[HN Gopher] Ask HN: Starting over after business failure
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       Ask HN: Starting over after business failure
        
       I'm a little burnt out after my business failed after 4 years of
       hard graft. I'm looking for a new online opportunity but feel as if
       I've run out of ideas, problems and general creativity.  I'm not
       sure how to start again. Any advice?
        
       Author : throes_death
       Score  : 80 points
       Date   : 2020-03-16 05:28 UTC (17 hours ago)
        
       | mikesabat wrote:
       | I took a job in the same space as my startup. My startup was
       | bootstrapped, so having built a product and learned the market
       | was interesting experience to my new employer. The work in the
       | job seems much easier once you've been grinding for the same
       | problem on your own. I've continued to deepen my network.
       | 
       | You can still solve the problem you were trying to solve with the
       | startup, although you'll be doing it at a company. Maybe
       | approaching it from a different angle will shed new value on your
       | ideas and creativity, and you won't feel as depleted.
        
       | Ididntdothis wrote:
       | It depends on your financial situation. If you can afford it,
       | take some time off and forget about the whole thing. If you need
       | money, I would either get a steady job or a contracting position
       | to reestablish a stable financial situation. It's hard to think
       | straight while being broke.
        
         | ryanmarsh wrote:
         | _It's hard to think straight while being broke._
         | 
         | I feel this is the mental state (whether objectively broke or
         | otherwise) of most employees, which hinders them from starting
         | that business they always wanted to start, or starting
         | contracting/freelance. It's a poison as far as I can tell.
         | Truly some of the most capable people I know cannot by pried
         | loose from the toxic work environments and low pay they are
         | stuck in because sick systems disrupt our ability to reason
         | well.
        
         | throes_death wrote:
         | Thanks. I do need to forget about things but I also feel I need
         | to feel as if I've earnt a paycheck. Does that make sense? I
         | have not "won any bread" for the last 4 years and even some
         | casual hours doing unskilled labor, I think, might make me feel
         | energized.
        
       | throwaway68102 wrote:
       | I've been through a handful of ventures in the past few years
       | with ultimately no lasting success. Some made money in certain
       | periods, but ultimately they failed, with the thousands of hours
       | and many thousands of dollars invested in these ventures now
       | "down the drain".
       | 
       | The only thing we can keep doing is pushing forward. Failure must
       | be seen as a learning opportunity, not a failure of intellect or
       | similar.
       | 
       | With that said, if you are experiencing emotional side-effects,
       | which are completely normal from my POV (I've certainly had
       | them), I urge you to consider your mental health, nonetheless
       | your overall health. Success and money do not mean a thing if you
       | cannot get out of your bed or house every day, or if you've
       | frayed all relationships (whether familial, friendships, etc.)
       | while working as hard as we're told to as entrepreneurs.
        
       | bramkrom wrote:
       | Some people have given solid advice here on financial
       | restrictions, so will focus on the 'fire for building' part.
       | 
       | Recently listened to a podcast of Tim Ferris, where he
       | interviewed Tony Fadell - who built the iPod, iPhone and Nest. In
       | it, he makes a serious case for getting bored. He explains how he
       | uses it to drive new ideas, such as how it helped him get the
       | clarity of mind to get the idea of Nest, and how afterwards he's
       | done the research for his current problem - one of plastics.
       | 
       | "Get the time to get bored. Spend three, six months if you can,
       | or at least two or three weeks outside of that. Get bored. Just
       | put away all of your things. Maybe go clean up the garage or
       | whatever it is. Right? Through that, you're going to start to
       | think differently. You're going to act slightly differently and
       | your mind might open up to other sources of inspiration, other
       | problems, other things where you start to go, "Oh, now I see
       | differently." I'm not just going to go run to the competitor
       | because I understand the space and run to the competitor and go
       | work for them because they're going to give me a better job. But
       | I want to go do a whole different thing that I want to learn
       | about that's going to challenge me so I'm not just checking in
       | every day and doing my work, but I'm actually growing through
       | that."
       | 
       | Listen to it here: https://tim.blog/2019/12/23/tony-fadell/
        
         | pgt wrote:
         | An important aspect of fostering boredom is avoiding
         | gratification like Netflix or Twitter (which I am hugely guilty
         | of).
        
