[HN Gopher] Show HN: IPOs.fyi - Missing Out on IPOs Was Frustrat...
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       Show HN: IPOs.fyi - Missing Out on IPOs Was Frustrating, So I Fixed
       It
        
       Author : jkaykin
       Score  : 41 points
       Date   : 2020-07-23 18:32 UTC (4 hours ago)
        
 (HTM) web link (ipos.fyi)
 (TXT) w3m dump (ipos.fyi)
        
       | wavepruner wrote:
       | IPO calendar for NYSE: https://www.nyse.com/ipo-center/filings
       | 
       | IPO calendar for NASDAQ: https://www.nasdaq.com/market-
       | activity/ipos
       | 
       | Market Watch's IPO calendar:
       | https://www.marketwatch.com/tools/ipo-calendar
       | 
       | Anyone know if CBOE publishes an IPO calendar?
        
         | thrownaway954 wrote:
         | thank you!!!
        
         | charlesdenault wrote:
         | Does the product literally just scrape this data? Does it
         | include the SPACs/direct listings/reverse mergers that seem to
         | be increasingly popular?
        
           | epa wrote:
           | An SPAC is a public company already, so it would not be
           | included here.
        
       | cvhashim wrote:
       | This is an awesome idea, good luck
        
       | snewsum wrote:
       | I built the same product back in 1998. It worked well during a
       | heightened time of new IPO listings. Not always the case. but I
       | was able to sell it to a hedge fund back then 2 years later. good
       | luck!
        
       | jzig wrote:
       | This is an interesting concept however I think it is priced too
       | high. I also agree with others that it would be helpful to see
       | what it looks like before signing up. Good luck!
        
         | eat_veggies wrote:
         | If this is a product targeted to investors looking to make far
         | more than $19/mo from their investments, then this price is
         | fair, no?
        
           | jzig wrote:
           | Perhaps but at least for me I wouldn't be investing in every
           | IPO and a large part is just speculation rather than real
           | long term investing. There is no guarantee to making more
           | than $228/year.
        
         | jkaykin wrote:
         | Thank you for sharing this feedback, it's something I was
         | wondering. My thinking for this pricing is that if you just act
         | on one of the signals and are right, you will hopefully have a
         | return of more than a year's worth of subscription costs YMMV
        
           | mikekoscinski wrote:
           | I think your pricing instincts are directionally correct.
           | They may be off by a bit, but I don't think it's by a
           | magnitude. Perhaps you settle at $15, but I think charging
           | ~$2-5/mo for this would be much too little. Might as well
           | hold at $19 for now and see how it goes. If you can't get
           | early adopters at that price point I don't think pricing is
           | your main concern. The pain is acute enough that any passable
           | product should be in-demand.
           | 
           | For pricing context, FinViz elite (https://finviz.com/elite)
           | costs ~$25/mo. Other, newer tools (Atom, Koyfin) are free.
           | However, these are research tools, not notification tools.
           | Anecdotally, notification tools seem to command higher
           | prices.
           | 
           | I would guess that false negatives are your biggest churn
           | risk. Meaning, subscribers will be angry if your list fails
           | to cover _one_ opportunity that they miss out on.
           | 
           | I think subscribers will (and should) also expect 0 downtime
           | at this price. So, it may be better to focus on reliability
           | over new feature rollouts. In this market, a plaintext email
           | with companies, tickers, and list dates would be a
           | significant upgrade over existing consumer (read: not
           | Bloomberg) alternatives.
        
           | jzig wrote:
           | Yeah I get it and maybe that's true. I honestly don't have
           | enough experience speculating on IPOs or individual stocks in
           | general - most of my assets are in automatically rebalanced
           | target date funds or index funds.
           | 
           | Edit: So for me it is mostly about curiosity and staying
           | informed. Perhaps making occasional bets.
        
           | dataminded wrote:
           | Please let your actual numbers drive your decision here.
           | 
           | There is always someone who would have bought it for less
           | money but who actually probably is never going to buy it at
           | all. (Not referring to the OP at all)
           | 
           | Look at your funnel, test where appropriate and decision from
           | there.
        
