[HN Gopher] Why Jony Ive left Apple to the 'accountants' ___________________________________________________________________ Why Jony Ive left Apple to the 'accountants' Author : mcone Score : 230 points Date : 2022-05-01 13:01 UTC (9 hours ago) (HTM) web link (www.nytimes.com) (TXT) w3m dump (www.nytimes.com) | easton wrote: | https://archive.ph/y3on0 | MBCook wrote: | I've always gotten the impression that Ive may be a truly great | designer be he needs an editor. He had that in Steve Jobs. | | Once he lost his editor the designs Apple shipped moved more and | more towards being perfect designs at the expense of thoughts of | usability. | | And now he's known as the guy who helped "ruin" Apple's products | until they kicked him out. | | Unfortunate. For the lack of an editor. | educaysean wrote: | > being perfect designs at the expense of thoughts of usability | | This is an oxymoron. Being a desinger doesn't mean that you | focus on making things look good while someone else comes along | and reminds you about "usability". A design isn't "perfect" if | it has usability problems. Any designer worth their salt will | be the first to tell you that. | bornabox wrote: | I think your comment on Jobs being Ives editor is spot on. They | worked as a team and complemented each others shortcomings (at | least to a degree). There was apparently never this kind of | relationship between Cook and Ive. | | But to say Apple kicked Ive out seems wrong to me. They rather | wore him out and he left. | bborud wrote: | We can speculate why he left. But I think a lot of people | agree on the observation that he had probably been irrelevant | for a good while by the time they parted ways. | TheOtherHobbes wrote: | Not so much irrelevant as superfluous, and possibly a | negative influence. | | To give credit to Cook he listened to the chorus of | complaints and acted on it. The results aren't as pretty as | the Ive era designs. But they give users a lot more of what | they really want, instead of a nice case with missing | useful features. | | Ive actually had a lot of misses, from the gradients and | flat look in iOS 7, to the infamous butterfly keyboard and | missing USB ports, to the early versions of Watch, to (at a | guess) the touchbar. There were also Jobs-era failures like | the hockey puck mouse and the Siri Remote for Apple TV. | | And personally I'm not a huge fan of the current Apple | typography and branding. | | So - not really missing his influence. I'd love to see | Apple find a new design head who could inject more | personality than the current products have, but I don't | think Ive's departure was a terrible loss in any way. | neighbour wrote: | >The results aren't as pretty as the Ive era designs | | Not saying Ive hadn't had some great designs in his time | at Apple but saying the new designs aren't as pretty is | highly debatable. From what I can tell, I don't think | many people found the touchbar to be particularly | "pretty". | Rapzid wrote: | Yeah, Apple would have made him irrelevant so he could go | without tanking the stock. | masklinn wrote: | > There was apparently never this kind of relationship | between Cook and Ive. | | That seems obvious, Cook was never the "taste" person, which | is what Jobs was (brutally so). Cook has always been the ops | guy (his original role was SVP for worldwide ops, then EVP | for sales and ops, before becoming COO). | omnimus wrote: | This is not how design process works. There is not single | genius outputing some designs that get implemented. There are | teams of people making and testing thousands of variations. | Dont think these teams dont know about the issues with their | designs. Theyve dealt and solved questions we cant imagine. | | Ive as design lead already is the editor. Thats job of art | director. | | What Jobs has done for Ive is that he probably pushed many | other departments to do what Ive and his team came up with. | | Its very likely Ive "fails" are organisation issues and his | inability to push things to completion. | | I am not a big fan of Ive but Apple turned their trajectory | completely around because of designs comming from department he | was leading. And the big turn around the old iMac was comming | mostly solely from him. | | I wouldnt give so much credit to Jobs in same way as i wouldnt | give so much credit to Ive. They are just on top. | Closi wrote: | I think OP means that without the influence/editing of others | this led to asthetic-centric thinking rather than including | the right balance of product/function-centric thinking, and | the 'editing' was that Jobs could influence him to ensure the | right balance was in the products. | rodgerd wrote: | > I've always gotten the impression that Ive may be a truly | great designer be he needs an editor. | | You aren't a brilliant designer if your design choices make a | product less functional. And there's a long track record of Ive | doing exactly that. | mensetmanusman wrote: | You can tell finance took over. | | They are deleting soft(ware) cultural relics because not enough | people use them. | | The many pennies saved! | davidhariri wrote: | It's interesting that the article attributed the shift in Apple | Watch's marketing strategy to Tim Cook. I am pretty sure that | Jeff Williams led that change. He is a smart guy who doesn't get | the press he deserves, in my opinion. | barnabee wrote: | "a shift in strategy that has made the company _better known_ for | offering TV shows and a credit card than introducing the kind of | revolutionary new devices that once defined it " | | I nearly stopped reading here. Does anyone think that's true? | Sure they make much more money than they used to but to everyone | I know apple is still very much a hardware and product company. | perardi wrote: | The sheer ubiquity of AirPods in ears I see at the gym would | sure suggest that people know they are a hardware company, and | have in fact bought new hardware products introduced post-Jobs. | interlocutor wrote: | Ive may have done great work under Steve Jobs, but his work since | Jobs' passing has been disastrous. | | Let's consider Jony's performance on software design first. This | is what some prominent people have said about iOS 7: The Verge | wrote in their review: "iOS 7 isn't harder to use, just less | obvious. That's a momentous change: iOS used to be so obvious." | Michael Heilemann, Interface Director at Squarespace wrote, "when | I look at [iOS 7 beta] I see anti-patterns and basic mistakes | that should have been caught on the whiteboard before anyone even | began thinking about coding it." And famed blogger John Gruber | said this about iOS 7: "my guess is that [Steve Jobs] would not | have supported this direction." | | And what about Jony's other responsibility, industrial design? | The iPod, iPhone, iPad, MacBook Air and other Apple products from | Jobs era are all amazingly well designed and breathtakingly | beautiful. But these products weren't designed by Jony Ive all by | himself. He designed them under Steve Jobs's guidance and | direction. Steve was the tastemaker. Apple's post-Steve products | are nowhere near as well-designed. | | Consider iPhone 5c, for example. The colors were horrid, and when | you added those Crocs-like cases it looked more like a Fisher- | Price toy than like a device an executive would want to be seen | holding. That the 5c didn't do well in the market shouldn't | surprise anyone. | | As an Apple shareholder and customer I am glad Ive is gone. | baisq wrote: | >Consider iPhone 5c, for example. The colors were horrid, and | when you added those Crocs-like cases it looked more like a | Fisher-Price toy than like a device an executive would want to | be seen holding. | | The iPhone 5c was not a device for executives. | rodgerd wrote: | Exactly. It was the device well-heeled parents might get for | their teens, or twenty-somethings might buy for themselves. | __derek__ wrote: | > But these products weren't designed by Jony Ive all by | himself. | | This goes for iOS 7 and the iPhone 5c as well, no? | vineyardmike wrote: | I think the OP is saying that they're basically a refresh of | a design that was conceived while Steve Jobs was alive. | | Eg. The clean aluminum case and the black keys etc. It looks | fundamentally the same. | | Contrast with the butterfly keyboard, which was new in a post | jobs world. And universally a disaster. | jen20 wrote: | Not "universally". I have a stock of 2016-18 era laptops | because they are the only thing I can comfortably type on | for extended periods. I prefer them to every laptop that | came before and every one that has come since. | Andrew_nenakhov wrote: | I, for one, very much prefer the aesthetics introduced in iOS | 7. The first version was rough and sometimes inconsistent, but | that can be expected when the changes are so radical in such a | big project. | 88840-8855 wrote: | Personally, I found the 5c colors nice. I dont see much of a | difference to those huge (ugly?) cases that people wrap around | their phones today. I dont know many people who are using naked | phones today and my feeling is that phones today are not | designed anymore to be case-less: the camera bump, razor-sharp | edges, too thin bodies. | | The 5c flopped because of other reasons: it was artificially | made worse than the 5s. It started with 8GB memory that was | already WAY TOO LITTLE back then, it had no touchid, it had a | bad camera and so much more - and yet, the price was high. | Apple learned from the mistakes and changed their segmentation | strategy and it worked since then (with the exception of the | weird XR thing). | perardi wrote: | I had an iPhone XR from work. It flopped...but it was a good | phone, and it was not necessarily an obviously bad idea, in | my opinion. | | People like big phones. The idea of a big iPhone that has | contemporary guts but lacks some of the really wild camera | abilities of the Max models didn't inherently seem like the | wrong plan to me. But it just kinda went nowhere, probably | because you can just go buy last year's iPhone model. | 88840-8855 wrote: | It flopped because apple did that: "here is our standard | model.. and by the way, here is a cheaper, crappier model". | | Now they have the approach to have a full price standard | model - and there is a super duper "pro" model for the | extra successful, professional and rich people. | | This approach makes more sense for the consumers and this | makes the 12 and 13 fly the way they do. | ribit wrote: | I entirely agree that Ive's design brilliance required Job's | meticulous attention to details and taste to be really | successful. He did make some questionable choices after Job's | passing. | | And the article doesn't make much sense to me. While I don't | agree with everything Cook does, Recent Apple computers are | traditional Apple at its best -- extremely well designed, | minimalist, functional, with best in class performance, | displays and portability. | Bud wrote: | Calling this "disastrous" goes beyond hyperbole into a realm of | parody, so I can only assume you're kidding. | | A lot of the iOS 7 changes were positive, and those which were | missteps were far from "disastrous" and have already been | reversed. | | If you have to go all the way back to a fringe product like the | 5c, that kinda proves the opposite of your point, doesn't it? | The 5c is the exception that proves the rule. | | Nobody should be glad Ive is gone. It was a tremendous loss. | For every decision you might disagree with, there were a | hundred others that were spot-on. | layer8 wrote: | The flat design introduced with iOS 7 absolutely has been | disastrous for the obviousness of the UI. | teakettle42 wrote: | I'm also very glad that Ive is gone and I think iOS 7 was a | disaster that gave up an enormous UI/UX lead. | | His value existed solely when his extremes were moderated by | someone like Steve Jobs. | | When handed the reigns, Ive ran roughshod over what made | Apple -- and his own work -- worthwhile. He prioritized form | over function, and ego over empathy. | [deleted] | amelius wrote: | Why do we ever only read stories about Ive, and not nearly as | often about people who made software design decisions, who work | on the OS or security, or who made strategic decisions such as | Apple's walled garden? | | The only technocrat who triumphed seems to be Ive. | sremani wrote: | Because Ive is a public figure and he was show cased during SJ | era. I am not trying to diminish Ive's contributions but the | software guys will never get the mainstream love as the design | guys. | | If stories about Software guys are written that would be tech | media which is heavily dropping the ball, because they have | some product to unpack and try it for a day and given it some | useless score. | toomim wrote: | You must mean software vs. hardware, not software vs. design. | | Software is designed. Hardware is designed. Design is not how | something looks on the outside. Design is how something | works. | [deleted] | armadsen wrote: | I agree with you, but it's worth noting that shortly after | Jobs' death, Scott Forstall was kicked out, and Jony Ive took | over software UI design as well. The result was iOS 7 and its | flat UI. | turingbook wrote: | Not much information, very verbose. The only valuable information | is that Apple's strategy under Cook has shifted from devices to | more profitable services. | seltzered_ wrote: | Regarding the title with "technocrats" reminded me of Bret Victor | referring to it as a "designer aristocracy" - | http://worrydream.com/#!/DynamicPicturesMotivation (2011 , | mentioned later on in the essay) | | -- | | The 2011 Bret Victor essay: "I spent a few years hanging around | various UI design groups at Apple, and I met brilliant designers, | and these brilliant designers could not make real things. They | could only suggest. They would draw mockups in Photoshop, maybe | animate them in Keynote, maybe add simple interactivity in | Director or Quartz Composer. But the designers could not produce | anything that they could ship as-is. Instead, they were dependent | on engineers to translate their ideas into lines of text. Even at | Apple, a designer aristocracy like no other, there was always a | subtle undercurrent of helplessness, and the timidity and | hesitation that come from not being self-reliant." | | -- | | The 2022 NYT article "technocrats triumphed at apple": "Mr. Ive's | absence, the designers say that they collaborate more with | colleagues in engineering and operations and face more cost | pressures than they did previously." | TheOtherHobbes wrote: | This is actually a thing in design, and it's inexplicable. Too | many designers think like architects. They design the case to | look good, and aren't interested in the much more demanding | process of productising an item so it looks good _and_ isn 't | feature constrained. | | A lot of design is pure fantasy. There were some renderings of | Mars habitats being sent around a year or two ago, and they had | _wood panelling_ - pretty for sure, but not exactly easy to | find on Mars in industrial quantities. | eternalban wrote: | > Too many designers think like architects. | | How would you know how architects think? Are you an | architect? | philwelch wrote: | If you're living on Mars in the first place, you're going to | need to grow some plants just to have food. I don't think | it's inconceivable to also grow some bamboo. | closeparen wrote: | Exactly the same complaint could be made about the civil and | structural engineers that this website so idolizes, right? All | they can personally make are plans. | hammock wrote: | > But the designers could not produce anything that they could | ship as-is. Instead, they were dependent on engineers to | translate their ideas into lines of text. | | Why is this scenario presented as a bad/uncommon/exploitative | thing? It is exactly how architects and engineers work on | buildings, etc. and is considered a functional (as opposed to | dysfunctional) mode of working. It's certainly not a | characteristic unique to Apple. | scns wrote: | > the designers say that they collaborate more with colleagues | in engineering and operations and face more cost pressures than | they did previously | | Great! This is how it should be IMHO. | scrlk wrote: | > In the wake of Mr. Jobs's death, colleagues said, Mr. Ive fumed | about corporate bloat, chafed at Mr. Cook's egalitarian | structure, lamented the rise of operational leaders and struggled | with a shift in the company's focus from making devices to | developing services. | | I think this is particularly clear when you compare Apple's | current product introduction keynotes to ones from the Jobs/Ive | days: nowadays, they to forego the bit where they talk about how | the device was made. | | Ex: https://www.youtube.com/watch?v=5SjIuzhdd_g (Apple Watch | Steel introduction video, with a heavy focus on how it's made) | vikbytes wrote: | I had completely forgotten about these. I have to say I do miss | this kind of detail in the presentations these days, even if I | like the products of late way more than the ones that came in | the latter half of the 2010s. | victoryhb wrote: | The bottom line is Apple products post-Ive have improved | dramatically in terms of practicality, efficiency, and even | design. Without Jobs, the guy should be without jobs. | shuckles wrote: | If that's true, shouldn't one of the underlying concerns - | Apple's shift in priority from hardware to service products - | be even more disappointing? How many innovative and user | friendly