[HN Gopher] Figma and Canva are taking on Adobe and winning
       ___________________________________________________________________
        
       Figma and Canva are taking on Adobe and winning
        
       Author : samulipehkonen
       Score  : 199 points
       Date   : 2021-04-09 10:24 UTC (12 hours ago)
        
 (HTM) web link (kwokchain.com)
 (TXT) w3m dump (kwokchain.com)
        
       | achow wrote:
       | The point most are missing is that, $600/annum _maynot_ be a big
       | deal for a company, but it is a huge deal for an individual
       | designer.
       | 
       | How is that relevant?
       | 
       | Unlike hardcore workplace software - someone below gave example
       | of a $10K PCB layout software - Adobe products are used for
       | personal and hobby projects by designers at home or at schools.
       | When these designers stop using the Adobe software at home and
       | schools and use alternatives, they would insist the same switch
       | at workplace as well. The employers would be more than happy to
       | accommodate that request (who does not like free money).
       | 
       | I'm still rocking 2013 Adobe suite - the last perpetual license -
       | for 'just incase' scenarios. But since last many years have
       | totally switched to the likes of Figma at home computer, and at
       | workplace there was enmass transition to Sketch till couple of
       | years back, and now to Figma.
       | 
       | (Hopefully) Adobe would go the way of Corel Draw, which you only
       | find in old printing shops, where they insist that they convert
       | your Adobe (.psd) files to Corel Draw one before they can send it
       | to printing machines.
        
         | adonese wrote:
         | >The point most are missing is that, $600/annum maynot be a big
         | deal for a company, but it is a huge deal for an individual
         | designer.
         | 
         | I seriously thought that the rather easy way to crack Adobe and
         | Autodesk softwares was to lure in indie designers and engineers
         | such that it becomes their go-to tool in their professional
         | jobs.
        
           | cma wrote:
           | In addition to price discrimination, this is why productivity
           | app companies often give it at dramatically reduced prices or
           | even free to independent creators (usually dollar revenue
           | limit) and edu.
        
         | vosper wrote:
         | > The point most are missing is that, $600/annum maynot be a
         | big deal for a company, but it is a huge deal for an individual
         | designer.
         | 
         | There was a theory, back before the subscription era, that the
         | reason stolen/fake Photoshop license keys would work across
         | multiple versions was that Adobe actually wanted people to be
         | using pirated Photoshop at home. The people pirating Photoshop
         | were theorised to turn into the same people who'd demand it at
         | their workplaces, and Adobe was quite happy to go cash in on
         | the corporate licensing. Easily piratable Photoshop was a free
         | training program for future Adobe customers, who weren't going
         | to pay for a copy to use at home, anyway.
         | 
         | Who knows if there's any truth to that, but it doesn't work in
         | the subscription era, which definitely opens up some space for
         | competition.
        
           | ndiddy wrote:
           | It also allowed Adobe to wipe out competition that was
           | targeted towards the home market (why would you pay $99 for
           | Paint Shop Pro when you could pirate Photoshop for free?)
        
         | prox wrote:
         | I have been moving to the Affinity Suite and never have I
         | missed anything from Adobe. I love to work in it and I don't
         | have to pay per month.
        
           | zippergz wrote:
           | I've attempted this transition a few times, and keep failing.
           | It's not so much that the apps are inferior than that my
           | habits with Adobe are so ingrained. It's very hard to force
           | myself to keep using Affinity long enough to get used to it,
           | when I have the corresponding Adobe app _right there_ and I
           | know I can get my task done in a fraction of the time.
           | Logically I know that this is short-term thinking, and the
           | investment in switching would be worth it. But in the moment
           | when I need to get something done, it 's tough.
        
             | detritus wrote:
             | I'm in your camp, but still have paid-for copies of the
             | Affinity Suite because despite once been a total PS and AI
             | - and by extension Adobe itself - fanboy and having used
             | them since the mid-nineties, I now absolutely loathe Adobe
             | and its subscription model.
             | 
             | Unfortunately for me, Illustrator (which along with Firefox
             | is the software open all day long, every day) is too
             | muscle-memoried. I've had it set up to my perfection for a
             | decade or more, and it feels like it'd take about the same
             | again to veer the fuckwit supertanker that is my brain
             | towards Affinityland.
        
               | h0l0cube wrote:
               | That's odd. I've found the keyboard shortcuts and tools
               | to be similar enough (v and a being the most used) and
               | annoying UX things, like every nudge of the cursor keys
               | adds an undo step, have been done properly instead.
        
             | prox wrote:
             | You probably fall in the advanced or expert category, and
             | what I did is simply do a few key elements from things I
             | was able to do easily in PS and practice it in Affinity
             | (for instance certain layer actions or layouts)
             | 
             | A few months in Affinity and you already are saving money,
             | if that's important to you.
        
             | Wistar wrote:
             | I am in your camp, too. My muscle-memory investment in the
             | Adobe product line, especially Photoshop, Illustrator and
             | After-Effects, is approaching 30 years old -- more than
             | half my life -- and that really locks me in for
             | professional, get-it-done-now, reasons.
        
           | packetlost wrote:
           | How does Affinity Photo compare to LightRoom? I've tried
           | everything from Luminar, to CaptureOne and nothing really
           | works quite as well as LightRoom for various reasons.
        
             | alexdeloy wrote:
             | I love all the Affinity products so far but the RAW part of
             | Affinity Photo is where the suite falls a bit short in my
             | opinion.
             | 
             | Things I miss most when compared to Lightroom are:
             | 
             | - the ability to quickly create circular and gradient masks
             | and apply a set of setting to them
             | 
             | - Edits are not saved into a .xmp file like Lightroom does.
             | Once you developed your image and closed the Raw editor,
             | there is no way to apply the exact same settings again if
             | you want to tweak something later.
        
               | prox wrote:
               | I think a Lightroom competitor was on their list (but for
               | a while now, hope it arrives soon!)
        
             | prox wrote:
             | It has a special workspace for editing RAW and can do most
             | things Lightroom does. However it isn't a streamlined
             | experience, so I usually use one program to star and sort
             | in directories and Photo to do the final edits. Darktable
             | is what I use for sorting.
        
         | [deleted]
        
         | system2 wrote:
         | VMWare Workstation Player 16 + Windows 10 + Cracked Photoshop +
         | Unity Enabled Session. Solves it for most people.
        
       | TrevorJ wrote:
       | Adobe is one of a long line of companies who appear to sell
       | products as their bread and butter, but actually get a large
       | portion of revenue through ad analytics and data offerings.
        
         | smeyer wrote:
         | Can you break that down a bit for those of us less-informed?
         | Looking at an earnings report[0] it looks like the vast
         | majority of their revenue (about 90%) comes from
         | "subscription", which I assumed was mostly for their products
         | sold via subscription models. Is there somewhere that breaks
         | down how much of that subscription revenue is from ad analytics
         | and data?
         | 
         | [0] https://news.adobe.com/news/news-details/2020/Adobe-
         | Reports-...
        
           | TrevorJ wrote:
           | If you look here, you can see that in 2019 29% of their
           | revenue came from the digital experience division, which is
           | described as: "subscriptions to Adobe Experience Cloud, a
           | cross-channel marketing optimization tool that includes
           | analytics, targeting, campaign management, content delivery
           | and commerce enablement."
           | 
           | https://dashboards.trefis.com/data/companies/VMW/no-login-
           | re...
           | 
           | I suspect that the share has probably grown since then, but I
           | don't know that for sure.
        
       | traceroute66 wrote:
       | What's that old saying ? Reports of my death are greatly
       | exaggerated.
       | 
       | Whether it's Adobe, Apple, Bloomberg, Microsoft or any other
       | similar company. The fact is those companies have such an
       | enormous moat that no minor competitor is ever going to get any
       | serious traction.
       | 
       | In the specific case of Adobe. Figma, Canva,
       | $name_your_competitor are, frankly NEVER going to get any serious
       | traction. Just look how many decades it took Adobe to finally
       | unseat QuarkXPress, and that was two Goliaths battling out !
       | 
       | Why do I say that ?
       | 
       | First, the old adage "time is money". If you are a business who
       | employs designers, you want them to work in an efficient manner.
       | You give them the tools they trained with. You give them the
       | tools they used at previous employers. For designers, that is
       | Adobe. The same goes for DTP and AdobeIndesign, or Video Editors
       | and Adobe Premiere. Not giving a designer Adobe is a bit like
       | telling a techie he can't install ping.
       | 
       | Second, collaboration. Your designers, publishers and video
       | editors will be collaborating with others. They'll be importing
       | and exporting files all over the place. Sticking with Adobe
       | removes problems, and hence wasting time troubleshooting, "time
       | is money".
       | 
       | Finally, integration. If you have used Adobe Creative Cloud
       | remotely seriously, you will know how awesome it is. Adobe have
       | done a spectacular job at cross-product integration with
       | extensive native support. You can take Adobe Photoshop and Adobe
       | Illustrator files and pull them straight into InDesign for page
       | layout. You can be working on a video in Adobe Premiere and from
       | within Adobe Premiere, you can throw the audio into Adobe
       | Audition, manipulate it, and Adobe Premiere will pick up the
       | changes without you needing to lift a finger.
       | 
       | That, my friends, is why you should take talk of minor
       | competitors of Adobe claiming they are "winning" with a generous
       | pinch of salt.
        
