[HN Gopher] Facebook to Buy Giphy for $400M
       ___________________________________________________________________
        
       Facebook to Buy Giphy for $400M
        
       Author : coloneltcb
       Score  : 723 points
       Date   : 2020-05-15 14:27 UTC (8 hours ago)
        
 (HTM) web link (www.axios.com)
 (TXT) w3m dump (www.axios.com)
        
       | floatingatoll wrote:
       | Imagine how many billions of Referrer headers Giphy gets every
       | day. Imagine all the AI training material that comes in when
       | people try to turn a search term into an image. $400mil for a
       | human-curated dataset that pays dividends in ongoing harvestable
       | data over time is chump change for Facebook.
        
       | jondubois wrote:
       | The title is misleading. It should be "Facebook executives give
       | free money and Facebook shares to Giphy executives and save Giphy
       | from bankruptcy."
        
       | antibland wrote:
       | FB can utilize Giphy for pixel tracking (similar to FB Like
       | button) since these low-brow, comedic incantations appear all
       | across the webosphere.
        
       | stephencoyner wrote:
       | - "New York-based Giphy had raised around $150 million in VC
       | funding."
       | 
       | - "Its most recent private valuation was around $600 million."
       | 
       | Seems like Giphy took quite a haircut to pull this off. Their
       | outlook must have looked pretty bleak.
        
       | geocrasher wrote:
       | Welp. There goes the neighborhood.
        
       | ivanstame wrote:
       | Facebook and others should be put on hold for buying companies
       | for a while...
        
         | paxys wrote:
         | Why on earth would they do that? There's practically a fire
         | sale of startups unable to raise more cash.
        
       | jcutrell wrote:
       | The amount of nuanced information available in this dataset is
       | incredible.
        
         | loceng wrote:
         | I don't understand why someone downvoted you. Giphy is used by
         | many services and Facebook owning, having access to that data
         | and the insights it could provide into the whole landscape
         | would lead me to looking for another solution, although them
         | purchasing it will give them all of the historical data they'd
         | need to find new niches, successful and growing competitors or
         | market segments that they can just copy into FB. The laws
         | certainly haven't caught up with this new age of anti-
         | competitiveness that's possible with how a single entity is
         | tied into so many competing companies, and so just a big
         | competitor buying up that resource certainly gives an arguably
         | unfair competitive advantage.
         | 
         | Edit to add - TLDR: this essentially gives a backdoor to
         | Facebook for usage at other companies who integrated the
         | service.
        
         | djsumdog wrote:
         | Hmm .. wonder if this is primarily a acquisition to get
         | training data and ML devs.
        
       | yalogin wrote:
       | Do slack and others pay Giphy when they integrate? Is that their
       | main source of revenue or is it ads?
       | 
       | I am wondering what makes them more attractive than someone like
       | imgur for example.
        
         | FalconSensei wrote:
         | Yes, they pay. Because it helps keeping users active, in case
         | of Instagram, for example. And in slack's case, I think when
         | you install the app you can have it for free (with
         | limitations), or pay to remove said limitations. In that case,
         | slack may not (IMO) pay then.
        
       | Causality1 wrote:
       | For me Giphy is the poster child of Google's infuriating decision
       | to put videos in the image search results. It's almost impossible
       | to find a gif you can properly embed an HTML these days. Sure,
       | you can use search terms to filter out giphy.com but then a
       | hundred other copycat websites only fill the void with more
       | videos masquerading as image files.
        
       | minimaxir wrote:
       | Per Crunchbase, they raised $150M total, with the last raise
       | being $72M in 2016: https://www.crunchbase.com/organization/giphy
       | 
       | This might not have been a 10x acquisition.
       | 
       | EDIT: The Information is saying the price was $300M + bonus, and
       | a 50% drop from the valuation in 2016.
       | https://www.theinformation.com/briefings/4fbc4a
        
         | KaiserPro wrote:
         | having gone through an acquisition, one thing that is for
         | certain is that the acutal money handed over was not anything
         | near 400million.
         | 
         | I suspect that actually it was closer to 75-150 range.
        
         | nojito wrote:
         | Most likely because their operational costs are borderline
         | obscene due to reliance on Google Cloud for their ML pipeline
         | and moving all their metadata to dynamodb.
        
           | anbotero wrote:
           | ML? For what? It's not like it finds the GIF you're looking
           | for. Serious question.
        
             | nojito wrote:
             | https://cloud.google.com/blog/products/gcp/building-a-
             | better...
             | 
             | They are literally setting money on fire.
        
             | projektfu wrote:
             | It chooses the appropriate gif based on a thorough analysis
             | of your personality and preferences. Share and Enjoy!
        
             | vorpalhex wrote:
             | If you're not paying for it, you are the product. The ML
             | isn't for us, it's for their customers.
        
             | tiborsaas wrote:
             | I would guess automatic tagging and content recognition.
        
             | 908087 wrote:
             | Most likely for buzzword value.
        
           | EE84M3i wrote:
           | They use both GCP and AWS? Hopefully they're not moving large
           | volumes of data between clouds.
        
       | iambateman wrote:
       | Giphy...by Facebook.
       | https://www.dropbox.com/s/2zmo6nl7mmtnhzf/giphy.png?dl=0
       | 
       | Maybe they keep the ephemeral absurdity that was giphy...but it
       | feels like the beginning of the end.
        
       | cityzen wrote:
       | http://i.imgur.com/e8a5w9s.gif
        
       | raiyu wrote:
       | Last private raise - https://techcrunch.com/2016/10/31/giphy-the-
       | platform-for-all...
       | 
       | - $600MM
       | 
       | - $150MM raised
       | 
       | - $400MM sale price
       | 
       | - $400MM - $150MM 1x preferred = $250MM (assuming not ratchet up
       | for selling below last preferred price)
       | 
       | - $250MM net to shareholders.
       | 
       | - 50% for preferred investor share holders
       | 
       | - 25% to founders
       | 
       | - 25% to individual contributors
       | 
       | - 25% of $250MM = $62.5MM
       | 
       | These are all just estimates
        
         | [deleted]
        
         | nostromo wrote:
         | So did the last round of investors lose 1/3rd of their
         | investment (and after waiting four years, too)? Was this a fire
         | sale?
        
           | pisarzp wrote:
           | No, usually investors stock is preferred with 1x liquidation
           | preference. This means they get their money back, then the
           | rest is split among other shareholders
        
         | nimish wrote:
         | I wonder what happened to employees who joined later on, with
         | underwater options.
        
           | nostromo wrote:
           | With "later on" in this case being the past four years.
        
           | jychang wrote:
           | Not much, I'd imagine. It'd be like getting FB stock options
           | upon joining and having it drop in price when the stock
           | market tanked in March. That's the point of stock.
        
             | nimish wrote:
             | Presumably they were accelerated/repurchased out for $0?
             | Replaced by ... what exactly? As a giphy employee what do
             | you get out of the acquisiton beyond maybe some job
             | security?
        
       | mikeryan wrote:
       | I've been watching this a bit in other sectors, but I'm
       | fascinated to see if there's a real uptick in "Vulture Buying" as
       | the effects of the financial markets really settle in. This may
       | have been something in the works for a while but you have to
       | wonder as some companies that have likely weathered the storm
       | well start on a spree of discount shopping.
        
         | dannyw wrote:
         | Public markets are low down 15% now. It's hardly a discount.
        
           | basch wrote:
           | Public markets (especially SP500) don't really reflect impact
           | to small companies. There's a ton of constantly amplifying
           | risk and bleed happening all over, it's just not evenly
           | distributed.
        
           | mikeryan wrote:
           | I've not been looking really there, most of my thoughts have
           | been around the commercial real estate market and media
           | entertainment private equity companies.
           | 
           | Giphy, could (total spitballing here) could be a company that
           | was a bit overvalued in VC terms, and might not have
           | consistent cash flows and solid fundamentals where an
           | acquisition makes sense to take their money off the table
           | now. There might be others.
           | 
           | Or this marriage has been in the works since December and
           | just got pushed through now. Strange times.
        
       | cecilpl wrote:
       | Every time Facebook is buying something I feel sad and imagine
       | Facebook like the black plague that will swallow that normal
       | organism.
        
         | eloc49 wrote:
         | This exactly. Kara Swisher's interview with Sarah Frier on how
         | Instagram went really paints the picture.
         | https://overcast.fm/+QLdurp-A8
        
         | jondubois wrote:
         | It's a great match. They're both hype-mongering companies which
         | add no value whatsoever to society.
        
           | kgin wrote:
           | Am I out of touch? No, it's the 1.6B daily active users who
           | are wrong.
        
             | [deleted]
        
             | thendrill wrote:
             | Sooo wait... You mean if more people smoke and more people
             | drank, and more people did drugs... Then that means that it
             | is good ?
        
             | nine_k wrote:
             | Look at it as at a bad but addictive habit.
             | 
             | Hundreds of millions of smokers do harm their health, and
             | through it their own and their neighbors' wealth. But
             | quitting is indeed hard.
        
               | hk__2 wrote:
               | You can't seriously compare smoking and keeping up with
               | friends and family, which is the reason that drives most
               | of the usage of Facebook.
        
               | gizmodo59 wrote:
               | I'd argue a gif sent to someone during a heated
               | conversation can make it light and end up funny. This
               | goes for anything that anyone uses. I wouldn't compare
               | this with smoking though.
        
               | meIias wrote:
               | You know what else could have the same effect? the right
               | set of words. those are untraceable and they take up
               | little bandwidth.
        
           | randomsearch wrote:
           | Agreed. This isn't a whatsapp or an instagram, let Facebook
           | eat it who cares.
        
           | missedthecue wrote:
           | FB has dramatically reduced ad spend waste. Not sure how
           | anyone can call that valueless. Moreover, though you may be
           | annoyed by your mother-in-law's minion memes, Facebook is a
           | (free) vital communication tool for millions who are less
           | privileged than you.
           | 
           | The facebook hate really just gets out of hand sometimes.
        
         | jcroll wrote:
         | The owners of giphy don't feel the same pangs I'm sure
        
           | M2Ys4U wrote:
           | And if they do I'm sure they'll have enough cash to dry their
           | eyes with
        
             | moufestaphio wrote:
             | I'm pretty sure there is a woody harrelson gif for that
        
               | saagarjha wrote:
               | There is: https://giphy.com/gifs/94EQmVHkveNck
        
             | arcadeparade wrote:
             | giphy has a .gif of that
        
           | timdiggerm wrote:
           | I mean, it worked out great for the Instagram guys, right?
        
             | baddox wrote:
             | Not just for the personal finances of the Instagram
             | founders and team. The Instagram acquisition has been, as
             | far as I can tell, a huge success for Facebook.
        
             | nostromo wrote:
             | Maybe..?
             | 
             | I can imagine an alternate 2020 where an independent
             | Instagram is growing like a weed and the founders are much
             | more wealthy.
        
               | flunhat wrote:
               | Most people on this site couldn't imagine it back then:
               | 
               | https://news.ycombinator.com/item?id=3817850
        
           | annadane wrote:
           | They will once they see what Facebook turns them into.
        
             | ryandrake wrote:
             | Immensely wealthy people? I'm sure those pangs are awful.
        