           | metal13 wrote:
           | Underrated comment. Those things are great, but when your
           | minds' entertainment comes from outside, you never rebuild
           | the creative muscle.
        
             | endymi0n wrote:
             | Playing a game or watching a movie feels good -- but at the
             | same time, you're living someone elses' dreams. All this
             | dopamine, all this adrenaline will feel so good and make
             | you tired just enough to conveniently forget about your
             | own.
        
         | throes_death wrote:
         | Thank you. I think just spending a few weeks doing some
         | maintenance jobs around the house and yard is what I need.
        
       | throwawayfail wrote:
       | Serial fail-er here.
       | 
       | Start consulting with companies that have made it a little
       | further down the road and learn from them.
       | 
       | Remember that not everyone has solved the same set of problems.
       | 
       | Find companies that have problems that you already solved with
       | your business, and help that company by applying what you've
       | learned.
       | 
       | They'll benefit from your experience and fresh approach, and
       | you'll see what you can do with a different set of tools (more
       | capital, better product, better team, etc.)
       | 
       | After working with a few companies for a few quarters, you might
       | have a fresh outlook on whether to solve a new problem or join an
       | established company.
        
       | Gonzih wrote:
       | Take a break, take care of yourself. Be careful with energy
       | levels and then you will know when is the right time and what you
       | want to do.
        
       | flyinglizard wrote:
       | Don't jump into startups right away. Find a company to work for,
       | preferably one which is interesting and positive (not just any
       | stable BigCo but not someone else's 4 people startup either). Do
       | that without imposing any time limit - when you're mentally
       | ready, the startup bug will bite. That time you'll be better all
       | around.
        
       | vpEfljFL wrote:
       | Let new ventures find you instead.
       | 
       | Take some time to refresh your mind. After grinding your idea for
       | four years you most likely lost some experience in other fields.
       | 
       | Have fun, read fiction books. When you'll find a new idea, you
       | most likely neglect this parts of the life again for several
       | yers. Good luck!
        
       | legitster wrote:
       | Work a job as normal and boring as you can find. Boring is,
       | boring. But boredom is a good way to build up energy for a future
       | run at a startup.
       | 
       | Also, one thing you lose working in a startup for a long period
       | of time is perspective on what "normal" problems are. Which is
       | why so many startups look like they only target other startups.
       | The best ideas come from working in an industry long enough to
       | understand the specifics about a problem, how to solve it, and
       | who would buy it.
        
         | endymi0n wrote:
         | Big +1 here from my side, and here's a bit of scientific
         | background: https://www.psychologytoday.com/us/blog/hide-and-
         | seek/201407...
         | 
         | Some of my anecdotal evidence: Left an exploded and then
         | imploded startup (where I was one of the first employees),
         | completely burned out and was approached by a guy for a
         | startup.
         | 
         | Sounded good, but my creative energy was gone and my wife told
         | me to go to hell if I wanted to start a company with a newborn
         | on the way.
         | 
         | Went to a super boring corporate job instead that had three big
         | benefits:
         | 
         | 1) Nice and cushy 9 to 5 with great money to lick my wounds
         | 
         | 2) As OP said: Energy came back and I realigned with normal
         | people and normal problems
         | 
         | 3) I left after 11 months with a nice bore-out and so many
         | great examples of what not to do in a company that it had my
         | fire lighted and ready to go.
         | 
         | Turned out the guy who wanted me for the startup had waited for
         | me and together we built the largest streaming search engine
         | worldwide over the past 5 years.
         | 
         | That in turn was a serious roller coaster ride with its own
         | story again, but that wasn't your question, right? :)
        
       | [deleted]
        
       | ad31mar wrote:
       | Partner up with somebody :)
        
       | alex_c wrote:
       | I've been there. It was incredibly stressful and tiring,
       | especially towards the end. I could not focus on anything for
       | weeks after, let alone think about starting something new.
       | 
       | Give yourself some time. Eat, sleep, work out, live - chances are
       | you might not have done much of that lately. I would suggest
       | travel, but maybe not right now :)
       | 
       | Look after yourself first, allow yourself to be bored again, the
       | creativity and the itch will come back. But you can't force it if
       | you're running on empty.
        
