[HN Gopher] Stop Asking Me to "Sign Up" (2014)
       ___________________________________________________________________
        
       Stop Asking Me to "Sign Up" (2014)
        
       Author : jeremylevy
       Score  : 234 points
       Date   : 2020-09-26 15:47 UTC (7 hours ago)
        
 (HTM) web link (www.gkogan.co)
 (TXT) w3m dump (www.gkogan.co)
        
       | nostromo wrote:
       | Don't "growth hack" your sign up, just remove it completely if at
       | all possible, or push it as late as possible in the process
       | (after the user has engaged with the product).
       | 
       | This is one of the lessons of TikTok.
       | 
       | Virtually every SV startup asks you to sign up now, provide a ton
       | of information about yourself, and then spam you relentlessly
       | with marketing email.
       | 
       | Part of TikTok's genius is that you just open up the app and
       | you're immediately interacting with the content.
        
         | McDev wrote:
         | I was intrigued by this comment and downloaded TikTok, only to
         | find that they now push for sign up immediately!
        
           | m463 wrote:
           | 1) provide a good service
           | 
           | 2) gain market share
           | 
           | 3) gain marketing patterns
        
       | [deleted]
        
       | chefgoldbluum wrote:
       | This sort of sounds like bullshit. It's definitely conjecture as
       | there's nothing concrete to back it up. My own conjecture: Use
       | nuance, but in general if someone is on your landing page they
       | have some idea of what your product is. "Sign Up" is a well
       | established convention that immediately signals to the user you
       | have a platform model that requires or adds benefit through
       | authentication. Anyway this article is from 2014 and most big
       | platforms still use Sign Up.
        
       | GekkePrutser wrote:
       | This article is from 2014, right now my annoyance is more all
       | these apps with low self esteem.
       | 
       | Always this stupid question "do you like this app" and then
       | redirecting me to the play store to vote if I say yes or the
       | support site when I say no. And to make matters worse they keep
       | doing it every few days. Once is passable, over and over is NOT.
       | 
       | I've started to give 1-star reviews to these apps. So sick of
       | this behaviour. Especially many of Microsoft's corporate apps do
       | this (like outlook or teams) and most people download these
       | because they need them, not because of some rating.
       | 
       | edit: I mean I do the 1-star thing with the apps which keep
       | asking. If they ask once I just don't do the review (If I really
       | _love_ the app I would have left a 5-star review anyway). But
       | once it comes up again I do this.
        
         | URSpider94 wrote:
         | App developers do this because, gasp, it works. Filtering
         | reviews this way absolutely, quantitatively, repeatedly boosts
         | app ratings, and apps with higher ratings get more downloads.
         | Don't expect developers to stop doing this just because it
         | annoys you.
        
           | ufmace wrote:
           | I think he did say - it's one thing to do it once. It gets
           | really annoying when apps do it over and over again.
        
           | ulucs wrote:
           | Unless enough people start giving one stars because of such
           | filtering :^)
        
           | the__alchemist wrote:
           | I'll join in on punishing these techniques, in an effort to
           | make it not work.
        
           | tomc1985 wrote:
           | We should not be justifying shitty negative externalities
           | because "they help the developer". We should be destroying
           | existing systems and reforming them so that _everyone_ is
           | happy
        
             | sdkjfnnjjj wrote:
             | What mechanism would you propose?
        
               | frenchy wrote:
               | Personally, I get around this by only using apps off
               | F-Droid. I'm sure not everyone would be happy with that
               | solution, but it works well for me.
        
               | megous wrote:
               | Allow apps to disable/remove ratings completely, and
               | prioritize apps with ratings disabled above those with
               | ratings enabled.
               | 
               | In-platform ratings and the constant nagging would
               | disappear overnight.
        
               | tomc1985 wrote:
               | Ratings systems have been gamed to meaninglessness. First
               | stop would probably be removing those.
               | 
               | I realize that creates more discovery problems, but I
               | think that can be ameliorated somewhat by making more use
               | of professional reviewers and app-store integrations with
               | publications like Wirecutter or Consumer Reports.
        
               | sdkjfnnjjj wrote:
               | True that rating systems have been hacked. Maybe it
               | really boils down to only following reviews from people
               | you trust, which could be selected professional
               | reviewers.
        
               | tomc1985 wrote:
               | I think apps could look to how music spreads for
               | inspiration here. There is not a huge importance on
               | "ratings" in music consumption, and some people spend a
               | lot of time listening to playlists or DJ sets by
               | curators. Plus you have apps like Shazam that can
               | identify songs mid-air and mid-play. Translate this to
               | apps?
               | 
               | Or, imagine an App Store, but without search, categories,
               | or any kind of discoverability at all. Let the community
               | handle the discoverability aspect.
        
               | bonestormii_ wrote:
               | Interestingly, I'm pretty sure _apps_ that drive traffic
               | to other apps are generally not permitted on the app
               | store, per some huge HN thread recently featuring a
               | letter to Tim Cook from the developer of such an app who
               | got removed.
               | 
               | I feel like the internet-pro's work around to validating
               | quality of anything, strangely, is to find a reddit
               | thread where people seem to discuss it meaningfully and
               | logically.
        
               | TeMPOraL wrote:
               | Subreddit trick is super useful. Also for avoiding
               | disinformation, which is a problem in any topic that
               | applies to the general population, because these are
               | thoroughly SEO-saturated by content marketing scoundrels.
               | So usually one of the first things I do is search "<topic
               | of interest> site:reddit.com", look for dedicated
               | subreddits, and browse the top posts and the subreddit
               | wiki. More often than not, there's a lot of solid
               | community knowledge collected there.
               | 
               | Circling back to the topic of apps and ratings, I pretty
               | much never use the app store for product discovery. If I
               | install an app, it's because I knew about it from
               | elsewhere. May be a professional reviewer, may be a
               | friend, or may be a random poster on HN. Basically, it
               | must be a human who I can be confident isn't trying to
               | deceive me.
        
             | rpeden wrote:
             | I'm not sure that making everyone happy is an achievable
             | goal.
             | 
             | I enjoy rating and reviewing apps, and I don't mind when
             | apps ask me to do it. So your proposed solution would make
             | me unhappy vs. the status quo.
        
           | mortehu wrote:
           | Maybe a platform will ban or penalize this behavior if we
           | complain about it loudly enough. It is or will become a Nash
           | equilibrium that can only be resolved by Apple and Google.
           | 
           | Once all apps do this, the app developers are back to where
           | they started, but users are worse off.
        
             | colejohnson66 wrote:
             | IIRC Apple requires apps to use Apple's method to ask users
             | to review. And they respect the "don't bother me" answer.
        
         | ziml77 wrote:
         | I don't know how much teeth the Play Store rules have, but I
         | wish it was against the ToS to display things like that. Or at
         | least disallow having an option that expresses dissatisfaction
         | while bypassing the Play Store review system, but sending any
         | positive response along to it to boost the application's
         | rating.
        
