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       COMMENT PAGE FOR:
 (HTM)   Apple introduces M4 chip
       
       
        alanh wrote 3 days ago:
        > 3-nanometer technology
        
        Wow. I remember being assured that we would never reach even low
        double-digit nanometer processes.
       
        stackedinserter wrote 3 days ago:
        All this power and I still can't play decent games on my macbook.
       
          seec wrote 12 hours 33 min ago:
          They don't care because they can't make money off it. They know very
          well that Steam would outsell their App Store offering so greatly
          (with good reasons) if they supported Vulkan that they don't see the
          point.
          They push their Metal API not just for the hardware matchup but
          because it allows them to trap developers into optimizing for their
          technology only and getting them to sell their games in the App
          Store.
          Because the minute devs start looking into options for cross-platform
          dev/deploy their Metal/App Store combo is just not very enticing
          compared to the alternative.
          
          But they would rather lie about caring for this use case and they
          would need to have better GPUs in the first place, but at least it
          looks like this should be improved with M4.
          
          For all the big talk they give, their GPU in the entry level Apple
          Silicon chip doesn't even match the power of a current gen console
          (either PS5 or Xbox series X have better GFLOPS). 
          The Max versions are better but they only come in devices starting at
          over 2.5k€ starting price (still with lots of compromises most
          likely) and those get absolutely trounced by hardware at this price
          point that features dedicated GPUs, obviously.
          
          But they will very much remind you about how great battery life is,
          because it is all that matters, right? right? (Desktops, hello?)
          
          Unless you can justify one of the Max variants for other things,
          there is not much point bothering with it. If you really want a Mac,
          it will still be better, faster and cheaper to just buy the most
          basic Mac you can get away with and get a console or a custom PC with
          the rest of the money.
          
          It is very sad, but this is the state of things. Gaming on Apple was
          never very good, but at least before Apple Silicon there were some
          variants of iMacs/MBPs that were decent enough and not breaking the
          bank too much (with Windows support for even better performance).
       
        ethagknight wrote 3 days ago:
        Interesting, it seems Apple knows they are up against the wall where
        there isn't really much more their devices NEED to do. The cases that
        Apple gives for using these devices incredible compute is very
        marginal. Their phones computers and iPads are fantastic and mainly
        limited by physics. I have basically one of everything, love it all,
        and do not feel constrained by the devices of the last 3-4 years.
        Vision and Watch still leave room for improvement, but those are small
        lines. Limited opportunity to innovate, hence the Vision being pushed
        to market without a real path forward for customer need/use. Very few
        people read about the latest iPad m4 and think "oh wow my current iPad
        cant do that..."
        
        Curious what steps they will take, or if they shouldn't just continue
        returning large amounts of cash to shareholders.
       
        ponorin wrote 4 days ago:
        part of me wonders if the reason apple went with an unusual double jump
        in processor generation is that they are fearing or at least trying to
        delay comparison with other desktop class arm processors. wonder if mac
        lineup will get m4 at all or start with m4 pro or something. we'll see.
       
          zamadatix wrote 4 days ago:
          Doesn't add up, if you fear something about to launch will outdo your
          product in a given segment then you push that launch earlier, not
          later so your competitor is also first to market.
       
        insane_dreamer wrote 4 days ago:
        8GB RAM?? what is this, 2005? Seriously, how much would it cost Apple
        to start its base M4 model with 16GB RAM.
       
          achandlerwhite wrote 4 days ago:
          it's an ipad...
       
        throwaway1194 wrote 4 days ago:
        I dread using a Mac for any serious work, you lose a lot of the
        advantages of Linux (proper package and window management, native
        containers, built-in drivers for every hardware out there, excellent
        filesystems support, etc). And you get what exactly?
       
          _zoltan_ wrote 4 days ago:
          Best hardware on the world best desktop OS. I wouldn't trade my MBP .
       
            throwaway1194 wrote 3 days ago:
            Best according to whom and for what reason? Give me some real
            reasons for why it is "best". That's what Apple's marketing
            department would say.
       
              _zoltan_ wrote 3 days ago:
              I don't need to fiddle with settings and as a developer all my
              tools are there (git, clang, ...). I don't need to care about the
              version of my kernel and can be worry free to click update.
              
              Plus it's beautiful, great to touch hardware.
       
                seec wrote 13 hours 7 min ago:
                Worry free update has not been a thing with macOS in ages. I
                dread any OS update, since it will take ages at the very least
                and very likely to bring more bugs than the one, they were
                supposed to fix.
                And sometimes they outright remove support for useful stuff
                (subpixel rendering, hello) or obsolete still useful software
                just because they decided to (32bits apps hello).
                
                I don't know how people can still things like that about the
                Mac, even Windows is better these days.
       
        qwerty456127 wrote 4 days ago:
        > M4 has Apple’s fastest Neural Engine ever, capable of up to 38
        trillion operations per second, which is faster than the neural
        processing unit of any AI PC today.
        