gadgets are we being deprived of so the company can | focus on US-only credit card and content streaming services? | barneygale wrote: | HDMI ports and SD card readers ftw | adrr wrote: | I love not carrying around a dongle for my new macbook pro. I | can't believe they removed those in the first place. Its a | pro model. | smoldesu wrote: | I'd really like to have a list of engineers I'd need to | wine-and-dine to add two USB-A ports for the good of the | people. | spenrose wrote: | Shirky's review is much better than the excerpt: | https://www.nytimes.com/2022/05/01/books/review/after-steve-... | elefanten wrote: | This article is from some clown that wrote a book with an | opinionated story (this same one) about Apple. | | It's an advertisement for his book and dovetails with NYT's | crazed and rabid need to attack the tech industry that diluted | their chokehold on discourse. | | There is nothing serious going on here. | McLaren_Ferrari wrote: | jdrc wrote: | Car design is much more interesting than the wholly homogeneous | world of mobile and computing. Hasn't anyone come up with a nice | idea for 15 years? | soheil wrote: | I think he created the Apple look and feel which will stay with | the company probably forever as something to distinguish it from | all the other products in the marketplace. For this reason he | should be celebrated. Sure we can blame him for the terrible | butterfly keyboard and the nearly port-less MacBook major | blunders, but in the end without Ivy Apple hardware would not be | distinguishable from a generic laptop running Windows. | | Without a rigorous and function-first engineering mindset it's | dangerous to let designers run havoc. An Ivy without Jobs was | doomed from the get-go. | dr_ wrote: | The article leaves out some of the consequences of focusing on | design over practicality and usability. The MacBook Air keyboard | had become a disaster. It was as close as one could get to just | typing on a hard surface. It was around this time that I switched | to a Surface laptop because it felt to me Apple was giving up on | their own laptops in favor of the iPhone. Fortunately, they've | now fixed this. | gumby wrote: | What a testament to ego. | | Rather than the Apple watch being a Vogue-celebrated product for | the 1%, it's an attractive and high quality product for many | people. I see it on the wrists fashion icons and on the wrists of | people working at my local grocery store. Billionaires and | ordinary people can have basically the same phone, watch, and | AirPods. _That_ is the true genius of Cook, reviving the | "computer for the rest of us". | | I do think Apple's design has become a little stale, but if there | has to be a choice of once vs the other they are currently | picking the right one. Let's not forget that the vaunted focus on | design has given us a mouse with the charger on the bottom as | well as innumerable other botches over the years. I am glad Apple | was willing to push the envelope, but some of that stubbornness | has worked against them. | selimnairb wrote: | Good point about Apple creating great products that broad | swaths of society can afford. | | I do take issue with people thinking Apple's designs are stale. | I mean, to an extent this is a matter of taste. My take is that | at their best Apple's designs are so good they are timeless. Is | a vintage Leica stale? Is a 1964 Porsche 911 stale? No. People | who think these are stale have bad taste I would argue. | listless wrote: | Lots of folks pointing out how the design is now "pragmatic", | which is exactly why it's not at all interesting anymore. | | Current Apple is never again going to give you something like | the "Luxo Lamp iMac". | zitterbewegung wrote: | Maybe they will fix the Magic Mouse similar to how the original | iPad pencil was really weird in that to charge it (unless you | had a power brick) was to connect it to the iPad's lightning | port. | | It could be that the next Magic Mouse revision could address | that but I don't think that could really be counted upon. It | would make sense though if that the Magic Mouse two or if there | was a total revamp of their peripherals got rid of lightning | ports and either could be wirelessly charged or charged by USB | C | visarga wrote: | My personal experience with AirPods used on a MacBook was so | bad I gave up and went to a wired headset. Always having to | fiddle to make it.. you know, make sound, the most basic of its | functions. The same company building both devices and the OS, | what a shame. | faeriechangling wrote: | The AirPods on MacBook are definitely fiddly but switching | sound output to AirPods always fixes all problems if | switching audio doesn't work for any reason, and the ability | they have to sync to watch (for workouts), iPhone, iPad, Mac, | and AppleTV at the same time is totally bonkers even if the | end result is somewhat flaky. | | I also appreciate that Apple leaves a highly amplified | headphone jack on their MacBook pros because there's tons of | Pro applications where Bluetooth headphones just don't work | due to latency. | onlyrealcuzzo wrote: | Interesting. I assumed this would be a problem, and was | astounded at how well the new wireless buds work (using Pixel | Buds, but I imagine if they're any better than AirPods, it's | not much). | razemio wrote: | What happened? Never had issues with basic AirPods. Works for | me on the iPhone, iPad, MacBook and on a Windows PC with | basically zero configuration. | smoldesu wrote: | Bluetooth on desktop OSes has been extremely hit or miss with | me. | | On Windows, none of my headsets or controllers would | automatically connect, most of the time requiring me to pair | them manually every time. | | On Mac, pairing would generally stay remembered but I'd | typically need to manually select the device I want to | connect to in the Bluetooth menu. | | On Linux, prior to Pipewire, I had to close all of my audio | apps to connect Bluetooth headphones. Now _with_ Pipewire, | the connection is so "sticky" that I have to turn off | Bluetooth on my desktop if I want to use it on any of my | other devices, since it always steals the connection. | jbverschoor wrote: | It was stale when Ive was there.. Normally esthetics should | follow function. Not the other way around. I'm glad Ive's gone. | Apple is finally making great stuff again. | bornabox wrote: | I think it got stale when Ive didn't have Jobs as a | counterpart. Or vice versa. Once Cook & Ive didn't seem to | have the same relationship, things stopped working. But I | agree that Apple is doing quite well again with the M1-era | Macs. | jbverschoor wrote: | Yeah he def. needs the counterpart. Design needs | constraints ;-) | brundolf wrote: | I would refine the above by saying: | | Apple's biggest and most persistent strength has never been | visual design, it's been holistic _UX_ design. Those often get | lumped together but they are different. Letting either visual | design _or_ engineering take priority over the user experience | is the big pitfall, and while Apple doesn 't have a perfect | track record here, they're not even in the same galaxy as most | of the tech world. I would even say that in the post-Ive world, | they may be at an all-time high. | JKCalhoun wrote: | Stale is not a bad thing, design for design's sake is. | | Apple had some pretty nice stuff before Ive, I see no reason it | won't have amazing stuff in the future without him. | perardi wrote: | And the new MacBook Pros seem to indicate they're steering | out of that "thin and sleek above all else" whirlpool. | criddell wrote: | I wonder if the push for thinness helped drive Apple to | produce their own CPUs? | matthewdgreen wrote: | > Let's not forget that the vaunted focus on design has given | us a mouse with the charger on the bottom as well as | innumerable other botches over the years. | | If the charging port was not on the bottom, a huge percentage | of users would just leave it plugged in. Then a wireless mouse | would functionally be a wired one. | dylan604 wrote: | Yeah? So? This is the hubris of the designer assuming the | thing will always be used exactly as the designer intended. | However, in the real world, people tend to not know the | designer's intended use or just don't care what they | intended. Users will use thing however they want/need. | There's nothing wrong with that. In fact, I put the "wrong" | as "hmm, didn't think of that" on the short sitedness of the | designer. | matthewdgreen wrote: | It should not surprise you that Apple has hubris and strong | opinions about how their products should be used. You see | this in everything from the design to the features they | support (and disable). This certainly existed in the Jobs | era and it still exists in the Cook era, and they're not | "design features" in the sense that it's only about | appearance. The allegation of the previous post was that | the charging port was purely a design feature rather than a | product-experience one. And further that it's a "botch" | rather than an intentional feature that may actually be | achieving a useful goal that the post author just doesn't | assign value to. To be a "botch" would imply that people | dislike the device and it's a sales failure. | dylan604 wrote: | When the CEO of the company gives an official response as | "You're holding it wrong", I was never under the | impression that Apple was concerned with anything other | than their opinions | fuckcensorship wrote: | What are you basing this assumption on? | matthewdgreen wrote: | The fact that everyone I know leaves their Apple wireless | keyboard plugged in most of the time. (Sample size N=~5.) | reaperducer wrote: | Perhaps his personal experience. Which is the same as mine. | | When I was still working in the office pre-pandemic, | everyone with a cordless mouse kept it plugged in all the | time, presumably out of fear that it would discharge. | | They turned a cordless mouse into a corded mouse. The only | difference being that instead of plugging it into their | computers, they were plugged into their monitors or hubs. | librish wrote: | I think this highlights how not black-and-white this is. Some | of the focus on design are clearly what made Apple so popular | and tech people can be dismissive of that. | | The magic mouse is so much better than any other mouse I've | used (because the scrolling is so much better) and the charge | port being on the bottom has not been an issue a single time | over multiple years. | munawwar wrote: | Its battery lasts for several weeks. So I never realize it's | battery hitting close to zero. And unluckily its hit bottom | several times at the beginning of a work day. It wouldn't | have hurt if they made the thing useable while plugged in. | jfengel wrote: | And the screen doesn't pop up a toast? It's an awkward fix | but straightforward. | rob74 wrote: | For me, the charge port at the bottom is a clear case of | design being more important than functionality. Of course, if | you're the kind of person that always remembers to charge | their mouse before the battery runs out, it's not an issue | for you, but for the "rest of us", having the option to | charge it and use it at the same time would sure be handy... | cco wrote: | Because pedantry is king at hn. Design was not the most | important aspect of the magic mouse, _aesthetics_ was. A | key difference in this conversation. | | Aesthetically the mouse is great, very beautiful, | especially for the time it came out. | | The design of the mouse is amazing in several ways, but | very lacking in others, specifically ergonomics and | charging. In fact, had they made the mouse larger, in all | dimensions, they could have solved two birds with one | stone. The mouse is too small to comfortable use for most | people, making it larger would fit the human hand better | and decrease the amount of contortion your hand has to do | to use it. And with this extra height they could have put a | charging port on the front! Win win on the design side of | things! | | There are several products you can buy that help with this, | I have both wings and a palm bump added to my magic mouse | that makes it much more comfortable. I tried to take one | apart once to explore making a new case for it that | addresses some of these concerns, but I ended up breaking | it. | | I think that final bit really is the crux, the scrolling | and gesture support is so good I'm sufficiently motivated | to try and solve the problems with the mouse. A beautifully | flawed product. | cromka wrote: | > Design was not the most important aspect of the magic | mouse, _aesthetics_ was. A key difference in this | conversation. | | On point. People too often confuse aesthetics with | design. | rob74 wrote: | Thanks for pointing that out! I'm not a native speaker, | and around here (Germany) the loan word "design" refers | only to designing the aesthetic side of things. Again | what learned (https://www.nicolabartlett.de/again-what- | learned/)... | 8ytecoder wrote: | That's astute. Also the exact reasons I use the magic | trackpad instead of the magic mouse. | bobkazamakis wrote: | > Because pedantry is king at hn. Design was not the most | important aspect of the magic mouse, _aesthetics_ was. A | key difference in this conversation. | | Be as pedantic as you want, but aesthetics is an aspect | of design, not exclusive to it. | scarface74 wrote: | How do you "forget"? You get plenty of warning | notifications. | ambrose2 wrote: | This topic comes up again and again, and what I've noticed | is that folks who use the mouse often find that it lasts | for months and months without recharging. Folks that like | the mouse (myself included) agree that the frequency of | charging is very low, while folks that don't like the mouse | will say that it's unacceptable. | kalleboo wrote: | I use the wireless Apple keyboard and trackpad, which | both have similar battery lives, but when the battery | runs out it always somehow happens to be right before a | meeting where I really need to plug it in and use it | right now | | (and these days when everything else is USB-C, instead | I'm scrambling to find where my damn lightning cable has | gone) | | Although I get why they would not put the port on the | back - their Lightning cables are not built for the | repeated motion/strain of a plugged-in mouse. Anything | more strain than plugging your phone in and setting it | down causes the cables to break down in months. | fmajid wrote: | The cables don't last because of pretty but ineffective | strain relief. Another failure squarely imputable to Jony | Ive. | Redoubts wrote: | > I use the wireless Apple keyboard and trackpad, which | both have similar battery lives, | | ? | | The keyboard has 3-5x the battery life of the trackpad. | Not sure how they can be similar to the mouse if they're | not even similar to each other. | _ph_ wrote: | I can only recommend using BetterTouchTool for adding | more guestures to the mouse - and it comes with a nice | feature, it reminds me when the charge of the mouse goes | below 25%. This gives me several days to recharge it | before it actually gets low. | philwelch wrote: | In my experience it needed charging much more frequently | than that, and often at completely unpredictable and | inconvenient times. I resorted to keeping a spare plugged | in at all times when I worked in an office. | KerrAvon wrote: | Some of us who use the mouse always want to keep it | plugged in all the time because the extra cable on the | desk is less important to us than (a) having it not | occasionally glitch due to Bluetooth and/or (b) not | wanting the extra burden of having to charge it. I guess | scheduling the charging is minor if you don't have ADHD, | but it's still one more stupid thing to take care of that | really isn't necessary. | ambrose2 wrote: | I have ADHD, but it presents itself differently. For me, | a more minimal desk free of the sight of cables (all the | time) and free of annoyance of the tension of a cable or | sound of a cable grazing against the desk (all the time) | trumps plugging in a mouse twice a year when I stop | working for the day. But I'm the type that can't focus | when I see a battery icon is low, and so I'll just take | care of it when I notice. | Someone wrote: | I, too, think that an extra battery isn't worth it, but | that there are people who want a mouse that is always | plugged in doesn't mean a wireless mice that can't always | be plugged in is badly designed. | wonnage wrote: | It almost feels like the silly charging port was placed | there on purpose. It tells users that you're not meant to | use it plugged in, stop worrying about the battery, it'll | be fine. And conversely it forces the engineers to build | something that doesn't need to be charged constantly. | | ...I still prefer my Logitech mouse that works plugged in | though. | na85 wrote: | People who complain about the charge port on the bottom | don't use the mice. | | It's a stupid location for a charge port but the battery | lasts for several weeks if not months; it's just not that | much of an issue in real world use. | newaccount74 wrote: | The battery degrades. | | My Magic Mouses battery only lasts for 5 to 10 minutes... | if I could use it while plugged in I could still use it. | As it is I can just toss it. | mattl wrote: | How long have you had it? | newaccount74 wrote: | I don't know. I have several Magic mice, and I switched | them between various computers often enough that I don't | know which computer the broken one came with. The oldest | one is probably from 