[HN Gopher] Launch HN: Artifact (YC S20) - Personal podcasts wit...
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       Launch HN: Artifact (YC S20) - Personal podcasts with the people in
       your life
        
       Hi HN,  I'm Ross Chanin, co-founder and CEO of Artifact
       (https://www.heyartifact.com), where we help people record the
       important stories in their lives, told in the voices of friends and
       family members. Think of us as an on-demand podcast studio you can
       focus on anything you want. We set you up with an interviewer in
       our marketplace, and we make the process easy, from scheduling to
       hosting interviews over the phone, and then delivering a polished
       edit that wouldn't sound out of place on the radio.  Our idea was
       born out of a personal sense of loss: My grandfather passed away
       and I found myself regretting that I hadn't captured him telling
       stories about his life. I thought others might feel the same about
       someone in their own lives.  The problem (for me, anyway) was that
       I didn't have an easy way to go deep with my grandfather. It was
       never the right time. Some of the questions I wanted to ask were
       quite personal. I don't have audio editing skills, so I was unsure
       what I would even do with the raw audio if I'd recorded a
       conversation with him.  I mentioned what I wanted to do to my
       friend, George, who's a journalist. He stopped me and said, "But
       that's what journalists do. Why don't you hire a journalist?"  We
       decided to try it as an experiment. My Aunt Cindy was about to turn
       59, so George called up three of her oldest friends, interviewed
       them about their relationships with Cindy, and delivered an edit
       that, when Cindy heard it, had her laughing and crying in equal
       measure.  Cindy and her friends told us three things that we have
       since heard over and over: First, customers often tell our
       interviewers things they've never told their loved ones, but would
       like to be able to say to them (example -
       https://www.instagram.com/p/CDlwIojFPmF/). Second, we routinely
       hear from recipients that, as soon as they've heard an episode in
       which people talk about them, they want to call those people and
       thank them. And third, that the experience is helping people feel
       closer to each other.  But the truth is that we would have only
       ever been a cottage production studio with George and me at the
       helm (that's right, my friend George became a co-founder). This is
       where Moncef Biaz and Martin Gouy, our technical co-founders, enter
       the picture. Together, as a team, we think about Artifact as a
       marketplace, connecting the right interviewers with the right
       guests (e.g., if you need a bilingual Mandarin and English-speaking
       interviewer who is also great with 11-year-olds, we got you.) We've
       also become obsessed with the state of audio recording and editing
       technology, effectively asking the question: "How close can we get
       to studio-quality sound without the studio?" The answer is: pretty
       darn close.  Far more important than the audio quality is the
       substance of what people are telling our interviewers. Our
       customers are telling us that these incredibly personal stories are
       becoming heirlooms for their friends and family. Customers are also
       teaching us new ways to use our service: wedding and anniversary
       gifts, family heritage, journaling, enterprise use-cases, etc.  We
       put lots of little snippets (with permission from our customers) on
       our Instagram. You can also hear a full Artifact--commissioned by a
       couple who wanted to document the husband's cancer diagnosis and
       their shared journey (https://www.heyartifact.com/daryl).
       Ultimately, our goal is to make this service accessible in every
       language, geographic region, and culture. Because we all have a
       story to tell; what we didn't all have, until now, is someone to
       tell it to--someone who knows how to ask the right questions, how
       to record it, and how to make sure it sounds great, so that we can
       easily share it with friends, family, and generations to come.  I'd
       really love to hear the community's feedback and I'm here to answer
       questions.  --Ross  P.S. There's more detail on that first
       experiment, and how we expanded our scope from there, in this blog
       post (https://www.heyartifact.com/blog/hey-were-artifact/).
        
