[HN Gopher] Updates to Google Cloud's infrastructure capabilitie...
       ___________________________________________________________________
        
       Updates to Google Cloud's infrastructure capabilities and pricing
        
       Author : TangerineDream
       Score  : 291 points
       Date   : 2022-03-14 13:11 UTC (9 hours ago)
        
 (HTM) web link (cloud.google.com)
 (TXT) w3m dump (cloud.google.com)
        
       | 015a wrote:
       | > Will customers' bills increase? Decrease? The impact of the
       | pricing changes depends on customers' use cases and usage. While
       | some customers may see an increase in their bills, we're also
       | introducing new options for some services to better align with
       | usage, which could lower some customers' bills. In fact, many
       | customers will be able to adapt their portfolios and usage to
       | decrease costs. We're working directly with customers to help
       | them understand which changes may impact them.
       | 
       | There is a zero percent chance they haven't ran the analysis and
       | concluded what % of customers would see a bill increase. It's
       | high. If its low-to-zero, cloud companies are clear about how the
       | prices are changing, and usually outline how many customers are
       | would be negatively impacted. If it's high, they're ambiguous
       | about what is changing, and shift the blame onto customers; if
       | its still expensive for you, you're just not using it right.
        
         | dsr_ wrote:
         | More specifically: if the majority of customers were going to
         | see lower bills from Google, even if the top N% would see
         | higher bills, you can bet that the headline would be "New
         | pricing structure reduces bills for most customers".
        
           | ocdtrekkie wrote:
           | You can definitely lie with statistics here.
           | 
           | The "Always Free" egress change is _probably_ going to mostly
           | affect the large pool of free and near-free cloud users. So a
           | very large number of people who  "have Google Cloud accounts"
           | may see costs go down.
           | 
           | But the costs will go up for all the customers heavily
           | investing in Google Cloud and using Google Cloud for storage
           | of a lot of data. So the overall outcome will be more money
           | for Google, in an update that claims a cost reduction for a
           | large number of users.
        
         | ec109685 wrote:
         | They are expecting behavior to change based on the new prices,
         | so that's why they have to be vague and can't precisely predict
         | what the final cost will be to customers.
        
           | acdha wrote:
           | That sounds like a PR statement: there's no way they don't
           | know what the impact would be now and could make that clear
           | by adding "at current usage" to any estimates.
           | 
           | Put another way, if the cost was going down do you really
           | think they'd avoid saying that because people might start to
           | use more?
        
             | ec109685 wrote:
             | I agree, if the cost was going down in more ways, they'd be
             | more upfront about it.
        
         | bluedino wrote:
         | > we're also introducing new options for some services to
         | better align with usage, which could lower some customers'
         | bills. In fact, many customers will be able to adapt their
         | portfolios and usage to decrease costs.
         | 
         | So, your bill is going up.
        
         | williamstein wrote:
         | > There is a zero percent chance they haven't ran the analysis
         | and concluded what % of customers would see a bill increase.
         | 
         | Zero percent is correct. I'm a GCP customer, and today I
         | received an email from Google with a table explaining precisely
         | how my bill would have changed, with columns labeled, e.g.,
         | "List Price $ increase in monthly bill due to data
         | replication", and a corresponding dollar amount. My bill will
         | increase by 5% overall if I don't make any changes.
        
       | maximilianroos wrote:
       | This seems to be the biggest deal, a few links away.
       | 
       | > Reading data in a Cloud Storage bucket located in a multi-
       | region from a Google Cloud service located in a region on the
       | same continent will no longer be free; instead, such moves will
       | be priced the same as general data moves between different
       | locations on the same continent.
       | 
       | If I understand correctly (do I?), this means that storing
       | frequently used data in a multi-region bucket is suddenly very
       | expensive -- we go from paying $0 to $0.02/GB. Reading 10TB /
       | hour goes from $0/year to $1.75M/year.
       | 
       | We can switch to single-region buckets, but it's quite an effort
       | to move all the data.
        
         | NAHWheatCracker wrote:
         | I'd love to be on a team that's reading 10TB per hour and has
         | to explain that huge bill to executives!
        
           | atwebb wrote:
           | I'm no GCP user but if you've planned for "schema on read"
           | and throw a bunch of poorly indexed/partitioned/compressed
           | files in there you could probably get to it pretty quick...
        
         | Cyclenerd wrote:
         | The fire last year at OVH showed us impressively that it is not
         | a good idea to have your data only in one region. So don't do
         | it and stick to multi-region.
        
       | FBISurveillance wrote:
       | tl;dr: sorry folks, raising prices since electricity prices
       | skyrocketed, engineers want more money, and inflation is real.
        
         | mcintyre1994 wrote:
         | They're not in a market where that's normal though. AFAIK AWS
         | has never increased any price.
        
         | exyi wrote:
         | Except that HDD, SSD storage is getting cheaper quite fast.
         | CPUs and RAM also didn't get more expensive and continues to
         | eat less watts.
         | 
         | So I think it's more like: sorry guys, we ran an analysis and
         | found that when we raise the price, most people won't migrate
         | away and we make more money :]
        
           | Ygg2 wrote:
           | > Except that HDD, SSD storage is getting cheaper quite fast.
           | 
           | The pandemic has global chip manufacturing, but left SSD and
           | HDD untouched?
           | 
           | How?
        
             | yjftsjthsd-h wrote:
             | I don't know details - I don't even know that storage _is_
             | getting cheaper, haven 't been paying attention - but flash
             | chips are, IIRC, _way_ easier to manufacture than current-
             | gen processors; it 's plausible that SSDs are escaping
             | being affected the way CPUs/GPUs are.
        
             | replygirl wrote:
             | Your car doesn't need 10 SSDs
        
             | acdha wrote:
             | Global chip manufacturing isn't a a single product. Most of
             | the headlines focus on the automakers because they slashed
             | orders at the start of the pandemic, disrupting all of
             | their vendors, and then twisted arms to get capacity back
             | when they saw business didn't evaporate. If you were
             | competing with that, it sounds like you have had a
             | miserable time.
             | 
             | If you're not, however, things haven't been so bad - Apple,
             | AMD, Intel, etc. haven't had the equivalent of those Teslas
             | shipping with missing parts. There has been the pox of
             | cryptocurrency's ever higher demands for waste affecting
             | GPU buyers but that looks like it's far more an issue of
             | demand than supply.
        
             | cma wrote:
             | When there is a wafer shortage, flash devices can go to
             | more layers rather than more chips. Less cost effective
             | when wafers are cheap, but acts as a buffer as wafers get
             | expensive.
        
           | londons_explore wrote:
           | I'm really surprised they don't just cut to the chase...
           | 
           | "Existing customers will see prices rise by 10% per year,
           | because we know leaving is hard, and new customers will get a
           | massive discount and loads of free credits. If you migrate in
           | from Amazon we'll pay your final AWS bill for all the data
           | transfer.".
        
           | whyoh wrote:
           | >SSD storage is getting cheaper quite fast
           | 
           | I'm not seeing that. In the last 2-3 years prices haven't
           | changed much, when comparing drives of the same performance
           | and warranty. And the best price per TB are still 1TB SSDs,
           | large SSDs are still very expensive.
        
           | Gareth321 wrote:
           | Exactly. Prices aren't determined by costs. They're
           | determined by supply and demand. This might indicate demand
           | continues to increase relative to supply.
        
             | exyi wrote:
             | Or they figured out that demand is inflexible - so it will
             | stay the same even though they double the prize.
             | 
             | If the price would be determined by costs, why would their
             | cloud be multiple times more expensive than Hetzner.
        
       | bithavoc wrote:
       | I don't understand this announcement. What changed?
        
