[HN Gopher] Apple execs describe a "unique arrangement" with Net...
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       Apple execs describe a "unique arrangement" with Netflix
        
       Author : osynavets
       Score  : 446 points
       Date   : 2021-10-04 16:25 UTC (6 hours ago)
        
 (HTM) web link (twitter.com)
 (TXT) w3m dump (twitter.com)
        
       | echelon wrote:
       | Steve Jobs and Tim Cook are the iPhone Al Capone.
       | 
       | There's no technical reason software needs to be distributed this
       | way. It's only greed.
       | 
       | I hope this mounting evidence leads to a single verdict from the
       | DOJ: "no more app stores" for common computing devices.
       | 
       | (Please don't rehash the video game console argument.)
        
         | germinalphrase wrote:
         | You don't think the security/trust argument has any merit?
        
           | oauea wrote:
           | I trust my own judgement, thank you very much. I don't need
           | Big Daddy Apple making all my decisions for me.
           | 
           | Also, that has absolutely nothing to do with banning third
           | party payment processors for IAPs. That is just criminal, or
           | well, it should be.
        
             | nemothekid wrote:
             | > _Also, that has absolutely nothing to do with banning
             | third party payment processors for IAPs. That is just
             | criminal, or well, it should be._
             | 
             | I find this sentiment interesting vs the juxtaposition that
             | Netflix wanted off of IAP because Apple makes it too easy
             | to cancel your subscription.
             | 
             | I've always viewed the current tension over the App Store
             | not to be Apple vs. Users, but Apple vs. Scumbag Developers
        
           | tombert wrote:
           | Obviously not the OP, but figured I'll give my unsolicited
           | opinion anyway.
           | 
           | I think there's "merit" to it, in that the logic holds: if we
           | restrict the apps in an app store to be selected by a trusted
           | entity then we can more likely trust the app. This computes,
           | I think it's reasonable enough logic, but we could extend
           | this further to something farcical too: I could make my phone
           | "unhackable" and "more secure" by throwing it into a wood
           | chipper. It would be impossible to hack, there's virtually no
           | chance of my personal details leaking because of it, but of
           | course I lose access to features of the phone (or in this
           | case the entire phone itself). A corporation (or any large
           | entity) will _always_ be able to justify a restriction as a
           | means of  "increased security". Security vulnerabilities will
           | almost always come from being able to actually use a computer
           | _as a computer_.
           | 
           | This wouldn't inherently be a problem if it weren't for the
           | fact that there are plenty of things things that are
           | perfectly legal, but Apple won't approve, presumably out of
           | fears of legal headaches, like video game console emulators.
           | 
           | My "solution" to approximate something decent would be to do
           | something more or less akin to what macOS does. By default,
           | don't allow any sideloading and only allow things to be
           | installed via the App Store. If one would like to install
           | something outside of the app store, they must (on a per-app
           | basis) go into the security settings and allow things. This
           | would still give preferential treatment to the App Store, but
           | would allow people who know what they're doing to go around
           | this.
           | 
           | NOTE: I'm aware of the self-signing AltStore thing, and it's
           | definitely a step in the right direction, if still a bigger
           | pain in the ass than it should be.
        
           | echelon wrote:
           | The device performs involuntary "CSAM" scans (where "CSAM"
           | means whatever any given nation's intelligence apparatus
           | doesn't like). If you don't believe it, just look to what
           | they've done to their customers in non-US regions. Or that
           | Mac phones home about what programs you run.
           | 
           | App review is meant to enforce Apple's payment rules as much
           | as anything. They don't and can't catch everything.
           | 
           | Strong sandboxing, granular permissions, and remote kill
           | switch (that can be disabled) can do effectively the same
           | job. It just won't earn Apple gobs of racketeering money.
        
             | shadowfiend wrote:
             | > The device performs involuntary "CSAM" scans
             | 
             | It does not.
        
               | vineyardmike wrote:
               | > It does not.
               | 
               | Yet.
        
           | raiyu wrote:
           | There is a definitely a benefit in terms of trust and
           | security, though not fool proof.
           | 
           | However, when you force companies to only signup and accept
           | payment through your payment gateway instead of giving
           | customers the option, and then unequally applying rules and
           | colluding with other companies you start to get in trouble in
           | regards to monopolistic practices.
        
             | derefr wrote:
             | Nitpick: developers aren't required by Apple to restrict
             | payment to only go through the App Store / Apple Pay.
             | They're just required to take an equivalent App Store levy
             | out of whatever gross they're making, regardless of what
             | payment processor they use, and hand that levy to Apple.
             | 
             | For example, there's no TOS requirement preventing Amazon
             | from having been selling Kindle books through its iOS
             | Kindle app this whole time, and charging those sales
             | through the user's Amazon payment processing as per usual.
             | The only TOS requirement is that they would have just had
             | to take 30% off the top of those sales for Apple. Amazon
             | doesn't want to do this (and perhaps would have negative
             | margins if they did), so instead they have decided to not
             | have any kind of store view in the iOS Kindle app, and
             | instead to just tell iOS Kindle users to go to the Amazon
             | website to shop for Kindle books.
        
           | summerlight wrote:
           | It has some merits, but not worth enough to justify 30% tax.
           | Perhaps 10% would be acceptable. 5% can make a good case for
           | Apple.
        
           | m463 wrote:
           | lip service.
           | 
           | Trust and security don't mean much when apps have unfettered
           | internet access. You cannot find who the app is contacting,
           | how often and what is sent. You also have no ability to
           | filter or block the contact. *
           | 
           | * there are minor hacks.
        
         | badmadrad wrote:
         | how about instead of "no more app stores" you and others with
         | your interest go make more app stores. more is better. if you
         | have a good product you will gain the leverage you need.
        
         | criddell wrote:
         | > (Please don't rehash the video game console argument.)
         | 
         | Why not?
        
         | throwaway78981 wrote:
         | From February this year - Apple App store is home to multi-
         | million dollar scams. The method the guy used to find this is
         | so childish it's a wonder how Apple could have missed. Also
         | Apple employs some dark patterns if you wanna report scams.
         | 
         | https://www.theverge.com/2021/2/8/22272849/apple-app-store-s...
        
       | haunter wrote:
       | >Rep. Johnson: Does Apple treat every app and every developer the
       | same?
       | 
       | >Cook: "We treat every developer the same. We have open rules.
       | It's a rigorous process. Because we care about privacy and
       | quality, we do look at every app before it goes on. We apply
       | these rules equally to everyone."
        
         | drdaeman wrote:
         | To be fair, from the third email it's clear they meant for
         | Netflix to be treated as everyone else (after they figured the
         | rules for the program they mention), eliminating this special
         | treatment.
         | 
         | In my personal belief, Cook would've won more by admitting they
         | may have some exceptions, but actively try to get rid of those.
         | It's arguable of course, but it the email he justifies it by
         | end-user interests and he probably means it. That's just real-
         | world realities - that exceptions happen even with the
         | principled people, just because things are never white-and-
         | black.
         | 
         | Instead, he told a lie how they're holier than the Pope. Even
         | if he believes in that and genuinely wants things to be that
         | way, he surely knew it's not the reality.
         | 
         | And I just wonder why. I don't have any knowledge how things
         | work at those levels, but my very naive risk analysis is that
         | if there's any serious investigation there are significant
         | chances such lie would be uncovered, and legal and PR
         | consequences of that would be harsher than admittance,
         | especially with justifications.
        
