[HN Gopher] How does the Gmail unsubscribe button work?
       ___________________________________________________________________
        
       How does the Gmail unsubscribe button work?
        
       Author : jivings
       Score  : 290 points
       Date   : 2020-05-29 15:14 UTC (7 hours ago)
        
 (HTM) web link (blog.leavemealone.app)
 (TXT) w3m dump (blog.leavemealone.app)
        
       | somurzakov wrote:
       | is there a way to unsubscribe from junk mail in my physical
       | mailbox owned by USPS ?
        
         | phantom784 wrote:
         | https://dmachoice.thedma.org/ but it costs a few dollars.
         | 
         | You can also contact the company directly and ask to be removed
         | from their list.
        
       | 0x0 wrote:
       | If I get spam mails on lists I never signed up for, I either hunt
       | down the X-Abuse header and report there (if they use a reputable
       | bulk mailing service), otherwise I just paste the entire email on
       | members.spamcop.net
        
         | inetknght wrote:
         | > _if they use a reputable bulk mailing service_
         | 
         | If they use a reputable bulk mailing service instead of using
         | their first-party domain then they are indistinguishable from a
         | phishing attack.
        
           | judge2020 wrote:
           | No, a reputable bulk mailing service can still send from
           | their customers' principal domains with spf/dkim set up to
           | include that service's info.
        
             | inetknght wrote:
             | > _No, a reputable bulk mailing service can still send from
             | their customers ' principal domains with spf/dkim set up to
             | include that service's info._
             | 
             | Tell that to the links in the email that go to the
             | reputable service's click aggregation service.
        
           | BGZq7 wrote:
           | > If they use a reputable bulk mailing service instead of
           | using their first-party domain then they are
           | indistinguishable from a phishing attack.
           | 
           | With most bulk mailing services, the message will come from
           | the "first-party domain". They will have configured that
           | service as a legitimate sender for the domain via SPF/DKIM
           | DNS records.
        
             | inetknght wrote:
             | > _With most bulk mailing services, the message will come
             | from the "first-party domain". They will have configured
             | that service as a legitimate sender for the domain via
             | SPF/DKIM DNS records._
             | 
             | It's not just the from:marketing@firstparty.com that I'm
             | talking about. If the unsubscribe link does not _also_ go
             | to firstparty.com, then it 's still indistinguishable from
             | phishing.
        
         | [deleted]
        
       | pm90 wrote:
       | It's really amusing to me that the top comments on this posts
       | seem to be HN users complaining about spam and if this button is
       | useful or not.
       | 
       | I had to dive into this a bit for something and work and it's
       | just fascinating how much effort has been spent in trying to
       | combat spam, build a reputation based system for emails etc. And
       | this article does an amazing job of explaining list-
       | unsubscribe...although the RFC is pretty easy to read too!
        
       | gws wrote:
       | I follow these rules:
       | 
       | 1) if I never signed up goes immediately to SPAM
       | 
       | 2) if I did signed up I make the effort of going through their
       | unsubscribe procedure
       | 
       | 3) if I still get emails after (2) goes to SPAM
        
         | nikeee wrote:
         | I follow a similar procedure, with one more step:
         | 
         | 1) If I never signed up goes immediately to SPAM.
         | 
         | 2) If I did signed up I make the effort of going through their
         | unsubscribe procedure.
         | 
         | 3.1) If I still get e-mails after (2), I file a request for my
         | personal data under the GDPR (EU citizen here).
         | 
         | 3.2) Once I got that, I use the GDPR to delete all of the data
         | associated with my account / e-mail address.
         | 
         | 4) If I still get e-mails after (3), it goes to SPAM.
         | 
         | With step 3, I hope that I can make them notice their bad
         | behaviour. My goal is to drive up the costs of that behaviour
         | (so they get incentivised to change it). Also, I'm generally
         | interested in the personal data that a service has associated
         | with me.
        
           | londons_explore wrote:
           | Nearly any business that gets more than a handful of GDPR
           | requests has fully automated it.
           | 
           | It costs them nothing to process your request - you're
           | wasting far more of your time crafting the request than of
           | theirs.
        
             | nikeee wrote:
             | In the few cases that got a GDPR request, I actually talked
             | to humans. Also, a human has to read my mail in the first
             | place.
             | 
             | Note that I'm also doing this because I'm interested in the
             | data, so its much less waste of time.
        
         | psadauskas wrote:
         | I have these rules:
         | 
         | * Message body contains "unsubscribe" -> Skip inbox, archive
         | 
         | * Message body contains "webinar" -> Skip inbox, mark as spam
        
         | pvarangot wrote:
         | I try to do that, but a lot of legitimate services send me
         | mails because someone else trying to sign up with my email and
         | they don't do verification right. Part of the problem is having
         | a very simple Gmail address, but also another part of the
         | problem is that companies think that since someone tried to
         | validate my email as theirs now they can spam it.
        
           | gws wrote:
           | Yeah, it drives me insane, once someone used my email to
           | sign-up on eBay and started buying sex toys. Can't believe
           | eBay didn't do email verification. I was at work and started
           | getting emails like congratulations, your dildo is on its
           | way, with pictures.
        
       | dweekly wrote:
       | http://help.mail-list.com/m/59114/l/558254-rfc-2369-list-uns...
       | 
       | There's and RFC for List-Unsubscribe headers.
        
       | meritt wrote:
       | I just mark as spam. Too many unsubscribe links want me to type
       | in my email address, ain't nobody got time for that.
       | 
       | If it's a newsletter I actually signed up for, I respect that and
       | will unsubscribe, but the majority is unsolicited spam where a
       | company feels is OK because I happened to have bought a product
       | they can now email me 8 times a day.
        
       | numakerg wrote:
       | My naive suggestion. "Hard" unsubscribe button that tosses all
       | future emails from this list in the trash and mails the sender a
       | note that the address has unsubscribed from this list and all
       | future emails will be ignored.
       | 
       | Gmail has over a billion active users. Mailing lists will
       | probably adapt to whatever crumbs Google leaves on the doorstep.
        
       | throwawaysea wrote:
       | The worst are emails that require a login or other input
       | information on their unsubscribe page, or ones where the mobile
       | unsubscribe page does not work. I report these as spam just so
       | they are punished for the dark pattern, but I think these might
       | also be violations of the CAN SPAM act.
        
       | tregsthedev wrote:
       | Nice Post.
        
       | boltzmannbrain wrote:
       | It doesn't.
        
       | zitterbewegung wrote:
       | Anyone know how the macOS / iOS unsubscribe button works?
        
         | jivings wrote:
         | It's probably very much the same!
        
         | [deleted]
        
       | seph-reed wrote:
       | So what's wrong with hitting spam?
        
         | [deleted]
        
         | gumby wrote:
         | When you ark it as spam it helps train google's spam fighting
         | that mail like that is spam.
         | 
         | Now if it's unsolicited stuff -- SPAM -- no problem. But if
         | it's a list you once signed up for and now no longer want,
         | you're telling google -- for everyone -- that mail like that is
         | spam. Even people who signed up for it (like you did) and still
         | want it. That's unfair to the company and unfair to all those
         | other people too.
         | 
         | But someone randomly blasting you with crap as is the usual
         | case (and I includes that company you once did business with
         | and who signed you up without your permission): that's what the
         | spam button is for.
        