        How useful this is for free libraries? Can you invoke it from your
        Python or C++ code in a straightforward manner? Does it not rely on
        proprietary drivers only available for their own OS?
       
          zamadatix wrote 4 days ago:
          It's a piece of hardware so it'll have their own driver but you can
          access it through the OS APIs just like any other piece of hardware.
          What's new is the improvement in speed, Apple has exposed their NPUs
          for years. You can e.g. run Stable Diffusion on them.
       
        garydgregory wrote 4 days ago:
        Posts like these directly to the Apple PR dept is just an ad IMO.
       
        sean_the_geek wrote 4 days ago:
        Seems like we are clearly in the _“post peak Apple”_ era now. This
        update is just for the sake of update; iPad lineup is (even more)
        confusing; iPhone cash-cow continues but at slower growth rate; new
        product launches - ahem! Vision Pro - have seen low to negligible
        adoption; marginal improvements to products so consumers are holding
        out longer on to their devices.
       
        drstrangevibes wrote 4 days ago:
        yes but will it blend?
       
        fakelonmusk wrote 4 days ago:
        Why does Apple hurry to push M4 before A18 Pro?
        Who can support the hypotheses below?
        1) M3 follows M2 and A16 Pro in part, and
        2) M4 follows M2 and A17 Pro.
       
        koksik202 wrote 4 days ago:
        Give me Mac OS bootup on iPad and I am in
        
        Don’t get the hype of the performance and being locked to iPad
        ecosystem
       
        helsinkiandrew wrote 4 days ago:
        Maybe I'm getting blasé about the ever improving technical
        capabilities, but I find the most astounding thing is that the M4 chip,
        an OLED screen on one side, and aluminium case on the other can fit in
        5.1mm!
       
          hi-v-rocknroll wrote 1 day ago:
          Pretty much. We've reached peak technical capabilities and hype.
          Perhaps new sensors, make it sprout propellers and turn into a UAV
          that follows you around the room and can never be dropped, or at
          least make it waterproof to 4m.
       
        JSDevOps wrote 4 days ago:
        Why does this feel like it was hastily added at the last minute?
        Developing a chip like the M4 presumably takes years, so hastily
        incorporating 'AI' to meet the hype and demand could inevitably lead to
        problems.
       
          mlyle wrote 4 days ago:
          Apple has had "Neural Engine" hardware in their SOCs since 2017, and
          have been building its capabilities every generation.
       
        zer0zzz wrote 4 days ago:
        Looking forward when these new 10 core M4s end up in cheap mac
        desktops. I hope theres a max ram boost from the existing 24GB.
       
        smallstepforman wrote 4 days ago:
        As an engineer, I find it extremelly frustrating to read Apple’s
        marketing speak. It almost sounds like ChatGPT and StarTrek
        techno-babble. Engineers cannot stomach reading the text, and non
        engineers wont bother reading it anyway.
        
        Whats wrong with plain old bullet-points and sticking to the technical
        data?
       
          hi-v-rocknroll wrote 1 day ago:
          Apple is no longer run by SJ. That train has sailed. Marketing and
          design wank wall-to-wall.
       
          dimask wrote 4 days ago:
          The target audience is neither engineers nor general public; these
          announcements are meant for tech journalists/youtubers etc to refer
          to when writing or talking about it.
       
        SkyMarshal wrote 4 days ago:
        I wonder if they've implemented any fixes or mitigations for GoFetch (
        [1] ).
        
 (HTM)  [1]: https://gofetch.fail/
       
        SkyMarshal wrote 4 days ago:
        > M4 has Apple’s fastest Neural Engine ever, capable of up to 38
        trillion operations per second, which is faster than the neural
        processing unit of any AI PC today.
        
        I didn't even realize there is other PC-level hardware with AI-specific
        compute.  What's the AMD and Intel equivalent of Neural Engine?  (not
        that it matters since it seems the GPU where most of the AI workload is
        handled anyway)
       
          dragonwriter wrote 3 days ago:
          > not that it matters since it seems the GPU where most of the AI
          workload is handled anyway
          
          GPUs can also have AI-specific compute (e.g., Nvidia’s tensor
          cores.)
       
          zamadatix wrote 4 days ago:
          AMD/Intel just call it an NPU.
       
        mrpippy wrote 4 days ago:
        Today’s Xcode 15.4 RC suggests that “Donan” is the M4 core
        codename, and that it may support ARM’s SME instructions.
        
 (HTM)  [1]: https://mastodon.social/@bshanks/112401605018159567
       
        pmayrgundter wrote 4 days ago:
        Am I missing it?  3x faster than an Xbox 10 from 2020 sounds "just"
        like Moore's law growth
        
        Cool!  Thanks Apple!
        
        I guess this is to be expected given your market position and billions
        in the bank?
        
