[HN Gopher] Justice Dept. plans to file antitrust charges agains...
       ___________________________________________________________________
        
       Justice Dept. plans to file antitrust charges against Google in
       coming weeks
        
       Author : mitchbob
       Score  : 194 points
       Date   : 2020-09-03 19:27 UTC (3 hours ago)
        
 (HTM) web link (www.nytimes.com)
 (TXT) w3m dump (www.nytimes.com)
        
       | ideals wrote:
       | It's going to make the next Bilderberg meeting a little awkward
       | for a few people after they do this.
        
       | hiram112 wrote:
       | Funny how the tone of the comments, so far, is negative. I wonder
       | why.
       | 
       | If the exact same investigation were ramping up in 6 months,
       | under a Biden controlled DOJ, I'd imagine it'd be one comment
       | after another praising the decision.
       | 
       | Regardless, this should be an easy case if they want to win. I
       | can't think of a company in modern times which has obtained so
       | much power and has behaved so poorly in the past few years.
        
       | tobsmagoats wrote:
       | "The attorney general is said to have set a deadline over the
       | objections of career lawyers who say they need more time to build
       | the case."
       | 
       | all you need to know
        
         | bleepblorp wrote:
         | Rushed filings are much less likely to survive the court
         | system.
         | 
         | This would suggest a prosecution that is designed to fail once
         | it reaches the courts. In other words, something designed to
         | make noise without changing Google's behavior.
        
         | neonate wrote:
         | All? One would at least like to know how common this is. In a
         | corporate environment, it would hardly be unusual for a manager
         | to insist on a faster schedule than developers would prefer.
        
           | Jtsummers wrote:
           | There's no "rush to market" for filing charges like these.
           | It's not like the competing US governments are pressing ahead
           | with their own charges.
        
             | kn0where wrote:
             | Well, there _is_ competition for the executive branch this
             | November...
        
               | Jtsummers wrote:
               | Right. But in this case I was replying to a comparison
               | with a corporate environment, which is not actually
               | comparable to the government's situation. The motive is
               | clearly not any true urgency (Alphabet is not changing
               | their corporate behavior enough to avoid these charges if
               | it takes 1 month to finish getting ready or 3).
        
           | eropple wrote:
           | It isn't at all common for the AG to override his
           | department's attorneys' investigative schedules, let alone
           | for political reasons related to his boss's reelection
           | campaign for reasons and stemming from his crew's inability
           | to Stop Lying All Of The Time.
        
             | EricE wrote:
             | Really? So the AG's position is more of figurehead rather
             | than supervisor?
             | 
             | Fascinating.
        
       | xibalba wrote:
       | I am surprised Google is the highest priority. I would've assumed
       | Amazon or Apple would top the list of antitrust targets.
        
         | Pandabob wrote:
         | I know antitrust covers more than just the classic case of
         | monopolies driving up consumer prices. But looking at it just
         | from the anti-consumer lens, the case against Amazon really is
         | kind of funny, when they're at the same time blamed for pushing
         | prices down so low that that the fed uses them as a possible
         | explanation for low inflation [1].
         | 
         | [1]: https://www.cnbc.com/2018/03/01/new-fed-chairman-says-
         | amazon...
        
         | pwinnski wrote:
         | This seems topsy-turvy to me. _Of course_ Google is at the top
         | of the list! Amazon and Apple don't own YouTube, as well as
         | both the supply and demand sides of the vast majority of the
         | advertising market.
         | 
         | There's plenty of reasons to go after all of the big tech
         | companies, but Google seems like an obvious candidate for
         | first.
        
         | Aperocky wrote:
         | Amazon can easily point to Walmart, Apple can easily point to..
         | Every other phone that's not an iPhone.
         | 
         | Google is the only one who doesn't have anybody realistic to
         | point to, and no, Bing does not count.
        
           | adrr wrote:
           | Google can point to FB, TikTok and other social networks that
           | also utilizes UGC video consumption to deliver ads.
        
             | Aperocky wrote:
             | Isn't this more about their search engine than it is about
             | youtube? Unless youtube also has >90% market.
        
               | actuator wrote:
               | Do Alexa, Siri and all the new ways of searching count as
               | search engines?
        
               | D2187645 wrote:
               | You ever herd someone say "just siri/alexa/bing/yahoo/ddg
               | it"?
        
         | Ensorceled wrote:
         | This is a poltical play. All of these _should_ be targets but
         | the WH is looking for a pre-election  "win", more symbolic than
         | anything.
         | 
         | Google is ~80% of search in the US. Large percentage of online
         | advertising. Lots of anti-competitive stuff to point to.
         | 
         | Apple is 50% at best of the smartphone market and their major
         | competitors are South Korean and Chinese. Targeting Apple, with
         | no major US competitor, is NOT a win. Not a good thing to be
         | bringing up in an election year.
         | 
         | Amazon would also be a complicated anti-trust target, you need
         | to specifically focus on online retail effects while not
         | allowing Amazon to switch the conversation to talking about
         | general retail and Walmart/Target. So, too complicated for any
         | kind of quick traction.
        
