[HN Gopher] Facebook hate-speech boycott had little effect on re...
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       Facebook hate-speech boycott had little effect on revenue
        
       Author : hhs
       Score  : 121 points
       Date   : 2020-08-02 15:39 UTC (7 hours ago)
        
 (HTM) web link (www.axios.com)
 (TXT) w3m dump (www.axios.com)
        
       | o909 wrote:
       | Funny how half the country voted for Trump but not a single one
       | can show up here and express a single opinion even in the most
       | implicit way.
       | 
       | You control all the big and small tech companies, online
       | communities, all the big media except Fox and have your minions
       | even inside the white house office yet still will lose miserably
       | just like 2016.
        
       | opqpo wrote:
       | >[S]ome seem to wrongly assume that most of the content on our
       | services is about politics, news, misinformation or hate
       | 
       | Of course Zucky!, most of the content is actually ads. Only
       | boring content is allowed to make people scroll more and view
       | more ads. It's the most mediocre money printer of all time. And
       | what is actually the hate speech that's on Facebook? most of the
       | hate speech is coming from the left so that doesn't count anyway.
       | You can post about supporting ISIS but not about supporting
       | Trump. What does the MSM want exactly? the Facebook gestapo
       | already bans most people on the center and right. Should they
       | visit everyone who isn't a BLM staunch supporter and kill them
       | and their entire family to make the MSM happy?
        
         | ouid wrote:
         | I'm sure you're about to get flagged, but you know ISIS is a
         | decidedly right wing group, right?
        
           | luckylion wrote:
           | left/right completely falls apart when you apply it to groups
           | like ISIS. They're decidedly not capitalist, which is
           | strongly associated with "right wing", they run/ran their
           | system on a religious taxation-scheme with a lot of
           | "nationalization" of anything in conquered areas, but they're
           | also not marxist in any way. They are obviously not
           | nationalistic and are a diverse group, they are united by
           | belief/ideology, not by blood/heritage.
           | 
           | Declaring them to be "right wing" is obviously nonsense
           | unless you remove all meaning and just call "right wing"
           | whatever isn't explicitly left wing.
        
             | ouid wrote:
             | Well, sure, the notion of a total order on political
             | ideologies is ridiculous, but if we are engaging in that
             | silliness already, then the religious fanatics who insist
             | upon their divine right to own women is pretty on the nose
             | for comparison with other ideologies that describe
             | themselves as right wing.
        
               | xondono wrote:
               | But even that isn't that clear either. Here in Spain the
               | right wing has accepted and defended abortion (but they
               | don't want social security to pay for it), but it's
               | primarily the left that opposes sex work and surrogation.
               | 
               | Why we're still classifying political views in a single
               | line is still baffling to me.
        
           | boring_twenties wrote:
           | I don't understand, I thought ISIS was founded by Barack
           | Obama?
           | 
           | (depressing to consider that this might be needed, but just
           | in case:) /s
        
           | brigandish wrote:
           | They're monarchists?
        
             | ouid wrote:
             | Monarchy is the same thing as theocracy. Authority is
             | granted by divine right.
        
           | opqpo wrote:
           | Are the western left and left liberals _really_ against ISIS?
           | I think that would be racist.
        
           | iateanapple wrote:
           | > I'm sure you're about to get flagged, but you know ISIS is
           | a decidedly right wing group, right?
           | 
           | The dividing line these days seems to be pro-western
           | civilisation is right wing and anti-western civilisation is
           | left wing.
           | 
           | So ISIS is far left.
        
       | unreal37 wrote:
       | I really question what the real purpose of this "boycott" was
       | during a pandemic.
       | 
       | I've worked in advertising for 12+ years. I can easily imagine a
       | company (say, Pepsi), deciding to pause a campaign they were
       | planning to do because they figure the public are not in the mood
       | to see advertising like that. And having nothing in the pipeline
       | to replace it.
       | 
       | So a "boycott" to the public is really just "we don't have much
       | to say right now" in private.
       | 
       | Also, "we need to save a few dollars because our quarterly
       | profits have gone down."
       | 
       | I don't think it was ever any "moral" boycott. It was just an
       | excuse to cut ad spending for a few weeks and avoid being tone
       | deaf during a BLM protest movement.
        
