[HN Gopher] Is it the "New York Review of Each Other's Books"?
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       Is it the "New York Review of Each Other's Books"?
        
       Author : Jerry2
       Score  : 84 points
       Date   : 2022-04-27 19:00 UTC (4 hours ago)
        
 (HTM) web link (danielstone.substack.com)
 (TXT) w3m dump (danielstone.substack.com)
        
       | AndyMcConachie wrote:
       | It's only as incestuous as academia :)
        
       | gxqoz wrote:
       | "Wow, who is this Ralph Manheim guy I've never heard of and why
       | is NYRB obsessed with him?" Oh, apparently he's a translator.
        
         | layer8 wrote:
         | Translators rarely get the credit they deserve, so it's kinda
         | nice to see this. :)
        
       | FatalLogic wrote:
       | Sounds like peer review? It's difficult to find people who can
       | provide an informed analysis of an activity unless you choose
       | from amongst people who can do that activity themselves
        
         | hkt wrote:
         | Exactly this. I found out the embarrassing way (by asking a
         | journalism tutor) how to end up being a writer like Perry
         | Anderson because I enjoyed one of his longer pieces in the LRB,
         | reviewing the work of an illustrious writer on the history of
         | the EU (Luk van de Midelaar). He told me if I wanted to be like
         | that, I'd need to contribute to the New Left Review for six
         | decades and also be a Marxist historian.
         | 
         | The point being, becoming a peer of that kind is impossible to
         | do through academia, so some people consider it "clubby". It
         | is, perhaps, that these people have been both commercially
         | successful in their niche and influential that confers that
         | peerhood, not shared social ties (although I'm certain those
         | form too).
        
         | car_analogy wrote:
         | In peer review, if a small clique of authors reviewed each-
         | other's articles favorably, while ignoring, and being ignored,
         | by the rest of their field, that would be ethically
         | problematic.
         | 
         | If NYBR reviewers mostly review books by other NYBR reviewers,
         | while ignoring the _tremendous_ amount of other quality authors
         | and literature, that is likewise problematic.
         | 
         | Unless one speciously defines the type of book that NYBR would
         | review as its own genre (analogous to a researchers field),
         | shrinking the candidate literature down what NYBR reviews.
        
       | coldtea wrote:
       | It is the public media culture of scatching each other's back
        
       | cafard wrote:
       | The National Lampoon once did a "New York Review of Us" issue.
       | (https://magazineparody.com/2018/01/28/national-lampoon-parod...
       | says that this was in January 1976.)
        
       | bhouston wrote:
       | This is the same as paper reviewers for academic journals. The
       | reviewer are usually authors whose work has been accepted into
       | the journal. And then you build up better contacts and also you
       | know how the review process works intimately and this are more
       | likely to get papers accepted.
       | 
       | (I was published in and then a reviewer for an academic journal.)
        
       | notacoward wrote:
       | Don't similar "revolving doors" exist in just about every
       | industry, including tech?
        
       | michaelt wrote:
       | Private Eye periodically reports on "log rolling" in book reviews
       | - where an author approached by a journalist will recommend books
       | with the same publisher, or the same publicist, or the same
       | agent.
       | 
       | So I wouldn't be surprised if one found a similar pattern across
       | the entire publishing industry.
        
         | Finnucane wrote:
         | Having been through this as an editor, there is an issue where,
         | for instance, how do you get blurbs for a book? You ask people
         | the author knows, people you know, people your colleagues know,
         | if you can thumb-wrestle an address out of them, etc. There's a
         | chain. On the other end, any moderately-successful author is
         | getting a lot of such requests, so they're going to filter in
         | reverse.
        
           | freddyym wrote:
           | A large portion of blurb quotes come from people who haven't
           | read the book... [0]
           | 
           | 0 https://www.the-fence.com/issues/issue-9/in-the-beginning-
           | wa...
        
           | 21723 wrote:
           | Semi-troll, semi-serious question.
           | 
           | What keeps people from getting blurbs from people with common
           | names that also belong to famous authors--such as Stephen
           | King? I can't imagine it's illegal to get a blurb from
           | Stephen A. King, schoolteacher in Idaho, and use it sans
           | middle initial. So why aren't more people doing it? It may be
           | Saul Goodman-esque, but if blurbs actually drive sales, it
           | makes sense.
        
             | not2b wrote:
             | Except that when you're found out (generic "you", not the
             | author of the comment), you are disgraced: everyone soon
             | knows that you're a fraud.
             | 
             | And social media will expose this kind of fraud very
             | quickly.
             | 
             | Doesn't matter if it's legal: the Internet then identifies
             | you as the idiot who tried to pass off a schoolteacher in
             | Idaho as the famous Stephen King. That will tank a career.
        
