[HN Gopher] Learnings from a Year of Being Indie
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       Learnings from a Year of Being Indie
        
       Author : wallflower
       Score  : 82 points
       Date   : 2020-07-10 16:12 UTC (1 days ago)
        
 (HTM) web link (ryanashcraft.com)
 (TXT) w3m dump (ryanashcraft.com)
        
       | jokethrowaway wrote:
       | I've spent years tracking my food intake and indeed most apps
       | (even from great brands) are crap.
       | 
       | I built my own web tracker and diet creator but I ended up not
       | using it at all. These days my diet is stable enough that I know
       | roughly what I'm going to eat. When I'm lean cutting or lean
       | building I just throw in / remove a snack rich in protein.
       | 
       | The app look really amazing but the value it provides is not life
       | changing. If I were a potential customer I'd be put off by it
       | being subscription based. Sure, it's great for you to have MRR
       | but as a user I'm not adding a monthly cost for a fancy ui and
       | the hope to lose fat.
        
       | volkk wrote:
       | slightly off topic but what app do you use for the blueprint
       | style notes/drawings? ive been googling around but all i get are
       | CAD programs
        
         | mguerville wrote:
         | Not OP but the Carbo app does this, you take a picture of a
         | drawing and it converts to faux chalkboard or blueprints
        
           | volkk wrote:
           | can i write in the faux chalkboard/blueprint style or is that
           | only an export functionality? hoping to edit that way
        
             | mguerville wrote:
             | You can adjust the sensitivity of the writing scanner so it
             | looks more organic if you want, and you can draw directly
             | in the app although that doesn't allow for sensitivity or
             | pressure based influence on thickness of the lines of the
             | things you draw
        
           | sixhobbits wrote:
           | Most iPad note taking apps I've tried have that as a
           | background option and then you just draw in white using the
           | pencil
        
       | vivekweb2013 wrote:
       | I like this article a lot. Such learnings has the power to shape
       | the path of indie development journey.
        
       | Jack000 wrote:
       | sustainable customer acquisition is the hardest part of being an
       | indie dev, it's a lot more difficult than building the product
       | itself.
       | 
       | You got amazing press coverage though, should be able to leverage
       | that for SEO and content marketing.
        
         | mtlynch wrote:
         | My friend Matteo Mosca (@matteomosca_, also an indie dev) is
         | working on a tool called HustleJet[0] to help founders find
         | customers. You give him your product and the type of customers
         | you want, he scours social media and forums to find people who
         | have recently posted about the pain point your product solves.
         | Then he finds contact info for those people and provides a
         | dashboard with the relevant screenshots and contact info.
         | 
         | I'm not involved with the product at all. He just did a recent
         | demo for me, and I thought it was neat.
         | 
         | [0] https://hustlejet.io/
        
         | hef19898 wrote:
         | My biggest pain right now. I am loycking at outsourcing the
         | actual leg work, like cold calling people. That would free up a
         | lot of my time and will most likely still be cheaper than
         | hiring someone full-time. Not sure about it yet, so.
        
       | mtlynch wrote:
       | > _While I wish that I had made more than just $7.5k in my first
       | year doing indie development, I am more concerned about the lack
       | of downloads and growth._
       | 
       | I'm surprised the author sees $7.5k as a low number. $7.5k in
       | your first year as an indie developer is great! That's 3x what I
       | made in my first year and even slightly higher than what I made
       | in my second.[0] I'd estimate that $7.5k in the first year puts
       | one in ~90th percentile or higher of revenue.
       | 
       | There's maybe survivorship and availability bias at play because
       | you only hear about massively successful startups, but I think
       | the vast majority of startups or solo software projects struggle
       | to find revenue, especially with their first product.
       | 
       | [0] https://mtlynch.io/solo-developer-year-2/#how-i-made-and-
       | spe...
        
         | jlokier wrote:
         | That may be "great" for an indie, but it's a disaster for a
         | business you're hoping to live off, unless you have reason to
         | believe it's going to change radically.
         | 
         | As an indie you almost certainly have no investment and are
         | living off personal savings during that time.
         | 
         | $7,500 won't cover essential cost of living for most people.
         | And if it does, you're probably doing without healthcare,
         | aren't investing in a pension or generally in your future, and
         | are living in a shithole.
         | 
         | If revenue is that low and there is "lack of [...] growth",
         | even if that's the upper 90% of indies for the first year,
         | you're probably going to end up running out of savings and
         | desparately looking for a perm job in due course.
         | 
         | At least, with those metrics it's advisable to have some kind
         | of second project, part-time job or similar.
         | 
         | EDIT: Above assumes you don't have a partner paying for your
         | costs of living during this time. I didn't think about that.
        
       | semicolonandson wrote:
       | Lessons I learned in my first year (prolly 2010)
       | 
       | - Dip your toes into a few different markets in as inexpensive a
       | manner as possible. The difference in ease of marketing you'll
       | see between lackluster ideas and winners will literally be 50x -
       | i.e. you will _know_ when you've got product-market fit. If you
       | are in doubt, you don't have it.
       | 
       | - You gotta spend money (or serious marketing sweat labour) to
       | make money. Nothing happened for me when I first released my
       | product. It was only after taking out some AdWords and planning a
       | sensible, scalable SEO strategy (more here:
       | https://www.semicolonandsons.com/episode/seo-strategies-for-...)
       | that I started getting sales.
       | 
       | - This one is embarrassing to admit but I'll put it here anyway:
       | keep every receipt - you'll need it for accounting (and can save
       | a lot tax deductions)
        
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       (page generated 2020-07-11 23:01 UTC)