         | darawk wrote:
         | This is exactly right. It was a way to get free advertising
         | from cutting your advertising budget.
        
           | cutemonster wrote:
           | When the execs in a company that cuts its ads spending makes
           | that decision,
           | 
           | Do they say to each other: "let's pretend we're doing this
           | for a good cause and that it's not just to save money. Let's
           | say this: ... to the public and our customers"
           | 
           | Or do they tend to keep pretending, also when talking with
           | each other in private meetings?
        
             | darawk wrote:
             | I think they probably say something like "You know, during
             | this pandemic we should probably cut our ad spend. Which
             | area do you think we can cut that will cause the least harm
             | during this time? Facebook? Ok, and as a side benefit, we
             | get to say we're opposing hate speech. Decided, we're
             | cutting our Facebook spend."
        
             | edgefield0 wrote:
             | I think they keep pretending internally but many think in
             | the back of their head that it's all bogus and the real
             | reason for the cut is slashed ad spend.
             | 
             | In any case, this situation reminds me of the time when
             | Google exited China and said they were leaving due to
             | censorship concerns. The real reason for leaving was that
             | Baidu had gained an overwhelming share of the search
             | market. I think at the time of Google leaving China, they
             | had less than 5% market share.
        
               | sukilot wrote:
               | Why would they leave because of small market share? Costs
               | and revenue scale with usage, and Google has near
               | infinite money to invest in improvements.
               | 
               | Being under attack (not just a verbal attack) by the
               | government seems more of a concern.
               | en.wikipedia.org/wiki/Operation_Aurora
        
               | jowday wrote:
               | From what I understand there was a massive, coordinated,
               | and sustained cyberattack on Google's services that
               | pretty clearly originated from the Chinese government
               | that was interpreted as a pretty clear signal to get out
               | of the Chinese market, along with what you outlined.
        
           | sharkweek wrote:
           | Two thoughts:
           | 
           | One, I remember a study back when cigarette companies were
           | told they couldn't advertise on television that all major
           | tobacco brands loved this because it meant they didn't have
           | to spend any money on these types of ads. I'm sure there are
           | versions of this all over the place in most marketing
           | strategies.
           | 
           | Two, pardon my cynicism, but I'm sure companies model these
           | things out and take action based on those models. No CEO is
           | just like "yes, let's support a social cause." Randomly
           | picking on a brand, but I'm sure Starbucks started flying a
           | Pride Flag because it made sense to do so for the business.
        
             | sukilot wrote:
             | And _why_ is it good for business? Because it reflects the
             | moral values of their customers.
        
               | darawk wrote:
               | No, because ad-spend there was zero sum. If their
               | competitors were going to advertise on TV, they had to
               | too, and that made everyone make less money. It was a
               | coordination problem that the government solved for them
               | by banning it.
        
             | cortesoft wrote:
             | It probably depends on the industry and market. For
             | cigarettes, they weren't trying to make people aware of
             | cigarettes, because everyone already knows what they are.
             | The companies were simply fighting for market share, and
             | were at a point where they had to advertise just to keep
             | their market share.
             | 
             | It was a prisoners dilemma, where the whole industry could
             | be more profitable by cutting advertising, but there was
             | always an incentive to 'defect' and advertise your product.
             | 
             | The government banning the ads solved this problem for
             | them.
        
               | sukilot wrote:
               | The government taxes cigarettes within a nickel of
               | affordability, so it's not really the cigarette companies
               | who profited from this.
        
         | johnchristopher wrote:
         | I wonder how that boycott was set up and effectively put in
         | place: disabling facebook pixels ? suspend posting on fb pages
         | ? fire community managers ? suspending contracts with ad
         | companies that sell pepsi/others space on the net to advertise
         | ?
        
           | 1123581321 wrote:
           | Just pausing spend (stopping campaigns in the ad manager.
           | Typically an agency would be told to suspend the campaign and
           | relevant creative (copywriting, art assets) budgets would be
           | paused or diverted to support other media.
        
