[HN Gopher] Sony to buy video game maker Bungie in $3.6B deal
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       Sony to buy video game maker Bungie in $3.6B deal
        
       Author : daveaiello
       Score  : 225 points
       Date   : 2022-01-31 18:08 UTC (4 hours ago)
        
 (HTM) web link (www.cnbc.com)
 (TXT) w3m dump (www.cnbc.com)
        
       | jdalgetty wrote:
       | So it's race to buy up all the publishers?
        
         | disambiguation wrote:
         | yes, MS wants to create the "netflix of games"
        
         | zerocrates wrote:
         | Bungie isn't really a publisher... I guess they maybe self-
         | publish Destiny 2 now?
         | 
         | Microsoft's last 2 big acquisitions have been publishers with
         | many underlying studios all included... I don't know that I can
         | think of Sony really ever doing that; they've mostly bought up
         | individual studios. Of course they're not nearly as big as
         | Microsoft is.
        
           | tantalor wrote:
           | > they maybe self-publish Destiny 2 now
           | 
           | Yes since 2019
           | 
           | https://www.bungie.net/en/Explore/Detail/News/47569
        
         | HWR_14 wrote:
         | In the same way Disney, Amazon, NBC and HBO (now ATT time
         | warner) are trying to buy all the back catalogs if content for
         | their streaming services.
         | 
         | Being able to play any game from the past (x publishers only)
         | on your Xbox/ps for a monthly fee is a giant fight brewing.
        
           | syshum wrote:
           | >>now ATT time warner
           | 
           | You mean Warner Bros. Discovery, since ATT is spinning off
           | the Media and merging with Discovery to from the new company
           | Warner Bros. Discovery
        
         | Apocryphon wrote:
         | Oligopolize _all_ the markets!
        
         | efficax wrote:
         | Sony is about to sunset Playstation Plus and Now and merge them
         | into a service that will try to compete with Xbox Gamepass, and
         | to do that you need games.
        
           | Scramblejams wrote:
           | Should I max out my PS Plus subscription because it's about
           | to get converted to something else at a favorable value
           | ratio?
        
           | enos_feedler wrote:
           | Its not just to compete with Gamepass, it's moving to where
           | the customer is. Over the next 10 years, where is the growth
           | in gaming going to come from? Hint: not selling more 400 watt
           | white and black boxes dedicated to gaming that plug into
           | screens. Sony and Microsoft are less interested in competing
           | with each other and more interested in protecting the total
           | market from Google, Amazon and Apple. None of those companies
           | have legacy console business, have enormous cash piles and
           | understand there is a bright future in gaming ($$$)
        
             | MisterBastahrd wrote:
             | Gaming will eventually be where if you want to play a game,
             | you just plug into a remote computer system pre-built for
             | it, and the only games that will still be installed on
             | consumer devices will be those which need extremely low
             | latency like shooters and fighting games.
        
       | saturdaysaint wrote:
       | To me the best explanation for this is as mutually-assured-
       | destruction insurance if Microsoft takes the biggest title in the
       | Activision portfolio, Call of Duty, away from Playstation.
       | 
       | As a Sony fan, I'm cautiously optimistic that the relationship
       | could be more fruitful than that. I don't know what Sony's
       | creative secrets are, but they seem good at ushering high
       | quality, interesting games with broad appeal into existence, sort
       | of akin to what you see at HBO or Pixar. I would love to see them
       | exert that influence on a big multiplatform game.
        
       | wing-_-nuts wrote:
       | I know bungie doesn't own the halo ip anymore, but _wow_. Bungie,
       | halo, and microsoft will forever be linked in my mind. The fact
       | that sony is going to buy them? I feel like hell has frozen over.
       | What 's next? MS buying naughty dog?
        
         | im_down_w_otp wrote:
         | For my money the best IP that Bungie ever produced was "Myth",
         | specifically The Fallen Lords & Soulblighter.
         | 
         | Sadly, they sold it off to Take Two Interactive who botched the
         | 3rd game in the series and killed off the franchise.
         | 
         | I wish I could buy the IP off of Take Two and revive it, but
         | until then I just have to settle for playing the modern ports
         | that are still being maintained.
        
           | steveklabnik wrote:
           | Myth was absolutely fantastic. They recently put a Claymore
           | from it in Destiny, sadly it's not nearly as good as the
           | shotgun from Marathon or the grenade launcher from Pathways
           | into Darkness.
        
             | im_down_w_otp wrote:
             | I have Pathways Into Darkness on my vintage Quadra 650
             | here. :-)
             | 
             | Also, we should play Destiny. Not to turn HN into LFG or
             | anything.
        
               | rpmisms wrote:
               | I'd join the HN Destiny clan in a heartbeat
        
               | steveklabnik wrote:
               | If someone starts a Discord I'd be happy to join it!
        
           | AnIdiotOnTheNet wrote:
           | Myth II still gets rounds at local LAN parties, in part
           | because of its modding scene.
        
             | im_down_w_otp wrote:
             | Indeed. :-)
             | 
             | I'm the one that makes everybody install it to play it for
             | the first time so that everyone can experience the
             | agonizing embarrassment of their best laid plans being
             | thwarted by their own dwarves accidentally decimating
             | themselves by throwing their molotov cocktails straight up
             | into the air. "<BANG>... Casualties." followed by the
             | inevitable, "Argh! What?!? Noooooooo!"
             | 
             | Never gets old.
        
         | password321 wrote:
         | Sony were making exlusive deals with Bungie for quite some time
         | now with Destiny so its not that surprising.
        
         | Ottolay wrote:
         | To me, Bungie is associated with Apple and the amazing Marathon
         | game series for Mac back in the 90s.
        
           | Unklejoe wrote:
           | I'll never forget the video of Steve Jobs himself introducing
           | Halo (right before Microsoft bought it).
           | 
           | https://www.youtube.com/watch?v=Lxdgo1rFcxU
        
         | itisit wrote:
         | > What's next? MS buying naughty dog?
         | 
         | I doubt Sony would ever sell them. :)
        
         | pjerem wrote:
         | Well, nothing surprises me anymore since Microsoft bought Rare
         | two decades ago. Nintendo literally sold a part of its soul on
         | this deal.
         | 
         | But yeah, it's hard to dissociate Halo from Bungie and
         | Microsoft.
        
       | tus666 wrote:
       | So will the gaming industry reshape as a Microsoft vs Sony
       | affair?
        
         | Hamuko wrote:
         | Doubt it, but it will definitely centralise. Microsoft, Sony,
         | Tencent, Take-Two...
        
       | pm90 wrote:
       | This seems more like something to calm investors rather than
       | interest in taking the IP anywhere. And... I get it, if you're
       | Sony you gotta show you're willing to play.
       | 
       | Regardless of what MS has said I suspect people don't really
       | trust them, especially since the Sony/MS duopoly (Nintendo not
       | really competing in the high end console category) isn't a smooth
       | one.
       | 
       | MS wants to dominate the market. XBOX game pass is doing
       | ridiculously well. If they can make XBOX the default console and
       | reduce Sony to a niche player they will absolutely do it.
        
         | sangnoir wrote:
         | I think it's hilarious. Microsoft buys the studio behind iconic
         | PS characters (Crash Bandicoot and Spyro), and then a few weeks
         | later, Sony buys the studio that made Halo?!
        
       | fractal618 wrote:
       | Halo on Playstation?? Cross Platform Halo??
       | 
       | It feels like I suddenly have butterflies in my stomach. <3
        
         | vangelis wrote:
         | Sadly they don't own the Halo IP.
        
         | frenchie14 wrote:
         | Bungie does not have ownership of the Halo IP. When they became
         | independent of Microsoft 15 years ago Microsoft retained the
         | rights
        
         | cableshaft wrote:
         | No Halo.
         | 
         | Destiny 3 will probably be exclusive to Playstation though.
        
           | capableweb wrote:
           | > we will utilize the Sony Group's diverse array of
           | entertainment and technology assets to support further
           | evolution of Bungie and its ability to create iconic worlds
           | across multiple platforms and media
           | 
           | > We will continue pursuing our vision of one, unified Bungie
           | community, building games that value our community and meet
           | them wherever and however they choose to play
           | 
           | https://www.businesswire.com/news/home/20220131005684/en/
           | 
           | Seems they'll aim for making it available for multiple
           | platforms, not PlayStation exclusive.
        