         | NikolaeVarius wrote:
         | It clutters up spam
        
         | macspoofing wrote:
         | Especially since in many instances, you don't actually want a
         | dialogue with the spammer. I don't want to 'unsubscribe' myself
         | given that I didn't 'subscribe' myself in the first place.
         | Also, why would I let the spammer know that I read the email
         | and my email is active?
        
           | jagged-chisel wrote:
           | In this case, you're doing the right thing: you didn't ask
           | for it, it's spam. Presumably, you classifying it as spam
           | helps the spam filter learn and apply that knowledge to
           | others' inboxes, too.
        
         | nickthegreek wrote:
         | They still come to me when I hit spam, and the unsubscribe
         | button doesn't always work either. I still find myself using
         | the distributors unsubscribe button most of the time.
        
         | guptaneil wrote:
         | For the mailing list owner, it's bad because then their emails
         | are more likely to end up in the spam folder for other
         | subscribers too.
        
           | MereInterest wrote:
           | For the mailing list owner, that's a risk that comes with
           | sending out spam. If I have no prior relationship with a
           | company, then I have no reason not to mark an email as spam.
           | If I have a prior relationship with a company, but they are
           | sending out unrequested emails, then I should mark it as
           | spam. For example, if an email address is provided for
           | package delivery updates, but is then used for unrequested
           | periodic advertisements, that is spam.
        
             | guptaneil wrote:
             | What if it's a mailing list you signed up for but lost
             | interest in?
        
               | MereInterest wrote:
               | In that case, I do have an obligation to unsubscribe
               | rather than reporting the email as spam. I view the
               | "report spam" button as a form of punishment, meant to
               | disincentivize bad behavior. Misuse of email addresses
               | should come with the risk of having all emails marked as
               | spam. Losing interest in a mailing list that previously
               | interested me is an expected result over time, and would
               | not be appropriate to report as spam.
        
             | hundchenkatze wrote:
             | Yes, but GP was asking about consequences of clicking the
             | spam button vs just unsubscribing. Sure if you start
             | getting unsolicited emails, by all means click that Spam
             | button. However, if you're just tired of getting delivery
             | updates just unsubscribe.
        
           | ocdtrekkie wrote:
           | This is why I'm glad I use an email service with a
           | personalized spam filter. Gmail's spam filter too heavily
           | assumes one person's spam is everyone's spam.
           | 
           | Whereas mine is pretty reliably never sending false positives
           | to my spam folder. Fastmail wins again.
        
           | notyourwork wrote:
           | Spam is spam. The sad state of things is that people are
           | bombarded with garbage, exponentially worse than the physical
           | mail system used to be.
           | 
           | The engagement and conversion rate on email is so low that
           | the volume continually increases to convert further.
        
             | guptaneil wrote:
             | What about a mailing list you signed up for and enjoyed at
             | first, but lost interest after one year? Was that email
             | always spam? Is it spam now?
             | 
             | Not all messages that get put into the spam folder are
             | actually spam. There's a wide variety of emails that aren't
             | spam, but also aren't necessarily wanted anymore either.
             | Those are the ones this article is focusing on. Make it
             | easy for your readers to unsubscribe so they don't call you
             | spam.
        
             | antsar wrote:
             | > exponentially worse than the physical mail system used to
             | be
             | 
             | Really? Ignoring the "Spam" folder (which I never check), I
             | get _way_ less junk email than snail mail. And the snail
             | mail is reliably 95% unsolicited garbage.
             | 
             | To be fair, Fastmail lets you set rules to route stuff to
             | Junk, whereas USPS actively facilitates routing garbage to
             | your mailbox [0].
             | 
             | [0] https://www.usps.com/business/advertise-with-mail.htm
        
           | JshWright wrote:
           | I generally click "unsubscribe" in the email, then if I have
           | to do more than click a big, obvious confirmation button on
           | that page I close the tab and flag it as spam.
        
             | eli wrote:
             | Fun fact: at least in the US, the CAN-SPAM law is actually
             | pretty specific about how unsubscribe pages work. If it
             | requires more than typing your email address and clicking a
             | button then it is probably not compliant.
        
               | choward wrote:
               | Why are they even allowed to make you type your email
               | address? I used different email addresses for everything
               | I sign up for so I have to go back to the email to see
               | what I used. Very inconvenient.
        
               | eli wrote:
               | It's not a great law and it was passed almost two decades
               | ago. This is actually one of the parts they got mostly
               | right.
        
         | jivings wrote:
         | Personal preference, but I feel like unsubscribing or hitting
         | spam is you sending your sentiment back to the sender in two
         | different ways.
         | 
         | If you unsubscribe you're saying that you're no longer
         | interested in the list, you see the merit but don't want to
         | receive it any more for whatever reason.
         | 
         | If you hit spam you're saying this email should never have come
         | to me, or I don't want to expend the effort to stop it from
         | coming to me.
         | 
         | If the sender makes unsubscribing as easy as hitting spam (by
         | making sure the Gmail unsub button works for example) then they
         | make it more likely for their recipients to send the
         | appropriate feedback - ie not hit the spam button.
        
         | eli wrote:
         | Github notifications that you signed up for but now don't want
         | any more aren't spam.
         | 
         | Marking them as spam messes with Github's deliverability to all
         | GMail users and may prevent you from getting notifications in
         | your inbox in the future if you decide to sign up again.
        
           | joombaga wrote:
           | Should I be concerned with how Google treats my signal
           | globally? Honest question. If I were Google I'd recognize
           | that how the email is stopped before getting to a user's
           | inbox probably won't matter to them and factor that into how
           | the unsubscribe and mark as spam buttons work. As a user I
           | expect my treatment of "mark as spam" on a GitHub
           | notification to be more heavily weighted in my personal spam
           | algorithm than the global spam algorithm.
        
             | eli wrote:
             | I don't think anyone outside Google knows the exact
             | details, but GMail clearly calculates a global reputation
             | score for each sender that is influenced by what percentage
             | of recipients mark its messages as spam. Then there's some
             | additional weighting on top of that based on your personal
             | actions.
             | 
             | Additionally most reputable email senders have a "feedback
             | loop" set up with Google, Hotmail, and Yahoo where clicking
             | that Report Spam button actually passes your email address
             | back to the sender's email system. For example if you click
             | Report Spam on one of our email newsletters in GMail, we
             | will flag your record in our database and not send you any
             | more messages even if you specifically sign up for a
             | newsletter in the future. (Please don't test this.)
        
         | amelius wrote:
         | Because Google trains its spam filters on user feedback.
         | 
         | If people start unsubscribing by hitting spam, then those users
         | who still want to receive the mailing may have to search for it
         | in their spam boxes.
        
         | silviogutierrez wrote:
         | I try to be reasonable here. If it's something from a business
         | I transacted with in the past or recognize the name, I will
         | unsubscribe. I don't consider it spam. And I don't want to hurt
         | their reputation.
         | 
         | I do keep track of if I already unsubscribed from a related
         | list. Sometimes "unsubscribe from all" is completely ignored.
         | Which really angers me.
         | 
         | If it's a random, clearly bought newsletter list from a related
         | list, it depends on my mood. Likely spam.
         | 
         | Other notorious example: business A founder also founds
         | (unrelated) business B. They just email their entire A client
         | base with zero association to A. Big peeve of mine.
         | 
         | -- Edits (some more ramblings) --
         | 
         | My personal favorite: the "I want to receive marketing email"
         | checkbox that rechecks if you have an unrelated issue with your
         | transaction. Say, invalid CC details.
         | 
         | Still, even with these boxes, I think my standard is just: "I
         | did business with them, I will get at least 1 marketing email.
         | I'm ok with that. I will unsubscribe and not hear from them
         | again." Anything past that is unacceptable.
         | 
         | To be clear: that's not how I think it should be. It's just how
         | businesses, even small, genuine mom and pop shops, have been
         | taught to operate. It's cultural. It reminds me a lot of
         | tipping in the US. I'm vehemently anti-tipping "culture"
         | because a standard 20% is the opposite of rewarding for
         | performance. But I still tip at a baseline of 18%+.
         | 
         | It's too ingrained. And I'm not going to protest by not tipping
         | and try to change it.
         | 
         | I think we've come too far unless changed by law or restaurant
         | management. Same goes for marketing emails.
        
