[HN Gopher] Shaking Up the Diamond Industry
       ___________________________________________________________________
        
       Shaking Up the Diamond Industry
        
       Author : EwanToo
       Score  : 166 points
       Date   : 2020-02-01 08:06 UTC (14 hours ago)
        
 (HTM) web link (www.newyorker.com)
 (TXT) w3m dump (www.newyorker.com)
        
       | rcarmo wrote:
       | My father was a diamond cutter (one of the folk who designed the
       | modern "Portuguese cut" of the 70s) and he went through the
       | evolution of diamond cutting from abrasion with copper disks (for
       | cutting windows and facets) to laser cuts.
       | 
       | I distinctly remember going into the (then state-owned) workshops
       | as a kid and watching the cutters at work with their loupes, and
       | how they kept tabs on stones by checking in and out of the vaults
       | little envelopes annotated with each step of the process - it was
       | true craftsmanship.
       | 
       | Biggest stone I "saw" (they did resin molds of the large ones for
       | senior cutters to measure and mark the places for clamping and
       | cutting, and my father would bring some models home to study and
       | review other cutters' suggestions) was about 2x2x3cm, and IIRC it
       | was cut down into many smaller ones due to impurities (you'd cut
       | a window to peer in, assess where the impurities were and then
       | plan the cuts to excise them or avoid including them into the
       | finished cut).
       | 
       | The techniques are sure to be vastly different today, but the
       | detachment with which he viewed his work was rather fun: they
       | were intricate puzzles to maximize yield during the rough cut
       | phase and reflectiveness during the shaping phase - they did the
       | math by hand for the facet sizes and angles, and it took years to
       | figure out the best ways to do some of the shaping in a
       | reproducible fashion (that was his key achievement).
       | 
       | And all that time, they were "just pretty rocks". He was very
       | nonchalant about it, and never considered them of much value.
       | DeBeers tried to hire him and he pretty much said he was done
       | with the hype (rather amusing considering I'm about his age at
       | the time and also fed up with our industry hype).
       | 
       | (Also, if you read Michael Crichton's "Congo", he got the diamond
       | color names wrong)
        
         | rcarmo wrote:
         | Also, a note on the humanitarian side of things, but not
         | directly related to mining: When the Portuguese colonies
         | seceded in the 70s, many people returned or emigrated to
         | Portugal with nothing more than the clothes on their backs and
         | "diamonds" they had exchanged their farms and real estate for.
         | 
         | I remember a few dinner conversations about how a few of them
         | came to my father to assess the value of those stones, and most
         | were chunks of quartz or other worthless crystals.
         | 
         | I think some of those conversations were really tough, and one
         | of the reasons he disconnected from work as much as he could
         | (his hobby was electronics, and one of the reasons I got into
         | computers was that he brought a Sinclair ZX81 from London after
         | years of putting together various kits, including a HeathKit
         | oscilloscope).
         | 
         | So, in a way, diamonds are the reason I do what I do these
         | days.
        
           | primity wrote:
           | I come from one of those families. My grandfather came back
           | to Portugal from Angola soon after the war started.
           | Unfortunately, he never got to trade his possessions for
           | diamonds, so they had essentially their clothes.
        
       | olliswe wrote:
       | I currently live in Sierra Leone working as a software dev, and
       | just came back from an evening jog around the largest diamond
       | mine in West Africa. It's crazy how much pain an misery diamonds
       | have caused to this country. The citizens here in Koidu don't get
       | any of the income of the diamonds, and live it extreme poverty...
       | Meanwhile the guys from De Beers are living bougie lives in their
       | maximum security compounds, with a pool, western supermarket and
       | bar.
        
         | pinkfoot wrote:
         | > The citizens here in Koidu don't get any of the income of the
         | diamonds.
         | 
         | Surely the issue of where and how minimg licences and sales
         | revenue is distributed in SL, is something the folk of Koidu
         | should take up with their government.
         | 
         | As with any company anyehere, De Beers pays the share they are
         | obliged to to the authorities.
        
