[HN Gopher] 'Whitest ever' paint reflects 98% of sunlight
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       'Whitest ever' paint reflects 98% of sunlight
        
       Author : pseudolus
       Score  : 263 points
       Date   : 2021-04-16 11:34 UTC (10 hours ago)
        
 (HTM) web link (www.bbc.com)
 (TXT) w3m dump (www.bbc.com)
        
       | Isamu wrote:
       | Combine with Vanta Black for the "greyest grey"
        
       | d33lio wrote:
       | I wonder if there's a marked disadvantage to using this on
       | aircraft? I'm curious if some form of this tech has existed for
       | decades for use on nuclear response TACAMO aircraft? Depending on
       | the frequency response, it seems like this _could_ be a horrible
       | material to coat an aircraft with, due to IR reflectivity?
       | 
       | My uncle works at Tinker AFB in Oklahoma and always used to
       | explain the different unique features of TACAMO [0] aircraft.
       | Also, on a side note, he currently has his identical job he held
       | in the air-force as a civilian and collects multiple pensions
       | (albeit, he was always my "cool engineer uncle" who bought me my
       | first soldering iron).
       | 
       | [0] - https://en.wikipedia.org/wiki/TACAMO
        
       | steele wrote:
       | and consequences!
        
       | ping_pong wrote:
       | This sounds like a waste of energy to me. I think all roofs
       | should be covered in solar power generating equipment. Reflecting
       | all that sun energy back into the air just heats up our planet,
       | better to convert that into electricity
        
         | orev wrote:
         | Light turns into heat when it is absorbed by a material.
         | Reflecting it back into the air sends it (and the heat) back
         | out into space, and since air is mostly clear it does not get
         | absorbed so doesn't "heat up the planet", at least not in any
         | significant way.
         | 
         | Sure, using the energy for solar would be nice too, but that's
         | far more expensive per square meter, so paint is a fine
         | solution that's cheap.
        
       | [deleted]
        
       | tyingq wrote:
       | I wonder how well this holds up to dust, pollen, UV, etc. At some
       | point is the difference negligible? Every white commercial roof
       | I've ever seen is much less white after some time passes.
        
         | pfdietz wrote:
         | Yes, this is my concern with things of this kind.
        
         | cosmodisk wrote:
         | The same problem is with solar panels. I believe it was a
         | project in India that struggled with sand particles covering
         | the panels way too often.
        
       | cyberlab wrote:
       | Someone needs to compile a list of all this fringe tech that I
       | see popping up in my feeds, almost daily now. I know there are
       | techpress blogs that pump out articles like this, but there
       | doesn't seem to be an authoritative compendium of such tech
       | anywhere on the net. I could curate this by hand with 3 hours of
       | free time and some Red Bull I suppose.
       | 
       | The reason I want this is because we seem to be swimming in
       | innovation, but nobody to aggregate and make sense of it all, and
       | `join-the-dots` of all this tech so we can make even bigger leaps
       | with it. Also: A lot of these articles are great, but too quickly
       | shoved into people's bookmarks and forgotten about, without any
       | real action taken on them. Put simply: we are addicted to
       | innovation, but with little action taken on this innovation!!
        
         | surfpel wrote:
         | www.sciencedaily.com is what you're looking for. This story,
         | like most others, was published there the same day the research
         | came out:
         | 
         | https://www.sciencedaily.com/releases/2020/10/201021112358.h...
         | 
         | And they have an absurd number RSS feeds for every topic too:
         | 
         | https://www.sciencedaily.com/newsfeeds.htm
        
           | aaroninsf wrote:
           | I would pay for an Axios-like native app which repackages
           | science daily for me in a very pleasant readable way.
        
         | bbaumgar wrote:
         | Would $99 + gratitude be enough to motivate you to take that
         | time? I got serious value out of this compendium [0] and have
         | been looking for more.
         | 
         | Contact info is in my profile if interested.
         | 
         | [0] https://elidourado.com/blog/notes-on-technology-2020s/
        
         | loonster wrote:
         | Custom RSS News feed?
        
         | sandworm101 wrote:
         | This is nothing new. You are just now hearing more about it
         | because of how journalism is being done online. There have
         | always been lots of revolutionary things happening in labs.
         | They are rarely ever practical, or if they are it will take
         | decades to bring to market. How many dozens of new battery
         | techs are announced as being "better than lithium ion" only to
         | disappear once everyone realized how impractical they are. Such
         | announcements were once confined to scientific journals and
         | trade mags. Now the great algorithm makes them daily news
         | bulletins right beside the Kardashian latest puppy video.
        
           | Bang2Bay wrote:
           | I understand that there are scientific discoveries which are
           | worth the investment money or otherwise. But I would prefer
           | the great algo to pick these up for me rather than which star
           | admires who.
        
           | snitch182 wrote:
           | oh yes, there was a sort of 3d memory lasered into scotch
           | tape(german tesa) rolls. They just could not make it durable.
        
             | EvanAnderson wrote:
             | I researched this a few weeks ago and commented here[1]. I
             | got a reply from someone with firsthand knowledge of the
             | work. I love HN for that kind of stuff!
             | 
             | [1] https://news.ycombinator.com/item?id=26040009
        
           | malloryerik wrote:
           | Your point clearly has merit in many cases, but paint seems
           | almost the epitome of practicality. Assuming that it could be
           | mass producible at a price similar to premium house paints I
           | can't see the problem in bringing this to market.
           | 
           | And from the article: > In the US, New York has recently
           | coated more than 10 million sq ft of rooftops white. The
           | state of California has already updated building codes to
           | promote cool roofs.
        
             | obmelvin wrote:
             | > Assuming that it could be mass producible at a price
             | similar to premium house paints I can't see the problem in
             | bringing this to market.
             | 
             | Unfortunately, that's the whole point of this little
             | discussion, right? GP is saying how many things like this,
             | yes, seem like they have merit, but at the end of the day
             | _can 't_ be produced practically outside of a lab.
        
             | kube-system wrote:
             | There are a _lot_ of practicality /implementation concerns
             | to paint other than what color it is. Just as many if not
             | more than there are for battery technologies.
             | 
             | Does the paint stick to the surface you want to paint, how
             | is it applied, what is the coverage, is it durable, does it
             | repel contaminants, can it withstand the environmental
             | conditions, is it chemically compatible with the surface,
             | it is chemically a concern for the other
             | items/humans/animals that may come in contact with, can it
             | be produced at scale, does it (and it's vehicle for
             | application) meet regulatory standards? etc...
        
               | clairity wrote:
               | one thing i've learned from doing little home improvement
               | projects over the past few years is that paint is a
               | 2-part product, primer and topcoat, and neither should be
               | skipped if you want good results. generally speaking,
               | primer sticks and seals while topcoat colors and
               | protects. this isn't made obvious in any way to the
               | novice, and big box store workers seem as ignorant about
               | it as anyone.
        
