[HN Gopher] Facebook Shadow Profiles [pdf]
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       Facebook Shadow Profiles [pdf]
        
       Author : Jimmc414
       Score  : 182 points
       Date   : 2022-02-18 19:15 UTC (3 hours ago)
        
 (HTM) web link (www.cesifo.org)
 (TXT) w3m dump (www.cesifo.org)
        
       | axegon_ wrote:
       | That shouldn't be a surprise. At an old job with far smaller user
       | base, we used to do something very similar and while the shadow
       | profiles were not materialized in the form of actual profiles,
       | the amount of data you can gather about someone just by having
       | his/her number pop up in the contact list of several of your
       | actual users is staggering: full name, workplace,
       | city/neighborhood where they live, their partners, their hobbies
       | and all sorts of things which you generally should not know. And
       | we are not talking people who have their entire life published
       | online, but people with little to no online visibility. Assuming
       | that facebook is not doing something similar considering that
       | their main business comes from profiling and modeling user
       | behavior is just naive.
        
         | matchagaucho wrote:
         | Seriously. Once a mobile app is granted access to contacts, it
         | has your entire social graph. Every app since 2012 has been
         | building these shadow social graphs.
        
           | spullara wrote:
           | Well before 2012. Started as soon as you could access the
           | address book through an API - not just on the phone. First
           | one that got a lot of bad press was Plaxo which launched in
           | 2002.
        
         | A4ET8a8uTh0 wrote:
         | That got me curious. How would hobbies be inferred? Is it
         | merely from association?
        
           | shimon wrote:
           | Presumably association including temporal association around
           | events that are described by others. If I text <shadow
           | friend> frequently around the time I post about frisbee games
           | and bluegrass concerts, odds are they are engaged in those
           | types of activities with me.
        
       | slg wrote:
       | Facebook also has shadow profiles for non-users that connect
       | directly to name, email address, and/or phone number. At the very
       | least these seem to be populated when people share their contact
       | list with Facebook.
       | 
       | I have long wondered whether they can match these two kinds of
       | shadow profiles together. One profile with personally
       | identifiable information. The other profile with detailed
       | browsing history. That would raise a huge privacy concern
       | especially since these are non-Facebook users and therefore
       | people who have not opted into this at any level.
        
         | tacotacotaco wrote:
         | I was told by a friend that when they uploaded a picture with
         | me in it Facebook auto tagged me. I have never created a
         | Facebook or Instagram account. I want no business with that
         | company. I am annoyed that I am still profiled by them.
        
           | kibwen wrote:
           | In the grim darkness of the near future, nobody leaves their
           | house without painting their faces with CSAM in order to
           | prevent cloud services from storing their images.
        
             | cryptonector wrote:
             | Wow, that's pretty dark.
             | 
             | On the plus side, pedophiles working at Facebook will have
             | a great time. /s
        
               | disqard wrote:
               | Did you happen to read this today, or did you just come
               | up with that purely by coincidence?
               | 
               | https://www.invenglobal.com/articles/16506/facebookmeta-
               | exec...
        
               | cryptonector wrote:
               | I saw it yesterday. Yes, I was referring to that.
        
             | namrog84 wrote:
             | Too late. And even if did that. that could likely be
             | deanonyimized with little effort.
             | 
             | For those who don't already know, it takes very few data
             | points to deanonyimize someone's data.
             | 
             | With greater effort and efficiency you can have even less
             | data points.
        
             | rapind wrote:
             | Gait recognition already exists.
        
               | iratewizard wrote:
               | Moonwalk everywhere and copyright trolls will do the
               | rest.
        
           | roywashere wrote:
           | This could happen because previously people explicitly tagged
           | you in their photos, so in new photos you're auto tagged
           | 
           | On one side it is weird, on the other side it makes sense.
           | For example: Einstein is not an FB user. But if people upload
           | photos and tag him it makes sense after a couple photos FB
           | learns what is Einstein
        
             | strulovich wrote:
             | But you need a FB account it page to actually tag someone,
             | no?
        
               | dylan604 wrote:
               | I think you missed the point about SHADOW PROFILE
        
               | c22 wrote:
               | I killed my facebook account years ago, but back then you
               | could write anything you wanted in a tag.
        
