# Make a pledge > A serious or formal promise, especially one to give money or to be > a friend, or something that you give as a sign that you will keep a > promise. ## Stuff In the modern age we have little attachment to our possessions because we are becoming used to owning them for an ever decreasing amount of time. This is due to a number of factors: * FOMO (fear of missing out) on some new feature * low cost of replacement * poor quality materials (It breaks too easily.) * bad manufacturing practices (You can't fix it.) * planned obsolescence[1] (Manufacturer decides when you replace it.) Their disposable nature only helps us to detach ourselves from giving them any true meaning or value. Contrast that with the Sinclair ZX Spectrum[2] I've owned since I was a child. It was an expensive purchase for the time, memories of playing games, first attempts at programming. I've restored, modified and upgraded it with my own hands and I have new memories associated with it. My young niece likes to play on it with me, many hours have been spent playing 'Super Off Road'[3] together. I couldn't just toss it out, I'd be mortified! When I'm gone I'll leave it to her so she can continue to enjoy it and remember those times too... Which leads to the question - How is it that my 1985 personal computer works as well today as it did when my parents bought it, but my 4 year old android tablet is about as useful as a paperweight[4]? Surely something, somewhere has gone horribly wrong ... ## What can I do about it? I have been thinking recently that sometimes the things we don't do can be just as powerful as the things that we do. With this in mind, I ask you to make a pledge: to stop buying from a company or brand that you don't agree with their business practices or direction they are taking their products. Then let us know what it is so we can hold you accountable! Pledges will be added to the bottom of this post for all to see. I figure the most powerful thing I can do as an individual, and consumer, is stop buying their products. Production ceases where there is no demand. Collectively we have the power to starve these giants of their life-blood, our money. ## Pledges IanJ - I pledge never to purchase another Google|Amazon|Sony|Apple product! [1](gopher://gopherpedia.com/0/Planned%20obsolescence) [2](gopher://gopher.icu/0/phlog/Computing/Sinclair-ZX-Spectrum-48k.md) [3](https://yewtu.be/watch?v=vW-qMqQNvD4) [4](gopher://gopher.icu/0/phlog/Computing/Stop-IT-waste.md)