[HN Gopher] The next Google
       ___________________________________________________________________
        
       The next Google
        
       Author : dbrereton
       Score  : 313 points
       Date   : 2022-04-05 17:03 UTC (5 hours ago)
        
 (HTM) web link (dkb.io)
 (TXT) w3m dump (dkb.io)
        
       | Minor49er wrote:
       | > DuckDuckGo and Bing are not true alternatives - they're just
       | worse versions of Google.
       | 
       | I disagree. I use Bing for about half of my searching because
       | Google simply struggles with things like exact phrase matching in
       | many cases. Where Google falls off, Bing tends to succeed. Though
       | Bing also sometimes lags behind, where Google tends to do better,
       | hence my split usage.
        
         | spaniard89277 wrote:
         | Why not just use DDG as an interface?
        
           | Minor49er wrote:
           | DDG is basically just a wrapper around Bing. I'd rather just
           | use Bing directly
        
       | bob1029 wrote:
       | Some days I wonder what would stop me writing my own web crawler
       | and building my own damn search engine from scratch. I can't ever
       | come up with a hard reason it wouldnt work in 2022, other than
       | the dynamic javascript blogspam that may be more challenging to
       | trawl for meaningful content these days. Perhaps this is a win-
       | win: The shit I can't crawl I wouldnt want to read anyways.
       | 
       | Compete with google? Who gives a shit. I just want to be able to
       | hit a full text index that points back to URLs. I don't need
       | instant PhD-tier answers for life questions.
        
         | acatton wrote:
         | (Disclaimer: I work for a big company which makes a browser, an
         | OS for smartphones and a search engine. This is my own opinion,
         | and does not reflect my employer, and so on, and so on...)
         | 
         | > Some days I wonder what would stop me writing my own web
         | crawler and building my own damn search engine from scratch.
         | 
         | A few things:
         | 
         | * Storing the index. For example if I search for "Sushi",
         | google says there is 1.3 Billion results. That's already 19.3
         | GiB just to store the relationship between "sushi" and its
         | results. (If you use UUIDs) And you need to do that for most
         | words in the english dictionnary. And I'm assuming you're not
         | even storing what you crawl for debugging/re-indexing.
         | 
         | * Website admins might throttle you. For example, discourse --
         | a website which runs most discussion for Rust, Ocaml, and many
         | other projects -- blocked the bingbot at some point[1] due to
         | its crawling aggressivity. Cloudflare, which is the front-
         | facing caching service for almost half of the internet now, is
         | notoriously anti-crawling. (It will quickly display captchas)
         | 
         | * grep over the web will yield you bad results. (most of the
         | time) You want a search engine which at least groups words
         | semantically. If I search for horses, I'm usually also
         | interested in mares and ponies.
         | 
         | [1] https://meta.discourse.org/t/bingbot-is-no-longer-default-
         | th...
        
       | the_common_man wrote:
       | Let's be honest.. If it's any good, it gets bought by Google :-(
        
       | simoneau wrote:
       | I want to pay for researched, impartial answers to my questions.
       | Would someone build that, please?
        
         | potatoman22 wrote:
         | Have you considered JSTOR /s
        
       | yumraj wrote:
       | > The next Google can't just be an input box that spits out
       | links.
       | 
       | I have a fundamental disagreement with this. The best search
       | engine is still an input box that spits out links based on what
       | was typed. This allows the user to express what they're looking
       | for, their query, in most natural terms.
       | 
       | Everything else is secondary. At least for me..
        
       | Soupy wrote:
       | > The next Google can't just be an input box that spits out
       | links.
       | 
       | Hard disagree. I spent years of my life working on a "new way to
       | search" (Graph Search at Facebook, ~2012) and the biggest
       | takeaways for me from all of that time is:
       | 
       | 1) people don't want to learn a new way to search, and they don't
       | want to learn new tools, filters, lenses, whatever you want to
       | call it. it must be a keyword-search based input because Google
       | has trained billions to search (and to think) this way for 20+
       | years now. imo the next google shouldn't fight this behavior, but
       | rather adopt it as part of the core strategy
       | 
       | 2) ownership of the "search intent entrypoint" is key. people
       | generally don't care what they are using to search, as long as
       | it's easy and fast to use and actually works. google understands
       | this and makes it almost impossible to bypass searching with
       | google if you're on an Android phone. All of these alternative
       | search engines have a huge barrier to entry not only on the
       | technology and data side, but mainly on the entrypoint side. They
       | can't reasonably expect hundreds of millions of the people to go
       | through and manually update their default search engine on all of
       | their devices. What about when I go to use Google Assistant?
       | Google maps? All entrypoints that Google has used to lock up
       | search intent. It's brilliant. I believe there are moves still
       | available for a future Google assailant to overcome these
       | barriers, but I haven't seen many that have directly touched on
       | this point yet. new technical shifts may open up new entrypoints
       | here (VR/AR?)
       | 
       | 3) the search engine that has the lowest time between [query] ->
       | [answer] for a user wins. any search engine that adds additional
       | cruft through forcing more clicks, usage of advanced tooling
       | (filters, lenses, etc), visualizations, etc will lose out because
       | they are getting farther and farther from the core problem a user
       | has - "find me x". this is the thing that is driving the
       | hero/knowledge units on Google, further cementing their
       | leadership
       | 
       | 4) the one brightspot - verticalized search intent is a huge area
       | of untapped potential in the search arena. Google is great at
       | general search (and honestly also at a huge number of verticals
       | that it's developed over time), but there are many verticals that
       | google honestly sucks at. I do believe there is a potential
       | entrypoint here for a "new google" if they can take on a
       | vertical-by-vertical expansion strategy. Owning the intent
       | entrypoint would still be as important as ever, but this play
       | would look a lot like the early Yelp vertical expansion strategy
       | from the early 2000s. It's anybody's guess what the actual right
       | starting vertical and entrypoint match is though
       | 
       | tl;dr Google won't go down easy, and a Google killer may actually
       | look incredibly similar to Google in it's end-state
        
       | focom wrote:
       | > DuckDuckGo and Bing are not true alternatives - they're just
       | worse versions of Google.
       | 
       | Glad to disagree, DuckDuckGo is good enough if not great.
        
         | desiarnezjr wrote:
         | Almost. Annoying are things like geographic context in results
         | that are terrible (for me) but it's more adapting queries.
         | 
         | It's sad what today's web has become. Each year you see it
         | degrade and there's no real fix I'm afraid.
        
         | u2077 wrote:
         | > Glad to disagree, DuckDuckGo is good enough if not great.
         | 
         | For anything that isn't the least bit obscure or technical.
         | (Same with just about every search engine)
         | 
         | IIRC, someone on hn said that search engines are only good for
         | things you _already_ know are there, not for finding new
         | information or different perspectives.
        
         | spaniard89277 wrote:
         | I use it as daily driver and I wouldn't say DDG is great, but
         | it's good enough definitely. I rarely use !g, like <5% of the
         | time I search for stuff.
         | 
         | And I use it in two languages. Not bad.
         | 
         | For other results I find myself reaching to a bookmarked searx
         | instance. I thought it just agreggates results but somehow it
         | gives me different stuff.
         | 
         | And you also get magnet links :)
        
       | abhinavsharma wrote:
       | The problem with trying to replace Google is that you have to..
       | 1. Do (nearly) everything Google does as well as them AND 2. fix
       | Google's weak spots (usually in subjective queries) AND 3. offer
       | something new and exciting.
       | 
       | It's hard to do (1) well given Google's data moat and how good
       | that makes them at head queries. It's rare that people stick with
       | one of these alternatives because they struggle to be as good in
       | the majority of simple queries.
       | 
       | We built a few such search engines before choosing a different
       | route -- we made something that augments Google (or Amazon, or
       | whatever other search engine you use) and improves it in areas
       | that it's weak in.
       | 
       | I posted our thoughts on this a few weeks ago on HN that
       | generated some discussion as well --
       | http://abhinavsharma.com/blog/google-alternatives
       | https://news.ycombinator.com/item?id=30725933
       | 
       | The apps we built are a mobile browser extension for iOS and a
       | desktop browser extension
       | 
       | https://apps.apple.com/us/app/hyperweb/id1581824571
       | https://chrome.google.com/webstore/detail/hypersearch/feojag...
       | 
       | It's one approach, but we're trying to be more non zero-sum about
       | it, and consider that the search engine doesn't have to be
       | replaced 1:1 with a better search engine.
        
       | [deleted]
        
       | swethmandava wrote:
       | I might be biased but I see myself depending on trusted sources -
       | no SEO links, no spam! I want yelp for restaurants, stackoverflow
       | for coding questions, reddit for opinions or allrecipes for
       | recipes.
       | 
       | So I love you.com - it has an app for everything!
        
       | kristianpaul wrote:
       | Developing search engines and personal assistants are the way to
       | go. Too much information these days to digest , what a better job
       | for a computer that helps us with the literacy aspects of it.
        
       | KindAndFriendly wrote:
       | "The next Google can't just be an input box that spits out links"
       | 
       | I think one strong contributing factor to Google's success is its
       | simplicity. All the listed competitors add a lot of complexity
       | imho. While all the customization buttons, knobs, lenses, meta
       | crawling, code generation features etc might add some value for
       | the advanced and technically skilled user, it provides rather
       | little value for the average user who just wants to look up a
       | cooking recipe.
       | 
       | So maybe when searching for "the next Google" the interesting
       | question is not "what search features can be added", but "how can
       | search even be simpler than using Google".
        
         | darinf wrote:
         | Actually, just taking the ads out of the experience can make
         | for a simpler and better search experience. I think the google
         | founders knew this too (https://www.reddit.com/r/degoogle/comme
         | nts/rzr2n3/the_founde...). They just couldn't hold back the
         | avalanche of revenue that search ads yields.
         | 
         | I work for Neeva, and this is a big part of why I left Google
         | to join Neeva. There has to be a better experience, and it
         | doesn't start from another business that works just like
         | Google. It has to be a different kind of business. Neeva does
         | not make money from showing you ads, so it can provide a
         | different search experience... a simpler search experience,
         | like the original google even, but it can go further...
         | 
         | With the Neeva app for example as you start typing in the URL
         | bar, it will take your input as search suggestions (just as any
         | other browser + search engine would) but instead of just
         | showing you completed search suggestion, Neeva will show you
         | the results from running those searches inline. The idea being
         | that maybe those results will be helpful to you and make it so
         | you don't even need to go to the search results page. You can
         | just take the result right there from the URL bar suggestions
         | drop down. Saves you time. Simpler.
         | 
         | Stuff like that. There's a swim lane of innovation and ideas on
         | how searching and browsing can be better that is just really
         | hard for Google to build, even though many of these ideas are
         | thought of inside the walls of Google. They just can't ship
         | them if they are stuck being beholden to their search ads
         | model.
         | 
         | Another great example... ever wonder why Google isn't working
         | to make it so Chrome doesn't have a million tabs at the top of
         | your browser? It gets to the point where it is hard to get back
         | to what you were doing. Me, I just end up closing the tabs,
         | declaring tab bankruptcy. Google is okay with that because it
         | means I have to search again. The Chrome team wants to fix this
         | but it is hard to do so as it would result in people searching
         | less often!
         | 
         | Again, just means there is opportunity for a simpler better
         | experience to be had and Google won't be the ones creating it.
        
           | twobitshifter wrote:
           | To be fair to Google, they do have the I'm feeling lucky
           | button, which will take you directly to Amazon (example from
           | the article) rather than showing you links.
        
             | darinf wrote:
             | Exactly. Notice how "I'm feeling lucky" is only on the home
             | page and not part of the search experience when using
             | Chrome or any modern browser where you search from the URL
             | bar? Wonder if that is intention? Not a wonder at all.
             | 
             | The "I'm feeling lucky" button would never be added to
             | Google if it didn't already exist. It was grandfathered in.
        
         | u2077 wrote:
         | I think they each capture different markets. Google is simple
         | _because_ for most people it is "good enough". Google isn't
         | going to spend a ton of time developing new features for the
         | (large) minority that find it inadequate.
         | 
         | Google also has a few good things going for them:
         | 
         | - it's the _standard_ when it comes to search and is setup by
         | default on just about every platform
         | 
         | - People use the brand name itself when talking about looking
         | stuff up (no one says "just duck it")
         | 
         | - They control the ad market, the standards for what a
         | "optimized" site is, _and_ the web standards themselves.
        
       | beamatronic wrote:
       | No search engine has tried to address the issue of the user's
       | context for the search.
       | 
       | - does my current location matter for the search?
       | 
       | - am I trying to spend money (shopping), or trying to get
       | information (facts)?
        
         | [deleted]
        
         | sanxiyn wrote:
         | You can configure Kagi to disable location based customization,
         | which can be a big improvement indeed.
        
         | spaniard89277 wrote:
         | These are variables taken into account by Google AFAIK.
        
           | sanxiyn wrote:
           | How do I disable location based customization for Google?
        
           | beamatronic wrote:
           | The user does not get a choice
        
       | taosx wrote:
       | I too like many others feel that Google results have gone really
       | bad in the last year which may be partially due to web pollution
       | but the main issue is that I feel like google's search totally
       | ignores my requests, a lot of times it even ignores exact matches
       | using quotes.
       | 
       | If only we could get some sql-like powers in that simple input
       | box. Maybe I'm not their target audience...who knows.
        
       | darinf wrote:
       | Happy to answer any questions you all might have about Neeva. I
       | left Google to join Neeva about a year ago. Got inspired by the
       | opportunity to make a better product. AMA :)
        
       | relaunched wrote:
       | nerds like nerd knobs... not sure customization has a mass market
       | appeal. I also fundamentally disagree with the sentiment that the
       | general public cares about privacy... though nerds do.
       | 
       | Good luck!
        
       | Shadonototra wrote:
       | google is not just search anymore, why stuck with a title that
       | pretends we are living in 2004?
        
       | db1234 wrote:
       | The problem with so many customization options is that it creates
       | friction to users. We need something that just works out of the
       | box. Just like Google did when it launched.
        
       | antishatter wrote:
       | I find ddg is an improvement on google because it's more like
       | google 10 years ago plus a quick !g tosses it back to google for
       | the occasional topic google does better.
        
       | lcnmrn wrote:
       | The next Google should be powered by AI/ML algorithms to go
       | around SEO tricks. If lots of people pick a result from page 16
       | that result should be on the front page.
        
       | sanxiyn wrote:
       | I mostly replaced my use of Google Scholar with Elicit. You ask
       | questions, and Elicit gives answers, with citations. Elicit is
       | powered by GPT-3 and it is amazing. Go try it.
       | 
       | https://elicit.org/
        
         | mahmutc wrote:
         | We cant even search without account.
        
