[HN Gopher] Why Jony Ive left Apple to the 'accountants'
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       Why Jony Ive left Apple to the 'accountants'
        
       Author : mcone
       Score  : 230 points
       Date   : 2022-05-01 13:01 UTC (9 hours ago)
        
 (HTM) web link (www.nytimes.com)
 (TXT) w3m dump (www.nytimes.com)
        
       | easton wrote:
       | https://archive.ph/y3on0
        
       | MBCook wrote:
       | I've always gotten the impression that Ive may be a truly great
       | designer be he needs an editor. He had that in Steve Jobs.
       | 
       | Once he lost his editor the designs Apple shipped moved more and
       | more towards being perfect designs at the expense of thoughts of
       | usability.
       | 
       | And now he's known as the guy who helped "ruin" Apple's products
       | until they kicked him out.
       | 
       | Unfortunate. For the lack of an editor.
        
         | educaysean wrote:
         | > being perfect designs at the expense of thoughts of usability
         | 
         | This is an oxymoron. Being a desinger doesn't mean that you
         | focus on making things look good while someone else comes along
         | and reminds you about "usability". A design isn't "perfect" if
         | it has usability problems. Any designer worth their salt will
         | be the first to tell you that.
        
         | bornabox wrote:
         | I think your comment on Jobs being Ives editor is spot on. They
         | worked as a team and complemented each others shortcomings (at
         | least to a degree). There was apparently never this kind of
         | relationship between Cook and Ive.
         | 
         | But to say Apple kicked Ive out seems wrong to me. They rather
         | wore him out and he left.
        
           | bborud wrote:
           | We can speculate why he left. But I think a lot of people
           | agree on the observation that he had probably been irrelevant
           | for a good while by the time they parted ways.
        
             | TheOtherHobbes wrote:
             | Not so much irrelevant as superfluous, and possibly a
             | negative influence.
             | 
             | To give credit to Cook he listened to the chorus of
             | complaints and acted on it. The results aren't as pretty as
             | the Ive era designs. But they give users a lot more of what
             | they really want, instead of a nice case with missing
             | useful features.
             | 
             | Ive actually had a lot of misses, from the gradients and
             | flat look in iOS 7, to the infamous butterfly keyboard and
             | missing USB ports, to the early versions of Watch, to (at a
             | guess) the touchbar. There were also Jobs-era failures like
             | the hockey puck mouse and the Siri Remote for Apple TV.
             | 
             | And personally I'm not a huge fan of the current Apple
             | typography and branding.
             | 
             | So - not really missing his influence. I'd love to see
             | Apple find a new design head who could inject more
             | personality than the current products have, but I don't
             | think Ive's departure was a terrible loss in any way.
        
               | neighbour wrote:
               | >The results aren't as pretty as the Ive era designs
               | 
               | Not saying Ive hadn't had some great designs in his time
               | at Apple but saying the new designs aren't as pretty is
               | highly debatable. From what I can tell, I don't think
               | many people found the touchbar to be particularly
               | "pretty".
        
             | Rapzid wrote:
             | Yeah, Apple would have made him irrelevant so he could go
             | without tanking the stock.
        
           | masklinn wrote:
           | > There was apparently never this kind of relationship
           | between Cook and Ive.
           | 
           | That seems obvious, Cook was never the "taste" person, which
           | is what Jobs was (brutally so). Cook has always been the ops
           | guy (his original role was SVP for worldwide ops, then EVP
           | for sales and ops, before becoming COO).
        
         | omnimus wrote:
         | This is not how design process works. There is not single
         | genius outputing some designs that get implemented. There are
         | teams of people making and testing thousands of variations.
         | Dont think these teams dont know about the issues with their
         | designs. Theyve dealt and solved questions we cant imagine.
         | 
         | Ive as design lead already is the editor. Thats job of art
         | director.
         | 
         | What Jobs has done for Ive is that he probably pushed many
         | other departments to do what Ive and his team came up with.
         | 
         | Its very likely Ive "fails" are organisation issues and his
         | inability to push things to completion.
         | 
         | I am not a big fan of Ive but Apple turned their trajectory
         | completely around because of designs comming from department he
         | was leading. And the big turn around the old iMac was comming
         | mostly solely from him.
         | 
         | I wouldnt give so much credit to Jobs in same way as i wouldnt
         | give so much credit to Ive. They are just on top.
        
           | Closi wrote:
           | I think OP means that without the influence/editing of others
           | this led to asthetic-centric thinking rather than including
           | the right balance of product/function-centric thinking, and
           | the 'editing' was that Jobs could influence him to ensure the
           | right balance was in the products.
        
         | rodgerd wrote:
         | > I've always gotten the impression that Ive may be a truly
         | great designer be he needs an editor.
         | 
         | You aren't a brilliant designer if your design choices make a
         | product less functional. And there's a long track record of Ive
         | doing exactly that.
        
       | mensetmanusman wrote:
       | You can tell finance took over.
       | 
       | They are deleting soft(ware) cultural relics because not enough
       | people use them.
       | 
       | The many pennies saved!
        
       | davidhariri wrote:
       | It's interesting that the article attributed the shift in Apple
       | Watch's marketing strategy to Tim Cook. I am pretty sure that
       | Jeff Williams led that change. He is a smart guy who doesn't get
       | the press he deserves, in my opinion.
        
       | barnabee wrote:
       | "a shift in strategy that has made the company _better known_ for
       | offering TV shows and a credit card than introducing the kind of
       | revolutionary new devices that once defined it "
       | 
       | I nearly stopped reading here. Does anyone think that's true?
       | Sure they make much more money than they used to but to everyone
       | I know apple is still very much a hardware and product company.
        
         | perardi wrote:
         | The sheer ubiquity of AirPods in ears I see at the gym would
         | sure suggest that people know they are a hardware company, and
         | have in fact bought new hardware products introduced post-Jobs.
        
       | interlocutor wrote:
       | Ive may have done great work under Steve Jobs, but his work since
       | Jobs' passing has been disastrous.
       | 
       | Let's consider Jony's performance on software design first. This
       | is what some prominent people have said about iOS 7: The Verge
       | wrote in their review: "iOS 7 isn't harder to use, just less
       | obvious. That's a momentous change: iOS used to be so obvious."
       | Michael Heilemann, Interface Director at Squarespace wrote, "when
       | I look at [iOS 7 beta] I see anti-patterns and basic mistakes
       | that should have been caught on the whiteboard before anyone even
       | began thinking about coding it." And famed blogger John Gruber
       | said this about iOS 7: "my guess is that [Steve Jobs] would not
       | have supported this direction."
       | 
       | And what about Jony's other responsibility, industrial design?
       | The iPod, iPhone, iPad, MacBook Air and other Apple products from
       | Jobs era are all amazingly well designed and breathtakingly
       | beautiful. But these products weren't designed by Jony Ive all by
       | himself. He designed them under Steve Jobs's guidance and
       | direction. Steve was the tastemaker. Apple's post-Steve products
       | are nowhere near as well-designed.
       | 
       | Consider iPhone 5c, for example. The colors were horrid, and when
       | you added those Crocs-like cases it looked more like a Fisher-
       | Price toy than like a device an executive would want to be seen
       | holding. That the 5c didn't do well in the market shouldn't
       | surprise anyone.
       | 
       | As an Apple shareholder and customer I am glad Ive is gone.
        
         | baisq wrote:
         | >Consider iPhone 5c, for example. The colors were horrid, and
         | when you added those Crocs-like cases it looked more like a
         | Fisher-Price toy than like a device an executive would want to
         | be seen holding.
         | 
         | The iPhone 5c was not a device for executives.
        
           | rodgerd wrote:
           | Exactly. It was the device well-heeled parents might get for
           | their teens, or twenty-somethings might buy for themselves.
        
         | __derek__ wrote:
         | > But these products weren't designed by Jony Ive all by
         | himself.
         | 
         | This goes for iOS 7 and the iPhone 5c as well, no?
        
           | vineyardmike wrote:
           | I think the OP is saying that they're basically a refresh of
           | a design that was conceived while Steve Jobs was alive.
           | 
           | Eg. The clean aluminum case and the black keys etc. It looks
           | fundamentally the same.
           | 
           | Contrast with the butterfly keyboard, which was new in a post
           | jobs world. And universally a disaster.
        
             | jen20 wrote:
             | Not "universally". I have a stock of 2016-18 era laptops
             | because they are the only thing I can comfortably type on
             | for extended periods. I prefer them to every laptop that
             | came before and every one that has come since.
        
         | Andrew_nenakhov wrote:
         | I, for one, very much prefer the aesthetics introduced in iOS
         | 7. The first version was rough and sometimes inconsistent, but
         | that can be expected when the changes are so radical in such a
         | big project.
        
         | 88840-8855 wrote:
         | Personally, I found the 5c colors nice. I dont see much of a
         | difference to those huge (ugly?) cases that people wrap around
         | their phones today. I dont know many people who are using naked
         | phones today and my feeling is that phones today are not
         | designed anymore to be case-less: the camera bump, razor-sharp
         | edges, too thin bodies.
         | 
         | The 5c flopped because of other reasons: it was artificially
         | made worse than the 5s. It started with 8GB memory that was
         | already WAY TOO LITTLE back then, it had no touchid, it had a
         | bad camera and so much more - and yet, the price was high.
         | Apple learned from the mistakes and changed their segmentation
         | strategy and it worked since then (with the exception of the
         | weird XR thing).
        
           | perardi wrote:
           | I had an iPhone XR from work. It flopped...but it was a good
           | phone, and it was not necessarily an obviously bad idea, in
           | my opinion.
           | 
           | People like big phones. The idea of a big iPhone that has
           | contemporary guts but lacks some of the really wild camera
           | abilities of the Max models didn't inherently seem like the
           | wrong plan to me. But it just kinda went nowhere, probably
           | because you can just go buy last year's iPhone model.
        
             | 88840-8855 wrote:
             | It flopped because apple did that: "here is our standard
             | model.. and by the way, here is a cheaper, crappier model".
             | 
             | Now they have the approach to have a full price standard
             | model - and there is a super duper "pro" model for the
             | extra successful, professional and rich people.
             | 
             | This approach makes more sense for the consumers and this
             | makes the 12 and 13 fly the way they do.
        
         | ribit wrote:
         | I entirely agree that Ive's design brilliance required Job's
         | meticulous attention to details and taste to be really
         | successful. He did make some questionable choices after Job's
         | passing.
         | 
         | And the article doesn't make much sense to me. While I don't
         | agree with everything Cook does, Recent Apple computers are
         | traditional Apple at its best -- extremely well designed,
         | minimalist, functional, with best in class performance,
         | displays and portability.
        
         | Bud wrote:
         | Calling this "disastrous" goes beyond hyperbole into a realm of
         | parody, so I can only assume you're kidding.
         | 
         | A lot of the iOS 7 changes were positive, and those which were
         | missteps were far from "disastrous" and have already been
         | reversed.
         | 
         | If you have to go all the way back to a fringe product like the
         | 5c, that kinda proves the opposite of your point, doesn't it?
         | The 5c is the exception that proves the rule.
         | 
         | Nobody should be glad Ive is gone. It was a tremendous loss.
         | For every decision you might disagree with, there were a
         | hundred others that were spot-on.
        
           | layer8 wrote:
           | The flat design introduced with iOS 7 absolutely has been
           | disastrous for the obviousness of the UI.
        
           | teakettle42 wrote:
           | I'm also very glad that Ive is gone and I think iOS 7 was a
           | disaster that gave up an enormous UI/UX lead.
           | 
           | His value existed solely when his extremes were moderated by
           | someone like Steve Jobs.
           | 
           | When handed the reigns, Ive ran roughshod over what made
           | Apple -- and his own work -- worthwhile. He prioritized form
           | over function, and ego over empathy.
        
       | [deleted]
        
       | amelius wrote:
       | Why do we ever only read stories about Ive, and not nearly as
       | often about people who made software design decisions, who work
       | on the OS or security, or who made strategic decisions such as
       | Apple's walled garden?
       | 
       | The only technocrat who triumphed seems to be Ive.
        
         | sremani wrote:
         | Because Ive is a public figure and he was show cased during SJ
         | era. I am not trying to diminish Ive's contributions but the
         | software guys will never get the mainstream love as the design
         | guys.
         | 
         | If stories about Software guys are written that would be tech
         | media which is heavily dropping the ball, because they have
         | some product to unpack and try it for a day and given it some
         | useless score.
        
           | toomim wrote:
           | You must mean software vs. hardware, not software vs. design.
           | 
           | Software is designed. Hardware is designed. Design is not how
           | something looks on the outside. Design is how something
           | works.
        
           | [deleted]
        
         | armadsen wrote:
         | I agree with you, but it's worth noting that shortly after
         | Jobs' death, Scott Forstall was kicked out, and Jony Ive took
         | over software UI design as well. The result was iOS 7 and its
         | flat UI.
        
       | turingbook wrote:
       | Not much information, very verbose. The only valuable information
       | is that Apple's strategy under Cook has shifted from devices to
       | more profitable services.
        
       | seltzered_ wrote:
       | Regarding the title with "technocrats" reminded me of Bret Victor
       | referring to it as a "designer aristocracy" -
       | http://worrydream.com/#!/DynamicPicturesMotivation (2011 ,
       | mentioned later on in the essay)
       | 
       | --
       | 
       | The 2011 Bret Victor essay: "I spent a few years hanging around
       | various UI design groups at Apple, and I met brilliant designers,
       | and these brilliant designers could not make real things. They
       | could only suggest. They would draw mockups in Photoshop, maybe
       | animate them in Keynote, maybe add simple interactivity in
       | Director or Quartz Composer. But the designers could not produce
       | anything that they could ship as-is. Instead, they were dependent
       | on engineers to translate their ideas into lines of text. Even at
       | Apple, a designer aristocracy like no other, there was always a
       | subtle undercurrent of helplessness, and the timidity and
       | hesitation that come from not being self-reliant."
       | 
       | --
       | 
       | The 2022 NYT article "technocrats triumphed at apple": "Mr. Ive's
       | absence, the designers say that they collaborate more with
       | colleagues in engineering and operations and face more cost
       | pressures than they did previously."
        
         | TheOtherHobbes wrote:
         | This is actually a thing in design, and it's inexplicable. Too
         | many designers think like architects. They design the case to
         | look good, and aren't interested in the much more demanding
         | process of productising an item so it looks good _and_ isn 't
         | feature constrained.
         | 
         | A lot of design is pure fantasy. There were some renderings of
         | Mars habitats being sent around a year or two ago, and they had
         | _wood panelling_ - pretty for sure, but not exactly easy to
         | find on Mars in industrial quantities.
        
           | eternalban wrote:
           | > Too many designers think like architects.
           | 
           | How would you know how architects think? Are you an
           | architect?
        
           | philwelch wrote:
           | If you're living on Mars in the first place, you're going to
           | need to grow some plants just to have food. I don't think
           | it's inconceivable to also grow some bamboo.
        
         | closeparen wrote:
         | Exactly the same complaint could be made about the civil and
         | structural engineers that this website so idolizes, right? All
         | they can personally make are plans.
        
         | hammock wrote:
         | > But the designers could not produce anything that they could
         | ship as-is. Instead, they were dependent on engineers to
         | translate their ideas into lines of text.
         | 
         | Why is this scenario presented as a bad/uncommon/exploitative
         | thing? It is exactly how architects and engineers work on
         | buildings, etc. and is considered a functional (as opposed to
         | dysfunctional) mode of working. It's certainly not a
         | characteristic unique to Apple.
        
         | scns wrote:
         | > the designers say that they collaborate more with colleagues
         | in engineering and operations and face more cost pressures than
         | they did previously
         | 
         | Great! This is how it should be IMHO.
        
       | scrlk wrote:
       | > In the wake of Mr. Jobs's death, colleagues said, Mr. Ive fumed
       | about corporate bloat, chafed at Mr. Cook's egalitarian
       | structure, lamented the rise of operational leaders and struggled
       | with a shift in the company's focus from making devices to
       | developing services.
       | 
       | I think this is particularly clear when you compare Apple's
       | current product introduction keynotes to ones from the Jobs/Ive
       | days: nowadays, they to forego the bit where they talk about how
       | the device was made.
       | 
       | Ex: https://www.youtube.com/watch?v=5SjIuzhdd_g (Apple Watch
       | Steel introduction video, with a heavy focus on how it's made)
        
         | vikbytes wrote:
         | I had completely forgotten about these. I have to say I do miss
         | this kind of detail in the presentations these days, even if I
         | like the products of late way more than the ones that came in
         | the latter half of the 2010s.
        
       | victoryhb wrote:
       | The bottom line is Apple products post-Ive have improved
       | dramatically in terms of practicality, efficiency, and even
       | design. Without Jobs, the guy should be without jobs.
        