           | pbourke wrote:
           | > the WH is looking for a pre-election "win", more symbolic
           | than anything.
           | 
           | The "win" being the announcement of a case and ensuing press
           | coverage or whatnot? I'm assuming it would take years for
           | such a case to be concluded.
        
             | nickff wrote:
             | Every administration uses the announcement of proceedings
             | (in various fields) as an achievement in and of itself.
             | Similarly, passing laws and regulations is regarded as an
             | achievement, regardless of whether the laws achieve their
             | stated aims.
        
             | sdenton4 wrote:
             | Pick more fights to distract people from all the existing
             | losing fights! How's that wall looking?
        
               | aaronbrethorst wrote:
               | Going great!
               | 
               | https://www.nytimes.com/2020/05/29/us/politics/border-
               | wall-c...
               | 
               | https://www.nytimes.com/2020/08/20/nyregion/steve-bannon-
               | arr...
        
           | [deleted]
        
           | deadmik3 wrote:
           | so the easiest, biggest, and most blatant antitrust target
           | out of your own examples is just a political play?
        
             | aaronbrethorst wrote:
             | When it is executed haphazardly and before it's ready such
             | that career prosecutors threaten to quit in protest? Yes.
        
         | cryptica wrote:
         | Google has complete control over all internet search traffic in
         | most of the world. They get to decide which websites are
         | popular and which are not. This affects every person who owns a
         | website or blog; a LOT of people. This is too much power for
         | one company.
         | 
         | Amazon is just an online retailer, their monopoly only affects
         | people who have shops on Amazon; this is not as harmful because
         | it does not affect as many people and businesses (currently).
         | 
         | Same with Apple, their monopoly only affects people and
         | businesses who want to sell apps on the Apple App store; this
         | is a small number of people and businesses compared to the
         | number affected by Google's search monopoly.
         | 
         | If you own a website, your life is being affected by Google. At
         | a society level, Google can control the narrative of any social
         | issue by tweaking its ranking algorithms to serve its own
         | interests.
         | 
         | From first hand experience as an open source author who runs an
         | open source project website, it certainly seems that Google has
         | been treating me progressively worse over time.
        
           | Supermancho wrote:
           | > If you own a website, your life is being affected by
           | Google.
           | 
           | Once chrome removes the url bar, life is going to get a lot
           | tougher for any company that wants to avoid Alphabet.
        
           | zo1 wrote:
           | I don't think people realize how much of an effect google has
           | had on shaping the internet over the past decade. I get the
           | impression that most people think Google is just following-
           | along with the trends/changes occurring on the internet,
           | rather than being the driving/molding force. And the fact
           | that Google is politically biased internally should also be
           | equally worrying.
        
         | [deleted]
        
         | ideals wrote:
         | Amazon has huge warehouses in lots of states which means they
         | have political power to threaten pulling jobs from districts or
         | states. Google is a much softer target.
        
         | sangnoir wrote:
         | If I were a conspiracy theorist, I'd say YouTube's value to a
         | certain political campaign might have played at part in bumping
         | up Google's priority. Apple and Amazon do not have a similar
         | propaganda^w free speech platform that has to be kept on a
         | short leash with similar urgency.
         | 
         | Obviously that wouldn't never happen in the U.S.A. - the DoJ's
         | dealings have been entirely professional, non-partisan and
         | above-board.
        
         | SaltyBackendGuy wrote:
         | Or like the ISPs
        
           | badwolf wrote:
           | The ISP's are probably who are pushing for this
        
           | paxys wrote:
           | Or credit reporting agencies. Or credit card companies. Or
           | banks. Or defense contractors.
           | 
           | Tech is always the soft target for governments worldwide.
        
             | Barrin92 wrote:
             | >Tech is always the soft target for governments worldwide.
             | 
             | lol. Take a look at credit card regulation in Europe and
             | the amount of regulation passed on banks in the last 20
             | years alone (for good reasons).
             | 
             | The only thing that's soft about tech is the industry's
             | constant whinging because they're finally recognizing that
             | the good old days of getting away with everything might be
             | over.
             | 
             | Credit cards are actually a good example. Let's slap the
             | 0.2% interchange cap that is the legal limit in the EU on
             | the Apple store and see what happens then.
        
               | AnthonyMouse wrote:
               | > Let's slap the 0.2% interchange cap that is the legal
               | limit in the EU on the Apple store and see what happens
               | then.
               | 
               | That's exactly the wrong solution, because it implies
               | within it that they get to continue holding a monopoly as
               | long as they're a regulated one. And then the regulations
               | address the most visible seven of the two hundred
               | thousand problems that are caused by monopolies and leave
               | all of the other ones.
               | 
               | What's needed is to reintroduce meaningful competition.
        