         | benjaminwootton wrote:
         | It's anecdotal, but I've seen Figma become almost the de facto
         | standard for web design over the last few years, whilst Canva
         | is massively democratising design such that you don't even need
         | to work with professional designer for your day to day designs.
         | 
         | I agree Adobe will be sticky and nobody is suggesting they will
         | die any time soon, but these tools are so good and so widely
         | adopted that I don't see how they can't eventually take a bite
         | out of Adobe.
        
         | scarecrowbob wrote:
         | I was of this mind for quite a while. I hate changing tools.
         | 
         | I do a lot of front-end dev work that involves translating non-
         | technical designer's layouts into templates for a CMS.
         | 
         | Figma is way, way more efficient for me to use than Ai or PS.
         | 
         | Time is indeed money.
         | 
         | Most of our team isn't bought in to any specific package... I
         | have to be able to take deliverables from a wide variety of
         | systems, so it wasn't a big deal to add another system on my
         | side of thing.
         | 
         | On the designers side, he likes it just as well, and the
         | familiarity is the only hurdle. However, it's not like having
         | to re-understand design, it's just another tool.
         | 
         | In the end, that's all it takes... because I don't care what
         | general standard for cross-industry design is. I remember when
         | it was Fireworks. All I care about is the specific tool chain
         | that we use.
         | 
         | So, yeah, Figma isn't probably going to become some cross-
         | industry standard, but it so much easier to use for the limited
         | tasks we use it for that it's winning at our very local,
         | agency, level.
        
           | traceroute66 wrote:
           | As you yourself admit "for the limited tasks we use it for".
           | 
           | And there I certainly agree with you.
           | 
           | If you can work in a relative silo with a limited number of
           | tools, then sure, there may well be scope for shopping
           | around, just like you did.
           | 
           | But once you're in an environment where you may use multiple
           | tools that come under Adobe's remit, then its likely better
           | to stick with Adobe and get the benefit of the cross-
           | integration.
           | 
           | For example, a friend of mine runs a small business, they
           | have someone on their team whose day job is something else,
           | but is good with design and has become the office's go to
           | designer.
           | 
           | In the course of an average year, that person will regularly
           | use Adobe Photoshop and Illustrator for all manner of
           | graphics tasks. They will use InDesign to create print and
           | electronic documents for dissemination. They will
           | occasionally use Adobe Premiere and Adobe Audition to edit
           | videos and podcasts. And they store photos in Adobe
           | Lightroom.
           | 
           | Even as a small, non-design focused business, its not
           | difficult to get your money's worth from Adobe.
        
           | scarecrowbob wrote:
           | And just for context, the documents that I get in Figma cost
           | in the high 4-figures to mid 5-figures to create before I get
           | them; the folks using these tools aren't picking them because
           | they are cheap.
        
         | indymike wrote:
         | What is interesting is that the article left out Adobe XD,
         | which is their product that should be competing with Figma or
         | Sketch. I've tried to use it a few times, and well, honestly,
         | it doesn't measure up (it could be that I'm stuck on the bottom
         | of the learning curve, but that's a problem, too).
         | 
         | Tools like Figma, Canva and Sketch are enabling workflows where
         | all that integration doesn't matter. For example, I'm not going
         | to take a bunch of UI prototypes and polish the audio with
         | Audition or bitmap edit with Photoshop.
         | 
         | Finally, tools like Affinity, Da Vinci and so on are showing
         | that smaller budgets focused on specific workflows can deliver
         | a competitive product. I have a Creative Cloud subscription. I
         | also bought Affinity. Why? Because Designer and Publisher save
         | my team time vs. Adobe. And that includes import and export.
         | We're not a print design house, so all the print specific
         | tooling doesn't really matter in our all-digital, made for the
         | screen, RGB world.
        
         | dorkwood wrote:
         | I think things might be shifting more than you realize. All the
         | designers at my current workplace use Figma. The workplace
         | before that was Sketch. It's only the older members of the team
         | who have any Photoshop skills, and they rarely seem to use them
         | these days.
         | 
         | Having said that, I don't think this matters so much for Adobe.
         | They're well aware that professionals are dropping their tools.
         | It's part of their plan, even. All their comms these days focus
         | on "the democratization of creative tools" -- they make more
         | money selling subscriptions to hobbyists than they ever did
         | selling to pros.
        
         | karaterobot wrote:
         | Counter-point: I used Adobe products as a professional designer
         | since before CS1, right up until switching to Sketch in 2015.
         | 
         | The moment I used Sketch, I knew I'd never use Illustrator or
         | Photoshop for work again. Then, a few years later, I used Figma
         | for the first time and realized I'd never use Sketch again if I
         | could help it.
         | 
         | The point is, at least in the realm of UI/UX design, the
         | competition has leapfrogged Adobe. XD is a distant third^1, and
         | you'd have to add every Creative Suite product together to get
         | to second place. So, they've already lost that race, and the
         | trend seems to my mind accelerating rather than slowing down.
         | 
         | I don't think the argument that designers experienced with
         | Creative Suite will be hesitant to switch holds up. I'm the
         | oldest working designer I know, and like I said above, I jumped
         | ship in like five minutes of working with superior tools. I
         | don't know anybody younger than me who has any loyalty
         | whatsoever to Adobe; quite the opposite, Adobe seems creaky,
         | and old-fashioned in a "I can't believe you used to use that,
         | Grandpa" way.
         | 
         | ^1 https://uxtools.co/tools/design
        
           | TrevorJ wrote:
           | I have a question about this - does Sketch/Figma support
           | creating designs that fall outside the current flat design
           | trends?
           | 
           | Can it do things like this?
           | 
           | https://image.freepik.com/free-vector/hud-ui-gui-
           | futuristic-...
           | 
           | Or this?
           | 
           | https://i.pinimg.com/originals/7b/09/c0/7b09c038e0c644338a9a.
           | ..
           | 
           | Genuinely asking, because these are the sorts of things that
           | I have long used Photoshop for, but if there's a new, better
           | tool, I would like to take a look.
        
             | karaterobot wrote:
             | The first example would be easier than the second, but yes,
             | you could technically do both. The second one has more
             | pixel-based textures (like the drawings), and you could
             | certainly use those as layer fills, though I wouldn't
             | advise trying to draw them there. I wouldn't say that
             | either Sketch or Figma handle pixel artwork particularly
             | well, because they're both optimized for vectors, but you
             | can import and manipulate that kind of artwork (move,
             | resize, crop, change color properties, etc.) fairly well.
             | 
             | It might be worth checking out Affinity Photo and Affinity
             | Designer as lighter, cheaper alternatives that handle
             | pixels better. But PS is still the best tool for this,
             | sure.
        
             | sogen wrote:
             | For first link: Yes, can be done easily.
             | 
             | For the textures in the second link: You can go a long way
             | in Figma and just use stock-photo images like wood for
             | textures. You'll still need a bitmap-based app like
             | Photoshop for the bubble, and import them into Figma
        
               | TrevorJ wrote:
               | Thank you for the info, this is helpful!
        
       | ilamont wrote:
       | This is the same story for every media creation tool, which goes
       | hand in hand with advances in technology. Editing audio used to
       | require all kinds of expensive hardware and software, now you can
       | get the basics done (and sometimes a lot more) with Bandlab and
       | Garageband on your phone. Same story with putting printed words
       | on paper, video creation, etc.
       | 
       | There are a couple of interesting things about Canva, though.
       | 
       | First, it's a VC funded startup so the motivation behind it is
       | not just ease of use, it's profitable exit - probably by Adobe.
       | This does not give me confidence that Canva will work for me 2,
       | 3, or 5 years down the road when someone screws up the M&A or
       | deliberately sinks the acquired product.
       | 
       | Second, Canva hits that non-designer quadrant and new use cases
       | mentioned in TFA pretty well, but it is not useful for many
       | advanced use cases. I use Canva every week for my own business,
       | but I also depend on a paid subscription to Adobe Acrobat to do
       | things with PDFs that free tools can't match or can't do well.
        
       | tengbretson wrote:
       | What's Figma?
        
         | foxthatruns wrote:
         | FIGMA NUTS
        
         | Cthulhu_ wrote:
         | Sorry to be that guy, but have you done a quick google?
        
           | domano wrote:
           | I think this is a pun related to "Whats Ligma?" and the
           | inappropriate answer to it :)
        
         | tenaciousDaniel wrote:
         | It's a new-ish design tool that is cloud-native. It's kind of
         | like Sketch but as a web app.
        
