Subj : BMW charging monthly for heated seats
To   : All
From : Warpslide
Date : Wed Jul 13 2022 09:56 am

German automobile manufacturer BMW is diving into the world of 
microtransactions for some of its vehicle features.

BMW has been putting features behind a subscription paywall since 2020, with 
heated seats being the newest addition in countries like Germany, New 
Zealand, the U.K., South Africa and now South Korea.

In South Korea, the new heated seat feature would set users back, $24,000 KRW 
(roughly $24 CAD) per month, $368 CAD for a three-year subscription, or $528 
CAD for a lifetime subscription. Subscribing to the feature doesn't mean 
that a BMW employee will come to your house and replace the seats. The 
features offered are all built into the company's car. However, they are 
locked behind a paywall, and are only accessible once you subscribe to it.

Customers can also opt for a heated steering wheel, though that too comes at 
an additional cost of roughly $13 CAD per month

https://mobilesyrup.com/2022/07/12/bmw-heated-seats-subscription-plan-korea/


Jay

.... If you've got them by the balls, their hearts and minds will follow

--- Telegard v3.09.g2-sp4/mL
 * Origin: Northern Realms/TG ì tg.nrbbs.net ì Binbrook, ON (21:3/110.2)

.