[HN Gopher] Japanese audio brand Onkyo files for bankruptcy
       ___________________________________________________________________
        
       Japanese audio brand Onkyo files for bankruptcy
        
       Author : ksec
       Score  : 231 points
       Date   : 2022-05-15 15:47 UTC (7 hours ago)
        
 (HTM) web link (asia.nikkei.com)
 (TXT) w3m dump (asia.nikkei.com)
        
       | awsrocks wrote:
       | I grew up on onkyo audio. bummer.
        
       | rixrax wrote:
       | I feel that the AV-receiver market has gone the way of the DSLR
       | market. Compact speaker systems like Sonos (that don't need a
       | separate AVR) simply got good enough. Thus the need for buying a
       | separate AVR to drive your Dolby / DTS / etc. setup has all but
       | vanished except maybe for the most determined audiophiles (and
       | even most of these would do well to simply get a compact wireless
       | speaker setup instead of some monstrosity that they can hardly
       | ever enjoy...because too small of a listening room, and
       | neighbours).
       | 
       | I'm not saying market for Onkyo, Denon, Sony, Yamaha, etc. AVRs
       | is a goner, but I am suggesting it may have peaked and that going
       | forward there will be less and less demand for AVRs, especially
       | in the low/mid range of things.
        
         | Fwirt wrote:
         | It all comes down to demand I guess... Most people seem to like
         | Beats headphones or think their Airpods have top quality sound
         | and don't care that $200 headphones exist that blow them out of
         | the water. Most people use bluetooth with low quality codecs
         | that distort the sound. In addition, most people listen to
         | their music on streaming services that compress the heck out of
         | tracks that are already heavily (dynamic range) compressed. So
         | it's a case of (a) people never having been exposed to "hi-fi"
         | and (b) people ceasing to care/being willing to sacrifice audio
         | quality (which is heavily subjective anyway) for convenience.
         | So it is the same as phone cameras, people are willing to
         | sacrifice image quality and control for the convenience of
         | having a camera in their pocket all the time.
         | 
         | I personally care about audio to a _reasonable_ degree, but I
         | also think that AVRs in their current form are a weird mix of
         | "too much" and "not enough". I wanted to have a 5.1.2 system
         | that wasn't a soundbar with tiny, tinny speakers that bounce
         | off the ceiling and a tiny sub that moves hardly any air. But
         | in order to drive decent speakers you need a decent amp. But in
         | order to get a decent amp you have to buy a unit that has a
         | million connectors, spatial audio processing, etc. Out of the
         | gigantic array of connectors on the back of my AVR, (7 HDMI
         | ports, phono plugs, component, composite) I am currently using
         | 3 HDMI ports because I play most media off an HTPC anyway. I
         | feel like I'm using less than 30% of what it has to offer, and
         | there is a growing divide between people who want convenience
         | and people who want uncompromising quality at any cost, so low
         | end AVRs aren't much better than a soundbar, and high end AVRs
         | aren't affordable for the average consumer.
        
           | JKCalhoun wrote:
           | I built modern thing a little like the old console stereo
           | units. Used high end full-range drivers for the
           | left/center/right and built in a sub. The thing looks like
           | furniture but has your 3.1 covered. I think there's a Yamaha
           | receiver in there but it isn't too crazy with regards to
           | connectors and such.
           | 
           | I like to think the console stereo could come back for people
           | who want higher quality speakers/audio.
        
           | initplus wrote:
           | Streaming services don't compress dynamic range, rather the
           | opposite - because every streaming service employs loudness
           | normalization the loudness wars have largely ended.
           | Compressing your track to hell in an effort to get it to
           | sound louder doesn't work anymore because every streaming
           | service will just normalize it anyway.
           | 
           | Spotify at least uses 320kbps vorbis for their "high quality"
           | setting which is at the point where I don't believe it's
           | humanly possible to distinguish from a lossless encoding.
        
             | PaulDavisThe1st wrote:
             | > Compressing your track to hell in an effort to get it to
             | sound louder doesn't work anymore because every streaming
             | service will just normalize it anyway.
             | 
             | This is a bit of confused remark. "Normalization" means
             | applying some constant gain factor to the signal so that
             | the loudest level is 0dBFS. Compression applies a varying
             | gain factor to the signal to meet some parameters.
             | Normalizing audio will generally make it louder (unless the
             | loudest level is already at 0dBFS), but it does not change
             | the dynamic range of the signal. The "loudness wars" were
             | all about using compression, and this does change the
             | dynamic range of the signal (you end up with less
             | difference between the quietest and loudest parts of the
             | signal - hence the term compression).
             | 
             | You can still "sound louder" by using compression, even if
             | the peak volume is still 0dBFS.
        
               | initplus wrote:
               | Modern volume normalization isn't done based on the
               | highest peak of the track. Instead they normalize based
               | on the average perceived loudness of the whole track (to
               | a level below 0 so there is headroom for peaks). It's
               | intentionally designed to avoid the exact issue you
               | describe.
               | 
               | If this was not done users of streaming services would
               | have to be constantly adjusting the volume to deal with
               | perceived volume differences between tracks due to
               | different levels of dynamic range compression.
        
               | whyoh wrote:
               | >"Normalization" means applying some constant gain factor
               | to the signal so that the loudest level is 0dBFS.
               | 
               | Not necessarily, although that has been perhaps the most
               | common use of that term so far. But you can normalize to
               | a lower peak level or to something else...
               | https://en.wikipedia.org/wiki/Audio_normalization
        
           | leokennis wrote:
           | I've been a headphone mid-fi buyer for at least 15 years now
           | (think Denon AH-D2000, B&W P5 etc.) and it's just also the
           | case that lower-fi audio has greatly improved.
           | 
           | The sound quality AirPods or the Samsung buds deliver are
           | simply very very competent for the price. They're good
           | sounding, convenient, dependable.
           | 
           | Contrast to the crap you used to get included with your iPod
           | or the entry level IEM's that were 99% bass and 100% ear pain
           | and snapped cables.
           | 
           | It's not that people enjoy crap these days. It's just that
           | previously you needed to spend Onkyo levels of money to get
           | decent sound, and these days a lot less.
        
         | moralestapia wrote:
         | >Compact speaker systems like Sonos (that don't need a separate
         | AVR) simply got good enough.
         | 
         | I don't like em. I am not the stereotypical smug audiophile but
         | the sound on most of these new systems, soundbars, headphones,
         | etc... is absolute trash.
         | 
         | Any pair of moderately-decent bookshelf speakers blows them out
         | of the water and you can get them for ~300USD so they're
         | actually cheaper than "high-end" speakers from brands like
         | Bose, Sonos, etc... which sound terrible IMO.
        
         | Gordonjcp wrote:
         | Are there any of those compact speaker systems that actually
         | sound good, though?
        
