[HN Gopher] Google Fonts Analytics
       ___________________________________________________________________
        
       Google Fonts Analytics
        
       Author : rememberlenny
       Score  : 110 points
       Date   : 2020-02-19 18:12 UTC (4 hours ago)
        
 (HTM) web link (fonts.google.com)
 (TXT) w3m dump (fonts.google.com)
        
       | boarnoah wrote:
       | It looks like its lumping Android in with desktop linux. Since
       | they are differentiating platforms by the user agent that seems
       | like an easy thing to fix?
        
         | zelly wrote:
         | Desktop Linux is a rounding error
        
         | jsnell wrote:
         | The OS table has entry for X11 with maybe 2-3% shaer; I'd bet
         | that's desktop Linux.
        
           | Symbiote wrote:
           | That's an impressive figure. Macintosh (desktop Mac?) is
           | slightly less than double the X11 figure.
           | 
           | https://gs.statcounter.com/os-market-share has Linux usage at
           | just under 1%.
        
             | half-kh-hacker wrote:
             | I would hazard a guess that more Linux users are blocking
             | the ad networks that StatCounter utilizes to collect their
             | data than Linux users that block requests to
             | fonts.google.com.
        
       | cronix wrote:
       | Yeah, 36 trillion requests slowing down the loading of websites.
       | Way, unnecessarily, overused.
        
         | paulmendoza wrote:
         | If google embedded the top fonts in the browser this wouldn't
         | be an issue. I don't understand why the font selection in
         | browsers is so limited.
        
           | btown wrote:
           | Practically there's no difference between a browser that
           | lazily downloads builtin fonts, and a global URL for a font
           | file across websites with an extremely long TTL. And you
           | don't want the browsers to be even more bloated than they
           | already are!
        
             | gioele wrote:
             | > font file across websites with an extremely long TTL.
             | 
             | Caches are no longer shared across domains because doing so
             | leads to privacy leaks: https://www.jefftk.com/p/shared-
             | cache-is-going-away
        
               | sp332 wrote:
               | -
        
               | anamexis wrote:
               | The parent comment's point is that this cache is
               | partitioned by frame origin (which the link details).
        
             | hinkley wrote:
             | Then why are there 36 trillion requests?
        
               | r0bbbo wrote:
               | A lot of people using a lot of fonts from a lot of
               | different browsers. I'm sure the caching techniques
               | aren't perfect but they're probably quite good.
        
               | hinkley wrote:
               | It's been a while now, but at one point there were some
               | numbers that came in that showed that a much higher
               | fraction of user agents arrive at a web site with a
               | completely empty cache [than you might expect].
               | 
               | Enough so that if you rely on caching for user
               | experience, your average user is not going to have a good
               | time.
        
             | BiteCode_dev wrote:
             | There is a HUGE difference:
             | 
             | - not all sites use CDN, even if using the same font
             | 
             | - not all sites use the same CDN
             | 
             | - users clear the cache (clearing history does that on
             | firefox)
             | 
             | - incognito mode is a thing
             | 
             | - first load matters a lot
             | 
             | - browser have a limit of the disk space they use for
             | cache, and they evict older entries when they reach it.
             | Given sites are now bloated, this fills up fast.
             | 
             | - this repeats for each browser. I have 5 on my laptop, 3
             | on my mobile, 2 on my tablet.
        
           | basseq wrote:
           | Font selection _in browsers_ isn 't limited. Browsers don't
           | have embedded fonts--they rely on whatever fonts are
           | installed in the operating system.
           | 
           | The challenge is that to ensure consistency, you need to use
           | the "lowest common denominator" of fonts that are installed
           | _by default_ across _all operating systems_. Which leaves you
           | with (like) Arial, Times, Courier, Verdana, Georgia,
           | Palatino, and (hahahaha) Comic Sans.
           | 
           | The real answer here is why web designers use Google Fonts as
           | opposed to embedding their own fonts. To which the answer is:
           | it's so much easier. (Tech, licensing, formats,
           | compatibility, etc.)
        
             | penagwin wrote:
             | I think what they mean is why don't browsers just include
             | the most popular fonts, so the underlying OS doesn't
             | matter?
             | 
             | Instead we're restricted to only a few fonts that actually
             | have decent cross platform support.
        