               | kube-system wrote:
               | And that's just for home improvement store paint. More
               | sophisticated painting processes, like for automobiles,
               | can be 5+ different types of coatings.
               | 
               | i.e. electroplate > primer > base > mid pearl > clear
        
               | mauvehaus wrote:
               | Depending on the application, the primer coats can
               | fulfill a couple other requirements as well:
               | 
               | If you want a really smooth topcoat, you usually want to
               | sand past what you can
               | reasonably/economically/effectively do on the substrate.
               | Some primers are formulated to sand nicely to a powder
               | (as opposed to balling up in clumps on the paper). You'll
               | see this spraying higher quality paint grade work. You
               | have to have a decent surface before you prime, but the
               | primer can really smooth it out for the topcoat.
               | 
               | If you're finishing pine with knots in it, you'll want a
               | primer that will seal the knots, otherwise the pitch will
               | eventually bleed through and discolor the topcoat.
               | Shellac excels at this.
               | 
               | Shellac is also outstanding as a sanding sealer. You can
               | use that in a couple of ways: to fill the pores in the
               | wood so they don't get full of sanding dust (which can be
               | key if you have inlay of strongly contrasting woods), or
               | to stiffen the fibers of softer woods so you can get a
               | better/smoother sanded surface for the next steps in the
               | finishing schedule.
               | 
               | Shellac is also often used as a barrier coat between
               | otherwise incompatible finishes or when you have a
               | relatively fragile stain layer. If you're putting an oil
               | based finish over an oil based stain, you run the risk of
               | picking up the stain as you apply the topcoat, especially
               | if you're brushing or wiping the topcoat. Because the
               | solvent in shellac is alcohol, you can pretty freely
               | brush it over oil or water based stains without risking a
               | disaster.
               | 
               | And yes, I do use primers other than shellac from time to
               | time if I have a specific need, but dewaxed shellac is
               | compatible with basically everything, so I always have a
               | can around.
               | 
               | N.B. I'm not a professional finisher. Don't take my word
               | on any of this; test your prep and finishing schedule on
               | scrap!
        
               | clairity wrote:
               | > "If you're finishing pine with knots in it, you'll want
               | a primer that will seal the knots, otherwise the pitch
               | will eventually bleed through and discolor the topcoat.
               | Shellac excels at this."
               | 
               | yes, i learned this the hard way, albeit on a simple set
               | of wall shelves as cat stairs that i can easily fix
               | eventually with shellac and another topcoat (when i get
               | around to it).
        
               | korethr wrote:
               | The big box stores employees at the paint counter seem as
               | ignorant as a novice about the vagaries of application
               | most likely because they themselves are novices. They may
               | know quite a bit about colors and matching and how to
               | work the mixing machines, but they probably don't have
               | much more experience painting than the average homeowner.
               | That knowledge comes more from doing, whether its a
               | handful of projects as a homeowner, or regularly as a
               | professional.
               | 
               | IMO, the stores could do better about offering basic
               | information about this, about when one would need a
               | primer, or just a topcoat, what kinds of paint bases are
               | appropriate for what applications, what kinds of
               | application methods are appropriate, etc. Instead, the
               | response of the big box stores seems to be to skip the
               | question entirely with combined products, e.g. "paint and
               | primer in one".
        
               | clairity wrote:
               | yes, there's no experience or incentive for better
               | knowledge in big box stores unfortunately. i've moved on
               | to buying from a local paint specialty store, which is
               | owned by a family that i believe is/was in the
               | construction/painting business. they cater mainly to
               | contractors but also sell to the wider public.
               | 
               | oh, and yeah, paint and primer in one does neither job
               | very well.
        
               | blacksqr wrote:
               | They used standard acrylic paint manufacture techniques,
               | just substituting barium sulfate for the usually-used
               | white pigment titanium dioxide. So most such questions
               | should be answered simply by looking at previous
               | experience with existing white acrylic paint.
        
               | DanBC wrote:
               | So, in about 10 years we're going to have yet another
               | source of trillions of particles of microplastic?
        
               | Tempest1981 wrote:
               | Other factors include how it ages, w.r.t. thermal
               | emittance (emissivity) and solar reflectance (SRI). See
               | the "3 years" columns here:
               | https://coolroofs.org/directory
               | 
               | Many products drop by several % after a few years.
        
             | coding123 wrote:
             | Actually that last bit there seems to be more important to
             | me than the actual tech here. So without this tech people
             | are painting rooftops white. And I'm guessing that's
             | already like a 90% reflectivity? -- So there's really
             | nothing to wait for if you want to cool your house. Just
             | buy... exterior white paint.
             | 
             | If you wanted to wait for this specific product, that's
             | fine, but that's almost like waiting for 26% efficient
             | solar panels instead of ~23% we already have (even though
             | most production panels are 18% - 22%)...
             | 
             | And actually this is also one of those things that also
             | helps beat Tesla Solar roof - get a white paint - THEN add
             | bifacial solar panels. So the Tesla roof panels is actually
             | worse for your overall cooling than regular panels now.
        
               | adrian_b wrote:
               | The whole point of the discussed paper and of their
               | patent applications is that normal white paint is not
               | good enough to cool something exposed to solar light.
               | 
               | The white-painted object will heat less than when painted
               | in another color, but it will heat anyway.
               | 
               | The white paints described in the paper and in the patent
               | applications, which use either barium sulfate or calcium
               | carbonate instead of the normal titanium white pigment,
               | actually cool the painted object, even in strong solar
               | light.
        
         | fidesomnes wrote:
         | Scientific American Magazine. You're welcome.
        
         | macspoofing wrote:
         | >The reason I want this is because we seem to be swimming in
         | innovation, but nobody to aggregate and make sense of it all,
         | and `join-the-dots` of all this tech so we can make even bigger
         | leaps with it.
         | 
         | There is. It's called "the market". Each one of those
         | innovative ideas gets tested by their inventors and backers
         | against real world use-cases. Nothing validates an idea or
         | innovation more than someone writing a check to buy it.
        
           | swsieber wrote:
           | > Each one of those innovative ideas
           | 
           | On their own though, right? That's not what was being asked.
           | They wanted someway to track things that would work really
           | well together and bring bigger benefits than things could on
           | their own.
        
             | macspoofing wrote:
             | >On their own though, right?
             | 
             | Yeah. When I ran a startup, you look for customers, but you
             | also look at partnerships all the time to complement
             | whatever you're doing. Sometimes the partnership finds you,
             | and sometimes you find the partnership. You attend
             | tradeshows and conferences. Sometimes your customers will
             | point you at another company you should work with. That's
             | all part of the market. People behind innovative
             | technologies (inventors, and investors) are constantly
             | looking to find ways for their tech to gain traction.
             | 
             | >They wanted someway to track things that would work really
             | well together and bring bigger benefits than things could
             | on their own.
             | 
             | OP is advocating for a top-down system where they can get a
             | list of innovative technologies and just put them together
             | like lego. It doesn't work that way. It's why a top-down
             | command economy with a central authority doesn't work.
             | There's a lot of trial and error (and failure) that happens
             | at the bottom level and from the top, you just don't know
             | what ultimately is worth expanding effort on and what is a
             | waste of time. Any decision you make about what should go
             | with what is going to be wrong. That's why the market is so
             | powerful for innovation.
        
         | jamifsud wrote:
         | Completely agree. I'm working on something to solve this
         | problem and I'd love chat more about your thoughts on this.
         | Contact info in profile if you're interested!
        
         | duxup wrote:
         | I think ultimately what you want is some measure of say it's
         | practicality / viability to really make change?
         | 
         | I think the catch is that if you really knew that... you'd be
         | out making an insane amount of money as you'd be able to pick
         | and choose winners / make them work ;)
         | 
         | I'm reminded of the old TV series "Connections" where lots of
         | individual innovations are cobbled together over surprisingly
         | long periods of time to really have an impact. Mostly... it
         | seemed like a combo of inspiration and happenstance when
         | someone strung them together.
        
           | dmoo wrote:
           | For those that haven't seen it I would highly recommend it.
           | 
           | https://youtu.be/XetplHcM7aQ
        
         | divbzero wrote:
         | Wikipedia's "List of emerging technologies" [1] provides a
         | glimpse of the breadth of our ongoing innovations.
         | 
         | [1]:
         | https://en.m.wikipedia.org/wiki/List_of_emerging_technologie...
        
           | cyberlab wrote:
           | Thanks for the share. Great list that.
        
         | FredPret wrote:
         | Speaking of joining the dots, did you know that both the train
         | and steam power (albeit a toy version of it) were invented in
         | ancient Egypt?
         | 
         | Think what could have been had we joined those two dots in
         | 2000BC instead of 17-1800 AD.
         | 
         | I should note that their train was of course pulled by slaves
         | and not a locomotive.
        
