[HN Gopher] Stop Asking Me to "Sign Up" (2014) ___________________________________________________________________ Stop Asking Me to "Sign Up" (2014) Author : jeremylevy Score : 234 points Date : 2020-09-26 15:47 UTC (7 hours ago) (HTM) web link (www.gkogan.co) (TXT) w3m dump (www.gkogan.co) | nostromo wrote: | Don't "growth hack" your sign up, just remove it completely if at | all possible, or push it as late as possible in the process | (after the user has engaged with the product). | | This is one of the lessons of TikTok. | | Virtually every SV startup asks you to sign up now, provide a ton | of information about yourself, and then spam you relentlessly | with marketing email. | | Part of TikTok's genius is that you just open up the app and | you're immediately interacting with the content. | McDev wrote: | I was intrigued by this comment and downloaded TikTok, only to | find that they now push for sign up immediately! | m463 wrote: | 1) provide a good service | | 2) gain market share | | 3) gain marketing patterns | [deleted] | chefgoldbluum wrote: | This sort of sounds like bullshit. It's definitely conjecture as | there's nothing concrete to back it up. My own conjecture: Use | nuance, but in general if someone is on your landing page they | have some idea of what your product is. "Sign Up" is a well | established convention that immediately signals to the user you | have a platform model that requires or adds benefit through | authentication. Anyway this article is from 2014 and most big | platforms still use Sign Up. | GekkePrutser wrote: | This article is from 2014, right now my annoyance is more all | these apps with low self esteem. | | Always this stupid question "do you like this app" and then | redirecting me to the play store to vote if I say yes or the | support site when I say no. And to make matters worse they keep | doing it every few days. Once is passable, over and over is NOT. | | I've started to give 1-star reviews to these apps. So sick of | this behaviour. Especially many of Microsoft's corporate apps do | this (like outlook or teams) and most people download these | because they need them, not because of some rating. | | edit: I mean I do the 1-star thing with the apps which keep | asking. If they ask once I just don't do the review (If I really | _love_ the app I would have left a 5-star review anyway). But | once it comes up again I do this. | URSpider94 wrote: | App developers do this because, gasp, it works. Filtering | reviews this way absolutely, quantitatively, repeatedly boosts | app ratings, and apps with higher ratings get more downloads. | Don't expect developers to stop doing this just because it | annoys you. | ufmace wrote: | I think he did say - it's one thing to do it once. It gets | really annoying when apps do it over and over again. | ulucs wrote: | Unless enough people start giving one stars because of such | filtering :^) | the__alchemist wrote: | I'll join in on punishing these techniques, in an effort to | make it not work. | tomc1985 wrote: | We should not be justifying shitty negative externalities | because "they help the developer". We should be destroying | existing systems and reforming them so that _everyone_ is | happy | sdkjfnnjjj wrote: | What mechanism would you propose? | frenchy wrote: | Personally, I get around this by only using apps off | F-Droid. I'm sure not everyone would be happy with that | solution, but it works well for me. | megous wrote: | Allow apps to disable/remove ratings completely, and | prioritize apps with ratings disabled above those with | ratings enabled. | | In-platform ratings and the constant nagging would | disappear overnight. | tomc1985 wrote: | Ratings systems have been gamed to meaninglessness. First | stop would probably be removing those. | | I realize that creates more discovery problems, but I | think that can be ameliorated somewhat by making more use | of professional reviewers and app-store integrations with | publications like Wirecutter or Consumer Reports. | sdkjfnnjjj wrote: | True that rating systems have been hacked. Maybe it | really boils down to only following reviews from people | you trust, which could be selected professional | reviewers. | tomc1985 wrote: | I think apps could look to how music spreads for | inspiration here. There is not a huge importance on | "ratings" in music consumption, and some people spend a | lot of time listening to playlists or DJ sets by | curators. Plus you have apps like Shazam that can | identify songs mid-air and mid-play. Translate this to | apps? | | Or, imagine an App Store, but without search, categories, | or any kind of discoverability at all. Let the community | handle the discoverability aspect. | bonestormii_ wrote: | Interestingly, I'm pretty sure _apps_ that drive traffic | to other apps are generally not permitted on the app | store, per some huge HN thread recently featuring a | letter to Tim Cook from the developer of such an app who | got removed. | | I feel like the internet-pro's work around to validating | quality of anything, strangely, is to find a reddit | thread where people seem to discuss it meaningfully and | logically. | TeMPOraL wrote: | Subreddit trick is super useful. Also for avoiding | disinformation, which is a problem in any topic that | applies to the general population, because these are | thoroughly SEO-saturated by content marketing scoundrels. | So usually one of the first things I do is search "<topic | of interest> site:reddit.com", look for dedicated | subreddits, and browse the top posts and the subreddit | wiki. More often than not, there's a lot of solid | community knowledge collected there. | | Circling back to the topic of apps and ratings, I pretty | much never use the app store for product discovery. If I | install an app, it's because I knew about it from | elsewhere. May be a professional reviewer, may be a | friend, or may be a random poster on HN. Basically, it | must be a human who I can be confident isn't trying to | deceive me. | rpeden wrote: | I'm not sure that making everyone happy is an achievable | goal. | | I enjoy rating and reviewing apps, and I don't mind when | apps ask me to do it. So your proposed solution would make | me unhappy vs. the status quo. | mortehu wrote: | Maybe a platform will ban or penalize this behavior if we | complain about it loudly enough. It is or will become a Nash | equilibrium that can only be resolved by Apple and Google. | | Once all apps do this, the app developers are back to where | they started, but users are worse off. | colejohnson66 wrote: | IIRC Apple requires apps to use Apple's method to ask users | to review. And they respect the "don't bother me" answer. | ziml77 wrote: | I don't know how much teeth the Play Store rules have, but I | wish it was against the ToS to display things like that. Or at | least disallow having an option that expresses dissatisfaction | while bypassing the Play Store review system, but sending any | positive response along to it to boost the application's | rating. | jrockway wrote: | I think Apple actually has an API for this flow. So it's not | against the ToS, it's actually something they encourage! | (Here's the API: https://developer.apple.com/app- | store/ratings-and-reviews/) | | This goes to show one of the big problems with app stores. | Apple wants to have a bunch of apps