             | johnchristopher wrote:
             | I see, hard to believe it was not just a PR and budget move
             | then.
        
         | adtechanon wrote:
         | Throwaway account from an established HN person. I work with
         | many of the top advertisers in the US. These are not simply PR
         | positions that take advantage of lower marketing expenditures.
         | Many of the top advertisers do not support Facebook's current
         | advertising and content policies. Would you as a savvy marketer
         | turn off your top 1 or 2 channel instead of lower performing
         | channels? Facebook is typically in the top for both branding
         | and performance media. Wouldn't the marketing teams save money
         | and maintain healthy performance by shutting down other
         | channels? Facebook has a closed marketplace that protects
         | itself, and gives malevolent actors (certain advertisers) the
         | power to manufacture misinformation at a global scale.
         | 
         | I have first-hand seen other channels soak up the FB funds
         | during this time. It has been interesting to see the
         | diversification into media that historically was not a major
         | investment, because it under performed when compared to FB.
        
           | cheez wrote:
           | Sure.
        
           | ballenf wrote:
           | I believe your account, but I still wonder whether the
           | opposition to FB is more about it having the power to upset
           | the status quo and how that is a threat to these mega brands.
        
         | tootahe45 wrote:
         | For a lot of these businesses relying on foot traffic, ads
         | would be futile anyway during widespread lockdowns. So really
         | just free point-grabbing.
         | 
         | This whole thing would've been avoided if Mark grew a pair and
         | permanently banned the first companies who did this from ever
         | using FB services again. I really hope he bans media companies
         | who are trying to extort FB right now, the antics would be
         | dropped quickly.
        
           | elliekelly wrote:
           | If the decision is beyond your control then letting clients
           | go graciously is good for business. They might be in the
           | market for your services again soon.
        
           | polyomino wrote:
           | That would be a terrible move. Nobody would want to work with
           | a company that acts so childishly. It would also alienate all
           | of the people who support the cause.
        
             | tootahe45 wrote:
             | Facebook has not changed its policy with regards to hate
             | speech as far as i'm aware, so these companies don't need
             | to return to use FB services until it does. (Unless of
             | course the protest was always meant as a 2 week gimmick at
             | the expense of FB's reputation).
        
               | ss7pro wrote:
               | I hope those stupid compa ies would never come back to FB
               | with their spending. Lack of blue chips on FB allowed
               | SMBs to get cheaper ads on FB and their overall spending
               | is bigger than blue chips so at the end FB benefited from
               | this action. So those stupid companies are pu usher as
               | their SMB competitors increases their market share!
        
               | vageli wrote:
               | > I hope those stupid compa ies would never come back to
               | FB with their spending. Lack of blue chips on FB allowed
               | SMBs to get cheaper ads on FB and their overall spending
               | is bigger than blue chips so at the end FB benefited from
               | this action. So those stupid companies are pu usher as
               | their SMB competitors increases their market share!
               | 
               | Overall spending is bigger than blue chips? I feel like
               | that's a citation needed. I've worked for companies
               | spending 1 million+ on twitter advertising channel alone,
               | so I'm curious how SMBs could get anywhere near close
               | that level of spend in one channel per month forget about
               | across multiple.
        
               | sukilot wrote:
               | There are a lot more SMBs than Fortune 500s.
        
           | ALittleLight wrote:
           | Why ban them when you can ignore them at no cost and accept
           | their money again in the future?
        
       | rvz wrote:
       | Obviously.
       | 
       | Perhaps those companies in this 'boycott' did themselves a favour
       | by saving money to get by the mounted losses due to the pandemic.
       | Pausing advertising subscriptions to save some money rather than
       | trying to pressurise Facebook to do a u-turn.
       | 
       | This stunt changes absolutely nothing.
        
         | [deleted]
        
         | gfosco wrote:
         | Considering this, was the tech and other media coverage of the
         | "boycott" fair or accurate? Really looks like it was agenda-
         | driven activism itself.
        