         | shuckles wrote:
         | If that's true, shouldn't one of the underlying concerns -
         | Apple's shift in priority from hardware to service products -
         | be even more disappointing? How many innovative and user
         | friendly gadgets are we being deprived of so the company can
         | focus on US-only credit card and content streaming services?
        
         | barneygale wrote:
         | HDMI ports and SD card readers ftw
        
           | adrr wrote:
           | I love not carrying around a dongle for my new macbook pro. I
           | can't believe they removed those in the first place. Its a
           | pro model.
        
             | smoldesu wrote:
             | I'd really like to have a list of engineers I'd need to
             | wine-and-dine to add two USB-A ports for the good of the
             | people.
        
       | spenrose wrote:
       | Shirky's review is much better than the excerpt:
       | https://www.nytimes.com/2022/05/01/books/review/after-steve-...
        
       | elefanten wrote:
       | This article is from some clown that wrote a book with an
       | opinionated story (this same one) about Apple.
       | 
       | It's an advertisement for his book and dovetails with NYT's
       | crazed and rabid need to attack the tech industry that diluted
       | their chokehold on discourse.
       | 
       | There is nothing serious going on here.
        
       | McLaren_Ferrari wrote:
        
       | jdrc wrote:
       | Car design is much more interesting than the wholly homogeneous
       | world of mobile and computing. Hasn't anyone come up with a nice
       | idea for 15 years?
        
       | soheil wrote:
       | I think he created the Apple look and feel which will stay with
       | the company probably forever as something to distinguish it from
       | all the other products in the marketplace. For this reason he
       | should be celebrated. Sure we can blame him for the terrible
       | butterfly keyboard and the nearly port-less MacBook major
       | blunders, but in the end without Ivy Apple hardware would not be
       | distinguishable from a generic laptop running Windows.
       | 
       | Without a rigorous and function-first engineering mindset it's
       | dangerous to let designers run havoc. An Ivy without Jobs was
       | doomed from the get-go.
        
       | dr_ wrote:
       | The article leaves out some of the consequences of focusing on
       | design over practicality and usability. The MacBook Air keyboard
       | had become a disaster. It was as close as one could get to just
       | typing on a hard surface. It was around this time that I switched
       | to a Surface laptop because it felt to me Apple was giving up on
       | their own laptops in favor of the iPhone. Fortunately, they've
       | now fixed this.
        
       | gumby wrote:
       | What a testament to ego.
       | 
       | Rather than the Apple watch being a Vogue-celebrated product for
       | the 1%, it's an attractive and high quality product for many
       | people. I see it on the wrists fashion icons and on the wrists of
       | people working at my local grocery store. Billionaires and
       | ordinary people can have basically the same phone, watch, and
       | AirPods. _That_ is the true genius of Cook, reviving the
       | "computer for the rest of us".
       | 
       | I do think Apple's design has become a little stale, but if there
       | has to be a choice of once vs the other they are currently
       | picking the right one. Let's not forget that the vaunted focus on
       | design has given us a mouse with the charger on the bottom as
       | well as innumerable other botches over the years. I am glad Apple
       | was willing to push the envelope, but some of that stubbornness
       | has worked against them.
        
         | selimnairb wrote:
         | Good point about Apple creating great products that broad
         | swaths of society can afford.
         | 
         | I do take issue with people thinking Apple's designs are stale.
         | I mean, to an extent this is a matter of taste. My take is that
         | at their best Apple's designs are so good they are timeless. Is
         | a vintage Leica stale? Is a 1964 Porsche 911 stale? No. People
         | who think these are stale have bad taste I would argue.
        
         | listless wrote:
         | Lots of folks pointing out how the design is now "pragmatic",
         | which is exactly why it's not at all interesting anymore.
         | 
         | Current Apple is never again going to give you something like
         | the "Luxo Lamp iMac".
        
         | zitterbewegung wrote:
         | Maybe they will fix the Magic Mouse similar to how the original
         | iPad pencil was really weird in that to charge it (unless you
         | had a power brick) was to connect it to the iPad's lightning
         | port.
         | 
         | It could be that the next Magic Mouse revision could address
         | that but I don't think that could really be counted upon. It
         | would make sense though if that the Magic Mouse two or if there
         | was a total revamp of their peripherals got rid of lightning
         | ports and either could be wirelessly charged or charged by USB
         | C
        
         | visarga wrote:
         | My personal experience with AirPods used on a MacBook was so
         | bad I gave up and went to a wired headset. Always having to
         | fiddle to make it.. you know, make sound, the most basic of its
         | functions. The same company building both devices and the OS,
         | what a shame.
        
           | faeriechangling wrote:
           | The AirPods on MacBook are definitely fiddly but switching
           | sound output to AirPods always fixes all problems if
           | switching audio doesn't work for any reason, and the ability
           | they have to sync to watch (for workouts), iPhone, iPad, Mac,
           | and AppleTV at the same time is totally bonkers even if the
           | end result is somewhat flaky.
           | 
           | I also appreciate that Apple leaves a highly amplified
           | headphone jack on their MacBook pros because there's tons of
           | Pro applications where Bluetooth headphones just don't work
           | due to latency.
        
           | onlyrealcuzzo wrote:
           | Interesting. I assumed this would be a problem, and was
           | astounded at how well the new wireless buds work (using Pixel
           | Buds, but I imagine if they're any better than AirPods, it's
           | not much).
        
           | razemio wrote:
           | What happened? Never had issues with basic AirPods. Works for
           | me on the iPhone, iPad, MacBook and on a Windows PC with
           | basically zero configuration.
        
           | smoldesu wrote:
           | Bluetooth on desktop OSes has been extremely hit or miss with
           | me.
           | 
           | On Windows, none of my headsets or controllers would
           | automatically connect, most of the time requiring me to pair
           | them manually every time.
           | 
           | On Mac, pairing would generally stay remembered but I'd
           | typically need to manually select the device I want to
           | connect to in the Bluetooth menu.
           | 
           | On Linux, prior to Pipewire, I had to close all of my audio
           | apps to connect Bluetooth headphones. Now _with_ Pipewire,
           | the connection is so  "sticky" that I have to turn off
           | Bluetooth on my desktop if I want to use it on any of my
           | other devices, since it always steals the connection.
        
         | jbverschoor wrote:
         | It was stale when Ive was there.. Normally esthetics should
         | follow function. Not the other way around. I'm glad Ive's gone.
         | Apple is finally making great stuff again.
        
           | bornabox wrote:
           | I think it got stale when Ive didn't have Jobs as a
           | counterpart. Or vice versa. Once Cook & Ive didn't seem to
           | have the same relationship, things stopped working. But I
           | agree that Apple is doing quite well again with the M1-era
           | Macs.
        
             | jbverschoor wrote:
             | Yeah he def. needs the counterpart. Design needs
             | constraints ;-)
        
         | brundolf wrote:
         | I would refine the above by saying:
         | 
         | Apple's biggest and most persistent strength has never been
         | visual design, it's been holistic _UX_ design. Those often get
         | lumped together but they are different. Letting either visual
         | design _or_ engineering take priority over the user experience
         | is the big pitfall, and while Apple doesn 't have a perfect
         | track record here, they're not even in the same galaxy as most
         | of the tech world. I would even say that in the post-Ive world,
         | they may be at an all-time high.
        
         | JKCalhoun wrote:
         | Stale is not a bad thing, design for design's sake is.
         | 
         | Apple had some pretty nice stuff before Ive, I see no reason it
         | won't have amazing stuff in the future without him.
        
           | perardi wrote:
           | And the new MacBook Pros seem to indicate they're steering
           | out of that "thin and sleek above all else" whirlpool.
        
             | criddell wrote:
             | I wonder if the push for thinness helped drive Apple to
             | produce their own CPUs?
        
         | matthewdgreen wrote:
         | > Let's not forget that the vaunted focus on design has given
         | us a mouse with the charger on the bottom as well as
         | innumerable other botches over the years.
         | 
         | If the charging port was not on the bottom, a huge percentage
         | of users would just leave it plugged in. Then a wireless mouse
         | would functionally be a wired one.
        
           | dylan604 wrote:
           | Yeah? So? This is the hubris of the designer assuming the
           | thing will always be used exactly as the designer intended.
           | However, in the real world, people tend to not know the
           | designer's intended use or just don't care what they
           | intended. Users will use thing however they want/need.
           | There's nothing wrong with that. In fact, I put the "wrong"
           | as "hmm, didn't think of that" on the short sitedness of the
           | designer.
        
             | matthewdgreen wrote:
             | It should not surprise you that Apple has hubris and strong
             | opinions about how their products should be used. You see
             | this in everything from the design to the features they
             | support (and disable). This certainly existed in the Jobs
             | era and it still exists in the Cook era, and they're not
             | "design features" in the sense that it's only about
             | appearance. The allegation of the previous post was that
             | the charging port was purely a design feature rather than a
             | product-experience one. And further that it's a "botch"
             | rather than an intentional feature that may actually be
             | achieving a useful goal that the post author just doesn't
             | assign value to. To be a "botch" would imply that people
             | dislike the device and it's a sales failure.
        
               | dylan604 wrote:
               | When the CEO of the company gives an official response as
               | "You're holding it wrong", I was never under the
               | impression that Apple was concerned with anything other
               | than their opinions
        
           | fuckcensorship wrote:
           | What are you basing this assumption on?
        
             | matthewdgreen wrote:
             | The fact that everyone I know leaves their Apple wireless
             | keyboard plugged in most of the time. (Sample size N=~5.)
        
             | reaperducer wrote:
             | Perhaps his personal experience. Which is the same as mine.
             | 
             | When I was still working in the office pre-pandemic,
             | everyone with a cordless mouse kept it plugged in all the
             | time, presumably out of fear that it would discharge.
             | 
             | They turned a cordless mouse into a corded mouse. The only
             | difference being that instead of plugging it into their
             | computers, they were plugged into their monitors or hubs.
        
         | librish wrote:
         | I think this highlights how not black-and-white this is. Some
         | of the focus on design are clearly what made Apple so popular
         | and tech people can be dismissive of that.
         | 
         | The magic mouse is so much better than any other mouse I've
         | used (because the scrolling is so much better) and the charge
         | port being on the bottom has not been an issue a single time
         | over multiple years.
        
           | munawwar wrote:
           | Its battery lasts for several weeks. So I never realize it's
           | battery hitting close to zero. And unluckily its hit bottom
           | several times at the beginning of a work day. It wouldn't
           | have hurt if they made the thing useable while plugged in.
        
             | jfengel wrote:
             | And the screen doesn't pop up a toast? It's an awkward fix
             | but straightforward.
        
           | rob74 wrote:
           | For me, the charge port at the bottom is a clear case of
           | design being more important than functionality. Of course, if
           | you're the kind of person that always remembers to charge
           | their mouse before the battery runs out, it's not an issue
           | for you, but for the "rest of us", having the option to
           | charge it and use it at the same time would sure be handy...
        
             | cco wrote:
             | Because pedantry is king at hn. Design was not the most
             | important aspect of the magic mouse, _aesthetics_ was. A
             | key difference in this conversation.
             | 
             | Aesthetically the mouse is great, very beautiful,
             | especially for the time it came out.
             | 
             | The design of the mouse is amazing in several ways, but
             | very lacking in others, specifically ergonomics and
             | charging. In fact, had they made the mouse larger, in all
             | dimensions, they could have solved two birds with one
             | stone. The mouse is too small to comfortable use for most
             | people, making it larger would fit the human hand better
             | and decrease the amount of contortion your hand has to do
             | to use it. And with this extra height they could have put a
             | charging port on the front! Win win on the design side of
             | things!
             | 
             | There are several products you can buy that help with this,
             | I have both wings and a palm bump added to my magic mouse
             | that makes it much more comfortable. I tried to take one
             | apart once to explore making a new case for it that
             | addresses some of these concerns, but I ended up breaking
             | it.
             | 
             | I think that final bit really is the crux, the scrolling
             | and gesture support is so good I'm sufficiently motivated
             | to try and solve the problems with the mouse. A beautifully
             | flawed product.
        
               | cromka wrote:
               | > Design was not the most important aspect of the magic
               | mouse, _aesthetics_ was. A key difference in this
               | conversation.
               | 
               | On point. People too often confuse aesthetics with
               | design.
        
               | rob74 wrote:
               | Thanks for pointing that out! I'm not a native speaker,
               | and around here (Germany) the loan word "design" refers
               | only to designing the aesthetic side of things. Again
               | what learned (https://www.nicolabartlett.de/again-what-
               | learned/)...
        
               | 8ytecoder wrote:
               | That's astute. Also the exact reasons I use the magic
               | trackpad instead of the magic mouse.
        
               | bobkazamakis wrote:
               | > Because pedantry is king at hn. Design was not the most
               | important aspect of the magic mouse, _aesthetics_ was. A
               | key difference in this conversation.
               | 
               | Be as pedantic as you want, but aesthetics is an aspect
               | of design, not exclusive to it.
        
             | scarface74 wrote:
             | How do you "forget"? You get plenty of warning
             | notifications.
        
             | ambrose2 wrote:
             | This topic comes up again and again, and what I've noticed
             | is that folks who use the mouse often find that it lasts
             | for months and months without recharging. Folks that like
             | the mouse (myself included) agree that the frequency of
             | charging is very low, while folks that don't like the mouse
             | will say that it's unacceptable.
        
               | kalleboo wrote:
               | I use the wireless Apple keyboard and trackpad, which
               | both have similar battery lives, but when the battery
               | runs out it always somehow happens to be right before a
               | meeting where I really need to plug it in and use it
               | right now
               | 
               | (and these days when everything else is USB-C, instead
               | I'm scrambling to find where my damn lightning cable has
               | gone)
               | 
               | Although I get why they would not put the port on the
               | back - their Lightning cables are not built for the
               | repeated motion/strain of a plugged-in mouse. Anything
               | more strain than plugging your phone in and setting it
               | down causes the cables to break down in months.
        
               | fmajid wrote:
               | The cables don't last because of pretty but ineffective
               | strain relief. Another failure squarely imputable to Jony
               | Ive.
        
               | Redoubts wrote:
               | > I use the wireless Apple keyboard and trackpad, which
               | both have similar battery lives,
               | 
               | ?
               | 
               | The keyboard has 3-5x the battery life of the trackpad.
               | Not sure how they can be similar to the mouse if they're
               | not even similar to each other.
        
               | _ph_ wrote:
               | I can only recommend using BetterTouchTool for adding
               | more guestures to the mouse - and it comes with a nice
               | feature, it reminds me when the charge of the mouse goes
               | below 25%. This gives me several days to recharge it
               | before it actually gets low.
        
               | philwelch wrote:
               | In my experience it needed charging much more frequently
               | than that, and often at completely unpredictable and
               | inconvenient times. I resorted to keeping a spare plugged
               | in at all times when I worked in an office.
        
               | KerrAvon wrote:
               | Some of us who use the mouse always want to keep it
               | plugged in all the time because the extra cable on the
               | desk is less important to us than (a) having it not
               | occasionally glitch due to Bluetooth and/or (b) not
               | wanting the extra burden of having to charge it. I guess
               | scheduling the charging is minor if you don't have ADHD,
               | but it's still one more stupid thing to take care of that
               | really isn't necessary.
        
               | ambrose2 wrote:
               | I have ADHD, but it presents itself differently. For me,
               | a more minimal desk free of the sight of cables (all the
               | time) and free of annoyance of the tension of a cable or
               | sound of a cable grazing against the desk (all the time)
               | trumps plugging in a mouse twice a year when I stop
               | working for the day. But I'm the type that can't focus
               | when I see a battery icon is low, and so I'll just take
               | care of it when I notice.
        
               | Someone wrote:
               | I, too, think that an extra battery isn't worth it, but
               | that there are people who want a mouse that is always
               | plugged in doesn't mean a wireless mice that can't always
               | be plugged in is badly designed.
        
               | wonnage wrote:
               | It almost feels like the silly charging port was placed
               | there on purpose. It tells users that you're not meant to
               | use it plugged in, stop worrying about the battery, it'll
               | be fine. And conversely it forces the engineers to build
               | something that doesn't need to be charged constantly.
               | 
               | ...I still prefer my Logitech mouse that works plugged in
               | though.
        
             | na85 wrote:
             | People who complain about the charge port on the bottom
             | don't use the mice.
             | 
             | It's a stupid location for a charge port but the battery
             | lasts for several weeks if not months; it's just not that
             | much of an issue in real world use.
        
               | newaccount74 wrote:
               | The battery degrades.
               | 
               | My Magic Mouses battery only lasts for 5 to 10 minutes...
               | if I could use it while plugged in I could still use it.
               | As it is I can just toss it.
        
               | mattl wrote:
               | How long have you had it?
        
               | newaccount74 wrote:
               | I don't know. I have several Magic mice, and I switched
               | them between various computers often enough that I don't
               | know which computer the broken one came with. The oldest
               | one is probably from 2016.
        