       Author : ross_chanin
       Score  : 124 points
       Date   : 2020-10-28 15:32 UTC (7 hours ago)
        
       | alangibson wrote:
       | It's always good to see someone take a big swing and try
       | something new, but I'd love to hear the VC case for this service.
       | I have trouble believing that 1) many people will want this 2)
       | churn rate won't be murderous.
        
         | subpixel wrote:
         | I'm not particularly high on the DIY scale but this just
         | screams do it yourself. Record Zoom calls with my mother's
         | closest friends? Edit that together with some punchy music?
         | Match to a slideshow? Share on any service I want?
         | 
         | All that is both pretty straightforward and fun. If I hire
         | Artifact to do this for several hundred dollars, I've
         | essentially paid someone else to have the fun.
         | 
         | I may be an outlier but this inspires me to do something, not
         | to buy something.
        
           | mgkimsal wrote:
           | > Record Zoom calls with my mother's closest friends?
           | 
           | Will they necessarily talk to you, based on the relationship
           | with your mother? Outsiders can often get info from people
           | they wouldn't share with family members.
           | 
           | > All that is both pretty straightforward and fun.
           | 
           | Not for most people, and not with any reasonable assurance
           | you'll get something 'good' at the end. Even scheduling time
           | between multiple people can be a deal breaker. The OP had
           | posted there never felt like a 'good time' to do it.
           | 
           | Asking good questions, prompting people who aren't great
           | (nerves, whatever) can all add a lot of stress to the
           | process.
           | 
           | I think you're probably a bit of an outlier. If it works for
           | you, great, but... I know far more people that want the end
           | result of something like this than have the time to do it.
        
           | achillesheels wrote:
           | I think there are many people that consider your "fun" toil.
           | There are some people that, when presented with the
           | opportunity, will pay to have their story be told :)
           | 
           | I think it is a great idea for a product to be spec'ed into
           | family lore :)
        
         | CosmicShadow wrote:
         | Seems like something that could spread like wildfire via word
         | of mouth with people where word of mouth actually matters most
         | and works the best.
        
           | ross_chanin wrote:
           | Hey - So you're spot on. See my comment above. This is what
           | we are observing thus far and what we plan to focus on going
           | forward. We just want to focus on the core experience and
           | letting the product speak for itself among friends and
           | family.
        
         | ponker wrote:
         | Why does a service need a "VC case?"
        
           | netsharc wrote:
           | For a snarky response, if the aim is to have a VC exit, the
           | 5th minute of the artifact would be, "This artifact is
           | brought to you by [Square Space|Harry's|MeUndies]"...
        
             | ross_chanin wrote:
             | Hey - I don't take that as snarky at all! Totally fair
             | point. See my comment above about how our team is thinking
             | about investment.
        
           | ross_chanin wrote:
           | Agree. It doesn't. We think about investment (of any type -
           | including reinvesting revenue) in pretty simple terms: As a
           | means to support our goal of making Artifact available to
           | people who can benefit from our service.
           | 
           | If a "VC case" ends up supporting that goal, great. If not,
           | so be it.
        
             | ponker wrote:
             | Please don't go and do something crazy to pursue some kind
             | of Forbes Magazine exit... "what if we did Artifact, but
             | for the corporate training market." or VC bullshit. This is
             | a genuinely important company to exist and you can make
             | millions or tens of millions dollars doing it, I hope no VC
             | invests to try to get billions out of it.
        
         | ross_chanin wrote:
         | Hey - I really appreciate the sentiments on the swing we are
         | taking. Regarding your on point concerns -- I gotta share that
         | we felt the very much the same before launching beyond friends
         | and family.
         | 
         | Thus far (and, admittedly, it's early days), we are growing
         | organically. When people are interview guests for an Artifact
         | or listen to Artifacts involving, friends, family, or
         | colleagues, they are becoming customers.
         | 
         | In this way, people are telling us that they can see a
         | "constellation" of Artifacts around them and the people in
         | their lives -- and that they'll add to it over time. So, we
         | might do an annual Artifact interview with your child from age
         | 9 to 18, capturing their voice and their thoughts, and then you
         | might sit for an Artifact with colleagues as a send off before
         | leaving for a job, capturing that work together. You also might
         | use Artifact to capture family heritage - with parents,
         | aunts/uncles, and grandparents, and do so incrementally over
         | time, etc.
         | 
         | So yeah, early days but this is what we are seeing. We'll be
         | keeping our heads down, focused on providing quality service
         | day in and day out.
        
           | alangibson wrote:
           | I can definitely see the value. Definitely not trying to
           | shoot at your business, just honestly curious.
        