               | 21723 wrote:
               | Yeah, it'd be a bad look for a self-publisher, but it
               | seems like traditional publishing has enough indirection
               | that it could work... and compared to the sausage-making
               | that drives "book buzz" it's relatively mild.
        
         | ilamont wrote:
         | The American magazine _Spy_ used to do this as well back in the
         | 80s, with a monthly column called  "Log rolling in our time"
         | calling out authors writing blurbs for each other.
        
       | zoolily wrote:
       | While most comments focus on fiction, I find the real value of
       | the NYRB for me are the reviews of nonfiction books. These
       | reviews go into much more depth than reviews in other places and
       | often compare and contrast multiple books on the same topic. The
       | nonfiction reviews are great for both finding books to read and
       | learning enough about a topic so that you can decide that you
       | don't need to read a book on that topic.
        
       | browningstreet wrote:
       | The manner of NYRB book reviews -- essays often covering 'n'
       | related books on a given topic, are also more specific to NYRB's
       | formula. Form and function...
       | 
       | The length of their reviews & essays isn't common among other,
       | similar lit rags.
        
         | PaulDavisThe1st wrote:
         | The other distinguishing feature of those "reviews" is that
         | they often take the form of "Author A.B wants to write an essay
         | about X. Here are 3 or 4 books somehow related to X that A.B
         | will comment on during the course of their essay."
        
       | zwieback wrote:
       | Maybe not entirely a bad thing, if one plumber says that this
       | other plumber is good I assume he knows what he's talking about.
       | The flipside, of course, is that a mutual appreciation society
       | excludes interesting outsiders.
        
         | 21723 wrote:
         | The biggest issue is that there are lots of writers and wannabe
         | writers, but not very many readers in the US, not compared to
         | other countries. (On the other hand, the US book market is
         | huge, so we have that to our advantage.) And, for an ugly
         | secret, most of the people who make the big decisions in the
         | literary world don't really read more than the casual reader
         | (who still reads more than 97% of the population, but that's
         | another topic.)
         | 
         | If you actually become a lead title, you're going to get lots
         | of interviews with famous people who didn't actually read your
         | book, but who had interns skim it and prepare questions. (Jon
         | Stewart was a notable exception; he did try to read all the
         | guest books.) Editors and literary agents do generally read the
         | works they select and produce, but not in the same way--it's
         | more like 200-page-per-hour skimming--and it's not because
         | they're lazy--far from it--but because they're overworked.
         | Which is why the difference between a dead-end deal with a
         | four-digit advance and no marketing and a seven-figure balls-
         | out launch is based on Hollywood-style four-quadrant analyses
         | and favor-trading rather than the quality of the work itself.
         | 
         | The good news is that so much of these things authors get
         | worked up about don't actually matter all that much. It might
         | be infuriating to learn that you're not getting a book tour,
         | but typical book tours don't actually drive that many sales
         | relative to the effort they require of the author. It's very
         | hard to predict what will drive sales; I know people who've had
         | national TV spots and only sold ~20 copies from them.
        
           | mbg721 wrote:
           | How is the book market huge, if there aren't any readers? Do
           | you mean that books produced in the US are widely exported?
        
             | 21723 wrote:
             | 330 million people, plus 38 more in a neighboring country
             | who speak the same language (and are, therefore, arguably
             | part of the same market).
             | 
             | Plus, people still buy books even if the readership rate is
             | low.
             | 
             | Mostly, though, it's our population. If you're a Hungarian-
             | language novelist and you sell to 0.1% of the total market
             | (this is hard to do) you've made food money for a couple
             | years. If you can find a way to get 0.1% of Americans to
             | buy your book, you're a millionaire.
             | 
             | Of course, even getting people to hear about you at all is
             | difficult, especially with "book buzz" hype machines [1]
             | sucking up so much oxygen while delivering disappointing or
             | forgettable books.
             | 
             | ----
             | 
             | [1] This is the part of traditional publishing I don't
             | like. When bad books get so 7-figure advances and huge
             | marketing campaigns, they cause reader attrition at a
             | population level and this makes the world scarcer for
             | serious writers. Trade publishing still does far more good
             | than harm to society, but the "book buzz" people who run
             | Manhattan could all stop showing up to work and we'd be
             | better off.
        