2016. | _ph_ wrote: | I have several Magic Mice, including the one that still | runs on the battery. I never had any of the batteries | going bad - my oldest one is 5 years old at least still | goes like a month on a charge. | dudeman13 wrote: | >People who complain about the charge port on the bottom | don't use the mice. | | People who don't like pink bags don't buy pink bags. | tobtoh wrote: | > but the battery lasts for several weeks if not months; | i | | In my experience, this is exactly why it's an issue. | | All my less tech savvy family who use this mouse forget | to charge it because "it never needs charging" ... and | then it runs out of juice whilst they are in the midst of | something and now they can't use the mouse. | s__s wrote: | But MacOS warns you that the batteries are low several | times before they run out. | twobitshifter wrote: | I saw an article where someone rigged the magic mouse so | that the cord was not on the bottom. They found that the | mouse was unable to be used while charging. So putting the | charge port on the bottom may have been driven by larger | design decisions that made use while charging not possible. | | https://9to5mac.com/2022/03/25/unnecessary-inventions- | magic-... | kergonath wrote: | > having the option to charge it and use it at the same | time would sure be handy | | That's the theory. In practice, charging it whilst getting | a coffee gives it enough battery life to finish the day. | Sure, you need to remember to charge it then. But you never | have to chose between using it or charging it for more than | a couple of minutes in the real life. | dylan604 wrote: | With the example of the charger-on-the-bottom, where does | the break down come from? | | Was this never even considered an issue? As in, did it just | never get considered as something bad? Did it never get | focus grouped in a wide enough range of users for someone | to question this? Was it noticed, questioned, decided it | was works as intended? | | It just seems like with a company the size of Apple who all | work under draconian NDAs, why not have an internal | employee focus group? Hubris of the design silos? | compiler-guy wrote: | Much more likely is that they studied the situation, | understood the problem, and concluded that the trade off | was worth it. | | We may disagree--I think that surely there must have been | some way of solving the problem--but it seems very | unlikely to me that they missed it. | | They just exercised judgement that I think was | suboptimal. | | Of course, they are selling millions of products and | making billions of dollars doing it, so not sure I can | claim I'm unambiguously right. | peteradio wrote: | Have you used it and found an actual issue with the | problem? If you randomly remember 1 time a month to plug | it in when you go to lunch its effectively a non-issue. | Consider it was well thought out. | taeric wrote: | The few times I've been asked to help my neighbors on the | computer, it has been a non-starter because the mouse | needed charging and we were unable to do anything because | of it. :( | jonathankoren wrote: | Yeah, but how long did charging actually take? 5 minutes? | taeric wrote: | ? I don't actually know. Is an elderly neighbor and we | couldn't find the cable at the house while I was there. | Redoubts wrote: | This sounds like a comedy of errors. | dylan604 wrote: | Wouldn't know as an issue like this makes it a non- | starter since I'd never buy it. | anonymouse008 wrote: | What's so wild to me about this, is that the Magic Mouse | design is 100% evident there was meant to be a flush | charging dock sister product that got nix'd just like the | recent wireless charging pad -- there's intention and a | continuity one can follow, but recently has been cut at the | knees for operational efficiency. | Ecco wrote: | I'm curious: how is the bottom charge port not an issue for | you? What happens if your mouse runs out of battery while | you're working? | b3morales wrote: | For me, in 6+ years of daily use this has only happened to | me twice or so that I can recall. I do check the level from | time to time so I can be sure to charge it overnight. But | even if you forget the trick is that the battery charges | _surprisingly_ quickly from 0 to "enough to get through | the rest of the day". Coffee break quickly, 10, maybe 15 | minutes. So I do keyboard-only stuff for a bit and/or step | away for a breather. It's been a non-issue in my personal | experience. | dolni wrote: | > I do check the level from time to time so I can be sure | to charge it overnight. | | So here's the rub, isn't it? Consumer mice from decades | ago did NOT require you to check battery levels. | | There's no good reason for a charging/wired port on the | bottom of the mouse. It may only be a problem rarely, but | it could just not be a problem AT ALL. | librish wrote: | I get a battery notification when the power is running low. | That means I usually have a couple of days of usage before | it's completely out. So then I charge it while I go to | lunch or overnight. | teakettle42 wrote: | I _never_ remember to plug it in after I've finished my | work and am ready to leave for lunch or for the day. | | Short of putting a post-it note on my screen, I don't | think I ever will. My brain doesn't work that way, and | the point of technology is to support _me_ , not for me | to support technology. | | Requiring users to perform their own async mental | scheduling of a trivially forgettable pending task like | "plug in the mouse" is bad design. | | Perhaps some people have an innate ability to perform | that kind of task scheduling without it being a | significant cognitive load, but many others do not. | Kon-Peki wrote: | I think you must be exaggerating a little bit, because if | true then it doesn't really matter if the charging port | is on the bottom. You need a corded mouse. Apple doesn't | make any, but I've yet to see any 3rd party USB mouse | that a Mac won't work fine with. I've got a Logitech | connected to a USB-C dongle for the infrequent times that | I want a mouse on my MBP. Mouse+Dongle is also cheaper | than a Magic Mouse. | teakettle42 wrote: | I'm not exaggerating at all. I can try to drill "remember | to plug in the mouse" into my head, but it doesn't | matter. I'll forget. | | The previous magic mouse worked fine; if I ran out of | juice, I just swapped the batteries immediately and kept | going. | | If the current Magic Mouse supported charging while in | use, I'd just do that. Problem solved. | | The turtle-mode charging is a ridiculous design | constraint for those of us for whom "remember this | trivial and stupid task to be performed at some arbitrary | later time" does not come at all naturally. | | My (ridiculous) solution is two magic mice. When one | dies, I swap it for the other. No cognitive load, no | breaking flow -- but it's silly to have to keep a spare | $99 mouse around to solve this problem. | | My employer has plenty of spare magic mice floating | around, or I'd probably just buy myself a Microsoft mouse | that uses AA batteries. | ghaff wrote: | >I just swapped the batteries immediately | | So even if I'm at home where I (almost) always have | batteries, this still involves going downstairs, digging | a couple batteries out, and swapping them. (In an office | I probably wouldn't have batteries handy.) | | I won't defend a rechargeable mouse you can't use while | plugged in; the Logitech mouse I generally prefer lets me | do this. But just swapping batteries isn't clearly better | than can't use a mouse while it's charging to me. And | with a laptop I'm actually fine with using the built-in | trackpad 90% of the time. | teakettle42 wrote: | I always had batteries at my desk. Either way, an instant | fix is preferable to "remember to do this later, and if | you forget, your mouse dies at a most inconvenient time". | rmatt2000 wrote: | You get a low-battery notice when there are only a few | hours of charge left. For me, there's always been enough | time to finish up my work and let it charge overnight. | [deleted] | SV_BubbleTime wrote: | The only time it was an ever an issue when I used one, was | I plugged it in, I went to the bathroom, I got a coffee. | And it was charged enough to use it until I could charge it | for hours later. | | The sleep cycle of a mouse microprocessor is 99.9%+. A few | minutes charge will get you hours of use. | tikhonj wrote: | That's what I was paranoid about with wireless mice: what | if the battery runs out while I'm in the middle of a | competitive, time-sensitive game? With my Logitech mouse, I | can plug it in from the front, so it's a minor | inconvenience. | | Of course, just _thinking_ about using the Magic Mouse for | FPS games hurts my wrists, so it in particular was never a | real consideration anyhow :P | altarius wrote: | I don't think it's the design, it's the usability. I might | argue that it has always more about usability than design. | | Sure, the iconic designs of the G4 Cube, iMac, metal | Powerbooks and later Macbook were what drew people in, but | the usability is what kept many people with Apple. | | Is the better scrolling a design or a tech thing? Probably | tech, but I'm sure it's only that good because someone really | understood how people use it and what it really needs to do | well and then insisted that the tech worked flawlessly. | robertlagrant wrote: | If I had to start from first principles and I had to either | be the tech person who figured everything out or the person | who insisted it work flawlessly, I'm pretty sure I know | which would be the easier job. | slowmovintarget wrote: | Usability is a sub-discipline of user experience, which is | a sub-discipline of... wait for it.. design. | | Design, from _designare_ - to mark out, to prepare the | plans for, especially to plan the form and structure of | | Usability is just one area of emphasis for design. Apple | simply included too few elements of usability in their | efforts. | visarga wrote: | I prefer the wheel of Logitech mx master 3. | dandellion wrote: | Me too. It would be even better if we could disable mouse | acceleration on MacOS, it's terrible and drives me nuts. | initplus wrote: | MX Master 3 has inbuilt mouse acceleration, even if you | can set acceleration to zero in software it's still there | in the hardware. | monetus wrote: | Since someone brought up trackballs, the scrollwheel on | CST trackballs are awesomely, in the literal sense of the | word, smoother than any other I've felt. | gnicholas wrote: | Apparently there's a Terminal command that can do this: | https://www.isiko.de/how-to-disable/ | tehnub wrote: | One little trick I use is to turn the tracking speed all | the way down in System Preferences, and then set it as | high as I need in the Logitech settings. This makes the | acceleration pretty unnoticeable for me. Also could use | something like this: | https://github.com/ther0n/UnnaturalScrollWheels | mlindner wrote: | The magic mouse doesn't work at all for me because I want to | be able to right click while left click is down and vice- | versa for some special operations for some applications. | Magic mouse only lets you click one button at a time. | Andrew_nenakhov wrote: | > because the scrolling is so much better | | Unless you use _any_ application that requires more or less | precise scrolls. Like any game, or _any map in the browser_. | The experience of using Google maps / Apple maps / | Openstreetmap with Magic Mouse is unbelievably shitty. Almost | every time I want to make a click it interprets it as a | scroll and zooms in or out. I eventually replaced magic mouse | because of this with a regular mouse when I use an Apple | computer, and it is much much better. | goosedragons wrote: | The free and horizontal scrolling benefits can also be | found on much better mice. Logitech has some nice ones that | allow both ratcheted and free scrolling with the click of a | button. | azemetre wrote: | I'm not a fan of the magic mouse because the ergonomics isn't | good for your hand over extend uses of time. I wish Apple | would make a "magic" trackball. | moralestapia wrote: | >reviving the "computer for the rest of us" | | That's just the spirit of Apple and the place where Steve Jobs | wanted it to be. | | The genius of Tim Cook lies in doing that while keeping 30-40% | margins on the products they sell. | McLaren_Ferrari wrote: | amelius wrote: | > >reviving the "computer for the rest of us" | | > That's just the spirit of Apple and the place where Steve | Jobs wanted it to be. | | Eh, there's nothing that points in the direction that Steve | Jobs wanted Apple to be computers for the rest of us. Apple | was always marketed as expensive and exclusive. Which is | ironic because Apple devices are clearly mass products, with | design that has little variation over the quite limited | product line, and almost zero variation between Apple | products owned by people. Somehow Apple made people believe | it is hip to own the same thing as everybody else, and feel | privileged about it, which defies all logic. | joshmarinacci wrote: | Steve Jobs literally said that several times. But he wasn't | referring to cost. He was referring to ease of use. | Especially in the 80s the difference between graphical and | text interfaces was a massive gulf. 90% of people simply | could not be productive with a text only interface. Even | the good ones they had on the AppleIIs. GUI changed | everything. That's what Jobs meant by a computer for the | rest of us. | adventured wrote: | Cook scaled up the iPhone (and its broad ecosystem, which | includes the iPad, iWatch, iServices), maximizing its global | potential. | | I don't know if it qualifies as genius, however it's plainly | obvious that Cook is an exceptionally competent manager and | logistician. He has also been a stable hand on an | increasingly sprawling behemoth that easily could have gotten | out of hand (~$400 billion in operating profit every five | years - in the wrong management hands that's a disaster | waiting to happen). He's successfully operating a mass | consumer product company with the profit of Saudi Aramco, a | once unthinkable outcome (Aramco used to tower over the | profit of most every other corporation globally). Ten years | ago Microsoft was one of the few global profit giants with | ~$20b in annual profit; Apple is near six times that scale | now. Cook has done a relatively good job of keeping a leash | on Apple's financial behavior. | kranke155 wrote: | This. I had doubts about Cook until the new M1 macs came | out and I realised he's doing just fine. Cook is no Steve | Jobs, I think of him more as a Bill Gates figure - a | relentless executioner. But Cook has made a better and more | ethical company than Gates ever did. | | It'll all change when the AR revolution kicks in and it | will all depend on how apple deals with it. If they succeed | there again, then Cook will be one of the best CEOs in the | business. He's got his own way but underestimating him | after the M1 chip and successful transition seems foolish | to me. | scarface74 wrote: | The AR revolution has been promised since the 80s. | Bud wrote: | I can only quote Steve in response to this silliness: | | "Most people make the mistake of thinking design is what it | looks like. People think it's this veneer -- that the designers | are handed this box and told, 'Make it look good!' That's not | what we think design is. It's not just what it looks like and | feels like. Design is how it works." | | Citing the mouse thing is a prime example of this silliness. | First, it ignores that it doesn't matter whether the charging | port is on the bottom, because _that mouse cannot operate_ when | it 's plugged in. Second, it ignores that you can charge the | thing in a few minutes, so, again, it doesn't matter that the | port is on the bottom. | | Only people who don't actually use an Apple Mouse think that | this matters. | mplanchard wrote: | But to be fair most wireless mice _do_ work just fine when | plugged in, so the failure to make a mouse that for some | reason can't work while plugged in is also a part of their | design. | pushrax wrote: | Apple's own wireless trackpad and wireless keyboards work | while being plugged in. | | I think the sleek visual and ergonomic design specifically | resulted in the charge port being put on the bottom, which | resulted in their decision to disable the mouse when it's | charging. Not the other way around. | matthewdgreen wrote: | Many people I know leave their trackpad and wireless | keyboards plugged into the Lightning/USB ports all the | time. This is basically fine for a keyboard or trackpad, | since very little of the functionality of those devices | benefits from mobility. | | By contrast, a wireless mouse is fundamentally a | different animal than a wired one. If (say) 90% of your | users are going to leave it plugged in 100% of the time | (to offset against the ~3 hours per year when they'll | actually need to charge it), then a huge percentage of | your users will experience an inferior product. It's like | buying a mobile phone and then encouraging users to leave | it plugged in by their bedside all day. | zerocrates wrote: | By the same token, you _could_ make it impossible to use | your phone while it 's charging, but that's rightly | understood to be a terrible idea that's not even | considered. Rechargeable game controllers pretty much all | allow you to plug them in if you want while you use them, | and in some cases to just drop the battery entirely and | use them as wired. I