[HN Gopher] Backblaze IPO
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       Backblaze IPO
        
       Author : hippich
       Score  : 111 points
       Date   : 2021-11-02 21:11 UTC (1 hours ago)
        
 (HTM) web link (www.sec.gov)
 (TXT) w3m dump (www.sec.gov)
        
       | jsploit wrote:
       | Previous S-1 discussion (this is an amendment):
       | https://news.ycombinator.com/item?id=28912799
        
       | braum wrote:
       | Fidelity is handling the IPO and if you have been a customer of
       | BackBlaze for a while apparently you will get to buy before
       | public, up to 1,000 shares between $15-17 per share. That is my
       | understanding.
        
         | benburleson wrote:
         | That seems pretty huge, if true.
        
           | knowfilter wrote:
           | bigly huge
        
         | toomuchtodo wrote:
         | A family member and I are both Backblaze customers, they
         | received a surveymonkey link to indicate interest in an IPO
         | share allocation through Fidelity. If there's a way to get on
         | that list, I'm interested if anyone knows.
        
         | jonplackett wrote:
         | Here did you hear about this?
        
         | braum wrote:
         | Well I'm a BackBlaze customer and have been for a year or more.
         | Not sure what else would qualify me to be part of the IPO
         | before it goes public. Also AFAIK there is nothing preventing
         | them from allowing customers to be part of it, but there may be
         | a limiting factor. Some way to narrow the list. I have more
         | than one computer subscribed, that could be part of the filter.
        
         | FfejL wrote:
         | Not sure where you're getting those numbers. I've been a
         | Backblaze customer for 10+ years, and I was contacted about the
         | directed share program. Have not heard about price or volume
         | yet.
        
       | tester756 wrote:
       | how much time it takes to write document like that?
       | 
       | also that formatting, damn.
        
       | busymom0 wrote:
       | They also released "Backblaze Drive Stats for Q3 2021" today:
       | 
       | https://news.ycombinator.com/item?id=29082379
        
       | rsync wrote:
       | I find this part interesting - of the ~500,000 customers, 70,000
       | are B2 customers and 430,000 are "backup" customers ... which are
       | flat-rate "unlimited" users.
       | 
       | These flat-rate users are _very fickle_ and price-sensitive.
       | 
       | If you peruse subreddits related to cloud storage or online
       | backup, etc., they are filled with very picky users who expect
       | the product to be free - or close to free.
       | 
       | It's a fools errand to pursue this market and I assume the pivot
       | to B2 was to build something more sustainable with a much higher
       | price and usage ceiling.
       | 
       | Regardless, roughly 85% of the user-base are paying $7/mo for
       | "unlimited backup".
       | 
       | I wish them good luck.
        
         | matthewmcg wrote:
         | "Fickle"? I've been a subscriber to the unlimited tier since
         | seemingly forever, and I didn't realize it was now $7/mo
         | instead of $5/mo. I think in the aggregate, subscriptions are
         | pretty sticky due to inertia, etc.
        
         | deanCommie wrote:
         | I think the hope is that 420,000 of those users are Grandmas
         | who installed backblaze because their son told them it's a good
         | idea to make sure she doesn't lose all her important documents,
         | and she's backing up a couple PDFs.
         | 
         | And then the other 10,000 are data hoarders like me with
         | Terabytes of data.
         | 
         | I used to be a Crashplan customer - tried them and Backblaze,
         | and liked Crashplan more. They eventually pivoted to Business
         | only.
         | 
         | I was at AWS Re:invent and came up to their booth and bemoaned
         | the loss of a great service. They said "How much data were you
         | backing up?" I told them. They said "yeah, we lose a ton of
         | money on every user like you."
         | 
         | Fair enough!
        
         | delusional wrote:
         | I don't think there's really any "unlimited backup" solutions
         | left outside of backblaze. Back when storage was cheap I could
         | see users switching if you upped the price, the datahoarders
         | that actually use the storage don't really have anywhere to go
         | anymore.
        
       | kdasme wrote:
       | Good luck Backblaze! It is a tough market for sure, especially
       | with recent announcement from Cloudflare.
        
         | yellow_lead wrote:
         | Didn't know Backblaze offers cloud storage. Cool to know!
        
       | henning wrote:
       | > We have a history of cumulative losses, and we do not expect to
       | be profitable for the foreseeable future.
       | 
       | Fundamentals seem solid, gotta get me some of those shares!
        
         | airstrike wrote:
         | That's pretty standard for most young and fast growing tech
         | companies
        
           | AYBABTME wrote:
           | It feels like Backblaze has been in the space for a while
           | though? My uninformed picture of them was as a modest
           | small/medium size business with a good niche product and
           | probably some loyal customers type, not as an all-stop-sign-
           | pulled-VC-funded-moonshot startup.
        
           | [deleted]
        
           | windthrown wrote:
           | At 14 years old, is Backblaze still considered "young"?
        
         | bpodgursky wrote:
         | If you're confident, short it. Make some money.
        
           | henning wrote:
           | Somebody once told me the world is gonna roll me. They also
           | said the market can stay irrational longer than you can stay
           | solvent.
        