       | [deleted]
        
       | hedora wrote:
       | The next google is to google as Craigslist is to classified ads.
       | 
       | Google is ripe for disintermediation by a competitor that doesn't
       | siphon cash off search to subsidize other things.
       | 
       | Now, all we need is a technology shift that erodes their moat.
        
       | JSONderulo wrote:
       | "DuckDuckGo and Bing are not true alternatives - they're just
       | worse versions of Google."
       | 
       | "The next Google can't just be an input box that spits out links.
       | We need new thinking to create something much better than what
       | came before."
       | 
       | Could not agree more.
       | 
       | Great roundup of some exciting search alternatives. Thanks for
       | sharing.
        
       | spaetzleesser wrote:
       | The next Google should have less AI and be more deterministic. At
       | least it should have a mode where it searches exactly what I
       | specify instead of searching what it thinks I want. Also give me
       | options to filter out certain domains. Again, let me tell the
       | search engine what I want instead of the engine telling me what I
       | may want.
       | 
       | I feel a lot of modern software is becoming very authoritarian.
       | "We know better than you what you need".
        
         | kivlad wrote:
         | Google used to let you block domains a long time ago. I'm not
         | sure why that was removed, but I have a feeling it had
         | something to do with giving the expectation that you can block
         | ads from a specific domain.
        
         | sanxiyn wrote:
         | Kagi can filter domains. Do try it.
        
       | umvi wrote:
       | > For this new generation, privacy is necessary, and invasive ads
       | are not an option
       | 
       | Ok, so how does the new generation pay for itself? I couldn't
       | find that anywhere in the article.
        
       | einpoklum wrote:
       | > DuckDuckGo and Bing are not true alternatives - they're just
       | worse versions of Google.
       | 
       | Bing - maybe. DDG - it used to be much more of an alternative,
       | now a little less, with their decision to actively censor their
       | content. Still, they - supposedly - don't collect and store
       | information about you. That's the sense in which they're an
       | alternative. And in Google, there is massive, manipulation of
       | results with all sort of commercial biases. In DDG we don't know
       | that that is the case.
       | 
       | > For this new generation, privacy is necessary, and invasive ads
       | are not an option.
       | 
       | Hmm. I notice they didn't didn't say search results manipulation
       | is not an option.
       | 
       | > Why should everyone have the same search experience?
       | 
       | As far as search results are concerned - so that you don't get to
       | play games with what's more and less visible on the Internet? For
       | the sake of fairness?
       | 
       | > We all have our own preferences about how things should look
       | and work.
       | 
       | Oh, so you want to _flaunt_ how you'll manipulate people's search
       | results to fit your interests? I'm sorry, I mean "the default
       | preferences"?
        
       | uhtred wrote:
       | How is DuckDuckGo a worse version of Google?
       | 
       | I get less ads, more privacy, and pretty much the same or better
       | results. Plus I can use my down arrows to traverse the results
       | list!
        
       | MuffinFlavored wrote:
       | I don't think displaying data in different fashions is enough to
       | come even remotely close to dethroning Google. It's their data,
       | how much of it they have, and the algorithm that sits in between
       | the search input box and the delivering you results that makes
       | them the best.
        
       | advael wrote:
       | You lost me at "Duckduckgo is a worse version of google"
       | 
       | Privacy aside, I find the results much more helpful on average
       | these days, and weeding past sponsored links is enough of a
       | hassle within google search results to consider it a UX QOL
       | downgrade
        
       | xmly wrote:
       | So kagi is still returning bunch of links, right?
        
       | alphabetting wrote:
       | In my view Google could possibly be the next Google. They're
       | leading in AI right now and if they can get the magic we've seen
       | in some of their papers into products like Search or Google
       | Assistant it would be major moment.
        
         | MockObject wrote:
         | People aren't complaining about Google because of a lack of AI,
         | but because of product decisions they're intentionally making,
         | presumably that increase their profits, but many of us would be
         | overjoyed if they simply rolled back to their 2012 algorithm.
        
           | tdrgabi wrote:
           | 2012 algorithm with today's advanced seo and spam won't give
           | you good results.
           | 
           | Nobody uses yahoo search today...
        
         | JKCalhoun wrote:
         | Minus ads.
        
         | xiphias2 wrote:
         | Pathways was the first time when Google got to a level where
         | they could collapse multiple searches into one. They needed
         | working chain-of-thought prompting to make deep learning useful
         | for researching solutions for problems.
        
       | Imnimo wrote:
       | >But right after that, we're greeted by an "Interesting Finds"
       | section, which has a fun blog post by Derek Sivers, an article
       | filled with stories of Steve Jobs in Japan, and some other cool
       | things you can't find on Google.
       | 
       | You can definitely find these on Google.
        
       | superasn wrote:
       | Google can be the next Google if they just stopped being evil for
       | a second:
       | 
       | 1. Let me ban domains like pinterest, quora, stackoverflow
       | clones, stock image sites, etc without requiring a chrome
       | extension.
       | 
       | 2. Do what I ask it to do. Don't be too smart. Bring back the
       | plus sign, minus sign, double quotes, tilde which have been
       | deprecated over these years and stop polluting the results with
       | what it thinks I want.
       | 
       | 3. A new feature where I can search inside the top 100 search
       | results. Where I can narrow down the search results using
       | additional filters like I do on amazon searching for products. So
       | i can say "5000mah -clickbank" in the top-100 search results to
       | weed out spam and narrow my search accurately.
        
         | ryandrake wrote:
         | 4. How about an image search that... actually returns the URL
         | of the raw image?
         | 
         | Here's a dead simple use case that is just unnecessarily
         | frustrating. As a user, I want a high res picture of a buffalo.
         | So:
         | 
         | a. I do an image search for "buffalo" and the results page
         | contains thumbnails of buffalos.
         | 
         | b. I click the first result, it's tagged with
         | "nationalgeographic.com" so it's probably gonna be good.
         | Instead of the image, I get another page, but with a slightly
         | bigger picture than a thumbnail. When you over over it, it says
         | "3,072 x 3,072" but the image itself is clearly not that
         | resolution.
         | 
         | c. So I click that image, and it opens a new goddamn tab of
         | nationalgeographic.com's web site, with another picture, still
         | not the promised 3,072 x 3,072! WTF!? When I try scrolling down
         | to look for the raw image somewhere I'm hit with an E-mail
         | signup-wall. Good grief!
         | 
         | d. Little did I know, if at step b. I instead _right-clicked_
         | on the image and selected  "Open Image in a new tab", I'd have
         | gotten the image I was looking for. Thanks, Google, for hiding
         | the 99.9% use case that people want to do.
         | 
         | The actual user experience _should_ have been:
         | 
         | a. I do an image search for "buffalo" and the results page
         | contains thumbnails of buffalos next to clickable .jpg links.
         | The End.
        
           | vikingerik wrote:
           | For step d, why is that Google's fault? Your browser already
           | has a means to view an individual image, why should Google
           | reimplement something that a right-click can just already do?
        
           | lupire wrote:
           | Yes, everyone likes content better when they don't have to
           | pay for it, all else equal. But content IP owners don't want
           | to make content for free.
        
             | Nextgrid wrote:
             | They are welcome to disallow the Googlebot in their
             | robots.txt.
        
             | airstrike wrote:
             | Well, in the age of "creators" I'm sure there are countless
             | of people who would be willing to post pictures of buffalo
             | "for free" if they believed they had a chance of having
             | their work actually make it to the top of the search
             | results
        
           | arecurrence wrote:
           | Alas, Getty sued that experience into oblivion
           | https://arstechnica.com/gadgets/2018/02/internet-rages-
           | after...
        
             | Nextgrid wrote:
             | Why couldn't they litigate it? As far as I know it wasn't a
             | court decision but a settlement, which means no legal
             | precedent has been set and it wasn't determined whether
             | their original behavior was actually illegal.
        
             | LordDragonfang wrote:
             | It's amazing to me that Pinterest hasn't been sued for
             | this, despite having much more blatant examples of
             | copyright infringement that don't link back to the source.
        
             | ryandrake wrote:
             | Wow, I forgot about that--you're right. I guess I should
             | rant at the lawyers instead. Thanks for the reminder!
        
           | superasn wrote:
           | You can thank Getty images(1) for that :/ I personally think
           | Getty and most stock image results are pure spam and google
           | should have just ditched them altogether and kept the
           | original search. Now google image search is also shit and
           | full of stock photo spam:
           | 
           | (1) https://9to5google.com/2018/02/09/google-images-features-
           | get...
        
           | sam0x17 wrote:
           | There is actually a chrome extension that brings it back
        
         | annexrichmond wrote:
         | Maybe they can include these features in a premium service, and
         | call it... Google+?
        
           | superasn wrote:
           | I know your comment is tongue-in-cheek but I happily pay for
           | Youtube premium and it's truly an amazing experience compared
           | to the ad-ridden non-usable free Youtube. If Google created a
           | similar Google premium where it had such features and no
           | pesky ads I'd pay for it in a heartbeat.
        
             | cpill wrote:
             | yeah, but then your just encouraging them to make the free
             | version a bad as is acceptable, like YouTube, and
             | possibility create classes like on commercial airlines. you
             | want the world divided into classes?
        
               | DocTomoe wrote:
               | We already have classes, and some people do pay premium
               | for better service and quality happily.
               | 
               | A world without that choice, where everyone's experience
               | is equally bad ... how sad that would be. Just ask your
               | average east-European soviet-era survivor.
        
               | airstrike wrote:
               | The world is already divided between "free" and "paid",
               | so I'm not sure what you're getting at here
        
             | joering2 wrote:
             | I'm about to do this as well. Must be amazing experience.
             | First when I stareted youtube on my FireStick it was one
             | commercial 5 seconds. Then 2 comms 5 sec. Then 2 each 1:30
             | seconds, but I can "skip ads" after 5 sec. Now its 2,
             | sometimes 3, each 2:50 (I seen ad for some Christian church
             | had 28 minutes!) and sometimes no "skip ads" button. The
             | YT+ cost $18 per month... alot, until you realize huge
             | freedom of not wasting 15 to 30 minutes a day when you want
             | to do some research and watch some science-focused videos.
        
             | booi wrote:
             | Me too. and Youtube premium is insanely expensive for what
             | it is.
        
             | lupire wrote:
             | Google already did it, and killed it.
             | 
             | https://en.m.wikipedia.org/wiki/Google_Contributor
        
         | gigaflop wrote:
         | An easy way to personally blacklist (and a bare minimum on/off
         | switch if you need to toggle it) would make me so damn happy.
         | 
         | Why should I be forced to look at a page full of purple links
         | when searching for some specific programming topic? It feels
         | like there's a bunch of potentially-fake developer blogs that
         | copy/paste from Azure documentation, without adding anything
         | novel.
        
       | xmly wrote:
       | So Kaji is still returning a bunch of links, right?
        
       | taxonomyman wrote:
       | Likely not the next Google but wanted to share:
       | https://sanction.millionshort.com
       | 
       | SANCTION is an experimental search engine powered by the popular
       | experimental search engine Million Short - an experiment within
       | an experiment. (This is alpha and buggy!) With SANCTION you can
       | choose to remove results from any Country you wish, for whatever
       | reason.
       | 
       | Result removal is based on both the ccTLD and geographic location
       | of where the page is hosted (a 1st degree connection). We have
       | also provided the ability to remove results based on the ccTLD
       | and location the scripts a particular page includes via script
       | tags (a 2nd degree connection).
        
       | davidkunz wrote:
       | > The next Google can't just be an input box that spits out
       | links.
       | 
       | An input box that spits out links is _exactly_ what I want.
        
         | luckydata wrote:
         | I would prefer it returned "knowledge" instead of links but I
         | hear you. Still, I think the fundamental flaw of all of this
         | including Google is everyone looks for info in documents, while
         | what you really need is a queryable knowledge graph where
         | documents are linked to. Google made a half assed attempt at it
         | but never took off, I'm looking forward to what that space
         | could look like in the future.
        
         | dvirsky wrote:
         | Also, most of these examples in the articles are input boxes
         | that spit out links :/
        
         | educaysean wrote:
         | Your answer reminded me of the Ford quote: "If I had asked
         | people what they wanted, they would have said faster horses."
         | 
         | I don't mean that in a derogatory sense, I just strongly
         | believe that in 20 years we'll look back at our Googling years
         | and wonder how we managed to find anything at all. Who know
         | what the next pattern of information retrieval will be, but I
         | personally think it'll be an even bigger jump than the jump
         | from reference desks and encyclopedias to Google.
         | 
         | Edit: okay, maybe not 20 years. Decades, perhaps.
        
           | amelius wrote:
           | Faster horses could have been better for the planet than
           | cars.
           | 
           | https://horses.extension.org/what-is-the-carbon-footprint-
           | of...
           | 
           | > The digestive process of horses produces far less methane
           | than the digestive system of cattle and sheep. (...)
        
         | Jyaif wrote:
         | You want the information that you'll eventually get from
         | visiting links, not the links themselves.
         | 
         | In fact often you don't even want the information, you just
         | want to solve a problem. I don't know about you, but I don't
         | like learning all about air conditioners and spending time
         | finding the product available in my area with the highest
         | quality/price ratio that fits into my budget. I just want the
         | best air conditioner for me.
        
           | skt5 wrote:
           | To go a step further - you probably don't even care about
           | having the best air conditioner. You probably just want to
           | reliably feel cool when it's hot at a reasonable cost.
        
           | akvadrako wrote:
           | There is no way you can trust an info box to give you that
           | information.
           | 
           | Providing links is the only thing that scales, since you can
           | delegate the aggregation work to specialists and you van
           | verify the source.
        
             | JKCalhoun wrote:
             | Never mind the creators of those sites. Do they really want
             | the Reader's Digest version of their pages scraped and
             | presented to a user without getting the click?
        
               | convolvatron wrote:
               | clicks == value is a big structural failure in the
               | current web
        
           | MockObject wrote:
           | Folks have been working on answer engines since Ask Jeeves,
           | but none has surpassed the utility of a good search engine.
        
         | sanxiyn wrote:
         | I'd prefer answers to links.
        
         | ezekg wrote:
         | Exactly. Give me relevant links to my term, with no SEO spam.
         | Don't correct my term, especially when I'm searching verbatim
         | (which I almost always want). It'd also be nice to be able to
         | downvote certain results.
        
