[HN Gopher] Etsy to buy fashion reseller Depop for $1.63B
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       Etsy to buy fashion reseller Depop for $1.63B
        
       Author : pseudolus
       Score  : 230 points
       Date   : 2021-06-02 10:29 UTC (12 hours ago)
        
 (HTM) web link (www.reuters.com)
 (TXT) w3m dump (www.reuters.com)
        
       | alexander-litty wrote:
       | My partner is a top seller on Depop. We send and receive packages
       | pretty much every day, it's been great for them during the
       | pandemic.
       | 
       | Depop has done a great job fostering a more human experience than
       | other platforms. That's definitely a huge factor in their
       | success.
       | 
       | Buying and selling is pretty involved. Haggling is super common.
       | If you're selling many items, people will message you and ask for
       | bundle deals. If you're a regular, sometimes people will just
       | throw you a discount. If you just buy something silently, you'll
       | often get a short thank-you message.
       | 
       | There's a culture around the packaging, too. People tend to put
       | candies, stickers, hand-written thank-you notes, extra things the
       | seller doesn't need anymore. It's fun to open packages coming in,
       | and it's fun to pack them out with little surprises.
       | 
       | My partner has made a lot of friends that way, which has led to
       | trading of talents and services. Sometimes it's just people
       | helping people, sometimes it's commissions, sometimes it's
       | bartering, but all originating from the platform.
       | 
       | I definitely see why Etsy's interested.
        
         | brobdingnagians wrote:
         | I once bought a bottle of expensive fountain pen ink for my
         | sister as a present; the thing that struck me most about it was
         | that they included a hand-written thank you note in the
         | packaging. It was a family business, and I remember it, years
         | later, because it was such a pleasant surprise, and an
         | unexpected one from all of the other commercial encounters I
         | have. It taught me the value of the personal touch and
         | attention to detail for customers.
        
           | xmprt wrote:
           | And as a note to any big companies thinking of doing this, it
           | has to be personal. I've gotten tons of cards and brochures
           | in packages from big companies that I instantly throw away
           | because it's usually just corporate jargon about how much
           | thought was put into making this product "just for me".
        
         | Nextgrid wrote:
         | Just wondering, is it profitable? I believe the Depop fee is
         | 10% plus payment processing fees, which to me doesn't sound
         | like a great deal, but then again I'm not really familiar with
         | that whole market.
        
           | an_opabinia wrote:
           | Definitely not if you account for time.
           | 
           | Sellers are making subminimum wage profits per hour.
           | 
           | On the one hand, a medical resident also makes very close to
           | minimum wage.
        
           | gnopgnip wrote:
           | The market for used things is not very liquid, selling online
           | is often the most profitable choice. Selling locally directly
           | to consumers mostly means not finding any buyers or greatly
           | reducing the price. Reselling used clothing to a brick and
           | mortar store, or to be consigned will vary. It often takes
           | 80-90% for children's clothing, 50-70% for most women's
           | clothing, as low as 20% for very valuable items like designer
           | purses. There are other online markets but most of them
           | charge more in fees, and really only Ebay has as much traffic
           | from buyers
        
           | ckdarby wrote:
           | I have a family member who just left her banking job to
           | expand more into Depop and yesterday she mentioned she hit
           | the milestone of making more than her bank job now.
        
           | tinco wrote:
           | My sister runs a succesful shop on Depop, she's the starving
           | artist type, and the income from her Depop puts her suddenly
           | at a decent median income. I don't know how sustainable it
           | is, who knows for how long her artistic taste aligns with
           | Depop's target market, but it does seem like a great way to
           | run a business.
           | 
           | It is very surprising to me that it's as low as 10%. I bet
           | that even if it were 30% or even 40% it would still be
           | profitable. The way she operates is she buys lots of second
           | hand clothing from Japan, for lets say $5 and then from that
           | lot she sells a pair of jeans for $50. So her profit is $40
           | on the lot. Maybe she makes 15 sales per week, and boom
           | there's a decent wage.
           | 
           | Numbers are all extrapolated from when I talked to her about
           | her business one weekend a couple months ago. I have no idea
           | how much she actually sells or makes at the moment.
           | 
           | Maybe also interesting to note that this is a scale up from
           | what she already did locally. She's been trading second hand
           | clothing for years now. The Depop thing is new and it
           | transformed her business from being a side gig to a primary
           | source of income.
        
             | sjg007 wrote:
             | I've been listening to Galdwell's audiobook Outliers and he
             | talks about the NYC garment industry in the late 19th and
             | early 20th century. There's a lot of parallels with today.
             | You might find it interesting.
        
           | alexander-litty wrote:
           | Anecdotally, this platform gives liquidity to your otherwise
           | unsellable clothes, and that is the big appeal.
           | 
           | If you have a dress you'll no longer wear, you have a few
           | online platforms to sell it on, but they're not known for
           | fashionable clothing. Nobody will be looking for your clothes
           | on there organically. It drives the price of your clothes
           | down, if you're even able to sell them at all.
           | 
           | A lot of people use this to recycle interesting fashion and
           | keep their closets and outfits interesting at a really low
           | cost, as my partner does.
           | 
           | You do have flippers of course, it's common enough that they
           | call Depop-flipped items "repops". I suspect this can be
           | profitable, but you need to source your items at a great
           | discount.
        
         | antihero wrote:
         | I mean now Etsy is interested I'm sure it won't take long to
         | become another wasteland of shit-tier mass produced products
         | from Chinese sellers.
        
         | matsemann wrote:
         | Isn't that also how Etsy was, before it became a drop shipping
         | marketplace?
        
           | JohnWhigham wrote:
           | Pretty much. I remember someone showing it to me in 2010 and
           | I was floored at all the cool vendors on it. Expect Depop to
           | be gutted soon like every other startup purchase.
           | 
           | But then again, those were probably the founder's plans.
        
         | 45ure wrote:
         | >Depop has done a great job fostering a more human experience
         | than other platforms.
         | 
         | You paint a pretty picture; the camaraderie of buying, selling,
         | haggling in an online cobbled internet town square, make for an
         | idyllic setting. The tug-and-pull of reuse/recycle, vintage vs
         | fast fashion are noble principles.
         | 
         | However, there is a murky side, which is infused with extreme
         | expectations, toxic and churlish behaviour e.g. Amazon Prime
         | type service, petty haggling over a few pennies, sellers
         | abusing their privileges, limited understanding of fees and/or
         | how PayPal works, unnecessary spats and an appallingly high
         | level of entitlement etc.
         | 
         | Nevertheless, there is synergy, but have doubts about long-term
         | prospects - Depop might just become another case study in
         | acquihire or perhaps just a blot, as there is no shortage of
         | other contenders nipping at their heels e.g. Vinted.
         | 
         | https://www.instagram.com/depopdrama/
        
       | waynesonfire wrote:
       | looks like an expensive online goodwill
        
       | nly wrote:
       | Reading the headline "<Business I've never heard of> selling for
       | $<N>bn" is become an increasingly common occurrence for me
        
         | nkrisc wrote:
         | I mean this in a completely good-natured way, but after looking
         | at their site I'm not surprised that someone who would write
         | "<Business I've never heard of> selling for $<N>bn" has never
         | heard of them. You don't strike me as their target audience.
         | 
         | That said, neither am I. Looks like you can't even view any
         | merchandise on the website, it's basically an app-only
         | experience it seems. That's a huge turn-off for me.
        