           | quickthrowman wrote:
           | You need machine tools capable of tight tolerances and
           | quality metals/alloys to make useable (for work) steam
           | engines. The Egyptians, Greeks, Romans, Abbasid, Persians,
           | Europeans, etc all lacked these, thus no usable steam engines
           | in antiquity/Middle Ages. Usable engines followed consistent
           | quality metal production and machine tools pretty closely,
           | it's not like older people were just stupid, they didn't have
           | the technology necessary to create steam engines capable of
           | real work.
           | 
           | It's like asking "Why wasn't there a chess engine as good as
           | stockfish for the PDP-11?" It simply wasn't possible with the
           | technology in 1970.
        
             | ouid wrote:
             | Also worth mentioning that a lot of what is considered
             | technology is actually mathematics.
        
             | samatman wrote:
             | That's a conventional response with a lot of merit to it.
             | 
             | But then I watch Clickspring recreating the Antikythera
             | mechanism, and I wonder.
             | 
             | Yes, there is a big leap between what is effectively
             | clockwork and, say, making a pressure boiler. But I wonder:
             | if Francis Bacon had been a student of Euclid and derived
             | the scientific method in 3rd century BC Alexandria, and
             | Rome had been better governed, devoting more energy to
             | science and less to war, speed-walking the tech tree 1500
             | years early isn't impossible to contemplate.
             | 
             | Fun to think about anyway!
        
               | macleginn wrote:
               | As one of my uni professors said, if the Persians had not
               | annihilated Miletus, the humanity would've walked on the
               | Moon much sooner.
        
             | trhway wrote:
             | Romans had copper and that would be enough to run the
             | Empire using the telegraph. They just didn't know about the
             | electricity and how to make a voltaic pile in particular
             | even though they had the sufficient technology.
        
             | FredPret wrote:
             | Good point regarding tooling, metal, and tolerances.
             | 
             | But in this hypothetical timeline they would've hand-made
             | the first leaky and inefficient engine if someone with some
             | clout had the idea for a piston back then.
             | 
             | These people didn't blink at moving mountains to build
             | burial crypts, so it's conceivable that they might've
             | experimented with steam if that notion struck, say, the
             | pharaoh.
        
               | aksss wrote:
               | Smil's book about Making the 20th Century has some good
               | context for this type of discussion. Highly recommended
               | if interested in how technical leaps happen.
        
           | yetihehe wrote:
           | They didn't have one important dot: cheap good steel or other
           | durable materials. Steel for them was more expensive and hard
           | to get than titanium now.
        
             | VBprogrammer wrote:
             | This reminds me of the 2.8kg pyramid which sits atop the
             | Washington Monument. At the time it was cast, it was the
             | largest single casting of an exotic metal which cost more
             | than silver, known to you and I as Aluminium.
        
               | FredPret wrote:
               | I think Napoleon had a set of aluminium cutlery... to
               | show off his extreme wealth.
        
         | Red_Leaves_Flyy wrote:
         | I think part of they problem is that whoever invented this
         | paint is going to want a massive premium for its sale. So it'll
         | get some niche industry use until the patent expires and people
         | start painting their desert roofs with it, or whatever else.
         | Apply to this virtually every technical innovation that is
         | iterative. Fundamental breakthroughs allow for a shakeup of the
         | incumbents, iterative ones don't, due to the archaic IP laws
         | that only serve to stifle innovation. I think a better solution
         | would be arbitrated profit sharing as a percentage of the cost
         | of the product proportional to the value added with no
         | requirement for the consent of the rights owner. Decay the
         | percentage to 0 over the same timespan as current patents.
        
           | bwestergard wrote:
           | This is a very insightful comment. Perhaps you are aware, but
           | some economists have designed mechanisms to "split the
           | difference" in a manner similar to what you describe:
           | 
           | https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2744810
        
             | Red_Leaves_Flyy wrote:
             | I was not aware, though I am not the least bit surprised to
             | discover that economists have explored this before I tapped
             | it out. Thanks for the link!
        
           | dismalpedigree wrote:
           | I'm pretty sure this is developed and patented by Purdue
           | University (or perhaps a partnership). They don't really try
           | to extract extreme fees for usage.
        
         | bsanr2 wrote:
         | The Two Minute Papers YouTube channel covers new research
         | related to (visual) simulation and AI. It's like a weekly mini-
         | Siggraph.
         | 
         | https://youtube.com/c/K%C3%A1rolyZsolnai
        
         | cosmodisk wrote:
         | Such a good idea! There's so much stuff being invented, some of
         | it outright insane and yet it's almost impossible to find
         | anything, unless you are very knowledgeable in a particular
         | field.
         | 
         | For instance,I've been subscribing to materialdistrict.com for
         | years and some materials they showcase are simply mind
         | boggling.
        
         | thinkingkong wrote:
         | What sources are you using for fringe tech that you would
         | compile from? Even a list would go a long way to expanding mine
         | and other peoples concepts of innovation.
        
         | brentjanderson wrote:
         | The field you're looking for is called "tech transfer" - many
         | universities have technology transfer offices that help
         | research connect from a lab to industry, usually enriching
         | researchers through the sale of patents or consulting
         | contracts.
         | 
         | I don't know of any compendium on the web, but if someone were
         | looking to get started there is a field to dig into where
         | people do this kind of work full time. It's essentially a two-
         | sided market making process of curating useful innovations and
         | building up a sales function to close deals.
        
         | pjungwir wrote:
         | In _The Chip_ , T. R. Reid talks about how Kilby and Noyce
         | (inventors of the integrated circuit) spent time reading
         | through new patent applications every day/week. As programmers,
         | we spend a lot of time reading blog posts, but it's possible to
         | take it further than that. For a couple years I attended a
         | database reading group every Friday at a local university,
         | where each week we would discuss a paper someone was interested
         | in. You may also have alumni access to interesting journals. Or
         | A Morning Paper[0] is a more Readers Digest approach. It takes
         | some intentional work, but it's fun and you learn a lot.
         | 
         | [0] https://blog.acolyer.org/
        
         | [deleted]
        
         | Xplune13 wrote:
         | I agree. Such a compendium would be great and more so if that
         | would be the only place where we can get the information about
         | inventions and innovations.
        
       | apples_oranges wrote:
       | How does black paint work anyway? What happens to the energy of
       | the photons? (Will google, but perhaps someone here can explain?)
        
         | ohazi wrote:
         | Absorbed, adding energy to the paint molecules, then reradiated
         | at a lower wavelength (IR), heating up nearby things.
        
         | mrob wrote:
         | Some is conducted into the object that's painted, and some is
         | radiated away as infrared. See:
         | 
         | https://en.wikipedia.org/wiki/Black-body_radiation
        
         | Bayart wrote:
         | It dissipates as heat into the paint and it's substrate, I
         | assume. At least that's what I always thought we wore dark
         | clothes in winter and bright ones in summer.
        
         | pfdietz wrote:
         | Some black paints/surfaces for solar heating applications are
         | the opposite of the white paint in this thread: absorb strongly
         | in visual and near IR, but only weakly in far IR (and so have
         | low thermal emissivity at those wavelengths.)
        
       | mannykannot wrote:
       | "An infrared camera (right image) shows how a sample of the
       | whitest white paint (the dark purple square in the middle [of the
       | infrared image]) cools the board below ambient temperature."
       | 
       | So... Maxwell's demon?
        
         | Groxx wrote:
         | Yeah... "ambient temperature" is very different than "other
         | nearby surface temperatures".
         | 
         | Still, it's pretty cool.
        
         | cryptonector wrote:
         | Well, if something can only radiate, and will absorb much less
         | than it radiates... the only way it could stay at ambient
         | temperature would be via contact transmission. I would expect
         | an object painted in this whitest paint to cool below ambient
         | temperature unless it had a heater inside it, say, or unless it
         | was submerged in water rather than air.
        