           | egeozcan wrote:
           | > Give me relevant links to my term, with no SEO spam
           | 
           | I think achieving this would be worth billions, at least?
           | 
           | We really tend to underestimate the amount of spam on the
           | internet.
           | 
           | Google does badly here: it overcorrects and you get only
           | super safe results. Yandex? Unless you get lucky, lots of
           | spam.
        
             | np- wrote:
             | The problem is that for every $1 someone is willing to
             | spend to not have spammy results, a spammer is willing to
             | pay $10 for you to see it anyway. And the more
             | "trustworthy" a platform grows, then the going price for
             | manipulating it will keep rising until they hire the right
             | MBA who decides to squander the company's reputation for a
             | quick buck. Seems to be a recurring theme at least.
        
             | wormer wrote:
             | I think it would probably be worthless. SEO means money
             | spent to the search engine company, and why improve UX when
             | you could buy your seventh super yacht?
        
               | ezekg wrote:
               | Not every search engine needs to be an ads company,
               | though.
               | 
               | I'd pay /mo for a good one. Why not? Currently trying
               | Kagi.
        
             | Nextgrid wrote:
             | Making spam unprofitable would be a good first step. Rather
             | than trying to detect whether something is spam or not,
             | just target how spam sites are funded: ads, analytics,
             | affiliate links, etc and use those as a negative ranking
             | signal.
             | 
             | You'll still get spam if that's all that matches your
             | query, but now all it takes is for someone to make a page
             | matching the query without the aforementioned items to
             | outrank the spam results. You wouldn't need to append
             | "site:reddit.com" to your queries because the (mostly) non-
             | commercial Reddit results would automatically outrank all
             | the blogspam and listicles.
             | 
             | If ads were downranked it would make a lot of
             | spam/clickbait/listicles unprofitable overnight as they'd
             | rank low enough that the costs of creating & maintaining
             | the spam site/content would outgrow the returns from ad
             | impressions.
        
               | xtracto wrote:
               | > Making spam unprofitable would be a good first step.
               | Rather than trying to detect whether something is spam or
               | not, just target how spam sites are funded: ads,
               | analytics, affiliate links, etc and use those as a
               | negative ranking signal.
               | 
               | This would be a really interesting experiment: A search
               | engine that ranks websites by the amount of Ads and other
               | spam that they contain.
        
               | usui wrote:
               | Kagi is experimenting with this already. It's one of the
               | options to filter trackers in the page.
        
             | bsparker wrote:
             | This is one of the reasons I love working for You.com.
             | 
             | SEO is killing Google and it needs to be addressed before
             | it kills the internet. Having the opportunity to build an
             | app that solves a search, instead of perpetuating a spam
             | system, has been really rewarding... and we're just getting
             | started.
        
               | ezekg wrote:
               | It's crazy how quickly I got quality results for "java
               | ed25519 bouncy castle" on both You and Kagi. I literally
               | spent all day on Monday using Goog and DDG trying to find
               | implementation examples of Ed25519 and AES-256-GCM in
               | Java, trying every variation of keyword, verbatim quotes,
               | and site scope I could think of, and ended up using GH
               | gist search instead to find what I was looking for. The
               | results on Goog/DDG were literally all SEO spam sites
               | copying content from SO or the Bouncy Castle docs that I
               | had already read.
               | 
               | I've been trying out Kagi as my default search engine,
               | but will give You a try next.
        
             | sanxiyn wrote:
             | I still get lots of spam on Google. Maybe it's better for
             | English? I mostly search in Korean.
        
       | MichaelMoser123 wrote:
       | A lot of the snooping does have an actual role with search - they
       | need to guess the intended domain of the query [1]
       | 
       | Welcome to my side project, a better organized directory of
       | domain specific search engines, based on duckduckgo !bang
       | operators
       | https://github.com/MoserMichael/duckduckbang/blob/master/REA...
       | 
       | The project also adds some explanation on the role of each search
       | engine, also the page has been auto translated into several
       | languages.
       | 
       | Ideally this directory/thesaurus should help you to find a domain
       | specific search engine, without the need of snooping on the part
       | of the search engine.
       | 
       | [1] of course they also need the snooping for targeted
       | advertising, but that's a different story!
        
       | qeternity wrote:
       | > Everybody has different preferences of how they want a search
       | engine to look and feel.
       | 
       | This sounds like it was written by the infamous Dropbox
       | commenter.
       | 
       | No, most people have never given a single thought to this.
        
         | masturbayeser wrote:
        
           | peoplefromibiza wrote:
           | putting aside the (idiotic) negative framing of third-world
           | countries, that are called developing countries nowadays
           | anyway, they also represent 3/4 of the World's population.
           | 
           | Doesn't seem so bad as a market.
        
           | kyrra wrote:
           | By what data?
           | 
           | https://gs.statcounter.com/os-market-share/mobile/united-
           | sta...
           | 
           | Android is 42% of the US market.
        
             | IshKebab wrote:
             | And 69% in third world Europe.
        
         | GoatOfAplomb wrote:
         | Agreed, but I think there's probably a profitable business to
         | be made out of 1% of Google Search's users.
        
           | IshKebab wrote:
           | Maybe it should be titled "The Next Bing"!
        
           | qeternity wrote:
           | I think you're still off by an order or magnitude (or two).
           | 
           | It might plenty to create a nice business, but a bit absurd
           | to call it the next Google.
        
             | joering2 wrote:
             | I'm longing for categorized YouTube site... When doing home
             | project I can navigate with tabs: home -> security ->
             | outside cam installation -> softfit mounted -> how to strip
             | softfit / how to run cable / how to drill and patch cables
             | hole etc.
             | 
             | Could be Wikipedia-style cultivated if enough people know
             | and care.
        
         | twobitshifter wrote:
         | Even if it's not everyone or most people, you can still segment
         | the market into power-users and others.
        
         | Nextgrid wrote:
         | > No, most people have never given a single thought to this.
         | 
         | Probably because they're stuck in a local maximum with no idea
         | how much better it can be. They may not even be aware that
         | there are sites out there that have quality non-commercial
         | content if all they've been given for the last decade is spam
         | to the point where spam has been normalized.
        
       | dogleash wrote:
       | > We need new thinking to create something much better than what
       | came before. In the last few years, different groups of people
       | came to the same conclusion, and started working on the next
       | generation of [foo]. For this new generation, [bar] is necessary,
       | and [baz] are not an option. But that's where the commonalities
       | end. Beyond that, they've all [zoz] in very different directions.
       | 
       | This pitch voice makes me want to gouge my fucking eyes out.
        
       | gotostatement wrote:
       | > Everybody has different preferences of how they want a search
       | engine to look and feel.
       | 
       | I will never ever ever ever spend time going into the settings of
       | a search engine to customize my search experience. Not when
       | Google does a good enough job for most of my tasks.
        
       | [deleted]
        
       | codemk8 wrote:
       | This reminds me of the user interface for pied piper's
       | compression algorithm
       | 
       | https://images.app.goo.gl/G1K7J8gZ135x98mz7
        
       | johndfsgdgdfg wrote:
       | I think the replacement of Google can't come sooner. Google
       | invades our privacy and keeps users hostages for more money.
       | Thanks to HN I am aware now how bad Google is. I always recommend
       | people to switch to Amazon, Apple or MS. Google is EVIL.
        
       | cmarschner wrote:
       | People don't understand that Google is in a game of user data:
       | you can only win this game if you have the largest market share,
       | plus a plethora of additional data sources like ads. Microsoft
       | invested 10s of billions into bing to get to the level it is at.
       | But more clicks and user behavior data means you would win
       | against bing.
       | 
       | The only company that could theoretically build a web search
       | engine due to the amount of data they have is Meta.
       | 
       | Search is one of the biggest moats ever built.
        
       | mikehollinger wrote:
       | There's an opportunity for helping with enterprise data. There's:
       | 
       | - Files (Box/DropBox/Google Drive/SharePoint)
       | 
       | - Static(ish) Pages (Wikis/internal CMS's/Actual websites hosted
       | on some random nginx/apache)
       | 
       | - Web Apps (eg Internal Learning Platforms or helper HR apps or
       | whatever)
       | 
       | - Chat (Slack/Discord/Teams/??)
       | 
       | - Email
       | 
       | - Files stored on my actual laptop
       | 
       | - Source Control (eg GitHub/GitLab/whatever ... which have their
       | own wikis/pages/content)
       | 
       | Is it just me? Anyone else feel like finding something across the
       | above mediums is difficult?
        
         | ktsayed wrote:
         | I agree 100% but for corporate usecases many would be slightly
         | uncomfortable giving Google (or a competitor) access to all of
         | those to search though
        
         | sanxiyn wrote:
         | Remember Google Desktop? I want Google Desktop back. (Google
         | Desktop was discontinued in 2011.)
        
           | mikehollinger wrote:
           | I do too!
        
           | SV_BubbleTime wrote:
           | I want Google 2011 back.
        
       | calbruin wrote:
        
       | throw8383833jj wrote:
       | My problem with google is that it often tries to figure out my
       | search intent and then return results accordingly. the attempt
       | might be commendable but for many types of searches they fail
       | miserably. when they misread my search intent, the results are
       | completely awful.
       | 
       | and to make matters worse, 95% or more of the web isn't even
       | being shown to users and so I keep getting the same stupid search
       | results: which is fine for many cases but not all cases.
       | sometimes I need more than just another post by NBC.
       | 
       | I will say, google search is very good at technical searches,
       | that's for sure. But, for example, they totally suck if you're
       | looking information or doing research on financial matters or
       | economics.
        
       | donnoit wrote:
       | Nitpicking here.. but the title and article are presumptuous are
       | out-of-touch in 2022. Google is primarily an advertising company.
       | Gmail, YouTube, Android, Mobile Apps, Google Home, Maps, devices,
       | Search App all synergistically funnel users towards advertisers.
       | G-Cloud and G-Pay may be among the few exceptions to that but
       | also constitute Google. Point being: you cannot be the Next
       | Google by building a better search engine, just like you can't be
       | the Next Microsoft by building an email system better than
       | Outlook or a desktop OS better than Windows.
        
       | bambax wrote:
       | Most of these features have been tried, and abandoned, by Google
       | itself. It's possible Google stopped doing them because they hurt
       | its ad business, but it's also possible (and likely) they
       | confused users or were difficult to maintain and not actually
       | used. (What's a "non-commercial website"? And what happens when
       | it suddenly becomes commercial? And when there are millions of
       | them? etc.)
       | 
       | I predict that in 10 years Google Search will still be dominant,
       | and we'll still be complaining about it.
        
       | api wrote:
       | I now use Kagi as my default and will definitely pay for it.
        
         | kegi wrote:
         | sorry for you :P
        
       | asciimov wrote:
       | The older I get the less I want to waste time on customizing
       | things.
        
       | calbruin wrote:
        
       | logicx18 wrote:
       | I've been using you.com for a couple of months now and I think it
       | has a lot of potential for one reason: choice. You can choose to
       | be in private mode where they don't track you or you can choose
       | to see some sites higher than others. Feels more customizable and
       | the layout feels new
        
         | code2life wrote:
         | I love you.com mobile app, just saw that they made a layout
         | update, really cool
        
       | boomer918 wrote:
       | These solutions don't answer any of the fundamental problems with
       | Google:
       | 
       | - who pays for the service (ads? users pay? Average user will
       | never use a paid service if a free one is available)
       | 
       | - how to resist attacks against the algorithm (Google has been
       | fighting spam for decades)
       | 
       | - how to personalize without invading privacy, e.g. Google had an
       | option to search through your email in Google search...it's gone
       | now, I wonder why?
        
         | RcouF1uZ4gsC wrote:
         | > - who pays for the service (ads? users pay? Average user will
         | never use a paid service if a free one is available) - how to
         | resist attacks against the algorithm (Google has been fighting
         | spam for decades)
         | 
         | The solution for o both of these might actually be a paid
         | service. If you have a paid service, there is a possibility of
         | it being profitable with much fewer users. As an example, let's
         | say you have 1,000,000 users at $10/month, that is a
         | $10,000,000/month which might be enough to run the service and
         | provide a comfortable profit.
         | 
         | With regards to the spam issue, the fact that you have a small
         | user base would be to your advantage. Because there are so many
         | Google users, it is in websites' economic interests to spend
         | money to try to game the algorithms. With much fewer users,
         | your paid search users may not be worth it for the sites to
         | spend money trying to game your algorithms.
        
           | avsteele wrote:
           | It will still pay to put ads in to paying customer's feeds.
           | It's more or less inevitable if the customers tolerate it. If
           | you think that's impossible I'd point to how streaming
           | services are now serving up ever more adds.
        
           | Nextgrid wrote:
           | The spam issue can trivially be addressed by implementing
           | actual penalties for rule-breakers. If it takes a long time
           | to acquire a good reputation & ranking on the search engine,
           | you're unlikely to risk it by doing something nasty in fear
           | of your domain, keyword or brand name being banned for a long
           | time.
        
         | _jal wrote:
         | Also important for anyone actually thinking of taking Google
         | on, very few of the features listed are things Google can't
         | easily do, too. Attacking their strengths is crazy. You better
         | have something both crazy good and hard to replicate by someone
         | with more money than god.
         | 
         | Whatever replaces Google will be doing something that Google
         | can't without causing them other problems. The first thing that
         | comes to mind is make them choose traffic vs. advertisers (I
         | don't know, if I had an idea of how to, I would not be writing
         | this), but they're big enough that other wedges could start
         | chipping away at their margins.
        
           | darinf wrote:
           | Actually, you are spot on. One simple feature of the Neeva
           | app is that it shows inline search results as you type into
           | the URL bar. This is because we aren't trying to show you
           | ads, so we don't need you to visit the search results page
           | (where Google and others show you those ads). We just show
           | you the results straight away in the suggest experience. Now,
           | this isn't going to show you everything you care about and
           | you can still click to see the search results page. It is
           | just handy to be able to quickly get to where you are trying
           | to go and especially if it is likely to match what you are
           | looking for (e.g., a wikipedia link). This is something
           | Google cannot bring itself to do because it would be cost way
           | too much in terms of lost ads revenue. There are other
           | examples like this where Google and other ad-supported search
           | engines just can't innovate, can't change the search
           | experience. The current way of searching is too lucrative and
           | there is too much business inertia around it. That's why
           | Neeva is interesting and why I left Google to join and help
           | :)
        
             | jsnell wrote:
             | But that is exactly how Google searches worked on desktop
             | platforms for more than half a decade (Instant Search), not
             | some kind of a new idea. Given how long they kept that
             | feature on, it seems pretty obvious that it can't have been
             | the kind of revenue killer you suggest. If you can serve
             | and display search results for a given possibly partial
             | query, you can obviously serve ads too.
        