               | Barrin92 wrote:
               | >That's exactly the wrong solution, because it implies
               | within it that they get to continue holding a monopoly as
               | long as they're a regulated one.
               | 
               | That's a pretty common solution when infrastructure is
               | concerned, which platforms basically are. Having 20
               | stores on your phone to me makes about as much sense as
               | having 50 postal services driving on the streets.
               | 
               | Not really sure what's wrong with basically making two
               | regulations. Apple/Google get to charge ~1% or whatever
               | for running the store, and they don't get to ban stuff
               | other than content that's unlawful. To me it seems like
               | that solves 99% of the issues we've been hearing about.
        
               | AnthonyMouse wrote:
               | > That's a pretty common solution when infrastructure is
               | concerned, which platforms basically are.
               | 
               | It's pretty common for _physical_ infrastructure because
               | it has high fixed costs. Building a water distribution
               | network is billion dollar enterprise. App stores are the
               | complete opposite of that -- if it weren 't for the
               | platforms purposely interfering with competing stores, an
               | individual would be able to set one up in a weekend.
               | 
               | > Having 20 stores on your phone to me makes about as
               | much sense as having 50 postal services driving on the
               | streets.
               | 
               | But we do have 50 postal services driving on the streets.
               | Or at least five anyway -- USPS, FedEx, UPS, DHL, Amazon,
               | plus private couriers, trucking companies and so on.
               | 
               | You might as well ask why we have multiple retailers.
               | "Wouldn't it be more efficient if everybody had to buy
               | everything at Walmart and we just regulated them as a
               | monopoly?" Some theoretical increase in efficiency is not
               | worth the crushing oppression that would inevitably
               | bring.
               | 
               | > Not really sure what's wrong with basically making two
               | regulations. Apple/Google get to charge ~1% or whatever
               | for running the store, and they don't get to ban stuff
               | other than content that's unlawful. To me it seems like
               | that solves 99% of the issues we've been hearing about.
               | 
               | Which means you're putting the role of vetting apps onto
               | some other third parties -- good, now there will be
               | competition and you won't be screwed if the monopoly
               | store rejects something they shouldn't. But then what is
               | the Google or Apple store even supposed to be doing?
               | Hosting the app? Anybody can do that. Payment processing?
               | There are a dozen companies that already do that.
               | 
               | The only reason they have a monopoly is that they
               | purposely put barriers in front of competitors. It's not
               | a _natural_ monopoly whatsoever.
               | 
               | And you're just proving the point about how the
               | regulations only solve the most obvious problems and
               | leave all the other ones. For example, if you let them
               | exclude app store competitors, even if they can't charge
               | high fees or exclude apps they don't like, they could
               | still bury them in an unfindable hole by eliminating
               | direct links and putting it on page 5000 of any search
               | results, or cover anything they don't like in arbitrarily
               | scary warning prompts, or find a hundred other ways to
               | make your life hard unless you bend the knee. Whereas if
               | their being unreasonable could be remedied by just going
               | to another store, it actually puts a check on
               | unreasonable behavior in general by way of competitive
               | pressure, without you having to predict and explicitly
               | prohibit it ahead of time.
        
             | creddit wrote:
             | Banks aren't really concentrated, though. Lots of
             | competition in the area.
        
             | qppo wrote:
             | Because tech has monopolies over specific markets (or
             | duopolies) engaged in anti-competitive practices that harm
             | business and consumers while being comically unregulated.
             | 
             | Banking, credit, and defense all have a pretty good balance
             | of competition and regulation. That's not to say there
             | aren't areas that should be targeted by governments, but
             | tech is hardly a "soft target." It's never been hit!
        
               | thebradbain wrote:
               | Well, except for all the 90s/00s Microsoft + Internet
               | Explorer antitrust drama -- though admittedly Microsoft
               | came out of it mostly unscathed, if a bit humbled.
        
         | sergiotapia wrote:
         | Amazon sells stuff - Google shapes opinions. They are much more
         | dangerous.
        
           | creddit wrote:
           | Wait until I tell you about the major media corps!
        
           | xibalba wrote:
           | By this logic, would not Facebook and it's market leadership
           | in social media be a better target?
        
             | TheOtherHobbes wrote:
             | Better? No. Equally valid? Certainly.
        
             | jjcon wrote:
             | Not that antitrust has to be based on market share but - it
             | is kinda hard to claim Facebook has a monopoly on much of
             | anything. Facebook is a big player but there are dozens of
             | big alternatives. That is not at all the case for Google.
             | Search, YouTube, browsers, Android all have a dominant
             | market position.
        
               | xibalba wrote:
               | Fair, but, conversely, Facebook has a well documented
               | history of growth through acquiring or cloning
               | competitors.
        
         | cmauniada wrote:
         | It would be interesting to see how much amazon and apple spend
         | vs. how much google spends on lobbying - might answer your q.
        
           | jjcon wrote:
           | Google has spent by far the most over the past 10 years.
           | 
           | https://si-wsj-
           | net.cdn.ampproject.org/ii/w820/s/si.wsj.net/p...
        
             | cmauniada wrote:
             | Interesting. So its just a different admin that wants to
             | get a point across. Right before elections too - simply
             | political imo.
        