           | darkr wrote:
           | Try signing up/signing in on web and you'll get a whole new
           | experience.
           | 
           | Anonymous browsing/guest checkout might be an avenue that we
           | take another look at in the future; but yes - historically we
           | have been focussed on our mobile apps as first-class
           | citizens.
        
             | [deleted]
        
           | anentropic wrote:
           | Yes you can, just scroll down
        
             | nkrisc wrote:
             | I did, I didn't see anything that looks like the start of
             | an ecommerce sales funnel. Maybe I missed it, I was just
             | expecting something obvious. I expected the main menu (on
             | mobile) to have some kind of inventory taxonomy. I'm well
             | aware I'm not the target audience and it shows.
        
             | input_sh wrote:
             | After clicking on "Vintage t-shirts", I got no products
             | available.
             | 
             | After scrolling a bit more down, I've noticed I can click
             | on what I'm assuming is individual sellers, but that
             | returns 500 internal server error.
             | 
             | And this thing is being sold for a billion dollars.
        
               | jeromegv wrote:
               | "This thing" is a hugely popular marketplace for second
               | hand clothing. Probably the first platform to finally
               | crack second hand clothing online, lots of billion
               | dollars being spent on clothes.
               | 
               | The disdain some people have for what is not their niche
               | is crazy. Not everything needs to be a SAAS. It's pretty
               | clear this is meant to be used as an app and it looks
               | like you did your best to ignore it.
        
               | input_sh wrote:
               | > It's pretty clear this is meant to be used as an app
               | and it looks like you did your best to ignore it.
               | 
               | Not clear at all. I looked up the company, opened the
               | website, and there are some "get the app" buttons, but
               | the website does not indicate that the product is an app-
               | first experience at all.
               | 
               | The submitted article even mentions it as a "shopping
               | site", not an app. And looking at play store reviews, it
               | doesn't look like the app is any better. It's filled with
               | various technical issues and 1 or 2 star reviews.
               | 
               | So excuse me for having this crazy assumption that if
               | something is being sold for over a billion dollars, it
               | should at least somewhat work.
               | 
               | If I were Etsy, I would probably buy it for the community
               | and marketing talent, fire every single dev and start
               | from scratch.
        
               | dmitriid wrote:
               | You do have to admire them for being as popular as they
               | are, and not actually being _good_.
               | 
               | Their app can't even properly show me clothes based on my
               | preferences:
               | https://twitter.com/dmitriid/status/1400084936372199429
               | 
               | It only goes to show how horrendously bad the original
               | market was.
        
               | sandworm101 wrote:
               | Ok boomer. Nobody uses websites anymore. For the proper
               | shopping experience you must install the app. Your
               | precise browsing history and phone location will be used
               | to tailor a bespoke peer-to-peer shopping experience.
               | Don't like a shopping app running 24/7 in your pocket?
               | You just don't get modern fashion.
        
               | z29LiTp5qUC30n wrote:
               | But I was born in 2002 and I still don't get this crap.
               | It is like people are begging to be psychologically
               | controlled for max financial extraction...
        
               | sandworm101 wrote:
               | >> people are begging to be psychologically controlled
               | for max financial extraction
               | 
               | "Shut up and take my money!" Futurama s06e03 - Attack of
               | the Killer App (2010)
        
               | input_sh wrote:
               | Pretty sure they were being sarcastic.
        
               | TheGigaChad wrote:
               | Hang yourself millennial subhuman.
        
           | dunkeylim wrote:
           | Depop is hugely popular. Every 20s girl knows about Depop. HN
           | is just not the demographic.
        
             | varsketiz wrote:
             | 4m buyers and 2m sellers according to the FT.
        
           | Item_Boring wrote:
           | The website works fine for me - searching e.g. Celine shows
           | 126 products.
        
           | KoftaBob wrote:
           | Very _HN_ way of calling someone a fellow nerd, I love it.
        
           | andrewingram wrote:
           | It's actually one of the reasons I left the company. On paper
           | I was hired (back in 2015) to build the website, but spent
           | most of my tenure building internal tools. When I finally did
           | get to build it, thankfully I had another web developer
           | working with me by then, but it was also clear there was no
           | interest from the rest of the business in making the website
           | anything more than a lead generator for app downloads.
           | 
           | This was probably a good business decision given their key
           | demographic, but it didn't make me feel good about what my
           | role was, especially as (according to the soon-to-be-CTO) I
           | was one of their stronger engineers. It felt weird to have
           | expertise and constantly feel side-lined. There were
           | definitely some challenging years in the middle, but they
           | seem to have turned it around.
        
         | shankr wrote:
         | I suppose you don't hear often about all the market/advertising
         | companies buying each other. Even though I work in this field,
         | I am almost always clueless about who are these companies.
        
           | hardtke wrote:
           | Advertising companies have a natural size limit since they
           | generally can't work for competing companies. Agencies reach
           | about $500M in revenue and then get sold off to a holding
           | company. It's almost inevitable there are a whole bunch of
           | deals.
        
         | zachrose wrote:
         | To think that one day Etsy was one of those businesses, and now
         | they have $1.63B to spend on the new thing
        
         | Ekaros wrote:
         | I'm always surprised in number of these 1B+ businesses... Like
         | is there really this many of them, or is there something weird
         | going on...
        
           | elorant wrote:
           | They fly under the radar. They keep their heads down and do
           | their job without trying to attract attention in order to
           | avoid unwanted competition. There are myriads of such
           | companies out there we've never heard of.
        
             | bertil wrote:
             | Depop is very much the opposite of flying under the radar.
             | They are a key player in fashion and love nothing but
             | flashy promotions, they'd love to be associated to any big
             | brand. They are not as big as Farfetch (disclaimer: where I
             | worked) but both companies are pillars of fashion-tech
             | scene in London.
             | 
             | Their marketing and social media presence is as large as
             | they can get it (I know their former Head of Social media
             | and VP Product). Being successful there is a first step to
             | becoming an influencer. As a second-hand market, they've
             | been carried by the environmental trend lately, deservingly
             | so. Their audience is younger, more female and fashion-
             | forward and in that very seeked-after demographic, they
             | have incredible numbers. There are American companies, like
             | Vestiaire Collective, that offer a similar service but
             | Depop is making strides around the world.
             | 
             | There might not be a lot of overlap with your interest, or
             | those of many people in Hacker News -- and that's fine.
             | But, to fin equivalents, saying that TikTok or Tampax are
             | "under the radar" brands says more about your curiosity
             | than it says about a product used by half of the
             | population.
        
               | elorant wrote:
               | They're not a "key player in fashion". A key player in
               | fashion is Prada or D&G. They're a niche company dealing
               | with second hand streetware items.
               | 
               | How on earth does Tik Tok or Tampax relate with Depop?
               | 
               | P.S. As a general rule of thumb we try to avoid personal
               | remarks in here when replying to a person. Just to keep
               | the place a bit more civilized.
        