           | Swizec wrote:
           | > Sometimes "unsubscribe from all" is completely ignored.
           | Which really angers me.
           | 
           | I have a big problem with this and never know what to do.
           | 
           | Person buys my course after following newsletters for a
           | while. All good.
           | 
           | I put them on a followup list that helps guide them through
           | the course and keep them on track. All good.
           | 
           | They get a newsletter they don't like and unsubscribe.
           | 
           | Now they stop getting followup guidance emails for the
           | course. This is a problem. Almost certain not what they
           | wanted to happen either. But okay I honor it.
           | 
           | A while later I make a huge update to the course or migrate
           | to a new platform. I need to tell every buyer that their
           | account is moving. But some have unsubscribed from all
           | emails.
           | 
           | Do I add them back or not?
        
             | reaperducer wrote:
             | When in doubt, they're opted out.
             | 
             | Do you really want to open yourself up to being banned by
             | your new platform, or facing a lawsuit over pennies in
             | revenue?
        
               | Swizec wrote:
               | They purchased lifetime access to the content. Should I
               | not give it to them just because they didn't like an
               | email once?
               | 
               | Imagine being grumpy at a Starbucks barista once and now
               | you can't get Starbucks again ever anywhere.
               | 
               | Or a better example: You opted out of email now you can't
               | reset your password. Sorry can't email you the link.
        
               | reaperducer wrote:
               | Why would unsubscribing from your newsletter stop them
               | from accessing the content? Is the content only delivered
               | via the newsletter from which they unsubscribed?
        
               | Swizec wrote:
               | > A while later /../ migrate to a new platform. I need to
               | tell every buyer that their account is moving. But some
               | have unsubscribed from all emails.
               | 
               | They unsub'd all meaning "no more emails ever" as you
               | said. How do I tell them the stuff moved if they don't
               | want to be contacted ever again ever?
        
               | reaperducer wrote:
               | You don't have to. When they can't find you, assuming
               | they miss your content, they'll use this miracle tool
               | called a "search engine" to find you.
        
             | wastedhours wrote:
             | > Now they stop getting followup guidance emails for the
             | course.
             | 
             | This might be the ex-marketer coming out in me, but surely
             | the course guidance emails could be considered
             | transactional to the service and be honoured by a different
             | opt-in/out policy to the newsletter?
             | 
             | > I need to tell every buyer that their account is moving
             | 
             | Again, this use case isn't marketing, and should very much
             | be allowed as a requirement to keep people informed about
             | the use of their data. In the same way a "change password"
             | email is allowed to be sent.
        
               | Swizec wrote:
               | But my email platform doesn't do that. When you hit
               | "unsub all" you _unsub all_
               | 
               | That's the tricky part that most "ew email is spam" folk
               | forget. The definition of "all" can be super nuanced and
               | most people don't think about it.
        
               | antsar wrote:
               | From the sidelines, I'd think the answer is that your
               | email platform should have that feature, or you should
               | consider using entirely separate flows/tools for
               | transactional emails and marketing emails. Not a lawyer,
               | but AFAIK transactional emails are not subject to Spam
               | rules & don't even need to have an "Unsubscribe" link.
               | Mixing the two is just causing yourself needless pain.
        
               | Swizec wrote:
               | > From the sidelines, I'd think the answer is that your
               | email platform should have that feature
               | 
               | It does. But the user clicked "No I want to unsubscribe
               | all"
        
               | antsar wrote:
               | Can you rephrase the choices?
               | 
               | - Unsub from this marketing topic.
               | 
               | - Unsub from all marketing mails. You will continue to
               | receive paid course content; to terminate see [account
               | deletion request page].
               | 
               | On the account deletion page, make it clear that they'll
               | lose out on further paid content, don't come back crying,
               | blah blah.
        
           | reaperducer wrote:
           | _I try to be reasonable here. If it 's something from a
           | business I transacted with in the past or recognize the name,
           | I will unsubscribe. I don't consider it spam. And I don't
           | want to hurt their reputation._
           | 
           | I'm the same way. Except for two: Staples and eBay.
           | 
           | Staples will send me three e-mails asking me to review a
           | product that I ordered, but that Staples hasn't even shipped
           | to me yet. Spam.
           | 
           | Recently I purchased one item from eBay using the Guest
           | Checkout feature because I don't have an eBay account, and
           | don't want one. Now eBay sends me e-mails all the time. In
           | order to unsubscribe, I'm instructed to sign in to an account
           | I don't have. Spam.
        
           | rlpb wrote:
           | > If it's something from a business I transacted with in the
           | past or recognize the name, I will unsubscribe. I don't
           | consider it spam.
           | 
           | I do consider it spam, unless the email is actually _about_ a
           | previous transaction. I don 't equate doing a transaction
           | with a business with permission for them to bother me about
           | something unrelated.
        
           | inetknght wrote:
           | > _I try to be reasonable here._
           | 
           | I try to be a little more reasonable here. If it's a business
           | that required me to sign up to do business with them and
           | didn't allow me to opt out of their marketing emails then I
           | have no problem whatsoever clicking the Spam button. And, if
           | their marketing emails go to a third party domain -- such as
           | a bulk emailer -- then it goes into the Phishing bucket
           | _regardless_ of whether or not I opted out of their marketing
           | emails.
        
             | dvtrn wrote:
             | So much of my "spam" is from services I definitely signed
             | up for because I have a legit use for, Or product I'm glad
             | to pay a fair price for, but they never even asked if I
             | wanted to get emails from them during signup/checkout-the
             | emails just start coming in.
             | 
             | What's the deal with this?
        
               | frenchy wrote:
               | I suspect it's because it works for enough people that it
               | pays off.
               | 
               | Every now and then I forget how annoying it was last
               | time, and I think it would be nice to donate money to
               | some sort of charity, and then they proceed to spam me
               | for the following year. A couple years later I forget
               | about he experience, and the cycle begins again.
        
               | ryanianian wrote:
               | I donated $20 to doctors without borders four years ago
               | (a friend wanted that in lieu of bday presents). I've
               | since gotten close to 50 letters from them and other
               | charities. That cost far outweighs the $20 I gave them.
        
               | dvtrn wrote:
               | Was this part of that feature happening on Facebook where
               | people can create "campaigns" or just an ad hoc request
               | to donate?
        
               | ryanianian wrote:
               | She requested it on facebook via one of those things, but
               | I donated directly on their website since..facebook.
        