recognize that neither of these are | perfect analogs, mostly because both of these need to be | charged much more often. | | I can't really decide if the Magic Mouse thing was | primarily an aesthetic decision to have no visible ports, | or a decision that the user couldn't be trusted to use it | "correctly" if it allowed itself to be plugged in | normally, or an equal mixture of both. Either reinforces | some typical Apple stereotypes which is why it keeps | getting brought up even though it needs to be charged | relatively rarely. | _ph_ wrote: | No one would assume that a mobile phone requires to be | plugged in to work. With mice it is not as clear cut. And | looking at my magic mouse, I wouldn't know where they | would put a charge port without making its wireless use | worse. So I prefer it as it is. Would be nice though, if | wireless charging would be possible. | pushrax wrote: | I'm not sure I understand this argument. Why can't users | simply use the mouse wirelessly even if it's possible to | use in a wired way. Are you claiming that people would | end up leaving the mouse plugged in, like they do with | the trackpad? If the point is that using a wireless mouse | is a better experience, then why wouldn't people use it | wirelessly except to charge? | | I have an Apple keyboard and trackpad that I use at my TV | wirelessly but have benefited from the ability to use | while charging a few times when the battery died. Doesn't | stop me from using it wirelessly 99% of the time because | the experience is better. | | By the way, I have an older phone I leave plugged in all | the time by my bed, the battery life on it has | deteriorated but it works perfectly for music. | powersnail wrote: | > why wouldn't people use it wirelessly except to charge? | | For some users, the point of a wireless mouse is to be a | portable mouse. You can take it on the go with your | laptop without worrying about cables. When they are at | home, they don't care about cable drag, and they want the | peace of mind that the mouse will always have full | battery when they need to go. They leave the mouse always | plugged in when they can, so they can use the mouse | unplugged when they need to. | | I think most modern mouses have long enough battery life | now, that more people can have the peace of mind without | constantly docking their mouse. If the battery lasts | weeks, it feels pretty secure. | K7PJP wrote: | In practice, there is no problem to be solved here. I have | used a Magic Mouse for at least five years. It has never | run out of juice while I'm using it, and I simply plug it | in at lunch or overnight or on a Zoom call for a bit when I | start getting notifications about the battery. It runs for | three weeks of daily use without need for a charge. | robonerd wrote: | Five years doesn't seem like a very long time. My | intellimouse is 20 years old. The battery will never wear | out because there is no battery. | raverbashing wrote: | Yes, but to make one that works when plugged in takes some | extra considerations and might cost a bit more | | For example, having the port in front would change the | overall design of the magic mouse, would mean that it would | be thicker (at least in the front) and might also fight for | space with the click switch | | But yeah, given it charges to usable in a couple of | minutes, it's a non-issue | dylan604 wrote: | >Design is how it works. | | But the design of having the charge port _not_ on the bottom | would not negatively affect how it works. In fact, the port | on the bottom goes against "how it works" philosophy. | goosedragons wrote: | I own a magic mouse 2. Honestly the charge port is the least | of its problems. Apple does not like to put a second switch | in their mice, so right clicking is done entirely in software | and touch. The problem with this approach is that it's not | possible to click both buttons at the same time, it also | makes it harder to trigger because there's only 1 switch and | it's on the left side. Plus it's just uncomfortable and has | these plastic rails that make horizontal movement harder on | some surfaces. It's just all around an awful mouse. | | Apple has frequently ignored how it works for looks and still | do. They would for the longest time stick all the USB ports | on the left hand side of the laptop very close together such | that a larger USB stick or a 3G dongle or whatever would | block your only other port. They do things like awkwardly | hide the power button on the back of iMacs, no fronting | facing or side mounted ports, etc. | _ph_ wrote: | The magic mouse is by far my favorite mouse and I prefer it | to the fancy Logitech MX I used before. No other mouse gets | scrolling as right as the magic mouse does. Why would you | want to be able to have a simultaneous left and right | click? Be sure to check out BetterTouchTool to set up more | guestures for the mouse, like a 3 and a 4 finger click. | hn_throwaway_99 wrote: | > That's not what we think design is. It's not just what it | looks like and feels like. Design is how it works. | | Which is exactly why many Apple fans had become so frustrated | with bizarre "form over function" design in the waning Ive | years. Even if the butterfly keyboard hadn't been vulnerable | to making an entire computer unusable due to a tiny speck of | dust, the "tapping on glass" feel of it was the prime example | of "usefulness be damned" at the alter of Ive's bizarre | obsession with thinness. If anything, the most recent | MacBooks, where they just essentially undid all the bad | decisions of the previous 3-4 years, were an admission that | they had chased weird design obsessions at the cost of "it | just works". | | The other commenters have already pointed out the absurdity | of a mouse that can't be used while it is charging. | jahnu wrote: | I know plenty of apple ecosystem centric people who used an | apple mouse and hated that design. So much so they gave up | and got another one eventually. It's clearly a bad design | because there is an obvious alternative with no downsides. | | A better example though might be the mess that is the design, | or rather lack thereof, of the notification system and | haphazard gesture meanings in iOS. I use both a Pixel Android | and an iPhone, but mainly the iPhone these days and it's | clear that Apple don't get everything right. | namdnay wrote: | So your argument against the bottom charger beign bad design | is that the mouse is also designed so it can't charge and | operate (contrary to the keyboard for example)? That's kind | of circular :) | KerrAvon wrote: | > Only people who don't actually use an Apple Mouse think | that this matters. | | I actually would use an Apple mouse and I think this matters. | I don't use one because of this issue. See my response above; | tl;dr: I don't ever want to leave the mouse unplugged. | | > First, it ignores that it doesn't matter whether the | charging port is on the bottom, because that mouse cannot | operate when it's plugged in. | | Yes, and this is a fundamental design flaw and it should be | fixed. | | > Second, it ignores that you can charge the thing in a few | minutes, so, again, it doesn't matter that the port is on the | bottom | | Interrupting my flow for a few minutes is really | unacceptable. | teakettle42 wrote: | > Only people who don't actually use an Apple Mouse think | that this matters. | | I use one (several, actually -- that's what work provides) | and I absolutely think this matters. | | I forget to charge it. I don't check the battery level. I | don't remember to plug it in at the end of the day. | | I also shouldn't have to. That's an annoying, unnecessary | cognitive load. | | If it dies in the middle of something important (and it | does), stopping for some unknown number of minutes to let it | charge is not a suitable option. | | Currently, my fix is to have _two_ magic mice; when the | battery in one dies, I swap it out for the other one. | | This is the only solution that doesn't offload the cognitive | burden of remembering to charge something at the end of the | day onto me. | | This is also a ridiculous solution to that problem. | newaccount74 wrote: | > Only people who don't actually use an Apple Mouse think | that this matters. | | You got that backward. The people who are annoyed by these | shortcomings don't use an Apple Mouse. | hammock wrote: | >Rather than the Apple watch being a Vogue-celebrated product | for the 1%, it's an attractive and high quality product for | many people. I see it on the wrists fashion icons and on the | wrists of people working at my local grocery store. | Billionaires and ordinary people can have basically the same | phone, watch, and AirPods. That is the true genius of Cook, | reviving the "computer for the rest of us". | | Reminds me of that famous Andy Warhol quote from 1975: | | _What's great about this country is that America started the | tradition where the richest consumers buy essentially the same | things as the poorest. You can be watching TV and see Coca- | Cola, and you know that the President drinks Coke, Liz Taylor | drinks Coke, and just think, you can drink Coke, too. A Coke is | a Coke and no amount of money can get you a better Coke than | the one the bum on the corner is drinking. All the Cokes are | the same and all the Cokes are good. Liz Taylor knows it, the | President knows it, the bum knows it, and you know it._ | kingofspain wrote: | The same is true of Bovril | mark_l_watson wrote: | I agree with you on all points. The Apple Watch is an | especially significant universally appealing product for people | who can both afford it and a monthly data plan. For me the | killer feature is being able to leave my cell phone at home and | still get messages, calls, and see email headers. I don't know | about the rest of you here, but I struggle a bit separating my | human-ness from technology. Not having the temptation of | looking at a cell phone when I am running errands and hanging | out with friends - but still be in communication - is really | good for me. Yeah, if I had more will power and self control | then the Apple Watch wouldn't be as valuable to me. | Apocryphon wrote: | On the flip side, one wonders what the departure of Scott | Forstall meant for Apple, and where it would be today if he | continued to be in a decision-making position. | snowwrestler wrote: | I think Forstall's trajectory after Apple shows that he was | ready to be done with being a technology leader. If he had | wanted to stay, he could have. | gnicholas wrote: | This frames his departure as being about conflict with the | 'accountants', and it doesn't mention the laptop thinness | debacle. I have zero inside information, but I understood Ive to | have been pushing for thinness, even at the expense of | functionality. The company went down his path for a few years, | but it has recently made an abrupt about-face. It seems strange | not to mention this dimension of Ive's work and the possible | conflicts it could have caused. | | OTOH, this guy apparently conducted hundreds of interviews, and | I'm just some guy who's been watching from the outside! Maybe I'm | way off-base. | [deleted] | trzy wrote: | This is a "debate" that exists only on HN. Laptops are not what | propelled Apple to become the most valuable company in the | world and their importance inside the company reflected that | until fairly recently. | BonoboIO wrote: | Jony Ive's ,,design is everything, function is last" approach. | | I think Apple ,,grew up" a little bit in the last years and | realized, that they can not deliver any more or such substandard | products. | | - Like the Mac Pro (2013) which was thermal limited even with the | launch configuration and could not be refreshed because more | power would mean less power through throttling | | - Magic Mouse 2 which well u could not use while charging | | - Macbook Pro Touchbar which is there because there was nothing | else to ,,innovate" | | - MacBook Pro Keyboard which is so thin and lookin good that the | owner has to replace it every 6 month | kappuchino wrote: | Question: After reading some comments here, I still think I might | be in a bubble? I think its all becoming better now that Ive is | not responsible for then mac design any more. | | All the mac hardware (mini, imac, macbooks) became smaller, less | repairable and overdesigned to the extent of being impacted in | usability after steve jobs died and Ive was running without | counterweight: | | The magic mouse you could not use while charging. The horrible | keyboard that died from merely a few crumbs. having only two | ports on a computer so you would always need a couple of dongles. | Just to name a few. | | Sometimes clever design has to be combined with _boring_ choices, | like still having a hdmi port and micro sd slot. A decent, | resilient keyboard. Now I long for a macbook that has replaceable | /repairable memory (ram, ssd) again as well as a battery that is | not glued in place ... | jmrm wrote: | > The magic mouse you could not use while charging. | | I totally think they done this on purpose to prevent anybody to | use the mouse while charging it. In that way, there isn't | anybody continuously using the mouse without removing the | cable, making the product look like is wired instead of wired, | and breaking that minimalism design they want to. | | Apple is a company that not only design product to look good in | a shop window or an ad, but also in how other people will use | the product and what image will give to the rest when its in | use. | PolygonSheep wrote: | > In that way, there isn't anybody continuously using the | mouse without removing the cable, making the product look | like is wired instead of wired, and breaking that minimalism | design they want to. | | Is this a common problem? I only use wired trackballs but I | notice other major brands of rechargeable wireless mice don't | seem to care whether you use them plugged in or not. | | What I think would have been better would be to put the | charging port on the back instead of the bottom so you can | still use it if you absolutely _need_ to while charging but | it 's just awkward and uncomfortable enough to discourage | doing so on a regular basis. | paulcole wrote: | > The magic mouse you could not use while charging | | Do you think this just slipped past everyone at Apple? | [deleted] | dschuetz wrote: | I think Apple has lost its mojo when they have started to | sacrifice function to form, to make their Laptops even thinner. | Remember the "revolutionary" butterfly keyboards that could not | survive outside a clean lab? That was the moment. | | Btw, the watch struggled rightfully so, because the battery still | does not last a day. I can imagine how hard it was to sell it as | a fashion accessory. It needs daily care, charging at least one | time a day. Staggering! I have a different smart watch product | that lasts a week! Now that's a fashion accessory! | bayareabadboy wrote: | I used to worry that Apple was slipping. Apple TV+ especially | made me question the direction of the company. Then I got a | MacBook Pro with an M1 chip. It's honestly stunning. | bingohbangoh wrote: | I listened to this author's interview on the A16z podcast. An | important detail is that Scott Forstall brought him up through | Apple over the years. Scott Forstall, the head of software for | Apple, later lost a power battle after Steve Jobs' death to Tim | Cook & Jony Ive. One wonders if this is coloring his opinion. | jjtheblunt wrote: | > It was 2014, and Apple's future, more than ever, seemed to | hinge on Mr. Ive. | | What? | | I was there then and long before, and that's just nonsense, | fabricated nonsense by whoever Tripp Mickle is. What a | sensationalist assertion. | | The engineering, hard-core engineering, was a not entirely hidden | powerhouse, and still is. | sydthrowaway wrote: | Are you sure? Engineers have no control over the isolated | designers | dctoedt wrote: | > _whoever Tripp Mickle is_ | | NYTimes journalist, before that, WSJ. | | https://www.linkedin.com/in/trippmickle/ | ghaff wrote: | That seems like a very engineering-centric view of the world. | The engineering (both software and hardware) of Apple's | products has certainly been important. But, especially as they | were transitioning to increasingly be a consumer electronics | brand, design was certainly a key piece that set them apart. | tptacek wrote: | Design still is a key piece that sets them apart. | jjtheblunt wrote: | Agreed, and, to both your points, it's interesting that | there is significant engineering never trumpeted in the | press about the teams doing engineering to make the designs | (physical designs) manufacture-able. it's a super | interesting world where mechanical engineering and | aesthetic design crossbreed. | scarface74 wrote: | Jony Ive leaving Apple was there best thing that could have | happened. The horrible keyboards, the form over function trash | can MacPro, the removal of ports, the one port MacBook ("the | adorable"), the gold Apple Watch, are all the fault ultimately of | the design team under Ive. | socialdemocrat wrote: | It was the Jobs Ive combo that worked. I think Ive was making too | many form over function decisions towards the end which | benefitted neither Apple nor its customers. Cook is a bean | counter. | | That does not neat to be all bad as much as I hate to say it. | That is why I liken get he new Apple to Microsoft with all of he | pros and cons that entails: | | https://erik-engheim.medium.com/apple-is-turning-into-the-ne... | fmajid wrote: | Jony Ive is a hack without the firm hand of a Steve Jobs to keep | his self-indulgent tendencies in check. He is responsible for the | butterfly keyboard fiasco. Scott Forstall was famously fired for | refusing to apologize for the Apple Maps first release woes, but | AFAIK Ive never has for those garbage key switches, and I'm sure | there are multibillion dollar class-action lawsuits working their | way through the legal system. | | It is notable Apple has not named a new Chief Design Officer. | Ive's failure is so manifest he's destroyed designers' seat at | the table in the company that was the poster child for design. | illwrks wrote: | I don't disagree with anything you've said however I think if | apple were to name a new chief then that person would have to | be as good or better than his/her predecessor. That's a lot of | pressure from the public on day 0. | daviddever23box wrote: | ...an infomercial for the author's new book? Weak sauce, NYT. | daniel-cussen wrote: | I completely cut nytimes out of my life. I don't think I'm | better informed, probably worse, just happier. Definitely | happier. | pegasus wrote: | Ignorance is bliss, then? | somenameforme wrote: | "To your request of my opinion of the manner in which a | newspaper should be conducted so as to be most useful, I | should answer 'by restraining it to true facts & sound | principles only.' yet I fear such a paper would find few | subscribers. it is a melancholy truth that a suppression of | the press could not more compleatly deprive the nation of | it's benefits, than is done by it's abandoned prostitution | to falsehood. nothing can now be believed which is seen in | a newspaper. truth itself becomes suspicious by being put | into that polluted vehicle. the real extent of this state | of misinformation is known only to those who are in | situations to confront facts within their knolege with the | lies of the day. | | I really look with commiseration over the great body of my | fellow citizens, who, reading newspapers, live & die in the | belief that they have known something of what has been | passing in the world in their time: whereas the accounts | they have read in newspapers are just as true a history of | any other period of the world as of the present, except | that the real names of the day are affixed to their fables. | | general facts may indeed be collected from them, such as | that Europe is now at war, that Bonaparte has been a | successful warrior, that he has subjected a great portion | of Europe to his will, but no details can be relied on. I | will add that the man who never looks into a newspaper is | better informed than he who reads them; inasmuch as he who | knows nothing is nearer to truth than he whose mind is | filled with falsehoods & errors. he who reads nothing will | still learn the great facts, and the details are all | false." | | - Thomas Jefferson, 1807 [1] | | That's one of my favorite quotes that's becoming more | relevant by the day. The reason, among many, is that that | was written more than 200 years ago. It emphasizes that the | brief window of media that many of us grew up within was | some weird brief bubble of competence, integrity, and | accountability that was for seemingly most all of the rest | of humanity's existence, not the case. And we're now simply | returning to the 'good ole days.' | | [1] - https://founders.archives.gov/documents/Jefferson/99- | 01-02-5... | daniel-cussen wrote: | Couldn't follow the link. | jaclaz wrote: | It is truncated for some reasons, the document is: | | From Thomas Jefferson to John Norvell, 11 June 1807 | | This one, even if it is truncated in the view on HN, | seems to be working: | | https://founders.archives.gov/documents/Jefferson/99-01-0 | 2-5... | daniel-cussen wrote: | It's so good! I love it! | | "defamation is becoming a necessary of life: insomuch | that a dish of tea, in the morning or evening, cannot be | digested without this stimulant [the newspaper]. even | those who do not believe these abominations, still read | them with complacence to their auditors, and, instead of | the abhorrence & indignation which should fill a virtuous | mind, betray a secret pleasure in the possibility that | some may believe them, tho they do not themselves. it | seems to escape them that it is not he who prints, but he | who pays for printing a slander, who is it's real | author." | photochemsyn wrote: | I quit viewing the NYT as a reliable news source after they | sold all those lies about Iraqi WMDs to the American public | on behalf of the Bush-Cheney-Rumsfeld neocon crowd. It's | not hard to say informed without relying on such corporate | media outlets with obvious ulterior motives. For example, | if I want to read about Apple's M1 Ipad (I do like ipads, | though mostly use Linux now), just go to DuckDuckGo and | enter | | Apple M1 Ipad "engineering" design | | Flip through the first 50 results, you'll get a better view | on what's up than the NYT provides, with its drivel about | 'the soul of Apple' and similar fluff nonsense. You can try | it on Google as well, but then half the page is just ads. | | [edit: one thing I discovered by doing that is that the M1 | Ipad is going to be very difficult to repair, which is a | huge negative for me] | Bud wrote: | So who did you choose as a reliable news source going | forward, then, instead? | | I think you need to be mindful that NYT got duped just | like Powell did. It doesn't magically mean they are all | bad journalists. It doesn't. You can fantasize that it | does if you like, but it doesn't. | | NYT is not an in-depth tech reporting organ, so I agree | with you on that. But if you want detailed global-scale | investigations of complex new issues? Good luck, in the | US at least, finding a substantially better source than | NYT. You won't. It's not there. | [deleted] | HidyBush wrote: | Since when do newspapers equal knowledge? | ghaff wrote: | I see a disclosure right at the very top. And an article | adapted from a book, that most of us won't get around to | reading, seems like a perfectly reasonable topic. | | ADDED: I'm actually more inclined to read an article written by | someone who did the research/put the effort into writing an | entire book on a subject. | jessriedel wrote: | Agreed. Both book authors and journalists face comparable | financial motivations to distort facts for the sake of story | telling (and in this case the author is also a NYT | journalist). | trowawee wrote: | I understand the thought, but a weird reality about book | writing is that, since the author bears the cost for fact- | checking books, they're often less extensively fact-checked | than longer reported pieces for newspapers or magazines. | Zigurd wrote: | Rock star designers leaving big companies is nothing new. I | happen to like "Bangled" BMWs like the original Z4, before it was | watered down to a retro-ish design. But I also know I'm in the | minority. | | Apple's primary advantage is gaining unique capabilities and | protecting them through domination of the supply chain. Not all | of these succeed ( _vide_ large sapphire crystals) but these | kinds of competitive moats are actually more important than | unique designs. | mrcwinn wrote: | How was this ever going to work? | | If I worked for 20 years with one of history's most influential | entrepreneur, and we had a deep working partnership sustained by | mutual respect and trust, and then that person died, I simply | don't know how I'd continue showing up every day. | | Keep in mind that when Jobs returned to Apple, Ive was not at all | influential within Apple and on the verge of leaving. To go from | that place to one of the world's most influential industrial | designers -- gosh, I'd have some ego too. | | I'm grateful for his contribution. And I'm also grateful that his | departure seemed to have opened new avenues of creativity and | flexibility of thought at Apple. | | After all, it was Jobs himself at the Stanford connection who | said that death (or, thought of another way, departure) is life's | change agent. | stephen_g wrote: | Read the whole thing, I was really not convinced. Ive had some | brilliant hits, but I think became more of a liability in the | end. Look at what happened to the MacBook Pro, losing most of its | ports and the thinness causing them to put a much worse keyboard | in it that caused massive problems. Sacrificing a bit of thinness | and going back on those changes with the newest iteration has | been much better. | | Honestly to me the M1 era of Apple is the more exciting than | things have been in years. The article linked is really negative | (saying Apple only have "legacy products") but with the M1 series | they seems to be smashing it out of the park... | bschne wrote: | > Honestly to me the M1 era of Apple is the more exciting than | things have been in years. | | Yes, I feel like this is somehow still massively | underappreciated. They pulled off a major hardware transition | without big hiccups (I'm sure someone's going to point some I | have missed in the comments /s) and launched a bunch of devices | that are an incredible leap forward. I mean the baseline M1 air | starts at $1k and is an _incredible_ piece of hardware for most | usage. | [deleted] | sremani wrote: | The M1 iPad Air is $499, couple that with Apple Pencil, the | writing experience is near frictionless. | | The M1 era is going to redefine the industry in subtle and | not so subtle ways. | coder543 wrote: | > M1 iPad Air is $499 | | $599, actually. | FollowingTheDao wrote: | That's a lot of money to pay for a device that locks you | into the App Store. | saghm wrote: | To be fair, the iPhone does as well and is way more | expensive than that | imwillofficial wrote: | A lot of money for whom? | layer8 wrote: | The M1 iPad Air is actually $599 for the entry-level 64 GB, | which nowadays isn't that much storage. If you go for the | 256 GB (there's no 128 GB, for profit-maximization reasons) | and add the Pencil plus maybe the missing charger, then | you're already at over $900. | Bud wrote: | Might want to check your dosage on the "omg no bundled | charger omg omg the world is ending" memedrugs. | | The iPad Air ships with a USB-C charger. A nice one. | layer8 wrote: | Thanks for the heads up, can't edit the comment anymore. | raydev wrote: | What is the average person actually storing on their | iPad, though? Photos taken with the iPad, maybe? | | I think for most people it's just an expensive, nicer | Chromebook. Everything they want to consume needs an | internet connection anyway. | | If you're a creative or just a nerd, then sure, you'll | need to spend more money to get the specs you need. | layer8 wrote: | Or photos/videos taken with the iPhone. The iPhone now | starts at 128 GB, so it's surprising they still start the | iPad Air at 64 GB. | kylehotchkiss wrote: | Downloaded videos for long flights! You have to get a | storage bump to actually get a variety of content | downloaded. | | Also local copies of cloud storage are very valuable to | keep on iPad. | imwillofficial wrote: | I think you missed the "average person" bit. | | The average user does know what local copies are. | scarface74 wrote: | Why wouldn't they? Most of the popular streaming apps | have download functionality. | wildzzz wrote: | One thing I've really appreciated on flights is the | addition of streaming videos to your own device. If it | saves fuel and maintenance costs, I'm perfectly fine with | them ripping all the personal TVs out of the plane as | long as they can keep a selection of movies available in | case I forget to download my own and don't feel like | reading. | midislack wrote: | No it's not. Even the multi-core era failed to do that with | laptops. If you're going to redefine the industry you need | a radical new idea, not just 'the same, but slightly | faster, slimmer, and lighter.' | | Whatever will redefine the industry will probably be | laughed at and only adopted by nerds for a while. Like OS X | back in the day. Only people interested in the first couple | versions were Unix nerds. Everybody else's software they | needed was on OS 9. | uuyi wrote: | The radical bit is they deliver holistic software and | hardware that actually works. | | No other vendor comes close. | GekkePrutser wrote: | Yeah I was one of them. | | Unfortunately the Unix part seems to be very | underappreciated by Apple recently so I've already moved | on again. I was an early adopter of macOS and have | 'converted' many more mainstream users that still use it. | But for me it's become too locked down. | p1mrx wrote: | Which OS/distro did you move onto? | GekkePrutser wrote: | FreeBSD with KDE | rch wrote: | Nixpkgs on Fedora w/ i3wm | smoldesu wrote: | Amen to that. At work one of my responsibilities includes | maintaining bootstrapping scripts for MacOS so we can | reliably develop on the platform. Getting things to "just | work" the way they do on our deploy servers is an actual | nightmare, especially once you toss Apple Silicon into | the mix. Not only are we running different kernels, but | different architectures; it's simply impossible to | guarantee that something that runs locally will work fine | on production, or vice-versa. I definitely do my | development on Linux where possible. | azinman2 wrote: | What is it too locked down to accomplish? There are many | knobs to unlock it. | GekkePrutser wrote: | Changing the sshd_config to only accept key | authentication for example. Since the recent locking down | of significant parts of the OS this keeps getting | reverted to default. | | But there's many more issues, I've gone into them before | (I used to be a Mac admin) but I don't want to bring it | all up again | WesolyKubeczek wrote: | You sort of can sidestep the issue by supplying your own | launchd plist for openssh, and disabling Apple's one, but | it's a thorn in the side anyway -- the fact that you even | need to bother to sidestep the issue in the first place, | while there are systems which go to great lengths to | respect your changes to the configuration. | kergonath wrote: | Out of curiosity, what do you mean by "too locked down"? | What could you do on, say OS X 10.8 that you cannot do | now? | | I am still running and compiling the same open source | software as I did 10 years ago and more besides. There | have been a couple of rough transitions with the new | security things, SIP, and whatnot. I disabled it for a | couple of releases but now that's not really a problem. | WesolyKubeczek wrote: | You have an increased number of hoops to jump through if | you want your computer to be programmable. | | At first, it was Gatekeeper. Yeah, appeared in 10.8. Then | notarization. Now, on M1 you need to sign your binaries | ad-hoc or they won't run. Custom kernel extensions? No | way. | | It's like slowly boiling the water in which you sit. | Little things, but one by one they accumulate into quite | a lump of red tape, and Apple seems to drive home the | point that a developer is a different caste than the user | is, and there's some sacred knowledge that you should be | in possession of, and update it every year for $99, so | that you can program your computer. All the while the | user is supposed to be clueless and in awe from this | technological marvel the caste of engineers is bestowing | unto them. | | Oh, and Apple wants to be a bottleneck in each and every | process connected to programming their computers. They | also remind you that the machines you pay mad bucks for, | you don't really own. | | I like the pure Unix approach more, when the line between | using the computer and programming it doesn't really | exist, and where the system is basically your IDE too, | and where you're going from being a user to being a | programmer and back without really noticing. Mind you, it | doesn't mean you have to go from one to the other, but | when you want/need to, it's damn frictionless, and the | system is as malleable as you want it to be. | nine_k wrote: | I hazard yo ask: have you tried Linux recently? | | Apple wants to produce customer appliances, not entirely | but mostly locked down in the name of security and smooth | customer experience, and there seems to be a large market | for these. | scarface74 wrote: | Everything you list makes the Mac more secure and more | stable. | | For instance, with system integrity protection, a bad | browser installer can't wreck your entire computer. | | https://arstechnica.com/information- | technology/2019/09/no-it... | Spooky23 wrote: | A lot of people look wistfully back on the good old days | of futzing around with drama in their PC. | | Time moves on. If you want computing to be an adventure, | that's what Linux is for. | WesolyKubeczek wrote: | I like to be in control precisely over how hardened I'd | like my system to be. | | If I wreck it, I know how to reinstall it and restore my | backups, thank you very much. | breakfastduck wrote: | And you can do that. Just turn it off. | | I honestly thing the 'lock down' is so overblown. | | Yes there's 'more hoops' - but you go through the hoop | once. Seriously, if you're running a dev machine turning | off 3, maybe 4, things once and never touching them again | is hardly the biggest hurdle. | chipotle_coyote wrote: | Different people have different annoyance levels with | security restrictions. Personally, I'm all right if | Apple's security model makes things I rarely do -- e.g., | install privileged system extensions like Rogue Amoeba's | Audio Capture Engine -- difficult but still _possible._ I | understand why other people might make different