           | jrockway wrote:
           | I think Apple actually has an API for this flow. So it's not
           | against the ToS, it's actually something they encourage!
           | (Here's the API: https://developer.apple.com/app-
           | store/ratings-and-reviews/)
           | 
           | This goes to show one of the big problems with app stores.
           | Apple wants to have a bunch of apps that all have 5 star
           | reviews, so you think everyone using an iPhone is happy and
           | that all the apps are Just Great. You joined a club when
           | buying an iPhone and everyone here is just so happy and would
           | never ever think of leaving! Since they control the OS and
           | manually approve every app, they can make sure that the apps
           | go out of their way to encourage people to think the club is
           | perfect. The fact that 99% of reviews are completely
           | misleading is a problem for another day. (They probably
           | filter out reviews like "1 star: asks me 3 times a day if I
           | like the app." Amazon sure does. I have posted a number of
           | thoughtful 1 star reviews on Amazon for completely flawed
           | products, including objective data showing the flaws... and
           | they just got removed instantly. Conflict of interest up the
           | wazoo.)
           | 
           | Somehow I don't think this model would work too well if there
           | were a competing app store with honest reviews.
           | 
           | (Not that I think you can ever have honest reviews.
           | Everything about reviews, not only in the mobile app
           | category, is basically completely flawed.)
        
             | ziml77 wrote:
             | What you're showing is exactly a case that I think is okay
             | as long as it's not spammed to the user. Any rating that's
             | chosen through this will go directly to the App Store
             | listing instead of being filtered out by redirecting the
             | user to some feedback form.
        
             | bobbylarrybobby wrote:
             | Well apple both limits the number of times that prompt can
             | be shown to a user and makes sure that _all_ ratings are
             | counted, not just favorable ones. Seems like the best
             | option short of banning pop up alerts altogether.
        
             | colejohnson66 wrote:
             | > This goes to show one of the big problems with app
             | stores. Apple wants to have a bunch of apps that all have 5
             | star reviews, so you think everyone using an iPhone is
             | happy and that all the apps are Just Great.
             | 
             |  _OR_ Apple wants to improve user experience by requiring
             | developers to use something that respects the "don't bother
             | me" answer. Apple is not the best, but not everything is a
             | conspiracy
        
         | awillen wrote:
         | You've clearly never been on the other side of things...
         | ratings help app developers get reviews, which is important for
         | their business. It's a hard place to be, and they're doing
         | something that works, even if it is kind of annoying.
         | 
         | For Microsoft apps, sure, rate whatever you want, but if you're
         | giving 1-star reviews to apps made by smaller developers just
         | because they're asking for a review of their app, you're just a
         | jerk.
        
           | ulucs wrote:
           | It's more because of the dark pattern of blocking possible
           | bad reviews by redirecting them to support.
        
             | GekkePrutser wrote:
             | Well usually bad reviews do include a lot of details. I
             | also often see support from the company actually responding
             | to users, and these issues getting resolved and the ratings
             | modified. This is one way where that process works well.
        
           | GekkePrutser wrote:
           | Well it's more than "kind of" annoying. Just to clarify: I'm
           | only doing the 1-star review on apps that ask _more than
           | once_.
           | 
           | But tbh I haven't seen it in apps made by smaller developers.
           | Only in ones by big companies. The ones made by smaller devs
           | usually care much more about their user experience, if they
           | ask it at all they ask it once only and not over and over
           | again like Microsoft does. Reddit's app is another big one
           | there but obviously they don't give anything about their
           | users, they are super annoying anyway (like constantly trying
           | to force you to use the app if you view reddit in a
           | webbrowser on a phone).
           | 
           | But the ones I use from smaller devs are usually FOSS so they
           | don't care about their ratings at all, as they don't make
           | money anyway. And I'm much more likely to support these with
           | good ratings anyway. I don't care about Microsoft's business
           | :)
           | 
           | Still, I think it is bad practice. If I love an app I give it
           | a good rating anyway. If you do it, please don't make it a
           | yes/no. But also include a "stop bothering me" button :)
        
             | impendia wrote:
             | I recently gave a 1-star review to Adobe Acrobat Reader,
             | when it interrupted me to ask for an App Store rating.
             | 
             | If I were using an app made my some small, scrappy
             | developer, then there is no way I'd do this. It would feel
             | rude, and I'd understand that they might need to scramble
             | to survive. But _Adobe_? Come on.
        
           | MattGaiser wrote:
           | The point is to make it not work so that they try something
           | else.
        
           | Nextgrid wrote:
           | Disagreed.
           | 
           | The primary purpose of the app is to do whatever the app is
           | supposed to do, so unless the app's only purpose is to ask
           | for feedback then asking for feedback (especially in the
           | middle of a task) is disruptive and annoying.
           | 
           | --- Enjoying this post? Please leave a review in the form of
           | an upvote! ---
           | 
           | Furthermore I think asking for reviews should be banned by
           | the App Store (whether Google's or Apple's) guidelines as to
           | put every app on the same playing field. Reviews are best
           | when they come organically instead of being gamed by nagging
           | the user (and a lot of people will just respond randomly with
           | a 5-star just so it gets out of their way).
           | 
           | --- We've noticed you still haven't upvoted this post. Would
           | you mind doing so now? It would really help us. ---
           | 
           | This relatively recent (10 years ago this didn't seem like a
           | widespread thing) trend of constantly asking for feedback or
           | similar ("SMASH THAT LIKE BUTTON!") is extremely annoying and
           | I wish all platforms would take steps to penalize this
           | behavior given how annoying it is (as you can probably see
           | right here). It's even worse when it's about a product that
           | has already lots of publicized complaints that remain ignored
           | for years (looking at Windows 10 or similar Microsoft
           | products).
        
             | ufmace wrote:
             | It would be hilariously ironic if this turned out to be
             | /u/Nextgrid's most highly upvoted post
        
             | GekkePrutser wrote:
             | I think Apple already does block apps that keep fishing for
             | reviews. But I haven't used iOS in a while. Google's
             | validation process isn't that deep so they will usually
             | miss this.
             | 
             | But yes I agree, it is _so_ annoying. Especially in paid
             | apps. I already paid for the app so obviously I like it.
        
               | Dahoon wrote:
               | Not really unless it is spamming users. Apple have an API
               | for sending "yes I like your app" to give a rating and
               | give "no I hate it" a feedback form. On the Play store it
               | is "gaming the system". In the App store it is "working
               | as intended".
        
             | pier25 wrote:
             | I agree and I wish YouTube videos stopped asking me to
             | subscribe and click the notification bell.
        
             | yoz-y wrote:
             | Game theory applies. If everybody stopped doing this then
             | sure. As things stand ratings/likes/points are a signal to
             | the aggregators that a thing is popular _and_ useful.
             | 
             | Note that on iOS asking for reviews otherwise than through
             | the system dialog is basically forbidden (rule 5.6.1). This
             | method does not allow spamming the user as the dialog can
             | only be shown a number of times during a period of time.
        
               | freeone3000 wrote:
               | Then the correct game-theoretic action to make this
               | behaviour stop is to leave a 1-star review on any app
               | that asks.
        
           | kickopotomus wrote:
           | I would agree if they only ask once, but on a lot of apps
           | nowadays it's a daily or weekly occurrence. That's annoying.
           | If I already said that I do not wish to rate/review your app,
           | don't ask again.
        
           | chepaslaaa wrote:
           | If your user experience pisses off users you'll get knee jerk
           | reactions.
        
