[HN Gopher] Volkswagen will not change name of U.S. operations: ...
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       Volkswagen will not change name of U.S. operations: sources
        
       Author : 43920
       Score  : 89 points
       Date   : 2021-03-30 20:23 UTC (2 hours ago)
        
 (HTM) web link (www.reuters.com)
 (TXT) w3m dump (www.reuters.com)
        
       | chairmanwow1 wrote:
       | I thought the new name was funny. Apparently I'm in the minority
       | because of the incredible amounts of vitriol present ITT.
        
       | adrianb wrote:
       | If anything, this is an amazing insight onto how the media will
       | report anything from a press release without a minimum of
       | investigation. The name change was essentially breaking news
       | everywhere.
       | 
       | - they're changing the almost 100 years old name with... a pun on
       | that name? Even a teenager would see it as a joke.
       | 
       | - the announcement comes out 2 days before April 1st and is
       | deleted from the website shortly after publishing?
       | 
       | - the media packages it as an amazing "leak" and spins it into VW
       | attempting to distance themselves from the diesel scandal?!
       | 
       | I'm worried if we trust a press that can be so easily and
       | obviously misled.
        
         | justaguy88 wrote:
         | I certainly didn't think it was a joke, it's seemed a perfectly
         | reasonable thing to do
         | 
         | * They got in trouble for diesel
         | 
         | * They're pivoting to electric
         | 
         | * The name sounds really similar, within the bounds of accent
         | changes between cultures
         | 
         | * The logo (VW) wouldn't have to change
         | 
         | If it was a joke, then it failed because it was too realistic
        
         | r00fus wrote:
         | http://www.paulgraham.com/submarine.html
        
         | medicineman wrote:
         | >I'm worried if we trust a press that can be so easily and
         | obviously misled.
         | 
         | I'm embracing the fact tat you only came to this conclusion now
         | when it is already too late. Press is dunzo.
        
       | asimjalis wrote:
       | Volts going on here?
        
       | Ericson2314 wrote:
       | Lying as a stunt? That poor untrusted news media repeating the
       | duplicitous press release...
        
       | geuis wrote:
       | Seems like since their 4/1 joke got leaked yesterday, they're
       | trying to lean into it. And rather being received as a punchline
       | that missed the timing, news outlets are discrediting it and
       | generally the intended audience is going more negative.
        
       | tedunangst wrote:
       | Seems like my decision to wait until tomorrow to formulate a
       | strong opinion on the name change will pay off.
        
         | [deleted]
        
       | beefman wrote:
       | Now I'm not sure what to call their nonexistent electric cars!
        
       | breitling wrote:
       | They really are learning from Elon
        
       | zeckalpha wrote:
       | Surprised this thread hasn't Godwin's lawed yet...
       | 
       | https://en.m.wikipedia.org/wiki/Volkisch_movement
        
       | SahAssar wrote:
       | So https://www.vw.com/en/models/id-4.html says voltswagen and
       | https://www.vw.com/en/models/atlas.html says volkswagen. Seems
       | like it might stay around as a marketing name for the electrics.
        
       | rburhum wrote:
       | This "marketing stunt" raised their stock price by 8.95% today
       | because people ran to buy stock since it signaled a changed in
       | strategy. It is not "market manipulation", but I hope somebody
       | gets slapped in the wrist for this.
        
       | jonplackett wrote:
       | This does not do much to restore my trust in VW
        
         | Sudophysics wrote:
         | Can't wait for cryptogate when we find out that all cars are
         | mining Voltcoin/Bitcoin and depositing back into VWs bank
         | accounts as a type of carbon payback loop "well, unless you can
         | prove your energy is 100% renewable we're going to assume your
         | city is powered by natural gas/coal" while 100% profiting from
         | it e.g..
        
           | buu700 wrote:
           | That's an interesting idea. I could see car companies
           | offering discounts for ad- and/or cryptomining-supported
           | models (similar to Amazon's model with Kindle hardware).
        
       | abledon wrote:
       | I don't like the name but it begs the question...
       | 
       | Is April fools the 'marketing dept' version of 'Staging' in a
       | CI/CD pipeline? (or maybe blue/green deployment is better analogy
       | !)
       | 
       | Like, if the tests fail (the public is enraged at your tweak ex.
       | 'volt'swagen) , rollback the change under the guise of 'April
       | fools'
        
         | adrianb wrote:
         | Obituaries are prematurely published all the time. I'm
         | surprised April's Fools aren't published early more often.
        
       | ggregoire wrote:
       | I wonder if it was really just a joke or if they backpedaled
       | because the public thought the name was ridiculous.
       | 
       | In both cases, what a weird episode.
        
         | jumelles wrote:
         | No press is bad press.
        
           | nostromo wrote:
           | Pretty sure they'd rather have not had all that press about
           | their emissions scandal.
        
         | _trampeltier wrote:
         | Maybe it should have been an joke for april 1st.
        
       | runnr_az wrote:
       | I keep seeing this being described as a "lie" when it's really
       | just an April Fools joke. I mean, I get that it's not super
       | funny, but man... when did we get so grumpy?
        
         | live4everjones wrote:
         | Sometime around March 2020
        
         | mikestew wrote:
         | You want grumpy? Gonna be some real grumpy if companies start
         | treating April 1st like Christmas:
         | 
         | "Oh, lighten up, it's an April Fools joke."
         | 
         | "It's fucking January."
        
         | [deleted]
        
         | colpabar wrote:
         | There was this one time where VW got caught lying about
         | emissions to regulatory agencies on a massive scale. Given
         | that, I find this "joke" to be in bad taste. It'd be like if
         | facebook's april fool's joke was that they weren't going to
         | collect non-facebook users data anymore. Hahaha, what a silly
         | prank that would be!
        