           | dagw wrote:
           | Are there any $15 wines that taste good or $500 DSLRs that
           | can shoot good video footage or $50 dress shirts that look
           | good? For most people the answer is obviously yes, and for
           | some the answer is obviously no. And the one group will never
           | convince the other group that they are wrong.
        
           | msh wrote:
           | Most people think so. Audio nerds don't.
        
           | overcast wrote:
           | No. You can't change physics. What usually suffers is the
           | midrange(woofer) because everything is tiny. So you get high
           | frequencies, and then usually some paltry subwoofer. There is
           | no replacement for displacement.
        
             | jay_kyburz wrote:
             | This!. I've been searching for a set of speakers for my
             | lounge room with a nice big cone in them, but I just cant
             | find that is not priced for audiofiles. I have been looking
             | second hand, but everything I can find is over 40 years old
             | and the cones have all started disintegrating.
        
               | overcast wrote:
               | Yeh, unfortunately you're going to have to spend some
               | bucks for quality. I'm still using my fathers 50 year old
               | ESS Model 5's in my upstairs office and they sound
               | amazing. Original woofers too! I just refoamed them,
               | easy. I love the sound of the HEIL air motion
               | transformers.
               | 
               | Downstairs is all Totem I bought 20 years ago.
        
           | aurora72 wrote:
           | Even the USB powered Logitech z120 which costs a few dollars
           | sounds good enough even for movies.
        
             | Gordonjcp wrote:
             | I guess you watch movies where all the dialogue takes place
             | over a telephone and there's no music?
        
           | gog wrote:
           | Sony HT-A9 (+ a sub) has been praised, but it is not cheap.
        
           | philjohn wrote:
           | Yes - the Sonos Arc + sub + 2 rear channels sounds amazing
           | after using the built in sound tuning, and got a pretty damn
           | good review in What HiFi.
        
             | Gordonjcp wrote:
             | That's one I've already listened to, and it's atrocious. It
             | sounds like 1990s car speakers.
        
         | bitL wrote:
         | The main reason why I got a Marantz AVR was to be able to
         | connect 10 different devices to the TV at 4k@60 via HDMI, as
         | well as various sound outputs, including the output of my music
         | studio mixer.
        
         | m463 wrote:
         | I think soundbars have taken over for home theater setups.
         | 
         | annoyingly, you can't get a system without a wireless
         | subwoofer.
         | 
         | I have a soundbar that creates a wifi access point for the
         | subwoofer and it's really annoying. I really just want a wire.
         | 
         | So, I've been considering an a/v receiver and dedicated
         | speakers, which means I can't mount them on the tv
        
           | bjelkeman-again wrote:
           | I am using my old Stereo, which has 5.1 support for the DVD
           | and the TV. Way better than must friends soundbar. Maybe
           | there are decent systems, but I doubt you can get as good as
           | proper stereo stuff.
        
         | alasdair_ wrote:
         | Sonos still has severe limitations and I regret buying two 5.1
         | setups from them.
         | 
         | As a simple example: there is no 7.1 support at all and the
         | Atmos support is a sort of faked 5.1.2 support where the upward
         | firing speakers try to bounce some sounds off the ceiling.
         | 
         | Sonos only supports 2.4GHz (no 5GHz support at all) so in a
         | congested area network degradation is a big issue.
         | 
         | Codec support is limited as well. For example if your source
         | outputs in DTS, you may need to throw away the whole system and
         | buy a different sonos system just to get audio working. The
         | same thing applies to dolby atmos or vision - you need to buy
         | new speakers just to listen to those type of sources.
        
           | wctawcta wrote:
           | I don't this contradicts the "gone the way of the DSLR
           | market" claim. Sonos and similar systems are simply good
           | enough for most people.
           | 
           | Whether it's TVs, cameras, surround sound systems, we reached
           | a point of diminishing returns by cramming in more pixels or
           | speakers. At that point, you're competing on factors like
           | convenience. There will still be markets for 7.1+ surround
           | sound or DSLR cameras, but they're smaller now.
        
           | givinguflac wrote:
           | I just want to point out that while sonosnet is 2.4 only,
           | most of their products support 5ghz APs. In addition, DTS
           | support has been included for a little while now.
        
           | leokennis wrote:
           | Wait Sonos is 2.4Ghz only?
           | 
           | Even my cheapo digital photo frame and my "need to make it
           | cheap to turn a profit" ereader work on 5Ghz...
        
           | devrand wrote:
           | FWIW they do support DTS (but not DTS-HD) now.
        
             | christoph wrote:
             | Poor/late timing, as DTS is essentially dead at this
             | point[1] in the streaming market which I'm guessing is
             | generally what they are catering for.
             | 
             | 1. https://news.ycombinator.com/item?id=30942269
        
         | kllrnohj wrote:
         | If AVRs are DSLRs, then Sonos is Leica, not the iPhone. Sonos
         | is the expensive option that found & cemented a niche audience
         | on an experience.
         | 
         | Soundbars are what's killing AVRs for what's left of the 'home
         | theater' market. They're much easier to setup and deliver a
         | good enough experience. For everyone else, it's laptops &
         | tablets with maybe a pair of headphones.
        
         | vgeek wrote:
         | Pretty much this. Places like Parts-express have been creeping
         | more upmarket with their own brands like Dayton Audio to fill
         | some of the gap, but they are still more downmarket hobbyist
         | niche and probably won't ever be in mass market stores. The
         | same thing that happened to cameras being replaced by good
         | enough phones happened to stereos, just with soundbar/box type
         | appliances.
        
           | JKCalhoun wrote:
           | Yeah, used to buy a lot of stuff from Parts-Express (mainly
           | full-range drivers) and made some nice speakers, etc.
        
       | theandrewbailey wrote:
       | I'm using a 7-year old Onkyo 7.1 surround sound system right now.
       | It sounds great, but when you use the menus (like browse a DLNA
       | server) or switch inputs (or something cuts out), there's a
       | second or two lag on everything.
       | 
       | I wish that AV receivers had USB inputs for PCs.
       | 
       | "But Andrew," I hear you say: "Go to $store and search for
       | receivers with USB ports. There's hundreds!"
       | 
       | Those USB ports are for playing MP3s off a flash drive. A PC
       | isn't a flash drive. Do you have a receiver like that? How do you
       | connect a PC to it with USB?
        
       | krueger71 wrote:
       | I had an Onkyo 5.1 system in service from 2002 - 2018. Great
       | stuff! First movie I watched on the system with a 28" CRT TV was
       | "Driven" on DVD. Going from TV-speakers to a full set of speakers
       | including subwoofer was amazing! Later on it serviced Blu-ray:s
       | and a PS4 beautifully.
        
       | yborg wrote:
       | First receiver I ever bought was an Onkyo ... in 1985. It still
       | works.
        