               | _ph_ wrote:
               | I have several Magic Mice, including the one that still
               | runs on the battery. I never had any of the batteries
               | going bad - my oldest one is 5 years old at least still
               | goes like a month on a charge.
        
               | dudeman13 wrote:
               | >People who complain about the charge port on the bottom
               | don't use the mice.
               | 
               | People who don't like pink bags don't buy pink bags.
        
               | tobtoh wrote:
               | > but the battery lasts for several weeks if not months;
               | i
               | 
               | In my experience, this is exactly why it's an issue.
               | 
               | All my less tech savvy family who use this mouse forget
               | to charge it because "it never needs charging" ... and
               | then it runs out of juice whilst they are in the midst of
               | something and now they can't use the mouse.
        
               | s__s wrote:
               | But MacOS warns you that the batteries are low several
               | times before they run out.
        
             | twobitshifter wrote:
             | I saw an article where someone rigged the magic mouse so
             | that the cord was not on the bottom. They found that the
             | mouse was unable to be used while charging. So putting the
             | charge port on the bottom may have been driven by larger
             | design decisions that made use while charging not possible.
             | 
             | https://9to5mac.com/2022/03/25/unnecessary-inventions-
             | magic-...
        
             | kergonath wrote:
             | > having the option to charge it and use it at the same
             | time would sure be handy
             | 
             | That's the theory. In practice, charging it whilst getting
             | a coffee gives it enough battery life to finish the day.
             | Sure, you need to remember to charge it then. But you never
             | have to chose between using it or charging it for more than
             | a couple of minutes in the real life.
        
             | dylan604 wrote:
             | With the example of the charger-on-the-bottom, where does
             | the break down come from?
             | 
             | Was this never even considered an issue? As in, did it just
             | never get considered as something bad? Did it never get
             | focus grouped in a wide enough range of users for someone
             | to question this? Was it noticed, questioned, decided it
             | was works as intended?
             | 
             | It just seems like with a company the size of Apple who all
             | work under draconian NDAs, why not have an internal
             | employee focus group? Hubris of the design silos?
        
               | compiler-guy wrote:
               | Much more likely is that they studied the situation,
               | understood the problem, and concluded that the trade off
               | was worth it.
               | 
               | We may disagree--I think that surely there must have been
               | some way of solving the problem--but it seems very
               | unlikely to me that they missed it.
               | 
               | They just exercised judgement that I think was
               | suboptimal.
               | 
               | Of course, they are selling millions of products and
               | making billions of dollars doing it, so not sure I can
               | claim I'm unambiguously right.
        
               | peteradio wrote:
               | Have you used it and found an actual issue with the
               | problem? If you randomly remember 1 time a month to plug
               | it in when you go to lunch its effectively a non-issue.
               | Consider it was well thought out.
        
               | taeric wrote:
               | The few times I've been asked to help my neighbors on the
               | computer, it has been a non-starter because the mouse
               | needed charging and we were unable to do anything because
               | of it. :(
        
               | jonathankoren wrote:
               | Yeah, but how long did charging actually take? 5 minutes?
        
               | taeric wrote:
               | ? I don't actually know. Is an elderly neighbor and we
               | couldn't find the cable at the house while I was there.
        
               | Redoubts wrote:
               | This sounds like a comedy of errors.
        
               | dylan604 wrote:
               | Wouldn't know as an issue like this makes it a non-
               | starter since I'd never buy it.
        
             | anonymouse008 wrote:
             | What's so wild to me about this, is that the Magic Mouse
             | design is 100% evident there was meant to be a flush
             | charging dock sister product that got nix'd just like the
             | recent wireless charging pad -- there's intention and a
             | continuity one can follow, but recently has been cut at the
             | knees for operational efficiency.
        
           | Ecco wrote:
           | I'm curious: how is the bottom charge port not an issue for
           | you? What happens if your mouse runs out of battery while
           | you're working?
        
             | b3morales wrote:
             | For me, in 6+ years of daily use this has only happened to
             | me twice or so that I can recall. I do check the level from
             | time to time so I can be sure to charge it overnight. But
             | even if you forget the trick is that the battery charges
             | _surprisingly_ quickly from 0 to  "enough to get through
             | the rest of the day". Coffee break quickly, 10, maybe 15
             | minutes. So I do keyboard-only stuff for a bit and/or step
             | away for a breather. It's been a non-issue in my personal
             | experience.
        
               | dolni wrote:
               | > I do check the level from time to time so I can be sure
               | to charge it overnight.
               | 
               | So here's the rub, isn't it? Consumer mice from decades
               | ago did NOT require you to check battery levels.
               | 
               | There's no good reason for a charging/wired port on the
               | bottom of the mouse. It may only be a problem rarely, but
               | it could just not be a problem AT ALL.
        
             | librish wrote:
             | I get a battery notification when the power is running low.
             | That means I usually have a couple of days of usage before
             | it's completely out. So then I charge it while I go to
             | lunch or overnight.
        
               | teakettle42 wrote:
               | I _never_ remember to plug it in after I've finished my
               | work and am ready to leave for lunch or for the day.
               | 
               | Short of putting a post-it note on my screen, I don't
               | think I ever will. My brain doesn't work that way, and
               | the point of technology is to support _me_ , not for me
               | to support technology.
               | 
               | Requiring users to perform their own async mental
               | scheduling of a trivially forgettable pending task like
               | "plug in the mouse" is bad design.
               | 
               | Perhaps some people have an innate ability to perform
               | that kind of task scheduling without it being a
               | significant cognitive load, but many others do not.
        
               | Kon-Peki wrote:
               | I think you must be exaggerating a little bit, because if
               | true then it doesn't really matter if the charging port
               | is on the bottom. You need a corded mouse. Apple doesn't
               | make any, but I've yet to see any 3rd party USB mouse
               | that a Mac won't work fine with. I've got a Logitech
               | connected to a USB-C dongle for the infrequent times that
               | I want a mouse on my MBP. Mouse+Dongle is also cheaper
               | than a Magic Mouse.
        
               | teakettle42 wrote:
               | I'm not exaggerating at all. I can try to drill "remember
               | to plug in the mouse" into my head, but it doesn't
               | matter. I'll forget.
               | 
               | The previous magic mouse worked fine; if I ran out of
               | juice, I just swapped the batteries immediately and kept
               | going.
               | 
               | If the current Magic Mouse supported charging while in
               | use, I'd just do that. Problem solved.
               | 
               | The turtle-mode charging is a ridiculous design
               | constraint for those of us for whom "remember this
               | trivial and stupid task to be performed at some arbitrary
               | later time" does not come at all naturally.
               | 
               | My (ridiculous) solution is two magic mice. When one
               | dies, I swap it for the other. No cognitive load, no
               | breaking flow -- but it's silly to have to keep a spare
               | $99 mouse around to solve this problem.
               | 
               | My employer has plenty of spare magic mice floating
               | around, or I'd probably just buy myself a Microsoft mouse
               | that uses AA batteries.
        
               | ghaff wrote:
               | >I just swapped the batteries immediately
               | 
               | So even if I'm at home where I (almost) always have
               | batteries, this still involves going downstairs, digging
               | a couple batteries out, and swapping them. (In an office
               | I probably wouldn't have batteries handy.)
               | 
               | I won't defend a rechargeable mouse you can't use while
               | plugged in; the Logitech mouse I generally prefer lets me
               | do this. But just swapping batteries isn't clearly better
               | than can't use a mouse while it's charging to me. And
               | with a laptop I'm actually fine with using the built-in
               | trackpad 90% of the time.
        
               | teakettle42 wrote:
               | I always had batteries at my desk. Either way, an instant
               | fix is preferable to "remember to do this later, and if
               | you forget, your mouse dies at a most inconvenient time".
        
             | rmatt2000 wrote:
             | You get a low-battery notice when there are only a few
             | hours of charge left. For me, there's always been enough
             | time to finish up my work and let it charge overnight.
        
               | [deleted]
        
             | SV_BubbleTime wrote:
             | The only time it was an ever an issue when I used one, was
             | I plugged it in, I went to the bathroom, I got a coffee.
             | And it was charged enough to use it until I could charge it
             | for hours later.
             | 
             | The sleep cycle of a mouse microprocessor is 99.9%+. A few
             | minutes charge will get you hours of use.
        
             | tikhonj wrote:
             | That's what I was paranoid about with wireless mice: what
             | if the battery runs out while I'm in the middle of a
             | competitive, time-sensitive game? With my Logitech mouse, I
             | can plug it in from the front, so it's a minor
             | inconvenience.
             | 
             | Of course, just _thinking_ about using the Magic Mouse for
             | FPS games hurts my wrists, so it in particular was never a
             | real consideration anyhow :P
        
           | altarius wrote:
           | I don't think it's the design, it's the usability. I might
           | argue that it has always more about usability than design.
           | 
           | Sure, the iconic designs of the G4 Cube, iMac, metal
           | Powerbooks and later Macbook were what drew people in, but
           | the usability is what kept many people with Apple.
           | 
           | Is the better scrolling a design or a tech thing? Probably
           | tech, but I'm sure it's only that good because someone really
           | understood how people use it and what it really needs to do
           | well and then insisted that the tech worked flawlessly.
        
             | robertlagrant wrote:
             | If I had to start from first principles and I had to either
             | be the tech person who figured everything out or the person
             | who insisted it work flawlessly, I'm pretty sure I know
             | which would be the easier job.
        
             | slowmovintarget wrote:
             | Usability is a sub-discipline of user experience, which is
             | a sub-discipline of... wait for it.. design.
             | 
             | Design, from _designare_ - to mark out, to prepare the
             | plans for, especially to plan the form and structure of
             | 
             | Usability is just one area of emphasis for design. Apple
             | simply included too few elements of usability in their
             | efforts.
        
           | visarga wrote:
           | I prefer the wheel of Logitech mx master 3.
        
             | dandellion wrote:
             | Me too. It would be even better if we could disable mouse
             | acceleration on MacOS, it's terrible and drives me nuts.
        
               | initplus wrote:
               | MX Master 3 has inbuilt mouse acceleration, even if you
               | can set acceleration to zero in software it's still there
               | in the hardware.
        
               | monetus wrote:
               | Since someone brought up trackballs, the scrollwheel on
               | CST trackballs are awesomely, in the literal sense of the
               | word, smoother than any other I've felt.
        
               | gnicholas wrote:
               | Apparently there's a Terminal command that can do this:
               | https://www.isiko.de/how-to-disable/
        
               | tehnub wrote:
               | One little trick I use is to turn the tracking speed all
               | the way down in System Preferences, and then set it as
               | high as I need in the Logitech settings. This makes the
               | acceleration pretty unnoticeable for me. Also could use
               | something like this:
               | https://github.com/ther0n/UnnaturalScrollWheels
        
           | mlindner wrote:
           | The magic mouse doesn't work at all for me because I want to
           | be able to right click while left click is down and vice-
           | versa for some special operations for some applications.
           | Magic mouse only lets you click one button at a time.
        
           | Andrew_nenakhov wrote:
           | > because the scrolling is so much better
           | 
           | Unless you use _any_ application that requires more or less
           | precise scrolls. Like any game, or _any map in the browser_.
           | The experience of using Google maps  / Apple maps /
           | Openstreetmap with Magic Mouse is unbelievably shitty. Almost
           | every time I want to make a click it interprets it as a
           | scroll and zooms in or out. I eventually replaced magic mouse
           | because of this with a regular mouse when I use an Apple
           | computer, and it is much much better.
        
             | goosedragons wrote:
             | The free and horizontal scrolling benefits can also be
             | found on much better mice. Logitech has some nice ones that
             | allow both ratcheted and free scrolling with the click of a
             | button.
        
           | azemetre wrote:
           | I'm not a fan of the magic mouse because the ergonomics isn't
           | good for your hand over extend uses of time. I wish Apple
           | would make a "magic" trackball.
        
         | moralestapia wrote:
         | >reviving the "computer for the rest of us"
         | 
         | That's just the spirit of Apple and the place where Steve Jobs
         | wanted it to be.
         | 
         | The genius of Tim Cook lies in doing that while keeping 30-40%
         | margins on the products they sell.
        
           | McLaren_Ferrari wrote:
        
           | amelius wrote:
           | > >reviving the "computer for the rest of us"
           | 
           | > That's just the spirit of Apple and the place where Steve
           | Jobs wanted it to be.
           | 
           | Eh, there's nothing that points in the direction that Steve
           | Jobs wanted Apple to be computers for the rest of us. Apple
           | was always marketed as expensive and exclusive. Which is
           | ironic because Apple devices are clearly mass products, with
           | design that has little variation over the quite limited
           | product line, and almost zero variation between Apple
           | products owned by people. Somehow Apple made people believe
           | it is hip to own the same thing as everybody else, and feel
           | privileged about it, which defies all logic.
        
             | joshmarinacci wrote:
             | Steve Jobs literally said that several times. But he wasn't
             | referring to cost. He was referring to ease of use.
             | Especially in the 80s the difference between graphical and
             | text interfaces was a massive gulf. 90% of people simply
             | could not be productive with a text only interface. Even
             | the good ones they had on the AppleIIs. GUI changed
             | everything. That's what Jobs meant by a computer for the
             | rest of us.
        
           | adventured wrote:
           | Cook scaled up the iPhone (and its broad ecosystem, which
           | includes the iPad, iWatch, iServices), maximizing its global
           | potential.
           | 
           | I don't know if it qualifies as genius, however it's plainly
           | obvious that Cook is an exceptionally competent manager and
           | logistician. He has also been a stable hand on an
           | increasingly sprawling behemoth that easily could have gotten
           | out of hand (~$400 billion in operating profit every five
           | years - in the wrong management hands that's a disaster
           | waiting to happen). He's successfully operating a mass
           | consumer product company with the profit of Saudi Aramco, a
           | once unthinkable outcome (Aramco used to tower over the
           | profit of most every other corporation globally). Ten years
           | ago Microsoft was one of the few global profit giants with
           | ~$20b in annual profit; Apple is near six times that scale
           | now. Cook has done a relatively good job of keeping a leash
           | on Apple's financial behavior.
        
             | kranke155 wrote:
             | This. I had doubts about Cook until the new M1 macs came
             | out and I realised he's doing just fine. Cook is no Steve
             | Jobs, I think of him more as a Bill Gates figure - a
             | relentless executioner. But Cook has made a better and more
             | ethical company than Gates ever did.
             | 
             | It'll all change when the AR revolution kicks in and it
             | will all depend on how apple deals with it. If they succeed
             | there again, then Cook will be one of the best CEOs in the
             | business. He's got his own way but underestimating him
             | after the M1 chip and successful transition seems foolish
             | to me.
        
               | scarface74 wrote:
               | The AR revolution has been promised since the 80s.
        
         | Bud wrote:
         | I can only quote Steve in response to this silliness:
         | 
         | "Most people make the mistake of thinking design is what it
         | looks like. People think it's this veneer -- that the designers
         | are handed this box and told, 'Make it look good!' That's not
         | what we think design is. It's not just what it looks like and
         | feels like. Design is how it works."
         | 
         | Citing the mouse thing is a prime example of this silliness.
         | First, it ignores that it doesn't matter whether the charging
         | port is on the bottom, because _that mouse cannot operate_ when
         | it 's plugged in. Second, it ignores that you can charge the
         | thing in a few minutes, so, again, it doesn't matter that the
         | port is on the bottom.
         | 
         | Only people who don't actually use an Apple Mouse think that
         | this matters.
        
           | mplanchard wrote:
           | But to be fair most wireless mice _do_ work just fine when
           | plugged in, so the failure to make a mouse that for some
           | reason can't work while plugged in is also a part of their
           | design.
        
             | pushrax wrote:
             | Apple's own wireless trackpad and wireless keyboards work
             | while being plugged in.
             | 
             | I think the sleek visual and ergonomic design specifically
             | resulted in the charge port being put on the bottom, which
             | resulted in their decision to disable the mouse when it's
             | charging. Not the other way around.
        
               | matthewdgreen wrote:
               | Many people I know leave their trackpad and wireless
               | keyboards plugged into the Lightning/USB ports all the
               | time. This is basically fine for a keyboard or trackpad,
               | since very little of the functionality of those devices
               | benefits from mobility.
               | 
               | By contrast, a wireless mouse is fundamentally a
               | different animal than a wired one. If (say) 90% of your
               | users are going to leave it plugged in 100% of the time
               | (to offset against the ~3 hours per year when they'll
               | actually need to charge it), then a huge percentage of
               | your users will experience an inferior product. It's like
               | buying a mobile phone and then encouraging users to leave
               | it plugged in by their bedside all day.
        