that all have 5 star | reviews, so you think everyone using an iPhone is happy and | that all the apps are Just Great. You joined a club when | buying an iPhone and everyone here is just so happy and would | never ever think of leaving! Since they control the OS and | manually approve every app, they can make sure that the apps | go out of their way to encourage people to think the club is | perfect. The fact that 99% of reviews are completely | misleading is a problem for another day. (They probably | filter out reviews like "1 star: asks me 3 times a day if I | like the app." Amazon sure does. I have posted a number of | thoughtful 1 star reviews on Amazon for completely flawed | products, including objective data showing the flaws... and | they just got removed instantly. Conflict of interest up the | wazoo.) | | Somehow I don't think this model would work too well if there | were a competing app store with honest reviews. | | (Not that I think you can ever have honest reviews. | Everything about reviews, not only in the mobile app | category, is basically completely flawed.) | ziml77 wrote: | What you're showing is exactly a case that I think is okay | as long as it's not spammed to the user. Any rating that's | chosen through this will go directly to the App Store | listing instead of being filtered out by redirecting the | user to some feedback form. | bobbylarrybobby wrote: | Well apple both limits the number of times that prompt can | be shown to a user and makes sure that _all_ ratings are | counted, not just favorable ones. Seems like the best | option short of banning pop up alerts altogether. | colejohnson66 wrote: | > This goes to show one of the big problems with app | stores. Apple wants to have a bunch of apps that all have 5 | star reviews, so you think everyone using an iPhone is | happy and that all the apps are Just Great. | | _OR_ Apple wants to improve user experience by requiring | developers to use something that respects the "don't bother | me" answer. Apple is not the best, but not everything is a | conspiracy | awillen wrote: | You've clearly never been on the other side of things... | ratings help app developers get reviews, which is important for | their business. It's a hard place to be, and they're doing | something that works, even if it is kind of annoying. | | For Microsoft apps, sure, rate whatever you want, but if you're | giving 1-star reviews to apps made by smaller developers just | because they're asking for a review of their app, you're just a | jerk. | ulucs wrote: | It's more because of the dark pattern of blocking possible | bad reviews by redirecting them to support. | GekkePrutser wrote: | Well usually bad reviews do include a lot of details. I | also often see support from the company actually responding | to users, and these issues getting resolved and the ratings | modified. This is one way where that process works well. | GekkePrutser wrote: | Well it's more than "kind of" annoying. Just to clarify: I'm | only doing the 1-star review on apps that ask _more than | once_. | | But tbh I haven't seen it in apps made by smaller developers. | Only in ones by big companies. The ones made by smaller devs | usually care much more about their user experience, if they | ask it at all they ask it once only and not over and over | again like Microsoft does. Reddit's app is another big one | there but obviously they don't give anything about their | users, they are super annoying anyway (like constantly trying | to force you to use the app if you view reddit in a | webbrowser on a phone). | | But the ones I use from smaller devs are usually FOSS so they | don't care about their ratings at all, as they don't make | money anyway. And I'm much more likely to support these with | good ratings anyway. I don't care about Microsoft's business | :) | | Still, I think it is bad practice. If I love an app I give it | a good rating anyway. If you do it, please don't make it a | yes/no. But also include a "stop bothering me" button :) | impendia wrote: | I recently gave a 1-star review to Adobe Acrobat Reader, | when it interrupted me to ask for an App Store rating. | | If I were using an app made my some small, scrappy | developer, then there is no way I'd do this. It would feel | rude, and I'd understand that they might need to scramble | to survive. But _Adobe_? Come on. | MattGaiser wrote: | The point is to make it not work so that they try something | else. | Nextgrid wrote: | Disagreed. | | The primary purpose of the app is to do whatever the app is | supposed to do, so unless the app's only purpose is to ask | for feedback then asking for feedback (especially in the | middle of a task) is disruptive and annoying. | | --- Enjoying this post? Please leave a review in the form of | an upvote! --- | | Furthermore I think asking for reviews should be banned by | the App Store (whether Google's or Apple's) guidelines as to | put every app on the same playing field. Reviews are best | when they come organically instead of being gamed by nagging | the user (and a lot of people will just respond randomly with | a 5-star just so it gets out of their way). | | --- We've noticed you still haven't upvoted this post. Would | you mind doing so now? It would really help us. --- | | This relatively recent (10 years ago this didn't seem like a | widespread thing) trend of constantly asking for feedback or | similar ("SMASH THAT LIKE BUTTON!") is extremely annoying and | I wish all platforms would take steps to penalize this | behavior given how annoying it is (as you can probably see | right here). It's even worse when it's about a product that | has already lots of publicized complaints that remain ignored | for years (looking at Windows 10 or similar Microsoft | products). | ufmace wrote: | It would be hilariously ironic if this turned out to be | /u/Nextgrid's most highly upvoted post | GekkePrutser wrote: | I think Apple already does block apps that keep fishing for | reviews. But I haven't used iOS in a while. Google's | validation process isn't that deep so they will usually | miss this. | | But yes I agree, it is _so_ annoying. Especially in paid | apps. I already paid for the app so obviously I like it. | Dahoon wrote: | Not really unless it is spamming users. Apple have an API | for sending "yes I like your app" to give a rating and | give "no I hate it" a feedback form. On the Play store it | is "gaming the system". In the App store it is "working | as intended". | pier25 wrote: | I agree and I wish YouTube videos stopped asking me to | subscribe and click the notification bell. | yoz-y wrote: | Game theory applies. If everybody stopped doing this then | sure. As things stand ratings/likes/points are a signal to | the aggregators that a thing is popular _and_ useful. | | Note that on iOS asking for reviews otherwise than through | the system dialog is basically forbidden (rule 5.6.1). This | method does not allow spamming the user as the dialog can | only be shown a number of times during a period of time. | freeone3000 wrote: | Then the correct game-theoretic action to make this | behaviour stop is to leave a 1-star review on any app | that asks. | kickopotomus wrote: | I would agree if they only ask once, but on a lot of apps | nowadays it's a daily or weekly occurrence. That's annoying. | If I already said that I do not wish to