           | steveklabnik wrote:
           | It's not looking like Destiny 3 is ever going to happen.
           | There was even an interview from March of last year where a
           | director said that they think Destiny 3 would be a mistake.
           | 
           | And on top of that, they've laid out Destiny 2's roadmap
           | until roughly 2024, and say that that's not the end then
           | either.
           | 
           | We'll see!
        
             | whywhywhywhy wrote:
             | >There was even an interview from March of last year where
             | a director said that they think Destiny 3 would be a
             | mistake
             | 
             | Destiny, especially Destiny 2 was really mismanaged by the
             | directors though.
             | 
             | They do have another IP, Matter in the works though.
        
               | steveklabnik wrote:
               | I started playing in late 2019, but I'm up to almost 2500
               | hours. Can't speak to before that, but it's only been
               | getting better and better as I've played, imho.
        
       | Tiktaalik wrote:
       | Makes EA's purchase of Respawn (Apex Legends) for $400M look like
       | an incredible deal.
        
       | excerionsforte wrote:
       | Can't wait to see the new IP Bungie will have for Sony to publish
       | ;)
        
         | steveklabnik wrote:
         | We don't know much about the new IP yet, other than:
         | 
         | 1. 2025 is the target for launch
         | 
         | 2. some job postings have indicated that it's probably
         | cooperative multiplayer in some form
        
         | w4rh4wk5 wrote:
         | I can't wait for PlayStation exclusives which will get shitty
         | PC ports. Yes, I am looking at you FF7 Remake selling for 70
         | bucks.
        
       | 0xDEEPFAC wrote:
       | The masochist in me wants to see these mergers continue so that a
       | big enough power vacuum can appear for new indie studios as
       | creativity and "risk-taking" decline.
        
       | vangelis wrote:
       | Hopefully someone at Sony really liked Marathon.
        
         | monocasa wrote:
         | Or Oni.
        
       | alanwreath wrote:
       | just bring back Oni and do more Marathon lore
        
       | LegitShady wrote:
       | I can only see this as some weird way to respond to Microsoft's
       | purchase of Activision although they must have been in discussion
       | in advance of that.
       | 
       | This is the meme:
       | 
       | "Mom can we get an Activision"
       | 
       | "You have an Activision at home!"
       | 
       | Activision at home is destiny
        
       | px43 wrote:
       | Wasn't Bungie Microsoft's first real gaming acquisition?
       | 
       | https://www.ign.com/articles/2000/06/20/microsoft-acquires-b...
       | 
       | Almost 22 years ago.
        
         | jhbadger wrote:
         | It depends on what is "real gaming", I suppose. Microsoft
         | bought the Bruce Artwick Organization (creators of the classic
         | versions of Microsoft Flight Simulator) in 1995.
        
       | brokencode wrote:
       | Let's hope this goes better for Bungie than when Microsoft owned
       | them. It's kind of funny that they'd get out from under the thumb
       | of one corporate overlord only to find a new corporate overlord
       | 15 years later.
       | 
       | I guess that points to how unbelievably hard it is for
       | independent game developers to survive, and it makes me kind of
       | sad. If it can happen to Bungie or Blizzard, it can happen to any
       | game developer.
       | 
       | Gamers are notoriously hard to part with their money, even though
       | games can deliver an incredible amount of value for each dollar
       | compared to other types of entertainment.
       | 
       | I've put hundreds of hours into certain games that I've paid $60
       | or less for, whereas renting or going to a movie provides only a
       | couple hours of entertainment for something like $5-$20.
        
         | gehsty wrote:
         | Maybe free to play games that make money through micro
         | transactions, without pay to win mechanism (like buying skins
         | or hats!) are the way to sustainably produce games? Kinda like
         | a SAAS subscription instead of a purchase software outright
         | deal.
        
           | steveklabnik wrote:
           | This is the current business model of Destiny 2: there's free
           | to play, with expansions you can buy for a one-time cost to
           | give you more content, or microtransactions for cosmetics.
        
         | erulabs wrote:
         | I hear that metric a lot - dollars per entertainment-hour. It's
         | an interesting metric - but it's also important to remember the
         | 1.5 hour Marvel film almost certainly took more human hours in
         | the input side than virtually any video game. At least, my 10k
         | hours in StarCraft took far far far fewer human hours to
         | _produce_ than my 1.5 hours watching the Avengers.
         | 
         | Sort of a "labor theory of value" for entertainment pricing, I
         | guess.
        
           | throwaway17_17 wrote:
           | I would really like to see that comparison, i.e. the 'human
           | hours' required, for a AAA game by a largish developer vs.
           | the average Marvel film. I may try to do some rough numbers
           | later because that just seems like an interesting thing to
           | know.
           | 
           | Also, how far down the stack do you go for each. Both rely on
           | tools to make the production happen. Do you count hours to
           | make the digital editing software and fx programs for films?
           | Do you count the human hours to make Unreal4?
        
             | spelunker wrote:
             | Do you count the hours to design and produce the computer
             | hardware used to render the CGI for a film? Do you count
             | the years and cost of raising a child from birth to being a
             | member of the crew?
             | 
             | I doubt they count hours towards tools etc developed as
             | they probably paid money for those. So, different bucket I
             | guess, and still important for the overall cost.
        
               | cecilpl2 wrote:
               | Paying money for a tool _means_ having a person develop
               | that tool for you.
        
               | spelunker wrote:
               | Obviously yes, but if you're attempting to add up person
               | hours worked for some project, I don't think you would
               | include the hours spent in say Mac OS.
        
               | slugiscool99 wrote:
               | Sure, but game devs use tools like unreal engine the
               | development time of which shouldn't be factored into the
               | human hours calculation
        
               | toyg wrote:
               | It really depends on the production - some of them,
               | particularly animated ones, had to develop their whole
               | pipelines from scratch as part of their early
               | productions. You can bet that time was accounted for as
               | part of production costs. Same for pioneer productions
               | like The Mandalorian (iirc costing $3m per episode, a
               | large chunk of which went into developing experimental 3d
               | soundstages).
               | 
               | For the more common endeavours, then no, of course - they
               | just use what is there, or more likely outsource it to
               | specialised providers in the same way as they would
               | outsource e.g. building a website.
        
           | evrydayhustling wrote:
           | If you allocate all those hours to one gamer, there's no
           | contest. Check out the dev costs of games here [1] to the
           | "net negative" (no marketing) costs for movies here [2] -- 4
           | games break $100M while you need $200M as a movie to get on
           | the list. So, twice as much for 2h of content!
           | 
           | But if you factor in audience size, things get more
           | complicated. Red Dead 2 sold about 38M copies, a near record,
           | but Avengers Endgame reached something like 250-300M people
           | at the box office, even before streaming etc.
           | 
           | [1] https://en.wikipedia.org/wiki/List_of_most_expensive_vide
           | o_g... [2]
           | https://en.wikipedia.org/wiki/List_of_most_expensive_films
        
             | tsimionescu wrote:
             | Isn't a huge part of that money going to the actors, not
             | into more typical actual labor?
             | 
             | Games take a lot longer to produce than films (in total,
             | per hour of content that may not be true).
        
               | toyg wrote:
               | Not that huge, really. A-list actors will get 10-20m
               | tops, add all the others and you're probably looking at
               | around 30m-40m over a budget of 300m-500m.
               | 
               | The largest expenses are related to FX costs and
               | marketing. That's why the cost of low-effects movies
               | falls very rapidly under 100m, you can film a run-of-the-
               | mill romcom for less than 10m.
        
           | brokencode wrote:
           | The fact is that independent game developers struggle to
           | survive, so that is what I'm using as my yardstick for
           | whether they are making enough money.
           | 
           | Dollars per entertainment hour is just a way to try to
           | convince gamers that it is reasonable to spend more on games,
           | but perhaps the better argument to make is that we need to
           | pay these companies more or they will go out of business or
           | move to scummy pay to win business models.
        
           | johnchristopher wrote:
           | That only works out if 1 hour of video games has the same
           | value as one hour of a movie.
           | 
           | It's apples to oranges anyway, even when comparing games to
           | games.
        
