[HN Gopher] Element AI sold for $230M, founders (Yoshua Bengio e...
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       Element AI sold for $230M, founders (Yoshua Bengio et al.) wiped
       out
        
       Author : yazr
       Score  : 29 points
       Date   : 2020-12-21 19:53 UTC (3 hours ago)
        
 (HTM) web link (www.theglobeandmail.com)
 (TXT) w3m dump (www.theglobeandmail.com)
        
       | legerdemain wrote:
       | In Firefox, turning on the reader view and reloading the page
       | gets through the paywall, as it does with many paywalled
       | publications.
        
       | ReDeiPirati wrote:
       | Unlike Landing.ai and C3.ai, Element.ai was lacking of a solid
       | go-to-market strategy from day 1.
        
         | yourapostasy wrote:
         | _> Unlike Landing.ai and C3.ai..._
         | 
         | What do you believe the go-to-market strategy is of those two?
         | 
         | For C3.ai, my interpretation was they're trying to become the
         | Microsoft of ML, re-packaging the entire ML pipeline into a
         | more consumable developer experience. They seem currently
         | focused more upon the model analytics part of the pipeline than
         | say, training data selection or ETL to ingest raw data (whether
         | to train upon or run in production), or any number of other
         | pieces of the pipeline.
         | 
         | Landing.ai appears to be more tightly focusing their messaging
         | on the operational aspects of the ML pipeline, though not so
         | much the modeling part that C3 appears to emphasize. They also
         | seem to very tightly narrow their focus on machine vision ML.
         | 
         | I'm probably wildly off though, having had no access to the
         | actual platforms and ever used them in anger.
        
         | throwawayeai wrote:
         | I worked at Element AI, and that was true from the inside to an
         | extent that was borderline terrifying. On orientation we were
         | told that EAI's strategy was to hire as many smart individuals
         | as possible. There was no focus on delivering an actual
         | product, it was demo after demo of semi-impressive DL models.
         | 
         | It makes me sad thinking of all the brilliant colleagues I had
         | that were simply wasting their talent.
        
       | Barrin92 wrote:
       | >Element AI invested heavily in hype and and earned international
       | renown, largely due to its association with Dr. Bengio. It raised
       | US$102-million in venture capital in 2017 just nine months after
       | its founding, an unheard of amount for a new Canadian company,
       | from international backers including Microsoft Corp., Intel
       | Corp., Nvidia Corp., Tencent Holdings Ltd., Fidelity Investments,
       | a Singaporean sovereign wealth fund and venture capital firms.
       | 
       | This has been bothering me for a while. Ridiculous sums of money
       | invested purely on name recognition, in particular in 'AI',
       | rather than allocating capital to people who actually at least
       | have a product.
        
       | nrmitchi wrote:
       | The actual title is "Element AI sold for $230-million as founders
       | saw value _mostly_ wiped out ". This is an important difference,
       | since the submitted title here implies they were entirely wiped
       | out.
       | 
       | It looks like this company raised ~$250M, and sold for $230M.
       | This isn't any sort of nefarious "founders got wiped out"; they
       | sold for less money than they raised and this is the typical
       | outcome in that situation.
       | 
       | Also, from the article:
       | 
       | > As part of the deal - which will see ServiceNow keep Element
       | AI's research scientists and patents and effectively abandon its
       | business - the buyer has _agreed to pay US$10-million to key
       | employees and consultants including Mr. Gagne and Dr. Bengio_ as
       | part of a retention plan.
       | 
       | This is the kind of "everyone got wiped out but the founders got
       | an out-of-band parachute" that highlights an often-understated
       | difference between "founders" and "just an employee". Even with a
       | terrible outcome, founders and top executives can still manage to
       | come out on top, and only employees _actually_ get wiped out.
        
         | [deleted]
        
         | dmix wrote:
         | Yeah this is basically part of the deal when you take VC and
         | raise hundreds of millions. Don't expect much in return if you
         | fail to deliver, or really unless you skyrocket at least 10x as
         | expected in such arrangements.
         | 
         | This is the sort of middle ground where it's not a complete
         | disaster but some value is still generated out of the entity.
        
         | arolihas wrote:
         | It also says ServiceNow agreed to hiring many of the employees
         | in this deal so it's not that catastrophic. Although yes their
         | options aren't even worth the paper they were printed on.
        