rate/review your app, | don't ask again. | chepaslaaa wrote: | If your user experience pisses off users you'll get knee jerk | reactions. | jakub_g wrote: | It's a _really_ important thing for the apps because by default | only unhappy people go to Play Store and give 1 star. Then it | looks like your app is crap and the competitors are way better. | | In prev job, we had few ratings of our app, and avg. of 3.5. | After adding the question, we got thousands of 5 stars and went | to avg. 4.7 in a few months. | | Of course the app should give you "I don't care" option, and | store your answer to not repeat the question. | Dahoon wrote: | I always answer yes and give a one star rating. An app that | tries to game the system (and likely breaks the stores rules) | deserve it. | jakub_g wrote: | You see two competing apps. One is rated 3.5 and has 100 | reviews, another is rated 4.4 and has 10000 reviews. Which | one do you install? | cgriswald wrote: | In both cases I'm going to look at the reviews. | | In the case of a lot of 5-star reviews with little to no | content, I'm going to assume they've either gamed it in | the way being described upthread or that the reviews are | fake, which renders the rating and number of reviews | irrelevant to me. | | I'll definitely look at some 4-star reviews to see what | people who liked the app in general didn't like. I'll | also read some 1-star reviews to see if there are any red | flags/deal breakers like... the pestering behavior being | described upthread. | | This type of behavior is unlikely to succeed with me if I | find out it occurs. Not everyone does it and "it makes me | more money" might be a reason someone would do it, but it | doesn't convince me I should tolerate it. I'm extremely | intolerant of any behavior that shows disrespect for | users and doesn't value their time. | | This method could succeed with me if it was a one-time | purchase and I was unaware of the behavior. It won't | succeed with me if the app is free and offers IAP | (something I tend to avoid anyway, though) or if it is a | subscription-based app. | TeMPOraL wrote: | One of them. Or neither. I'm not using the app store for | product discovery. Ratings are thoroughly gamed and | comments are bullshit. If I install an app, it's because | of an outside recommendation, and so I search directly | for it by name. | | (It's a principle I live by in general: don't use | e-commerce platforms for product discovery; neither the | platform nor the sellers have any incentive to give you | best value for your time/money, and manipulation is | rampart.) | | But I get your point. If I were to choose, I'd probably | lean towards the higher-rated and higher-review-count | app, but I would make sure to read a few 1-star and | 5-star reviews on both to determine how trustworthy the | app is. | devilduck wrote: | You try them both and decide for yourself what you like. | GekkePrutser wrote: | Usually I would just try the free version of both. And | then decide. | badsectoracula wrote: | The second one, of course, but that should come from | genuine reviews, not gaming the system because when you | do that then it devalues the system for everyone. | IgorPartola wrote: | Both. Say I'm looking for a budget app. They can be very | different and work very differently. Also given that it | is still possible to buy reviews, how much do you really | trust them. I would even look at the app that had 1000 | one star reviews out of curiosity. I mean Apple's own | apps often have a 2 star average and they are the ones I | use all the time. | | I think I'm going to adopt the strategy of leaving a 1 | star review saying "the app prompted me to review it | before I got to use it". | hyakosm wrote: | Same rules applies to all apps. It's curious to have 1 star | when competitors have 4 or 5 stars. | phendrenad2 wrote: | I wonder if apps targeting userbases that are more averse to | being nagged like this get overall lower reviews. | | App stores should really abandon reviews, they're clearly | broken, due to this effect. Instead, maybe app stores should | measure user engagement, and rank apps that way. | scollet wrote: | How do you measure user engagement? | quickthrower2 wrote: | Back in '14 I did a ASO course "App Store Optimisation" that | pushed this technique. It was one of the things I didn't do | because it seemed too cringy for me. | stevula wrote: | Usually if you say you don't like the app it won't direct you | to the App Store but will just ask for feedback within the app. | It's much less disruptive than saying "yes" and getting | switched to the App Store. | godot wrote: | I'm probably in the minority here and I can't speak for any | startup I worked for, but persoonally, I prefer "Sign Up" way | more than any of those other variations. It's familiar, I don't | ignore it, and I have a pretty good sense of what to expect | (giving my email, making up a password, and getting a | verification email and clicking on it). | | Most of the other examples are problematic for me personally when | I imagine what's involved: "Try it Free" or "Free Trial" makes me | think they want my credit card upfront, "Get Access" sounds like | they want me to jump through some hoops, "Get Started" sounds | like the beginning of a long painful series of steps. | | But I guess if those get 3x clicks, I must be in the minority. | rewq4321 wrote: | Even better: If possible, don't ask for a signup until the user | has actually tried your product. Just create a guest account | which is deleted if unclaimed for a week or so, and disable | "sensitive" features that could be abused. | | I have a couple of sites where I allow them to use the product | just like a signed-in user, but to _save_ their work, they need | to sign in. So people can play around and try things about before | entrusting me with their email. | snazz wrote: | This is how Discord works and it's really great there. Anyone | can start chatting with just an invite link. | quickthrower2 wrote: | Scrimba who recently posted a launch HN [1] does this for their | teaching/coding platform. | | It's so rare to see that I thought wow this is it was really | neat! [2] is an example of this. | | 1 https://news.ycombinator.com/item?id=24579699 | | 2 https://scrimba.com/learn/learnreact/react-todo-app- | phase-7-... | WWLink wrote: | Oh man, some web stores are like that! It's sooooooo nice. | Like, you place your order as a guest and at the end it's like | "hey if you give us a password we'll make an account for you!" | | THOSE ARE THE BEST! | diggan wrote: | And you then sign up to ShoppingSpree.com in order to get | your thing delivered. Email verification comes in, everything | set. You get to the final order screen, enter your address | and now they tell you they don't ship to your country, and | the information was never shown before, as they never | actually performed the validation until after you signed up. | | Yeah, been through that. So much fun. | endless1234 wrote: | But hey, no problem, you can still get these 4 newsletters | Free Of Charge delivered Straight To Your Inbox weekly! No | need to thank us! | waynecochran wrote: | This page immediately had a pop up to ask for my email... | funny... | solarkraft wrote: | That's a great way of doing it: The initial friction is | essentially 0 _and_ you 're already locking the user