         | [deleted]
        
         | aaaaaaaaaaab wrote:
         | What is the consequence of such a blatantly false testimony to
         | Congress?
        
           | comeonseriously wrote:
           | Absolutely nothing.
        
           | rudyfink wrote:
           | "Law? What do I care about the law. Ain't I got the power?"
           | (attributed to Cornelius Vanderbilt
           | https://en.wikipedia.org/wiki/Cornelius_Vanderbilt)
           | 
           | Your question made me think of that quote. There are
           | technical answers to you question (that lying under oath is a
           | crime), but the realist answer is, that unless
           | Congress/executive has the will to enforce consequences, very
           | little.
        
           | misnome wrote:
           | It's only blatantly false if you ignore the context that it
           | was spoken in of talking about basic App review and not IAP
           | commission. And plenty of wiggle room there, especially if
           | the "same process applied to everyone" includes the stage
           | "Have we negotiated a contract with them for an exception on
           | this"
           | 
           | Not that I think that anything would happen if it were in the
           | IAP context.
        
             | mthoms wrote:
             | Err... even in that context, it's blatantly false.
             | 
             | https://web.archive.org/web/20210712060426/https://www.tele
             | g...
        
           | hh3k0 wrote:
           | For your average Joe or the CEO of a trillion-dollar company?
        
           | tialaramex wrote:
           | In practice? None whatsoever. Even under oath.
           | 
           | After all, Congress critters constantly lie or spout
           | nonsense, why should we ask more of those before them?
           | 
           | In principle, it's a crime. But, nobody will do anything
           | about it, especially when it comes to a powerful white man.
        
             | [deleted]
        
             | Supermancho wrote:
             | Ironically, it's both common knowledge and trivially
             | verifiable. I'm not sure how this is a "debated" topic.
        
           | apendleton wrote:
           | Lying to Congress is a crime (distinct from perjury), but
           | it's unusual for anyone to be tried for/convicted of it
           | though. Michael Cohen, Trump's lawyer, is a (rare) recent
           | example.
        
             | hh3k0 wrote:
             | Cook was under oath, no? So as per my understanding, it is
             | perjury on top of lying to congress. I am, however, not a
             | lawyer.
        
               | qwytw wrote:
               | Also you didn't read what Cook actually said in the
               | preceding and following sentences.
        
               | apendleton wrote:
               | Right, lying to Congress is a crime regardless of whether
               | you're under oath, but if you're under oath and lie, it's
               | both.
        
           | i21QMgplhRJs2OL wrote:
           | It depends on who your friends are. Compare Clapper and
           | Flynn.
        
         | leeoniya wrote:
         | "All animals are equal, but some animals are more equal than
         | others."
        
           | smoldesu wrote:
           | "Privacy is a human right, but humanity has such a fickle
           | definition these days."
        
         | capableweb wrote:
         | > Apple CEO Tim Cook defended the company's App Store
         | commission structure in his sworn testimony before the House
         | Antitrust Subcommittee on Wednesday.
         | 
         | > "We treat every developer the same. We have open and
         | transparent rules," Cook said, in his testimony. "It's a
         | rigorous process, because we care so deeply about privacy and
         | security and quality. We do look at every app before it goes
         | on," he added.
         | 
         | Slightly different quote, added some context and here is a
         | source too: https://techcrunch.com/2020/07/29/apples-app-store-
         | commissio...
        
           | misnome wrote:
           | You seem to have missed out the crucial piece on context from
           | that source, in that it's talking explicitly about app review
           | and not IAP commission.
        
             | saagarjha wrote:
             | Which also has special-case rules (or lack of enforcement
             | thereof...)
        
               | lern_too_spel wrote:
               | This is glaringly evident at the very least in the way
               | Apple and Google (don't) apply app store review to their
               | own apps, so I don't understand why you're being
               | downvoted.
        
               | [deleted]
        
             | monocasa wrote:
             | Isn't complying with IAP rules part of app review?
        
               | tshaddox wrote:
               | The amount of commission that Apple receives from an IAP
               | isn't something that's in the code for an app. It's not
               | something that could be part of the app review process.
               | It's an arrangement between Apple and the developer.
        
               | monocasa wrote:
               | The app review processes explicitly are testing the
               | backend components for compliance as well.
               | 
               | The Fortnite app behind the lawsuit that we got these
               | docs from was explicitly taken down for failing app
               | review by not complying with IAP guidelines.
        
         | judge2020 wrote:
         | Presumably any video platform could apply for the "Video
         | Partner Program" mentioned in the email.
        
           | Ajedi32 wrote:
           | ...which that email says in the very same sentence is
           | different from the "unique arrangement" they have with
           | Netflix.
        
             | fiftyfifty wrote:
             | They're unique arrangement with Netflix predates their
             | Video Partner Program and probably some of their other app
             | store rules:
             | 
             | Peter Stern:
             | 
             | "Longer Version: I explained that these IAP tests are not
             | OK for Apple. Our commitment to developers and customers is
             | to run the world's best App Store, and when Netflix is
             | cycling in and out, they are undermining that. I also
             | explained that we run a principled App Store, and they have
             | a unique arrangement because it was struck before the
             | existing Video Partner Program came into effect..."
        
       | emsy wrote:
       | The problem here are not the special deals, saurik commented he
       | cut special deals in the Cydia store occasionally the last time
       | this topic came up. The problem is that there is no alternative
       | to Apple when it comes to publishing software and content on the
       | iPhone and that makes these kind of deals unfair.
        
         | netcan wrote:
         | This is naive, IMO.
         | 
         | Even if the app store was run differently, say allowing a
         | competing way of installing apps, Apple still have plenty of
         | fungible power to make such deals. You might have ticked a box
         | to make it technically fair, for some definition of, but that
         | would probably be just cosmetic. IE, app store would still
         | represent most revenue and everyone is in the same position but
         | a few geeks.
         | 
         | The "platform game" establishes market power, where buyers and
         | sellers need to go through you. They have no negotiating power,
         | and you can price to make deals that take all the "surplus
         | utility" off the table, in classic economic terms.
         | 
         | So... reality isn't perfect and some players _are_ big enough
         | to negotiate. Netflix is that player here. They negotiate when
         | they have to, but try to keep it quite.
         | 
         | When the market is this structured, this is how it works.
        
           | emsy wrote:
           | You said it's naive but didn't actually present a reasonable
           | alternative.
        