       | chmod600 wrote:
       | There's no doubt that, for a lot of people, there is just a
       | better convenience/quality trade-off. I had a good size Onkyo
       | system for watching movies and I configured it meticulously. But
       | it's hard to explain to others why there is so much ceremony and
       | bulk, especially when watching habits degenerate from immersive
       | movies to binge watching netflix serieses.
       | 
       | Part of the experience with hobbies is some kind of sacrifice
       | along with the reward. The drive towards convenience takes away
       | that sacrifice and makes me appreciate something a little less.
       | 
       | It's like takeout and boxed wine, wearing a T-shirt; versus
       | dressing up a bit, making a nice meal, and opening a bottle from
       | a winery you visited. The former is ovjectively good and
       | convenient, and all of the latter ceremony is a hassle that
       | provides little benefit (you probably can't tell the boxed wine
       | apart in a blind test).
       | 
       | But... aren't we happier with the latter experience?
       | 
       | I'm too lazy to "waste" time on that kind of happiness though.
       | That's the sad part.
       | 
       | I think if I'm motivated by others it's different. For instance,
       | stuff like surfing/snowsports requires a significant hassle, and
       | it's a lot easier to find people who will put up with that
       | hassle.
        
         | colordrops wrote:
         | The problem is that there is no choice. There are no good
         | receivers that have modern UIs with sane defaults. They just
         | hacked on wifi and phone apps that do a horrible job papering
         | over the complexity. Sonos tried to fix this but their hardware
         | is woefully inadequate for theater quality setups.
        
         | christoph wrote:
         | Weirdly in the last couple of weeks we've been clearing out our
         | house and I found three(!) Onkyo home cinema amp boxes in the
         | attic. I don't own a single Onkyo amplifier anymore. Every
         | single one got returned due to a serious fault (from suddenly
         | producing no sound, to literal smoke coming out of it) within a
         | year or 18 months, and typically swapped for another, slightly
         | newer model Onkyo amp - rinse & repeat yearly. Their hardware
         | from my experience was utter garbage. It had great features and
         | UI, but literally went up in a puff of smoke on an annual
         | basis. After three or four cycles I got fed up and changed to
         | Yamaha. Unplugging a load of HDMI cables, speaker cables, re-
         | running audio calibration, etc. is not something you enjoy
         | repeating on an annual basis. I was always glad Richer Sounds
         | (in the UK) have an unbelievably good returns policy. Even
         | loaning me another amp FOC for a couple of months while Onkyo
         | tried to repair one of them for me, before they gave up and
         | just sent me a whole new higher end amp, free of charge.
         | 
         | I've got two Yamaha amps, both at least 3+ years old which have
         | never had a single fault. I've also got a Denon home cinema
         | amp, just over two years old which has never had an issue. To
         | be honest I'm surprised they were still in business, as it
         | never seemed from home cinema forums that my story was that
         | unique.
        
           | darig wrote:
        
           | movetheworld wrote:
           | And here I am: still using my first receiver ever, an Onkyo.
           | It's still runs great after being in use for over twenty(!)
           | years. My Philips CD player won't open the tray and my Aiwa
           | Cassette deck won't play any cassette, but my Onkyo is still
           | kicking. Maybe the models from the recent years don't have
           | the quality as it used to be.
           | 
           | By the way, I just checked the backplate and it's an Onkyo
           | TX-9031 RDS receiver from 1993 - time just flies ...
        
             | christoph wrote:
             | Isn't it lovely when you realise you have electronics that
             | have lasted nearly three decades and are _still_ useful?
             | 
             | Onkyo were always well known for packing cutting edge
             | features into home cinema amps. They always had way more
             | features and codec support than anyone else. Nobody else
             | came close for "bang for buck", but they definitely had
             | serious reliability issues.
             | 
             | Thinking about it tonight, just having some slow spinning
             | fans probably would have alleviated 90%+ of their issues.
             | But I guess the "audiophiles" would have complained about
             | that...
        
           | mancerayder wrote:
           | I had two very old receivers that lasted a number of years
           | each. When the last one wouldn't stay on, I tried to then buy
           | another Onkyo receiver. Somehow late last year but there was
           | some insane shortage everywhere, and Best Buy was literally
           | out of everything. Online also proved to be difficult.
           | 
           | I therefore couldn't find another Onkyo to buy, and after
           | some research I learned that those receivers (of various
           | brands) with complicated A/V functions are the ones that have
           | issues. I ended up getting a higher-end, but non-AV (meaning
           | no HDMI) simple stereo receiver and have been happy so far.
        
           | cookingrobot wrote:
           | I bought an Onkyo 5.1 receiver at a garage sale yesterday for
           | $5. This house I moved into has prewired surround speakers
           | and I felt like I should take advantage.
           | 
           | What a hassle though, I can't get audio flowing from the tv,
           | can't get it to drive all the speakers, it runs super hot.
           | 
           | It really seems like a hardware hobby more than a way to
           | enjoy movies so far.
        
         | layer8 wrote:
         | I partly agree. Though once you _do_ have a working setup and
         | know which buttons to press, there isn't a lot of inconvenience
         | anymore, apart from being bound to the particular room.
         | 
         | The problem for the industry is more that an important target
         | group for them are A/V nerds who are never satisfied for long
         | with their setup and are always looking for the next best thing
         | to upgrade to, and which also serve as a multiplicator. And
         | those are becoming fewer and fewer.
        
           | TacticalCoder wrote:
           | > Though once you do have a working setup and know which
           | buttons to press, there isn't a lot of inconvenience anymore,
           | apart from being bound the particular room.
           | 
           | I was going to comment the same... I've got a quality stereo
           | amp (bought used), great floorstanding loudspeakers, a little
           | DAC. I set up everything once, making sure everything was
           | correctly positioned. There's _one_ input I use on the amp:
           | the DAC. I typically hook a MacBook Air to the DAC.
           | 
           | There's zero inconvenience. There's a volume button and
           | that's it.
           | 
           | No updates. No wifi. No "smart" anything. Only a totally dumb
           | setup that simply works.
        
           | rob74 wrote:
           | That's the problem though - the people who treat "listening
           | to music" as an activity of its own are getting fewer and
           | fewer. I listen to _a lot_ of music, but I mostly do it while
           | commuting, while programming etc., not in the living room. I
           | even have a good old stereo that 's served me well for over
           | 20 years now (Sony, not Onkyo), but it mostly only serves as
           | better PC speakers nowadays. I still play a CD on it
           | occasionally though...
        
             | leokennis wrote:
             | I think "listening to music as an activity" and "buying,
             | tweaking and upgrading expensive audio setups" are two
             | separate activities that often overlap but do not require
             | each other. As an example, I fiercely enjoy sitting on my
             | couch with my eyes closed listening to full albums of the
             | White Stripes or Stars of the Lid or Boards of Canada or
             | Sufjan Stevens on my AirPods Max, streamed via Bluetooth
             | from my iPhone. Every audiophile would laugh in my face
             | because of the poor hifi choices I'm making.
             | 
             | But I'm damn sure I'm really attentively listening to the
             | music.
        