           | gamblor956 wrote:
           | _also important to remember the 1.5 hour Marvel film almost
           | certainly took more human hours in the input side than
           | virtually any video game_
           | 
           | This is simply wrong.
           | 
           | Marvel movies (and indeed, most studio releases) are
           | generally produced and released within a year or two. Only
           | the biggest blockbusters have crews in the hundreds, and it
           | is rare for a movie to have a crew in the thousands. For
           | example, Endgame is one of the most expensive movies ever
           | made...and production and post-production (i.e., VFX) took
           | less than 2 years. Dune (2021) was filmed and post-produced
           | in under 2 years. Tenet, Nolan's most technically complex
           | film, was actually filmed and post-produced in just over 1
           | year. (But contrast to Avatar 2 and 3, which have been in
           | production for over 4 years and counting.)
           | 
           | On the other hand, almost every AAA game of the last decade
           | has spent years in development with a crew of hundreds for
           | almost the entire time. For example, Red Dead 2 was in
           | development for _7 years_. Starcraft 2 was in development for
           | over 5 years. Destiny was in development for 4 years.
           | 
           | Note that the above timeline _does not include_ pre-
           | production work (like writing the screenplay, casting, hiring
           | crew, raising funds) because in the movie industry pre-
           | production work proceeds very slowly (for example: Avatar 2
           | was in pre-production for 7 years; Gemini Man for over 20
           | years), but the actual production and post-production (i.e.,
           | the actual making of the movie, editing, FX) happens at a
           | lightning pace. In the game industry, the creative parts
           | happen in tandem with the development of the game itself.
           | 
           | Also note that while movies can have large crews, the
           | different teams aren't all working at the same time; for
           | example, film crews and other production crews rarely
           | interact with the VFX or other post-production crew.
        
           | toyg wrote:
           | _> the 1.5 hour Marvel film almost certainly took more human
           | hours in the input side than virtually any video game_
           | 
           | I'm not sure what you mean.
           | 
           | A big Marvel movie costs around $300m-$500m to produce, these
           | days. AAA videogames can go over $300m-$400m I believe. It's
           | basically the same ballpark, as far as _input_ costs go.
           | However, a film results in 2h of _output_ enjoyment for a
           | consumer, whereas games get several multiples of that.
        
           | snarfy wrote:
           | Do you not remember beating StarCraft and watching the ending
           | credits scroll?
           | 
           | It's a giant wall of text for 30 minutes.
        
         | HWR_14 wrote:
         | Bungir became a household name while MS owned them and they
         | launched an iconic franchise. How was that bad?
        
           | rodgerd wrote:
           | Prior to their Microsoft deal they produced a variety of
           | games with different settings (the Marathon universe which
           | linked to their earlier games and forward to Halo, Myth I/II
           | which were RTS with rich lore, and Oni which was a close-
           | combat game that functioned as a precursor to the likes of
           | Yakuza and Sleeping Dogs in terms of the mechanics).
           | 
           | With Halo, the single-player and lore began to tail off to
           | focus on the multi-player market, and their other settings
           | and styles of games were all discarded in favour of an FPS
           | treadmill.
        
         | onlyrealcuzzo wrote:
         | Why are so many people trying to make triple A games? It just
         | seems like there is too much supply and not enough demand.
         | Don't even most hardcore gamers only play a select few triple A
         | games? And aren't triple A games unpopular with almost all
         | casual and sports gamers?
         | 
         | And most importantly - isn't there the LEAST growth in the
         | hardcore gaming segment?
        
           | Brave-Steak wrote:
        
           | password321 wrote:
           | There is an extreme demand. Many franchises like Pokemon are
           | still breaking sales records along with consoles.
           | 
           | https://gamerant.com/pokemon-legends-arceus-sales-records/
        
             | klohto wrote:
             | Pokemon isn't AAA
        
               | kbelder wrote:
               | What, there's a AAAA category now?
        
         | parkingrift wrote:
         | I think the word "find" is pretty descriptive. It's hard to
         | find people willing to turn down billions of dollars. This is
         | more like an indictment on M&A in the modern economy. Why
         | compete when you can simply acquire?
        
           | abakker wrote:
           | Acquiring is good! Not every company that wants to grow needs
           | to do something original, sometimes funding people doing
           | original things is good. Bad management is not a requirement
           | for acquiring companies, though it is frustratingly common.
        
         | adolph wrote:
         | They've done better the second time around:
         | 
         |  _The Wall Street Journal reports today that some analysts
         | estimate Microsoft paid between $20 million and $40 million for
         | Bungie in total._
         | 
         | https://www.ign.com/articles/2000/06/20/microsoft-acquires-b...
        
         | saynay wrote:
         | Isn't this the third time? I thought they were owned by
         | Activision for a bit, before leaving again.
        
           | Hamuko wrote:
           | Publishing agreement, not ownership.
        
             | willis936 wrote:
             | And yet they appeared to have an all-time low in creative
             | freedom during that period.
        
           | tylerchilds wrote:
           | They partnered with Activision to leverage them for
           | distribution in a ten year deal that they broke part way
           | through, iirc.
        
         | dogma1138 wrote:
         | Halo 1-3, ODST and Reach what exactly went wrong for Bungie
         | when they were under Microsoft?
         | 
         | Microsoft, Activision, Sony they were never truly independent
         | no studio these days can afford too.
         | 
         | Game development is a mess and a very expensive mess at that,
         | you need a sugar daddy if you would to survive.
        
           | w4rh4wk5 wrote:
           | Exactly. Just looking at the Master Chief collection shows
           | that the games were quite alright.
        
           | theandrewbailey wrote:
           | > Halo 1-3, ODST and Reach what exactly went wrong for Bungie
           | when they were under Microsoft?
           | 
           | Bungie didn't like how Microsoft managed them. Bungie wanted
           | to do something other than Halo, but Microsoft wanted more
           | Halo.
           | 
           | A Destiny reference can be seen in ODST: https://www.gameinfo
           | rmer.com/b/features/archive/2014/01/09/h...
        
         | umvi wrote:
         | > I guess that points to how unbelievable hard it is for
         | independent game developers to survive
         | 
         | I thought companies like Bungie, Bioware, etc. sold out.
         | 
         | i.e. it's easy to survive if you make blockbuster titles like
         | Halo or Mass Effect, but then a big corp comes by and offers
         | mega bucks to buy you and so you sell out. The solution if you
         | don't want to be "under the thumb of [a] corporate overlord" is
         | to not sell out in the first place.
        
           | HWR_14 wrote:
           | MS bought Bungie, and then Bungie had the money to make the
           | first Halo
        
       | bsimpson wrote:
       | I still remember when Bungie was one of the only companies that
       | made games for Macs. The Marathon trilogy was a memorable part of
       | my childhood.
       | 
       | Then Microsoft bought them for Halo, and spun them back out (sans
       | Halo). Halo was first demoed by Steve Jobs - it was going to be a
       | Mac game.
        
         | jl6 wrote:
         | Marathon felt like such a huge deal at the time, with its funky
         | triangular prism box, its hyperliterate storyline, and its
         | novel network multiplayer modes. And yet it seems to get little
         | to no airtime in video game nostalgia mythology.
         | 
         | Maybe it was just too niche as a Mac game.
        
         | HWR_14 wrote:
         | It was going to be an RTS. Pretty different if you ask me.
        
           | mig39 wrote:
           | Nah, here's a preview of Halo for Mac, in 1999.
           | https://www.youtube.com/watch?v=ebI5lkLRTdg Before Microsoft
           | bought Bungie. It looks almost identical to the Xbox version
           | from 2001.
           | 
           | It definitely started as an RTS, but it had morphed into
           | Combat Evolved before Microsoft bought bungie.
        