       | sinsterizme wrote:
       | I never understood the appeal of decentralized social media
       | platforms until now. How does it make sense for large centralized
       | platforms to police their platform for every little thing that
       | the current social environment finds unacceptable? People should
       | be able to organize themselves into groups as they see fit and no
       | unilateral decision should have final say in a global community's
       | thoughts and discussions
        
       | ergocoder wrote:
       | I don't understand why none pushes for a justice process for
       | taking out hate speech and bad speech.
       | 
       | Instead we are basically begging Facebook to be the one who makes
       | this kind of judgement. Obviously, Facebook doesn't want to do
       | that. Nobody wants to do that.
       | 
       | I'm not talking about obviously blatant cases. I'm talking about
       | a high profile one like Trump tweeting something bad.
       | 
       | Even a senate/former lawyer like Elizabeth Warren doesn't ask for
       | a due justice process. She is also screaming at Facebook to just
       | take down Trump's posts.
       | 
       | I imagine, if what Trump posts is extremely bad and illegal, it
       | won't be hard to prosecute him or get a court order to ban or
       | take down his posts.
       | 
       | (Apology for inaccurate language usage. I'm not familiar with
       | these legal terms. But I hope you get the main idea)
        
         | layoutIfNeeded wrote:
         | >bad speech
         | 
         | Lol. Yeah, we should totally ban "bad speech".
        
           | ergocoder wrote:
           | Come on, man. I'm not a native English speaker who is well-
           | educated in laws and social study.
           | 
           | By bad speech, I mean the ones that a lot of people (e.g.
           | Warren) were yelling at Facebook to ban the accounts/posts.
           | 
           | I would appreciate if you try to get the main point. Thank
           | you
        
         | justapassenger wrote:
         | Because it's almost all politics and tribalism. Democrats
         | complain that there's not enough content take downs and
         | republicans complain that there's too much of it. No matter
         | what internet companies do, they'll face tons of criticism.
         | 
         | And both sides think that they that support free speech. But
         | free speech mean to them speech they agree with, and everything
         | else is a hate speech.
        
           | hevelvarik wrote:
           | How does your characterization - that Democrats want more
           | take downs and Republicans less - support or even comport
           | with your contention that both sides claim interest in free
           | speech
        
         | quotemstr wrote:
         | The problem is that the speech that these people want censored
         | isn't illegal. We have a strong constitutional prohibition
         | against censorship.
         | 
         | Many activists would prefer that we didn't have this
         | prohibition, but they don't have the political clout to get it
         | repealed --- rightly so, because despite everything that's
         | happened, explicit censorship is very unpopular.
         | 
         | Because the activists can't get the state to censor the public,
         | activists have used increasingly underhanded tactics to get
         | tech companies to censor the public. They've been very
         | successful so far, but there's a growing resistance to their
         | antics.
        
           | paulgb wrote:
           | One of the most successful PR strategies Facebook has used
           | throughout this is to position it as a free speech issue and
           | the boycott as calling on them to censor speech. It's been so
           | successful that I've seen it repeated a number of times on
           | HN.
           | 
           | To the extent that they can make the argument _free speech_
           | vs. _not free speech_ , of course they win hearts and minds,
           | because as you say, censorship isn't very popular.
           | 
           | The problem is that by making this all about censorship, they
           | can ignore any responsibility they for harm they create in
           | other ways. For example, creating incentives for publishers
           | to create divisive content for the sake of enraging people,
           | or recommending people join white supremacy groups. As far as
           | I can tell, it was these sorts of measures that the boycott
           | organizers called for.
           | 
           | The cynicism of Facebook's PR "free speech" stance is
           | especially annoying given their arbitrary and non-transparent
           | block of Dreamwith a few weeks ago[2]
           | 
           | 1. https://www.buzzfeednews.com/article/ryanmac/facebook-
           | employ...
           | 
           | 2. https://andrewducker.dreamwidth.org/3861716.html
        
             | ergocoder wrote:
             | But we all agree that hate speech should be punished by
             | laws though, and it currently is punishable.
             | 
             | It's that Facebook shouldn't be the one who makes that
             | judgement.
             | 
             | And that's my point. We should get a court to make that
             | judgement.
        