             | ross_chanin wrote:
             | 100%. We have a ton to learn and figure out about engaging
             | customers over the long haul. Absolutely don't have all the
             | answers today. Really appreciate the curiosity!
        
         | jdamon96 wrote:
         | My quick thoughts on a VC case: it's a $100M revenue company at
         | ~500k sales / year. There's apparently 144M podcast listeners
         | in the US, so you need 0.34% of that population to purchase
         | your product each year. That may be an aggressive assumption,
         | but investors also may think 'podcasts are a huge and growing
         | market, even if this idea isn't the one that works out, there's
         | a lot of potential in the "podcast creation" space'
        
           | ross_chanin wrote:
           | Nice analysis! I should also share that since launching in
           | June, we've felt fortunate to serve customers across five
           | continents. We'll definitely focus on the US as our initial
           | market, but it's been exciting to see the potential appetite
           | internationally.
           | 
           | I also like to think about podcasting as the "modern" medium
           | for oral history and story creation. At its core, we think
           | about Artifact as a service that makes it easier to go deep -
           | and it just so happens that this podcast interview setting
           | seems to be a good way to do that.
        
           | alangibson wrote:
           | At $175 for one podcast, I guess that's a pretty health
           | number even if you mostly have people ordering them as
           | birthday presents and for family reunions.
        
             | ross_chanin wrote:
             | That's right. We are seeing that an event like an
             | anniversary, birthday, reunion, starting the school year,
             | is a reliable trigger into that first episode for a family
             | or friend group, and then that group creates additional
             | episodes organically from there.
             | 
             | I'll also say that (and this is off in the future), that we
             | hope to bring this per episode price point down as we
             | streamline ops. We really want our service to be accessible
             | to all. Not there yet.
        
               | vbordo wrote:
               | I really like this idea. I'm unfamiliar with podcasting
               | overhead in a marketplace model. What can you streamline
               | to reduce episode prices?
        
               | ross_chanin wrote:
               | Thanks for support! To your question: The core interview
               | itself will remain consistent, but we do see
               | opportunities around streamlining the match of the
               | interviewer to the interview guest, scheduling, providing
               | a rock solid remote recording set up for interviewers,
               | and the edit.
        
       | stephen_greet wrote:
       | Hey Ross,
       | 
       | Love this idea! How are you thinking about sharing Artifacts with
       | less technically inclined recipients?
       | 
       | I'd love to give this as a gift to my parents but I've
       | unsuccessful tried a few times to get them set up with listening
       | to podcasts.
        
         | ross_chanin wrote:
         | Hey - Thank you! And good question. So unlike a "standard
         | podcast" we don't upload Artifacts into Spotify, Stitcher, etc.
         | 
         | Instead we share Artifact episodes with you (the buyer in this
         | case) via your Artifact account. You can then share out each
         | episode as as weblink via text message, email, or however you
         | prefer to share with your parents and they can listen from the
         | browser on their mobile phone or computer. Example here of an
         | Artifact that we are authorized by the interview guests to
         | share publicly: https://www.heyartifact.com/daryl
         | 
         | So, no set up required!
         | 
         | Of course, happy to further clarify / answer any additional
         | questions you might have - we'd love the opportunity to serve
         | you as a customer.
        
         | netsharc wrote:
         | The sample artifact Ross linked can be saved as an MP3 file.
         | Worst case/as simple as possible scenario, save that file to a
         | USB drive, buy an MP3 player (for example:
         | https://www.amazon.com/Pyle-Surround-Rechargeable-Auto-Tunin...
         | ), tell them to plug the USB drive into the gadget, and hit
         | play. Would that work?
        
           | ross_chanin wrote:
           | That's right. We'll always provide a download option.
           | 
           | We'll also be rolling out accounts for Artifact listeners, so
           | they can login to listen to Artifacts that are relevant to
           | them going forward.
        
         | mierle wrote:
         | Have you seen Saga [0]? They're an app for making private
         | podcasts with people in your life but, it's free - they help
         | you choose questions and then everyone can hear each other's
         | answers. There is an app [1] for the tech savvy, but also they
         | have a dial-in option for older users where they can just call
         | from a landline and record that way.
         | 
         | [0] http://trysaga.com/
         | 
         | [1] https://apps.apple.com/app/saga-private-family-
         | podcast/id150...
        