       | throw03172019 wrote:
       | I wish I took some time off in between startups. I'd suggest
       | taking some time off to clear your mind and rejuvenate. If you
       | have the ability, traveling can help (although this is tough now
       | with the virus outbreak).
        
         | kweks wrote:
         | Definitely this. I have lived through two (one major) restarts.
         | 
         | Be gentle to yourself. You probably will need longer to
         | recovery emotionally than financially.
         | 
         | Let the process take its time. If you're unsteady emotionally
         | or under pressure (need to make a business to regain income) it
         | is very difficult to make pragmatic decisions.
         | 
         | Good luck.
        
         | throes_death wrote:
         | Thanks! I might take this advice. I can certainly spend a week
         | or two doing general maintenance in the yard and around the
         | house.
        
         | tlb wrote:
         | Agreed. Many years ago I left a job that had ground me down and
         | started the next thing immediately, which went better. But 3-4
         | years into it, I realized I hadn't had a proper rest in several
         | years.
         | 
         | Whatever your next thing is, you should start it with fresh
         | energy.
        
       | jbob2000 wrote:
       | Go work for a big company. The work is slower and you can take a
       | break.
       | 
       | Big companies also mean big opportunities. And you don't get to
       | see what these opportunities are unless you're on the inside. You
       | will find some inspiration there for a great B2B company and you
       | can leverage the connections you make there to make it happen.
        
         | itake wrote:
         | All the big companies are freezing hiring. This doesn't seem
         | like practical advice.
        
           | legitster wrote:
           | But running your own business is a surefire way to get to the
           | top of an applicant list.
        
             | mndg wrote:
             | Have you failed at a startup & business and experienced
             | recruiting as a business owner/founder / have you had skin
             | in the game here?
             | 
             | Having failed 4Q19 at my startup, and tried finding work
             | elsewhere, employers have rejected me left and right.
             | 
             | I'm no longer positioning myself as a founder/business
             | owner, instead choosing a more traditional function, and
             | deleting any reference to me being a founder / having done
             | practically every single function.
             | 
             | Research out of U Oregon confirms my experience.
             | https://business.uoregon.edu/news/job-prospects-former-
             | start...
        
             | todaysAI wrote:
             | YMMV. Some companies will not hire people that they feel
             | are too entrepreneurial. Sitting in a cubicle and being
             | happy is a much different mindset for someone who has run
             | their own business before.
        
           | jbob2000 wrote:
           | Starting a business right now probably isn't a good idea
           | either, so if that's the position you want to take, then
           | there's no practical advice right now.
        
         | mrpickels wrote:
         | big companies are for simps, real men are independent.
        
       | ctas wrote:
       | I've been there. If you want to chat (and maybe even work on
       | something together), mail me.
        
       | startupnthrow wrote:
       | What you are experiencing is absolutely normal. You worked on the
       | best idea and you worked it hard. You even delivered revenue from
       | customers and maybe you successfully raised some investor money.
       | However, 4 years later, you're the end of the road. You are
       | hungry for a new idea because you have built up a unique set of
       | entrepreneurial skills that you want to keep using. You're a
       | professional high-energy operator who builds and executes.
       | However, you don't have anything as good as the last business
       | because starting is hard. You know that a startup requires
       | commitment and conviction. However, to get that fire again, for a
       | new business, is a drag. Your startup left you out of commitment
       | and conviction for your industry and with even less fight in your
       | spirit for another run.
       | 
       | My advice: Go back to the scene of the crime and open up an
       | investigation while the trail is still warm and you have some
       | consulting gig to keep cash in your pocket.
       | 
       | Your startup worked for 4 years. I would recommend you go back to
       | your industry and meditate on why you were convicted and why you
       | were committed. Why did you succeed? What did you do better than
       | the competition? Why did you stop succeeding? What about your
       | customers you really loved? Which customers did you really hate?
       | What was the magic of the business that others couldn't repeat as
       | easily as you. In those answers may possibly lie the new startup
       | that you want to launch that will CRUSH the COMPETITION. In a
       | careful poring of the 4 years are the seeds for a new and
       | possibly even more successful company. Take your time because
       | looking at the failure will be painful.
        