           | grecy wrote:
           | > _As with any company anyehere, De Beers pays the share they
           | are obliged to to the authorities_
           | 
           | BP and Facebook aren't paying their share of taxes in the
           | USA, do you think De Beers is going to do so in Sierra Leone?
           | 
           | The only difference is there are _just_ enough tax dollars in
           | the US to make life tolerable for the masses - cheap beer  &
           | cigarettes, sports on TV and elementary education.
        
       | lordnacho wrote:
       | I still wish I'd discovered Moissanite before I got married. The
       | rock would have been multiples larger and I'd have the
       | satisfaction of not contributing to a monopolistic and
       | exploitative industry.
        
         | jseliger wrote:
         | There has been more noise around lab-grown diamonds as of late:
         | https://qz.com/630512/would-you-propose-with-a-diamond-
         | grown....
        
           | turing_incomp wrote:
           | A pricing comparison based on real data:
           | https://blog.onetruerock.com/blog/LabvsEarth
           | 
           | The site was previously on ShowHN. I was in the process of
           | looking a few months ago and found the overview of how the
           | market works interesting:
           | https://blog.onetruerock.com/blog/OneTrueRockValue
        
         | anonu wrote:
         | I wish manufactured diamonds were more prevalent before I got
         | married. There's still a slight look and feel difference
         | between these things. I feel the diamond still looks slightly
         | more sparkling in light. This is all subjective of course...
        
           | shawnz wrote:
           | While cubic zirconia has a lower refractive index than
           | diamond (making it less "brilliant"), moissanite actually has
           | a higher refractive index than diamond.
        
         | irishcoffee wrote:
         | I was fortunate enough to discover moissanite. Wife loves it,
         | and the price was somewhere in the ballpark of 90-95% cheaper
         | than an equivalent size diamond. The added benefit is, everyone
         | thinks it's a diamond and we haven't yet felt the need to
         | correct them...
        
           | chadmeister wrote:
           | Exact same situation here. Wife gets complimented on it all
           | the freaking time and not a single person has ever thought it
           | was anything but a diamond. One of the best decisions of my
           | life second only to marrying this woman!
        
           | matwood wrote:
           | > everyone thinks it's a diamond and we haven't yet felt the
           | need to correct them
           | 
           | It also avoids conversations that have few good outcomes.
           | Tell someone who spent $$$$ on a diamond that you think
           | diamonds are a waste of money or a humanitarian disaster, and
           | it's not a great way to start a conversation. There are also
           | other colored stones that I think are nicer looking than
           | diamonds, but moissanite provides a nice way to stay within
           | cultural norms without necessarily[1] contributing to the
           | problem.
           | 
           | [1] Obviously actively fighting against the whole diamond
           | industry is better, but we all have to pick our battles.
        
             | galangalalgol wrote:
             | Synthetic diamond will eventually become so easy the
             | industry won't be able to supress it anymore. The collapse
             | will be interesting, in the bloddy sense of the term I
             | suspect.
        
               | bluedevil2k wrote:
               | Synthetic diamonds are not easy to produce and they take
               | time and energy (literally). The only reason synthetics
               | are made is because the price of real diamonds help prop
               | up the price of artificial ones. If the market collapses,
               | as you predict, than artificial diamonds don't become
               | economical to create any more. My prediction: new mines
               | will continue to be found and real diamonds will have the
               | same market hold they have now in 20 years.
        
               | Ericson2314 wrote:
               | That doesn't make much sense. The ratio of the mining
               | cost manufacturing cost is the same regardless of the
               | demand.
        
               | [deleted]
        
               | [deleted]
        
               | dodobirdlord wrote:
               | Research on bulk synthesis of diamond will continue for
               | the foreseeable future, it's just too important a
               | manufacturing material. It will be a massive win for
               | thermal engineering when semiconductor chips can easily
               | be embedded in a diamond matrix.
        
