[HN Gopher] Evaluating Modest SaaS Business Ideas
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       Evaluating Modest SaaS Business Ideas
        
       Author : DanHulton
       Score  : 164 points
       Date   : 2021-04-10 18:02 UTC (4 hours ago)
        
 (HTM) web link (greaterdanorequalto.com)
 (TXT) w3m dump (greaterdanorequalto.com)
        
       | 1cvmask wrote:
       | All seem like reasonable points. But the real test is the ability
       | to survive the first couple of years and get paying customers.
        
         | DanHulton wrote:
         | Oh absolutely. These are questions to hopefully find an idea
         | that lets you do that, or at least exclude ones that don't.
        
       | lpolovets wrote:
       | This is an excellent list. FWIW these questions overlap a lot
       | with questions VCs will ask if you decide to go the venture-
       | backed route. (Source: I'm a VC.)
       | 
       | A product can still find success even if there isn't a great
       | answer to "is there a moat?" or "is the person who benefits also
       | the one who pays?" -- but the road is a lot harder.
        
         | algo_trader wrote:
         | What is your typical "moat perception" of a Uber-for-X SaaS
         | pitch.
         | 
         | Yes, brand and reputation and credit card details and scale
         | advantages and first mover.
         | 
         | But are these a "moat" or just "stickiness" factors?
        
           | lpolovets wrote:
           | I view those more as stickiness than as moats. They help you
           | retain existing customers but don't make the product more
           | valuable for new customers.
           | 
           | Scale advantages are the exception. If the costs of your
           | product or service drop dramatically with scale, then you can
           | lower prices to a level where you still make a profit but
           | competitors can't compete.
           | 
           | The complicated most is the logistics network. That is
           | definitely a moat against new entrants, but not against large
           | existing logistics networks like Uber or DoorDash.
        
       | figbert wrote:
       | > Alternatively, if you run an Internet Of Things company that
       | locks and unlocks doors over an API, if that API goes down,
       | people could be locked out of their houses during emergencies!
       | 
       | Alternatively, don't develop an IoT door lock that will lock
       | people out of their houses if the intern accidentally fucks up in
       | production.
        
         | sokoloff wrote:
         | But how else could we make it LaaS (locks as a service) with a
         | monthly subscription?
        
       | senko wrote:
       | > Is downtime a life-or-death emergency?
       | 
       | This is a big one, after you get your project off the ground.
       | 
       | In my last startup, downtime of a few minutes led to torrents of
       | emails and customer complaints, as the service was time
       | sensitive.
       | 
       | This was easily the most stressful part of the job.
        
       | simonbarker87 wrote:
       | Great list, I'm currently trying to better focus my side project
       | time one things that can be viable businesses so I can het back
       | to running my own thing again and this is getting bookmarked to
       | come back to for every idea.
        
       | macando wrote:
       | The most important part:
       | 
       |  _Finding a customer category that regularly spends money on the
       | kind of software you 're intending to build can make it
       | signficantly easier to actually sell them software._
       | 
       | Go to Capterra or G2 and read what actual paying customers say
       | about your competitors and other SaaS products. It's eye-opening.
        
         | enraged_camel wrote:
         | Not really. Most of those reviews are paid reviews these days,
         | and you can't tell the real ones from the fake ones. I know
         | because at my previous job the marketing team was responsible
         | for "encouraging" customers to leave positive reviews by
         | offering them various incentives and discounts. Resulting
         | reviews were often times the total opposite of reality.
        
           | macando wrote:
           | Partially true. It takes some time to learn how to spot
           | genuine reviews.
           | 
           | However, even in the "encouraged" reviews you can still
           | discover what problems people solve with certain class of
           | tools and how much money they're ready to pay for them.
        
           | jokethrowaway wrote:
           | Can confirm, I did a few paid reviews (until the reward was
           | greater than the time spent).
           | 
           | I wrote genuine thoughts on the product but given it has been
           | offered to me and not someone else, there is a clear
           | selection bias.
        
       | yoshyosh wrote:
       | This is a really good post, how long have you been doing this for
       | Dan? Look forward to seeing what you make next
        
         | DanHulton wrote:
         | Thanks! I've been building Nodewood in my spare time for the
         | past couple years, but I've been keeping my hand in the
         | bootstrapping community for about a decade now. I have a pretty
         | solid history of _not_ considering these questions before
         | launching something that seemed like a fun idea, so I figured I
         | may as well share this and see if I can help others learn from
         | my mistakes. =)
        
       | searchableguy wrote:
       | This is a good list of questions to evaluate. I am currently
       | struggling with finding customers for something I hacked together
       | to solve my personal problem.
       | 
       | A discord bot which warns users when they share links to pirated
       | site and remove it. (I moderate a small discord server).
       | 
       | I extracted the API part and put it on rapid API to see if there
       | is any interest because I have little idea where to look for
       | customers and how to talk to them.
       | 
       | https://rapidapi.com/searchableland-no-piracy-team/api/pirac...
       | 
       | I have also been looking for alternatives. I searched for them
       | before but nothing came up so I had to build a list and
       | heuristics myself. Maybe there isn't much of a need otherwise I
       | would find a product.
        
         | kayhi wrote:
         | How much time, money or reputation does it contribute to a
         | channel?
        
         | DanHulton wrote:
         | Yeah, if you don't find any competition, that's usually not a
         | great thing. The world being as big as it is, you're _probably_
         | not the first person to think of this particular idea, and it's
         | _usually_ that there's not a market for it.
         | 
         | That said, maybe this is an idea you can niche _up_ with?
         | Instead of just one form of moderation, could you take the
         | basic tech and use it to moderate a whole bunch of nasties that
         | admins don't want to waste time dealing with? You'll want to
         | make sure that the a _paying_ market exists for such tools
         | first, obviously, but it's a potential option.
        
           | mpoteat wrote:
           | Agree. A one off tool that detects pirated links seems odd to
           | pay for.
           | 
           | Either a monolithic tool for handling moderation automation
           | in general seems good, or better yet a marketplace where I
           | can buy automation plugins for Discord in general, both for
           | moderation as well as other administrative or entertainment
           | tasks.
        
           | fbelzile wrote:
           | It's easy nowadays to throw up a quick slash page with some
           | SEO friendly pages to gauge market demand. Have an email wait
           | list and if it gets large, you'll conveniently have the email
           | of your first clients.
        
         | 1123581321 wrote:
         | Maybe you could get an MPAA grant to develop it further. :)
         | 
         | Most problems with links on Discord are solved with a gradual
         | expansion of new user permissions.
        
         | luto wrote:
         | Does discord punish servers, which share pirated content?
        
       | cloudking wrote:
       | These are good questions to evaluate, as the author points out
       | there is no "right" way to do this. Making sure your idea solves
       | real customers problems that align with your personal values and
       | goals makes sense to me. Another tool I like to use in this phase
       | is the Business Model Canvas, it makes you think about the
       | business side, giving you a clear overview of your idea and the
       | avenues to turn it into a real business
       | https://en.wikipedia.org/wiki/Business_Model_Canvas
        
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