[HN Gopher] Kape Now Owns ExpressVPN, CyberGhost, PIA, Zenmate, ...
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       Kape Now Owns ExpressVPN, CyberGhost, PIA, Zenmate, and VPN
       "Review" Sites
        
       Author : walterbell
       Score  : 129 points
       Date   : 2021-10-13 19:16 UTC (3 hours ago)
        
 (HTM) web link (restoreprivacy.com)
 (TXT) w3m dump (restoreprivacy.com)
        
       | ucha wrote:
       | Yet Sven Taylor recommended ExpressVPN for years despite the fact
       | that its ownership was quite suspect (secret). We've never fully
       | known who was behind it and from where it was truly operated.
       | 
       | The ranking of best VPNs on the site is mostly a ranking of VPNs
       | that offer the largest referral fees [1].
       | 
       | One of the largest, most honest and transparent VPN, Mullvad,
       | does not have an affiliate program. And guess what, it's not even
       | reviewed on Restore Privacy!
       | 
       | [1] https://onemorecupof-coffee.com/best-vpn-affiliate-programs/
        
         | fuddle wrote:
         | Yes Mullvad is one of the best options!
        
         | cliftonk wrote:
         | Mullvad is wireguard based with extremely easy to use apps.
         | Highly recommended.
        
         | ouEight12 wrote:
         | > The ranking of best VPNs on the site is mostly a ranking of
         | VPNs that offer the largest referral fees [1].
         | 
         | Can't we replace "VPNs" with pretty much any service at this
         | point though?
         | 
         | I haven't trusted 'review/ranking' sites in ages, because after
         | see the same top 5 "best hosting providers ever!" lists one 3
         | sites, you kind of get a hint.
        
           | ohashi wrote:
           | As someone who has been working on an honest web hosting
           | review site for a decade now. You're totally right. I see the
           | same pattern in this article talking about fake review sites.
           | The biggest offender in hosting was Endurance International
           | Group who owned so many major brands and gobbled them up.
           | You'd often find any ranking full of the brands they owned
           | (BlueHost, HostGator, iPage, JustHost, Site5, Arvixe, etc,
           | etc, etc).
           | 
           | Since you're really skeptical, I'd love to hear your take on
           | what I've done (and been doing) in terms of trying to create
           | an honest system.
           | 
           | The gist is, I scrape Twitter data, filter out spam,
           | affiliate links, etc, and use sentiment analysis to see which
           | brands people actually like. My hypothesis was that reviews
           | are fundamentally a weird human behavior. The real 'reviews'
           | are embedded in normal conversation when you talk to people.
           | With enough data of these signals, you can get a much better
           | picture of what people really think. The results seem to line
           | up basically like an NPS measurement.
           | 
           | https://reviewsignal.com/webhosting/compare has all my data
           | if you want to see how the rankings actually look. Not every
           | company has an affiliate program. Many smaller companies
           | aren't listed because I can't get enough data.
        
             | ucha wrote:
             | I don't know how accurate your ranking method is - NLP is
             | tricky - but the idea is very very cool!
        
             | bellyfullofbac wrote:
             | Paid reviews seem easy enough to spot, they hype up the
             | product/service too much, I'd read a VPN review, notice
             | those canned phrases, and sigh because in my view the
             | review site just scammed me of my time...
             | 
             | Maybe a bot that collects reviews and detect similar
             | sentences can also rate those bullshit "review sites"..
        
         | truetraveller wrote:
         | Mullvad it is! I'm potentially a new customer.
        
       | consumer451 wrote:
       | If I was in charge of intel ops for any country with a decent
       | budget, first thing I would do is build or buy a VPN company.
       | 
       | You have a self-selected group of people with something to hide.
       | What could be more ideal to gather kompromat?
        
         | bryanrasmussen wrote:
         | most often though the thing they're hiding is watching movies
         | and shows they couldn't get in their country otherwise.
         | 
         | But the great thing about the vpn is some people leave it on
         | and forget about it.
         | 
         | So then you invest in a free porn service.
        