               | dvtrn wrote:
               | I experienced this after donating money and volunteering
               | a few days to support a local public defense charity for
               | people who can't afford legal representation, but then I
               | started getting emails from _other_ charities. I once
               | decided to let this ride and see how far that email
               | address would go (signed up using a gmail account with a
               | "+charity_name").
               | 
               | In the span of two years the following happened:
               | 
               | * Original Charity I actually donated money to started
               | emailing me
               | 
               | * then a second local charity I did NOT donate money to
               | 
               | * then I began getting messages from a local political
               | candidate who was friendly with first charity
               | 
               | * soon after that Another local political candidate
               | 
               | * Then a statewide political action committee.
               | 
               | At no point in that original donation flow was I ever
               | even asked "can we email you other communications?" I
               | presume the "we will share your email with anyone we damn
               | well please" was baked into whatever boilerplate privacy
               | policy existed in the background of the site they used to
               | collect and process donation payments. Which is a whole
               | other problem.
               | 
               | Is "getting out of hand" a hyperbolic reaction to how
               | cavalier the use of mailing lists and newsletters have
               | become when people sign up just to use a personal finance
               | app or donate to causes?
        
               | frandroid wrote:
               | Because people like the GP and the GGP click "Spam"
               | instead of the unsubscribe link/process for these
               | services. (I do the same if I can't unsubscribe easily.)
               | Any service that requires me to login to unsubscribe,
               | rather than provide a tokenized unsubscribe link in the
               | email, can suck it.
        
               | inetknght wrote:
               | > _GP and the GGP click "Spam" instead of the unsubscribe
               | link/process for these services._
               | 
               | If the unsubscribe link goes to a third party site, it's
               | literally indistinguishable from a phishing attempt.
        
               | corobo wrote:
               | you worried they might get the email address they just
               | emailed you on out of you?
        
             | [deleted]
        
           | munificent wrote:
           | _> Other notorious example: business A founder also founds
           | (unrelated) business B. _
           | 
           | The worst for me is if you donate to one political campaign,
           | once, you will be on every mailing list for every single
           | candidate in that party for every single election; in every
           | single country, state, county, province, parish, district, or
           | city; forever.
           | 
           | I know that's how politics works today, but, Jesus, the #1
           | thing making me not want to participate in one of the major
           | parties is this.
        
           | ryanianian wrote:
           | People abusing their existing platforms is a huge problem;
           | the incentives are all wrong.
           | 
           | This is an extremely common annoyance of mine with
           | Kickstarter campaigns. I back a lot of projects, and it's
           | insane how many creators abuse the "project updates" system
           | to promote other projects, often totally unrelated and from
           | totally different creators. They're clearly getting paid for
           | these promotions. I can't just "unsubscribe" from the updates
           | because I do need to be aware of "real" updates that may
           | require my input/action.
           | 
           | And many apps that rely on push-notifications for their core
           | functionality are polluting these streams with ads. Uber
           | basically admits this: they send ride updates by sms because
           | they know people turn off their ad-filled push notifications.
           | 
           | My town is also using its covid-emergency-updates sms system
           | to advertise local composting.
           | 
           | This is becoming an acceptable practice, and it seems
           | impossible to filter the cruft.
        
             | _jal wrote:
             | I take a very hands on approach with these people.
             | 
             | They get a mail saying one more spam from them and I will
             | ensure I never buy anything they make again, add them to
             | blacklists and tell other people they are spammers.
             | 
             | They tend to go the attack/whine route about being a
             | struggling entrepreneur, and I try to educate. Of the ones
             | who actually engage, about 1/3 seem to come around, which I
             | consider a pretty good rate. (I follow through with the
             | rest. They're just shithead spammers.)
        
       | cosmodisk wrote:
       | At work we have about 200K mailing list we target after some
       | segmentation is done,so it's about a few thousand people for any
       | give campaign. We had some settings wrong,which meant thst no
       | reply wasn't enabled.People would rather respond to an email and
       | ask to unsubscribe or rant about it but rarely click unsubscribe
       | button.
        
         | saghm wrote:
         | > People would rather respond to an email and ask to
         | unsubscribe or rant about it but rarely click unsubscribe
         | button
         | 
         | It's a bit ironic to complain about getting unwanted emails
         | from a bunch of users when they're literally just replies to
         | unwanted emails that you sent them
        
           | cosmodisk wrote:
           | I'm not complaining- it was merely an observation.
        
         | humaniania wrote:
         | The tiny font link at the very bottom that's light grey on a
         | white background?
        
       | TLightful wrote:
       | TL/DR: It doesn't.
        
       | ndesaulniers wrote:
       | Multiple times the gmail unsubscribe button has removed me as
       | moderator from mailing lists I moderate!
       | 
       | I tend to use the checkboxes to mark groups of emails as spam,
       | then also chosen "unsubscribe me" without checking where they
       | came from (since I don't want to open them).
       | 
       | When it happens to be spam sent to a mailing list, this feature
       | unsubscribes you from the mailing list. When it's a Google group
       | you moderate, good bye moderator status! Oops! (Filed a bug
       | internally about this, no status updates so far.)
        
       | einpoklum wrote:
       | > If you use Gmail or frequently send mailing list emails
       | 
       | Now that's your problem right there. _Don't_ use Gmail. You're
       | not just giving up your own privacy, you're hurting the privacy
       | of everyone who corresponds with you. There are plenty of non-US
       | free email providers, and many/most of them are at the very least
       | much better than Google in this respect.
       | 
       | Also _use a mail client_, not your browser. Thunderbird, KMail,
       | evolution - even (ugh) Outlook.
        
         | jdm2212 wrote:
         | This comment isn't constructive or substantively related to the
         | article it's on. But on the subject of privacy:
         | 
         | I'd rather have my data in the hands of Google -- a company
         | with strong compliance and the world's best non-government
         | infosec outfit -- than in the hands of any of the other
         | companies listed.
        
       | jeffbee wrote:
       | The bit at the bottom about the unsubscribe button appearing or
       | not might be based on sender reputation?
        
         | jivings wrote:
         | Nice! Do you have a source for that?
        
           | jeffbee wrote:
           | No, so I reworded it as more of a question.
        
           | Sephr wrote:
           | Source: https://gmail.googleblog.com/2009/07/unsubscribing-
           | made-easy...
        
       | Giorgi wrote:
       | Quick tip: it does not.
        
       | factorialboy wrote:
       | Unsubscribe is a confirmation to spammers that your email is
       | indeed real.
        
         | koheripbal wrote:
         | Doesnt a lack of a bounce already confirm it's real?
        
           | [deleted]
        
         | CryptoBanker wrote:
         | Yup, I just send straight to spam. Haven't missed an important
         | email in 8 years yet
        
       | adrianmonk wrote:
       | I love the idea of the Gmail unsubscribe button, but
       | unfortunately I can't bring myself to use it.
       | 
       | The issue is that there are good-faith and bad-faith unsubscribe
       | links. Clicking the unsubscribe button can thus either have a
       | good outcome (less junk mail) or a bad outcome I ardently want to
       | avoid (letting a spammer know my address is active).
       | 
       | I'm sure Google knows this and does some verification and
       | detection to try to prevent that bad outcome, but as an end user,
       | I don't have much visibility into how well that works. It's a
       | hard problem, but Google is smart, so it's _possible_ they 've
       | solved it, but I don't really know whether they _actually_ have.
       | 
       | So in practice, I always read over the email in question
       | carefully to try to judge for myself whether it's safe to click
       | the unsubscribe link at the bottom. It's annoying, but the effort
       | seems worth it.
        