               | colinmhayes wrote:
               | Depop really isn't a niche company. It's effectively
               | instagram but the clothes are for sale. Companies relate
               | to the consumers the same way they do with instagram
               | influencers, product placement.
        
           | nly wrote:
           | I suppose it's not that much really. If you stick a P/E
           | multiple of 20x on it then it's only annual earnings of $80M.
        
             | greesil wrote:
             | You only get that multiple if you're publicly listed.
             | Usually for M&A the price is discounted from that, but this
             | also varies widely by industry. Never do a hardware
             | startup, for instance :)
        
               | ludamad wrote:
               | What is clothing but low tech wearables
        
               | greesil wrote:
               | E-commerce
        
           | JohnJamesRambo wrote:
           | Yes something very weird is going on.
           | 
           | https://fred.stlouisfed.org/series/M1SL
        
           | JohnWhigham wrote:
           | It's a byproduct of all the VC funny money being thrown
           | around.
        
           | CamelCaseName wrote:
           | My guess is that it's driven by multiple inflation.
           | 
           | Prior to August 2018, there were no trillion dollar
           | companies, now there are at least 5 (MSFT, AMZN, AAPL,
           | Aramco, Google) and more on the way.
        
             | RC_ITR wrote:
             | Sure there's multiple expansion, but also significant
             | earnings growth...
        
             | thaumasiotes wrote:
             | > Prior to August 2018, there were no trillion dollar
             | companies, now there are at least 5 (MSFT, AMZN, AAPL,
             | Aramco, Google)
             | 
             | This observation seems more likely to be driven by Aramco
             | not being a _public_ company before 2018 than by Aramco not
             | _existing_ before 2018.
             | 
             | Just because it's a little harder to see something doesn't
             | mean it isn't there.
        
           | rahoulb wrote:
           | I've always felt one of the fallacies of the startup culture
           | that we surround ourselves in is that winning involves
           | "taking over the world".
           | 
           | There are so many "niche" businesses out there - that will be
           | enough to bring in millions in revenue - simply because there
           | is such a variety in what people want and need. And we'll
           | never hear of them unless our interests happen to coincide
           | with that particular niche.
           | 
           | Case in point - I've just started working for a company that
           | is an upstart small player in the area of document management
           | for construction companies. You'd think document management
           | was a solved problem and there wouldn't be room for
           | specialists in that area - but no, there are several multi-
           | million dollar businesses that do nothing but. And there's
           | still room for small companies like ours to grow into.
        
             | wintermutestwin wrote:
             | Interesting that you used the term "document management" as
             | opposed to "content management." I cut my teeth as a
             | "document management" consultant in the early 90s, when it
             | was really just documents. I thought the "content
             | management" term took over.
        
         | ghaff wrote:
         | Way back when I was a computer systems product manager, I was
         | constantly struck by the random customers that would come
         | through the executive briefing center who were some random
         | boring business (making milk bottles or whatever) and it would
         | turn out they had 75% of the US market or something like that.
         | (This was before really widespread globalization.)
        
           | nly wrote:
           | I would be super interested in ways to visualize or learn of
           | these 'background realities'.
        
       | arashi99 wrote:
       | Congrats to the team!!! Used to sit across them in CW in
       | London... way to go
        
       | werber wrote:
       | At the risk of misusing Gen Z slang, Etsy is "Cheugy" and depop
       | is "no cap fire". Depop has the cache of being cool enough that
       | celebrities (Doja Cat and Princess Nokia come to mind) whereas
       | Etsy is more "mom crafts", with that being said I'm a big Etsy
       | shopper. This feels a lot like the aqquistion of Instagram by
       | Facebook in terms of buying a company for not just utility but
       | social capital.
        
         | lotsofpulp wrote:
         | I was under the impression that it all eventually turns into
         | AliExpress? I do not see how one can trust these "individual"
         | sellers on Etsy or Depop or whatever to do quality control. If
         | they do, and the reputation of the "market" is good, then there
         | will exist arbitrage opportunity for other sellers to resell
         | AliExpress stuff.
        
           | FireBeyond wrote:
           | A few years ago, Etsy claimed that they were on a big mission
           | to remove resellers and only allow individual, bespoke
           | sellers.
           | 
           | I haven't seen a whole lot of evidence that they have, or
           | have been successful.
        
         | randycupertino wrote:
         | I've heard it akin to Etsy is where your aunt buys her "Live
         | Laugh Love" signs and Depop is for kids to shop for cool
         | college outfits.
         | 
         | I do a lot of thrifting myself and have been comparative
         | shopping on Ebay, Depop and Poshmark for the best deals.
         | Sometimes the same products are on all three!
        
         | ehnto wrote:
         | Today I learned about the word Cheugy, and wish I hadn't.
         | 
         | The wikipedia page for it reads like satire:
         | https://en.wikipedia.org/wiki/Cheugy
         | 
         | > While it has been compared to "being basic",[3] some sources
         | have suggested that it is "not quite 'basic'."
         | 
         | What do you mean?! What are you trying to say to me!? Use real
         | words damnit! We have so many!
        
           | lotsofpulp wrote:
           | The point of using that lingo is not to try to communicate
           | with you, but amongst their own tribe members. It's probably
           | been happening since language has been around, and it happens
           | in all sorts of groupings
           | (age/business/profession/location/race/education/etc).
        
       | subpixel wrote:
       | I'd be interested in reading about how Depop did what dozens of
       | other startups have tried to do: build a giant business around
       | the used clothes market.
        
         | colinmhayes wrote:
         | Depop is more similar to instagram than a resale site. It has
         | influencers and a "for you" page.
        
         | jasonladuke0311 wrote:
         | Don't be like Grailed is a good start. Can't believe how badly
         | that site has managed to snatch defeat from the jaws of
         | victory.
        
         | FlyingSaucer wrote:
         | Depop isn't alone in this, Vinted[1] has a current valuation of
         | $4.5B and is hugely popular in Belgium, Netherlands and France
         | (maybe more places, but those i can definitely say).
         | 
         | In both platforms there is influencer-heavy marketing. Many
         | fashion influencers(i really dislike this term, but it is the
         | nomenclature) sell clothes that they wore very little in
         | Instagram advertisements. This is a great business model for
         | them, people follow them more tightly because they are actually
         | able to buy for (mostly) affordable prices some of the clothes
         | they see in pictures and they also get some additional under-
         | the-radar cash.
         | 
         | [1] : https://www.vinted.com/
        
           | sweeneyrod wrote:
           | It's interesting that they have a much higher valuation (and
           | from some cursory research, moderately more users) than
           | Depop, despite (AFAIK) being completely obscure in the US/UK.
        
           | matsemann wrote:
           | In Scandinavia I think Tise is similar. For purchasing used
           | clothing and stuff, but the listing is more akin to Instagram
           | than on a normal listing site. You follow people with a style
           | you like and buy their stuff, and then sell it on.
           | 
           | https://tise.com/
        
         | subpixel wrote:
         | I found it.
         | 
         | "But the real secret to Depop's success is that it allows users
         | to amass two of the most valuable modern currencies: money and
         | clout. Becoming a top seller on Depop is a springboard to fame
         | on YouTube or Instagram. It also provides built-in monetization
         | for a future career as an influencer."
        