       | ryannevius wrote:
       | This is mostly off-topic, but the title instantly made me think
       | of this quote from Invisible Man:
       | 
       | > "Our white is so white you can paint a chunka coal and you'd
       | have to crack it open with a sledge hammer to prove it wasn't
       | white clear through."
       | 
       | Of course, I'm not implying any connection to this 'whitest ever'
       | paint, but the book is quite good.
        
       | milleramp wrote:
       | I have mixed barium sulfate with white paint, for making cheap
       | reflective integrating boxes. The tricky part is maximizing the
       | amount of powder to paint, without it getting too thick for
       | painting. I have also used the Labsphere, integrating sphere
       | white paint, it is also so expensive:
       | https://www.labsphere.com/labsphere-products-solutions/mater...
       | 
       | On another note, the building rooftop outside my office window
       | was painted white, within 1.5 years its gone from from blinding
       | white to a very dark gray, I am not sure this does much good over
       | time.
        
       | gypsyharlot wrote:
       | Isn't this kind of racist?
        
       | fnord77 wrote:
       | materials engineering is a fascinating and really
       | underappreciated field. I love stuff like this
        
       | torgian wrote:
       | Damn. That's whiter than my best friend.
        
       | jbverschoor wrote:
       | Can someone explain the difference between this and a mirror? A
       | mirror reflects also something like 98%, right?
        
         | buran77 wrote:
         | I would expect it's twofold. This paint acts like a "diffuse
         | mirror" so doesn't create any bright spots like specular
         | reflection. This is great particularly in cities where every
         | building would become a giant mirror. On the other hand a
         | mirror finish is harder to achieve on rough surfaces that the
         | paint would presumably be used on.
        
           | Arnt wrote:
           | Adding:
           | 
           | Mirrors don't have to reflect very much, they have to reflect
           | as a picture. That's why one-way mirrors work -- people
           | generally don't notice that the light mirrored is much less
           | than 100%. White paint is free to reflect the photons in any
           | direction, so that >98% is a harsher requirement on the share
           | of incoming photons, but a laxer requirement on the photons'
           | direction.
        
             | buran77 wrote:
             | Some mirrors can reflect a lot more light even if in
             | narrower wavelength ranges. But that only makes the matters
             | worse from a practical human perspective, when trying to
             | use them on large surfaces outside. It would feel like
             | staring into the Sun far too often.
        
               | Arnt wrote:
               | Which mirrors are that, and why are they made, what are
               | they used for? Just giant telescopes on remote
               | mountaintops, or is there more?
        
               | buran77 wrote:
               | Lasers! :)
               | 
               | I'm talking about dielectric mirrors. Wikipedia suggests
               | 99.999% or better reflectivity over a narrow range of
               | wavelengths.
        
               | Arnt wrote:
               | Of course. Duh.
        
         | cigaser wrote:
         | Aluminium coating (most mirrors) only reflects between 80% to
         | 90%. It reflects light in single direction. White paper
         | reflects more, but scatters light in several directions.
        
         | mrob wrote:
         | A mirror reflects with specular reflection. When parallel rays
         | of light hit a flat mirror they remain parallel after being
         | reflected:
         | 
         | https://en.wikipedia.org/wiki/Specular_reflection
         | 
         | Paint reflects primarily with diffuse reflection. The rays of
         | light are scattered in all directions:
         | 
         | https://en.wikipedia.org/wiki/Diffuse_reflection
        
           | snug wrote:
           | I was going to ask this same question, thinking it would be a
           | dumb question, glad this got answered! Thank you
        
           | appleflaxen wrote:
           | That's an awesome learning point; thank you.
           | 
           | What percent of the light does a mirror reflect in a specular
           | way?
        
             | analog31 wrote:
             | Like the design of paint, the design of a mirror can affect
             | its reflectivity. For an extreme example:
             | 
             | https://www.semrock.com/maxmirrors.aspx
             | 
             | Mirrors that are a cheaper coating on glass or metal can be
             | in the 95% range without too much effort. If you don't care
             | about actually forming an image with a mirror, it can be
             | quite cheap, e.g., plain aluminum (with whatever oxide
             | forms on its surface) or aluminized mylar film.
        
       | SamBam wrote:
       | I assume this could be useful to shield something in space with
       | extremely specific temperature tolerances.
       | 
       | I'm not sure about the suggestion that people are going to paint
       | their roofs with it. People already have the opportunity to paint
       | their roofs with cheap white paint which would provide nearly all
       | the benefits this would, and still choose not to do it.
        
         | purple_ferret wrote:
         | NYC roofs are definitely painted with reflective paint. They're
         | usually silver-ish though.
        
           | nerdponx wrote:
           | Disappointingly few of them, still. It's always depressing to
           | fly over an area and see nothing but black rooftops, devoid
           | of anything but HVAC equipment. I know green roofs have
           | engineering issues but I hope one day I will instead look out
           | my airplane window and see a sea of solar panels, small wind
           | turbines, and rooftop gardens.
        
             | JackFr wrote:
             | The thing is, tar is an inexpensive and excellent sealant.
        
         | yetihehe wrote:
         | Not as much benefits as their paint
         | 
         | > Commercially available white paints reflect between 80% and
         | 90% of sunlight, according to lead researcher Prof Xiulin Ruan
         | from Purdue, in West Lafayette, Indiana. "It's a big deal,
         | because every 1% of reflectance you get translates to 10 watts
         | per metre squared less heat from the Sun," he explained.
        
           | SamBam wrote:
           | Yes, sure, but if you painted just two roofs white with
           | regular paint, you're already doing much better than painting
           | a single roof white with super-fancy paint.
           | 
           | And yet it's hard enough even to do that.
        
         | rtkwe wrote:
         | White roofs don't look great which is why I think they're
         | largely relegated to commercial buildings instead of
         | residential ones. They get dirty fast, are super bright and
         | don't fit with the traditional look for houses. On commercial
         | flat top roofs they are hidden so it doesn't matter if they're
         | blindingly bright or stained because they're not visible.
        
           | bryanrasmussen wrote:
           | >They get dirty fast
           | 
           | do they get dirty fast in both humid and not humid climates?
           | I would think in not humid, dry climates it might be more
           | useful?
        
             | rtkwe wrote:
             | They show any dirt really clearly so for houses it's a
             | crummy choice because it's not hidden on out of view (on
             | most houses, if it's a modern house with a flat roof you
             | could potentially use a flat white painted roof) which
             | means cleaning a lot.
        
               | bryanrasmussen wrote:
               | architecturally is a non-flat roof good for dry, hot
               | environments? I think I tend to associate flat roofs with
               | a dry and hot environment.
        
               | iamthepieman wrote:
               | It's bad for wet environments and snowy ones. You need to
               | be super vigilant about inspection and maintenance if you
               | have a flat roof where I live in northern U.S. While two
               | feet of snow on the roof will provide a small amount of
               | insulation, every material in contact with it needs to be
               | rubberized or sealed every couple of years or both.
               | 
               | Shovelling your roof with a flexible waterproof membrane
               | can lead to gouges which defeat the impermeability. And
               | one small leak can go unnoticed until it has seeped into
               | the visible part of the house and rotted rafters and
               | supporting timbers. Drainage on flat roofs get clogged
               | and need to be cleaned or you end up with standing water.
               | 
               | A sloped metal roof will last for 30+ years without any
               | maintenance. A flat roof of any type will require several
               | maintenance operations a year and last half that unless
               | you have a commercial tar and gravel roof which is heavy
               | and imposes additional load bearing requirements on the
               | structure.
        
             | frabert wrote:
             | Dust would settle on them despite of humidity levels I
             | think
        
               | Retric wrote:
               | It likely rains enough in humid environments to make dust
               | a non issue. Both because you get vastly less dust in the
               | air and because it washes away most dust that does show
               | up as long as the roof has a significant slant to it.
               | 
               | However you don't need white to see significant benefit
               | over a black roof, even just green helps.
        