       | whywhywhywhy wrote:
       | It's not surprising at all. Adobe, as most of us predicted they
       | would completely just give up and real innovation or advancement
       | once they went subscription. Why spend a huge amounts of money on
       | progress when every designer, photographer, artist, editor, game
       | developer, VFX artist in the world is forced to pay for $50 a
       | month.
       | 
       | They've dropped a small handful of extra features over the past 8
       | years but also during that time their software has stagnated and
       | rotted. They didn't move with technology so most of it is all
       | single core constrained and barely uses the GPU so doesn't feel
       | any faster today than it did 8 years ago and in some cases parts
       | of it actually feel slower as bitrot has set in.
       | 
       | After Effects went from a program that felt almost like magic to
       | something that can't even play it's image sequence preview and
       | sound without dropping out rendering it a complete frustration to
       | use, again this all worked great on a Core Duo 2 iMac 10 years
       | ago.
       | 
       | Every single part of Adobes business is there for the taking and
       | with only small amounts of effort you can provide something that
       | will take them years to catch up to if they ever manage at all,
       | look at XD they started that when sketch was eating their lunch
       | so they started making XD and they move so slowly that by the
       | time it was even remotely viable it was already leapfrogged by
       | Figma and now Adobe will never be relevant in that space again.
        
       | wyxuan wrote:
       | Used to use sketch, moved to Invision and finally landed on figma
       | - and heck I'm not even a UI/UX designer.
       | 
       | I love how I can put up nice designs relatively quickly without
       | having to learn the dazzling array of menus and tools found in
       | Adobe.
        
         | defenestration wrote:
         | We are also fan of Figma. It's easy to work together inside the
         | same design and the results are easy to test and present. But
         | be warned of vendor lock-in! You can't use .fig files in other
         | programs. Before you move your complete Sketch design library
         | into Figma, think carefully. They make switching to Figma easy,
         | but switching away hard. Converting your complete Figma library
         | can be done with xd2sketch.com for hundreds to thousands of
         | dollars. Our policy is that we only make one-offs in Figma and
         | delete them afterwards.
        
       | cesarvarela wrote:
       | The usability of Canva is exquisite.
       | 
       | Seems limited but it is limited in all the right places. Saves so
       | much busy work when for example designing a presentation vs
       | PowerPoint or Slides. You if just want to get shit done just use
       | Canva.
       | 
       | Big omission not mentioning Affinity products, excellent
       | Photoshop and Illustrator replacements for a one and only
       | beautiful payment of $25.
        
       | adontz wrote:
       | Not sure why they compare to Photoshop and not XD.
        
         | nness wrote:
         | XD was a tactical response to Sketch and Figma's encroachment
         | of Photoshop as an UI/UX tool. Whilst XD is now a better target
         | for a like-for-like comparison, from a historical perspective,
         | Adobe is on the back-foot trying to re-capture the disciplines
         | which no longer use their product.
        
         | oneshoe wrote:
         | This. I just used adobe XD for the first time and I actually
         | truly enjoyed it. I'm not an Adobe fan boy - there just
         | happened to be a sale on the Adobe cloud suite that I bought
         | and XD came with it.
        
       | ape4 wrote:
       | Adobe is going acquire one of them
        
         | nness wrote:
         | My gut says the same. The costs of trying to scale Adobe XD to
         | the same utility as the best-of-breeds will be known pretty
         | soon, and Adobe will have two options, grow or acquire, and a
         | price against both. It'll be straightforward thereafter.
        
       | polytely wrote:
       | On the photoshop/illustrator front I've been really happy with
       | Affinity Photo and Designer, they are good enough that I haven't
       | really missed any functionality, they certainly feel more stable
       | (looking at you illustrator) and they are way cheaper.
       | 
       | I wish they would make something that could replace Adobe XD,
       | because adobe XD is terribly slow in adding features and there is
       | a lot of room for improvement there.
       | 
       | At first I thought XD was great, but as the app I've been
       | designing has grown in size I keep encountering more and more
       | warts.
        
         | dekerta wrote:
         | +1 for Affinity Designer. I was stuck on an old version of
         | Adobe Fireworks for years because I refused to give in to their
         | SaaS model. The Affinity suite has been worth every penny, and
         | I actually _own_ the software, which is great
        
         | macando wrote:
         | Creating animatioms in XD is awesome. Haven't had that much fun
         | in years. As a tool it misses a lot of features present in
         | Sketch and Figma.
        
       | wdb wrote:
       | I just wished Figma would run offline when not having internet
       | without the need to login every day. One of the reasons I keep
       | using Sketch.
       | 
       | Currently, it's less of a problem because you can't travel much
       | but before, for me, it was a pain to use Figma on planes, or
       | trains.
        
       | ryanwhitney wrote:
       | It took a lot for me to give up trusty ol' Photoshop for design.
       | I pretty much built my career playing with and learning
       | Photoshop. But they were years behind Sketch and then named their
       | competitor "XD".
       | 
       | What a terrible name. App didn't seem great either. And I really
       | really hate the whole Creative Cloud licensing thing that's
       | always running in my menubar as well as their strange bundle
       | pricing.
       | 
       | In the meantime, Figma quietly came along and somehow built a web
       | app that had such good collaboration and sign up/licensing that
       | it somehow makes me OK with using a web app.
        
       | pentagrama wrote:
       | The web was a big "feature" to allow Figma succeed over Adobe.
       | 
       | In Figma you design and changes instantly for everyone, just sent
       | a link and anyone (designers and non-designers) can
       | see/collaborate the latest version because is web based.
       | 
       | Adobe sleep many years bloating Photoshop with features that try
       | to cover UI design needs and fail, finally releases Adobe XD but
       | is miles away of Figma, in Adobe XD today, you make changes in a
       | file and have to go to Share > Update link everytime, and then
       | the web based version of the file is updated. Is crazy. Sketch
       | sleep on that too.
       | 
       | Also Figma was clever to make prototyping and developer handoff a
       | core features pretty quickly, now they have a polished "trifecta"
       | with UI desgin + Prototying + Developer handoff.
       | 
       | Here a good resource to compare UI design tools (and more)
       | https://uxtools.co/tools/design
       | 
       | I'm wondering whats the next step to smooth even more the gap
       | between visual design and development.
        
         | robertoandred wrote:
         | Figma's dev handoff is still pretty bad though, especially
         | around images.
        
           | ENGNR wrote:
           | True, it's pretty hidden and frustrating
           | 
           | But even then, being able to do it at all exactly when you're
           | ready, is just night and day better compared to having to ask
           | the designer for the file they forgot for the nth time
        
       | 1cvmask wrote:
       | I assume they helped grow new markets and Adobe had to pivot into
       | these "new" markets. All the old users of Adobe are still the
       | users of Adobe. But most new entrants have grown up with new
       | approaches like Canva etc..... I remember when GIMP was the only
       | "credible" alternative to Adobe (acquiring competitors like
       | Macromedia etc). Now there are dozens of alternatives.
        
         | nicoburns wrote:
         | > All the old users of Adobe are still the users of Adobe
         | 
         | That's definitely not true. Some niches like photo manipulation
         | are still Adobe, but Adobe tools used to be the goto for Web
         | Design and now they're not.
         | 
         | Closer to the truth is that Adobe stopped development on their
         | tool in this area (Fireworks), which opened up the market for
         | competitors (primarily Sketch, and the later Figma), who did
         | indeed bring their own innovations. And only later realised
         | their mistake.
        
           | TheOtherHobbes wrote:
           | Adobe keep doing really, really stupid things.
           | 
           | The latest Photoshop update removed some of the tools from
           | the toolbar. Some of the tools have been there for _decades_
           | , and regular users have their locations in muscle memory.
           | 
           | When you're done wondering why you've lost your way in a
           | product you've used since the 90s, you can get the tools back
           | by by Googling and changing a magic setting in the prefs.
           | 
           | But it's hard to be too offensive about a company that can do
           | something like that in the name of "development", while
           | leaving many of Photoshop's more annoying warts unattended.
        
       | drewrbaker wrote:
       | Adobe have XD which is very similar to Figma. We use it at my
       | agency.
        
       | perardi wrote:
       | I've used Photoshop since before you some of you people were
       | born. _(I'm 37, but I started very, very early.)_ I breathe
       | Photoshop. I live in Photoshop. I am like a surgeon with
       | Photoshop.
       | 
       | And the vast majority of the time, using Photoshop for a design
       | task is gross overkill, or it's poorly suited to the task in
       | subtle ways.
       | 
       | It never felt right for UI design. They've made nice improvements
       | _(hello, Artboards)_ , but it never "feels" quite right. Am I
       | using the right color space and management settings? Can I
       | override that symbol? How do I edit that global color? Oh god,
       | did I rasterize that layer!?
        
         | TrevorJ wrote:
         | Not only that, but the SaaS model has not netted any 'killer'
         | features at all. I haven't found a new feature indispensable
         | since at least CS2.
        
           | paxys wrote:
           | It's the other way around. Photoshop hit the limit for what
           | people needed out of a photo editor, and when they realized
           | fewer and fewer customers were paying for new versions
           | anymore pivoting to a subscription model was the only way to
           | ensure a revenue stream. It's the exact same reason why
           | Microsoft started shoving Office 365 down everyone's throats.
           | What new killer feature has Word added in the last 10 years?
        
           | dylan604 wrote:
           | content aware fill
        
             | TrevorJ wrote:
             | It's neat, but I can't say I have ever needed it in
             | production.
        
               | dylan604 wrote:
               | if you do compositing and background replacement, it's a
               | huge time saver
        
             | omnimus wrote:
             | Introduced in cs6 which was before subscription model.
             | 
             | I would say biggest Photoshop feature since subscription
             | was GPU acceleration enhancements. And i guess now the AI
             | image scaling which other software already does better.
        