               | christoph wrote:
               | It's exactly this. "Audiophiles" are a weird bunch. Much
               | of what they claim to hear is scientifically proven as
               | total nonsense. Audio Science Review is a great place
               | where they scientifically analyse audio equipment. The
               | quality of speaker wire for all meaningful measurements
               | is utterly irrelevant for instance.
               | 
               | Realistically, as long as you are enjoying the art, how
               | you are enjoying it should be irrelevant.
               | 
               | I often make the point to people that a terrible movie
               | will be terrible no matter how you watch it - HDR, 4K,
               | Atmos won't make a difference. A crappy movie, will
               | always be a crappy movie.
               | 
               | The same with music, and inversely - a great song will
               | still sound great and enjoyable on a really crappy car
               | stereo.
        
               | itsoktocry wrote:
               | On one had, totally agree. The audiophile world is full
               | of so much nonsense.
               | 
               | On the other, a decent home theatre amplifier and set of
               | speakers is going to blow away a sound bar. I think
               | people who think "it all sounds the same" have never
               | heard a really good stereo. I have an alright, but far
               | from high end, stereo set up in a listening environment
               | in my basement, and everyone I've ever listened to music
               | with down there is blown away.
        
               | christoph wrote:
               | Absolutely. 100%. Last night we turned the "stereo" up
               | really loud after Eurovision to listen to Mikas album for
               | the first time in years - Full height Revel fronts,
               | monitor audio rear effect speakers, dual subs, blasted
               | it. I spent hours tuning curves on the Denon amp with an
               | external microphone last year... Anyone that thinks a
               | sound bar would sound anything like what we hear is
               | honestly deluded. But, I also wouldn't spend much more
               | money on it... it's way more than good enough for us...
               | audiophiles would tell me I could spend another PS10k on
               | equipment chasing another 1%, I'm not sure at this point
               | it would deliver anymore intrinsic value. At a different
               | token, two Sonos in Stereo in my kitchen are more than
               | good enough while I'm cooking to listen to music and
               | podcasts.
               | 
               | I'd never, ever, want to see high end audio equipment
               | die. When it all works together, the experience is truly
               | sublime, engrossing and immersive like nothing else.
        
           | chmod600 wrote:
           | "Though once you do have a working setup ..."
           | 
           | Yeah, I kept telling myself that, and it was true most of the
           | time. But any time you need to add something (video game
           | system brought by a friend, whatever), or some new tech comes
           | along, it throws everything off. And sometimes you have to
           | move, and it doesn't really work out as well in the new
           | place.
           | 
           | "And [AV nerds] are becoming fewer and fewer."
           | 
           | Isn't that related to my point though? When convenient
           | products get good enough to take the magic out of a hobby,
           | where do the new recruits come from?
           | 
           | A big driver for a hobby is being able to say (to yourself at
           | least) that what you're doing is somehow better than what a
           | layperson with a big wallet can do. That you're "the guy/gal"
           | when it comes to this topic, perhaps surpassed by others
           | who've also invested time.
           | 
           | Thinking out loud... This is probably some kind of deep
           | rooted social need for specialization/role in a tribe that
           | gives a sense of importance. We have jobs, which are highly
           | specialized, but nobody in our social circle really cares
           | unless they have a very similar job.
        
         | thaway2839 wrote:
         | I think this is increasingly true of us as a society. We have
         | been consistently elevating "ease of use" over every other
         | objective and/or subjective quality.
         | 
         | We've reached the point where easier is better, even if it is
         | objectively worse.
         | 
         | We are all settling for local maximum that are significantly
         | lower than several other maxima because apparently making the
         | effort to move further along the x-axis is now almost
         | considered the worst thing one can do.
        
       | tomatowurst wrote:
       | expect more. Japan Inc. has been running on fumes for decades.
       | The US only started 2 years ago, and will likely last another
       | 20~40 years of stagnation.
        
         | 01100011 wrote:
         | Japan has a demographic crisis for sure. A weak Yen may
         | actually help them stay competitive in the manufacturing space
         | though.
        
           | tomatowurst wrote:
           | with inflation???
        
         | benreesman wrote:
         | Not saying your wrong, but why 2 years ago specifically?
        
           | midislack wrote:
           | When we started our quest to double, triple, even quadruple
           | the money supply.
        
             | codefreeordie wrote:
             | The US has been talking about the "Japan [central bank]
             | Model" as a model of success for much longer than two
             | years.
             | 
             | This meme first got really big in central-banking circles
             | after the 2008 crash. Japan has been following this model
             | for 35-40 years of managed-decline. The US has been toying
             | with the same model for more like 10-15 years than 2-3
             | suggested above.
             | 
             | The US so far has managed its decline better, but not for
             | nothing has "abundance agenda" become a meme lately even on
             | the left -- as more and more people sense that managing the
             | decline is the goal of current policy and they don't
             | actually want to decline.
        
               | ananonymoususer wrote:
               | Managing decline is not a plan for survival. No matter
               | what you think of Trump, this was one of his primary
               | policy issues, and is the basis for the "Make America
               | Great Again" slogan.
        
               | CamperBob2 wrote:
               | _Managing decline is not a plan for survival._
               | 
               | And revanchism is? What Trump was trying to make happen
               | "again" wasn't all that great the first time, except for
               | those at the very top.
        
               | adra wrote:
               | The creedo has a more specific and probably incorrect
               | message: " we are broken, we need to be fixed. (Implied)
               | I'll fix things". It's easy to attract conservative
               | minded people as a rally cry to your cause when you reach
               | for a nostalgic rhetoric about "the good ol' days"
               | fallacy. Much divergent from the often left leaning "we
               | can build a better future" which should probably also be
               | considered a fallacy.
               | 
               | Back on topic, I don't think the electioneering slogan
               | had any actual policy significance.
        
               | benreesman wrote:
               | I'm not very knowledgeable about this, but I have friends
               | and family in the UK and traveled there monthly for
               | years, so not zero context: and for a country that went
               | from the largest empire ever to a minor great power at
               | best in like 50 years, it seems like a pretty attractive
               | place to live all things considered. It's got problems
               | but not like 10x worse than any other developed nation.
               | 
               | Do you happen to know how they managed that decline
               | without worse consequences?
        
               | adra wrote:
               | The US has a healthy immigration system that brings in a
               | consistent stream of workers and tax payers to support
               | all the old people about to clog social assistance
               | channels for decades. That's the strong trap that Japan
               | has been stuck in for decades, and the one that'll start
               | befalling China in a decade or so. It'll be interesting
               | to see if Japan can escape the population deflation or if
               | this is a constant shrinking population from here on out
               | until it's untenable to continue as-is.
        
               | Mountain_Skies wrote:
               | Ponzi schemes are good at kicking the can down the road
               | but when they eventually collapse, they're orders of
               | magnitude worse than they would have been if the core
               | problem the scheme was implemented to address was just
               | addressed when it first became a problem.
        