               | zerocrates wrote:
               | By the same token, you _could_ make it impossible to use
               | your phone while it 's charging, but that's rightly
               | understood to be a terrible idea that's not even
               | considered. Rechargeable game controllers pretty much all
               | allow you to plug them in if you want while you use them,
               | and in some cases to just drop the battery entirely and
               | use them as wired. I recognize that neither of these are
               | perfect analogs, mostly because both of these need to be
               | charged much more often.
               | 
               | I can't really decide if the Magic Mouse thing was
               | primarily an aesthetic decision to have no visible ports,
               | or a decision that the user couldn't be trusted to use it
               | "correctly" if it allowed itself to be plugged in
               | normally, or an equal mixture of both. Either reinforces
               | some typical Apple stereotypes which is why it keeps
               | getting brought up even though it needs to be charged
               | relatively rarely.
        
               | _ph_ wrote:
               | No one would assume that a mobile phone requires to be
               | plugged in to work. With mice it is not as clear cut. And
               | looking at my magic mouse, I wouldn't know where they
               | would put a charge port without making its wireless use
               | worse. So I prefer it as it is. Would be nice though, if
               | wireless charging would be possible.
        
               | pushrax wrote:
               | I'm not sure I understand this argument. Why can't users
               | simply use the mouse wirelessly even if it's possible to
               | use in a wired way. Are you claiming that people would
               | end up leaving the mouse plugged in, like they do with
               | the trackpad? If the point is that using a wireless mouse
               | is a better experience, then why wouldn't people use it
               | wirelessly except to charge?
               | 
               | I have an Apple keyboard and trackpad that I use at my TV
               | wirelessly but have benefited from the ability to use
               | while charging a few times when the battery died. Doesn't
               | stop me from using it wirelessly 99% of the time because
               | the experience is better.
               | 
               | By the way, I have an older phone I leave plugged in all
               | the time by my bed, the battery life on it has
               | deteriorated but it works perfectly for music.
        
               | powersnail wrote:
               | > why wouldn't people use it wirelessly except to charge?
               | 
               | For some users, the point of a wireless mouse is to be a
               | portable mouse. You can take it on the go with your
               | laptop without worrying about cables. When they are at
               | home, they don't care about cable drag, and they want the
               | peace of mind that the mouse will always have full
               | battery when they need to go. They leave the mouse always
               | plugged in when they can, so they can use the mouse
               | unplugged when they need to.
               | 
               | I think most modern mouses have long enough battery life
               | now, that more people can have the peace of mind without
               | constantly docking their mouse. If the battery lasts
               | weeks, it feels pretty secure.
        
             | K7PJP wrote:
             | In practice, there is no problem to be solved here. I have
             | used a Magic Mouse for at least five years. It has never
             | run out of juice while I'm using it, and I simply plug it
             | in at lunch or overnight or on a Zoom call for a bit when I
             | start getting notifications about the battery. It runs for
             | three weeks of daily use without need for a charge.
        
               | robonerd wrote:
               | Five years doesn't seem like a very long time. My
               | intellimouse is 20 years old. The battery will never wear
               | out because there is no battery.
        
             | raverbashing wrote:
             | Yes, but to make one that works when plugged in takes some
             | extra considerations and might cost a bit more
             | 
             | For example, having the port in front would change the
             | overall design of the magic mouse, would mean that it would
             | be thicker (at least in the front) and might also fight for
             | space with the click switch
             | 
             | But yeah, given it charges to usable in a couple of
             | minutes, it's a non-issue
        
           | dylan604 wrote:
           | >Design is how it works.
           | 
           | But the design of having the charge port _not_ on the bottom
           | would not negatively affect how it works. In fact, the port
           | on the bottom goes against  "how it works" philosophy.
        
           | goosedragons wrote:
           | I own a magic mouse 2. Honestly the charge port is the least
           | of its problems. Apple does not like to put a second switch
           | in their mice, so right clicking is done entirely in software
           | and touch. The problem with this approach is that it's not
           | possible to click both buttons at the same time, it also
           | makes it harder to trigger because there's only 1 switch and
           | it's on the left side. Plus it's just uncomfortable and has
           | these plastic rails that make horizontal movement harder on
           | some surfaces. It's just all around an awful mouse.
           | 
           | Apple has frequently ignored how it works for looks and still
           | do. They would for the longest time stick all the USB ports
           | on the left hand side of the laptop very close together such
           | that a larger USB stick or a 3G dongle or whatever would
           | block your only other port. They do things like awkwardly
           | hide the power button on the back of iMacs, no fronting
           | facing or side mounted ports, etc.
        
             | _ph_ wrote:
             | The magic mouse is by far my favorite mouse and I prefer it
             | to the fancy Logitech MX I used before. No other mouse gets
             | scrolling as right as the magic mouse does. Why would you
             | want to be able to have a simultaneous left and right
             | click? Be sure to check out BetterTouchTool to set up more
             | guestures for the mouse, like a 3 and a 4 finger click.
        
           | hn_throwaway_99 wrote:
           | > That's not what we think design is. It's not just what it
           | looks like and feels like. Design is how it works.
           | 
           | Which is exactly why many Apple fans had become so frustrated
           | with bizarre "form over function" design in the waning Ive
           | years. Even if the butterfly keyboard hadn't been vulnerable
           | to making an entire computer unusable due to a tiny speck of
           | dust, the "tapping on glass" feel of it was the prime example
           | of "usefulness be damned" at the alter of Ive's bizarre
           | obsession with thinness. If anything, the most recent
           | MacBooks, where they just essentially undid all the bad
           | decisions of the previous 3-4 years, were an admission that
           | they had chased weird design obsessions at the cost of "it
           | just works".
           | 
           | The other commenters have already pointed out the absurdity
           | of a mouse that can't be used while it is charging.
        
           | jahnu wrote:
           | I know plenty of apple ecosystem centric people who used an
           | apple mouse and hated that design. So much so they gave up
           | and got another one eventually. It's clearly a bad design
           | because there is an obvious alternative with no downsides.
           | 
           | A better example though might be the mess that is the design,
           | or rather lack thereof, of the notification system and
           | haphazard gesture meanings in iOS. I use both a Pixel Android
           | and an iPhone, but mainly the iPhone these days and it's
           | clear that Apple don't get everything right.
        
           | namdnay wrote:
           | So your argument against the bottom charger beign bad design
           | is that the mouse is also designed so it can't charge and
           | operate (contrary to the keyboard for example)? That's kind
           | of circular :)
        
           | KerrAvon wrote:
           | > Only people who don't actually use an Apple Mouse think
           | that this matters.
           | 
           | I actually would use an Apple mouse and I think this matters.
           | I don't use one because of this issue. See my response above;
           | tl;dr: I don't ever want to leave the mouse unplugged.
           | 
           | > First, it ignores that it doesn't matter whether the
           | charging port is on the bottom, because that mouse cannot
           | operate when it's plugged in.
           | 
           | Yes, and this is a fundamental design flaw and it should be
           | fixed.
           | 
           | > Second, it ignores that you can charge the thing in a few
           | minutes, so, again, it doesn't matter that the port is on the
           | bottom
           | 
           | Interrupting my flow for a few minutes is really
           | unacceptable.
        
           | teakettle42 wrote:
           | > Only people who don't actually use an Apple Mouse think
           | that this matters.
           | 
           | I use one (several, actually -- that's what work provides)
           | and I absolutely think this matters.
           | 
           | I forget to charge it. I don't check the battery level. I
           | don't remember to plug it in at the end of the day.
           | 
           | I also shouldn't have to. That's an annoying, unnecessary
           | cognitive load.
           | 
           | If it dies in the middle of something important (and it
           | does), stopping for some unknown number of minutes to let it
           | charge is not a suitable option.
           | 
           | Currently, my fix is to have _two_ magic mice; when the
           | battery in one dies, I swap it out for the other one.
           | 
           | This is the only solution that doesn't offload the cognitive
           | burden of remembering to charge something at the end of the
           | day onto me.
           | 
           | This is also a ridiculous solution to that problem.
        
           | newaccount74 wrote:
           | > Only people who don't actually use an Apple Mouse think
           | that this matters.
           | 
           | You got that backward. The people who are annoyed by these
           | shortcomings don't use an Apple Mouse.
        
         | hammock wrote:
         | >Rather than the Apple watch being a Vogue-celebrated product
         | for the 1%, it's an attractive and high quality product for
         | many people. I see it on the wrists fashion icons and on the
         | wrists of people working at my local grocery store.
         | Billionaires and ordinary people can have basically the same
         | phone, watch, and AirPods. That is the true genius of Cook,
         | reviving the "computer for the rest of us".
         | 
         | Reminds me of that famous Andy Warhol quote from 1975:
         | 
         |  _What's great about this country is that America started the
         | tradition where the richest consumers buy essentially the same
         | things as the poorest. You can be watching TV and see Coca-
         | Cola, and you know that the President drinks Coke, Liz Taylor
         | drinks Coke, and just think, you can drink Coke, too. A Coke is
         | a Coke and no amount of money can get you a better Coke than
         | the one the bum on the corner is drinking. All the Cokes are
         | the same and all the Cokes are good. Liz Taylor knows it, the
         | President knows it, the bum knows it, and you know it._
        
           | kingofspain wrote:
           | The same is true of Bovril
        
         | mark_l_watson wrote:
         | I agree with you on all points. The Apple Watch is an
         | especially significant universally appealing product for people
         | who can both afford it and a monthly data plan. For me the
         | killer feature is being able to leave my cell phone at home and
         | still get messages, calls, and see email headers. I don't know
         | about the rest of you here, but I struggle a bit separating my
         | human-ness from technology. Not having the temptation of
         | looking at a cell phone when I am running errands and hanging
         | out with friends - but still be in communication - is really
         | good for me. Yeah, if I had more will power and self control
         | then the Apple Watch wouldn't be as valuable to me.
        
       | Apocryphon wrote:
       | On the flip side, one wonders what the departure of Scott
       | Forstall meant for Apple, and where it would be today if he
       | continued to be in a decision-making position.
        
         | snowwrestler wrote:
         | I think Forstall's trajectory after Apple shows that he was
         | ready to be done with being a technology leader. If he had
         | wanted to stay, he could have.
        
       | gnicholas wrote:
       | This frames his departure as being about conflict with the
       | 'accountants', and it doesn't mention the laptop thinness
       | debacle. I have zero inside information, but I understood Ive to
       | have been pushing for thinness, even at the expense of
       | functionality. The company went down his path for a few years,
       | but it has recently made an abrupt about-face. It seems strange
       | not to mention this dimension of Ive's work and the possible
       | conflicts it could have caused.
       | 
       | OTOH, this guy apparently conducted hundreds of interviews, and
       | I'm just some guy who's been watching from the outside! Maybe I'm
       | way off-base.
        
         | [deleted]
        
         | trzy wrote:
         | This is a "debate" that exists only on HN. Laptops are not what
         | propelled Apple to become the most valuable company in the
         | world and their importance inside the company reflected that
         | until fairly recently.
        
       | BonoboIO wrote:
       | Jony Ive's ,,design is everything, function is last" approach.
       | 
       | I think Apple ,,grew up" a little bit in the last years and
       | realized, that they can not deliver any more or such substandard
       | products.
       | 
       | - Like the Mac Pro (2013) which was thermal limited even with the
       | launch configuration and could not be refreshed because more
       | power would mean less power through throttling
       | 
       | - Magic Mouse 2 which well u could not use while charging
       | 
       | - Macbook Pro Touchbar which is there because there was nothing
       | else to ,,innovate"
       | 
       | - MacBook Pro Keyboard which is so thin and lookin good that the
       | owner has to replace it every 6 month
        
       | kappuchino wrote:
       | Question: After reading some comments here, I still think I might
       | be in a bubble? I think its all becoming better now that Ive is
       | not responsible for then mac design any more.
       | 
       | All the mac hardware (mini, imac, macbooks) became smaller, less
       | repairable and overdesigned to the extent of being impacted in
       | usability after steve jobs died and Ive was running without
       | counterweight:
       | 
       | The magic mouse you could not use while charging. The horrible
       | keyboard that died from merely a few crumbs. having only two
       | ports on a computer so you would always need a couple of dongles.
       | Just to name a few.
       | 
       | Sometimes clever design has to be combined with _boring_ choices,
       | like still having a hdmi port and micro sd slot. A decent,
       | resilient keyboard. Now I long for a macbook that has replaceable
       | /repairable memory (ram, ssd) again as well as a battery that is
       | not glued in place ...
        
         | jmrm wrote:
         | > The magic mouse you could not use while charging.
         | 
         | I totally think they done this on purpose to prevent anybody to
         | use the mouse while charging it. In that way, there isn't
         | anybody continuously using the mouse without removing the
         | cable, making the product look like is wired instead of wired,
         | and breaking that minimalism design they want to.
         | 
         | Apple is a company that not only design product to look good in
         | a shop window or an ad, but also in how other people will use
         | the product and what image will give to the rest when its in
         | use.
        
           | PolygonSheep wrote:
           | > In that way, there isn't anybody continuously using the
           | mouse without removing the cable, making the product look
           | like is wired instead of wired, and breaking that minimalism
           | design they want to.
           | 
           | Is this a common problem? I only use wired trackballs but I
           | notice other major brands of rechargeable wireless mice don't
           | seem to care whether you use them plugged in or not.
           | 
           | What I think would have been better would be to put the
           | charging port on the back instead of the bottom so you can
           | still use it if you absolutely _need_ to while charging but
           | it 's just awkward and uncomfortable enough to discourage
           | doing so on a regular basis.
        
         | paulcole wrote:
         | > The magic mouse you could not use while charging
         | 
         | Do you think this just slipped past everyone at Apple?
        
           | [deleted]
        
       | dschuetz wrote:
       | I think Apple has lost its mojo when they have started to
       | sacrifice function to form, to make their Laptops even thinner.
       | Remember the "revolutionary" butterfly keyboards that could not
       | survive outside a clean lab? That was the moment.
       | 
       | Btw, the watch struggled rightfully so, because the battery still
       | does not last a day. I can imagine how hard it was to sell it as
       | a fashion accessory. It needs daily care, charging at least one
       | time a day. Staggering! I have a different smart watch product
       | that lasts a week! Now that's a fashion accessory!
        
       | bayareabadboy wrote:
       | I used to worry that Apple was slipping. Apple TV+ especially
       | made me question the direction of the company. Then I got a
       | MacBook Pro with an M1 chip. It's honestly stunning.
        
       | bingohbangoh wrote:
       | I listened to this author's interview on the A16z podcast. An
       | important detail is that Scott Forstall brought him up through
       | Apple over the years. Scott Forstall, the head of software for
       | Apple, later lost a power battle after Steve Jobs' death to Tim
       | Cook & Jony Ive. One wonders if this is coloring his opinion.
        
       | jjtheblunt wrote:
       | > It was 2014, and Apple's future, more than ever, seemed to
       | hinge on Mr. Ive.
       | 
       | What?
       | 
       | I was there then and long before, and that's just nonsense,
       | fabricated nonsense by whoever Tripp Mickle is. What a
       | sensationalist assertion.
       | 
       | The engineering, hard-core engineering, was a not entirely hidden
       | powerhouse, and still is.
        
         | sydthrowaway wrote:
         | Are you sure? Engineers have no control over the isolated
         | designers
        
         | dctoedt wrote:
         | > _whoever Tripp Mickle is_
         | 
         | NYTimes journalist, before that, WSJ.
         | 
         | https://www.linkedin.com/in/trippmickle/
        
         | ghaff wrote:
         | That seems like a very engineering-centric view of the world.
         | The engineering (both software and hardware) of Apple's
         | products has certainly been important. But, especially as they
         | were transitioning to increasingly be a consumer electronics
         | brand, design was certainly a key piece that set them apart.
        
           | tptacek wrote:
           | Design still is a key piece that sets them apart.
        
             | jjtheblunt wrote:
             | Agreed, and, to both your points, it's interesting that
             | there is significant engineering never trumpeted in the
             | press about the teams doing engineering to make the designs
             | (physical designs) manufacture-able. it's a super
             | interesting world where mechanical engineering and
             | aesthetic design crossbreed.
        
       | scarface74 wrote:
       | Jony Ive leaving Apple was there best thing that could have
       | happened. The horrible keyboards, the form over function trash
       | can MacPro, the removal of ports, the one port MacBook ("the
       | adorable"), the gold Apple Watch, are all the fault ultimately of
       | the design team under Ive.
        
       | socialdemocrat wrote:
       | It was the Jobs Ive combo that worked. I think Ive was making too
       | many form over function decisions towards the end which
       | benefitted neither Apple nor its customers. Cook is a bean
       | counter.
       | 
       | That does not neat to be all bad as much as I hate to say it.
       | That is why I liken get he new Apple to Microsoft with all of he
       | pros and cons that entails:
       | 
       | https://erik-engheim.medium.com/apple-is-turning-into-the-ne...
        
       | fmajid wrote:
       | Jony Ive is a hack without the firm hand of a Steve Jobs to keep
       | his self-indulgent tendencies in check. He is responsible for the
       | butterfly keyboard fiasco. Scott Forstall was famously fired for
       | refusing to apologize for the Apple Maps first release woes, but
       | AFAIK Ive never has for those garbage key switches, and I'm sure
       | there are multibillion dollar class-action lawsuits working their
       | way through the legal system.
       | 
       | It is notable Apple has not named a new Chief Design Officer.
       | Ive's failure is so manifest he's destroyed designers' seat at
       | the table in the company that was the poster child for design.
        