       | apollo1213 wrote:
       | Direct link to view the pdf file:
       | https://docmadeeasy.com/v/003107877
        
       | kleinsch wrote:
       | If I'm reading the actual paper correctly, they looked at Nielsen
       | data from 2016 and figured out that FB trackers fire for a large
       | percentage of web traffic for both FB users and non-users. Their
       | conclusion is that it's likely FB has the data to be able to
       | build shadow profiles, not that they have any indication FB
       | actually does build shadow profiles.
       | 
       | I would be curious about an update based on newer data. 6 years
       | later, even more traffic is mobile where privacy protection is
       | stronger and GDPR has companies more concerned about data sharing
       | and trackers. I'm sure if you included mobile traffic, the trend
       | over time is dropping (with a big dip when iOS 14 came out).
        
         | netsharc wrote:
         | Zuck was asked about shadow profiles during his congress
         | hearing. He replied "I'll have to get back to you on that,
         | senator.".
         | 
         | There is also "Your off-Facebook activity" (I guess depending
         | on jurisdiction) which shows me online stores that uploaded my
         | data to FB for ad targetting purposes, sadly I use the same
         | "junk" email for online shops and Facebook, and FB's page
         | showed me a lot of businesses who gave it my data!
        
           | disgruntledphd2 wrote:
           | > Zuck was asked about shadow profiles during his congress
           | hearing. He replied "I'll have to get back to you on that,
           | senator.".
           | 
           | I'm pretty sure that you could ask Mark about loads of
           | existing ads products at FB and he would say the same thing,
           | as he basically delegated all of ads to other people.
        
         | romanhn wrote:
         | Yeah, I was really curious about the current state of things,
         | but lost interest after reading the abstract, which was very
         | careful to use "may" everywhere. It's quite a leap to go from
         | "they could do X if they wanted to" to "they're doing X". FWIW,
         | when I worked at Facebook the internal narrative was that
         | shadow profiles were not a thing. Given that everyone had
         | access to source control, one would think any enterprising
         | engineer could easily contradict this, but I don't recall it
         | being actively questioned internally (while many of the
         | company's policies were).
        
           | disgruntledphd2 wrote:
           | Man, i hate finally admitting this on HN, but I spent a bunch
           | of years as an FB employee, as a data scientist (on ads).
           | 
           | I can speak with complete sincerity and say that shadow
           | profiles were not a thing, and were never a thing during or
           | before my time (before, I can't be 100% certain, but I
           | schlepped through the repos and never found examples of
           | same).
           | 
           | What generally happens is that you pick a userid (maybe zero
           | for arguments sake), and everyone who doesn't match to an FB
           | userid gets that number. It didn't make it impossible to
           | build an individual profile, but it made it much, much, much
           | more difficult and I never saw anyone do it. I left in 2018,
           | and would be massively surprised if anyone had built this
           | since.
           | 
           | Now, it is entirely possible that not everyone was as
           | rigorous as removing userid=0 (for example) and so some FB
           | data probably counts them, and they may be in some of the
           | clustering models but the notion that they have profiles
           | indexed by browser/device id is completely false (for ads at
           | least, some of the crap they did for PYMK was insane).
        
       | saos wrote:
        
       | specialist wrote:
       | NSA, Facebook, LexisNexus (nee Seisent), others, have uniquely
       | identified and track _everyone_ , in near realtime. There need
       | not be any bots, sockpuppets, fake accounts.
       | 
       | Alas, fraud is Facebook's biz model. Effectively preventing
       | inauthentic activity would reveal the lie. Better the
       | bureaucratic kabuki, shielding Facebook (and others) with the
       | respectable veneer of plausible denability.
        
         | mistrial9 wrote:
         | for multiple reasons, this is not accurate. The actual
         | situation is difficult, lets not use words like "everyone"
         | "all" "always" for untangling the mess, right?
        
           | specialist wrote:
           | For the Americas, since at least mid 2000s, _everyone_ is
           | tagged and tracked in near real time. I 'd be surprised
           | (shocked) if those systems weren't global today.
           | 
           | How could it be otherwise?
        
             | netsharc wrote:
             | Got proof, or "just trust me"?
             | 
             | How do people still disappear, or commit attacks like the
             | Boston bombing and the authorities have to go on man hunts
             | trying to figure out who they were?
        
               | nebula8804 wrote:
               | This event was ~9 years ago. Thats eons in the tech
               | industry.
        