       | volkk wrote:
       | Congrats to giphy I guess? But I'll be honest, any time I've ever
       | used them as an extension in slack or anywhere, and tried to get
       | relevant gifs, I got back some really bad results. I'll never
       | fully understand why they're so successful short of just
       | dominating the market through sheer popularity. I remember
       | switching our team over to rightgif and the difference was
       | astounding given the fact that giphy has millions upon millions
       | and loads of developers.
        
         | wuliwong wrote:
         | I've had a 100% opposite experience. Compared to /gif, /giphy
         | is far superior in slack.
        
         | sabertoothed wrote:
         | The most ridiculous thing, I find, is that giphy on Slack
         | prints your search term as well, so others can read it. That
         | completely takes the fun out of the *.gif for me.
        
           | EForEndeavour wrote:
           | For me, seeing the original search term only increases the
           | hilarity. It often leads to amusing juxtapositions between
           | what the sender wanted to search and the gif they chose, or
           | maybe they included an in-joke or excessively detailed
           | description of something, etc.
        
         | willart4food wrote:
         | You need to lower your standards, lowering the bar is key to
         | happines.
         | 
         | 1/2 joking
        
         | naravara wrote:
         | They prioritized showing up on searches over really precisely
         | tuned results. If you search for an animated gif on any image
         | search GIPHY hits are the main ones. It's all about that SEO.
         | 
         | And then they manage to make it hard to actually post the gif
         | you found via the search engine, so you end up using the giphy
         | platform to do it.
        
           | karatestomp wrote:
           | Like Pinterest, I don't understand why they show up on image
           | searches at all. They make it almost impossible to actually
           | get at the image.
        
         | cannedslime wrote:
         | Yeah I can never find the clip im looking for with Giphy, and
         | if its even slightly controversial of edgy you can forget about
         | it. I also turn gifs off on slack, its a waste of resources and
         | the gifs are pretty lame anyways.
        
         | roldie wrote:
         | Thanks, never knew about rightgif. Their search is so good!
        
         | Thuswindburn wrote:
         | In my opinion, the big draw to Giphy is the massive volume of
         | available gifs. Quantity over quality.
        
         | 83457 wrote:
         | Seeing what comes back is half the fun. I have more respect for
         | coworkers who /giphy instead of posting a gif link :)
        
         | nkcmr wrote:
         | > I'll never fully understand why they're so successful short
         | of just dominating the market through sheer popularity.
         | 
         | Sounds like a perfect match for Facebook :)
        
         | jondubois wrote:
         | Clearly this acquisition has nothing to do with either
         | Facebook's or Giphy's businesses... Not sure you can even call
         | Giphy a 'business' because that would imply that an attempt had
         | been made at creating value.
        
         | Jestar342 wrote:
         | That's what happens when Joe Public sets the tags. There's
         | nothing "smart" about giphy's search, it's just a tag match.
        
         | txcwpalpha wrote:
         | I've always thought part of the "charm" of Giphy in Slack is
         | that does give you those somewhat silly or "not exactly what I
         | was looking for but actually this is funnier" type of GIFs.
         | 
         | The couple of times I have tried to use it to search for a very
         | specific GIF (like searching for a specific clip from a movie)
         | it hasn't really worked, but whenever I use it for more general
         | stuff like "/giphy cardio sucks" or "/giphy hooray" I get some
         | pretty pleasing results.
        
           | bduerst wrote:
           | I honestly thought Giphy was vyying for an acquisition from
           | Slack that never materialized.
        
           | harikb wrote:
           | May be it is just me. The worry that typing /giphy without
           | knowing whether I am doing the "I am feeling lucky" version
           | or "let me choose" version and end up embarrassing myself has
           | kept me away from..... well I guess embarrassing myself.
        
           | 6gvONxR4sf7o wrote:
           | That's a huge part of it, and what makes a huge difference
           | compared to discord where all you get is the gif. In slack,
           | you see a random gif and the intended message, so a weird gif
           | just adds fun. In discord you just get a gif, so the gif has
           | to convey more, which is hard.
        
           | rkuykendall-com wrote:
           | Running `/giphy cardio sucks` on my work slack (thankfully
           | just to Slackbot) yields a very NSFW result:
           | https://giphy.com/gifs/old-school-bj-
           | oldschool-111XK1CCmGNwI...
           | 
           | So... confirmed?
        
             | EE84M3i wrote:
             | I would consider this "NSFW" but not "very NSFW"
        
             | taytus wrote:
             | NSFW depending on where you work at.
        
           | mylons wrote:
           | If you can't fix it, feature it!
        
           | badwolf wrote:
           | This is kind of the charm we like in our slack. We have
           | preview turned off so you can't cycle through, you just get
           | whichever one it picks. It can be amusing.
        
             | JoBrad wrote:
             | That's a great idea, haha. Giphy Roulette
        
             | harikb wrote:
             | Omg! This was a setting change! Now I am mad at my admin
             | See my other comment
             | 
             | https://news.ycombinator.com/item?id=23193900
        
           | yreg wrote:
           | I'd just like this trend of sending reaction gifs to end.
           | 
           | <rant> People keep posting them in Slack all the time, but I
           | find it about as appropriate as that brief time when all my
           | uni teachers decided that it's hip to include rage comic
           | faces into every other slide of every presentation.
           | 
           | </rant>, yes I know, I'm fun at parties...
        
             | Freak_NL wrote:
             | I can't grok this trend at all. All these replies in the
             | form of memes make me feel like I'm in the Darmok episode
             | of Star Trek: The Next Generation.
             | 
             | I'm grateful communication on MatterMost at my company has
             | not seen the need for reaction gifs emerge; the wildest
             | thing we have is a custom emoji of a dancing banana.
        
               | lovegoblin wrote:
               | > All these replies in the form of memes make me feel
               | like I'm in the Darmok episode of Star Trek: The Next
               | Generation.
               | 
               | If this is an ironic joke, it's a good one. If not, it's
               | painfully un-self-aware.
               | 
               | Because "feels like I'm in Darmok" is just an meaningless
               | in isolation as "Temba, his arms wide."
        
               | thebigshane wrote:
               | ```It is a genuine source of hilarity to me that "Darmok
               | and Jalad at Tanagra" is a potentially really useful
               | popcultural-reference shorthand for "a situation where
               | two groups face a difficulty communicating because one
               | group speaks exclusively in memes and popculture
               | references"```
               | 
               | -- https://twitter.com/venatrixlunaris/status/11852863701
               | 068595...
        
               | tempestn wrote:
               | Whether ironic or not, I found both the initial
               | observation and your reply hilarious. Meme replies really
               | _are_ Darmok, and the meta nature of that is perfect.
        
               | lovegoblin wrote:
               | Exactly.
        
               | Aeolun wrote:
               | I the only time I need giphy is when there is no
               | appropriate (custom) emoticon.
               | 
               | Giphy takes way too much space.
               | 
               | Also, why does Teams not have a :shrug: icon. Seriously?
        
               | Gene_Parmesan wrote:
               | If you're on Windows, windows key + period brings up the
               | system-level emoji picker. Just thought I'd let you know
               | in case you weren't aware there was even such a thing as
               | a system-level emoji picker (I sure wasn't until someone
               | on my team told me about it).
        
               | wfleming wrote:
               | I don't disagree, but as an aside I think the references
               | to that Star Trek episode (which I've been seeing a lot
               | lately) is interesting. I find it amusingly ironic that
               | the most effective way to describe the growing tendency
               | to communicate mainly in cultural references is... a
               | cultural reference.
        
               | Icathian wrote:
               | Double irony points for using a Heinlein-ism in the post
               | too.
        
               | searchableguy wrote:
               | Maybe there isn't a culture left anymore to communicate
               | so they end up reusing parts of the older culture.
        
               | artificial wrote:
               | Hah, great anaology. Pretty crazy that 2chan/4chan
               | popularized the reaction gif.
        
               | anon73044 wrote:
               | and folders full of canned reaction images long before
               | every board supported gifs....
               | 
               | and before that, plaintext emoticons... tth_tth
        
               | smegger001 wrote:
               | if only more system would leave my plain text emotes
               | alone an not try to convert it to a emoji
        
               | teddyh wrote:
               | "Grok" is actually a cultural reference; it is a made-up
               | word from a very famous science fiction book.
               | 
               | When people use it, it looks the same to me like if they
               | were using "Live long and prosper" in casual
               | conversation.
        
               | ghaff wrote:
               | I think one difference with "grok" is that, the way it's
               | normally used, there really isn't IMO a perfect English
               | replacement. To me at least, it implies a deeper and
               | broader internalizing of something than saying "I
               | understand it" or "I get it" necessarily implies.
        
               | whichquestion wrote:
               | Grokking being beyond understanding something is central
               | to Valentine Michael Smiths understanding of the world,
               | and therefore the plot, in "Stranger in a Strange Land".
               | 
               | Grok is not simply understanding or knowing a thing, it's
               | knowing that thing so well and all the things related to
               | that thing, and understanding all of your feelings
               | associated with that thing, that it becomes a part of
               | you. At least, that was my interpretation of it.
               | 
               | Heinlein's explanation and exposition is more detailed in
               | the actual book. If you have not read it, highly
               | recommended.
        
               | ghaff wrote:
               | Oh, I've read it and it's on my bookshelf. Just something
               | like 3 or 4 decades ago :-) It was never actually a
               | particularly favorite Heinlein for me though so I haven't
               | re-read in a very long time if ever.
        
               | qorrect wrote:
               | Hey same here, and Heinlein was my favorite author for a
               | very long time. That particular book just never really
               | did it for me.
        
               | ghaff wrote:
               | Stranger in a Stranger Land was probably more of
               | particular time and place that a lot of Heinlein's works.
               | Although it came out at in 1961--mostly predating the
               | counterculture era in the US, its mainstream cross-over
               | appeal was definitely tied in with the Summer of Love
               | etc. later in the decade.
        
               | trhway wrote:
               | happens that it was banned in TX schools until 2003, so i
               | guess some share of population just doesn't grok it :)
        
               | Doctor_Fegg wrote:
               | "Comprehend" works, in British English at least.
        
               | pbhjpbhj wrote:
               | It's more "fully comprehend all aspects". You could also
               | say "get" or "understand" or "know" as synonyms for
               | comprehend (in the right context).
               | 
               | Grok works in English, I've been reading it for, what, 20
               | years in English texts. It mightn't be in dictionaries
               | but they're not the sole arbiters of language.
               | 
               | It comes from US English, AFAIK, a neonym from Heinlein
               | (the sci-fi writer).
        
               | slg wrote:
               | Or to put it another way, it is basically a reaction gif
               | in word form.
        
               | [deleted]
        
               | jshevek wrote:
               | Several subcultures adopted this word in the US decades
               | ago, leading to it being commonly used by people who had
               | never heard of the book.
        
               | jagged-chisel wrote:
               | How long before forms requesting personal data allow us
               | to upload our own list of acceptable vocabulary to be
               | used in our presence?
        
               | Roritharr wrote:
               | You could basically have this as an user-agent setting,
               | so it just translates it down to the accepted language
               | level of the reader.
               | 
               | Sounds beautifully dystopian.
        