               | darinf wrote:
               | I was talking about mobile. As for desktop, Instant
               | Search was serving up full page results instantly, which
               | included ads. That's a different thing altogether, and of
               | course, in the case of Instant Search there was plenty of
               | room for both sponsored results as well as real results.
               | On mobile there isn't.
        
           | mkmk3 wrote:
           | I think this comment is a bit strange in the present,
           | considering search engines like duckduckgo, which is
           | basically Bing promoted with a "we don't track" advertising
           | campaign (also hashbangs are pretty cool). DDG is not at
           | google numbers, I know, but you don't need google numbers to
           | make money. I don't think privacy is a very special angle to
           | advertise from either, promising to remove amazon-affiliate
           | blog-spam from results for example, would be a major feature
           | in this space as far as I'm concerned. Being able to edit
           | searches, and potentially gain some intuition for how the
           | search space is set up, might be a much more significant
           | feature, depending on how people take to it. It might flop
           | but atm I'm excited to check it out
        
             | _jal wrote:
             | > but you don't need google numbers to make money
             | 
             | The article is titled "The Next Google." I was responding
             | to that, not "A Profitable Also-Ran".
        
               | sanxiyn wrote:
               | While "The Next Google for Wall Street" is one
               | interpretation of "The Next Google", I am more interested
               | in "The Next Google for me".
        
         | sanxiyn wrote:
         | Kagi is "users pay". Yes, average users won't pay, but I don't
         | see how that matters to me as a Kagi user.
        
           | Imnimo wrote:
           | I guess it depends on whether you consider "The Next Google"
           | to imply that it becomes a the dominant company in the space,
           | used by every "average user", or if it's enough to be a niche
           | solution for highly technical users who prefer it to Google.
        
             | DocTomoe wrote:
             | So the question will be "Will the average user prefer to
             | feed on free junk food when healthy food is ten bucks a
             | month?"
             | 
             | Chances are there will be both.
        
           | time_to_smile wrote:
           | Another important feature of Kagi that I'm paying close
           | attention to is: they are currently privately bootstrapped as
           | far as funding goes.
           | 
           | To me the fact that Kagi is not currently VC funded is _huge_
           | for me as far as adoption. Every customer facing VC funded
           | startup I 've worked at inevitably starts to institute
           | increasingly anti-user practices while grinning and talking
           | about "customer first!"
           | 
           | I know it's a huge ask, but if Kagi remains privately
           | funded/non-VC I'll happily pay the moment I can.
           | 
           | I've only been using the service for a short while now but
           | have been enjoying it a lot. The ability to blacklist domains
           | has already dramatically improved my search.
        
           | sillysaurusx wrote:
           | A paid search engine? Bold. I'd pay if it could do anything
           | close to what the old google code search could do. I miss it
           | every day.
        
             | josh_p wrote:
             | It's free while they're in beta. There's a "waitlist" but
             | put your email on it and you'll get an invite within a
             | week. Give it a try.
             | 
             | I've been using it for a couple weeks now on my work laptop
             | and for programming-related searches its been great so far.
             | And the usual annoyances that show up at the top of google
             | and DDG don't show up on Kagi (geeks4geeks, etc).
        
             | fallat wrote:
             | It's actually so good I plan to pay when they start
             | charging.
        
               | spiderice wrote:
               | It's really good in some ways, and very lacking (for me)
               | in others. The search is fine. Good enough that I would
               | switch. However, if I was out and about and quickly
               | needed directions to Walmart, my normal flow with Google
               | is
               | 
               | Pull out phone -> Safari -> type "Walmart" -> click on
               | the map -> Maps app opens and starts guiding me
               | 
               | When I switched to Kagi, the flow went like
               | 
               | Pull out phone -> Safari -> type "Walmart" -> top result
               | is Walmart.com... no address to nearest Walmart to be
               | found -> Close Safari -> Open Maps app -> search for
               | Walmart
               | 
               | And it got so annoying to have those extra steps. I know
               | I can change my workflow and get used to it. But it
               | wasn't just directions. It was other basic searches. Like
               | if I needed a phone number for a local business. It drove
               | me crazy. I really hope Kagi gets better at those sort of
               | things. I want them to succeed. But it was just too much
               | friction for me.
        
               | richardsocher wrote:
               | We found similar issues at https://you.com a while back.
               | We just had to be good for more query families. Now we
               | have both the walmart locations in a map app, eg
               | https://you.com/search?q=walmart and coding related
               | useful results, eg. https://you.com/search?q=how%20do%20I
               | %20find%20all%20files%2...
               | 
               | or https://you.com/search?q=pyspark%20filter%20array%20el
               | ement
        
               | Ennea wrote:
               | Too bad you.com does not work in Firefox with the
               | "beacon" function disabled (beacon.enabled set to false
               | in about:config).
        
               | richardsocher wrote:
               | Hi Ennea, Can you help me understand why you make this
               | particular change in the config?
        
               | Ennea wrote:
               | To be perfectly honest, I cannot even remember making
               | that change, but also couldn't find any info on whether
               | Firefox or some extension may have done this. I will
               | leave it disabled, however, because its purpose seems to
               | be analytics, and opting out of (at least some of) them
               | this way seems like a good idea.
               | 
               | Since disabling it this way removes the `sendBeacon`
               | function from existence, you should just be prepared to
               | properly handle its absence.
        
               | smk_ wrote:
               | I'll do the same as well. Kagi has literally improved my
               | life a significant degree.
        
               | href wrote:
               | Same. I switched to it for a day just to give it a try
               | and I never switched back. Absolutely willing to pay if
               | the quality stays the same.
        
         | aaomidi wrote:
         | I do think there's actually some space opening up for paid
         | services.
         | 
         | From what I'm seeing, if you could create a bot free eco
         | system, people will pay for it.
         | 
         | The question is "can you make it bot free". This is gonna be
         | the next trillion dollar company.
        
           | Nextgrid wrote:
           | Raising the cost of spam would be a good first step.
           | 
           | At the moment, spamming Google seems to be trivial with no
           | long-term penalties if you get caught doing something nasty.
           | 
           | A simple rule (manually enforced on a case-by-case basis)
           | that would ban your brand/domain for a year if you get caught
           | breaking the rules would get Pinterest into compliance from
           | day 1 for example.
           | 
           | Using ads/analytics/affiliate links as a negative ranking
           | signal would make a lot of blogspam/listicles/clickbait
           | disappear if their only funding method immediately makes them
           | rank much lower below where they are no longer profitable.
        
             | sshumaker wrote:
             | This would be easily exploitable by a competitor. For
             | example, search engines (used to) rank back links - that is
             | other domains pointing to your domain. Some bad actors took
             | advantage of this by creating rings of sites that voted
             | each other up. Google responded by punishing the behavior.
             | Then, competitors started taking advantage of this
             | punishment by creating a network of sites that backlinked
             | to a competitor, so they would get punished instead.
             | 
             | This isn't a hypothetical example - Google actually
             | includes in their webmaster tools a "disavow links"
             | capability so sites can avoid getting punished for bad
             | actors trying to make them look bad. But you can imagine if
             | the penalties were even more severe other folks may get
             | caught up in an unforgiving dragnet with no judge or jury
             | and no way to appeal.
             | 
             | My main point is that people will find ways to game the
             | system, and usually sharp edges ("harsh punishments") on
             | any system will be taken advantage of by actors, and
             | unfairly penalize others.
        
               | Nextgrid wrote:
               | Agreed, I'm not saying this is the end-game or that it
               | will be perfect. But a simple rule (that's actually
               | enforced) saying that you are forbidden to serve a
               | different experience to the Google bot vs a normal
               | visitor would take care of Pinterest for example, and
               | they're not even doing _that_ despite it being a major
               | complaint especially in tech-circles where Googlers no
               | doubt lurk.
        
         | Nextgrid wrote:
         | Average users may not pay, but specialized users may pay and
         | pay more than enough to subsidize some sort of free tier.
         | 
         | Not to mention, if free search engines keep devolving into an
         | endless sea of spam, people may have no choice but to start
         | paying. There's plenty of things out there people pay for not
         | necessarily by choice but because there's nothing else out
         | there that would accomplish the task at hand.
        
         | sjg007 wrote:
         | I would pay for an app that searches my stuff and provides some
         | kind of intelligent agent for web knowledge.
        
         | marginalia_nu wrote:
         | Seems the first of these can be solved by reducing the scope.
         | Do you really need a data center to run a search engine?
         | 
         | Overall it seems very rare anyone ever considers this an
         | engineering problem. Really, what's stopping you from running a
         | search engine?
        
           | sdoering wrote:
           | Really? Or are you the one I should have refrained from
           | feeding.
           | 
           | But if you must know:
           | 
           | First you need to collect a lot of content from the internet.
           | From many different sites. With very different types of code
           | structure. Broken html. More often than not behind some SPA
           | JS code. Behind robots.txt files and bot protection efforts.
           | 
           | So the first problem to solve would be building a crawler at
           | scale. That is able to crawl anything your users might want
           | to visit but don't know of yet.
           | 
           | Then storage and retrieval. You need to store and update all
           | this content your crawler collected. You need to enrich it
           | with meta data and organize it for efficient retrieval. So
           | that you can surface it to your users when they use your
           | search engine. Indexing, structure, build g connections
           | between content pieces. A lot of interesting things to think
           | about.
           | 
           | Then there is the front end. Make it easy to search, to
           | refine. Surface relevant content for search queries.
           | 
           | OH maybe I forgot, but you probably need to do a bit of
           | engineering to make your system understand the users' search
           | intent.
           | 
           | This is relatively straightforward for a limited search and
           | document space up to a few million entries in your DB. A few
           | million documents should be doable with off the shelf parts.
           | 
           | Bigger than that. I would applaud you if done with orders of
           | magnitude lower than Google. Anyone would.
        
             | marginalia_nu wrote:
             | All of this is a long series of solvable problems. I should
             | know, I've dabbled in solving most of them. This is why I
             | suggest actually taking a stab at it before you dismiss it
             | as impossible.
             | 
             | There are some problems that aren't as big as they seem.
             | Parts of an SPA can't be reliably linked to anyway even if
             | you find interesting text there, so you can just leave them
             | out of the index.
             | 
             | Likewise, there isn't as great of a need to keep a fresh
             | index as it may seem. The odds of a document changing is
             | proportional to how frequently it changes. This is a bit of
             | a paradox, where even if you crawl really aggressively, the
             | most frequently changing documents will still always be out
             | of date. Most documents are relatively stable over time.
             | You can actually use how often you see changes to a
             | document or website to modulate how often you crawl it.
             | 
             | The bad HTML is quite manageable. You really just need to
             | flatten the document to get at the visible text. Even with
             | really broken formatting, that's manageable.
             | 
             | The storage demands are also not as bad as you might think
             | (most documents are tiny, sub 10 Kb), there are ways to
             | lessen the blow on top of that. Both text and indexes can
             | compress extremely well. Since you're paying for disk
             | access by the block, you might as well cram more stuff into
             | a block.
             | 
             | Most of the crawling concerns, in general, can be gotten
             | around by starting off with Common Crawl (even if I do my
             | own crawling, which also is finnicky but manageable).
             | 
             | > This is relatively straightforward for a limited search
             | and document space up to a few million entries in your DB.
             | A few million documents should be doable with off the shelf
             | parts.
             | 
             | Right, so shouldn't the question be how to find the
             | documents that are even candidates for being search
             | results? Most documents are not ever going to be relevant
             | to any query ever. Get rid of that noise and your hardware
             | goes a lot longer.
             | 
             | I'm running a search engine on consumer hardware out of my
             | living room that can index 100 million documents. Go a bit
             | higher budget than a consumer PC, and you've got 5 billion.
             | That goes a long way.
        
               | sdoering wrote:
               | > Get rid of that noise and your hardware goes a lot
               | longer.
               | 
               | What qualifies? What defines signal, what noise? I agree,
               | that a lot (probably nearly all) pages will receive very,
               | very little traffic/search requests. But are these
               | therefore not relevant?
               | 
               | > I'm running a search engine on consumer hardware out of
               | my living room that can index 100 million documents.
               | 
               | That's extremely cool. I would love to know more. To me
               | an impressive feat already.
        
               | marginalia_nu wrote:
               | I think I was editing the comment while you were
               | replying. Sorry about that. I was just adding to it
               | though, didn't really rug pull on your response so I
               | think it's fine.
               | 
               | > What qualifies? What defines signal, what noise? I
               | agree, that a lot (probably nearly all) pages will
               | receive very, very little traffic/search requests. But
               | are these therefore not relevant?
               | 
               | Now this is a proper difficult problem with (probably)
               | fairly subjective answers. I do however think it's
               | something that warrants serious investigation. It's
               | _probably_ a decent candidate for a machine learning
               | model combined with some manual tweaking for sites
               | similar to wikipedia or github that have absurd amounts
               | of parallel historical content.
               | 
               | Developing heuristics for this is a bit of a hobby horse
               | of mine. It feels tantalizingly almost doable with just a
               | little bit more resources and time than I have.
               | 
               | > That's extremely cool. I would love to know more. To me
               | an impressive feat already.
               | 
               | Yeah it's at <https://search.marginalia.nu/>. I've built
               | all the software myself from scratch in Java[1], and I'm
               | doing my own crawling and indexing. The machine it's on
               | is a Ryzen 3900X with 128 Gb RAM. Most of the index is on
               | a single 1 Tb consumer grade SSD.
               | 
               | I do use a MariaDB database for some metadata, but I
               | think it will have to go as its hardware demands is
               | becoming a serious bottleneck.
               | 
               | [1] Despite using Java, I should say regarding the index.
               | This is approaches sunk cost at this point. Building a
               | search engine index is not something Java is at all
               | suitable for, its limited low-level I/O capabilities is
               | incredibly handicapping.
        
               | nojs wrote:
               | > Building a search engine index is not something Java is
               | at all suitable for
               | 
               | Worth pointing out that Lucene/Solr, the biggest open
               | source player, is also Java!
        
               | marginalia_nu wrote:
               | This is some of the nonsense you are dealing with
               | implementing a search index in Java:
               | 
               | * You can only allocate on-heap arrays of 2 billion
               | items.
               | 
               | * On-heap arrays have a massive size overhead in terms of
               | GC book-keeping.
               | 
               | * You can only allocate off-heap memory map 2 Gb at a
               | time.
               | 
               | * This also goes for memory mapped areas.
               | 
               | * You have no control over the lifecycle of mapped memory
               | and off-heap memory. They get cleared if and when the GC
               | feels like it.
               | 
               | * You have no madvise capabilities
               | 
               | * The language _barely_ acknowledges unsigned types
        
               | Nextgrid wrote:
               | Out of curiosity, how much disk space does your index
               | currently use, and what's the storage hardware (SSD or
               | spinning rust)?
        