               | 77pt77 wrote:
               | "Synthetic" diamonds are better in all objective criteria
               | that "natural" diamonds. Before they were a thing they
               | would even be considered top quality diamonds.
               | 
               | Once they were mass produced the criteria changed and now
               | the "natural" with higher degree of impurities (a
               | previously undesirable trait) are considered better.
               | 
               | It's not about the rock. The rock is a placeholder. It's
               | about how much you spent on the rock (commitment) and the
               | fact that it's not available to everyone (social proof).
        
               | pzone wrote:
               | It is extremely difficult to create large, colorless,
               | flawless synthetic diamonds. Currently synthetics are
               | primarily used for industrial applications like drill
               | bits.
        
               | 77pt77 wrote:
               | "synthetic" diamonds with far fewer impurities are far
               | cheaper than "natural" diamonds of the same size.
               | 
               | The goalpost will always move because the things used to
               | justify it are excuses and not real reasons.
        
               | petre wrote:
               | Even De Beers announced they would start selling
               | synthetics.
        
               | nyolfen wrote:
               | de beers is doing it as a pr move, selling them as
               | 'budget' diamonds as an attempt to devalue them
        
               | BlueTemplar wrote:
               | Yeah, one of my physics teachers did a job for a diamond
               | company where the goal was to ADD impurities to a
               | diamond, because diamonds with (the right?) impurities
               | are colored, more rare (?), and fetch a higher price.
        
               | [deleted]
        
               | Aunche wrote:
               | Synthetic rubies and sapphires have been around for over
               | 100 years and are dirt cheap ($10 for a 15mm one on
               | eBay). However, the market for natural rubies and
               | sapphires is still going strong. A high quality natural
               | Ruby costs about the same as a similar sized diamond.
               | There's no reason to believe the diamond industry is
               | going to crash any time soon.
        
               | thaumasiotes wrote:
               | > Synthetic rubies and sapphires have been around for
               | over 100 years and are dirt cheap ($10 for a 15mm one on
               | eBay).
               | 
               | Rubies are much cheaper than that.
               | 
               | At least, I used to order them from Pehnec Gems at prices
               | more like $3 per (in lots of 10+). I haven't bought them
               | in years and pehnec.com currently resolves to 10.0.0.1;
               | not sure what's going on.
        
               | tony0x02 wrote:
               | I think we're close if not already there.
        
           | mysterydip wrote:
           | First time I've heard of moissanite, unfortunately (7 years
           | too late). Any recommendations on a place to shop for it?
        
             | pottertheotter wrote:
             | It's been 4 years but I got my wife's ring from
             | https://www.moissaniteco.com/ and we had a good experience.
        
             | roganartu wrote:
             | It doesn't really matter, tbh. The patent for moissanite is
             | held by Charles and Colvard, so no matter where you shop
             | for them they will be coming from them (and should have an
             | authenticity certificate too, btw).
             | 
             | Charles and Colvard has an online shop you can find by
             | googling.
             | 
             | No affiliation, my wife's stone is just also a moissanite.
        
               | betab7777 wrote:
               | Charles and Colvard actually lost their patent a while
               | ago...I wanna say two or three years in August? I'm a
               | huuuuge proponent of moissanite, but it's one of the
               | reasons I am slightly wary of purchasing moissanite
               | online without at least speaking to the seller.
               | Moissanite doesn't always come with a certificate. In my
               | mind, though, if you love it and can afford it, who's to
               | tell you it's fake?
        
               | throwawayhhakdl wrote:
               | Isn't it a natural gem? How is it patentable?
        
           | CrazyStat wrote:
           | I also went with moissanite. My wife (then girlfriend) was in
           | the "2-3 months salary for a diamond" camp which I find
           | incredibly crass. Saved $15k on the diamond by going with
           | moissanite and spent a fraction of that on getting a nice
           | custom ring + wedding band made by an independent local
           | jeweler instead. I was happy to support a local craftsman
           | rather than DeBeers & co.
        
             | Infinitesimus wrote:
             | Did her perspective change or does she believe she got an
             | expensive diamond?
        
