[HN Gopher] "Sequel" to the million dollar homepage using WebGL
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       "Sequel" to the million dollar homepage using WebGL
        
       Author : jumprite
       Score  : 89 points
       Date   : 2020-04-13 20:26 UTC (2 hours ago)
        
 (HTM) web link (milliondollarmetropolis.com)
 (TXT) w3m dump (milliondollarmetropolis.com)
        
       | acomjean wrote:
       | for those that don't know.
       | 
       | It was a advertising gimic page. You buy pixels (1$ per) and make
       | anything you want, they put your link to those pixels.
       | 
       | Don't click. (I clicked "guitars" and got a wrong OS notice, my
       | adobe was out of date.. ).
       | 
       | http://www.milliondollarhomepage.com
        
         | bt3 wrote:
         | What I find interesting is that there's a handful of small
         | pixel chunks on their that amount to something like "Paid" or
         | "Reserved", so they don't have valid URLs at all. Feel like
         | those folks missed out on tons of eyeballs a decade back.
         | 
         | Also wonder if there's any study on ongoing advertising impact
         | on these links. For example, a number of links on their don't
         | resolve anymore - are those domains worth anything more than a
         | usual registar price?
        
       | butz wrote:
       | If anyone is wondering, yes, ad blocking works on this format
       | too, with a custom rule. We are ready for future marketing
       | shenanigans!
        
       | frankzander wrote:
       | Plz give us you money for nothing in return.
        
         | kawfey wrote:
         | Advertising is not nothing.
        
           | duskwuff wrote:
           | If an advertisement will be displayed in a location where no
           | one is likely to encounter it, will advertisers really pay
           | for it?
           | 
           | (The answer is "probably not". But I'm mostly playing off the
           | "if tree falls in a forest..." snowclone.)
        
           | battery_cowboy wrote:
           | It's not, in any way, useful. Advertising is the least
           | productive thing we do as a species, it's just lying to get
           | people to buy something they don't need in the first place,
           | because if they needed it, they wouldn't need advertising.
        
             | dangrossman wrote:
             | I need food. I like pizza. I would not know that a new
             | pizza place opened a few miles from home except that they
             | sent a postcard to my house in the mail -- an ad. Now I buy
             | pizza from them.
        
             | legitster wrote:
             | > it's just lying to get people to buy something they don't
             | need in the first place, because if they needed it, they
             | wouldn't need advertising.
             | 
             | "If I would have asked my customers what they wanted, they
             | would have said a faster horse."
             | 
             | In the real world, you definitely 100% need to get in front
             | of people to convince them that your solution solves their
             | problems. Or make them realize they have a problem in the
             | first place.
        
               | komali2 wrote:
               | To be fair, Henry Ford and his close friends driving cars
               | around Detroit probably would have gotten enough
               | attention on its own novel merit.
        
               | projektfu wrote:
               | They'd still have to put a sign on it saying "only $825".
               | Otherwise why not buy a Rolls Royce?
        
               | legitster wrote:
               | Sure. Putting on demonstrations of your product would
               | fall under a related branch of marketing.
        
             | chrisco255 wrote:
             | You've never owned a business and it's telling.
        
               | komali2 wrote:
               | What kind of response to this are you hoping for?
        
               | chrisco255 wrote:
               | None. Ideally someone would investigate the history of
               | advertising and why it has become the multi-hundred
               | billion dollar industry that it is. Ideally someone would
               | investigate with curiosity: why do these businesses spend
               | so much money on advertising? What benefits do they get
               | from it? Given that it's such a significant industry,
               | what would the economy look like in a world without
               | advertising? They might also ask themselves with some
               | degree of introspection, if they have ever been persuaded
               | to purchase a product or service on account of some ad
               | and been satisfied with said purchase.
        
               | battery_cowboy wrote:
               | Sounds like the words of a useless advertiser.
        