               | tobr wrote:
               | The only way to do that would be to include particular
               | typefaces as part of the CSS specification, rather than
               | just the generic font-family keywords like "sans-serif"
               | and "monospaced". But who should pick them, which ones
               | would they pick, and how would they be licensed?
               | 
               | It's kind of the same problem as saying that the browser
               | should include common images. Which images? Why? How
               | many?
        
               | est31 wrote:
               | > It's kind of the same problem as saying that the
               | browser should include common images. Which images? Why?
               | How many?
               | 
               | Images follow a different usage distribution than fonts.
               | I'd say that the top 100 fonts are enough to render most
               | web content, for images I'd say this is obviously
               | different, the top 100 images might appear often but not
               | as often as the top 100 fonts.
               | 
               | Google is already distributing the equivalent for text,
               | in the form of the brotli corpus which ships in every
               | Chrome installation.
        
               | basseq wrote:
               | _> why don 't browsers just include the most popular
               | fonts, so the underlying OS doesn't matter?_
               | 
               | Well, pontificating here:
               | 
               | 1. Because many applications _don 't_ ship with
               | additional fonts, and it's an additional layer of
               | complexity. Some do--Microsoft Word comes to mind, IIRC.
               | 
               | 2. Because you're still left with the same problem:
               | unless _all_ browsers can agree on an additional set of
               | standard fonts, you as a web developer will only want to
               | use those installed by Chrome _and_ Edge _and_ Safari
               | _and_ Firefox.
               | 
               | 3. Because licensing for desktop application may (?) be
               | more of a pain than licensing for web usage. Which may
               | not matter for Google Fonts, since they may be the
               | license holder for all anyway. I don't know.
        
             | pcwalton wrote:
             | > Which leaves you with (like) Arial, Times, Courier,
             | Verdana, Georgia, Palatino, and (hahahaha) Comic Sans.
             | 
             | Not Palatino.
             | 
             | And most of those fonts have licenses that are inconvenient
             | at best. The only thing that allows them to be packaged for
             | Linux distributions is Microsoft's '90s-era "Core Fonts for
             | the Web" initiative. This initiative is long discontinued,
             | and so the fonts cannot be downloaded from Microsoft
             | anymore. Only the '90s versions of the fonts are free.
             | Worse yet, the license forbids packaging the fonts in any
             | way other than with their original 32-bit Windows
             | installer, which means that hacks like cabextract are
             | necessary to install them on any other system.
        
           | jsw wrote:
           | That sweet, sweet traffic data.
        
           | trillic wrote:
           | The top fonts aren't the issue for page loading, they'll be
           | cached 99% of the time. It's more obscure fonts that actually
           | hit the server causing the issue.
        
           | theandrewbailey wrote:
           | Last I checked, browsers don't come with fonts. Browsers use
           | the OS's fonts if a webpage doesn't have them. I'd rather
           | browsers not maintain their own fonts.
        
           | StLCylone wrote:
           | Loading fonts is tracking and data collection. It's what
           | Google does. If they build the fonts into the browser, then
           | tracking/data collections calls are not made.
        
             | jjeaff wrote:
             | They could embed it in Chrome. If someone is using Chrome,
             | google doesn't need any more points of data. They know
             | everything you do.
        
               | bryanrasmussen wrote:
               | yeah but you can sort of opt out of tracking by chrome,
               | so its best to have fallbacks to be able to track all the
               | things!
        
           | thrower123 wrote:
           | So many things about the web would be better if browsers
           | shipped basic functionality.
           | 
           | I cringe when I think about how many petabytes of jQuery has
           | been sent over the wire over the years.
        
             | basilgohar wrote:
             | But they do. Javascript itself has evolved significantly
             | over the past decade obsoleting many features that used to
             | solely be provided by add-on frameworks.
             | 
             | HTML5 as a living standard brings the majority of the needs
             | that used to be served by plugins - interactivity, dynamic
             | pages, two-way communications, multimedia.
             | 
             | WebSockets provide for realtime communications with the
             | browser, something again not possible without 3rd-party
             | plugins.
             | 
             | So, what you are saying is in fact happening. But that
             | doesn't mean it's not an issue with sliding goalposts. It's
             | just that it doesn't happen as quickly as we all may like
             | it, but that's because "basic functionality" is a
             | constantly moving target with different definitions
             | depending on who asks.
        
             | sp332 wrote:
             | Decentraleyes is a browser extension that locally stores
             | the most popular CDN-hosted JS libraries, including
             | Angular, Backbone, and jQuery.
             | https://addons.mozilla.org/en-
             | US/firefox/addon/decentraleyes...
        