         | illwrks wrote:
         | I don't disagree with anything you've said however I think if
         | apple were to name a new chief then that person would have to
         | be as good or better than his/her predecessor. That's a lot of
         | pressure from the public on day 0.
        
       | daviddever23box wrote:
       | ...an infomercial for the author's new book? Weak sauce, NYT.
        
         | daniel-cussen wrote:
         | I completely cut nytimes out of my life. I don't think I'm
         | better informed, probably worse, just happier. Definitely
         | happier.
        
           | pegasus wrote:
           | Ignorance is bliss, then?
        
             | somenameforme wrote:
             | "To your request of my opinion of the manner in which a
             | newspaper should be conducted so as to be most useful, I
             | should answer 'by restraining it to true facts & sound
             | principles only.' yet I fear such a paper would find few
             | subscribers. it is a melancholy truth that a suppression of
             | the press could not more compleatly deprive the nation of
             | it's benefits, than is done by it's abandoned prostitution
             | to falsehood. nothing can now be believed which is seen in
             | a newspaper. truth itself becomes suspicious by being put
             | into that polluted vehicle. the real extent of this state
             | of misinformation is known only to those who are in
             | situations to confront facts within their knolege with the
             | lies of the day.
             | 
             | I really look with commiseration over the great body of my
             | fellow citizens, who, reading newspapers, live & die in the
             | belief that they have known something of what has been
             | passing in the world in their time: whereas the accounts
             | they have read in newspapers are just as true a history of
             | any other period of the world as of the present, except
             | that the real names of the day are affixed to their fables.
             | 
             | general facts may indeed be collected from them, such as
             | that Europe is now at war, that Bonaparte has been a
             | successful warrior, that he has subjected a great portion
             | of Europe to his will, but no details can be relied on. I
             | will add that the man who never looks into a newspaper is
             | better informed than he who reads them; inasmuch as he who
             | knows nothing is nearer to truth than he whose mind is
             | filled with falsehoods & errors. he who reads nothing will
             | still learn the great facts, and the details are all
             | false."
             | 
             | - Thomas Jefferson, 1807 [1]
             | 
             | That's one of my favorite quotes that's becoming more
             | relevant by the day. The reason, among many, is that that
             | was written more than 200 years ago. It emphasizes that the
             | brief window of media that many of us grew up within was
             | some weird brief bubble of competence, integrity, and
             | accountability that was for seemingly most all of the rest
             | of humanity's existence, not the case. And we're now simply
             | returning to the 'good ole days.'
             | 
             | [1] - https://founders.archives.gov/documents/Jefferson/99-
             | 01-02-5...
        
               | daniel-cussen wrote:
               | Couldn't follow the link.
        
               | jaclaz wrote:
               | It is truncated for some reasons, the document is:
               | 
               | From Thomas Jefferson to John Norvell, 11 June 1807
               | 
               | This one, even if it is truncated in the view on HN,
               | seems to be working:
               | 
               | https://founders.archives.gov/documents/Jefferson/99-01-0
               | 2-5...
        
               | daniel-cussen wrote:
               | It's so good! I love it!
               | 
               | "defamation is becoming a necessary of life: insomuch
               | that a dish of tea, in the morning or evening, cannot be
               | digested without this stimulant [the newspaper]. even
               | those who do not believe these abominations, still read
               | them with complacence to their auditors, and, instead of
               | the abhorrence & indignation which should fill a virtuous
               | mind, betray a secret pleasure in the possibility that
               | some may believe them, tho they do not themselves. it
               | seems to escape them that it is not he who prints, but he
               | who pays for printing a slander, who is it's real
               | author."
        
             | photochemsyn wrote:
             | I quit viewing the NYT as a reliable news source after they
             | sold all those lies about Iraqi WMDs to the American public
             | on behalf of the Bush-Cheney-Rumsfeld neocon crowd. It's
             | not hard to say informed without relying on such corporate
             | media outlets with obvious ulterior motives. For example,
             | if I want to read about Apple's M1 Ipad (I do like ipads,
             | though mostly use Linux now), just go to DuckDuckGo and
             | enter
             | 
             | Apple M1 Ipad "engineering" design
             | 
             | Flip through the first 50 results, you'll get a better view
             | on what's up than the NYT provides, with its drivel about
             | 'the soul of Apple' and similar fluff nonsense. You can try
             | it on Google as well, but then half the page is just ads.
             | 
             | [edit: one thing I discovered by doing that is that the M1
             | Ipad is going to be very difficult to repair, which is a
             | huge negative for me]
        
               | Bud wrote:
               | So who did you choose as a reliable news source going
               | forward, then, instead?
               | 
               | I think you need to be mindful that NYT got duped just
               | like Powell did. It doesn't magically mean they are all
               | bad journalists. It doesn't. You can fantasize that it
               | does if you like, but it doesn't.
               | 
               | NYT is not an in-depth tech reporting organ, so I agree
               | with you on that. But if you want detailed global-scale
               | investigations of complex new issues? Good luck, in the
               | US at least, finding a substantially better source than
               | NYT. You won't. It's not there.
        
               | [deleted]
        
             | HidyBush wrote:
             | Since when do newspapers equal knowledge?
        
         | ghaff wrote:
         | I see a disclosure right at the very top. And an article
         | adapted from a book, that most of us won't get around to
         | reading, seems like a perfectly reasonable topic.
         | 
         | ADDED: I'm actually more inclined to read an article written by
         | someone who did the research/put the effort into writing an
         | entire book on a subject.
        
           | jessriedel wrote:
           | Agreed. Both book authors and journalists face comparable
           | financial motivations to distort facts for the sake of story
           | telling (and in this case the author is also a NYT
           | journalist).
        
           | trowawee wrote:
           | I understand the thought, but a weird reality about book
           | writing is that, since the author bears the cost for fact-
           | checking books, they're often less extensively fact-checked
           | than longer reported pieces for newspapers or magazines.
        
       | Zigurd wrote:
       | Rock star designers leaving big companies is nothing new. I
       | happen to like "Bangled" BMWs like the original Z4, before it was
       | watered down to a retro-ish design. But I also know I'm in the
       | minority.
       | 
       | Apple's primary advantage is gaining unique capabilities and
       | protecting them through domination of the supply chain. Not all
       | of these succeed ( _vide_ large sapphire crystals) but these
       | kinds of competitive moats are actually more important than
       | unique designs.
        
       | mrcwinn wrote:
       | How was this ever going to work?
       | 
       | If I worked for 20 years with one of history's most influential
       | entrepreneur, and we had a deep working partnership sustained by
       | mutual respect and trust, and then that person died, I simply
       | don't know how I'd continue showing up every day.
       | 
       | Keep in mind that when Jobs returned to Apple, Ive was not at all
       | influential within Apple and on the verge of leaving. To go from
       | that place to one of the world's most influential industrial
       | designers -- gosh, I'd have some ego too.
       | 
       | I'm grateful for his contribution. And I'm also grateful that his
       | departure seemed to have opened new avenues of creativity and
       | flexibility of thought at Apple.
       | 
       | After all, it was Jobs himself at the Stanford connection who
       | said that death (or, thought of another way, departure) is life's
       | change agent.
        
       | stephen_g wrote:
       | Read the whole thing, I was really not convinced. Ive had some
       | brilliant hits, but I think became more of a liability in the
       | end. Look at what happened to the MacBook Pro, losing most of its
       | ports and the thinness causing them to put a much worse keyboard
       | in it that caused massive problems. Sacrificing a bit of thinness
       | and going back on those changes with the newest iteration has
       | been much better.
       | 
       | Honestly to me the M1 era of Apple is the more exciting than
       | things have been in years. The article linked is really negative
       | (saying Apple only have "legacy products") but with the M1 series
       | they seems to be smashing it out of the park...
        
         | bschne wrote:
         | > Honestly to me the M1 era of Apple is the more exciting than
         | things have been in years.
         | 
         | Yes, I feel like this is somehow still massively
         | underappreciated. They pulled off a major hardware transition
         | without big hiccups (I'm sure someone's going to point some I
         | have missed in the comments /s) and launched a bunch of devices
         | that are an incredible leap forward. I mean the baseline M1 air
         | starts at $1k and is an _incredible_ piece of hardware for most
         | usage.
        
           | [deleted]
        
           | sremani wrote:
           | The M1 iPad Air is $499, couple that with Apple Pencil, the
           | writing experience is near frictionless.
           | 
           | The M1 era is going to redefine the industry in subtle and
           | not so subtle ways.
        
             | coder543 wrote:
             | > M1 iPad Air is $499
             | 
             | $599, actually.
        
               | FollowingTheDao wrote:
               | That's a lot of money to pay for a device that locks you
               | into the App Store.
        
               | saghm wrote:
               | To be fair, the iPhone does as well and is way more
               | expensive than that
        
               | imwillofficial wrote:
               | A lot of money for whom?
        
             | layer8 wrote:
             | The M1 iPad Air is actually $599 for the entry-level 64 GB,
             | which nowadays isn't that much storage. If you go for the
             | 256 GB (there's no 128 GB, for profit-maximization reasons)
             | and add the Pencil plus maybe the missing charger, then
             | you're already at over $900.
        
               | Bud wrote:
               | Might want to check your dosage on the "omg no bundled
               | charger omg omg the world is ending" memedrugs.
               | 
               | The iPad Air ships with a USB-C charger. A nice one.
        
               | layer8 wrote:
               | Thanks for the heads up, can't edit the comment anymore.
        
               | raydev wrote:
               | What is the average person actually storing on their
               | iPad, though? Photos taken with the iPad, maybe?
               | 
               | I think for most people it's just an expensive, nicer
               | Chromebook. Everything they want to consume needs an
               | internet connection anyway.
               | 
               | If you're a creative or just a nerd, then sure, you'll
               | need to spend more money to get the specs you need.
        
               | layer8 wrote:
               | Or photos/videos taken with the iPhone. The iPhone now
               | starts at 128 GB, so it's surprising they still start the
               | iPad Air at 64 GB.
        
               | kylehotchkiss wrote:
               | Downloaded videos for long flights! You have to get a
               | storage bump to actually get a variety of content
               | downloaded.
               | 
               | Also local copies of cloud storage are very valuable to
               | keep on iPad.
        
               | imwillofficial wrote:
               | I think you missed the "average person" bit.
               | 
               | The average user does know what local copies are.
        
               | scarface74 wrote:
               | Why wouldn't they? Most of the popular streaming apps
               | have download functionality.
        
               | wildzzz wrote:
               | One thing I've really appreciated on flights is the
               | addition of streaming videos to your own device. If it
               | saves fuel and maintenance costs, I'm perfectly fine with
               | them ripping all the personal TVs out of the plane as
               | long as they can keep a selection of movies available in
               | case I forget to download my own and don't feel like
               | reading.
        
             | midislack wrote:
             | No it's not. Even the multi-core era failed to do that with
             | laptops. If you're going to redefine the industry you need
             | a radical new idea, not just 'the same, but slightly
             | faster, slimmer, and lighter.'
             | 
             | Whatever will redefine the industry will probably be
             | laughed at and only adopted by nerds for a while. Like OS X
             | back in the day. Only people interested in the first couple
             | versions were Unix nerds. Everybody else's software they
             | needed was on OS 9.
        
               | uuyi wrote:
               | The radical bit is they deliver holistic software and
               | hardware that actually works.
               | 
               | No other vendor comes close.
        
               | GekkePrutser wrote:
               | Yeah I was one of them.
               | 
               | Unfortunately the Unix part seems to be very
               | underappreciated by Apple recently so I've already moved
               | on again. I was an early adopter of macOS and have
               | 'converted' many more mainstream users that still use it.
               | But for me it's become too locked down.
        
               | p1mrx wrote:
               | Which OS/distro did you move onto?
        
               | GekkePrutser wrote:
               | FreeBSD with KDE
        
               | rch wrote:
               | Nixpkgs on Fedora w/ i3wm
        
               | smoldesu wrote:
               | Amen to that. At work one of my responsibilities includes
               | maintaining bootstrapping scripts for MacOS so we can
               | reliably develop on the platform. Getting things to "just
               | work" the way they do on our deploy servers is an actual
               | nightmare, especially once you toss Apple Silicon into
               | the mix. Not only are we running different kernels, but
               | different architectures; it's simply impossible to
               | guarantee that something that runs locally will work fine
               | on production, or vice-versa. I definitely do my
               | development on Linux where possible.
        
               | azinman2 wrote:
               | What is it too locked down to accomplish? There are many
               | knobs to unlock it.
        
               | GekkePrutser wrote:
               | Changing the sshd_config to only accept key
               | authentication for example. Since the recent locking down
               | of significant parts of the OS this keeps getting
               | reverted to default.
               | 
               | But there's many more issues, I've gone into them before
               | (I used to be a Mac admin) but I don't want to bring it
               | all up again
        
               | WesolyKubeczek wrote:
               | You sort of can sidestep the issue by supplying your own
               | launchd plist for openssh, and disabling Apple's one, but
               | it's a thorn in the side anyway -- the fact that you even
               | need to bother to sidestep the issue in the first place,
               | while there are systems which go to great lengths to
               | respect your changes to the configuration.
        
               | kergonath wrote:
               | Out of curiosity, what do you mean by "too locked down"?
               | What could you do on, say OS X 10.8 that you cannot do
               | now?
               | 
               | I am still running and compiling the same open source
               | software as I did 10 years ago and more besides. There
               | have been a couple of rough transitions with the new
               | security things, SIP, and whatnot. I disabled it for a
               | couple of releases but now that's not really a problem.
        
               | WesolyKubeczek wrote:
               | You have an increased number of hoops to jump through if
               | you want your computer to be programmable.
               | 
               | At first, it was Gatekeeper. Yeah, appeared in 10.8. Then
               | notarization. Now, on M1 you need to sign your binaries
               | ad-hoc or they won't run. Custom kernel extensions? No
               | way.
               | 
               | It's like slowly boiling the water in which you sit.
               | Little things, but one by one they accumulate into quite
               | a lump of red tape, and Apple seems to drive home the
               | point that a developer is a different caste than the user
               | is, and there's some sacred knowledge that you should be
               | in possession of, and update it every year for $99, so
               | that you can program your computer. All the while the
               | user is supposed to be clueless and in awe from this
               | technological marvel the caste of engineers is bestowing
               | unto them.
               | 
               | Oh, and Apple wants to be a bottleneck in each and every
               | process connected to programming their computers. They
               | also remind you that the machines you pay mad bucks for,
               | you don't really own.
               | 
               | I like the pure Unix approach more, when the line between
               | using the computer and programming it doesn't really
               | exist, and where the system is basically your IDE too,
               | and where you're going from being a user to being a
               | programmer and back without really noticing. Mind you, it
               | doesn't mean you have to go from one to the other, but
               | when you want/need to, it's damn frictionless, and the
               | system is as malleable as you want it to be.
        
               | nine_k wrote:
               | I hazard yo ask: have you tried Linux recently?
               | 
               | Apple wants to produce customer appliances, not entirely
               | but mostly locked down in the name of security and smooth
               | customer experience, and there seems to be a large market
               | for these.
        
               | scarface74 wrote:
               | Everything you list makes the Mac more secure and more
               | stable.
               | 
               | For instance, with system integrity protection, a bad
               | browser installer can't wreck your entire computer.
               | 
               | https://arstechnica.com/information-
               | technology/2019/09/no-it...
        
               | Spooky23 wrote:
               | A lot of people look wistfully back on the good old days
               | of futzing around with drama in their PC.
               | 
               | Time moves on. If you want computing to be an adventure,
               | that's what Linux is for.
        
               | WesolyKubeczek wrote:
               | I like to be in control precisely over how hardened I'd
               | like my system to be.
               | 
               | If I wreck it, I know how to reinstall it and restore my
               | backups, thank you very much.
        
               | breakfastduck wrote:
               | And you can do that. Just turn it off.
               | 
               | I honestly thing the 'lock down' is so overblown.
               | 
               | Yes there's 'more hoops' - but you go through the hoop
               | once. Seriously, if you're running a dev machine turning
               | off 3, maybe 4, things once and never touching them again
               | is hardly the biggest hurdle.
        
               | chipotle_coyote wrote:
               | Different people have different annoyance levels with
               | security restrictions. Personally, I'm all right if
               | Apple's security model makes things I rarely do -- e.g.,
               | install privileged system extensions like Rogue Amoeba's
               | Audio Capture Engine -- difficult but still _possible._ I
               | understand why other people might make different choices.
               | 
               | Having said that, I do roll my eyes whenever I come
               | across the phrase "walled garden" when applied to the Mac
               | in particular, especially when people stridently insist
               | that the Mac is just a year or two away from being locked
               | down like iOS. (I've been hearing that prediction for
               | over a decade, and find it less likely than ever in the
               | era of Apple Silicon Macs.)
        