       | gzer0 wrote:
       | > We have access to individual-level desktop browsing data of a
       | representative sample of the U.S. population via the market
       | research firm Nielsen. Participants are incentivized to install a
       | software that records all web browsing activity and fill in a
       | survey of basic demographics, such as gender, employment, age,
       | education, and income
       | 
       | This seems to be an inherently flawed collection methodology. The
       | users that one would expect to be involved with these "install
       | this software, download this app and earn free money!!" schemes
       | would also typically be associated with certain activities that
       | would not necessarily reflect the overall population.
       | 
       | The experiment groups themselves are flawed, but then again, I
       | also cannot think of an ethical/legal way to conduct this kind of
       | research.
        
         | reaperducer wrote:
         | Selection bias is kind of a HN go-to for dismissing this people
         | don't agree with.
         | 
         | Bit something I learned in my college statistics courses is
         | that with a large enough sample, self-selection bias stops
         | becoming a problem.
         | 
         | It was a long time ago, so I can't explain the math here. But
         | from what I remember, you need a surprisingly small sample size
         | to actually achieve real representation.
        
           | richdougherty wrote:
           | > Bit something I learned in my college statistics courses is
           | that with a large enough sample, self-selection bias stops
           | becoming a problem.
           | 
           | What you might have learned is that small (random) samples
           | might not represent the full population, but as you get
           | bigger (random) samples they tend to get closer to the true
           | values.
           | 
           | However, if you sample badly, errors will persist even when
           | you sample more.
           | 
           | Example - estimating height in a population:
           | 
           | - If I get a perfect random sample of people then I can
           | estimate population height really well, even with a smallish
           | sample. The estimate gets better the more people I (randomly)
           | sample.
           | 
           | - However if there's selection bias in my sampling and I only
           | sample women, then no matter how many women I sample I'm
           | going to be getting a bad estimate of height across the full
           | population, because I'm excluding men who are taller.
           | 
           | Sample size can't overcome selection bias, you need to use
           | other techniques to manage it.
        
           | pid-1 wrote:
           | The math is called law of large numbers. It might work well,
           | badly or not work at all depending on the distribution and
           | the sampling methodology.
           | 
           | Statistics as an area is full of gotchas, I never dismiss
           | this sort of complain unless I have robust assumptions about
           | the distribution being studied.
        
             | disgruntledphd2 wrote:
             | Who needs a distribution when you have a collection of
             | means?
        
             | dragonwriter wrote:
             | > The math is called law of large numbers
             | 
             | That reduces sampling error, not non-sampling error.
        
           | dragonwriter wrote:
           | > Bit something I learned in my college statistics courses is
           | that with a large enough sample, self-selection bias stops
           | becoming a problem.
           | 
           | That's...not true, until you are so close to the whole
           | population that your maximum error from excluding part of the
           | population is less than the error that would otherwise be
           | introduced by bias.
           | 
           | With larger samples, _sampling_ error of a random sample is
           | reduced, but non-sampling error is (with the above caveat)
           | not.
        
           | stdbrouw wrote:
           | Erm, no, self-selection bias never disappears or even
           | attenuates with sample size, the best you can hope for is to
           | reweight the sample according to known demographics of your
           | target population, which does indeed get a bit easier with
           | larger samples.
        
             | disgruntledphd2 wrote:
             | > Erm, no, self-selection bias never disappears or even
             | attenuates with sample size, the best you can hope for is
             | to reweight the sample according to known demographics of
             | your target population,
             | 
             | Which, to be fair, is literally Neilsen's entire product
             | (for TV at least). I mean, I guess that everyone here
             | understands selection bias at a deep level, but to think
             | that people who sell representative data to big
             | corporations (and have done for longer than many of us have
             | been alive) don't have a similar level of understanding is
             | just weird.
        
             | dragonwriter wrote:
             | > the best you can hope for is to reweight the sample
             | according to known demographics of your target population,
             | which does indeed get a bit easier with larger samples.
             | 
             | That doesn't actually deal with self-selection bias if
             | self-selection correlates with the feature of interest
             | within the demographic groups, which is probably the normal
             | case.
        