         | ace2358 wrote:
         | Just to be clear, it was a mac game. It still came out and
         | Halo: Combat Involved ran beautifully on PPC and Intel (Rosetta
         | 1 translation?).
         | 
         | Good memories of that game. I still haven't played marathon :0
        
       | synthos wrote:
       | Who's left (as large distinct publishers/studios)?
       | 
       | - Sony
       | 
       | - Microsoft
       | 
       | - Electronic Arts
       | 
       | - Capcom
       | 
       | - Ubisoft
       | 
       | - Nintendo
       | 
       | - Konami
       | 
       | - Square Enix
       | 
       | - Tencent
       | 
       | - Take Two
       | 
       | - Warner Brother Games
       | 
       | - Embracer Group
       | 
       | IP license biz model (Disney, Sega, etc...)
       | 
       | I'd include Valve, but they just don't make games anymore
       | 
       | edit: Added Embracer
        
         | 0xcde4c3db wrote:
         | I'm not sure I'd classify Konami as "large distinct
         | publishers/studios" anymore. Apart from the obligatory yearly
         | installments of PES and BeatMania, they seem to mostly make
         | gambling machines these days.
        
         | jackling wrote:
         | Half-Life: Alyx was made recently no?
        
           | syshum wrote:
           | Until we get an actual Half-Life 3 they should never be
           | called a Game Studio ;)
        
           | synthos wrote:
           | True, but is one game in a decade really notable? It was only
           | for a niche market. Compare to the mainstream
           | console/pc/mobile.
        
         | pphysch wrote:
         | I think Valve/Steam will get M&A'd when the current leadership
         | retires
        
       | 015a wrote:
       | Outside looking in, this feels like a far more valuable
       | acquisition than Activision for $69B.
       | 
       | Call of Duty is valuable, but Microsoft has already said they
       | don't intend to remove it from PlayStation. That could change,
       | but so could CoD's importance to the video gaming industry as a
       | whole: its popularity has dropped with essentially every release
       | since BLOPS2.
       | 
       | Outside of CoD: AB is a shadow of its former self; IMO the second
       | most valuable IP suite in the history of gaming (first:
       | Nintendo), but years of failed projects, brain drain, and poor
       | employee culture make acting on that IP difficult. Halo 4, 5, and
       | Infinite have suggested that Xbox can keep dying IP on life
       | support, but reclaiming the glory of Blizzard's past likely isn't
       | in the cards, at least on the medium term.
       | 
       | In comparison: Sony paid 20x less for Bungie. What they lack in
       | variety of products, they make up for in, in my view, Potential.
       | Destiny is a great franchise, with lots of fans. The team brings
       | rock solid FPS dev & netcode experience (something Sony's first
       | party studios are at a deficit for).
       | 
       | This spectacularly echos previous acquisitions from both
       | companies. Microsoft buys Halo, Gears, Bethesda, AB; all "glory
       | day IP" acquisitions with demonstrated historical mega-success,
       | but weaker more recent market success. Sony goes smaller;
       | Bluepoint, Housemarque, and Bungie; but despite being smaller
       | names, these companies have far more demonstrable ability to
       | produce triple-A content, tomorrow. In other words; Microsoft is
       | looking for name recognition to sell Game Pass; Sony is looking
       | for talent, which the PlayStation name recognition and marketing
       | machine can wring success out of.
       | 
       | Most recent tactile example: Returnal was a massive success
       | despite being in a very niche genre, which directly led to
       | Housemarque's acquisition. Its hard to imagine it seeing the same
       | success on Xbox, especially since Xbox _did_ have an exclusive,
       | in a different genre, but with rather similar vibes, release
       | around the same time (The Medium). It was, to my eyes, a market
       | failure (but, of course, I have no insider info).
       | 
       | I don't like centralization. But it is interesting to see these
       | two different strategies play out.
        
         | HWR_14 wrote:
         | Microsoft didn't buy Halo. They bought Bungie, then used them
         | to make Halo. They spin them off, keeping then Halo franchise.
         | 
         | Okay, technically Bungie was working on a RTS game called Halo
         | when MS bought them, but it was after the purchase it shifted
         | genres and found its groove.
         | 
         | In other words, this "echo" isn't really what you are saying.
        
           | Fuzzwah wrote:
           | Halo was most certainly an FPS before MS bought Bungie.
           | 
           | https://youtu.be/ebI5lkLRTdg
        
             | w4rh4wk5 wrote:
             | True, but it was initially supposed to be an RTS, just a
             | bit longer before Microsoft stepped in.
        
               | mig39 wrote:
               | Did you watch the video? It was basically complete before
               | Microsoft bought it. They then ported it to Xbox.
               | 
               | It may have been an RTS initially, but when Microsoft
               | bought Bungie, it was already "Combat Evolved" and near
               | release.
        
               | InitialLastName wrote:
               | I watched the video. The game in that trailer could just
               | as easily have been a tactical RTS with a cinematic
               | camera as a FPS (note the complete absence of first-
               | person shots).
        
               | mig39 wrote:
               | Right! For sure.
               | 
               | But according to
               | https://www.vice.com/en/article/xwqjg3/the-complete-
               | untold-h...
               | 
               | It was already an FPS by 1998, 2 years before Microsoft
               | was involved, and a year before the video shown above.
               | 
               | They started as an RTS, then decided it was way too much
               | fun to actually drive the vehicles, and the rest is
               | history.
               | 
               | Microsoft definitely helped with the development, but
               | Microsoft bought a FPS game, not an RTS one.
        
               | EA wrote:
               | HALO was originally based on Myth. That is when Halo was
               | briefly (conceptually) an RTS. It evolved into a Third
               | Person Shooter, and finally First Person Shooter. After
               | Bungie was acquired by Microsoft, they had a year to make
               | their game, so they made the decision to start over from
               | the beginning and create Halo as a first person shooter.
        
               | mig39 wrote:
               | Honestly, that would have been awesome!
               | 
               | I loved Myth and Myth II. A space-based one would have
               | been great.
               | 
               | I don't understand the timeline, though, as the videos
               | shown at MacWorld in 1999 (before Microsoft), show Halo
               | as a first-person shooter. The video is linked above. I
               | think it was a FPS long before Microsoft was interested.
               | I think Microsoft bought it specifically because of the
               | FPS game.
        
               | w4rh4wk5 wrote:
               | Believe me, I don't need to watch that video. I've been
               | there ;)
               | 
               | A lot of development happened right before Combat Evolved
               | got released due to Microsoft injecting a lot of money.
               | It wasn't just an Xbox port of an already finished game.
               | Look at the E3 2000 trailer which is pretty much what has
               | been shown at Macworld the year before. Combat Evolved
               | looked quite different when it came out a year later.
               | Note that Microsoft acquired Bungie in 2000.
        
           | 015a wrote:
           | First of all; the original acquisition is not what I was
           | referring to, but rather: Microsoft's "maintenance" of the
           | Halo IP after Bungie itself left Microsoft's domain, and the
           | formation of a near-entirely new studio (343) to develop it.
           | Ok, they didn't buy the IP at that juncture; they bought a
           | studio to develop an IP they already owned. Use some
           | creativity and you can see the parallels are similar enough.
           | 
           | Second: Do you recall the keynote where Bungie unveiled Halo
           | for the first time... at MacWorld 1999? For reference,
           | Microsoft acquired Bungie in 2000. I've literally never heard
           | the assertion that Halo was intended to be an RTS; my
           | understanding is that it was originally going to be a _third_
           | person FPS, as the 1999 MacWorld trailer suggests, but was
           | changed to a first person FPS when Microsoft purchased them.
           | 
           | https://www.youtube.com/watch?v=6eZ2yvWl9nQ
        
             | steveklabnik wrote:
             | See https://en.wikipedia.org/wiki/Halo:_Combat_Evolved#Prot
             | otype...
             | 
             | The earliest versions were basically built on top of Myth's
             | engine, Bungie's RTS. It then eventually became a third
             | person shooter, and it was such at the MacWorld
             | announcement. It did turn into an FPS after the Microsoft
             | acquisition.
        
             | [deleted]
        
             | kipchak wrote:
             | Halo was originally designed as a RTS, but playing around
             | with it a bit they found it more fun to get the camera down
             | closer, especially driving vehicles.
             | 
             | https://www.youtube.com/watch?v=weuRNxpDLUE
        
           | er4hn wrote:
           | Halo was an FPS and a spiritual successor to an earlier
           | series of theirs called "Marathon". The main characters,
           | weapons, and themes of the original game all skew very
           | closely to Marathon.
        
             | rodgerd wrote:
             | I miss the Bungie that pumped out Marathon, Myth, and Oni.
             | 
             | (I will look forward to people who were screaming that
             | console makers mustn't be allowed to buy game authors and
             | studios seamlessly turn a 180 if it favours their tribe.)
        