           | consumer451 wrote:
           | > most often though the thing they're hiding is watching
           | movies and shows they couldn't get in their country
           | otherwise.
           | 
           | Sure, but the .0001% of users who use grindr while trying to
           | hide their preferences, and hold a position of influence in
           | government or a corporation make the whole effort worthwhile.
           | 
           | As a bonus, the op is actually profitable because the
           | 99.9999% of people you don't care about, and don't have to
           | spend man-hours on, are actually paying for all the man-hours
           | that you spend on the people of interest!
           | 
           | The intel flywheel is up and spinning!
           | 
           | edit: this is all conjecture.
        
       | rodgerd wrote:
       | Isn't this the outfit associated with the "Emperor of Korea" who
       | took over Freenode?
        
         | dragonwriter wrote:
         | > Isn't this the outfit associated with the "Emperor of Korea"
         | who took over Freenode?
         | 
         | "Crown Prince"; the would-be Emporer who named him is still
         | alive.
        
       | chuckee wrote:
       | Shouldn't some kind of anti-trust agency forbid such mergers, or
       | break them up after the fact? At least in an alternate world
       | where anti-trust law was still enforced.
        
         | tablespoon wrote:
         | > Shouldn't some kind of anti-trust agency forbid such mergers,
         | or break them up after the fact? At least in an alternate world
         | where anti-trust law was still enforced.
         | 
         | Even without anti-trust, it should be illegal to own or buy a
         | "review site" for something you sell. That kind of thing is
         | very counter to consumer interests and a blatant conflict of
         | interest.
        
           | ortusdux wrote:
           | I frequently encounter 1-off review sites that are owned by
           | the #1 product on the list. Many are transparent about it,
           | and some even do a good job listing their competitors and
           | describing them in a fair light. I think they are mostly a
           | response to Google's algorithms prioritizing reciently
           | published blog style top-10 lists.
           | 
           | Here is the first result when I google "best free youtube
           | downloader"
           | 
           | https://www.gihosoft.com/hot-topics/best-free-youtube-
           | downlo...
        
           | xboxnolifes wrote:
           | I feel like this should fall under advertising laws. Maybe it
           | does and I'm not familiar with the area. Does the review site
           | need to disclose the fact of ownership?
        
             | tablespoon wrote:
             | > I feel like this should fall under advertising laws.
             | Maybe it does and I'm not familiar with the area. Does the
             | review site need to disclose the fact of ownership?
             | 
             | Even if they do, they can probably satisfy the requirement
             | with disclosure where no one would actually notice it.
             | 
             | The only kind of disclosure I'd be happy with is if at the
             | top of the page and next to any self-endorsement they would
             | have to show a garish warning banner with a legally
             | mandated design that called out their conflict of interest
             | in blunt terms. It would be easier and better to just ban
             | the practice.
        
           | SahAssar wrote:
           | That sort of rule would quickly become very hard to untangle.
           | For example news papers are often the only good source of
           | reliable, in-depth book reviews and for historical reasons
           | the companies that sell books and sell news papers are often
           | owned by the same parent company.
           | 
           | In the Kape case I think it is clearly dishonest, and the
           | same can be said for the online order mattress space among
           | others. Most online direct to consumer spaces (for example
           | gaming and anti-virus) probably has some actor that is
           | dishonestly setting up or buying review sites.
           | 
           | But it is not exactly clear how you would in a legal sense
           | draw the line.
        
             | tablespoon wrote:
             | > That sort of rule would quickly become very hard to
             | untangle. For example news papers are often the only good
             | source of reliable, in-depth book reviews and for
             | historical reasons the companies that sell books and sell
             | news papers are often owned by the same parent company....
             | 
             | > But it is not exactly clear how you would in a legal
             | sense draw the line.
             | 
             | You could probably address that problem by permitting
             | common ownership in cases where the company could prove to
             | a court that it's implemented effective and rigorous
             | firewalls, such that the reviews are independent and not
             | affected by the common ownership and do not show evidence
             | or tampering of bias. My understanding is those kinds of
             | firewalls are de rigueur in the newspaper industry.
        