             | bpodgursky wrote:
             | I guess the fundamentals are solid then.
        
               | jonny_eh wrote:
               | Or they don't matter.
        
           | Jenk wrote:
           | Serious question asked from a place of naiveness: how do you
           | short at IPO assuming one doesn't already have stock?
        
       | vaughan wrote:
       | I have paid for Backblaze for 4 years, after signing up for two 2
       | year subscriptions a few years apart.
       | 
       | I have never got it to backup my files ever.
       | 
       | Their settings dialog integrates with macOS preferences and
       | freezes while it scans for files to backup without giving me any
       | status update. It uploads so damn slowly it's pretty useless. If
       | I was to move/rename things around it would take weeks more to
       | reupload. Every time I try to ignore some files so it's actually
       | useful, it blocks my system prefs again and takes forever to
       | rescan.
       | 
       | I honestly don't know how anyone uses it.
       | 
       | Carbon Copy Cloner on the other hand is excellent software.
       | Entire backups of 4TB drive in less than <20mins. And excellent
       | support.
        
         | chrisweekly wrote:
         | Not a BB user, but 100% agreed that CCC is fantastic, reliable,
         | fast, etc.
        
         | SahAssar wrote:
         | I'm sorry if I missed something, but you twice paid for long
         | subscriptions for a service that did not work for you? What
         | made you choose the two year plan when trying it the second
         | time? Why did you pick the two year option at all the first
         | time before trying it?
        
       | nodesocket wrote:
       | Here is their roadshow video for those like me that are more
       | audio and visual. Great information in the video with their CEO
       | and CFO. Funny that Matthew Prince (Cloudflare founder and CEO)
       | is included in the roadshow video pumping up Backblaze when
       | Cloudflare just announced a directly competing product.
       | DigitalOcean (huge recent IPO and tendies) is also listed as a
       | partner of Backblaze. I wonder if DigitalOcean object storage is
       | built on-top of Backblaze?
       | 
       | https://www.netroadshow.com/custom/IPO/Backblaze/retail/road...
       | 
       | I applied for IPO shares from Robinhood. Robinhood is my play
       | brokerage, but they do have the best IPO platform. I have no idea
       | with my primary brokerage E*Trade how to participate in IPOs.
        
       | moooo99 wrote:
       | I love the Backblaze personal backup but never used another
       | product by them. Wish them the best of luck, thats a super tough
       | market for sure!
        
       | jhack wrote:
       | There goes the competitive pricing...
        
         | singlow wrote:
         | Right, because the existing owners were giving you that price
         | as a favor, and now the evil stockholders will demand that they
         | chase away all of their customers by raising prices.
        
           | onion2k wrote:
           | Typically existing owners have been spending those sweet,
           | sweet VC bucks that go on "growth hacking", and after an exit
           | event the business switches to actually trying to make some
           | money instead of pretending MAUs are better than money for
           | whatever reason they like this week.
           | 
           | In the case of Backblaze they've only raised $5.3m over three
           | rounds so that's unlikely. There wouldn't be much VC cash to
           | hack growth with after 14 years.
        
           | rudian wrote:
           | Yes. Everything you said is correct. Often startups sell at a
           | loss, this is not news.
        
       | bigtones wrote:
       | $65 Million in ARR to list on the NASDAQ seems really low,
       | especially with the 32% YoY growth.
       | 
       | I don't think I've seen a SaaS company with < $100 Million in ARR
       | in the year it listed.
        
         | nekoashide wrote:
         | Your not wrong, there's been a huge number of companies listing
         | over the last year and some of questionable size and
         | profitability. Everybody sees the market as a huge money
         | machine and all these companies want a piece.
        
         | codegeek wrote:
         | It happens. One of our competitors IPO'd at 30M in ARR.
        
           | tomashertus wrote:
           | How they have been doing?
        
         | [deleted]
        
       | bastardoperator wrote:
       | I've been using their product for awhile, I even have my 72 year
       | old mom on it. Solid backups, gets out of my way, great price.
       | Congrats to the Backblaze team!
        
       | durnygbur wrote:
       | Any chance to subscribe for their shares for an EU tax resident?
       | List of EU based brokers accepting the subscriptions?
        
         | reacharavindh wrote:
         | I am an EU resident, and I use Interactive Brokers to buy US
         | shares. I hope I can buy Backblaze shares when they IPO.
        
           | cinntaile wrote:
           | He wants to be in on the IPO I think, buying when it's
           | reached the stock market is too late for that.
        
             | durnygbur wrote:
             | yes, this is my intention
        
         | odiroot wrote:
         | Wouldn't you need to be a customer of one of the underwriting
         | banks? Or, conversely, one level removed, so a customer of one
         | of the big banks on the "VIP list" of initial buyers.
         | 
         | I always thought retail-facing brokers are just too small
         | fishes to be involved.
        
           | durnygbur wrote:
           | e.g. Degiro enables current share owners to subscribe to new
           | issue of shares in case of dilution, so here is the little
           | hope I have...
        
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       (page generated 2021-11-02 23:00 UTC)