             | goatherders wrote:
             | " Advertising is the least productive thing we do as a
             | species"
             | 
             | LOL.
        
             | lgessler wrote:
             | I think this position is a little too extreme. Many ads fit
             | your description, but some don't. In many parts of the
             | United States, for instance, you simply need a car to live
             | life, and car ads have the power to shape car buyers'
             | choices in these areas. In a case like this, it's not true
             | that they're buying "something they don't need in the first
             | place".
        
             | serf wrote:
             | You'd probably like Bill Hicks' perspective on it.
             | 
             | [0]: https://genius.com/Bill-hicks-on-advertisers-and-
             | marketing-a...
             | 
             | [1]: https://www.youtube.com/watch?v=-gd01vfKfr0
        
             | WoodenChair wrote:
             | > it's just lying to get people to buy something
             | 
             | Much of the most effective advertising is honest and
             | factual. For a discussion of this by one of the advertising
             | greats, see the book "Ogilvy on Advertising." [0]
             | 
             | [0] https://amzn.to/2wGGovm
        
         | anticsapp wrote:
         | iirc, some of the original advertisers got decentish click
         | volume, particularly if they had bought multiple squares. Each
         | one of them got 5x their investment in SEO because the PageRank
         | of the original got so high with news pulbications linking to
         | it.
        
       | dmart wrote:
       | Cool homage to the original, but I think not displaying the full
       | city upon first load (and using fog to obscure out-of-view parts)
       | diminishes the appeal to potential advertisers.
       | 
       | Who would want to buy a building out in the corner? Maybe the
       | starting location should be randomized, at least.
        
         | floatrock wrote:
         | First rule of real estate: location location location.
         | 
         | Although for that to make sense, each building should be
         | tokenized with an auction-backed tradable token so people could
         | speculate on real estate how they see fit (should it still be
         | called real estate?)
         | 
         | Bonus points if you geocode the entry location based on IP.
         | 
         | Or we could, you know, spend our efforts not building an
         | asinine virtual advertising pissing field.
        
           | StavrosK wrote:
           | > should it still be called real estate?
           | 
           | Fake estate.
        
         | dvt wrote:
         | To be fair, I think the original also had that issue
         | (central/eye-level "real estate" was more desirable), although
         | you're right that it was at _least_ visible.
        
         | Nition wrote:
         | And the buildings are all the same. They could be part of the
         | message. If I'm a customer-focused business, let me buy a house
         | in the suburb instead of a skyscraper.
        
       | goldcd wrote:
       | Well I just bagged billiondollarmetropolis.com - give me a shout
       | if you think I should quit my job tomrrow.
        
         | goldcd wrote:
         | In all seriousness - I'm an idiot for spending $10 on it, but
         | milliondollarmetropolis.com _not_ spending that $10...
        
       | dvt wrote:
       | Very cool idea, love the "neo-Tokyo" vibe. My only issue would
       | be: how do you deal with some ads being "hidden" behind others
       | (given the isomorphic perspective)?
        
         | noir_lord wrote:
         | You can rotate and move around with touch controls, works
         | reasonably well on my current gen iPad mini
        
           | nikisweeting wrote:
           | Rotation isn't working on macOS + Chrome for me.
        
           | dvt wrote:
           | Ah, 'doh! I was just panning and trying to zoom in and out
           | with the mouse wheel (didn't think to use my right mouse
           | button).
        
       | noir_lord wrote:
       | Neat but would be cooler if you could fly around it in an air car
       | or something.
        
       | iblaine wrote:
       | The original million dollar home page was motivated by
       | advertisers wanting SEO benefits. It was picked up by major
       | media, so those pixels had value in addition to the SEO benefits.
       | This WebGL version doesn't have that value. I think it's a scam
       | but people can make their own opinions.
        
         | omarchowdhury wrote:
         | You're calling it a scam as if this website is touting that
         | they are offering the same SEO benefits of the original
         | project. They aren't.
        