             | netcan wrote:
             | Sorry. Poor choice of words.
             | 
             | Alternative to what? A law that says apple must allow
             | alternative App Stores? I'm ok with that, and it might be
             | useful to some people. I just don't think it will affect
             | the market much.
             | 
             | The App Store "market" is not going to become a competitive
             | market with a quick fix like that. Any solution that does
             | make it a competitive market also tanks the business model.
             | 30% to deliver an app is many times what a competitive rate
             | would be. The competitive rate might be 0. We didn't have
             | app stores before app stores.
             | 
             | Any kind of antitrust effort would need to start from the
             | understanding that this is not a competitive market. Apple
             | has all the power. A few app devs have the leverage to
             | negotiate and everyone else is a price taker. You could
             | "solve" it by regulating prices, enforcing a single price
             | or otherwise limiting apple's choices directly. Or... you
             | could leave it as is, which is (IMO) about the same as
             | ruling that they must allow side loading or alternative app
             | stores.
             | 
             | Similarly, it will be very hard to limit fb from making
             | their app addictive, shrill or other such problems. Their
             | incentives are very strongly tied to these.
        
           | amelius wrote:
           | > The "platform game" establishes market power, where buyers
           | and sellers need to go through you.
           | 
           | So we have to get a law against a "monopoly that arises after
           | you've bought a product".
        
           | vorpalhex wrote:
           | An alternative market would create pressure on Apple. If
           | Netflix tells the App store to go screw themselves and lists
           | on a different store, then the App Store gets that much less
           | traffic and either has to compete or lose out.
        
             | netcan wrote:
             | I don't think it does, beyond box ticking. You're not
             | likely to get enough competition to get competitive market
             | dynamics on iPhones. Sure, a highly motivated user might go
             | to alternative app stores.
             | 
             | Netflix does not need to go to a different store. They're
             | influential enough to negotiate. Apple would cut them the
             | discount, like now, and they wouldn't. The other store will
             | not have enough users to make the reduced fees worth
             | ditching the app store.
             | 
             | If there was enough competition, most of the app store
             | profits would dissipate. That's what competition does.
             | Users wouldn't pay 20-30%'extra to have apple's stamp,
             | prices would fall and the business model is gone.
             | 
             | No little tickbox rule will make a competitive market in
             | app stores. These markets are structured by nature. That's
             | why platforms are so powerful.
        
               | kyle-rb wrote:
               | >Sure, a highly motivated user might go to alternative
               | app stores.
               | 
               | Highly motivated users like kids who want to install
               | Fortnite on their phones? That would give an "iOS Epic
               | Store" a foot in the door, and while I'm not a huge fan
               | of Epic, I think that would at least introduce some
               | competition for Apple.
        
               | [deleted]
        
             | Jcowell wrote:
             | From a consumer point of view, this is terrible.
        
               | fbelzile wrote:
               | No, it increases choice and lowers costs for the
               | consumer. If you see switching app stores a "cost"
               | because it's less practical, you most likely would still
               | be able to use your store of choice, but you might need
               | to pay more.
               | 
               | I don't see Netflix pulling out of the App Store if there
               | alternatives. Right now, this is the only thing they can
               | do to retaliate.
        
       | Osiris wrote:
       | That seems to undermine their "everyone is treated equally"
       | argument.
        
         | 8ytecoder wrote:
         | The same deal is available for everyone though.
         | 
         | https://developer.apple.com/programs/video-partner/
        
         | [deleted]
        
         | [deleted]
        
         | cma wrote:
         | This is an example of the "special friend" technique harmful
         | platforms make use of (slide 40):
         | 
         | https://www.slideshare.net/danctheduck/gdc-2011-game-of-plat...
         | 
         | "First you sign long-term contracts with certain influential
         | developers"
        
       | shmerl wrote:
       | Both Apple and MS are despicable.
        
       | actusual wrote:
       | For those unfamiliar with IAP as a term of art: IAP = In App
       | Purchases
        
         | redbell wrote:
         | Thanks! That saved me. I was trying to decipher this acronym
         | based on the context where it was mentioned with no luck.
        
         | [deleted]
        
       | ksec wrote:
       | I am pretty sure I read something similar before. Probably from
       | Benedict Evans or somewhere else.
       | 
       | I think the most important issue from these email isn't the lack
       | of Alternative App Store, IAP, or 70/30 split. It is that Apple
       | Execs has _Zero_ understanding of how other business works
       | especially with respect to Internet or Software Services. They
       | continue to think Netflix as a physical product ( As they often
       | like to compare Physical Software distribution before App Store )
       | that is being continuously sold with recurring revenue like
       | staples or other commodities.
       | 
       | Not to mention Netflix _knew_ Apple were doing AppleTV+. Directly
       | competing with them. I love how Apple complains about testing IAP
       | as not OK as in we deserve our 15%.
       | 
       | So Reed made the decision to stop IAP. And reading all the emails
       | from Apple execs, Eddy Cue often seems to be the culprit.
       | 
       | Steve From D5
       | 
       | > _You know, because Woz and I started the company based on doing
       | the whole banana, we weren't so good at partnering with people.
       | And, you know, acatually, the funny thing is, Microsoft's one of
       | the few companies we were able to partner with that actually
       | worked for both companies. And we weren't so good at that, where
       | Bill and Microsoft were really good at it because they didn't
       | make the whole thing in the early days and they learned how to
       | partner with people really well._
       | 
       |  _And I think if Apple could have had a little more of that in
       | its DNA, it would have served it extremely well. And I don't
       | think Apple learned that until, you know, a few decades later._
        
         | jacurtis wrote:
         | For comparison Netflix spends about $1.2 Billion dollars per
         | year on AWS (Amazon Web Services). Their total revenue last
         | year was 27.5B. So that means that AWS fees account for 4.3% of
         | Netflix's revenue.
         | 
         | AWS is streaming video, operating hundreds of edge location CDN
         | locations, and everything else running on expensive server
         | infrastructure. AWS has real serious costs with offering that
         | service, to the point that Netflix has yet to determine that it
         | is better to build it themselves.
         | 
         | Apple by comparison demands 15% which is 3.5x as much of a cut.
         | Apple provides credit card processing, and approval into the
         | App Store (plus according to a comment in this email, it sounds
         | like they keep Netflix in the App Store promotion rotation as
         | "free" ad-space). This isn't anywhere near the value that AWS
         | provides, despite demanding a much higher premium. Of course
         | this is the "generous" 15% IAP cut, instead of the normal 30%
         | which is even more atrocious.
         | 
         | Apple seems to maintain the expectation that they deserve 30%
         | of revenue from massive corporations like Netflix, Amazon,
         | etc.. Even the "generous" 15% fee is quite atrocious,
         | especially considering the fact that Apple provides next to no
         | value for Netflix, if anything they are a pain in their side or
         | a necessary evil for Netflix.
         | 
         | Apple is wildly delusional on the value that they provide. It
         | is absolutely no surprise to me that Netflix would consider not
         | allowing IAP subscriptions at all. They already have the
         | marketing power to force people to subscribe at their website.
         | I am surprised Netflix is honestly being as understanding on
         | this issue as they seem to be.
        