         | andrewingram wrote:
         | They also doubled-down on it. They flirted with branching out
         | into other markets and demographics but it didn't really stick.
         | 
         | There was a bit of luck in getting their initial traction (they
         | were definitely not prepared for the growth spurt and spent
         | years getting to the point that the backend wasn't just falling
         | over constantly), but they executed really well on capturing
         | their core market.
        
         | Nextgrid wrote:
         | I don't think Depop did anything special per-se. It's a
         | combination of luck and the right investors bankrolling it for
         | ages.
         | 
         | It is a very marketing-heavy operation, as the platform itself
         | doesn't offer that great of a deal to sellers - they charge a
         | 10% commission plus payment processing fees (PayPal takes 2%,
         | though now I believe there's an option to use a different
         | processor), so high-volume sellers are unlikely to use it. I
         | wouldn't be surprised if up until this day they were spending
         | more on marketing that they would've made back from most
         | customers.
         | 
         | The business itself is quite low-margin (support & fraud/scams
         | cuts into that), has decent competition (Mercari, StockX) and
         | can be trivially replicated by the likes of Facebook (Depop is
         | basically an Instagram but where you can buy & sell - something
         | FB can trivially replicate if they wanted to).
         | 
         | It makes sense for Etsy to buy it for access to the userbase
         | and to integrate it into their existing business, but as a
         | stand-alone business it's not that great IMO because of the
         | aforementioned points.
        
           | weird-eye-issue wrote:
           | "a combination of luck and the right investors"
           | 
           | I don't think that would be fair and that it is 100% likely
           | there was a great deal of deliberate strategy involved as
           | well.
        
             | Nextgrid wrote:
             | My point is that I believe the strategy was a very risky
             | bet (way too risky in my opinion, but then again I'm not a
             | startup CEO for a reason).
             | 
             | This is a very marketing-heavy operation that I don't think
             | could stand on its own and be sustainable, and so the only
             | possible outcome is to stay afloat long enough (by
             | reinvesting a significant chunk of revenue into more
             | marketing) to get gobbled up by a bigger fish.
             | 
             | They had the right investors that believed in it and
             | bankrolled it for long enough and it paid off, but it's
             | ultimately still a stroke of luck IMO.
        
           | yaitsyaboi wrote:
           | I doubt FB could replicate this. Fb itself is a non-starter
           | the people who use this app haven't been on Fb in years.
           | Okay, so Instagram. If they could, they would've.
           | 
           | I think there are problems with making Instagram seem tacky
           | by clobbering on a marketplace. It would make it look cheap
           | and shilly. Right now it's the most rarified space to share
           | pictures of your awesome lifestyle. I think you can either
           | have that very cool, chic vibe or the amazon marketplace
           | vibe.
           | 
           | I think that despite their enormous resources, there are
           | places that brands can't go.
        
             | alex_g wrote:
             | Instagram already has marketplace features, and personally
             | it lost its rarified space vibes to me a long time ago.
        
       | numair wrote:
       | Depop is an excellent example of using lots of domain expertise
       | in an area that investors etc would write off as a "lifestyle
       | business" or "not likely to achieve a high ROI" to create what is
       | now a billion-dollar exit.
       | 
       | The founders of Depop have been in the fashion, and fashion
       | retail, business for a long time. They started Retrosuperfuture,
       | which was a cult hit in the sunglasses business (they probably
       | did a lot more, but I never really bothered investigating). The
       | knowledge and expertise they got from that cult hit -- along with
       | the credibility and the network among fashion's "cool kids,"
       | particularly in Milan -- gave them a bit of an "unfair advantage"
       | when they went after the at-that-time-already-getting-crowded
       | used clothes business. They also executed pretty well in building
       | exactly what their users wanted.
       | 
       | If you don't get this business, how it is worth this much money,
       | who they are, etc -- no, you're not some sort of genius humble-
       | bragging that you're blissfully unaware of such petty little
       | things. You're just demonstrating that you feel compelled to
       | comment on things you don't understand and dismiss them because
       | they don't fit into your myopic worldview of "what's important."
       | Fashion is an industry, and one of the largest in the world;
       | anyone who cares about global commerce / the environment / etc
       | should be paying attention to that industry, and to the
       | "circular" trend that remains in its infancy.
       | 
       | I hope the combined company continues to innovate, and that this
       | isn't just some sort of depressing market consolidation play.
       | This space has a LOT of room for growth.
        
         | k-mcgrady wrote:
         | I'm surprised anyone would write this off. It's a trendy eBay
         | for a specific niche (used/"vintage" clothes). If you can get
         | it to scale (obviously not easy) it seems like it's an easy win
         | and easy to monetise. On the surface a much better investment
         | opportunity than a lot of the stuff we see on HN.
        
           | jazzkingrt wrote:
           | I've used depop a fair amount, I think it's a big leg up over
           | eBay because of it draws some useful features from social
           | media.
           | 
           | The feed allows you to follow and discover sellers whose
           | style suits you, and stay informed of their offerings. You
           | can see who they follow, and so on.
        
         | nr2x wrote:
         | Website looked like it had some cool stuff. Hard to find good
         | streetwear.
        
         | jonplackett wrote:
         | If they can just get the search to work properly I'd use it a
         | lot more!
        
         | krrrh wrote:
         | I'd never visited the site but it looks very nicely executed,
         | especially at creating a consistent vibe out of user-uploaded
         | photos, which isn't easy.
         | 
         | A neat thing about businesses like this is that it takes a
         | skillset that a lot of underemployed people have (cool hunting
         | in thrift stores), and gives them a path to making part of
         | their living out of it aside from the ancillary benefits of
         | that come with being fashionable and cool. It also provides
         | access to wider markets and price discovery for vintage shops
         | in the same way that abehbooks did for used bookstores a decade
         | or two ago, or eBay did for junk sellers at flea markets.
         | 
         | The inevitable downside is that it further compresses globo
         | youth culture and makes it harder to develop a scene, but that
         | horse left the gate a long time ago.
        
         | spoonjim wrote:
         | I don't dislike fashion because I'm a humble bragging genius. I
         | dislike it because I think it's bad for the world. It preys on
         | and fuels women's insecurities to sell them throwaway products
         | made by borderline-enslaved Cambodians. A guy making $1.63
         | billion doesn't change that -- the mentality that "it makes
         | money so it's good" is precisely the sick mentality behind this
         | whole blight upon the world. I know you are right that there is
         | more growth in this industry, but that growth is going to make
         | the world a worse place.
        
           | flatline wrote:
           | That's a pretty cynical take. Much the same could be said of
           | any industry that relies on manufacturing and marketing. I
           | think there's value in _society_ at large - we are social
           | creatures and relating to each other, mimicking each other,
           | and other forms of communication are deeply tied to how we
           | get along as human beings. I 'm not saying fashion is itself
           | necessarily useful at large, and it certainly has the issues
           | you described, but it's at least a byproduct of other things
           | that are highly useful.
        
