[HN Gopher] How to use UTM parameters to grow your audience ___________________________________________________________________ How to use UTM parameters to grow your audience Author : yakshaving Score : 8 points Date : 2020-05-20 22:18 UTC (42 minutes ago) (HTM) web link (smashnotes.com) (TXT) w3m dump (smashnotes.com) | petercooper wrote: | I run a newsletter company with almost 500k subscribers. When I | started out 10 years ago, I was a fan of Google Analytics so | added these parameters to all links in my newsletters. This was | uncommon at the time and it turned out to have a huge impact on | our growth as lots of webmasters were glued to their analytics at | the time, wondered who we were, and Googled the name of our | newsletters! I got emails or tweets every week saying as much and | thanking us for linking to them, etc. | | In the last five years it hasn't come up at all as everyone is | doing it and people seem to dig through their analytics less than | ever before, but if it helps you track links to _your own_ | content, as being shown in the article, it 's certainly worth a | go. | | Another amusing point is that HN didn't used to strip these | parameters, so sometimes I could see when people had reposted | things from our newsletters on to HN (and kept the utm params in) | which was always a buzz :-) ___________________________________________________________________ (page generated 2020-05-20 23:00 UTC)