[HN Gopher] Airpods make more money than Spotify, Twitter, Snapc...
       ___________________________________________________________________
        
       Airpods make more money than Spotify, Twitter, Snapchat, and
       Shopify combined
        
       Author : 123six
       Score  : 291 points
       Date   : 2020-01-07 21:42 UTC (1 hours ago)
        
 (HTM) web link (www.kevinrooke.com)
 (TXT) w3m dump (www.kevinrooke.com)
        
       | cbhl wrote:
       | I wonder how much of this revenue comes from people who lose
       | their Airpods and then have to replace them?
        
       | russell_h wrote:
       | I was at Costco a while ago and overheard a conversation between
       | some kind of store manager of and several visitors in suits.
       | 
       | The manager was explaining that on weeks when AirPods are in
       | stock their sales in the electronics department more than double.
       | The exact numbers he mentioned escape me but were staggering. The
       | whole time people were loading thousand dollar TVs onto carts -
       | and the AirPods alone were doing that much over again in sales.
        
       | fizixer wrote:
       | Do Airpods have a built-in microphone, and audio/ambient mixing
       | (with ratio controllable through the phone)?
       | 
       | I can't believe this feature is not standard on today's headphone
       | products, especially digital ones.
       | 
       |  __edit __: Thanks for the responses. Looks like Airpods pro do
       | have this feature. Thumbs up!
        
         | sleepinseattle wrote:
         | AirPods Pro do--"transparency" mode--but you can't control the
         | amount of mixing.
        
         | Psyonic wrote:
         | Airpods Pro do. Along with noise cancelling that's the main
         | improvement.
        
         | MBCook wrote:
         | You got answers about AirPods Pro. On the normal AirPods there
         | is no need because they're not isolating earphones, you can
         | still hear ambient sound just fine.
        
         | brundolf wrote:
         | All AirPods have dual microphones (one in each ear). AirPods
         | Pro let you toggle between noise cancelling and active ambient
         | mixing.
        
       | madrox wrote:
       | A couple years ago, I got a bit of saltwater in my iPhone and the
       | headphone jack failed. Since the next generation of iPhone (the
       | iPhone X) was about to come out, I held onto it for a couple
       | months and bought AirPods.
       | 
       | I then realized this was Apple's real reason for eliminating the
       | headphone jack. It had nothing to do with courage. It was about
       | eliminating a deeply ingrained user habit so they could solve the
       | problem they themselves created. I wouldn't have bothered with
       | the AirPods if my headphone jack had continued to function.
       | 
       | That said, I don't know if Apple's strategy bothers me. There are
       | a lot of user behaviors rooted in history and old constraints
       | rather than good usability. There are a lot of downsides, but as
       | someone who views technology as ephemeral I don't know if it
       | matters to me.
        
         | reaperducer wrote:
         | _I then realized this was Apple 's real reason for eliminating
         | the headphone jack._
         | 
         | To do away with the point of failure that you so aptly
         | illustrated by getting salt water in your phone?
         | 
         |  _I wouldn 't have bothered with the AirPods if my headphone
         | jack had continued to function._
         | 
         | That's you, though. There are clearly millions and millions of
         | people who don't want wires.
        
           | londons_explore wrote:
           | The millions of people want _reliability_. They want
           | something that just works.
           | 
           | Wires don't just work when they get tangled or broken.
           | 
           | Wireless doesn't just work when it runs out of batteries,
           | gets glitches/interference, or is hassle to pair.
           | 
           | Apple was able to tip the 'just works' balance through good
           | engineering.
        
       | hellllllllooo wrote:
       | Most profitable company in the tech world creates new product and
       | uses prior manufacturing skill, brand awareness/loyalty, device
       | lock-in, advertising experience and retail channels to sell it
       | and makes more profit that arbitrary list of companies in
       | different business areas. What's the point?
        
         | MBCook wrote:
         | The point is that one little product is HUGE. Just MASSIVE.
         | People may not think it's very big because it's such a small
         | share of Apple's revenue but it would be a success everyone
         | talked about if a third party had got those numbers.
        
       | LegitShady wrote:
       | That's because they're overpriced heavily marketed Bluetooth
       | earbuds pushed by the biggest brand.
       | 
       | I bet almost any of apples products could be similarly compared.
        
         | patejam wrote:
         | Are they over priced? They're cheaper than Sennheiser or Bose
         | at $159. They have a value-prop of having their own, better,
         | wireless protocol that works flawlessly with iOS. And people
         | seem to like the form factor.
        
         | etaioinshrdlu wrote:
         | They also seem to have better performance specs and software
         | quality than anything else on the market. In addition to a
         | design that people actually like.
        
       | sadmann1 wrote:
       | Are airpods really worth it or is it just marketing
        
         | sevencolors wrote:
         | The killer feature is the connection awareness. You put them in
         | your ears and it immediately connects. You take them out and it
         | pauses the audio. I've had several wireless earbuds and they
         | all suffer from connection frustrations and letting audio
         | continue playing when not used.
        
           | quxbar wrote:
           | This. Even the latest high-end sony offerings can't quickly
           | switch between devices - you have to manually re-pair them
           | each time you want to switch devices.
        
           | crooked-v wrote:
           | > You take them out and it pauses the audio.
           | 
           | Even better, if you put that earbud back in it then continues
           | playing in both ears - which makes it a perfect intuitive
           | enhancement of the physical actions you'd already take to
           | talk to somebody while you have earbuds in.
        
         | umanwizard wrote:
         | They are worth it for me, but it depends on what you want in a
         | headphone, and your mileage may vary.
        
         | Operyl wrote:
         | I have really enjoyed using my pairs (had a 1st gen, bought the
         | 2nd gen later on for the much quicker connections). They work
         | absolutely amazingly with my iPhone, iPad, Macbook Pro. The
         | switchover is mostly glitch free, and I can pair them to
         | "standard bluetooth devices" pretty easily (like my complex's
         | gym equipment). I think the investment has been pretty great,
         | but you have to own products that make sense with them (at
         | least an iPhone, iPad, or Macbook).
        
           | warp wrote:
           | Adjusting the volume is very convenient if you're wearing an
           | Apple Watch.
           | 
           | (so I agree, they're great IF you're already using at least
           | the iPhone).
        
         | gdulli wrote:
         | A few weeks ago my company got us the Pros as a Christmas gift.
         | It's my first experience with Bluetooth.
         | 
         | These hurt my right ear slightly. The audio sometimes stutters.
         | Sometimes the battery drains in one very quickly but not the
         | other, or there's some other bug causing the audio to go out in
         | one ear. Putting them in and taking them out of the case is
         | awkward. Keeping them charged is a responsibility.
         | 
         | The $8 wired earbuds I had before never had any of these
         | problems. And I was never worried about losing them. I saw them
         | being wired as a pro, not a con. I'm going back to those. I
         | can't believe anyone pays $250 for these. I couldn't believe
         | paying $50.
        
         | joshmn wrote:
         | I hated them until I tried them. Their integration within
         | Apple's ecosystem is killer.
        
           | gav wrote:
           | Same. I think it's interesting because out of all the Apple
           | products that I own, Airpods are the first that I saw and
           | didn't want. I hated how they looked.
           | 
           | I had a coworker who used them for calls and he talked me
           | into buying them. Once I started using them I realized how
           | much I enjoyed using them over wired headphones and how well
           | they worked compared to other Bluetooth devices, especially
           | older headsets.
           | 
           | The only negative for me is that the Pro model didn't exist
           | when I bought my Airpods, and the regular model has poor
           | sound isolation--fine if you are at home, in a office, etc.,
           | but terrible on the street or on a plane.
        
           | Fnoord wrote:
           | Are they worth it if your setup is a MBP plus an Android
           | smartphone?
        
             | MBCook wrote:
             | They can pair with an Android phone, but I don't know if
             | you get the great connection/pausing related features or
             | not.
        