         | crdrost wrote:
         | PSA that there was a sort of "email 2.0" spec called "Internet
         | Mail 2000" (which gives you an idea of how long ago this was,
         | heh) by djb, that would have partly eliminated all this crap.
         | The idea is that you can pay the cost of read receipts (which
         | are kind of a superset of what you are concerned about) to
         | structurally disadvantage spamming so much (by forcing it to
         | tether itself to DNS) that it ceases to be a viable marketing
         | model; spam that is big enough to generate revenue is also
         | either big enough to be caught or spread out enough among new
         | domain registrations that the cost easily swallows the revenue.
         | The struggle is that nobody likes read receipts, so one is
         | stuck trying to define some sort of "halfway between" system to
         | try and invalidate the read receipts, "sometimes you have to
         | store the message until the person wants to read it, but
         | sometimes Gmail will download it before the person reads it, so
         | this signal is unreliable for whether it was actually read."
        
           | wyldfire wrote:
           | Isn't that similar to the idea behind hashcash [1]? I don't
           | know -- was hashcash used anywhere? Or were the ideas there
           | leveraged in stuff like DKIM/SPF?
           | 
           | [1] https://en.wikipedia.org/wiki/Hashcash
        
             | crdrost wrote:
             | Hashcash is a different idea with the same goal of making
             | certain email behaviors financially infeasible by tying
             | emails to a more limited resource. The limited resource in
             | IM2000 is -- well, that's complicated, I would say internet
             | domains but someone else might say something like network
             | availability. But in Hashcash it is clearly processor
             | cycles.
             | 
             | Hashcash is "used anywhere" in the sense that it's the idea
             | behind bitcoin. There's a duality here where the very
             | introduction of limited scalable resources which makes a
             | cryptocurrency possible, also can be used in a different
             | way to make spam impossible.
             | 
             | In that duality it is actually kind of interesting to think
             | about IM2000. One would imagine a cryptocurrency based on
             | something like "proof of network bandwidth shared" or
             | something, which would be really hard to theoretically
             | formalize. But if you could get a secure definition then
             | that fundamental idea becomes rather explosive. Like I
             | imagine a sort of viral peer-to-peer filesharing network
             | kind of like BitTorrent which would end up as a sort of
             | alternative to the World Wide Web; whereas there are huge
             | clusters of bitcoin miners right now trying to chug out
             | more proofs-of-work, in that situation you would have large
             | numbers of proxy hosts trying to mirror more and more files
             | online.
             | 
             | Right now it would be possible to do some really nasty
             | things to bitcoin by designing software which stores
             | arbitrary files in the spare bits in the ledger. If that
             | software becomes really widespread then inevitably someone
             | uses it to upload MP3s or, worse, illegal pornography and
             | those things get ossified into the Bitcoin ledger and you
             | cannot remove public access to that content without taking
             | down the entire blockchain; probably what happens in
             | practice is that the sharing software itself gets demonized
             | as "only pirates/perverts use that sharing software." But
             | one is immediately confronted with concerns about "hey if I
             | download the blockchain am I technically performing an
             | illegal action" to which the legal answer is probably "yes"
             | at that point. The law doesn't usually care about whether
             | you need sophisticated software to decode that crap.
             | 
             | If you had a cryptocurrency that was based on "I hosted and
             | transmitted data, but I don't know what that data was" then
             | I think you would have a sort of robustness to the network,
             | maybe, where the offending data is not in the ledger. With
             | that said, probably it gets a similar stigma as "only
             | pirates/perverts use that, all the rest of us use the web."
        
         | mrlala wrote:
         | >or a bad outcome I ardently want to avoid (letting a spammer
         | know my address is active).
         | 
         | Honest question- why does this really matter? Or at least
         | matter to any degree where you would rather have more junk mail
         | than potentially stop spam/undesired emails.
         | 
         | If a spammer sends out 1000 emails and gets 100 bouncebacks..
         | then they keep on sending to the other 900. You are one of
         | those 900 and you click unsubscribe.. sure, they can detect
         | that your email is active. But are they really going to stop
         | sending to otherwise? It's not like people are constantly
         | changing email addresses these days.. if I were a spammer and I
         | had a valid list, I would basically assume that's a valid email
         | if I don't get a bounceback.
         | 
         | So I just don't get how detecting that someone attempted to
         | unusbscribe is that much of a 'tell'.
        
           | eitland wrote:
           | A number of years ago there was even a story about someone
           | going undercover at a spamming operation and one key takeaway
           | was that - at least at that place - the boss was very clear
           | internally about actually removing people who tried to
           | unsubscribe.
           | 
           | I cannot vouch for the story but it looked as legit as the
           | average HN story back then so it might be true (or not).
        
             | mrlala wrote:
             | I can believe that- otherwise why would you try to continue
             | to scam/spam someone over email who is clearly trying to
             | unsubscribe.. meaning they realize it's spam/scam.
             | 
             | The goal is to find people who don't know any better..
        
           | ipython wrote:
           | Same reason phone spammers robocall numbers to see who picks
           | up... if you "engage" then you are a way more valuable target
        
             | mrlala wrote:
             | Eh I wouldn't say clicking an unsubscribe is engaging in
             | the same way at all.
             | 
             | Wouldn't someone who is like "this is spam, get me off the
             | list" be way LESS likely to be a good scam target?
        
               | johannes1234321 wrote:
               | So they just hit you with the wrong message and have to
               | try something else.
        
       | pricci wrote:
       | I'm always fearful of clicking unsubscribe. It's a way of telling
       | the spammer "hey, this email is really used by a real human, spam
       | the hell out of me"
        
         | bfdm wrote:
         | I'm fairly sure that spammers are sending legitimate-
         | lookingailing list type spam to do exactly this. Appear like
         | misdirected mail to catch email addresses.
        
         | bentcorner wrote:
         | This is why I usually hit the Report Spam button. Sometimes
         | I'll receive a legit looking email that I plausibly signed up
         | for but don't remember - I could follow the unsubscribe
         | link/hit unsubscribe and be a good citizen, but at that point
         | the safer thing to do is to not interact with the mail and let
         | Gmail know I don't want this anymore.
         | 
         | I'd rather receive the mail and let Gmail put it into a
         | blackhole than try to solve the problem upstream myself and
         | have the small possibility that I either miss a newsletter and
         | get spam anyway, or tip off some system that my email address
         | is "real".
        
         | hart_russell wrote:
         | I've been smashing that unsubscribe button in my email for
         | years. I've never had a problem in that arena. I'm usually at
         | inbox zero.
        
         | mattbeckman wrote:
         | Once you open the email, a tracking pixel will fire (usually an
         | <img> tag), which is far more useful to the email marketer.
         | 
         | Unsubscribe is your best bet as honoring opt-outs are protected
         | by the CAN-SPAM act.
        
           | hu3 wrote:
           | Gmail doesn't load images until I athorize:
           | 
           | https://i.imgur.com/RZ93VIU.png
        
             | BenjiWiebe wrote:
             | Thunderbird doesn't either.
        
         | RussianCow wrote:
         | I have a feeling that the successful delivery of the email to
         | your inbox has already accomplished this.
        