         | ASalazarMX wrote:
         | Also, times have changed a lot since then. This should be the
         | Billion Dollar Progressive Responsive Adaptive Single-Page Web
         | App.
        
           | geerlingguy wrote:
           | And it needs to be built with microservices and run on a
           | multi-cloud Kubernetes installation with a service mesh.
        
         | divbzero wrote:
         | The original million dollar home page was just as much of a
         | "scam" until the publicity made it worthwhile marketing. I
         | would reserve judgment.
        
         | bt3 wrote:
         | The original wasn't really a scam either. The about page isn't
         | live anymore (sure it's cached somewhere), but if I remember
         | the story, the guy was trying to fund college/ university and
         | he set this up a bit on a whim hoping to get a few bucks out of
         | it. It took off after a few initial sales by friends and
         | family.
         | 
         | This "sequel" bears no similarities to the original in intent.
        
       | samizdis wrote:
       | This calls to mind the concept of The Street in Neal Stevenson's
       | Snowcrash:
       | 
       |  _" That's why the damn place is so overdeveloped. Put in a sign
       | or a building on the Street and the hundred million richest,
       | hippest, best-connected people on earth will see it every day of
       | their lives."_
        
         | reaperducer wrote:
         | _Put in a sign or a building on the Street and the hundred
         | million richest, hippest, best-connected people on earth will
         | see it every day of their lives._
         | 
         | This happens in real life.
         | 
         | AT&T, Verizon, Nokia, Garmin, and other brands put up flashy
         | "flagship" stores on the Magnificent Mile in Chicago knowing
         | there's no way they can ever sell enough gadgets to pay the
         | rent. Those are nothing more than three dimensional billboards
         | for the brand in a district where billboards are prohibited.
         | It's not even a secret.
        
         | komali2 wrote:
         | I love that book, but I'll never visit this website again, so I
         | wonder how apt the comparison is :P
        
       | desireco42 wrote:
       | This is beautiful. I love reimaginings of good ideas or bad, from
       | the past. I think this is a very innovative way to approach this.
        
       | OptionX wrote:
       | I get the drive for the advertisers, but whats the point for the
       | audience? The original site had the novel status to gather
       | attention, but for iterations on the idea what calls the consumer
       | to come and see the ads? Am I missing something?
        
         | fastball wrote:
         | I personally think this is a pretty cool way to discover
         | websites. I was browsing for a while, just looking at
         | everyone's ads and clicking on a fair few of them.
        
         | netsharc wrote:
         | Indeed, the original site had many copycats, most of them a 1:1
         | copy but with a different name, like the million (British)
         | pound site, or the million cents one, but none of them had the
         | novelty, which was the thing that got the original page news
         | coverage and fame...
        
       | skavi wrote:
       | The lighting is actually quite beautiful as you zoom in.
        
       | throwaway0956 wrote:
       | $100 a pop to advertise on a site nobody knows anything about?
        
       | [deleted]
        
       | pgt wrote:
       | I tried to zoom out immediately and it felt constraining that it
       | kept reverting to a zoom level. Let me zoom to the limits! Maybe
       | then I'll buy a skyscraper "over there."
        
       | the_cat_kittles wrote:
       | this, like its predecessor, is a really interesting positive
       | feedback loop. as more ads are purchased...
       | 
       | - the creator benefits from more people buying adds by getting
       | money
       | 
       | - the advertisers benefit by the site's notoriety getting bigger
       | and getting more visits as a result.
       | 
       | so i would think the rate of ad sales would look like some kind
       | of exponential curve, so long as the price remains constant and
       | the thing doesn't die off. does anyone know of any data on the
       | original and how the sales worked? then again, it could just fill
       | up all at once more or less, if it got everyone's attention. its
       | kind of like a pyramid scheme that turns in to regular
       | advertising if it succeeds.
        
       | pgt wrote:
       | When I click on a building, I can't mousewheel to get out if it.
       | Closed the tab immediately.
        
