[HN Gopher] How to use UTM parameters to grow your audience
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       How to use UTM parameters to grow your audience
        
       Author : yakshaving
       Score  : 8 points
       Date   : 2020-05-20 22:18 UTC (42 minutes ago)
        
 (HTM) web link (smashnotes.com)
 (TXT) w3m dump (smashnotes.com)
        
       | petercooper wrote:
       | I run a newsletter company with almost 500k subscribers. When I
       | started out 10 years ago, I was a fan of Google Analytics so
       | added these parameters to all links in my newsletters. This was
       | uncommon at the time and it turned out to have a huge impact on
       | our growth as lots of webmasters were glued to their analytics at
       | the time, wondered who we were, and Googled the name of our
       | newsletters! I got emails or tweets every week saying as much and
       | thanking us for linking to them, etc.
       | 
       | In the last five years it hasn't come up at all as everyone is
       | doing it and people seem to dig through their analytics less than
       | ever before, but if it helps you track links to _your own_
       | content, as being shown in the article, it 's certainly worth a
       | go.
       | 
       | Another amusing point is that HN didn't used to strip these
       | parameters, so sometimes I could see when people had reposted
       | things from our newsletters on to HN (and kept the utm params in)
       | which was always a buzz :-)
        
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       (page generated 2020-05-20 23:00 UTC)