         | jakub_g wrote:
         | It's a _really_ important thing for the apps because by default
         | only unhappy people go to Play Store and give 1 star. Then it
         | looks like your app is crap and the competitors are way better.
         | 
         | In prev job, we had few ratings of our app, and avg. of 3.5.
         | After adding the question, we got thousands of 5 stars and went
         | to avg. 4.7 in a few months.
         | 
         | Of course the app should give you "I don't care" option, and
         | store your answer to not repeat the question.
        
           | Dahoon wrote:
           | I always answer yes and give a one star rating. An app that
           | tries to game the system (and likely breaks the stores rules)
           | deserve it.
        
             | jakub_g wrote:
             | You see two competing apps. One is rated 3.5 and has 100
             | reviews, another is rated 4.4 and has 10000 reviews. Which
             | one do you install?
        
               | cgriswald wrote:
               | In both cases I'm going to look at the reviews.
               | 
               | In the case of a lot of 5-star reviews with little to no
               | content, I'm going to assume they've either gamed it in
               | the way being described upthread or that the reviews are
               | fake, which renders the rating and number of reviews
               | irrelevant to me.
               | 
               | I'll definitely look at some 4-star reviews to see what
               | people who liked the app in general didn't like. I'll
               | also read some 1-star reviews to see if there are any red
               | flags/deal breakers like... the pestering behavior being
               | described upthread.
               | 
               | This type of behavior is unlikely to succeed with me if I
               | find out it occurs. Not everyone does it and "it makes me
               | more money" might be a reason someone would do it, but it
               | doesn't convince me I should tolerate it. I'm extremely
               | intolerant of any behavior that shows disrespect for
               | users and doesn't value their time.
               | 
               | This method could succeed with me if it was a one-time
               | purchase and I was unaware of the behavior. It won't
               | succeed with me if the app is free and offers IAP
               | (something I tend to avoid anyway, though) or if it is a
               | subscription-based app.
        
               | TeMPOraL wrote:
               | One of them. Or neither. I'm not using the app store for
               | product discovery. Ratings are thoroughly gamed and
               | comments are bullshit. If I install an app, it's because
               | of an outside recommendation, and so I search directly
               | for it by name.
               | 
               | (It's a principle I live by in general: don't use
               | e-commerce platforms for product discovery; neither the
               | platform nor the sellers have any incentive to give you
               | best value for your time/money, and manipulation is
               | rampart.)
               | 
               | But I get your point. If I were to choose, I'd probably
               | lean towards the higher-rated and higher-review-count
               | app, but I would make sure to read a few 1-star and
               | 5-star reviews on both to determine how trustworthy the
               | app is.
        
               | devilduck wrote:
               | You try them both and decide for yourself what you like.
        
               | GekkePrutser wrote:
               | Usually I would just try the free version of both. And
               | then decide.
        
               | badsectoracula wrote:
               | The second one, of course, but that should come from
               | genuine reviews, not gaming the system because when you
               | do that then it devalues the system for everyone.
        
               | IgorPartola wrote:
               | Both. Say I'm looking for a budget app. They can be very
               | different and work very differently. Also given that it
               | is still possible to buy reviews, how much do you really
               | trust them. I would even look at the app that had 1000
               | one star reviews out of curiosity. I mean Apple's own
               | apps often have a 2 star average and they are the ones I
               | use all the time.
               | 
               | I think I'm going to adopt the strategy of leaving a 1
               | star review saying "the app prompted me to review it
               | before I got to use it".
        
           | hyakosm wrote:
           | Same rules applies to all apps. It's curious to have 1 star
           | when competitors have 4 or 5 stars.
        
           | phendrenad2 wrote:
           | I wonder if apps targeting userbases that are more averse to
           | being nagged like this get overall lower reviews.
           | 
           | App stores should really abandon reviews, they're clearly
           | broken, due to this effect. Instead, maybe app stores should
           | measure user engagement, and rank apps that way.
        
             | scollet wrote:
             | How do you measure user engagement?
        
         | quickthrower2 wrote:
         | Back in '14 I did a ASO course "App Store Optimisation" that
         | pushed this technique. It was one of the things I didn't do
         | because it seemed too cringy for me.
        
         | stevula wrote:
         | Usually if you say you don't like the app it won't direct you
         | to the App Store but will just ask for feedback within the app.
         | It's much less disruptive than saying "yes" and getting
         | switched to the App Store.
        
       | godot wrote:
       | I'm probably in the minority here and I can't speak for any
       | startup I worked for, but persoonally, I prefer "Sign Up" way
       | more than any of those other variations. It's familiar, I don't
       | ignore it, and I have a pretty good sense of what to expect
       | (giving my email, making up a password, and getting a
       | verification email and clicking on it).
       | 
       | Most of the other examples are problematic for me personally when
       | I imagine what's involved: "Try it Free" or "Free Trial" makes me
       | think they want my credit card upfront, "Get Access" sounds like
       | they want me to jump through some hoops, "Get Started" sounds
       | like the beginning of a long painful series of steps.
       | 
       | But I guess if those get 3x clicks, I must be in the minority.
        
       | rewq4321 wrote:
       | Even better: If possible, don't ask for a signup until the user
       | has actually tried your product. Just create a guest account
       | which is deleted if unclaimed for a week or so, and disable
       | "sensitive" features that could be abused.
       | 
       | I have a couple of sites where I allow them to use the product
       | just like a signed-in user, but to _save_ their work, they need
       | to sign in. So people can play around and try things about before
       | entrusting me with their email.
        
         | snazz wrote:
         | This is how Discord works and it's really great there. Anyone
         | can start chatting with just an invite link.
        
         | quickthrower2 wrote:
         | Scrimba who recently posted a launch HN [1] does this for their
         | teaching/coding platform.
         | 
         | It's so rare to see that I thought wow this is it was really
         | neat! [2] is an example of this.
         | 
         | 1 https://news.ycombinator.com/item?id=24579699
         | 
         | 2 https://scrimba.com/learn/learnreact/react-todo-app-
         | phase-7-...
        
         | WWLink wrote:
         | Oh man, some web stores are like that! It's sooooooo nice.
         | Like, you place your order as a guest and at the end it's like
         | "hey if you give us a password we'll make an account for you!"
         | 
         | THOSE ARE THE BEST!
        
           | diggan wrote:
           | And you then sign up to ShoppingSpree.com in order to get
           | your thing delivered. Email verification comes in, everything
           | set. You get to the final order screen, enter your address
           | and now they tell you they don't ship to your country, and
           | the information was never shown before, as they never
           | actually performed the validation until after you signed up.
           | 
           | Yeah, been through that. So much fun.
        
             | endless1234 wrote:
             | But hey, no problem, you can still get these 4 newsletters
             | Free Of Charge delivered Straight To Your Inbox weekly! No
             | need to thank us!
        
         | waynecochran wrote:
         | This page immediately had a pop up to ask for my email...
         | funny...
        
         | solarkraft wrote:
         | That's a great way of doing it: The initial friction is
         | essentially 0 _and_ you 're already locking the user in a bit.
        
         | ew6082 wrote:
         | Pinterest drove me up a wall with this. I didn't sign up for
         | 4-5 years, and only because I actually needed to see an image
         | for work, because the arrogance was annoying. I have a
         | permanent dislike for their product because of it.
        