         | hepinhei wrote:
         | It seems a soft strategy to announce some products and pricing
         | increase
        
         | ithkuil wrote:
         | when the messaging is unclear, assume bad news
        
         | detaro wrote:
         | Did you miss the links to the detailed per-product
         | announcements at the bottom?
        
           | bithavoc wrote:
           | Yeah pretty much, maybe they intent it to be as opaque as
           | possible
        
         | kemotep wrote:
         | It is announcement that:
         | 
         | > Cloud storage and multi-region replication and inter-region
         | access are changing in pricing.
         | 
         | > The introduction of a lower cost option in archive snapshots
         | for Persistent Disk pricing.
         | 
         | > New pricing for Load Balancing (to bring it in line with
         | other providers. Read: very likely AWS pricing)
         | 
         | > A new price for Network Topology, now included in the price
         | is Performance Dashboard and Network Intelligence Center.
         | 
         | All without what the new prices will be so based on the fact
         | that it is several services with varying prices based on usage
         | it could be a substantial change or not much at all.
         | 
         | Quite vague and unhelpful of a post by Google other than to
         | give you a heads up to not be surprised about your bill in
         | October.
        
           | [deleted]
        
           | detaro wrote:
           | The per-product announcements with numbers are linked at the
           | bottom.
        
           | Kelteseth wrote:
           | Is it this: https://cloud.google.com/storage/pricing-announce
           | ?
           | 
           | > This page covers Cloud Storage pricing changes which will
           | become effective on October 1, 2022. See the Pricing page for
           | current prices.
           | 
           | Search for "increase" and you will find 15 results.
        
             | kemotep wrote:
             | This is a much better page with a clearer picture of what
             | is changing then the linked announcement. Thanks for
             | sharing it.
        
             | ocdtrekkie wrote:
             | FWIW, one cost decrease actually also uses the word
             | "increase": The amount of Always Free Internet egress will
             | increase from 1 GB per month to 100 GB per month to each
             | qualifying egress destination.
             | 
             | But I don't know if 100xing the free egress offsets all the
             | doubling storage costs...
        
         | tgsovlerkhgsel wrote:
         | I skimmed the announcement, couldn't immediately understand
         | what is changing, and concluded from that that it's a price
         | increase.
         | 
         | Judging by the comments here, I was right.
        
       | zitterbewegung wrote:
       | Has any other large cloud provider increase prices like this ? I
       | remember using Google App Engine awhile ago and switched to AWS
       | when they increased prices and I don't understand why you would
       | just have prices higher and eventually lower them once you get
       | more customers . Other than BigQuery and TPUs I'm not sure of the
       | advantages of Google cloud ...
        
         | bluedino wrote:
         | Not yet, but with Amazon increasing everyone's salaries, the
         | price of everything in general going up, you're likely to see
         | every large provider raise their prices.
         | 
         | It seems like only the new players will lower prices.
        
           | acdha wrote:
           | How much revenue does Amazon generate per employee? This
           | comes up a lot in arguments about the minimum wage where
           | people talk like the price of a Big Mac will double because
           | they aren't accurately accounting for the percentage of cost
           | which isn't human time. Amazon, Google, Microsoft, etc. pay
           | their people a lot more but they also typically can amortize
           | a developer's cost over many thousands of customers so I'd be
           | surprised if this drove a big increase -- especially compared
           | to the stress we're likely to see if China has an extended
           | Omicron lockdown.
        
           | staticassertion wrote:
           | Amazon and AWS function pretty independently. It would be
           | really odd to see Amazon raises impact AWS prices.
        
             | tedivm wrote:
             | AWS raised salaries, not Amazon. That said I don't expect
             | that to result in a raise in prices, as AWS is pretty
             | profitable.
        
       | neya wrote:
       | Holy crap! They're actually doubling the pricing (for some
       | important products)!
       | 
       | I actually followed the links and found this:                   >
       | Coldline Storage Class B operations pricing will increase from
       | $0.05 per 10,000 operations to $0.10 per 10,000 operations.
       | > Coldline Storage Class A operations pricing in regions will
       | increase from $0.10 per 10,000 operations to $0.20 per 10,000
       | operations.              > Coldline Storage Class A operations
       | pricing in multi-regions and dual-regions will increase from
       | $0.10 per 10,000 operations to $0.40 per 10,000 operations.
       | > For all other storage classes, Class A operations pricing in
       | multi-regions and dual-regions will increase to be double the
       | Class A operations pricing in regions. For example, Standard
       | Storage Class A operations in multi-regions and dual-regions will
       | increase from $0.05 per 10,000 operations to $0.10 per 10,000
       | operations.
       | 
       | This announcement is just an eye wash to hide the fact that
       | they're doubling their pricing structure for some products. And
       | they claim most customers will see a cost decrease.
       | 
       | Sigh, I was just thinking of moving all my stuff, projects and
       | even websites from cloud hosted solutions to my own home server
       | and slapping a cache like CloudFlare on top of it and calling it
       | a day. This is only pushing me in that direction, haha.
       | 
       | Reference: https://cloud.google.com/storage/pricing-announce
        
         | sillysaurusx wrote:
         | I think you might be missing that this is an operation count
         | price tweak. How many ops could you possibly need for cold
         | storage? Zip up your files and you end up with one op.
         | 
         | 40 cents per 10k ops is still so cheap. They probably tweaked
         | this to take advantage of their lazy enterprise customers that
         | don't care how much they're paying for op counts, so they use a
         | bajillion ops.
        
         | tyingq wrote:
         | >> Coldline Storage Class A operations pricing in multi-regions
         | and dual-regions will increase from $0.10 per 10,000 operations
         | to $0.40 per 10,000 operations.
         | 
         | >>Default replication pricing in the us, nam4, eu, and eur4
         | locations will increase from $0.00 per GB to $0.02 per GB.
         | >>Default replication pricing in the asia, and asia1 locations
         | will increase from $0.00 per GB to $0.08 per GB.
         | 
         | Quadrupling pricing. And a couple of bumps up from "free". Wow.
        
         | grammers wrote:
         | Thanks for breaking it down, the overview doesn't help much.
        
         | badrabbit wrote:
         | You should for personal stuff. There are nicer VPS options too.
         | Cloud usually makes sense when considering onprem costs to do
         | the same thing which can add up for companies.
        
         | ineedasername wrote:
         | Hold on, they said in the announcement that some customers
         | could see a price decrease. Do you mean to imply that Google
         | used vague and imprecise language to hide substantial price
         | increases? If so, color me shocked!
        
         | pkulak wrote:
         | Do it! I just moved my stuff into my own home and it's been
         | great. Cloudflare's tunnel thing (Argo?) works a treat, but if
         | you'd prefer a setup a bit more complicated, you can use
         | something like Rathole (which is amazing, btw) to tunnel out to
         | the cheapest EC2/Droplet/etc you can buy.
        
           | LoveGracePeace wrote:
           | Same here, at least for self-hosting! Although I use a cheap
           | AWS Lightsail instance to route over Wireguard to my home
           | machine but it's the same idea.
        
           | oauea wrote:
           | > Rathole
           | 
           | What is that? Not having much luck:
           | https://www.google.com/search?q=Rathole+software
        
             | web007 wrote:
             | Appears to be https://github.com/rapiz1/rathole
             | 
             | "rathole proxy" search will find it, vs "rathole software".
        
             | [deleted]
        
             | lesuorac wrote:
             | Not actually answering your question but reverse SSH is
             | also an option. Port on a remote host (i.e. cheap vps)
             | forwards connections to your local machine.
             | 
             | https://unix.stackexchange.com/a/46271
        
             | MisterTea wrote:
             | Duckduckgo had https://github.com/rapiz1/rathole listed
             | half way down the first page. Google search results have
             | become jumbled garbage.
        