               | mbg721 wrote:
               | What makes the US a single market with 330M people and
               | not a bunch of smaller markets? Is it just that somewhere
               | like Europe has barriers to entry through language and
               | differences in countries' regulation that don't come up
               | in the US?
        
               | JumpCrisscross wrote:
               | National identity, culture and distribution.
               | 
               | I can relate to a story set in places in the Deep South
               | and Midwest, places I have barely been, because the
               | author speaks to common motifs, assumptions and subtext.
               | (This also lets them play with implication, something
               | lost if one must be explicit about what may lost outside
               | one's culture.)
        
         | SeanLuke wrote:
         | But plumbing is largely a zero sum game. Book sales are not:
         | this makes an enormous difference.
        
       | 21723 wrote:
       | This is just the beginning when it comes to the sausage-making
       | that goes into "book buzz" (which is anything but organic,
       | because the people who generate it don't actually read most of
       | the books they're paid to talk about) and the major reviews. It
       | gets a lot worse. Publishers choose a priori which books are
       | going to be bestsellers and which ones are there just to make the
       | lead titles shine by comparison.
       | 
       | Reader word-of-mouth doesn't really get a voice in the
       | traditional book world, because it's slow, because reading takes
       | time... and it's not publishers who started this fire, but the
       | chain bookstores who abused the consignment model (Great
       | Depression hangover) and invented the 8-week rotation. Publishers
       | actually do care about the future of literature and being decent
       | to the authors they're publishing... but these days if the chain
       | bookstores don't like your numbers, you're dead after two months
       | on the shelf (and will be difficult for publishers to place in
       | the future)... and the economics of the whole system follow from
       | that.
       | 
       | If you're not going to be a lead title--and that depends on who
       | your agent is, not the quality of your book, and your odds of
       | even _being read_ (let alone represented) by that kind of agent
       | are less than 1% no matter how good your book is--then you 're
       | going to find traditional publishing experience extremely
       | disappointing. The current system is based on selling huge
       | numbers of copies (or not) in the first couple months, not on
       | producing evergreen titles or building audiences.
       | 
       | That said, reader word-of-mouth does get a voice in the long
       | term, and self-publishing is a better option if you can afford
       | it. (It costs about $20 per kiloword to do it right, though; you
       | have to hire at least one editor, preferably two, as well as a
       | cover designer.) You won't get reviewed by famous people, because
       | you don't benefit from the network of "Do X or the next call is
       | from my boss to your boss" phone calls that run NYC publishing,
       | but you'll have more creative control and probably make more
       | money in the long term.
        
         | Finnucane wrote:
         | >Publishers choose a priori which books are going to be
         | bestsellers
         | 
         | Oh, if only we knew how to do that!
        
           | 21723 wrote:
           | I should say "are supposed to be* bestsellers. I have heard
           | horror stories where someone gets a lead title package and
           | the book still flops. Whether that's because of a bad book or
           | just terrible luck, I don't know enough about it to say.
           | 
           | But the chain bookstores are definitely a big part of the
           | problem whereby publishers are expected to bet big on a few
           | books ("lead titles") and let the others wither. The
           | publishers didn't ask to be in this world.
        
       | returningfory2 wrote:
       | Having a "clubby" culture is one explanation, but another factor
       | could be that the NYRB just gets very high profile contributors.
       | For example Zadie Smith has written essays for the NYRB, while
       | also being the subject of reviews. Does this mean Zadie Smith is
       | a part of the club? Or that NYRB is just able to get high profile
       | authors like Smith to write for them?
       | 
       | I'm sure you could run the same experiment with e.g. prestigious
       | math journals. There is probably a significant overlap between
       | authors and reviewers.
        
         | setgree wrote:
         | Smith's NYRB essay 'Generation Why?,' is essential reading IMO
         | [0].
         | 
         | She nicely explains how so many bright, hardworking folks can
         | end up optimizing on goals that made sense to, e.g., a 20 year
         | old college dropout, but that might not produce much social
         | value overall. Considering when she wrote it, the essay is
         | downright prophetic.
         | 
         | The general point about the magazine being a venue for
         | "elitist, East coast, alternative, intellectual, left-winged"
         | [1] authors to write to and about each other is well taken. But
         | I don't think they just got lucky in featuring ZS, I think they
         | make an active effort to get good authors writing on important
         | topics.
         | 
         | In some circumstances, nepotism and meritocracy might be
         | observationally equivalent [2].
         | 
         | [0] https://www.nybooks.com/articles/2010/11/25/generation-why/
         | 
         | [1]
         | https://twitter.com/30_rock_quotes/status/7699430022?lang=en
         | 
         | [2] I think it was Gary King who said this, on the subject of
         | how top ranked political science departments dominate the job
         | market, but I can't find the exact quote.
        