       | z3ncyberpunk wrote:
       | This is horrible advice. There is no problem with sign in. Shit
       | like "Try it free" just feels like I'm being sold something
       | already and you instantly lost my business.
        
       | benrbray wrote:
       | More importantly, stop showing me "Sign Up" buttons if I'm
       | already logged in! And when I'm logged out, don't hide the "Sign
       | In" button from me!
       | 
       | I can never remember if it's https://www.google.com/drive/ or
       | https://drive.google.com/. For the longest time, the first link
       | was just a splash advertisement for Drive with a big "Sign Up"
       | button, and no clear way to actually get to my drive folder.
       | GitHub has a similar issue, as do countless other websites that I
       | use on a daily basis.
        
         | paco3346 wrote:
         | This one drives me up a wall. I always find myself thinking
         | "hey jerk I'm already a paying customer where the f is MY
         | button?"
        
           | mrweasel wrote:
           | This annoys me to no end with product like Lastpass. Why the
           | hell is the "Sign Up" more prominent than the "Sign In/Login"
           | button. I'm going to be signing in every single day, I'm only
           | signing up once.
           | 
           | No one ever opted to not sign up for a service because link
           | wasn't visible enough. If I'm sufficiently interested to want
           | to pay, then I can find the sign up link.
        
             | randycupertino wrote:
             | > Why the hell is the "Sign Up" more prominent than the
             | "Sign In/Login" button. I'm going to be signing in every
             | single day, I'm only signing up once.
             | 
             | Agree! imo is just a blatant reminder that they care more
             | about getting new customers than servicing their existing
             | customers.
        
             | dmd wrote:
             | > No one ever opted to not sign up for a service because
             | link wasn't visible enough.
             | 
             | I sure hope that's sarcasm... lack of a clear obvious
             | signup path is literally the number one funnel exit.
        
             | tchalla wrote:
             | Let's assume that LastPass has thought this through
             | clearly. Would it be possible that they place more emphasis
             | on Sign Up rather than Log In user due to some internal
             | metric which they use to benchmark their service? I'm not
             | saying the metric is right. I'm wondering why they chose to
             | do so.
        
         | macjohnmcc wrote:
         | I hate going to a website of which I have already signed up and
         | the main page is more focused on attracting new signups than
         | making it clear how to sign in for those already signed up.
         | SIGN UP...... (sign in in tiny letters)
        
         | edoceo wrote:
         | Reddit too, it's like they don't expect users to come back.
         | Perhaps another example of managers chasing the wrong metrics
        
           | hinkley wrote:
           | We've been dealing with this for decades at least.
           | 
           | Employee retention can often cost much less than hiring and
           | training a replacement, but nobody worries about that until
           | the problem is too big to shrug off.
           | 
           | I don't know where they expect this infinite pool of new
           | users is coming from at this point.
        
             | edoceo wrote:
             | My theory is it's just alt accounts for trolls or
             | "unsavory" content (eg: adult, politics, WSB)
        
           | vezycash wrote:
           | About a month ago, reddit sent me an email to "verify my
           | account" - an account I've had for years. I clicked the link
           | to activate it only for another "verify your account" email
           | to appear a few weeks later which I promptly deleted.
        
         | m463 wrote:
         | https://smile.amazon.com too. Now you have to click on "Let's
         | Get Started"
        
         | vincentmarle wrote:
         | Segment.com's homepage does this: the only way to "sign in", is
         | to click on "sign up"!
        
           | rabuse wrote:
           | Definitely one of the worst dark patterns to a site you
           | frequent.
        
           | rtx wrote:
           | This is one of the most confusing trends for me. Until I
           | realized that Web design is mostly led by marketing and they
           | care more about top of the funnel. Customer success should
           | have a seat at the table.
        
           | Axsuul wrote:
           | I see "Log in"
        
         | ethbr0 wrote:
         | Advertising splashes should never be allowed on base page URIs.
         | 
         | Just forward to another page, and don't bother your _current_
         | users.
        
         | reaperducer wrote:
         | _And when I 'm logged out, don't hide the "Sign In" button from
         | me!_
         | 
         | Digital Ocean is guilty of this. If you're on a phone, or a
         | tablet, or any browser with a window narrower than about 700px,
         | the page is so obsessed with selling Digital Ocean that in
         | order for an existing customer to use an account you've already
         | paid for, you have to click the hamburger menu, and then
         | scroll... scroll... scroll... all the way down to the bottom of
         | 75 options to find a sign-in button.
         | 
         | For a company that brands itself as being tech-forward and
         | people-friendly, Digital Ocean should know better.
        
           | Dahoon wrote:
           | A phone with less than 700px width in 2020? The sites I work
           | with have small screens at around 1000-1200 px width. 700 is
           | more like a wap feature phone..
        
             | asalahli wrote:
             | iPhone SE came out in 2016 and has a resolution of
             | 640x1136. I still use it.
        
               | cocire wrote:
               | The newer generation of the SE came out this year (2020)
               | and works great too
        
               | ehsanu1 wrote:
               | Css width is probably 320px on that too. Css pixels are
               | not screen pixels.
        
             | reaperducer wrote:
             | _A phone with less than 700px width in 2020?_
             | 
             | On a mobile device, web display pixels (logical pixels) are
             | not the same as physical pixels.
             | 
             | An iPhone SE's logical width is 320px.
             | 
             | An iPhone 8 is 375px.
             | 
             | An iPhone 8 Plus is 414 px.
             | 
             | An iPad is 768px.
             | 
             |  _700 is more like a wap feature phone_
             | 
             | WAP phones were closer to 180px. I know because I built
             | local WAP news and weather sites for them. Squeezing color
             | radar maps into 180px was... interesting.
        
               | rriepe wrote:
               | > An iPhone SE's logical width is 320px.
               | 
               | I always forget about this one. Thanks for ruining my
               | afternoon.
        
               | cocire wrote:
               | I love my iPhone SE since I can easily use it one-handed
               | without worrying about dropping a $1,000 electronic
               | device
        
               | tomc1985 wrote:
               | I did too, but with battery health at 91% I'd get maybe
               | an hour of heavy use (and 12hr of light use) before
               | having to charge it
        
             | benrbray wrote:
             | Even on desktop I always have two windows open side-by-
             | side. Normally it's VS Code and Chrome, so I can reference
             | documentation while coding, or take Markdown notes while
             | reading. Most websites seem not to be designed for this use
             | case, which is a shame since the solution is usually
             | setting min-width to a smaller value.
        
               | Zak wrote:
               | Multi-display or a huge single display and a cooperate
               | window manager is a real game changer for productivity...
               | unless of course "desktop" actually means a laptop used
               | away from a desk.
        
           | dkersten wrote:
           | I love Digital Ocean, but this annoys me so much. If anyone
           | from DO sees this, please fix this crap!
        
             | bredren wrote:
             | We need an extension in the meantime.
             | 
             | This is bad at even at 1000px. That's 1/3rd of an xdr pro
             | display and my most common window width now.
        
         | amelius wrote:
         | > I can never remember if it's https://www.google.com/drive/ or
         | https://drive.google.com/.
         | 
         | I can never remember if my stuff is in Google Drive or Google
         | Docs.
        