         | ptmcc wrote:
         | Any remotely legitimate mailing list will respect unsubscribe
         | requests, lest they run afoul of the CAN-SPAM act and/or start
         | getting blacklisted.
         | 
         | Years ago I worked at a large email service provider for bulk
         | mailings on behalf of large customers and we took unsubscribes
         | very seriously.
         | 
         | And for the really truly spam/scam emails, the unsub link is
         | the least of your concerns since delivery and tracking pixels
         | confirm the address is real and being used. The true spam
         | usually doesn't even have an unsub link. In those cases mark as
         | spam and hope that your email provider starts flagging them as
         | spam before it ever makes it to your inbox in the future.
         | 
         | I'm an aggressive unsubscriber and 99% of the time it works.
         | Very little junk flows into my inbox these days.
        
           | tomjen3 wrote:
           | > delivery and tracking pixels confirm the address is real
           | and being used
           | 
           | I use Thunderbird, which doesn't load that stuff.
        
           | hu3 wrote:
           | > since delivery and tracking pixels confirm the address is
           | real and being used
           | 
           | Does it work in Gmail? Since it doesn't load images until I
           | athorize: https://i.imgur.com/RZ93VIU.png
        
             | finnthehuman wrote:
             | Unless you use an iPhone, then there is no way to shut off
             | images in gmail. Seems a bit strange that they'd not have
             | that feature, when gmail was the first big provider to
             | disable images by default.
        
               | close04 wrote:
               | That is inaccurate. I have disabled image loading in
               | Gmail and this is reflected in the web interface, the
               | Gmail Android app, the Apple Mail app, and very likely in
               | all other mail clients. Just to be clear, you _do not_
               | need an iPhone to shut off images in gmail.
        
               | finnthehuman wrote:
               | I mean in the gmail app for iphone. Gmail images are off
               | when I use a desktop, they're off when I use the andriod
               | app, but I was surprised to see images in email when
               | using the gmail iphone app.
               | 
               | Last time I went searching, I found google documentation
               | that said there are no image options for the iphone app.
        
               | fortenforge wrote:
               | This used to be the case but was fixed earlier this year.
               | You can now disable images in the Gmail iOS app: https://
               | support.google.com/mail/answer/145919?co=GENIE.Platf...
        
               | [deleted]
        
               | close04 wrote:
               | The feature is present for some time now on both major
               | platforms, both in the Gmail app and the built-in Mail
               | app, on (some) 3rd party mail clients, and in the web
               | interface.
        
             | kevincox wrote:
             | No, in that case the email client shouldn't be making any
             | remote requests.
             | 
             | Although note that IIUC the gmail default is now loading
             | remote content. (Although they do load it via a proxy so
             | that your IP isn't shared).
        
       | FirstLvR wrote:
       | this seems to be better designed on outlook, i would just create
       | a rule to instant delete, filter, this mails
       | 
       | we need Rules on gmail... filters do the labelin work but they
       | dont actually move the mails
        
         | Aardwolf wrote:
         | gmail filters allow various actions, including delete, archive,
         | mark as read, forward, etc...
         | 
         | is that not what you meant?
        
       | JamesCoyne wrote:
       | Small editing issue:
       | 
       | I think the author missed adding a hyperlink in the summary at
       | "You can check the source of an email to do this - here's a guide
       | on how to do that. "
        
         | jivings wrote:
         | Fixed. Thanks!
        
       | sowbug wrote:
       | Pet peeve: unsubscribe links that take me to a page asking for my
       | personal information (usually my email address). I'll usually
       | close those pages and report the email as spam.
       | 
       | If you know my email address, then put a token in the unsubscribe
       | link so you can retrieve my address on your end, rather than
       | making me retype it. If you don't know my email address -- maybe
       | you are sending to a list, not to me -- then I consider you spam
       | because you don't actually have the direct ability to remove me.
        
         | tartrate wrote:
         | If that happens, it _is_ spam.
        
         | mattbeckman wrote:
         | Annoying for sure, but one benefit of this approach is due to
         | forwarding. For the moment, let's assume you have a newsletter
         | you enjoy. If you forward an instance of that newsletter to
         | your friend, and they aren't expecting it, they might hit
         | unsubscribe. With one click, they'll prevent you from receiving
         | future newsletters.
         | 
         | I think the better approach is simply showing the "Intended for
         | johndoe@example.com" next to Unsubscribe, but I could see why
         | they ask for your email.
        
           | joegahona wrote:
           | I believe one-click unsubscribe is a law.
        
             | irrational wrote:
             | Under what jurisdiction?
        
               | heleninboodler wrote:
               | It's definitely a rule in my house. I'm raising my kids
               | right.
        
           | boomlinde wrote:
           | Just respect "unsubscribe" as the subject of a mail as a
           | request to unsubscribe. Add a List-Unsubscribe header with a
           | mailto link, like                   List-Unsubscribe:
           | <mailto:list@host.com?subject=unsubscribe>
           | 
           | as per RFC-2369 and use the same mailto link inside the mail
           | body. This is convenient, conventional and solves the problem
           | you describe, while also allowing users to add feedback as
           | they see fit in the body.
           | 
           | I don't see why you have to involve the web at all, but I can
           | tell you that if I have to go through a bunch of bullshit
           | when I want to unsubscribe I'll just mark it as spam instead.
           | However appreciated and anticipated your newsletter is, you
           | have to consider that most newsletter subscriptions are
           | probably either accidental (failed to uncheck some box when
           | signing up for something entirely different) or straight up
           | unsolicited, and people like me will basically purge all
           | their subscriptions without discrimination regularly as the
           | crap builds up.
        
           | johnbrodie wrote:
           | FWIW, this solution isn't as easy to implement as you'd
           | think. I've seen unsubscribe pages harvested for email
           | addresses when they show the full address and used
           | urls/tokens that weren't sufficiently secure. In the case I'm
           | thinking of, the home-rolled algo that generated the unique
           | links was bugged enough that you could reverse it, and I was
           | surprised that someone actually took the time to do so.
        
         | enumjorge wrote:
         | I'll add another pet peeve to the list: unsubscribe links that
         | remove you from only 1 of N number of lists they have. You
         | click unsubscribe but a few days later you're still getting
         | mail because you got removed from "news" emails but this one is
         | a "promotional" email.
        
           | mthoms wrote:
           | Indeed. And locating the page where you _can_ unsubscribe to
           | all these lists is usually made intentionally difficult with
           | various dark patterns.
        
           | shavingspiders wrote:
           | You might find
           | https://twitter.com/Joe8Bit/status/1156312965265707013 an
           | interesting read, in how the delayed removal of you from
           | lists could be down to someone having to manually remove you
           | & needless bureaucracy.
        
           | mimimi31 wrote:
           | I recently unsubscribed from all but one (the account tips)
           | of the Firefox newsletters, because they were sending too
           | much stuff I wasn't really interested in. The next day I get
           | a new Email from them.
           | 
           | Subject: "Was it something we said? _crying emoji_ ". Body:
           | "If you want to go... we won't stop you. [...]" Footer:
           | "You're receiving this email because [...] subscribed to
           | Firefox Account Tips.
           | 
           | Yeah, thanks for the ~~tip~~ spam.
           | 
           | Felt like going through one of those dark pattern flows that
           | Spotify or Amazon have when you try to unsubscribe from their
           | paid plans, trying to guilt you into reconsidering.
        
             | drngdds wrote:
             | That's pretty ironic coming from a company whose main value
             | proposition is "we aren't assholes like other tech
             | companies are." That and the annoying crap you have to
             | disable when you install Firefox to get a blank new tab
             | page.
             | 
             | (Still better than Google, though.)
        