           | spiffytech wrote:
           | > Apple seems to maintain the expectation that they deserve
           | 30% of revenue from massive corporations like Netflix,
           | Amazon, etc.
           | 
           | That's _exactly_ what Apple believes.
           | 
           | From Tim Cook's testimony in Epic v. Apple, from Ars
           | Technica:
           | 
           | > The in-app-purchasing (IAP) system itself, Cook said, is
           | simply the most efficient way of collecting a 15 to 30
           | percent commission on each in-app sale. "If not for IAP, we'd
           | have to come up with another system to invoice developers. It
           | would be a mess."
           | 
           | This view is explicitly affirmed in the Epic v. Apple
           | verdict[1]:
           | 
           | > Under all models, Apple would be entitled to a commission
           | or licensing fee, even if IAP was optional.
           | 
           | The court found the 30% rate arbitrary but not
           | objectionable[2]:
           | 
           | > Indeed, while the Court finds no basis for the specific
           | rate chosen by Apple (i.e., the 30% rate) based on the
           | record, the Court still concludes that Apple is entitled to
           | some compensation for use of its intellectual property.
           | 
           | Personally, I don't approve of Apple feeling entitled to a
           | cut of commerce that doesn't hit their app store, but the
           | court's take (before appeals) is that it's perfectly legal.
           | 
           | [0]: https://arstechnica.com/gaming/2021/05/ceo-tim-cook-
           | faces-po...
           | 
           | [1]: Page 67,
           | https://s3.documentcloud.org/documents/21060631/apple-
           | epic-j...
           | 
           | [2]: Page 150
        
           | bredren wrote:
           | Is it reasonable to suggest AWS's primitives and even
           | finished cloud products for video delivery are largely
           | commodities?
           | 
           | Wheras, there is no such thing as the other App Store?
           | 
           | IIRC, Apple customers spend more and don't quote me on this,
           | but are more influential in the spending of others. If that's
           | true, then I think this comment under-represents the utility
           | of operating in the App Store.
           | 
           | It doesn't necessarily mean that it should command the 15%
           | tax, but it isn't "no value" either.
        
           | garblegarble wrote:
           | >AWS is streaming video, operating hundreds of edge location
           | CDN locations, and everything else running on expensive
           | server infrastructure. AWS has real serious costs with
           | offering that service, to the point that Netflix has yet to
           | determine that it is better to build it themselves.
           | 
           | Somewhat off the core topic, but netflix run their own CDN (I
           | also don't see any evidence for that 1.2 billion AWS bill
           | figure, can you provide a link? Their latest SEC filing
           | doesn't separate cloud service costs from the running of
           | their Open Connect CDN)
        
             | SSLy wrote:
             | Obiously they've meant IX PoP's or stuff inside ISP
             | networks.
        
             | PoignardAzur wrote:
             | I'm not sure Netflix Open Connect counts as a CDN? They
             | might still use distributed servers from AWS.
        
               | garblegarble wrote:
               | Netflix themselves classify it as a content delivery
               | network, and that seems pretty fair - how else would you
               | classify a network they have built to optimise content
               | delivery, by way of peering agreements and physical kit
               | they deliver to ISPs on demand?
               | 
               | They do use AWS for a lot of their internal compute and
               | packaging, but it wouldn't be cost-effective to use AWS
               | for content delivery, even with a deep discount to the
               | highway robbery standard AWS egress prices.
        
           | redis_mlc wrote:
           | > AWS is streaming video, operating hundreds of edge location
           | CDN locations, and everything else running on expensive
           | server infrastructure. AWS has real serious costs with
           | offering that service, to the point that Netflix has yet to
           | determine that it is better to build it themselves.
           | 
           | Not sure if you made some typos, but ...
           | 
           | Netflix does not stream from AWS, and never has. It used to
           | use outsourced CDNs, has now its own CDN.
           | 
           | This seems to be a long-running misunderstanding on HN.
           | Anybody who knows AWS' egress costs knows better.
        
           | jiveturkey wrote:
           | > Apple is wildly delusional on the value that they provide.
           | 
           | I haven't studied it, so I'm speaking out of turn, but I'm
           | thinking that it's cheap for smaller players and expensive
           | for larger ones, and not as a smooth function. NFLX is well
           | past the knee in the curve I guess.
           | 
           | If you buy that, then it's unfair to say Apple is delusional
           | about their value add. On average it's probably fair within
           | reason.
        
         | clusterfish wrote:
         | > They continue to think Netflix as a physical product ( As
         | they often like to compare Physical Software distribution
         | before App Store )
         | 
         | Framing the relationship this way gives Apple more power and
         | control, so that's what they're doing, no surprise. They're too
         | smart to be merely misunderstanding such things.
        
         | croshan wrote:
         | I love that quote. To get where you want to be, it may be
         | helpful to build the skills you want, before you need them.
         | 
         | At this point, an organization like Apple is too cemented to
         | easily change. I think you can't learn _everything_ on the job,
         | because some things you'll learn too late. Now, it's more than
         | "a few decades later," and have they really learned how to
         | partner?
        
           | 5faulker wrote:
           | If they do some major restructuring that is.
        
         | jobu wrote:
         | That's interesting. As a developer I've often felt outright
         | hostility coming from Apple developer relations, and maybe it's
         | this lack of a partnership mentality. They generally treat end
         | users really well, but it's like they see external developers
         | as some sort of parasite feeding on their products. In my
         | experience it's difficult to get actual technical help unless
         | you personally know someone internal to Apple.
        
           | tornato7 wrote:
           | From Apple's perspective, developers are either creating
           | competing products or products that Apple will eventually
           | compete with. Either way they would rather not help.
        
             | asdff wrote:
             | My tinfoil hat theory is they allow the jailbreaking scene
             | to persist instead of shoring up holes within a second of
             | each jailbreak's release because they poach tweak ideas.
             | When looking at the overlap between popular early jailbreak
             | tweaks and features that were added to iOS over the years,
             | this really doesn't seem farfetched.
        
             | mhh__ wrote:
             | Don't forget products they just ban
        
             | pornel wrote:
             | And the arrogance and entitlement they've shown during Epic
             | trial. Apple really believes that their OS and Store are
             | godsend to developers, and this makes developers forever
             | indebted to Apple for the 30% cut of everything happening
             | through it.
             | 
             | I have to use mediocre Xcode, limited OS APIs, fight
             | signing, sandboxing, lack of Vulcan, and capricious review.
             | I need to keep rewriting churning APIs with "No Overview
             | Available" instead of documentation. I'd rather not use any
             | of this, but Apple keeps users hostage, because browser
             | engines that would embarrass Safari are banned.
        
           | musicale wrote:
           | If you're lucky you can get a WWDC lab session.
           | 
           | However, I suspect Apple developer relations has largely
           | turned into a broadcast/funnel system since 1:1 support
           | doesn't scale well to millions of developers.
        
