[HN Gopher] U.S. approves NYSE listing plan to cut out Wall Stre...
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       U.S. approves NYSE listing plan to cut out Wall Street middlemen
        
       Author : pseudolus
       Score  : 274 points
       Date   : 2020-12-22 20:07 UTC (2 hours ago)
        
 (HTM) web link (www.reuters.com)
 (TXT) w3m dump (www.reuters.com)
        
       | gostsamo wrote:
       | What if the investors pay for the due diligence? The candidate
       | company must be forced to be radically transparent while the
       | auditor will be incentivized to provide value to the investor and
       | be liable if there is missing info due to negligence or
       | corruption.
        
         | mchusma wrote:
         | I think if investors value the third party stamp of approval
         | there are many ways to charge for it. Just because you don't
         | have to pay an ibank doesn't mean you can't pay an ibank.
        
           | gostsamo wrote:
           | I agree, just the company under consideration will have to
           | provide comparable level of access to information to enable
           | meaningful analysis and this is hard to happen without
           | regulation.
           | 
           | The other option is if the company does not cooperate because
           | it is free not to which will turn the IPO into a cat in a bag
           | investment. It will attract the risk-seeking, the stupid, and
           | those with insider information. On the other hand, if the
           | company does not have the marketing cloud and is underfunded,
           | it will have to spend some money to attract the investor's
           | attention which might be as costly as paying a dedicated
           | proxy. It would be interesting to watch.
        
         | sjg007 wrote:
         | I mean is the S1 with SEC approval to list not enough?
        
       | typenil wrote:
       | How will all the poor rent seekers survive?
       | 
       | What's happening to this country? I thought regulatory capture
       | was the #1 priority, here.
        
       | ArtWomb wrote:
       | Kinda awesome that the Roblox delayed IPO may have been the final
       | straw here ;)
        
         | smabie wrote:
         | Definitely was not the "final straw"
        
         | sjg007 wrote:
         | What do you mean?
        
       | jart wrote:
       | Finally IPOs for the 99 percent. It's been nine long years since
       | getting the ball rolling on Occupy Wall Street and we're finally
       | seeing reforms that will weaken the enemy.
        
       | pseudolus wrote:
       | "Investor groups, however, warned it could diminish their
       | protections as the banks perform due diligence on the companies."
       | 
       | That's positively hilarious in light of some of the dogs that
       | investment banks have knowingly foisted on the public.
        
         | doonesbury wrote:
         | Agree! Let's not think leather shoes and shirt cuffs is always
         | better. There's a long running issue with fee-for-service
         | giving what the client wants. Ok to be fair to banks they could
         | easily be value add but only if they face stiffer down side on
         | fees when fraud, bs, and bad evals happen earning indeed
         | commanding those fees on the upside or average case. It's
         | separating risk from reward that is the issue largely.
        
         | cm2187 wrote:
         | To turn the argument on its head, imagine the dogs that even
         | investment banks would have declined underwriting and that will
         | now have a shot with investors.
        
           | stock_toaster wrote:
           | bitconneeeeeeeect!
        
           | miohtama wrote:
           | Unfortunately the regulation is there to make sure investment
           | decisions can be made fairly and based on factual material.
           | They are not there to tell you if an investment is profitable
           | or not.
        
         | stjohnswarts wrote:
         | You mean packaging up trillions of dollars worth of F rated
         | investments into so many layers of garbage financial twiddling
         | that they become A rated investments? Never happened.
        
         | philip1209 wrote:
         | Independent financial audits of public companies seem to create
         | the most value.
        
         | BitwiseFool wrote:
         | Fear not citizen! I am protecting you from yourself for the
         | price of a small fee. You should be glad I'm here to rubber
         | stamp your investment decisions!
        
           | odiroot wrote:
           | > small fee
           | 
           | A generous 7%. I would like a small cut of this small fee.
        
           | echelon wrote:
           | I appreciate your sarcasm, but we all know it isn't just a
           | small fee.
           | 
           | Airbnb lost out on over half the money they could have
           | raised.
           | 
           | edit:
           | 
           | Priced to the banks at $68/share [1], opened to the public at
           | $146/share the next day [2]. Free money for the banks, missed
           | opportunity for the Airbnb balance sheet, and continued shut
           | out of retail investors (even those with a large net worth).
           | 
           | This keeps happening. Snowflake and C3.ai left over 100% on
           | the table to the bankers, and DoorDash left almost as much
           | [3]. Bankers continue to get free money that the companies
           | could use themselves for hiring and other expenses.
           | 
           | [1] https://www.nytimes.com/2020/12/09/business/airbnb-ipo-
           | price...
           | 
           | [2] https://www.barrons.com/articles/airbnb-prices-ipo-
           | at-68-a-s...
           | 
           | [3] https://www.fool.com/investing/2020/12/20/why-i-didnt-go-
           | all...
        