               | quotemstr wrote:
               | No, we don't all agree on that. That's my entire point.
               | The position you're espousing is not shared by a big
               | enough fraction of the US public to get the country's
               | free speech protections overturned, so you're just going
               | to have to deal with people saying things you dislike.
        
             | SpicyLemonZest wrote:
             | Among the organizers' 10 headline demands
             | (https://www.stophateforprofit.org/productrecommendations)
             | are:
             | 
             | 4. Find and remove public and private groups focused on
             | white supremacy, militia, antisemitism, violent
             | conspiracies, Holocaust denialism, vaccine misinformation,
             | and climate denialism.
             | 
             | 6. Stop recommending or otherwise amplifying groups or
             | content from groups associated with hate, misinformation or
             | conspiracies to users.
             | 
             | 7. Create an internal mechanism to automatically flag
             | hateful content in private groups for human review. Private
             | groups are not small gatherings of friends - but can be
             | hundreds of thousands of people large, which many hateful
             | groups are.
             | 
             | So while they do want other things as well, the censorship
             | seems like a pretty central part of the platform.
        
               | paulgb wrote:
               | Fair point, I'd agree that 4 and 7 verge on censorship
               | (I'm less convinced about 6 -- I draw a line between
               | functions that Facebook performs as a content transmitter
               | and as a discovery platform. I would argue that
               | disrupting content transmission constitutes censorship,
               | but curating the discovery platform does not.)
               | 
               | Still, it gets to my point that 7 or (arguably) 8 of the
               | 10 demands do not directly call for censorship.
        
               | ergocoder wrote:
               | For number 4, who should make the judgement whether a
               | speech falls into that category though.
               | 
               | Should it be Facebook or our justice system?
               | 
               | I'd rather not have Facebook do that.
        
               | Nasrudith wrote:
               | It can't be our justice system without a constitutional
               | ammendment - which leaves just Facebook.
        
               | ergocoder wrote:
               | Then, pushing for an amendment would be the right
               | approach and far better than having Facebook be a judge.
               | 
               | Using Facebook as a judge becomes more like popularity
               | contest with who can scream the loudest and are willing
               | to harass Facebook employees for results.
        
             | gus_massa wrote:
             | > _create divisive content_
             | 
             | I'll quote a paragraph of
             | http://www.paulgraham.com/say.html
             | 
             | > _We have such labels today, of course, quite a lot of
             | them, from the all-purpose "inappropriate" to the dreaded
             | "divisive." In any period, it should be easy to figure out
             | what such labels are, simply by looking at what people call
             | ideas they disagree with besides untrue. When a politician
             | says his opponent is mistaken, that's a straightforward
             | criticism, but when he attacks a statement as "divisive" or
             | "racially insensitive" instead of arguing that it's false,
             | we should start paying attention._
             | 
             | The most interesting part is that the content that was
             | classified as "divisive" when that essay was wrote is not
             | the same that is classified as "divisive" now.
        
               | perl4ever wrote:
               | The implication is that if it's not false, it must be
               | true.
               | 
               | But that does not follow. Mostly, when people have
               | trouble calling something false, it's because it is
               | obviously ambiguous and the meaning is disputed. The
               | point of words like "inappropriate" and "divisive" is to
               | shift to something less easily disputed.
        
               | paulgb wrote:
               | Whatever you want to label it, surely I'm not the only
               | one who has observed that the best way to get an article
               | shared on social media is to amp up how controversial it
               | is. Then people who agree share it to agree with it, and
               | people who are enraged by it share it because they are
               | enraged by it.
               | 
               | Whether you want to call this "divisive content" (which
               | definition fits it pretty neatly, in spite of PG's good
               | essay) or "scissor statements" or something else is up to
               | you, but it's a real phenomenon.
        
           | ergocoder wrote:
           | I can understand some random activists doing this. But Warren
           | is a senate and former lawyer. Even she didn't want to go the
           | legal route. It's pretty disappointing. Instead, she pulled a
           | stunt with fake news facebook ads stuff.
           | 
           | > The problem is that the speech that these people want
           | censored isn't illegal.
           | 
           | Please excuse my little legal knowledge. But I thought hate
           | speech and fake news were illegal.
        