               | wolco wrote:
               | How can you get a blank page? What do I need to delete?
        
               | kbrosnan wrote:
               | The simplest way is to click the gear on the new tab page
               | and uncheck items you don't want. If you uncheck
               | everything you will still have the gear icon present. If
               | you want to hide that then your are in userChrome.css
               | territory.
        
         | hart_russell wrote:
         | 100%. It's pure laziness or technical ignorance on their part.
        
         | maybeiambatman wrote:
         | My Pet Peeve: Google doesn't let you unsubscribe to YouTube TV
         | emails via their "Unsubsribe" button.
         | 
         | https://twitter.com/mohd_irteza/status/1227772431605149696?s...
        
         | naggie wrote:
         | I just got an email from redhat, for which the unsubscribe
         | mechanism asks for contact information and a survey. Pic:
         | https://twitter.com/callanbryant/status/1266400315940786178
        
         | geofft wrote:
         | If you forward someone else something from a mailing list,
         | should they have the ability to unsubscribe you from that list
         | without your consent?
        
           | goguy wrote:
           | Nothing stopping them doing that the other way either.
        
             | geofft wrote:
             | I think I don't follow, what's "the other way"?
             | 
             | I run a newsletter where both subscribe and unsubscribe do
             | double-opt-in (i.e., both subscribing and unsubscribing
             | send you an email with a confirmation URL with a token -
             | each newsletter has an unsubscribe link but that link
             | doesn't include the token). Maybe this is a mistake? Is the
             | norm that anyone can unsubscribe anyone else from
             | newsletters?
        
               | mrob wrote:
               | The term "double-opt-in" is spammer propaganda. It
               | falsely implies that getting your email added to a
               | spammer's mailing list, regardless of how it happened, is
               | "opting in".
        
               | geofft wrote:
               | OK, fine, maybe I shouldn't use the term. Pretend I said,
               | "I run a mailing list where I want to make absolutely
               | sure that nobody is receiving mail without their active
               | and informed consent and that nobody is unsubscribed
               | without their active consent either." I think my question
               | still stands?
        
               | realityking wrote:
               | Then it is a remarkably good piece of propaganda as it
               | has the blessing of, at least, German courts.
               | 
               | https://www.telemedicus.info/urteile/Wettbewerbsrecht/Wer
               | bun...
        
         | r1ch wrote:
         | My favorite one is where the unsubscribe link is behind a
         | Cloudflare country IP block. Subscribed in the US but can't
         | unsubscribe after moving.
        
           | Taylor_OD wrote:
           | My favorite is when the unsubscribe gateway isnt https.
        
             | wolco wrote:
             | Worried that your isp knows you unsubscribed?
        
               | komali2 wrote:
               | I don't think https prevents ISPs from knowing what
               | domains you try to resolve - that would be where a VPN
               | would come into play surely?
        
               | chipperyman573 wrote:
               | The domain would only be relevant if the domain was a
               | specific opt-out domain. If it was just
               | https://company.com/unsubscribe, DNS would only reveal
               | company.com. The path (/unsubscribe) will be encrypted.
        
               | robotnikman wrote:
               | Correct. DoH is also useful for preventing ISP's from
               | snooping on that too IIRC.
        
         | benjaminl wrote:
         | Yeah I find it really annoying also. But surprisingly, they
         | don't do that just to add friction to unsubscribe. There is a
         | real problem that it solves.
         | 
         | Legitimate mailing lists have problems with people forwarding
         | emails, when the recipients of the forwarded emails click the
         | unsubscribe button, they will unsubscribe the original
         | recipient who didn't want to be unsubscribed.
        
           | heavenlyblue wrote:
           | So why do they forward those emails to someone in the first
           | place? Especially to those who don't want them? You're pretty
           | much suggesting that "helping others spamming people isn't
           | spamming"
        
         | fossuser wrote:
         | This is the worst one I've ever seen:
         | 
         | https://twitter.com/zachalberico/status/1247951473876422656?...
         | 
         | It's basically impossible to know if you've done the right
         | thing.
        
           | ipython wrote:
           | Wow. I'm actually more confused after reading their
           | "explanation"
           | 
           | > Sorry for any confusion. Select the box next to each
           | desired communication option or deselect to stop
           | communications.
           | 
           | So... if I _uncheck_ the "unsubscribe" button that stops
           | communications?!?
        
             | fossuser wrote:
             | I believe that's the correct answer (since the boxes were
             | checked when I first opened the page).
             | 
             | Yeah - very confusing though.
        
           | lostlogin wrote:
           | They clarified in a reply:
           | 
           | Marriott Bonvoy Assist @MBonvoyAssist 9 Apr Replying to
           | @zachalberico Sorry for any confusion. Select the box next to
           | each desired communication option or deselect to stop
           | communications
           | 
           | Now I think I understand what they are saying, but it's not a
           | great explanation either. A new sentence before the 'or'
           | would have been helpful.
        
         | redstripe wrote:
         | This would certainly be convenient, however if your mailing
         | lists contains a lot of old people then they forward your
         | emails to their friends. Their friends who are annoyed by this
         | then unsubscribe the original recipient without noticing that
         | the email was forwarded by their friend.
         | 
         | This is a real problem for us - not a made up scenario. So we
         | remove the auto-filled email on the unsubscribe form.
        
           | tcgv wrote:
           | A way to mitigate this issue is to ask for a confirmation
           | before marking the email address as unsubscribed, showing the
           | retrieved email address in a large font as to prevent someone
           | who received a forwarded email from mistakenly unsubscribing
           | someone else.
        
       | zaat wrote:
       | I don't know about Gmail, but I once accidentally hit unsubscribe
       | on a Yandex mail account I use solely for getting mails from
       | mailing lists and it unsubscribed me immediately, no questions
       | asked, and without any way to undo. I tried removing the sender
       | from the unsubscribed mailing lists, removing and adding the
       | subscription on the mailing list side half a dozen times, but
       | nothing worked.
        
       | tregsthedev wrote:
       | Really good Read!
        
       | mattbeckman wrote:
       | We've had "Add List-Unsubscribe Header" on Trello for a long
       | time, but for some reason I had it in my mind that there was a
       | ~60 character limit.
       | 
       | I appreciate the post because after revisiting it, I think that
       | info was gathered from a few-years-old blog discussing a specific
       | limit in (maybe?) Gmail, but it sounds like it can be broken down
       | into multiple lines.
        
         | crdrost wrote:
         | I don't think there are "multiple lines", just that you can
         | have quite large HTTP headers and this one happens to contain a
         | comma followed by a space, which the text view is using to
         | word-wrap.
         | 
         | See e.g.
         | https://web.archive.org/web/20180605011201/https://www.list-...
         | for a better example.
        
       | slim wrote:
       | I want a button that says "ghost this mailing list" when I click
       | it, their mail server gets a standard message like "user no
       | longer exists at this address", or "user reached quota", whatever
       | makes me get pruned from their database instead of having my
       | email address validated and the "last_seen" column updated.
        
         | slipheen wrote:
         | For me, Step 1 is using their Unsubscribe option.
         | 
         | If I get another message from them, Step 2 is to setup a mail
         | rule to put everything from their company into the Junk folder.
        
           | eropple wrote:
           | Too much work, tbh. It's my mailbox, not theirs.
        
             | inshadows wrote:
             | Right. Unsolicited email is spam and marking it as such is
             | proper way to deal with it.
        