               | marginalia_nu wrote:
               | The reverse index is 180 Gb, on an SSD. I do think using
               | SSDs are a major part of why this is possible on consumer
               | hardware. I'd need _a lot_ of spinning rust to get the
               | sub-100ms response times I can get it to when the index
               | is warmed up.
               | 
               | Should be said I do wear through this SSD at a pretty
               | alarming rate. I'm at 193 TBW on this disk since I
               | started using it as an index less than a year ago.
               | 
               | I do have a bunch of mechanical drives I use for
               | archiving and as intermediate working areas as well, but
               | the index itself is on an SSD.
        
               | Nextgrid wrote:
               | Thanks - I'd be keen to try this at some point, if
               | anything just for personal usage. I've got more than
               | enough hardware CPU & RAM-wise, if all it takes is
               | getting a few TBs worth of solid-state storage it seems
               | like a no-brainer.
        
             | sanxiyn wrote:
             | Since you didn't seem to notice the username: you are
             | replying to a person who developed a search engine alone.
             | (So be prepared to applaud.)
        
       | paulpauper wrote:
       | The future search engine will look for content that is produced
       | by humans . We don't need more info for the sake of having info.
       | we need info that we can assume has been produced by an actual
       | sentient being.
        
         | Nextgrid wrote:
         | Since it's difficult to determine whether a human produced a
         | particular piece of content, a good alternative would be to
         | determine whether there's any incentive for a bot to produce
         | such content, and target _that_ instead. Ads, analytics,
         | affiliate links, etc.
         | 
         | Sure, you could still make a bot that auto-generates blogspam
         | without the aforementioned things and rank as high as before,
         | but what's the point if you removed the very things that get
         | you paid?
         | 
         | There's plenty of things out there that are trivially spammable
         | but outside of isolated cases (where the objective is to cause
         | damage/annoyance rather than profit) nobody is spamming them
         | because there's no profit to be made by doing so.
        
       | helen___keller wrote:
       | > For this new generation, privacy is necessary, and invasive ads
       | are not an option.
       | 
       | This is a red flag to me. I would like if this were true for a
       | next gen anything, but in my experience truly next gen
       | experiences - the kind that spread like wildfire and displace
       | incumbents - have no reason to make promises about privacy or
       | ads. Why would they, if they have a product that consumers want
       | to use?
        
         | chakkepolja wrote:
         | Exactly.
         | 
         | The person who asked 'is HN becoming an echo chamber?'
         | 
         | would've got their answer by now.
        
       | giberson wrote:
       | IMO the next Google needs to use AI to classify results as
       | fact/fiction and supposition/exposition etc. It will identify
       | bias and even classify it (religious, political, cultural etc).
       | With the abundant sources of information (and misinformation)
       | ever growing, the job of a search engine will be to inform you
       | about the information you are viewing and alert you to key
       | factors that may be coloring the information.
        
       | hubraumhugo wrote:
       | Google won because they started early and had a right algorithm.
       | They then had the scale to grow with the internet. It would be
       | very hard to start a new general-purpose search engine now
       | (capital, monopoly, tech)
       | 
       | Nobody seems to have The Next Big Idea for a better search engine
       | yet.
        
         | thwayunion wrote:
         | LMMs are the next big idea for search.
        
           | riazrizvi wrote:
           | What's an LMM?
        
             | thwayunion wrote:
             | Sorry, a typo of LLM. gpt-3 et al.
        
               | riazrizvi wrote:
               | Oh AI is the future of search? Maybe.
               | 
               | I think the bigger reason why search isn't getting much
               | better is that incremental technical improvements are
               | being offset by Google trading their dominance for
               | greater shareholder value. A safe business can take away
               | or buy-and-bury features that are better for the customer
               | but worse for the business's top line. Things like the
               | Power Search API, or search that integrates with other
               | platforms that hurt Alphabet owned businesses.
               | 
               | Traditionally big innovation breaks some socio-political
               | constraint on market participation. I don't see how AI
               | will do that yet.
        
               | thwayunion wrote:
               | NLP generative models that you can interrogate with
               | natural language prompts, and which generate coherent
               | responses together with citations for sources, is
               | definitely the future of search.
               | 
               | I don't know anything about AI or the relationship
               | between market participation and innovation. All I know
               | is that LLMs are a useful tool that is already displacing
               | search in many parts of my life.
        
               | riazrizvi wrote:
               | I see. These sound like two different products, Google
               | Search vs Google Scholar. I can imagine AI + natural
               | language processing is dramatically changing search
               | performance of dense-detailed text.
        
           | mountainriver wrote:
           | Yup ML is definitely the future of search and google is on
           | the cutting edge of that so I expect they will continue to
           | dominate
        
       | notadoc wrote:
       | None of these seem like the next Google. Too complicated.
       | 
       | The earlier Google, when Google was at its best in both
       | performance and results, was incredibly simple. It indexed the
       | entire web. It returned keyword matched results based on
       | relevancy. There was no customization required. No editorialized
       | results. No Big Brothering the user against thoughtcrime or
       | wrongthink. No promotion of The Current Thing. Just information,
       | whether good or bad, true or false, as a search engine should be.
       | 
       | Something that can replicate that will have a good chance of
       | success, but I think the longstanding challenge to both Google
       | and competitors is how to rank material in an increasingly siloed
       | and ideological web filled with agendas, astroturfing, SEO
       | optimization, and spam.
        
       | sytelus wrote:
       | Next Google isn't going to be index based search engine. Imagine
       | a massive distributed neutral model which has digested billions
       | of pages. The query isn't going to be keyword-ish like "kids
       | cough medicine" but rather question with all details like "what
       | is least problematic over the counter good cough medicine for a 9
       | year old with asthma". The results aren't going to be bunch of
       | links but rather aggregation, summary and organized composed
       | information from various sources with citations. Imagine if a
       | human had read all the pages and you asked him the same question.
       | 
       | I would also predict search to be much more compute intensive and
       | therefore more expensive. The ad model is likely not going to be
       | sufficient to pay for compute resources.
        
       | code2life wrote:
       | This article is great, but you.com is just much better for my
       | work (software engineer), it's also free. I'd not pay for a
       | search engine
        
       | polote wrote:
       | None of the examples explained here impress me (with maybe the
       | exception of Goggles by brave search).
       | 
       | - The first example is not much more than Google with a styling
       | chrome extension
       | 
       | - The second doesnt bring anything more than Google when you are
       | searching about webcontent. Some ideas on filters are interesting
       | but this is not user friendly
       | 
       | - You is powered by AI, so it is basicaly giving not what you
       | want except when you ask for the general case (the case Google
       | works pretty well for)
       | 
       | - Andi is a chatbot. Which is basically Google + only the first
       | answer
       | 
       | Brave Search Goggles, (what most people call collections, what
       | Pinterest calls a board, what Twitter call List) is for me what
       | is going to be the real innovation of search Engine. They are a
       | way to bring collaboration to enrich content, but nobody has
       | cracked the UX to make it work yet
        
         | dannywarner wrote:
         | Did you try Andi search? It returns full search results
         | alongside the answer and has full preview content for many of
         | the websites, and the content is from the websites not Google
         | or Bing's snippets. It's completely different to the way you
         | described it.
         | 
         | My biggest problem with it is that the alpha version still has
         | errors and is weak for searches like local businesses. Also,
         | big problem is I'm in Australia and everything is in imperial
         | units. Having said that, however, I've been using it since it
         | became available a few weeks ago and it has already improved a
         | surprising amount. And the question answering if you ask
         | specific-enough questions can blow your mind.
        
           | polote wrote:
           | It feels like the engine understand well the query, but for
           | test searches it didnt show better results than Google, it
           | actually gave me almost the same answers. So if they use
           | their own index thats pretty good. But not the Next Google
        
             | dannywarner wrote:
             | You might be missing the point. Try a difficult question
             | instead of a regular web search. Something like this. "Why
             | did Twitter add Elon Musk to its board of directors, and
             | what impact did that have on twitter's share price?"
             | 
             | Then click on "View in Reader" on the results. This is not
             | like Google dude.
             | 
             | People on the Discord are trying crazy questions like that
             | and reporting what it does good or bad on. It screws some
             | up but it is cool. It finds stuff Google doesn't.
        
               | polote wrote:
               | I tested "What impact adding Elon Musk to Twitter board
               | of directors had on twitter's share price" and I agree
               | with you the result is much better that when you search
               | the same thing on Google.
               | 
               | To be honest that's impressive for complex queries
        
       | [deleted]
        
       | amelius wrote:
       | Search is the wrong way to look at it. It needs to answer
       | questions, like an oracle.
       | 
       | Anyway, Google is getting less relevant because the technology is
       | getting better than "good enough", and any additional tech that
       | Google adds is not really all that useful. It's like PCs. You
       | don't need a faster one because your old one can do word
       | processing just fine.
        
         | zarzavat wrote:
         | An oracle is how Google sees itself. However, their quest to be
         | an oracle has come at the expense of losing their edge at
         | searching the web. So now there is an opening for another
         | service to be better at search than Google.
        
         | rmah wrote:
         | I think this was called AskJeeves. Google rolled over them
         | without breaking a sweat.
        
         | vasco wrote:
         | This depends on user preference and query. Some users want
         | answers to a question, other users genuinely want to find
         | websites.
         | 
         | If I search for "what's the weather now" I probably want to get
         | an answer "like an oracle" as you say. But if I search for
         | "riaa vs napster" I don't want an "oracle answer", I want a
         | list of several websites so that I can learn more about the
         | case. I'd like a search result for court documents, but also
         | commentary from news websites and blogs, and maybe wikipedia. I
         | want to open those tabs and come out the other way with more
         | information, but there was no "oracle answer" to be provided.
        
       | masswerk wrote:
       | I'd like my search engine to be not too intelligent. Sometimes,
       | humans suppose to know what they are meaning.
       | 
       | So
       | 
       | - optional verbatim and prioritized terms (like Google once did
       | it)
       | 
       | - optional logical operators (and, or)
       | 
       | - a separate input box for context (either, specific terms like
       | "product", "shopping", "legal", or some assorted terms to
       | indicate a field of meaning and/or associated concepts, time
       | span, etc)
       | 
       | It's the latter, where the search engine may shine and users may
       | evoke its sophisticated intelligence, but, please, don't
       | reinterpret the principal search terms to concepts that maybe
       | just related. I do understand that this may not be for everyone,
       | nor may it be the sole interface, but there should be a niche for
       | this.
       | 
       | Example, wanting to find something about the early press coverage
       | of System/360:
       | 
       | - Search term: (IBM || "big blue") && System/360
       | 
       | - Context: news 1965,1966 computer
        
       | wppick wrote:
       | If there is any next Google (or Google Search competitor) it
       | would be, in my mind, something like Wolfram Alpha. I can search
       | for things like today + 160 days and get much more rich results
       | (as a simple example). Google does have some features like this
       | already such as weather/climate, calculator, translate, etc. This
       | area however is much weaker than I would like it to be. Wolfram
       | can tell me how long it will take me to get a sunburn in my
       | current location, and all kinds of stuff like that. Virtual
       | assistants like Siri and "OK Google" might be heading in this
       | direction, but why can't I ask "Ok Google, I will take a photo,
       | then can you compress it and send it as an email attachment to
       | Dave from work." Or something along those lines...
        
       | garbagetime wrote:
       | I thought 21e8 was the next Google.
        
       | microtherion wrote:
       | Buying the kagi.com domain for a search engine might be
       | suboptimal SEO for people with some longer memories:
       | https://news.ycombinator.com/item?id=12200972
        
       | sam0x17 wrote:
       | Any Google killer needs to have search indexing technology and
       | infrastructure as a core competency to be truly successful. Kagi
       | has done a great job of solving some of the UX and privacy
       | problems endemic in online search these days, but at the end of
       | the day they could be snuffed out at the whim of the big search
       | providers (Google, Bing) if they decide to kick them off until
       | they can get their own indexing solution off the ground. If an
       | alternative search engine reached Bing's level of popularity,
       | this would undoubtedly happen.
       | 
       | The same goes for DuckDuckGo and others. All of the above use the
       | Bing search API for the majority of their web results which for
       | most use cases is not economically sustainable.
       | 
       | I do think there is a large swath of users who will pay a
       | subscription for a truly great search engine offering, but
       | indexing has to be at the core of this offering, at least for me.
       | If users realized this is just Bing results with a few
       | enhancements and additional result sources mixed in, they might
       | not be as willing to pay for what they could technically get for
       | free elsewhere, albeit with significantly less privacy.
       | 
       | That said I wish Kagi all the luck in the world. As the original
       | dev who planned out and built the initial backend implementation
       | in Crystal and put together their early engineering team, I can
       | at least say they are building on rock-solid, very fast and
       | privacy-oriented foundations, and this is a truly web-scale
       | product in terms of the infrastructure design.
        
         | guntars wrote:
         | Interesting, I actually think that the indexing and the
         | infrastructure part of building a search engine is much easier
         | now than it was in the early 2000s. It's the ranking that's the
         | hard part. PageRank helped put Google on the map and they've
         | battled the hordes of low-ethics SEO practitioners ever since.
         | I think it's generally agreed that PageRank wouldn't cut it
         | today.
         | 
         | I tried Kagi as the default search engine for a few days and
         | realized just how many little things Google does that I prefer,
         | but never noticed until now. Not strictly related to search
         | results, but things like converting units (Kagi has this, but
         | it didn't always work), getting a time in a timezone (same),
         | shopping results, the QA answers, etc. It's a ton of work to
         | implement all that. For now I switched back, but I'll keep an
         | eye out.
        
       | mmaunder wrote:
       | Know how you'll find the next Google? Same way those of us over
       | 45 found this one.
       | 
       | A respected friend or colleague will tell you that the next
       | Google just works better. That's what made Google search win: it
       | just worked better. It's now I found out about it and probably
       | how you did if you're pushing 50.
       | 
       | We didn't care about pagerank or know what it is. That came after
       | we used it and wanted to know why it worked better - or we wanted
       | to manipulate he results.
       | 
       | We didn't read a blog post telling us what's good.
       | 
       | We were using another search engine and Google arrived on the
       | scene and it was just WAY better. I was using alltheweb. Friends
       | were using other engines. In weeks, everyone smart and productive
       | was using Google.
       | 
       | Google/Alphabet may be a large company now, but never forget how
       | they started. They were just so good we couldn't ignore them.
       | 
       | That's how good the next Google will need to be.
        