             | steveklabnik wrote:
             | There's also tangential evidence that Pathways Into
             | Darkness, Marathon, Halo, and Destiny all exist in the same
             | universe.
             | 
             | And with this recent 30th anniversary event, it also seems
             | like they kind of think of all of their various older IPs
             | to be in a multiverse of some sort.
             | 
             | (And Pathways into Darkness was also an FPS, just like
             | those three Marathon games. Bungie has been doing FPSes for
             | a long time, 100% agree with you.)
        
         | moogleii wrote:
         | I think Microsoft's play was to further strengthen Game Pass to
         | the point that Sony can't deny it on their platform anymore (or
         | at least make it hurt more to continue doing so). It makes
         | sense that MS won't remove games from Sony's access, but it
         | does give them more levers to play with. "Hey this game is
         | 'free' on Game Pass (PC + XBox). You can still buy it for
         | PlayStation, though."
         | 
         | And Sony's move is simply a defense against that.
        
         | hlbjhblbljib wrote:
         | What is AB?
        
           | generalpf wrote:
           | Activision Blizzard
        
         | scarface74 wrote:
         | You're forgetting about how profitable (and disgusting)
         | Activision's mobile play to win games are.
         | 
         | Besides, MS needs content for its subscription gaming service.
         | It's not like consoles themselves are profitable. They are just
         | a means to deliver games to users.
        
         | mdasen wrote:
         | It feels the opposite way to me. Microsoft bought a company
         | with an extensive suite of IP that publishes a lot of games.
         | Sony panicked and bought a company that has one franchise
         | (Destiny).
         | 
         | When looking at Disney, I see a company that has bought a lot
         | of deep IP catalogues. They've used that to really propel their
         | future and get high-value talent that wants to work in those
         | universes with a Disney-sized budget to tell their stories.
         | 
         | Activision Blizzard may have cost 20x more, but Activision is
         | really profitable with a P/E ratio of 26 (at the $69B deal
         | price). Microsoft's P/E is 33, Google's is 26, Apple's is 29,
         | Amazon's is 58, and Netflix is 38 (even with the tumble in
         | price). So Microsoft bought Activision relatively cheap
         | compared to its earnings. Bungie is private so we don't really
         | know what their finances are like. Activision's cheap price
         | means that there isn't a lot of risk for Microsoft. Maybe you
         | believe that Activision is about to crater and no one will want
         | their games in the future. It's possible. It's also possible
         | that everyone is going to get tired of the extensive IP
         | catalogues that Disney has assembled. However, when the price
         | is that reasonable, you don't need the same explosive growth to
         | justify the investment.
         | 
         | So Microsoft bought a business that even if it just keeps
         | performing as-usual will be a fine addition to Microsoft. It
         | also has the potential to be huge for Microsoft with a deep IP
         | catalogue, the potential for Xbox exclusives to help launch the
         | next-gen Xbox when the time comes, the potential for cost
         | savings with Azure infrastructure, and probably more that I'm
         | not thinking of.
         | 
         | If Sony buys Bungie and just lets them do their thing, they
         | might get some good games. But it seems like Microsoft wants to
         | buy and pour some money in which seems like a recipe for bigger
         | successes. We've seen it with some of Microsoft's recent
         | purchases. They've poured money into GitHub and made it an even
         | bigger platform. They've poured money into .NET Core and
         | Xamarin/Mono to recapture developer mindshare. It seems like
         | Microsoft is likely to take similar steps with their Activision
         | purchase - and similar steps that Disney has taken with their
         | IP catalogue.
         | 
         | It's possible that the small places Sony has bought have better
         | potential, but Activision Blizard is a profitable company at a
         | relatively cheap price which means that the purchase carries
         | relatively low risk while still offering a lot of upside for
         | Microsoft.
        
           | sensitivefrost wrote:
           | "Sony panicked and bought a company that has one franchise
           | (Destiny)."
           | 
           | If you think Sony turned around and bought Bungie in the 2
           | weeks since the Acti-Blizz acquisition was announced, I dunno
           | what to tell you.
        
             | Macha wrote:
             | On the flip side, it's highly unlikely that Sony didn't
             | know talks were ongoing for ActiBlizz, and may even have
             | been offered a chance at the same.
        
               | ezekg wrote:
               | Definitely. Especially considering they had (timed)
               | exclusivity of all COD content for years.
        
           | steveklabnik wrote:
           | > Sony panicked and bought a company that has one franchise
           | (Destiny).
           | 
           | Beyond the fact that this has supposedly been in the works
           | for months, so not exactly a panic, Bungie has a new IP in
           | development, and has announced their plan to expand Destiny
           | beyond video games, to movies, books, and other media. So
           | while you're right in the sense that today, Bungie only has
           | Destiny, they've already been working on making that not
           | true, even if they're not there just yet.
        
           | AussieWog93 wrote:
           | Honestly, I'm not sure if Activision's IP catalog would
           | attract and retain high-value talent in the same way that
           | Disney's does.
           | 
           | Yes, the catalogue is deep, but much of it consists of dead
           | horses that have been beaten for years or once-great icons
           | that were mismanaged into relative irrelevance.
           | 
           | Budget constraints didn't seem to be what was holding them
           | back before, and I can't see Microsoft suddenly managing the
           | IP any better than Activision were (if anything, I can see it
           | going downhill faster).
        
           | SketchySeaBeast wrote:
           | They also get neat tech with the purchase - the blizzard
           | launcher is awesome. As far as smooth
           | downloads/deployments/go-lives are concerned that launcher
           | and the games its services are in leagues of their own, so
           | far beyond Microsofts own store it's not even funny (ignoring
           | the recent problem of Diablo 2 running twenty year old net
           | code causing problems with its recent launch).
        
         | w4rh4wk5 wrote:
         | > these companies have far more demonstrable ability to produce
         | triple-A content
         | 
         | I am not so sure. At least not for Bungie. I haven't enjoyed
         | Destiny at all. Where on the other side, Arkane's Dishonored
         | and Prey are quite good. So are id Software's Doom, Doom
         | Eternal, and Wolfenstein. Fallout 4 was okay as well.
        
           | 015a wrote:
           | Sure; and the unfortunate reality is, Fallout 4 was released
           | nearly 8 years ago. Dishonored: 10. Dishonored 2: 6.
           | 
           | id definitely puts out super solid stuff, consistently.
           | Arkane is also in that bucket (Deathloop is the better
           | example to judge recent efficacy of the team, not
           | Dishonored/Prey. And its great). But, that is counterbalanced
           | by... Fallout 76? Warcraft 3 Reforged? The state of WoW,
           | Overwatch, and Heroes?
           | 
           | Xbox's acquisitions are a semitruck full of companies. The
           | good parts of that truck are good. The bad parts are... quite
           | bad. But the bad parts are built on really strong IP, which
           | carried its own high price tag. So the question becomes;
           | they'll definitely get value out of Arkane, id, and CoD, zero
           | question there; but will they get value out of the rest of
           | the ~$76B combined they spent, when so much of it is in
           | glory-day IPs and not in teams, employed today, that can
           | execute on that IP to deliver awesome content (no disrespect
           | intended to the teams who _do_ work on that content today;
           | but reality is in the metrics, revenue, etc)?
           | 
           | Comparatively: Microsoft bought a semi-truck, Sony bought a
           | Miata. It's not the fastest car out there. It's not for
           | everyone. But it has its users and there's no question as to
           | Mazda's ability to put out another stellar model, nor
           | question around whether customers will buy it. Plus: very
           | affordable. Ok, that's a bad analogy.
        
         | philistine wrote:
         | Mobile gaming invalidates all your argumentation. Activision
         | Blizzard King has a large and successful mobile business that
         | makes more money than anything you've described here. Bungie
         | has none of that, which explains its far lower price.
        
         | MangoCoffee wrote:
         | >In comparison: Sony paid 20x less for Bungie. What they lack
         | in variety of products, they make up for in, in my view,
         | Potential. Destiny is a great franchise
         | 
         | Strongly disagree. Bungie have one IP. while AB have many well
         | know IPs. Blizzard proven, you can make a new game out of old
         | IP. Warcraft is used to make Hearthstone the card game.
         | 
         | you are comparing one franchise IP to multiple franchise IPs
         | and claiming Bungie is a better deal. that just stretching it.
        