             | Multiplayer wrote:
             | This. All to the benefit of the investment bank and their
             | best customers who are rewarded with allocations of "hot"
             | ipo's.
             | 
             | How I know this: I have been the recipient of allocations
             | in the past.
        
               | JackFr wrote:
               | In return for telling them how much your interested and
               | at what price.
        
             | leetrout wrote:
             | First I've heard of this - do you have a source handy?
        
               | chrisked wrote:
               | He's referring to Goldman most likely deliberately
               | underpricing the stock. During the IPO the investment
               | bank gives access to certain folks: Their clients. They
               | doubled their money almost risk free since they know
               | demand.
        
               | leetrout wrote:
               | I didn't know that was a thing.
        
               | xyzzyz wrote:
               | > They doubled their money almost risk free since they
               | know demand.
               | 
               | They only did double their money if they can sell without
               | pushing the price down. That's not easy to do for
               | institutional investors.
        
               | nescioquid wrote:
               | Right. That's why I always thought buying IPOs is a bit
               | of a mug's game.
        
               | deadmutex wrote:
               | I think OP is alluding to the fact there was a big pop on
               | IPO day (which indicates that the IPO was mispriced).
               | Though that is not a "fee", but money left on the table
               | for the company.
        
               | agency wrote:
               | And the pop in Airbnb's case was pretty enormous. They
               | priced at $68 and closed on the first day at $144.71
        
               | asdfasgasdgasdg wrote:
               | I continue to be flabbergasted any time these companies
               | don't run an auction. Ideally N auctions, spread out
               | through the day.
        
             | xyzzyz wrote:
             | An IPO pop does not necessarily mean that any money has
             | been left on the table: just because _some_ shares trade at
             | $146 doesn 't mean that _all_ of them could have been sold
             | for the same price. The demand curves slope downwards.
             | 
             | However, when the pop is as large as it was in the case of
             | Airbnb, it does seem like they could have raised more cash.
        
             | cortesoft wrote:
             | This is not the same as an underwriting fee, and there is
             | still the possibility that a company underprices their
             | stock offering as well.
        
             | [deleted]
        
         | hourislate wrote:
         | They were going to drop WeWork/Wewhatever on the Public.
        
         | vmception wrote:
         | I'm beginning to think that there should be tier's of investor
         | protection that get activated by numbers of complaints or
         | similar metrics. Similar to what we've seen at county-level
         | pandemic restrictions.
         | 
         | Right now all we have are pendulums that swing to overfit
         | against bad behavior, and then swings back the other way
         | because they made it too costly for good actors to participate
         | at all.
        
           | Enginerrrd wrote:
           | The problem with this is it probably would allow the
           | government to pick winners via political favors, which would
           | almost assuredly happen in the present climate if even
           | remotely possible.
        
             | vmception wrote:
             | I'll elaborate to clear that idea up, the government
             | wouldn't be picking in this model, certain frameworks of
             | investor protections wouldn't apply _across the entire
             | industry_ if certain industry wide thresholds were met.
             | 
             | so instead of only rulemaking and comment periods to change
             | bits and pieces of the protections, there would be the
             | overarching trend to dictate whether it applies or not
        
       | boh wrote:
       | In all fairness there is a legit service provided by
       | underwriters. Most companies offering IPOs aren't well-known tech
       | companies with an informed market ready to buy. They're more
       | likely totally unknown and lack investor interest. Making a
       | direct sale without underwriter support (who will buy a portion
       | of your offering to act as a market-maker and stabalize the
       | price) can potentially fail to raise the necessary capital. Yes
       | underwriters demand fairly steep fees, but they also take huge
       | risks themselves.
        
       | JackFr wrote:
       | So absent a banker, how are they gonna price their offerings? A
       | bank does have Avery large book of institutions who are covered
       | by active reps. A startup does not have a mechanism in place to
       | run a road show, gauge investor interest and ultimately price the
       | deal. While leaving a ton of money on the table is a legitimate
       | complaint, pricing and selling a deal isn't a simple problem.
        
         | snowwrestler wrote:
         | This rule does not forbid the hiring of banks to do all or any
         | of these things. It just gives companies the option not to.
         | 
         | I expect this will improve both service and pricing from banks
         | for work related to IPOs in the long run, as they now have to
         | prove their value in absolute terms, not just vs competing
         | banks.
        