           | erikig wrote:
           | It is even more confusing on mobile :(
           | 
           | When I have a .docx file on Google Drive - will I need the
           | Google Drive App , the Google Docs app or should I just get
           | the Microsoft Word mobile app?
        
           | itisit wrote:
           | Google Drive. All G Suite apps store files there. A
           | particular G Suite app's file list will only show files from
           | your Google Drive that are editable/viewable by that
           | particular app.
        
         | fny wrote:
         | Blame cacheability. Landing pages should load at breakneck
         | speed, so everyone dumps static content to a CDN and never
         | makes a trip to a DB.
        
           | megous wrote:
           | Store a cookie. Invented like 50 years ago.
        
           | ianai wrote:
           | How I'm reading that is modern web devs are awful at doing
           | their job.
        
         | nyanpasu64 wrote:
         | Discord and Element's homepages are info/signup pages even if
         | you're logged in. So is AppVeyor's homepage.
        
       | knl wrote:
       | Ironically, this website does the same...
        
       | tyingq wrote:
       | I've noticed a movement with newspapers and other media sites to
       | go one farther with a pop-up overlay begging for subscription
       | where I have to hunt for the close button.
        
         | plumsempy wrote:
         | and then there are those who don't have a close button and make
         | me open up the console, delete that DOM element and restore the
         | scroll. Had to once so it on a website that was teaching
         | javascript, which was ironic.
        
           | TheMerovingian wrote:
           | Someone should make an extension that does this
           | automatically.
        
             | notRobot wrote:
             | uBlock Origin has annoyance filters that do just this
        
               | bredren wrote:
               | I did not realize this, thanks for the note. I had 0/7 of
               | these turned on.
        
             | fucknugget wrote:
             | Yeah.
             | 
             | Someone should make my dinner too.
        
         | JxLS-cpgbe0 wrote:
         | They convert I'm afraid, and it's a good place to remind the
         | reader that this is a product they use
        
           | Nextgrid wrote:
           | What does this "conversion" mean? The ultimate objective
           | would be for some $$$ to leave the user's wallet and go into
           | the company's wallet, and I am not sure if this actually
           | happens.
           | 
           | First off, people who give out their email easily would
           | typically do so on plenty of other sites and your subsequent
           | upselling emails are likely to get lost in an inbox flooded
           | by spam.
           | 
           | Second, I'd argue that people who have the most disposable
           | income or influence on purchasing decisions made by their
           | company are also those whose time is limited and are too
           | smart to fall for such tricks, so the majority of leads you
           | do end up with would be worthless.
        
         | bradgessler wrote:
         | I'd like to see somebody create a real paper newspaper that
         | mimics what they have become today.
         | 
         | I'd imagine you'd start with the newspaper as it was 20 years
         | ago: newsprint with some black text on it. Then you'd overlay
         | some opaque paper over that with some text in it that said,
         | "give us your address or phone number so we can contact you for
         | breaking news". Instead of a close button it would be something
         | that people would have to tear off each page of the paper.
         | 
         | That's not all though. Each paper would come with an actual
         | person who would sit behind you and quietly take meticulous
         | notes on which articles you read and how you reacted to them.
         | That person would quietly leave with the notes, take it back to
         | HQ, and tabulate which articles people engaged with the most.
         | Over time the content with the lowest engagement would be
         | trimmed and those journalists fired.
         | 
         | This is the world we live in today.
        
           | gk1 wrote:
           | Not really, because you would have paid for that paper. I get
           | the criticisms about paywalls and pop ups and all that, but
           | let's acknowledge that they have to make money somehow or
           | they won't last.
        
             | jbay808 wrote:
             | They don't track your reading metrics when you're a
             | subscriber?
        
             | criddell wrote:
             | Paying for a digital subscription doesn't relieve you of
             | those problems. They still want to send you notifications
             | and they still track you as you use their site.
        
               | sjy wrote:
               | In fact, if you are used to ad blocking in the web
               | browser, it can make the problem worse! Every digital
               | subscription I've paid for put me onto multiple mailing
               | lists, some of which are active multiple times a week,
               | and required me to unsubscribe from them individually.
        
             | hinkley wrote:
             | You understand that all the ads and classifieds subsidized
             | the hell out of that paper, right?
             | 
             | They want $5 for some magazines now and there are so many
             | ads at the beginning that you can't find the fucking table
             | of contents to locate the cover articles that grabbed your
             | eye.
             | 
             | That's pretty close to what pop ups do.
        
           | URSpider94 wrote:
           | Twenty years ago, every self-respecting middle class
           | household within a 50-mile radius of your newsroom subscribed
           | to your paper from adulthood until death. Unless you lived in
           | a major city like NY or Chicago, you likely had no
           | competition for subscribers. And, every business in that
           | radius bought ads in your paper.
        
             | Nextgrid wrote:
             | The ads had some kind of human review so scams and
             | Taboola/Outbrain weren't a thing and people trusted them
             | which was a win-win for both the consumer, the newspaper
             | and the advertiser.
        
           | ben509 wrote:
           | That person sitting behind you also has to start pleading
           | with you to sign up for a subscription the moment you look
           | away from it to get your coffee.
        
             | heavyset_go wrote:
             | Not only that, they start to guilt trip you if you don't
             | watch all 60 seconds of that really hilarious ad that you
             | didn't ask to see but they're sure you'll enjoy anyway.
        
       | ramoz wrote:
       | Need YouTube to stop asking me for a premium free trial
        
         | RegW wrote:
         | Need Amazon to stop replacing the "Continue" button with
         | "Continue with Prime".
         | 
         | Keep cancelling it, but they keep tricking me again.
        
         | jmole wrote:
         | If you use YouTube so much that a free trial offer bothers you,
         | you might just consider subscribing. Ad-free YouTube is a
         | glorious experience.
        
           | heavyset_go wrote:
           | > _Ad-free YouTube is a glorious experience._
           | 
           | I get this for free using AdGuard Home[1] that blocks ads at
           | the network level. It's great.
           | 
           | [1] https://github.com/AdguardTeam/AdGuardHome
        
             | sjy wrote:
             | DNS blocking doesn't work on ads in YouTube's mobile apps.
        
               | heavyset_go wrote:
               | NewPipe does, and you can do picture-in-picture on phones
               | for free.
        
           | mynameishere wrote:
           | I'm not sure I've seen an ad on youtube, but I do know
           | there's nothing glorious about it.
        
           | jsrcout wrote:
           | I didn't know YouTube even had ads for several years. Family
           | and I all use adblock. Then I watched a video on someone
           | else's computer and it was like, where did all these ads come
           | from?
        
           | ahmedalsudani wrote:
           | Long ago, I decided Google will not get a single penny from
           | my purse, and I have lived up to that.
           | 
           | Ad-free YouTube = ad blocker in a browser ... while that
           | lasts :)
           | 
           | To preempt the question about content creators: I support the
           | creators I want to support on patreon or by pledging on their
           | website.
        
             | yesplorer wrote:
             | Your usage of YouTube cost Google money. If you believe
             | Google doesn't deserve your money, why consume their
             | product?
        