           | danadannecy wrote:
           | Thanks for linking that article, fascinating read! It's
           | incredible how much an article from 2010 (over a decade ago!)
           | can resonate with how I feel about social media today and
           | easily put the vague discomforts I've felt about it into
           | words.
        
         | briga wrote:
         | It's a positive feedback loop: an author becomes high profile
         | by getting positive reviews in the NYRB -> they become more
         | likely to contribute to the NYRB -> they become more likely to
         | get more positive reviews, and so on. Literature is especially
         | cliquey--almost all the most famous writers are based out of
         | hubs like New York, London, Paris. How many authors get passed
         | over just because they happen to live somewhere else? There are
         | so many books released every year that it would be impossible
         | for any one publication to review them all. So instead of a
         | curation of the best authors, publications like this inevitably
         | just become a curation of authors who are in the club.
        
           | shreyshnaccount wrote:
           | Seems like there's scope for building local literature review
           | communities (or book clubs lol) but that properly review
           | local authors.. The interesting question for me would be how
           | this system works
        
             | 21723 wrote:
             | You can't compete against "New York" or "London" on
             | locality terms. They just have so many more people in a
             | small area; they're an implicit link farm. To build
             | something up that can challenge the literary mainstream,
             | you've got to align on something else.
             | 
             | I do think something like this is already happening, but
             | along genre lines. Twenty years ago, self-publishing was a
             | last resort option for people who were mostly writing
             | perma-slush. Ten years ago, it was an admissible strategy
             | for certain genres but still considered an undesirable way
             | to go for most authors. Five years ago, it had become a
             | respectable alternative (in part, due to consolidation-
             | induced dysfunction in trade publishing). Now, we're
             | starting to see self-publishing take over literary fiction
             | [1] as well.
             | 
             | This isn't necessary good news--to self-publishing properly
             | is expensive, beyond what most people can afford; and
             | traditional houses are now able to farm out their risk unto
             | authors--so much as it is a mix of good and bad, but the
             | scene is changing and I think the New York literati are
             | already under 20% of peak relevance (midcentury). They
             | confer a bit of prestige, but they don't actually get you
             | read, and they certainly don't get you read deeply, which
             | is what you want if you want your books to still be read 20
             | years from now.
             | 
             | ----
             | 
             | [1] I'll skip over the long, long debate over "What is
             | literary fiction?" That would add 3 kilowords to this post,
             | just to define terms.
        
               | whatshisface wrote:
               | > _I 'll skip over the long, long debate over "what is
               | literary fiction?" that would add 3 kilowords to this
               | post, just to define terms._
               | 
               | I'll bite:
               | 
               | Self-publishing began as an option for publishing books
               | that nobody reads, evolved over time into a viable option
               | for publishing books that some people would read, and
               | finally reached the high status of being an option for
               | publishing books that nobody reads.
        
               | 21723 wrote:
               | Brutal, but not entirely false.
               | 
               | There is something to be said for writing a book that
               | people claim to have read, though.
        
               | shreyshnaccount wrote:
               | That makes a lot of sense
        
         | starwind wrote:
         | > Does this mean Zadie Smith is a part of the club? Or that
         | NYRB is just able to get high profile authors like Smith to
         | write for them?
         | 
         | Uh, I don't see the difference
        
           | frereubu wrote:
           | I think some might read the original question as saying that
           | the books reviewed wouldn't be reviewed unless they were
           | contributors. Zadie Smith's books would get reviewed whether
           | she'd contributed or not, but she still counts towards the
           | "clubby" total.
        
             | starwind wrote:
             | Oh OK that makes sense. I thought "part of the club" as in
             | "club of high profile authors"
        
       | jgalt212 wrote:
       | How come directors don't write movie reviews, but book authors
       | commonly write book reviews?
        
       | bobthechef wrote:
        
       | swatcoder wrote:
       | This is a beautifully long-winded way of confirming that
       | "Literature" is simply a genre that people confuse for quality.
       | 
       | The people who write books that get featured in NYRB and the New
       | Yorker, that come up through Iowa, etc, are the people that know
       | that genre well. So of course they're welcome critics of it.
       | 
       | If you like the stuff that NYRB features, then you'll eat up
       | reviews by those same authors. It would be silly for NYRB not to
       | invite those reviews. Every other genre publication does the same
       | thing.
       | 
       | It's only a problem if you let yourself buy into the idea that
       | this style of work is more than an upper middle class fashion.
        
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