       | theNJR wrote:
       | I tried to do this manually over Zoom with my parents at the
       | start of the pandemic.
       | 
       | My mom focused on walking through the family tree and dad keeps
       | putting it off.
       | 
       | This will for sure be a Christmas gift. Amazing idea.
        
         | ross_chanin wrote:
         | Thank for sharing your experience - and very excited to serve
         | you and your parents as a customer!
         | 
         | If you or they have any questions about getting started at all,
         | just send us an email at contact@heyartifact.com
        
       | scraplab wrote:
       | My Dad was a sound engineer. When I was 9 or 10 I interviewed my
       | neighbour about life in London during the Blitz in WWII for a
       | school project. We recorded the audio, edited it (on DAT!), and
       | added some background effects for atmosphere.
       | 
       | It was brilliant: everyone loved it and I never got a better
       | grade for any homework again.
       | 
       | So yeah, this could work. Good luck!
        
         | ross_chanin wrote:
         | What an awesome project to work on with your dad!
         | 
         | Heck, I would love to listen to it.
         | 
         | Appreciate the sentiments and thanks so much for the good
         | wishes!
        
       | 7cupsoftea wrote:
       | I had a couple of good conversations with George. This is great
       | example of how the team informs the product. Great work Artifact
       | team!
        
         | ross_chanin wrote:
         | Thanks for sharing your experience and insight on how we're
         | approaching product! Lots of work ahead.
        
         | gcquraishi wrote:
         | Thanks Glen! You've helped in lots of ways that aren't really
         | apparent yet...
        
       | telesilla wrote:
       | My sister and I interviewed our grandfather before he passed,
       | after being inspired by a friend who does this privately as an
       | offline, local service. I'm so pleased to see this, it's
       | heartwarming and so powerful. Having our grandfather's voice is
       | priceless. Plus the stories we learned that otherwise would have
       | remained with him!
       | 
       | Question: my friend would be perfect for this as a job for her,
       | how might she go about applying?
       | 
       | As an aside could you also use it to write biographies?
       | Biography-as-a-service I imagine might go down well..
        
         | netsharc wrote:
         | > Biography-as-a-service
         | 
         | I'm not mocking your idea, I genuinely think it's great, but I
         | can imagine how depressing the Amazon "Biographies" section
         | will be in a few years when it's filled with Youtubers and
         | Instagram influencers who "made it" and think their stories are
         | worth reading...
        
           | [deleted]
        
           | ross_chanin wrote:
           | So I think this is a really important thread you're pulling
           | on.
           | 
           | When we think about our goal for Artifact, we really want to
           | create a space for people to explore the important stories
           | and subjects in life, especially when someone might think
           | that those things might not be worth capturing - they are!
           | It's why Artifacts are default private or set up for easy
           | sharing only among close friends, family, or colleagues.
           | 
           | Now if people want to share their interview more widely, they
           | are of course welcome to do so, but I 100% agree with you
           | that I think what we are building looses a lot if the
           | assumption is that Artifacts are created for primarily public
           | consumption, etc.
           | 
           | It's something we'll be paying close attention to going
           | forward. Thank you very much for the astute comment.
        
             | telesilla wrote:
             | I believe everything that ever lived has a story to tell
             | (or that did not live, even https://youtu.be/HOPwXNFU7oU).
             | 
             | I imagine a Borgesian world where all the stories that
             | could ever be told are available to all the future ages of
             | time. What incredible things could we do, as a people, if
             | we truly were able to process in some way the lives of
             | those who came before us, and knowing our own stories could
             | be shared with generations to come? Narcissism
             | notwithstanding, as for me it's the ordinary lives that
             | have so much to offer us, in aggregate.
        
               | ross_chanin wrote:
               | I think this is beautiful idea and thank you sharing the
               | link to the short film.
               | 
               | And yes, the little things are in fact the big things.
        