         | tenaciousDaniel wrote:
         | In the same boat. I started using PS in 1998. Never felt right
         | for UI design, but nothing has ever really felt right for me,
         | even Figma/Sketch/etc. I've tried them all.
         | 
         | I don't know precisely what I'm looking for, but they aren't
         | it.
        
           | dorkwood wrote:
           | I feel like the future might involve writing a little bit of
           | code, so you can more easily link properties together and
           | that sort of thing. Maybe a node-based workflow, I'm not
           | sure.
        
             | tenaciousDaniel wrote:
             | Totally agreed. No one has explored textual interfaces for
             | designers, because everyone assumes "well designers are
             | visual thinkers so they must draw". I think that's somewhat
             | reasonable but it's also blunt and obtuse.
             | 
             | As it happens, I'm currently creating a platform-agnostic
             | DSL specifically for designers. The goal is to give them a
             | parametric language through which they can communicate
             | their designs using their own mental models and verbiage.
        
         | boraoztunc wrote:
         | Same here, 36. I've been using Adobe products since the
         | beginning of my relation with computers, I guess started with
         | Dreamweaver, and now it is so hard to quit, as I use almost all
         | the CC apps professionally, to make my living.
         | 
         | I mentioned here before on another post, it is mostly because
         | of the long-years offline archive, mockups, and all the
         | resources I can find easily, both offline and online. Recently
         | I get my courage and decided to end my subscription, at the
         | last stage of the process they proposed a two-month free, so I
         | took it. What a shame, but I hope I'll decide the same after
         | these two months.
         | 
         | Adobe is really what Steve Jobs described back than; "rapid
         | energy consumption, computer crashes, poor performance on
         | mobile devices, abysmal security, lack of touch support."
         | 
         | https://en.wikipedia.org/wiki/Thoughts_on_Flash
        
         | pcurve wrote:
         | I've been using it since v1.0 before the days of layers and
         | editable text. And 1 step undo was all we had. I still remember
         | seeing Knoll brothers named prominently every time you boot up
         | the application. Good times :)
        
       | didibus wrote:
       | I heard by a few UX designer that they prefer Adobe XD as a
       | design tool actually over Figma, but the cost is why they use
       | Figma instead.
       | 
       | I find it a glaring ommision from the article analysis that it
       | didn't even mention Adobe XD anywhere? It seems to me maybe
       | newcomers are only competing against price and nothing else?
        
         | sevencolors wrote:
         | Yeah, I found it strange they didn't even compare XD. Which is
         | the direct competitor to Figma/Sketch.
         | 
         | Also the cost for just XD is similar to that of Figma/Sketch
         | 
         | Free Plan / ~$10 monthly plan
        
       | jonathanstrange wrote:
       | I'm surprised at the choice of competition named in the article.
       | I'd say the strongest contender to Adobe's core business is
       | Affinity with their desktop software suite.
        
         | doogerdog wrote:
         | I agree. Affinity started very strong and just keeps getting
         | better. Adobe's subscription BS is going to hurt them in the
         | long game.
        
           | yoz-y wrote:
           | I love affinity products but I wonder about their plan long
           | term. With the current pay once, get updates for free model
           | they will run out of customers at some point. Adobe sold
           | upgrades back in the day, but that is not a possible path for
           | Affinity, at least not if they mainly sell through the Mac
           | App Store.
        
             | omnimus wrote:
             | Well i am sure they are already preparing some form of v 2
             | thats going to be such upgrade.
             | 
             | My bet for features would be 1. Plugins API/scripting 2.
             | Better panel management
        
             | jackson1442 wrote:
             | Something that you sometimes see is developers offering a
             | bundle that includes v1 and v2 of an app where the price is
             | (v1 cost + "upgrade fee"), which is automatically
             | discounted to just the upgrade fee. This definitely works
             | on iOS, so I figure it would also work on macOS.
        
               | yoz-y wrote:
               | I saw that done but it definitely feels hacky.
        
         | open-source-ux wrote:
         | Affinity apps are professional-grade and feature-rich but they
         | don't match Adobe apps feature-by-feature. This is perfectly
         | understandable, and the Affinity team are not trying to make
         | clones of Photoshop, Illustrator and InDesign. But some users
         | are clamouring for their must-have feature from
         | Photoshop/Illustrator/InDesign to make it into the Affinity
         | apps. It will be impossible to satisfy all users and some won't
         | switch.
         | 
         | The one Adobe app that has no rival is After Effects. DaVinci
         | Resolve has motion design tools, but nothing to match the sheer
         | features of After Effects (not to mention the vast ecosystem of
         | plugins and the huge number of tutorials).
        
         | brobdingnagians wrote:
         | I agree that Affinity deserves mention here, since they are
         | another player. Just slightly different than the other two and
         | meeting a need in a variation of the theme. I do some graphic
         | design and photo editing, but not enough to justify the large
         | recurring price of Adobe products, so I went with Affinity and
         | I've loved it. I'm not a profession artist, so I'd only ever
         | really heard of Adobe, but went looking for something else
         | simply because of cost.
         | 
         | EDIT: I think the main reason they don't mention Affinity is
         | because Affinity capitalized on Adobe's price increase; the
         | price increase is mentioned as a positive for Adobe's stock
         | price in the article, though a lot of customers dislike it. It
         | is an interesting case of Figma and Canva having better
         | functionality for certain segments, and Affinity having better
         | price to capabilities ratio for other segments. When Adobe was
         | more of the only game in town, it was fine, but now others are
         | carving into the space and competing on variations, providing
         | better alternatives to different needs or prices.
        
       | polote wrote:
       | Related from same author a few months ago
       | https://news.ycombinator.com/item?id=23584954 "Why Figma wins"
        
       | macando wrote:
       | _Changing customer needs are the largest source of entropy in
       | markets. When customer needs rapidly change, there is less
       | advantage in being an incumbent. Instead, legacy companies are
       | left with all the overhead and a product that no longer is what
       | customers want.
       | 
       | There are many causes of changing customer needs. Often there are
       | new and growing segments of customers with different use cases.
       | Existing products may work for them, but they aren't ideal. The
       | features they care about and how they value them are very
       | different from the customers the legacy company is used to.
       | Companies resist changing core parts of their product for every
       | new use case since it's costly in work, money, and attention_.
       | 
       | This is one of the best product articles ever written.
       | 
       | All planets aligned for Figma:
       | 
       | - Companies big and small acknowledging the importance of UI/UX
       | design resulting in more and more designers entering the
       | workforce.
       | 
       | - Remote work going mainstream pushing more people toward online
       | collaboration tools.
       | 
       | - Web technologies progressing and enabling desktop-like
       | experience inside a browser.
       | 
       | Resulting in designers, managers, customers all loving Figma.
       | It's a game changer and it will be a bigger success story than
       | Slack.
        
       | skd-fs wrote:
       | This resembles the era of Salesforce vs Oracle. Having everything
       | on the cloud (Salesforce) versus having expensive in-house
       | systems maintained by Oracle/SAP.
       | 
       | Not surprising at this point as Adobe is a mature and slow moving
       | company. What innovations have they done in the last 5 years
       | besides closing down Flash?
        
         | villasv wrote:
         | Adobe products are not stale. Photoshop has already
         | successfully incorporated some of the recent research on image
         | processing using GANs and it's getting ever more powerful.
        
           | TrevorJ wrote:
           | There's nothing in Photoshop since CS2 that I need, and I use
           | it every single week. In fact, with every update they seem to
           | either break something, or make the tool worse. I've use the
           | tool for 20 years. I don't WANT to be forced to upgrade to
           | the newest version where some shortcut is inexplicably
           | changed for no good reason. They need to stop trying to add
           | new keys to a piano. Let us play the instrument as we learned
           | it.
        
             | villasv wrote:
             | I agreee with everything you said, but none of it is
             | relevant in the context of comparing Photoshop to an
             | obsolete database.
             | 
             | My point was not that it's UX is improving, only that the
             | technology isn't stale.
        
               | TrevorJ wrote:
               | I mean, if the only features that get added aren't
               | useful, then isn't that actually _worse_ than being
               | stale? It 's an antipattern at that point.
        
               | villasv wrote:
               | Useful _to you_
        
               | TrevorJ wrote:
               | I am centered pretty squarely in the middle of their use
               | case, so I would be relatively surprised if I'm an
               | outlier.
        
       | alexashka wrote:
       | This is like saying Clojure is taking on Java, and winning.
       | 
       | It solves _some_ problems some people have and that 's great. It
       | isn't moving the needle in any meaningful way.
        
       | jordemort wrote:
       | I believe it. We needed to make some coupons for the kid's Easter
       | eggs this year. Google led me to Adobe Spark Post. I couldn't
       | figure out how to get anything done and the app immediately
       | started trying to upsell me for some sort of subscription. My
       | more social-media-savvy wife told me to download Canva instead. I
       | did, and got what I needed done easily in a couple of minutes,
       | and then I deleted Spark Post.
        
         | paulcole wrote:
         | I think you are selling short your social-media-savviness. You
         | seem pretty capable here on HN which fits my definition of
         | social media.
        