               | CrazyStat wrote:
               | I was upfront with her about my dislike for the diamond
               | industry and my feelings about spending 3 months salary
               | on a diamond. I told her that I wasn't getting her a
               | diamond and told her exactly what it was when I gave it
               | to her.
               | 
               | I don't think I changed her perspective necessarily, but
               | she knows what she got and respected my reasons for that
               | decision. She didn't break up with me over it anyway.
        
             | elcomet wrote:
             | Did you tell her about the nature of the stone ?
             | 
             | That sounds like a disaster to come if she doesn't know,
             | and she learns it by going to the jeweler to clean / repair
             | the stone.
        
               | CrazyStat wrote:
               | Yeah I told her exactly what it was when I gave it to
               | her. We had had several discussions prior about my
               | feelings about the diamond industry and the surrounding
               | social expectations, so she knew I wasn't going to get
               | her a diamond.
        
               | joering2 wrote:
               | Can you elaborate? You mean the fact all are synthethic
               | (for hewlery purpose) or something else?
        
               | CrazyStat wrote:
               | If she thought I gave her an expensive diamond and then
               | learned from a jeweler that it was in fact a moissanite I
               | would expect her to be upset about me misleading her.
        
               | raverbashing wrote:
               | Life Pro-Tip: don't marry a woman that will feel unvalued
               | by the stone in the wedding ring.
               | 
               | Spend the money in something better and that will further
               | the relationship, like the honeymoon.
        
               | onetimemanytime wrote:
               | >> _Spend the money in something better and that will
               | further the relationship, like the honeymoon._
               | 
               | Honeymoon's over. Ever heard that? I was thinking more in
               | the buy a home or invest in stocks
        
               | albertgoeswoof wrote:
               | Better yet, stick it in an index tracker fund for 30
               | years and when you're 60 you'll have a million in the
               | bank.
               | 
               | Which you won't spend anyway because you'll have nothing
               | and no one to spend it on. But smugness and pride are
               | truly priceless.
        
               | CrazyStat wrote:
               | 60x return in say 35 years is a pretty damn good index
               | fund, can you tell me where to get that?
        
             | cosmodisk wrote:
             | 2-3 months of salary for me would be a substantial
             | contribution towards a deposit for a flat.My fiance would
             | smack my face if I'd spend it on a shining rock )
        
           | coredog64 wrote:
           | One downside to moissanite: I bought some earrings that I
           | thought were nice looking and affordable. My wife doesn't
           | wear them very often and instead wears real diamond earrings
           | that were the same price because the moissanite is too big.
        
         | gowld wrote:
         | As thousands know, it's not enough for you to discover it, you
         | need to partner to discover and appreciate it, and as a couple
         | not be peer pressured by your partner's judgmental friends, or
         | you need to keep a lifelong secret that you might be the
         | villain for making the ethical choice.
        
         | onetimemanytime wrote:
         | >> _The rock would have been multiples larger_
         | 
         | and that beats the purpose: "how much did you pay for that
         | diamond. Must've cost a fortune." The idea is not wear
         | something bigger, if it's cheaper
        
       | dannyw wrote:
       | We should crowdfund a PR campaign that diamonds are synonyms for
       | death and exploitation, and it's more humane for "any gem but a
       | diamond".
       | 
       | A $10 million campaign or so, targeting youth especially, can
       | have tremendous impacts on future generations.
        
         | iamgopal wrote:
         | For 10 million, we can manufacture lab grown diamonds using
         | MWPCVD.
        