           | oflannabhra wrote:
           | Seems like you'd be the one surprised: Even though they have
           | cut their lobbying budget in the past two years, Alphabet has
           | spent more on lobbying Congress over the past decade than any
           | other tech firm, except maybe Amazon.
           | 
           | [0] - https://www.opensecrets.org/federal-
           | lobbying/clients/summary...
        
         | marta_morena_25 wrote:
         | Did you read the article?
         | 
         | ""Google search results for 'Trump News' shows only the
         | viewing/reporting of Fake News Media," he said on Twitter. "In
         | other words, they have it RIGGED, for me & others." He also
         | said Google had potentially violated the law."
         | 
         | Any more questions why it's neither Amazon, nor Apple. Trump
         | doesn't give a shit about computers or warehouses. He also
         | doesn't give a shit about anti-trust, or consumers. He cares
         | about re-election and his own interests. And that puts Google
         | and Facebook in the cross-hair. At least for now. Trumps
         | decisions are easy to understand, once you keep in mind that he
         | does nothing that isn't for his own benefit. Everything makes
         | sense then.
        
         | js2 wrote:
         | It's politically motivated.
         | 
         | https://twitter.com/realDonaldTrump/status/11587977354888888...
        
           | zo1 wrote:
           | Good - that's what people voted him into office for, I would
           | assume. Specifically his "Fake News" focused platform.
        
         | averysmallbird wrote:
         | There are reportedly investigations against Google, Apple,
         | Amazon, and Facebook; with DOJ taking the first two and the FTC
         | taking the latter. Google was likely the easiest because there
         | was a prior FTC investigation and EU enforcement actions taken
         | against Google. Additionally, more state AGs rallied to the
         | Google case.
        
       | marta_morena_25 wrote:
       | It's funny to watch (and also lucky for us), how Trump in his
       | attempt to utilize everything at his disposal in his own favor
       | and solely in his own favor, manages to self-sabotage himself at
       | every turn through stupidity.
        
       | nlh wrote:
       | I read this story just now and I found it incredibly frustrating
       | -- it reads like a gossip column. Lots of details about who wants
       | to do what and when and who objects, but incredibly light on
       | actual details.
       | 
       | What laws are they going to claim Google has broken? Vague hand-
       | waves about "advertising" and "Google is involved in your life"
       | doesn't cut it for me.
       | 
       | Does anyone have a source or a hunch of what specific anti-trust
       | laws Google is violating with what specific actions?
        
         | skymt wrote:
         | Not a gossip column, political reporting. This is appropriate
         | because this is a political story. The subject isn't the case
         | against Google but the internal conflicts in building the case.
        
         | ardy42 wrote:
         | >> Justice Dept. plans to file antitrust charges against Google
         | in coming weeks (nytimes.com)
         | 
         | > I read this story just now and I found it incredibly
         | frustrating -- it reads like a gossip column. Lots of details
         | about who wants to do what and when and who objects, but
         | incredibly light on actual details.
         | 
         | That's the actual story here, which doesn't appear to be the
         | story you want to read.
         | 
         | > What laws are they going to claim Google has broken? Vague
         | hand-waves about "advertising" and "Google is involved in your
         | life" doesn't cut it for me.
         | 
         | You will find out when the DOJ files the charges in a month (if
         | the deadline reported here is accurate). _They probably haven
         | 't even finalized the details you want to know yet_ (otherwise
         | they probably would have have filed already).
        
         | stale2002 wrote:
         | > what specific anti-trust laws
         | 
         | The specific anti trust law would almost certainly be section 2
         | of the Sherman anti trust act.
        
         | ntsplnkv2 wrote:
         | Whenever the case is made you will see what they argue.
        
         | paxys wrote:
         | That info doesn't exist publicly because the charges haven't
         | been filed yet.
        
         | rdiddly wrote:
         | Tend to agree, with particular attention to the peeve that hit
         | me in the very first sentence: the phrase "career lawyers."
         | Like I'm supposed to think "Ohh, THESE lawyers are experienced
         | and smart, not like all those hobbyist amateur lawyers the
         | Attorney General of the United States usually consults with!
         | How dare he countermand these particular infallible and always-
         | correct lawyers!!"
        
           | ls612 wrote:
           | No, career lawyers is to say they are civil servants, not
           | political appointees.
        
         | cblconfederate wrote:
         | Google controls advertising on both the supply side and demand
         | side. It's not hard to think ways in which this is
         | anticompetitive. A ton of stuff is black boxes. E.g. are
         | adsense chargebacks real? Are keyword bids fair?
        
           | donor20 wrote:
           | Do billboard work? Does a fox ad work?
           | 
           | Come on - the company spending the money has MORE visability
           | into what their google ad spend buys them then in almost any
           | other area.
           | 
           | I don't even care if I overpay on a "bid" for a spot - the
           | metric I'm using is return on spend. And trust me, the
           | mainline media companies driving this do not promise
           | advertisers "fair" bidding. They have sales people trying to
           | extract every nickle they can (through sometimes horrible
           | accounting practices where they pay different divisions to
           | drive up various "costs").
        