               | mavhc wrote:
               | Bing has it 3rd for [rathole software]
        
               | MisterTea wrote:
               | I searched for rathole by itself and it worked.
        
               | sangnoir wrote:
               | The signal from HNers searching and click on it may have
               | bumped-up its ranking.It's a long-tail(hah!) search term
               | it likely doesn't much to push it up the page.
        
             | manigandham wrote:
             | Rathole: https://github.com/rapiz1/rathole
             | 
             | > _" A secure, stable and high-performance reverse proxy
             | for NAT traversal, written in Rust"_
             | 
             | It compares itself to these other big projects:
             | 
             | frp: https://github.com/fatedier/frp
             | 
             | ngrok: https://github.com/inconshreveable/ngrok
        
             | rr808 wrote:
             | I think its just Tunnel
             | https://www.cloudflare.com/products/tunnel/
        
           | dewey wrote:
           | For anything that's not a hobby or personal website moving it
           | to your home isn't really an option, for most businesses the
           | pricing change is probably not going to make a big dent if
           | you think about how high salaries are compared to cloud
           | hosting costs.
        
             | immibis wrote:
             | It's plausible. But anyone who _has_ used cloud hosting for
             | a personal website knows how ridiculously expensive it is -
             | and it scales linearly! Mostly egress costs - they want to
             | hold your data hostage.
             | 
             | Interesting technology though.
        
             | chaxor wrote:
             | I seriously doubt this. In what scenario is this actually
             | true?
        
             | tsimionescu wrote:
             | This is quite a myth. Maybe these prices are low compared
             | to US salaries, but in India or Romania or other big
             | outsourcing places, salaries in the 4-5k EUR/month (48-60k
             | EUR/year) are the norm, and it's easy to get even higher
             | bills from cloud services if you're not very careful, even
             | from testing and dev activities.
        
               | nivenkos wrote:
               | 60k would be a pretty good salary even in the UK, Germany
               | or Sweden.
               | 
               | In Romania, etc. you're looking more at like 15-25k.
               | 
               | Americans don't know how good they have it.
        
               | tsimionescu wrote:
               | I was going for the upper range, and including taxes -
               | so, company costs per employee, not what the employee
               | gets.
               | 
               | Either way, it's easy to hire an extra mid-to-senior
               | engineer or two for the costs of many cloud services.
        
               | mistrial9 wrote:
               | brutal age discrimination in the USA though
        
           | afavour wrote:
           | Given that these price increases are for things like long
           | term storage I wouldn't start thinking about home hosting as
           | an alternative. The whole point is having a secure backup and
           | your home isn't going to cut it.
        
             | bpye wrote:
             | I've had pretty good luck with B2 for storage. In my case
             | it is as an online backup for my home hosted services
             | (storage + DB).
        
               | immibis wrote:
               | If it's just for your off-site backup, Glacier Deep
               | Archive is 1/5 the cost of B2... until you need to
               | restore it.
        
               | bpye wrote:
               | Yeah, I did the maths on that (and similar from GCP and
               | Azure) and deep archive could be less expensive, but the
               | cost of not only restore but also egress made me quite
               | apprehensive.
               | 
               | The current monthly cost is totally affordable and in the
               | case I need to restore I'm not facing any additional
               | charge... Now, I'm backing up a bit over 1TB - depending
               | on the amount of data you might come to a different
               | conclusion.
        
             | chaxor wrote:
             | I wouldn't discourage anyone from home hosting really. It's
             | getting to be pretty clear that it's cheaper, far better
             | for privacy concerns, and gives you much more control. It
             | seems that companies are beginning to ramp up the prices
             | now - since once you've put your data with them, they can
             | increase charges whenever they like. They know they have a
             | large portion of the population using these data storage
             | solutions, and they're likely going to start abusing that
             | power. If you know what a desktop is, I would suggest
             | trying to self host - even if it's just dead simple raid10
             | on OpenVPN with syncthing. Heck, put one at another family
             | members place and you probably have a more geographically
             | diverse setup for your data than Amazon does.
        
             | formvoltron wrote:
             | I'll store your stuff at my home if it makes you feel
             | better.
        
               | LoveGracePeace wrote:
               | C2C IaaS YMMV YHIHF
        
             | pkulak wrote:
             | My home _absolutely_ cuts it. All my data is stored locally
             | in Raid 1 and backed up once a day, immutably, to a remote
             | location. I trust my setup far more than I'll ever trust
             | Google Cloud, or whatever else.
        
           | seanlane wrote:
           | For a good tunneling option, Oracle Cloud has always-free
           | instances with 20TB/mo of outbound bandwidth.
        
             | jffry wrote:
             | Good luck actually provisioning such an instance though. At
             | least for the past month I have been unable to actually
             | provision one of the free-tier instances due to no
             | available capacity in the regions I tried.
        
               | eb0la wrote:
               | Be careful with that! You can launch free tier instances
               | anywhere you like in Oracle cloud, but unless they are in
               | your home region, Oracle will charge you full price.
        
             | Cyclenerd wrote:
             | Sounded exciting. I looked it up right away. Seems to be
             | only 10TB yet. But it is also great. Source:
             | https://www.oracle.com/cloud/free/#always-free
        
             | cute_boi wrote:
             | Imagine, Oracle doing better than the current "BigTech"
        
               | InvaderFizz wrote:
               | If Larry wants to have one less yacht to subsidize me and
               | compete with the big boys, count me in.
               | 
               | Oracle Cloud has serious issues around service and
               | feature pairity, but if you can work around those, it's a
               | lot cheaper.
        
               | jl6 wrote:
               | What service issues are you referring to?
        
         | thematrixturtle wrote:
         | As a Coldline user myself I'm not exactly happy about this, but
         | Coldline is also the cheapest class of archival storage that
         | Google offers. This means the increased costs will not kick in
         | unless you actually need to un-archive data, which for typical
         | archival cases like old logs happens quite rarely.
        
           | yelling_cat wrote:
           | And there's no gotcha there, Google's always been open that
           | retrieval fees are the tradeoff for Coldline being otherwise
           | so cheap. Nearline is the better option for data you'll
           | access more once a quarter.
        
             | gunapologist99 wrote:
             | "so cheap" might be a bit overly relative in this usage..
        
               | immibis wrote:
               | I guess the only time you would use Coldline is if you
               | rarely access the data, but when you do access it, a
               | retrieval delay is unacceptable. If you access it
               | frequently, use a cheaper retrieval tier; if you can
               | tolerate a delay, use Glacier or GCP's Archive tier.
        
               | re wrote:
               | > if you can tolerate a delay, use Glacier
               | 
               | S3 recently added a Coldline-like "Glacier Instant
               | Retrieval" class, FYI. Their "Deep Archive" class (the
               | cheapest) still does require restore operations that take
               | hours to complete, though.
               | 
               | https://aws.amazon.com/s3/storage-
               | classes/glacier/instant-re...
               | 
               | > or GCP's Archive tier
               | 
               | AFAIK, the GCS Archive tier has the same availability
               | characteristics as Coldline and the same latency as all
               | GCS class (10s of milliseconds). It seems like the
               | primary factor for how you'd choose a GCS storage class
               | would be your cost projections based on how long you
               | store objects for and how frequently you access them.
               | 
               | https://cloud.google.com/storage/docs/storage-
               | classes#archiv...
        
         | 908B64B197 wrote:
         | Let's be real here: nobody pays sticker prices for GCP. The
         | only reason big customers use it is the deep discount Google
         | gave.
         | 
         | Now this price hikes signals us two things: Alphabet is tired
         | of losing money on GCP or they are looking to drive customers
         | away so they can shut it down (it's not like a free chat app
         | they can just stop supporting, sunsetting GCP will have to take
         | a little longer).
        