         | gowld wrote:
         | Woz never seemed bad at teamwork. "Whole banana" was the
         | results of jobs obession with dictatorial control, not the
         | cause of it. Woz tried to add expansion ports to the Apple
         | computer, but Jobs refused. Jobs seems to be throwing Woz under
         | the bus (as usual) to deflect from his own flaws.
        
           | musicale wrote:
           | > Woz tried to add expansion ports to the Apple computer
           | 
           | Like the expansion slots in the [Apple II, Apple ///, Mac II,
           | IIgs, Power Mac, Mac Pro, etc.] or the [SCSI, ADB, USB,
           | FireWire, PC/Express/SD card, Thunderbolt, etc.] expansion
           | ports on various Apple computers?
        
             | fsckboy wrote:
             | yes. Here's wikipedia on the Apple II:
             | 
             | "During the design stage, Jobs argued that the Apple II
             | should have two expansion slots, while Wozniak wanted
             | eight. After a heated argument, during which Wozniak
             | threatened that Jobs should "go get himself another
             | computer", they decided to go with eight slots."
             | 
             | https://en.wikipedia.org/wiki/Steve_Wozniak
        
         | tablespoon wrote:
         | What does IAP stand for in this context?
        
           | jjtheblunt wrote:
           | in-app purchase, i believe
        
           | 8ytecoder wrote:
           | In-App Purchase
        
       | jw1224 wrote:
       | I wonder why Netflix don't want their content to be searchable in
       | Apple's TV app:
       | 
       | > "Since TV App is not going to happen right now, there's nothing
       | else to get from Netflix at this time"
       | 
       | The TV App is actually pretty great -- one of the few parts of
       | the Apple ecosystem where the garden walls are very low.
       | 
       | I can search for a TV show or film, and even when the iTunes
       | Store has it available, TV still suggests I watch it for free
       | (effectively) on Amazon Prime, or any other streaming services I
       | have set up.
       | 
       | It's a little surprising Apple seem happy to forego the revenue
       | themselves -- but great for users like me.
       | 
       | For whatever reason, Netflix is the only major streaming provider
       | who don't integrate with the TV App -- which is a shame.
        
         | drexlspivey wrote:
         | Netflix doesn't want their content to show up in apple TV
         | search because they don't want to give access to their user's
         | data to Apple. It's a terrible anti-consumer decision and
         | frankly it was one of the last straws that led me back to
         | piracy after many years. All I wanted was a universal search
         | for content instead of having to go into each provider's app.
         | 
         | I am now using Plex/Sonarr/Radarr and it works flawlessly, a
         | much better ecosystem with open APIs and tons of integrations
         | with tvdb/discord/trakt/opensubtitles etc. Netflix had a good
         | thing going on for a while but they managed to screw it up.
        
           | FireBeyond wrote:
           | Apple, refusing to share their user data with others: "Great.
           | Pro privacy. Pro user."
           | 
           | Netflix, refusing to share their user data with Apple:
           | "Terrible. Anti-consumer. Last straw."
        
             | 8ytecoder wrote:
             | It's not sharing. It's just making it searchable - aka the
             | catalog and link back. The second feature is the ability to
             | continue/resume from the Home Screen. That requires sharing
             | playback information. However, there's no indication that
             | Apple mines this information. On the other hand, it's
             | extremely useful to me as a user. This is the primary
             | reason I don't use Netflix much these days and I have a
             | premium subscription. It's so easy for me to reach to HBO
             | Max or Hulu than Netflix.
        
           | tornato7 wrote:
           | I think it's more than that - if users are finding shows
           | through the Apple TV search then Apple is able to promote
           | their own shows and services in that search functionality.
           | Netflix wants people to use their app so they can push their
           | own content and features.
           | 
           | Similar to why Amazon doesn't like it when you Google for
           | products and end up at Amazon, they would rather you just
           | visit amazon.com and search from there so they can show you
           | ads.
        
         | i_like_apis wrote:
         | With the flood of medium quality content coming from Netflix in
         | the past few years I'm almost happy with it not showing up.
        
         | tsuujin wrote:
         | Since picking up an Apple TV, my Netflix consumption is down to
         | zero. Everything else is right there in the main UI, and it
         | provides zero incentive for me to open their app.
         | 
         | At least from my perspective, Netflix really dropped the ball
         | on this decision.
        
       | jjtheblunt wrote:
       | The article says the Apple/Netflix agreement DID follow older
       | rules, before current App Store rules?
        
         | bduerst wrote:
         | It's about extending the agreement despite the rules being
         | different now. It's also not good that they mention the Apple
         | TV app in the same email, because it acknowledges they know
         | they're competing with Netflix and it has bearing on their
         | special treatment with a competitor.
        
       | ChrisMarshallNY wrote:
       | I just wish the damn AppleTV apps worked better together.
       | 
       | I use AppleTV for all my viewing (which isn't really that much),
       | and one thing that _really_ annoys me, is the crap quality of the
       | apps; even marqee-brand apps.
       | 
       | I'm constantly having to reboot the unit to get out of "lockups."
       | 
       | Wouldn't be surprised if a big reason that Netflix and Apple
       | don't play well with each other, is that they can't code it (as
       | opposed to nefarious motives -Hanlon's Razor).
        
         | asdff wrote:
         | I have the same issues on xbox with an order of magnitude more
         | powerful hardware. Don't think its apples fault. When you think
         | about it these companies don't have any incentive not to offer
         | crapware software, since they compete with eachother on
         | catalogue rather than ux which is 'good enough.'
        
         | mikestew wrote:
         | The Netflix app is especially bad about this. At least on my
         | prior-gen 4K ATV, do a search in the Netflix app and you'll
         | never get out of the search menu. _Menu_ button does nothing,
         | select one of the items in search does nothing because as soon
         | as you _Menu_ out of it, you 're back to the unescapable search
         | screen. The only way out is to kill the Netflix app. (This
         | might have been fixed, haven't watched anything on Netflix in a
         | while. Definitely repro'ed a month ago.)
         | 
         | And, BTW, you might not need to reboot to escape a lockup. I
         | don't have an ATV on and accessible, but I'm pretty sure you
         | double-tap the TV/Home button that brings up an Alt-Tab-like
         | view of your running apps. Swipe or arrow left or right to the
         | problem app, swipe up to kill it. It's what I do with the
         | Netflix app way too often, like when I used the search
         | functionality. :-)
        
         | zerohp wrote:
         | I've never rebooted my AppleTV aside from updates. Double click
         | the home button on the remote and swipe up to kill an app.
        
           | ChrisMarshallNY wrote:
           | Thanks for the tip!
           | 
           | Yeah, apps hang all the time. They don't crash, _per se_ ,
           | but you can't break out of the screen they are presenting.
        
       | kristjansson wrote:
       | Borrow a million dollars from the bank, you have a problem.
       | Borrow a billion dollars from the bank, you and the bank have a
       | problem.
       | 
       | Why should it be a surprise that a partner in a stronger
       | negotiating position negotiates a better deal than is offered at
       | the door?
        