               | stuartd wrote:
               | .. and (as Michael explains on the book) it's literal
               | meaning in Martian is "drink", or in other words "to make
               | part of yourself". It used to really annoy me when people
               | used it to mean "understand", but I've got over that now.
        
               | traverseda wrote:
               | I think that's (part of) the joke.
        
               | neltnerb wrote:
               | I mean, the most obvious difference is that grok is
               | actually in the dictionary. It's totally fair game
               | compared to ST:TNG references. I don't use it in
               | professional writing though, of course.
               | 
               | https://www.merriam-webster.com/dictionary/grok
        
               | kingbirdy wrote:
               | I think grok has escaped it's sci-fi niche now - I
               | learned it as a vocab word in English class when I was in
               | school over a decade ago.
        
               | cheez wrote:
               | It is an incredibly efficient way to communicate. Try it.
        
               | farns wrote:
               | Sokath! His eyes uncovered! Temba, his arms wide.
        
             | ProAm wrote:
             | I turn off all images and gifs in slack. Makes it much more
             | usable.
        
             | seph-reed wrote:
             | How to choose a reaction gif:
             | 
             | 1. Type a couple words relevant to the topic or your
             | feelings on the topic into a gif search engine.
             | 
             | 2. Pick whichever gif suits the context best.
             | 
             | 3. Watch as everyone thinks you're super clever.
             | 
             | ------
             | 
             | I mean, I get it. Most people just want funny pictures, and
             | I love sharing memes with friends. But something about
             | reaction gifs just boils my blood. I'm very, very bothered
             | by them. If someone posts a relevant comment, or video:
             | great. If there's something really clever about the
             | reaction gif: good job. But most of the time it's just kind
             | of related, and not really a discussion at all. Or worst of
             | all, a "wow" "lol" or "wtf" expressing funny face.
        
             | benignslime wrote:
             | they ruin all flow of conversation and serve as distraction
             | rather than substance. It's mindblowing to see some Discord
             | and Slack channels just bombarded with fancy moving
             | pictures. It's particularly worse when people won't use the
             | "Thread" feature to contain reactions and sub-conversation
             | to specific comments. It can result in lost information if
             | people aren't careful, but it's almost always better than
             | littering the feed with semi-relevant reaction gifs.
        
             | gsich wrote:
             | The meme market agrees with you.
        
             | anamexis wrote:
             | I don't mind the sentiment, but they're so visually
             | distracting.
             | 
             | /collapse is your friend here.
        
               | ProAm wrote:
               | Just turn them off my default, its easier to uncollapse
               | if you need to see something.
        
             | cletus wrote:
             | Ok, boomer.
             | 
             | In all seriousness, I and a lot of colleagues use GIFs a
             | lot at work. You can convey a lot of meaning/nuance with a
             | single GIF I find. Honestly I never understand the need to
             | use emojis. I just found that annoying but GIFs are
             | incredibly succinct forms of communication. Or at least
             | they can be.
        
               | servercobra wrote:
               | I use emojis a lot in Slack and texting. They can remove
               | some accidental ambiguity in your writing, by making your
               | intent clear. For example, the tongue out emoji can work
               | to make sure people know you're being sarcastic.
        
               | dkdk8283 wrote:
               | Call me old school but I have to look up almost every
               | single emoji. I find them frustrating /creepy
        
               | Aeolun wrote:
               | Most common ones in my environment are various forms of
               | smiles. What do you see that means you have to look it
               | up? (genuinely curious)
        
               | xnyan wrote:
               | Use of emoji is the new "don't trust anyone over 30"
        
               | bchanudet wrote:
               | Emojis can have ambiguity too. My friends and have been
               | using the eye roll emoji to signal we're being sarcastic
               | for about 10 years. The un-animated version of this emoji
               | looks like "I'm not really thinking what I'm saying",
               | especially on Discord/Twitter.
               | 
               | I've recently a colleague who used the tongue out emoji
               | for sarcasm and the eye roll one for, well, eye rolling
               | with disdain in reaction to something.
               | 
               | The first chat discussions were then quite awkward,
               | because when I were to write something like "You should
               | have tested your code before deploying it... :eyeroll:",
               | he was thinking I was openly looking down on him in front
               | of the team.
               | 
               | We had to have a real discussion about it. It made me
               | tone down my use of emojis - and sarcasm. I suppose using
               | animated emojis (they were in MSN I think?), or GIF
               | reactions would have made the things clearer.
        
               | anyfoo wrote:
               | That really is interesting, because as far as I'm aware,
               | I've only seen (and used) the eye roll emoji for, well,
               | eye rolling. At least the iOS one also looks very
               | disdainful to me. So if you had written "you should have
               | tested this " to me, I would indeed have felt pretty bad
               | about it. A more appropriate use would be something like
               | "I walked all the way to there, but they turned me away
               | because they bungled up my appointment ", i.e. something
               | commiserate about. And based on my observation and
               | recollection, I really don't think I'm in the minority
               | here.
        
               | Aeolun wrote:
               | > My friends and have been using the eye roll emoji to
               | signal we're being sarcastic for about 10 years.
               | 
               | But why would you assume this works for a random
               | stranger? It seems much more logical to assume they'll
               | interpret the thing you've written as being said while
               | actually rolling your eyes.
               | 
               | That said, it seems entirely appropriate to look down on
               | someone that doesn't test their code before deploying.
        
               | bchanudet wrote:
               | I think at some point you "forget" what some emoji really
               | mean. I've kept my circle of friends quite small in the
               | last couple decades, and we're all using this emoji for
               | sarcasm. It's akin to private jokes, that crack you and
               | your friends up every time, and then when you try one of
               | those with other people, you're the only one laughing.
               | 
               | My other colleagues were not confused by my usage of the
               | emoji, although they've known me for some time now, and
               | they know that I'm not the type of person to actually
               | roll my eyes while talking to someone, or even look down
               | on them.
               | 
               | At least it was a nice reminder that our ways, customs
               | and habits, no matter how normal they seem to ourselves,
               | can still look crazy from the outside.
               | 
               | But I agree with you, it may have been one of the best
               | sentence to use this emoji with. :)
        
               | kinleyd wrote:
               | I've come to appreciate emojis a lot for that reason.
               | gifs, not so much - although the really good gifs go down
               | well with me.
        
               | bcrosby95 wrote:
               | They can also be ambiguous. Some people think "high five"
               | emojis are actually "prayer hands". Which convey _wildly_
               | different reactions to something. Told your friend your
               | Dad was diagnosed with cancer? _high five_
        
               | NoodleIncident wrote:
               | I don't think there's a high five emoji. When I search
               | it, I only get the praying/folded hands, and it says that
               | it's rarely interpreted as a high five.
               | 
               | https://emojipedia.org/folded-hands/
        
               | [deleted]
        
               | parliament32 wrote:
               | It's definitely a "praying" emoji, the whole high five
               | thing is an urban myth.
               | 
               | The official spec[1] calls it "PERSON WITH FOLDED
               | HANDS".. the keyword there is "person" (in contrast to,
               | for example, "1FAC2;PEOPLE HUGGING" when there is
               | multiple people). The emoji is of a single person folding
               | their hands, which really isn't a high five unless you're
               | somehow high five-ing yourself.
               | 
               | [1]ftp://ftp.unicode.org/Public/UNIDATA/UnicodeData.txt
        
               | monkeywork wrote:
               | that's only ambiguous if you have no cultural
               | understanding at all ...
        
             | dijit wrote:
             | I'm even "uncooler" than you. I wrote a bot that denigrates
             | employees for using gifs in slack.
             | 
             | And that persistent dancing parrot animated emoji.
             | 
             | Luckily the bot ended up doing more valuable things too,
             | but the original design of the bot was purely for abusing
             | the colleagues on my team.
             | 
             | And it had the intended effect, people still joke but slack
             | is not pegging my CPU, rendering animated images anymore.
        
               | joejerryronnie wrote:
               | That would necessitate a separate bot which posts random
               | gifs to your slack thread every hour on the hour ;-)
        
             | zachrose wrote:
             | Have you ever been in a mostly white office and noticed how
             | many reaction GIFs are of black people?
             | 
             | The term to Google here is "digital blackface".
             | 
             | If you bring this to more people's attention my guess is
             | that reaction GIFs will become less prevalent in your
             | office.
        
               | somehnguy wrote:
               | Geez people find a new thing every day to get offended
               | about. Amazing.
        
               | monkeywork wrote:
               | It is amazing the lengths people will go to find
               | something to complain about.
        
               | Volt wrote:
               | Like... "other people using reaction GIFs".
        
               | busterarm wrote:
               | We need a Godwin's law for things being described as
               | "-ism".
        
               | benignslime wrote:
               | I think that's just some form of confirmation bias you've
               | formed, as I've never noticed that. I will say most of my
               | offices have been multi-cultural, but even then, I've
               | been on and led teams of white-only males that never
               | succumbed to even posting these gifs. I guess guilting
               | people into censoring their choices is a point of action,
               | but I think the entire process should just be faded out.
               | Slack admins don't need to allow these plugins. Theres
               | nothing stopping people from literally going to giphy.com
               | or whatever, but that's not why it's popular -- and it's
               | definitely not why FB is shelling 400 million for it.
        
               | zachrose wrote:
               | Digital blackface is not my idea, nor is it something I
               | noticed. (I am white.) Someone else explained it to me. I
               | was probably a bit skeptical that a funny GIF of Oprah
               | could be linked to Jim Crow, but in the historical
               | context of blackface there are some unavoidable
               | similarities.
        
               | J5892 wrote:
               | No, the term to Google here would be "misinterpreting
               | inclusive cultural norms as appropriation".
        
               | zachrose wrote:
               | One of these has 57,000 results and the other one has
               | zero.
        
               | Aeolun wrote:
               | You kind of need to search without quotes, and you'll get
               | very appropriate results.
        