        Thanks so much for doing it.  We'll definitely buy all your
       
        rustcleaner wrote 4 days ago:
        I really really hope [but doubt] Qubes OS runs on something like this
        with these caveats:
        
        -using an add-in video card for dom0 gpu
        
        -apple's on-die gpu can be passed through to a qube
        
        -apple's unified memory does not need OS X to adjust the RAM/VRAM wall
        
        Since I doubt these caveats are in play, I think I may be stuck with
        enterprise hand-me-downs that I can pass through.
       
        xyst wrote 4 days ago:
        Cool. Too bad it’s Apple and it’s locked down to Apple products.
        
        If Apple ever decides to pivot business to chip manufacturing that
        allows open access and sale. Then I would revisit.
        
        Always need competition in this space. Especially for low power
        cpu/gpus.
       
        zmmmmm wrote 4 days ago:
        I'm most interested in what this means for the next Vision device.
        
        Half the power budget could well translate to a very significant
        improvement in heat on the device, battery size and other benefits.
        Could they even dispense with the puck and get the battery back onto
        the headset for a consumer version that runs at slightly lower
        resolution and doesn't have the EyeSight feature?
        
        If they could do that for $2000 I think we'd have a totally different
        ball game for that device.
       
        tzury wrote 4 days ago:
        “M4 has Apple’s fastest Neural Engine ever, capable of up to 38
        trillion operations per second”
        
        Let that sink in.
       
          zamadatix wrote 3 days ago:
          Built in to a SoC* e.g. a 2060 from 5 years ago had double that in
          tensor cores it just wasn't part of the SoC. Great improvement for
          its type/application, dubious marketing claim with the wording.
          
          And it's really not that great even though it's a welcomed
          improvement - Microsoft is pushing 45 TOPs as the baseline, you just
          can't get that in an APU yet (well, at least for the next couple
          months).
       
        0xWTF wrote 4 days ago:
        Dear Apple, please stop focusing on thinner. At this point you're
        selling high-end breakables. To quote Katherine the Great, Huzzah!
       
        dev1ycan wrote 4 days ago:
        It's hilarious how they still push the "better for the Environment"
        garbage when they industrially destroy old iphones.
       
          Havoc wrote 4 days ago:
          They have been working on tech to pull them apart via robots to
          isolate component parts. Unsure if it’s in use at scale though
       
        bschmidt1 wrote 4 days ago:
        Anyone know more about the "NPU" (neural processing unit)? Basically a
        GPU specialized for AI?
       
          Havoc wrote 4 days ago:
          Yeah. Basically specialises in fast matrix operations so focused on
          ai and ML. Vaguely like a gpu minus the graphic output and the
          pipeline needed for that.
       
            bschmidt1 wrote 4 days ago:
            Awesome thanks. Given it's an iPad I'm guessing that means
            consumer-facing AI which is very cool.
       
        aetherspawn wrote 4 days ago:
        No numbers on battery life improvements?
       
        1024core wrote 4 days ago:
        > capable of up to 38 trillion operations per second
        
        Assuming these are BF16 ops, by comparison, an H100 from NVIDIA will do
        1979 teraFLOPS BF16.
        
        So this "Neural Engine" from Apple is 50x slower than an H100 PCIe
        version.
       
          foobiekr wrote 4 days ago:
          The h100 is $80k.
       
        Topfi wrote 4 days ago:
        Generally, I feel that telling a company how to handle a product line
        as successful as the iPads doesn't make much sense (what does my
        opinion matter vs their success), but I beg you, please make Xcode
        available on iPad OS or provide an optional and separate MacOS mode
        similar to Dex on Samsung tablets. Being totally honest, I don't like
        MacOS that much in comparison to other options, but we have to face the
        fact that even with the M1, the iPads raw performance was far beyond
        the vast majority of laptops and tablets in a wide range of use cases,
        yet the restrictive software made that all for naught. Consider that
        the "average" customer is equally happy with and, due to pricing,
        generally steered towards the iPad Air, which are great devices that
        cover the vast majority of use cases essentially identical to the Pro.
        
        Please find a way beyond local transformer models to offer a true use
        case that differentiates the Pro from the Air (ideally development).
        The second that gets announced, I'd order the 13-inch model straight
        away. As it stands, Apple's stance is at least saving me from spending
        3,5k as I've resigned myself to accept that the best hardware in
        tablets simply cannot be used in any meaningful way. Xcode would be a
        start, MacOS a bearable compromise (unless they start to address the
        instability and bugs I deal with on my MBP, which would make MacOS more
        than just a compromise), Asahi a ridiculous, yet beautiful pipedream.
        Fedora on an iPad, the best of hardware and software, at least in my
        personal opinion.
       
          ragazzina wrote 4 days ago:
          >a product line as successful as the iPads
          
          Ipad revenue has been declining for 9 out of the last 10 quarters.
       
       
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