         | throes_death wrote:
         | Thanks. TBH I think the niche was to small, the problem was too
         | hard, the solution was too complex, the audience was too hard
         | to connect with.
         | 
         | The niche can be served but I'm not sure it can be served and
         | make a living from it. There are other competitors (without our
         | USPs) but they're backed by universities so it's not clear if
         | they're "stand alone" viable either. Thanks for your advice!
        
       | optemization wrote:
       | I failed a business after nearly three years. I thought that it
       | was a great idea and invested $50,000 of my father's money. I got
       | lucky in many ways because I started it in college and didn't
       | have rent or family matters on the line. That said, closing it
       | down really sucked. I feel like there are still some loose
       | threads between myself and teammates -- we never closed the loop
       | on some things, so make sure you do that. Otherwise, it will
       | bother you for a long time.
       | 
       | To bounce back, I focused on the opportunities that this
       | experience has instead brought me. I realized that I got deeply
       | involved with the entrepreneurship community on campus. I
       | channeled all my energy to help others start companies and avoid
       | the mistakes that I have done. This, in turn, led to more work
       | opportunities at accelerators and organizations that support
       | startups.
       | 
       | After working for about a year I gained new perspectives and
       | experiences which pointed me to a new idea that I am currently
       | pursuing. The "circle of startup" if you will :)
       | 
       | One of the best frameworks that starting my first company helped
       | me develop is finding "problem/solution fit". Of course, that
       | depends on your past business and experience. Personally, I
       | became more sensitive to noticing problems and realizing that I
       | could solve them with technology.
        
       | noads wrote:
       | I'd start by reevaluating your belief that anyone who went to
       | public school is a moron and that anyone who went to private
       | school has a huge edge over them.
       | 
       | Do you see any connection between your failed business and your
       | myopic world view?
        
       | predictmktegirl wrote:
       | After I exited my last business, it took me 3 years to finally
       | get up to feeling ready again. I also went to a dark place for a
       | while. My best advice is to keep your head up and think more
       | about the present than the future, at least for a little while.
       | Keep yourself busy and avoid things that feel too cumbersome or
       | dreadful. Exercise and treat your body well.
       | 
       | In between battling depression and anxiety over the years, I
       | started doodling things again. Those doodles turned into thought
       | experiments, into reading research papers, into connecting into a
       | new field. I'm feeling more energized these days about starting
       | something new, and more excited about working on a startup again.
       | 
       | I wish there was some way I could have avoided falling into the
       | emotional abyss and spending so many years there. Maybe I should
       | have focused on building more friendships over the years instead
       | of being a loner. You really start to take for granted such
       | things until the isolation of failure sinks in. Hopefully this
       | time I will find a co-founder willing to go to felt with me. I'm
       | not sure I can endure another solo fail.
        
         | throes_death wrote:
         | Thank you. I felt a little dark when I knew things were going
         | to end badly, but surprisingly I don't feel bad now that things
         | are over. I feel slightly excited and interested in what the
         | next opportunity might be, but as I said originally, I feel
         | creatively burnt out and don't seem to have the critical
         | analysis needed right now to figure out what to do next.
         | 
         | I hope things are working out for you now (mental health wise).
         | 
         | Thanks!
        
       | toyg wrote:
       | I've just pulled the plug on my business, and now I'm moving
       | sideways - back to regular employment but in a role that's pretty
       | different from what I've done for the last 15 years. Hopefully
       | that will recharge my batteries, and then in a couple of years I
       | might be ready to try again.
        