       | anonu wrote:
       | I watched the Zuckerberg Senate hearings back in 2018. Transcript
       | here [1].
       | 
       | I remember his answer on whether users are tracked when logged
       | off. I mean the answer can really be a very simple Yes. But
       | instead we got this evasion (I lightly cleaned up):
       | 
       | WICKER: One other thing: There have been reports that Facebook
       | can track a user's Internet browsing activity, even after that
       | user has logged off of the Facebook platform. Can you confirm
       | whether or not this is true?
       | 
       | ZUCKERBERG: Senator -- I -- I want to make sure I get this
       | accurate, so it would probably be better to have my team follow
       | up afterwards.
       | 
       | WICKER: You don't know?
       | 
       | ZUCKERBERG: I know that the -- people use cookies on the
       | Internet, and that you can probably correlate activity between --
       | between sessions.
       | 
       | We do that for a number of reasons, including security, and
       | including measuring ads to make sure that the ad experiences are
       | the most effective, which, of course, people can opt out of. But
       | I want to make sure that I'm precise in my answer, so let me ...
       | 
       | WICKER: When -- well, when you get ...
       | 
       | ZUCKERBERG: ... follow up with you on that.
       | 
       | [1] https://www.washingtonpost.com/news/the-
       | switch/wp/2018/04/10...
        
         | [deleted]
        
           | [deleted]
        
         | harles wrote:
         | The senate hearings are just theater. Important questions like
         | this should probably be async - compel the companies to provide
         | specific answers on the record.
        
           | colordrops wrote:
           | Especially Feinstein grilling him about privacy, when she
           | votes for and often even sponsors every privacy invading bill
           | and three letter agency out there.
        
             | daniel-cussen wrote:
             | Except for the time she called the out the CIA for reading
             | her email.
        
               | colordrops wrote:
               | Oh yeah she's all for spying on everyone but herself.
        
             | ceejayoz wrote:
             | It's not _necessarily_ inconsistent to hold the position
             | that government should be able to invade privacy in ways
             | private corporations should not. As a concrete example,
             | search warrants for crimes.
             | 
             | That said, I'm of the opinion Feinstein is largely senile
             | at this point, and wish she'd retire.
        
               | colordrops wrote:
               | She has supported NSA collection of information on all
               | citizens of the US. There is no reasonable argument for
               | this and it's not even in the same universe as search
               | warrants.
        
               | ceejayoz wrote:
               | Again, though, "the NSA should be allowed to do this" and
               | "Facebook should _not_ be allowed to do this " are not
               | inherently contradictory.
               | 
               | I share your opinion that the NSA's surveilance is bad,
               | and I'd assert it's unconstitutional, but the
               | hypocrisy/contradiction you're trying to highlight still
               | isn't necessarily there.
        
               | colordrops wrote:
               | We'll have to agree to disagree. I can't square the logic
               | that it's unconstitutional for the NSA to do this and
               | legal for Facebook and yet somehow it makes sense to
               | argue that it's ok for the NSA but not Facebook.
        
               | quinnjh wrote:
               | Would you rather have all of your activity information
               | utilized against you for national security or for the
               | private profit of one corporation?
        
               | ceejayoz wrote:
               | I'm a bit baffled as to why not.
               | 
               | The government can kill me; Facebook cannot. The
               | government can imprison me; Facebook cannot. The
               | government can require I pay taxes; Facebook can not.
               | 
               | It shouldn't be surprising when similar disparities exist
               | on surveillance. The NSA's program has yet to be deemed
               | unconstitutional by the courts, which is what matters.
        
               | colordrops wrote:
               | Ok I get you on that front, the government has a monopoly
               | on violence, might makes right, yes. I mistakenly thought
               | you were trying to argue that somehow it legally or
               | moralistically made sense.
        
           | Spooky23 wrote:
           | Absolutely. Zuck is the ideal subject, as of you asked him if
           | the sun came up this morning the answer would sound evasive.
        
         | zelphirkalt wrote:
         | Ha, that is so funny Mr. Zucker! "the ad experiences are the
         | most effective" -- Yes, effective for whom? Surely not the
         | users, because their "ad experience" (even that expression in
         | itself already makes me gag, omg, must be out of some marketing
         | horror movie or something) is surely most effective, when ads
         | do not show up at all. Ads are annoying, manipulating, and
         | getting in the way of productivity. Surely Zucky did not mean
         | to track users to get rid of those pesky ads, which are shown
         | without actual consent.
        