               | 14u2c wrote:
               | The fact remains that the US is in a far better position
               | to deal with aging demographics than the majority of
               | Western countries. Immagration policy needs to be
               | adjusted as soon as possible as to not squander this.
        
       | countvonbalzac wrote:
       | How hard would it be for them to just take their existing stereo
       | and hook it up to alexa or sonos or some other existing streaming
       | service. If the audio quality is good then quality + decent
       | interface seems straightforward?
        
         | kitsunesoba wrote:
         | My circa-2015 Marantz receiver (NR1606) shipped with support
         | for Airplay, Spotify, Pandora, and SiriusXM, so they've had
         | decent connectivity with modern services for some time now. The
         | UI isn't amazing but that's barely relevant since those
         | services are typically streamed or controlled by a phone app.
        
         | codetrotter wrote:
         | There were Onkyo receivers with support for Spotify Connect for
         | example.
        
           | criddell wrote:
           | I have one. It's a mini system (CS-N575) and it has both
           | Spotify and Chromecast support but no AirPlay support.
           | 
           | I bought it because I wanted a small system for my office
           | that I could stream to or play CDs. It works, but I wouldn't
           | really recommend it. It doesn't sound great. I thought about
           | buying better speakers but then then I looked up the amp
           | specs and saw 10% THD. I think it's just a mediocre system.
        
         | bamboozled wrote:
         | It's pretty hard for a lot of traditional Japanese companies to
         | adapt it seems.
         | 
         | Try using a Japanese bank when traveling, wow...
        
         | boulos wrote:
         | Many modern receivers support both Chromecast and Airplay, as
         | well as some level of HomeKit / Google Home / Alexa
         | integration.
         | 
         | I think for Onkyo, they just fell in an awkward middle. Not as
         | high end as Denon/Marantz/etc. and not as cheap as < cheapest
         | thing you can find >. Combined with the drastic decrease in
         | people "needing" receivers and speakers (many people now just
         | get a sound bar, or Bluetooth speakers) and the market squeezed
         | them.
        
           | garyfirestorm wrote:
           | Unfortunately AirPlay doesn't support Atmos music. Despite
           | spending thousand dollar plus on a Denon and Klipsch setup, I
           | quickly found out that my Apple Music Atmos songs play only
           | as stereo using AirPlay. It's probably Apple's fault...but it
           | reduced the value of my receiver for me. Buy a 7.1 channel
           | setup and effectively listen to only 2 channels :/
        
             | boulos wrote:
             | Yeah, AirPlay is such a disappointment. I'm thinking about
             | investing more heavily into Chromecast related things since
             | they're more amenable to custom code. Unfortunately,
             | there's no way I'll sign up for any Google-based music
             | service (and I work for Alphabet!).
             | 
             | Edit to add: Dolby <anything> is also a bit of a fiasco. LG
             | TVs went through multiple firmware updates to attempt to
             | correctly negotiate Dolby Vision. I appreciate that they
             | want to push audio / video quality, but it seems weird that
             | the industry testing process for integration is so poor.
        
               | notatoad wrote:
               | Spotify on Chromecast works great!
        
               | seabrookmx wrote:
               | Spotify works great with Chromecasts. I'm still really
               | bummed they killed the Chromecast audio.. there's
               | workarounds but it was the perfect device IMO.
               | 
               | If you're a tinkerer there's also DIY solutions like
               | running snapcast on a Pi.
        
             | danachow wrote:
             | It's entirely limitations of Apple Airplay that are known
             | and not new. Whether it's Apples fault - I mean Airplay
             | does what it says it does. Anybody that cares about would
             | simply not use Airplay. If you want to use Apple Music then
             | the best bet is an Apple TV which can stream it over HDMI
             | to the receiver.
             | 
             | But it's not like there aren't alternative music providers
             | - Spotify, qobuz, tidal, your own pick your poison DLNA all
             | +/- Roon.
             | 
             | I'm not an Apple fanboi but having to purchase an Apple TV
             | when it's pretty clear they're a lifestyle brand just
             | doesn't make me feel too bad for anyone.
        
               | garyfirestorm wrote:
               | exactly! despite spending money on a receiver, TV (smart
               | OLED), nVidia Shield and a bunch of speakers - i now have
               | to buy yet another device (AppleTV) to be able to
               | maximize my experience.
        
             | ethbr0 wrote:
             | > _Buy a 7.1 channel setup and effectively listen to only 2
             | channels : /_
             | 
             | Apple determined that multiple channels were confusing for
             | customers. One should be enough. /mouse/s
        
           | mpol wrote:
           | That awkward middle also included the reputation that they
           | would easily break down after a few years, which made many
           | people choose for a different brand.
        
           | doyouevensunbro wrote:
           | Shame, middle was right where I liked to be audio equipment
           | wise. Ive had my Onkyo receiver for a long time, guess when I
           | do finally replace it I'll go high end.
        
           | codefreeordie wrote:
           | The middle of the market is actually all messy generally
           | these days. The very high end wants systems that feel like
           | current systems, but if you want something in the middle, you
           | don't actually really want the awkwardness associated with
           | having an audio system today.
           | 
           | A system of passive speakers, an amplifier or two, and the
           | complexities of the user interface (I can't hear the TV,
           | which of these three remotes do I need to push the "source"
           | button on?) isn't actually a good experience -- and in the
           | middle of the market, there's no particular reason it needs
           | to stay this way.
           | 
           | At the highest end, people want analog sound processing. At
           | the bottom end, we have cheap powered smart speakers using
           | Bluetooth for connectivity. In the middle, we could easily
           | have good quality powered speakers and some reasonable
           | mixture of wireless and wired interconnect that didn't
           | require all the legacy nonsense of a separate amplifier/audio
           | receiver.
        
             | pbronez wrote:
             | There are products there... plenty of good powered monitors
             | available. Some of them have integrated DAC with an
             | optical, line and USB inputs. Those are pretty easy to
             | connect to a TV or whatever.
             | 
             | I'm actually hacking on a project to make it easier to sift
             | through all this stuff. The work that Audio Science Review
             | and a (very) few others are pumping out some great
             | objective data on audio equipment performance. My goal is
             | to pull that together in a data-first way that will allow
             | for robust cost/quality/criteria queries.
        
               | convolvatron wrote:
               | yeah. i mean i understand the value of being able to
               | replace components, but for the not-super-concerning the
               | integrated amp silicon is just fine. digital in means a
               | lot less opportunity for noise injection, and the
               | manufacturer gets to tune it all as a unit.
               | 
               | i got some prosumer roland monitors a few years ago and
               | they've had excellent clarity, flat frequency response,
               | plenty of power at 60w on each of the drivers.
               | 
               | why aren't there more products here between the crappy
               | little usb speakers and the $5k/channel real gear?
        
