Subj : 'Our journey ends here': Popular jeweller goes into liquidation
To   : All
From : News Person
Date : Sat Mar 02 2024 01:04 pm

Popular jewellery brand Silvermoon has gone into voluntary liquidation after
an "arduous battle" with economic challenges.

In an emotionally-charged message to customers on its website, the company
said it would sell remaining inventory at "significantly" reduced prices,
honour gift cards and vouchers, and then close.

"After considerable reflection and exhaustive exploration of all possible
avenues to sustain our operations, it has become clear that Silvermoon
Jewellers must embark on a closing journey, leading to liquidation."

All possible avenues were explored to continue operations, the message read.

"Despite the diligent efforts and unwavering commitment of our entire team,
the prevailing economic conditions and unforeseen market dynamics have
rendered our continuation untenable."

Silvermoon Jewellers encouraged the holders of gift vouchers to spend them as
soon as possible.

It said it had made special arrangements with the liquidator so vouchers
could be redeemed on the condition that the customer had to match the value
of the gift card - if a $20 voucher was held, $20 had to be spent.

A discount code was also offering 20% off for online orders.

"From the bottom of our hearts, we thank you for allowing us to be a part of
your lives, for sharing in your celebrations, and for choosing us to
symbolise the moments that matter most.

"While we may be saying goodbye to Silvermoon Jewellers, the memories and
connections we've forged will forever be cherished."

BWA Insolvency was appointed liquidator with a first report due on March 7.

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