               | codemonkey-zeta wrote:
               | I'm confused by the plurality of this single overly-
               | aggressive cultural perspective that any intercourse even
               | vaguely race-related necessarily is a transgression
               | against the minority race involved.
               | 
               | Your analysis of the anecdote(!) that white offices seem
               | to use people of color in gifs more often is concerning.
               | It doesn't seem reasonable to think that working-class
               | whites -- through meme communication at work -- oppress
               | anybody in any meaningful way. Of course I understand
               | _why_ someone would think that, and I largely agree with
               | it.
               | 
               | That is the theory that modern white culture consists of
               | microaggressions which enforce a race-order in society
               | while outwardly appearing "equal" and "inclusive". But
               | the memes at work? Aren't there more important
               | institutionalized racist policies to tackle? When you
               | argue that the individual's choice to use memes with
               | people of color is itself a problem worth addressing, we
               | lose the more important issues that need to be fixed to
               | the noise.
               | 
               | If you really want to convince someone (or society) that
               | something needs to change, you don't ask them to change a
               | million things, you ask them for one thing. That's why
               | we've been divided on race issues for so long, but it's
               | even worse what's happening now. Now, the left (or those
               | whites "in power" who say they are "woke" and want
               | change) realizes it's easier to sit back and claim
               | martyrdom for failing to convince the right (or those
               | whites "in power" whose support is needed to make
               | systematic racial change) because of some fundamental
               | flaw in our opponent, rather than because of some flaw in
               | the completely incoherent message of "change" that we are
               | maintaining.
               | 
               | And it's disgusting because the left revels in this self-
               | righteousness while actively sabotaging our own "goals"
               | in order to reserve for ourselves this position of
               | universality.
               | 
               | If we really want to make any change we would pick ONE
               | policy. We would push and push until it HAD to become
               | _law_. Then we would continue to push that program until
               | that law HAD to become a _success_, and we would use that
               | success to push ONE more policy. But we muddy the
               | conversation with inane demands like "the (anecdotal!)
               | tendency of white people to use people of color in gifs
               | to communicate on Slack must be addressed," not so that
               | we will actually _change_ that behavior, but once again
               | to reserve the moral high-ground for, you guessed it,
               | WHITES IN POWER (US).
               | 
               | I think this is the most sinister and disgusting forms of
               | racism, and it's being perpetuated by US! Most
               | progressive whites I know really ARE good people, and
               | really DO want social change, but they (you, OP, you)
               | don't realize that they're participating in a much more
               | dangerous form of oppression, because it _feels good_.
               | 
               | It probably made you feel really good that you "educated"
               | all of us on HN on this super important racial topic that
               | you just happen to be "woke" on. You probably thought
               | that was you "doing your part to end racism." Well your
               | moralist masturbation just perpetuated the very cycle of
               | racism that you espouse to despise.
        
             | redshirtrob wrote:
             | I hear ya. I had to disable animations on gifs and emojis.
             | I keep Slack on a workspace in my peripheral vision. The
             | animations trigger some reptilian fight or flight part of
             | my brain that kills my focus.
             | 
             | I got tired of collapsing them
        
               | NoodleIncident wrote:
               | Google spreadsheets (and maybe docs) insist on smoothly
               | animating a black dot in the bottom right back and forth.
               | It's in the exact spot of my peripheral vision to make me
               | react as if it's a bug, every single time
        
               | vitaflo wrote:
               | How do you do this?
        
               | hoorayimhelping wrote:
               | Settings -> Accessibility.
        
               | yreg wrote:
               | Thank you, didn't know there's an option for that. I
               | might give it a try.
        
         | [deleted]
        
         | t-writescode wrote:
         | Have you changed the settings to pg-13 or lower? You can!
        
         | black_puppydog wrote:
         | I was hyped when I read that there's a reasonable alternative
         | with better search. Then I realized that they're exclusively on
         | slack.
         | 
         | Do gifs really only happen on slack for y'all? That's the place
         | I encounter them the least, and I think that's a good thing. On
         | the other hand, a ton of other places are more suitable for
         | gifs, and (even) less suitable for using a facebook service, so
         | this really hurts right now.
         | 
         | Overall I'm quite sad to see how centralized freaking gif-
         | sharing is, and that it's happenind mostly in walled gardens?!
        
           | ronjouch wrote:
           | > _" I realized that they're exclusively on slack"_
           | 
           | What do you mean? https://giphy.com/search/it-works works for
           | me.
        
             | black_puppydog wrote:
             | I meant rightgif, which the parent mentioned as an
             | alternative.
        
         | jjoonathan wrote:
         | Do any of these services let you share your own gifs over
         | slack?
         | 
         | Last time I tried: dragging in gifs (or mp4s or webps) resulted
         | in an attachment, not an inline gif, giphy wanted money to
         | upload your own gifs, and gfycat had some kind of slow and
         | inconsistent review process so that your gifs don't show up in
         | search (or in the slack plugin) for weeks to months after you
         | upload them.
        
           | kennxfl wrote:
           | This is the kind of the issue Facebook will help sort out. On
           | the other hand, they will collect a lot of data about
           | trending topics/searches in a bid to sell/suggest more trendy
           | ads to advertisers.
        
           | whalesalad wrote:
           | Couldn't you just... drag the gif into Slack?
        
             | ninkendo wrote:
             | Just typing /giphy <search term> is so easy though.
        
             | 867-5309 wrote:
             | > dragging in gifs ... resulted in an attachment
        
               | lovegoblin wrote:
               | I've never had this problem, and I do it all the time. It
               | embeds just fine.
        
               | jjoonathan wrote:
               | Non-animated GIFs embed just fine, if that's what you
               | mean. I just tried animated again, and sure enough,
               | attachment.
        
               | prophetjohn wrote:
               | Copy and paste it into slack instead
        
               | jjoonathan wrote:
               | Uhh.... that creates an attachment.
               | 
               | I'm begging to suspect that there's a setting, hidden
               | size threshold, or something involved.
        
               | RandallBrown wrote:
               | Could be a setting in your organization or something I
               | guess. Uploading a gif works fine for me and it's
               | animated.
        
               | whalesalad wrote:
               | S3 bucket, FTP folder, imgur... for your custom gif's and
               | then you can paste a URL and get animation. No frills.
        
               | jjoonathan wrote:
               | If I paste a URL, I get a URL, not an embedded image.
               | Then people have to click it to see the gif, and they
               | don't, so it defeats the purpose.
        
               | whalesalad wrote:
               | That is a preference you disabled. By default URLs are
               | expanded inline.
        
         | nojito wrote:
         | They are very very quick at creating integrations with other
         | services and as a result they were able to push their brand
         | alongside the growth of gifs these past 5-8 years.
        
           | wolco wrote:
           | The growth of gifs? Did gifs ever leave critical mass?
        
         | robbyking wrote:
         | I had a recruiter from Giphy pursue me pretty hard, and all I
         | could think was _there 's no way I'm going to go to a company
         | that won't be around in a year._
        
         | ChuckMcM wrote:
         | My theory on why they were successful is that they made it
         | possible for "anyone" to quickly respond with a gif response.
         | Responding that way had become "cool" but it was difficult or
         | impossible for people who didn't hoard a stash of gifs.
         | 
         | This sort of solution "Make it easy for the rest of us" is a
         | tried and true winner of traction for products.
        
         | krat0sprakhar wrote:
         | Rightgif looks great but sucks its not offered as an API and
         | only as a slack bot
        
         | anbotero wrote:
         | Finally! THIS, rightgif, is exactly what at least 90% of people
         | wanting to use. But another commenter on this very thread
         | mentioned they pretty much just did SEO. Arrgh, hate it.
        
         | sneeuwpopsneeuw wrote:
         | A friend of me added support for sending Giphy animations to a
         | school project 2 years ago. He finished that in 2 or 3 hours.
         | The API is basically give us 1 word and we give you givs /
         | jif's / jivs / gif's idk. I atleast I understand why developers
         | want to use it.
         | 
         | For users it can be useless because they do not seam to
         | understand multiple words and they do not have localized memes,
         | so they for example don't understand dutch words and they don't
         | have dutch memes.
        
       | whatsmyusername wrote:
       | RIP giphy
        
         | solarkraft wrote:
         | Was it ever good?
        
           | loceng wrote:
           | Define good? The data's worth at least $400M to Facebook.
        
             | maest wrote:
             | They probably mean from a user perspective. Most users
             | don't care about the value of the data.
        
               | mrkramer wrote:
               | "Most users don't care about the value of the data." In a
               | world of micro transactions every user could for example
               | be paid fraction of a cent every time he or she sees an
               | ad thus sharing revenue with Facebook.
        
       | badrabbit wrote:
       | Signal uses giphy. Hope they stop.
        
         | schwag09 wrote:
         | I had the same thought. Although it looks like Signal uses a
         | proxy for GIPHY requests [1] and has at least thought about the
         | privacy implications of GIPHY support [2].
         | 
         | [1] https://github.com/signalapp/Signal-Android/issues/9628
         | 
         | [2] https://signal.org/blog/signal-and-giphy-update/
        
       | alberth wrote:
       | There is a considerable amount of porn on Giphy.
       | 
       | I wonder if FB will ban porn on Giphy like how Verizon banned
       | porn on Tumblr after that acquisition.
        
         | partiallypro wrote:
         | I thought this too when I first read this, but I went on Giphy
         | and did a quick search and couldn't find any.
        
         | lovegoblin wrote:
         | Are you thinking of gfycat? (Who, tangentially, is now moving
         | all their adult content to redgif.)
        
         | Mindwipe wrote:
         | That was my first thought too.
         | 
         | More censorship.
         | 
         | Then again, I am very curious if Facebook's content board will
         | do something about wearing a bikini being a account closure
         | level offense for sex workers/cam models and completely okay
         | for celeb influencers.
        
       | tiborsaas wrote:
       | It's a data grab. Just imagine how many places Giphy has
       | "integration" with. And the contents of a gif might be really
       | telling, they are already very well tagged.
        
       | eecc wrote:
       | So now the intention is to map corporate org charts?
        
       | exabrial wrote:
       | great, yet another way to get tracked
        
       | lucideer wrote:
       | The Giphy integration that Facebook put into WhatsApp lets Giphy
       | track who sends what GIFs to whom, so while the message is
       | transmitted encrypted, a lot of context can be gleaned.
       | 
       | This acquisition makes a lot of sense.
        
         | netsharc wrote:
         | So no longer SIGINT, but GIFINT.
        
         | loceng wrote:
         | Certainly they can't claim that communication is private and/or
         | encrypted then?
        
           | gowld wrote:
           | You are saying they can't lie about privacy?
        
           | lucideer wrote:
           | They can, as it is end-to-end encrypted; the ends are always
           | the most likely points of leakage. In this case, it's the
           | sender's end.
           | 
           | This is part of the beauty of e2e encryption because you have
           | reasonable access to the "ends". For unencrypted traffic you
           | have no access to the "in transit" part so no knowledge about
           | potential compromise. Since you're relatively confident with
           | e2e that the message can't be read in transit, you only need
           | to check the parts of the transaction you have access to.
           | 
           | In this case, we can check the sender's end by looking at
           | what external entities are accessed (network & API requests
           | from the client). For WhatsApp, there's a total of three I'm
           | aware of:
           | 
           | 1. The OS keyboard API. This theoretically means Apple or
           | Google can read everything you type (but not necessarily
           | messages you receive).
           | 
           | 2. The Giphy search API for retrieving a list of GIFs to
           | choose from (notable as this means Giphy also gets metadata
           | about your thought process in choosing a GIF, even if you
           | never send one).
           | 
           | 3. The HTTP request to Giphy to retrieve the chosen GIF (I'm
           | not 100% sure if this is distinct from the above search
           | request results, due to resolution differences, or if they're
           | all one-in-the-same).
        
         | stevewodil wrote:
         | Also Snapchat uses Giphy for gif search, so this acquisition
         | could be to prevent snap from using it moving forward
        
       | l1ghthouse wrote:
       | Users: time to delete your accounts :P
       | 
       | Developers: Time to remove the Giphy integrations from your
       | apps/services.
        
         | winrid wrote:
         | Haven't they already been selling the data?
        
       | bertman wrote:
       | I wonder if Signal will now remove their Giphy integration...
       | 
       | edit: Guess they won't ...                 We have always used a
       | proxy for our requests to GIPHY, and will continue to do so.
       | There should be no harm in continuing to use it.
       | https://signal.org/blog/signal-and-giphy-update/
       | 
       | Quote from a Signal dev https://github.com/signalapp/Signal-
       | Android/issues/9628#issu...
        