       | themagician wrote:
       | I'm still surprised that it took so long to get wireless earbuds
       | that didn't suck. I guess battery/power technology was just never
       | in a place to make them feasible, but it still feels like it took
       | a really long time. I remember when the Jawbones first hit the
       | market thinking like, really? Is this the best we can do? Those
       | things were huge.
       | 
       | Then we get airpods and I'm sort of stunned how small they
       | actually are. I just wish the battery was more easily
       | replaceable.
        
       | seibelj wrote:
       | Creating a successful hardware product, especially one that
       | becomes a fashion symbol, is _sooo_ much harder than creating
       | software. Orders of magnitude harder. They are now taking the
       | profits from their success.
        
       | rooam-dev wrote:
       | Apple Ecosystem, Apple's way - create a problem and a solution at
       | the same.
       | 
       | I wonder what's the ratio among the owners, who bought vs. who
       | received them as a gift.
        
         | umanwizard wrote:
         | > create a problem and a solution at the same
         | 
         | "Wires are annoying" and "other Bluetooth headphones suck" were
         | not problems created by Apple.
        
           | rooam-dev wrote:
           | They removed the wired option which created a problem for
           | some and offered a solution. Yes, I know about the dongle,
           | already lost 2 of them.
        
         | fetus8 wrote:
         | Press release from AirPod's launch: "Apple Invents bluetooth
         | headphones and charging accessory!"
         | 
         | /s
         | 
         | Everyone in my friend's circle has purchased their own pair
         | after trying someone elses. I know one person who bought a pair
         | of the gen1 version, and recieved Airpod's Pro as a gift.
        
       | mikece wrote:
       | What intrigues me more than the features of the AirPods --
       | especially the new AirPods Pro -- is that these little things
       | have the potential to be a platform to themselves:
       | https://www.aboveavalon.com/notes/2019/11/19/airpods-are-bec...
        
         | mantecademani wrote:
         | > This dynamic could be extended so that a simple tap of an
         | AirPod or a quick voice command can take us to a different
         | location via sound. Utilizing HomePods as sound receivers, an
         | AirPods wearer would be able to "move" from the kitchen to
         | family room.
         | 
         | That idea of transporting yourself to another location through
         | the use of sound is absolutely fascinating. I think developers
         | should and will start to consider how sound enhances existing
         | experiences, and how new experiences can come from looking at
         | audio output and input as tools to be used to reach the user.
         | 
         | Sound has kind of been neglected in more recent times in
         | technology, with apps and operating systems making fewer sounds
         | then they did in the past, since sounds are often intrusive to
         | whatever other thing the user is listening to. But sound has
         | the potential to communicate completely different ideas and
         | experiences to users and that idea in the article to me is one
         | prime example of that sort of interaction that only works
         | through sound.
        
           | reaperducer wrote:
           | _That idea of transporting yourself to another location
           | through the use of sound is absolutely fascinating. I think
           | developers should and will start to consider how sound
           | enhances existing experiences, and how new experiences can
           | come from looking at audio output and input as tools to be
           | used to reach the user._
           | 
           | I seem to remember that Microsoft released an app for the
           | iPhone that is a map service, but it works on sound only
           | because it's designed for blind people.
        
       | typon wrote:
       | Wish there was a way for public investors to invest in certain
       | parts of a publicly traded company. If I believe in a certain
       | project at Apple or Google, I want to fund it and get returns on
       | my investment.
        
         | Waterluvian wrote:
         | Isn't that cart before the horse? The concept of investing is
         | taking a risk. If you want to invest in only successful
         | products after they're developed, there's no wealth delta to be
         | a part of.
        
           | jimmyspice wrote:
           | I think they're getting at a model either like Kickstarter,
           | or directly funding a department ( say Google's AR
           | department, if you liked their Glass idea ). The problem with
           | a normal investment and no seats on the board is that you
           | don't really have a say on direction provided that a company
           | does more than one thing. there's also the fact that money is
           | fungible and would probably just subsidise loss making
           | departments as is common today
        
           | typon wrote:
           | I would want to invest in projects that I think will take
           | off. For example, if I had to invest in Tesla, I would not
           | invest in the Cybertruck. In fact, that project turns me off
           | investing in Tesla entirely. But say, the Model Y, on the
           | other hand is something I think will be successful so I would
           | bet on it
        
             | ericjang wrote:
             | If you believe that Tesla as a company is a reasonable
             | capital allocator, and that the Cybertruck will end up
             | being a flop, then you should expect that investing in
             | Tesla will mean investing in the successful segments (Model
             | Y per your prediction) and quickly divesting from the
             | unsuccessful ones (Cybertruck per your prediction).
             | 
             | The same goes for Apple and Airpods.
        
               | Fnoord wrote:
               | Tesla Cybertruck as it currently stands _will_ flop in
               | Europe, as the design is unsafe.
        
         | capableweb wrote:
         | The government should work like that with taxes. Instead of
         | just giving 100% to whatever the government decides it wants to
         | fund, 20% could be reserved to go to what people want it to go
         | to. Have some participation in the tax paying.
         | 
         | More interesting and better for the world if we apply that to
         | governments rather than companies :)
        
           | reaperducer wrote:
           | _Instead of just giving 100% to whatever the government
           | decides it wants to fund, 20% could be reserved to go to what
           | people want it to go to._
           | 
           | Under that plan, the best funded parts of the government
           | would be the ones that benefit rich people only.
           | 
           | Then again, considering the intelligence and temperament of
           | the average person, I think in short order we'd have amazing
           | playgrounds and free hot dog stands everywhere, all under the
           | flag of the hammer and sickle.
        
       | gmaster1440 wrote:
       | Impressive figures no doubt, but in my opinion flawed to consider
       | Airpods as a standalone business and compare to other businesses.
       | It's so successful specifically because Apple built bespoke
       | chips, software, and integration across their ecosystem for the
       | Airpods. This is something a brand new company building just the
       | Airpods product would never be able to accomplish.
        
         | 123six wrote:
         | Yup, good point. It's not possible to extract AirPods from
         | Apple and still have them be as successful. But it's
         | illuminating to isolate the business against a backdrop of
         | other top tech companies. It's kind of like Apple spawned
         | Silicon Valley's hottest new tech company in 2016.
        
         | psv1 wrote:
         | And even if they accomplished it, they wouldn't come even
         | remotely close to being as financially successful with the same
         | product.
        
       | yjhoney wrote:
       | I don't wear airpods because I came across a few articles saying
       | they are they are really bad for the environment:
       | https://www.vice.com/en_us/article/neae8z/why-airpods-are-a-...
       | 
       | Honestly a little surprised that Airpods would be so successful.
        
       | krick wrote:
       | Why though? I don't know anything about AirPods Pro, but previous
       | models were quite mediocre product compared to competition.
        
       | mfer wrote:
       | They're easy to loose! You have to keep buying more
        
       | signalremotefac wrote:
       | And uber and wework and well...take your pick...zoom, that other
       | one and that other one. You know the one with the logo. slack. Is
       | it called podhop? hoppod? Airbnb, put them in too.
       | 
       | Thinking about it... I probably make more money than Spotify,
       | Twitter, Snapchat and shopify.
        
       | justinzollars wrote:
       | Dear god. That's impressive.
        
       | [deleted]
        
       | Vysero wrote:
       | I really don't understand. Why would someone pay $120 for a
       | product they can buy online from a off brand retailer for half
       | the price? I must be missing something. How are airpods better
       | than say Cambridge Audio Melomania's which are almost half the
       | cost?
        
         | MBCook wrote:
         | Have you used them?
         | 
         | They're ridiculously low friction. Stick them in your ears and
         | they're on and paired and ready. Take them out and they're off.
         | Store them and they're charging. Trivial to swap them between
         | Apple devices, easy to pair the first time.
         | 
         | And they sound great considering their size.
         | 
         | They're little magic gizmos that make me (and millions of
         | others) happy because they work so well.
        