           | thesandlord wrote:
           | GCP has had a ton of price hikes and price reductions.
           | 
           | This change tells us one of two things:
           | 
           | 1) they want to use price as a way to influence customer
           | behavior
           | 
           | 2) A PM wants to get promoted and this is a way to hit
           | whatever arbitrary metrics they need.
           | 
           | Or a combo.
           | 
           | There is a zero chance alphabet as a parent company cares
           | about the specific pricing of super specific SKU. And there
           | is a zero percent chance they will shut down the fastest
           | growing non-ads business they have...
           | 
           | GCP is extremely profitable, they are just reinvesting in
           | more growth.
           | 
           | (I'm a Ex GCP employee)
           | 
           | Edit: I want to make it clear I'm not supporting this
           | decision. Arbitrary (or what seem like arbitrary from a
           | customer viewpoint) price hikes is one of the reasons I left.
        
         | jlgaddis wrote:
         | > _Sigh, I was just thinking of moving all my stuff, projects
         | and even websites from cloud hosted solutions to my own home
         | server ..._
         | 
         | Good thing you didn't follow the other link to the changes in
         | pricing for (egress) network traffic!
        
         | Thaxll wrote:
         | But the increase is not about the storage price it's about the
         | API calls if I'm right?
        
         | nojito wrote:
         | It's been far easier and cheaper to just rent a dedicated
         | server for personal projects and websites.
        
         | nerdjon wrote:
         | Has AWS ever done this?
         | 
         | To my knowledge they have not, and this is the third time (at
         | least) that google has done this. Managed Kubernetes and Google
         | Maps API are the other 2 that I know of.
         | 
         | I only ever remember seeing AWS lowering prices but I am
         | curious if there are instances I am unaware of.
         | 
         | This continues me wondering how anyone can think going with
         | google cloud is a good idea.
        
           | truffdog wrote:
           | AppEngine has redone its pricing model at least once,
           | possibly twice, in a way that upset people.
        
           | revel wrote:
           | Maps also has one of the most restrictive licenses I've ever
           | seen in the industry. If you stop using Maps you're required
           | to delete all data and all derived data. The only time I've
           | ever seen a more restrictive license was when using
           | Bloomberg. At least in that case it made some modicum of
           | sense given that there was a lot of manual data entry going
           | on in the background.
           | 
           | The larger issue is that even though I would like to use
           | Google in some cases, I know that I can't trust them. As a
           | company they need to seriously rethink their approach to
           | fostering customer trust.
        
         | Spooky23 wrote:
         | I'm not defending them, but that's really an unfair assessment.
         | They are tweaking the model for how the cold storage tier is
         | priced, with some minor reductions on the storage component and
         | price increases on the "operational"/tasking side.
         | 
         | I haven't managed a hyper cloud service, but I have managed 7-8
         | figure enterprise services. Sometimes as a service and
         | ecosystem evolves, you need to tweak the business model. For a
         | service like this, I would guess a set of customers stumbled
         | into or found some loopholes that affected the economics of the
         | services.
         | 
         | It is still a simpler model than Glacier, which is the AWS
         | service closest to this.
         | 
         | As a customer, supplier risk is always something to factor. You
         | can't be religious about tech stacks for this reason and always
         | need to chase dollars. If you have the market power, sometimes
         | you can delay these sorts of actions with termed price
         | contracts. If you don't have lots of compliance requirements,
         | paying for them baked into GCP may not be a good idea!
         | 
         | If your business (or bonus) is dependent on the beneficence of
         | AWS, Azure, GCP, etc, you need to make sure that you understand
         | that you are rolling the dice and someday the happy times will
         | end.
        
           | blip54321 wrote:
           | OP has a fair assessment. It's an unfair defense. Whenever
           | I've relied on Google, I eventually got !@#$%.
           | 
           | I've never had that problem with Amazon. Microsoft also
           | doesn't do it much these days. This is really specific to
           | Google (and Oracle; but Oracle !@#$% in the wallet, but at
           | least realizes driving customers out-of-business is bad for
           | business).
           | 
           | Not all GCP customers will be !@#$% here, but many will.
           | People who rely on Google inevitably regret it at some point.
        
             | Spooky23 wrote:
             | They will _all_ let you down. If you think you aren't
             | getting screwed by Microsoft, you either don't do a lot of
             | business with them or aren't paying attention.
             | 
             | Oracle gets the reputation, but Microsoft probably
             | liberates more bullshit dollars from companies than anyone
             | else. They are like taxes, minus deductions.
        
           | adrianlmm wrote:
           | >I'm not defending them
           | 
           | yes you are.
        
           | xyzzy123 wrote:
           | AFAIK AWS have never increased prices on any specific product
           | offering.
           | 
           | Your overall point still stands, agree you have to have a
           | plan for the day your vendor decides to put the squeeze on
           | (and that can take many forms).
        
             | idunno246 wrote:
             | It's not never, but it's rare. They renamed to cloud map
             | and took a free product and started charging for it
             | 
             | https://mobile.twitter.com/0xdabbad00/status/10681977055942
             | 2...
        
             | Graphguy wrote:
             | I'm fairly confident they usually raise prices through new
             | generations of compute instances.
        
               | chockchocschoir wrote:
               | That's like saying Apple raises the prices of the iPhone
               | through new generation of iPhone models, which is not
               | true at all. If the same service gets a higher price,
               | then it's a praise raise. If a new service gets a higher
               | price, it's just a new service.
        
               | Spooky23 wrote:
               | Apple margins are pretty consistent.
               | 
               | Assuming the assumption that intergenerational go up is
               | true, in general compute only gets cheaper over time, so
               | escalating prices implies increasing margin.
        
               | remus wrote:
               | > That's like saying Apple raises the prices of the
               | iPhone through new generation of iPhone models, which is
               | not true at all. If the same service gets a higher price,
               | then it's a praise raise. If a new service gets a higher
               | price, it's just a new service.
               | 
               | I don't think the distinction is that clear: you could
               | just rebrand an existing service and raise the price.
               | "Try our new v2 APIs, guaranteed compatibility with our
               | v1 API and only 10% more expensive!"
               | 
               | I think the reality is somewhere in between, where
               | companies will use new product launches to add stuff for
               | customers and raise prices to protect their margin.
        
               | sciurus wrote:
               | It's actually the opposite! To pick a representative
               | example                   Current generation:
               | m6i.large: $0.0960         m6a.large: $0.0864
               | m6g.large: $0.0770                   Previous
               | generations:         m5.large:  $0.0960         m4.large:
               | $0.1000         m3.large:  $0.1330         m1.large:
               | $0.1750
        
               | la64710 wrote:
        
               | Graphguy wrote:
               | https://rbranson.medium.com/rds-pricing-has-more-than-
               | double... is a good example of using the generation
               | abstraction to improve margins. Obviously, this source is
               | not a price increase. It's just increase in premium over
               | EC2.
               | 
               | https://redmonk.com/rstephens/2021/12/17/iaas-
               | pricing-2021/ Is also great and shows a flatness in price
        
               | chrisandchris wrote:
               | They also don't discontinue any service as long as at
               | least 1 customer* uses it. Which means: you will have the
               | old (in your opinion probably lower) price forever, as
               | long as you don't upgrade.
               | 
               | That's a very important distinction: increasing prices
               | for users who can't go away and increased prices for
               | users which migrate on their own to the new pricing
               | structure. As far as I know, Google does the former which
               | always has a "fader Beigeschmack" (DE; dulm aftertaste?)
               | IMHO.
               | 
               | * = whatever that means :)
        
               | fencepost wrote:
               | _That 's a very important distinction: increasing prices
               | for users who can't go away_ [as an example of something
               | Amazon doesn't do]
               | 
               | That's an important note for Glacier, where a significant
               | price increase could lead to a situation of "You can pay
               | punitive rates for retrieval of all the data to migrate
               | it or you can pay us a higher price every month going
               | forward."
        