in a bit. | ew6082 wrote: | Pinterest drove me up a wall with this. I didn't sign up for | 4-5 years, and only because I actually needed to see an image | for work, because the arrogance was annoying. I have a | permanent dislike for their product because of it. | z3ncyberpunk wrote: | This is horrible advice. There is no problem with sign in. Shit | like "Try it free" just feels like I'm being sold something | already and you instantly lost my business. | benrbray wrote: | More importantly, stop showing me "Sign Up" buttons if I'm | already logged in! And when I'm logged out, don't hide the "Sign | In" button from me! | | I can never remember if it's https://www.google.com/drive/ or | https://drive.google.com/. For the longest time, the first link | was just a splash advertisement for Drive with a big "Sign Up" | button, and no clear way to actually get to my drive folder. | GitHub has a similar issue, as do countless other websites that I | use on a daily basis. | paco3346 wrote: | This one drives me up a wall. I always find myself thinking | "hey jerk I'm already a paying customer where the f is MY | button?" | mrweasel wrote: | This annoys me to no end with product like Lastpass. Why the | hell is the "Sign Up" more prominent than the "Sign In/Login" | button. I'm going to be signing in every single day, I'm only | signing up once. | | No one ever opted to not sign up for a service because link | wasn't visible enough. If I'm sufficiently interested to want | to pay, then I can find the sign up link. | randycupertino wrote: | > Why the hell is the "Sign Up" more prominent than the | "Sign In/Login" button. I'm going to be signing in every | single day, I'm only signing up once. | | Agree! imo is just a blatant reminder that they care more | about getting new customers than servicing their existing | customers. | dmd wrote: | > No one ever opted to not sign up for a service because | link wasn't visible enough. | | I sure hope that's sarcasm... lack of a clear obvious | signup path is literally the number one funnel exit. | tchalla wrote: | Let's assume that LastPass has thought this through | clearly. Would it be possible that they place more emphasis | on Sign Up rather than Log In user due to some internal | metric which they use to benchmark their service? I'm not | saying the metric is right. I'm wondering why they chose to | do so. | macjohnmcc wrote: | I hate going to a website of which I have already signed up and | the main page is more focused on attracting new signups than | making it clear how to sign in for those already signed up. | SIGN UP...... (sign in in tiny letters) | edoceo wrote: | Reddit too, it's like they don't expect users to come back. | Perhaps another example of managers chasing the wrong metrics | hinkley wrote: | We've been dealing with this for decades at least. | | Employee retention can often cost much less than hiring and | training a replacement, but nobody worries about that until | the problem is too big to shrug off. | | I don't know where they expect this infinite pool of new | users is coming from at this point. | edoceo wrote: | My theory is it's just alt accounts for trolls or | "unsavory" content (eg: adult, politics, WSB) | vezycash wrote: | About a month ago, reddit sent me an email to "verify my | account" - an account I've had for years. I clicked the link | to activate it only for another "verify your account" email | to appear a few weeks later which I promptly deleted. | m463 wrote: | https://smile.amazon.com too. Now you have to click on "Let's | Get Started" | vincentmarle wrote: | Segment.com's homepage does this: the only way to "sign in", is | to click on "sign up"! | rabuse wrote: | Definitely one of the worst dark patterns to a site you | frequent. | rtx wrote: | This is one of the most confusing trends for me. Until I | realized that Web design is mostly led by marketing and they | care more about top of the funnel. Customer success should | have a seat at the table. | Axsuul wrote: | I see "Log in" | ethbr0 wrote: | Advertising splashes should never be allowed on base page URIs. | | Just forward to another page, and don't bother your _current_ | users. | reaperducer wrote: | _And when I 'm logged out, don't hide the "Sign In" button from | me!_ | | Digital Ocean is guilty of this. If you're on a phone, or a | tablet, or any browser with a window narrower than about 700px, | the page is so obsessed with selling Digital Ocean that in | order for an existing customer to use an account you've already | paid for, you have to click the hamburger menu, and then | scroll... scroll... scroll... all the way down to the bottom of | 75 options to find a sign-in button. | | For a company that brands itself as being tech-forward and | people-friendly, Digital Ocean should know better. | Dahoon wrote: | A phone with less than 700px width in 2020? The sites I work | with have small screens at around 1000-1200 px width. 700 is | more like a wap feature phone.. | asalahli wrote: | iPhone SE came out in 2016 and has a resolution of | 640x1136. I still use it. | cocire wrote: | The newer generation of the SE came out this year (2020) | and works great too | ehsanu1 wrote: | Css width is probably 320px on that too. Css pixels are | not screen pixels. | reaperducer wrote: | _A phone with less than 700px width in 2020?_ | | On a mobile device, web display pixels (logical pixels) are | not the same as physical pixels. | | An iPhone SE's logical width is 320px. | | An iPhone 8 is 375px. | | An iPhone 8 Plus is 414 px. | | An iPad is 768px. | | _700 is more like a wap feature phone_ | | WAP phones were closer to 180px. I know because I built | local WAP news and weather sites for them. Squeezing color | radar maps into 180px was... interesting. | rriepe wrote: | > An iPhone SE's logical width is 320px. | | I always forget about this one. Thanks for ruining my | afternoon. | cocire wrote: | I love my iPhone SE since I can easily use it one-handed | without worrying about dropping a $1,000 electronic | device | tomc1985 wrote: | I did too, but with battery health at 91% I'd get maybe | an hour of heavy use (and 12hr of light use) before | having to charge it | benrbray wrote: | Even on desktop I always have two windows open side-by- | side. Normally it's VS Code and Chrome, so I can reference | documentation while coding, or take Markdown notes while | reading. Most websites seem not to be designed for this use | case, which is a shame since the solution is usually | setting min-width to a smaller value. | Zak wrote: | Multi-display or a huge single display and a cooperate | window manager is a real game changer for productivity... | unless of course "desktop" actually means a laptop used | away from a desk. | dkersten wrote: | I love Digital Ocean, but this annoys me so much. If anyone | from DO sees this, please fix this crap! | bredren wrote: | We need an extension in the meantime. | | This is bad at even at 1000px. That's 1/3rd of an xdr pro | display and my most common window width now. | amelius wrote: | > I can never remember if it's https://www.google.com/drive/ or | https://drive.google.com/. | | I can never remember if my stuff is in Google Drive or Google | Docs. | erikig wrote: | It is even more confusing on mobile :( | | When I have a .docx file on Google Drive - will I need the | Google Drive App , the