           | shadowgovt wrote:
           | I've seen several ads in my life that directed me to things I
           | was legitimately interested in. Certainly a hell of a lot
           | more online than on TV.
        
             | jazzyjackson wrote:
             | Yes, people tend to have different experiences in life. Ads
             | to me are extremely disruptive, I cannot focus and read
             | text when there are moving images and flashing colors
             | surrounding it. I consider it an affront to accessibility
             | for the attention-challenged, they are designed to distract
             | and derail my train of thought, shouting "forget what you
             | came here for and look this way"
        
               | shadowgovt wrote:
               | As an accessibility issue, I'd recommend modifying your
               | user-agent with ad-blockers, etc. A11y is something every
               | site should support, but expecting the world to bend
               | everyone's experience around particular accessibility
               | needs is likely to leave one disappointed.
        
               | jazzyjackson wrote:
               | Of course I do what I can to adapt things on my end, but
               | I will also publically complain that the "ad experience"
               | is not a benevolent one.
        
             | titzer wrote:
             | That is not a good tradeoff for a massive surveillance
             | state that pesters and obsesses over users, profiling them
             | to a degree literally unimaginable in the time of Orwell.
        
               | shadowgovt wrote:
               | I don't find the surveillance to be intrusive, so it's
               | acceptable.
               | 
               | There are already several companies that build a credit
               | history out of every major transaction I do. There's at
               | least two companies that have parts of a full credit card
               | transaction history on me. Almost every store I walk into
               | has security cameras monitoring me. The level of
               | surveillance I'm already living under is so high that if
               | I had anxiety about that sort of thing I'd have run for
               | the hills when I turned 21.
               | 
               | The ad surveillance networks are impressive in scope, but
               | about on-par with their peers in finance.
        
               | saiya-jin wrote:
               | > I don't find the surveillance to be intrusive, so it's
               | acceptable.
               | 
               | Interesting opinion for somebody with nick called
               | 'shadowgovt'. I get your point, but even as that its
               | shouldn't be OK in any meaningful way. It can easily end
               | up as a slippery slope that is extremely hard if not
               | impossible to come back from, and the intrusion to ones
               | privacy goes deeper and deeper till you have absolutely
               | 0.
               | 
               | Nobody alive in this world has absolutely nothing to
               | hide. Maybe ass warts or shape of sub-par penis, some
               | rather unusual preferences or opinions on XYZ, body odor
               | when sweating or locations of body hair, whatever.
               | 
               | We shouldn't have OK categories for intrusions to our
               | most private parts of our lives, period. Terrorists, ad
               | optimization, blahblah whatever, just nope. At least
               | disabled by default and if one is brave enough just go
               | ahead and enable it to get that 5$ discount. I feel very
               | strongly that I don't want my children to live in a world
               | like that, how can we fuckup with such a basic and
               | important item.
        
           | titzer wrote:
           | It's such a broad cop out. Very much like the "we use
           | (horribly intrusive surveillance technology that is complete
           | overkill for any imaginable purpose _today_ , is almost
           | certainly illegal to collect without explicit consent, but we
           | may find useful in 5 years when we trawl all the logs and
           | mine it for a tiny modicum of profitable edge) to improve our
           | products and services, and some other random long sentences
           | that sound innocuous and something else, look at the fluffy
           | bunny, (huge) * _CONTINUE*_ button, pre-selected (tiny) not
           | right now, doesn 't even look like a button".
           | 
           | Improving the ad experience could mean they stick a probe up
           | your rectum and see if your bowels move better or not, for
           | all they care.
        
         | annadane wrote:
         | When you consider that Zuckerberg lies all the time about
         | everything, it makes sense
        
           | robbedpeter wrote:
           | I think he doesn't lie, he just has a severely warped view of
           | reality, and an incredibly inflated sense of his own
           | capabilities. He won a lottery and thinks it was intentional.
           | 
           | His public blabber on ai and automation are a great peek
           | inside his mind.
           | 
           | The mindset is "That problem isn't solved because I haven't
           | worked on it yet." There's no self awareness or humility
           | involved, and he can afford the apparatus to maintain that
           | for the rest of his life.
        
             | sarajevo wrote:
             | This is solid reasoning here. On the "lottery" side,
             | imagine if he went to college (where he scraped student
             | profiles) a couple of years before or after, his timing
             | would be completely off and there would be no Facebook.
        