         | velosol wrote:
         | Check out [1] - also the Melomanias are the closest I've found
         | to wired quality headphones (and absurdly good battery life)
         | that also are close enough to 'just working' but they were $99
         | last I looked.
         | 
         | [1]: https://news.ycombinator.com/item?id=21985320
        
         | eddiecalzone wrote:
         | From the article:
         | 
         | > Apple may launch an operating system for AirPods in 2020, and
         | apps like TTYL and Yac are already creating buzz as audio-first
         | applications.
         | 
         | Apple being Apple, this integration will likely only work with
         | airpods. But I'm with you. I'd rather have great sounding
         | music. I have an android phone and $60 earbuds, both of which
         | support the LDAC 990kbps standard. This sounds much better than
         | when I pair the same earbuds with my Macbook using AAC.
        
       | jackhalford wrote:
       | I have a pair of Airpods. What bugs me most is that le lithium
       | battery is not replaceable, and will degrade after a couple
       | years. which makes these a high-end throwaway device...
        
         | privateSFacct wrote:
         | And what apple is betting on is that people will prefer their
         | totally sealed, light as possible, "throwaway" $200 product
         | over the competitions user service, replaceable battery option.
         | 
         | It is the same bet they have made repeatedly with their phones.
         | Smaller sim card (obsoleting old approaches) - removing
         | headphone jack, switching to lighting, doing totally sealed
         | (but durable) devices etc.
         | 
         | It's generally paid off - oddly people seem to prefer used
         | apple products (ie, beleive in their durability) over used
         | logitech headphones or android phones - so the actual life of
         | apple products ends up being pretty long.
         | 
         | Apple's battery service fee is $49 for airpods and useful life
         | is perhaps around 3 years, if you keep wanting to replace the
         | batteries every three years. My quick sense is that most folks
         | may retire their airpods after the second battery (6 years in)
         | at the longer end.
         | 
         | So far their approach has paid of tremendously for them.
         | 
         | I am curious what other headphone providers are doing here. Ie,
         | how easy is it to get a fresh set of batteries after 3 years
         | that are of high quality and replace them. I've gotten burned
         | replacing batteries in products with amazon replacements and
         | the mfg sometimes doesn't even stock or sell new batteries for
         | their devices so I've gone with Apple for now - if you go into
         | their store for a new battery I've never had a problem with
         | quality.
        
         | [deleted]
        
         | cycrutchfield wrote:
         | As opposed to the phone itself?
        
           | inetknght wrote:
           | Once upon a day, phones had replaceable batteries. I'm still
           | holding on to my ancient phone specifically because of that.
        
             | wiredfool wrote:
             | Quite a few of the replaceable battery devices I've had
             | over the years got old, and then I had to be careful to not
             | flex them badly, or the battery would momentarily
             | disconnect and drop the power. Or you loose the battery
             | cover, or the little plastic tab breaks and now it's held
             | on with tape or a rubber band.
        
           | satya71 wrote:
           | The phone battery is hard to replace, not impossible.
        
             | londons_explore wrote:
             | Most phones are 10 minutes to replace the battery, or 30
             | mins if you've never done it before.
             | 
             | I think that's about the right tradeoff for something that
             | will be done once every 2 years.
        
         | skyyler wrote:
         | That doesn't differ from their other offerings...
         | 
         | Their laptops and phones do not have replaceable batteries, why
         | would their headphones?
        
           | fermenflo wrote:
           | Except their laptops and phones totally do...
           | 
           | What are you talking about?
        
             | skyyler wrote:
             | Every iPhone since the 8 has had a strip of glue holding
             | the battery down. They aren't intended to be serviced,
             | especially not by users.
        
           | wiredfool wrote:
           | The batteries in the other items are replaceable, it's just
           | not easy. In my understanding, the AirPods batteries simply
           | aren't replaceable at all.
        
             | read_if_gay_ wrote:
             | Then it's just a matter of what you think is easy enough to
             | be called replaceable. I would wager for most consumers a
             | MacBook battery is not in that category.
        
               | mendelmaleh wrote:
               | There are repair shops for 'most consumers'. They do
               | great work, but even they can't fix an Airpod.
        
               | zakki wrote:
               | That most consumers will come to Apple with their laptop
               | for a service and Genius will replace the battery. Will
               | genius replace the battery for their AirPods?
        
               | crooked-v wrote:
               | Yes (though in practice, they're probably just swapping
               | the unit and sending the original back to be
               | refurbished).
               | https://support.apple.com/airpods/repair/service
        
           | sosborn wrote:
           | Those batteries are replaceable, just not by you (officially
           | anyway).
        
             | skyyler wrote:
             | And for $49 each, Apple will replace the batteries in your
             | airpods. (they probably just replace them)
             | 
             | If they aren't replaceable by you, they aren't replaceable.
        
             | jonny_eh wrote:
             | The batteries are not replaceable, at all.
             | 
             | > An update to Monday's report: Apple has confirmed that
             | the new AirPods Pro are no more repairable than previous
             | versions of the wireless earbuds. The pods are made partly
             | with recyclable materials but due to size and build process
             | (i.e glue) it doesn't repair. Just replace.
             | 
             | https://twitter.com/LaurenGoode/status/1189663651214450688
        
               | c0nducktr wrote:
               | I believe they were referring to the batteries in their
               | other products, not the airpods.
        
           | mintocean wrote:
           | That's false. I've had the battery in my Apple laptops and
           | phones replaced many times. They even monitor its health and
           | tell you when to replace it.
        
         | eanzenberg wrote:
         | Or, you can pay to replace the battery. I've done it with an
         | old iPhone6 and got back a pretty usable device.
        
           | fredifrum wrote:
           | battery replacements aren't a thing for AirPods. You can send
           | them to Apple to be recycled, though.
        
             | eanzenberg wrote:
             | https://support.apple.com/airpods/repair/service
             | 
             | To replace the batteries: $50 each airpod, $50 for the
             | charging case
        
               | satysin wrote:
               | Done this myself. They don't replace the battery but send
               | you a new AirPod or charging case.
               | 
               | My understanding is that opening an AirPod without
               | damaging the plastic casing is close to impossible to do.
               | 
               | My guess would be they replace them then strip the
               | components out of your returned AirPod or charging case
               | and recycle/reuse what they can.
        
               | megous wrote:
               | BOM looks like <$10 (there's barely anything inside).
               | Maybe $15 with those small batteries. I doubt it's
               | economical to recycle. What's fascinating is that people
               | are willing to pay so much over the BOM. But I guess
               | that's Apple speciality making people do it.
        
               | mendelmaleh wrote:
               | I'd bet they just give you a new one.
        
         | neighbour wrote:
         | My AirPods, specifically the left one, cuts out after 5-10
         | minutes every time. Having purchased my AirPods mid-2017, I was
         | pretty disappointed when I went to the Apple store and they
         | said there was nothing they could do about it and I would have
         | to buy a new pair.
         | 
         | Needless to say, I said no thanks. I'm about ready to throw
         | these away and I'll probably buy a pair of Sony headphones this
         | time.
        
         | barkingcat wrote:
         | almost everything apple makes has that feature ... degrades in
         | a few years, throw away, buy another.
         | 
         | ipads, iphones, even some modern mac laptops that have the
         | disks soldered and batteries glued, etc.
        
           | mrtksn wrote:
           | Apple products have really long life span compared to the
           | alternatives, actually. That's why their products have very
           | good re-sell value. Nothing degraded, you pass your iProduct
           | down the line in the family to the less tech-savvy members.
           | My father is using my iPhone 5 now and works great after the
           | battery replacement. People still user their iPods, iPad 2's
           | and so on.
           | 
           | Airpods are an exception to the rule here.
           | 
           | I wonder where this narrative comes from, can you please
           | explain why do you think that Apple products degrade rapidly
           | and are thrown away?
        