             | bergstromm466 wrote:
             | > Come on
             | 
             | No you come on. Do you really live in a fairytale dream
             | world where corporate crimes are non-existent?
             | 
             | Yes it's of course not all Google's fault, and many of the
             | underlying governance systems are fucked up (money system,
             | how new laws are created, IP & property laws, etc.), but
             | where does your instant forgiveness come from towards these
             | massive corporate monopolies? It is all a black box, and we
             | have no idea what's going on. Platform monopolies have
             | started to decide elections. In your perspective, when is
             | the threshold met when we start to admit we have a problem,
             | and we invite social change?
             | 
             | What do you get out of campaigning for Google and other
             | corporations? Are you that well paid?
        
             | cblconfederate wrote:
             | Maybe for you ad price is not an issue. That's like saying
             | the price of steak is not an issue for you. There are a ton
             | of billboard companies and TV channels, so competition is
             | presumed to lead to price discovery and low prices. Google
             | has no competition.
        
               | donor20 wrote:
               | Google has no competition in marketing? Are these serious
               | statements? I can advertise on Instagram, pay social
               | media influencers and the ways to market to folks are
               | literally endless, from postcards, to delivery route
               | saturation campaigns to annoying popups on Hulu videos to
               | microtargeted facebook ads. I hate facebook, don't have
               | the app, but campaigns on facebook at least historically
               | could do amazingly well if you had the targeting down.
               | 
               | Historically one paper in town basically got most
               | advertising. Those folks printed money. Classifieds etc.
               | 
               | There has been an explosion of marketing opportunities
               | now. I can market on amazon if I think that would yield
               | more (it does sometimes).
        
               | cblconfederate wrote:
               | Why are you conflating google with all of marketing and
               | TV ads etc? That's like claimingn that airlines and
               | sealines are the same market. Google's competitors are
               | not billboards, they are the (now extinct) other online
               | ad marketplaces. Their problem is that they control the
               | search and display ad marketplace absolutely, they can
               | ask advertisers to pay $100, pay the publisher $1 and
               | nobody will know if they are being scammed because there
               | is no competiting marketplace to compare.
               | 
               | https://archive.vn/G8cgI
        
             | withinboredom wrote:
             | Google has every incentive to find you the least expensive
             | lead, which is not good for you. The least expensive lead
             | is the one that would buy from you even if they didn't see
             | the ad. This means you wasted money, and a lot of it.
        
               | donor20 wrote:
               | But I can judge whether I'm wasting money with google ads
               | vs using TV ads or billboards. Do NPR promise me my
               | sponsorship will result in increased sales or that it's
               | the "lowest" possible price?
               | 
               | Maybe some people hearing an NPR sponsorship would have
               | bought from me anyways - is this now a crime?
        
           | mrkramer wrote:
           | Google's algorithms are trade secrets just like Coca-Cola
           | recipe formula is. You can not expect somebody making
           | billions and revealing their secret "know-how".
        
             | cblconfederate wrote:
             | if coca-cola controlled all the fridges, i d expect them to
             | be broken up though
             | 
             | the point of antitrust is not to force companies to give up
             | trade secrets, it's to ensure that there is competition and
             | market alternatives
        
         | themgt wrote:
         | My guess is there will be multiple lines of attack, but this
         | paper[0] which was also at least implicitly referenced in the
         | recent Congressional hearing seems very likely to be one of
         | them:
         | 
         |  _Approximately 86% of online display advertising space in the
         | U.S. is bought and sold in real-time on electronic trading
         | venues, which the industry calls "advertising exchanges." With
         | intermediaries that route buy and sell orders, the structure of
         | the ad market is similar to the structure of electronically
         | traded financial markets. In advertising, a single company,
         | Alphabet ("Google"), simultaneously operates the leading
         | trading venue, as well as the leading intermediaries that
         | buyers and sellers go through to trade. At the same time,
         | Google itself is one of the largest sellers of ad space
         | globally. This Paper explains how Google dominates advertising
         | markets by engaging in conduct that lawmakers prohibit in other
         | electronic trading markets: Google's exchange shares superior
         | trading information and speed with the Google-owned
         | intermediaries, Google steers buy and sell orders to its
         | exchange and websites (Search & YouTube), and Google abuses its
         | access to inside information. In the market for electronically
         | traded equities, we require exchanges to provide traders with
         | fair access to data and speed, we identify and manage
         | intermediary conflicts of interest, and we require trading
         | disclosures to help police the market. Because ads now trade on
         | electronic trading venues too, should we borrow these three
         | competition principles to protect the integrity of
         | advertising?_
         | 
         | [0]:
         | https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3500919
        
           | tynpeddler wrote:
           | Do the electronic exchanges mentioned in this paper include
           | adds sold on Facebook and product recommendations from
           | Amazon? It's hard to believe that Facebook's add space is
           | that much smaller than Alphabet, and if Facebook is not
           | included in the definition of "online display advertising
           | space", then that seems like a pretty large omission.
        
             | benologist wrote:
             | Nobody's saying Facebook and Amazon won't get charges too.
             | They and Apple were all part of the same investigation. The
             | investigators say all four companies are abusing their
             | positions but they haven't given a lot of detail yet.
             | 
             | https://www.bloomberg.com/news/articles/2020-08-26/house-
             | ant...
        