               | renewiltord wrote:
               | The real answer if you're working in the space is that
               | users will take a free thing over a paid/ad thing any
               | day. They'll usually come up with some rationalization
               | (don't like DRM, don't like targeting, etc.) but the
               | reality is they just don't want to pay.
               | 
               | Don't fall into the trap of ever trying to build for
               | these guys. No money will ever arrive, only ever more
               | obscure conditions for the money.
               | 
               | There are places where users will pay. Just make things
               | for them instead.
        
               | ahmedalsudani wrote:
               | From my comment:
               | 
               | > To preempt the question about content creators: I
               | support the creators I want to support on patreon or by
               | pledging on their website.
               | 
               | Every month, I __happily __fork over more money than my
               | annual value to google. Only in one case is that money
               | for paywalled material. The rest is purely to support
               | content I enjoy. I would be equally willing to fund a
               | platform that does not treat users and creators as
               | cattle.
               | 
               | It's true that many users have an inflated sense of
               | entitlement. That has been created by the business model
               | of offering "free" services in exchange for your data.
               | Giving Google money now to get rid of the ads is
               | rewarding them for building monopolies and then bilking
               | their users.
               | 
               | Speaking for myself and not for the average user, I'm not
               | about to fork over my data and my cash to the #1
               | beneficiary of the user entitlement that you're
               | describing.
        
               | ahmedalsudani wrote:
               | Give me a different path to the content, and I will
               | gladly take it. The reason I take this roundabout route
               | is that YouTube owns the monopoly on online video.
               | 
               | And Google still makes money off me because I can't block
               | their ads on Apple TV--I just don't want to hand them
               | money from my own accounts. They have become incredibly
               | user-hostile once they felt secure in their monopoly
               | position. That attitude completely turned me off.
        
               | foxdev wrote:
               | Probably the same reason people used IE6 after it went
               | stagnant. What was your choice? It's not like most
               | YouTube channels have websites they publish stuff to as
               | an alternative.
        
               | Minor49er wrote:
               | YouTube has operated the same business model as companies
               | like Uber and Jet. They deliberately burn money and turn
               | no profits in order to gain the most marketshare. Then,
               | after they have dominated the marketplace, they start
               | raising prices, showing more ads, etc, to start turning
               | that around.
        
               | phone8675309 wrote:
               | Their product is the platform. I'm not there to consume
               | the platform. I'm there to watch videos uploaded by a
               | third party. I could care less who hosts it.
               | 
               | If you want people to view your ads then don't serve
               | content using a protocol that have user agents that run
               | on my machine where I am in control of what they do, or
               | at least if you do, don't be surprised when I run user
               | agents that do what I want them to do.
               | 
               | Google's alternative is to embed the ads directly into
               | the video at presentation time (which also won't work so
               | long as I can fast forward).
        
               | yesplorer wrote:
               | It's sheer hypocrisy that makes you think you're in the
               | right. The platform costs money to deliver content to
               | you.
               | 
               | You could care less who hosts it yet you care to type
               | YouTube.com into your address bar to find the content you
               | want.
               | 
               | In any case, if you think the company doesn't deserve
               | your money, simply don't consume videos via their
               | platform.
               | 
               | If you really mean it, simply stop using the service
               | because the more you use it, the more they retain market
               | share and get to serve more ads to other users. So
               | effectively, you're contributing to their growth.
               | 
               | Live by your word and don't use YouTube if you detest
               | Google that much.
               | 
               | There's no dignity in double standards.
        
               | ahmedalsudani wrote:
               | Wonderful. So when, as an individual, I watch a company:
               | 
               | - evading most taxes,
               | 
               | - offering 0 support to users,
               | 
               | - breaking the user experience to force users through
               | their "app funnel,"
               | 
               | - shutting down independent developers without recourse,
               | 
               | - bullying any small fish in their path,
               | 
               | - conspiring to depress labour salaries, and
               | 
               | - shirking any societal or moral obligations,
               | 
               | ...that's just business.
               | 
               | But then when, having observed their psychopathic
               | behaviour, I decide that I don't want to be part of
               | funding this evil entity, now I'm holding a double
               | standard by accessing the content this monopoly has
               | become the sole gatekeeper for.
               | 
               | Give me a break.
               | 
               | (Leaving untouched the fact that their business model
               | revolves around collecting as much private information as
               | possible.)
        
           | ponker wrote:
           | Kind of a dumb suggestion given you have no idea how much
           | money the parent has, so how much they can afford to pay to
           | avoid annoyance.
        
           | executesorder66 wrote:
           | It's already ad-free if you use uBlock Origin. And so is the
           | rest of the internet.
        
         | scarface74 wrote:
         | If I ever did think about subscribing to Youtube to get rid of
         | commercials, they do so many user hostile things that I
         | wouldn't.
         | 
         | - no Picture in Picture support in the iPad app. So I have to
         | use a third party app. I think it supports PiP from Safari on
         | the iPad.
         | 
         | - when iOS 14 came out and supported PiP on the phone, you
         | could use PiP to view Youtube in Safari. Google went out of its
         | way to disable it the next day.
         | 
         | - then people found a work around by viewing in desktop mode. A
         | day later Google disabled that.
         | 
         | - So now I have to use a Shortcut to watch YouTube with PiP.
        
           | samatman wrote:
           | Google's behavior on iOS is incredibly petty, and I'm of the
           | opinion that it damages the brand.
           | 
           | All of their apps are 'google flavored', they staunchly
           | refuse to design iOS apps which behave like iOS apps.
           | 
           | As a result, I have the strong impression that Android must
           | just be awful stuff that you couldn't pay me to use.
           | 
           | A false impression, I'm quite sure. If someone jumped through
           | numerous hoops to make an Android app behave like a fake iOS
           | app, I'm sure that would be at least as off-putting.
           | 
           | I don't know whether it's arrogance (Google thinks that
           | Material is just the bees knees and everyone should use it)
           | or a deliberate attempt to show off the wonderful world of
           | Google Services on Android, but either way, it leaves a bad
           | taste.
        
             | scarface74 wrote:
             | People think that the only reason that Apple didn't allow
             | you to choose your default apps for browsing and mail was
             | because it was trying to be anti-competitive. Even though
             | Apple makes no money from Safari or Mail.
             | 
             | But it took Google _5 years_ to support split view for
             | Gmail on iPad. There should be a minimum set of
             | functionality you have to support to be eligible to be the
             | default app that goes beyond what Apple requires.
             | 
             | Edit:
             | 
             | Yeah. I _hated_ iTunes on Windows and Safari for Windows
             | during its brief existence. It's just as off putting seeing
             | an Apple app on Windows that acts like a Mac app.
             | 
             | Don't get me started about the old QuickTime for Windows
             | back in the day.
        
         | LockAndLol wrote:
         | Or when you don't have a YouTube account, you just get pestered
         | nonstop to sign up nowadays. I don't even know why. Just let me
         | watch the fucking video!
        