         | Reedx wrote:
         | What's a better solution if you want to use a non-standard
         | font?
         | 
         | At least in this case a lot of the requests are cached across
         | sites.
        
           | omnimus wrote:
           | The problem si that number of "standard" fonts are thining.
           | It sucks having different widths of fonts on different
           | platforms. You will have to load some webfont if you want
           | consistency.
        
         | irrationalactor wrote:
         | The sterile world you desire is not one I'd like to live in.
        
           | Waterluvian wrote:
           | It's like my desire for quality CLI apps and APIs before any
           | sort of fancy schmancy GUI. The important part is reminding
           | one's self that the other 99% of people want and need the GUI
           | version of the app.
        
         | sp332 wrote:
         | CSS, HTML, images, text content all slow down websites. Oh wait
         | they ARE the websites!
        
       | perardi wrote:
       | In anticipation of "ugh, designers are ruining the web custom
       | fonts", I'm glad that variable fonts are starting to percolate
       | out.
       | 
       | https://developers.google.com/web/fundamentals/design-and-ux...
       | 
       | Less overall file size, less HTTP requests. Combine that with
       | preloading and font-display, we're getting to the point where
       | webfonts aren't a giant bandwidth suck.
       | 
       | https://developers.google.com/web/fundamentals/performance/o...
       | 
       | (More room for ad tracking scripts instead!)
        
       | keriati1 wrote:
       | How much data traffic could google save if it would just bundle
       | all fonts with chrome?
        
         | thrownaway954 wrote:
         | how much space would packing all those fonts take up?
        
           | LukeBMM wrote:
           | With some extra metadata, about 428MB.
           | 
           | https://github.com/google/fonts
           | 
           | Since the browser hands font rendering off to the operating
           | system, however, the most pertinent browser-specific
           | adjustment would be updating the (configurable) defaults
           | (Serif, Sans-serif, etc...) for each supported platform -
           | Georgia instead of Times for a default, for example.
        
             | moftz wrote:
             | You bundle the top 10 most popular fonts and save about
             | half the traffic: counter is ticking about 20M per minute
             | or 201B per week, top 10 fonts were used 136B times this
             | week, Chrome is about 3/4 of users. Bundling would save
             | (136/201)*(3/4) = about 1/2. However, Google would lose
             | about half of their tracking events so I'm sure they've
             | already thought of this and figured the data is worth more
             | than the traffic expenses.
        
         | basilgohar wrote:
         | Yeah, let's just install the Internet Archive on everyone's
         | computer and be done with it. </snark>
        
       | ckdarby wrote:
       | How to track everyone, everywhere.
        
         | [deleted]
        
         | basilgohar wrote:
         | Pretty much. Provide a basic service to the Internet and get
         | the benefit of sucking-in all that usage data. Here's to hoping
         | we somehow figure out how to use something in the future
         | without handing over our data at the same time. And don't tell
         | me "we did this to ourselves because we didn't want to pay for
         | it with money, so we pay for it with privacy", you pay
         | companies and they still do this. It's just too tempting for
         | companies to miss it. We need regulatory protections for
         | individuals' rights over corporations' rights and it needs
         | strength behind to be enforced.
         | 
         | Answers? Oh, I don't have them, I am just pointing out the
         | problem.
        
       | leahcim wrote:
       | I'm surprised that Linux is the most popular client for this.
        
         | skosch wrote:
         | That's probably because Android isn't listed separately.
        
         | tmnvix wrote:
         | I'm guessing that's android.
        
         | iamdual wrote:
         | Most of the crawler bots also mentions Linux in its user agent.
        
       | rococode wrote:
       | Anyone know what's up with "Slabo 27px"? Looks like its recent
       | usage is much lower than other fonts with similar totals (it's at
       | 800m views in the last 7 days while the fonts above and below it
       | are all ~4b). Also the only font I haven't heard of in the top
       | 20, though maybe I just happened to miss it every time.
        
       | pietrasagh wrote:
       | In my "humble" oppinion only three most significant (decimal)
       | digts count if you are looking at growth.
        
       | Ericson2314 wrote:
       | It's long past time for p2p networks to make this number
       | meaningless / unknowable!
        
       | smaili wrote:
       | Does anyone know whether this service generates any revenue for
       | Google? I can't see selling fonts data as something desirable by
       | 3rd party companies but maybe that's just me?
        