               | _puk wrote:
               | "We are reaching out to inform you that we will be
               | retiring EC2-Classic on August 15, 2022. This message
               | contains important information about the retirement and
               | steps to take before the retirement date
               | 
               | How does this impact you? Your AWS account currently has
               | EC2-Classic enabled for EU-WEST-1 Region"..
               | 
               | To be fair, "EC2-Classic is a flat network that we
               | launched with EC2 in the summer of 2006", so I'm not
               | complaining, but thought it was an interesting
               | counterpoint.
        
               | deanCommie wrote:
               | It's not a counterpoint, though.
               | 
               | They're retiring a product that's been deprecated for
               | half a decade.
               | 
               | No prices are being raised...
               | 
               | edit: I misunderstood, I thought we were still talking
               | about prices.
        
               | alasdair_ wrote:
               | The GP said " They also don't discontinue any service as
               | long as at least 1 customer* uses it."
               | 
               | The person you are replying to gave the counterpoint that
               | AWS is discontinuing a service that the person is
               | currently using.
               | 
               | This seems like a valid counterpoint to me.
        
             | ec109685 wrote:
             | That could also mean that AWS bakes in incredible margin,
             | so they can absorb underlying component price increases
             | without going upside down on margin.
        
               | SahAssar wrote:
               | Agreed, but in that case every AWS offering should always
               | be more expensive, right? Is that the case?
        
               | joebob42 wrote:
               | Probably not literally, but in my experience the answer
               | is more or less just "yes, aws is more expensive than
               | competitors"
        
               | tedivm wrote:
               | This is the opposite of my experience, although it does
               | depend on workload.
        
               | joebob42 wrote:
               | Thinking more, I guess I'm comparing to more creative /
               | niche competitors or different approaches, rather than
               | just doing the same thing on azure / gcp.
        
               | LoveGracePeace wrote:
               | This is not my experience with AWS, not at all. AWS
               | deserves huge praise for this.
        
             | Spooky23 wrote:
             | I don't follow AWS pricing closely enough to comment.
             | 
             | But I would say that the AWS glacier pricing model
             | is/was... inscrutable to say the least. There's probably a
             | reason for that! :)
        
       | mdoms wrote:
       | Is this the first step to killing GCP?
        
       | bastardoperator wrote:
       | Oh Google, you were so much better when you were focused on
       | technology and not milking everything you touch.
        
       | didip wrote:
       | Usually a SaaS company jacks up the price when they struggle to
       | grow right?
       | 
       | So, is GCP struggling for growth?
        
         | remus wrote:
         | I don't think that's the take home here. Viewed across their
         | entire offering I suspect this is a relatively minor pricing
         | change and won't have a big effect on the bottom line. Pure
         | speculation, but I suspect that since Thomas Kurian took over
         | there's been an increased focus on becoming profitable, so
         | there's been more focus on tying up those little areas that
         | were leaking money (e.g. legacy g suite free users). My guess
         | this is another change along those lines.
        
       | benlivengood wrote:
       | Even the automatic transcoding between the tiers of GCS requires
       | billable read/write OPs, so if you have a lot of data in Coldline
       | and now want it in Archive then do it now at the lower prices.
        
       | profmonocle wrote:
       | Google as an organization seems hellbent on teaching their users
       | not to rely on them. On the consumer side it's by rapidly
       | abandoning products, on the cloud side it's by dramatic price
       | increases.
       | 
       | I think this is the third time we've been slapped with a new
       | charge for something that used to be free. (In this case, egress
       | from multi-region storage to a local region.) That's not going to
       | burn us super hard, but maybe it's only a matter of time before
       | they add a new charge that hikes our bill by 50%.
        
       | jl6 wrote:
       | When did the word "update" in a product announcement become a
       | euphemism for bad news?
        
         | [deleted]
        
       | [deleted]
        
       | jcoene wrote:
       | Very heavy Google Cloud Storage user here.
       | 
       | According to Google's own calculations (in the email they sent
       | about the price changes), this will increase our GCS bill by
       | about 400% (and our entire Google Cloud bill by about 60%).
       | 
       | It would seem that we have until October to move elsewhere... :(
        
       | dmw_ng wrote:
       | 22% increase in some per-GB costs and 50% increase in some per-
       | request costs of the most fungible, commodity service any cloud
       | offers. Really no idea what to make of this. At least it seems
       | reasonable to expect further pricing changes from other clouds in
       | the coming weeks (and knowing AWS, maybe even an announcement in
       | the coming day or two)
        
         | acdha wrote:
         | I'd be surprised if AWS announced increases: they LOVE to note
         | that they've never done that in their sales pitches and
         | enterprise customers value predictability more than the
         | absolute lowest cost. I'd guess that their margins on things
         | like network egress would cover most fluctuation but otherwise
         | I'd expect at most to see something like the EU data centers
         | getting a temporary Russian war energy surcharge while they
         | figure out how to buy a ton of green power contracts.
        
           | dmw_ng wrote:
           | Seems like a great time to discount some equivalent fees by a
           | token amount, even if only 1%
        
             | acdha wrote:
             | If AWS wants to be cut-throat, they'd cut the margin on NAT
             | Gateways down to, say, 20% and run a press release calling
             | attention to the increases on other providers.
        
         | drusepth wrote:
         | AFAICT they were a loss-leader with some of the cheapest cloud
         | storage prior to this update, and this brings them closer in
         | price to AWS/Azure (although still slightly cheaper). I
         | wouldn't expect price changes from other platforms in response
         | to this.
        
         | bluedino wrote:
         | Well, it was called 'updates to pricing', not 'lower prices
         | for' or 'double the memory/storage for our users'
        
       | oauea wrote:
       | > The impact of the pricing changes depends on customers' use
       | cases and usage. While some customers may see an increase in
       | their bills, we're also introducing new options for some services
       | to better align with usage, which could lower some customers'
       | bills. In fact, many customers will be able to adapt their
       | portfolios and usage to decrease costs. We're working directly
       | with customers to help them understand which changes may impact
       | them.
       | 
       | So they're raising prices.
        
         | Jcampuzano2 wrote:
         | If they were decreasing prices, it would be in the opening
         | paragraph like essentially every other cloud providers price
         | decrease announcements.
         | 
         | Whenever reading these announcements, if price decrease isn't
         | seen within the first few paragraphs (the earlier the better),
         | it's basically them trying to explain away price increases for
         | the vast majority.
         | 
         | The fact that they even have to try to argue/explain whether
         | prices are decreasing/increasing is a worse sign.
        
         | notyourday wrote:
         | > So they're raising prices.
         | 
         | But but but cloud prices only go down /s
        
           | kbutler wrote:
           | Sorry, that's AWS.
        
         | underyx wrote:
         | No, they're letting you unlock more choice with updates to
         | their pricing.
        
       | iskander wrote:
       | I want to store a few dozen TB of genomics data in a publicly
       | accessible way. Are there any better alternatives to S3 or Google
       | Cloud Storage? I've been waiting for Cloudflare's R2 but the beta
       | is not yet open yet and I'm not even sure it would work well for
       | me.
        
         | thallium205 wrote:
         | Spin up a GSuite Enterprise account and drop it all in Drive.
         | Unlimited storage in Drive for enterprise accounts.
        
         | foota wrote:
         | You could use requested pays with s3 or GCP, which requires the
         | reader to use their own project and pay for requests.
        
         | chockchocschoir wrote:
         | Better in terms of what? There are many variables to consider,
         | and some might be more important than others in your case. If
         | you "cost" is the top priority, get a dedicated instance with
         | unmetered connection and a 1 or 10gbps port, then you'll have a
         | static price/month that won't surprise you. If
         | latency/bandwidth is more important, throw a CDN in front of
         | that instance, but price will vary more then as you'll pay per
         | data served (in most cases).
        