             | germinalphrase wrote:
             | Perhaps much of the same _should be_ said of other
             | industries.
        
           | akarma wrote:
           | > It preys on and fuels women's insecurities to sell them
           | throwaway products made by borderline-enslaved Cambodians.
           | 
           | It sounds like you've never used Depop or learned about it
           | before writing this comment. Depop is the exact _opposite_.
           | It 's a solution to what you're framing as a problem. Depop
           | is a way to recycle clothing rather than throwing it out and
           | buying more - it is actually a reaction to the exact fast
           | fashion you're complaining about.
        
             | Jackpillar wrote:
             | Unfortunately that's not necessarily the case. People run
             | full on dropshipping businesses on Depop under the guise of
             | handmade/second hand clothing. There is also widespread
             | "thrift hauls" on Depop where 20 something rich people
             | ransack thrift stores which are staples in low-income
             | communities and sell on Depop for 10x. Depop doesn't do
             | anything to counter the hypercapitalist and wasteful
             | fashion industry - its just another component to it.
             | 
             | https://www.vox.com/the-goods/22396051/thrift-store-hauls-
             | et...
        
               | CPLX wrote:
               | This comment is pretty reactionary and maybe doesn't
               | deserve a reply but I've seen variations on this
               | criticism before and as someone that's worked in this
               | space it doesn't make any sense:
               | 
               | > There is also widespread "thrift hauls" on Depop where
               | 20 something rich people ransack thrift stores which are
               | staples in low-income communities
               | 
               | This complaint seems to be based on a profound delusion,
               | which is that the social mission of thrift stores is to
               | provide cheap clothing for people who don't have much
               | money.
               | 
               | The charity aspect of thrift stores, at least
               | historically, has been _the money that you give them_
               | when you buy stuff there.
               | 
               | So in fact _the whole point_ of the enterprise is to have
               | people who have stuff they don 't need donate it to a
               | worthy cause, who sell it to _people with money_ who want
               | it, and then they take _the money_ that they make this
               | way and give it to _people who need money_ or use it to
               | provide needed services etc.
               | 
               | Nobody is "ransacking" a charity by doing the exact thing
               | the charity is hoping people will do, which is _giving
               | the charity money_ that can be used to further charitable
               | activities.
        
               | subpixel wrote:
               | > The charity aspect of thrift stores, at least
               | historically, has been the money that you give them when
               | you buy stuff there.
               | 
               | That's actually completely backwards. The public good
               | that a thrift store provides is to make cheap, essential
               | things accessible to people who can't afford anything
               | else. Goodwill is a nonprofit because there is no profit
               | in making cheap, essential things accessible to people
               | who can't afford to anything else.
        
               | azornathogron wrote:
               | I don't know anything about Goodwill, but in the UK there
               | are several charities that run shops and their purpose is
               | as the parent describes - the shops generate revenue for
               | the charity to carry out its work.
               | 
               | The first sentence on the wikipedia page on Charity shop
               | [1] (and "Thrift shop" redirects to the same page) says:
               | 
               | > A charity shop (UK), thrift shop or thrift store (USA)
               | or opportunity shop (others) is a retail establishment
               | run by a charitable organization to raise money.
               | 
               | The Goodwill.org page About Us > Our Vision for
               | Transformation [2] has a section "HOW LOCAL GOODWILLS
               | DELIVER IMPACT" the third item of which starts:
               | 
               | > Goodwill retail operations generate revenue that
               | supports our mission work. [...]
               | 
               | So, it's possible these things are dual-purpose and
               | intended to meet both goals, or that some thrift stores
               | have the goal of raising revenue and some have the goal
               | of making recycled items available cheaply. But
               | _certainly_ parent 's point is not backward - _at least_
               | many thrift stores explicitly operate in order to
               | generate revenue as a form of funding for charitable
               | ventures. People with money buying things from charity
               | shops helps the charities. It 's what they want.
               | 
               | [1] https://en.wikipedia.org/wiki/Charity_shop [2]
               | https://www.goodwill.org/about-us/our-vision-for-
               | transformat...
        
             | samhh wrote:
             | The first R is reduce. The second is reuse. Our cultural
             | obsession with fashion completely bypasses each of these.
        
               | Quinner wrote:
               | Depop is reuse. Progress is made on the margins.
               | Absolutist judgement of something a lot of people like
               | does nothing to help.
        
               | rland wrote:
               | I think depot would count as reuse, right?. Honestly, I'm
               | stoked whenever we manage to make it past "recycle."
               | 
               | I'd be happier if they announced that recycling was fake
               | and everything you throw in the blue bin is trash.
        
               | SV_BubbleTime wrote:
               | Oh, but those R's are hard and not fun.
               | 
               | What's really fun is throwing all anything plastic
               | including wrappers, #5, #7, any metal, any paper
               | basically anything but food into the blue recycling tub
               | that someone comes to pick up and then I can smuggly look
               | down on people that "don't even care about the planet",
               | I'm doing my part by blankly assuming all my "recycling"
               | isn't going into a landfill!
               | 
               | ... I wish I would still count the number of people that
               | think that, but it's too many.
               | 
               | I try to "not buy shit", and Im pretty sure it's a lot
               | harder than wishcycling.
        
             | spoonjim wrote:
             | I'm not talking about Depop, I'm talking about why I hold
             | the fashion industry in low regard.
        
               | krustyburger wrote:
               | Your whole original comment just seems pretty
               | anachronistic in 2021. Especially as Pride month kicks
               | off, I'd caution you against holding on to antiquated
               | views that the fashion industry is only something for
               | women or has to do primarily with their insecurities.
               | 
               | Whatever else it is, fashion to me is about both
               | aspiration and inspiration. It is something that is
               | creative not just for designers, but also their fans and
               | customers. It is fundamentally about encouraging people
               | to imagine themselves in new ways.
               | 
               | It is emphatically not just some one-way broadcast aimed
               | at a certain, supposedly more impressionable, gender.
        
           | akomtu wrote:
           | I like to compare greed with steam and capitalism with a
           | steam engine. It's noisy and inefficient, but that's the only
           | tech we have right now.
        
           | aiisahik wrote:
           | oh ... wait till you hear about the car industry.
        
           | [deleted]
        
           | hellomyguys wrote:
           | >throwaway products made by borderline-enslaved Cambodians
           | 
           | Well good thing Depop helps consumers avoid buying brand new
           | clothing items and encourages giving life to old clothes.
           | 
           | >I don't dislike fashion because I'm a humble bragging
           | genius. I dislike it because I think it's bad for the world.
           | 
           | All of fashion is bad for the world? Is that really your
           | take?
        
             | spoonjim wrote:
             | Yes, that is really my take.
        
               | reaperducer wrote:
               | So, nudity is the answers. Also ban tattoos and hair
               | styles while you're at it. And all self-expression, since
               | that's also subject to the whims of fashion.
               | 
               | Thank you for enlightening us, Mr. Mao.
        
             | sovnade wrote:
             | I guess at a high level, nearly everything humanity does is
             | bad for the world. If that's your starting point then it
             | makes sense?
        