Google Docs app or should I just get | the Microsoft Word mobile app? | itisit wrote: | Google Drive. All G Suite apps store files there. A | particular G Suite app's file list will only show files from | your Google Drive that are editable/viewable by that | particular app. | fny wrote: | Blame cacheability. Landing pages should load at breakneck | speed, so everyone dumps static content to a CDN and never | makes a trip to a DB. | megous wrote: | Store a cookie. Invented like 50 years ago. | ianai wrote: | How I'm reading that is modern web devs are awful at doing | their job. | nyanpasu64 wrote: | Discord and Element's homepages are info/signup pages even if | you're logged in. So is AppVeyor's homepage. | knl wrote: | Ironically, this website does the same... | tyingq wrote: | I've noticed a movement with newspapers and other media sites to | go one farther with a pop-up overlay begging for subscription | where I have to hunt for the close button. | plumsempy wrote: | and then there are those who don't have a close button and make | me open up the console, delete that DOM element and restore the | scroll. Had to once so it on a website that was teaching | javascript, which was ironic. | TheMerovingian wrote: | Someone should make an extension that does this | automatically. | notRobot wrote: | uBlock Origin has annoyance filters that do just this | bredren wrote: | I did not realize this, thanks for the note. I had 0/7 of | these turned on. | fucknugget wrote: | Yeah. | | Someone should make my dinner too. | JxLS-cpgbe0 wrote: | They convert I'm afraid, and it's a good place to remind the | reader that this is a product they use | Nextgrid wrote: | What does this "conversion" mean? The ultimate objective | would be for some $$$ to leave the user's wallet and go into | the company's wallet, and I am not sure if this actually | happens. | | First off, people who give out their email easily would | typically do so on plenty of other sites and your subsequent | upselling emails are likely to get lost in an inbox flooded | by spam. | | Second, I'd argue that people who have the most disposable | income or influence on purchasing decisions made by their | company are also those whose time is limited and are too | smart to fall for such tricks, so the majority of leads you | do end up with would be worthless. | bradgessler wrote: | I'd like to see somebody create a real paper newspaper that | mimics what they have become today. | | I'd imagine you'd start with the newspaper as it was 20 years | ago: newsprint with some black text on it. Then you'd overlay | some opaque paper over that with some text in it that said, | "give us your address or phone number so we can contact you for | breaking news". Instead of a close button it would be something | that people would have to tear off each page of the paper. | | That's not all though. Each paper would come with an actual | person who would sit behind you and quietly take meticulous | notes on which articles you read and how you reacted to them. | That person would quietly leave with the notes, take it back to | HQ, and tabulate which articles people engaged with the most. | Over time the content with the lowest engagement would be | trimmed and those journalists fired. | | This is the world we live in today. | gk1 wrote: | Not really, because you would have paid for that paper. I get | the criticisms about paywalls and pop ups and all that, but | let's acknowledge that they have to make money somehow or | they won't last. | jbay808 wrote: | They don't track your reading metrics when you're a | subscriber? | criddell wrote: | Paying for a digital subscription doesn't relieve you of | those problems. They still want to send you notifications | and they still track you as you use their site. | sjy wrote: | In fact, if you are used to ad blocking in the web | browser, it can make the problem worse! Every digital | subscription I've paid for put me onto multiple mailing | lists, some of which are active multiple times a week, | and required me to unsubscribe from them individually. | hinkley wrote: | You understand that all the ads and classifieds subsidized | the hell out of that paper, right? | | They want $5 for some magazines now and there are so many | ads at the beginning that you can't find the fucking table | of contents to locate the cover articles that grabbed your | eye. | | That's pretty close to what pop ups do. | URSpider94 wrote: | Twenty years ago, every self-respecting middle class | household within a 50-mile radius of your newsroom subscribed | to your paper from adulthood until death. Unless you lived in | a major city like NY or Chicago, you likely had no | competition for subscribers. And, every business in that | radius bought ads in your paper. | Nextgrid wrote: | The ads had some kind of human review so scams and | Taboola/Outbrain weren't a thing and people trusted them | which was a win-win for both the consumer, the newspaper | and the advertiser. | ben509 wrote: | That person sitting behind you also has to start pleading | with you to sign up for a subscription the moment you look | away from it to get your coffee. | heavyset_go wrote: | Not only that, they start to guilt trip you if you don't | watch all 60 seconds of that really hilarious ad that you | didn't ask to see but they're sure you'll enjoy anyway. | ramoz wrote: | Need YouTube to stop asking me for a premium free trial | RegW wrote: | Need Amazon to stop replacing the "Continue" button with | "Continue with Prime". | | Keep cancelling it, but they keep tricking me again. | jmole wrote: | If you use YouTube so much that a free trial offer bothers you, | you might just consider subscribing. Ad-free YouTube is a | glorious experience. | heavyset_go wrote: | > _Ad-free YouTube is a glorious experience._ | | I get this for free using AdGuard Home[1] that blocks ads at | the network level. It's great. | | [1] https://github.com/AdguardTeam/AdGuardHome | sjy wrote: | DNS blocking doesn't work on ads in YouTube's mobile apps. | heavyset_go wrote: | NewPipe does, and you can do picture-in-picture on phones | for free. | mynameishere wrote: | I'm not sure I've seen an ad on youtube, but I do know | there's nothing glorious about it. | jsrcout wrote: | I didn't know YouTube even had ads for several years. Family | and I all use adblock. Then I watched a video on someone | else's computer and it was like, where did all these ads come | from? | ahmedalsudani wrote: | Long ago, I decided Google will not get a single penny from | my purse, and I have lived up to that. | | Ad-free YouTube = ad blocker in a browser ... while that | lasts :) | | To preempt the question about content creators: I support the | creators I want to support on patreon or by pledging on their | website. | yesplorer wrote: | Your usage of YouTube cost Google money. If you believe | Google doesn't deserve your money, why consume their | product? | renewiltord wrote: | The real answer if you're working in the space is that | users will take a free thing over a paid/ad thing any | day. They'll usually come up with some rationalization | (don't like DRM, don't like targeting, etc.) but the | reality is they just don't want to pay. | | Don't fall into the trap of ever trying to build for | these guys. No money will ever arrive, only ever more | obscure conditions for the