               | [deleted]
        
               | codefreeordie wrote:
               | These do exist, but they're not really marketed to the
               | mainstream home theater market.
        
             | hakfoo wrote:
             | I always felt like it was a battle for control of the user
             | interface.
             | 
             | When the system was audio-dominant, the receiver made sense
             | to put in control. The TV audio was one source among many,
             | and most of the functionality was in front-panel buttons.
             | 
             | When it became video-centric instead, we started putting
             | the TV in the centre of the experience-- plugging devices
             | directly into it and using its menus to control switching.
             | The problem there is that anything cool the AVR could do by
             | being aware of different inputs is lost (I'm picturing per-
             | input volume controls, for example). There's not really a
             | great way to get them to communicate-- CEC is limited, I've
             | seen AVRs that do on-screen display and wish I hadn't seen
             | it, and the only way I can imagine it working would be a
             | single brand-based propriatery interface where all the
             | parts could cooperate.
             | 
             | The one I find weird is the soundbar angle. It's not going
             | to be anywhere near as good as all but the worst free-
             | standing speakers, due to size and positioning limits, but
             | it's still introducing cost and complexity. Bluetooth
             | speakers, at least you could put them in a good place for
             | the room. I assume they trade mostly on what they used to
             | call "Wife Acceptance Factor"
        
             | vladvasiliu wrote:
             | > I can't hear the TV, which of these three remotes do I
             | need to push the "source" button on?
             | 
             | I have a fairly dumb amplifier (it does BT, and the DAC can
             | be fed through optical and coax, too). It can also be
             | controlled over RS-232 and Ethernet. It doesn't have any
             | kind of HDMI or other "home theater" related functions.
             | 
             | But the remote of my Fire TV can be configured to control
             | the input and the volume of this amp. So if all I want is
             | to watch a movie or something, I only need to reach for the
             | amp's remote to turn it off when I'm done. If I'm too lazy,
             | it can go to standby on its own if it doesn't get any input
             | for a while.
             | 
             | I do agree, though, that a "normal person" would probably
             | not want it. It's quite big and not particularly pretty.
             | Plus it's useless on its own, you need some kind of source
             | to feed it. A soundbar or some active speakers would be
             | best for them, and it's what they usually choose.
        
               | wallacoloo wrote:
               | modern day i expect to not have to turn off/on my
               | receiver: it should wake on input and go into a standby
               | state after so much inactivity.
               | 
               | hence my problem: i've got the Technics receiver + stereo
               | speakers i inherited, but if you leave the receiver on
               | for more than a couple days without explicitly venting
               | it'll cut out (even if it's inactive: its idle power draw
               | is incredible). that's fine for me, but if i'm the only
               | one who cares about audio, it's a hassle for everyone
               | else in the house to manually flip the rocker switch on
               | as they use the tv and off when they're done.
               | 
               | now i think about it, there's probably some "smart
               | outlet" i could get to make this transparent.
        
         | Bud wrote:
         | "Decent interface" is actually very, very hard. That's why a
         | lot people are willing to pay $179 for Apple TV 4K.
        
         | pcurve wrote:
         | Most a/v units have long offered good connectivity and even
         | mult-room setups using one. So, interoperability and
         | connectivity are easy. Aside from reasons mentioned in the
         | article, you now have 1-2 generations of people who grew up
         | without having much exposure to a/v receivers and large speaker
         | setups, whether at home or big box store electronic stores.
         | 
         | Even the ones who have, the marginal benefit of having pricier
         | and higher end units cannot detected easily.
         | 
         | Market for receivers will always be around, but it is shrinking
         | for sure.
        
           | ghaff wrote:
           | Detecting differences between decent gear blind has never
           | been terribly relevant to the audiophile market :-)
           | 
           | That aside though, a stereo setup is something that a lot of
           | people just had. I have a decent one and it's wired to
           | multiple rooms. If I were starting from scratch I almost
           | certainly wouldn't do that today--to say nothing of all the
           | components to play four or five different types of media.
        
         | gunapologist99 wrote:
         | Easy, with built-in Bluetooth. I run my phone with Spotify into
         | my Costco-special Onkyo with Bluetooth. Works great, and I can
         | even play audio with Bluetooth while viewing video through
         | another HDMI port.
        
       | layer8 wrote:
       | One reason I stopped buying Onkyo AVRs is that they don't have a
       | good room correction system like e.g. Audyssey or Dirac.
       | 
       | Edit: Apparently Onkyo caught up at some point, but at the time I
       | switched away from them they were lagging behind regarding room
       | correction.
        
         | CuriousSkeptic wrote:
         | Onkyo has had Audyssey for quite som time and current models
         | have Dirac.
        
           | layer8 wrote:
           | > current models have Dirac
           | 
           | Ah, I missed that, haven't kept up to date in recent years.
        
         | 7speter wrote:
         | > ... Audyssey or Dirac
         | 
         | Gotta remember these names for when I can afford a good audio
         | system...
        
           | layer8 wrote:
           | There's also Trinnov, but it's outrageously expensive.
        
         | otterley wrote:
         | Oh wow! I had an Onkyo AVR that did have Audyssey (TX-SR508),
         | but I guess they stopped putting it into later models awhile
         | ago. They replaced it with something called AccuEQ which some
         | reviewers say works just fine.
         | 
         | I personally switched over to Denon AVRs when it became time to
         | upgrade.
        
           | layer8 wrote:
           | I believe Onkyo never had Audyssey XT32 (which is the
           | Audyssey version you really want), only an older Audyssey
           | version (2Eq). Onky never even had MultiEq? (not sure)
        
             | CuriousSkeptic wrote:
             | TX-NR3009 have XT32, there should be older models as well
        
       | layer8 wrote:
       | I wonder what Kawai will do, they collaborated with Onkyo for the
       | speaker/circuit tech on some of their keyboards and digital
       | pianos.
        
       | user_7832 wrote:
       | I must say this is a rather sober ending to the week, and for the
       | company. For a company that lived for over half a century - that
       | is a lot of people who've lived their entire lives working at
       | that place. Households that were purely supported because of
       | people buying their audio gear.
       | 
       | I'm not a fan of Onkyo specifically - having never used them, or
       | even had the money to buy proper audiophile gear - but it is a
       | bit sad to see once-great industries and companies slowly start
       | fading and dying off, as gradually fewer and fewer people
       | remember them.
        
       | kringo wrote:
       | What's astounding is, how they didn't adapt to new demands or
       | pivot?
       | 
       | Got comfortable or outdate?
        
         | rbanffy wrote:
         | Some markets simply disappear. Ice was once a subscription
         | business, but refrigerators ended it.
         | 
         | Average sound equipment is good enough for most people. I
         | enjoyed the chest thumping that my parents high end setup could
         | deliver, but not everyone wants that and even though I would
         | like to have that kind of ability available, my priorities
         | place it down the list for the foreseeable future.
        