       | canvasduck wrote:
       | I took a job at a small startup for a year. It was healthy for a
       | number of reasons -stable pay, rebuild savings -catching up on
       | new tech I had missed while being heads down -larger teams, more
       | socialization I had missed -time and space to decompress and
       | process what I have learned
        
         | PouyaL wrote:
         | Agreed. Had the same experience after getting dropped from my
         | own company by the board politically, although the business was
         | booming. Though tried to join few corporate as a entrepreneur
         | in house, but didn't work out. Its better to recover with small
         | group of folks rather than big ones. It bring back the
         | morality.
        
       | xwdv wrote:
       | Just work a regular full time job for a while. No shame in it.
       | And if you absolutely can't get past the idea of being employed
       | for a steady paycheck, then just think of it as a way to raise
       | cash for your next venture when you get a good idea.
        
       | contingencies wrote:
       | _A penny saved is a penny earned._
       | 
       | Instead of focusing on making more money, focus on spending less.
       | This reduces pressure, increases health and time to think and be
       | creative. In my adult life I have spent years in low expense
       | scenarios learning and creating. Forget the herd, do what you
       | want to do. Move to a cheap place (avoid anywhere with a 'digital
       | nomad' community) and go swimming, surfing, rock-climbing or
       | cycling every day. Even if you have zero savings one remote gig
       | or an occasional bout of local work will keep you going.
        
         | [deleted]
        
         | throes_death wrote:
         | Thanks, but not really practical for us (2 kids in school and
         | partner with great career and tenure).
         | 
         | We do live frugally however which is how I was able to start
         | the business in the first place. We traveled a lot when we were
         | younger but now we live what many would probably call a
         | "boring" life. We're anti-consumerist, minimalists I suppose
         | and we're happy with that ;-)
        
         | nudpiedo wrote:
         | Can you elaborate more the "avoid anywhere with a 'digital
         | nomad' community"? Isn't that supposed to be a positive network
         | or alike people/entrepreneurs? How do you keep your
         | networking/customers/support network in an isolated cheap area?
        
           | contingencies wrote:
           | I often build something that takes time _before_ taking
           | customers. Doing this in an isolated location keeps costs
           | down, assists focus and allows free intellectual exploration
           | without outside influence.
        
       | throes_death wrote:
       | Wow, I've just woken up to a bunch of new comments. Thanks
       | everyone!
        
       | throwaway875u58 wrote:
       | This was me a few years ago. My end goal was to build up savings
       | in the 3-5 year time frame.
       | 
       | My off-ramp was to:
       | 
       | 1) Take on consulting clients
       | 
       | This allowed for a shift in day to day/finding an alternate
       | source of income asap. Depending on opportunities available, you
       | might want to skip this step.
       | 
       | 2) Identify interesting startups in the area + get a software dev
       | job.
       | 
       | This allowed me to hone up my rustier coding skills and make good
       | money without needing to worry about clients/big picture
       | deliverables.
       | 
       | 3) After 1 year, move to FANG.
       | 
       | I needed a year to get back into the IC mindset and skillset at a
       | level where I could be hired as a senior/principle level at FANG.
        
         | rhlsthrm wrote:
         | What's the best way to get consulting clients? I want to start
         | building a pipeline now in case I end up in a similar
         | situation.
        
           | throwaway875u58 wrote:
           | What worked for me was through word of mouth/utilizing the
           | relationships I'd built up while trying to build a business.
        
           | optemization wrote:
           | I just started actively consulting two months ago. So far, 8
           | projects and five clients.
           | 
           | Before doing this, I built a pretty strong startup network in
           | New York City. Through starting a company and running an
           | entrepreneurship club at New York Univesity, I got to know a
           | lot of relevant people on the scene. entrepreneurs, investors
           | and community builders. Once I was sharing with people that I
           | was working on. I got introductions to potential clients. My
           | biggest client right now is a person whom I knew from the
           | first year at the University.
           | 
           | If you are good at hosting events or bringing up ir target
           | audience together, I would suggest looking into that.
        
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