               | SahAssar wrote:
               | Sure, but it'd be extremely hard to prove if that bias
               | has penetrated that firewall or if it hasn't. I think the
               | reason it has (mostly) worked for journalistic
               | institutions is that it is a profession that are taught a
               | set of ethics as a part of their education and it has a
               | history of adhering to those ethics.
               | 
               | Proving a non-bias for what is your own actual financial
               | interest seems almost impossible. I'm not saying it can't
               | be done ever, but I would not want to have to argue
               | either side of that.
               | 
               | I said this in a comment below but I think it is relevant
               | here too:
               | 
               | Restricting speech is in general hard, what would be much
               | easier is to require clear and obvious disclosure. Since
               | journalistic ethics already requires that it should only
               | require changes for dishonest actors.
               | 
               | EDIT: To clarify: those firewalls are often in the
               | journalistic institutions currently but it becomes a
               | whole other ballgame when something needs to be proven in
               | court. The suggestion to make them legally mandated is
               | where I think we run into problems.
        
             | mjw1007 wrote:
             | Newspaper book reviews certainly can have the suggested
             | problem.
             | 
             | The Times would arrange for positive reviews of
             | HarperCollins books by giving them to a reviewer who they
             | knew would provide one.
        
               | SahAssar wrote:
               | It'd be interesting to see a source for that although I
               | don't doubt that similar things have happened. I'm just
               | saying that such a rule would not just untangle Kape, but
               | would also unravel most larger media companies.
               | 
               | Depending on how it would be written things like a
               | youtuber reviewing a pixel phone or one TV show talking
               | about a different TV show might be illegal.
               | 
               | Restricting speech is in general hard, what would be much
               | easier is to require clear and obvious disclosure. Since
               | journalistic ethics already requires that it should only
               | require changes for dishonest actors.
        
           | donmcronald wrote:
           | The story of Sleepopolis changed the way I think about review
           | sites.
           | 
           | https://www.fastcompany.com/3065928/sleepopolis-casper-
           | blogg...
        
         | SahAssar wrote:
         | Anti-trust is meant to protect competition against monopolies,
         | not everything against anything evil. At least that's how I've
         | understood it.
         | 
         | It'd be hard to argue that Kape is even close to becoming a
         | monopoly.
        
           | nitrogen wrote:
           | AIUI antitrust also covers cartels, e.g. this one from the
           | early 20th century controlling lightbulbs:
           | https://en.wikipedia.org/wiki/Phoebus_cartel
        
             | SahAssar wrote:
             | Isn't a cartel a type of threat to competition via
             | monopoly? The wikipedia first-line definition of a cartel
             | is "A cartel is a group of independent market participants
             | who collude with each other in order to improve their
             | profits and dominate the market". The monopoly in that case
             | is by the group.
        
               | nitrogen wrote:
               | It seems like a cartel can form without having a
               | collective monopoly. It's the collusion that's
               | problematic, not the combined percentage.
        
           | missedthecue wrote:
           | Right. There are dozens of different VPN providers and
           | switching costs are pretty low.
        
         | killingtime74 wrote:
         | I studied competition law and I think the regulators would
         | probably struggle to even understand what a VPN is
        
           | GekkePrutser wrote:
           | They don't even have to though. All they have to know is that
           | it's a market.
        
       | mig39 wrote:
       | I just signed up for 3 months of Mullvad a few weeks ago. So far
       | so good. Didn't even need my name or anything. I paid
       | anonymously.
       | 
       | It's super fast with wireguard.
       | 
       | No affiliate links, no special discounts, no special sales
       | prices. No coupon codes. Just privacy.
        
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       (page generated 2021-10-13 23:00 UTC)