[HN Gopher] No More Apologies: Inside Facebook's Push to Defend ...
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       No More Apologies: Inside Facebook's Push to Defend Its Image
        
       Author : jaredwiener
       Score  : 52 points
       Date   : 2021-09-21 21:48 UTC (1 hours ago)
        
 (HTM) web link (www.nytimes.com)
 (TXT) w3m dump (www.nytimes.com)
        
       | jasonhansel wrote:
       | Manipulating the News Feed to show users pro-Facebook articles
       | is...so obviously and blatantly unethical that I'm surprised so
       | many people were willing to authorize it.
        
         | enumjorge wrote:
         | As someone who works at a not-small tech company, I try to
         | practice the whole "people in glass houses shouldn't throw
         | stones". After all, most tech companies exhibit some behavior
         | that is objectionable. But Facebook... I honestly don't know
         | how their employees are comfortable working there.
        
           | redonkulus wrote:
           | Easy ... money
        
         | usernomdeguerre wrote:
         | and don't forget shelving their own comissioned reports that
         | didn't fall in line with the pro-facebook narrative:
         | 
         | "Mr. Schultz argued that Facebook should publish its own
         | information about the site's most popular content rather than
         | supply access to tools like CrowdTangle, two people said. So in
         | June, the company compiled a report on Facebook's most-viewed
         | posts for the first three months of 2021.
         | 
         | ...
         | 
         | A day before the report's publication, Mr. Schultz was part of
         | a group that voted to shelve the document, according to the
         | emails."
        
           | fallingknife wrote:
           | But what company out there releases internal reports that
           | would not show it in a good light? Have you ever worked at a
           | company that just airs out its dirty laundry like that? This
           | is an unreasonable expectation that is applied to no other
           | company.
        
         | muchtolearn wrote:
         | It certainly feels like a hail Mary attempt to save their
         | image, especially given the recent media barrage. Anecdotally
         | at least, it feels like most of my friends who used the
         | platform 5 years ago are no longer active on it.
        
         | ahahahahah wrote:
         | What does that have to do with anything? That's not what's
         | described in the article.
         | 
         | It's "an informational unit clearly marked as coming from
         | Facebook". It's similar to the units that facebook has for
         | vaccine information or voting information.
        
         | fallingknife wrote:
         | The traditional media is FB's competition, though. Why should a
         | company be obligated to host links to negative publicity paid
         | for by a competitor? I assume you don't think that the NYT
         | should be required to print anti NYT articles written by FB,
         | right?
        
           | saurik wrote:
           | The comment you responded to said "unethical"; there are many
           | things that are unethical that are not illegal (though I am
           | not claiming this should not be, as Facebook is supposedly
           | providing a communications platform here... but it doesn't
           | matter if it should or shouldn't be: ethics is not law).
        
             | fallingknife wrote:
             | You are right. But I don't think it's unethical either.
             | Just like I don't think it's unethical that the NYT doesn't
             | run anti NYT articles written by FB.
             | 
             | edit: When it comes to censoring content by political
             | opinion, then I'm more towards the unethical side, but I
             | think it's a step to far to expect any company to allow
             | it's platform to be used to spread attack pieces against
             | itself.
        
           | ggggtez wrote:
           | The point is that Facebook publicly claims it's not a media
           | company. They do that to avoid government oversight.
           | 
           | Once they are revealed to be acting like a media company,
           | it's a house of cards. Regulation presumably would follow.
        
       | mullingitover wrote:
       | It's really gotta sting when, as a young man, you create this
       | technological powerhouse only to be cursed to preside over its
       | decline into a malevolent, warmed-over AOL.
       | 
       | I helped my mother fix her access to facebook and it's one of my
       | biggest regrets in life. She leaned hard into the covid
       | misinformation that facebook spreads, turned into a delusional
       | anti-vaxxer, and I can't help thinking that my innocently helping
       | her fix her account is ultimately going to lead to her death.
        
         | ggggtez wrote:
         | "These stupid mother fuckers trust me" - Mark Zuckerberg, about
         | Facebook users
         | 
         | Don't forget for a moment that Mark Zuckerberg is a monster.
         | From the start he only cared about one thing: getting your
         | data.
        
         | jumelles wrote:
         | He's actively part of all of this.
         | 
         | "But at least one of the decisions was driven by Mr.
         | Zuckerberg, and all were approved by him, three of the people
         | said."
         | 
         | "Mr. Zuckerberg, who had become intertwined with policy issues
         | including the 2020 election, also wanted to recast himself as
         | an innovator, the people said. In January, the communications
         | team circulated a document with a strategy for distancing Mr.
         | Zuckerberg from scandals, partly by focusing his Facebook posts
         | and media appearances on new products, they said."
        
           | mandeepj wrote:
           | Zuck could become CIO (Chief innovation officer) for few
           | years, if he wants to disconnect from any FB negativity.
        
           | Jweb_Guru wrote:
           | And beyond that, we all know the story of how and why
           | Facebook was actually created. There was never any intent to
           | create something that would have a positive influence on the
           | world. I kind of doubt he's struggling much with his
           | conscience.
        
         | binkHN wrote:
         | > ...preside over its decline into a malevolent, warmed-over
         | AOL.
         | 
         | Never thought of it this way. So spot on. The fact is Facebook
         | really is its own isolated and bastardized "Internet," and it's
         | so very AOL.
         | 
         | Here's to the "all new" AOL!
        
         | germinalphrase wrote:
         | Would you find it unethical to - you know - unfix it?
        
         | strict9 wrote:
         | Can't imagine the guilt that comes with that situation, though
         | you definitely don't deserve it.
         | 
         | I think the amount of vaccine misinformation propagated by
         | facebook will be the source of numerous reviews and studies in
         | the future. It's overwhelmingly sad to see so many people die
         | because they did not get vaccinated, presumably after being
         | influenced by fb misinformation and cable news pundits.
         | 
         | As a side note, the content warnings of fb posts are almost
         | laughable, as most include this blurb: " _According to the
         | World Heath Organization_ " ... as though the WHO is reputable
         | in the eyes of those brainwashed by anti-vaccine propaganda.
        
       | fallingknife wrote:
       | Everyone here seems to think FB is some horrible, unethical
       | company, but what, exactly have they done? It seems to me that
       | all FB is is a platform that allows anyone to connect with and
       | talk to anyone else, post whatever they want, and it comes with
       | something similar to a Netflix recommendation algorithm that
       | guesses what other posts people will be most likely to want to
       | see. And, yes, this can have negative effects, but how is it FB's
       | responsibility if people want to see negative things and interact
       | negatively with other people?
        
       | cblconfederate wrote:
       | considering that, as is known, publishing negative stories about
       | facebook only makes them more popular, maybe they should start
       | publishing positive ones again?
        
       | fireball_blaze wrote:
       | https://archive.ph/NOssQ
        
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       (page generated 2021-09-21 23:00 UTC)