         | fakedang wrote:
         | You could just avoid the big banks and go for a smaller
         | boutique that seeks to maintain its reputation with a companies
         | first policy. The bigger banks are usually chummy with all
         | institutional investors and will certainly pull shit to make a
         | higher profit. An elite boutique bank, or a reputed banker
         | running the show, can work wonders. For tech, one such bank is
         | Qatalyst, for healthcare it's Centerview, like that, for
         | instance. Even better if they can run an auction process for
         | you.
         | 
         | That being said, the number of good "reputable" bankers is
         | increasingly declining as they've soon realized they could make
         | much more money on the investing side. There is a serious
         | dearth of excellent bankers and a lot of mediocre bankers. This
         | policy could not have come at a better time, if not earlier.
        
         | sqrt17 wrote:
         | Google did an auction: https://www.cnbc.com/2014/08/19/es-took-
         | off-but-the-auction-...
         | 
         | For many pricing problems, auctions are the answer. Doing a
         | roadshow and tickling investor's interest is a separate
         | problem, but many startups already have a size where they are
         | well-known to a big enough share of investors.
        
           | egwor wrote:
           | There's a lot of auction theory that comes into play that an
           | individual investor is unlikely to know and I would imagine a
           | startup may not fully comprehend either. I would worry that
           | this is still not a level playing field.
        
             | whatshisface wrote:
             | This will force investment banks to have an underwriting
             | fee no greater than the expected loss due to the company
             | not understanding "auction theory." Also, any investor that
             | doesn't think they understand auctions can simply wait a
             | day and receive the exact same opportunity that an
             | investment bank would give.
        
           | bostonfincs wrote:
           | Google still used Morgan Stanley to run the book, the auction
           | was just for better pricing doesn't solve the rest of IPO
           | worries at all.
        
         | semiquaver wrote:
         | In cases where the direct listing does not raise new capital
         | (all of them so far) this is easy. You conduct the same sort of
         | auction at the beginning of the first trading day that occurs
         | for every stock every morning.
        
         | pg_bot wrote:
         | It is a simple and solved problem, you run a dutch auction
         | (Google did it).
        
       | drcode wrote:
       | How nice of the SEC to no longer stop companies from doing what
       | was obviously something they should have been allowed to do all
       | along.
        
       | [deleted]
        
       | mikeyouse wrote:
       | I find myself aligning closely with Bill Gurley on this since it
       | sure seems like Wall St. is just siphoning value off of their
       | mispricing of tech IPOs. Bill's been a huge advocate of change
       | and he's really enthusiastic about this, so seems like a really
       | positive change:
       | 
       | https://threadreaderapp.com/thread/1341438991401242625.html
       | 
       |  _Edited with threadreader link: Thanks toomuchtodo_
        
         | [deleted]
        
       | whack wrote:
       | Can someone comment on how significant this is, wrt tech startups
       | choosing if/when to go public? My understanding is that tech
       | startups are primarily delaying going public, because of the
       | compliance requirements, and the short-term pressures of
       | reporting their revenues/profits. To what extent are IPO fees
       | holding them back?
        
         | tempsy wrote:
         | I don't think this changes whether a company decides to go
         | public or not. This mostly helps "hot" private companies,
         | mostly in tech, go public in a way that gives shareholders a
         | chance to sell more shares on Day 1 and prevent bankers and
         | investment banking clients from locking in an immediate return
         | from a pop due to a mispricing at a price that is not available
         | to other public investors.
        
       | snoshy wrote:
       | As always, Matt Levine has a great explainer on this subject,
       | from Nov 2019:
       | https://www.bloomberg.com/opinion/articles/2019-11-27/soon-d...
        
       | choppaface wrote:
       | Did a direct listing previously require an underwriter? I guess
       | this change just further diversifies the options a start-up has
       | for an exit.
        
       | cgrusden wrote:
       | First off, how is Palantir "cash rich"? A look at their
       | financials they're losing money just like all the other shit
       | startups on the NYSE.
        
       | ur-whale wrote:
       | Looks like the ICO craze has at least a positive effect by
       | lighting a fire under the establishment's ass.
       | 
       | As usual, competition FTW.
        
       | spoonjim wrote:
       | Can someone explain why the SEC is so active during this
       | presidential transition time? Is it something about Trump, Biden,
       | their appointees, or something generically about the transition
       | period?
        
         | AnimalMuppet wrote:
         | Speculation: They're often this active, but we didn't notice,
         | because presidential politics was sucking up all the attention.
        
       | mgraczyk wrote:
       | WSJ has a much, much better article.
       | 
       | Unlike Reuters, it actually includes a link to the SEC release
       | that the entire article is about.
       | 
       | https://www.wsj.com/articles/sec-approves-nyses-plan-for-new...
        
         | KerryJones wrote:
         | WSJ is great, and also paywalled for most
        
       | LatteLazy wrote:
       | I guess this was inevitable since they started allowing listing
       | by reverse takeover but still... <Countdown to a massive fraud
       | begins>
       | 
       | Edit: Drocer88 correctly points out below that reverse takeovers
       | have always been legal!
        