         | cosmie wrote:
         | Google doesn't directly sell data in the first place - they
         | leverage the data they have to improve the value of their ad
         | network (in the form of enhanced targeting and attribution
         | capabilities). It's actually in their best interest to
         | _protect_ the data they have on you, as it's a primary
         | competitive advantage they have over other ad networks.
         | 
         | As far as the unsavory interpretation of how they could
         | conceivably use Fonts data to further that end: calls to
         | download their fonts are another touchpoint with the Google
         | ecosystem, and a theoretical vector for further tracking the
         | browsing behavior and device graph of an individual.
         | 
         | That said, traditional font licensing for commercial use is
         | absolutely bonkers[1][2][3]. Even if Google is using the data
         | they collect from serving font files to feed into their user
         | tracking, they've done a service to the web[4].
         | 
         | [1] https://designshack.net/articles/typography/what-is-a-
         | font-l...
         | 
         | [2] Working at a creative agency, I learned that we can't so
         | much as legally use a client-dictated (and licensed) font in a
         | mockup without paying thousands of dollars for a license
         | ourselves.
         | 
         | [3] Webfonts tend to be licensed on a per-pageview basis. One
         | client got hit with a temporary flood of scraping/bot traffic,
         | and the biggest economic impact was the unexpected six-figure
         | font bill that month. We convinced them to put the site behind
         | Cloudflare and used a Worker to strip out the font include for
         | suspected bot traffic and inadvertently lowered their licensing
         | cost by more than our annual retainer.
         | 
         | [4] I can't say how it is everywhere, but working at one of the
         | top three marketing agencies, Google Fonts are the only
         | approved open-source fonts we're allowed to use (since they're
         | primarily free for commercial use, as well). Not every client
         | is able or willing to absorb a 5-6 figure font line item for
         | every engagement, so without Google Fonts we'd (and I presume
         | other major agencies) would be stuck with using system default
         | fonts everywhere.
        
         | speedgoose wrote:
         | In addition to some data from websites which do not use Google
         | analytics, they may like to have the power of pushing the
         | "comic sans ms" font or having a * { display: none !important;}
         | for non chrome browsers.
        
         | rememberlenny wrote:
         | It does not, and they don't sell the data or use it for any
         | tracking.
        
           | skosch wrote:
           | Their FAQ says that they don't (currently) use cookies, but
           | it also includes the sentence "Google Fonts logs records of
           | the CSS and the font file requests, and access to this data
           | is kept secure", so they could still do some IP-based
           | analytics.
           | 
           | More importantly though, it gives Google accurate insight
           | into web traffic (many users block Google Analytics, but
           | almost everyone loads web fonts), and it allows them to crawl
           | websites more easily - before web fonts, many websites used
           | pre-rendered PNGs to show web-unsafe fonts, which made
           | crawling impossible.
           | 
           | Google has poured a lot of money into this, the fonts are
           | free and open source, and the users aren't the product.
           | Overall, I think it's a rare win-win story in this age of
           | dystopian adtech.
        
             | skrebbel wrote:
             | > Google has poured a lot of money into this
             | 
             | Why, though? Not charity, I'd assume. The only other
             | answers I can come up with are pretty damn nefarious.
        
               | vatueil wrote:
               | The parent comment said:
               | 
               | > _it allows them to crawl websites more easily - before
               | web fonts, many websites used pre-rendered PNGs to show
               | web-unsafe fonts, which made crawling impossible_
        
               | cameronbrown wrote:
               | > it allows them to crawl websites more easily - before
               | web fonts, many websites used pre-rendered PNGs to show
               | web-unsafe fonts, which made crawling impossible.
        
               | raphlinus wrote:
               | I can speak to this a little, in terms of pitches we made
               | to management to get resources for our little project.
               | None of this is authoritative.
               | 
               | 1. A _lot_ of text was rendered into PNGs, and that made
               | the web less searchable, as well as less accessible,
               | slower to load, and less mobile-friendly. All 4 of these
               | factors do have economic impact at Google scale.
               | 
               | 2. Fonts were one of the few features that Flash had that
               | HTML5 was lacking, and we wanted to accelerate that
               | transition. Again, mobile was one of the major driving
               | factors.
               | 
               | 3. For a while, we were organizationally funded under
               | Google Docs. Again, fonts were one of the major missing
               | features compared with Microsoft Office, so filling that
               | gap was strategic. Here, our open source approach really
               | paid off, otherwise dealing with proprietary font
               | licensing in the context of documents that can be shared
               | and copied would have been nightmarish.
               | 
               | 4. To the extent that you are able to make the case that
               | fonts make ads better (or advertisers happier), getting
               | modest amounts of funding ceases to be a problem. To be
               | clear, when I was on the team this was more of a glimmer
               | of future abundant resources than day-to-day reality.
               | 
               | Lastly, while "charity" isn't exactly the right word, the
               | motivations of the people working on the team are/were
               | basically that we love fonts and want to make the
               | Internet better. At Google scale, we were able to sell
               | the project using basically a combination of the above
               | arguments.
               | 
               | Never once when I was on the team were we asked to
               | implement any form of individual user tracking, nor did I
               | hear a suggestion of such a thing. All our work on
               | collecting analytics was to improve performance and
               | quantify our impact. I have no reason to believe things
               | have changed on that front since I was directly involved.
        