         | ross_chanin wrote:
         | I really wished I had done with my grandfather what you and
         | your sister did with yours!
         | 
         | Your friend can email us at contact@heyartifact.com. George, my
         | co-founder, will follow up from there.
         | 
         | Regarding biographies - great question. We don't currently do
         | this, but it's an idea that make a lot of sense as extension of
         | "Life Story" Artifacts. And in a lot of respects, "Life Story"
         | Artifacts, which occur over 3 to 4 interviews, end up feeling a
         | lot like an "audio biography" - with that intimacy of having
         | the person's voice right there.
         | 
         | Thank for the suggestion and please do have your friend email
         | us!
        
       | kornish wrote:
       | Very cool!
       | 
       | Have you heard of StoryCorp? [0] It's a nonprofit which sets up
       | booths and recording equipment around the world, then records and
       | transcribes intimate conversations between individuals and
       | catalogues those stories in the Library of Congress so they can
       | be found and remembered.
       | 
       | They have hundreds of thousands of conversations at this point.
       | Pretty remarkable initiative, similar in philosophy to yours.
       | Dave Isay, the founder, describes it as a "hope machine", kind of
       | the opposite of reality TV.
       | 
       | StoryCorps also produces these 3-minute summaries of some of
       | their more notable conversations, which cover the whole range of
       | human emotion. Here's a funny personal favorite:
       | https://storycorps.org/stories/betty-jenkins/
       | 
       | [0]: https://storycorps.org/
        
         | ross_chanin wrote:
         | Hey - We really appreciate your support!
         | 
         | We have been deeply inspired by StoryCorps. And I couldn't
         | agree more with Dave Isay's vision - this goal of creating a
         | "hope machine".
         | 
         | What we've found with Artifact (thus far) is that the "do-it-
         | for-you" aspect has been important - that we set up interview
         | guests with a professional interviewer, who helps guide guests
         | through the things they want to capture.
         | 
         | We see this as a natural extension of the StoryCorps mission -
         | with the idea of making capturing the important stuff in life
         | even more accessible.
         | 
         | And btw, the Betty Jenkins 3-minute summary is amazing! Thanks
         | for sharing!
        
       | baby_wipe wrote:
       | I really like the product. If I had more money I would probably
       | buy it.
       | 
       | One thing that could be helpful is to provide to a private RSS
       | url in addition to web link, so I can play it in my podcast
       | player.
       | 
       | Maybe there's a DIY version of this product? You make available
       | the internal tools that interviews use but let me actually do the
       | interview? To make it cheaper.
       | 
       | I'm actually about to start interviewing my own family members to
       | get some of our history recorded, so I'm very interested in this
       | use case.
        
         | ross_chanin wrote:
         | Hey - Thanks for the support! Really good feedback on the
         | private RSS url. It's in the product/eng queue.
         | 
         | Also, noted on DIY + tooling as a way of making Artifact more
         | accessible - I'd be really curious to learn what features you'd
         | want as a user (i.e., what are your needs and what would feel
         | like annoying feature creep, etc.).
         | 
         | If it's not too much trouble, as you start interviewing your
         | family members, I'd love to learn about what kind of tooling
         | would be helpful. We'd also be than happy to provide some
         | pointers around the interview set up, sound quality control,
         | etc. You can email at contact@heyartifact.com
        
       | jplas wrote:
       | I think this might be appealing to someone like me, but that
       | might be unfortunate.
       | 
       | Isn't this just a suboptimal substitute for a conversation?
        
         | ross_chanin wrote:
         | Hey - So we shared that same concern when we started doing the
         | first interviews and edits with friends and family.
         | 
         | The feedback we received then and continue to receive from
         | customers is that people are using our service to record what
         | you might call "archival conversations". These are
         | conversations about important questions, events, or people that
         | you, and your friends and family may want to listen to again in
         | the future - or later share with new friends and family
         | (children and grandchildren) along the way.
         | 
         | I'd also say that we are finding that there is some kind of
         | magic that happens when we bring together a professional
         | interviewer with someone to talk about important things. The
         | candor and depth in that session is something that continues to
         | surprise us and our customers.
         | 
         | All of that said, I really appreciate your direct question
         | about a potential weakness in what we creating.
        