money. | | There are places where users will pay. Just make things | for them instead. | ahmedalsudani wrote: | From my comment: | | > To preempt the question about content creators: I | support the creators I want to support on patreon or by | pledging on their website. | | Every month, I __happily __fork over more money than my | annual value to google. Only in one case is that money | for paywalled material. The rest is purely to support | content I enjoy. I would be equally willing to fund a | platform that does not treat users and creators as | cattle. | | It's true that many users have an inflated sense of | entitlement. That has been created by the business model | of offering "free" services in exchange for your data. | Giving Google money now to get rid of the ads is | rewarding them for building monopolies and then bilking | their users. | | Speaking for myself and not for the average user, I'm not | about to fork over my data and my cash to the #1 | beneficiary of the user entitlement that you're | describing. | ahmedalsudani wrote: | Give me a different path to the content, and I will | gladly take it. The reason I take this roundabout route | is that YouTube owns the monopoly on online video. | | And Google still makes money off me because I can't block | their ads on Apple TV--I just don't want to hand them | money from my own accounts. They have become incredibly | user-hostile once they felt secure in their monopoly | position. That attitude completely turned me off. | foxdev wrote: | Probably the same reason people used IE6 after it went | stagnant. What was your choice? It's not like most | YouTube channels have websites they publish stuff to as | an alternative. | Minor49er wrote: | YouTube has operated the same business model as companies | like Uber and Jet. They deliberately burn money and turn | no profits in order to gain the most marketshare. Then, | after they have dominated the marketplace, they start | raising prices, showing more ads, etc, to start turning | that around. | phone8675309 wrote: | Their product is the platform. I'm not there to consume | the platform. I'm there to watch videos uploaded by a | third party. I could care less who hosts it. | | If you want people to view your ads then don't serve | content using a protocol that have user agents that run | on my machine where I am in control of what they do, or | at least if you do, don't be surprised when I run user | agents that do what I want them to do. | | Google's alternative is to embed the ads directly into | the video at presentation time (which also won't work so | long as I can fast forward). | yesplorer wrote: | It's sheer hypocrisy that makes you think you're in the | right. The platform costs money to deliver content to | you. | | You could care less who hosts it yet you care to type | YouTube.com into your address bar to find the content you | want. | | In any case, if you think the company doesn't deserve | your money, simply don't consume videos via their | platform. | | If you really mean it, simply stop using the service | because the more you use it, the more they retain market | share and get to serve more ads to other users. So | effectively, you're contributing to their growth. | | Live by your word and don't use YouTube if you detest | Google that much. | | There's no dignity in double standards. | ahmedalsudani wrote: | Wonderful. So when, as an individual, I watch a company: | | - evading most taxes, | | - offering 0 support to users, | | - breaking the user experience to force users through | their "app funnel," | | - shutting down independent developers without recourse, | | - bullying any small fish in their path, | | - conspiring to depress labour salaries, and | | - shirking any societal or moral obligations, | | ...that's just business. | | But then when, having observed their psychopathic | behaviour, I decide that I don't want to be part of | funding this evil entity, now I'm holding a double | standard by accessing the content this monopoly has | become the sole gatekeeper for. | | Give me a break. | | (Leaving untouched the fact that their business model | revolves around collecting as much private information as | possible.) | ponker wrote: | Kind of a dumb suggestion given you have no idea how much | money the parent has, so how much they can afford to pay to | avoid annoyance. | executesorder66 wrote: | It's already ad-free if you use uBlock Origin. And so is the | rest of the internet. | scarface74 wrote: | If I ever did think about subscribing to Youtube to get rid of | commercials, they do so many user hostile things that I | wouldn't. | | - no Picture in Picture support in the iPad app. So I have to | use a third party app. I think it supports PiP from Safari on | the iPad. | | - when iOS 14 came out and supported PiP on the phone, you | could use PiP to view Youtube in Safari. Google went out of its | way to disable it the next day. | | - then people found a work around by viewing in desktop mode. A | day later Google disabled that. | | - So now I have to use a Shortcut to watch YouTube with PiP. | samatman wrote: | Google's behavior on iOS is incredibly petty, and I'm of the | opinion that it damages the brand. | | All of their apps are 'google flavored', they staunchly | refuse to design iOS apps which behave like iOS apps. | | As a result, I have the strong impression that Android must | just be awful stuff that you couldn't pay me to use. | | A false impression, I'm quite sure. If someone jumped through | numerous hoops to make an Android app behave like a fake iOS | app, I'm sure that would be at least as off-putting. | | I don't know whether it's arrogance (Google thinks that | Material is just the bees knees and everyone should use it) | or a deliberate attempt to show off the wonderful world of | Google Services on Android, but either way, it leaves a bad | taste. | scarface74 wrote: | People think that the only reason that Apple didn't allow | you to choose your default apps for browsing and mail was | because it was trying to be anti-competitive. Even though | Apple makes no money from Safari or Mail. | | But it took Google _5 years_ to support split view for | Gmail on iPad. There should be a minimum set of | functionality you have to support to be eligible to be the | default app that goes beyond what Apple requires. | | Edit: | | Yeah. I _hated_ iTunes on Windows and Safari for Windows | during its brief existence. It's just as off putting seeing | an Apple app on Windows that acts like a Mac app. | | Don't get me started about the old QuickTime for Windows | back in the day. | LockAndLol wrote: | Or when you don't have a YouTube account, you just get pestered | nonstop to sign up nowadays. I don't even know why. Just let me | watch the fucking video! | f69281c wrote: | This laser focus on GET HIM TO SIGN UP puts me in a defensive, | adversarial position. How about you leave me alone and let me use | the service? If it's useful to me then I'll absolutely figure out | how to sign up, and semantic nonsense like the fact the the | button is titled "sign up" is absolutely not stopping me. | | What semantic nonsense like this WILL affect: you're creating a | glut of disinterested users and firmly establishing your brand's | identity as "one of those emails I have to delete every once in a | while. I should cancel that