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       Powerful short film 'The Cure' illuminates Brazil's battle against gay
       conversion therapy
        
 (HTM) Source
        
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       In the realm of awareness-building, few mediums wield as much
       potential for impact as film. 'The Cure,' a chilling short produced by
       the progressive Brazilian publisher Editora Taverna, stands as a
       compelling testament to this truth.
        
       With a narrative that is equally harrowing and urgent, 'The Cure'
       casts a spotlight on the pernicious practice of conversion therapy in
       Brazil. Through its dramatic portrayal, the film lays bare the
       atrocities perpetrated under the guise of "gay conversion therapy."
        
       Viewers are confronted with scenes of LGBTQ+ individuals subjected to
       torture and psychological torment in the name of "treatment." At its
       conclusion, a title card implores, "Let's make conversion therapy a
       crime."
        
       Brazil, like many countries, has long grappled with conversion
       therapy. The controversial approval of "gay conversion therapy" by
       Brazilian judge Waldemar de Carvalho in 2017 incited national outrage,
       as reported by The Guardian.
        
       As the film reveals, one in every three therapists in Brazil currently
       attempts to subject their LGBTQ+ patients to conversion practices.
        
       However, recent legislative efforts signal a watershed moment. At the
       time of the film's premier, the Brazilian National Congress was
       considering a bill aimed at criminalizing conversion therapy.
        
       The genesis of 'The Cure' is rooted in amplifying the voices of those
       affected by this practice and draws inspiration from the investigative
       book, 'Gay Cure: There Is No Cure for What is Not a Disease,' by
       Marcos Sergio Silva and Jean Ícaro.
        
       The film was created in collaboration with São Paulo-based ad agency
       Africa Creative (Agencia Africa), which is part of Omnicom Group's DDB
       Worldwide.
        
       The Cure is poised to reach an even broader audience, with plans for
       distribution across social media platforms like TikTok and Instagram.
        
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