         | rossjudson wrote:
         | If preferred shareholders gain control, common shareholders are
         | screwed (as in _zero_ value). I speak from personal experience.
         | In our case, the founders and top executives absolutely went
         | down with the ship and lost everything.
         | 
         | Briefly, cash was needed and investors were found at an
         | relatively early point. The agreement set a value (V) under
         | which the proceeds would benefit the preferred shareholders
         | (the new investors). After the agreement was signed, the new
         | investors joined forces with another investor achieving
         | control. A new entity was set up, controlled by the investors,
         | and they used their control to force the sale of the company at
         | V, instantly destroying all common shareholder value.
         | 
         | All of this was announced (in a rather gloating manner) by the
         | new head of the company. "You report to me now", basically.
         | 
         | This did not sit well with the staff, who had been working hard
         | for a while. I walked that day, and within a few days the
         | entire engineering team did as well.
         | 
         | For their $5 million, they got office desks, a bunch of PCs,
         | and some half-built software they had no idea what to do with.
         | 
         | I suppose that did not work out particularly well for anybody
         | ;)
        
           | musicale wrote:
           | > For their $5 million, they got office desks, a bunch of
           | PCs, and some half-built software they had no idea what to do
           | with.
           | 
           | Nice story. I suppose when they sold it off it was a nice set
           | of cheap office equipment for some other startup.
        
       | whoisjuan wrote:
       | Well, nothing surprising here. Element AI raised about 260MM,
       | failed to create a revenue trajectory so it sold itself on the
       | merits of its IP to ServiceNow for 230MM. Of course the founders
       | and employees will get wiped out. Investors are first in line to
       | get paid.
       | 
       | If you're a founder and you ever are doing a big round try to
       | seek for secondary liquidity. It's fair for founders to have some
       | way to build financial stability when they are sacrificing so
       | much. Secondary liquidity terms are way common nowadays than they
       | used to be.
       | 
       | Element AI founders should have done that when they did their
       | Series B and raised 150MM.
       | 
       | I know there are some purists that think that giving founders
       | secondary liquidity can remove certain accountability, but
       | honestly if you're investing in a group of people and you believe
       | giving them some reasonable path to partial liquidity pre-exit,
       | you probably have some fundamental doubts on that investment and
       | that group of people. I feel that nowadays that's basically a
       | litmus test for investment strength.
        
       | fierarul wrote:
       | Not sure what the angle should be here. The founders didn't
       | manage to raise the company; it was soon to be bankrupt. Of
       | course the founders would be wiped out.
       | 
       | Still, they have $300,000 worth of shares and "the buyer has
       | agreed to pay US$10-million to key employees and consultants
       | including Mr. Gagne and Dr. Bengio as part of a retention plan".
       | 
       | Business doesn't always work out. Getting a cool $1M after trying
       | and failing is not the worst thing that could happen.
        
       | latenightcoding wrote:
       | Anybody familiar with the matter knows if Bengio scaled down his
       | academic duties while raising money for Element AI?
        
         | mlthoughts2018 wrote:
         | He did scale them down, but he forgot to subtract the mean
         | first which is why his duties were biased and the outcome was
         | not efficient.
        
       | yazr wrote:
       | Paywall copy from reddit
       | 
       | https://old.reddit.com/r/MachineLearning/comments/khin4c/n_m...
        
         | Bancakes wrote:
         | You're the salt of the Earth
        
         | ignoramous wrote:
         | Also: https://archive.vn/evQgH
        
       | agentofoblivion wrote:
       | I don't know anything about this company. But I work at FAANG as
       | an ML scientist and spent about 3 months this year working on a
       | research project that demonstrated big performance improvements
       | of a new tech. It got enough interest that it led to a new
       | project that brings this to production.
       | 
       | This has led to countless headaches. The skills needed to solve
       | these challenges are very different. My more academically minded
       | colleagues don't seem to have the intuition for seeing around
       | this corner and understanding what it takes to build something
       | that actually works.
       | 
       | This is a long way of saying: if a company is founded by and ran
       | by such academics, I can see how this would be a recipe for
       | disaster when it came to actually building and shipping products.
        
         | qeternity wrote:
         | Really good insight. When I put engineering job posts up, we
         | get loads of PhD applications...a staggering amount. And all of
         | these people look great on paper. It's only when you start
         | talking to them off script that you understand a career in
         | academia has radically different incentive pressures than the
         | private sector. We end up passing on most, not because they
         | aren't brilliant, but because they're very one dimensional,
         | which is what suits academia.
        
       | mlthoughts2018 wrote:
       | It's funny to see this around the same time as this other thread
       | where people are going through so much mental gymnastics to avoid
       | obvious conclusions of how horrible it is to work for a startup,
       | 
       | https://news.ycombinator.com/item?id=25493646
        
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       (page generated 2020-12-21 23:01 UTC)