thing or just filter it to spam". Now | your metrics are blurry. | | >"Sign Up" buttons don't work because You're asking for blind | commitment and not providing any value | | not solved by renaming the button. | gogopuppygogo wrote: | You can always buy a domain at http://domains.Google with free | email forwarding then forward say samantha@mydomain.com to | samantha@mailinator.com | | This gives you the ability to create accounts on sites to try | them out, while being able to check emails without paying for | email service or getting spam forwards to your real email. | | Makes it impractical for the provider of the service to block | the forward without blocking Google clients. | | I used to just use Mailinator mx records but providers wised up | and started doing mx record checks. | anm89 wrote: | Couldn't disagree more. | | In my experience buttons like "Start Drawing" are gateways to | convoluted wizard signups in which I'm going to be asked to give | out a bunch of informataion, possibly to find out 5 minutes in | that whatever I wanted is beyond a pay wall or comes with | conditions. | | If that button is integrated with on page content and not in the | header and the flow feels natural than I'm much more open to it. | | If the rest of the site makes me want to sign up, then I'm going | to look around for something clearly indicating that I can sign | up or create an account. | | I will say that over years in web design I have found that my | preferences correspond very poorly with average preferences but I | personally consider what they are saying to be an anti pattern. | 8bitsrule wrote: | No kidding. I might 'sign up' after I've visited your page/ tried | out your thing ten times on ten different days and found that it | was worth my while. Likely not. | | I warned the encyclopedia salesman that I didn't need a reference | work. He went ahead and pitched me. I humored him for a half- | hour. Then I asked him, after he'd finished, if he believed me | now. I'm still enjoying my time-investment. | | The bigger and more prominent the button, the more needy it | looks. It's gotten to the point that when I see that I just close | the tab. | solarkraft wrote: | I'm not sure. "Start Trading Bitcoins" is a bit generic and long, | but may be fine when always visible. "Get access" may not be | something one would even be required to sign up for. | | An advantage of "Sign Up" is it's consistency: My usual flow is | that I'll look around the website to see whether it's something | worth signing up for and when I finally decide to do it something | like "Start trading Bitcoins" might throw me off. | | Here's another sign-up-related UX-crime however: Disrespecting | your current users. A lot of services bundle their log in/sign up | functionality and prioritize the "sign up" part so much that it | becomes incredibly hard to find, especially when it's a fancy | short sign up form that looks like one for logging in. | | It always sends a clear signal about how much you care about | people signing up to your service vs. people actually using it. | | Tumblr is a great example of the opposite: They just present a | "log in" page by default and make the "sign up" a little harder | to find: This creates just a tiny bit of FOMO ("huh, how do I | sign up? Is it invite-only?") and makes the user feel better | about actually signing up. | | Of course Tumblr is a social medium for teenagers and not a SaaS, | but in general anything one is expected to use at least semi- | frequently should not be difficult to log in to. A good option is | to put the forms on equal footing or just ask for the e-mail | address and direct the user depending on whether it's already | registered. | arsalanb wrote: | Often times if "sign up" feels like a blind commitment, it is the | copy or narrative arc of the landing page that is poor and not | just the CTA. Also, in some cases (eg: platforms that have | multiple equally important but diverse features, like | infrastructure as a service companies) there is not one clear | "action" to prompt the user and "Sign up" feels a bit more | neutral. | Razengan wrote: | All this is why I love Sign In With Apple. | | Some devs just aren't going to change, so this at least reduces | the friction and lets me try their crap without giving them my | email or any other info. | RegW wrote: | I didn't know "Sign in With Apple" existed - I wonder why? | tester756 wrote: | I'm avoiding shops that require me to sign in in order to | purchase things | | Why would you need me to login in order to purchase thing? that's | weird. | URSpider94 wrote: | Most sites have the pattern that you can buy as a guest, but | the reason for creating an account is obvious: it massively | reduces friction for repeat customers, which is good for | customers and good for the business. | simonw wrote: | Past experience had shown me that if your your signup button is | called "Get Started" I simply won't see it! | | My favourite example of this tiny anti-pattern is | https://kepler.gl/ | | They offer amazing open source software for GIS. You can install | it from GitHub - but if you click the "Get Started" button they | will drop you into a hosted experience (no signup required) which | is just insanely useful. | | It took me far too long to figure this out, because I didn't | think to click on "Get Started". | | (Even "start using" would have been a huge improvement) | solarkraft wrote: | Yeah, what the hell do "Get started" and "Learn more" mean? I | have clicked these generic CTAs <a low single digit number> | times in my life. | ziml77 wrote: | The other thing that would improve the chances of me completing | the sign-up flow is not asking for more information than | absolutely needed. If I log into a site with my Google account, | it's because I didn't want to pick a username, add yet another | password to my password manager, or give you my email address. | RMPR wrote: | > or give you my email address. | | I don't understand, if you sign up with your Google account you | already give your email address no? | ziml77 wrote: | I actually have no idea. I would think so but I know I've | been asked to enter it, at least on some sites. | | But if they do get the email address, it would be nice if | Google gave them some sort of proxy address and required that | anyone using Google sign-in accepted that address instead of | requesting the real one. | solarkraft wrote: | Apple does this, Google doesn't. Signing up with your | Google account may also allow the app to see way more than | you might want - always check the permission request. "Read | your e-mails" and "Post videos on YouTube" may well be in | there. | | It would be a great move for Google to offer something like | Apple's proxy sign-up. | ziml77 wrote: | The only way those permissions are sneaking by me is if I | sneeze right when the page shows up so my eyes are shut | and the movement causes me to accidentally click "allow". | AnimalMuppet wrote: | Perhaps a related gripe: "Sign Up?" with "Yes" and "Maybe later", | that proceeds to ask me to sign up _every single time I go to the | site_. How about a "Never" or "Stop asking" option? | Wistar wrote: | From a year earlier, and related: | | Ars Technica: "No, I won't install your app or subscribe to your | newsletter." | | https://arstechnica.com/information-technology/2013/12/the-u... | WWLink