       | f69281c wrote:
       | This laser focus on GET HIM TO SIGN UP puts me in a defensive,
       | adversarial position. How about you leave me alone and let me use
       | the service? If it's useful to me then I'll absolutely figure out
       | how to sign up, and semantic nonsense like the fact the the
       | button is titled "sign up" is absolutely not stopping me.
       | 
       | What semantic nonsense like this WILL affect: you're creating a
       | glut of disinterested users and firmly establishing your brand's
       | identity as "one of those emails I have to delete every once in a
       | while. I should cancel that thing or just filter it to spam". Now
       | your metrics are blurry.
       | 
       | >"Sign Up" buttons don't work because You're asking for blind
       | commitment and not providing any value
       | 
       | not solved by renaming the button.
        
         | gogopuppygogo wrote:
         | You can always buy a domain at http://domains.Google with free
         | email forwarding then forward say samantha@mydomain.com to
         | samantha@mailinator.com
         | 
         | This gives you the ability to create accounts on sites to try
         | them out, while being able to check emails without paying for
         | email service or getting spam forwards to your real email.
         | 
         | Makes it impractical for the provider of the service to block
         | the forward without blocking Google clients.
         | 
         | I used to just use Mailinator mx records but providers wised up
         | and started doing mx record checks.
        
       | anm89 wrote:
       | Couldn't disagree more.
       | 
       | In my experience buttons like "Start Drawing" are gateways to
       | convoluted wizard signups in which I'm going to be asked to give
       | out a bunch of informataion, possibly to find out 5 minutes in
       | that whatever I wanted is beyond a pay wall or comes with
       | conditions.
       | 
       | If that button is integrated with on page content and not in the
       | header and the flow feels natural than I'm much more open to it.
       | 
       | If the rest of the site makes me want to sign up, then I'm going
       | to look around for something clearly indicating that I can sign
       | up or create an account.
       | 
       | I will say that over years in web design I have found that my
       | preferences correspond very poorly with average preferences but I
       | personally consider what they are saying to be an anti pattern.
        
       | 8bitsrule wrote:
       | No kidding. I might 'sign up' after I've visited your page/ tried
       | out your thing ten times on ten different days and found that it
       | was worth my while. Likely not.
       | 
       | I warned the encyclopedia salesman that I didn't need a reference
       | work. He went ahead and pitched me. I humored him for a half-
       | hour. Then I asked him, after he'd finished, if he believed me
       | now. I'm still enjoying my time-investment.
       | 
       | The bigger and more prominent the button, the more needy it
       | looks. It's gotten to the point that when I see that I just close
       | the tab.
        
       | solarkraft wrote:
       | I'm not sure. "Start Trading Bitcoins" is a bit generic and long,
       | but may be fine when always visible. "Get access" may not be
       | something one would even be required to sign up for.
       | 
       | An advantage of "Sign Up" is it's consistency: My usual flow is
       | that I'll look around the website to see whether it's something
       | worth signing up for and when I finally decide to do it something
       | like "Start trading Bitcoins" might throw me off.
       | 
       | Here's another sign-up-related UX-crime however: Disrespecting
       | your current users. A lot of services bundle their log in/sign up
       | functionality and prioritize the "sign up" part so much that it
       | becomes incredibly hard to find, especially when it's a fancy
       | short sign up form that looks like one for logging in.
       | 
       | It always sends a clear signal about how much you care about
       | people signing up to your service vs. people actually using it.
       | 
       | Tumblr is a great example of the opposite: They just present a
       | "log in" page by default and make the "sign up" a little harder
       | to find: This creates just a tiny bit of FOMO ("huh, how do I
       | sign up? Is it invite-only?") and makes the user feel better
       | about actually signing up.
       | 
       | Of course Tumblr is a social medium for teenagers and not a SaaS,
       | but in general anything one is expected to use at least semi-
       | frequently should not be difficult to log in to. A good option is
       | to put the forms on equal footing or just ask for the e-mail
       | address and direct the user depending on whether it's already
       | registered.
        
       | arsalanb wrote:
       | Often times if "sign up" feels like a blind commitment, it is the
       | copy or narrative arc of the landing page that is poor and not
       | just the CTA. Also, in some cases (eg: platforms that have
       | multiple equally important but diverse features, like
       | infrastructure as a service companies) there is not one clear
       | "action" to prompt the user and "Sign up" feels a bit more
       | neutral.
        
       | Razengan wrote:
       | All this is why I love Sign In With Apple.
       | 
       | Some devs just aren't going to change, so this at least reduces
       | the friction and lets me try their crap without giving them my
       | email or any other info.
        
         | RegW wrote:
         | I didn't know "Sign in With Apple" existed - I wonder why?
        
       | tester756 wrote:
       | I'm avoiding shops that require me to sign in in order to
       | purchase things
       | 
       | Why would you need me to login in order to purchase thing? that's
       | weird.
        
         | URSpider94 wrote:
         | Most sites have the pattern that you can buy as a guest, but
         | the reason for creating an account is obvious: it massively
         | reduces friction for repeat customers, which is good for
         | customers and good for the business.
        
       | simonw wrote:
       | Past experience had shown me that if your your signup button is
       | called "Get Started" I simply won't see it!
       | 
       | My favourite example of this tiny anti-pattern is
       | https://kepler.gl/
       | 
       | They offer amazing open source software for GIS. You can install
       | it from GitHub - but if you click the "Get Started" button they
       | will drop you into a hosted experience (no signup required) which
       | is just insanely useful.
       | 
       | It took me far too long to figure this out, because I didn't
       | think to click on "Get Started".
       | 
       | (Even "start using" would have been a huge improvement)
        
         | solarkraft wrote:
         | Yeah, what the hell do "Get started" and "Learn more" mean? I
         | have clicked these generic CTAs <a low single digit number>
         | times in my life.
        
       | ziml77 wrote:
       | The other thing that would improve the chances of me completing
       | the sign-up flow is not asking for more information than
       | absolutely needed. If I log into a site with my Google account,
       | it's because I didn't want to pick a username, add yet another
       | password to my password manager, or give you my email address.
        
         | RMPR wrote:
         | > or give you my email address.
         | 
         | I don't understand, if you sign up with your Google account you
         | already give your email address no?
        
           | ziml77 wrote:
           | I actually have no idea. I would think so but I know I've
           | been asked to enter it, at least on some sites.
           | 
           | But if they do get the email address, it would be nice if
           | Google gave them some sort of proxy address and required that
           | anyone using Google sign-in accepted that address instead of
           | requesting the real one.
        
             | solarkraft wrote:
             | Apple does this, Google doesn't. Signing up with your
             | Google account may also allow the app to see way more than
             | you might want - always check the permission request. "Read
             | your e-mails" and "Post videos on YouTube" may well be in
             | there.
             | 
             | It would be a great move for Google to offer something like
             | Apple's proxy sign-up.
        
               | ziml77 wrote:
               | The only way those permissions are sneaking by me is if I
               | sneeze right when the page shows up so my eyes are shut
               | and the movement causes me to accidentally click "allow".
        
       | AnimalMuppet wrote:
       | Perhaps a related gripe: "Sign Up?" with "Yes" and "Maybe later",
       | that proceeds to ask me to sign up _every single time I go to the
       | site_. How about a  "Never" or "Stop asking" option?
        
       | Wistar wrote:
       | From a year earlier, and related:
       | 
       | Ars Technica: "No, I won't install your app or subscribe to your
       | newsletter."
       | 
       | https://arstechnica.com/information-technology/2013/12/the-u...
        