         | bikeshaving wrote:
         | It's amusing that this quote has inflated like most things
         | today. Original quote was ("If you owe the bank $100 that's
         | your problem. If you owe the bank $100 million, that's the
         | bank's problem.")
        
       | throwawy8233qo wrote:
       | I know HBO Inc had the same 15% deal, at least back in 2018. I
       | was on an email chain where some HBO execs mentioned this, and it
       | was a revelation. As a vendor of iOS apps we hinted to other
       | customers that the 30% cut is negotiable for providers strategic
       | to Apple, without giving away HBO's deal.
        
         | mikeryan wrote:
         | The Video Partner Program which takes 15% went into effect in
         | 2016.
        
       | djyaz1200 wrote:
       | Tech companies that reach monopoly scale (like Apple, Facebook,
       | Amazon) should have to disclose all their agreements and honor a
       | "Most Favored Nation" clause giving all companies the same
       | pricing and access as the best negotiated agreement with any one
       | company. This is the most reasonable way I can think of without
       | breaking them up to prevent them picking winners and losers as
       | new opportunities emerge. If you have a better plan I'd be glad
       | to hear it.
        
         | CPLX wrote:
         | We could also just put a tax of 100% on any revenue in excess
         | of $10bn a year and nip this entire society-destroying problem
         | in the bud.
        
           | spywaregorilla wrote:
           | So what happens to the company spending 10.5bn to earn 11 bn?
           | They just get a net loss of 0.5 bn?
           | 
           | edit: Or lets pick a real example and see how that works out.
           | ArcelorMittal is a major steel provider. They sold $53B last
           | year. They had a tough year though, so their final net loss
           | was actually about half a billion.
           | 
           | Under your proposal, they would have lost 43 billion dollars.
           | Uh oh, you just collapsed the steel industry.
        
           | jacurtis wrote:
           | While I would definitely entertain extreme tax tiers at high
           | revenue limits (like $10B/yr), it is important to note that
           | there is value in Apple making money.
           | 
           | There are a lot of jobs created between the $10B and $1T
           | levels. And as citizens of Apple's home nation, it greatly
           | benefits us that those high-quality jobs are available.
           | 
           | A 100% tax (or even 80%) tax would discourage a lot of
           | products from existing. Apple would probably move down to
           | simply offering just phones and apps only and removing
           | everything else. I know that sounds good in theory, but there
           | are indirect benefits for these other services that they
           | offer, in addition to jobs. It also bolster's California's
           | economy all the way down to bodegas, bars, restaurants, and
           | hobby shops.
           | 
           | So an alternative tax like 60% on revenues above $50B that
           | can not be deducted against might be a more reasonable
           | alternative.
        
           | moreira wrote:
           | That -sounds- simple, but it isn't, and in reality any
           | company would easily bypass that by simply creating other
           | companies to take some of the revenue. They already do that
           | to avoid international taxes. As an example, the US charges
           | tax on all income coming to a US company so companies have
           | entities in countries like Ireland and Luxembourg to keep
           | that money out of the US government's reach.
           | 
           | So Apple might have $100B stuck in Ireland, unable to bring
           | it to the US, but it doesn't matter, that money still counts
           | for their shareholders.
           | 
           | And it's the same thing here. If you try to tax $10B they'll
           | just have 100 companies all making $9.9B/yr, in a variety of
           | different countries, completely separate from each other, and
           | you're back where you started.
           | 
           | And while this would be extremely complicated/expensive for
           | them to manage, it'd be profitable because the alternative is
           | to get a 100% tax on those profits.
           | 
           | Taxes aren't easy. And calling a company that sells phones a
           | "society-destroying problem" is a bit hyperbolic, don't you
           | think?
        
             | CPLX wrote:
             | There's nothing simple about it. It would require pages of
             | statute as well as regulatory guidance, and some of the
             | most wealthy and capable forces in our modern world would
             | be arrayed against it trying to avoid and evade the rules.
             | 
             | None of those things make the proposal impossible however.
             | 
             | It would be a dismal society indeed if we unilaterally
             | surrendered to every instance of centralized malevolent
             | power without a fight.
        
           | smallerfish wrote:
           | It's an interesting thought experiment at least. What would
           | the hidden incentives of something like that be?
           | 
           | For example, if a company wanted to keep growing, it would
           | have to split organically into separate corporate entities.
           | What would stop them establishing "favored" relationships
           | with each other? Say for example Facebook splits out
           | "Zuckerburg data centers inc" - what's to stop them pricing
           | themselves above market to avoid taking on other customers,
           | and then giving FB a hefty discount? You could mandate that
           | there be no board overlap, but shareholders would probably
           | receive a split.
        
             | amelius wrote:
             | If Zuckerberg data centers wants to keep growing, then at
             | some point they will have to find external customers.
        
             | CPLX wrote:
             | You'd need to actually draft a law rather than write it on
             | a napkin and there would be armies of very well paid
             | lawyers trying to avoid it, but that's common to any
             | attempt to break up concentrated power.
             | 
             | In that context it wouldn't be all that hard. You'd need to
             | figure out some definitions for common ownership, joint
             | enterprise, and so on. A lot of those laws and definitions
             | already exist. It's only really in the last few decades
             | that we've abandoned antitrust law but we have successfully
             | done things like this in the past.
        
               | ameister14 wrote:
               | When have we capped the potential revenue of companies
               | successfully in the past? I've never heard of it
        
           | newsbinator wrote:
           | Why not $9bn a year?
        
             | EastOfTruth wrote:
             | You got to start the discussion somewhere.... For me, I t
             | think that it should be related to the number of employees.
        
               | loktarogar wrote:
               | A cap on employees would probably be a negative thing,
               | but a cap on revenue per employee would incentivise
               | hiring people
        
               | EastOfTruth wrote:
               | that's the solution
        
           | EastOfTruth wrote:
           | Talking about monopolies, why does Facebook and HN have
           | network issues at the same time.
        
             | bigthymer wrote:
             | Maybe people visit other sites when the ones they would
             | have used go down? I don't know for sure but it is a
             | plausible explanation for me.
        
               | EastOfTruth wrote:
               | makes sense but at the same time it surprises me
        
           | ric2b wrote:
           | Too easy to get around, as soon as company A starts making
           | $11B they make a new company B that charges $1B for some
           | random service, probably "consulting".
        
             | samstave wrote:
             | Thats actually what a lot of firms do, and what was really
             | prominant in the Cannabis industry;
             | 
             | Cannabis companies couldnt do "real banking" do to federal
             | shenanigans.
             | 
             | So instead why dispensaries would do, is make another LLC
             | who buys the building and all the building permits that are
             | municipally regulated - then as the municipality zoned and
             | approved locations and projects for dispensaries and
             | distribution licenses (which had a multitude of their own
             | specific restrictions)
             | 
             | They would then rent the facilities for ridiculous rental
             | amounts which the rental company would legally be able to
             | put into any regular bank - then make loans to the cannabis
             | companies and dispensaries for whatever operating expenses
             | were needed.
             | 
             | This got really ugly when Med Men, based out of LA, was
             | made really public because of douchebaggery happening in
             | the company revealing how they had been gaming their own
             | investors etc...
        