           | gen220 wrote:
           | The deep question:
           | 
           | > In the market for electronically traded equities, we
           | require exchanges to provide traders with fair access to data
           | and speed, we identify and manage intermediary conflicts of
           | interest, and we require trading disclosures to help police
           | the market. Because ads now trade on electronic trading
           | venues too, should we borrow these three competition
           | principles to protect the integrity of advertising?
           | 
           | It boils down to: should we regulate ad exchanges like we
           | regulate equity exchanges, such that the exchange operator
           | (e.g. Alphabet, NYSE) cannot also be a participant in the
           | traded assets.
           | 
           | If you believe the answer is yes, alphabet's ad exchange
           | should not be in the same parent company as youtube and
           | google.
           | 
           | Unbundling the ad exchange from alphabet's other services
           | sounds like it would be a herculean technical nightmare!
           | Might be easier to start from scratch (:
        
             | jeffbee wrote:
             | Of all the crazy stuff that has been proposed on HN under
             | the umbrella of "breaking up Google", excising the ad
             | exchange might be the least technically challenging, and
             | also one of the few that are economically practical.
        
           | victor106 wrote:
           | This is an awesome paper.
           | 
           | What other resources exist to learn in detailed about how the
           | online ad industry works?
        
           | actuator wrote:
           | I am a bit confused, is this not applicable on FB? FB's ad
           | revenue is now probably > 0.5 * Google's.
        
       | waynesonfire wrote:
       | A vaccine and this.. what else needs to make it through before
       | the elections?
        
         | ardy42 wrote:
         | > A vaccine and this.. what else needs to make it through
         | before the elections?
         | 
         | Terrifyingly, the census:
         | https://www.nytimes.com/2020/08/24/us/census-bureau.html:
         | 
         | > The count faces two crushing deadlines -- to compile an
         | accurate tally by Sept. 30, and to process and double-check the
         | numbers in time to deliver population totals to the president
         | by Dec. 31. The Census Bureau earlier had told Congress it
         | needed to push the delivery of population totals to April 2021
         | because of the pandemic.
         | 
         | > The Trump administration ordered the speedup, critics say,
         | because it wants to subtract undocumented immigrants from the
         | totals before sending them in January to Congress to
         | reapportion the House. That plan -- which faces multiple court
         | challenges -- would reshuffle House seats to give a modest
         | advantage to the Republican Party.
         | 
         | > It comes as the administration has installed political
         | appointees in the Census Bureau's top ranks -- two in June and
         | a third named last week to a new post: deputy director for
         | data. Critics say the administration wants to change crucial
         | statistical methodologies to give Republicans an even greater
         | edge.
        
         | tathougies wrote:
         | The Vaccine that has already gone through normal stage 2 trials
         | ensuring safety? All this talk about a vaccine being 'rushed'
         | is so anti-science, it's a joke. The vaccine may certainly be
         | ineffective or undereffective if rushed through phase 3 trials,
         | but the idea it'll be unsafe is hogwash.
        
           | bleepblorp wrote:
           | Stage 1 and 2 trials establish safety in generally healthy
           | people. Stage 3 is primarily to establish efficacy, but is
           | also vital to establish safety in the broader population,
           | including among people with existing diseases.
           | 
           | For their own safety, unhealthy people are not generally
           | admitted into stage 1 and 2 trials.
           | 
           | Curtailing stage 3 testing for political gain is dangerous.
        
       | zapita wrote:
       | Other comments have pointed out that he is pushing the timeline
       | against the advice of career lawyers. Everything this Attorney
       | General does should be scrutinized for underlying partisan
       | motivation.
       | 
       | My guess is that he has ulterior political motives linked to the
       | 2020 presidential election, and he wants to build leverage with
       | Google in relation to those motives.
        
         | EricE wrote:
         | Career lawyers can't have underlying partisan motivations
         | either?
         | 
         | This article is scant on real facts, instead it's just more
         | rumor and innuendo from "anonymous sources". Which apparently
         | is just fine even though in the majority of these stories once
         | the bombastic claims are dropped and more facts come out later,
         | revealing thatthe claims are either grossly overstated or
         | outright lies it doesn't matter because everyone has moved on
         | to the next "ooh shiny".
         | 
         | People used to ostracize organizations that take such continual
         | gaslighting to performance art levels, but apparently its the
         | new normal because "orange man bad" or something.
        
           | zapita wrote:
           | Sure any lawyer can have ulterior motives. It just so happens
           | that this particular AG has a well established track record
           | of politicizing his work in public office, dating back to the
           | Nixon and Reagan years. It doesn't seem like a stretch to
           | take that track record into consideration when analyzing his
           | move against Google.
        
             | Jtsummers wrote:
             | I'm not a fan of the man, but if you're trying to make a
             | case against him you should make it accurate. He did not
             | hold any public office position under the Nixon
             | administration, he was in college during it. He then became
             | a civil servant in the CIA starting in 1973.
        