           | jordemort wrote:
           | Perhaps, but she's done it from the side of managing the
           | social media presence for a business; I have not. I don't
           | need any design assistance to post on HN, but I was going for
           | something flashier than "Verdana on beige" for the Easter
           | eggs.
        
             | paulcole wrote:
             | My point was more that calling someone social-media-savvy
             | on HN is usually code for (at best) someone who works in
             | marketing who does something that's "not real work." Not
             | accusing you of that (and your explanation makes perfect
             | sense) but trying to keep in mind that HN in itself is
             | social media and a marketing tool for a VC fund.
        
         | [deleted]
        
       | tenaciousDaniel wrote:
       | I really like this kind of market analysis (discussing levels of
       | abstraction as the primary variant in market differentiation),
       | because it's been my focus of thought for the past few years.
       | 
       | I actually think that Figma is still somewhat legacy in its
       | model, because it still relies on the concept of a designer as
       | akin to an illustrator. Give them a canvas, and some tools, and
       | let them draw. No one has attempted to deviate from that model,
       | and I think there could be a wealth of opportunity outside of it.
        
       | Nkuna wrote:
       | _Switches to Morpheus ' voice_
       | 
       | What if I told you you can use ANY Adobe software, procured
       | legitimately, in perpetuity without using cracked/pirated copies;
       | without paying a dime?
       | 
       | No shenanigans like modifying or deleting files, changing your
       | PC's clock, etc. Just using the OS's system tools[ _]. It 's so
       | obvious, I'm certain a sizable number of Adobe users do this.
       | 
       | _Obviously outlining how would alert Adobe and I'm not sure I
       | want to risk that.
        
         | amelius wrote:
         | Which OS?
        
           | ampdepolymerase wrote:
           | Probably Windows Sandbox or one of the other Hyper-V based
           | out-of-the-box VM solutions.
        
       | krmmalik wrote:
       | I think Adobe is getting beat on a number of fronts, not just
       | what Figma and Canva are addressing. There is a slow but steady
       | rise in the number of people moving away from Adobe Premiere to
       | DaVinci Resolve for example.
       | 
       | Adobe have been short-sighted with their very expensive
       | subscription model which has resulted in people seeking out
       | alternatives. Sure it was very profitable for them in the short-
       | term but at what long-term cost?
       | 
       | It has done nothing but foster resentment in even its most loyal
       | user base.
       | 
       | Personally I can't wait for mature Adobe After Effects
       | alternative, and then I'm gone for good.
        
         | maxerickson wrote:
         | $600 a year isn't expensive for software for a US professional
         | worker.
         | 
         | I understand that there's lots of people that don't fit that
         | description. That they would also like to use Adobe's tools is
         | perhaps not entirely a sign of decline.
        
           | 6gvONxR4sf7o wrote:
           | You have everyone arguing about whether $600 is too much for
           | photoshop, but everyone should note that you can also get it
           | for $10/mo. It doesn't get you all the other adobe products,
           | just photoshop and lightroom, but that's fine for a ton of
           | people.
        
             | maxerickson wrote:
             | The post I replied to was talking about multiple Abode
             | products, so I don't think the focus on Photoshop is my
             | fault.
        
               | 6gvONxR4sf7o wrote:
               | Oh yeah definitely not blaming you, just trying to do a
               | PSA for the discussion. People are probably focusing on
               | it because the article emphasized it.
        
             | bdcravens wrote:
             | Depending on your use case, you can get similar products
             | for a one-time purchase of less than $40.
        
           | wongarsu wrote:
           | It's a lot for teenagers and students. People prefer to use
           | software they know, and if you keep your creative software
           | from people in their formative years then you are going to
           | struggle.
           | 
           | This might be less of a problem if they hadn't also slashed
           | education discounts (pupils and students used to get 80-90%
           | discount, presumably to discourage buying used or pirating)
        
             | dna_polymerase wrote:
             | Exactly. The SaaS model largely lacks a gameplan for long
             | term sustainability.
        
               | vlovich123 wrote:
               | How so? The SaaS model lets you price segment more
               | flexibly. You can do a free (or very cheap) loss leader
               | version that has a more limited feature-set (that
               | students & hobbyists don't need) and a non-commercial
               | license. Charge more for larger shops that need
               | collaborative/more professional features.
               | 
               | Just because Adobe is doing the transition poorly (albeit
               | you wouldn't know from their share price), I don't
               | necessarily buy that it's a fundamental flaw in the SaaS
               | business model. Indeed Figma & Canva are both SaaS
               | companies themselves. As MSFT has shown, it doesn't take
               | much for a giant to come back. I don't think Adobe is
               | particularly cash-strapped so they can weather out a
               | bunch of mistakes/internal realignment.
        
               | maxerickson wrote:
               | Their financials have done great since they switched.
               | Strong growth in revenue, gross profit and net income.
        
               | vendiddy wrote:
               | This may be short-term growth at the expense of long-term
               | sustainability.
               | 
               | The younger generation will reach for the more affordable
               | options like Figma, Sketch, Canva. Everyone will know how
               | to use these tools a lot better so this these will become
               | the new standards in the workplace.
        
               | vlovich123 wrote:
               | Right. I was explicitly responding to OPs claim that SaaS
               | lacks long term sustainability because Adobe's approach
               | seems like it could kill their long-term userbase.
        
             | kitsunesoba wrote:
             | Also, as an individual having your work locked behind a
             | subscription fee is more than a little scary. For a company
             | it's no big deal to have subscription autorenew in
             | perpetuity, but individuals sometimes need to cut costs,
             | and because of that subscription fees start to look like a
             | ball and chain.
        
           | at-fates-hands wrote:
           | >> $600 a year isn't expensive for software for a US
           | professional worker.
           | 
           | Let's be crystal clear here.
           | 
           | $600 is the subscription for ALL of the Adobe Apps. That
           | means you're paying $600 for what? 15-20 different apps? That
           | means you're averaging around $40 per app. Which is roughly
           | the same cost per month as other competitors products. Adobe
           | XD is $9.99/month which is the same cost as Sketch $99/year
           | and has more functionality then Sketch. If you toss in the
           | additional $8/month for InVision, then XD is now cheaper. A
           | lot of orgs like having one vendor for all of those apps as
           | opposed to having multiple subs for several different
           | companies.
           | 
           | I'm no Adobe apologist, but let's make sure when people are
           | tossing around the $600 cost, we're comparing apples to
           | apples. You can hack on them for their lack luster customer
           | support, new versions not working on newer PC's and
           | completely ignoring Linux users - but arguing about price?
           | Not really a good enough reason not to use them in my
           | opinion. Over the past few years, the newer apps they've come
           | out with, they're keeping their pricing competitive: XD vs
           | Sketch/InVision vs Figma.
           | 
           | Their pricing has also slowly come down as more competitors
           | come into the market. I agree, I don't see them declining,
           | they just need to stay competitive now that they are a number
           | of legit products to compete with several of their products.
        
           | mox1 wrote:
           | I think the better way to look at it: Is $600 / year /
           | employee enough of an incentive for competitors to step up?
           | 
           | I think lots of software companies( and entrepreneurs) are
           | seeing Adobe's revenue stream and asking "Whats the moat?,
           | What's stopping us from building the top 5-10 Adobe features
           | and charging $300 / year?"
           | 
           | It would seem that Adobe doesn't have much of a moat and that
           | perhaps their software will be commoditized as we move
           | forward.
        
           | bdcravens wrote:
           | There are plenty of "US professional workers" who do not need
           | all of Photoshop's functionality. I've found Pixelmator meets
           | all of my needs, for a one time purchase of less than $40.
           | The moment that changes, I can purchase Photoshop; doing so
           | now would be a premature optimization. I believe many still
           | use Adobe products merely because they accepted that as a
           | default.
        
             | coldcode wrote:
             | I use Affinity Photo, and previously used Pixelmator; I
             | don't miss any of Adobe's overpriced products.
        
             | maxerickson wrote:
             | _I believe many still use Adobe products merely because
             | they accepted that as a default._
             | 
             | This supports the notion that it isn't particularly
             | expensive!
             | 
             | I didn't say "it's the cheapest" or "it's the best value",
             | I said it wasn't expensive, and qualified the remark with a
             | statement about the group of users I believe that Adobe
             | targets.
             | 
             | People are replying that they think it's a bad decision to
             | ignore user acquisition from less expensive licensing
             | options, but that is separate from whether Adobe is having
             | any trouble finding users (they appear to be printing
             | money).
        
               | bdcravens wrote:
               | There's plenty of power users, but I think Adobe makes
               | plenty of money off of users who don't need the
               | product(s), but don't seek lower priced alternatives out
               | of ignorance or apathy. The same could be said of things
               | like computers and fitness equipment.
        
           | selfhoster11 wrote:
           | I am so glad that only US-based professional workers are
           | considered worthy of playing with Big Boys' Toys like Adobe
           | products. /s
        
             | maxerickson wrote:
             | I'm not sure why you are being sarcastic about how a mega-
             | corp approaches business decisions. Of course they do what
             | makes the most money.
             | 
             | Part of my point is that people would do well to consider
             | how Adobe approaches the situation before they expend a
             | bunch of emotional energy wishing it were otherwise.
        