         | vkou wrote:
         | Sure, but why limit this to tech companies? Let's also apply
         | this to banks, landlords, governments, grocery chains, and
         | employers in general.
         | 
         | Why should I not get the best wages, negotiated employment
         | agreement, interest rates, lease terms, and deal with the IRS
         | on taxes that I really don't want to pay as my most successful
         | peer?
         | 
         | Banks bend over backwards for their VIP customers, why
         | shouldn't they do the same for me?
         | 
         | My neighbours didn't get a rent increase this month because my
         | landlord likes them, why should I have to negotiate for getting
         | the same thing?
         | 
         | Bill on my team got a 30% bonus this year, I also want a 30%
         | bonus... And would love to see this sort of thing codified in
         | law.
        
           | ashtonkem wrote:
           | You snark, but legally preventing banks from offering better
           | rates to favored clients would probably be a good thing for
           | society and the banks themselves. After all, plenty of
           | charming and well liked clients have turned out to be
           | terrible credit risks.
        
             | vkou wrote:
             | Favored clients in this case aren't slick guys in a suit,
             | I'm talking about people who want the bank to manage
             | billions of dollars for them, as compared to me and my
             | shitty savings account that may or may not have any money
             | in it.
        
             | FormerBandmate wrote:
             | Credit scores are a very good thing. Someone who pays their
             | bills on time shouldn't have to pay the same rate as
             | someone who always skips the bill, and without them, every
             | loan would have 10% interest at least, even for mortgages
        
               | jen20 wrote:
               | The concept is fine. The implementation is garbage (in
               | the US), and insufficiently transparent.
        
           | djyaz1200 wrote:
           | Having this requirement when dealing with tech monopolies is
           | uniquely helpful because in some cases there is no
           | alternative. We can always rent, shop or bank other places.
           | I'd argue where there isn't a thriving marketplace of choice
           | monopolies should have to have the same rules with all their
           | partners.
        
             | trowapplea12132 wrote:
             | You can always use other software as well. The only reason
             | HN believe Apple to be a monopoly is because the product
             | they purchased does what it was advertised to do - security
             | through chain of trust via an good-but-imperfect
             | organization. It's only a legal monopoly if the courts say
             | so, and the judge in Epic v Apple defined the market in a
             | way that actually made sense - they aren't a monopoly on
             | mobile game purchases, but they did took anticompetitive
             | actions in that market to stifle competition.
             | 
             | > I'd argue where there isn't a thriving marketplace of
             | choice monopolies should have to have the same rules with
             | all their partners.
             | 
             | They can't have a monopoly on iPhones because the iPhone
             | isn't a market - it's a device where the App Store is the
             | killer feature. There are other products you can buy that
             | compete with the iPhone and its app store.
        
               | [deleted]
        
               | djyaz1200 wrote:
               | Apple as of years ago was capturing over 90% of all the
               | margin in smartphones
               | (https://www.cnbc.com/2016/11/23/apple-captures-
               | record-91-per...). I'd argue that represents a monopoly
               | in paid smartphones. Our option as users is either buy a
               | phone from Apple or accept what is essentially a free
               | service from Google (you have to buy the hardware)... who
               | are giving that away to solidify their search monopoly.
               | This to me doesn't represent a thriving marketplace of
               | user choice.
        
               | Dracophoenix wrote:
               | 90% of global smartphone profits does not mean 90% of
               | devices in the market. It's been demonstrated for years
               | that iPhone users are much more likely to pay for apps.
               | It's possible to be extremely profitable and not have a
               | monopoly on the market because the iPhone isn't just an
               | appliance but a Veblen good as well.
        
               | zopa wrote:
               | It does however mean Apple has significant market power.
               | Almost by definition: in a very counterfactual perfectly
               | competitive smartphone market, everyone sells at cost and
               | there aren't any profits. Reducing it to monopoly vs.
               | not-a-monopoly is drawing too bright a line.
               | 
               | And I don't really think iPhones are a Veblen good
               | exactly. Targeted at higher-income buyers? Yes. Valued as
               | much for design as aesthetics? Absolutely. But pretty
               | sure a $500 iPhone would outsell an otherwise-identical
               | $800 iPhone, nevertheless.
        
           | [deleted]
        
           | passivate wrote:
           | "but why limit.. " assumes we do things in an absolute
           | manner. But we don't. All rules and regulations are arbitrary
           | to an extent. We have different rules depending on the
           | situation, the entity, etc. We get to pick and choose the
           | rules that we think will benefit society the most.
        
           | oauea wrote:
           | Any of those a monopoly?
        
             | notyourwork wrote:
             | Technically or reasonably speaking?
        
           | only_as_i_fall wrote:
           | Might be too broad. Especially as the scale gets smaller I
           | think that non-quantitative aspects can reasonably affect who
           | you want to do business with. For example, if I'm annoying
           | and rude to my local mechanic and he starts charging me extra
           | to deal with my bullshit I don't really see a problem with
           | that.
           | 
           | There does start to be a problem however if he's the only
           | mechanic in town or if he charges more or less based on race
           | or some other protected class.
           | 
           | I think it's a very hard in general to find the balance on
           | problems like this one, and I don't expect you can come up
           | with a one size fits all rule.
        
         | munificent wrote:
         | Better plan? How about we stop letting tech companies reach
         | "monopoly scale"?
        
           | liquidify wrote:
           | The market is globally competitive. How would expect tech
           | companies to compete if you have policies that continuously
           | place them at a disadvantage against global competitors.
           | 
           | Tariffs don't solve these problems either. OP's suggestion is
           | pretty decent idea relative to playing wack a mole with price
           | fixing while trying to make sure your country's corps can
           | compete on the global market.
        
             | modo_mario wrote:
             | >How would expect tech companies to compete if you have
             | policies that continuously place them at a disadvantage
             | against global competitors.
             | 
             | We can look at a map of most popular messaging apps per
             | country in the light of todays downtime and see that they
             | don't or they compete with themselves.
             | 
             | It also shows the only places where competition can grow to
             | a scale where it can even hope to start competing and
             | survive is where there's first a protectionist policy in
             | place favoring domestic players.
        
           | georgeecollins wrote:
           | I agree, but there may be certain things like electric power
           | grids, sewer systems, messaging systems, high bandwidth ISPs,
           | where it may not make a lot of sense to have two (or not two
           | in a particular geographic location). In that sense you may
           | need some regulation.
        
         | abvdasker wrote:
         | This is a solved problem. Just do what most American cities do
         | with other natural monopolies like utilities: use careful price
         | controls to cap margins and slow rate increases. You don't need
         | to invent some esoteric market-based solution, _especially_ for
         | a service where marginal costs are near zero and supply is
         | almost infinite.
        