         | netsharc wrote:
         | Probably the people being interviewed can be more candid to a
         | stranger compared to a family member/someone they know, and a
         | professional interviewer would know better what to ask to get a
         | good story out of them...
         | 
         | A bit like how people would tell taxi drivers their secrets,
         | because they don't need to be afraid of the driver's judgement:
         | https://www.youtube.com/watch?v=NgWVmi5P-D0
        
           | ross_chanin wrote:
           | Yeah, I think you're right about being candid when talking
           | with a stranger + the professional interviewer knowing what
           | they are doing.
           | 
           | The taxi driver analogy is awesome, btw!
        
       | kareemm wrote:
       | Fantastic idea. My sister and I interviewed my parents in 2005
       | about how they met. Now that my dad's passed, the video has
       | become an heirloom. It's an hour-long raw video though - editing
       | it down into a tight story with an arc would be incredible.
       | 
       | At his eulogy I talked about how great it is that hundreds of
       | awesome people came to say nice things about him. But it would be
       | even nicer if he heard those things when he was alive. I
       | encouraged attendees to go tell their loved ones how they felt
       | before they were gone.
       | 
       | Artifact seems like it can help with that in a very polished way.
       | 
       | I can also easily imagine spending a few hundred $$ on this once
       | or twice a year for various people in my life. It's on the high
       | side (e.g. "meaningful gift/memorable occasion" pricing), but
       | given your audio samples it seems price indicates quality.
       | 
       | Good stuff. Will be following your journey and will become a
       | customer at some point.
        
         | ross_chanin wrote:
         | I'm sorry for your loss and I appreciate your sharing your
         | story about the video with your parents.
         | 
         | I eulogized my grandfather and felt similarly at his funeral -
         | I learned so much about him over that day and weekend, and felt
         | he would loved to hear those thoughts.
         | 
         | To your point on pricing - you're correct, we are very much
         | focused on quality. As I mentioned in another comment on the
         | post (and while it's off in the future), we do hope to bring
         | price per episode price point down as we streamline ops. We
         | really want our service to be accessible to all.
         | 
         | I very much look forward to serving you as a customer in the
         | future.
        
       | DLTarasi wrote:
       | I love this idea! I tried to do something similar for my dad who
       | has lead quite the interesting life and is nearing his 80's. I
       | quickly learned that I'm neither a skilled interviewer or audio
       | editor. The price seems like a steal to have a pro handle all of
       | that.
        
         | ross_chanin wrote:
         | Hey - Really appreciate the sentiments! Thanks for sharing your
         | experience with your dad - as I mentioned in the post, I had
         | the same experience with my grandfather.
         | 
         | We'd love to have the opportunity to serve you as a customer.
         | We're interviewing parents and grandparents about their life
         | stories everyday. Feel free to reach out directly with any
         | questions at contact@heyartifact.com.
         | 
         | And in case helpful, we typically create a "Life Story"
         | Artifact over three to four interviews (so it's like a mini-
         | series). The outline, which you can of course adjust to your
         | needs, tends to look like this:
         | 
         | Interview #1: Family Heritage & Childhood - Your dad's personal
         | memories of prior generations. Interview #2: Teenage Years /
         | Young Adulthood / Early Career. Interview #3: Mature Adulthood
         | / Family Life / Career. Interview #4: This tends to be a "wild
         | card." Your dad and the interviewer may just have more
         | territory to cover after the first sessions, or your dad may
         | want to return to a certain time in his life or several themes.
         | We can also 100% refund if this interview is not needed (we
         | find that 80% of the time it is desired).
        
       | piazz wrote:
       | Just curious - did you guys present at last year's YC hackathon?
       | I think I remember you! (we were the social film-camera team).
       | Congrats on the launch!
        
         | ross_chanin wrote:
         | Hey - We unfortunately didn't present at last year's YC
         | hackathaon. Maybe it was a different team, thinking about a
         | similar / the same idea?
         | 
         | Thanks so much for the wishes! Would love to hear more about
         | the social-film camera idea / if you guys are still working on
         | it. No pressure at all, but feel free to email us at
         | contact@heyartifact.com. Can def set up time to chat!
        
       | abuehrle wrote:
       | I love this. I've wanted this to exist for years but never did
       | anything with it, so I'm thrilled you have. Can you say more
       | about the marketplace of interviewers? How do you recruit them?
       | How are they vetted? How does matching work?
        