         | starpilot wrote:
         | shit HN says
        
         | quickthrower2 wrote:
         | I think you'd need to replace the diamond / expensive jewelry
         | thing with something that appeals to the younger generation. I
         | am not in that generation so I am not sure what that would be,
         | but here is an idea.
         | 
         | The diamond idea is based on having something that resembles
         | luxury, like yachts and expensive champagne. It was initial
         | marketed on the idea that you only love someone if you
         | sacrifice your salary for a month or two to buy a ring. We can
         | keep that concept (because that'll be tough to change) but
         | shift the object:
         | 
         | Somehow we want to make all that kind of stuff look morally
         | disgusting, i.e. private jets with CO2 emissions that help kill
         | the planet and people with floods and fires, and rich snobs
         | spending money on pearls when they could be donating to
         | charity. Another 2008 crisis which will happen like clockwork
         | would be a great wave to surf for getting momentum behind the
         | idea. More homeless middle class and rich bankers will make
         | people angry.
         | 
         | The idea is to make luxury and opulence (but not necessary
         | money) seem bad to the middle class, in the same way as
         | advocating slavery would seem bad.
         | 
         | Then the replacement could be a donation to the charity that
         | the receiver of the engagement ring chooses. The ring could be
         | a simple 18ct gold band or gold plated. It could be 3D printed
         | from an unusual material. Doesn't matter that it costs $50 or
         | whatever, it's now just a symbol, it could have imprinted on it
         | the cause that was donated to.
         | 
         | The $10M would be spent on seed funding for a company to sell
         | this kind of product, because then it's profits can be
         | reinvested in marketing it further, rather than the "1
         | superbowl ad" that someone else mentioned in jest.
        
         | jatgoodwin wrote:
         | Except the diamonds discussed in the article are from Botswana,
         | where the article states "the firm paid the Botswanan
         | government eighty-five million dollars in taxes, and nearly
         | thirty million in royalties, on profits of about a hundred and
         | eighty-five million."
         | 
         | Seems pretty good deal for the Botswanans.
        
           | arczyx wrote:
           | To be fair, paying the government in taxes and royalty does
           | not mean that the diamond is not obtained through
           | exploitation of the local population while the corrupt
           | officials took the money (this sometimes happened in my
           | country).
           | 
           | I don't really know about Botswana though, if those money
           | actually go to the Botswanans then good for them.
        
             | grecy wrote:
             | > _I don 't really know about Botswana though, if those
             | money actually go to the Botswanans then good for them._
             | 
             | Botswana is probably the best run and least corrupt country
             | in Southern Africa (maybe all of Africa). They've never had
             | a war of any kind, are incredibly friendly to everyone
             | regardless of skin color, etc. etc.
             | 
             | They are famous for tricking the British into giving them
             | mineral rights before they were granted independence, and
             | have used that money wisely the benefit the local people.
             | Huge success story, and fantastic country.
        
               | tacheiordache wrote:
               | We, Romanians are very emotionally attached to Botswana's
               | currency. It means in Romanian, the most important thing
               | men pride themselves with.
        
         | ci5er wrote:
         | So... One superbowl ad?
        
         | bluedevil2k wrote:
         | You're totally naive if you think other gems are mined more
         | humanely than diamonds. Just look at the countries about half
         | the diamonds are coming from these days - Russia, Canada,
         | Australia. You think it's going to be more humane and ethical
         | to mine sapphires in Madagascar or Lapis in the mountains of
         | Afghanistan?
        
       | anonu wrote:
       | Really cool history. Thanks for sharing this.
       | 
       | I can imagine if you "know the truth" about the business you're
       | in you might want to get out. I felt like that about certain
       | financial jobs I've had in the past. The actual work felt like it
       | provided no real value to society, but the intellectual
       | challenges were what kept me there.
        
         | Riguad87 wrote:
         | If you think into the problem some more, I believe that you
         | will conclude, on the face of the natural problem and without
         | need of further information, that exit from a complicated
         | family concern is the provision of the older generations and
         | never in the realms of practical viability for those who
         | inherit legacy management and ownership.
         | 
         | I am very much interested in knowing your thoughts, should you,
         | on reflection find my point above not to be self evident.
        
         | vostok wrote:
         | That's interesting. I actually feel quite differently about my
         | own experience in finance.
         | 
         | HFT is a great example mentioned by a sibling comment. You kind
         | of need some number of traders out there to make sure that
         | market prices are honest and fair. HFT has done a great job of
         | reducing (a) the number of people involved in trading per
         | dollar traded and (b) the amount of money made by traders per
         | dollar traded.
        