           | jackhack wrote:
           | yet.
        
           | partiallypro wrote:
           | They likely do get some data from it, their own analytics
           | page has data they pull from it.
        
         | draw_down wrote:
         | Who said anything about third parties?
        
       | thrownaway954 wrote:
       | it should link to the font so we can see them
        
         | thrownaway954 wrote:
         | Granted my own wish :)
         | 
         | https://fonts.google.com/?sort=popularity
        
       | Bedon292 wrote:
       | Might be a bit of a dumb question. But when I load google.com and
       | look at the requests. It has fonts.google.com says 200 and 'from
       | memory cache' is that actually sending a request in any way to
       | Google? Or is that actually handled locally? Most of the time I
       | am getting this, so not seeming to make actual requests to them
       | the majority of the time. Is it actually hitting their servers
       | for these tracking stats, or is something like that not even
       | making it to these stats?
        
         | raphlinus wrote:
         | 200 means it's hitting your cache and not doing any network
         | requests. The analytics are based on actual HTTP requests. At
         | the time I was there, we were only able to make rough guesses
         | about the fraction of queries that were successful in the
         | client cache, we didn't have any systematic way to dig into
         | that.
        
         | zelly wrote:
         | It depends on the cache control headers sent by the original
         | asset. If you want to make sure you don't hit the CDN, install
         | the Decentraleyes browser extension.
        
           | raphlinus wrote:
           | At the time I was there, we aggressively set the cache
           | control headers to minimize the number of requests. Among
           | other things, the font binaries were all versioned and served
           | so each URL was immutable forever. (There's some subtlety
           | around this, it's a 2 stage process with CSS first then the
           | font binaries, and the CSS was generally served with 24 hour
           | expiration).
           | 
           | One motivation was sharing the cache among all sites that
           | linked the fonts, which at the time I think was a big win,
           | but as has been mentioned elsewhere, this is going away.
        
       | daveslash wrote:
       | [ctrl]+[home] keyboard shortcut doesn't work on this page in
       | FireFox. I had some trouble with [ctrl]+[end]. It's quite
       | disappointing to see basic webpage/document functionality broken
       | on a site claiming to improve the web experience. Maybe I'm just
       | an old-fashioned web user.
        
       | sbr464 wrote:
       | Get the raw JSON stats & font info with below links. Use httpie
       | for color/formatted results (replace curl with http):
       | curl https://fonts.google.com/metadata/stats       curl
       | https://fonts.google.com/metadata/fonts
        
       | aloer wrote:
       | The operating system stats are interesting.
       | 
       | Looks like Macs have roughly a 17% share of the windows + mac
       | total requests. The overall market share per wikipedia
       | (https://en.wikipedia.org/wiki/Market_share_of_personal_compu...)
       | is something like 7% for Apple.
       | 
       | Fonts are probably used by most "normal" computer users in some
       | way so I wonder where that difference comes from
       | 
       | - windows breaks faster and must be replaced more often,
       | increasing the number of sold windows systems per year
       | 
       | - windows users use computers differently? Must be a pretty big
       | thing to cause such a difference
       | 
       | - more windows systems not connected to the internet?
       | 
       | I kinda doubt that the typical enterprise windows setup with
       | strict firewall rules etc. will have a meaningful impact on web
       | fonts and IE 6+ seems to support google fonts
       | (https://developers.google.com/fonts/faq#what_browsers_are_su...)
       | 
       | Any ideas?
        