         | AdrienPoupa wrote:
         | Wasabi [1] is admittedly up to 80% cheaper than S3. But it
         | forces you to keep your files for 90 days at least. I saw it
         | recommended several times as a cheaper alternative to S3-backed
         | storage for OwnCloud.
         | 
         | [1] https://wasabi.com/
        
       | fleddr wrote:
       | I think it's a mistake to call Google the most customer-hostile
       | company to have ever existed. This would require them to even
       | grasp the concept of what a customer is. I don't think anybody
       | working there has every seen or met a customer in their life.
       | 
       | They are man-childs that during a lockdown can't even make a pot
       | of coffee of their own, that work on "cool stuff".
        
       | jacquesm wrote:
       | Google cloud has to be the most confusing product suite known to
       | mankind. What an unbelievable mess.
       | 
       | After merging two companies I had to move a bunch of stuff over
       | to a new bankaccount. _three weeks_ later and I 'm still not 100%
       | sure that I got it all, the interfaces are so opaque and the
       | different ways in which you can get billed so confusing (never
       | mind the bills themselves) that it is nearly impossible to get a
       | clear picture.
       | 
       | This does not feel like it is an accident, and this message is
       | very much in line with that.
       | 
       | I always wonder how such systems come about. The number of
       | confusing error messages you have to deal with for pretty basic
       | stuff is off the scale. You can name anything, except of course
       | when it actually matters and then only some cryptic UID is shown.
       | Don't get me started on users and permission management, or how
       | it is perfectly possible to orphan an entire project[1] if a
       | person leaves your org. (Gsuite and GCP may superficially appear
       | to share a bunch of stuff but that just sets you up for some very
       | cute surprises, from which it can be extremely difficult to
       | recover.)
       | 
       | [1] https://cloud.google.com/resource-manager/docs/project-
       | suspe...
        
         | admn2 wrote:
         | I can't believe how confusing all these cloud products are to
         | do the most basic things. It really makes me appreciate
         | Cloudflare, they seem to do a really great job with their UIs.
        
         | ethbr0 wrote:
         | My intuition, and some experience sitting in meetings with GCP
         | folks, is that their engineering teams don't dogfood their own
         | products end-to-end sufficiently (e.g. including billing) on a
         | daily basis, like their customers have to.
         | 
         | The amount of blank stares and "Oh..."s that happened when
         | asked about relatively simple, everyone-would-need-it use cases
         | for management, visibility, etc was mind boggling.
         | 
         | GCP feels like Google rediscovering being Microsoft of the
         | 1990s. If you have strong product teams, but no strong
         | overarching experience teams, your resulting system is going to
         | be a hash of well-polished but distinct products, with an
         | extremely ugly unification layer.
        
           | jacquesm wrote:
           | You may well be right about that. I can't imagine that if you
           | have the power to fix it that you would accept it the way it
           | is.
        
           | WYepQ4dNnG wrote:
           | It reflects the company culture. Unlike Amazon, where
           | customers experience is their top value, at BigG they seem to
           | build stuff for the sole gratification and ultimately
           | promotions of engineers and managers. They don't seem to care
           | much for their customers.
        
             | ethbr0 wrote:
             | It's easy to dogpile on BigCo, but this is selling the
             | employees and teams short.
             | 
             | They _definitely_ care about their customers, and many
             | things were made better through subsequent fixes.
             | 
             | But the larger point is that the processes and mid-high+
             | level management structure at Google don't seem to
             | prioritize cohesive, customer-centric experience. Which
             | means teams will always miss things... because the process
             | doesn't ensure they're caught.
        
           | jsmith45 wrote:
           | Hardly a surprise. From what i have heard, it sounds like
           | Google's internal use of GCP is mostly automated, using
           | internal apis. I.e. it sounds like are not clicking through
           | the screens, or even using the external version of the APIs.
           | I question if the externally available screens are even
           | capable of handling some of the special permissions that
           | google internal workloads can be given.
           | 
           | This is in contrast to say Azure, where plenty of Microsoft
           | employees are using the same resource manager APIs and even
           | using the portal. I think even the billing related features
           | get used as part of internal budgeting (they want teams to
           | try to keep resource utilization reasonable). While teams
           | developing parts of azure itself may be utilizing internal
           | APIs (for example Microsoft Graph is basically just a giant
           | wrapper around a variety of internal APIs), most of the rest
           | of the company sees and interacts with azure in the same way
           | we do. (Except that they also have access to dogfood/PPE
           | environments that we don't, such that endpoints for say
           | integration tests don't need to run on production azure).
        
             | chrisandchris wrote:
             | > This is in contrast to say Azure, where plenty of
             | Microsoft employees are using the same resource manager
             | APIs and even using the portal. [...]
             | 
             | And still they don't have this incredible complicated and
             | not understandable IAM. Most user I know just give everyone
             | root because it's not possible to just allow some specific
             | API operations for a specific set of credentials. Or maybe
             | I am to AWS.
        
             | popinman322 wrote:
             | It's true enough, but it never really felt like teams
             | solicited feedback on their APIs or portal UX. Azure really
             | only made this jump to using all public products internally
             | recently; even the CI systems used by internal teams were
             | proprietary until recent pushes to move to an ADO-centric
             | model.
             | 
             | I'm also not certain that Azure really has the right
             | internal pressures to produce great UX results. In my
             | experience Azure's culture internally is very lackadaisical
             | with only a few teams really pushing the platform forward.
        
           | kevinsundar wrote:
           | I really do think this dogfooding is why AWS is successful.
           | Amazon's businesses run a lot of their workloads on AWS.
           | Amazon is AWS's largest customer. So AWS has the benefit of
           | having thousands of heavy use customers internally to
           | discover bugs and edge cases and provide feedback.
           | 
           | For example, I contributed a fix to AWS documentation as a
           | SDE in the Kindle org. This is the kind of improvements you
           | get with dogfooding.
        
             | light_hue_1 wrote:
             | You can tell which parts Amazon dogfoods!
             | 
             | Billing is terrible, although it has gotten a bit better.
             | Cognito is probably one of the worst services on AWS, and
             | it's only getting worse (there are now two SDKs with
             | different APIs for no reason at all). While things like EC2
             | and Lambda work pretty well.
        
               | petercooper wrote:
               | _You can tell which parts Amazon dogfoods! Billing is
               | terrible, although it has gotten a bit better._
               | 
               | I don't have much detail on Amazon's policy, but there
               | was an AWS devrel on Twitter a while back saying they had
               | to run and pay for their own AWS account as if they were
               | any regular user for their own playing
               | around/research/etc.
        
               | ducttapecrown wrote:
               | The AWS billing system probably grows in complexity in
               | response to internal Amazon politics in that case, unless
               | someone up top stopped that.
        
               | dvirsky wrote:
               | > You can tell which parts Amazon dogfoods!
               | 
               | Same for Google. Everything that's in use by Googlers is
               | pretty dope - calendar, video conferencing, docs, search
               | obviously, maps, etc. Everything that's not - less so.
        
           | acdha wrote:
           | I was reminded of IBM trying to get them to show up and
           | actually sell things. It is _bizarre_ that you have to hound
           | sales people to actually make an effort -- it really seemed
           | like they assumed the Google brand was enough to guarantee
           | buyers and were surprised that anyone would question whether
           | their products were the best.
           | 
           | (This was also the first time I heard Reader mentioned at the
           | C level as in "what will we do when you cancel it?")
        