           | kevin_thibedeau wrote:
           | My city recently forced every resident into an esoteric
           | market-based solution for electricity (sold with a pack of
           | lies about renewable energy and reduced rates) that required
           | explicit opt-out to avoid and stay with the provider who
           | actually generates power and services the people on its
           | infrastructure.
        
             | Scoundreller wrote:
             | Which city?
        
           | liquidify wrote:
           | It is not a 'solved problem'. Price controls are not easy for
           | anyone to manage. Companies can easily find ways around them
           | in many cases.
           | 
           | Enabling companies to categorize themselves as 'platforms' or
           | otherwise and then stipulating both benefits and requirements
           | based on those labels makes a lot of sense comparatively. The
           | general problem though is that the government isn't typically
           | using regulations to improve freedom and competition. The
           | government looks at regulation as a way to extract money, so
           | solutions that encourage competition on a level playing field
           | through market forces (like OP's) aren't given fair
           | consideration.
        
           | jdhzzz wrote:
           | Make them a (common
           | carrier)[https://en.wikipedia.org/wiki/Common_carrier] just
           | like was done for WAN access in the USA. Hahahahahaha.
        
           | kortilla wrote:
           | Absolutely not a solved problem. The utilities have no reason
           | to innovate at that point.
           | 
           | In my local municipality I have no way to choose renewable
           | energy apart from building my own power plant on my roof.
           | That's a complete failure of these government granted
           | monopolies.
        
             | 8note wrote:
             | What incentive does the app store have to innovate now?
        
             | spywaregorilla wrote:
             | There's no such thing as choosing renewable energy on a
             | grid. Energy is fungible. If you get on one of those
             | "choose green" schemes, you're just getting the same energy
             | but also buying some credits from somewhere else.
        
             | enjo wrote:
             | The regulating bodies of those utilities work hard to
             | create incentives for them to innovate. I spent four years
             | of my career working on energy programs with major
             | utilities around the country in which they tried to
             | incentive reductions in energy usage.
             | 
             | Which is a curious statement: why would a electrical
             | utility want people to use _less_ electricity?
             | 
             | The reason is because the regulatory agencies created
             | incentives within the regulatory framework to encourage
             | them to do it. Basically the regulators start with an
             | outcome, bake that outcome into how utilities get paid, and
             | then let the utility innovate to figure out how to do it.
             | This led to meaningful reduction in energy usage across
             | many markets.
        
               | verdagon wrote:
               | I'd love to hear more, what kinds of incentives? Is it
               | something like, "if you get X efficiency, you get N more
               | dollars"?
        
             | tehjoker wrote:
             | It's not something that should be a choice. The government
             | should move as much power to renewable as fast as possible
             | and you should just keep getting power. This idea of
             | "choice" for a commodity based on how it was produced not
             | based on any features is crazy and will never work.
        
       | oauea wrote:
       | It's been obvious for years that Apple gives absolutely no fucks
       | about destroying small businesses with their inane review
       | processes (which change on a whim and seem to depend on the mood
       | of the reviewer) and fees. Of course larger corporations are
       | exempt.
        
         | throwaway78981 wrote:
         | Not just destroy, destroy and steal too. Because why not.
         | 
         | https://www.theverge.com/2021/9/16/22676706/apple-watch-swip...
        
       | arthurofbabylon wrote:
       | Of note, it appears that Netflix's gripe wasn't so much about the
       | 70/30 split as colloquially observed, but that Apple's IAP saw
       | more "voluntary churn" than Netflix's direct purchase.
       | 
       | Am I reading that right? Would this churn discrepancy apply to
       | other services besides Netflix (like developer tools, access to
       | smaller content libraries, etc)? Finally, what did Apple do to
       | address their "voluntary churn" problem?
        
         | shkkmo wrote:
         | There were a number of issues. My understanding is that Netflix
         | was not paying 30% but rather was paying 15% due to their
         | special agreement with Apple. According to the emails, it was
         | Apple's refusal to go below 15% that triggered Netflix to begin
         | testing not allowing payment via IAP. The "voluntary churn",
         | "promotion coordination" and "revenue sharing" offers are from
         | Apple trying to sweeten the pot to keep Netlfix from dumping
         | IAP completely.
        
         | Terretta wrote:
         | In other words, Netflix is harder to cancel directly than
         | through Apple's subscription UI.
         | 
         | As is the case for virtually every dark pattern subscription
         | (most of them) when not through Apple.
         | 
         | This isn't a problem, it's a benefit -- from customer point of
         | view.
         | 
         | Apple makes a customer-friendly rather than seller friendly
         | subscription UI, the reason I won't subscribe to things any
         | more except through Apple.
         | 
         | It's genuinely surprising to me the proportion of customer
         | hostile rhetoric on this topic.
        
           | asdfasgasdgasdg wrote:
           | Netflix is very easy to cancel, though? There's a big honking
           | "cancel membership" button on the top level account settings
           | page. It's actually more prominent than other entries on the
           | page.
           | 
           | http://imgur.com/a/09XZ9jb
           | 
           | Also very easy to change your plan level up or down.
        
             | caylus wrote:
             | Yeah, I would guess that the important difference is that
             | Apple emails a receipt for all subscriptions every month,
             | making it much less likely that someone forgets about their
             | subscription when they no longer regularly use it.
        
           | yibg wrote:
           | It's way easier to cancel Netflix via Netflix than the App
           | Store though.
        
           | a_large_rat00 wrote:
           | Apple is pretty dark-patterny about the subscriptions too. On
           | Android the refund/uninstall button is right next to the open
           | button in the Play store. You buy an app, don't like it,
           | click a button and return it.
           | 
           | I just bought an iPad app the other day (my first), it didn't
           | meet my needs, but I still can't figure out where to go to
           | refund it. And Apple's subscriptions expire immediately if
           | you cancel during a free trial, whereas the Google ones will
           | still let you finish the term of your trial.
           | 
           | Apple's not really the good guy either. They're just the
           | powerful ones.
        
             | jumhyn wrote:
             | > And Apple's subscriptions expire immediately if you
             | cancel during a free trial, whereas the Google ones will
             | still let you finish the term of your trial.
             | 
             | Amusingly, this is only the case for Apple's first-party
             | subscriptions. Third-party IAP subscriptions for which you
             | are in the free trial when you cancel will continue to
             | provide "access" until the trial period concludes.
        
       | ramshanker wrote:
       | I am of the opinion that the whole "Reader apps" concept itself
       | was brought in to selectively please big and important players.
       | The ones whose absence would diminish the value of iPhone. Indie
       | developer's can't be expected to get same treatment.
        
         | kmeisthax wrote:
         | Luke LaFreniere has publicly stated that App Review basically
         | refused to even entertain a Floatplane "reader app" for months,
         | until they were able to appeal to someone who actually
         | understood Apple's rules. They were getting absolutely
         | nonsensical rejections that either didn't make sense or didn't
         | account for the whole "reader app" thing.
        
         | Ambroisie wrote:
         | What's a "reader app"?
        
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