               | bryanrasmussen wrote:
               | I think they mean in non-humid environments the dust
               | would be an issue.
        
           | everybodyknows wrote:
           | I'm recalling a technology from 70s Southern California: low-
           | slope, tar paper for water seal, half-centimeter fragments of
           | broken light-colored rock scattered on top. Dust falls
           | through the gaps onto the tarpaper.
           | 
           | One downside being that after a heavy rain, some fraction of
           | the gravel makes its way down from the roof.
        
         | ebiester wrote:
         | What we really need is white paint in the summer, black paint
         | in the winter - reversible roofs, if you will.
         | 
         | That said, in the desert southwest and many places in the
         | world, white roofs are common. I wish it were more common in
         | the southeast...
        
           | fullstop wrote:
           | Couldn't solar panels be used to achieve both benefits?
        
           | beauzero wrote:
           | If you look at old architecture in rural Georgia and Alabama.
           | Houses are on rocks raised above the ground (air circulates
           | underneath), 10 ft ceilings, a huge attic fan to pull cool
           | air in in the evening, tall trees planted next to the house
           | for shade (we have 4 pecan trees), and reflective tin roofs
           | (if still shiny). This helped significantly to cooling in the
           | summer. Winters aren't cold enough to warrant more than a
           | fireplace in the common area. We have an old farm house built
           | in the 1920's...the old original part of the house doesn't
           | get uncomfortable until the temperatures outside get above
           | 100. A newer part of the house with standard 9ft ceilings
           | built in the 70's gets very warm and uncomfortable.
        
             | quercusa wrote:
             | Wide eaves help as well to keep summer sun off windows and
             | to provide a place for a porch. A gentle rain on a tin roof
             | is a sure ticket to sleep; a strong one not so much.
             | 
             | I'd never thought about ceiling height - that makes a lot
             | of sense.
        
               | theluketaylor wrote:
               | Well designed buildings for passive cooling/heating in
               | the higher latitudes can also take advantage of wide
               | eaves. Since the sun is lower in the sky during winter
               | you can design a home with eaves that block the summer
               | midday intensity but allow sunlight to flood in
               | throughout the winter with some careful calculations and
               | site placement. Houses built to suit their location can
               | slash the amount of energy required to regulate the
               | temperature.
        
             | gerikson wrote:
             | The same kind of ideas were present in bungalows in British
             | India and other parts of Asia.
             | 
             | In general I think a lot of energy savings can be realized
             | by accommodating buildings to the prevailing climate, and
             | using passive means of heating and cooling.
        
           | Tade0 wrote:
           | Black in the winter would make the building lose heat faster
           | - especially during the night.
        
             | dieortin wrote:
             | How so? It would absorb more radiation from the sun. In
             | cold European cities the roofs are traditionally black.
        
               | goodcanadian wrote:
               | Things that readily absorb energy readily emit it also.
        
           | throwaway0a5e wrote:
           | Corrugated material could provide a white surface to the mid-
           | day sun in the summer and a black surface to the mid-day sun
           | in the winter. Of course you'd need to take latitude and roof
           | slope into your calculations but I bet if you made the
           | materials in 10-deg increments you could get something "good
           | enough" for most use cases. Or you could just make the
           | material change color based on temperature.
           | 
           | This is all known science but getting it cheap enough to be
           | used as roofing is the trick.
        
             | diggernet wrote:
             | Oh, nice, a lenticular roof. Make it show white from summer
             | sun angle, black from winter sun angle, tile roof images
             | from ground level, and a "Pull Up" sign for aircraft
             | overhead.
        
           | [deleted]
        
           | loonster wrote:
           | I'm really curious about the energy savings that roof mounted
           | solar provides (not including electricity that the panels
           | produce).
           | 
           | In the summer, they shade the roof keeping it cooler.
           | 
           | In the winter, they provide an additional ventilation area
           | that allows heat to escape without melting snow (thus
           | mitigating risk of ice dams). Even a snow covered solar panel
           | provides a benefit.
        
         | beauzero wrote:
         | There are even tax benefits for doing this in the USA.
         | https://www.energystar.gov/about/federal_tax_credits/roofs_m...
         | We decided to not use shingles on our new roof but go with
         | silver galvalum. Galvalum does not provide the initial
         | reflectivity but over a 5 year period shingles lose much of
         | their reflectivity
         | https://homeenergysaver.lbl.gov/consumer/help-popup/content/...
         | https://web.ornl.gov/sci/buildings/tools/cool-roof/ ...there
         | are many other resources out there. It made a huge difference
         | in our home in rural Georgia.
        
       | williesleg wrote:
       | That's racist, why call paint white?
        
       | [deleted]
        
       | robomartin wrote:
       | Yeah, no, 98% percent reflectance paint has been available for, I
       | don't know, 30 years. I was using it about 15 years ago for a
       | product that required high optical efficiency.
       | 
       | The problem with such paints or coatings is that they don't
       | perform well over time outside of a clean room environment. On a
       | roof this 98% would likely only exist for 1.2 microseconds. Dust,
       | dirt, aging an bird shit will make sure of that.
       | 
       | Climate change? Oh please. Ridiculous.
        
       | btbuildem wrote:
       | White roofs are great -- just like snow, the high albedo means a
       | lot of the heat energy is reflected not absorbed.
       | 
       | But.. the ultra-white paint, on a roof? Perhaps it will be ultra-
       | white on the first few days. Rain, pollution, dust, smog, and a
       | myriad of other particulates (esp. in an urban setting) will
       | quickly render it off-white, and bring it on par with existing
       | finishes.
        
         | toss1 wrote:
         | It seems the existing finishes would also degrade along exactly
         | the same curve. Starting at a higher point on the curve might
         | leave this finish, in it's environmentally degraded state,
         | still brighter than the other white finishes when new, and
         | certainly brighter after both are exposed.
         | 
         | Also, if this were that big a problem, it seems that solar
         | panels would fail. It seems that rain often counteracts the
         | pollution, dust, & smog items on your list, washing them off.
        
           | cwkoss wrote:
           | Solar panels will drop in effectiveness as they get dusty and
           | dirty. They need to be cleaned periodically.
        
             | toss1 wrote:
             | Of course, and the cleaning interval depends on conditions,
             | sometimes years. Similarly, windows and buildings are also
             | periodically cleaned.
             | 
             | I'm not seeing a problem here that supports GP's
             | implication that the new 98% reflective paint is somehow
             | rendered useless vs existing extra-bright ~85% white paint,
             | which already demonstrably works. It seems that the new
             | paint would work better on any cleaning schedule, up to the
             | point where the pollutants fully covered both surfaces. Am
             | I missing something?
        
       | apinnes wrote:
       | This would be great for a projector screen on a wall, surrounded
       | by black 3.0.
        
       | digitalsin wrote:
       | Also it can't dance.
        
       | f6v wrote:
       | > "It's a big deal, because every 1% of reflectance you get
       | translates to 10 watts per metre squared less heat from the Sun,"
       | he explained.
       | 
       | In the apartment I rent there's a huge 1.5x1.5m ceiling window
       | for letting the sun in. In addition to huge 2m-high windows. The
       | number of buildings not suitable for the present-day climate is
       | astonishing.
        
       | begun_hazardly wrote:
       | Too early for this.
        
       | [deleted]
        
       | a4isms wrote:
       | Reminds me of "anti-flash white," developed for bombers during
       | the early years of the cold war. The theory was that the
       | specially formulated white paint would reflect enough of a
       | nuclear explosion's thermal energy to allow the aircraft to
       | survive the explosion as the bomber departed the scene.
       | 
       | https://en.wikipedia.org/wiki/Anti-flash_white
       | 
       | It was also used on interceptors like the Avro Arrow prototypes.
        
         | TorKlingberg wrote:
         | This makes me wonder, does "anti-flash white" reflect more than
         | polished mirror-like metal?
        