               | zapita wrote:
               | You are correct. It's Roger Stone who was a Nixon
               | advisor. Stone is the federal felon which AG Barr
               | recently freed from prison by overriding his sentencing
               | guideline, for purely political reasons. I had my
               | criminals mixed up.
        
           | rat87 wrote:
           | > Career lawyers can't have underlying partisan motivations
           | either?
           | 
           | They can, we know that the current Attorney General is a hack
           | that eagerly ignores betrays his duties to play politics,
           | doing offense/defense for Trump
           | 
           | Anonymously sources are standards procedure and the majority
           | of these stories are verified. And yes it is an undeniable
           | fact that Trump is terrible, putting it in baby language
           | (orang man bad)doesn't change it one bit. And it's a fact
           | that he has abused the law and his office to go after his
           | perceived opponents, even if regulatory action is needed if
           | it comes from corrupt motives it's much more likely to be
           | overturned in court.
        
           | vharuck wrote:
           | Barr is a political appointee who replaced Sessions, who was
           | dismissed by Trump for being "disloyal." Barr plays the
           | public political game well.
           | 
           | Career workers in Federal agencies can be partisan, but it's
           | harder to think they're more influenced by politics than the
           | politician. Secret conspiracies are really hard to believe,
           | because they're really hard to pull off.
           | 
           | I'm more willing to believe investigators always want more
           | time, and this is a case where our hunger for political
           | reasoning colors our interpretation. Not saying this is the
           | case, just my Occam's Razor.
        
             | beervirus wrote:
             | Career workers in federal agencies have routinely worked
             | toward anti-Trump ends.
        
               | rat87 wrote:
               | A more accurate way to phrase it is that they have aimed
               | to do their jobs and their duty to their country.
               | 
               | This frequently pushes them into conflict with Trump
        
       | mark_l_watson wrote:
       | I don't like the timing of this, obvious political motivation.
       | 
       | That said, I think it would be a good thing for Google, Apple,
       | Amazon, and maybe Microsoft to go through this process. When the
       | process works well, the companies may make needed adjustments to
       | the way they do business, and get this all over with in a few
       | years.
       | 
       | I am a very happy paying customer of Google, Amazon, Apple, and
       | Microsoft. I would still like them all to be investigated and
       | adjustments made. Capitalism and free markets work very well with
       | the appropriate amount of government oversite - set guardrails
       | for allowed behavior.
        
       | [deleted]
        
       | throwaway5752 wrote:
       | This is so grossly political that it's disgusting. Clearly the
       | administration sees Google through the lens of an adversary,
       | which is astonishing enough.
       | 
       | When reading something like this, _" according to five people
       | briefed on internal department conversations."_ is the first
       | clue. You have mass leakage of internal discussions, with career
       | ending consequences. You can't have any greater signal that
       | something is very wrong, and that people believe the chain of
       | reporting is compromised.
       | 
       | The question of whether Google represents a monopoly is critical
       | for every software professional in this forum, and it is a
       | trillion dollar US company that represents most people's
       | discovery platform for information. It has has nuance, and there
       | are gray areas that are going to have generational impact when
       | they are litigated. It an _important legal question_ and not well
       | served by a thin case served out two months from an election.
        
         | hiram112 wrote:
         | > Clearly the administration sees Google through the lens of an
         | adversary, which is astonishing enough.
         | 
         | How is that astonishing? Google has made it more than clear
         | that they will use their vast resources to help Trump's
         | opponents. It's almost a meme at this point that if you want to
         | search for something politically incorrect - or anything that
         | doesn't align with the left - you need to use Bing or DDG.
         | 
         | * Google: [The
         | donald](https://www.google.com/search?q=the+donald) - not on
         | the first page
         | 
         | * Bing: [The Donald](https://www.bing.com/search?q=the+donald)
         | - 1st result
         | 
         | * https://www.breitbart.com/politics/2018/09/10/silent-
         | donatio...
        
           | betterunix2 wrote:
           | Extraordinary claims require extraordinary proof. All you
           | example proves is that Google and Bing follow different
           | metrics for relevance -- Google's being more relevant for
           | someone looking for the former subreddit that was widely
           | discussed in other media outlets, Bing's being more relevant
           | for someone looking for the current incarnation i.e.
           | dedicated Trump supporters. The idea that there is some
           | conspiracy within Google to promote Trump's opponents needs
           | more proof than that.
        
         | paganel wrote:
         | > This is so grossly political that it's disgusting
         | 
         | A one-trillion dollars company can only be tackled politically,
         | let's not fool ourselves here. In other words I find nothing
         | "disgusting" about this, if anything the US authorities should
         | have been more open in their approach, i.e. pointing out that
         | letting a few tech behemoths take control of our society (a
         | highly technological one) it's not in the best interest of the
         | populace. Again, you cannot tackle (very) big stuff like this
         | in a non-political matter.
        