       | andy_ppp wrote:
       | The web of surveillance capitalism Giphy has in every integration
       | is worth _at least_ $400m to Facebook... Crazy!
        
       | reubensutton wrote:
       | It's a significant discount from previous funding rounds
       | according to Techcrunch: "Giphy last raised $72 million at a
       | reported $600 million valuation at the end of 2016"
       | 
       | [1] https://techcrunch.com/2018/03/09/giphy-held-talks-to-
       | raise-...
        
       | lx0741 wrote:
       | why on earth does fb exist?
        
       | jawns wrote:
       | I would not be surprised if the blatant copyright infringement
       | that is rampant on Giphy has scared off potential buyers in the
       | past.
       | 
       | I know, I know, there's an argument that it's fair use, but that
       | doesn't mean that legal costs won't be incurred to make that
       | argument, nor that the argument will be ultimately successful.
       | 
       | I suppose if there's any company that's able to take on that
       | legal risk, it's Facebook.
        
         | paxys wrote:
         | Copyright holders don't care about users sharing seconds' worth
         | of content and bringing them free advertising. And even if they
         | do, Facebook already handles DMCA requests at a massive scale.
         | There's no legal risk for them.
        
         | im3w1l wrote:
         | Ianal but isn't this what the DMCA safe harbor is about? Comply
         | with takedown requests and you are fine.
        
           | henryfjordan wrote:
           | Not when your whole business relies on exploiting copyrighted
           | content, which someone from Disney might argue about Giphy.
        
         | duxup wrote:
         | Are short clips that you see on Giphy a legal risk?
        
           | huac wrote:
           | IANAL, probably fall under fair use?
        
       | petercooper wrote:
       | Instagram seemed expensive at $1bn in 2012 and ultimately turned
       | out to be a very savvy buy, so I feel like I should trust
       | Facebook on this one.
       | 
       | I'm kinda surprised Imgur hasn't sold in a similar way yet, it
       | seems to have slightly more sense of community than Giphy which
       | is more broadly known as a search engine for GIFs.
        
         | bottled_poe wrote:
         | Yikes. Feels like my privacy is leaking again. Time to find
         | some alternative.
        
           | nindalf wrote:
           | How many times are you going to make the same comment on this
           | thread? This is a pretty good angle for farming karma on HN
           | but you have to be more subtle about it.
           | 
           | Other comment - https://news.ycombinator.com/item?id=23192779
        
           | FalconSensei wrote:
           | if you were already using giphy, it's not like you had your
           | privacy before the acquisition...
        
       | OctopusSandwich wrote:
       | Now that Giphy has a rich owner, will hollywood try to sue them
       | for using their intellectual property?
        
       | squnch wrote:
       | How do the IP issues work here? I would think that Giphy is a
       | massive copyright violation entity. Is Facebook just big enough
       | to drop the lawyer-hammer on any rightsholders who complain?
        
       | ArmandGrillet wrote:
       | Giphy shows good results but the search is quite slow IMO, I hope
       | this improves in the future.
       | 
       | If you haven't read Facebook by Steven Levy I recommend it, the
       | book explains quite well what happened after the acquisitions of
       | Instagram, Whatsapp, and Oculus.
        
         | sjg007 wrote:
         | Facebook search is still.. terrible... I don't get it.. They
         | should have enough hires from Google that they could make it
         | rock. I am not talking about regular Google style search but
         | contextual person search etc... So much opportunity here.
        
         | marban wrote:
         | Founders at work is really the only anecdotal startup stories
         | book you'll ever need.
        
         | bottled_poe wrote:
         | Yikes. Feels like my privacy is leaking again. Time to find
         | some alternative.
        
         | CamelCaseName wrote:
         | > If you haven't read Facebook by...
         | 
         | Thanks! This is exactly the sort of thing I love to read. Got
         | anything else you can recommend?
        
           | avipars wrote:
           | Hatching Twitter, Elon Musk - Biography, The everything store
           | (amazon)
        
             | ArmandGrillet wrote:
             | Hatching Twitter is very interesting and has a lot of
             | drama, I loved it. I found that Elon Musk had a boring
             | writing style (very slow to start). I also recommend Bad
             | Blood, it's hard to stop reading it once started.
             | 
             | One great aspect of Facebook is that Zuckerberg interviewed
             | with the author for years and the cut into parts makes a
             | lot of sense (Harvard and before, "Move fast and break
             | things", Trump, aftermath).
        
       | savrajsingh wrote:
       | Congrats Alex Chung! Met him a couple times in NYC and he was
       | gracious and kind. I remember him mentioning that Giphy is the
       | largest search engine behind google or so, which makes sense as
       | everyone's searching for cool gifs in chat whenever they can. :)
        
         | maest wrote:
         | Bigger than Bing?
        
       | ronnieoverby wrote:
       | https://gph.is/g/a99MK06
        
         | loceng wrote:
         | I tried to find a The Social Network movie overlay with the
         | words "Dumb fucks" on Giphy - though it doesn't seem to have
         | it; https://www.theguardian.com/film/2010/oct/20/mark-
         | zuckerberg...
        
       | wdb wrote:
       | The only GIF you need in Slack is this one:
       | https://media.giphy.com/media/n59dQcO9yaaaY/giphy.gif for when a
       | new user signs up :)
        
       | kentosi wrote:
       | I feel so bitter right now.
       | 
       | A recruiter asked me to join them back in 2016 and they were
       | paying $200k+ for a senior backend role. I turned them down
       | because I was on a visa and wanted a company with financial
       | stability. A gif-search engine startup sounded ludicrous.
       | 
       | Well, here we are...
        
         | annadane wrote:
         | Be glad. You do _not_ want to be associated with Facebook.
        
           | KaiserPro wrote:
           | yeah but the pay is good and the share package would have
           | been stella.
        
           | paxys wrote:
           | Facebook has a lot of amazing engineers and developer tools,
           | and many of them have great reputations in the industry. I
           | know a lot of people working at Facebook in a variety of
           | roles and they are all happy and proud of the work they do.
           | 
           | You're trying to make it sound like it'll put a black mark on
           | your resume or something.
        
         | seemuch wrote:
         | Were you offered any stock/options? How much would that worth
         | now? (If you don't mind sharing..)
        
           | jklm wrote:
           | Their series D was in 2016, so the options would probably be
           | underwater.
        
           | kentosi wrote:
           | I can't remember tbh this was 4 years ago.
        
           | likpok wrote:
           | Giphy was valued at 600M in 2016 according to The
           | Information, so the equity might not be worth much.
        
         | chadlavi wrote:
         | I'm sorry but... what? you turned down a 200k salary?
        
           | dtrailin wrote:
           | 200k is fairly normal if not low for a senior backed role in
           | SF. Especially considering that any stock options you got
           | would end up being worthless.
        
             | Negitivefrags wrote:
             | I feel like you can quote just about arbitrarily high
             | number for an SF engineer salary and someone will come out
             | of the woodwork to tell you that it's actually low.
        
           | kentosi wrote:
           | (a) I was young(er), (b) I recall other highly-funded
           | startups failing at the time, (c) at the time the whole thing
           | just sounded laughable/sketchy.
           | 
           | Not to mention I was on a visa...
        
         | meestaahjoshee wrote:
         | 200k salary or total comp?
         | 
         | four years is a decent chunk of time im sure youve done fine
         | since then dont beat yourself up over it - most startups arent
         | really worth joining for the upside potential at IPO or
         | acquisition anyway.
        
       | BeautifulOrb wrote:
       | Giphy does not make an effort to pay or credit the artists whose
       | gifs are on their site.
        
       | 9wzYQbTYsAIc wrote:
       | Any good alternatives to GIPHY?
        
         | waylandsmithers wrote:
         | In my experience on slack I always thought RightGIF returned
         | the gif I was thinking of more often than giphy.
        
         | hckr_news wrote:
         | Gyfcat?
        
         | cannedslime wrote:
         | Yeah, nothing... What do you even need giphy for? gifs on
         | forums / social media is nothing new, we used to upload them
         | manually.
         | 
         | Just ffmpeg your own clips, you can't find what you are looking
         | for on giphy anyways.
        
       | scared2 wrote:
       | These kinds of acquisitions intrigue me. what is valuation
       | crieteria?
       | 
       | from technical and innovation perspective, what part of it is
       | worth millions?
        
         | dopamean wrote:
         | You must not actually believe that the "technical perspective"
         | is the only thing that drives value.
        
         | johannes1234321 wrote:
         | The fact that it is embedded in tons of software and delivers
         | information about usage and trends.
        
           | Nextgrid wrote:
           | They don't have a "moat" though - no cutting-edge technology
           | or even content licenses (it's all stolen). Anyone can build
           | their own alternative to it very easily and I'm confident
           | it'll quickly happen to any company that competes with and/or
           | feels threatened by Facebook.
        
             | colinmorelli wrote:
             | Err, no. This is a serious underestimation of the
             | difficulty involved in acquiring users. Networks effects
             | are a moat. Market share can be a moat.
             | 
             | You don't need to just "build your own alternative to it."
             | You need to get all the content (this is actually not as
             | easy as you make it seem - stolen or not), then integrate
             | that into Instagram, WhatsApp, Slack, and hundreds of other
             | platforms across the world as _the_ supported way of
             | sharing gifs. Then you 'll have to build a brand around the
             | product that people remember, and whose website they
             | actually visit when they want images and aren't using one
             | of the hundreds of platforms that already natively
             | integrates giphy.
             | 
             | And in order to do all that, you'll have to somehow manage
             | to convince everyone out there that your gif search system
             | is better than their gif search system that they already
             | know, are comfortable with, and generally happy with. Your
             | pitch will probably be that theirs is owned by Facebook,
             | and is therefore a violation of their privacy. But you know
             | who else is owned by Facebook? Facebook. And yet Facebook
             | is pushing close to 2 billion daily active users.
             | 
             | Convenience trumps privacy in modern society most of the
             | time. I'm sure there will be a changing of the winds -
             | there always is - but there likely will not be significant
             | competition for
             | Facebook/Twitter/Instagram/Giphy/Google/(put any other
             | company in here) until that comes. The network effects are
             | too strong, and the convenience is too great.
             | 
             | There are so many posts about "(Twitter/Facebook/Giphy)
             | clone in a (day/weekend/week/month)" and yet there's a
             | distinct lack of commercial successes in these spaces.
             | 
             | Edit: a word.
        
         | askafriend wrote:
         | The part where 300M people use it per month and the part where
         | it's embedded into a large number of widely used apps.
        
       | pot8n wrote:
       | And I thought Coronavirus would end that kind of deals.
        
         | whoisjuan wrote:
         | Quite the contrary. Expect to see a lot of M&A activity this
         | year. These are times where companies with positive cash flow
         | can do strategic acquisitions at a discount.
        
       | codegladiator wrote:
       | Ah shit, another site for my /etc/hosts
       | 
       | I wonder reddit would be even more useless for me since half the
       | content is from giphy.
        