         | cletus wrote:
         | > Call of Duty is valuable, but Microsoft has already said they
         | don't intend to remove it from PlayStation.
         | 
         | They haven't said that. They have said they will honor their
         | existing contracts [1]. That's not permanent guarantee. I'm not
         | saying they'll pull it as soon as they can but it gives them a
         | lot of power.
         | 
         | I'm not sure you realize just how big the CoD franchise is. It
         | pulls in _billions_ of dollars _every year_ by itself.
         | 
         | As for Blizzard, yes the company has seen better days but their
         | IP is still valuable. Diablo 4 whenever it comes out will sell
         | a ton of copies.
         | 
         | [1]: https://www.theverge.com/2022/1/20/22892860/sony-
         | microsoft-a...
        
         | sylens wrote:
         | > In comparison: Sony paid 20x less for Bungie. What they lack
         | in variety of products, they make up for in, in my view,
         | Potential. Destiny is a great franchise, with lots of fans. The
         | team brings rock solid FPS dev & netcode experience (something
         | Sony's first party studios are at a deficit for).
         | 
         | I disagree. Destiny may have once had potential, but Bungie is
         | a studio that continually shoots itself in the foot. Just like
         | with Halo, they threw out years of work for the first Destiny
         | and essentially stitched together a frankenstein of the parts
         | to ship on time. It's why the story has never made sense, even
         | as they try to retcon various pieces to fit into a much longer
         | narrative.
         | 
         | The game has also lost some of its early "looter shooter with
         | friends" charm and become a grindfest that feels like a job at
         | times, with content that is sunset only 2-3 years after it is
         | sold to consumers. Destiny 2 is also extremely hostile to new
         | players, bombarding them with dozens of vendors, currencies,
         | and no clear sense of where to start and how to begin grokking
         | the story. The original campaign has been sunset so if you
         | never played before, you will be missing the equivalent of the
         | first movie of a trilogy in terms of plot and characters.
         | 
         | My hope for this acquisition is that it lets them course
         | correct the design of whatever they do next because I feel that
         | Destiny 2 is in decline.
        
           | samsgro wrote:
           | Generally agree, but on the other hand, the game feels a LOT
           | better since since the Activision divestment.
           | 
           | In the last 12 months narrative team of Destiny 2 have REALLY
           | knocked it out of the park, with the seasonal plot actually
           | making sense and having some interesting activities (like
           | Battlegrounds). Some significant improvements in QoL too.
           | 
           | While there definitely gaps as you say - the New Light
           | experience in particular needs some serious work - so long as
           | Sony lets the team continue on its current trajectory, there
           | may be hope.
        
             | sylens wrote:
             | I agree that the seasonal storytelling is better but they
             | have a very real problem with the game becoming Bounty
             | Collector. They also have basically abandoned Crucible,
             | which makes me think the new IP is where all their top PvP
             | talent is currently.
        
           | habeebtc wrote:
           | To actually finish all the content in each D2 expansion you
           | have to invest full time job kind of time in it.
           | 
           | Destiny doesn't just feel like a job, in some sense it IS a
           | job.
           | 
           | I thought they did a good job rehabilitating the first game
           | from the sorry shape it shipped in (see: the economics of the
           | loot cave). It is a mountain which can be climbed, and it is
           | fun to do so. (There is also a literal mountain to climb)
        
             | spaceisballer wrote:
             | I grabbed Destiny 2 and some expansions a while back on a
             | humble bundle. I had a blast, it was fun and could play
             | with friends. Then end game seemed to not have much going
             | for it. And it was confusing on what you could and couldn't
             | access. Came back to it after a break and with more
             | expansions out it just seemed even more confusing on what I
             | could and couldn't access. It's sort of the WOW problem,
             | the game is just overwhelming. There is so much content and
             | no clear way on what you can or can't access. The various
             | currencies alone are confusing.
        
             | willis936 wrote:
             | The child in me always kneejerk reacts "not my Bungie!".
             | How much of the Destiny trainwreck was publisher fingering?
             | Could the Bungie of 10 years ago have put out a game that
             | is fun, like they had consistently for the previous decade?
             | Of course, it was just those pesky publishers.
             | 
             | Well, now the Bungie of yore is thoroughly dead. All of the
             | faces from the Halo Vid Docs have moved on. What's left is
             | a husk. Sony bought a hope. They also prevented Microsoft
             | and Bungie from teaming up again. Perhaps they fear that
             | duo. I wish them the best.
        
               | Macha wrote:
               | They've continued some of their worse monetisation and
               | game design decisions while independent for quite a few
               | years now, and stuff like the poor value of the 30th
               | anniversary pack is entirely their own mistake to make,
               | so I feel publisher meddling was a handy deflection for
               | Bungie to hide behind in many cases.
        
               | camel_Snake wrote:
               | > They've continued some of their worse monetisation and
               | game design decisions while independent for quite a few
               | years now, and stuff like the poor value of the 30th
               | anniversary pack is entirely their own mistake to make...
               | 
               | This is an interesting thought. The 30th anniversary
               | *paid* content was a bit lighter than anticipated,
               | however the Free To Play content that came alongside it
               | was fantastic. Perhaps I'm just used to seeing phrases
               | like 'worse monetization' from the consumers perspective
               | rather than the business's, but most of the community
               | reactions from the 30th were positive, at least in
               | regards to what was paid and what wasn't.
        
         | wklauss wrote:
         | > Sony paid 20x less for Bungie. What they lack in variety of
         | products, they make up for in, in my view, Potential.
         | 
         | Not really. Destiny has a smaller audience than CoD, and
         | Activision Blizzard is a huge purchase with lots a of valuable
         | IPs that go beyond CoD and can still grow (Bungie, OTOH,
         | currently only has Destiny in it's catalog).
         | 
         | Bungie revenue was estimated around $300 million for 2019 vs.
         | $6,5b for Activision Blizzard, so price seems to be in line for
         | both purchases, around 8x annual rev.
         | 
         | Keep in mind Microsoft has bought ton of small studios as well!
         | (Rare, Playground).
         | 
         | Returnal is a good title, but far from being a success by AAA
         | standards (last time they reported sales of the game, in June
         | 2021. it was 560.000 copies). I think part of the aura of
         | success comes from being one of the very few exclusive titles
         | created specifically for the PS5.
        
           | 015a wrote:
           | Its important to put the Returnal numbers in context: it was
           | never supposed to be a triple-A hit. Housemarque is a small
           | (50-100 people) studio that traditionally made top-down or
           | side-scrolling bullet hell shooters; they developed Returnal
           | without being under the PSS banner (though certainly with
           | financial support for the exclusive title); and it has sold
           | 500k+ copies.
           | 
           | Compare that to Rift Apart, which last I heard is more in the
           | 1-2M sales range. Insomniac is a true triple-A studio, with
           | more like 400-500 employees plus the full development support
           | of PSS's shared resources. Ratchet & Clank is a more broadly
           | known franchise, in a genre and aesthetic that is more age
           | and demographic accessible.
           | 
           | Additionally, while this would equally affect Returnal & Rift
           | Apart; PS5 shortages do dampen all PS5 exclusive game sales
           | compared to more broadly available titles.
           | 
           | Within that context, it's clear to me that Returnal was a
           | tremendous success. Not a Triple-A success, but its not all
           | about raw sales at the end of the day. Cost to produce also
           | needs to be considered.
           | 
           | To be clear: I absolutely believe Xbox isn't just "all
           | triple-A all the time". They have the triple-A teams. They
           | have the smaller teams (Maybe not Rare/Playground as they're
           | huge nowadays, but: Ninja Theory, Compulsion, Double Fine,
           | World's Edge, maybe even Obsidian, plus their exclusivity
           | deals with Moon and Asobo). Its more-so a discussion about
           | their recent acquisitions strategy.
        
       | lvl100 wrote:
       | Clearly Microsoft making divestitures to get under the antitrust
       | hurdle.
        
       | awill wrote:
       | Sony didn't want to do this. Microsoft forced their hand.
       | 
       | I'm sure Sony is terrified of a world where MS keeps buying up
       | hugely popular cross platform games and shutting them off.
       | 
       | Sony said they want to keep Bungie cross platform. Maybe they're
       | doing this to barter for Call of Duty with MS.
        