               | scarface74 wrote:
               | They have been warning about Apple requiring all Mac apps
               | to come from the app store since 2011.
        
               | fartcannon wrote:
               | You should thank those people. They made enough noise to
               | prevent what was and is surely apple's long term plan.
        
               | 7speter wrote:
               | Theres also a lot of commercial service overhead, like
               | apple music starting up on boot (and even being
               | installed) and asking if you'd like to subscribe or
               | whatever.
               | 
               | 15 years ago apple had people on stage bragging how there
               | was only one version of OS X while Microsoft had
               | countless versions of Windows (Vista Home, Vista Pro,
               | Server, etc). I wonder if there should be a standard
               | MacOS and a MacOS Pro that would be a relatively stripped
               | down unix environment without all of the bloat thats been
               | added on to MacOS recently...
        
               | the_other wrote:
               | Absolutely not. There should just be easy switches.
        
               | darkerside wrote:
               | You probably thought the original iPhone was pretty
               | stupid, too, I would guess.
        
               | p1necone wrote:
               | The original iPhone /was/ stupid until they relented and
               | decided to allow 3rd party apps with the iOS 2 update.
        
               | eastbound wrote:
               | Didn't everyone recognize the first iPhone as a
               | revolution? I mean, the entire Android team took a day
               | off, knowing they had failed.
        
               | CamperBob2 wrote:
               | No, there was widespread derision. The idea that people
               | would accept a phone without a physical keyboard was
               | nothing short of heretical in business circles.
               | 
               | Steve Ballmer famously went on one of the popular morning
               | TV news shows and laughed at the iPhone. The fact that he
               | still had a job when he got back to Redmond explains a
               | lot about Microsoft's stagnation under his leadership,
               | and its subsequent return to a successful path once he
               | was gone.
        
               | bobochan wrote:
               | My memory is that MS laughed because they did not believe
               | the hype. The laughing stopped when they got the first
               | iPhones in house and were able to see how much space
               | Apple was able to dedicate to the battery.
        
               | ghaff wrote:
               | Not really. I had a fairly recent Treo at the time. I
               | certainly didn't buy an iPhone when it first came out.
               | Come the 3GS I was definitely ready to go with Apple but
               | it wasn't an instant switch.
               | 
               | Of course, I was also not an Apple customer at the time
               | except for an iPod sometime around that time.
        
               | __alexs wrote:
               | I was also a die hard Treo user at the time but as soon
               | as I saw the iPhone it was obvious this was the future
               | and I got in line on release day to get one and never
               | looked back.
        
               | scarface74 wrote:
               | When the original iPhone came out, it couldn't run apps
               | and didn't have GPS. Capabilities that my Blackberry and
               | even feature phones had.
               | 
               | The iPhone wasn't really good until the iPhone 4.
        
             | rusk wrote:
             | Intel's failing will redefine the industry in many ways.
             | ARM and AMD and other players are taking chunks out of them
             | at the cutting edge. They seem to be redefining themselves
             | as a "couture" fabricator rather than taking leadership on
             | the design end of things ... playing off their scale rather
             | than their velocity. It's a big change and probably has as
             | much to do with why apple ditched them. Remember Apple did
             | this before when they switched to _to_ intel from IBM
             | /Motorola, when they too had stagnated.
        
               | vineyardmike wrote:
               | This take totally misses the mark on the realities of the
               | situation.
               | 
               | Intel made a bad bet on tech and wasn't able to shrink
               | the node. TSMC got the right choice. TSMC was therefore
               | able to make better tech in the short term. Intel designs
               | are not directly related to that shortcoming.
               | 
               | TSMC makes way more chips than intel. TSMC is therefore
               | able to buy the fabs, equipment, engineers, etc at a
               | lower price per chip (since more chips). TSMC is
               | therefore able to spend more on their fabs, and invest
               | more in research. Intel can't keep up on the
               | manufacturing side even if they can on the design side.
               | The only way to justify the research costs and fab costs
               | is to amortize it across more chips which means they need
               | to manufacture for more than just intel. It's basically
               | the AWS model - you can be your best customer, but you
               | can drive prices down for yourself with extra customers.
               | Amazon didn't abandon the revolutionary 2 day shipping
               | when they became a data center provider. Assuming intel
               | still has good designers left, they won't abandon their
               | own chips.
        
               | dtech wrote:
               | Multiple reports over the years indicate that it's not
               | just a single bad bet that got Intel into this, but a
               | corporate culture where engineers have less and less
               | influence and MBAs more and more, leading to worse and
               | worse tech. Similar to Boeing.
        
               | onepointsixC wrote:
               | Yet Intel is still competitive to AMD, and now has an
               | engineer in charge. Intel's problems feel pretty over
               | stated their products are still good, they're launching
               | new ones which will bring new competition to the GPU
               | space.
        
               | LegitShady wrote:
               | >. The only way to justify the research costs and fab
               | costs is to amortize it across more chips
               | 
               | or make more money per chip, which is what intel does,
               | since lets say compared to an AMD chip TSMC
               | manufacturers, TSMC takes a cut of the chip for
               | manufacturing and then AMD takes the rest, while intel
               | collects both portions.
        
               | klelatti wrote:
               | In return it also has two sets of R&D to support and two
               | sets of risks - architecture and manufacturing. If it
               | falls behind on either of these it starts to lose.
               | 
               | TSMC for example can solely focus on manufacturing
               | assured that it will fill it's fabs if it keeps pace.
               | 
               | Maybe Intel made super profits when x86 was the only game
               | in town but that's not the case any more.
        
               | LegitShady wrote:
               | >If it falls behind on either of these it starts to lose.
               | 
               | If TMSC falls behind in one of these they lose, and they
               | don't have the other. Is that an advantage as you seem to
               | put it? If they make a wrong choice like intel did for
               | 10nm they're going to be immediately a non-entity with no
               | 'other' business. Having two sets of money make
               | businesses puts intel at a big advantage in terms of
               | financing and owning their own platforms.
               | 
               | If TSMC falls behind a node all of their orders will
               | disappear to whoever has a more advanced node. They don't
               | have another business. Instead of two risks, they have
               | one risk thats identical to intel's, and their entire
               | business depends on it. That's a lot less anti fragile.
               | 
               | Intel has two sets of risks and in exchange on many many
               | fewer chips they basically made the same amount of money
               | last year, when they were behind on CPUs at almost every
               | metric. That's resilient. People talking about the fall
               | of intel are talking about something that intel is
               | actively maneuvering ahead of. TSMC has no chip design
               | risks much lower per chip profits in exchange.
        
               | klelatti wrote:
               | Vertical integration is great if it generates synergies.
               | It's really bad if the tie into the internal customer
               | hinders the development of each part of the business.
               | 
               | Intel is not remotely robust as it's almost completely
               | dependent on x86 and needs to catch up with TSMC. It lost
               | smartphones in part because of x86. Now it's fallen
               | behind AMD because of manufacturing weaknesses. Hence a
               | P/E ratio of 9 vs c20 for TSMC.
               | 
               | TSMC on the other hand has a huge variety of customers at
               | a wide variety of nodes.
        
               | imwillofficial wrote:
               | "This take totally misses the mark on the realities of
               | the situation."
               | 
               | No, this comment misses the mark.
               | 
               | Intel's largest issues are not economic or technological.
               | 
               | It's the bloated bureaucracy that squanders the best and
               | brightest money can buy.
        
               | DubiousPusher wrote:
               | Stagnated? Weren't PowerPC chips pretty advanced compared
               | to Intel whose chips were carrying a lot of baggage at
               | the time? Given that PowerPC chips were based on RISC,
               | I'd guess they're a lot closer to the M1 than modern
               | Intel chips are.
               | 
               | My understanding is that IBM/Motorola's struggle with
               | achieving volume is what doomed them not a lack of
               | innovation.
               | 
               | This is all way outta my area of understanding though.
        
               | scarface74 wrote:
               | The PPC processors may have been decent. But they were
               | hamstrung by having to run an emulated 68K operating
               | system and Apple cheaper out by having slower buses.
        
               | b3morales wrote:
               | If I recall, the scuttlebutt was that Motorola had
               | promised Apple (meaning Steve Jobs) that faster clock
               | speeds were just around the corner for a while, and when
               | that repeatedly failed to materialize Apple (meaning
               | Steve Jobs) got pissed and activated the Intel backup
               | plan.
        
               | kalleboo wrote:
               | By the time Apple dropped PowerPC and went to Intel,
               | Motorola was already out of the picture and IBM was
               | making the G5
        
               | b3morales wrote:
               | That's a good point, thanks.
        
               | rdsnsca wrote:
               | The G5 was the desktop chip, it was Motorola's task to
               | scale it down for laptops, which they were unable to do.
        
               | philwelch wrote:
               | Sort of. The G4 chip was still used in laptops until the
               | Intel transition, and was produced by Motorola until they
               | spun off their semiconductor division into Freescale,
               | which continued producing the G4 until the end.
        
               | 7speter wrote:
               | Well it wasnt really clockspeeds, it was performance per
               | watt. The g5 was able to go into a (watercooled) powermac
               | but IBM couldnt get it to run cool and efficient enough
               | to go into apple laptops (or the mac mini iirc). By 2005
               | intel was, at the very least, probably prototyping
               | multicore (I dont remember if IBM's processor offering to
               | apple was multicore at the time) chips that blew ibm (and
               | previous intel offerings) out of the water performance
               | and efficiency wise and apple announced the transition.
        
               | kergonath wrote:
               | The last generation of PowerMacs had dual-core G5s. They
               | still ran very hot and it did not change much in the end.
        
               | mattl wrote:
               | Last generation had quad core with water cooling I think.
               | They were really trying to get everything out of them.
        
               | giantrobot wrote:
               | > My understanding is that IBM/Motorola's struggle with
               | achieving volume is what doomed them not a lack of
               | innovation.
               | 
               | Before Apple announced their Intel transition laptops
               | were more than half of their Mac sales. Of their desktop
               | sales, the iMac dominated over PowerMacs. So a majority
               | of the systems they were selling had relatively tight
               | thermal envelopes.
               | 
               | Neither IBM nor Motorola was willing (or able) to get
               | computing power equivalent to x86 into those thermal
               | envelopes. The G5 was a derivative of IBM's POWER chips
               | they put in servers and workstations. They were largely
               | unconcerned with thermals. Motorola saw the embedded
               | space as more profitable and didn't want to invest in the
               | G4 to make it more competitive.
               | 
               | Meanwhile Intel had introduced the Pentium III derived
               | Core series chips. Good thermals, high performance,
               | multiple cores, and 64-bit. It was better performance
               | than Apple's G5 in the thermal envelope of the G4.
               | 
               | Neither IBM or Motorola had general issues with
               | production volume. Apple switching was all about the
               | future direction of the architecture. There was no market
               | for desktop PowerPC chips besides Apple. Neither IBM or
               | Motorola really wanted to compete directly with Intel and
               | saw their fortunes in other segments.
               | 
               | So Apple went with Intel because they were making chips
               | compatible with what Apple wanted to do with the Mac. The
               | first Intel Macs ran circles around the PowerPC machines
               | they replaced with no major sacrifices needed in thermals
               | or battery life.
               | 
               | So Intel innovation in the 00s got Apple to switch to
               | them and a lack thereof got them to switch away again.
        
               | GeekyBear wrote:
               | > Weren't PowerPC chips pretty advanced compared to Intel
               | 
               | PowerPC had better floating point performance which was
               | important for graphics and publishing workflows.
               | Photoshop performance comparisons seemed to happen at
               | every year's MacWorld during that period.
               | 
               | Unfortunately, IBM used Power as a workstation chip, and
               | making a version of the chips for laptops was not on
               | their radar. Of course, at the time, Pentium IV chips
               | weren't known for running cool either. The more popular
               | laptops got, the more this was a problem.
               | 
               | After Intel transitioned to the Core architecture, Apple
               | transitioned to Intel so they could make laptops with a
               | much better performance per watt than PowerPC offered.
        
               | slowmovintarget wrote:
               | People weren't buying laptops for everything during the
               | PowerPC transition. They were buying desktops. No one
               | doing "serious" work bought laptops in 1994. Not for
               | coding, not for photo manipulation, or even gaming.
               | 
               | It wasn't until the 20-teens (2013 - 2015) that Macs for
               | coding caught on. Apple transitioning to PowerPC made
               | perfect sense for graphics workstations.
        
               | GeekyBear wrote:
               | >People weren't buying laptops for everything during the
               | PowerPC transition.
               | 
               | That was the period where it became obvious that laptops
               | would overtake desktops and become the most popular form
               | factor for computers.
               | 
               | Neither PowerPC or Pentium IV were a good fit for
               | laptops, but once Intel transitioned from NetBurst to
               | Core it was a new ball game.
               | 
               | Apple even transitioned back to 32 bit for it, since Core
               | didn't offer 64 bit support until Core 2 shipped.
        
               | ghaff wrote:
               | In general, IBM was just going in a different direction
               | with Power than Apple needed them to be going in. IBM was
               | and is focused on the highest end, high priced end of the
               | server market.
        
               | mhh__ wrote:
               | > Apple did this before when they switched to to intel
               | from IBM/Motorola,
               | 
               | Apple + (Intel) "Core" (geddit)?
        
               | ChuckNorris89 wrote:
               | _> Intel's failing will redefine the industry in many
               | ways. ARM and AMD and other players are taking chunks out
               | of them at the cutting edge_
               | 
               | Failing? Have you looked at Intel's 12th Gen CPUs? This
               | trope was valid till the 10th Gen 14nm++++ era from 2019
               | but you might have overslept the last couple of years.
               | Intel has improved massively since then starting with
               | 11th Gen and Xe graphics.
               | 
               | Intel's 12th gen big-little tech really shook up the
               | market and even AMD now is feeling the pressure.
        
               | 7speter wrote:
               | 11th gen Intel chips were still 14nm, the top chip had
               | less threads than the 10th gen because of the thermals,
               | and intel xe was, iirc, only offered with the
               | 11900/11900k (i.e. the top of the stack). Intel has had a
               | stranglehold on integrated transcoders for a while but
               | AMD's integrated vega cores (soon to be RDNA2) still
               | wipes the floor with current integrated XE offerings
               | gaming wise...
        
               | ChuckNorris89 wrote:
               | _> 11th gen Intel chips were still 14nm_
               | 
               | Nope, 11th Gen was 10nm. You might be confusing it with
               | 10th Gen which was a mix of 14 and 10 nm.
        
               | klelatti wrote:
               | Intel adding big.LITTLE ten years after it appeared in
               | Arm is an interesting development.
        
               | turbinerneiter wrote:
               | One could argue it took ten years for Intel to have
               | enough competition from ARM to actually wake up and do
               | something again.
               | 
               | I don't care, I got a 12th gen i7 with integrated
               | graphics (in the weird time window and edge case where
               | Intel was ahead of AMD again for a bit) which is super
               | fast and was way better priced then Intel used to be.
               | 
               | Comperition is good for consumers.
        
               | klelatti wrote:
               | Agreed - I think it's indicative of a less insular
               | attitude which can only be positive.
        
               | ChuckNorris89 wrote:
               | Well, desktop and laptop PCs didn't have the extreme
               | power constraints that mobile devices had.
        
               | klelatti wrote:
               | So why are Intel using it now?
        
               | ChuckNorris89 wrote:
               | The goal posts moved since then.
        
               | klelatti wrote:
               | Which goal posts? Competition from Apple?
        
               | ChuckNorris89 wrote:
               | No, consumer demand. It takes years to design, test and
               | prepare for manufacturing a new CPU architecture, so
               | Intel had their big-little in the pipeline long before
               | Apple came out with the M1, same how it took Apple over
               | 10 years of iterations to get to M1.
               | 
               | The real question is what is AMD gonna respond with?
        
               | klelatti wrote:
               | It's a strange argument that customers didn't want better
               | battery life from their laptops until now.
               | 
               | All credit to them now but lagging 10 years behind Arm in
               | having this is not impressive.
        
               | smoldesu wrote:
               | Not to mention, they intend to compete with Apple on
               | transistor density before 2024. Time will tell how
               | successful they are, but I do get a laugh out of the
               | people who are counting Intel out of the game right now.
               | Apple doesn't sell CPUs, they sell Macs. They aren't even
               | competing in the same market segment.
        
           | bmitc wrote:
           | It's always interesting to me how Apple gets so much praise
           | for taking things away, almost always needlessly with some
           | made up excuse meant to sell more of something, only to later
           | bring them back as if they're some oracle of utility. Big
           | surprise Apple, non-arbitrarily thin computers, usable
           | keyboards, and ports are useful.
           | 
           | The M1 chips are nice. But Apple also continually throws
           | developers under the bus forcing them along their deprecation
           | strategies.
        