           | loeg wrote:
           | I only do step 1 if I actually consented to subscribe to a
           | list.
           | 
           | If the sender just added me to their list without consent?
           | Straight to spam.
        
           | progval wrote:
           | I have another step between 1 and 2: send a mail to the abuse
           | contact of their AS. You can do it either manually, or with a
           | tool like https://www.spamcop.net/ . Sometimes it works (but
           | rarely).
        
           | johannes1234321 wrote:
           | With "suspicious" sources step 1 confirms the address to
           | them, which allows them to see it.
           | 
           | Delaying step two requires book keeping.
           | 
           | Immediately blocking is low effort with effect.
           | 
           | In few cases, where senders seem to be "proper" companies I
           | do a GDPR request. Sometimes they provide valuable
           | information about address brokers etc.
        
         | mikaelmello wrote:
         | Maybe @dhh could use this idea on hey
        
         | perfectstorm wrote:
         | This is pretty much what Apple did with Sign in with Apple. You
         | can sign up with a private relay email and Apple will forward
         | any communications from that company to your real personal
         | email account. If you get annoying emails, you can simply
         | dispose the private relay email and boom they can't communicate
         | with you anymore.
        
         | [deleted]
        
         | neuronflux wrote:
         | It unfortunately would probably only do the opposite as this
         | validation occurs during the SMTP transaction when the message
         | is delivered to the server.
         | 
         | Going back after and saying you don't exist is like answering
         | the phone and going "nobody is home".
         | 
         | Edit: I suppose this ghost setting could be used for future
         | delivery attempts though. Perhaps this is what you meant
         | originally.
        
           | sethammons wrote:
           | I work for an email service provider. While we usually get a
           | response from the inbox provider that an inbox does not
           | exist, we totally get async bounces all the time. Some
           | providers accept the mail and realize later that they cannot
           | deliver it.
        
             | massaman_yams wrote:
             | Can confirm. Async bounces make up somewhere around a few
             | percent of overall bounces for most senders.
        
           | contravariant wrote:
           | I think they're talking about sending an error at the SMTP
           | level. Not sure if that will break stuff though.
        
           | toomuchtodo wrote:
           | While true, email accounts can and are deleted or closed.
           | Transient addresses on your own domain are usually the best
           | (so you can nuke them when polluted, hat tip to Apple for
           | pushing blind emails into the mainstream with "Sign in with
           | Apple"), but sending fake bounce backs by sender while
           | binning anything incoming from them is a close second (Gmail
           | and Fastmail both support filtering messages directly to
           | Trash, but no fake bounce back messages; could probably do it
           | with an SMTP proxy, again if you use your own domain).
        
           | slim wrote:
           | correct. it's for future deliveries
        
           | livre wrote:
           | What GP describes would work the next time they try to spam
           | you, not for the current email you received.
        
         | fossuser wrote:
         | You can kind of do this with Fastmail and Aliases, but it's a
         | more manual process.
         | 
         | You can really easily create aliases for specific sites or just
         | a general spam@ alias on your own domain. Then if it gets
         | abused you can mark all mail directed to that alias to bounce.
         | 
         | You could later re-enable it if you wanted to.
        
           | developer2 wrote:
           | I migrated from Gmail to Fastmail 2 years ago, and I agree
           | with this. With Fastmail, I now have the wildcard address for
           | a domain ([a-z0-9]{7}@example.com), whereby I create a new
           | randomly generated email address for each
           | company/site/contact. I set up rules to direct emails sent
           | from expected addresses (sometimes by base domain regex
           | rather than a single address) to whitelist emails to show up
           | in my main Inbox folder. eg. My HackerNews email might be
           | qvae82d@example.com, whitelisted to accept emails from
           | *@ycombinator.com to my main Inbox.
           | 
           | The thing is you don't want to completely blackhole/delete
           | messages received at a valid randomly-generated address, but
           | which were sent by an unexpected sender. For that, I have a
           | separate "Suspicious" child of my main "Inbox". The main
           | exception I've seen that falls under "Suspicious" is that
           | Amazon shares your account's email address with their
           | shippers; so you'll receive a Fedex notification at your
           | Amazon address, which falls under "Suspicious" because the
           | sender address doesn't originate from Amazon.
           | 
           | What I find mildly strange is that, in the 2 years since I've
           | migrated from Gmail to a super-organized, rules-based
           | organization with Fastmail, I have literally not received a
           | single spam email. I credit this to having migrated my GitHub
           | account to use their privacy wrapper, so none of my commits
           | have my own personal email in them anymore.
        
         | takeda wrote:
         | Not exactly what you mentioned, but if you host your own mail
         | server you can use bogofilter-milter.pl[1] when it detects that
         | mail is a spam it rejects it with a configurable message.
         | 
         | [1] https://stuff.mit.edu/~jik/software/bogofilter-milter/
        
         | sesuximo wrote:
         | I think unsubscribing is a good/polite first step. If that
         | doesn't work, then a more aggressive spam/ghosting method makes
         | sense.
         | 
         | Translates nicely to interpersonal communication
        
           | ipython wrote:
           | I am often subscribed to lists I never personally consented
           | to. That can happen for benign reasons such as someone
           | mistaking my email address for theirs, or more nefarious
           | reasons.
           | 
           | For that reason I have no need to be "nice" to entities who
           | send me unsolicited email. I avoid clicking any link on email
           | I didn't request as - just like answering the phone confirms
           | that a live person is home - clicking "unsubscribe" just
           | means the email address is valid and has a human behind it.
           | 
           | We have to stop pretending like there are humans behind our
           | communication. If I had to guess, 99% of my email volume is
           | generated by a machine of some sort.
        
             | dicknuckle wrote:
             | reminds me of a time someone with my very uncommon last
             | name and same first initial had signed up for
             | skipthedishes.com with my [first initial] [last
             | name]@gmail.com and started ordering takeout from various
             | places local to them, halfway across the country. the
             | website doesn't send a validation email when creating an
             | account. this went on for months, getting a food order
             | confirmation email with no charges on my credit card.
             | finally I got so annoyed that I reset the password, logged
             | in and found their cell number. I sent a polite text
             | message describing what happened, assured that the website
             | obscured credit card details properly and that they should
             | change the password from [generic password].
        
               | dave5104 wrote:
               | Did you ever find out why that person signed up with an
               | email that didn't belong to them? Did they intend to use
               | a real email and for some reason didn't? Or did they want
               | to use a dummy email that they didn't own?
        
         | willcipriano wrote:
         | I've done something like this [0], postfix sends a nice
         | rejection message the next time they try to connect. Ironically
         | I've had people email me that rejecting their spam is filling
         | up their inbox with error messages.
         | 
         | [0]https://blog.tinned-software.net/permanently-reject-a-
         | specif...
        
           | flak48 wrote:
           | >Ironically I've had people email me that rejecting their
           | spam is filling up their inbox with error messages.
           | 
           | Wow
        
             | joahua wrote:
             | I get this on my domain, it's called backscatter I think.
             | https://en.m.wikipedia.org/wiki/Backscatter_(email)
             | 
             | Less technical folks would likely complain about it, as it
             | tends to resemble the spam that was sent from their spoofed
             | domain (I.e. "re: fake pills" subject lines as the
             | rejection message hits their inbox).
        
         | brightball wrote:
         | It would be interesting to see the side effects of doing
         | something like that.
        
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       (page generated 2020-05-29 23:00 UTC)