             | quotemstr wrote:
             | > But Warren is a senate and former lawyer. Even she didn't
             | want to go the legal route. It's pretty disappointing.
             | 
             | She doesn't want to go the legal route because she knows
             | she'd lose. Free speech protections in the United States
             | are ironclad. In other jurisdictions, e.g., Germany,
             | they're not so strong and activists in those countries have
             | succeeded in making the state compel tech companies to
             | censor. This approach will not work in the United States.
             | 
             | > Please excuse my little legal knowledge. But I thought
             | hate speech and fake news were illegal.
             | 
             | One of the most infuriating habits of the authoritarian
             | activist types is their way of pretending that whatever
             | they don't like is de jure illegal. That they've convinced
             | people that there's some law against "hate speech" is sad.
             | 
             | No, hate speech and fake news are not illegal, nor should
             | they be: any prohibited category of ideas invariably
             | expands to encompass whatever it is that the people
             | defining the category dislike. The strict American
             | prohibition of censorship is the product of centuries of
             | experience in England with exactly this sort of creeping
             | totalitarianism. Humanity has not changed since then. Power
             | still corrupts.
             | 
             | https://www.washingtonpost.com/news/volokh-
             | conspiracy/wp/201...
        
               | ergocoder wrote:
               | Wait a min, hate speech isn't illegal?
        
         | karaterobot wrote:
         | It depends on what you mean by a justice process, but there is
         | one already. In the U.S. the right to free speech is pretty
         | securely enshrined in law (knocks wood). There are definitely
         | limits to the first amendment, but speaking very broadly,
         | private institutions can do more to limit speech on their
         | platforms, whereas the justice system's role is to protect
         | speech. Taking it out of the hands of Facebook (et al.)
         | probably would not get you what you're after.
        
           | davidw wrote:
           | It's a tough problem.
           | 
           | Imagine going out to a bar and some nazi walks in and starts
           | screaming about this or that group that they hate. At the top
           | of his lungs.
           | 
           | Most places would kick his ass right out.
           | 
           | Those that didn't, the customers would probably leave.
           | 
           | Social media is a bit more complex than all that, but in some
           | cases, it really is like that bar where the guy stays, and
           | invites his buddies, and no one normal wants to go there.
        
       | opqpo wrote:
       | HN is a great place. Half the country voted for Trump but not a
       | single one of them can show up here. Really makes you think.
        
       | DevKoala wrote:
       | From my perspective tons of advertisers stopped spending in late
       | Feb/March across multiple channels, not only Facebook. This was
       | necessary for advertisers to re-evaluate how they would allocate
       | their budget and change their messaging. Things are back in full
       | force now.
       | 
       | I get the feeling that some companies were just posturing with
       | the Facebook boycott, and planned on decreasing their ad spending
       | regardless.
        
         | christophilus wrote:
         | This is it. It was nothing but a PR explanation of an already
         | planned budget cut.
        
         | autokad wrote:
         | also, I have never seen adds on facebook from most of those
         | boycotting companies.
        
       | toephu2 wrote:
       | Does anyone here run ads on Facebook?
       | 
       | How does the performance of the ads compare to Facebook's
       | competitors? (Snapchat, Google, Twitter, Pinterest, etc)
        
       | bitxbit wrote:
       | Expected since the uptick in ad money came from all the smid
       | companies going full e-commerce as well as new categories such as
       | masks.
        
       | MattGaiser wrote:
       | Aren't Facebook ads essentially a perfect market (in the economic
       | sense) if done properly? Even if someone drops out, there would
       | be someone with a slightly lower bid just behind them.
        
       | rhizome wrote:
       | One month was always going to be too little. FB can ride it all
       | out, and if I take a step back I wonder if they can be moved with
       | financial attacks at all. I feel the greatest weaknesses they
       | have, and which they can't defend against, are with reputation
       | and MAUs.
        