       | boulos wrote:
       | It's too bad Denon (DENki ONkyo) didn't buy this Onkyo to make
       | the merger complete :). I'm guessing it wasn't worth it to go
       | downmarket via Onkyo, and it sounds like Onkyo had been
       | accumulating debt for years.
        
         | lynguist wrote:
         | https://jisho.org/search/onkyo
         | 
         | Onkyo means sound. Also: Often when there's To (actually To) in
         | a company's name, it refers to Tokyo's To such as in Toshiba.
        
           | Hamuko wrote:
           | > _it refers to Tokyo's To such as in Toshiba._
           | 
           | You mean it refers to "east"?
        
             | lynguist wrote:
             | No, it's an abbreviation of Tokyo.
             | 
             | Even if To means East - in a compound To often stands for
             | Tokyo.
             | 
             | Same concept in these words:
             | 
             | Lai Ri  - Nichi means day, here it stands for Japan.
             | 
             | Here's an article about it: https://en.wikipedia.org/wiki/J
             | apanese_abbreviated_and_contr...
             | 
             | More examples: Todai (To for Tokyo), Nissan (Ni for Nippon)
        
               | gkanai wrote:
               | Ri Ben  = Japan
        
               | 4ggr0 wrote:
               | Does this apply to Toyota as well?
        
               | selectodude wrote:
               | Nah, that's named after a guy called Toyoda.
        
         | agumonkey wrote:
         | I had no idea Denon was related to Onkyo :)
        
           | chrischen wrote:
           | Not related. Just two companies with similar names. Denon was
           | from Tokyo and Onkyo was from Osaka.
           | 
           | I was however surprised to learn that Denon was actually
           | founded by an American in Japan in 1910.
        
           | [deleted]
        
           | danachow wrote:
           | They aren't - denon and marantz merged. Poster was just
           | suggesting D&M could have acquired them. But given the
           | overall stagnation in the receiver market I agree it think
           | wouldn't have benefited anyone.
           | 
           | The market segment for Onkyo just doesn't exist anymore -
           | those that want receivers and a HiFi/HT setup are already
           | well served Denon/Marantz and Yamaha (and the "audiophile"
           | world beyond that is a pretty well saturated market). Sony is
           | still around but that's clearly not their core business.
           | 
           | But the former Onkyo base has been eroded by soundbars and
           | wireless multi speaker setups.
        
           | bryanlarsen wrote:
           | Denki Onkyo and Onkyo were two different companies. "On" is
           | an obsolete / traditional pronunciation of "sound" so it's
           | not surprising to find it in many audio company names.
        
           | indigodaddy wrote:
           | Wikipedia states the companies are not related (even though
           | Onkyo is in both names).
        
             | agumonkey wrote:
             | ahh, fun fail
        
         | starky wrote:
         | Denon is already the downmarket brand for D&M though (Marantz
         | being the high end), there wasn't much difference in cost
         | between Denon and Onkyo.
        
           | lowbloodsugar wrote:
           | Both are downmarket now. They are shells of their former
           | selves.
        
       | Cerium wrote:
       | Sad to hear. Growing up I had an Onkyo amplifier that I liked a
       | lot. I picked it up at a garage sale for a few dollars and used
       | it through my teenage years.
        
         | JKCalhoun wrote:
         | I still have an Onkyo ... Mini-Disc system from Japan.
        
         | ChrisMarshallNY wrote:
         | It is sad. Many classic brands have gone by the wayside. Not
         | all have been satisfactorily replaced.
         | 
         | Onkyo had some very good quality, for a fairly reasonable
         | price.
        
           | codefreeordie wrote:
           | Very true -- though the expectations we have for audio
           | equipment has changed in ways that make what Onkyo was really
           | good at less important.
        
             | dylan604 wrote:
             | The switch to little bitty teeny tiny speakers just makes
             | me sad. I miss my towers with multiple drivers and
             | crossovers accordingly.
        
               | retcon wrote:
               | [Edit] (large format) ,[/] Surround American made
               | monitors designed by the Pet Sounds engineer Alan Sides.
               | 
               | https://oceanwayaudio.com/as-the-sea-level-rises-for-
               | immersi...
               | 
               | British (also available in consumer version and pretty
               | finishing): ATC SCM150
               | 
               | https://atc.audio/hi-fi/loudspeakers/classic-
               | series/scm150/
               | 
               | American: JBL M2 https://jblpro.com/products/m2
               | 
               | (Or just buy JBL commercial theater smaller models like
               | many installers do)
               | 
               | German: Neumann KH420 https://en-de.neumann.com/kh-420
               | 
               | Yamaha NS-5000 https://europe.yamaha.com/en/products/audi
               | o_visual/speaker_s...
               | 
               | All these cost about thirty thousand dollars including
               | appropriate amplification and tax before installation. I
               | make this a loss leader run by all the industry for labor
               | and materials only. Every one is a halo product and
               | worthy of that description.
        
               | JKCalhoun wrote:
               | When I discovered full-range I disavowed multiple
               | drivers, crossovers.
               | 
               | Try it sometime. It's like headphones without the
               | headphones. Crossovers + multiple drivers kill phase
               | information and you throw the "sound stage" out the
               | window.
        
               | MrBuddyCasino wrote:
               | You can have 2-way coaxes. I do like the sound, but they
               | tend to bundle so the sweet spot is small.
        
               | JKCalhoun wrote:
               | I understand the cross-over also destroys phase -- so I
               | think you're still losing the headphone-like quality that
               | full range give you.
        
               | dylan604 wrote:
               | You keep stating this phase destruction like it is
               | gospel. However, if a crossover is negatively affecting
               | the phasing, something is wrong. Maybe it's a cheap
               | design on a cheap product, or a poorly made something
               | with a good design, but if you have a crossover doing
               | this, then replace the crossover.
               | 
               | Many many sound systems do not have this issue that you
               | seem to be convinced is normal operation of a crossover.
               | If this was a normal thing and accepted by everyone
               | everywhere, then loud music would never sound right. I'd
               | suggest stop buying equipment from Radio Shack ;-)
        
       | guardiangod wrote:
       | They screwed up their receivers circuit board from 2009 to 2015
       | ish. All their receivers would fail after 5 years and Onkyo did a
       | massive recall campaign to replace the main circuit board (with
       | all the amps attached.) That must have costed them.
        
         | Hamuko wrote:
         | I have one of those receivers, but unfortunately it failed
         | after the recall period ended.
        
           | erichocean wrote:
           | Same. Bought a Pioneer Elite to replace it.
        
         | iforgotpassword wrote:
         | Uh, I have a TX-8020 from around that time. Nothing fancy, and
         | I don't use it too much as it's not in my main setup. So far it
         | has developed only one quirk: the power button doesn't work
         | properly, you have to press it several times or in a certain
         | spot for it to react, and sometimes, when you want to turn it
         | off it instead says "tone mode: direct" in the display, as if I
         | had pressed another button. Still not sure if this is a
         | mechanical or circuit board problem.
        