               | selfhoster11 wrote:
               | That's not the point. The point is that Adobe are being
               | extractive assholes, and they know it. Setting the price
               | point this high basically communicates that they consider
               | anyone unable to pay this much a pleb, where all of their
               | competitors don't. This is quite insulting, considering
               | that we're talking about a graphic manipulation program
               | rather than some hyper-specialised piece of enterprise
               | financial markets software that only a few can use to its
               | fullest.
        
               | Nkuna wrote:
               | > Of course they do what makes the most money.
               | 
               | Launching features on iOS/macOS first is a business
               | decision that makes the most money (probably) but it's
               | this very reason I slowly started replacing Adobe
               | software.
               | 
               | Adobe XD, especially in the beginning, would leave
               | Android and Windows users in a lurch focusing their
               | efforts primarily on Mac/iPhone users.
               | 
               | For instance, real time mobile preview via USB (MISSION
               | CRITICAL!!!!!), a feature requested December 16, 2016 1
               | was implemented on iOS on February 04, 2019. Worse still,
               | this feature works on iDevices but only with a Mac. As of
               | last December when I last checked, this was still not
               | possible on Windows for either mobile platforms.
               | 
               | Sure, as late as 2009, users were evenly split between
               | Mac and Windows. Prior, it was more Mac users. It has
               | since changed with majority of Adobe users on Windows. 2
               | So this steadfast commitment to Apple users makes no
               | sense when the majority of your users are on Windows!
               | 
               | Switched to Figma once I started using Linux as my daily
               | driver.
               | 
               | 1. https://adobexd.uservoice.com/forums/353007-adobe-xd-
               | feature...
               | 
               | 2. https://community.adobe.com/t5/photoshop/adobe-cc-os-
               | market-...
        
           | ska wrote:
           | > $600 a year isn't expensive for software for a US
           | professional worker.
           | 
           | It's expensive for what a lot of those workers use it for. In
           | the pre-SAAS days, companies would handle this by having an
           | few license and not necessarily following the upgrade churn.
           | 
           | Going SAAS only "solved" that for Adobe, but disgruntled that
           | user base that is now no longer served. This obviously
           | creates market room.
           | 
           | $600 is nothing for a worker who is going to be in a software
           | an appreciable part of every week. When it's $600 here, $300
           | there, $1000 here for stuff they only use a few times a
           | month? Not a good deal.
        
             | dylan604 wrote:
             | >but disgruntled that user base
             | 
             | The user base that is disgruntled are the ones that would
             | have been using the cracked versions anyways, so there's no
             | monetary loss to adobe at all in that regard.
             | 
             | I get being a poor student that can't afford the software
             | that you eventually need to know how to use. I grew up
             | learning Adobe products from those cracked versions.
             | However, now that I'm a working stiff, I pay for my
             | software. I can't think of the last time I used a cracked
             | version. Everyone has to start somewhere. Adobe now gives
             | full version access via trials for 30-days.
        
               | Nkuna wrote:
               | Trial period was shortened to a week in May 2016. See
               | https://prodesigntools.com/adobe-cc-7-day-free-
               | trials.html
        
               | ska wrote:
               | > The user base that is disgruntled are the ones that
               | would have been using the cracked versions anyways,
               | 
               | I disagree; I think I correctly identified a user base of
               | corporations and users who would much rather do things
               | right, but don't have 600/yr/user of need. Currently they
               | are paying adobe subscriptions, or juggling free trials.
               | If someone offers them good-enough software for
               | significantly less, they won't think twice about jumping.
               | 
               | This is separate from the issues of students etc. using
               | cracked or 'educational' versions. Some of them may not
               | like the subscription only approach, but as you say that
               | isn't a real impact to bottom line because they would
               | never buy it.
        
           | steve_adams_86 wrote:
           | Agreed, it seemed outrageous to me 10 years ago but I believe
           | now that Adobe simply focused on a certain segment. I wasn't
           | in it. But that's just it; I had very little money, and I was
           | mad that they'd excluded me. But of course they'd exclude me,
           | haha.
        
             | ipaddr wrote:
             | You were never their target. But there were people thinking
             | about you.
             | 
             | The cracked adobe products from 10 years ago provide most
             | of the functionality the new subscription does at a big
             | discount.
             | 
             | In a way those warez (sp) crackers cared about you more
             | than adobe ever did.
        
           | mrj wrote:
           | But that's a ton of cost for something you don't use often or
           | if you're just starting out. That price tag eliminates the
           | low end on-ramp into the products. They moved away from
           | perpetual licenses and raised prices, which ensured there was
           | room for competitors with a lower initial price and "good
           | enough" quality.
        
           | ipaddr wrote:
           | 600 dollars a year is a huge amount for a software product.
           | If that was their enterprise/seat pricing you may have a
           | point but this is the standard price for everyone.
        
           | kradeelav wrote:
           | $600 is larger than most comic cover commissions (source:
           | have been paid to do them), and unfortunately Photoshop is
           | still a standard in many tangential industries that pay far
           | below the minimum I strongly suspect that you assume for many
           | (corporate) graphic designers.
           | 
           | I started creating graphics in high school on the Gimp, which
           | was a natural transition to a (gifted) copy of PSCS2, and
           | I've been using my college version of CS5 ever since
           | afterwards. That route to graphic design would've never
           | happened at their current prices. They're burning a whole
           | generation of designers.
        
             | egypturnash wrote:
             | Fifty bucks a month for the whole suite is half of one page
             | of comics posted to my Patreon. And my Patreon is pretty
             | tiny.
             | 
             | Fifty bucks a month is less than I charge for one single-
             | character flat color commission, which is something I can
             | do in an hour or two.
             | 
             | I am not at all surprised that most comic cover gigs pay
             | like shit. Comics generally pay like shit.
             | 
             | And all that said I sure did pirate Illustrator for a
             | decade until I was at the point where paying the full
             | subscription was the easiest route. If I was a broke
             | student now I'd probably be getting into Affinity Designer
             | instead of Illustrator.
        
           | bluefirebrand wrote:
           | The problem is the kind of work that Adobe's tools are used
           | for. Designers, video editors, artists, illustrators, etc.
           | These are all careers that people get into by having a strong
           | portfolio of prior work, which usually requires them to make
           | stuff outside of professional work. So they need tools for
           | personal use to get hired. Then when they start working they
           | are going to want to use the tools they are familiar with.
           | 
           | That absolutely has the result of eating into Adobe's bottom
           | line. Even big companies that can easily afford Adobe's
           | prices aren't going to pay them if their employees don't even
           | want to use the software.
        
           | ncpa-cpl wrote:
           | One thing I don't like about Adobe is that they set the same
           | price for high and low income countries.
           | 
           | For many people and companies in my region their license is
           | unafordable.
           | 
           | Other companies that offer subscription based es services,
           | like Microsoft, Spotify, Disney, several antivirus vendors
           | offer lower prices.
           | 
           | I mean, I could afford the student price, but not the
           | commercial price of their subscription .
        
           | TrevorJ wrote:
           | For every freelancer who sits in an Adobe product 40 hours a
           | week, there's many who need an Adobe product for a couple
           | hours every few months. For these people, it's a pretty
           | terrible deal, and feels more alike a tax, or rent-seeking
           | than it does like paying for a useful service.
        
             | dylan604 wrote:
             | use it for one month. stop paying for it. pay for it again
             | the next month you need it. stop paying for it.
        
               | visarga wrote:
               | frictionless process, smooth as butter
        
               | dylan604 wrote:
               | How is it any different than renting a car, or a hotel,
               | or any other various things one might rent? There's just
               | this illusive concept people seem to have of owning
               | software. This kind of model would have had me as a legit
               | paying Adobe customer way back when I did "borrow" their
               | software. I never had enough money to buy a >$1k bit of
               | software for a couple of things, but I could have found
               | $50 (maybe closer to $60 if not doing 12 months??) for a
               | month's legit use of the software for a random freelance
               | gig
        
               | dthul wrote:
               | But Adobe doesn't make it easy to pay for it one month
               | and don't pay for it the next. Their site uses dark
               | patterns which make you choose yearly subscriptions
               | instead of monthly (happened to me even though I thought
               | I had a monthly subscription) and terminating it is a
               | whole ordeal with several steps.
        
               | mortenjorck wrote:
               | Adobe sells access to Creative Suite in one-year
               | increments exclusively. You can opt to _pay_ monthly, but
               | with a minimum one-year commitment.
        
               | TrevorJ wrote:
               | I fail to see how this isn't objectively worse than
               | purchasing software outright.
        
             | nerfhammer wrote:
             | this. Subscription software models extract more money from
             | the pro market but cut out the casual market completely.
        
             | thendrill wrote:
             | This exactly. I am not asking my employer to spend so much
             | money on something I am not using for free in my free time.
        
               | mattkrause wrote:
               | Subscriptions are also tricky to "purchase(?)" at some
               | places.
               | 
               | I'm pretty sure I'm not actually allowed to charge them
               | to a grant.
        
               | ncpa-cpl wrote:
               | I tried buying a student discount subscription in my
               | country and I could never finish the process.
               | 
               | I then contacted two local partners and none of them
               | allowed me to buy the license as a student. One said that
               | the student discount did not exist, and the other one
               | siad thst my University had to buy it for me.
        