         | CoolGuySteve wrote:
         | Windows computers cost half as much, more or less, for the same
         | specs so the replacement rate is probably much higher. Like for
         | the same price you can buy a PC laptop every 2 years vs 1 Mac
         | laptop every 4 years.
         | 
         | When I worked at Apple, the plastic MacBooks outsold everything
         | else because they were cheapest. It was weird that we did all
         | our power/performance benchmarks on a $2000 15" MacBook Pro
         | when they only made up 10-15% of Mac sales.
         | 
         | From that time, we also knew that Macs were extremely popular
         | for home use, IIRC something like 30-40% penetration, but
         | people were using Windows for work or being given a Windows
         | laptop from work for personal use.
         | 
         | One of the reasons Apple never made a Netbook was that it was
         | an inferior good. People, when asked, prefered a larger screen
         | and trackpad but couldn't afford it. The bottom-tier 11"
         | MacBook Air and the iPad were a response to upsell that demand.
        
           | jfkebwjsbx wrote:
           | Price has nothing to do with replacement rate. There are many
           | bad laptop brands, though.
           | 
           | 30% penetration in the USA. Here we are talking about global
           | usage. In many other first-world countries Macs are nowhere
           | to be seen, eg 3%.
        
             | CoolGuySteve wrote:
             | > 30% penetration in the USA. Here we are talking about
             | global usage.
             | 
             | Then later in this same thread you say:
             | 
             | > Webpages in non-latin alphabets probably use way less
             | fonts from Google Fonts.
             | 
             | So uh, which is it?
        
         | twhb wrote:
         | There are Windows machines for high end and low end, but macOS
         | machines only for high end. Low end includes all your grandmas,
         | unused workstations, and people apathetic about computers
         | because they don't use them much. All your laptops kept folded
         | under dorm beds and used only for assignments.
         | 
         | The same effect shows up to a greater degree on mobile, where
         | Android has something like three times iOS's units sold yet the
         | same amount of mobile traffic and half as much app store
         | revenue.
        
         | BurningFrog wrote:
         | Anecdotally, people use their Macs a lot longer than Windows
         | users. In part because of the price difference.
        
         | jfkebwjsbx wrote:
         | Webpages in non-latin alphabets probably use way less fonts
         | from Google Fonts. And Macs are way more popular in English-
         | speaking countries than anywhere else.
        
         | politelemon wrote:
         | The stats are interesting but do not warrant such a
         | condescending/misrepresentative view; they could easily be
         | twisted around, for example, to say
         | 
         | - Macos has broken browsers and doesn't cache, resulting in
         | multiple font downloads per website browsing session.
         | 
         | - Macos use computers differently? Do they refresh the page
         | multiple times racking up a download count?
         | 
         | The first odd thing about the stats is Linux's share; with a 2%
         | market share it's racked up 10T downloads. A major part of that
         | is Android based browsers, but a decent part of that will be
         | Linux desktop users, developers, automation tests and so on.
         | Overall we should expect users' browsing habits playing a part;
         | there may be a large shift towards mobile/tablet web
         | consumption and reduced desktop web consumption causing a stats
         | skew.
        
           | lotyrin wrote:
           | Any time CI hits a site with these fonts integrated an
           | ephemeral session (no cache) probably has to download them.
        
         | themacguffinman wrote:
         | I think it's almost certainly due to average browsing habit
         | differences between Mac and Windows users. The Mac userbase is
         | likely wealthier on average and more likely to be in a
         | design/product/publishing profession, which influences the type
         | of website they would frequent.
        
       | jjeaff wrote:
       | Wow, if you used Google Cloud CDN to serve up that data, it would
       | cost you more than $1 Billion USD.
        
         | paxys wrote:
         | Got a source for that, or did you just make it up? Doing some
         | very quick estimation I can't see it being more than $40-60
         | million, and that is using retail pricing.
        
         | ignoramous wrote:
         | Curious, what would Cloudflare fronting OVH / Scaleway /
         | Hetzner / S3 / Backblaze cost? I guess, apart from the major
         | expense signing up for Cloudflare's enterprise plan, not much?
        
           | simplyinfinity wrote:
           | Hetzner bandwidth was 2 euro per TB last I checked :)
           | 
           | Edit. It's now apparently 1 euro /tb without vat
        
       | humblebee wrote:
       | What is GSA? A little searching hasn't brought up anything I
       | could see being a browser.
       | 
       | The closest I could find was Google Search Appliance but I
       | wouldn't think that is applicable to these stats.
        
         | brandonhorst wrote:
         | Google Search App. The app called "Google" on Android and iOS.
        
