[HN Gopher] The Blurred Lines of Parasocial Relationships ___________________________________________________________________ The Blurred Lines of Parasocial Relationships Author : enigmatic02 Score : 37 points Date : 2021-07-17 17:10 UTC (5 hours ago) (HTM) web link (every.to) (TXT) w3m dump (every.to) | bongoman37 wrote: | I work for a TikTok Style style short video platform and we | noticed how these relationships are important for keeping the | engagement numbers high. An interesting thing we saw was that | investing in D-list creators could have a way higher ROI than | A-list creators. An A-list creator could get a large number of | followers but would not get the devotion that the D-list creators | would get. | fadeke wrote: | Fascinating. I've observed this dynamic too and mentioned it in | an earlier draft but cut it. | | My guess is that smaller creators have a greater ability to | respond to their smaller fan base, deepening these connections. | Also, as some creators grow their content becomes more high- | production, polished, and #sponsored which might feel less | "organic" compared with smaller creators just starting out on a | budget. | antihero wrote: | I guess D listers also _feel_ closer and more relatable, | like, almost that they're your actual buddies. | cletus wrote: | That makes sense to me. With a big influencer/creator it's a | one-way relationship to the audience. With a smaller | influencer/creator, it can be more two-way. | | So, for example, I watch a variety of streamers on Twitch. On | the larger streams, I almost never look at chat or chat myself. | It's a sea of text and emotes already. No one in chat will read | your message. The streamer certainly won't. So you're just | listening or watching like to the radio or TV. | | But a streamer with 200 viewers? You can often ask questions | and get a response. It's a completely different dynamic. | March_f6 wrote: | I think its pretty safe to say lockdown created a perfect | environment for these kind of relationships to blossom at much | faster rate and on a much larger scale than normal. Even still, | I'd be surprised if the viewership numbers didn't dip drastically | on live streams, even with IRL content being offered. ___________________________________________________________________ (page generated 2021-07-17 23:00 UTC)