           | Duralias wrote:
           | Maybe not more, but different wavelengths.
           | 
           | The Wikipedia page does say "The purpose of the colour was to
           | reflect some of the thermal radiation from a nuclear
           | explosion", as far as my experience goes polished metal can
           | still get extremely hot.
        
             | m463 wrote:
             | wouldn't it just be different directions?
             | 
             | A mirror would reflect light directionally, but white paint
             | would seem to be diffuse.
             | 
             | Or said in another way, seeing a laser in a mirror might
             | cause retinal damage, but on a white wall you would just
             | see a dot. (although probably a speckly coherent dot)
        
             | dcanelhas wrote:
             | Indeed, a friend of mine who designs playgrounds told me
             | that one of her constraints is for slides not to be
             | oriented such that they heat up too much from the sun.
        
             | legulere wrote:
             | The felt sensation of temperature depends not only on the
             | temperature but also on thermal conductivity. With a low
             | conductivity you feel less of a temperature difference to
             | your body temperature. Most stuff in your apartment should
             | have the same temperature, go and touch some metal objects
             | and ceramic tiles or so.
        
           | dcanelhas wrote:
           | https://www.researchgate.net/figure/Spectral-reflectivity-
           | of... apparently most polished metals tend to absorb quite a
           | lot of light in higher frequencies (shorter wavelengths).
        
         | walrus01 wrote:
         | The E-6 Mercury is painted in anti flash white
         | 
         | https://en.m.wikipedia.org/wiki/TACAMO
        
       | legulere wrote:
       | You wouldn't want it to be reflective in infrared though, so it
       | can emit heat well into space.
        
       | FredPret wrote:
       | "We did a very rough calculation," said Prof Ruan. "And we
       | estimate we would only need to paint 1% of the Earth's surface
       | with this paint - perhaps an area where no people live that is
       | covered in rocks - and that could help fight the climate change
       | trend."
       | 
       | LMAO me I love living in the future. This sentence could've been
       | lifted from the Hitchiker's Guide to the Galaxy.
        
         | xjlin0 wrote:
         | Or, please cover Earth's surface with plant, which may already
         | cover more than 1% of the surface, and can convert sun energy
         | to something we can use.
        
         | hinkley wrote:
         | Heat in cities causes us to produce more heat trying to cool
         | indoor spaces. You paint the roofs with this stuff.
        
           | FredPret wrote:
           | I get it, it's just a funny quote. "Paints" a rather absurd
           | picture - scientists furiously painting a mountain somewhere
           | Ultra-white(r) in a last-ditch attempt to cool down the
           | planet.
           | 
           | If you haven't yet read Douglas Adams, I can highly recommend
           | it.
        
         | jeffbee wrote:
         | Wouldn't the reflectivity degrade almost immediately, as dust
         | landed on said painted surface?
        
           | marksbrown wrote:
           | Naturally you paint a few million floating balls and throw
           | them into the ocean!
        
           | earthscienceman wrote:
           | Geo-engineering is an extremely flawed way to approach the
           | climate change problem, for a million reasons including this
           | one.
        
             | FredPret wrote:
             | The Nazi's had an idea of launching a sun gun
             | (Sonnengewehr) made of sodium metal I think. It would then
             | fry the Allies with focused sunbeams. They were also on
             | meth by the way.
             | 
             | However maybe we could build a bunch of similar mirrors in
             | the Earth-Sun L1 Lagrange point (reflecting light straight
             | back at the Sun of course!)
        
         | rednalexa wrote:
         | I feel like it would cause some strange local weather patterns
         | too if you localized all of the high albedo paint in one area.
         | Would be a funny consequence, but I'm sure they've considered
         | it!
        
       | contemporary343 wrote:
       | To claim this is the whitest ever is dubious. First, things like
       | spectralon have existed for a while. Second, a team at UCLA
       | already demonstrated a barium sulfate paint last year:
       | https://www.intelligentliving.co/amp/ultra-white-paint-refle...
       | 
       | I'm sure there's some good incremental improvements here but this
       | is over the top marketing.
        
       | djoldman wrote:
       | "And we estimate we would only need to paint 1% of the Earth's
       | surface with this paint - perhaps an area where no people live
       | that is covered in rocks - and that could help fight the climate
       | change trend."
       | 
       | "...only need to paint 1% of the Earth's surface..."
       | 
       | https://postimg.cc/fJ2TJHqh
        
         | jonny_eh wrote:
         | The area gets smaller if it can be somehow raised, perhaps in
         | orbit? (See:
         | https://en.wikipedia.org/wiki/Who_Shot_Mr._Burns%3F)
        
       | Tade0 wrote:
       | I wonder how well it reflects in the atmosphere's transparency
       | window?
       | 
       | I've been following news about materials which reflect in this
       | spectrum so much, that they effectively cool their surroundings,
       | but I understand that this paint, while probably less effective,
       | should be much cheaper.
        
       | jonplackett wrote:
       | I'm now imaging some dystopian future where the polar ice caps
       | have melted but we saved the planet by just painting all the bare
       | rock white...
        
       | lm28469 wrote:
       | You can tell we collectively lost it when white paint is
       | presented as a solution for climate change...
       | 
       | You know what's big, white and help with climate change ? The ice
       | caps we're destroying. We won't replace them with paint
        
         | qwertywert_ wrote:
         | Just because something sounds silly doesn't mean you should
         | just dismiss it right away, cynicism doesn't really help.
        
         | driverdan wrote:
         | It's not a solution but it helps improve some of the causes.
         | Painting buildings white reduces the energy needed to cool
         | them. Reducing peak energy demand generated by air conditioning
         | is a positive step. Peak generators use fossil fuels.
        
         | abootstrapper wrote:
         | I don't agree with your cynicism. This is a very practical,
         | potentially accessible, inexpensive solution to save literally
         | tons of power. It's an easy win. Let's take it and move on to
         | the next area we can make gains in the fight against climate
         | change.
        
           | lm28469 wrote:
           | > practical, potentially accessible, inexpensive
           | 
           | Painting 1% of the world in white paint is everything but
           | that.
           | 
           | It's a cool gadget that will be experimented in a few niche
           | places and quickly and quietly abandoned when real life kicks
           | in.
           | 
           | How often will it need to be cleaned ? repainted ? How much
           | will it cost to paint your building's roof, is you building
           | roof even paintable in the first place ? What is the paint
           | made of exactly ? Is it going to leak in the environment ?
           | How much energy/resources are needed to make/transport it ?
           | What impacts does it have on a multi storey building ?
           | 
           | Time will tell but I bet it's going to end up in the same bin
           | as the "massive lithium battery breakthrough" news. /reminder
           | 10 years
           | 
           | They've been talking about this since at least 2005 by the
           | way. Good old hype cycle in effect:
           | 
           | https://www.osti.gov/servlets/purl/10172670
           | 
           | https://www.bbc.com/news/10333304
           | 
           | http://archive.iwlearn.net/unep.org/paint4planet/default.htm
           | 
           | https://www.theguardian.com/environment/2009/jan/16/white-
           | pa...
        
             | abootstrapper wrote:
             | Presumably most buildings are painted. My house for
             | example. If painting it white saves %10 of my energy costs
             | in the summer, how is that anything but a net positive?
             | BTW, I'm in the market for a new roof. I'm going white
             | painted metal.
             | 
             | Are double pane windows, solar panels, and insulation also
             | gadgetry hype?
        