           | skrebbel wrote:
           | I'm very far from the finance world so please correct me if
           | I'm saying something stupid.
           | 
           | But how does eg an algorithm that sells stock when the
           | newspaper headlines have a "negative sentiment" help ensure
           | that "market prices are honest and fair"? What's "honest and
           | fair" about stocks across the board dropping because of
           | bushfires or a virus outbreak, only to rise back to pre-
           | headline levels half a day later?
        
             | amylene wrote:
             | The best way to make a correct prediction is to continually
             | update your estimate as new information comes in. As it
             | comes in. That's all the markets are doing.
             | 
             | When the virus starts, the markets adjust downwards because
             | there is a chance that virus kills tens of millions, which
             | would have severe economic impact.
             | 
             | As the world public health starts to reduce the error bars
             | or bad outcome likelihood, the market adjusts.
             | 
             | The problem is that you're thinking of something as having
             | a concrete value. Instead, think like Tetlock teaches in
             | superforecasters. Then you will have a better model of
             | what's going on.
        
           | anonu wrote:
           | "keeping markets efficient" is how I justified what I did.
           | But what's that number N of market participants where N+1
           | brings a de minimis improvement in efficiency. I think the
           | number of market participants (large institutional players)
           | is already well over N. To the point where its just computers
           | churning trades.
           | 
           | To be clear, nothing wrong with that. But from a personal
           | perspective you start to question your contribution.
        
         | dang wrote:
         | (We detached this subthread from
         | https://news.ycombinator.com/item?id=22209972)
        
         | andrepd wrote:
         | >The actual work felt like it provided no real value to society
         | 
         | A sign of a broken system that needs urgent repair. Most
         | financial jobs, hft, adtech jobs... We have our best minds
         | working on things that do not provide any useful value to
         | society. This is not a good state of affairs.
        
           | brandnewlow wrote:
           | I can't speak to finance but I get confused when people bash
           | advertising in broad strokes. People running businesses need
           | ways to exchange money for new customers. That's advertising.
           | Making that more efficient might surely be annoying but a
           | complete waste of time?
        
             | hansvm wrote:
             | I think the parent comment was referring to adtech in
             | particular, which I agree isn't inherently bad, but which
             | currently has a model of: 1. Slurp up as much data as
             | possible no matter how sensitive and no matter the societal
             | cost. 2. Use that data purely to increase the efficiency of
             | wasting an enormous chunk of the world's bandwidth and
             | computing resources (anecdotally, something like 30% of my
             | traffic before I started blocking everything at a dns
             | level) _pushing_ ads to anyone who might match by any means
             | necessary whether they want them or not.
             | 
             | I might even acquiesce to some form of push-based ads being
             | broadly beneficial (e.g. for truly novel offerings), but
             | for almost everything that currently shows up as an ad I
             | would much rather be able to efficiently search for it and
             | find it once I'm actually ready to buy than to be inundated
             | with hundreds or thousands of worthless ads ahead of time
             | in the off chance that they'll bring a particular product
             | to the forefront of my mind and sway my purchasing
             | decisions.
             | 
             | That's kind of the point of frameworks like async/await :)
             | Adtech is using a polling system to try and demand my
             | attention with a, let's say, 1% success rate, but we could
             | cut down the noise 100x simply by awaiting my next
             | purchasing decision.
        
             | kijin wrote:
             | The parent said adtech, not advertising. What we call
             | adtech today is advertising plus tracking. The tracking
             | part is what most people seem to have a problem with.
        
               | BlueTemplar wrote:
               | Post-war advertising isn't much better itself, being
               | based to make people to want things they might not even
               | need...
        