         | themagician wrote:
         | Same. After 2 years I had to buy a second pair.
         | 
         | Apple apparently DOES offer battery service for these, but it's
         | $49 PER AirPod. If it was $49 for both I might be up for it.
         | 
         | Apple's battery service across the board is just too damn
         | expensive. I get that it's the labor costs involved, but I wish
         | they would put more thought into this.
         | 
         | I have three older iPads, a few older iPhones and a MacBook Air
         | that are perfectly usable minus the batteries. but it would
         | costs hundreds of dollars to replace them all so they just end
         | up sitting in a bin because I don't have the heart to toss
         | them.
        
           | londons_explore wrote:
           | Do they actually change the batteries in them, or do they
           | just give you new airpods?
           | 
           | I can't imagine the genius bar has tweezers and microscopes
           | for battery replacements in-store...
        
       | paxys wrote:
       | As always, none of the numbers are official, so take all of them
       | with a huge grain of salt. The article also doesn't link to a
       | single source, not even an unofficial one.
       | 
       | > Assuming an even split of sales between Gen 1, Gen 2, and
       | AirPods Pro, Airpods revenue was $12 billion in 2019
       | 
       | This itself is a terrible assumption. AirPods Pro launched in
       | November 2019, so had just 2 months of sales. Even otherwise,
       | there is never an even split between the lower and higher priced
       | versions of any product, especially when the higher one costs
       | nearly double.
       | 
       | Another source (https://hypebeast.com/2019/12/apple-airpods-
       | stats-third-larg...) estimates the sales at $6 billion, half of
       | what the parent article says.
        
         | morganvachon wrote:
         | It's not just the numbers, there are other wild assumptions
         | going on.
         | 
         | > _That means almost all iPhone users are still either using
         | wired earphones or none at all._
         | 
         | I'm sorry, what? Non-Apple branded Bluetooth earphones
         | (including AirPod knockoffs) are ubiquitous, and far outnumber
         | wired earphones (in part thanks to Apple and many Android OEMs
         | dropping headset jacks).
        
         | 123six wrote:
         | Also, sources are updated in the article. Thanks for mentioning
         | the lack of links.
        
         | 123six wrote:
         | Correct, these are all estimates. And the sales split is
         | unclear, but both Airpods 2 and Airpods Pro have the benefit of
         | launching before the holidays. They got a disproportionate
         | number of sales from those 2 months. Even if everyone went with
         | the $150 version (which is impossible), Airpods revenue would
         | still be $9 billion at 60 million units. The point still stands
         | though, Apple is making a killing off Airpods. Whether the
         | exact number is $9 billion or $15 billion isn't as important.
        
           | paxys wrote:
           | I am of course not debating that AirPods are successful.
           | However,
           | 
           | - If one random sales estimate is $6 billion and the other is
           | $12 billion, it is clear that there isn't enough information
           | out there, or something else is amiss.
           | 
           | - There is nothing useful to be taken away from comparing its
           | sales numbers against a bunch of SaaS companies. Here's a
           | better idea - put it on a graph along with sales of Echo,
           | Fire TV, Philips Hue, Chromecast, Instax Camera, Roku, Ring,
           | Tile, Duracell AA Battery, GoPro etc.
        
             | ozim wrote:
             | 1) I don't know the estimates but I see it on the streets.
             | Everyone and their dog has AirPods. I already have seen
             | people with Pro version as well. I do not see people
             | walking with their GoPros. If I go skiing I don't see
             | people with their GoPro (people mostly just go skiing and
             | then do some pictures with their phones from what I
             | noticed), Chromecast I have seen some but not as many.
             | There is no comparison.
             | 
             | 2) There is one interesting thing. Everyone would say "make
             | software" because it is easily scalable and you want
             | scalable business. You don't want to make physical things,
             | because making business on physical things is not scalable.
             | Now Apple is showing that making physical things makes
             | loads of money if you are Apple. So still making physical
             | things can make more money than making SaaS.
        
               | hailwren wrote:
               | It's already a meme on college campuses that you aren't
               | cool if you still have the 'long stems'. I'd say pros are
               | doing well.
        
               | paxys wrote:
               | "If you are Apple" is the key part of it. A software
               | company can be successful with a bunch of programmers and
               | their laptops. That describes all the startups on the
               | list. To emulate AirPods' success you need:
               | 
               | - a chip design/fabrication team
               | 
               | - a battery design team
               | 
               | - high-volume vendor contracts in Asia and assembly lines
               | ready to go at moment's notice
               | 
               | - a logistics, operations and distribution pipeline in
               | every market in the world
               | 
               | - the most successful product in the world (iPhone) which
               | you can attach your sales to
               | 
               | - billions in marketing and advertising budgets
               | 
               | - premium retail locations across the world
               | 
               | AirPods are NOT a startup, and should not be compared to
               | other startups. "Make software" is definitely still good
               | advice for the _vast_ majority of entrepreneurs out
               | there.
        
             | jiofih wrote:
             | The difference between 9 and 12 billion matters absolutely
             | nil for the main point of the piece. Seems like you just
             | feel the need to somehow dismiss it? Why?
        
             | 013a wrote:
             | I would find an estimate like "AirPods make more money than
             | Spotify" interesting; its a sort-of poetic "the hardware
             | you use to listen to the music is worth more than the music
             | itself", at least in a limited scope (of course, the entire
             | audio hardware industry is larger than Spotify, but is the
             | entire audio hareware industry larger than the entire music
             | recording industry? idk).
        
               | LaGrange wrote:
               | > "the hardware you use to listen to the music is worth
               | more than the music itself"
               | 
               | ...at which point it's reasonable to maybe stop
               | conflating price with value.
        
         | larrydag wrote:
         | Also this is revenue numbers too. No mention of margins over
         | expenses.
        
           | adventured wrote:
           | Apple infamously has high margins on its hardware.
           | 
           | If we were to consider that, the comparison is guaranteed to
           | be dramatically worse (in the favor of Apple).
           | 
           | Shopify, Snapchat and Spotify have yet to earn a single net
           | dollar in profit. They're all still losing money as of their
           | most recent quarters. And their lifetime losses are epic to
           | say the least. Twitter also may still be negative for its
           | lifetime, given its very substantial past losses.
           | 
           | If Apple has even modest 10% margins on the Airpods (it's
           | more likely to be 2x to 3x that), it's at least a billion a
           | year in profit right now. That's probably more than Spotify
           | could earn on its zero margin business even if you gave them
           | $20 billion in sales.
        
       | malloreon wrote:
       | >First, unit sales of AirPods have significant room to grow from
       | here. 110 million AirPods have been sold since they launched,
       | while Apple's installed base of iPhones is 900 million. That
       | means almost all iPhone users are still either using wired
       | earphones or none at all.
       | 
       | I use $15 bluetooth earbuds cause I don't want to worry about
       | losing them.
        
       | Kylekramer wrote:
       | I've idly thought that Spotify should get into hardware.
       | Headphones and/or speaker, purchase it connected to your account,
       | and one touch button to a stream of music you like.
       | 
       | Obviously a million times easier said than done, but has to be a
       | better margin business than where they currently are and would be
       | good lock in.
        
         | askmike wrote:
         | A headphone that only works with Spotify? My Bose QC that I can
         | use for anything (including Spotify - with a single on button
         | to connect to bluetooth controlled via my phone or laptop)
         | isn't really inconvenient or anything.
        