       | jonathankoren wrote:
       | The problem with going up against Google isn't competing with
       | features, or even relevance. No one cares about features beyond
       | basic relevance, and relevance isn't enough to get people to
       | switch.
       | 
       | You have to provide an excuse, or perhaps an experience, that
       | gets people to come back. Just one niche, is all you need.
       | 
       | You're not competing with Google the search engine, or even
       | Google company. You're competing against google the verb.
        
       | legohead wrote:
       | I just went on a mini vacation to Vegas, and was thinking how
       | nice it would be to just call up someone and ask for some simple
       | advice. I did a bunch of online research before I booked things,
       | but man was it painful. There are so many copy-cat blogs who just
       | throw together a bunch of basic information with no real research
       | done in order to get those clicks/adwords.
       | 
       | For example: best hotel pool in vegas. Seems simple enough.
       | Circus Circus actually has a waterslide, but if you dive deeper
       | (read a hundred reviews manually) you find out parts are often
       | shut down, and the hotel itself is quite trashy and smells bad
       | and has bad service (explains the really cheap room rate). But do
       | you find that information on blogs? No way, they just include all
       | the hotels with pools and copy in the verbiage directly from the
       | hotel websites or other blogs.
       | 
       | There's probably an actual traveler blog out there that tells you
       | all this and has great information, but it's hidden by all the
       | SEO optimized trash blogs.
       | 
       | And this example can be applied to so many things we do all the
       | time. Try to find a product you want on Amazon without spending
       | half a day sorting through reviews and trash blogs.
       | 
       | So, personally, I think the future will be actual human service.
       | I'd pay a few bucks to call up a service to answer these
       | questions definitively for me.
        
         | amelius wrote:
         | The future is trust networks. Where you trust a number of
         | friends, who trust other people, etc. and you can use a matrix
         | of trust to retrieve review scores, etc.
         | 
         | Imagine trusting HN, visiting Amazon and getting all the
         | reviews from other HN users ...
        
         | ip26 wrote:
         | Isn't that called a travel agent?
        
         | trh0awayman wrote:
         | There used to be a search engine in the mid 2000s that was just
         | like this.
         | 
         | It was called ChaCha:
         | https://en.wikipedia.org/wiki/ChaCha_(search_engine)
        
           | smlacy wrote:
           | See also Aardvark:
           | https://en.wikipedia.org/wiki/Aardvark_(search_engine)
           | 
           | Acquired by Google in 2010 and ...
        
             | pooper wrote:
             | Fifty million dollars would change my life. I would take a
             | guaranteed fifty million dollars payout over one in ten
             | chance to get a billion dollars.
             | 
             | What are the chances that I cumbents will stand by idly as
             | the "next Google" just takes over? Best case I can think of
             | is the incumbent imitates the upstart and becomes better.
        
           | buttersbrian wrote:
           | Yep. That was the idea. 'voice assistants' came along, smart
           | phones took off, and cell speeds became fast enough to make
           | ChaCha untenable.
           | 
           | Source: worked at ChaCha.
        
             | sizzle wrote:
             | Wow where did you go after! AskJeeves?
        
         | SahAssar wrote:
         | > For example: best hotel pool in vegas.
         | 
         | I get what you're saying but, does anyone really need the
         | "best" here? why not "good" or "great"?
        
         | [deleted]
        
         | anticristi wrote:
         | When I visited my mom in Romania, I was amazed that hair
         | dressers filled *exactly this purpose*. It almost felt like you
         | were "Googling" for 30 minutes and getting a haircut as a side-
         | effect.
         | 
         | Customer: How is the newly opened Spa?
         | 
         | Hair dresser: Other customers said the water was cold.
        
           | zie wrote:
           | Not limited to Romania. Librarians are also pretty fabulous
           | for local information and free.
        
         | hackernewds wrote:
         | Amex has a really good concierge that handles this. And it's
         | free with most cards. Absolutely underrated, especially when
         | you're traveling internationally
        
         | KerryJones wrote:
         | Exact same experience except with Iceland. Google "top
         | attractions in Iceland" and you get a bunch of garbage posts
         | telling you about the Blue Lagoon. I ended up reading an entire
         | book on iceland tourism and perusing many blogs and reaching
         | out to many friends, and the Blue Lagoon is definitely not one
         | of the top spots.
        
         | sydthrowaway wrote:
         | "best x in vegas" + reddit
         | 
         | Duh.
        
         | SV_BubbleTime wrote:
         | > So, personally, I think the future will be actual human
         | service.
         | 
         | I love the idea. However...
         | 
         | You have invented an influencer hellscape. Not to mention the
         | complete subjectiveness of so many things.
        
           | [deleted]
        
           | hackernewds wrote:
           | Imagine all these humans will be paid / corrupted by the
           | destinations if they hold outsize influence
        
         | telchior wrote:
         | A paper was posted here a few days ago about how to use
         | individual tasks on crowdsourcing marketplaces to put together
         | articles on complex topics:
         | https://joe.cat/images/papers/knowledge-accelorator.pdf
         | 
         | I can imagine the first two steps of their process working for
         | a human-assisted search machine. Specifically, the "finding
         | sources of information" and "filtering information" steps. But,
         | I'd imagine the human workers would still need more complex /
         | configurable search tools than Google (which is probably what
         | the workers in the study used to find their sources).
        
         | adventured wrote:
         | I agree with everything you said about the spam blog problem.
         | 
         | And yet Travelocity (and others) would have told you how
         | terrible Circus Circus is in five minutes or less.
         | 
         | 22,000 reviews, 3.2 stars out of 5, among the worst in Vegas
         | (among major hotels) with a gigantic number of reviews. Its
         | room rate alone helps you to begin immediately forming a good
         | conclusion about its quality. This isn't a subtle thing.
         | 
         | Oh, but that's not realiable, one might say. Yes it is. It does
         | a great job of approximating the quality of the hotel in
         | question, and it's an exceptionally easy and fast means to
         | narrow with. It isn't a perfect approach (is it really a 3.1 or
         | 3.3 star quality?!?) and doesn't need to be, it just needs to
         | let you know that Circus Circus is garbage, and it does exactly
         | that.
        
         | chrisshroba wrote:
         | I find reddit works remarkably well for this. I've gotten great
         | _actionable_ recommendations within an hour or two for:
         | 
         | - good coffeeshops
         | 
         | - tacos
         | 
         | - Korean grocery stores
         | 
         | - places that have traditional style al pastor tacos
         | 
         | - finding a specific coffee brand at a local grocery store
         | 
         | - finding EDM songs similar to a particular song (dullscythe)
         | 
         | - hot chicken
         | 
         | - canolis
         | 
         | and a bunch more similar things. I would think if you posted to
         | the /r/vegas subreddit asking about the coolest hotel pool in
         | vegas, you'd get a bunch of up to date info.
        
           | ggpsv wrote:
           | This tends to work for me as well but signal vs noise ratio
           | has worsened over time. Despite Reddit's questionable
           | decisions in the past years it still has useful information
           | for all sorts of things.
           | 
           | Reddit's own search has become less reliable so I search via
           | DDG like `<query> 'site:reddit.com'`, falling back to `!g
           | <query> 'site:reddit.com'` if the former doesn't get me
           | anywhere.
        
             | airstrike wrote:
             | > Reddit's own search has become less reliable
             | 
             | Not sure what you mean... It's always been an absolute pile
             | of shit
        
               | wormer wrote:
               | Yea I always just put in the question I want into DDG and
               | then just add reddit in the end. It's so much better than
               | any blog or anything because at least it gives the
               | semblance of real users giving their opinion.
        
               | hackernewds wrote:
               | What is DDG?
        
               | Engineering-MD wrote:
               | DuckDuckGo
        
           | nostromo wrote:
           | That's because Reddit is one of the few places left on the
           | web that is open (aka: not a walled-garden like Facebook) and
           | has people talking to people without financial incentive. HN
           | is another.
           | 
           | Reddit is changing fast though. It's becoming more walled-off
           | every day as they push to become the next Pinterest, and it's
           | increasingly plagued with spam and bad actors.
           | 
           | Google brought this upon us by lifting SEO spam websites to
           | the front page while pushing down helpful websites written by
           | humans without incentive, like Ask MetaFilter.
        
           | jimmygrapes wrote:
           | I have found that this only works if you take recommendations
           | with the understanding that you're almost always getting "the
           | reddit answer". Every sub has theirs, and their reasoning
           | might be because they agree with some entirely unrelated
           | thing, and have bonded over that to the point that other
           | recommendations between each other are heavily weighted and
           | rapidly creates a "go to" response.
           | 
           | Example: check r/sandiego for [insert type of taco]
           | suggestions. There should be thousands of options if you're
           | actually from San Diego but you'll get 5 or 6 at most that
           | stand out a lot, and 1 or 2 that get the most up votes or
           | responses.
           | 
           | Now that may in fact be the "best" (depending on your and
           | their definition) but you might also find that it's just the
           | restaurant that has the most interesting social media
           | presence, or the one you go to in order to signal that you're
           | "one of us". Maybe that's exactly what you want, maybe it's
           | what you want to avoid, but either way it's important to know
           | the mood and trends of the subreddit as well as general
           | reddit culture (and don't tell me it doesn't exist).
        
             | Nition wrote:
             | I think this is a really good observation, and "bonded
             | over" is a good term. At the extremes, people will even
             | recommend the thing and disparage other options when they
             | haven't tried either one themselves. They're just trying to
             | be part of the group.
        
           | Youden wrote:
           | You need to be careful about reading the subreddit rules when
           | you do this though. In my for-locals subreddit tourists
           | asking questions like this were a plague, even when there was
           | a very clear and prominent rule forbidding any kind of
           | tourism content.
           | 
           | Also important to at least try searching at first. So many
           | people thought they had a super original question but it'd
           | really been asked and answered to death already.
        
         | rubyist5eva wrote:
         | > So, personally, I think the future will be actual human
         | service.
         | 
         | So...a travel agent? Nothing beats talking to a person one on
         | one who is actually trained to do this stuff and personalize it
         | to their client.
         | 
         | We've come full circle.
        
       | system2 wrote:
       | Tell me this engine can serve millions of queries per second with
       | all of these features.
       | 
       | Will the search take 15 seconds or 1.5?
        
       | kegi wrote:
       | I personally think this new search engine sucks. There's 1000
       | good reasons to create a new search engine to fight Google but
       | they don't get it, they don't have vision and their features just
       | sucks.
       | 
       | "[...]We do not log or associate searches with an account.[...]"
       | why would I trust that and why would a create an account in the
       | first place ?
        
       | luckydata wrote:
       | Good luck with that. The approach is all wrong.
        
       | Barrin92 wrote:
       | I think 'more customization' which is a theme with a lot of these
       | alternatives is a fundamental dead end. I don't know where this
       | persistent myth comes from that people love choice and tinkering,
       | because they clearly don't. There's a huge cost associated with
       | having to make choices, and one feature of successful modern apps
       | is that they're frictionless. That's why TikTok is so successful.
       | There's no login, no user chosen social graph, everything's
       | abstracted away.
       | 
       | And that's by the way why Google is still successful as well.
       | Because it literally still is a simple box where you put a
       | question in and it gives you answers without needing to do
       | anything else. The only way to beat that is to make it even
       | better while not making it more complicated which is very hard to
       | do.
        
         | nate wrote:
         | There's a book I love to send people:
         | https://www.amazon.com/dp/B001REFRZG/ref=dp-kindle-redirect
         | (old school. no kindle. just hardcover. :) ) "Something Really
         | New" How innovation works. First question in the book is: you
         | need to come up with a new idea for a faucet company. Customer
         | research says: Users want lots of variety in their faucets.
         | Everyone then immediately comes up with the same exact ideas:
         | faucets that are easily customizable. Faucets that have skins.
         | Etc.
         | 
         | When really innovative stuff is just about removing steps. If a
         | process has 10 steps, remove as many as you can, and now you
         | have something truly innovative on your hands.
         | 
         | I feel like Google did exactly that. Pre Google steps: search
         | for XYZ, wait, check first link, second link, spam, spam, check
         | next page. Post Google: search for XYZ, get XYZ.
        
           | horsawlarway wrote:
           | eh... except google is now basically just the pre-google
           | product: Search for XYZ, wait, skip promoted link, skip
           | second promoted link, third promoted link is actually the
           | direct competitor to what I fucking searched, click result
           | that was on top ten years ago, but is now almost below the
           | fold.
           | 
           | Or worse - Search for exact term: get a page full of "Missing
           | X - must include X" links hidden in tiny text below a result,
           | click "Must include X" get the SAME FUCKING RESULTS again,
           | click tools, click the dropdown, select verbatim, finally see
           | decent results
        
           | dave_sullivan wrote:
           | Of course blog and SEO spam is such a problem on Google now
           | that it looks more similar to your Pre Google steps.
           | 
           | I don't know how to easily fix that though. Simply "crawling
           | the entire internet" is still not a simple problem, let alone
           | doing something more useful with the result than google can.
           | Ahrefs is an interesting business but not what people mean
           | when they say the next google. "Machine learning" but I think
           | google is all over this already (and has been for years).
           | 
           | Google does a bad job at getting user feedback about results
           | while reddit does better so people search reddit, maybe a
           | hybrid is an opportunity.
        
         | theiz wrote:
         | Google has these options, but these are solved by AI. So with
         | that you come in a catch22: people want personalised content,
         | but rather not have their data given away. If you open YouTube
         | without login, you get all kind of rubbish so you want to
         | login. Probably this is by design: you want what google wants:
         | results based on your data. Both happy. Now if there was a
         | privacy friendly way of doing this, I am all for using that. I
         | just don't see how, and I don't see who wants not to gain a
         | profit if you would have that data. So the next google probably
         | is another google.
        
           | thesuitonym wrote:
           | If Google has these options, why can't I search for any image
           | and have it not return any Pinterest results? If I search
           | with -site:pinterest.com, I get Pinterest's million alternate
           | tlds, if I just search for -pinterest, Google decides, in
           | their infinite wisdom, that I didn't actually mean that and
           | ignores it.
        
         | Sebb767 wrote:
         | > Because it literally still is a simple box where you put a
         | question in and it gives you answers without needing to do
         | anything else.
         | 
         | And that's great if it works! The problem is that once it fails
         | (and, at least in my use-case, it does so quite often), working
         | with it becomes an absolute pain.
         | 
         | I, too, would prefer an omniscient box perfectly answering my
         | questions. But it clearly doesn't exist. And a box with screws
         | to adjust so that I can eventually find what I'm looking for is
         | the second best thing.
        