         | kungito wrote:
         | Well Sony was always the one aggressive with exclusives, not
         | Microsoft. I only got PS5 to finally catch up on 5-10
         | exclusives I've wanted to play for the last few years. If it
         | was only up to the specs everyone would go with Xbox Series X
        
         | steveklabnik wrote:
         | Supposedly it's been in talks for over five months, so unless
         | someone at Sony also knew about the Microsoft deal (which is,
         | of course, possible) it doesn't appear to be directly in
         | response to it.
        
           | ihuman wrote:
           | It could be in response to the Bethesda/Zenimax deal, not the
           | Activision-Blizzard one
        
         | donatj wrote:
         | Of all the companies they could buy, this one certainly feels
         | the most... Spiteful.
        
       | ngngngng wrote:
       | Another one! I'm interested to see how this plays out. Most of
       | Microsoft's acquisitions in recent years have been failures.
       | Studios that had been making iconic games were acquired by
       | Microsoft and in short order were only making shovelware (see
       | Rare post acquisition).
       | 
       | Sony doesn't seem to have the same problem. Sucker Punch and
       | Insomniac are good examples of this, their output has been as
       | good as ever since being acquired by Sony. From the outside
       | looking in this seems to be because Sony understands how much
       | creative freedom means to these teams, and they don't inject Sony
       | management into the processes of previously successful game
       | studios. I'd love to hear more of an insider opinion on why
       | acquisitions over the last decade look so differently at these
       | two companies though.
        
         | sumtechguy wrote:
         | Wait wasn't Bungie a MS division at one point?
        
           | willidiots wrote:
           | Yes. Bungie was an independent studio back in the 90's, then
           | MS acquired them for Halo. Bungie split from MS in 2007; the
           | Halo IP remained behind under 343.
           | 
           | They were under Activision during the Destiny era until 2019.
           | So if they stayed, they would've ended up back at MS. The M&A
           | merry-go-round continues.
        
             | Hamuko wrote:
             | They weren't under Activision, they just had a publishing
             | agreement with Activision in the 2010s, and retained all
             | intellectual property.
        
             | zppln wrote:
             | Hm, surely it must have been later than 2007 that they
             | split? Wasn't Reach made by Bungie?
        
               | HWR_14 wrote:
               | They split in 2007. MS then had them make reach as an
               | independent company.
        
               | theandrewbailey wrote:
               | When they announced the split in 2007, there was some
               | deal that required Bungie to make two more Halo games
               | after 3. Bungie released ODST in 2009 and Reach in 2010.
        
         | Xplune13 wrote:
         | Rare did go down after acquisition, but what others are you
         | talking about? Their biggest (Zenimax) one will start releasing
         | new Xbox and PC exclusive games from this year onwards, so it's
         | still early to call that one a failure.
         | 
         | Mojang, is doing Mojang thing i.e. Minecraft and while they
         | haven't had a great success after that, they're still doing
         | fine.
         | 
         | Playground games is doing Forza which is actually pretty
         | popular among racing players (perhaps the most popular).
         | 
         | Obsidian haven't started to make Xbox and PC exclusives yet,
         | but they'll also start with that presumably next year.
         | 
         | I don't know where you're getting "Most of Microsoft's
         | acquisitions in recent years have been failures." this.
         | 
         | On the other hand, Sony's way of buying studios is way
         | different. Most of the times, they have already worked with
         | those studios in past to make a PS exclusive and then they buy
         | them. I agree that Insomniac is doing great (better than any of
         | Microsoft's purchases), but other than that, there isn't much
         | just like MS.
         | 
         | I think we will get a better picture of whose acquisitions work
         | best after 5-6 more years.
        
           | DizzyDoo wrote:
           | Other one would be Double Fine, while it is relatively early
           | days since they were acquired in 2019, they seem to have been
           | just working on their projects since then. Psychonauts 2 was
           | very well received last year - from what I've read it seems
           | like the Microsoft acquisition allowed them to add a bunch of
           | content back into the game that they had previously cut for
           | time/budget, like boss battles - looks like it helped with
           | the overall game quality.
        
           | kupopuffs wrote:
           | Ensemble, FASA, Lionhead Studios, Access, Digital Anvil
           | 
           | See https://en.wikipedia.org/wiki/List_of_mergers_and_acquisi
           | tio...
        
             | Goronmon wrote:
             | I don't know if I would classify 15-25 years ago as "recent
             | years"...
        
           | monocasa wrote:
           | And frankly, Rare was a shadow of it's former self at
           | acquisition anyway. There were still some a couple of the
           | people left who worked on the games that made Rare famous
           | (e.g. Ken Lobb, Grant Kirkhope), but it had a huge amount of
           | brain drain around the early 2000s that left it in a state to
           | be one of the first game dev studios to be picked up on the
           | cheap by Microsoft. Nintendo want interested in supporting
           | it, and it probably just would have went under if not for
           | Microsoft.
        
         | craz8 wrote:
         | It's interesting that Sucker Punch and Bungie offices were
         | really close to each other - maybe 2 blocks? Although I read
         | that Sucker Punch recently moved, and I don't know the new
         | location.
         | 
         | I can imagine them sharing all sorts of things between studios
         | now that they have the same ownership. It will at least allow
         | shared lunch time conversations to be less guarded
        
         | manojlds wrote:
         | Some of the best rated games this year (2021) including Sony
         | exclusive this year were from Microsoft / Xbox.
        
           | Hamuko wrote:
           | Like what?
        
         | frenchie14 wrote:
         | Rare was acquired in 2002 and their list of games since doesn't
         | look like shovelware to me [1]. Yeah, there's some misses, but
         | there's also some great games in there. The worst ones are the
         | ones tied to Kinect and MS has abandoned that venture.
         | 
         | Also, MS acquisitions from the last 5 years have released
         | standout games: Psychonauts 2 and Forza Horizon 5 are two that
         | I played and loved and are certainly not "shovelware"
         | 
         | https://en.wikipedia.org/wiki/List_of_video_games_developed_...
        
           | awill wrote:
           | >>Rare was acquired in 2002 and their list of games since
           | doesn't look like shovelware to me
           | 
           | I don't know.... Honestly Rare was just as good if not better
           | than Nintendo themselves. And that's a nearly impossible
           | feat.
           | 
           | The n64 did as well as it did because of Rare. GoldenEye,
           | Perfect Dark, Banjo, Diddy Kong, Donkey Kong, Jet Force
           | Gemini etc.. post-acquisition, Rare didn't made the same sort
           | of games. So maybe they found new fans, but the old fans
           | hated it. Myself included.
        
             | sylens wrote:
             | There was a run of excellence on the N64 (Goldeneye, Banjo
             | Kazooie, Diddy Kong Racing, Jet Force Gemini, Perfect Dark)
             | but Banjo Tooie and Donkey Kong 64, in retrospect, are very
             | bloated games. As a kid, I loved them because there was
             | more content for my money, but I can't imagine replaying
             | them now.
        
             | xtracto wrote:
             | Shit I'm old. To me Rare were definitely one of the best
             | game studios for NES and SNES: R.C. Pro-Am, NARC,
             | Battletoads, Killer Instinct, Donkey Kong Country. I got
             | into University when the N64 came out, so I did not play it
             | .
        
           | [deleted]
        
           | z3c0 wrote:
           | Maybe it's not shovelware, but there's a pretty stark
           | difference in the caliber of games that Rare released after
           | their acquisition.
           | 
           | This is the company that made Donkey Kong Country, Banjo &
           | Kazooie, Goldeneye, Perfect Dark, Conker, etc, so anything
           | short of iconic is a step down.
           | 
           | However, I'll add that Viva Pinata is an oft overlooked gem.
        
             | indigodaddy wrote:
             | It's Wizards and Warriors for me.. loved that game.
        
