Reprinted from TidBITS by permission; reuse governed by Creative Commons
license BY-NC-ND 3.0. TidBITS has offered years of thoughtful commentary
on Apple and Internet topics. For free email subscriptions and access to the
entire TidBITS archive, visit http://www.tidbits.com/


                   Mimeo Acquires Competing Motif Photos App

   Adam Engst

   In a press release, [1]Mimeo writes:

     'We are thrilled to welcome Motif into our Mimeo family. Since
     launching in 2018, both Motif and Mimeo Photos have produced the
     same high quality photo products previously offered via Apple's Mac
     photo application. The acquisition of Motif solidifies Mimeo as the
     leading global provider of photobooks for Mac users' says Mimeo CEO
     John Delbridge.

   I haven't revisited the world of Photos project extensions recently,
   but [2]Mimeo and [3]Motif have been the main two players for years (see
   '[4]Jason Snell Compares Mimeo and Motif Photos Project Extensions,' 29
   November 2018). I'm not wild about the acquisition because competition
   can at least theoretically encourage both parties to improve, but in
   the sleepy world of Photos project extensions (we haven't received a
   Photos-produced holiday card in years), I suspect it's all about the
   backend printing infrastructure. Mimeo Senior Marketing Manager
   Brittany Luiz essentially confirmed this for me, saying in email:

     Our plan right now is to continue keeping both apps going, with all
     production and fulfillment handled by Mimeo.

   Nevertheless, I can't see Motif's apps sticking around indefinitely.

   [5]Read original article

References

   1. https://mimeophotos.com/news/mimeo-photos-acquires-photobook-app-motif/
   2. https://apps.apple.com/us/app/mimeo-photos/id1282504627?mt=12
   3. https://apps.apple.com/us/app/motif-print-photo-memories/id1404636482?mt=12
   4. https://tidbits.com/2018/11/29/jason-snell-compares-mimeo-and-motif-photos-project-extensions/
   5. https://mimeophotos.com/news/mimeo-photos-acquires-photobook-app-motif/?setCurrencyId=1

.