       | ChikkaChiChi wrote:
       | I would have it start totally zoomed out, then scale inward,
       | Google Earth style.
       | 
       | The ability to "walk down the street" and use keyboard controls
       | would make this far more interesting as well.
       | 
       | As it stands, it's a cool implementation, but I wouldn't expect
       | it to catch on the same way as milliondollarhomepage did.
        
       | reggieband wrote:
       | Up next: 3d flappy bird
        
         | OptionX wrote:
         | We both know that 100 of those came out as soon as the original
         | started making money!
        
       | mirimir wrote:
       | I carefully avoid WebGL, because it's an over-the-top
       | fingerprinting risk, even for different VMs on the same host.
       | 
       | So I'll never see this. And indeed, nobody who cares about
       | privacy should ever risk it. But so it goes.
       | 
       | Edit: I'm not making this up. I actually tested. Multiple Debian
       | family VMs on a given host have the same WebGL fingerprint. As do
       | multiple Windows 7 VMs, multiple CentOS VMs, multiple MacOS VMs,
       | etc.
       | 
       | But each group has a different WebGL fingerprint. And the same
       | Debian VM has different WebGL fingerprints on different hosts. So
       | I'm guessing that reflects the combination of physical graphics
       | hardware and virtual graphics system.
       | 
       | That's a huge gotcha for people who compartmentalize in multiple
       | VMs.
       | 
       | If someone cares to explain why that's not an issue, I'd love to
       | see it.
        
       | petters wrote:
       | Works really well on mobile. Loads fast and navigation is easy.
       | Good job!
        
       | easymovet wrote:
       | best revision of MDHP is https://satoshis.place/ because it
       | replaced the payment rails with lightning for instant
       | gratification and lets you over wright stuff for a never ending
       | income stream, and paid responses.
        
       | quadrature wrote:
       | Still a little skeptical of the layout. but i've already found
       | two cool sites that i wouldn't have known of before
       | 
       | - https://polypane.app/
       | 
       | - https://www.hackerpaper.com/
        
       | legitster wrote:
       | Pretty clever little gimmick.
       | 
       | As a marketer, I can't imagine that there is a ton of long term
       | value here. But it seems like that's baked in because it's a one
       | time payment, and the prices are very reasonable.
       | 
       | There's also just enough customization options that I am already
       | thinking of clever ways I could try to stand out.
       | 
       | This is like marketing catnip.
        
       | schaefer wrote:
       | gosh, that's pretty.
        
       | ada1981 wrote:
       | The creator of the original went on to build Calm.com which is
       | got to be approaching a Billion in valuation.
        
         | lintroller wrote:
         | Time to rebuild it with WebGL
        
         | echelon wrote:
         | You weren't kidding:
         | 
         | https://angel.co/company/calm
         | 
         | This product doesn't make any sense to me, but major kudos on
         | this guy delivering success after success.
        
       | Waterluvian wrote:
       | This completely misses the point of the original. That it's dead
       | simple, trivial to navigate, easy to see big buys.
       | 
       | This thing just chugs my phone and feels awful to interact with.
        
         | friedman23 wrote:
         | I'm pretty sure the point of the original was to net the
         | creator a million dollars.
        
           | thaumasiotes wrote:
           | He would have had to charge a lot more if he wanted to net a
           | million dollars. He grossed less then $1.1M.
        
           | Waterluvian wrote:
           | Hah. Yes true. I guess I mean the goal of the implementation
           | is to net a million dollars by _____.
        
         | hazebooth wrote:
         | This was actually an amazing experience on my phone, sucks you
         | had that experience :(
        
         | jhowell wrote:
         | I wish it were my implementation.
        
       | onion2k wrote:
       | The performance on mobile is great. Safe to assume there's some
       | three.js in there. r3f as well?
        
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       (page generated 2020-04-13 23:00 UTC)