         | clusterfish wrote:
         | The twitter mob can boycott Facebook all they want, for a month
         | or a year, but the vast majority of people and businesses will
         | go on using it because that makes no difference to them.
         | 
         | Boycotts are always limited in time and scope because if the
         | product wasn't useful you wouldn't need to boycott it, you'd
         | just ignore it in perpetuity. Like, I'm not "boycotting"
         | natural fur clothing for the 20th year, I'm just not
         | interested.
         | 
         | Facebook is useful to both people and businesses and will
         | continue to be useful regardless of any boycotts. Maybe not to
         | some tiny minority of people, but to everyone else.
         | 
         | There are tons of companies that survive with shitty business
         | practices that have much weaker market position than Facebook.
        
       | seibelj wrote:
       | Could it be that the loudest and angriest twitter scolds actually
       | represent ~0.0001% of the population and shouldn't be immediately
       | kowtowed to by our academic, cultural, and business leaders?
        
         | TimothyBJacobs wrote:
         | Whether or not that is true, this boycott doesn't indicate
         | that. The boycott was organized by activists, but the boycott
         | was advertisers not purchasing ads on Facebook. The reason it
         | had little effect on revenue was indicated in the article,
         | while the boycott was made up of the largest advertisers in the
         | world, they weren't responsible for the majority of Facebook's
         | revenue in the first place.
        
         | quotemstr wrote:
         | The thing is that it's very hard, psychologically, to do that.
         | We evolved our social instincts in small roaming bands. When
         | ten or twenty people in such a band attack you, that's
         | tantamount to the whole band turning against you --- and in the
         | nomadic band context, ejection from the group is death. Of
         | course you feel fear when people scream at you and claim you're
         | unfit to be a member of society. Of course you try to address
         | the criticism. Of course you try to be re-accepted into the
         | group.
         | 
         | But now we live on a planet with almost eight billion people
         | screaming at each other. The criticism of a few means nothing.
         | The old heuristic of counting critics to get a proxy for the
         | opinion of the group doesn't work anymore. But we still fear
         | the rejection of the group, and at some level, deep down, we
         | still interpret an attack from a few people as evidence of deep
         | unpopularity.
         | 
         | Rejecting this instinct is essential for participation in a
         | global conversation. It doesn't come naturally to us, but it
         | can be learned --- just as you can train yourself out of a fear
         | of spiders or heights. It looks like at least some corporate
         | leaders have started to learn the essential skill of not
         | fearing social media loudmouths.
        
         | CM30 wrote:
         | Yeah, it's pretty much this in a nutshell. That's what is
         | eventually going to shut down this whole 'cancel culture'
         | issue, when people realise that the vocal minority screaming
         | for someone's head on social media sites is pretty much
         | irrelevant on a business level, and can be safely ignored.
        
           | mc32 wrote:
           | Trader Joe's reversed their initial reaction to cancel their
           | kitschy labels of trader Giottos and Joe-san, etc.[1]
           | 
           | "We do not make decisions based on petitions"
           | 
           | [1] https://www.boston.com/news/business/2020/07/31/trader-
           | joes-...
        
             | ApolloFortyNine wrote:
             | That petition made national news at 2000 signatures.
             | 
             | 2000 is virtually meaningless, in a country of 300 million
             | people, and yet it was getting significant news coverage.
        
               | paulgb wrote:
               | > and yet it was getting significant news coverage
               | 
               | What's funny to me is, at least in my feed, these stories
               | are shared most by people who use them to decry cancel
               | culture. This in turn drives clicks to these stories and
               | creates the demand for them, amplifying the impact of
               | those 2,000 people in exactly the _opposite_ way they
               | intend to.
        
               | bezmenov wrote:
               | This is the real problem. Media is amplifying the voice
               | of what constitutes a handful of radicals to the national
               | stage.
               | 
               | Those not privy are being brainwashed into kowtowing to
               | the whims of the intolerant Twitter mob.
        
             | ars wrote:
             | That petition never made any sense anyway. It's basically
             | saying "Make sure no minorities are ever on product labels.
             | Only white males."
        