         | ryandrake wrote:
         | A pretty common failure was the capacitors on their HDMI
         | boards, which is a pretty easy DIY fix if you have some
         | soldering skills.
        
           | MushyRoom wrote:
           | Yes! TX-NR609 (11yrs old) here. Send in for repair (recall -
           | free out of warranty) and no problems ever since.
        
         | rrdharan wrote:
         | I always thought that was part of the capacitor plague but I
         | guess not since the timing doesn't quite line up with what
         | you're saying:
         | 
         | https://en.wikipedia.org/wiki/Capacitor_plague
         | 
         | I had an Onkyo from the bad cap era that blew its capacitors,
         | it was maybe 15 years old when it died, FWIW..
        
           | formerly_proven wrote:
           | The Wikipedia article is wrong - it only talks about "the
           | capacitor plague" of water-based elcos from 1999 onwards.
           | 
           | There have been _multiple_ capacitor plagues. E.g. in the
           | late 80s /early 90s SMD electrolytics entered the market and
           | these had absolutely atrocious reliability because their lead
           | seals kept failing, so they'd empty their electrolyte into
           | the PCB. Before that the Japanese brands had a plague.
           | Philips "blue axials" had a plague in the 70s/80s. I don't
           | remember the brand right now (small, red-cased caps), which
           | also had a plague in the 80s. Rifa MP _safety caps_ have had
           | moisture ingress issues and associated explosion and fire
           | issues since forever.
        
         | tobyhinloopen wrote:
         | Mine failed too I wouldn't buy one again. But apparently I
         | won't be able to anyway.
        
       | Linda703 wrote:
        
       | supernovae wrote:
       | I switched to sonos and never looked back. I had a lot of Onkyo
       | over the years and it always felt like they should have gone the
       | software route much sooner.
       | 
       | ultimately i think smart tvs and roku were a bigger part of the
       | receiver demise - it just didn't fit the receiver mindset and the
       | experience sucked
       | 
       | sonos wasn't cheap but i'm on year 7 and it still works and i
       | only saw one product refresh on soundbar but my old one still
       | works - just sticking to spdiff. with 7 years of onkyo i would
       | have been on 2nd or 3rd receiver just trying to stay ahead of dvd
       | to bd and hdmi 1.x to 2.x and evrything between.
        
       | akmarinov wrote:
       | This isn't big news, the actual "Onkyo" that consumers know will
       | carry on, the Bankruptcy is the remains of the company that had
       | already sold off the hardware divisions.
       | 
       | "The company sold its core home audiovisual business to Sharp and
       | U.S.-based Voxx International and its earphones and headphones
       | business to an investment fund, both in September. A joint
       | venture between Sharp and Voxx is expected to continue using the
       | Onkyo brand"
        
         | boulos wrote:
         | Right, the big news was that it was already sold off months
         | ago. But just because Sharp / Voxx is going to reuse the brand
         | name (and likely some base IP) that doesn't mean people won't
         | notice. (It's not likely anyone has noticed yet, since it takes
         | until the next production or two to actually make cost / design
         | changes).
        
         | spookthesunset wrote:
         | I was window shopping for an atmos receiver and noticed the
         | manuals and even product design between a certain Onkyo and
         | Pioneer receiver were basically identical.
         | 
         | The design of the manuals, including the fonts and screenshots
         | were almost identical. The back and front of the units were
         | almost identical. I bet even the guts were identical!
         | 
         | Here is the pioneer unit: https://intl.pioneer-
         | audiovisual.com/manuals/docs/SN29403616...
         | 
         | Here is the Onkyo unit: https://www.onkyousa.com/wp-
         | content/uploads/2019/08/TX-SR494...
        
           | tzs wrote:
           | Pioneer sold their home A/V business to Onkyo in 2015.
        
             | spookthesunset wrote:
             | That would explain it!
        
           | codefreeordie wrote:
           | The brand may live on as a mark, but the brand is already
           | gone as a product.
           | 
           | But actually I think that had already happened, and that we
           | are just observing now the formal recognition of that fact.
        
         | layer8 wrote:
         | > the actual "Onkyo" that consumers know will carry on
         | 
         | I'm not so sure. The mainstream market (by that I mean
         | excluding expensive "high-end" brands like NAD) can't support a
         | lot of independently designed products. In the AVR mainstream
         | market there's currently Denon/Marantz, Onkyo/Pioneer, Sony,
         | and Yamaha (did I miss any?). There's bound to occur more
         | consolidation if the market keeps shrinking. The brands may
         | continue to exist, but sharing the internals with other brands.
        
           | rodgerd wrote:
           | Depends what you consider mainstream - the licensing gouged
           | for everything from HDMI to Atmos, DTS:X, and so on means
           | that there aren't as many price differences as there used to
           | be, so anything above (e.g.) bare-bones Denon will be in the
           | same price bracket as NAD and Anthem (for example).
           | 
           | Then you get into the exotica such as Trinnov, Storm, etc.
        
           | m463 wrote:
           | I like schiit, but they brought my attention to an
           | interesting problem: the RCA plug is a really open standard
           | with a low barrier to entry.
           | 
           | But multi-channel sound is sewn up - to enter that market you
           | have to ask permission from companies like dolby. Same with
           | video.
        
         | [deleted]
        
         | FunnyBadger wrote:
         | Bankruptcy in Japan doesn't work the way it does in the West -
         | it's pretty much a death sentence commercially in Japan. The
         | brand will never be used again and the assets will be
         | liquidated. The loss of face and reputation makes it very
         | different.
        
           | hakre wrote:
           | > Bankruptcy in Japan doesn't work the way it does in the
           | West
           | 
           | Doesn't work in which part of the way it does work in the
           | West?
           | 
           | Is the brand part of the assets and impossible to be sold -
           | as a brand - locally or globally as part of the liquidation
           | with this Onkyo bankruptcy in Japan?
        
           | wyldfire wrote:
           | But doesn't the brand itself have value outside of Japan?
           | When liquidating the company, why not license it to another
           | manufacturer?
        
             | 7speter wrote:
             | Whats the good of licensing a brand if the company was
             | known for high quality products? Its kind of like how
             | toshiba made laptops 25 years ago that still work today but
             | now they just license their name out to be stamped on cheap
             | crappy laptops that barely make it through their warranty
             | period.
        
               | elzbardico wrote:
               | This worked for years for whatever entities bought the
               | brand Samsui, same for modern-day Marantz brand.
        
               | wyldfire wrote:
               | Did you just answer your own question? It is precisely
               | for that purpose - to give the impression that this
               | lesser-known manufacturer produces goods with the
               | original quality level of the licensed brand.
               | 
               | Eventually, consumers catch on:
               | 
               | > but now they just license their name out to be stamped
               | on cheap crappy laptops
        
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