             | annadane wrote:
             | He won a lottery from stealing other people's ideas
        
             | colordrops wrote:
             | He's not even close to this naive. He's a sociopath, as
             | evidenced by even his earliest statements calling his users
             | idiots for trusting him. I worked closely with Facebook
             | around 2011 and everyone I encountered knew exactly what
             | they were doing and that it was fucked up.
             | 
             | It's very difficult for those with ethical and moral
             | standards to grasp that there are truly nasty people out
             | there.
        
               | titzer wrote:
               | Both things can be true. He can be a sociopath who knows
               | what he is doing and naive true believer of his own
               | abilities in alternating time slices. Most crazy people
               | are several contradictory varieties of insane all at
               | once.
        
               | colordrops wrote:
               | What reason to you have to believe that he is anything
               | but a selfish liar only out for himself?
        
         | KoftaBob wrote:
         | Being tracked when logged off/on other sites is a bit different
         | than shadow profiles.
         | 
         | Users are absolutely tracked when logged off or on other sites
         | through 3rd party cookies, aka the Facebook Pixel. If you go on
         | a news site that has the Facebook Pixel, it will record that
         | you went on their site. When you go back on FB, they will check
         | that FB Pixel cookie and see what other sites with that same
         | cookie you've visited. Through that, they can compile a profile
         | of what interests to use to advertise to you.
         | 
         | Shadow profiles are a bit of a different story, since that
         | would essentially be FB compiling a profile of someone that has
         | gone to all these sites with FB Pixel, but doesn't have a FB
         | account. That's entirely possible, and would make it so that if
         | you do eventually make an account with a FB-owned product,
         | they've already got all of that info on you to start targeting
         | ads.
         | 
         | The most low hanging fruit and directly impactful way to
         | prevent this as a user:
         | 
         | 1. Use a browser or browser extension that blocks 3rd party
         | cookies
         | 
         | 2. Use an email alias service like Firefox relay. This allows
         | you to generate a random email address for every site you make
         | an account on, and all those email addresses forward emails to
         | your actual email.
         | 
         | Using the same email everywhere is essentially the same as what
         | FB Pixel does, it allows all these sites to share with data
         | brokers that bob@gmail.com has made accounts at these other
         | websites.
         | 
         | 3. This is a bit harder/not as cheap to do, but the same
         | applies for using the same phone number when signing up to
         | sites, it allows data brokers/ad networks to connect accounts
         | across dif sites to the same person. If it's not required,
         | don't provide a phone number.
         | 
         | If it is required and the number will be used to send important
         | info, try to use a disposable phone number service that
         | forwards to your personal phone number. If it's required but
         | the number won't be used for important communication, use a
         | fake number like 123-456-7890
        
           | anonu wrote:
           | > Being tracked when logged off/on other sites is a bit
           | different than shadow profiles.
           | 
           | It all tastes like chicken. The tracking mechanisms are
           | identical. You are probably given some "Ad ID". And that Ad
           | ID correlates with your facebook ID if you have a facebook
           | account.
           | 
           | Calling it a "shadow profile" sounds sinister. But its just
           | commonplace tactics that any ad network is going to deploy.
           | Facebook just happens to have more information on you than
           | others.
        
           | NikolaNovak wrote:
           | 100% agree with strategy #3, except I'm finding it harder to
           | implement:
           | 
           | 1. Everybody wants your phone number these days, especially
           | those you don't want to give it to. From whatsapp and signal
           | that use it as your main identify, whether you want to or
           | not; to social sites like Facebook or Twitter that MAY let
           | you sign up without phone, but "flag" you for security on
           | first login and require phone; to other sites whether gmail
           | or otherwise that require phone to sign in
           | 
           | 2. More and more of them these days send a text to phone to
           | verify it belongs to you
           | 
           | I'm therefore finding it harder and harder to not give my
           | phone to everybody (of course, "not using the product" is
           | always a possibility, so I still don't have a twitter account
           | and by all accounts my life is better for it :)
        
             | KoftaBob wrote:
             | For sure, though at the very least the examples you gave
             | are mostly other social networks. So at worst, it allows
             | them to know what other social networks you use.
             | 
             | What you want to avoid is using your phone number when
             | doing things like online shopping, since that's when more
             | personal details about you can be connected to your number,
             | and therefore to the other social networks you used that
             | number with.
        