           | Kylekramer wrote:
           | Yup, that is the idea. Obviously it would be less useful than
           | standard headphones for a HN reader, but the mass market may
           | disagree.
           | 
           | For example, to use the parent cliche, my sister got my
           | father AirPods this Christmas despite me saying it is
           | probably a bad idea. And it has gone unused because he
           | doesn't grok Bluetooth even in the simplified AirPod way
           | (also, his iPhone is too old to support it natively). But if
           | I gave him a pair of headphones and said "press this button,
           | it will play Van Morrison and Sly Stone", he would use it in
           | a heartbeat.
        
         | taurath wrote:
         | A "single purpose music box" would be neat to me. Maybe it
         | controls all the speakers in my house, informs me of concerts
         | coming up, let's me set a mood, and most importantly doesn't
         | care about anything else.
         | 
         | I feel like every gadget being in one is gonna start breaking
         | down now that software interop is more of a thing.
        
           | read_if_gay_ wrote:
           | > I feel like every gadget being in one is gonna start
           | breaking down now
           | 
           | The smartphone has a huge advantage: you only need to have 1
           | device in your pocket to do everything. Not having to go get
           | something from another room may not seem like a big deal but
           | I think it really is. (Or I am just lazy.)
        
           | mrguyorama wrote:
           | Chromecast is $35 and will play spotify and other apps pretty
           | darn well.
        
             | rurp wrote:
             | Three or four years ago I loved my Chromecasts, but it's
             | crazy how much worse they have gotten in that time. They
             | used to have a really simple setup and then "just worked"
             | from there. Now though, they regularly disappear from every
             | device we use them with in my household and have to be
             | setup again. The setup flow has changed several times over
             | the past few years, always for the worse. Once everything
             | is (re-)setup, they still fail to connect or lose a
             | connection often enough to be a big annoyance.
             | 
             | I'm not a fan of smart tv apps for all of the reasons
             | discussed on HN, but they work so much better for me than
             | Chromecast I've started using those instead whenever
             | possible.
        
             | nathancahill wrote:
             | They did a recent promo with Google where you get a free
             | Google Home Mini if you're a subscriber. So I don't think
             | they are getting in to hardware.
        
               | ObsoleteNerd wrote:
               | Google does these promotions all over, to get more Home's
               | into... homes.
               | 
               | We got a free one with our YouTube Premium subscription,
               | another free one with our Spotify Family Plan, and
               | another free one from our ISP (though I'm not sure if
               | that was paid for by google or the ISP).
        
               | taurath wrote:
               | They have such economies of scale now, and such vertical
               | integration that they can sell you things like speakers
               | for free as long as it has voice integration and sucks up
               | all of your data.
               | 
               | The only reason they don't sell a TV for $200 is they
               | already get all that data from the current TV providers.
               | Chromebooks at $99? Sure, why not.
               | 
               | And eventually nobody can compete. Users must be in
               | google, or amazons ecosystem or be super rich to avoid
               | it. Companies must hope that google or amazon never move
               | into their space because they can be obliterated. This is
               | a "kinder" version of what microsoft got anti-trusted for
               | in the 90s.
        
         | brundolf wrote:
         | The only way I could see that working is if they had a built-in
         | cellular modem and the data usage was covered under your
         | existing subscription. Just a direct-to-internet Spotify hose.
         | Even then it would be a tough sell; single-purpose hardware
         | rarely does well in a multi-purpose world.
        
       | just_myles wrote:
       | Link doesn't work for me. Interested in any correlation between
       | airpod use and making more money than Spotify, Twitter, Snapchat,
       | and Shopify combined.... why does that even matter in this case?
       | Do airpods read twitter feeds to you :D ?
        
       | dsalzman wrote:
       | Airpods are an integral part of Apple's future medical ambition.
       | Always in ear Airpods constantly taking your Temp, HR, Glucose,
       | GSR, etc. With the kicker that it is only stored locally and
       | securely on your device, all processing done locally via
       | HealthKit. That customized data will change how we think about
       | patient care.
        
         | basch wrote:
         | >With the kicker that it is only stored locally
         | 
         | Do you think most people would want to lose all their data if
         | they lose their device?
        
           | abtinf wrote:
           | It has the option to backup to iCloud with end-to-end
           | encryption.
        
           | reaperducer wrote:
           | It's certainly possible for the Apple Health data to be
           | backed up to iCloud. I haven't changed devices recently, so I
           | don't know if it is.
        
             | rgbrenner wrote:
             | Correct... it's backed up to iCloud or on your computer
             | with itunes if you encrypt it.
        
         | genS3 wrote:
         | > Always in ear Airpods
         | 
         | stopped reading there.
        
           | memetomancer wrote:
           | > stopped reading there.
           | 
           | says much more about your limitations than about airpods...
           | 
           | ever heard of hearing aids?
        
             | aguyfromnb wrote:
             | Yes, and people hate them, but there are no alternatives.
             | Why would you want something permanently in your ear to
             | measure heart rate?
        
               | [deleted]
        
         | chrisseaton wrote:
         | How do you know this to be true?
        
         | qsymmachus wrote:
         | > Always in ear
         | 
         | What percentage of Airpods owners do you reckon _always_ have
         | them inside their ears?
        
           | maximente wrote:
           | probably pretty high - apparently 17% of people in one survey
           | said they have left them in during sex, so there's that
        
             | samschooler wrote:
             | Primary source for the 17% number (although dubious
             | considering it was 1,010 people online via Amazon's
             | Mechanical Turk, and to qualify participants were required
             | to be sexually active and enjoy listening to music):
             | 
             | https://www.tickpick.com/musics-influence-on-sexual-
             | behavior...
        
             | jonny_eh wrote:
             | You need to take them out every 2-4 hours for charging.
        
               | joezydeco wrote:
               | I've noticed a lot of people wearing just one, my kids
               | included. They explained to me that by alternating
               | earbuds they can wear them almost continually.
        
             | speleo wrote:
             | I'm going to need sauce on that.
        
             | crubier wrote:
             | Wtf aha, citation needed!
        
         | madeofpalk wrote:
         | > Airpods are an integral part of Apple's future medical
         | ambition. Always in ear Airpods constantly taking your Temp,
         | HR, Glucose, GSR, etc
         | 
         | I don't think there's nearly enough evidence for this to be an
         | _actual_ thing.
        
       | Waterluvian wrote:
       | Has anyone found any info/study on "average likelihood of losing
       | or damaging an airpod in a given year"?
       | 
       | That's all that's stopping me from buying this and other premium
       | products. I love premium products but not if I have to replace
       | them every year.
        
         | nathancahill wrote:
         | One of the first reviewers of the Macbook Air lost it in a
         | stack of newspapers.
        
         | notimetorelax wrote:
         | I used to be scared to lose mine while running. They never came
         | close to falling out. Also the new generation of the AirPods is
         | more secure in the ear.
        
         | brundolf wrote:
         | All you have to do is put them in the case whenever you aren't
         | wearing them. The case isn't so small that you're going to lose
         | it. Plus, that way they're always charging.
        
         | tbrock wrote:
         | Live a little! Nobody would buy anything nice if they were
         | constantly worried about it.
        
           | calvinmorrison wrote:
           | Buying $100+ pair of headphones that are the size of a kidney
           | bean with no strings attached doesn't really seem ridiculous.
           | It's pretty hard to lose old apple wired headphones or real
           | cans like my Bose QuietComforts. I don't have to worry@!
        
         | frenchie4111 wrote:
         | It's definitely anecdotal, but I know probably 30+ people who
         | own Airpods and have never heard of anyone losing or having to
         | have them replaced for any reason.
        
           | kingosticks wrote:
           | Except all the people that have to replace them when the
           | battery lifetime expires. You can take as much care as you
           | want with airpods, they will need replacing and you'll need
           | to fork out again.
        