           | goldenchrome wrote:
           | Fashion is self-expression and your own personal connection
           | to culture. I don't think nerds on HN generally grok those
           | concepts but many other people in the world do. It's very
           | important to lots of people and it's a lot of fun once you
           | know what you're doing.
           | 
           | The fashion world has abundant problems but it's still an
           | important industry. Preying on insecurities and using cheap
           | labor is sort of a way of looking at all consumerism though.
        
             | spoonjim wrote:
             | Don't assume that because I don't like it, I don't
             | understand it. I do understand the venal emotions of
             | mankind. That doesn't mean I respect the people who stoke
             | and exploit those emotions for profit. A lot of consumerism
             | is ecologically destructive but only a small amount of it
             | depends on actively harming your customer's mental well-
             | being. Fashion, Facebook, sensationalist media, etc. are
             | all industries that depend on making people feel worse.
        
               | goldenchrome wrote:
               | Frankly, you don't understand fashion. Fashion is not a
               | new industry, nor is it parasitic. It's one of the oldest
               | forms of self-expression and it makes lots of people feel
               | better, not worse. Fitting in is always going to be
               | stressful, but it's stressful because it's so important
               | for social creatures like us. Fashion is simply a tool
               | that helps people fit in. If you figured out a way to fit
               | in that doesn't involve fashion, then power to you, but
               | that doesn't invalidate thousands of years of people
               | enjoying clothes.
        
               | MonaroVXR wrote:
               | I want to know more about this, but I have no clue. No
               | clue if I'm fashionable at all. It's more like "Yes" and
               | "No"
        
               | CharlesW wrote:
               | > _I do understand the venal emotions of mankind._
               | 
               | Thank you, this is now my new catchphrase!
        
             | paxys wrote:
             | People will often say "I don't care about fashion", then I
             | point out that by wearing a dark monochrome tshirt,
             | "silicon valley" hoodie, zip-up vest etc. you are showing
             | that you are most definitely up to date on fashion trends.
        
             | ceilingcorner wrote:
             | Fine with me. If a bunch of smart people are going to lock
             | themselves out of a multi-billion industry because they are
             | too "enlightened" to bother, awesome. Less competition.
        
             | biztos wrote:
             | > it's a lot of fun once you know what you're doing
             | 
             | It's also pretty useful if you have an open mind and no
             | idea what you're doing.
             | 
             | I don't really "do" fashion but I'm grateful for my
             | cerulean sweater!
             | 
             | https://youtu.be/vL-KQij0I8I
        
             | tomp wrote:
             | If your main "self-expression" statement is that you want
             | to look like others, is that really self-expression, or
             | were you just brainwashed?
        
               | Daishiman wrote:
               | If your interpretation of fashion is "looking like
               | others" then it means that your last encounter with
               | fashion was when you were a high school teenager.
        
               | goldenchrome wrote:
               | I think you're mixing up self-expression and being
               | completely unique. Self-expression is about fitting in as
               | much as standing out. It's about figuring out who you
               | are, and how you fit into society. Fashion is about
               | telling the world "this is who I am". It's a really good
               | way to connect with like-minded people.
               | 
               | If you wear a business suit, you'll find company with
               | conservative business people. If you wear all black,
               | heavy boots, and band t-shirts you'll find company with
               | people who are into the local music scene. If you wear
               | Patagonia vests or startup hoodies you'll find company
               | with people who want to code into the evening.
        
               | burnished wrote:
               | This statement is really kind of funny, because its so
               | stylized, so absolutely stereotypical that there was no
               | way for you to possibly come to it creatively and
               | originally.
               | 
               | Is some one buying momjeans on depop brainwashed, or is
               | it you? If you aren't the one who is brainwashed why is
               | your reply so ritualistic?
        
           | vmception wrote:
           | I like fashion because of the creativity
           | 
           | I also like that I know where to find people that have the
           | bodies that less attractive women say are not real
           | 
           | Just don't say anything at the tech company, or nod and agree
           | so that your coding academy graduates or state mandated board
           | member doesnt axe your entire division, and then go get
           | greeted by your bubbly atmosphere models after work
        
           | ty___ler wrote:
           | I think you have bigger fish to fry than a niche reseller
           | app. www.walmart.com
        
           | delaynomore wrote:
           | Come on now, mens fashion is also a multi-billion industry
        
           | majormajor wrote:
           | > I don't dislike fashion because I'm a humble bragging
           | genius. I dislike it because I think it's bad for the world.
           | 
           | We could play that game for days, about most industries that
           | feature prominently on HN. This looks like just the sort of
           | narrow focus the original poster was talking about. Why are
           | fashion products worse than new smartphones coming out every
           | year? Because we personally like gadgets more? And if we were
           | talking about a used tech toy marketplace, comments about how
           | new manufacturing was bad would be similarly out of left
           | field, since here's an example of reuse.
        
             | hobs wrote:
             | This article was about fashion, so it seems relevant. Other
             | discussions about companies harmful practices often do
             | sound off in the threads about those companies or fields.
             | 
             | I dont think anyone said one was worse than the other until
             | you did - we can actually be against more than one thing at
             | a time and maintain various levels of concerns across more
             | than one thing at a time without constantly bringing up a
             | list of all the bad things in the universe.
        
             | tomp wrote:
             | According to my reading, HN is full of complaints about new
             | phones (and everything else, e.g. washing machines) being
             | built with "planned obsolescence" as a goal, and praise for
             | Apple for being by far the best in supporting old devices
             | (but of course they could still improve!)
        
               | twoknee wrote:
               | FWIW the iPhone 5s from Fall 2013 is still receiving
               | regular security updates.
               | 
               | https://support.apple.com/en-us/HT212341
        
               | shard wrote:
               | Planned obsolescence goes beyond whether phone software
               | gets updated or not. It covers changing designs so that
               | you can tell one generation from another, so that there
               | is social pressure to upgrade despite the phone working
               | fine.
        
             | SV_BubbleTime wrote:
             | > We could play that game for days, about most industries
             | that feature prominently on HN.
             | 
             | Do you have a moment to discuss my new crypto coin? It is
             | specifically good at taking dinosaurs and making them money
             | launder for drug dealers, murderers, and slavers.
        
           | tmhrtly wrote:
           | I know it's not exactly the be-all-end-all solution to the
           | problem, but it does feel like good quality used marketplaces
           | for fashion (like Depop) could help to counter that flow of
           | 'throwaway products'. In addition, in the long run having a
           | more liquid market for potential resale might encourage
           | people to buy better, longer lasting clothes at the offset
           | (but that might be a pipe dream on my part).
        
         | bsder wrote:
         | > "lifestyle business" or "not likely to achieve a high ROI" to
         | create what is now a billion-dollar exit.
         | 
         | Why would you believe this? Fad businesses chasing the tweens
         | and 20-somethings is _ABSOLUTELY_ the kind of business that VCs
         | salivate over.
         | 
         | And fashion rises and falls in cycles. Have we forgotten
         | fashion darlings like ModCloth?
         | 
         | The key to the fashion business is knowing when to _cash out_.
        
         | intricatedetail wrote:
         | Why exit is thought of as a success? It's kind of like a pump
         | and dump scheme. Does it mean founders suddenly lose their
         | vision and abandon their customers to become an actual product
         | for shareholders?
        