             | xmprt wrote:
             | I used to feel like you do but nowadays I applaud that
             | (while still not really using Apple products much due to
             | the walled garden ecosystem) because it's really hard to
             | take something away when you know it's good but could be
             | better. For all the things that they've "taken away" over
             | the last 10 years, it feels like the newer laptops are
             | significantly better than they could have been if they just
             | kept on adding and making incremental improvements like
             | most other manufacturers.
        
           | GekkePrutser wrote:
           | They've pulled off major hardware transitions twice before
           | without hiccups. But this time they make the whole platform
           | which is quite impressive imo.
        
             | ghaff wrote:
             | The striking thing about this time is that it is
             | essentially transparent to most people. Probably more third
             | party programs have been broken by security changes that
             | Apple has made over the past five years than have been
             | broken by the M1 transition. Yes, there are performance
             | implications but M1 is sufficiently fast and most important
             | performance sensitive programs are being quickly ported
             | that it doesn't matter that much. (And, for most people,
             | ultimate performance is mostly not a big deal on laptops
             | these days.)
             | 
             | Transitive's tech, combined with processors that can afford
             | some inefficiency, is pretty much magic to anyone who
             | remembers what ISA transitions used to look like. (As a
             | hardware product manager, I lived through a couple of them
             | including a Motorola 88K to x86 one on Unix.)
        
             | adolph wrote:
             | Gosh I had to think back a moment to remember 68k to PPC. I
             | wonder if that transition could be considered "botched" in
             | that it happened at instead of going directly to x86.
             | Outside hindsight I recall it was considered a questionable
             | choice at the time.
        
               | doctor_eval wrote:
               | My recollection is that the PPC at launch was much faster
               | than x86. Jobs talked about the road map a bit, and there
               | was a lot of press about it too, but the road map didn't
               | pan out, and their partners dropped the ball. And many
               | other companies made the transition to x86 (Data General
               | was one I worked with) and subsequently died.
        
               | zozbot234 wrote:
               | Not really, PPC was a reasonable choice for a high-
               | performance architecture back then, and arguably a better
               | fit for former 68k coders than x86. And a move was
               | necessary because the 68k was becoming a dead platform by
               | then.
        
               | GekkePrutser wrote:
               | It wasn't really though. Motorola was going nowhere. As
               | to why not x86, that's another story but Intel has gone
               | down the wrong path several times. Like with the Pentium
               | 4.
        
             | scarface74 wrote:
             | The 68K to PPC transition was pretty good. But the
             | operating system was running emulated 68K code for five
             | years.
        
         | philistine wrote:
         | They just released a brand new computer, the Mac Studio. This
         | is not a legacy product.
        
         | ghaff wrote:
         | MacBooks in particular went through a period with some notable
         | downs--through some combination of design, engineering, and
         | manufacturing missteps. Even my 2015 MacBook Pro had to get its
         | display replaced (after Apple extended the warranty) to deal
         | with a defect. But there was basically no MacBook between then
         | and now that really tempted me to upgrade. (And the 14" M1 Pro
         | is pretty much perfect for me.)
        
         | atom_arranger wrote:
         | I did like the move towards less ports, although it was
         | inconvenient at times. I do wonder if Apple had incentivized
         | the ecosystem to move more to USB-C if things could have gone
         | better. If there were lots of monitors and TVs actually
         | supporting USB-C/Thunderbolt it would be nice, it's a thinner
         | nicer cable, also has more bandwidth.
        
         | markus_zhang wrote:
         | Agreed. I have looked at Apple products for years but couldn't
         | make up the mind to switch, until my company gave me a M1
         | laptop and OMG it is so good. Last time I had this feeling was
         | when iphone 3 or 4 came out.
         | 
         | My previous company also gave me a Macbook pro but that was
         | 2017 and I found enough quirks not to buy one for myself.
        
         | TradingPlaces wrote:
         | Global PC shipments down 4% in Q1. Mac shipments up 8%. The M1
         | Macs are the most exciting thing Apple's done since the Watch.
         | 
         | https://www.counterpointresearch.com/global-pc-shipments-q1-...
        
         | bombcar wrote:
         | Thinness matters when everything else is an absolute chonk.
         | 
         | But there's a point at which it becomes basically worthless to
         | get thinner.
        
         | mgh2 wrote:
         | It is not uncommon for media to create controversy to sell the
         | author's book...
        
           | dtrizzle wrote:
           | You are not wrong. But in this case there was a significant
           | amount of contemporaneous reporting when Ive left, predating
           | this book.
        
             | mgh2 wrote:
             | It doesn't mean the investigation is completely false
             | either, you just have to pinpoint the truth in between.
        
         | chrischen wrote:
         | Small nitpick the butterfly keyboard was problematic because of
         | the high failure rate. Many, me included, actually like the
         | feel better and the smaller key travel.
        
           | imwillofficial wrote:
           | That was one of many reasons.
           | 
           | I would say the majority of people disliked the small key
           | travel, that's why apple "fixed" it in the latest iteration,
           | specifically calling it out as a benefit.
           | 
           | What do you like more about it compared to the newer one?
        
             | chrischen wrote:
             | In particular my main mechanical keyboard is a 35g electro
             | capacitive one, so I'm been pretty adjusted to lower key
             | weights. The new Macbook keyboards are just too stiff and
             | have too much travel for me to type fast/not get fatigued.
             | 
             | I think even if one is accustomed to heavier keys, all
             | things being equal, if they learned to type on
             | lighter/shorter travel they can get faster at typing.
        
               | moondev wrote:
               | What keyboard? I've been using a low profile keychron
               | with mt3 caps recently. Great feel with very short
               | travel. Everything else feels so sloppy now.
        
               | chrischen wrote:
               | Niz plum EC keyboard. The combination of 35g + the dome
               | switches are a great combo of light activation but still
               | letting you rest your fingers on the keys without
               | triggering them because the activation is at the top
               | rather than linear.
        
           | colinmhayes wrote:
           | No, it was problematic because most people hated the lack of
           | depth, even if you didn't.
        
             | chrischen wrote:
             | I didn't say most because I couldn't really prove "most".
             | Do you have a source showing that most hated it because of
             | the lack of depth? Most articles I saw were just talking
             | about the reliability issues.
        
           | salmo wrote:
           | It's a big deal because a) they never fixed it and b) you
           | have to replace the whole top half including the touchbar,
           | etc. Mine died twice under 3 years of Apple Care and is going
           | out again now. I don't like the short key travel, but that's
           | such a tiny detail to me. The 4 USB-C ports are fine with me
           | except the external video compatibility is such a flaky mess.
           | 
           | I'm stuck using this "cool design" as a desktop now because
           | it costs ridiculous money to repair. And I get to flip my
           | monitor on and off twice to get it to come back from sleep.
           | 
           | This is my 4th macbook pro. Previously, I had 1 battery
           | problem in my first 2008 model and it was replaced at the
           | Apple Store same day. My old macs ran until the batteries
           | finally swelled years later. They weren't just sleek and
           | cool, but super high quality and amazingly sturdy.
           | 
           | The other thing that stinks is that the issue wasn't
           | something accountants did to save some bucks, but a design
           | feature that cost me more.
           | 
           | I'm honestly only buying an M1 because I know that they've
           | left the sexy-at-the-expense-of-the-customer approach.
           | 
           | I think Ivie sans Jobs got too focused on design and not
           | customer experience. Apple made excellent hardware before
           | Ivie, and likely will after. Just maybe not as many fashion
           | shows.
        
             | chrischen wrote:
             | I agree the reliability was a massive problem. I had to
             | replace the keyboard (and thus logic board) for every one
             | of those macbooks I owned until I started using a keyboard
             | cover to prevent the issue (which Apple actually recommends
             | _against_ ). No doubt after the 1 year warranty the
             | keyboard would have failed again had I not upgraded on an
             | annual basis.
        
               | jasonwatkinspdx wrote:
               | With my machine of that era I just gave up and started
               | using an old bluetooth keyboard I had around. Even when
               | covered over apple care the third time my F key was
               | showing the signs I just couldn't stomach the hassle.
        
         | 2muchcoffeeman wrote:
         | That could just be a cycle thing. In an age where computers
         | were at best boring, Ive and Jobs were what was needed to
         | create the next great products. But maybe we hit a
         | technological wall, and now we need strict hardware
         | improvements.
         | 
         | We all complain about the thinness, but it's not really that is
         | it? It's the sacrifice they made to achieve it that pisses
         | people off. Because we still need the things they threw away.
         | If it all worked as imagined we'd be all over the slightly
         | thinner machines. In some ways, the M1 is going to enable the
         | thinness again.
         | 
         | When we hit the next tech wall, you may need another Ive and
         | Jobs to dream up things.
        
         | [deleted]
        
         | anonymouse008 wrote:
         | Let's say it this way in another domain - no matter the
         | rationalization, Mikey And Bob with Jerry is completely
         | different than with John.
         | 
         | That's all this is. Not that big of a deal, but without a doubt
         | very different.
        
         | arinlen wrote:
         | > Look at what happened to the MacBook Pro, losing most of its
         | ports and the thinness causing them to put a much worse
         | keyboard in it that caused massive problems. Sacrificing a bit
         | of thinness and going back on those changes with the newest
         | iteration has been much better.
         | 
         | Adding a useless touch bar and losing F-keys also doesn't do
         | much to win over fans, and it should be stressed that the
         | infamous MacBook pro keyboards were a constant source of
         | problems.
        
           | ed_elliott_asc wrote:
           | I love the Touch Bar!
        
             | FPGAhacker wrote:
             | I don't love the Touch Bar entirely, but I do really like
             | the slider for brightness and volume.
             | 
             | I'd rather have fkeys for everything else. Maybe they could
             | give us a mini touchbar just wide enough for going volume
             | and brightness.
        
               | robonerd wrote:
               | Volume slider is useless to me. I adjust volume with the
               | scroll gesture on my mouse pad.
        
               | wwweston wrote:
               | Brightness and volume are actually my two biggest
               | touchbar annoyances... w/ older mbps I could simply feel
               | my way to where I knew the keys were via muscle memory
               | and adjust them with a few quick taps (or one long press)
               | without looking or even having my eyes open. Near
               | impossible with the touch bar.
               | 
               | Always good to remember other people can have different
               | experiences, of course, so ymmv.
        
               | Kerrick wrote:
               | I would love a full width Touch Bar right above the fn
               | key row they just brought back. I don't see why it has to
               | be one or the other.
        
               | sangnoir wrote:
               | I think the touchpad would be the better location for the
               | Touch "bar" rather than additional row
        
               | ed_elliott_asc wrote:
               | I'm surprised no one made an app that turns Touch Bar
               | into fn (without having to press fn) and a button to
               | switch to the apps choices.
               | 
               | Love Spotify with touchbar, debugging with vs code etc -
               | shame it was hated.
               | 
               | A mini Touch Bar with fn keys above would be lovely!
        
               | smoldesu wrote:
               | > I'm surprised no one made an app that turns Touch Bar
               | into fn (without having to press fn) and a button to
               | switch to the apps choices.
               | 
               | That wasn't the issue. My main gripe with the touch bar
               | is a lack of tactility; I don't need to look down at my
               | hands to pinpoint the location of "F5" for debugging in
               | VS Code, nor do I need to make sure my finger is hovering
               | over the escape key before I press it. On top of that,
               | capacitive touchscreens just don't make good buttons, my
               | fingers frequently bump against the screen and trigger
               | mutes and screenshots that simply wouldn't happen with a
               | button. It's something of a usability nightmare.
        
               | dmitriid wrote:
               | > I'm surprised no one made an app that turns Touch Bar
               | into fn (without having to press fn) and a button to
               | switch to the apps choices.
               | 
               | This has been a setting in Preferences since a year or
               | two after Touch Bar was introduced.
        
               | bad_good_guy wrote:
               | I thought I loved the slider for volume/brightness, and
               | was concerned about losing them, but then realized how
               | little I cared when I went back to no slider
        
         | 7speter wrote:
         | The funny thing is apple probably transitioned to their in
         | house arm architecture in part because the intel chips ran too
         | hot and throttled in the ultra thin ive products.
        
         | davidhariri wrote:
         | > Honestly to me the M1 era of Apple is the more exciting than
         | things have been in years
         | 
         | The average person doesn't know or care about M1. If you are on
         | HN, you are an enthusiast ("Pro" in Apple parlance). To
         | everyone else, Apple just made their already pretty quiet and
         | fast laptops, quieter and faster.
         | 
         | I think the article is right that the world is waiting to see
         | if Apple's new bottom-up design org can deliver a _new_
         | category-owning product. So far, they 've proven that they can
         | improve the legacy suite of products in meaningful ways and
         | aren't afraid to roll back poor past decisions. I think the
         | author is probably right that Apple's services org is getting
         | much more attention than in the past.
         | 
         | When everything flows downwards, you get a singular vision,
         | blind spots included. I think we saw that with Ive. This was
         | true with Jobs' Macintosh too, before Ive joined. Today, we
         | have fewer blind spots, but we haven't seen evidence that there
         | are leaders willing to take big swings into new categories.
         | Time will tell...
        
           | scarface74 wrote:
           | All you have to do is tell someone - 20 hours of battery life
           | and it doesn't sound like a rocket ship under load.
        
           | nathancahill wrote:
           | 50% of customers purchasing a Mac in Q2 2022 were new Mac
           | users: https://www.macrumors.com/2022/04/28/mac-
           | users-q2-2022-new-t...
           | 
           | Which is actually incredible when you think about it. They
           | might not know or care about what "M1" is (although I doubt
           | that), but it's clearly a commercial success.
        
             | davidhariri wrote:
             | Great stat. I might be underselling the achievement... I
             | bet some of that growth is driven by the insane battery
             | life, which we know people care a lot about. To be clear, I
             | own and love 2 M1-based machines :-)
             | 
             | I stand by my overall comment, though: They are better
             | Macs. Not a new category or a new product for Apple.
        
               | opan wrote:
               | They are powerful ARM laptops. I'm considering getting
               | one purely because of that + Asahi Linux. My Pinebook Pro
               | just doesn't cut it as a main machine, and I'm sick of
               | x86.
        
               | davidhariri wrote:
               | X86 is bloated. Linux on Mac is a dark forest, though.
               | You might be better off sticking with MacOS despite that
               | it's gone downhill lately.
        
             | pie42000 wrote:
             | This figure is useless without context. What was this
             | number for previous generations? I suspect it's always
             | super high because a huge demographic for mac's is college
             | students buying their first laptop, obviously it's gonna be
             | their first Mac. Same with software devs. Tons of Macs are
             | used by software devs getting their work computer.
        
         | mgh2 wrote:
         | Apple's hierarchal organization based on technical expertise is
         | key to its innovation: https://hbr.org/2020/11/how-apple-is-
         | organized-for-innovatio...
         | 
         | Everything else is a complement, but they don't drive
         | leadership internally or externally to stay ahead of the
         | industry.
        
         | hintymad wrote:
         | People as talented as Ive still need a champion and a leader to
         | balance his artistic sense to constraints in business. Jobs was
         | that champion. Without the counter balance and support from
         | Jobs, Ive became less effective.
        
         | FollowingTheDao wrote:
         | > the M1 era of Apple is the more exciting than things have
         | been in years.
         | 
         | Abso-frickin-loutly. The 2020 MacBook Air M1 is the best laptop
         | hardware device you can buy on the market right now. The
         | battery life is amazing and this makes the laptop almost
         | invisible since I am hardly ever struggling to search for
         | power. The sound is great as well. Price per pound you cannot
         | beat it.
         | 
         | My one small gripe is the black glass bezel, which turns into a
         | distracting fingerprint magnet.
         | 
         | They do need to up their game on SSD storage. but I am sure the
         | MBA's at Apple do not care because this drives people to buy
         | iCloud storage. And if that is the case, they really need to
         | work on iCloud because the syncing sucks.
         | 
         | I would certainly buy an iPad M1 if they let me run apps like
         | LibreOffice, so they need to get their act together on
         | software. Yeah, I have a lot of issues with their software.
         | Software, IMHO, is where they really need to innovate.
         | 
         | Once Asahi Linux is stable I will probably abandon MacOS again.
        
           | lostmsu wrote:
           | Yet it still does not have a touchscreen, and I personally
           | would prefer 2-in-1.
        
             | scarface74 wrote:
             | I have a Dell with a touchscreen. I never use it. The 16x9
             | ratio is the wrong ratio in either portrait or landscape.
        
             | otterley wrote:
             | Sounds like you might prefer an iPad Pro with a keyboard.
        
               | imajoredinecon wrote:
               | Sticking a keyboard on an iPad does not a laptop make.
               | Being limited to mobile app versions of web browsers is
               | itself a big enough quality-of-life downgrade to make the
               | setup much less convenient than a laptop for leisure-time
               | media consumption, not to mention professional work.
        
               | philistine wrote:
               | Sticking a touchscreen on a laptop does not a tablet
               | make.
        