         | rdiddly wrote:
         | All you have to do to improve on Google at this point is to do
         | less, make it less bad, i.e. a process of removals, not
         | additions. Just do the same thing, but without all the shitty
         | extra stuff. But then what's the business model? (Since that is
         | in fact most of the shitty stuff. Oh sure there's still the SEO
         | spam, and you're in that arms-race, like it or not, even if
         | you're not a _successful_ search engine, so you do the best you
         | can with that.)
         | 
         | Speaking of doing less, I would love to see the web be more
         | hierarchical or semantic (but not necessarily "the semantic
         | web" as it's currently conceived). Google itself is what made
         | the world reorganize itself. A world where that kind of search
         | exists will reorganize itself around search, maybe not always
         | for the better.
         | 
         | Concrete example of going from a hierarchical/semantic world to
         | a search-based one: Instead of finding your socks in the sock
         | area, which is inside your clothes area, which is inside your
         | "do private things" area, let's say now every sock has a
         | trackable chip in it similar to an AirTag and you just say
         | "Alexa where's the nearest pair of socks?"
         | 
         | Pros:
         | 
         | No effort spent on putting your socks in the sock place. Just
         | throw them anywhere.
         | 
         | Instant access to socks.
         | 
         | Cons:
         | 
         | Big Tech, with all its limitations and machinations, now
         | mediates and controls the relationship between you and your
         | socks.
         | 
         | You succumbed to the temptation to slack off, and now there are
         | socks everywhere. The Roomba doesn't even work right.
        
           | distrill wrote:
           | > just do the same thing as google
           | 
           | i know what you're saying, but this isn't exactly a
           | triviality
        
           | hn_throwaway_99 wrote:
           | 100% agree. Want a search engine that is better in every way
           | than Google? Give me Google from 2010 or so:
           | 
           | 1. Much clearer delineations between ads and organic search
           | results.
           | 
           | 2. For anything remotely commercial it wasn't the case that
           | literally the first 4 or 5 results were ads, pushing organic
           | results below the fold.
           | 
           | 3. No AMP carousel
           | 
           | 4. There wasn't a vomitous amount of those "tidbit" sections
           | - there were only a couple and they were usually helpful.
        
             | planb wrote:
             | Those 4 points can be solved by ad blockers or other
             | browser extensions. The real problem is that the results
             | below the ads are also ads, seo spam and clickbaity stuff.
        
         | simion314 wrote:
         | >I don't know where this persistent myth comes from that people
         | love choice and tinkering, because they clearly don't.
         | 
         | People want to accomplish stuff, this means they need tools to
         | do stuff and if a tool can be customized to do the stuff faster
         | or better people want the customization. At my job we have
         | paying users that requests features that indeed are work
         | related(not moving shit around). I know GNOME-minded people
         | will disagree and they prefer to bend their work to fit a
         | guru-s vision.,
         | 
         | Now my turn to ask, why do people like you think there is a
         | generic and basic solution that works at the same time for the
         | casual user and for the user that has a lot of tasks to
         | accomplish? Is there some theorem that shows this, like "The
         | GNOME theoreme of product design, keep removing features until
         | the shit convergence to the local minimum where you find the
         | minimum product and the minimum set of users possible.
        
           | notriddle wrote:
           | The biggest problem with GNOME, and with Mozilla, and with
           | almost everyone who's commenting on their choices, is that
           | all of them are shuffling deck chairs around on the Titanic.
           | 
           | The Titanic didn't sink because of the arrangement of deck
           | chairs, and Mozilla didn't sink because of any features they
           | did or didn't provide (and GNOME didn't fail to achieve
           | significant market share in the first place because of
           | features either). The actual problem doesn't have anything to
           | do with the stuff on the deck at all.
           | 
           | It's the one-two combination of vendor-lock in and bottomless
           | marketing budgets. Since most of the value of the Windows
           | platform and the Web is the immense amount of stuff that's
           | built on top of it, there's a huge lock-in effect that
           | prevents you from even reaching parity, much less exceeding
           | it. And in order to overcome the marketing budget and pure
           | inertia, you need to be ten times better, not just on par.
           | 
           | If GNOME becomes as usable as Windows, it won't have anything
           | to do with what they actually do in the desktop environment
           | itself one way or the other, whether it's continuing on the
           | road they take now, or reverting everything back to the way
           | GNOME 2 was, it's totally irrelevant. _GNOME becoming usable
           | will be entirely because of Valve investing in Wine, combined
           | with a whole bunch of other apps moving to Electron and
           | shipping Linux versions because heck why not?_
           | 
           | Unfortunately, while they are probably already on par with
           | Windows, they aren't ten times better than the Mac:
           | 
           | * The Mac has a bottomless marketing budget. Good luck
           | competing with that, GNOME.
           | 
           | * They've shown a lot more restraint than Microsoft has,
           | probably because macOS is considered a niche product to round
           | out their catalog rather than being their one and only
           | operating system like Windows is for Microsoft. They have
           | even reversed course on a few anti-features, like adding back
           | USB-A ports to the Macbook Pro even though it made the laptop
           | slightly thicker. And unlike Windows RT, they didn't lock
           | down the ARM Macs.
           | 
           | * Those tectonic shifts I mentioned that made Linux usable?
           | They also make the Mac usable, because Wine is open source
           | and Electron is basically its own operating system. Anything
           | truly good that GNOME does, Apple can copy it just like
           | Chrome copied all the really good stuff from Firefox.
        
             | simion314 wrote:
             | The issue in open source is with projects with not a strong
             | leader ship , then you get some wanna be designer copying
             | Apple because they read some book and now he thinks that
             | shit needs to look and feel different. Then you have
             | developers that want to work on new cool stuff and not
             | maintain existing code, so every few years you get a full
             | reset but because of inexperience or incompetence the new
             | version is buggy for a few years, it gets fixed but then
             | the developers are bored and want to rewrite it using some
             | new ideas/tech.
             | 
             | What would work IMO is someone with money paying the
             | developers and the designer but force them do do customer
             | support, you don't play with the new shit until most
             | tickets are resolved and customers waiting for response are
             | satisfied. maybe a paid support would help too.
        
               | notriddle wrote:
               | Did you reply to the wrong comment? Because nothing you
               | said has anything to do with any of what I wrote. It's
               | not even a counterargument. It just reiterates the
               | original point, which I don't entirely disagree with, but
               | don't think has anything to do with GNOME's lack of
               | market success.
               | 
               | Market success has almost nothing to do with product
               | quality. Well, okay, it does, but only in the sense that
               | you need to not actually be a total fraud. You can get
               | away with dismal quality as long as your marketing is
               | good [1]. In formal terms, software development is a
               | loser's game [2].
               | 
               | [1]: https://danluu.com/nothing-works/
               | 
               | [2]: https://news.ycombinator.com/item?id=26660679
               | 
               | This implies that the churn you're complaining about has
               | nothing to do with market success. You might not like it,
               | but that doesn't mean the failure of Linux on the desktop
               | is actually caused by it.
        
           | KarlKemp wrote:
           | MacOS is the perfect example: it's both easy to use and the
           | preferred choice by many professionals.
           | 
           | "Hold on", you say, "professionals want _options_ , like
           | user-expandable RAM etc". No, that's the misconception about
           | the concept of a "professional". Unless you are a hardware
           | engineer, tinkering with your notebook's internals is the
           | absolute opposite of professionalism, its either a completely
           | misguided waste of time and money, or a perfectly fine hobby.
           | 
           | Real professionals get work done. Customizing their workspace
           | is something they feel ashamed to do, because it's
           | procrastination at best.
        
           | mrtranscendence wrote:
           | Because most users would rather not have to customize
           | anything. It's funny that your example is gnome, as most
           | users are not tinkerers and would never use Linux on the
           | desktop unless it were made so simple that (again) they would
           | not have to customize anything.
           | 
           | Obviously there are exceptions, and some tools are so
           | advanced that it's necessary to be able to customize them. No
           | argument from me there. But for most tools, and most users,
           | there's just no hunger for customization. Almost nobody wants
           | to have to manage an array of options to do a web search.
        
             | jtbayly wrote:
             | Being forced to manage an array of options is very
             | different from being able to if the need arises.
        
             | simion314 wrote:
             | I agree, there are users that don't use customization for X
             | but they use it for Y, so you get the idiotic philosophy
             | that removes customization from X and Y. So you get GNOME
             | fanboys that love that 10 features they personally don't
             | use are removed but when the ones they use is removed their
             | brain finally realize that not all people use the exact
             | same options, the exact same workflows etc.
             | 
             | What is even more shitty is when soem feature is removed
             | like the System Tray and first they pretend they do not
             | understand what you mean when you say this feature is very
             | important, then after someone wastes his time to explain a
             | n=th time again how working people use the System Tray
             | features at work or at home the GNOME dude finally admits
             | the issue and offers some workarounds that are not
             | equivalent but are "possible to do but with lot more work".
             | 
             | On short, some people do work on the computer, some people
             | use search engines for work to find relevant stuff, this
             | people do not ask features like "please use the exact same
             | padding everywhere because I am OCD" or "please make those
             | buttons/corners or edges smoother so I don't cut my tongue
             | when I lick my screen", this people want the customization
             | to do a task.
             | 
             | I am not sure why simple people have a SEGFAULT if they
             | randomly end up in the Advanced section of a settings
             | section, what do they expect when they open Advanced?
             | Google main page has a small link for Advanced search see
             | https://www.google.com/advanced_search?hl=ro&authuser=0 how
             | many GNOME users got hurt by this link existing?
        
         | guelo wrote:
         | It's a dead end if you are an ads business obsessed with
         | reaching billions of eyeballs that don't want to spend any of
         | their attention.
         | 
         | It is not a dead end if you're building a tool.
        
         | Nuzzerino wrote:
         | It never fails to amaze me how many people, apparently
         | triggered by these omens, come out and say this as if there was
         | never such a thing as a default configuration. "But you MUST
         | configure!" Um, no.
         | 
         | Google has preferences also.
        
         | nicce wrote:
         | > That's why TikTok is so successful.
         | 
         | More likely, it exploits human's cognitive weaknesses
         | successfully with a simple way. It learns how how people get
         | their dopamine dose. And there is no going back. You need more
         | and more, more extreme content. More polarization. All you need
         | to do is to open app and get that dose. Is it the same for
         | search engine?
         | 
         | And people make more crazy stuff to get views. How this ends?
         | Not well, probably.
        
           | drusepth wrote:
           | >You need more and more, more extreme content. More
           | polarization.
           | 
           | This seems a little sensational. Many people (myself and most
           | of my friends included) don't see _any_ "extreme" content or
           | polarization. A quick scroll through my feed is largely
           | nothing but magnet fishing, frog tracking, cats, DIY
           | projects, and geologists talking about rocks. It's enjoyable
           | and arguably a dopamine dose on-demand, but not necessarily a
           | road down more "extreme content and polarization".
        
             | nicce wrote:
             | I agree that it is a little sensational, as it happens
             | mostly when you like only limited groups of things. It gets
             | harder for algorithms to polarize if you "mess up" with the
             | algorithm and like many different kind of things.
             | 
             | To clarify, I don't mean with "extreme" necessarily a bad
             | things, just content which gives you "extreme" emotions.
        
           | Budged wrote:
           | I don't think it is fair when we frame products as being
           | objectively and consciously nefarious in this way. Conjuring
           | images of executives rubbing their hands together, giddy with
           | enjoyment that the war is leading to more exciting content.
           | 
           | These are firms that are meeting a legitimate need- and
           | that's the need to feel connected. Tik-tok provides that, and
           | very effectively. Plenty of people get genuine enjoyment out
           | of their product, and meaningful connections do happen thanks
           | to Tik-tok
        
             | nicce wrote:
             | Maybe it is not fair, but that is what happens and
             | eventually it is acknowledged by executives, which leads
             | for new design decisions based on that on TikTok and other
             | platforms to get more money and users.
             | 
             | I don't think they fulfill some gap of the need of feeling
             | of connected in a real way. More like a bandage. We have
             | seen the development of Facebook, Snapchat, Instagram.
             | Their audience is fading on countries who have used them
             | longer time, what went wrong? How is TikTok so good that
             | they try to adapt it on their platforms as well? No way to
             | connect?
             | 
             | Short video clips which might or might not lead for a real
             | conversation. They might offer escape from reality in your
             | lunch break at work.
             | 
             | I understand the perspective of "feeling connected". It
             | brings people together with similar mindsets on
             | entertaining way. Or at least people who seems to enjoy
             | similar things.
             | 
             | On the contrary, is it different than some oldschool cults
             | or religions? Cults which are using psychology writings as
             | base for feeling mutual understanding of themselves. Or
             | religions which share same ideologies and use it as a
             | solution for their problems?
             | 
             | Technology is advancing, is TikTok a modern solution for
             | finding your role and place in the world when it does not
             | make sense and you feel you are alone with your thoughts?
             | Maybe it is, maybe it then fills some gap.
             | 
             | I agree that TikTok is providing entertainment (well, that
             | is what dopamine usually is). It is easier to hook people
             | on short videos which are done by global audience versus
             | Netflix where there is a limited amount of material and
             | they cost a lot to make, when audience on TikTok is mostly
             | making them free and you just pick suitable ones with your
             | algorithms for showing the other audience.
             | 
             | However, there are many problems in this. How it can be
             | abused and how it creates people living on their own
             | bubble, like people on some extreme Facebook groups. When a
             | narrative includes only content that boosts your own
             | thoughts, a reality can be lost. We need some research on
             | this matter, but for some reason social media companies are
             | doing their best to prevent that.
             | 
             | Someone people also really get addicted on the
             | entertainment and cannot stop using it. Well, same thing
             | can apply also for alcohol, but is addiction risk closer to
             | opiates for example?
             | 
             | I don't really believe that executives are thinking for the
             | best of the people, so optimizing platforms to hook users
             | is a quite dangerous play.
        
           | ip26 wrote:
           | And do you have to carefully configure it for the ideal
           | dopamine hit? Do you have to configure a switchboard to get
           | the extreme content you crave?
        
         | spaniard89277 wrote:
         | There are plenty of profiles for "people".
         | 
         | This is the thing. I'm the power user in my circle. People
         | comes to me for suggestions about pretty much anything
         | involving tech. Sometimes just because they see me with
         | different stuff.
         | 
         | So if I'm not the average user I may look for other options, as
         | other people like me may do. If I find such options reasonable
         | for the average user, that will be my recommendation to them.
        