           | mellosouls wrote:
           | I think if you are submitting a Show HN, it is frowned on if
           | there is no way to see it without paying.
           | 
           | From the guidelines, although its not explicitly stated I
           | would think your submission here is not really playing the
           | game. Just a heads up (and I may be wrong, but that's been
           | said before), best wishes with it anyway.
           | 
           |  _Show HN is for something you 've made that other people can
           | play with. HN users can try it out, give you feedback, and
           | ask questions in the thread._
        
             | jkaykin wrote:
             | I appreciate this, I thought I was following the rules but
             | it's possible I am not. I messed up with not having at
             | least some kind of free tier, though I did add a email sign
             | up to send to people when I do build it. Thanks for the
             | heads up!
        
           | iamben wrote:
           | Potential alternative model - find a brokerage/trading
           | platform with a good affiliate program (ideally with a
           | revshare option), offer this service free with a sign-up but
           | then give members tutorials on how to make money using the
           | IPO data.
           | 
           | If it were me, I'd start on a leads model - see how many you
           | can drive and get paid per lead, then switch to revshare when
           | you're confident the lead quality is good.
           | 
           | You also then have a massive email database of users
           | interested in financial markets and services (because it was
           | free to sign up) - plenty of opportunity to market them
           | there, products, weekly tips, whatever.
        
           | streblo wrote:
           | I doubt many people will see it like that. This tool is for
           | me if I've been missing IPOs. If I've been missing them, I've
           | probably never made money off of one and I have no frame of
           | reference for how much of a return I'd get.
           | 
           | Better off doing a freemium model or a free trial and then
           | upselling the customer once they've understood the value
           | prop.
        
       | vecinu wrote:
       | Nice idea! I think for people who constantly want to invest in
       | the next big thing, this would come in handy.
       | 
       | As an aside, a good friend of mine warned me that investing at
       | the beginning of an IPO generally is a bad bid. It's better to
       | wait 1-2 years until the hype settles to fairly value a company
       | and that is so true from my own experience with $SNAP, $UBER,
       | $LYFT and $PINS.
        
       | jonnycat wrote:
       | My brokerage (Fidelity) does this for free. But the problem is
       | not knowing about the IPO, it's getting an allocation. As a
       | retail investor, it would seem my position size is not big enough
       | to get any shares. I know this varies by brokerage, so this may
       | or may not be typical of others.
       | 
       | If you could pool together retail investors to increase the
       | possibility of getting shares allocated, that would be something
       | special...
        
         | basch wrote:
         | It's not quite the same, but the ETF's; USA - IPO, FPX; and
         | International - IPOS, FPXI, FPXE.
         | 
         | They buy IPO's after they launch, and then sell them after a
         | set duration, automatically managing inflow of new and outflow
         | of old. Youre not able to buy specific companies, youre instead
         | buying into the idea, trends, and behaviors of IPOs as a whole.
         | They also dont capture the huge initial jump in price.
         | 
         | Go with a 60:40 IPO:FPXI to capture all the ipo momentum in the
         | world.
        
       | pedant888 wrote:
       | This may come across as pedantic, but the terminology on the page
       | is a bit imprecise and may suggest a lack of sophistication for
       | somebody selling a financial information product. You're not
       | helping anybody avoid missing out on an IPO because you're not
       | helping anybody be part of the IPO market itself. (Generally only
       | big investors with a relationship to the underwriters or friends
       | of the issuer get to be participate in the IPO market, i.e. to
       | buy shares in an IPO.)
       | 
       | You're offering to let people know that shares will be available
       | in the secondary markets the day after the IPO is priced and
       | shares are sold (often buying FROM people who bought in the IPO).
       | The distinction here is important because in an IPO that "pops"
       | on the first day of trading, somebody who buys shares on the
       | secondary market in normal trading is not going to be able to buy
       | them at the IPO price. (They may even have a hard time buying
       | them at the opening price in secondary trading...)
        
       | philfreo wrote:
       | I'd suggest putting the information directly on your site (at
       | least the IPOs coming up in the next X days) and charge for the
       | deeper access + email notifications. But that way people have a
       | reason to visit your site even if they haven't decided to pay
       | yet.
        
       | pkhamre wrote:
       | I would love to get a free preview or 7 free days or something
       | before I decide to pay. Would like to see what the content looks
       | like :)
        
         | cvhashim wrote:
         | Yes something like a free trial.
        
         | debdut wrote:
         | true
        
         | jkaykin wrote:
         | Heard this feedback from a few folks and definitely agree. How
         | do you think I should differentiate the paid vs free option?
        
           | streblo wrote:
           | Agree about a free trial. I'd consider something like
           | $5/month for email updates, and then upsell into more
           | advanced features that automate a process for me. If this
           | thing could actually help me buy (e.g. hook it up to my
           | Robinhood account and insert an order opening day) then I'd
           | be willing to spend more.
        