               | LegitShady wrote:
               | unfortunately the ipad os is the limitation on the pro. I
               | tried to make it work but its back to its previous
               | position as media consumption, music production box
               | (which is annoying to deal with due to lack of audio
               | outs), and occasional text editor.
        
               | sirmike_ wrote:
               | Sure the iPad has its down sides. But it also does
               | complicated things dummy easy. Example tossing a
               | pixelated/blurred box onto a video. That's ridiculously
               | complicated on windows and requires a hell of a steep
               | learning curve. No problem if you have the time. But a
               | blocker if time is and your video editing skillsets are
               | short.
        
               | spockz wrote:
               | I would instantly go for an iPad Pro, if it would run
               | normal macOS. Or things like vscode and docker, and
               | games. I just can't justify to myself the expense
               | compared to an m1 laptop, just for the form factor.
        
               | [deleted]
        
             | klabb3 wrote:
             | How does touch screen work on desktop? From the fact that
             | nobody but apple has made a decent touch pad in.. 15
             | years?, I'm first assuming hardware wise it'd suck. But ok,
             | let's assume that works. Doesn't a ton of desktop
             | interfaces rely on hover, scroll, etc? For what purposes
             | are touchscreen superior assuming you have a mouse/touch
             | bar at hand?
        
             | analog31 wrote:
             | Indeed, lack of a touch screen would be a deal breaker for
             | me. The iPad is attractive, my kids have them, and I might
             | convince one of them to let me use it for a week this
             | summer to see if it handles basic things like Jupyter
             | notebooks and talking to homemade hardware gadgets.
        
               | philistine wrote:
               | If you're asking to use macOS with your fingers, you have
               | not realized how terrible that would be. I do not mean in
               | a _desktop-OS is terrible for touch input_. I mean in a
               | _macOS_ specifically is not built for fingers and would
               | require so much work that Windows has been doing for a
               | decade at this point.
        
               | zozbot234 wrote:
               | It's not like Windows 10 is touch ready in any real
               | sense, either. Windows 11 fixes some of the basic
               | problems, but the gold standard for a desktop OS that's
               | productively usable in tablet-only mode might ironically
               | be GNOME on Linux.
        
               | LegitShady wrote:
               | I tried. The limited software and lack of desktop OS made
               | it painful. I wouldn't try it again, personally. It felt
               | like an exercise in compromise after compromise after
               | compromise.
        
         | nojito wrote:
         | I don't think that was due to Ive but more so that he couldn't
         | excel without Steve around.
         | 
         | It's also clearly stated in the article that this was one of
         | the reasons that Ive was given the CDO role. So that he could
         | do less of what Steve did for him.
        
           | ceejayoz wrote:
           | This. It seems clear Jobs served a "you made it very pretty
           | but it sucks to use" role in feedback.
        
             | kergonath wrote:
             | There are many counter-examples, from the original iMac's
             | mouse to the iPod Hifi. Jobs said no a lot, and that was a
             | good thing, but he did not have absolute good taste. To his
             | credit, he was good at learning from mistakes, even though
             | he very rarely acknowledged them in public.
        
               | ceejayoz wrote:
               | Don't have to get every single one right to still play
               | the role. The man was effective, not infallible.
        
               | kergonath wrote:
               | But then it works both ways: you cannot cite a couple of
               | failures under Cook to say that Jobs was irreplaceable.
        
               | ceejayoz wrote:
               | You seem to be debating someone else; I haven't said
               | that?
               | 
               | I think Jobs and Ive were a pair that complimented each
               | other. I think when Jobs died, Ive lost that moderating
               | influence, and "thin at the cost of good" and "we got rid
               | of buttons" were the result for a while.
        
       | innagadadavida wrote:
       | No one talks about the mega disaster that is Apple Park. When you
       | inside it mostly feels like hospital or airport. The glass
       | cleaning is a major pain to do. Apple bought a quarry in Italy so
       | that the wall tiles can line up or something. Will be fun ti see
       | what happens when it gets damaged. The sinks are all carved out
       | of one block of stone. Last but the least the chairs are 7k and
       | are the works ever to sit on. There are som many apple buildings
       | in Cupertino and collaborating with another team is quite
       | painful. Ive without Jobs was definitely a disaster. After
       | spending those billions on that building that looks like a tomb
       | for Steve Jobs, I wonder what purpose was achieved.
        
       | lvl102 wrote:
       | Jony Ive was Steve Jobs' extension. Steve needed Ive at Apple but
       | Cook didn't really need him because Apple fast became something
       | entirely different since the introduction of iPhone. In my view,
       | Apple will always be in its best form guided by engineers. I
       | think there was a period (a couple of years since Jobs' passing)
       | where Apple was playing "What-would-Steve-do?" and I am so glad
       | the executives leapfrogged that mentality of chasing after an
       | icon's shadow.
        
       | nottorp wrote:
       | <looks at the broken keyboard on his 2018 emoji macbook pro>
       | 
       | ... and you're missing Ive... why?
        
       | mdasen wrote:
       | I think the problem that happened with Ive's designs is that he
       | kept trying to out-do himself _in the same direction._ I 've was
       | important with regard to making really nice products that felt
       | really good. Even a plastic iPhone 3G felt really solid compared
       | to the creaky Android phones that would keep coming out years
       | later, never mind an iPhone 4 with its amazing metal and glass
       | feel.
       | 
       | However, Ive kept wanting to push things in the same direction.
       | Apple made wonderful and thin MacBooks that were solid with
       | unibody enclosures. I remember the thick, creaky, plastic PC
       | laptops of 2008 and the MacBook Pros were just amazing in
       | comparison. Later, Ive wanted to shave 0.25mm worth of keyboard
       | space and we ended up with MacBooks that no one wanted.
       | 
       | I think labeling this as "the technocrats won" is way overstating
       | the case. Ive's legacy is all around Apple's new products. It's
       | in the Mac Studio which is a small and quiet machine made out of
       | nice materials. It's just a tad more balanced with the practical
       | implications of managing heat. Instead of trying to make the Mac
       | Studio as small as humanly possible, they've made it small and
       | nice. It isn't anything like the mini-towers that are typical.
       | The new Apple Watch really pushes the display to the edge. It's
       | amazing.
       | 
       | I think part of it was that Ive didn't have a lot of places to
       | go. He'd won. Apple had moved over to his way of thinking almost
       | entirely - with tiny exceptions like "I'd like a functional
       | keyboard." The industry has moved over to his way of thinking a
       | lot. Android phones aren't creaky plastic nearly as often - you
       | can get ones with nice materials and build quality. Once everyone
       | is won over to your way of thinking, where do you go?
       | 
       | In fact, I think a lot of people really like attention. For a
       | long time, Ive got attention. He'd get positive attention from
       | Apple fans who loved his nice designs and negative attention from
       | those who would complain that the iMac didn't have a floppy drive
       | or whatnot - but he was sure he was correct. Fast forward to 2016
       | and what was Ive really doing that would garner such attention?
       | Apple's product line was all Ive'd. The industry had copied him
       | in a lot of ways (even if they were potentially bad copies). In a
       | way, he wasn't a thought-leader anymore because people had all
       | accepted his thesis. If Newton were around today talking about
       | gravity existing, we'd all be like "yea, we know...got anything
       | new?"
       | 
       | As time went on Ive would either need to find some amazing new
       | way of pushing things forward or his work would just be passe.
       | Oh, another unibody MacBook Pro. Oh, another computer like the
       | last one. He didn't have a battle to fight anymore.
       | 
       | Back in 2000-2010, he could be telling engineers "you need to
       | make it this way because it's better" and most of the time he was
       | right. Once he'd proven out the fact that he was right over that
       | decade, everyone was on board because they saw the value. What
       | would the next thing be that he was right about? Maybe there
       | wasn't a next thing. Maybe they'd taken computers to the right
       | level of design.
       | 
       | Apple's whole lineup is basically Ive's legacy - with a tiny bit
       | of extra room for a decent keyboard or cooling.
        
         | kaladin-jasnah wrote:
         | What if I want a "creaky Android phone" so I can, like, replace
         | the battery? There are advantages to alternative designs, too.
        
       | zxienin wrote:
       | It has always puzzled me. Why Steve Jobs chose his ops head over
       | product ones, to succeed him?
        
       | jasoneckert wrote:
       | Back in 2017, many of us were frustrated with Apple's Mac
       | offerings (price/performance/features). In other words, Apple
       | seemed to be stagnating hard at the time, forcing us to move to
       | Linux on better hardware.
       | 
       | I also remember people throwing out lines at the time, such as
       | "Apple needs to focus on not making things thinner" or "Price
       | with Apple is only an issue in the absence of value".
       | 
       | Since the introduction of the M1, Apple has regained all of that
       | lost momentum in my opinion. And from judging Internet
       | commentary, most others wholeheartedly agree. People wanted
       | speed/performance/battery/ports rather than another millimeter of
       | thinness. The only gripe I hear today with Macs surrounds the
       | pace of innovation with macOS.
       | 
       | I think this article would have been better received if it were
       | released before the introduction of the M1.
       | 
       | Moreover, the ending paragraph states "the designers say that
       | they collaborate more with colleagues in engineering and
       | operations and face more cost pressures than they did previously.
       | Meanwhile, the products remain largely as they were when Mr. Ive
       | left." I can't see how this engineering collaboration and cost
       | accountability would be a negative thing for consumers or Apple,
       | and the products are definitely a lot better (and faster!) than
       | before Mr. Ive left.
        
       | Gualdrapo wrote:
       | Unpopular and potentially downvoted to oblivion opinion, but have
       | to say this - this kind of reverences to Ive make me physically
       | ill. He's still to be accounted -alongside Apple- as one of the
       | culprits of today's trend of irrepairability (and the consequent
       | planned obsolescence) on devices for the sake of 'minimalism' and
       | Dieter Rams wannabe designs.
        
         | ribit wrote:
         | Ive is to blame for customer wanting more compact, faster,
         | energy efficient devices? What an influential guy :D
        
           | raverbashing wrote:
           | No, but he's responsible for building a phone so thin it
           | bends easily
        
           | ok123456 wrote:
           | The Samsung S5 wasn't compact, fast, or energy efficient
           | compared to iPhones at the time?
        
         | ghaff wrote:
         | IMO, you're giving Ive too much credit for both shaping
         | consumer preference and forcing competitors to follow his lead.
         | For the most part, people like thin and light and care much
         | less about upgradability and repair.
        
           | solenoidalslide wrote:
           | To what ends? I don't think people care too much about
           | diminishing returns. At that point it is a matter of _which_
           | upgradability and repair tradeoffs. Was there a recent line
           | of products that they offered featuring upgradability and
           | repair we can compare to?
        
             | ghaff wrote:
             | Go back to about 2010 or so and MacBooks were reasonably
             | repairable and upgradable by a fairly casual person.
             | Batteries used to be routinely swappable in both phones and
             | laptops.
        
               | solenoidalslide wrote:
               | The good ol iphone 3G days
        
           | JKCalhoun wrote:
           | I agree but Ive was also a megaphone.
        
         | Bud wrote:
         | Can we stop this silliness. Computers do not become obsolete
         | due to them being difficult to repair.
         | 
         | They become obsolete because they become obsolete. Let's not
         | just throw whatever we can find on the "right"-to-repair heap
         | in an effort to desperately justify it. Justify it on its own
         | terms. Or don't.
        
           | harpiaharpyja wrote:
           | When something breaks and you cannot repair it, it becomes
           | obsolete in the most concrete sense: it's no longer usable
           | for it's intended purpose.
           | 
           | Maybe your intended messages is just unclear to me but your
           | whole comment seems like pendantry without any substance.
        
           | kaladin-jasnah wrote:
           | I have a 7 year old desktop that is not obsolete since I can
           | keep replacing stuff in it and upgrading it.
        
       | curious_cat_163 wrote:
       | Ive seems to have left because he was no longer powerful enough.
       | He was likely burned out. He got a good amount of money out of
       | leaving as well.
       | 
       | I don't know what any of that has anything to do with Apple being
       | run by technocrats? I don't know if the person who wrote this
       | truly understands how much creativity is needed to pull off the
       | engineering feats that Apple seems to have been pulling off for
       | better part of last two decades.
        
       | jessriedel wrote:
       | What were Ive's most notable accomplishment after Jobs died? The
       | author suggests he would have produced amazing things if he had
       | retained more power, but it's not clear to me why we should think
       | this.
        
         | Bud wrote:
         | Apple Park and Apple Watch. I worked on Apple Park and was in
         | meetings with Ive. He was amazing.
        
           | jbverschoor wrote:
           | Take Apple Park off your list. Steve Jobs went to the city
           | council to present it
        
             | jbverschoor wrote:
             | Downvote all you want..
             | https://www.youtube.com/watch?v=gtuz5OmOh_M The main
             | designs were done already..
        
           | teakettle42 wrote:
           | Anyone who has worked _in_ Apple Park (as opposed to _on_ it)
           | can comfortably state that the place is terrible and
           | ridiculous.
           | 
           | There wasn't enough room for the people Apple already
           | employed at the time it was finished, much less now.
           | 
           | The collaborative spaces that eat up huge square footage are
           | never used, because (1) that's not how most people actually
           | work, and (2) they're right outside people's offices, and
           | conversations in those spaces are hugely disruptive.
           | 
           | If you're fortunate enough to be afforded a private office,
           | it's a glass fishbowl. You constantly feel the need to watch
           | over your shoulder.
           | 
           | Most people are in large shared desk spaces. They're noisy,
           | distracting, and frustrating to be in, and they're also a
           | fishbowl.
           | 
           | Sure, Apple Park has tons of high-end mass market designer
           | furniture. Looking like a DWR showroom doesn't make it a nice
           | place to work.
           | 
           | I genuinely believe Apple Park has had a measurable negative
           | impact on the quality and value of the work being produced by
           | people there.
        
             | sylens wrote:
             | Does this also play a role in many Apple employees wanting
             | to continue remote work?
        
           | jessriedel wrote:
           | Thanks. Apple Park of course wasn't a consumer product, and
           | Apple Watch has only been modestly successful (and isn't
           | particularly beautiful or useful in my opinion). I read half
           | the article and didn't see anything about the _design_ of the
           | Apple Watch being compromised. It mostly discussed how Apple
           | did not follow Ive's preferred marketing approach. of course,
           | he could've been right that it would've been more popular if
           | they had marketed it as he recommended.
           | 
           | What did you find impressive about him?
        
             | Bud wrote:
             | Not only has Apple Watch been hugely successful by _any
             | reasonable standard_ , it has wildly exceeded any standards
             | of success that were even considered possible at the time
             | of its introduction. And this is obvious. It has basically
             | obsoleted the entire Swiss watch industry and has replaced
             | it as a status symbol except for itinerant rich watch nerds
             | who can afford Patek Philippe and Rolex collections. It has
             | also created an entire new category of watches as a fitness
             | and lifestyle device with capabilities that simply did not
             | exist before.
             | 
             | And of course in the smartwatch market, Apple Watch created
             | that market as it exists today and dominates said market.
             | (Yes, I am aware that a tiny, nascent version of this
             | market existed before. That's now irrelevant.)
        
             | lotsofpulp wrote:
             | What measure would have afforded Apple Watch a better
             | rating than "modestly successful"?
        
             | mmmpop wrote:
             | > Apple Watch has only been modestly successful
             | 
             | Oh come on, no need to be an edge-lord with this sort of
             | comment. They're utterly ubiquitous and the next closest
             | competitor is probably Garmin. I _never_ see Android
             | watches outside of the Verizon store.
        
             | tpush wrote:
             | [...] and Apple Watch has only been modestly successful
             | [...]
             | 
             | It is literally the most popular _and_ most profitable
             | watch (not just smart watch) in the whole world.
        
             | armadsen wrote:
             | Apple's Wearables business is a ~$8 billion _per quarter_
             | business. That includes AirPods and a few other products,
             | but Apple Watch is obviously a major part of it. To me, $8
             | billion per quarter is far more than  "modestly
             | successful". Of course, comparing anything to the iPhone's
             | success will make it look modest.
        
           | snowwrestler wrote:
           | Apple Watch was an incredible achievement of hardware design
           | given that it is essentially unchanged since launch.
           | 
           | The shape has been slightly tweaked and there are some new
           | bands and sensors. But they got the basics of the design
           | right the first time. It's easy to overlook how rare and
           | difficult that is.
        
       | yalogin wrote:
       | The article doesn't delve its title that technocrats thrive at
       | apple. It only focuses on what it calls "accountants".
       | 
       | However is it possible that Ive himself was just done? With
       | artists , either composers or of the visual arts, they usually
       | have a stock of good ones they churn out and after that the
       | output is usually a repetition or a hodgepodge their previous
       | work. It's possible Ive reached that point too as the iPhone kind
       | of became an all in one computer that killed a lot of
       | accessories, so any idea for a new kind of device is killed
       | automatically. In that scenario, I don't know what else is there
       | after a watch.
        
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