             | Riguad87 wrote:
             | I still say we ignored the Main Street and non-scale non-
             | flow micro-sensitive and disaggregated or rather yet to be
             | aggregated, customers, not whole by reasons superficially
             | readily learned.
             | 
             | Sobel's The First Junk Bond, gives the mechanics of
             | preservation of the vast onshore reserves, until (I don't
             | have the recall but I think Sobel gives the trigger price)
             | $50/B plateaux.
             | 
             | In 95 I wrote the level of inefficiency in agency
             | transactions was 60%.
             | 
             | In 2018, stories on the embedded framework fraud of online
             | advertising buying, gave the same number for the new
             | system's inefficiency.
             | 
             | Print, my world despite the gasping inhalation of every
             | party I speak with, remains almost unchanged in headline
             | volumes, despite the unbroken prophecy of all trade
             | journalism.
        
             | saidajigumi wrote:
             | I think you have a vast disconnect between the reality of
             | advertising today vs. the quaint mid-20th century mental
             | model that you seem to hold. Or you're being entirely
             | disingenuous about what people complaining about
             | "advertising" _mean_.
             | 
             | If modern advertising 1) did not vacuum up personal data in
             | extremely invasive ways, 2) didn't distort the entire
             | business models of the largest tech companies against the
             | interests of the overwhelming majority of their users, and
             | 3) wasn't a broad attack vector on that same user
             | population (dark patterns, outright malware delivery, just
             | plain terrible UX everywhere, etc.)... then there'd
             | probably be very little complaint about advertising,
             | relatively speaking.
             | 
             | Put another way: no one gripes about the existence of
             | Craigslist. Thought experiment: what if the targeted
             | advertising model was _illegal_ , both enforceable and
             | enforced with teeth. How much of what's detrimental about
             | modern advertising would simply vanish, like a bad memory?
        
               | vasco wrote:
               | Not taking sides but what you described were the natural
               | developments of "making advertisement more efficient",
               | people found that by showing targeted ads they'd have to
               | show less of them to get the same amount of new
               | customers, therefore making advertisement cheaper and
               | more efficient. If this is a net positive or negative for
               | society is something I'll stay out of.
        
               | rhizome wrote:
               | Efficiency is overrated. It's an acceptable rationale for
               | destruction and exploitation (the process demands it),
               | but that acceptance doesn't make it a good thing overall.
               | 
               | > _people found that by showing targeted ads they 'd have
               | to show less of them to get the same amount of new
               | customers_
               | 
               | I mean, did they really? Where can I read about these
               | successes?
        
               | coredog64 wrote:
               | Nitpick: Plenty of people gripe about CL. By giving away
               | classified ads, CL killed a huge cash cow for many
               | newspapers.
        
       | ggm wrote:
       | E.J. Epstein's "the death of the diamond" was a great read. But,
       | since 1984 is long behind us, kind of wrong.
       | 
       | I had no idea how much bort the world consumes. Industrial
       | diamonds are .. industrial. Hard to feel romantic about drill
       | bits and cutting saws.
       | 
       | Also the simplicity of the financials to lend liz Taylor the
       | dough to buy the diamond .. Who actually bought it if the money
       | came from the shop?
        
         | [deleted]
        
       | jake-low wrote:
       | Folks who enjoyed this article may also be interested in this one
       | [0] from The Atlantic, published in 1982, which chronicles the
       | rise of the diamond industry during the 20th century.
       | 
       | [0]: https://www.theatlantic.com/magazine/archive/1982/02/have-
       | yo...
        
         | dang wrote:
         | Discussed 5 months ago:
         | https://news.ycombinator.com/item?id=20818618
         | 
         | 2012: https://news.ycombinator.com/item?id=4535611
         | 
         | 2010: https://news.ycombinator.com/item?id=1405698
         | 
         | Also 2010: https://news.ycombinator.com/item?id=1110283
         | 
         | Those are the big threads. Lots of little ones too:
         | https://hn.algolia.com/?dateRange=all&page=0&prefix=false&qu...
         | 
         | The author showed up here once:
         | https://news.ycombinator.com/item?id=5414757
        
       | jacobwilliamroy wrote:
       | What do you do with your diamonds? Are they supposed to have nice
       | piezoelectric properties or something?
        