       | raphlinus wrote:
       | I was part of the team that founded this, about 10 years ago if
       | memory serves. I'm still loosely involved, though no longer at
       | Google. Inconsolata was one of the 20 fonts for the original
       | launch, and we're now in the process of launching it as a
       | variable font, with both width and weight axes. I'm also getting
       | funding from them for Rust-based font tools.
       | 
       | Feel free to AMA, though no guarantees I'll have good answers.
        
         | dt3ft wrote:
         | Was this created in order to track users across different sites
         | or because google wanted to make the world a better place? :)
        
           | [deleted]
        
           | raphlinus wrote:
           | The latter.
        
             | BiteCode_dev wrote:
             | Do you think it's still used for the latter rather than the
             | former now?
        
               | raphlinus wrote:
               | Heh, that's a better question. I have no reason to
               | believe that Google Fonts are being used to track users,
               | but I don't have hard evidence on this either way. I am
               | deeply concerned about the way the modern Internet is
               | turning into a surveillance machine and its potential for
               | abuse, but if I were evil, I'd probably go after much
               | lower hanging fruit than fonts.
        
               | BiteCode_dev wrote:
               | Thanks for this honest answer.
        
               | ThePhysicist wrote:
               | I think Google might have better ways to track people.
               | Fonts are also cached by CDNs and the local browser so
               | I'm not sure if they provide good tracking data (they get
               | loaded only for the first page visit for example and
               | popular fonts like Open Sans are probably already in your
               | cache when you open a page).
               | 
               | If you're concerned about tracking as a website operator
               | you can simply load the fonts from your own server, most
               | of them can be found on Github and have liberal licenses
               | (I think all fonts on fonts.google.com)
        
               | WorldMaker wrote:
               | You can even install the fonts locally to your machine
               | and your browser will favor the local copy. There are
               | some tools like Skyfonts that let you install the top X
               | from Google Fonts and it can be a fun way to speed up a
               | lot of the web; with the tradeoff that not a lot of
               | people have the top X installed for useful large versions
               | of X and that becomes its own fingerprint for
               | surveillance software (testing how long text takes to
               | render in an off screen canvas, for instance).
               | 
               | It's been suggested that Browsers or Operating Systems
               | choose a useful X value and install the top fonts
               | everywhere like they used to install the classic "core
               | web fonts".
        
               | dt3ft wrote:
               | I am slightly concerned, yes. This is why I chose to host
               | the fonts for my 20-things.com sideproject for as long as
               | I can afford that luxury.
        
         | saghm wrote:
         | > Inconsolata was one of the 20 fonts for the original launch
         | 
         | Am I understanding this correctly to mean that you were part of
         | a group that invented this font? Independent of the great work
         | you obviously did on everything else, if this is correct, I
         | just wanted to give a specific thank you for that! It's been my
         | go-to font for my terminal, text editor, monospace font in the
         | browser, and even the font my Linux machines use when they boot
         | up before launching the GUI for years now.
        
           | raphlinus wrote:
           | No, I drew Inconsolata myself, as well as inventing spiral-
           | based tools for designing fonts, as an alternative to
           | Beziers. I started work on it far in advance of working on
           | the "Google Font API" as it was called at launch, so it was
           | very natural to include it, along with other great fonts by
           | other talented designers.
           | 
           | I'm glad you like the font!
        
             | amelius wrote:
             | Curious, have your spiral based tools been
             | documented/published somewhere?
        
               | raphlinus wrote:
               | Best place is probably my thesis:
               | https://levien.com/phd/phd.html . All of the code is
               | available under permissive open source license. I've been
               | continuing to poke around with this and hope to have a
               | newer set of tools before long.
        
         | rememberlenny wrote:
         | I currently work on it as well, so happy to pitch in.
        
           | csomar wrote:
           | Can you still be tracked if the fonts are delivered from your
           | server?
        
             | chipotle_coyote wrote:
             | No. A font file served from your own server is just like
             | any other static asset. (I increasingly tend to do this for
             | my sites, as I've found that using FontSquirrel to create
             | WOFF/WOFF2 files that contain subsets of fonts and/or
             | "collapse" font features -- e.g., stylistic alternates --
             | can make for _very_ small, efficient files if the
             | subsetting meets your needs.)
        
           | juandazapata wrote:
           | Does Google use this to fingerprint and track users across
           | different websites?
        
