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The Follicly Challenged in Brazil Scored Free Whoppers
(HTM) Source
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In five days, a whopping 500,000 Whoppers were rewarded to anyone with
the Bald Thru do, regardless of whether it was their natural hair
pattern or not.
"Brazil is a country with millions of bald individuals. This number is
much higher than the number of BK stores with drive-thrus," says
agency Rogério Chaves. "So, we realized that among the types of
baldness, a very popular one looks like our drive-thru: with an
entrance, passage through the back, and exit. Then, it was easy to
connect the dots and create this perfect ambassador to make our drive-
thru always remembered. Now, whenever someone sees a Bald Thru, they
directly remember BK."
##### CREDITS
Agency: DAVID São Paulo
Campaign: The Bald Thru
Cliente: Burger King Brazil
Global CCO: Pancho Cassis
Global COO: Sylvia Panico
ECDs: Fabrício Pretto, Rogério Chaves, Renata Leão, Marie Julie
Gerbauld
ACD: Renato Simon
Art Director: Tiago Embrizi
Copywriter: Rafael Barreiros
Account: Tom Gil, Cacá Franklin, Malu Figueiredo, Carolina Assunção
Production team: Fernanda Peixoto, Ana Marques, Letícia Brito
Editor: Silvio Figueira, Victor Folha
Strategy: Carolina Silva, Daniela Altenfelder, Barbara Pires, Helder
Silva
Innovation & Tech: Toni Ferreira
Social Media: Bárbara Bueno, Marcelo Reis, Ully Correa
Global PR Director: Sandra Azedo
Client Approval: Ariel Grunkraut, Mayra Palacios, Saulo Faria, Pedro
Laguárdia, Vinícius Simon, Larissa Zanardi
Production Company: Barry Company
Director: Berro
Executive Production: Krysse Mello, Maria Fernanda Moura
Sound production: Jamute
Director: James Feeler
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