         | BlueTemplar wrote:
         | Well, it's one of the hardest known materials...
        
       | The_mboga_real wrote:
       | Now do one about all the really poor diamond hunters, you fag
        
       | devin wrote:
       | Fantastic article. Before you make a comment about the diamond
       | industry, read the whole thing. I've had the same view, but this
       | article moved me.
       | 
       | Also, the audio version is wonderfully read. Recommended.
        
         | quickthrower2 wrote:
         | As always, beware that the article might be biased. I don't
         | think it is too tinfoil to suspect that the diamond industry
         | does good PR.
        
       | berlin1212 wrote:
       | Human rights violations - nobody wants to fix it!
        
       | pacamara619 wrote:
       | Is it possible to artificially create diamonds so that they have
       | defects which make them slightly blue in colour?
        
         | iamgopal wrote:
         | You mean boron impurities ?
        
         | Aunche wrote:
         | Yeah. You can get artificial diamonds of pretty much every
         | color. They aren't super popular though because everyone will
         | assume that the diamond is artificial or even fake because
         | natural blue diamonds cost $1 million.
        
       | bruceb wrote:
       | One way to shake up the industry is just not to buy diamond
       | wedding rings. That simple.
       | 
       | Big rocks on a finger make the person seem needy and insecure.
       | Like I need this big flashy thing is proof of my worth.
        
         | jtms wrote:
         | Anecdotally, many younger couples I know are going with lab
         | made stones or gemstones other than diamonds.
        
           | greenonions wrote:
           | I bought my wife a simple gold band. We were students. I told
           | her how Americans spend so much money on diamonds and she was
           | like, "that's stupid, you could go on such a good vacation
           | and have nice food."
        
       | demosito666 wrote:
       | The right way to shake this industry would be to obliterate it
       | completely. Finding another useless piece of glass and selling it
       | for $$$ is not shaking anything.
        
         | lotsofpulp wrote:
         | Society would have to work to convince people that status
         | symbols are not worth pursuing. Unfortunately, based on my
         | experience of how people's brains work, that is quite an uphill
         | battle.
        
           | bonoboTP wrote:
           | While status symbols exist everywhere, this specific
           | obsessing over diamond rings and being "shamed" if you don't
           | get one is pretty US-specific. In Hungary, for example, many
           | couples just get simple, golden rings without any gemstone. A
           | wedding ring traditionally isn't supposed to be flashy here.
        
           | paganel wrote:
           | People over here in Europe are not that hung up on diamonds.
           | Not saying we don't care about status symbols, because we
           | most certainly do, just wanted to point out that it's
           | definetely doable to "eliminate" diamonds from the "status
           | showing" game.
        
           | zhte415 wrote:
           | > Society would have to work to convince people that status
           | symbols are not worth pursuing.
           | 
           | On this note, a book recommendation: The Theory of the
           | Leisure Class: An Economic Study of Institutions.
           | 
           | Thorsten Veblen, 1899.
           | 
           | More relevant now than ever. From Wikipedia, a short summary:
           | 
           | > a treatise on economics and a detailed, social critique of
           | conspicuous consumption, as a function of social class and of
           | consumerism, derived from the social stratification of people
           | and the division of labour, which are social institutions of
           | the feudal period that have continued to the modern era.
           | 
           | https://en.wikipedia.org/wiki/The_Theory_of_the_Leisure_Clas.
           | ..
           | 
           | I believe he coined the phrase Conspicuous Consumption.
        
         | mhb wrote:
         | Maybe replace it with something that also consumes energy and
         | produces nothing of real value. Maybe call it cryptocurrency.
        
           | oiasdjfoiasd wrote:
           | ^ guy who missed the boat.
        
           | CrazyStat wrote:
           | So the new engagement ring diamond will be a piece of glass
           | with a bitcoin wallet containing 1+ BTC microetched on it?
        
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       (page generated 2020-02-01 23:00 UTC)