         | tathougies wrote:
         | Hacker news is so bipolar on this. I've seen calls on this site
         | for immediate antitrust law cases against google, and now that
         | the Trump DOJ is doing it, immediately, there's a rush to
         | defend Google. It's getting nauseating really.
         | 
         | Something being 'political' is not bad, especially when it
         | being 'political' enforces the will of the people against those
         | who ought to be subject to the will of the people. In
         | particular, many Americans believe Google to be engaging in
         | anti-competitive practices, so being political by following
         | what the American populace wants cannot and should not be used
         | as an insult.
        
           | AJ007 wrote:
           | These comments are bizarre. This topic has been discussed ad
           | nauseam in hacker news for many years. The discussion on here
           | was justifiably more extensive and explained more deeply than
           | anywhere else. People on hacker news have used Google
           | services for 15+ years. They've built businesses around
           | Google's platform. They've built businesses which compete
           | with Google. They've seen Google do things which dismantled
           | other businesses so that Google could earn some incremental
           | revenue in order to continue to pay their executives and
           | employees wildly bloated salaries (e.g. Anthony Levandowski
           | paid over $100m; that's insane.)
           | 
           | Google has a lot of deep problems. They managed to kick the
           | US regulatory can down the road over and over again. Now they
           | have to deal with it. All but 1 state AG was on board for
           | this. They were very cozy with the Obama White House so there
           | is _very_ good justification for this to happen now.
        
           | Jtsummers wrote:
           | HN isn't an entity. You see discussions here praising Haskell
           | or Lisp as the second coming, and then discussions about how
           | awful they are and how they'll never amount to anything
           | because they don't match the underlying machine as well as C.
           | 
           | It's different people with different opinions, experiences,
           | and views expressing them at different times.
        
           | geofft wrote:
           | > _I 've seen calls on this site for immediate antitrust law
           | cases against google, and now that the Trump DOJ is doing it,
           | immediately, there's a rush to defend Google._
           | 
           | Well, that's my actual position. "The last temptation is the
           | greatest treason: to do the right deed for the wrong reason."
           | 
           | I think it's important to enforce the laws we have fairly.
           | However, going after political opponents because they are
           | political opponents, and retroactively figuring out what laws
           | you can use against them, is very different from enforcing
           | the laws fairly. I think we should be going after many more
           | companies than we do on antitrust grounds (and I think
           | society would be better if we had even more stringent
           | antitrust laws). Going after a single company and saying
           | "Hmmm, antitrust" does not actually succeed at maintaining
           | the rule of law.
           | 
           | (I do, for what it's worth, agree that "political" is not an
           | insult. It's a descriptor, and it applies to just about
           | anything involving the government or the shape of society. In
           | this case, I think it happens to be a descriptor for
           | something bad. It is entirely good and proper for politics to
           | influence what laws we have; it is improper for politics to
           | influence against whom we choose to enforce them.)
        
         | topspin wrote:
         | "You have mass leakage of internal discussions, with career
         | ending consequences. You can't have any greater signal that
         | something is very wrong, and that people believe the chain of
         | reporting is compromised."
         | 
         | Leaks from DOJ is SOP; Trump or not the place is a hot bed of
         | political grifters posing as law enforcement officials and
         | playing footsies with their media contacts.
         | 
         | And I don't share your alarm over the potential consequences.
         | The political class won't hurt Alphabet. At _worst_ there will
         | be a shakedown, some new toothless minders will emerge
         | (captured on inception,) and then they 'll throw the fish back,
         | just like they did with Microsoft.
        
       | donor20 wrote:
       | The article reveals the real concern - google has impacted
       | "telecoms and media companies".
       | 
       | These groups are VERY powerful. They don't want things like net
       | neutrality, they want to hoover up broadband subsidies without
       | actually delivering service (and often faking coverage maps etc).
       | And despite all their claims, they are enormous monopoly like
       | groups, now under republican administrations with much GREATER
       | concentrations across both content libraries and internet access
       | (time warner etc).
       | 
       | Under this administration, massive anti-competitive consolidation
       | has been permitted and encouraged in areas with much much greater
       | consumer harm, by companies who IMMEDIATELY go back on their
       | promises.
       | 
       | "How Trump's Department of Justice Just Gave Hollywood
       | Megacorporations Unlimited Power"
       | https://www.jacobinmag.com/2020/09/hollywood-paramount-decre...
       | 
       | "On August 7, US district judge Analisa Torres granted the
       | Department of Justice's request to terminate the Paramount
       | Consent Decrees"
       | 
       | The absolute ridiculous irony here is the govt is hand over fist
       | screwing consumers, and now is going after... google!? ... has
       | having ripped folks off?
       | 
       | Do I believe my cable co was both selling my data for profit and
       | jacking up my prices because I had no choice? Sure, even when
       | their service was terrible I was stuck. Any enforcement? Bare
       | minimum (I had to call monthly to get them to remove their modem
       | rental fee - I wasn't using their modem, but a year after I
       | started they added the charge and insisted I had their modem but
       | wouldn't tell me the device ID).
       | 
       | Australia / New Zealand are going to be some good examples here.
       | Very arbitrarily (vs principles based) rulemaking coming.
        
       | neonate wrote:
       | https://archive.is/Jlixq
        
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