My opinion: "Inclusive consumerism" as the main ideology of postmodernism When we talk about the culture of consumption, we must understand a simple thing. Consumption is not a monolithic ideology. Rather, it is a set of different principles depending on the format. At the moment, the main form of the dominant ideology in the post-industrial society is "inclusive consumption". I use this term because it is used by "cultural marxists" like Schwab to rebrand socialism. In turn, we can also talk about worker-peasant consumption, classical consumption and countercultural consumption. All these systems are radically different from "inclusive consumption". So let's look at these differences together. Every event has a starting point. Inclusive consumption, better known as the system of things, emerged in the United States in the late 1950s. France in the late 1960s. In the former USSR in the early 2000s of the 21st century. So, in a way, I have been able to observe the transformation of people's views in the course of my life. The first and main feature of "inclusive consumerism" lies in "planned obsolescence" and "goods on credit". That is, when the expiration date of a product or thing is equal to the time the loan is repaid. The second important aspect of such a system is the pervasive "ideology of conformity". You are not buying things, you are buying symbols and signs to match. These abstract signs, like the coloring of plumage in birds, symbolize your personality and social status to other consumers in their hierarchy of values. In other words, using the counterculture term "civil", replaces political activity with the purchase of goods. This ideology is characterized by the idea that the choice of goods in a store or applications in a smartphone is a full-fledged political democracy. Although, objectively speaking, the "subscription economy" is just a form of painless sublimation of physical reality. Because "civilian" cannot act outside the system of things and symbols of this environment. Because for them the collision with the physical world of being is painful. Therefore, it is among the "civilians" that the panic is always so strong that it looks more like psychosis or urban legends. Therefore, the third and especially important feature of "inclusive consumerism" is infantilism. Public and socio-political infantilism is caused by the huge industry of neuromarketing advertising. It is these cunning semi-legal methods of persuasion that give rise to massive obsessive-compulsive disorders. In other words, obsessive mental states that give rise to subcultures. As you know, a subculture, unlike a counterculture, does not have a conflict with the system of institutions of coercion. Therefore, the entire protest against "inclusive behavior" is aimed at monetizing deviations. In other words, ugliness is just an excuse to buy something new. The fourth sign of "inclusive consumption", from my point of view, is the cult of "cargo" or, in other words, "thingism". It is "thingism" that is the practical expression of counterculture protest coapted by consumption. You buy things you don't need to show your involvement in a particular subculture. The frenzy of nostalgia and retro also fall into this category. Thus, when one consumer meets another consumer, they evaluate themselves by the goods and products they use. As a matter of fact, immersion in endless "suck round", the discussion of certain especially consumer products, distinguish the "civilian" from the representatives of the counterculture. The most striking example of infantilization as a result of the ideology of "inclusive consumerism" is the helplessness of people before the totalitarian dictatorship of Big Tech Covid-19. In fact, only a small percentage of people in all countries rebelled against coercion. Basically, as experience shows, these are the owners of alternative means of communication. Activists outside the "smartphone ghetto" system designed to nurture "civilians". Thus, it is obvious that the system created by the world behind the scenes is working effectively. Billions of childish people do what they are told to do through smartphones and social networks. For these human beings, the socio-political activism is buying, buyup and picking up useless junk at home or in On-line. We will talk about other forms of consumption with you in the following publications.