           | djstein wrote:
           | don't differentiate, just make it a free trial
        
           | bgs264 wrote:
           | Perhaps make all the past notifications you generated fully
           | visible with no login required. Nothing sensitive about the
           | past? Show the dates you'd have sent the content and what it
           | would have looked like. Would be good for SEO too I think.
        
             | rabidonrails wrote:
             | I think this is an interesting approach.
        
           | jamestimmins wrote:
           | Having a free option sounds like a bad idea. Given that your
           | users are by definition people interested in investing money,
           | they should be perfectly suited to pay. Really what they're
           | paying for is time, since they _could_ find all of this info
           | on their own, but their time is worth more than $20 to do so.
           | 
           | Edit: But I do like the idea of a free trial for a week or a
           | month.
        
           | ViViDboarder wrote:
           | Maybe a free version could be something that only announces
           | that days IPOs or last week or something? That would
           | demonstrate all the content without providing nearly as much
           | value as it's not enough time to participate.
           | 
           | But an X week trial is probably a good option as well to give
           | people an idea without having to keep up a free and non-free
           | version.
        
           | mikekoscinski wrote:
           | You could randomly select one company to feature from a list
           | of N upcoming IPOs. E.g. `${sampleCo} begins trading this
           | week, along with N-1 others...` You could leave the N-1 other
           | tickers blurred out, or you could literally write 'along with
           | seven other companies. Subscribe today to receive _all_ IPO
           | updates '. Something to that effect.
           | 
           | After all, customers will pay you for convenience, not
           | proprietary data. As other commenters noted, this data is all
           | freely available on NYSE, et al.
           | 
           | Your value prop == 'aggregated list of _all_ upcoming IPOs in
           | your inbox '. Not 'some' IPOs. You can demonstrate that the
           | product works well by providing one free sample.
        
       | jameslk wrote:
       | I've been curious what the hypothetical outcome would be if you
       | were to invest the same amount of money in every IPO for the past
       | 30 years and sell at a fixed time 10 years later. Are IPOs
       | underpriced, overpriced, or neither on average over the long
       | term? How does the return compare to investing the same amounts
       | into the S&P 500 or similar benchmarks over the past 30 years?
        
         | hendzen wrote:
         | there is an ETF that does this, at 2 years rather than 10.
         | https://www.renaissancecapital.com/IPO-Investing/US-IPO-ETF.
         | Performance ITD has been worse than SPY until very recently
         | when a lot of tech companies (incl IPOs) have had very strong
         | performance... which is obviously why this thread is even
         | happening.
        
           | jameslk wrote:
           | Interesting... although 2 years doesn't seem like a
           | meaningful enough time frame to capture real growth, only
           | hype.
        
       | jkaykin wrote:
       | A few times I saw news about a company that I liked and, upon
       | Googling, noticed that it had gone public a few weeks prior. By
       | this time, the stock had already shot up. So I set out to fix
       | this problem and built IPOs.fyi.
       | 
       | It's by no means finished but I am proud that I built my first
       | software product and would love feedback. If you are interested,
       | you can use promo code HN20 for 20% off the first month!
        
         | shawnk wrote:
         | It looks cool. Still growing as an investor so not going to
         | join just yet..but I've shared with a few friends... what
         | software and services did you use to build out the site? If you
         | don't mind sharing. I like how it goes from sign up to paywall.
        
           | jkaykin wrote:
           | Thanks! Built in Python/Flask to scrape IPOs and pull the
           | financial docs from the SEC. A few cron jobs make it all
           | work. I wanted to get this out quickly and didn't want to
           | deal with building auth/payment infra, so I actually used
           | Memberstack for that piece. It's extremely easy to use.
           | 
           | Let me know if you have any more questions
        
         | mikekoscinski wrote:
         | In addition to (or instead of) a 20% discount, a referral
         | system might be interesting to you. 'Refer a friend and you
         | each get one month free', or something to that effect.
         | 
         | Paid ads are pretty expensive in everything financial services
         | because churns are low and thus LTVs are so high. So, if you
         | want to grow this, paid ads will be tricky to make work. Never
         | mind that you should stay organic as long as you can.
         | 
         | Serious investors seem to make a habit of knowing other serious
         | investors. Often, in large quantities. There might be something
         | interesting to explore there.
        
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       (page generated 2020-07-23 23:00 UTC)