The Decisive Battle of Social Media In July 2021, Mark Zuckerberg announced Facebook's transformation from a social network to a metaverse. He announced to employees that now they are not just creating software for social interaction, but striving to make a virtual world. Microsoft spoke about such plans - a preliminary version of the Mesh platform is already available. With the help of virtual reality glasses, you can connect with colleagues and hold a meeting, moving together to different meeting rooms or interacting with three-dimensional computer objects. Zuckerberg wants users of messengers, video calling and collaboration programs to communicate not only in their ecosystem, but also to be able to exchange information between different software. The user does not have to master new communication channels - the metaverse needs a regular Internet. All available technologies form augmented reality (XR) - a conditional virtual and real space, the way of interaction with which determines the capabilities of the device. The developers call immersiveness the determining factor. The device can either only supplement the environment with objects, or completely replace them. For communication, the basic scenario is the joint pastime of people who are physically far from each other. IT companies that have helped find former classmates and forge connections have created ecosystems in which millions of people chat, video, and play games. Facebook is faced with the task of uniting all the content of the social network, generated by both ordinary users and media corporations. Mark Zuckerberg suggests leaving the stage of mobility, when the same content can be received from different devices, and get into a “synchronized environment”, where users will “feel each other”. In other words, a global village will become a global family. And anyone who wants to can interfere with your privacy, violating fundamental rights and freedoms. And this is not important to the communists. The main thing is to put everything under centralized control, an anonymous bureaucracy, as Karl Marx bequeathed. Welcome to the new communism!