         | pwython wrote:
         | You're probably thinking of imgur, which lost some steam when
         | Reddit added their own image hosting. Only a few dozen giphy
         | links get posed each day:
         | https://www.reddit.com/domain/giphy.com/new/
        
           | FalconSensei wrote:
           | Adding to that, I think gfycat should be more used than
           | giphy, at least based on how much gfycat content I see there
        
       | lx0741 wrote:
       | use cases: - monetize gifs - suggest gifs to their users based on
       | their feeds - nothing relevant just #deletefb and save your brain
       | and the planet
        
       | davidwitt415 wrote:
       | Gifs may be fun to watch the first time, but I have to say it
       | drives me crazy to have a bunch of looping animations running all
       | over the screen when i'm trying to focus on something.
        
       | frusciante29 wrote:
       | Guys, I' telling you. Gif is the next instagram.
        
       | annadane wrote:
       | https://overcast.fm/+QLdurp-A8 for a good overview of how
       | Facebook treats its acquisitions. Absolutely disgusting. Throw
       | Zuck in prison.
        
         | annadane wrote:
         | I notice someone went around downvoting _all_ critical FB
         | comments I 've posted recently. They legitimately have shills
         | patrolling HN.
        
       | tombert wrote:
       | Damnit, I turned down a follow-up interview with Giphy years ago
       | since I didn't think they were sustainable and I had been burned
       | by startups in the past. Shows how much business sense I have!
        
         | maximente wrote:
         | this is a horribly irrational and generally unwise way to live
         | your life, imo
        
           | tombert wrote:
           | I mean, I'm not really crying over it, just mildly annoying.
        
         | sashavingardt2 wrote:
         | I've got a few stories like this. One was with Peloton. People
         | buying expensive stationary bikes to work out at home?
         | Ridiculous! )))
        
         | mangatmodi wrote:
         | I would say never regret your decision when the future turns
         | out unexpected. You made an educated guess, and you could have
         | no idea that they would be success.
        
         | curiousllama wrote:
         | If it makes you feel any better, "business sense" is nonsense
         | in situations like that. No need to feel bad about buying the
         | wrong lottery ticket.
        
         | derwiki wrote:
         | Statistically you were still right
        
         | djsumdog wrote:
         | eh, it's silly to have those kinds of regrets. You can't
         | predict the future, and you made a reasonable decision based on
         | the information you had. I wrote this a few years back when
         | thinking about what it means to regret something:
         | https://battlepenguin.com/philosophy/science/time/
        
         | rwmj wrote:
         | It happens. I turned down a job at Shazam very early on because
         | I couldn't understand what on earth their business model was.
         | They were recently acquired by Apple for (coincidentally)
         | $400m. https://en.wikipedia.org/wiki/Shazam_(application) The
         | actual start up I founded instead fizzled into administration.
        
           | gowld wrote:
           | Those were innocent times. When it founded it seemed like a
           | stupid toy, and no one on the general public was talking
           | about it's now obvious eventual use case as a surveillance
           | tool.
        
             | pcthrowaway wrote:
             | Well to be fair, no one still talks about that publicly as
             | a selling point, they use other words instead like
             | "collecting aggregate data on user purchasing trends"
        
           | askafriend wrote:
           | Right but Shazam was founded in 1999 and took almost 20 years
           | to exit.
           | 
           | You can't look at these numbers in a vacuum.
        
             | rwmj wrote:
             | But also Shazam took about $100m in funding with no down
             | rounds.
        
               | rosywoozlechan wrote:
               | It wouldn't have been life-changing money for you, it
               | would have been a minor bonus. Usually, only the founders
               | make life-changing money from big deals except in very
               | rare instances, like Microsoft and Google. I doubt any
               | but a few very early employees did well at Shazam.
               | Meanwhile, I'm sure what you learned at the startup you
               | joined was far more valuable than whatever the bonus was.
               | You made the choice with the information at hand.
               | 
               | Equity for employees is trash value. You would do well to
               | just pretend it doesn't even exist when factoring
               | decisions about where to work or if to change jobs. I
               | never ask for equity, I never care about equity. I care
               | about the salary.
        
         | aisengard wrote:
         | Unless you wanted to be acquihired into Google/Instagram, you
         | likely wouldn't have made any money in equity. This acquisition
         | is $200M less than their most recent valuation from 4 years
         | ago, the investors are probably taking everything and most
         | employee options are likely underwater.
        
       | jondubois wrote:
       | I can't help but think of all the millions of economically useful
       | people who lost their jobs over the past couple of months because
       | of COVID19... And contrast that with all the economically useless
       | Giphy employees and executives who not only get to keep their
       | jobs but get massive bonuses.
        
         | dang wrote:
         | Could you please not post flamewar style comments to HN? We're
         | looking for curious conversation, not denunciatory rants, and
         | you've done this 4 times in this thread alone.
         | 
         | https://news.ycombinator.com/newsguidelines.html
        
         | oiasdjfoiasd wrote:
         | lol sour grape juice with pinch of salt
        
       | PopeDotNinja wrote:
       | I wonder what happens to Giphy porn.
        
         | FalconSensei wrote:
         | probably it'll be gone. gfycat already banned it, creating
         | another service (redgifs I think) and moving that content there
        
       | mrkramer wrote:
       | Zuckerberg is really desperate paying $400m for this, this is
       | worth $100m max. Like somebody said earlier Imgur would make more
       | sense. And btw VCs who invested late stage in Giphy lost money.
        
         | zumachase wrote:
         | No they didn't: liquidation preference.
        
       | dblock wrote:
       | Time to finally remove support for it, https://github.com/slack-
       | ruby/slack-ruby-bot/issues/261
        
       | infused wrote:
       | One more app removed from my phone now. Thanks Facebook.
        
       | block_dagger wrote:
       | Gifs in Slack (or anywhere) are a distraction imo. I disable them
       | where possible and never post them. I encourage others to do the
       | same :)
        
       | Sevaris wrote:
       | And the inexorable march towards tech companies owning everything
       | continues. I wish anti-trust law wasn't such a joke across the
       | globe.
        
         | missedthecue wrote:
         | Big company != monopoly.
         | 
         | Facebook does not have a monopoly on anything, and neither does
         | Giphy.
        
         | Nextgrid wrote:
         | In this case I'm not sure anti-trust would help? Giphy doesn't
         | have a monopoly and the product is straightforward to replicate
         | by doing the same thing they did - ie scraping and stealing
         | content at scale.
        
           | atonse wrote:
           | It would because giphy is a great proxy to find out what
           | people are CURRENTLY talking about, or how they are feeling,
           | based on the gifs they're searching for.
           | 
           | This can fuel better ads. So consolidating this stuff further
           | could have that effect.
           | 
           | To me it is so creepy how much of even our casual thoughts
           | outside of facebook now are going into facebook servers.
           | There's just no escaping these data addicts. That's the
           | concern.
        
       | xoxoy wrote:
       | It's a Trojan horse play. Giphy is used by all of FB's
       | competitors, including Tik Tok.
       | 
       | Scummy imo.
        
         | pier25 wrote:
         | So it's a way for FB to get metrics from its competitors?
        
           | xoxoy wrote:
           | Yes. It's Maybe even higher signal than the shady VPN they
           | bought
        
             | [deleted]
        
             | [deleted]
        
             | marmshallow wrote:
             | Both are extremely valuable. Giphy data would include a
             | wider user-base, but Onavo has much deeper data (all of
             | someone's mobile data traffic, which would include seeing
             | what someone is searching on Giphy and in which app)
        
               | sjg007 wrote:
               | So we should expect TikTok to either replace or phase out
               | giphy right? I mean the historical analytics would still
               | be good for a while but....
        
               | saagarjha wrote:
               | Giphy wouldn't be banned on the App Store, though.
        
         | lukevp wrote:
         | Why wouldn't they just buy the data under the table if they
         | wanted this info instead of publicly acquiring the company?
         | Would be less likely to cause immediate move off the service by
         | competitors and would be cheaper?
        
         | [deleted]
        
         | calimac wrote:
         | When are regulators going to realize this is antitrust and put
         | a stop to it?
        
         | nanna wrote:
         | Let's not forget Signal, a competitor to WhatsApp.
        
           | ylk wrote:
           | Signal apparently solved (parts of) that issue when they
           | implemented it? from https://signal.org/blog/giphy-
           | experiment/:
           | 
           | > Since communication is done via TLS all the way to GIPHY,
           | the Signal service never sees the plaintext contents of what
           | is transmitted or received. Since the TCP connection is
           | proxied through the Signal service, GIPHY doesn't know who
           | issued the request.
           | 
           | > While this does hide your IP address from GIPHY and your
           | search terms from Signal, there are some caveats. The GIPHY
           | service could use subtleties like TLS session resume or cache
           | hits to try to correlate multiple requests as having come
           | from the same client, even if they don't know the origin.
           | 
           | edit: more here https://signal.org/blog/signal-and-giphy-
           | update/
           | 
           | previous discussion:
           | https://news.ycombinator.com/item?id=12853248
        
           | encom wrote:
           | And Telegram.
        
           | partiallypro wrote:
           | Does Signal have enough of a userbase for Facebook to even
           | care about? I doubt it.
        
             | nanna wrote:
             | I don't really know about that, but the more important
             | question is could it.
        
             | est31 wrote:
             | Signal MAU is probably in the low two digit million range
             | (probably because there are no public data), while Whatsapp
             | MAU is 2 billion as of March [1]. So Signal has maybe 1% of
             | Whatsapp's market share.
             | 
             | [1]: https://www.statista.com/statistics/260819/number-of-
             | monthly...
        
         | snazz wrote:
         | TikTok could switch to Tenor, which is already what Discord and
         | a few other services use.
        
           | gkop wrote:
           | Note that Tenor is owned by Google.
        
             | ChrisArchitect wrote:
             | didn't realize that Google already bought other gif
             | 'service' Tenor (aka Riffsy!) a few years back.
             | 
             | Interesting/not interesting all just services for
             | integration and tracking in various platforms. Will FB stop
             | Twitter from using Giphy?
        
               | ori_b wrote:
               | Why would they do that, when they could correlate Twitter
               | accounts with Facebook accounts instead?
        
             | FalconSensei wrote:
             | Google doesn't have anything competing with TikTok, as far
             | as I know
        
               | sokoloff wrote:
               | Isn't YouTube a (rough) competitor to TikTok?
        
               | skinnymuch wrote:
               | It's a rough direct competitor imo before. Now they're
               | copying TikTok too. Already been announced.
        
               | ganoushoreilly wrote:
               | https://mobilesyrup.com/2020/04/01/google-youtube-shorts-
               | tik...
        
               | skinnymuch wrote:
               | Google is launching a copy of TikTok with Youtube
               | branding. Directly competing with them.
        
               | FalconSensei wrote:
               | Wasn't aware of that, thanks
        
           | znpy wrote:
           | giphy is also what Telegram uses when you as for a gif via
           | @gif
        
           | xoxoy wrote:
           | I assume they must. Otherwise analytics sent to Giphy would
           | make it too easy for FB to track growth.
        
             | Nextgrid wrote:
             | Doesn't TikTok include the Facebook SDK already, thus
             | giving them the metrics already (the SDK pings every time
             | the app is brought into foreground)?
        
