[HN Gopher] Tumblr has added more strict tag filtering for their...
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Tumblr has added more strict tag filtering for their iOS app
Author : tosh
Score : 45 points
Date : 2021-12-26 16:51 UTC (6 hours ago)
(HTM) web link (twitter.com)
(TXT) w3m dump (twitter.com)
| smoldesu wrote:
| Man, Apple's review process is getting to pretty incomprehensible
| heights. Certain people will have their apps rejected carte-
| blanche, while other developers get to... collaborate with the
| reviewers to blacklist objectionable content in their app? I
| really don't follow how a dialogue like this even starts in the
| first place, much less how nobody has stepped forwards and just
| acknowledged that this is a double-standard yet.
|
| The App Store desperately needs transparency if it wants to avoid
| regulatory ire. Stories like this are just getting ridiculous.
| judge2020 wrote:
| I doubt regulators will care about the adult content moderation
| policy of all things, outside of enforcing stricter age checks.
| markx2 wrote:
| I very much doubt this is due to Apple.
|
| Automattic bought tumblr to make money. They can't make the money
| they want unless they make tumblr more advertising friendly, and
| that means slowly but surely eliminating - basically non-Google
| friendly - content.
|
| Eliminate tags, sites using those tags their traffic goes down,
| they move elsewhere.
|
| tumblr looks pure and wholesome.
|
| That's the plan.
| noahtallen wrote:
| One thing I've never been sure of is how Reddit has been so
| successful with NSFW content. It's certainly not banned from
| the platform, so how is it able to get away with it compared to
| the other services? It's also mostly an ad business, right?
| Whereas other as businesses like YouTube have historically been
| very prudish (swearing can demonetize a video and nsfw content
| isn't allowed)
| jelling wrote:
| Reddits revenue per user is terrible compared to Facebook
| ($0.30 vs $7):
|
| https://www.cnbc.com/2019/02/11/reddit-users-are-the-
| least-v...
| forgotmyoldname wrote:
| I really don't get why big companies buying ads are
| apparently morally trapped in 1950.
|
| Nobody who was actually going to buy your product is going to
| care if it appears alongside someone saying "oh shit! Cool!"
| But we consistently get policies that punish people just for
| saying simple words, like YouTube apparently demonetizing
| anything with "foul language" in the titles/first minute or
| so of the video.
|
| Most people also won't care if a portion of the website has
| boobs or something. 99.999% of people won't decide to never
| again purchase your soda because it advertised on a site that
| had a bare nipple on a certain subsection of that site. But
| policies are enforced like this is true, and it ends up
| killing platforms once they reach a size mainstream enough to
| sell fast food and soda ads.
| markx2 wrote:
| I have no knowledge of how Reddit handles NSFW content. I
| have some knowledge of how Automattic does.
|
| From what I have seen as an active reddit user of 10yrs+, the
| ads I see on - for example - /r/culinaryskills, /r/gamedeals,
| /r/dogs - are quite different. They are targeted in some way.
|
| All WordPress.com sites - and I assume tumblr sites - could
| have ads shown. One way to stop ads being shown on those
| sites is to apply a tag.
|
| Call that tag "mature"
|
| A site tagged as "mature" will
|
| - not appear to other sites
|
| - will therefore experience a drop-off in traffic
|
| - but will still appear in Google but because of the lack of
| linking will be much much lower in results.
|
| Reddit cannot add those tags as fast and (maybe) as
| accurately as a blogging service can so it gets away with it.
| That said, they do have the ability to quarantine sites and I
| have no idea at all if they hide NSFW content from crawlers.
| riantogo wrote:
| So you are saying there appears to be a way (likely
| nontrivial) that Tumblr could adopt (maybe same as reddit)
| to keep both advertisers and community happy?
| markx2 wrote:
| No.
|
| A subreddit could, depending on it's (unpaid) mods have a
| wide variety of content. For example /r/WTF content could
| be funny or shocking. An advertiser on that sub would
| have to be okay with their content being alongside either
| content.
|
| Let's say a tumblr site gets tagged as "mature".
|
| That site does not get the expected ads normally seen on
| a site
|
| That site is effectively invisible to other sites
|
| Why would you buy ads on a site that no-one will see?
|
| Why would you stay publishing on a site where your
| traffic falls of a cliff?
|
| What makes a site get that 'mature' tag? It could be one
| post, it could be a series of posts. But that tag stays
| until it manually removed.
|
| When you are running a site that has user generated
| content there are two alternatives:
|
| - Being clean
|
| - Being seen to be clean
|
| Tag filtering helps the latter.
| dvt wrote:
| If you look at it from a cynical standpoint, what's happening is
| completely obvious. Apple is applying the full force of their
| developer policy -- and the pressure is mounting -- because
| Tumblr has absolutely zero social capital. It's a dead platform,
| and other than a few zealots, just about everyone's moved on.
|
| Contrast this with Epic v. Apple: Epic has the arguable upper
| hand there (and Apple's flinched a few times already) because
| Fortnite is a massively popular game with a huge fanbase.
| whateveracct wrote:
| casting tumblr users of 2021 as zealots is hilariously out of
| touch
|
| it's a plenty vibrant platform - all of the other social media
| websites are way worse, content-wise. Create a tumblr account &
| follow tags/accounts related to your interests. You'll get a
| lot of quality content!
|
| For example, there's a reason the witcher season 2's media
| campaign included an AMA on tumblr with one of the stars.
| That's where the fandom thrives.
|
| it just isn't an especially monetizable bunch of communities.
| Fandom in general is hard to monetize (look at the donation-
| driven AO3 for another community-hub more vibrant than the ones
| twitter and facebook can manage.)
| markx2 wrote:
| It is nothing to do with Apple.
|
| That is a distraction.
|
| It is all about advertising.
| LordDragonfang wrote:
| I mean tumblr is a dead platform _because_ of Apple applying
| the full force of its developer policies. It lost Three
| quarters of its active users in the span of a few months after
| the 2018 porn ban fiasco (which majorly affected sfw artists as
| well because the rollout was so botched) which the OP explains
| Apple 's hand in.
| lsiebert wrote:
| Yeah, my understanding was that apple cracking down was
| merely the excuse Verizon, which owned tumblr at the time,
| used to justify banning porn, but it was about ad revenue.
|
| Twitter certainly has plenty of porn.
| Animats wrote:
| The list of bad words:
| https://docs.google.com/document/d/1YG7E84Dvs2PyoKMgSgZFgEX0...
|
| This is the trouble with online censorship. It gets totally out
| of control very fast.
| judge2020 wrote:
| If "submission" is added automatically, why would it be used for
| BDSM content when so much of the content in search results would
| be off-topic?
| kingcharles wrote:
| I wonder if this is the reason my gf's (reasonably popular)
| account was terminated out of the blue. It certainly contains a
| number of the banned tags.
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(page generated 2021-12-26 23:00 UTC)