             | htrp wrote:
             | > (This was also the first time I heard Reader mentioned at
             | the C level as in "what will we do when you cancel it?")
             | 
             | Everybody who loved reader is now at the Director/VP/Csuite
             | Tier, the sunsetting of reader also burned so much goodwill
        
               | acdha wrote:
               | Well, not everyone but it tended towards influential
               | groups -- they burned so many tech journalists that it
               | really seemed to usher in an era where goodwill was no
               | longer assumed.
        
         | ssijak wrote:
         | I don't know if I am the only one but GCP console and tools is
         | the easiest and most logical to use for me compared to Amazon
         | and Azure.
        
         | tpmx wrote:
         | > Google cloud has to be the most confusing product suite known
         | to mankind. What an unbelievable mess.
         | 
         | No, that's AWS.
        
         | [deleted]
        
         | latchkey wrote:
         | As an owner on the account, I kept getting an error that I
         | didn't have permissions to see the billing pages.
         | 
         | I contacted support and the first thing they asked is which
         | browser I'm using. Brave.
         | 
         | Turned off the shield and everything magically worked. I got a
         | small laugh out of that one.
        
         | drewda wrote:
         | A fair amount of my own confusion with GCP's offerings comes
         | from their decision not to use proper names for their services.
         | 
         | AWS may have arbitrary names that don't follow any patterns,
         | and Azure may have names that are grandiose, but at least you
         | know with both of those clouds that they will always capitalize
         | the name of all their service/product in documentation. There's
         | no confusion if they are talking about a load balancer in the
         | abstract, or their specific managed offerings.
        
           | kccqzy wrote:
           | Google does call their own balancer GCLB though.
        
         | lima wrote:
         | > _how it is perfectly possible to orphan an entire project[1]
         | if a person leaves your org_
         | 
         | Maybe not the best example since this (unlike other IAM
         | oddities) actually makes sense - it can only happen when you
         | don't have a top-level org tied to a project, like when you do
         | something like using a gmail.com account to spin up GCP
         | resources. Inside a GSuite org, this is not the default and I
         | can't imagine how it'd happen by accident.
         | 
         | If your project is not attached to an org, and all the accounts
         | tied to are gone, then what else do you expect?
         | 
         | > _Gsuite and GCP may superficially appear to share a bunch of
         | stuff but that just sets you up for some very cute surprises,
         | from which it can be extremely difficult to recover_
         | 
         | The way it's implemented is actually quite nice for complex
         | scenarios/defense in depth - for instance, you can set it up
         | such that whoever owns the GSuite org does not automatically
         | get access to all GCP resources. Of course, any security
         | measures good enough to restrict an org admin's privileges also
         | have the potential of locking yourself out in a way that's
         | semi-irrecoverable.
        
       | politelemon wrote:
       | While everyone else is able to discuss the announcement, the
       | contents aren't even loading for me on FF98. The OP URL redirects
       | me to https://cloud.google.com/blog/. I just see the
       | header/footer estate, and a forever progress bar right at the
       | top. Cache cleared, private window. The middle is just blank.
       | https://i.imgur.com/WpyxwqB.png
        
       | hankman86 wrote:
       | This seems like GCP is shifting its strategy away from trying to
       | win more market share and catch up with Azure, AWS, Tencent.
       | Perhaps they realised that this is futile and not are now
       | focussing on revenue, milking their existing customer base.
        
       | rainboiboi wrote:
       | I do expect AWS to capitalize on this and persuade GCP customers
       | to switch. I have no idea why GCP thinks that their customers are
       | sticky enough to stay with them through the price increase.
        
         | rr808 wrote:
         | My corporation is on Google Cloud and its taken 3 years,
         | trained thousands of engineers and jumped through hundreds of
         | FTE-years of bureaucracy to get a few applications set up. Its
         | very hard to use cloud, and to switch to save a bit of money
         | isn't going to happen.
        
           | acdha wrote:
           | The difference is that GCP is a distant #3 (going on 4). It's
           | much easier to find engineers and tools for AWS and a fair
           | amount of the cost historically was working around gaps. That
           | doesn't mean there are no reasons to use it, of course, but
           | it undercuts the amount of pressure they can apply. Given the
           | well-known internal deadline for profitability, I'd be
           | surprised if didn't give some current or potential customers
           | pause.
        
           | bombcar wrote:
           | This is it exactly. Google has decided that the bait has been
           | taken, and now it's time to "set the hook" - this is the
           | first pull.
        
         | gorjusborg wrote:
         | I know of a few applications that target AppEngine and
         | Datastore.
         | 
         | You'd have to rewrite the entire application to port it to
         | another cloud provider.
        
         | jacquesm wrote:
         | I do. There is a substantial cost to switching stuff like this.
         | We use Gsuite and a very minimal GC setup so from a financial
         | perspective it doesn't really matter all that much. But clearly
         | GC is set up for huge enterprises and for an SME customer all
         | that flexibility translates into considerable overhead. Having
         | a 'single supplier' is a risk because it puts all of your eggs
         | in one basket, at the same time it should normally simplify
         | things. But in the case of GC it probably doesn't.
         | 
         | That said: neither AWS nor MS are particularly attractive
         | either, none of these companies really have my sympathy, it is
         | choosing the least bad rather than choosing the best. Technical
         | merits, pricing, cost to switch, company image, it all factors
         | into decisions like these.
        
           | lmkg wrote:
           | I agree the number of customers outright switching cloud
           | platforms will be low. But some of them might start small
           | explorations of multi-cloud, even if it's just at the level
           | of "my team wants to use an AWS product for this internal
           | project" isn't auto-denied. Long-term, that chips away at
           | GCP's leverage on their existing customers.
        
         | johndfsgdgdfg wrote:
         | Yes, I always tell people to use AWS because of the nature of
         | Google. What can you expect from a company that makes money by
         | spying on people and forcing people to see ads?
        
         | syshum wrote:
         | Looking at just the storage pricing, it looks like GCP was
         | already priced lower than AWS and Azure, this increase brings
         | them either to on par, just just slightly below AWS and Azure.
         | 
         | GCP was trying to "loss lead" in to dominance, does not look
         | like that was working out since even being more expensive AWS
         | and Azure were still killing them.
         | 
         | Of course if you only choose GCP because of cost you have
         | little reason to stay so...
        
           | dillondoyle wrote:
           | It seems like the increases are also focused on
           | egress/bandwidth which people gripe about aws gauging on all
           | the time?
        
           | marcinzm wrote:
           | Many enterprise care more about the risk of prices changing
           | than the absolute prices. The later you can account for in
           | budgets more easily than the former. Especially if the price
           | increase is one that goes from $0 to $non-zero since that
           | could be a massive increase in absolute dollars.
           | 
           | AWS has never afaik increased prices which is a pretty strong
           | selling point even if specific services likely are a loss for
           | them perpetually as a result if mis-priced initially.
        
             | syshum wrote:
             | >AWS has never afaik increased prices which is a pretty
             | strong selling point even if specific services
             | 
             | Technically true, but they do it a little different, where
             | by they add different SKU;s with higher prices, and
             | discontinue the old SKU's forcing you to move to a "new
             | product" instead of just increasing the prices.
             | 
             | Not all services are like that but they just did that with
             | compute instances, I believe this is the second time they
             | have killed off a "generation" of compute
        
               | acdha wrote:
               | Do you have any examples of this? It makes sense that old
               | hardware be replaced but it's usually over a LONG
               | lifecycle and the new instance type pricing is often
               | lower than the previous generation.
        