       | [deleted]
        
       | [deleted]
        
       | lordnacho wrote:
       | How does this compare to Apple Watch? Sounds to me like this is a
       | fairly big upside surprise. If you were given the choice
       | beforehand, which of the two would you want to have managed?
       | 
       | I would have guessed Watch but it looks like I'm wrong. Pretty
       | astonishing that people will throw an extra quarter on top of the
       | price of their phone for this, especially given that I've used
       | noise cancelling headphones before. My guess would have been that
       | removing the wire would only make a small difference.
       | 
       | I guess the market is there to discover this kind of thing. Kudos
       | to Apple for finding this.
        
         | MBCook wrote:
         | For what it's worth I've heard Apple has made more money off
         | the Apple Watch than they did from all iPods combined. That
         | business is HUGE too.
         | 
         | But compared to the iPhone it looks small so people dismiss it.
        
         | brundolf wrote:
         | A couple of key things make the experience fundamentally
         | different from traditional headphones, for me:
         | 
         | - I can carry the little dental-floss-case around with me
         | everywhere in my pocket. Even if I don't plan on using them, I
         | have them there just in case. Especially when it comes to
         | noise-cancelling, this has a major effect on day-to-day life
         | for me as unexpected use cases pop up.
         | 
         | - It's not just the lack of a wire: one entire step is
         | eliminated from starting and stopping using your headphones.
         | You just put them in your ears, or take them out. There's no
         | messing with a cord or even a menu on your phone. Something
         | easy is made effortless, which matters.
         | 
         | - Once in, they stay out of the way so well that you can leave
         | them in even if you're not using them. Then when you do
         | unexpectedly decide to watch a video, or take a call, your
         | phone is already plugged directly into your headspace, no extra
         | step necessary.
         | 
         | - All the little details. The fact that taking one out of your
         | ear pauses your media and placing it back in resumes it is
         | essential for wearing them passively while out and about;
         | ordering a coffee, etc. No fumbling with your phone for a pause
         | button; the social signal for "I'm listening" is paired with
         | what you want your media to be doing at that moment.
         | 
         | All of this combines into an experience so frictionless it's
         | mindblowing.
        
       | mark-r wrote:
       | And now we discover why Apple removed the traditional headphone
       | jack - and why it's never coming back.
        
       | gz5 wrote:
       | Amazing how Apple managed to make the first cool MP3 player, then
       | the first cool smartphone and now the first cool bluetooth
       | headset. For almost 20 years now, Apple has owned electronic
       | fashion. Sony for example was unable to parlay its Walkman
       | dominance into similar positions with new devices.
       | 
       | And make no mistake about it - a huge portion of these sales are
       | people buying Apple's marketing - not buying the tech itself.
       | 
       | Which I think may bode well for Apple in that we are only
       | scratching the surface of what the tech can do.
        
         | f1refly wrote:
         | >now the first cool bluetooth headset [citation needed]
         | 
         | Honstly every time I see someone wearing earpods I can't take
         | him seriously anymore, they look _so_ bad. There's a lot of
         | options on the market, and airpods are the ugliest of them all.
        
           | reaperducer wrote:
           | When you talk to people, you're supposed to look at their
           | eyes, not their ears.
        
             | [deleted]
        
             | f1refly wrote:
             | You don't have to talk to someone to judge his looks
        
           | simias wrote:
           | I tend to agree with you, I find them pretty ugly and weird
           | looking, but it's also clear that we're outliers here. Those
           | things are hugely popular.
        
           | crooked-v wrote:
           | As somebody who really likes Airpods, I think they look
           | ridiculous, but they work so darn well that the looks are
           | totally irrelvant.
        
             | ghaff wrote:
             | The cell phone Bluetooth headsets produced plenty of
             | eyerolls when they were the thing a number of years back
             | too. Probably for similar reasons--you never know when I
             | may get a phone call that's more important than you.
             | 
             | Personally, I don't wear these sorts of things in public
             | but that's mostly because I hate being isolated from even
             | relatively benign environments.
        
         | eanzenberg wrote:
         | Not sure about the marketing swaying people these days. People
         | are going for the easiest devices to use that get out of the
         | way and are high quality.
        
           | kristianc wrote:
           | Which I guess would explain why there are Android phones that
           | crush the iPhone on tech specs but make a minuscule (and
           | sometimes negative) proportion of the industry's profit?
        
             | cromwellian wrote:
             | It's simple to explain in the same way that Apple even in
             | the 90s made the most profit of any personal computer
             | manufacturer even though PCs clearly had superior hardware
             | and much more software.
             | 
             | The answer is monopoly pricing vs competition. Apple is the
             | only iOS manufacturer, just like they were the only MacOS
             | Manufacturer (excepting the brief period of Mac clones)
             | 
             | That means all Android manufacturers compete and split
             | their market driving down prices and margins and divvying
             | up market share.
             | 
             | You saw the same thing in PCs when they were almost sold at
             | cost or razor thin margins because they were commodified: a
             | pc from dell vs hp vs compaq vs gazillion other vendors was
             | basically the same experience.
        
             | stefanfisk wrote:
             | crush is a strong word here, which Android phones would
             | that be referring to? I got bored after they released the
             | X, but at least up to and including that generation iPhones
             | dominated benchmarks while at least being top 3 in photo
             | quality.
        
             | jedberg wrote:
             | At this point no matter how amazing the Android is, I would
             | find the iPhone easier. I've been using an iPhone for so
             | long it's just second nature. At one point I was forced to
             | use an Android for a month. I could just never get used to
             | the interface.
        
               | kristianc wrote:
               | You find the iPhone easy to use because the iPhone is
               | easy to use and more or less consistent in every iPhone
               | device you've used. A five year old can use an iPhone.
               | 
               | That's competitive differentiation, which is very much
               | part of marketing. An iPhone isn't easy to use in the
               | same way that git is easier to use than svn for someone
               | who has been using git for a decade.
        
             | factotvm wrote:
             | No one is crushing anyone in the phone market. They leap
             | frog each other from time to time, but to the average
             | consumer there is little difference between the flagship
             | phones.
        
         | aianus wrote:
         | Beats invented the first cool bluetooth headset.
        
           | Ericson2314 wrote:
           | Great point. Furthermore, how much have AirBuds eaten into
           | Beats sales? Is this more revenue for Apple or just shifting
           | the exact product.
        
           | thr483900 wrote:
           | Who?
        
           | Aromasin wrote:
           | Agreed. I'd be more specific and say Apple invented the first
           | fashionable wireless _earbuds_. I owned a pair of the first
           | Jabra earbuds (of which the latest edition I still use and
           | love) and plenty of those horrid looking, wrap-around, sports
           | ones before Apple came along; I never had anyone say  "I want
           | a set of those" until I wore my AirPods for the first time
           | though. They just seem to nail the aesthetics every time.
        
         | ouid wrote:
         | WHY ARE AIRPODS POPULAR?!?!??!
        
         | [deleted]
        
         | spullara wrote:
         | You missed the first cool smart watch.
        
           | penagwin wrote:
           | Pebble?
        
         | Fnoord wrote:
         | > Sony for example was unable to parlay its Walkman dominance
         | into similar positions with new devices.
         | 
         | Sony WF-1000XM3 are a popular in-ear Bluetooth headphones with
         | noise cancelling. 80 EUR cheaper than Apple Airpods Pro.
        
           | rkuykendall-com wrote:
           | Stupid name and impossible to distinguish from their other
           | wireless headphones. This is the Dell XXHBE 34-9q276d.snfd2
           | vs Macbook Pro all over again.
        
           | welly wrote:
           | .. Which you rarely see stuck in people's ears. You do see
           | those little white airpods everywhere though. People have
           | them stuck in their ears even when they're not playing any
           | audio.
        
             | Fnoord wrote:
             | 1) Honestly, they look ugly (like toothbrushes), just like
             | the white iPhone looked ugly.
             | 
             | 2) There's a lot of copy cats who look akin to Apple
             | Airpods because Apple is a premium brand.
        