choices. | | Having said that, I do roll my eyes whenever I come | across the phrase "walled garden" when applied to the Mac | in particular, especially when people stridently insist | that the Mac is just a year or two away from being locked | down like iOS. (I've been hearing that prediction for | over a decade, and find it less likely than ever in the | era of Apple Silicon Macs.) | scarface74 wrote: | They have been warning about Apple requiring all Mac apps | to come from the app store since 2011. | fartcannon wrote: | You should thank those people. They made enough noise to | prevent what was and is surely apple's long term plan. | 7speter wrote: | Theres also a lot of commercial service overhead, like | apple music starting up on boot (and even being | installed) and asking if you'd like to subscribe or | whatever. | | 15 years ago apple had people on stage bragging how there | was only one version of OS X while Microsoft had | countless versions of Windows (Vista Home, Vista Pro, | Server, etc). I wonder if there should be a standard | MacOS and a MacOS Pro that would be a relatively stripped | down unix environment without all of the bloat thats been | added on to MacOS recently... | the_other wrote: | Absolutely not. There should just be easy switches. | darkerside wrote: | You probably thought the original iPhone was pretty | stupid, too, I would guess. | p1necone wrote: | The original iPhone /was/ stupid until they relented and | decided to allow 3rd party apps with the iOS 2 update. | eastbound wrote: | Didn't everyone recognize the first iPhone as a | revolution? I mean, the entire Android team took a day | off, knowing they had failed. | CamperBob2 wrote: | No, there was widespread derision. The idea that people | would accept a phone without a physical keyboard was | nothing short of heretical in business circles. | | Steve Ballmer famously went on one of the popular morning | TV news shows and laughed at the iPhone. The fact that he | still had a job when he got back to Redmond explains a | lot about Microsoft's stagnation under his leadership, | and its subsequent return to a successful path once he | was gone. | bobochan wrote: | My memory is that MS laughed because they did not believe | the hype. The laughing stopped when they got the first | iPhones in house and were able to see how much space | Apple was able to dedicate to the battery. | ghaff wrote: | Not really. I had a fairly recent Treo at the time. I | certainly didn't buy an iPhone when it first came out. | Come the 3GS I was definitely ready to go with Apple but | it wasn't an instant switch. | | Of course, I was also not an Apple customer at the time | except for an iPod sometime around that time. | __alexs wrote: | I was also a die hard Treo user at the time but as soon | as I saw the iPhone it was obvious this was the future | and I got in line on release day to get one and never | looked back. | scarface74 wrote: | When the original iPhone came out, it couldn't run apps | and didn't have GPS. Capabilities that my Blackberry and | even feature phones had. | | The iPhone wasn't really good until the iPhone 4. | rusk wrote: | Intel's failing will redefine the industry in many ways. | ARM and AMD and other players are taking chunks out of them | at the cutting edge. They seem to be redefining themselves | as a "couture" fabricator rather than taking leadership on | the design end of things ... playing off their scale rather | than their velocity. It's a big change and probably has as | much to do with why apple ditched them. Remember Apple did | this before when they switched to _to_ intel from IBM | /Motorola, when they too had stagnated. | vineyardmike wrote: | This take totally misses the mark on the realities of the | situation. | | Intel made a bad bet on tech and wasn't able to shrink | the node. TSMC got the right choice. TSMC was therefore | able to make better tech in the short term. Intel designs | are not directly related to that shortcoming. | | TSMC makes way more chips than intel. TSMC is therefore | able to buy the fabs, equipment, engineers, etc at a | lower price per chip (since more chips). TSMC is | therefore able to spend more on their fabs, and invest | more in research. Intel can't keep up on the | manufacturing side even if they can on the design side. | The only way to justify the research costs and fab costs | is to amortize it across more chips which means they need | to manufacture for more than just intel. It's basically | the AWS model - you can be your best customer, but you | can drive prices down for yourself with extra customers. | Amazon didn't abandon the revolutionary 2 day shipping | when they became a data center provider. Assuming intel | still has good designers left, they won't abandon their | own chips. | dtech wrote: | Multiple reports over the years indicate that it's not | just a single bad bet that got Intel into this, but a | corporate culture where engineers have less and less | influence and MBAs more and more, leading to worse and | worse tech. Similar to Boeing. | onepointsixC wrote: | Yet Intel is still competitive to AMD, and now has an | engineer in charge. Intel's problems feel pretty over | stated their products are still good, they're launching | new ones which will bring new competition to the GPU | space. | LegitShady wrote: | >. The only way to justify the research costs and fab | costs is to amortize it across more chips | | or make more money per chip, which is what intel does, | since lets say compared to an AMD chip TSMC | manufacturers, TSMC takes a cut of the chip for | manufacturing and then AMD takes the rest, while intel | collects both portions. | klelatti wrote: | In return it also has two sets of R&D to support and two | sets of risks - architecture and manufacturing. If it | falls behind on either of these it starts to lose. | | TSMC for example can solely focus on manufacturing | assured that it will fill it's fabs if it keeps pace. | | Maybe Intel made super profits when x86 was the only game | in town but that's not the case any more. | LegitShady wrote: | >If it falls behind on either of these it starts to lose. | | If TMSC falls behind in one of these they lose, and they | don't have the other. Is that an advantage as you seem to | put it? If they make a wrong choice like intel did for | 10nm they're going to be immediately a non-entity with no | 'other' business. Having two sets of money make | businesses puts intel at a big advantage in terms of | financing and owning their own platforms. | | If TSMC falls behind a node all of their orders will | disappear to whoever has a more advanced node. They don't | have another business. Instead of two risks, they have | one risk thats identical to intel's, and their entire | business depends on it. That's a lot less anti fragile. | | Intel has two sets of risks and in exchange on many many | fewer chips they basically made the same amount of money | last year, when they were behind on CPUs at almost every | metric. That's resilient. People talking about the fall | of intel are talking about something that intel is | actively maneuvering ahead of. TSMC has no chip design | risks much lower per chip profits in exchange. | klelatti wrote: | Vertical integration is great if it generates synergies. | It's really bad if the tie into the internal customer | hinders the development of each part of the business. | | Intel is not remotely robust as it's almost completely | dependent on x86 and needs to catch up with TSMC. It lost | smartphones in part because of x86. Now it's fallen | behind AMD because of manufacturing weaknesses. Hence a | P/E ratio of 9 vs c20 for TSMC. | | TSMC on the other hand has a huge variety of customers at | a wide variety of nodes. | imwillofficial wrote: | "This take totally misses the mark on the realities of | the situation." | | No, this comment misses the mark. | | Intel's largest issues are not economic or technological. | | It's the bloated bureaucracy that squanders the best and | brightest money can buy. | DubiousPusher wrote: | Stagnated? Weren't PowerPC chips pretty advanced compared | to Intel whose chips were carrying a lot of baggage at | the time? Given that PowerPC chips were based on RISC, | I'd guess they're a lot closer to the M1 than modern | Intel chips are. | | My understanding is that IBM/Motorola's struggle with | achieving volume is what doomed them not a lack of | innovation. | | This is all way outta my area of understanding though. | scarface74 wrote: | The PPC processors may have been decent. But they were | hamstrung by having to run an emulated 68K operating | system and Apple cheaper out by having slower buses. | b3morales wrote: | If I recall, the scuttlebutt was that Motorola had | promised Apple (meaning Steve Jobs) that faster clock | speeds were just around the corner for a while, and when | that repeatedly failed to materialize Apple (meaning | Steve Jobs) got pissed and activated the Intel backup | plan. | kalleboo wrote: | By the time Apple dropped PowerPC and went to Intel, | Motorola was already out of the picture and IBM was | making the G5 | b3morales wrote: | That's a good point, thanks. | rdsnsca wrote: | The G5 was the desktop chip, it was Motorola's task to | scale it down for laptops, which they were unable to do. | philwelch wrote: | Sort of. The G4 chip was still used in laptops until the | Intel transition, and was produced by Motorola until they | spun off their semiconductor division into Freescale, | which continued producing the G4 until the end. | 7speter wrote: | Well it wasnt really clockspeeds, it was performance per | watt. The g5 was able to go into a (watercooled) powermac | but IBM couldnt get it to run cool and efficient enough | to go into apple laptops (or the mac mini iirc). By 2005 | intel was, at the very least, probably prototyping | multicore (I dont remember if IBM's processor offering to | apple was multicore at the time) chips that blew ibm (and | previous intel offerings) out of the water performance | and efficiency wise and apple announced the transition. | kergonath wrote: | The last generation of PowerMacs had dual-core G5s. They | still ran very hot and it did not change much in the end. | mattl wrote: | Last generation had quad core with water cooling I think. | They were really trying to get everything out of them. | giantrobot wrote: | > My understanding is that IBM/Motorola's struggle with | achieving volume is what doomed them not a lack of | innovation. | | Before Apple announced their Intel transition laptops | were more than half of their Mac sales. Of their desktop | sales, the iMac dominated over PowerMacs. So a majority | of the systems they were selling had relatively tight | thermal envelopes. | | Neither IBM nor Motorola was willing (or able) to get | computing power equivalent to x86 into those thermal | envelopes. The G5 was a derivative of IBM's POWER chips | they put in servers and workstations. They were largely | unconcerned with thermals. Motorola saw the embedded | space as more profitable and didn't want to invest in the | G4 to make it more competitive. | | Meanwhile Intel had introduced the Pentium III derived | Core series chips. Good thermals, high performance, | multiple cores, and 64-bit. It was better performance | than Apple's G5 in the thermal envelope of the G4. | | Neither IBM or Motorola had general issues with | production volume. Apple switching was all about the | future direction of the architecture. There was no market | for desktop PowerPC chips besides Apple. Neither IBM or | Motorola really wanted to compete directly with Intel and | saw their fortunes in other segments. | | So Apple went with Intel because they were making chips | compatible with what Apple wanted to do with the Mac. The | first Intel Macs ran circles around the PowerPC machines | they replaced with no major sacrifices needed in thermals | or battery life. | | So Intel innovation in the 00s got Apple to switch to | them and a lack thereof got them to switch away again. | GeekyBear wrote: | > Weren't PowerPC chips pretty advanced compared to Intel | | PowerPC had better floating point performance which was | important for graphics and publishing workflows. | Photoshop performance comparisons seemed to happen at | every year's MacWorld during that period. | | Unfortunately, IBM used Power as a workstation chip, and | making a version of the chips for laptops was not on | their radar. Of course, at the time, Pentium IV chips | weren't known for running cool either. The more popular | laptops got, the more this was a problem. | | After Intel transitioned to the Core architecture, Apple | transitioned to Intel so they could make laptops with a | much better performance per watt than PowerPC offered. | slowmovintarget wrote: | People weren't buying laptops for everything during the | PowerPC transition. They were buying desktops. No one | doing "serious" work bought laptops in 1994. Not for | coding, not for photo manipulation, or even gaming. | | It wasn't until the 20-teens (2013 - 2015) that Macs for | coding caught on. Apple transitioning to PowerPC made | perfect sense for graphics workstations. | GeekyBear wrote: | >People weren't buying laptops for everything during the | PowerPC transition. | | That was the period where it became obvious that laptops | would overtake desktops and become the most popular form | factor for computers. | | Neither PowerPC or Pentium IV were a good fit for | laptops, but once Intel transitioned from NetBurst to | Core it was a new ball game. | | Apple even transitioned back to 32 bit for it, since Core | didn't offer 64 bit support until Core 2 shipped. | ghaff wrote: | In general, IBM was just going in a different direction | with Power than Apple needed them to be going in. IBM was | and is focused on the highest end, high priced end of the | server market. | mhh__ wrote: | > Apple did this before when they switched to to intel | from IBM/Motorola, | | Apple + (Intel) "Core" (geddit)? | ChuckNorris89 wrote: | _> Intel's failing will redefine the industry in many | ways. ARM and AMD and other players are taking chunks out | of them at the cutting edge_ | | Failing? Have you looked at Intel's 12th Gen CPUs? This | trope was valid till the 10th Gen 14nm++++ era from 2019 | but you might have overslept the last couple of years. | Intel has improved massively since then starting with | 11th Gen and Xe graphics. | | Intel's 12th gen big-little tech really shook up the | market and even AMD now is feeling the pressure. | 7speter wrote: | 11th gen Intel chips were still 14nm, the top chip had | less threads than the 10th gen because of the thermals, | and intel xe was, iirc, only offered with the | 11900/11900k (i.e. the top of the stack). Intel has had a | stranglehold on integrated transcoders for a while but | AMD's integrated vega cores (soon to be RDNA2) still | wipes the floor with current integrated XE offerings | gaming wise... | ChuckNorris89 wrote: | _> 11th gen Intel chips were still 14nm_ | | Nope, 11th Gen was 10nm. You might be confusing it with | 10th Gen which was a mix of 14 and 10 nm. | klelatti wrote: | Intel adding big.LITTLE ten years after it appeared in | Arm is an interesting development. | turbinerneiter wrote: | One could argue it took ten years for Intel to have | enough competition from ARM to actually wake up and do | something again. | | I don't care, I got a 12th gen i7 with integrated | graphics (in the weird time window and edge case where | Intel was ahead of AMD again for a bit) which is super | fast and was way better priced then Intel used to be. | | Comperition is good for consumers. | klelatti wrote: | Agreed - I think it's indicative of a less insular | attitude which can only be positive. | ChuckNorris89 wrote: | Well, desktop and laptop PCs didn't have the extreme | power constraints that mobile devices had. | klelatti wrote: | So why are Intel using it now? | ChuckNorris89 wrote: | The goal posts moved since then. | klelatti wrote: | Which goal posts? Competition from Apple? | ChuckNorris89 wrote: | No, consumer demand. It takes years to design, test and | prepare for manufacturing a new CPU architecture, so | Intel had their big-little in the pipeline long before | Apple came out with the M1, same how it took Apple over | 10 years of iterations to get to M1. | | The real question is what is AMD gonna respond with? | klelatti wrote: | It's a strange argument that customers didn't want better | battery life from their laptops until now. | | All credit to them now but lagging 10 years behind Arm in | having this is not impressive. | smoldesu wrote: | Not to mention, they intend to compete with Apple on | transistor density before 2024. Time will tell how | successful they are, but I do get a laugh out of the | people who are counting Intel out of the game right now. | Apple doesn't sell CPUs, they sell Macs. They aren't even | competing in the same market segment. | bmitc wrote: | It's always interesting to me how Apple gets so much praise | for taking things away, almost always needlessly with some | made up excuse meant to sell more of something, only to later | bring them back as if they're some oracle of utility. Big | surprise Apple, non-arbitrarily thin computers, usable | keyboards, and ports are useful. | | The M1 chips are nice. But Apple also continually throws | developers under the bus forcing them along their deprecation | strategies. | xmprt wrote: | I used to feel like you do but nowadays I applaud that | (while still not really using Apple products much due to | the walled garden