         | WWLink wrote:
         | I had to turn off notifications in my browser because every
         | page would pop the question. Like. NO! Notifications are evil.
        
           | samatman wrote:
           | The number of websites for which I want notifications isn't
           | zero.
           | 
           | It's drastically smaller than the ones which bug me about it,
           | and no, it doesn't include your regional news site or niche
           | vertical blog, and it never will.
        
         | Semiapies wrote:
         | Especially random bloggers who think their "content" is so damn
         | valuable that they pop up a newsletter subscription within
         | seconds of the page loading.
        
       | kevmo314 wrote:
       | On the other hand, I do appreciate the relative consistency with
       | "Sign Up". Because it's de facto standard, I know what to expect
       | when I click that button. Sometimes I want to create an account
       | and seeing a button like "Start Drawing" doesn't tell me what to
       | expect.
       | 
       | Some of the ones in the happy medium seem good though, like
       | "Create a Free Account" or "Sign Up Free".
        
         | tapland wrote:
         | "Start Drawing" taking me to a sign up page is more likely to
         | make me close the tab since I feel cheated. It's not called the
         | standard "Sign Up" so I expect to be taken to something other
         | than a sign up page.
        
       | gk1 wrote:
       | The sites referenced in the post have changed since 2014, yet I
       | stand by the recommendation: Tie your offers and calls-to-action
       | to what your visitors want.
       | 
       | An interesting one is from Cloudflare, they have a call-to-action
       | in their main menu: "Under attack?"
        
         | thaumasiotes wrote:
         | But see also this parallel comment from kevmo314:
         | 
         | > I do appreciate the relative consistency with "Sign Up".
         | Because it's de facto standard, I know what to expect when I
         | click that button. Sometimes I want to create an account and
         | seeing a button like "Start Drawing" doesn't tell me what to
         | expect.
         | 
         | I wonder whether it might be advantageous to include the same
         | option twice in a menu, once as "Sign Up" and once as whatever
         | you prefer.
         | 
         | Though in the CloudFlare example, I'd tend to expect "sign up"
         | to link to a page that was mostly about pricing, and "under
         | attack?" to link to a page that was mostly about how CloudFlare
         | helps with that.
        
           | renewiltord wrote:
           | I think the button coloring makes up for that. I've signed up
           | for loads of services in the last month and the primary
           | colored bright button being the CTA has been consistent
           | enough for me.
           | 
           | In any case, the numbers are the numbers. Whatever gets most
           | people into an account is what it is. Many guys just fail
           | that part: fill in a thing and we'll contact you. Yeah, no
           | thanks. It's a $200 / mo product not a mortgage. Spare me.
        
             | thaumasiotes wrote:
             | > In any case, the numbers are the numbers. Whatever gets
             | most people into an account is what it is.
             | 
             | This doesn't really seem to respond to the idea that you
             | can have more than one label present doing the same thing.
        
           | gk1 wrote:
           | In their case Sign Up goes to an account creation page, and
           | Under Attack? goes to a sales form that (presumably) will
           | page a sales development rep (SDR) to wake up, qualify the
           | lead, and fetch a solutions engineer and sales exec duo.
           | 
           | In any case, the implied lesson in the article is to A/B test
           | different ideas and see what works, rather than sticking to
           | the default.
        
       | annoyingnoob wrote:
       | > You're not offering any value. Asking someone to "sign up"
       | offers no help in changing the visitor's thinking from "Why
       | should I?" to "I want this!"
       | 
       | >Give, don't take. "Get Access" and "Sign Up" both lead to the
       | same thing, but one makes the visitor feel they're getting
       | something, while the other doesn't.
       | 
       | I think these are really important points. Provide something of
       | value to find loyalty.
        
       | hyko wrote:
       | Headline: Stop Asking Me to "Sign Up"
       | 
       | Above headline: A banner asking me to sign up for a newsletter.
        
       | rini17 wrote:
       | This is mainly an UI issue. Browser vendors were disincentivised
       | to offer straight authentication API both easy to implement for
       | websites and easy to use for users, because it was seen as
       | threatening to users' privacy.
       | 
       | Maybe it is harder than I think, like, why can't the browser
       | maintain an identity/profile and allow me to use it to one-click
       | sign in to any website? But I don't see anyone really trying,
       | only saved passwords hacks. Or it is supplied by Facebook and
       | Google instead of your browser.
        
         | manigandham wrote:
         | Why is it a hack? Saving the password does make it 1 click now.
        
           | rini17 wrote:
           | But you are supposed to make a new password for every service
           | when signing in. And fill in your name. Browser may detect
           | there's registration form and autofill but it's ad-hoc, there
           | isn't any standard for that.
        
             | manigandham wrote:
             | The standard is WebAuthn: https://webauthn.io/
             | 
             | Otherwise there are HTML5 input field autocompletes which
             | tell the browser what the field is for. Chrome is very good
             | with this and you can fill out an email + new password in
             | seconds.
        
             | [deleted]
        
         | ralfd wrote:
         | Tja. Facebook and Google account login filled that void.
        
           | netsharc wrote:
           | And then Cambridge Analytica came along and abused the
           | moronic security of Login with Facebook (fine, AFAIK
           | technically it was quizes on the FB platform) and 4 years
           | later we have... I don't know, people dying because they
           | injected bleach into their body because their Dear Leader
           | said "we should look into that"...
        
         | grok22 wrote:
         | Mozilla attempted to solve this using "Persona", but it never
         | took off and they shut it down.
         | https://developer.mozilla.org/en-US/docs/Archive/Mozilla/Per...
        
         | esprehn wrote:
         | That does exist in the form of WebAuthn:
         | https://developer.mozilla.org/en-US/docs/Web/API/Web_Authent...
         | 
         | There's also the Web OTP API: https://web.dev/web-otp/
         | 
         | There's been quite a lot of investment in this space by
         | browsers and also by the standards groups like the FIDO
         | Alliance.
        
       | devmunchies wrote:
       | off-topic, but he shared a picture of an A/B test result. I've
       | used several SaaS A/B test products but am not satisfied with any
       | (built for marketers, not engineers)
       | 
       | I just want a service where I can pipe all relevant live
       | experiment data and it does the statistics to tell me the
       | statistical significance and has some dashboarding. Anything like
       | that exist? Self-hosted?
       | 
       | I don't need something that injects itself into my site or even
       | sets up the experiment.
        
       | amelius wrote:
       | Imho these should be handled by the browser, so the user can
       | tweak their UI. Just like cookie popups, by the way.
        
       | slap_shot wrote:
       | Anyone else find this a bit pedantic?
       | 
       | As a consumer of a website, I infer what service is being
       | offered.
       | 
       | I doubt I even bother reading the CTA buttons - I just know I
       | need to click some things to start getting the service I read
       | about.
       | 
       | > They're ignored
       | 
       | I don't ignore the button - it is the exact same pattern on every
       | website. I'm just following a flow.
       | 
       | > You're asking for blind commitment
       | 
       | It's not a blind commitment. I want to try something, they need
       | me to create an account. It's reasonable.
       | 
       | > You're not offering any value.
       | 
       | The button isn't offering the value - the rest of the website is.
       | The button is just the next step in getting the value (see #1).
        
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