               | xoxoy wrote:
               | I assume there's some Great Wall that prevents growth
               | teams from using data from the FB SDK to spy on
               | competitors. Wouldn't be true of Giphy analytics.
        
       | iphone_elegance wrote:
       | Makes sense, it seems like a great way to inject ads coupled with
       | facebooks profile information it's likely a goldmine
       | 
       | You start a campaign and suddenly you have people inserting meme-
       | like-ads feature your content into their chat threads
       | 
       | It'll have a personal and convincing touch ( esp. with facebooks
       | ad targeting) it's going to be amazing for our industry reaching
       | customers, Pepe/Trump memes did win an election afterall
       | 
       | Also a great way to get ads into whatsapp messages without
       | seeming intrusive
        
       | scared2 wrote:
       | These kinds of acquisitions intrigue me. what is valuation
       | crieteria? from technical and innovation perspective, what part
       | of it is worth millions?
        
         | squnch wrote:
         | The part that is worth millions is the user base. It's like
         | asking why a famous movie actor makes so much more money than
         | an equally skilled nobody out of acting school -- it's because
         | people want what they already know.
        
         | yreg wrote:
         | Another commenter pointed out that Giphy is integrated into
         | many products and buying Giphy is a way to get metrics about
         | those products.
        
           | Macha wrote:
           | For $400m?
        
             | rhacker wrote:
             | Eyeballs. It's used casually by many millions of people
             | daily. That's all that's needed to justify price.
        
           | scared2 wrote:
           | Makes more sense. But it is easy to replace it with another
           | giphy. Especially when there is privacy reason.
        
             | johannes1234321 wrote:
             | Question os: How many will switch it out? Giphy has a big
             | collection of images and works ... swapping is effort and
             | brings different (unexpected?) results.
        
               | kevin_thibedeau wrote:
               | Create a proxy that exfiltrates their active database
               | while providing anonymity.
        
         | 0az wrote:
         | I'm guessing Data. Trends, among others.
        
           | macintux wrote:
           | Makes me wonder whether you could use trends in use by
           | employees at a large company to do some trading. If their
           | gifs turn negative in advance of an earnings report, that's
           | probably not a good sign.
        
       | scoot_718 wrote:
       | This is the first (and I'm guessing last) I've ever heard of
       | giphy.
        
         | zemo wrote:
         | weird flex but ok
        
       | annadane wrote:
       | Could you stop? Don't you have enough? Let me guess. Giphy will
       | now be used to spy on people, it won't be chronological any more,
       | Zuck bought this because it threatens his internet empire, etc
       | etc...
        
       | didip wrote:
       | For a silly product, this is a great success despite its "down
       | round". Congrats to everyone who has equities.
        
       | schoolornot wrote:
       | Struggling to understand the value-add for Facebook here. For a
       | while they were buying businesses for the coveted "screen time" -
       | VR, messaging, etc. Everyone expected that they would monetize or
       | integrate those platforms, and they did for most apps.
       | 
       | So I guess if I post a giphy in a work chat they will now get an
       | extra few seconds of ~100 people's screen time/day. What's the
       | point? I doubt they will overlay ads. So what else? Some form of
       | content control? Only show pics that ascribe to Facebook's
       | agenda?
        
         | ComodoHacker wrote:
         | What kind of gifs you like/share/post would be a useful
         | addition to your [shadow] profile, won't it? More training
         | material for their AI projects.
        
       | crankylinuxuser wrote:
       | Giphy was the reason why at my last job, a manager inadvertently
       | posted porn to our slack channel.
       | 
       | Nevertheless, giphy was just a gif image host. They do have
       | access to current meme culture, which I imagine is useful to FB.
       | But for me, thats just a less of a reason to use them. Im data-
       | mined enough already.
        
       | agigao wrote:
       | A few weeks ago I decided to completely stop using gifs and
       | emojis in conversations, and goes what conversations got more
       | meaningful and thoughtful.
        
         | holler wrote:
         | Im working on a new conversation app and I'm explicitly never
         | going to allow gifs or emojis as they degrade the conversation
         | , distract, and prevent meaningful dialog.
        
       | jdkee wrote:
       | I hope this transaction undergoes a deep antitrust review. As
       | Instagram should have.
        
       | lowdose wrote:
       | Its a multisided platform inside every app.
        
       | xd_dino wrote:
       | Duh. I am sure of one thing what is going to happen for pretty
       | little Giphy service. Instagram was cool. now, I see sponsored
       | Ads for every two posts. It is annoying to be in Insta nowadays.
       | I suppose this is going to happen for Giphy as well. How
       | frustrating if you are searching for quick witty gif and you see
       | a sponsored ads in it.. you never know FB monster can do this.
        
       | scared2 wrote:
       | How many gifs does it host and does it have rights to It??
        
         | zemo wrote:
         | at least six
        
       | autokad wrote:
       | i hate giphy, its a SV solution to a problem that never existed.
       | 
       | gifs were fine, now some silicon tech forced them out and we get
       | all the fun of copy rights and lack of saving the gifs for our
       | personal use /s
        
       | chadlavi wrote:
       | Well, frig. Time to find a new very good gif source.
        
       | dumbfounder wrote:
       | Congrats to Giphy, but honestly it baffles me they are worth this
       | much money. Do they actually bring in decent revenue, or was this
       | all about eyeballs? Is this content even decently monetizable?
       | 
       | Disclaimer: I am the jaded creator of Twicsy, a Twitter picture
       | engine with many millions of visitors over its lifetime, and I
       | apparently missed the boat on this trends and had to shut it
       | down.
        
         | snissn wrote:
         | They're integrated into a lot of apps and maybe even apple's
         | OS. In addition to those integration and business relationships
         | they probably have some sort of data sharing / ad tech thingy
         | that's worth some money on its own.
        
           | kennxfl wrote:
           | Makes sense because Whatsapp is a client.
        
         | trizzle21 wrote:
         | they do embed Ads into your gif searches... however, who knows
         | what is happening to ad spend in these Covid times.
        
         | cosmie wrote:
         | Read the privacy policy[1].
         | 
         | Think of Giphy images as a giant, organically shared version of
         | web tracking software. Which complements the coverage of the FB
         | Pixel[2] well, as it worms its way into privacy-conscious areas
         | they might not have FB Pixel coverage such as private
         | communications and security/privacy-minded apps. And without
         | implementing something like a proxy server to pre-
         | cache/sanitize images and strip tracking identifiers in both
         | directions, it's a tracking vector that's hard to keep out of
         | your app without introducing user friction.
         | 
         | Given that cynical viewpoint, the valuation makes a ton of
         | sense.
         | 
         | [1] https://support.giphy.com/hc/en-
         | us/articles/360032872931-GIP...
         | 
         | [2]
         | https://www.facebook.com/business/help/742478679120153?id=12...
        
           | cced wrote:
           | Does the fact that it is integrated into iOS keyboard have
           | any implications? WlWhat kind of data does this have access
           | to when I send gifs from iOS keyboard?
        
             | nullbyte wrote:
             | iOS keyboards given "full access" in settings can see
             | literally everything you type. That's why I don't use
             | GBoard on my iPhone, also why I don't enable "enhanced
             | spellcheck" in Chrome.
        
               | impalallama wrote:
               | Hmm, I guess I know why SwiftKey became free. Probably
               | want to check on their privacy policy now
        
             | RandallBrown wrote:
             | Not sure if the iOS keyboard uses Giphy. I get very
             | different results searching for the same things in the
             | keyboard and on the Giphy website.
        
             | degenerate wrote:
             | Google messenger (the default texting app) has a gif search
             | that includes giphy, and Discord and slack also use giphy.
             | What I don't see is what data FB is getting when the gif
             | loads. OK, so they can see I am using giphy in Discord. Now
             | what?
             | 
             |  _edit: apparently wrong /outdated information._
        
               | cosmie wrote:
               | They can also see that you use Discord, as well as how
               | often and how heavily. And potentially other facets that
               | can be derived from whatever metadata is provided to
               | Facebook in the course of serving that image request.
               | 
               | There's also all kinds of shenanigans that they can play
               | in the process of serving that request to harvest other
               | meta data and help fingerprint you. Which Giphy's privacy
               | policy mentions is already done to an extent, in the form
               | of dropping cookies while servicing your request. Cookie
               | abuse itself is a bit of a losing battle, as browser
               | vendors increasingly layer on limitations and
               | restrictions for cookies. But they're far from the only
               | method of fingerprinting possible during the servicing of
               | a web request.
        
               | ehsankia wrote:
               | I'm fairly sure this is False. GBoard uses Tenor (the
               | next largest Giphy competitor), which Google also happens
               | to have bought 2 years ago (undisclosed amount of money).
               | I also just tested Messages and can confirm that the
               | results look like Tenor too.
               | 
               | For Discord, while they initially used Giphy and has a
               | /giphy command, it now uses Tenor too in the GIF picker.
        
               | bndw wrote:
               | Hypothetically speaking, fb gets a request for an image
               | for each person in a chat at roughly the same time. Now
               | they know know what chat platform you're using and who is
               | participating in the chat. I'd venture a guess those
               | participant identities could be de-referenced with data
               | collected from their various [other] trackers. Now they
               | can extend their social graph to include communication
               | patterns on 3rd party platforms.
        
           | calmworm wrote:
           | > Given that cynical viewpoint
           | 
           | I wouldn't even call that cynical. It's just the state of
           | things.
        
             | [deleted]
        
             | tantalor wrote:
             | It absolutely is cynical. Just another "If you're not
             | paying for it, you're not the customer; you're the product
             | being sold."
        
               | kelnos wrote:
               | "Cynical" usually implies an element of assuming the
               | worst when such an assumption is far from certain. In
               | this case I think the assumption is spot-on and not at
               | all surprising.
        
               | rexpop wrote:
               | Just because you've heard it before doesn't make it
               | false. I hope your naivete represents a minority
               | perspective.
        
               | Drakim wrote:
               | While you aren't wrong, in this day and age it's _not_
               | enough to simply pay. Even if you pay for something, you
               | are still the product being sold. Why would a company
               | leave money on the table, when violating people 's
               | privacy is profitable and there is no backlash?
        
               | Aeolun wrote:
               | Ethics?
        
               | chispamed wrote:
               | In a society which doesn't care enough and a legal system
               | that doesn't punish unethical behaviour any company
               | tapping unethical revenue streams in addition to the
               | ethical ones will have a competitive advantage and given
               | otherwise similar conditions eventually outperform
               | ethical companies. Once a sole actor goes down that path
               | it puts a lot of pressure on all other actors to throw
               | ethics overboard as well as otherwise their company's
               | survival and in extension their livelihood will be
               | threatened. This is why we can't just rely on market
               | forces sorting everything out, consumers making decision,
               | etc. but have to actively legislate to protect our
               | privacy and personal rights.
        
               | justapassenger wrote:
               | It's not this day and age. Analytics and data mining of
               | customers data is as old as business. 2000 years ago
               | merchants were also tracking who's buying what, in what
               | city, what time of the year, etc.
               | 
               | It's waaaaay more efficient nowadays and way more creepy,
               | but it's not a new invention.
        