           | tvararu wrote:
           | I have both. If the AirPods Pro didn't make my inner ear sore
           | after wearing for 3+ hours, I would sell my Sony's
           | immediately. I might sell them anyway. They are inferior in
           | everything apart from comfort.
        
           | iwalton3 wrote:
           | The other nice thing is that it appears it might be possible
           | to change the batteries in the WF-1000XM3.
           | (https://hifigo.com/blogs/tws/deep-dive-teardown-of-true-
           | wire...)
        
         | davinic wrote:
         | I've wondered if Sony's music ownership interests played a
         | large role in losing that market due to their fear of piracy.
        
         | gumby wrote:
         | > Sony for example was unable to parlay its Walkman dominance
         | into similar positions with new devices.
         | 
         | Actually the Walkman (which was arguably Sony's _second_
         | breakout product, the first being a transistor radio) Sony was
         | definitely the cool kid. And don 't forget the Playstation or
         | the Trinitron.
         | 
         | In fact Steve Jobs explicitly emulated and admired Sony for
         | their (then) sense of style, customer appeal and quality.
         | 
         | The Sony of today is a different company. Despite the PS2
         | success I date the decay to when they bought United Artists.
        
           | femiagbabiaka wrote:
           | It's odd that you say decay. IMO Sony's products are still
           | quite good! I have a Sony-WM1A sitting next to me right now
           | that's well-made, and I'm using Sony WF-1000MX3's as
           | headphones, which are also well made. Not only that, but the
           | Sony MDR-EX1000's that I own that are quite old are still
           | buzzing. I can't quite say that for many Apple products I've
           | purchased in the last decade.
        
             | alfonsodev wrote:
             | When did Sony stop naming things the simple way (Walkman,
             | Vaio...) and started naming stuff like that (WF-100MX3 and
             | the like). Im saying this as half joke only :D
        
           | jdfellow wrote:
           | No doubt that Sony becoming a major media company has hurt
           | their consumer electronics business.
        
           | jVinc wrote:
           | OP wasn't saying walkman wasn't cool or have a significant
           | market position, in fact he's saying the exact opposite. That
           | Sony had the position an failed to use it to position new
           | devices. Apple turned the iPod into the iPhone and iPad and
           | now they have AirPods coming off of the same train using each
           | product brand to push the brand of the next.
           | 
           | Sony had the Walkman but missed the mp3-player market, didn't
           | bring out a walkman phone, and now they have a product
           | competing with AirPods that's naturally completely
           | disconnected from the walkman both directly and indirectly
           | because "walkmen are ancient" which is not some universal
           | truth, that's just what they let their previously powerful
           | brand degrade to. They've wisely chosen to brand their Airpod
           | competitor the Sony WF1000XM3, who doesn't want products that
           | sound like version of cruiser missiles, or shipping container
           | dimensions? Ironically I heard a friened describe his pair as
           | his "Sony AirPods", because that's what they are to him, the
           | equivalent of Apple AirPods but cheaper and made by Sony,
           | because even the people who own the product can't remember
           | the name. So naturally friends ask why not get "Real"
           | AirPods? And his answer was price, which makes the product
           | sound like a cheap discount version. But it's in the same
           | price range and same quality and even beat out the AirPods in
           | some reviews. Talk about a branding disaster.
        
             | mattkevan wrote:
             | I didn't understand Sony's strategy back when the iPod was
             | big and I still don't now.
             | 
             | At roughly the same time I got an iPod, and an Apple-hating
             | housemate bought a Sony MP3 player with a name only a
             | barcode scanner could love. Also it couldn't play MP3s,
             | instead a weird proprietary format that didn't work
             | anywhere else. Songs had to be converted using their crappy
             | software.
             | 
             | He swapped it for an iPod within weeks.
             | 
             | Even now, the conversation is 'what are those?', 'oh,
             | they're AirPods'. Compared to 'what are those?', 'oh,
             | they're Sony WC-31... err, Sony headphone things.
             | 
             | Good work guys.
        
             | GuB-42 wrote:
             | > didn't bring out a walkman phone
             | 
             | They actually did, the Sony Ericsson W800. But if you
             | didn't know about that, it kinda proves your point, the
             | branding wasn't a resounding success.
        
         | lowdose wrote:
         | If Apple can make the same leap from iPod to iPhone with these
         | earbuds we are going to see a sweat new product range.
         | 
         | Jim Collins talked about his conversations with Steve Jobs at
         | the end of the Knowledge project podcasts. He started talking
         | to Steve after Steve got fired from Apple.
        
         | addicted wrote:
         | I strongly disagree about the fashion bit.
         | 
         | The iPod was better than any competitor it faced ever. The UI
         | with the click wheel was completely unmatched. Maybe the Zune,
         | years later, came close, but Apple absolutely crushed it with
         | the iPhone and iPod touch.
         | 
         | The iPhone was leaps and bounds ahead of its time, to the point
         | that the then King of the hill, BlackBerry, didn't even think
         | it was possible. And the smoothness of the UI was completely
         | unmatched. The pocketPCs of the time were clunky messes. The
         | iPhone's UI was so far ahead that it's now the default UI for
         | every phone.
         | 
         | And finally, the AirPods are a far superior experience than the
         | alternatives. In addition though, the AirPods are extremely
         | competitively priced.
        
         | kristianc wrote:
         | > And make no mistake about it - a huge portion of these sales
         | are people buying Apple's marketing - not buying the tech
         | itself.
         | 
         | By definition all of the businesses that survive are good at
         | marketing - Apple has managed to drive extraordinary value
         | through positioning and differentiation and left everyone else
         | to compete over the collapsing middle market.
         | 
         | Sony's precise problem was underinvesting on positioning and
         | brand and relying on their technical advantage ... which proved
         | a problem when everyone else caught up with the tech and they
         | couldn't repeat the trick with other devices.
         | 
         | People say marketing like it's something to be ashamed of, and
         | that Apple should deliberately hobble itself by being bad at
         | it. It's really critical.
        
           | _trampeltier wrote:
           | Sony's problem was never the hardware or the design. The
           | problem was, special in the beginning of the MP3 / Smartphone
           | age, they tryed to lock everything so hard with DRM (because
           | other parts from Sony does sell Movies and Music). The even
           | installed something like an trojan already very early in the
           | MP3 market. So al lot of tech guys said "bye, bye Sony" when
           | the market still was very young. I think they lost a lot
           | because they had been so aggresive with there software in a
           | such young market.
        
             | kristianc wrote:
             | Apple had DRM on iTunes with FairPlay and AAC for around
             | six years until the courts forced them to remove it. iTunes
             | was still a huge business for them at the time. Sure that
             | DRM was the real issue?
             | 
             | Likewise, claiming that the Root Kit business (by which
             | time the iPod had been around for a good 5 years) sunk
             | Sony's business seems like a bit of a reach.
        
               | samatman wrote:
               | During that same era, Apple's slogan for the iPod was,
               | notoriously: "Rip. Mix. Burn."
               | 
               | They were the first company to crack the nut of digital
               | music sales, and getting those deals with the recording
               | industry absolutely required DRM at the time.
        
         | wuunderbar wrote:
         | Don't forget about first cool smartwatch.
        
           | NetOpWibby wrote:
           | Dick Tracy, eat your heart out!
        
           | Fnoord wrote:
           | The Pebble? Still no decent replacement for it.
        
             | jonny_eh wrote:
             | I loved my Pebble, but it was certainly not cool. Also
             | didn't work as well as my Apple Watch, which I waited until
             | my beloved Pebble finally died before buying.
        
               | Fnoord wrote:
               | Apple Watch is 4+ times the price. It still can't do some
               | of the things a Pebble can. For starters, a Pebble can
               | run a week without requiring recharge.
        