ecosystem) because it's really hard to | take something away when you know it's good but could be | better. For all the things that they've "taken away" over | the last 10 years, it feels like the newer laptops are | significantly better than they could have been if they just | kept on adding and making incremental improvements like | most other manufacturers. | GekkePrutser wrote: | They've pulled off major hardware transitions twice before | without hiccups. But this time they make the whole platform | which is quite impressive imo. | ghaff wrote: | The striking thing about this time is that it is | essentially transparent to most people. Probably more third | party programs have been broken by security changes that | Apple has made over the past five years than have been | broken by the M1 transition. Yes, there are performance | implications but M1 is sufficiently fast and most important | performance sensitive programs are being quickly ported | that it doesn't matter that much. (And, for most people, | ultimate performance is mostly not a big deal on laptops | these days.) | | Transitive's tech, combined with processors that can afford | some inefficiency, is pretty much magic to anyone who | remembers what ISA transitions used to look like. (As a | hardware product manager, I lived through a couple of them | including a Motorola 88K to x86 one on Unix.) | adolph wrote: | Gosh I had to think back a moment to remember 68k to PPC. I | wonder if that transition could be considered "botched" in | that it happened at instead of going directly to x86. | Outside hindsight I recall it was considered a questionable | choice at the time. | doctor_eval wrote: | My recollection is that the PPC at launch was much faster | than x86. Jobs talked about the road map a bit, and there | was a lot of press about it too, but the road map didn't | pan out, and their partners dropped the ball. And many | other companies made the transition to x86 (Data General | was one I worked with) and subsequently died. | zozbot234 wrote: | Not really, PPC was a reasonable choice for a high- | performance architecture back then, and arguably a better | fit for former 68k coders than x86. And a move was | necessary because the 68k was becoming a dead platform by | then. | GekkePrutser wrote: | It wasn't really though. Motorola was going nowhere. As | to why not x86, that's another story but Intel has gone | down the wrong path several times. Like with the Pentium | 4. | scarface74 wrote: | The 68K to PPC transition was pretty good. But the | operating system was running emulated 68K code for five | years. | philistine wrote: | They just released a brand new computer, the Mac Studio. This | is not a legacy product. | ghaff wrote: | MacBooks in particular went through a period with some notable | downs--through some combination of design, engineering, and | manufacturing missteps. Even my 2015 MacBook Pro had to get its | display replaced (after Apple extended the warranty) to deal | with a defect. But there was basically no MacBook between then | and now that really tempted me to upgrade. (And the 14" M1 Pro | is pretty much perfect for me.) | atom_arranger wrote: | I did like the move towards less ports, although it was | inconvenient at times. I do wonder if Apple had incentivized | the ecosystem to move more to USB-C if things could have gone | better. If there were lots of monitors and TVs actually | supporting USB-C/Thunderbolt it would be nice, it's a thinner | nicer cable, also has more bandwidth. | markus_zhang wrote: | Agreed. I have looked at Apple products for years but couldn't | make up the mind to switch, until my company gave me a M1 | laptop and OMG it is so good. Last time I had this feeling was | when iphone 3 or 4 came out. | | My previous company also gave me a Macbook pro but that was | 2017 and I found enough quirks not to buy one for myself. | TradingPlaces wrote: | Global PC shipments down 4% in Q1. Mac shipments up 8%. The M1 | Macs are the most exciting thing Apple's done since the Watch. | | https://www.counterpointresearch.com/global-pc-shipments-q1-... | bombcar wrote: | Thinness matters when everything else is an absolute chonk. | | But there's a point at which it becomes basically worthless to | get thinner. | mgh2 wrote: | It is not uncommon for media to create controversy to sell the | author's book... | dtrizzle wrote: | You are not wrong. But in this case there was a significant | amount of contemporaneous reporting when Ive left, predating | this book. | mgh2 wrote: | It doesn't mean the investigation is completely false | either, you just have to pinpoint the truth in between. | chrischen wrote: | Small nitpick the butterfly keyboard was problematic because of | the high failure rate. Many, me included, actually like the | feel better and the smaller key travel. | imwillofficial wrote: | That was one of many reasons. | | I would say the majority of people disliked the small key | travel, that's why apple "fixed" it in the latest iteration, | specifically calling it out as a benefit. | | What do you like more about it compared to the newer one? | chrischen wrote: | In particular my main mechanical keyboard is a 35g electro | capacitive one, so I'm been pretty adjusted to lower key | weights. The new Macbook keyboards are just too stiff and | have too much travel for me to type fast/not get fatigued. | | I think even if one is accustomed to heavier keys, all | things being equal, if they learned to type on | lighter/shorter travel they can get faster at typing. | moondev wrote: | What keyboard? I've been using a low profile keychron | with mt3 caps recently. Great feel with very short | travel. Everything else feels so sloppy now. | chrischen wrote: | Niz plum EC keyboard. The combination of 35g + the dome | switches are a great combo of light activation but still | letting you rest your fingers on the keys without | triggering them because the activation is at the top | rather than linear. | colinmhayes wrote: | No, it was problematic because most people hated the lack of | depth, even if you didn't. | chrischen wrote: | I didn't say most because I couldn't really prove "most". | Do you have a source showing that most hated it because of | the lack of depth? Most articles I saw were just talking | about the reliability issues. | salmo wrote: | It's a big deal because a) they never fixed it and b) you | have to replace the whole top half including the touchbar, | etc. Mine died twice under 3 years of Apple Care and is going | out again now. I don't like the short key travel, but that's | such a tiny detail to me. The 4 USB-C ports are fine with me | except the external video compatibility is such a flaky mess. | | I'm stuck using this "cool design" as a desktop now because | it costs ridiculous money to repair. And I get to flip my | monitor on and off twice to get it to come back from sleep. | | This is my 4th macbook pro. Previously, I had 1 battery | problem in my first 2008 model and it was replaced at the | Apple Store same day. My old macs ran until the batteries | finally swelled years later. They weren't just sleek and | cool, but super high quality and amazingly sturdy. | | The other thing that stinks is that the issue wasn't | something accountants did to save some bucks, but a design | feature that cost me more. | | I'm honestly only buying an M1 because I know that they've | left the sexy-at-the-expense-of-the-customer approach. | | I think Ivie sans Jobs got too focused on design and not | customer experience. Apple made excellent hardware before | Ivie, and likely will after. Just maybe not as many fashion | shows. | chrischen wrote: | I agree the reliability was a massive problem. I had to | replace the keyboard (and thus logic board) for every one | of those macbooks I owned until I started using a keyboard | cover to prevent the issue (which Apple actually recommends | _against_ ). No doubt after the 1 year warranty the | keyboard would have failed again had I not upgraded on an | annual basis. | jasonwatkinspdx wrote: | With my machine of that era I just gave up and started | using an old bluetooth keyboard I had around. Even when | covered over apple care the third time my F key was | showing the signs I just couldn't stomach the hassle. | 2muchcoffeeman wrote: | That could just be a cycle thing. In an age where computers | were at best boring, Ive and Jobs were what was needed to | create the next great products. But maybe we hit a | technological wall, and now we need strict hardware | improvements. | | We all complain about the thinness, but it's not really that is | it? It's the sacrifice they made to achieve it that pisses | people off. Because we still need the things they threw away. | If it all worked as imagined we'd be all over the slightly | thinner machines. In some ways, the M1 is going to enable the | thinness again. | | When we hit the next tech wall, you may need another Ive and | Jobs to dream up things. | [deleted] | anonymouse008 wrote: | Let's say it this way in another domain - no matter the | rationalization, Mikey And Bob with Jerry is completely | different than with John. | | That's all this is. Not that big of a deal, but without a doubt | very different. | arinlen wrote: | > Look at what happened to the MacBook Pro, losing most of its | ports and the thinness causing them to put a much worse | keyboard in it that caused massive problems. Sacrificing a bit | of thinness and going back on those changes with the newest | iteration has been much better. | | Adding a useless touch bar and losing F-keys also doesn't do | much to win over fans, and it should be stressed that the | infamous MacBook pro keyboards were a constant source of | problems. | ed_elliott_asc wrote: | I love the Touch Bar! | FPGAhacker wrote: | I don't love the Touch Bar entirely, but I do really like | the slider for brightness and volume. | | I'd rather have fkeys for everything else. Maybe they could | give us a mini touchbar just wide enough for going volume | and brightness. | robonerd wrote: | Volume slider is useless to me. I adjust volume with the | scroll gesture on my mouse pad. | wwweston wrote: | Brightness and volume are actually my two biggest | touchbar annoyances... w/ older mbps I could simply feel | my way to where I knew the keys were via muscle memory | and adjust them with a few quick taps (or one long press) | without looking or even having my eyes open. Near | impossible with the touch bar. | | Always good to remember other people can have different | experiences, of course, so ymmv. | Kerrick wrote: | I would love a full width Touch Bar right above the fn | key row they just brought back. I don't see why it has to | be one or the other. | sangnoir wrote: | I think the touchpad would be the better location for the | Touch "bar" rather than additional row | ed_elliott_asc wrote: | I'm surprised no one made an app that turns Touch Bar | into fn (without having to press fn) and a button to | switch to the apps choices. | | Love Spotify with touchbar, debugging with vs code etc - | shame it was hated. | | A mini Touch Bar with fn keys above would be lovely! | smoldesu wrote: | > I'm surprised no one made an app that turns Touch Bar | into fn (without having to press fn) and a button to | switch to the apps choices. | | That wasn't the issue. My main gripe with the touch bar | is a lack of tactility; I don't need to look down at my | hands to pinpoint the location of "F5" for debugging in | VS Code, nor do I need to make sure my finger is hovering | over the escape key before I press it. On top of that, | capacitive touchscreens just don't make good buttons, my | fingers frequently bump against the screen and trigger | mutes and screenshots that simply wouldn't happen with a | button. It's something of a usability nightmare. | dmitriid wrote: | > I'm surprised no one made an app that turns Touch Bar | into fn (without having to press fn) and a button to | switch to the apps choices. | | This has been a setting in Preferences since a year or | two after Touch Bar was introduced. | bad_good_guy wrote: | I thought I loved the slider for volume/brightness, and | was concerned about losing them, but then realized how | little I cared when I went back to no slider | 7speter wrote: | The funny thing is apple probably transitioned to their in | house arm architecture in part because the intel chips ran too | hot and throttled in the ultra thin ive products. | davidhariri wrote: | > Honestly to me the M1 era of Apple is the more exciting than | things have been in years | | The average person doesn't know or care about M1. If you are on | HN, you are an enthusiast ("Pro" in Apple parlance). To | everyone else, Apple just made their already pretty quiet and | fast laptops, quieter and faster. | | I think the article is right that the world is waiting to see | if Apple's new bottom-up design org can deliver a _new_ | category-owning product. So far, they 've proven that they can | improve the legacy suite of products in meaningful ways and | aren't afraid to roll back poor past decisions. I think the | author is probably right that Apple's services org is getting | much more attention than in the past. | | When everything flows downwards, you get a singular vision, | blind spots included. I think we saw that with Ive. This was | true with Jobs' Macintosh too, before Ive joined. Today, we | have fewer blind spots, but we haven't seen evidence that there | are leaders willing to take big swings into new categories. | Time will tell... | scarface74 wrote: | All you have to do is tell someone - 20 hours of battery life | and it doesn't sound like a rocket ship under load. | nathancahill wrote: | 50% of customers purchasing a Mac in Q2 2022 were new Mac | users: https://www.macrumors.com/2022/04/28/mac- | users-q2-2022-new-t... | | Which is actually incredible when you think about it. They | might not know or care about what "M1" is (although I doubt | that), but it's clearly a commercial success. | davidhariri wrote: | Great stat. I might be underselling the achievement... I | bet some of that growth is driven by the insane battery | life, which we know people care a lot about. To be clear, I | own and love 2 M1-based machines :-) | | I stand by my overall comment, though: They are better | Macs. Not a new category or a new product for Apple. | opan wrote: | They are powerful ARM laptops. I'm considering getting | one purely because of that + Asahi Linux. My Pinebook Pro | just doesn't cut it as a main machine, and I'm sick of | x86. | davidhariri wrote: | X86 is bloated. Linux on Mac is a dark forest, though. | You might be better off sticking with MacOS despite that | it's gone downhill lately. | pie42000 wrote: | This figure is useless without context. What was this | number for previous generations? I suspect it's always | super high because a huge demographic for mac's is college | students buying their first laptop, obviously it's gonna be | their first Mac. Same with software devs. Tons of Macs are | used by software devs getting their work computer. | mgh2 wrote: | Apple's hierarchal organization based on technical expertise is | key to its innovation: https://hbr.org/2020/11/how-apple-is- | organized-for-innovatio... | | Everything else is a complement, but they don't drive | leadership internally or externally to stay ahead of the | industry. | hintymad wrote: | People as talented as Ive still need a champion and a leader to | balance his artistic sense to constraints in business. Jobs was | that champion. Without the counter balance and support from | Jobs, Ive became less effective. | FollowingTheDao wrote: | > the M1 era of Apple is the more exciting than things have | been in years. | | Abso-frickin-loutly. The 2020 MacBook Air M1 is the best laptop | hardware device you can buy on the market right now. The | battery life is amazing and this makes the laptop almost | invisible since I am hardly ever struggling to search for | power. The sound is great as well. Price per pound you cannot | beat it. | | My one small gripe is the black glass bezel, which turns into a | distracting fingerprint magnet. | | They do need to up their game on SSD storage. but I am sure the | MBA's at Apple do not care because this drives people to buy | iCloud storage. And if that is the case, they really need to | work on iCloud because the syncing sucks. | | I would certainly buy an iPad M1 if they let me run apps like | LibreOffice, so they need to get their act together on | software. Yeah, I have a lot of issues with their software. | Software, IMHO, is where they really need to innovate. | | Once Asahi Linux is stable I will probably abandon MacOS again. | lostmsu wrote: | Yet it still does not have a touchscreen, and I personally | would prefer 2-in-1. | scarface74 wrote: | I have a Dell with a touchscreen. I never use it. The 16x9 | ratio is the wrong ratio in either portrait or landscape. | otterley wrote: | Sounds like you might prefer an iPad Pro with a keyboard. | imajoredinecon wrote: | Sticking a keyboard on an iPad does not a laptop make. | Being limited to mobile app versions of web browsers is | itself a big enough quality-of-life downgrade to make the | setup much less convenient than a laptop for leisure-time | media consumption, not to mention professional work. | philistine wrote: | Sticking a touchscreen on a laptop does not a tablet | make. | LegitShady wrote: | unfortunately the ipad os is the limitation on the pro. I | tried to make it work but its back to its previous | position as media consumption, music production box | (which is annoying