         | ross_chanin wrote:
         | Thanks so much for the support! And great questions regarding
         | the marketplace. To answer:
         | 
         | - re: interview requirement - Since launching we've had a lot
         | of interviewers (moonlighting journalists) come inbound and we
         | feel lucky for this. It's also a great help that George, one of
         | my co-founders, has been a journalist and editor for 15+ years,
         | so his network is deep and he's developed trust over the years.
         | This is fine for the immediate future, but we will need to
         | build out an interview portal in the future. Just not there
         | yet.
         | 
         | re: interviewer vetting - We ask for writing and audio samples
         | in advance. Each interviewer will then conduct at least one and
         | sometimes up to four practice interviews with Artifact team
         | members or friends of the company to collect feedback. There is
         | a lot to build out here over time but we feel good about the
         | quality of interviewers. It's core to the experience and so I'm
         | really glad you asked about it!
         | 
         | re: interview <> guest matching - We make note of interviewer
         | attributes like language proficiencies, skill at speaking with
         | children, grandparents, subject matter expertise, etc. Based
         | upon the information an Artifact buyer provides in their
         | Artifact creation flow, we are then able to match an
         | interviewer appropriately. That said, this is also something
         | that we will build upon heavily going forward. Early days.
         | 
         | I hope the above helps and very happy to answer additional
         | questions you may have!
        
       | anmolparashar wrote:
       | Cool idea, though I'm interested in how you're thinking about
       | scaling this? I co-founded Castup[1], a podcast editing startup
       | and while we deliver quite a few episodes a month, I can't ever
       | see it scale enough to require venture capital.
       | 
       | We are profitable and have been since our second week of
       | operation.
       | 
       | [1] https://useCastup.com
        
         | ross_chanin wrote:
         | Hey - Thanks so much for the candid question. FWIW, I think
         | that what you guys are building at Catsup is a super valuable
         | service and being profitable from week 2 is impressive!
         | 
         | From taking a quick look at your website (thanks for sharing
         | it), it looks like you guys are focused on serving podcasters,
         | which makes total sense.
         | 
         | So for us it's a bit different: We set up our customers (who
         | are not podcasters) with a professional interviewer to explore
         | subjects in their lives and the lives of others who are
         | important to them. And yep, like Catsup, we do edit those
         | interviews, so in that way there is some crossover.
         | 
         | Ultimately, different services and different customer bases.
         | But I'm really excited about what you're building and it would
         | be great to chat further if you're up for it. Feel free to
         | reach out at contact@heyartifact.com.
         | 
         | And to your point, VC is in no way a marker of success.
         | Building a sustainable business that provides value is what
         | it's all about, and it sounds like you're doing just that. Hats
         | off!
        
         | netsharc wrote:
         | Is the goal a good product/service or to be filthy rich..?
         | 
         | Why not do it for the gratification of offering a great
         | product.
        
       | mattdeboard wrote:
       | What an absolutely amazing idea. This hits me right in my
       | interests. Kudos & good luck!
        
         | ross_chanin wrote:
         | Thank you so much for the wishes!
        
       | ArekDymalski wrote:
       | That is really amazing idea. In quite a long time I haven't seen
       | a startup that isn't just
       | 
       | a) pure entertainment b) automation/facilitation of some
       | boring/mundane task
       | 
       | While the above are useful without a doubt, your service provides
       | something more than just an utility - an enormous emotional value
       | that I really admire. Once I prepared a kind of audio
       | commemoration for incurably ill nephew of a friend of mine and
       | I'll never forget the look of her eyes when she got this CD. I'm
       | sure Artifact will provide such effects with greater intensivity
       | and scale.
        
         | ross_chanin wrote:
         | Wow. What you've created for your friend and her family is
         | special (I actually just started tearing up a bit).
         | 
         | And it sounds like it has all of the care and sensitivity we
         | could ever hope of bringing to people. So, it means a lot that
         | you would even consider what we are building in the same
         | context.
         | 
         | I'll also say that you've really honed in on our goal with
         | Artifact - to create both an impetus and a space where going
         | deep on the important things is just a little bit easier.
        
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