         | toomuchtodo wrote:
         | Are investment banks truly working that hard to prevent fraud
         | for the inflated fees (~5%) they're charging? The SEC still has
         | a government funded securities regulator role to play.
         | 
         | If net benefit increases, we should celebrate when middlemen
         | are disintermediated. If there's evidence this causes harm to
         | non-accredited investors (any investors of significant amount
         | really), we can strengthen regulator resources (and for likely
         | a lower cost than continuing to shovel money to IBs for these
         | deals).
        
           | LatteLazy wrote:
           | I won't pretend I know. That said, the main advantage to
           | these middle men is that they agree to buy and hold (directly
           | and for select clients) shares at IPO. That means they have
           | skin in the game and if the price falls at IPO or soon after,
           | they're burnt. So I guess they're doing at least some due
           | diligence.
           | 
           | Too often regulators only come in (decades) after frauds
           | started (Enron, WorldCom, Wirecard). And frauds fall through
           | cracks between regulators too as it isn't clear who is
           | responsible for what.
           | 
           | I'd actually like to see more of this sort of role elsewhere
           | in finance: having your accounts signed off by a big 4 firm
           | would mean a lot more if they had to payout in the case of
           | fraud. But that's a somewhat different issue I just thought
           | I'd add...
        
             | cinntaile wrote:
             | Regarding your first paragraph about directly owning shares
             | for themselves and for clients. That means they are also
             | incentivized to underprice the shares so that they can make
             | a bigger profit. They get to buy in at a lower price and
             | sell at a higher one.
        
               | LatteLazy wrote:
               | Yes, that's correct. This is why the vast majority of
               | IPOing shares RISE in price early on.
               | 
               | Partly this is countered by the competition between
               | banks, if Morgan Stanley tell you they can IPO you at
               | 50usd but Jefferies say 55usd, you go with Jefferies.
               | 
               | It's also good news for anyone who continues to hold
               | equity (CEOs, founders, early/angle investors etc). Only
               | the initial equity sold goes at this discount. For this
               | reason many companies will start by offering small
               | amounts of equity and later issuing more at the market
               | price.
               | 
               | Of course, its also a very hard question to answer: how
               | much is a share of company X worth? When there is no
               | market to reference. So the discount is also a risk
               | premium both for fraud and for mis-valuation.
               | 
               | I actually think IPOs are one of the hardest parts of
               | finance to fully understand and to do and so are one of
               | the most interesting. That's not to say that there aren't
               | conflicts of interest and dodgy activity. Just that there
               | are 101 moving parts.
        
               | [deleted]
        
           | drcode wrote:
           | My impression is their fees are closer to 50%: Somehow, only
           | close friends of the investment banks are allowed to buy
           | shares at the listing price, the rest of us have to wait
           | until after the 2x price pop in the markets... at least
           | that's what has been happening in most recent IPOs.
        
             | smabie wrote:
             | why do owners of pre-IPO shares care? When people talk
             | about investment banks ripping companies with regards to
             | the IPOs, they're not talking about the public. Moreover,
             | most retail investors aren't going to participate in the
             | pre-market auction in the first place, so the results will
             | be the same
        
           | colechristensen wrote:
           | There's a difference between a regulator and someone with a
           | financial interest in success.
           | 
           | There is a certain effectiveness for some kinds of problems
           | that being financially interested in truth brings which is
           | harder to do consistently with regulation.
           | 
           | I am not trying to suggest a specific course is better, but
           | pointing out that there is value in aligning doing the right
           | thing with profit motive.
        
             | SmellTheGlove wrote:
             | Sure, and I don't think that with this plan, there's
             | anything stopping investment banks from agreeing to
             | purchase direct listed shares at IPO in an arms-length
             | transaction. Given the need to file audited financials,
             | among other components of the regulatory burden to go
             | public, is the investment bank charging a fee to act as a
             | fiduciary really adding much protection?
        
         | drocer88 wrote:
         | Reverse takeovers have always been legal. There's nothing
         | necessarily wrong or evil in skipping the banks in midtown
         | Manhattan. Nothing wrong in a direct listing , either.
         | 
         | The Wikipedia entry on "reverse takeovers" (
         | https://en.wikipedia.org/wiki/Reverse_takeover ) cites the 1955
         | deal between REO and Nuclear Consultants, Inc. The company
         | eventually became Nucor ( https://finance.yahoo.com/quote/NUE
         | ).
        
           | LatteLazy wrote:
           | Sorry, I thought they were banned by the SEC at some point
           | and then unbanned, but that's wrong! I stand corrected.
        
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