           | chrischen wrote:
           | Professionals use an assortment of tools, maybe one of which
           | may be Photoshop. I would agree if your hypothetical
           | processional only used and needed Photoshop.
        
           | danShumway wrote:
           | Yes and no. People become professionals using tools that
           | they're familiar with.
           | 
           | 600$ a year for an industry standard that makes a person
           | productive isn't a lot. But what happens when 50% of your
           | workforce is using a different tool that they're more
           | comfortable with because they've already invested 5-10 years
           | into learning it?
           | 
           | It's not expensive for a productivity boost _once_ you 're a
           | professional. The question is, if you are a professional, and
           | you're just now getting to the point where you can afford to
           | _start_ using Adobe tools, are they so much better than the
           | tools you 've been using your entire life that they're still
           | worth $600 a month? Will they still provide a productivity
           | boost that justifies their cost if they're not an industry
           | standard anymore?
           | 
           | Right now, Adobe products are still at least arguably (if not
           | obviously) an industry standard. But when we talk about a
           | market decline, a current decline in hobbyist usage may
           | signal a heavy future decline in the professional market.
           | It's not necessarily the case that they're completely
           | separate from each other.
        
           | OscarTheGrinch wrote:
           | I respectfully disagree. $600 USD per worker, per year is a
           | massive expense for a small to medium firm, and those rates
           | will only rise in the future. In my country at today's
           | exchange it's more like $830 per user per year! I much
           | preferred the model of paying once and owning a copy of the
           | software.
           | 
           | Sure you get updates now, Adobe was very bad at even basic
           | patching before the CC era, they offer features that no one I
           | know is requesting. It's like a fishmonger backing up the van
           | and dumping a bunch of fish you don't need then billing you
           | every month.
           | 
           | So bring on the competitors. I'm a big fan of Sketch on the
           | Mac.
        
             | rmah wrote:
             | Massive? Oh come on, $600 is the cost of a moderately
             | expensive chair.
        
               | KaiserPro wrote:
               | Chairs are not replaced every year, plus that capital
               | expenditure, not opex.
               | 
               | For a design house, licensing is not an insignificant
               | cost of business. Its justifiable because thats the
               | fastest tool for their workforce.
               | 
               | for a small company without a design team, it probably
               | makes sense to just use the cheap/free stuff and style it
               | out.
        
               | andreilys wrote:
               | Or you can pay a one time $99 fee for Sketch which in
               | most cases has all you need.
               | 
               | I took that route and haven't missed Adobe at all.
        
               | Nkuna wrote:
               | Not all designers (creative work really) work on Macs!
        
               | wongarsu wrote:
               | A chair lasts 10-15 years, so it's more like $40-60/year.
               | $600/year chairs are pretty much the best chairs you can
               | buy for money.
        
               | OscarTheGrinch wrote:
               | A chair will last many years, lets say 5, so amortised we
               | are talking about a $830 x 5 = $4150 chair for every
               | user.
               | 
               | That's massive in my book. Subscription software is a
               | scam.
        
               | bluefirebrand wrote:
               | Go try and get your employer to buy you a new chair. In
               | most places, that is like pulling teeth
        
               | ipaddr wrote:
               | I managed to get a new chair once. It took an ergonomics
               | expert visit. Everyone was filled with envy from vp's
               | down the line. In the end management pushed me into full
               | time remote so they could take the chair.
               | 
               | And it wasn't even $600.00
        
               | bluefirebrand wrote:
               | It is frankly amazing to much how much office politics
               | wind up revolving around chairs in some places.
        
             | maxerickson wrote:
             | I was pretty specific about what I said. In the US it's $15
             | dollars a week for the software and $1000+ a week for the
             | user. It's not a big cost if the software provides that
             | individual with much value.
             | 
             | Sure, they are clearly ceding a chunk of the market to
             | other companies. I don't think it's obvious that this is a
             | bad business decision...
        
               | TrevorJ wrote:
               | Relative to buying software outright, yes, it's a big
               | cost. Any it's also annoying. You don't own the software,
               | which ends up effecting you negatively in a myriad of
               | small ways.
        
               | dylan604 wrote:
               | This argument is always brought out like a standard
               | bearer. Adobe software was NEVER a buy it once, own it
               | for life. Sure, that particular version, maybe. But
               | nobody stays on that version forever. Pre-subscription
               | days to CS bundles, the bundles were $1200-$1500USD. They
               | would release a new version of software each year, and
               | they would charge $600USD for the upgrade. So, your $1200
               | in, plus an annual $600 in upgrades. Pre CS bundles, it
               | was $800 for Photoshop alone. Premiere was even more.
        
               | wdb wrote:
               | Yes, but you could skip a version easily in the old days!
        
               | dylan604 wrote:
               | If you worked alone that might have worked.
               | Sending/receiving files from someone with newer versions
               | caused problems. I suffered through this once when doing
               | 32page magazine layouts, and I was a version behind the
               | printer. That experience alone convinced me to upgrade.
        
               | wdb wrote:
               | I always just send a PDF or IDML file to the printer. So
               | far that worked out well
        
               | mattkevan wrote:
               | In my experience the printer was always a good few
               | releases behind the current version. No-one wanted to
               | upgrade unless they absolutely had to. The switch to
               | InDesign from Quark was particularly drawn-out, and even
               | then no one took Quark 5 files.
               | 
               | It's very different now it's all done by PDF - as long as
               | it's formatted correctly it doesn't matter what program
               | created it or how old it was.
        
               | Nkuna wrote:
               | You'd send InDesign files to the printer? Why when there
               | are various export formats printers accept..?
        
               | dylan604 wrote:
               | Going further back to Aldus Pagemaker. Plus, I come from
               | a time of Quark and SyQuest drives to move data around.
               | Things were different in the stone ages. PDFs were not a
               | thing people used.
        
               | [deleted]
        
               | OscarTheGrinch wrote:
               | Yes, not to mention the inevitable downtime when some
               | cloud service can't authenticate. Not an improvement on
               | working with local software.
        
             | mc32 wrote:
             | If the moderately paid person is inefficient or
             | unproductive because they don't have a $600 piece of
             | software, management is egregiously misguided about where
             | to spend money. I mean if an add'l $600 spent on a position
             | or role is the balance between being profitable and
             | bankruptcy then something is seriously wrong in that
             | company.
             | 
             | Sure they can have the user use a $0 piece of SW, but if
             | it's costing more than $50 a month in productivity via
             | frustration, unfamiliarity or shortcoming (90% of the value
             | at $0), Thats misuse of that person's talent and
             | detrimental to the success of the company.
        
               | ipaddr wrote:
               | If $600.00 a year is peanuts to your company I would
               | invite them to send me $600 dollars a year.
               | 
               | It is not like $600 dollars is going to bankrupt your
               | company. Their would be something seriously wrong if your
               | company couldn't send me the money.
        
               | Nkuna wrote:
               | The idea is you're spending $600 to use software that
               | directly or indirectly contributes to the co's revenue.
               | If you do it right, you make that $600 back and then
               | some.
        
               | cglace wrote:
               | I have a hard time seeing how sending you $600 has
               | anything to do with the productivity of a tool. Most
               | people design PCBs using Altium which is $10,000 per
               | license. Are you saying companies should send you 10k
               | because they could use Eagle instead?
        
               | sokoloff wrote:
               | I wonder the number of PCBs designed with Altium ($$$$),
               | Eagle ($$), and KiCAD ($0).
        
               | ipaddr wrote:
               | $600 is a budget item that will be available next year to
               | spend. If you never expense me you will never create the
               | budget room for when you really need it.
               | 
               | If the size of your company allows for $10,000 software
               | purchases I would expense me for 2 copies. Next year you
               | can use that budget for post covid grow.
        
               | mc32 wrote:
               | It depends on that $600's ROI. Are you going to make it
               | worth it, the user productive or contribute to the goals
               | of the company?
        
               | ipaddr wrote:
               | The idea is to pay me today to create budget room for you
               | in the future for when you need that budget. By paying me
               | $600 you create a budget increase that carries forward
               | annually. Simply pay me yearly until you are ready to
               | spend your free $600 budget.
        
             | [deleted]
        
         | usaphp wrote:
         | > very expensive subscription model which has resulted in
         | people seeking out alternatives
         | 
         | I disagree, from my own experience and people I know in graphic
         | design field, Adobe products just feel clunky and unintuitive.
         | First time I've tried Sketch, I was blown away by how simple
         | and intuitive the interface is and I would not mind paying the
         | same or more for Sketch compared to Adobe suite.
         | 
         | The goal of software is to make me work faster and more
         | efficient, if 2x more expensive software makes me work 3x
         | faster - it's always worth the price.
        
           | deltron3030 wrote:
           | Sketch is focused on UI design, it's more specialized tool
           | than e.g. Photoshop. Of course you're able to design faster
           | and more streamlined in it than in a tool that was repurposed
           | for the job.
        