         | throwaway94792 wrote:
         | It's the 30th of March
        
       | [deleted]
        
       | ls612 wrote:
       | It's the wrong day for April Fools, even in Europe
        
         | Black101 wrote:
         | Maybe they can get the true fools on this day
        
         | samuell wrote:
         | Someone must have pressed the wrong button ... or the right
         | button too early ...
        
           | PurpleFoxy wrote:
           | Or it was all a marketing stunt.
        
         | mypalmike wrote:
         | And here I thought it was some difference between metric months
         | and imperial months.
        
         | berkut wrote:
         | Even in NZ! Still a day to go.
        
       | ldbooth wrote:
       | That's a lame self serving joke, it's more like they are trolling
       | the internet and news addicted.
        
       | mkl95 wrote:
       | Easily the best example ever of why you should add /s at the end
       | when you are talking to an American audience.
        
       | gyutrfhjj wrote:
       | They registered the Voltswagen Twitter in 2019. Looks legit. And
       | the Volts name is pretty brilliant.
       | 
       | https://twitter.com/Voltswagen
        
       | cryptoz wrote:
       | If those 3 sources are to be believed, is this potentially an
       | illegal action? Can a corporation lie to gain media attention? Is
       | it assumed the market would 'resolve' this kind of thing by not
       | trusting the company any more, or is it codified into law that
       | corporations cannot lie for media coverage?
        
       | sn_master wrote:
       | So it was another Pasta Hut moment?
        
         | cmckn wrote:
         | Long live IHOB.
        
       | meiraleal wrote:
       | German humour. But I bet it will be the name of a subsidiary.
        
       | softwaredoug wrote:
       | It is quite interesting from a branding perspective how hard it
       | may be for traditional car companies to convince you to buy their
       | electric car. Is a company like VW really investing, in the long
       | run, in electric cars in the way Tesla is? Should I _really_
       | trust their one-off electric car they build to dip their toe in?
       | 
       | You wonder what it WOULD take for VW, Chevy, Ford, Toyota etc to
       | convince you their product and commitment was on par with Tesla
        
         | tyingq wrote:
         | I do see what you mean from a focus standpoint, but I do feel
         | like the traditional carmakers will likely always do better at
         | quality, safety, and longevity for traditional stuff. Panel
         | gaps, paint, proper automotive grade components, and so on.
        
           | anyfoo wrote:
           | Me too, cars are just much more than their engines and
           | drivetrains.
        
             | steve_adams_86 wrote:
             | They are, and even so, these companies still know far more
             | about the engineering principles that go into both.
             | 
             | Tesla certainly has heaps of special knowledge that these
             | companies will need to catch up on or innovate themselves,
             | but I suspect in the scheme of things, even lower end car
             | manufactures are better-rounded across the design/build
             | process.
        
         | bradstewart wrote:
         | Ford putting the Mustang brand on an EV is a pretty big
         | indicator to me.
        
           | softwaredoug wrote:
           | Feels a bit like Nokia getting serious about smartphones a
           | year after the iPhone has come out.
        
             | kaczordon wrote:
             | Nah if anything Ford is more like Microsoft.
        
           | kaczordon wrote:
           | This, Ford's new CEO seems like he's putting the company full
           | steam ahead on electric. Plus outwardly admires Tesla, he's a
           | real car geek.
        
         | mikestew wrote:
         | _You wonder what it WOULD take for VW, Chevy, Ford, Toyota etc
         | to convince you their product and commitment was on par with
         | Tesla_
         | 
         | That they've been making production electric cars longer than
         | Tesla, like Nissan has?
         | 
         | (Though my singular Nissan dealer experience kinda put me off
         | Nissans for a while.)
        
         | matsemann wrote:
         | Volvo's commitment has convinced me, at least. But does it
         | matter if the brand is all electric or not? I'd base my
         | decision on the specific model.
        
         | jackTheMan wrote:
         | I fear the other way, that Elon will jump on the next thing
         | before Tesla becomes more than a rounding error.
        
         | UnFleshedOne wrote:
         | Toyota actually made a plugin hybrid with a reasonable electric
         | only range (68km or so), which is a great way to gradually
         | switch people to electric. That seems to be a sweet spot range-
         | wise -- to the point that they say to run on gasoline
         | occasionally otherwise it can go bad in a year and corrode fuel
         | system.
        
         | ReptileMan wrote:
         | I think that Skoda CityGo and the VW 1UP second gen are
         | probably the best town cars there are (in EU sense).
        
       | dublin wrote:
       | Because lying is press releases two days before April 1 is such a
       | good look. The most reasonable conclusion now is that no, this
       | wasn't a joke, but it fell flat, and so they're pretending it
       | was. That might have gone off better had they waited a day or
       | two. Anyway, it seems to have worked about as well as their cars,
       | which manage to cram the sky-high maintenance and repair costs of
       | an Audi or BMW into a car that's _supposed to be_ affordable...
        
       | tgaj wrote:
       | How ever could anyone believed in VOLTSWAGEN?
        
         | airhead969 wrote:
         | Qwikster.
         | 
         | War of the Worlds.
        
         | Rerarom wrote:
         | I thought it plausible since a lot of people pronounce the k as
         | a t (I used to when I was a kid) and this would just formalize
         | it.
        
           | kgwgk wrote:
           | Even more notable is the change in the v. Volt and volk are
           | pronounced differently in German (not just in the t/k part).
        
       | jsight wrote:
       | Ohm my, Watt is going on here?
        
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       (page generated 2021-03-30 23:00 UTC)