[HN Gopher] Intel's New IDM 2.0 Strategy
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       Intel's New IDM 2.0 Strategy
        
       Author : addaon
       Score  : 54 points
       Date   : 2021-03-23 21:12 UTC (1 hours ago)
        
 (HTM) web link (www.anandtech.com)
 (TXT) w3m dump (www.anandtech.com)
        
       | trynumber9 wrote:
       | Foundry service seems like a good idea. 14nm may be a bit long in
       | the tooth for modern phones, laptops, servers but it would be a
       | cutting edge process for most embedded products. Intel built more
       | 14nm capacity than usual because of the 10nm problems. As they
       | finally move to 10nm and 7nm EUV processes, it makes sense to try
       | to sell their 14nm fab space/time to anyone who wants it.
        
         | varispeed wrote:
         | Or maybe they could pivot and work on foundry equipment that
         | small businesses could setup in their garage? I think it should
         | be a good time to start democratising the chip production and
         | so far there is probably no company who can provide tools in
         | this segment affordable for small and medium businesses.
        
           | Macha wrote:
           | First of all there are serious economies of scale to chip
           | processing, especially at these low scale, that I think it's
           | unlikely a SME could compete in this space.
           | 
           | Secondly chipmaking is not always the most environmentally
           | friendly process, at least on a local level (Intel[2], AMD[1]
           | have superfund sites at former plants, they aren't the only
           | one), so I'm not sure people should want someone running one
           | "from their garage"
           | 
           | [1]: https://cumulis.epa.gov/supercpad/SiteProfiles/index.cfm
           | ?fus...
           | 
           | [2]: https://cumulis.epa.gov/supercpad/SiteProfiles/index.cfm
           | ?fus...
        
       | camdenlock wrote:
       | I have nothing relevant to add here, except to ask: is it just
       | me, or does Intel's branding suck? How do I pronounce X^e
       | exactly?
        
         | wmf wrote:
         | Xe is officially pronounced as the letters X E.
         | 
         | I suspect large companies have too many branding people with
         | too little to do.
        
         | slashdot2008 wrote:
         | X to the e
         | 
         | Like the Xzibit song "X to the Z", which might have been good
         | branding as it comes with a theme song
        
       | [deleted]
        
       | cjdell wrote:
       | I wonder if Intel would allow AMD to build chips using their
       | fabs. That'll be interesting to see. I believe it happened once
       | before in the early days.
        
         | frabert wrote:
         | I believe the opposite was true, when AMD was an OEM for Intel
         | CPUs
        
       | RcouF1uZ4gsC wrote:
       | Hopefully Gelsinger will be to Intel what Nadella was to
       | Microsoft. Both are engineers following finance people who while
       | they still made a lot of money, lost the tech initiative.
       | 
       | I would love to see a 3 way competition between Intel, AMD, and
       | Apple for consumer chips.
        
         | nicoburns wrote:
         | And indeed a continuing 3 way competition between TSMC, Samsung
         | and Intel for actually fabricating the chips.
        
         | adamcstephens wrote:
         | I wouldn't put Apple in the same category. They'll never sell
         | chips except as part of their vertically integrated systems.
        
           | ISL wrote:
           | Even if they remain vertically-integrated, if they can sell
           | an Apple datacenter blade or produce bespoke architectures
           | for major cloud providers, the market is large -- Apple-
           | scale.
        
             | gh02t wrote:
             | It would be interesting to see how that would work and what
             | sort of unique features Apple would offer in a proper
             | enterprise product, but I'm struggling to imagine Apple
             | returning to that market in earnest. Even Xserve was not
             | really about being a server in its own right so much as it
             | was for providing infrastructure to support their desktops.
        
             | colinmhayes wrote:
             | Apple sells luxury goods. They don't seem interested in the
             | datacenter market. Plus it seems like all the cloud
             | companies are designing their own ARM chips, I doubt they
             | want apple's.
        
             | dkjaudyeqooe wrote:
             | Apple is a consumer electronics company and they keep
             | reiterating that. Their whole strategy is to be an island
             | unto themselves where they can maintain high gross margins
             | and squeeze their suppliers.
             | 
             | They're not interested in competing on other people's terms
             | in commoditized markets. They sell luxury goods.
        
             | jlawer wrote:
             | Cloud providers want dependable suppliers with low costs,
             | openness with design, integration with other suppliers and
             | long term roadmaps and support. Outside dependability,
             | Apple is not good on any of the other aspects. Apple run a
             | high margin business, and their processes reflect that.
             | 
             | Apple are a high margin business. I highly doubt they want
             | to harm their gross margin, but its possible. Apple however
             | have not been that successful co-designing.... well,
             | anything. They are highly opinionated that they are correct
             | and this has typically lead to them blazing new trails, but
             | has also lead to mis-steps. For bespoke systems, that would
             | rely on building what the customer asks for. Apple's
             | generally isn't great with working with outside suppliers,
             | generally trying to bring the work inside. Finally this
             | would require apple to tie their hands (in the same way
             | microsoft has) with compatibility to provide the long term
             | support that the vendors require.
             | 
             | Apple would never become the suppliers the cloud providers
             | want. The only way they would be chosen is if the product
             | is significantly better then what otherwise exists. I can
             | easily see Apple leapfrogging incumbent server vendors for
             | performance or such for a short term, but I expect the
             | others will catch up very quickly. Cloud hardware is
             | already well integrated by companies motivated to eek out
             | every little bit of performance (see facebook and the OCP).
             | Despite being significantly more different from an
             | engineering perspective, I actually think manufacturing
             | cars is more similar from a business perspective for Apple.
        
         | ncw96 wrote:
         | I'd expect to see Qualcomm in the mix as well, at least for
         | laptop chips.
        
           | wyldfire wrote:
           | They are in the mix, though their share is likely extremely
           | small. But there's several Snapdragon-based laptop designs
           | currently on sale.
        
       | varispeed wrote:
       | This is underwhelming. By the time they manage to get 7nm fab it
       | will already be obsolete. Why not something more ambitious or
       | admit they cannot compete with Apple and AMD any longer and focus
       | on chipsets or other peripherals? They could free x86
       | specification and let other companies with more energy pick a
       | fight with ARM, no?
        
         | bgorman wrote:
         | No one builds a leading-edge fab for one process node. The new
         | factories will be able to support more advanced processes,
         | unless Intel is wildly incompetent.
        
         | bryanlarsen wrote:
         | Intel 7nm is roughly equivalent to TSMC 5nm.
        
         | cronix wrote:
         | I wonder how Intels chips would stack against Apple/AMD if they
         | were to also use TSMC for outsourcing manufacturing instead of
         | doing it themselves.
        
         | [deleted]
        
       | bryanlarsen wrote:
       | Hopefully the foundry business works this time. A TSMC monopoly
       | would suck.
        
         | greggyb wrote:
         | Samsung, Global Foundries, UMC, and SMIC are other large
         | players in the foundry space. It would be _very_ difficult for
         | TSMC to eliminate these competitors.
        
           | 55873445216111 wrote:
           | Among these only Samsung and TSMC have 7/5nm in production.
           | GF and UMC aren't even pursuing it. SMIC is far behind.
        
           | krastanov wrote:
           | Some of these foundries explicitly do not compete on cutting
           | edge node-sizes. Global Foundries, for instance, have said
           | they will focus on specialty circuitry, but will not try to
           | compete on things like <10nm node sizes. I think it is fair
           | to say they are not really competitors as their business is
           | sufficiently different.
        
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