               | calmworm wrote:
               | What you're describing with that quote isn't cynicism.
               | Especially as far as FB is concerned. That is absolutely
               | business as usual for them and has been for years.
        
           | nerdponx wrote:
           | _proxy server to pre-cache /sanitize images and strip
           | tracking identifiers in both directions_
           | 
           | Developing such a tool might be valuable for privacy-
           | conscious application developers.
        
             | cosmie wrote:
             | Google already does it with Gmail[1][2], so it's not
             | unheard of. But it adds another layer of complexity, plus
             | is somewhat antithetical to the privacy viewpoint as it
             | then exposes all of the images to the _app developer_ now
             | since it 's routed through the proxy server instead of
             | direct end-user -> image server requests.
             | 
             | [1] Can't find a page specifically detailing it, but [2]
             | gives a basic synopsis on it in the context of allowing
             | GSuite admins to whitelist internal domains from routing
             | through the proxy.
             | 
             | [2] https://support.google.com/a/answer/3299041?hl=en
        
           | tootie wrote:
           | I'm still dubious. Giphy hit it's peak of power 2-3 years ago
           | and has plateaued or even tapered since then. It was all over
           | reddit and Slack for a while and then the novelty wore off
           | and competitors popped up.
        
           | 83457 wrote:
           | Won't that tracking capability be going away pretty soon?
        
             | cosmie wrote:
             | Cookie-based tracking, sure. But there are plenty of other
             | avenues for fingerprinting. This[1] help doc from Adobe
             | Analytics even makes reference to a Subscriber ID header
             | you can get mobile carriers to give you, if you get onto
             | the carrier's whitelist. Nothing the vendors do
             | device/browser-side to restrict tracking will help if your
             | mobile carrier is transparently appending an identifying
             | header to your request after it leaves your phone.
             | 
             | [1] https://docs.adobe.com/content/help/en/analytics/techno
             | tes/v...
        
               | deadso wrote:
               | This doesn't work for SSL enabled websites, right?
        
               | cosmie wrote:
               | I'm really not certain, as I've never seen an
               | implementation that involved it. There was a lot of stink
               | about it 5 years ago[1], which called out the exact
               | argument of it not working for HTTPS traffic. Which, is a
               | substantially larger portion of traffic now than it was
               | at the time.
               | 
               | But you still see nondescript references to the
               | capability in places like that that up-to-date Adobe
               | Analytics doc, and the carriers aren't trying to use
               | legal means (a la lobbying) to slow down the uptick in
               | HTTPS traffic and preserve their revenue stream. Which
               | leads me to presume they've developed technical solutions
               | that are compatible with HTTPS traffic. They can't really
               | use the spray-and-pay method[2] they were using. But all
               | bets are off when they destination site and the carriers
               | are coordinating with each other, as that coordination
               | can involve technical modifications to facilitate it in
               | addition to just the whitelisting itself.
               | 
               | [1] https://www.ghacks.net/2015/08/31/are-mobile-carrier-
               | injecte...
               | 
               | [2] Some carriers would inject a header into all traffic,
               | and any interested party could slurp them up. But you'd
               | have to pay the carrier to access any of the other
               | information the carrier had for that particular
               | identifier.
        
           | specialist wrote:
           | Keen analysis, thank you.
           | 
           | Paraphrasing: emojis serving as web bugs.
           | 
           | https://en.wikipedia.org/wiki/Web_beacon
        
         | ogre_codes wrote:
         | I was surprised it it carried this kind of valuation too, but I
         | think this is a matter of finding the right buyer. This isn't
         | about revenue, it's another way for Facebook to harvest
         | metrics, this time across competing products.
        
         | basch wrote:
         | The other interesting thing about this one, is that they dont
         | even attempt to license content do they? They dont have any
         | content costs?
         | 
         | Theres been this fake (steal) it till you make it, wild west
         | approach to growth. Youtube, Buzzfeed, Imgur. You just host
         | anybodys content regardless of if the poster is the owner, and
         | once you get to scale, then you handle copyright and creating
         | your own content so you arent as dependent on external
         | creators.
         | 
         | But in Giphys case, they never have to take the extra step.
         | Because they are so short, they are much more likely to pass
         | fair use, and they can just host anybodys anything, barring
         | some illegal fringes, without having to pay for the rights.
        
           | waylandsmithers wrote:
           | Maybe this is a win for everyone then if content owners and
           | creators are able to get paid as a result
        
           | ikeyany wrote:
           | Investors reward asking for forgiveness, not permission. Just
           | ask Uber.
        
           | giarc wrote:
           | I wonder if it's similar to music, where you can play a short
           | piece without compensating the artist? Since most gifs are <5
           | seconds, it's not content stealing.
        
             | basch wrote:
             | it is still stealing[1].
             | 
             | fair use is an affirmative defense, where you say "yes i
             | stole it, but the government should not protect the content
             | owner from me," similar to "yes i injured them, but it was
             | self defense and they do not deserve compensation."
             | 
             | [1]intellectual property violations are not theft in the
             | strictest sense of the word, they don't remove the
             | original. stealing in this context is colloquial.
        
               | saagarjha wrote:
               | Stealing is illegal, as is assault, and you are not
               | convicted of assault in cases of self-defense. Similarly,
               | calling fair use "government sanctioned stealing" is a
               | bit of a stretch.
        
               | basch wrote:
               | That's exactly what it is. Fair use is a government
               | granted exception to intellectual protectionism. The
               | government is the one determining what counts as
               | intellectual property violations, and what counts as
               | exempt from punishment.
               | 
               | Without intellectual property law, you would be free to
               | copy anything. The barrier to copying is the government.
               | The free pass to flaunt their rule, when qualified, is
               | also the government.
        
               | saagarjha wrote:
               | I fail to see how this situation differs from the
               | distinction between assault and self-defense.
        
               | basch wrote:
               | assault and self defense were my analogy of something
               | similar. im saying they are not different in kind. akin
               | to self defense being government sanctioned murder.
        
           | rosywoozlechan wrote:
           | I don't think fair use was meant to be something where you
           | base your entire business around other people's content.
        
             | rhizome wrote:
             | Business models have been created upon flimsier
             | foundations. Come on, capitalists: you've taught us for
             | decades that if someone can make it work, it's above
             | criticism. Are we now discovering moral constraints on
             | profit?
        
           | parineum wrote:
           | Facebook, Twitter and Google (YouTube) have used that
           | strategy to ignore their obligations to filter their content
           | by getting into some type of "too bug to fail" situation and
           | throwing their hands up when they are asked to do their duty.
           | Those products didn't fill a niche by innovating, they filled
           | a niche by ignoring the obligations that were preventing
           | others from filling the niche.
        
             | burrows wrote:
             | I own and operate a flea market. I sell stall usage to
             | merchants who sell their goods at the flea market.
             | 
             | Am I responsible when stolen goods are sold from my stalls?
             | 
             | I own and operate an RV park. Someone is selling illegal
             | drugs from one of the RVs.
             | 
             | Am I responsible for the illegal drug sales?
        
               | esmi wrote:
               | > Am I responsible for the illegal drug sales?
               | 
               | You might not be liable for the sale itself but,
               | depending on the details, you could definitely still have
               | serious legal risk.
               | 
               | https://www.nolo.com/legal-encyclopedia/criminal-acts-
               | activi...
        
             | gundmc wrote:
             | > Facebook, Twitter and Google (YouTube) have used that
             | strategy to ignore their obligations to filter their
             | content by getting into some type of "too bug to fail"
             | situation and throwing their hands up when they are asked
             | to do their duty
             | 
             | I don't think this is quite fair to YouTube. They've spent
             | hundreds of millions of dollars developing ContentID. It's
             | not perfect, but it's without a doubt the most
             | sophisticated system to date. It's a difficult problem, but
             | I don't see how you can say they've "thrown up their
             | hands".
        
               | pbhjpbhj wrote:
               | I thought the DMCA reporting system was basically made
               | for Google (maybe by Google???) so they could have a
               | middle-ground. They shift responsibility to content
               | owners, through the law; then sell themselves as virtuous
               | through ContentID and keep enough infringing content to
               | not too deleteriously effect their platform -- collecting
               | ad revenue even on content they allow that's infringing.
               | 
               | You can say what you like, but that's genius level
               | politics-business IMO.
        
             | rhizome wrote:
             | "Behind every great fortune is a crime."
        
           | timfrietas wrote:
           | GIPHY has agreements with pretty much all the major content
           | studios, including ones historically protective of their
           | content, such as HBO, the NFL and Disney.
        
             | Nextgrid wrote:
             | I think the main problem is not movie studios (where fair
             | use is likely to apply as we're talking about a 10-second
             | GIF out of a 1h+ movie) but all the meme creators on Reddit
             | and other social networks. I assume those make up the
             | majority of GIFs out there and as of now they aren't being
             | compensated or even credited properly.
        
               | Dangeranger wrote:
               | This is an unpopular opinion, but if the meme creator
               | violated copyright when they made the meme, and they want
               | credit for their "derived version" then they need a
               | license.
        
               | rhizome wrote:
               | What would be the infringement? I would say any animated
               | GIF (or whatever) should be defined as fair use across
               | the board, since it's impossible to use it for anything
               | other than criticism or comment. It's not exactly like
               | Beastie Boys vs. Chambers Bros, but it rhymes with it.
        
               | taejavu wrote:
               | Isn't there a gif of the entire first Shrek movie?
        
               | saagarjha wrote:
               | Perhaps, but that's clearly not covered by fair use.
               | Posting the entire Shrek movie as a GIF is not creating a
               | "new meme".
        
               | Nextgrid wrote:
               | I disagree that they violated copyright. If they're using
               | a screenshot or a short clip from a movie that is
               | definitely fair use. On the other hand, what Giphy is
               | doing is copying the _entire_ meme.
        
             | mthoms wrote:
             | >GIPHY has agreements with pretty much all the major
             | content studios, including ones historically protective of
             | their content, such as HBO, the NFL and Disney.
             | 
             | Incredible. What a strange time we live in.
             | 
             | This makes me wonder, does Disney have any say if someone
             | uploads a home-made Mickey gif that is controversial or
             | otherwise damaging to their brand?
        
         | 101404 wrote:
         | It's all about collecting user data and usage data. Not about
         | serving images.
        
       | rofws wrote:
       | The only time I use giphy is through google keyboard (yes, I send
       | a lot of memes). I guess google will have to pay them now? Or
       | will keyboard stop supporting giphy?
        
         | FalconSensei wrote:
         | IMHO they will migrate to something else
        
           | hetspookjee wrote:
           | I read in this thread that Tenor is the Gif service owned by
           | Google. I do wonder why they dont use it in the first place?
        
       | stiray wrote:
       | Nice to know, their domains are going directly to my banned sites
       | list. They have acquired gliphy to extend reach of their pixels
       | and well... I can live without gifs.
       | 
       | (edit: they are already banned. Nothing to do.)
        
       | [deleted]
        
       | rodiger wrote:
       | Gif trends are likely infinitely mineable for consumer trends.
       | This makes sense for Facebook- the goliath grows another inch.
        
         | gabagoo wrote:
         | It's important to have hard data on how many people like The
         | Office
        
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