             | adrian_b wrote:
             | You raise some valid concerns, but this cooling paint has
             | far more chances of being applied in reality than any of
             | the "breakthroughs" you are alluding to.
             | 
             | There are really no disadvantages of using this as a white
             | paint.
             | 
             | Barium sulfate is abundant and the cost of a paint based on
             | this pigment should be very similar to the cost of the
             | current titanium white based paints, once the pigment is
             | produced at industrial scale using the process developed by
             | this team.
             | 
             | There are no environmental concerns, because barium sulfate
             | is as inert as titanium dioxide. Actually there are various
             | living beings which use barium sulfate as a bio-mineral,
             | instead of the more frequently used calcium salts, like in
             | our bones.
             | 
             | So both in cost and environmental properties and also in
             | maintenance properties the proposed white paint should
             | match the currently used titanium white paints, with the
             | difference that it can ensure that any painted surface
             | exposed to solar light is cooled instead of being heated.
             | 
             | Only this will certainly not be enough to save the world,
             | but it will certainly be a useful product.
        
       | zipotm wrote:
       | Combine it with vantablack, will be cool!
        
       | sdwvit wrote:
       | https://www.peachpit.com/articles/article.aspx?p=2449031&seq... I
       | was wondering how is white the most reflective color, since there
       | is also a thing called silver mirror
        
       | khazhoux wrote:
       | Interesting times for new paints. This, vantablack, and that
       | amazing new blue pigment a few months ago:
       | 
       | https://www.smithsonianmag.com/smart-news/first-blue-pigment...
        
       | JoshTko wrote:
       | Won't this rapidly lose reflectively anyway on top of any city
       | building due to soot/dirt? Lowering cost or increasing durability
       | probably matters far more for reflecting sunlight using white
       | paint.
        
         | makotoNagano wrote:
         | you can consider it the same as solar panels, which need
         | periodic cleaning to maintain high performance
        
       | qart wrote:
       | While Vantablack is blacker, it is not all that usable. For
       | example, it can't be used for clothing. IR flock sheet is better
       | for general use: https://www.youtube.com/watch?v=N9VaJKIO1JA
        
       | chatman wrote:
       | This is a racist paint.
        
       | tediousdemise wrote:
       | I bet this would look fantastic mixed with some vantablack, for
       | the greyest grey achievable.
        
         | m463 wrote:
         | I think what might be interesting is like two-sided louvers
         | over your roof. black on one side, white on the other.
         | 
         | Flip from one side to the other to help maintain temperature by
         | absorbing or reflecting sunlight.
        
         | driverdan wrote:
         | You joke but it's interesting to think about what mixing them
         | or mixing their components would do.
         | 
         | Mixing them as-is would ruin the effect of Vantablack. Since
         | carbon nanotubes are black you probably would get a boring grey
         | color with a gloss surface due to barium sulfate.
         | 
         | I'm curious what the effect would be if you coated Vantablack
         | with barium sulfate. A highly reflective surface with an
         | extreme black paint underneath.
        
         | gbolcer wrote:
         | My next model rocket is vanta and superwhite. No room for
         | shades of grey. :-)
        
         | khazhoux wrote:
         | "The paint mix, named MegaGray, reflects a jaw-dropping
         | 50.000001% of sunlight."
        
         | mealkh wrote:
         | Or the most extreme zebra.
        
           | eatingCake wrote:
           | The most jarring Dazzle camouflage[1] imaginable.
           | 
           | 1: https://en.wikipedia.org/wiki/Dazzle_camouflage
        
             | godelski wrote:
             | Honestly I want to see this. Would your head hurt seeing it
             | in person? Or would your eyes balance it out
        
         | layer8 wrote:
         | The next step is using the combination in e-ink fashion, so
         | that you can smoothly regulate the thermal profile as needed.
        
           | godelski wrote:
           | You could probably more easily do this with just a flat
           | surface that you can rotate. Smaller the squares the better
           | uniform distribution you can get but if you don't have those
           | strict requirements then why go super small (e-ink)?
        
             | Turing_Machine wrote:
             | You could probably use a scaled-up version of the cable
             | mechanism used in mini-blinds.
        
           | tediousdemise wrote:
           | Genius. Just imagine.
           | 
           |  _Honey, it's going to be -27degC (-16.6degF) tomorrow, can
           | you turn the reflectivity to 0% after brewing the coffee?_
        
       | polishdude20 wrote:
       | Pretty fly for a white dye
        
       | the8472 wrote:
       | If the goal is to keep buildings cool you don't want your paint
       | to be as reflective as possible in the whole solar spectrum. You
       | want it to have a low reflectivity (thus high
       | absorption/emissivity) in the infrared window[0] where you'll
       | emit more into space than you'll absorb and high reflectivity in
       | the rest of the spectrum.
       | 
       | [0] https://en.wikipedia.org/wiki/Infrared_window
        
         | ping_pong wrote:
         | It won't get reflected back into space. It will get reflected
         | back to us because of the Greenhouse effect, and it will just
         | keep warming us up. We need to have solar panels to convert
         | that into electrical energy.
        
         | com2kid wrote:
         | Better article over at https://phys.org/news/2021-04-whitest-
         | hereand-coolest-litera... says that lots of energy saving
         | paints already reflect tons of IR, a large portion of their
         | (incremental!) improvement over previous paints in this area is
         | specifically because they expanded the range of wavelengths
         | that are reflected.
        
           | the8472 wrote:
           | Ah, great. Paper with an emissivity graph:
           | https://arxiv.org/abs/2011.01161
           | 
           | Without that you can't really judge the news article.
        
       | ArcturianDeath wrote:
       | OMG, can these so-called "scientists" read the room and realize
       | this isn't what we need right now. Its only furthering a culture
       | of supremacy
        
       | jessepinkman wrote:
       | finna be kanselled cause we live in 2021
        
       | thesuitonym wrote:
       | Is Anish Kapoor allowed to buy it?
        
       | irrational wrote:
       | So, now we have the blackest black paint
       | (https://mymodernmet.com/stuart-semple-black-paint/) and the
       | world's whitest white paint. There must be something cool we
       | could do with the two of these.
        
         | nicbou wrote:
         | What happens if you mix them?
        
       | goda90 wrote:
       | What we need is a paint that turns white when air temperature is
       | high, and black when air temperature is low to reduce our heating
       | and cooling needs.
        
         | devenson wrote:
         | Though black surfaces radiate energy more easily due to higher
         | emissivity, and white radiate less due to low emissivity. So
         | the benefit may be less than you think.
        
           | buran77 wrote:
           | Notably, the benefit may be "less" than expected but for all
           | intents and purposes any building or vehicle painted black
           | will be consistently warmer than the equivalent in white.
           | Unless your item is built for purpose it's highly unlikely
           | painting something black will make a visible difference in
           | the cooling rate compared to the white one, at least not in
           | conditions that might be relevant for our discussion.
        
         | icedistilled wrote:
         | "Darker materials also emit radiation more readily than light-
         | colored materials, so they cool faster."
        
           | hinkley wrote:
           | Only if they are warmer than their environment and don't have
           | a huge influx of radiant energy incident on their surfaces.
        
       | dejj wrote:
       | Also: Black 3.0, the purchasable variant of Vantablack
       | 
       | For sale at: https://www.culturehustleusa.com/
        
         | cyberlab wrote:
         | That's a great site. Thanks for the share.
        
         | walrus01 wrote:
         | see also, color manufacturers that will sell to anybody who
         | ISN'T Anish Kapoor
         | 
         | https://www.dezeen.com/2017/07/07/anish-kapoor-banned-from-u...
        
           | nerdponx wrote:
           | I know this is such a small microcosm of the world, but I
           | really love to see, just once in a while, that someone with
           | power uses their power for the greater good and not for
           | selfish benefit (realistically "we won't sell to Kapoor" is a
           | marketing spin but it's still a risk and a strong statement).
        
           | JKCalhoun wrote:
           | FTA:
           | 
           | > In response, UK-based artist Stuart Semple created a
           | pigment that he claimed to be the world's "pinkest pink" and
           | made it available to purchase on his website for "everyone
           | but Anish Kapoor".
           | 
           | I love artists.
        
             | ceejayoz wrote:
             | He managed to get his hands on some.
             | 
             | https://www.instagram.com/p/BOWz73wgj7R/
        
         | madaxe_again wrote:
         | I wonder if you could use this with the white paint mentioned
         | to make crookes radiometers capable of doing useful work.
        