             | [deleted]
        
             | open-source-ux wrote:
             | The Google Font FAQ includes the question: _What does using
             | the Google Fonts API mean for the privacy of my users?_
             | 
             | > "...your requests for fonts are separate from and do not
             | contain any credentials you send to google.com while using
             | other Google services that are authenticated, such as
             | Gmail."
             | 
             | >"Google Fonts logs records of the CSS and the font file
             | requests, and access to this data is kept secure."
             | 
             | https://developers.google.com/fonts/faq#what_does_using_the
             | _...
        
               | McDyver wrote:
               | So a lot of fluff and no actual reply. Users can be
               | tracked without cookies being sent, while "access to the
               | data is kept secure". Call me a cynic, but I lost my
               | trust in google a long time ago.
        
               | lwf wrote:
               | To answer "track users across different websites", I
               | think they pretty clearly say the opposite:
               | 
               | > The Google Fonts API is designed to limit the
               | collection, storage, and use of end-user data to what is
               | needed to serve fonts efficiently.
               | 
               | > When millions of websites all link to the same fonts,
               | they are cached after visiting the first website and
               | appear instantly on all other subsequently visited sites.
               | [...] The result is that website visitors send very few
               | requests to Google: We only see 1 CSS request per font
               | family, per day, per browser.
               | 
               | I guess, what would you want to see that would assuage
               | your concerns, beyond what is written in the FAQ?
        
               | tjoff wrote:
               | They do not say the opposite.
               | 
               | Apparently they need to collect and store end-user data
               | for serving fonts efficiently. Wonder what that could
               | be...
               | 
               | And if that information happens to be enough for further
               | tracking then it seems to be fair game!
        
               | saurik wrote:
               | Multiple people (I know as my upvote just now didn't even
               | get you back in the black) downvoted you (and now me ;P),
               | but you are absolutely correct that that quote didn't
               | really have anything to do with the question.
        
           | flixic wrote:
           | Any estimate when Inter can be expected?
           | 
           | https://github.com/google/fonts/issues/1455#event-2995287982
        
         | tiffanyh wrote:
         | Re: variable fonts.
         | 
         | What's the rule of thumb on file size ... is 1 variable font
         | smaller than 1 normal font? Or is it more like 1 variable font
         | is smaller than 3 normal fonts combined (eg bold, italic,
         | regular).
        
           | raphlinus wrote:
           | A coarse rule of thumb is that each axis doubles the font
           | size. So one that has just a weight axis is twice a normal
           | font. One with a weight and width axis is four times. So if
           | you actually use multiple instances from the design space,
           | it's a win.
           | 
           | This is only a rough guide, don't take it as gospel. I'm also
           | researching ideas (radial basis function interpolation) to
           | make it more sparse for larger numbers of dimensions.
        
         | adventist wrote:
         | Thank you for your service!
        
       | mot2ba wrote:
       | Cool. I'm curious about how they counted it. Do they have opted-
       | out setting?
        
       | mrspeaker wrote:
       | I'd like to view web pages as the authors intend them, but I also
       | don't want to send details logging to google on every page I
       | visit.
       | 
       | Is there a way to somehow proxy a subset of popular fonts locally
       | rather than block the CDN entirely?
        
         | mleonhard wrote:
         | For my business website, I downloaded the webfont files and
         | host them with the other website assets. Google made it
         | difficult to do this. Of course Google made it very easy to
         | just use their hosted version and send my users' data to them.
         | 
         | See https://www.cozydate.com/style.css
        
           | Cenk wrote:
           | If anyone else wants to do this, a very handy tool exists
           | that makes the process quite easy: https://google-webfonts-
           | helper.herokuapp.com/fonts
        
         | DannyCooper wrote:
         | You could download the fonts to your machine(s). That way they
         | will be served locally rather than connecting to
         | fonts.googleapis.com
         | 
         | https://fontsplugin.com/how-to-download-google-fonts/
        
         | tim1994 wrote:
         | I think this should be added to the Decentraleyes extension
         | (https://decentraleyes.org) which does this for popular JS
         | frameworks. There is already an issue for this:
         | https://git.synz.io/Synzvato/decentraleyes/issues/387
        
           | Lammy wrote:
           | I love Decentraleyes but how would they redistribute most web
           | fonts without running afoul of their licenses?
        
             | sstangl wrote:
             | Download batches on initial extension load, and
             | periodically thereafter, and cache them locally?
        
       ___________________________________________________________________
       (page generated 2020-02-19 23:00 UTC)