       | wejick wrote:
       | How to introduce price hike to look like an improvement
        
       | ushakov wrote:
       | we moved off Google Cloud functions after they become 10x more
       | expensive for us
       | 
       | they first introduced container registry, which made us pay for
       | the storage (before you only paid for invocation and egress)
       | 
       | > If your functions are stored in Container Registry, you'll see
       | small charges after you deploy because Container Registry has no
       | free tier. Container Registry's regional storage costs are
       | currently about $0.026 per GB per month.
       | 
       | recently they sent an email telling us new functions are going to
       | use to "Artifact Registry" and prompting to migrate our old
       | functions
       | 
       | > Cloud Functions (2nd gen) exclusively uses Artifact Registry.
       | 
       | Artifact Registry price: $0.10 per GB per month
        
         | flycatcha wrote:
         | I'm using Cloud Functions as well - where did you move them to?
         | Lambda?
        
           | ushakov wrote:
           | luckily we started migrating before the announcement
           | 
           | i'd recommend checking serverless framework (serverless.com)
           | or openfaas (openfaas.com)
           | 
           | best thing you can do is not get involved with provider-
           | specific APIs: use Docker/Kubernetes for building and
           | executing your code, Postgres-compatible database (Hasura if
           | you want Firebase experience) and S3 for object storage, send
           | e-mails using SMTP
           | 
           | again, don't use provider-specific API's
        
           | seabrookmx wrote:
           | Wanted to add another option to ushakov's comment: KNative
           | (which is actually what CloudRun is built on).
           | 
           | If you run k8s clusters anywhere, OpenFaaS and KNative are
           | both solid options. OpenFaaS is seems better suited for short
           | running, less compute intensive things. Whereas KNative is a
           | great fit for API's.. it just removed a bunch of the
           | complexity around deployment (like writing a helm chart,
           | configuring an HPA, etc).
        
       | [deleted]
        
       | deanCommie wrote:
       | > While some customers may see an increase in their bills
       | 
       | Said Amazon never.
        
       | lukeaf wrote:
       | It'd be great if, rather than just sending an email to a somewhat
       | confusing calculator or pricing sheet, they'd show the potential
       | cost increases alongside your actual bill so that you have 6
       | months to tweak, negotiate or move off the service if you really
       | can't afford the price increases.
       | 
       | I don't get why it's not just "easier" to make the effects super
       | obvious. If people are going to leave, they're going to leave.
        
         | zbjornson wrote:
         | They did. We got personalized emails for each account showing
         | the effect on each project.
        
       | staticassertion wrote:
       | I actually got excited, thinking that this would be another drop
       | to egress in order to compete with Cloudflare and AWS. AWS just
       | significantly improved pricing on egress to compete with
       | Cloudflare, so it seemed like an obvious next step for other
       | clouds to do so.
       | 
       | Instead, huge price increases? That's... confusing. I honestly
       | wonder if Google wants to kill off Cloud, given how much money
       | they lose on it every year.
        
         | derekdb wrote:
         | Having worked on both AWS and GCP, my experience was that AWS
         | had a much better organizational grasp on how to price
         | services. They track the predicted revenue/costs compared to
         | the observed, and expect each team to have roadmap projects to
         | improve that ratio over time (or at least to keep the ratio the
         | same as they drive down prices). When I was there, Google has
         | not such process for tracking their costs. Engineering teams
         | had much less understanding of their costs as well. I never
         | worked on Azure, but I heard similar stories there to my
         | experience at GCP; that there was no institutional process for
         | reducing costs.
         | 
         | Building top down process to improve costs to enable price
         | drops is one of Amazon's core strengths. It is core to how they
         | run all their businesses.
        
         | pier25 wrote:
         | Maybe they want to focus on compute and start pushing users out
         | of storage.
         | 
         | I wonder if CF will be able to satisfy the storage demand once
         | they release R2.
        
           | staticassertion wrote:
           | That sounds like a horrible idea, if so. Storage is sticky.
           | You can migrate compute easily, it's databases that keep
           | people in your cloud.
        
             | pier25 wrote:
             | I don't know but for the past 2-3 years Google has been on
             | some crusade to reduce its storage usage/customers.
             | 
             | For me it started in 2020 when Google announced my Firebase
             | storage usage would go from maybe $20 per year to something
             | like $800 per year, for a single app. Apparently they had
             | forgotten to charge Firebase users for egress, for years.
             | 
             | But then also Gmail stopped adding more storage at some
             | point so I was forced to get a Google One subscription or
             | migrate 15 years of emails to some other service.
             | 
             | Etc.
             | 
             | I suspect Google has realized it's better to reduce its
             | storage customers and just keep the ones that are ready to
             | pay more, instead of expanding their storage capabilities
             | _ad infinitum_.
        
       | sklargh wrote:
       | Actually lol'd at "unlock more choice," - if it's truly a
       | commodity product we'd expect basically zero margin. Clearly
       | Azure, AWS and GCP are not zero margin, which implies
       | oligopolistic (does Oracle even count?) price coordination for
       | enterprise cloud. (Edited, forgot Azure)
        
         | dralley wrote:
         | >if it's truly a commodity product
         | 
         | Cloud is not a commodity product. Commodities are easily
         | interchangable. For the most part, a banana is a banana, a
         | pound of corn is a pound of corn, a ton of steel is a ton of
         | steel. There can be quality variations of course, but at any
         | given level of quality there are still multiple suppliers, and
         | the costs of switching between them are fairly low.
         | 
         | That is not true of the cloud. Every cloud is unique in their
         | own special snowflake ways, the APIs are often fairly
         | different, the switching costs are high and there is a small
         | number of suppliers.
        
           | immibis wrote:
           | They are _mostly_ interchangeable. They all store data; they
           | all run Linux VMs. Switching costs are high though.
           | 
           | It's surprising that vendors make their custom cloud features
           | (e.g. SQS) more expensive than running the same thing
           | yourself - because those have the _most_ vendor lock-in.
        
           | rodgerd wrote:
           | Cloud is like changing cars, if changing cars meant that a
           | Toyota had pedals and a steering wheel but a Mercedes had a
           | joystick and a throttle lever.
        
         | onlyrealcuzzo wrote:
         | MSFT is a much bigger player than Oracle.
        
           | [deleted]
        
           | sklargh wrote:
           | Oooof big miss. Fixed.
        
         | napoleon_thepig wrote:
         | While I agree that there's a lot of marketing speak here, I
         | have to note that:
         | 
         | 1) You wouldn't expect zero margin, you would expect normal
         | margin, that is, these companies should have around the same
         | margin as the average of the rest of the economy.
         | 
         | 2) Commodity markets don't have to be low margin, because a
         | commodity market with high market concentration will be a high
         | margin market.
        
           | lotsofpulp wrote:
           | What does market concentration mean?
        
             | meragrin_ wrote:
             | I pretty sure it refers to how the market share is spread
             | between the competitors in a market. In a market with low
             | concentration, you have say 20 competitors and no one has
             | more than 10% of the market. When there is high market
             | concentration, 3 of those 20 competitors might have 80% of
             | the market.
        
       | [deleted]
        
       | gnfargbl wrote:
       | A little surprise hidden away in here: it is currently possible
       | to exfiltrate data from a Cloud Storage bucket at standard tier
       | ($0.085+/GB) instead of premium tier network rates ($0.12+/GB).
       | This is achieved by making the bucket a backend for an external
       | HTTP(S) load balancer [1] ($18/month).
       | 
       | This announcement adds an additional $0.008+/GB for the cost of
       | outbound data moving through the load balancer, so effectively
       | that's a 9% increase on the standard tier bandwidth pricing.
       | 
       | [1] https://cloud.google.com/network-tiers/docs/overview
        
       | daenz wrote:
       | Now to make a decision: pay in engineering time to optimize your
       | engineering workflows to reduce cloud costs, or pay GCP instead?
        
       | pbiggar wrote:
       | My $10,000/month bill just went up by $4.41 from "List Price $
       | increase in monthly bill due to multi-region egress"
        
       | Havoc wrote:
       | This is in part why I like using cloud but only as very basic
       | building blocks. Else the lock-in is too intense
        
       | metadat wrote:
        
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