           | tinco wrote:
           | It is a success because it is a concrete milestone that shows
           | the founders have fulfilled their roles to satisfaction. An
           | exit is not the only success, you could also simply
           | transition into being a successful private company, but then
           | there's no clear finish line. Now it is clear, no can argue
           | the founders success, it's written in black and white and
           | made public for all to see, they achieved an undeniably great
           | thing.
           | 
           | Customers are always a product for shareholders, that doesn't
           | suddenly change when a company is sold to other shareholders.
           | And anyway, it could be a good thing, obviously Etsy has
           | great experience with taking care of their customers and
           | their partners and with running a huge business. Who says
           | anyone was abandoned?
        
             | Judgmentality wrote:
             | > Now it is clear, no can argue the founders success, it's
             | written in black and white and made public for all to see,
             | they achieved an undeniably great thing.
             | 
             | No one can argue the founders' successful _profit_. I know
             | nothing about this company and have no opinion on it one
             | way or the other, but I know companies that are borderline
             | fraudulent (and I am aware that is a strong claim) that are
             | going public via SPACs and the founders are getting rich
             | despite not having a product or paying customers.
        
           | arkitaip wrote:
           | They have exactly 1.63B reasons to sell. You don't get to
           | judge them with zero insight into their business and visions
           | for their lives.
        
             | richardwhiuk wrote:
             | Not all of that money will go to the founders.
        
               | andrewingram wrote:
               | Most of it won't, there's only one founder and from what
               | I understand his share is less than what you'd expect. I
               | imagine all the early employees did pretty well from this
               | though.
        
             | ashtonkem wrote:
             | Also, I would openly laugh at anyone who claims that they'd
             | personally turn down 1.63B to keep their business pure.
             | That is an overwhelming amount of money, in the "none of
             | your descendants needs to work" range.
             | 
             | I'd sell out for much, much less money.
        
               | marc__1 wrote:
               | Apparently there were many other billion dollar
               | acquisition bids turned down
               | 
               | Mark Zuckerberg Turned Down Yahoo's $1 Billion
               | https://www.inc.com/allison-fass/peter-thiel-mark-
               | zuckerberg...
               | 
               | Discord reportedly rejects Microsoft's $12 billion
               | acquisition offer https://www.newsbytesapp.com/news/busin
               | ess/microsoft-12-bill...
               | 
               | Amazon and Alibaba have approached 5-year-old startup
               | Wish, but the CEO seems to want more than $10 billion
               | https://www.businessinsider.com/wish-rumored-to-reject-
               | acqui...
        
               | ashtonkem wrote:
               | It's obviously not impossible for someone to turn down a
               | billion dollar offer because they think it's not enough,
               | or to maintain control over their company. But I think
               | people _drastically_ underestimate how easy it would be
               | to not sell out and walk away. The kind of people who
               | will look at that offer and say  "no thanks" are far and
               | few between. There is a non-trivial chance that most of
               | us have not met anyone like that.
        
               | CyberDildonics wrote:
               | Mark Zuckerberg also turned down a $15 Billion dollar
               | offer from Microsoft.
        
               | alksjdalkj wrote:
               | But there's a difference between turning down a bid
               | because you want to maintain control over your vision and
               | because you think your company is just worth more than
               | the offer. The point is just that if you get what you
               | think is a fair offer, and it's a very large offer, it
               | would be hard for most people to say no.
        
               | alex_young wrote:
               | Also of note: Groupon turned down $6B from Google. They
               | now have a market cap of $1.6B 11 years later.
               | 
               | https://www.pon.harvard.edu/daily/win-win-
               | daily/win%C2%AD-wi...
        
               | chevill wrote:
               | On the contrary if I ever built a business that was worth
               | 100 million or more I'd take far less than my share of it
               | if it meant that I could get a clean exit and not have to
               | stay on as an executive for a few years.
               | 
               | Perhaps my mentality is part of the reason why I will
               | never build such a thing.
        
           | derefr wrote:
           | The context of the parent comment is what _investors_ think.
           | Investors -- especially VCs -- like acquisitions; they get
           | them paid out at the 10x they were looking for, within their
           | fund 's time-horizon.
        
           | numair wrote:
           | This is actually a very valid question. Every situation is
           | different -- usually I'd agree with you, and I actually
           | hesitated when describing the success as due to the exit. In
           | this case, however, the exit is likely due to the ability for
           | the combined entity to execute the original vision better
           | than before, and it also allows us to put a dollar number on
           | the value of a space / business that unsophisticated
           | bystanders continue to dismiss as "not a real business" (even
           | on this page!). That makes it a net win for the overall
           | resale platform / circular commerce ecosystem, and makes
           | future innovation in this space easier to finance.
           | 
           | A similar situation occurred with the acquisition of MySpace,
           | which immediately boosted the value of all the other social
           | networks at the time -- the space had gone from being a bunch
           | of "worthless websites," to important next-gen media
           | platforms that might crown the next emperor.
           | Recruitment/funding/etc became a LOT easier after that.
        
           | purple_ferret wrote:
           | because they suddenly have tens of millions in their and
           | their shareholders' pocket.
           | 
           | Let someone else worry about growth as you cash out
        
         | AznHisoka wrote:
         | Nothing against the business, but if one were to start a
         | lifestyle business, I can't think of a worse one than a
         | marketplace, where you have to deal with refunds, inventory,
         | legal issues, tons of advertising, upfront losses, etc. You're
         | probably better off actually selling your stuff in these
         | marketplaces, if you wanted a lifestyle business.
         | 
         | When I think of lifestyle businesses, I think of Pinboard, or
         | Appointment Reminder, or a Depop/Poshmark/Etsy storefront.
        
       | dblooman wrote:
       | Congratulations to the team, I spent a few years at depop, great
       | to see them getting the recognition.
       | 
       | For those interested, it is a scala shop, all terraform and AWS
       | on the backend
        
         | halfmatthalfcat wrote:
         | Warms my heart to hear about more Scala in the wild.
         | 
         | We're they leveraging Akka too by chance?
        
           | darkr wrote:
           | Bits and pieces of Akka in a few places, but not commonly
        
             | anentropic wrote:
             | and of course... good old Django :P
        
               | darkr wrote:
               | of course, old faithful will be around for a while yet..
               | 
               | Let's go for a beer soon!
        
           | denis1 wrote:
           | I think it's mostly Play Framework on top of RDS in terms of
           | Scala usage.
        
             | whimsicalism wrote:
             | Of course, Play is on top of Akka
        
               | denis1 wrote:
               | You can use Play and not care about Akka that much. I
               | think the original question was about using Akka
               | directly.
        
         | desarun wrote:
         | Not for long. A few services are moving away from scala to
         | kotlin (ktor), probably more to follow.
        
       | raviisoccupied wrote:
       | This is a great move from Etsy. I believe the future of fashion
       | is high quality items being bought, resold, or rented.
       | 
       | I don't think this because it's better for the environment
       | (though it is), it's because I think young consumers genuinely
       | want to consume fashion this way. They want to be seen in higher
       | quality clothing, and the Depop model of buy and sell is the way
       | to attain that.
        