               | blahbhthrow3748 wrote:
               | "Make sure there's no black people depicted in the media
               | by banning blackface". If only there was a way to buy
               | ethnic food made by people from the culture and not a
               | house brand with a white dude playing dress up.
        
               | SpicyLemonZest wrote:
               | I worry you haven't thought through the full implications
               | of this stance. You're proposing a rule that some grocery
               | stores are specifically _white_ grocery stores and
               | shouldn 't sell my culture's food; I can't think of many
               | things that would make me feel more excluded.
        
               | sukilot wrote:
               | There's no need to play dress up with a fake name from
               | your culture in order to sell food from your culture.
               | (Also, Trader Joe's "imports" aren't food from your
               | culture, they are cheap knockoffs.)
        
             | grawprog wrote:
             | >The petition posted on change.org by a high school student
             | claims
             | 
             | So that whole thing was over something a high school
             | student originally posted?
             | 
             | Not to generalize, but basing business decisions based on
             | something a teenager posted on a website isn't necessarily
             | going to lead to the best decisions.
        
               | sukilot wrote:
               | At what age does one's opinion matter?
               | 
               | How old was the person who wrote in response "The
               | packaging indicates it's authentic to the country the
               | recipe comes from!" ?
        
         | cal5k wrote:
         | Companies should be accountable to their customers, not
         | activists.
        
           | sharken wrote:
           | Tell that to Microsoft who removed the santa hat from Visual
           | Studio Code due to one user. Ironically the issue currently
           | has 18 down-votes.
           | 
           | https://github.com/microsoft/vscode/issues/87268
        
             | grawprog wrote:
             | >The Santa Hat on vscode insiders and pushing of religion
             | is very offensive to me, additionally xmas has cost
             | millions of Jews their lives over the centuries, yet even
             | if that was not the case, pushing religious symbols as part
             | of a product update is completely unacceptable. Please
             | remove it immediately and make it your top priority. To me
             | this is almost equally offensive as a swastika.
             | 
             | That comment...it's really hard not to take that as a troll
             | comment...
        
               | sharken wrote:
               | Indeed, waiting a bit would have been a reasonable thing
               | to do, instead the change was sanctioned on the same day.
               | 
               | The Santa Hat change most likely also made it so much
               | easier to move forward with the renaming of the master
               | branch on GitHub. One could also argue that the master
               | branch name should have been changed back in 2014 in
               | connection with the Ferguson unrest and the killing of
               | Michael Brown.
               | 
               | Source: https://github.com/github/renaming
        
               | sukilot wrote:
               | Was Michael Brown killed by a master?
        
               | glerk wrote:
               | Poe's Law strikes again. It is scary to see how swiftly
               | Microsoft acted here, it seems like malicious actors
               | could easily weaponize this.
        
               | ballenf wrote:
               | Do you really think replacing the hat with a _snowflake_
               | was coincidence?
        
           | Barrin92 wrote:
           | depends on the nature of the problems those companies cause.
           | If they're negative externalities then customer behaviour is
           | of little value, say for example environmental damage caused
           | by meat consumption, pollution and so on.
           | 
           | The negative effects of social media tend to be environmental
           | in that sense, threats to national security, destruction of
           | the political climate, negative effects on minorities and so
           | on aren't felt by most customers. The negative behaviour of
           | companies like Facebook affects the commons, not individual
           | customers.
        
         | pvg wrote:
         | There's no mention of 'kowtowing', twitter or anything of the
         | sort anywhere in the article. You can look up who the
         | organizers of the boycott are, they have a web page. Makes you
         | wonder who the 'loudest and angriest scolds' actually are.
        
         | outime wrote:
         | It's often journalists the ones blowing dumb stuff out of
         | proportion because an article about a couple people saying
         | outrageous stuff (even if it's the ~0.0001% of the population
         | that you state) brings eyeballs and keeps the addictive
         | outrageous cycle up. It's the sad state of social networks and
         | most of the journalism nowadays. Luckily you're not forced to
         | read any of those if you don't want.
        
       | [deleted]
        
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