         | Timshel wrote:
         | Nice they have a White 2.0 too since last year (up to 99.6%
         | reflective). And as with Black 3.0 banned for Colour criminals
         | ;).
        
           | kube-system wrote:
           | Of which, the picture of on the home page has clearly visible
           | white text over it.... :D
        
           | skykooler wrote:
           | If that's 99.6% reflective, how is this new paint the whitest
           | ever at only 98%?
        
             | loonster wrote:
             | Could be the spectrum that its tested under. Maybe the
             | 99.6% is visible light and the 98% is all energy from sun.
             | If that's the case, the 98% is much more impressive.
        
               | tux1968 wrote:
               | From the thermal imaging results given in the article,
               | i'd say your conjecture is correct.
        
               | [deleted]
        
           | robocat wrote:
           | Colour criminals are defined as:
           | 
           | WHY ARE THE COLOUR CRIMINALS BANNED?
           | 
           | Anish Kapoor & the creators of Vantablack for hoarding the
           | material and for generally being rotters.
           | 
           | Dupont for the imprisonment of tech consultant Walter Liew
           | for espionage, after he stole and sold blueprints for their
           | secret titanium white process for over $30million.
           | 
           | T-Mobile & its parent company Deutsche Telekom for claiming
           | magenta as their own and suing small businesses for using it.
           | 
           | Scientists at ISIS Neutron and Muon Source who are in the
           | process of investigating polar bear fur, insect scales and
           | fathers for industrial and commercial applications.
           | 
           | 3M for their ownership of Canary Yellow.
           | 
           | Daniel Smith, for buying up the last reserves of quinacridone
           | Gold pigment in the world, so that only they would be able to
           | sell it to artists.
           | 
           | https://www.bloomberg.com/features/2016-stealing-dupont-
           | whit...
           | 
           | https://sandrinemaugy.com/2018/04/30/the-final-batch-of-
           | quin...
        
             | spiritplumber wrote:
             | Finding a commercial use for polar bear fur is awesome,
             | actually. It would ensure that polar bears never go
             | extinct.
        
               | legulere wrote:
               | Like how elephants were greatly reduced in numbers to
               | make billiard balls?
        
         | dheera wrote:
         | I tried it. It's not that black at all. My regular black
         | T-shirt was blacker than a piece of cardboard I painted with
         | Black 3.0. Super disappointing, to say the least.
        
           | Applejinx wrote:
           | Your T-shirt's a 3d structure with microfibers. I'm not
           | surprised it was able to be more black than a hard surface:
           | fabric's actually a really good way to make an intense black.
           | 
           | The Culture Hustle blacks are also matte, which is very much
           | a limiting factor (and part of the concept). I find if you're
           | willing to accept highlights, super gloss black is way better
           | at being super black everywhere that isn't a highlight. At
           | that point you're trying to get the most localized highlight
           | as possible, to get it out of the way so everywhere else can
           | look blacker.
        
           | atVelocet wrote:
           | Ne Joke: Use it on something you prepared before (eg sanded
           | down). And use Black 2.0 as a primer. Results are way better
        
           | neurostimulant wrote:
           | Maybe it was applied wrong? The website mentioned that porous
           | materials must be sealed first before spraying with black
           | 3.0.
        
             | dheera wrote:
             | I did prepare it with Black 2.0 first.
        
         | whalesalad wrote:
         | Neat. I was wondering if you could buy that stuff. There are
         | trim pieces in my car I want to paint with it to eliminate
         | reflections in the cabin.
        
           | space_ghost wrote:
           | Can I get in on that action? I don't understand why
           | instrument cluster bezels are universally chromed but I hate
           | it and my eyes hate it and I'd really like to look at my
           | gauges without getting blinded.
        
             | whalesalad wrote:
             | Hah, yep, same situation on both my Ford vehicles.
             | 
             | I think I'll end up removing the trim, masking the pieces I
             | dont want to paint, and then hitting the chrome with
             | Plastidip spray. It's an aerosol can that contains a
             | rubberized coating. It comes out looking like a matte
             | finish paint but it can be peeled off of most surfaces so
             | it's not permanent.
        
             | teh_klev wrote:
             | Sadly, from their FAQ[0]:
             | 
             |  _Q. Can I paint my car / bike etc..._
             | 
             |  _A. NO - 3.0 is quite fragile and will just scratch off,
             | it won't weather well._
             | 
             |  _Q. Can I put a topcoat over it then?_
             | 
             |  _A. NO that will destroy the matte effect, and many
             | topcoats (including our COAT) will react with the paint and
             | ruin the finish._
             | 
             | https://culturehustle.com/collections/black/products/black-
             | 3... (it's on the right hand side a few scrolls down the
             | page)
        
               | tux1968 wrote:
               | Should be okay inside the car though...
        
               | dheera wrote:
               | Not sure if it's okay in high temperatures though. When
               | the air temp in the car can go as high as 60 C, black
               | surfaces can go as high as 80 C or more.
        
       | jedberg wrote:
       | I want to paint my roof in this ultrawhite paint and then put a
       | water tank on the roof and paint it with Vantablack.
        
       | imglorp wrote:
       | When can we get rid of black, solar absorbing, fragile, asphalt
       | roofs? They should all be sheet metal painted white.
        
         | faceplanted wrote:
         | But I live 55 degrees north :o
        
       | nvahalik wrote:
       | Yeah it's white but does dust and debris still stick to it?
       | 
       | If it does, it'll only be really effective until the next
       | cleaning... and then probably just as good as plain white paint.
        
         | adrian_b wrote:
         | They said that they have used an acrylic binder, so this white
         | paint should behave like any other acrylic paint, so it should
         | need periodic cleaning.
         | 
         | What is novel is that they have discovered some new method for
         | preparing the barium sulfate pigment and mixing it with the
         | binder, which allows very small pigment particles, possibly
         | having a certain form, and also a very large ratio between the
         | quantities of pigment and binder in the paint.
        
           | adrian_b wrote:
           | Now I have read an earlier version of this paper, which is
           | freely available:
           | 
           | https://arxiv.org/abs/2011.01161
           | 
           | The main points are:
           | 
           | 1. The more common white pigment titanium white is not good
           | for cooling something exposed to sun, because it strongly
           | absorbs ultraviolet light. (Besides generating heat, this
           | ultraviolet absorption also causes photo-chemical reactions
           | that degrade in time the organic paint binders.)
           | 
           | 2. So they have chosen barium sulfate, which reflects not
           | only visible light, but also ultraviolet and near infrared.
           | 
           | 3. Barium sulfate not only reflects solar light, but it also
           | emits efficiently in the far infrared, which cools the
           | painted surface.
           | 
           | 4. Barium sulfate was traditionally considered a worse white
           | pigment, because it has a lower refractive index than other
           | pigments, like titanium white.
           | 
           | 5. The Purdue University team has overcome this disadvantage
           | of barium sulfate by designing a manufacturing process for
           | the pigment that not only ensures a very small average
           | pigment particle size but also a broad distribution of the
           | particle sizes, which results in good reflection properties
           | over the entire solar spectrum.
        
         | dredmorbius wrote:
         | Right.
         | 
         | The notion of painting roofs white to increase albedo is an old
         | one (look up "Whitecap", which I was familiar with about 30
         | years ago). And the practical limit is of behaviour in the
         | environment: dirt, grime, damage (hail, wind, birds, insects,
         | ultraviolet light, etc.). It's unlikely that a "whitest white"
         | substance will _also_ be optimised for those characteristics.
         | 
         | But a durable, easily-cleaned, reflective surfacing material
         | could prove useful.
         | 
         | It's all but certain that the actual applications for this
         | material _won 't_ be as roofing. At least not for standard
         | construction.
        
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       (page generated 2021-04-16 22:01 UTC)