         | reader_mode wrote:
         | >I believe the future of fashion is high quality items being
         | bought, resold, or rented.
         | 
         | What kind of fabric that can withstand the stress of wearing,
         | washing, drying and still be comfortable to wear and retain the
         | look ?
         | 
         | Sure rugged outdoors stuff or comfort clothes that you don't
         | care about stretching out and discolouring. But stuff like
         | sweaters, jeans, etc. doesn't seem to matter how much money I
         | pay - I get a more comfy fabric and better production quality -
         | but durability wise it's nowhere near close to the jump in
         | price.
        
           | Bayart wrote:
           | >What kind of fabric that can withstand the stress of
           | wearing, washing, drying and still be comfortable to wear and
           | retain the look ?
           | 
           | Whool, if you know how to care for it. Suits can easily last
           | decades.
           | 
           | Everything made out of cotton, including bespoke shirts, is
           | by default more or less a consummable and doesn't really
           | enter the range of long term/valuable fashion.
        
             | reader_mode wrote:
             | I think suits last decades if you wear them occasionally -
             | but I doubt you'll get daily use out of pants without
             | wearing them out.
             | 
             | And having to care for things (special washing etc.) isn't
             | really practical for most things which is why I doubt we
             | will get this shift in trends.
             | 
             | Maybe if we get some new revolutionary fabrics.
             | 
             | I wonder if there was an innovation where you'd get a comfy
             | and super durable fabric but it costs 10x of regular
             | clothes - would people go for it.
        
               | Bayart wrote:
               | There's plenty of fabric innovation going on. Not just in
               | techwear (where you get your high end outdoors stuff),
               | but also in more traditional fashion. Off the top of my
               | head I've seen the Techmerino stuff from Zegna (which
               | fits the bill of your super fabric, including the cost),
               | the nylon/spandex hybrid Seagale uses (don't know who
               | makes that), the technical wool/silk/polyurethane blends
               | from VBC (they call that line _Earth, Wind and Fire_ ).
        
           | addicted wrote:
           | What do you think the vintage fashion market is?
           | 
           | Vintage clothing is more expensive than the fast fashion
           | stuff you can buy for 2 reasons. The clothes are more durable
           | (they've lasted at least 2-3 decades) and they are less
           | cookie cutter.
        
             | dmitriid wrote:
             | Yes, and they are unique one-off items that managed to
             | survive out of millions items from the same eras/decades
             | that didn't.
             | 
             | That's why they are expensive.
        
       | ArtWomb wrote:
       | Congrats! Amazing synergy. Fashion resale marketplace expected to
       | be worth a jaw-dropping $51B by 2023.
       | 
       | https://www.businessoffashion.com/articles/retail/etsy-buys-...
       | 
       | Etsy is a GCP case study in public cloud infra migration, moving
       | from 2000+ on-prem bare metal servers
       | 
       | Etsy: Migrating to Cloud (Cloud Next '19)
       | 
       | https://www.youtube.com/watch?v=_Gdm5Jcoajg
        
       | grouphugs wrote:
       | the problem with the nazis needing their serfs to support
       | themselves is there's an absurd amount of pipelines which are now
       | directly production line to garbage dump in a year or less. it's
       | cool and all that to give people homegrown alternatives to
       | support themselves that rely less on corporations or subjecting a
       | large portion of the population to unethical and often illegal
       | working conditions. we're running into global issues where we
       | really need to slow down production and relax necessity for work.
       | there's already enough resources to do it, but there's some
       | pretty clear and loud obstacles there
        
       | ChrisArchitect wrote:
       | I don't follow it that closely because I'm not buying a lot of
       | second hand or whatever but my impression of depop the last say 5
       | years was that it was used alot in UK but no one in North America
        
       | yesimahuman wrote:
       | Good timing because it seems like Facebook marketplace now
       | supporting shipping (and they syndicate your store through IG,
       | etc) is set to disrupt this space, based on some people I know
       | that are selling a ton more on FB lately and complaining about
       | not selling anything on Depop. Will be interesting to watch how
       | this plays out.
        
       | avipars wrote:
       | I'm wondering who leaks these deals and the valuations early?
       | Doesn't it ruin negotiations
        
       | failwhaleshark wrote:
       | Younger _hipsters._ :)
       | 
       | I guess it makes sense considering Etsy is geared to customers
       | like hippies, yuppies, yippies, punk bartenders, tattoo artists,
       | bicycle mechanics, and hipsters roughly 27-50.
       | 
       | Expand the demos: build vs. buy. If you have the cash, buying is
       | faster. If you don't, sweat equity build-out into adjacent
       | categories and demos but it's slower.
       | 
       | Edit: Oooh, the hipsters don't like being called "hipsters."
       | Trigg-ered. :DD That's okay, I'm half-hipster and half-yippie.
        
         | doomslice wrote:
         | I can't downvote yet, but your comment doesn't add much to the
         | discussion and is very hard to understand. And your edit is
         | likely to attract even more downvotes since it just completely
         | detracts from anything you were trying to get across.
        
           | failwhaleshark wrote:
           | Huh? Businesses need to expand by demographics or by
           | categories. This is what Amazon did. They started with books
           | and then continually inched their way into new categories,
           | new businesses, and new demographics. Zero to 1, then 1 to N.
           | That's how to grow a platform, or at least the holding
           | company that comprises a collection of platforms. Keeping
           | brands separate also reduce objections: Disney and (what was)
           | Touchstone, Toyota and Lexus, Technics and Panasonic, Trader
           | Joe's and Aldi.
        
       | jokethrowaway wrote:
       | I knew about Depop since they were a tiny startup and I never
       | thought they would grow so much!
       | 
       | Well done!
       | 
       | And that's a humbling reminder I'm crap at picking startup
       | unicorns and the equities I'm negotiating as employment are
       | probably worthless.
        
         | berkes wrote:
         | > the equities I'm negotiating as employment are probably
         | worthless.
         | 
         | In this phase, it is all about spread. VCs and the likes invest
         | in, say, 100 startups, because they know only one needs to
         | success so they can write off the other 99.
         | 
         | You, as employee, however, cannot work at 100 startups and get
         | paid in equity. So statistically, the equity you receive from
         | the company you work now, is quite probably worthless.
         | 
         | At least, that is how I treat it: nice addition, interesting to
         | keep me and my co-workers focused on revenue, but statistically
         | worthless in the long run.
        
       | fatfox wrote:
       | Back in 2016, Depop's founder, Simon Beckerman, was on an episode
       | of BBC's The Bottom Line podcast about "The Youth Market" [1]. He
       | explained his motivation behind starting Depop (app-driven
       | alternative to eBay with a social element) and I thought it was
       | quite insightful.
       | 
       | [1] https://www.bbc.co.uk/sounds/play/b080xk99
        
         | ultim8k wrote:
         | I've heard he's now building an app with similar philosophy
         | about food.
        
           | dominotw wrote:
           | https://www.delli.market/
        
       | wdb wrote:
       | Ah the company that requires you to sign a NDA before you can
       | enter their office, and think it still hasn't been voided by
       | them. Not a fan
        
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       (page generated 2021-06-02 23:00 UTC)