         | dharma1 wrote:
         | I'm with you. I use Figma for all UI/UX work, Resolve for
         | editing/grading but still reach for AE for motion graphics and
         | some video things. Even though After Effects is super slow and
         | doesn't seem to get much faster with newer CPUs/GPUs, there's
         | nothing else that comes close. Maybe Fusion in Resolve if
         | Blackmagic spent enough development effort on it.
         | 
         | Having said that, I think Adobe can still continue to grow with
         | the overall digital/creative market growth, even if they are
         | losing market share on a couple of the flagship products. They
         | have some enterprise cloud software and I guess the
         | photography/print design/illustration users are still there.
        
         | burlesona wrote:
         | Just as a counter point, when the first CS subscription came
         | out it allowed me to use Photoshop and Illustrator legally for
         | $30 or so for a month at a time on an as-needed basis (I didn't
         | always need it), when the alternative was to pay like $1k up
         | front (I don't remember exactly). As a bootstrapped and low
         | income person at the time this made it possible for me to
         | access the software when I otherwise couldn't have. So, it's
         | not exclusively a bad thing.
        
           | dekerta wrote:
           | That's fair, but it's terrible for people like me. I hate not
           | being able to own my desktop software.
           | 
           | I'm a hobbyist photographer, and I use Lightroom quite a bit.
           | I purchased Lightroom 4.0 back in 2013, and it has been worth
           | every penny, but now I'm stuck on version 4.0 forever because
           | I refuse to pay a never-ending monthly fee for software that
           | I use as an amateur.
           | 
           | I use Darktable now. It's an excellent open-source
           | competitor, but it's not as good as Lightroom. I would gladly
           | pay a few hundred dollars to buy a perpetual license for a
           | new version.
        
             | dylan604 wrote:
             | Would 4.0 even run on modern OS? 32bit vs 64bit
             | considerations. Hooks into graphics libraries in OS changes
             | as well. No hardware acceleration in debayering RAW, etc.
             | There have been a lot a lot a lot of changes since
             | perpetual licensed versions of software that nobody would
             | be happy sticking with just for license sake.
        
               | dekerta wrote:
               | Yes it runs fine on Windows 10. Version 4 came out in
               | 2012. Old, but not ancient by any means.
               | 
               | Edit: I mispoke, I'm using version 4.4.1. Not sure, how
               | different that is from 4.0
        
               | dylan604 wrote:
               | Pretty sure you would not be able to on macOS. While not
               | your problem, it could be for others.
        
       | whall6 wrote:
       | Let's not forget the hell you go through when uninstalling Adobe
       | products
        
         | sumnole wrote:
         | Is it still next to impossible to cancel? It's been a while
         | (I'm now a happy Affinity customer) but they had no self
         | service cancellation and their offshore customer service team
         | gave me the run around for days, at one point lying to me about
         | deactivating my subscription when they hadn't.
        
           | omnimus wrote:
           | Still the same. Also the license is not monthly as they try
           | to show. Its auto extending annual contract that you pay
           | month by month and if you want to cancel you have to pay rest
           | of that contract.
        
       | kgraves wrote:
       | Isn't this just a classic case of unbundling[0], as to which
       | Figma and Canva are just unbundling Adobe products.
       | 
       | Come to think of it, I also think the reverse will happen when
       | people realise that using multiple tools in concert will cause
       | friction and then some customers revert to a 'bundled' service
       | with their needs accommodated in just one service/program.
       | 
       | Hopefully Figma, Canva and many others like them don't not get
       | ironically acquired by Adobe and the like.
       | 
       | [0] https://stratechery.com/outline/bundling-and-unbundling/
        
         | macando wrote:
         | Sketch unbundled Photoshop, while Figma offered something
         | Photoshop never had - collaboration.
         | 
         | Sketch changes how designers work, while Figma do that equally
         | well + it changes how _teams_ work.
        
       | lavrton wrote:
       | Taking the chance, I am working on JavaScript SDK to make canva-
       | like design editors: https://polotno.dev/. Will be useful if you
       | want to make a similar tool on your website.
       | 
       | There is also https://studio.polotno.dev/ product that as
       | positioned as canva alternative without signups or paywalls. Not
       | as good as canva yet, but it is in progress.
        
       | davidgh wrote:
       | Feels like classic Innovator's Dilemma [1]. Adobe's incumbent
       | bread-winning products do not allow them to internally develop
       | less expensive alternatives that would actively erode revenue
       | from the legacy products. So outside companies do it instead.
       | 
       | 1. https://en.m.wikipedia.org/wiki/The_Innovator%27s_Dilemma
        
         | andybak wrote:
         | There's more going on here. Figma targets collaboration. Canva
         | tackles ease of use. Nothing was stopping Adobe improving in
         | that department.
         | 
         | Photoshop already has a cheap monthly subscription. Why not do
         | a similar price point with a new collaboration and ease of use
         | layer slapped on Illustrator?
        
           | staysaasy wrote:
           | The main thing that was stopping them from improving in the
           | collaboration / usability department was the fact that
           | Adobe's products are extremely comprehensive - that's how
           | they differentiate. But that comprehensiveness comes at the
           | expense of complexity, makes it harder to have a really tight
           | interface and add things like collaboration features.
           | 
           | The comprehensiveness is what allowed them to win in the
           | enterprise, but it came at a high price. If Figma wants to
           | become an enterprise solution they'll probably end up getting
           | really complex too.
        
             | wongarsu wrote:
             | Comprehensiveness is one of Adobe's differentiators, the
             | other is specialised products that seamlessly interoperate.
             | Illustrator is "Photoshop, but focus on vectors", InDesign
             | is "Illustrator but for page design", Animate is
             | "Illustrator, but for animations", Aftereffects is "animate
             | but for video". All of them seamlessly interchange files
             | with each other.
             | 
             | Adding tools with the sole purpose to give a less powerful,
             | more intuitive interface would have fit perfectly into the
             | Adobe ecosystem.
        
               | omnimus wrote:
               | Well Adobe products in reality interoperate very badly.
               | It's very apparent Indesign, Illustrator, AE used to be
               | made by different companies and they have different
               | codebases.
               | 
               | For example if you want to import some vector shape from
               | Illu to either Indesign or AE... its pretty complicated.
               | Especially if you need to be able to make edits after the
               | import (like animate the shape or change colors). Or if
               | you want to copy text boxes? Forget it.
               | 
               | This is obvious when you compare it to Affinity suite
               | where not only you can copy anything around but you can
               | instantly switch from one app to other inside the apps.
               | Switching is then more like "vector mode", "pixel mode"
               | and "layout mode". It all works much better and faster.
        
           | wlesieutre wrote:
           | Cheap is relative, would I rather have Photoshop for 2.5
           | months or a permanent license of Affinity Photo?
           | 
           | I'm taking into account a current 50% discount, but I think
           | that's fair since Adobe products no longer go on sale.
           | 
           | But even without the sale, it's 5 months of Photoshop versus
           | a permanent license.
        
           | mc10 wrote:
           | Collaboration is pretty difficult to retrofit onto an
           | existing product. A collaborative text editor like Google
           | Docs needs to be designed for that purpose in mind, and the
           | state-of-the-art techniques (CRDTs and OT) are still
           | undergoing active research. See also the xi-editor
           | retrospective: https://raphlinus.github.io/xi/2020/06/27/xi-
           | retrospective.h...
           | 
           | I imagine Figma, being built around CRDTs and a web platform,
           | probably had a number of intentional design differences from
           | Photoshop etc.
        
         | ignoramous wrote:
         | Reminds me of another classic Innovator's Dilemma to have
         | panned out with Google and Y! guarding their web-scale
         | infrastructure from the outside world even as AWS was running
         | away with IaaS.
         | 
         | https://gigaom.com/2007/12/04/google-infrastructure/
        
         | wwweston wrote:
         | They can always buy outside companies and kill their competing
         | products, right?
         | 
         | Maybe that's just my bitterness talking as someone who really
         | liked Fireworks for screen design work, and think it fell prey
         | to the dilemma between it and Photoshop.
         | 
         | (I'm still using FW, but that won't be an option on macOS once
         | Mojave stops getting updates.)
        
       | open-source-ux wrote:
       | Another app that has captured "mindshare" among artists and
       | designers is Procreate - a digital painting app for the iPad.
       | It's leapt over Adobe to dominate the digital painting space on
       | the iPad. Adobe is playing catch-up with their late-to-market
       | rival painting app Fresco.
       | 
       | However, to keep things in perspective, usage of Adobe's apps
       | still dominate the creative industries. That grip shows no sign
       | of loosening. Just the volume of tutorials for Photoshop alone is
       | humongous.
       | 
       | What the likes of Procreate, Sketch, Figma, and Affinty show is
       | that you can carve a profitable space in the design and graphics
       | field and succeed even when that field is dominated by a behemoth
       | like Adobe. It's also refreshing to see rivals rethink the way of
       | accomplishing design tasks. A lot of Adobe apps have accrued so
       | much clunky UI interactions and lack the fresh ideas from some of
       | their rivals.
        
         | ansgri wrote:
         | Procreate is awesome! I don't even paint but use it often
         | enough for quick sketching of diagrams or simple image editing.
         | I have the Adobe subscription and use Lightroom a lot, but
         | Photoshop feels like a heavy machinery better fit for the PC
         | when you want complex editing.
         | 
         | Aside, I've learned Photoshop around 7th version (not CS), and
         | was really impressed by modern capabilities -- they support
         | nondestructive editing workflow for almost everything!
        
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