to deal with due to lack of audio | outs), and occasional text editor. | sirmike_ wrote: | Sure the iPad has its down sides. But it also does | complicated things dummy easy. Example tossing a | pixelated/blurred box onto a video. That's ridiculously | complicated on windows and requires a hell of a steep | learning curve. No problem if you have the time. But a | blocker if time is and your video editing skillsets are | short. | spockz wrote: | I would instantly go for an iPad Pro, if it would run | normal macOS. Or things like vscode and docker, and | games. I just can't justify to myself the expense | compared to an m1 laptop, just for the form factor. | [deleted] | klabb3 wrote: | How does touch screen work on desktop? From the fact that | nobody but apple has made a decent touch pad in.. 15 | years?, I'm first assuming hardware wise it'd suck. But ok, | let's assume that works. Doesn't a ton of desktop | interfaces rely on hover, scroll, etc? For what purposes | are touchscreen superior assuming you have a mouse/touch | bar at hand? | analog31 wrote: | Indeed, lack of a touch screen would be a deal breaker for | me. The iPad is attractive, my kids have them, and I might | convince one of them to let me use it for a week this | summer to see if it handles basic things like Jupyter | notebooks and talking to homemade hardware gadgets. | philistine wrote: | If you're asking to use macOS with your fingers, you have | not realized how terrible that would be. I do not mean in | a _desktop-OS is terrible for touch input_. I mean in a | _macOS_ specifically is not built for fingers and would | require so much work that Windows has been doing for a | decade at this point. | zozbot234 wrote: | It's not like Windows 10 is touch ready in any real | sense, either. Windows 11 fixes some of the basic | problems, but the gold standard for a desktop OS that's | productively usable in tablet-only mode might ironically | be GNOME on Linux. | LegitShady wrote: | I tried. The limited software and lack of desktop OS made | it painful. I wouldn't try it again, personally. It felt | like an exercise in compromise after compromise after | compromise. | nojito wrote: | I don't think that was due to Ive but more so that he couldn't | excel without Steve around. | | It's also clearly stated in the article that this was one of | the reasons that Ive was given the CDO role. So that he could | do less of what Steve did for him. | ceejayoz wrote: | This. It seems clear Jobs served a "you made it very pretty | but it sucks to use" role in feedback. | kergonath wrote: | There are many counter-examples, from the original iMac's | mouse to the iPod Hifi. Jobs said no a lot, and that was a | good thing, but he did not have absolute good taste. To his | credit, he was good at learning from mistakes, even though | he very rarely acknowledged them in public. | ceejayoz wrote: | Don't have to get every single one right to still play | the role. The man was effective, not infallible. | kergonath wrote: | But then it works both ways: you cannot cite a couple of | failures under Cook to say that Jobs was irreplaceable. | ceejayoz wrote: | You seem to be debating someone else; I haven't said | that? | | I think Jobs and Ive were a pair that complimented each | other. I think when Jobs died, Ive lost that moderating | influence, and "thin at the cost of good" and "we got rid | of buttons" were the result for a while. | innagadadavida wrote: | No one talks about the mega disaster that is Apple Park. When you | inside it mostly feels like hospital or airport. The glass | cleaning is a major pain to do. Apple bought a quarry in Italy so | that the wall tiles can line up or something. Will be fun ti see | what happens when it gets damaged. The sinks are all carved out | of one block of stone. Last but the least the chairs are 7k and | are the works ever to sit on. There are som many apple buildings | in Cupertino and collaborating with another team is quite | painful. Ive without Jobs was definitely a disaster. After | spending those billions on that building that looks like a tomb | for Steve Jobs, I wonder what purpose was achieved. | lvl102 wrote: | Jony Ive was Steve Jobs' extension. Steve needed Ive at Apple but | Cook didn't really need him because Apple fast became something | entirely different since the introduction of iPhone. In my view, | Apple will always be in its best form guided by engineers. I | think there was a period (a couple of years since Jobs' passing) | where Apple was playing "What-would-Steve-do?" and I am so glad | the executives leapfrogged that mentality of chasing after an | icon's shadow. | nottorp wrote: | <looks at the broken keyboard on his 2018 emoji macbook pro> | | ... and you're missing Ive... why? | mdasen wrote: | I think the problem that happened with Ive's designs is that he | kept trying to out-do himself _in the same direction._ I 've was | important with regard to making really nice products that felt | really good. Even a plastic iPhone 3G felt really solid compared | to the creaky Android phones that would keep coming out years | later, never mind an iPhone 4 with its amazing metal and glass | feel. | | However, Ive kept wanting to push things in the same direction. | Apple made wonderful and thin MacBooks that were solid with | unibody enclosures. I remember the thick, creaky, plastic PC | laptops of 2008 and the MacBook Pros were just amazing in | comparison. Later, Ive wanted to shave 0.25mm worth of keyboard | space and we ended up with MacBooks that no one wanted. | | I think labeling this as "the technocrats won" is way overstating | the case. Ive's legacy is all around Apple's new products. It's | in the Mac Studio which is a small and quiet machine made out of | nice materials. It's just a tad more balanced with the practical | implications of managing heat. Instead of trying to make the Mac | Studio as small as humanly possible, they've made it small and | nice. It isn't anything like the mini-towers that are typical. | The new Apple Watch really pushes the display to the edge. It's | amazing. | | I think part of it was that Ive didn't have a lot of places to | go. He'd won. Apple had moved over to his way of thinking almost | entirely - with tiny exceptions like "I'd like a functional | keyboard." The industry has moved over to his way of thinking a | lot. Android phones aren't creaky plastic nearly as often - you | can get ones with nice materials and build quality. Once everyone | is won over to your way of thinking, where do you go? | | In fact, I think a lot of people really like attention. For a | long time, Ive got attention. He'd get positive attention from | Apple fans who loved his nice designs and negative attention from | those who would complain that the iMac didn't have a floppy drive | or whatnot - but he was sure he was correct. Fast forward to 2016 | and what was Ive really doing that would garner such attention? | Apple's product line was all Ive'd. The industry had copied him | in a lot of ways (even if they were potentially bad copies). In a | way, he wasn't a thought-leader anymore because people had all | accepted his thesis. If Newton were around today talking about | gravity existing, we'd all be like "yea, we know...got anything | new?" | | As time went on Ive would either need to find some amazing new | way of pushing things forward or his work would just be passe. | Oh, another unibody MacBook Pro. Oh, another computer like the | last one. He didn't have a battle to fight anymore. | | Back in 2000-2010, he could be telling engineers "you need to | make it this way because it's better" and most of the time he was | right. Once he'd proven out the fact that he was right over that | decade, everyone was on board because they saw the value. What | would the next thing be that he was right about? Maybe there | wasn't a next thing. Maybe they'd taken computers to the right | level of design. | | Apple's whole lineup is basically Ive's legacy - with a tiny bit | of extra room for a decent keyboard or cooling. | kaladin-jasnah wrote: | What if I want a "creaky Android phone" so I can, like, replace | the battery? There are advantages to alternative designs, too. | zxienin wrote: | It has always puzzled me. Why Steve Jobs chose his ops head over | product ones, to succeed him? | jasoneckert wrote: | Back in 2017, many of us were frustrated with Apple's Mac | offerings (price/performance/features). In other words, Apple | seemed to be stagnating hard at the time, forcing us to move to | Linux on better hardware. | | I also remember people throwing out lines at the time, such as | "Apple needs to focus on not making things thinner" or "Price | with Apple is only an issue in the absence of value". | | Since the introduction of the M1, Apple has regained all of that | lost momentum in my opinion. And from judging Internet | commentary, most others wholeheartedly agree. People wanted | speed/performance/battery/ports rather than another millimeter of | thinness. The only gripe I hear today with Macs surrounds the | pace of innovation with macOS. | | I think this article would have been better received if it were | released before the introduction of the M1. | | Moreover, the ending paragraph states "the designers say that | they collaborate more with colleagues in engineering and | operations and face more cost pressures than they did previously. | Meanwhile, the products remain largely as they were when Mr. Ive | left." I can't see how this engineering collaboration and cost | accountability would be a negative thing for consumers or Apple, | and the products are definitely a lot better (and faster!) than | before Mr. Ive left. | Gualdrapo wrote: | Unpopular and potentially downvoted to oblivion opinion, but have | to say this - this kind of reverences to Ive make me physically | ill. He's still to be accounted -alongside Apple- as one of the | culprits of today's trend of irrepairability (and the consequent | planned obsolescence) on devices for the sake of 'minimalism' and | Dieter Rams wannabe designs. | ribit wrote: | Ive is to blame for customer wanting more compact, faster, | energy efficient devices? What an influential guy :D | raverbashing wrote: | No, but he's responsible for building a phone so thin it | bends easily | ok123456 wrote: | The Samsung S5 wasn't compact, fast, or energy efficient | compared to iPhones at the time? | ghaff wrote: | IMO, you're giving Ive too much credit for both shaping | consumer preference and forcing competitors to follow his lead. | For the most part, people like thin and light and care much | less about upgradability and repair. | solenoidalslide wrote: | To what ends? I don't think people care too much about | diminishing returns. At that point it is a matter of _which_ | upgradability and repair tradeoffs. Was there a recent line | of products that they offered featuring upgradability and | repair we can compare to? | ghaff wrote: | Go back to about 2010 or so and MacBooks were reasonably | repairable and upgradable by a fairly casual person. | Batteries used to be routinely swappable in both phones and | laptops. | solenoidalslide wrote: | The good ol iphone 3G days | JKCalhoun wrote: | I agree but Ive was also a megaphone. | Bud wrote: | Can we stop this silliness. Computers do not become obsolete | due to them being difficult to repair. | | They become obsolete because they become obsolete. Let's not | just throw whatever we can find on the "right"-to-repair heap | in an effort to desperately justify it. Justify it on its own | terms. Or don't. | harpiaharpyja wrote: | When something breaks and you cannot repair it, it becomes | obsolete in the most concrete sense: it's no longer usable | for it's intended purpose. | | Maybe your intended messages is just unclear to me but your | whole comment seems like pendantry without any substance. | kaladin-jasnah wrote: | I have a 7 year old desktop that is not obsolete since I can | keep replacing stuff in it and upgrading it. | curious_cat_163 wrote: | Ive seems to have left because he was no longer powerful enough. | He was likely burned out. He got a good amount of money out of | leaving as well. | | I don't know what any of that has anything to do with Apple being | run by technocrats? I don't know if the person who wrote this | truly understands how much creativity is needed to pull off the | engineering feats that Apple seems to have been pulling off for | better part of last two decades. | jessriedel wrote: | What were Ive's most notable accomplishment after Jobs died? The | author suggests he would have produced amazing things if he had | retained more power, but it's not clear to me why we should think | this. | Bud wrote: | Apple Park and Apple Watch. I worked on Apple Park and was in | meetings with Ive. He was amazing. | jbverschoor wrote: | Take Apple Park off your list. Steve Jobs went to the city | council to present it | jbverschoor wrote: | Downvote all you want.. | https://www.youtube.com/watch?v=gtuz5OmOh_M The main | designs were done already.. | teakettle42 wrote: | Anyone who has worked _in_ Apple Park (as opposed to _on_ it) | can comfortably state that the place is terrible and | ridiculous. | | There wasn't enough room for the people Apple already | employed at the time it was finished, much less now. | | The collaborative spaces that eat up huge square footage are | never used, because (1) that's not how most people actually | work, and (2) they're right outside people's offices, and | conversations in those spaces are hugely disruptive. | | If you're fortunate enough to be afforded a private office, | it's a glass fishbowl. You constantly feel the need to watch | over your shoulder. | | Most people are in large shared desk spaces. They're noisy, | distracting, and frustrating to be in, and they're also a | fishbowl. | | Sure, Apple Park has tons of high-end mass market designer | furniture. Looking like a DWR showroom doesn't make it a nice | place to work. | | I genuinely believe Apple Park has had a measurable negative | impact on the quality and value of the work being produced by | people there. | sylens wrote: | Does this also play a role in many Apple employees wanting | to continue remote work? | jessriedel wrote: | Thanks. Apple Park of course wasn't a consumer product, and | Apple Watch has only been modestly successful (and isn't | particularly beautiful or useful in my opinion). I read half | the article and didn't see anything about the _design_ of the | Apple Watch being compromised. It mostly discussed how Apple | did not follow Ive's preferred marketing approach. of course, | he could've been right that it would've been more popular if | they had marketed it as he recommended. | | What did you find impressive about him? | Bud wrote: | Not only has Apple Watch been hugely successful by _any | reasonable standard_ , it has wildly exceeded any standards | of success that were even considered possible at the time | of its introduction. And this is obvious. It has basically | obsoleted the entire Swiss watch industry and has replaced | it as a status symbol except for itinerant rich watch nerds | who can afford Patek Philippe and Rolex collections. It has | also created an entire new category of watches as a fitness | and lifestyle device with capabilities that simply did not | exist before. | | And of course in the smartwatch market, Apple Watch created | that market as it exists today and dominates said market. | (Yes, I am aware that a tiny, nascent version of this | market existed before. That's now irrelevant.) | lotsofpulp wrote: | What measure would have afforded Apple Watch a better | rating than "modestly successful"? | mmmpop wrote: | > Apple Watch has only been modestly successful | | Oh come on, no need to be an edge-lord with this sort of | comment. They're utterly ubiquitous and the next closest | competitor is probably Garmin. I _never_ see Android | watches outside of the Verizon store. | tpush wrote: | [...] and Apple Watch has only been modestly successful | [...] | | It is literally the most popular _and_ most profitable | watch (not just smart watch) in the whole world. | armadsen wrote: | Apple's Wearables business is a ~$8 billion _per quarter_ | business. That includes AirPods and a few other products, | but Apple Watch is obviously a major part of it. To me, $8 | billion per quarter is far more than "modestly | successful". Of course, comparing anything to the iPhone's | success will make it look modest. | snowwrestler wrote: | Apple Watch was an incredible achievement of hardware design | given that it is essentially unchanged since launch. | | The shape has been slightly tweaked and there are some new | bands and sensors. But they got the basics of the design | right the first time. It's easy to overlook how rare and | difficult that is. | yalogin wrote: | The article doesn't delve its title that technocrats thrive at | apple. It only focuses on what it calls "accountants". | | However is it possible that Ive himself was just done? With | artists , either composers or of the visual arts, they usually | have a stock of good ones they churn out and after that the | output is usually a repetition or a hodgepodge their previous | work. It's possible Ive reached that point too as the iPhone kind | of became an all in one computer that killed a lot of | accessories, so any idea for a new kind of device is killed | automatically. In that scenario, I don't know what else is there | after a watch. ___________________________________________________________________ (page generated 2022-05-01 23:00 UTC)