Originally posted by the Voice of America. Voice of America content is produced by the Voice of America, a United States federal government-sponsored entity, and is in the public domain. Somaliland Frankincense Industry Threatened by High Demand The sap of the frankincense tree has been a valued commodity for millennia. Egyptian pharaohs traded for the gum, and Christians know frankincense as one of the gifts the three wise men brought to the baby Jesus, according to the New Testament. But increased demand has threatened the ancient trade as men in Somaliland risk their lives to harvest the resin in ever greater quantities.