             | ramses0 wrote:
             | 1) always-on, sunlight-visible screen 2) week-long (plus)
             | battery life 3) good, simple notification + calendar
             | support 4) ecosystem of apps (developer mindshare)
             | 
             | Heart Rate, Sleep Tracking, Mic/Phone, Payments are all
             | wonderful, but the drawbacks of "machine-learning-shake-to-
             | wake", one-day battery life, and trying to fiddle with a
             | tiny touch screen make the Apple watch less of a watch and
             | more of "everything but a watch".
             | 
             | Long Live Pebble / Rest in Peace.
        
         | yibg wrote:
         | Not sure if I'm typical in this or not but I'm a heavy apple
         | user but have been mostly "forced" into it but ended up loving
         | them.
         | 
         | Got my first MacBook because of work. Was previously a windows
         | / Linux user and didn't get macs but ended up loving the
         | MacBook Pro. Got an iPhone from work too, ended up loving that
         | too. Got a pair of AirPods as present, use it pretty frequently
         | now.
         | 
         | Seems like both a good thing (like it after using it) and a bad
         | thing (wouldn't have gotten into it if not for the unplanned
         | opportunity) for Apple.
        
         | rkuykendall-com wrote:
         | AirPods don't have a single competitor. There's no clear
         | alternative on the market.
         | 
         | It's Air Pod or...
         | 
         | TOZO T10? Sony XB950B1? LETSCOM IPX7? KOVEBBLE IPX7?
         | 
         | Fuck I have no idea what all these numbers and letters mean,
         | I'll buy some Air Pods.
        
           | farmerbb wrote:
           | There's plenty of AirPods competitors on the market now with
           | easily recognizable names. I'm a proud Samsung Galaxy Buds
           | user myself.
        
           | swozey wrote:
           | Jabra Elite 65ts (which I own and don't like using,
           | uncomfortable, should've returned), Samsung Galaxy Buds (my
           | commute dailies and much more akin to airpods in use, not
           | amazing but I love them). There are now a lot of BT5 mobile
           | earbuds w/ good ANC in the $100-300 range. Not sure what the
           | top of the line in the last 3 months has become as I'm now
           | swimming in headphones. My work dailies are the Sony
           | WH1000XM3s (which actually replaced my XB950B1s, these don't
           | have ANC).
        
         | freepor wrote:
         | It's not just the marketing - it's that if you buy all of your
         | tech from Apple you have 1) top-quartile product quality and 2)
         | remarkable little upkeep to do compared to compiling a
         | collection of multiple brands.
        
         | pascalxus wrote:
         | i mean, i know airpds are the new platform on top of which
         | things will be built.
         | 
         | "what the tech can do"? you mean the airpods?
         | 
         | what else is there?
        
         | rolltiide wrote:
         | The tech is cool too
         | 
         | Zero people have been swayed by the observation that the
         | components can be acquired for cheaper
         | 
         | And the non-iOS phone users that are married to "how much
         | control they have" have touched an iphone since 2014.
        
           | johnmaguire2013 wrote:
           | Sorry to burst your bubble, I'm a long-time Android user who
           | switched to the iPhone 6S for about a year and a half, then
           | back to a Pixel 2. Following its release, I bought the iPhone
           | XS expecting to love it and be done with Android.
           | 
           | Oh, how wrong I was. Siri is still garbage, CarPlay is
           | terrible compared to Android Auto. And there's nothing even
           | similar to Google Home. Apple's hands-free story is
           | completely nonexistent which is fine if you've never used a
           | decent hands-free ecosystem, but it's very hard to switch
           | back to.
        
             | aduitsis wrote:
             | Can Android today handle voice dialing non-English names in
             | the address book? If not, their hands-free story leaves a
             | lot to be desired as well.
        
               | projektfu wrote:
               | Yes, with phonetic names, an optional field like the
               | pronunciation name in iOS.
        
           | ryanmcbride wrote:
           | I was an android hold out for a good while because I didn't
           | like the lack of control iphones had. At some point it
           | flipped and I got sick of how much fiddling I constantly had
           | to do with my phone to get it to work the way I wanted. And
           | even then by the time I got it working well, it wouldn't get
           | updates anymore. I switched to iphone, and while once in a
           | while I'll miss being able to tweak everything, I'm much less
           | frustrated at my phone than before.
        
           | misterprime wrote:
           | >And the non-iOS phone users that are married to "how much
           | control they have" have touched an iphone since 2014.
           | 
           | I don't even tinker that much and my foray into iOS lasted
           | only 1 year with the 10S Max. The inability to arrange items
           | freely on the desktop (leave a blank space) was frustrating.
           | The lack of control over default apps was occasionally
           | problematic. The inability to natively link to a Windows
           | computer and transfer files is also something I use.
           | 
           | That said, there are a ton of benefits of iOS over Android
           | that I recognize (iMessage, Apple Wallet, the screen
           | responsiveness, etc).
        
       | brundolf wrote:
       | At a time when Apple in many ways feels like it's stagnating, the
       | AirPods are a breath of fresh air. With an "old Apple" focus on
       | the details, they present a fantastic user experience and give me
       | faith that Apple still has the ability to innovate when freed
       | from the constraints of a long-lived, entrenched product.
        
       | gigatexal wrote:
       | It's because they're amazing. They're seamless. And the work well
       | enough and I didn't know I hated wired earbuds until I got them.
        
       | taf2 wrote:
       | Now I can't wait for Apple glass - fashion forward enhance eye
       | glasses
        
       | zyang wrote:
       | It's incredible these tiny earbuds generate more than half the
       | revenue of Tesla.
        
       | mastazi wrote:
       | I can't wear any earphones for more than 5 minutes without them
       | falling off, this is due to the morphology of my ears. I wonder:
       | how large is the percentage of people with the same problem?
       | Anecdotal, but I know personally at least a couple other people
       | that can't wear earphones for the same reason.
       | 
       | Note: I'm talking about earphones/earbuds exclusively, headphones
       | are fine for obvious reasons. Also some types of earphones
       | (designed for sports) that have "ear-hooks" behind the ear are
       | fine since the hooks will keep them in place.
       | 
       | Note 2: my ears don't have the "bump" (not sure what the
       | scientific term is) that is circled in red in this picture
       | https://imgur.com/a/CJv20Zu
       | 
       | Edit: that bump that I don't have is called "Antitragus"
       | https://elementsofmorphology.nih.gov/anatomy-ear.shtml
        
         | smhinsey wrote:
         | If it's an ongoing problem that you really want to solve, check
         | out companies like Etymotic who will take custom molds and make
         | you exactly the earbud you need. I don't have headphones like
         | this but I did get my musician-quality earplugs for live music
         | done this way and it is a 1000% game changer for me.
        
         | skizm wrote:
         | The pros you sort of shove into the ear canal and they're more
         | or less wedged in place, right? Same with other earbuds like
         | jaybirds. They're very different design than the normal airpods
         | in that sense which I could totally see falling out if you were
         | missing this "bump" on your ear.
        
         | downerending wrote:
         | True for me as well, but more importantly, the horrible audio
         | quality literally causes me pain. Something to do with the poor
         | frequency eq curve and limited range, I'm guessing.
         | 
         | (Plus, phones that leak audio seem rude in public places.)
        
         | eddiecalzone wrote:
         | Interesting! Do foam earplugs work for you (expanding in the
         | ear)? If so, Comply makes foam tips to fit various models of
         | earbuds.
        
         | velosol wrote:
         | Does this mean you can't wear in-ear monitor type things, e.g.
         | memory foam tipped earbuds that stay in (I thought) through
         | pressure in the ear canal?
        
         | fancyfish wrote:
         | You're not alone, I have trouble keeping earbuds in also. If I
         | keep my head still, they will slowly slip out after about a
         | half hour. Doing any sort of exercise will make them fall out.
         | I have tried many different tip types and sizes for these and
         | other earbuds/IEMs. Outside of expensive custom-fit IEMs, I'm
         | not sure what to do besides resort back to over-ear headphones.
        
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