       | supermatt wrote:
       | Feels like sony + ms are just going to shoot each other in the
       | foot. Gamers will end up with both consoles (sold as loss
       | leaders) to get access to the exclusives and then spread their
       | investment in games between the two. Lose/lose
        
         | evrydayhustling wrote:
         | Recurring online service payments are replacing game sales as
         | the guaranteed loss recouping strategy for consoles. Exclusive
         | titles will rely heavily on the online service, driving long-
         | term subscriptions and anchoring cross-platform DLC purchases.
         | 
         | The loser is game devs, who must either (a) do extra dev AND
         | pay higher fees to integrate deeply with each platform, or (b)
         | integrate minimally with each platform and compete with titles
         | that get a leg-up from users' sunk costs into the network
         | service.
         | 
         | tl;dr - the online service is the new console
        
         | SllX wrote:
         | Decent chance I won't have to change my setup from
         | PC/PS5/Switch for a good long while. When I last looked,
         | whatever we're calling the Xbox line now doesn't have enough
         | exclusives to personally justify any amount of investment in
         | the console given my arrangement and that looks unlikely to
         | change anytime in the near future.
        
         | theandrewbailey wrote:
         | It seems like all new Xbox games will be on PC[0], and
         | eventually Playstation games will be after some exclusivity
         | period[1].
         | 
         | Halo Infinite released same day on Xbox _and_ PC. That 's never
         | happened for a mainline Halo game before.
         | 
         | [0] Phil Spencer confirms all first-party Xbox Series X games
         | are 'coming to PC' https://www.pcgamer.com/phil-spencer-
         | confirms-all-first-part...
         | 
         | [1] Sony wants to bring more first-party games to PC
         | https://www.pcgamer.com/sonys-new-strategy-brings-more-of-it...
        
         | synthos wrote:
         | They both win if players have and keep both subscriptions
         | simultaneously
        
           | dr_orpheus wrote:
           | Yep, this feels to me like the direction this is going. Sony
           | and Microsoft scooping up game developers to make their
           | subscription worth it for the number of games relative to the
           | cost/month. And I think they've probably both gotten there
           | now. Plenty of people maintain Netflix+Hulu+...+..., so I
           | don't think its a stretch for people to put up $20/month and
           | get both of the subscriptions even after the initial cost of
           | the console.
        
           | esturk wrote:
           | That's actually not what they care about the most. Yes it's
           | great to have players that will buy both consoles and both
           | subscriptions. The companies don't worry about them as much
           | because they already know it's a guaranteed segment of the
           | market.
           | 
           | What they care about more are players that can ONLY buy one
           | OR the other. That's higher on their priority list. This is
           | about buying the mind shares of tomorrow.
        
         | manojlds wrote:
         | Microsoft has said that they don't see Sony and Nintendo as
         | competition and the acquisitions are not about Sony. (but about
         | Google, Amazon, Apple etc)
         | 
         | Phil Spencer also said he hopes Sony and Nintendo will preserve
         | the gaming ecosystem unlike those others.
        
           | MangoCoffee wrote:
           | i believe for MS, its all about the Xbox game pass. they need
           | as many games under game pass as possible in order to lure
           | people in to justify paying monthly for game as service.
        
           | pjerem wrote:
           | > Microsoft has said that they don't see Sony and Nintendo as
           | competition
           | 
           | They all say this and ... that's just marketing/bs. How in
           | the world aren't they competing ? They are all battling for a
           | limited ressource which is your video game budget.
        
             | rodgerd wrote:
             | In the case of Nintendo, they've agreed to support cross-
             | play, which Sony refuse to. And their consoles and brand
             | are very different from XBox. Very few people are buying a
             | Switch instead of an XBox or gaming PC; they're more likely
             | to be buying it as another way of gaming.
        
           | Hamuko wrote:
           | The way Phil Spencer has been talking, it seems to me like
           | they're going to start putting all these acquisitions
           | exclusively on the Xbox, so I'm not sure sure about that
           | "don't see them as competition" or "hope to preserve the
           | gaming ecosystem".
        
       | endisneigh wrote:
       | Google should buy Take Two, make Grand Theft Auto Online, Stadia
       | exclusive, console unnecessary. $5/month. Checkmate.
        
       | 7thaccount wrote:
       | As a PlayStation owner, do I finally get to play Halo, or is this
       | everything except Halo?
        
         | AceJohnny2 wrote:
         | Bungie hasn't owned Halo since they were spun off from
         | Microsoft in 2007.
         | 
         | Current Bungie is Destiny 2.
        
           | 7thaccount wrote:
           | Yuck, zero interest in that :)
           | 
           | I wish Sony could make a decent FPS with a great story.
           | Something like Mass Effect or Halo. Killzone was okay I
           | suppose, but the story was lackluster and the combat involved
           | far too much hiding behind boxes.
        
             | myko wrote:
             | Destiny is the spiritual successor to Halo. Maybe try
             | giving it a shot!
        
       | BitwiseFool wrote:
       | I sense Sony is in dire straits when it comes to both IP
       | availability and their ability to compete with Microsoft.
        
         | [deleted]
        
         | zppln wrote:
         | Hm, last time I cared about this stuff was at the end of the
         | 360/PS3 generation and back then MS was in a really bad spot
         | with respect to first party production. To the point where I'm
         | actually amazed they're still in the fight. By the end of that
         | generation the Sony studios where really crushing it, whereas
         | MS' were just pushing GoW, Halo and Kinect shovelware. Has the
         | tables turned?
        
         | capableweb wrote:
         | > I sense Sony is in dire straits when it comes to both IP
         | availability
         | 
         | Maybe you're referring to that they don't have many IPv4s
         | available, because Sony is in no lack of strong Intellectual
         | Properties when it comes to gaming. Guerrilla Games (Killzone,
         | Horizon Zero Dawn), Insomniac Games (Ratchet & Clank), Naughty
         | Dog (Crash Bandicoot, Jak and Dexter, Uncharted, The Last of
         | Us), Santa Monica Studio (God of War), Polyphony Digital (Gran
         | Turismo) and more are all part of PlayStation Studios which is
         | a division of Sony IE. Most of the studios in PlayStation
         | Studios are big time IP in the industry.
        
       | rvz wrote:
       | It would be silly for the existing mainline franchises of several
       | games to become exclusive to Sony, just like the same with
       | Microsoft with their recent purchases of Activision and ZeniMax.
       | Who doesn't want more money for multi-platform and cross-play
       | games?
       | 
       | I would expect that the spin-offs or DLCs and the new IP from
       | those studios to make them exclusive.
        
       | bladegash wrote:
       | Interesting! I wonder how this bodes for Bungie's relatively
       | recent cross-play and cross-save functionality in Destiny 2 (or
       | future games). They executed on it extremely well and it has been
       | great to play on PS4 and Steam without any huge issues.
        
         | tapoxi wrote:
         | They claim no changes and they intend to remain a cross-
         | platform studio.
         | 
         | So I wonder if this ties into Sony's upcoming PS Now
         | replacement gaming subscription service, you get Destiny
         | content while your PS sub is active.
        
           | bladegash wrote:
           | That's halfway reassuring at least. Wonder if it's gonna be
           | out of their hands though (e.g., Microsoft or Steam
           | inhibiting their ability to do it), as opposed to Sony
           | preventing them.
           | 
           | It will be interesting to see if the transition the existing
           | Season system to being included with a PS subscription. I'd
           | imagine they'll keep expansions as separate purchases, but
           | seasons get pretty pricey on top.
        
       | glanzwulf wrote:
       | Capcom? Konami? Sega? Nah, let's buy this 1 old ass game.
       | 
       | Hope Bungie has something in the works that is 3.6B
        
         | HideousKojima wrote:
         | Does Bungie even still own the rights to their older catalog
         | (not counting Halo obviously)? Like Myth, Oni, and Marathon?
        
           | glanzwulf wrote:
           | I don't think they do. I think Oni is with Take-Two. I
           | searched about that one a while back actually as I always
           | loved Oni and wanted to see it come back.
        
           | steveklabnik wrote:
           | Given that they recently put a bunch of weapons from their
           | older games in Destiny, but had to modify the names slightly,
           | I suspect the answer is "no".
        
         | camel_Snake wrote:
         | Their next game is called 'Matter' and is purportedly more akin
         | to Overwatch than Destiny. 2025ish is the current estimate.
        
       | topkai22 wrote:
       | I know Microsoft originally kept a minority stake in Bungie after
       | letting it spin-off. I wonder if they kept the investment and how
       | much.
        
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