wrote: | I had to turn off notifications in my browser because every | page would pop the question. Like. NO! Notifications are evil. | samatman wrote: | The number of websites for which I want notifications isn't | zero. | | It's drastically smaller than the ones which bug me about it, | and no, it doesn't include your regional news site or niche | vertical blog, and it never will. | Semiapies wrote: | Especially random bloggers who think their "content" is so damn | valuable that they pop up a newsletter subscription within | seconds of the page loading. | kevmo314 wrote: | On the other hand, I do appreciate the relative consistency with | "Sign Up". Because it's de facto standard, I know what to expect | when I click that button. Sometimes I want to create an account | and seeing a button like "Start Drawing" doesn't tell me what to | expect. | | Some of the ones in the happy medium seem good though, like | "Create a Free Account" or "Sign Up Free". | tapland wrote: | "Start Drawing" taking me to a sign up page is more likely to | make me close the tab since I feel cheated. It's not called the | standard "Sign Up" so I expect to be taken to something other | than a sign up page. | gk1 wrote: | The sites referenced in the post have changed since 2014, yet I | stand by the recommendation: Tie your offers and calls-to-action | to what your visitors want. | | An interesting one is from Cloudflare, they have a call-to-action | in their main menu: "Under attack?" | thaumasiotes wrote: | But see also this parallel comment from kevmo314: | | > I do appreciate the relative consistency with "Sign Up". | Because it's de facto standard, I know what to expect when I | click that button. Sometimes I want to create an account and | seeing a button like "Start Drawing" doesn't tell me what to | expect. | | I wonder whether it might be advantageous to include the same | option twice in a menu, once as "Sign Up" and once as whatever | you prefer. | | Though in the CloudFlare example, I'd tend to expect "sign up" | to link to a page that was mostly about pricing, and "under | attack?" to link to a page that was mostly about how CloudFlare | helps with that. | renewiltord wrote: | I think the button coloring makes up for that. I've signed up | for loads of services in the last month and the primary | colored bright button being the CTA has been consistent | enough for me. | | In any case, the numbers are the numbers. Whatever gets most | people into an account is what it is. Many guys just fail | that part: fill in a thing and we'll contact you. Yeah, no | thanks. It's a $200 / mo product not a mortgage. Spare me. | thaumasiotes wrote: | > In any case, the numbers are the numbers. Whatever gets | most people into an account is what it is. | | This doesn't really seem to respond to the idea that you | can have more than one label present doing the same thing. | gk1 wrote: | In their case Sign Up goes to an account creation page, and | Under Attack? goes to a sales form that (presumably) will | page a sales development rep (SDR) to wake up, qualify the | lead, and fetch a solutions engineer and sales exec duo. | | In any case, the implied lesson in the article is to A/B test | different ideas and see what works, rather than sticking to | the default. | annoyingnoob wrote: | > You're not offering any value. Asking someone to "sign up" | offers no help in changing the visitor's thinking from "Why | should I?" to "I want this!" | | >Give, don't take. "Get Access" and "Sign Up" both lead to the | same thing, but one makes the visitor feel they're getting | something, while the other doesn't. | | I think these are really important points. Provide something of | value to find loyalty. | hyko wrote: | Headline: Stop Asking Me to "Sign Up" | | Above headline: A banner asking me to sign up for a newsletter. | rini17 wrote: | This is mainly an UI issue. Browser vendors were disincentivised | to offer straight authentication API both easy to implement for | websites and easy to use for users, because it was seen as | threatening to users' privacy. | | Maybe it is harder than I think, like, why can't the browser | maintain an identity/profile and allow me to use it to one-click | sign in to any website? But I don't see anyone really trying, | only saved passwords hacks. Or it is supplied by Facebook and | Google instead of your browser. | manigandham wrote: | Why is it a hack? Saving the password does make it 1 click now. | rini17 wrote: | But you are supposed to make a new password for every service | when signing in. And fill in your name. Browser may detect | there's registration form and autofill but it's ad-hoc, there | isn't any standard for that. | manigandham wrote: | The standard is WebAuthn: https://webauthn.io/ | | Otherwise there are HTML5 input field autocompletes which | tell the browser what the field is for. Chrome is very good | with this and you can fill out an email + new password in | seconds. | [deleted] | ralfd wrote: | Tja. Facebook and Google account login filled that void. | netsharc wrote: | And then Cambridge Analytica came along and abused the | moronic security of Login with Facebook (fine, AFAIK | technically it was quizes on the FB platform) and 4 years | later we have... I don't know, people dying because they | injected bleach into their body because their Dear Leader | said "we should look into that"... | grok22 wrote: | Mozilla attempted to solve this using "Persona", but it never | took off and they shut it down. | https://developer.mozilla.org/en-US/docs/Archive/Mozilla/Per... | esprehn wrote: | That does exist in the form of WebAuthn: | https://developer.mozilla.org/en-US/docs/Web/API/Web_Authent... | | There's also the Web OTP API: https://web.dev/web-otp/ | | There's been quite a lot of investment in this space by | browsers and also by the standards groups like the FIDO | Alliance. | devmunchies wrote: | off-topic, but he shared a picture of an A/B test result. I've | used several SaaS A/B test products but am not satisfied with any | (built for marketers, not engineers) | | I just want a service where I can pipe all relevant live | experiment data and it does the statistics to tell me the | statistical significance and has some dashboarding. Anything like | that exist? Self-hosted? | | I don't need something that injects itself into my site or even | sets up the experiment. | amelius wrote: | Imho these should be handled by the browser, so the user can | tweak their UI. Just like cookie popups, by the way. | slap_shot wrote: | Anyone else find this a bit pedantic? | | As a consumer of a website, I infer what service is being | offered. | | I doubt I even bother reading the CTA buttons - I just know I | need to click some things to start getting the service I read | about. | | > They're ignored | | I don't ignore the button - it is the exact same pattern on every | website. I'm just following a flow. | | > You're asking for blind commitment | | It's not a blind commitment. I want to try something, they need | me to create an account. It's reasonable. | | > You're not offering any value. | | The button isn't offering the value - the rest of the website is. | The button is just the next step in getting the value (see #1). ___________________________________________________________________ (page generated 2020-09-26 23:00 UTC)