           | melony wrote:
           | Tiktok didn't dominate by appealing to niche tech power
           | users.
        
             | Nextgrid wrote:
             | TikTok's purpose and use-case is completely different from
             | that of a search engine.
        
               | airstrike wrote:
               | Tech power users are still a niche in virtually every use
               | case except maybe HN
        
               | Nextgrid wrote:
               | Tech power users (and power users in general I would say)
               | might have more money to throw at the problem.
               | "Nicheness" isn't necessarily a bad thing if your niche
               | is profitable. I heard somewhere that power-grid-scale
               | transformers are have insanely long lead times so the
               | industry most be pretty niche (when's the last time _you_
               | needed one of those?) and yet I think we can all agree
               | that the equipment is valuable and I bet those
               | manufacturers are making bank.
        
             | ravi-delia wrote:
             | Tiktok optimizes for momentary engagement and fast-paced
             | social content. It turns out that's a niche that people
             | want filled, and the rapid bouncing of ideas between users
             | has created some very fun content which sometimes escapes
             | containment so I can watch it. But not everything is going
             | for the same goal, and honestly I wouldn't be surprised if
             | more than a few players could really get in on that space.
             | For other use cases, customization may well win out over a
             | totally frictionless experience. A search engine is a tool,
             | and benefits from more options much more than Tiktok does.
        
         | Nition wrote:
         | I've been using Kagi for a little while. The customisation
         | isn't really necessary - the defaults work fine - but it's
         | quite nice to have when you want it. I've banned Pinterest from
         | the search results.
        
         | ravenstine wrote:
         | Where did this idea come from that all viable products have to
         | appeal to the widest possible audience?
        
         | abhinavsharma wrote:
         | While generally true, this isn't necessarily true if the
         | customization is well-layered and the user is at a dead end in
         | their search journey.
         | 
         | Too many products equate frictionless == featureless these days
         | and there should be more power when the user needs it.
         | 
         | That's why we built a search extension that improves upon
         | Google specifically in ways that it's weak
         | https://news.ycombinator.com/item?id=30725933
         | http://abhinavsharma.com/blog/google-alternatives
        
         | bko wrote:
         | I agree with this, however it could be used as a platform for
         | others to provide their own config and you can piggyback off
         | the work of others.
         | 
         | It's kind of like ad-blockers where you don't have to maintain
         | a list of domains to block. Others do that for you. And then
         | people could create hosted version of their simple box with all
         | the infra taken care of.
        
         | plutonorm wrote:
         | I agree, none of these are the next google. Except perhaps
         | YouWrite which taken to the limit is asking an AI for the
         | answer rather than searching the internet.
        
         | mostlysimilar wrote:
         | > a simple box where you put a question in and it gives you
         | answers
         | 
         | Google is very good at this, but this is exactly what I _don't_
         | want in the "Next Google". I want a _search engine_ for the
         | web, not an answers engine that tries to know what I want
         | better than I do.
         | 
         | Search the web. Give me links to websites. This seems obvious
         | to me, but everyone is trying to be like Google.
         | 
         | I'm convinced the death of the web and independent forum
         | communities is largely the fault of Google's lousy search
         | results no longer actually returning real web results.
        
           | jader201 wrote:
           | > but this is exactly what I _don't_ want in the "Next
           | Google"
           | 
           | You're in the small minority. You're a power user that thinks
           | like a software engineer, and likes to deal with data in
           | lists.
           | 
           | Most users are completely happy that Google tries to answer
           | their questions and (usually) provides the right answer front
           | and center.
        
           | idiotsecant wrote:
           | The death of the web is because most people don't want what
           | you want. They don't mind walled gardens, so long as they are
           | easy to use and have the content and connections that they
           | want to see.
           | 
           | The audience of HN is extremely skewed towards preferring
           | systems that allow tinkering but that's not what the market
           | wants.
        
             | ouid wrote:
             | What the market has produced is not ipso facto what the
             | people want. The market is simultaneously optimizing many
             | things. Walled gardens are much better explained by
             | companies benefitting from not having to allow their
             | competitors access to their customers than by "being what
             | the people want".
        
               | [deleted]
        
               | Nextgrid wrote:
               | The market can trivially get stuck in a local maximum.
        
             | Nextgrid wrote:
             | People don't mind walled gardens because for a while
             | they've been good enough if not better than the previous
             | status-quo. However, those walled gardens are decaying such
             | that there might actually be demand for something better if
             | it existed.
        
               | airstrike wrote:
               | Or there just may be demand for walled gardens that are
               | better kept
        
             | rapind wrote:
             | I think you're conflating "tinkering" with simply desiring
             | a different feature set. In my case I actually want "less"
             | from Google in terms of number of features. I don't want to
             | tinker either, but we naturally reach for toggles as a way
             | to tell the system we want different (not necessarily more)
             | features.
             | 
             | Most of my search results at this point look like a spam
             | ridden inbox from the mid-2000s.
        
             | baxtr wrote:
             | This. People don't realize that the early web was elitist.
             | Now, the entire population is online. And, as you said,
             | most people simply don't care about the stuff we care
             | about.
             | 
             | That's also why "Google's search results are soo bad."
             | They're not. For the bulk of Google's visitors, they're
             | good enough.
        
               | simulate-me wrote:
               | Desiring choice isn't elitist. Early web adopters were
               | passionate and willing to put in more work. Nothing wrong
               | with that, and nothing wrong with liking simple default
               | settings either.
        
               | mattcwilson wrote:
               | Wondering if, by "elitist", GP meant more like "out of
               | reach to many laypeople because of learning curve." Is
               | there a good single word for that? "Difficult" and
               | "complex" aren't quite right.
               | 
               | Anyway - you're right, nothing at all wrong with wanting
               | choice. I think the point being made here though is that
               | "layperson gravity" / mass market appeals / lowest common
               | denominator is going to mean that tuneable web search
               | will be a niche product, forever. Even if we'd both like
               | that niche.
        
               | bamboozled wrote:
               | Er, isn't the whole point of Google tracking you and
               | knowing your mothers blood type so they can give you
               | better search results tailored to you ?
        
               | nobody9999 wrote:
               | >Er, isn't the whole point of Google tracking you and
               | knowing your mothers blood type so they can give you
               | better search results tailored to you ?
               | 
               | AFAICT, quality personalized search results isn't the
               | goal for Google here.
               | 
               | I think the point of all that is generating revenue via
               | advertising sales.
               | 
               | And while providing high quality search results might
               | _once upon a time_ have been a goal, both as a goal in
               | itself and a tool to drive user adoption /engagement,
               | that's no longer necessary as they have a (relatively)
               | captive audience and a (relatively) captive customer base
               | (advertisers). As such, quality search results are no
               | longer all that important.
               | 
               | I'm not a Googler, IMHO, YMMV, etc.
        
           | chewz wrote:
           | > Give me links to websites.
           | 
           | There are no more websites worth linking to anymore... If you
           | filter out all SEO spam there is barely few webpages left...
           | 
           | Google is desperately trying to hide that fact. Most of the
           | web 1.0 can nowadays fit into small town telephone
           | directory... You do not need mulitibilion dolar business to
           | run web directory...
        
             | eitland wrote:
             | Try search.marginalia.nu (especially
             | https://search.marginalia.nu/explore/random but try some
             | searches for git commands or history too, just remember it
             | is a search engine, not a conversation partner so only
             | include words that should be in the article you search for)
             | and come back to me afterwards.
             | 
             | I thought like you that if even Google couldn't find
             | anything it was not there, but after discovering marginalia
             | I now know it is just Google that has become unusably bad.
             | 
             | For day to day searching I now use Kagi and for me it is
             | easily worth 10 or maybe 20 dollars a month since it "just
             | works" unlike Google and has a larger index than
             | Marginalia.
             | 
             | For now though Marginalia gets the money since Kagi is
             | still in beta.
        
               | nuancebydefault wrote:
               | Just searched for "linux users" in marginalia and google.
               | Google's first answer seemed spot on. (users command
               | usage); Marginalia provided me with in comparison
               | _marginal_ results. Maybe it is because google knows me
               | better then i am aware of. I really don't notice google
               | results getting worse, while i read so several times in
               | HN comments...
        
               | marginalia_nu wrote:
               | Yeah it's not a search engine for answering questions,
               | but for finding documents. You'll get along with it
               | better if you see it as something like grep for the web.
               | This is something I'm very intentionally trying to
               | accomplish, as it's something I feel Google has gotten
               | worse at.
        
               | emsixteen wrote:
               | > search.marginalia.nu
               | 
               | This is just retrieving articles when I search, not
               | actual websites. Interesting if you're looking for
               | article related to search keywords I guess, but genuinely
               | unusable for actually finding something specific.
        
               | nuancebydefault wrote:
               | Gave it another try with "ssh scp". Google's first result
               | explains me how to use scp (ssh provides a hint about the
               | context), which was what i would be looking for.
               | Marganilla... not so much it seems
        
               | marginalia_nu wrote:
               | https://search.marginalia.nu/search?query=scp&profile=yol
               | o&j... tho
        
             | jtbayly wrote:
             | If so, then where can I search this small place? I'd love
             | to.
        
             | politician wrote:
             | I think this is exactly correct.
        
           | jfoster wrote:
           | Google used to be this. It was great back then.
           | 
           | The "we answer your question" thing could be useful, but:
           | 
           | 1. It should be in addition to (not instead of) the web
           | search results.
           | 
           | 2. The answers can't be wrong. Google often gives such a low
           | quality answer that I no longer want to use it for this,
           | besides asking about the weather and sunset/sunrise.
        
           | Melatonic wrote:
           | Google still searches forums pretty decently - I think what
           | you are describing are two separate phenomena
           | 
           | 1. Yes Google search has gone to shit - even putting stuff in
           | quotes now does not do an exact search (there is another
           | checkbox you ALSO need to use for that). It tries to be too
           | smart even when no user is logged in.
           | 
           | 2. Giant mega forums like Reddit have really taken over.
           | Instead of a dedicated forum people just go to subreddits.
           | Personally I think it is good and bad and I still try to
           | actively participate in both.
        
             | mgkimsal wrote:
             | I'd spend more time in reddit if they had better search.
        
         | Animats wrote:
         | _I think 'more customization' which is a theme with a lot of
         | these alternatives is a fundamental dead end._
         | 
         | I tend to agree. It's an attempt to deal with bad design by
         | putting in switches, options, and knobs to tweak. That's
         | because 1) it's easier than focus groups, A/B testing, and
         | taking video of users using the thing, 2) design takes some
         | artistic talent, and 3) it lets the programmer blame the users
         | for the problem.
         | 
         | This is a vice of open source people. It's why Linux on the
         | desktop has never taken off. "Just edit
         | /etc/conf/foo/bar/prefs.txt" is not a design. Nor is "On the
         | visual side, you can modify everything about the way things
         | look, even being able to write your own custom CSS."
         | 
         | I'm critical of Google's search, but this is not the way to fix
         | it.
         | 
         | Consider just few more search options, alongside "News", such
         | as "Scholar" and "Noncommercial", for when you're overwhelmed
         | by crap. And "Popular", for when you want the crap. Don't add
         | another interacting dimension of tweaking.
        
         | robertlagrant wrote:
         | Possibly, but being able to add in your email and private
         | services is interesting.
         | 
         | Crazy from a privacy perspective, but potentially very
         | seductive in terms of convenience.
        
         | mullr wrote:
         | For Kagi, at least, there's a very well integrated search
         | customization method that they didn't bother to show here. For
         | any search result, you can add a ranking adjustment for the
         | site it came from. This is directly in the results, so it's
         | very accessible, and quite easy. One of the choices is 'pin',
         | which is fantastic for technical work: 'sqlite.org' is now
         | boosted over everything else, for me, and it's exactly what I
         | want. I could just as easily take it out, if it becomes a
         | problem.
        
         | notatoad wrote:
         | There's a certain type of person who loves buttons and knobs.
         | They're also the same sort of person who might decide to make a
         | new search engine. But yeah, more knobs is definitely not
         | something the market is asking for.
        
           | DocTomoe wrote:
           | I remember when the same thing was said about Apple's
           | reductionist philosophy: "The market doesn't demand stuff you
           | can't configure to your needs".
           | 
           | Turns out the market doesn't know what it wants until market
           | participants see what is being offered.
        
         | drozycki wrote:
         | Most people don't want to tinker if they can avoid it, but many
         | will come to appreciate the power of the advanced tab if and
         | when they need it. These startups should take the "people are
         | lazy" line of thinking to heart and make customization profiles
         | easy to share, whether by direct link posted to Slack or a
         | public customization "store" a la Chrome Web Store.
        
         | dannywarner wrote:
         | Google is anything but a simple box that gives you answers now.
         | It hasn't been that for a very long time. I wish it was.
         | 
         | It is a box that gives you a screenfull of ads, some spam
         | copycat sites I wish I could remove, and a lot of clutter. As
         | many people on here have said before, it only gets away with it
         | because it owns the web browser through Chrome, Android and its
         | Apple deal for Safari.
        
           | hans1729 wrote:
           | >it only gets away with it because it owns the web browser
           | through Chrome, Android and its Apple deal for Safari.
           | 
           | From someone who tried the switch to duckduckgo and uses ddg
           | as the default engine: I can't remember the last query I
           | typed without adding "!g". Google doesn't get my queries
           | because the service is shoved down my throat, it gets them
           | because the alternatives I tried are _worse_ wrt the total
           | scope of my queries.
        
             | richardsocher wrote:
             | Would love your feedback on https://you.com - actually has
             | most capabilities that G has and also has the same bangs as
             | DDG.
        
         | notreallyserio wrote:
         | What counts as customization? I might agree that most people
         | don't care to change font sizes or colors or even themes but
         | they might want to be able to tell Google to never return
         | results from a particular site. Is hiding results from a site
         | customization? Is it the sort of customization that would
         | overwhelm a user if they saw it as an option?
        
         | richardsocher wrote:
         | At https://you.com we believe in choice but not force it. It
         | will just work out of the box, but as folks shop or get really
         | into something like coding - we have heard from many users that
         | they like or dislike certain sources or apps. Like w3school -
         | it's in every search engine but some folks hate it so they can
         | downvote it.
         | 
         | I personally benefitted a lot from the ability to like the
         | reddit app once and then see more real reddit results?
        
       | b8 wrote:
       | Kagi requires for an account to be registered and will charge a
       | monthly rate when it's out of beta, so I don't really think that
       | it'll be a threat to Google.
        
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