       | hyperpallium2 wrote:
       | link to pdf https://www.cesifo.org/DocDL/cesifo1_wp9571.pdf
        
       | sebow wrote:
       | Rhetorical question ahead: Wasn't this a conspiracy theory?What
       | happened?
       | 
       | Well, short memory/attention span or straight out ignorance of
       | the masses happened.When those ideas first circulated mainly by
       | affected users noticing such practices(shadow-banning for
       | example), those were the first to be burned at the stake.Then
       | whistle blowers came and dropped some well intentioned crumbs
       | first amongst circles of "techies", mainly anonymously.(it was
       | much later on when 'actual proof' was given to the media outlets
       | -- out of which the vast majority disregarded them --) Did not
       | matter in the grand scheme though: employees were fired, media
       | articles did damage control(>for< the company, most often than
       | not; because a Company doing the damage control is partially
       | admitting a degree of truth to the claim), and let's also mention
       | the 'useful idiots' who believed the authoritative voices because
       | 'history is written by the victors': which is now mostly a cyclic
       | numbers game of how well one controls a narrative in the social
       | network(/any other information channel).Considering the attacked
       | entity is the social media platform itself, the discourse medium
       | was inevitable advantageous and easily skewed for the platform to
       | defend itself.The more principled either staid in the mud,
       | fighting skeptics of the rumors, or moved platforms towards less
       | censorious and/or anonymous places.Truth ultimately did not
       | matter, the platform did the required divide & conquer to shift
       | the attention.
       | 
       | It's really miniaturized politics, except it's actually worse:
       | there's no democracy(well unless you're talking board of
       | directors and such, but that almost never happens: such optics
       | tank your stock).To quote the hypocritical statement of people
       | who like authoritative voices and also 'like the free
       | markets'[which by the way ideologically speaking is a
       | contradiction, unlike you're by definition a fascist; Granted
       | here we've substituted the authority from the state to the
       | company itself]: "They're a private company, they can do whatever
       | they want."; At the end of the day FB is already ~dead, and Zuck
       | knows this.Some people (users who know the skeletons in the
       | closet, the company, entities that use it to push their
       | narratives) probably will continue to ride it out as long as the
       | naivety of the vast majority continues.
        
       | CSSer wrote:
       | > Google... has shifted to using its Chrome browser to track
       | online activities.
       | 
       | I really wish they were more specific about some of these claims.
        
         | jeffbee wrote:
         | The whole thing is wall-to-wall innuendo. There's no hard facts
         | in here anywhere.
        
       | mhardcastle wrote:
       | I've always wondered how this works with CCPA. I attempted to
       | exercise my right to data deletion and was directed to log in. Do
       | those with shadow accounts not have the right to have their data
       | deleted?
        
         | jedberg wrote:
         | Technically that isn't your data it's their data (or your
         | friend's data).
         | 
         | It's definitely a gray area.
        
       | john-doe wrote:
       | HTML:
       | https://papertohtml.org/paper?id=bc062760a8938d7e4bec9aedfd4...
        
       | civilized wrote:
       | FB should fix the dozen or so shadow profiles of everyone's
       | grandma that have been cropping up for several years now.
        
       | kritiko wrote:
       | I would be interested to know how the claim here that 50% of all
       | sites are tracked by Facebook compares to Google's profiling
       | across the web...
        
         | zelphirkalt wrote:
         | Without looking up any sources, I would say that Google is even
         | more pervasive. I would estimate around 80-90% of the websites
         | include some kind of Google tracking.
        
           | agmater wrote:
           | Are you counting Google Analytics as tracking as well?
        
           | u2077 wrote:
           | I have been using DDG on mobile for about a few years. It
           | shows you the most blocked trackers and google is by far the
           | worst. Google trackers were found on 31% of websites I visit
           | whereas Facebook trackers are at 4%. My results may be skewed
           | because I never visit or view any content on Facebook, but I
           | do the occasional google search when I can't find something.
        
             | zelphirkalt wrote:
             | Only 31%? Are you sure? I mean, I block all Google domains,
             | including fonts and stuff, but 31% seems low. Does that
             | count things like fonts from Google domains and other
             | things that could be used to track users? It feels like
             | whenever I check my ad blocker's block settings for a page,
             | I see Google stuff.
        
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