[HN Gopher] Arduino raises $32M Series B round
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       Arduino raises $32M Series B round
        
       Author : marc__1
       Score  : 159 points
       Date   : 2022-06-10 17:35 UTC (5 hours ago)
        
 (HTM) web link (blog.arduino.cc)
 (TXT) w3m dump (blog.arduino.cc)
        
       | duskwuff wrote:
       | Hot take: I don't see this working out.
       | 
       | Arduino's approach has historically been to sell breakout boards
       | for commodity microcontrollers. They do not have any history of
       | success in any of the fields they're proposing to enter, and
       | particularly not in IoT services or AI.
       | 
       | Arduino has made approaches to industry before, e.g. with the
       | Portenta series of boards. They have generally been unsuccessful,
       | in large part because their approach to industry has generally
       | been "look, we're using industrial temperature range ICs" --
       | hardly a compelling offering.
        
         | fest wrote:
         | Me neither. In industry, Arduino is almost an expletive- mostly
         | associated with projects where someone is trying to use the
         | hardware in a way that's not actually fulfilling an
         | underspecified set of requirements, or where someone has
         | stepped on one of many foot-guns in it's software ecosystem.
         | 
         | An example for the first group: trying to save a couple hundred
         | USD/EUR and using it where a PLC would be universally better
         | choice (IO protection, EMC assurances, maintenance).
         | 
         | Examples of the second group: delay functions disabling
         | interrupts leading to missed serial data, (L)GPL'd library
         | code, lack of debugging support (until recently), any sleep
         | mode support.
         | 
         | Don't get me wrong- there is a lot of good stuff in there- some
         | of the libraries and projects built around it are really useful
         | but effective use of them requires deeper knowledge than
         | getting an intern "just doing it on an Arduino".
        
           | alar44 wrote:
           | I was offered a controls gig to design a very complicated
           | machine that was to be used by consumers in shopping malls.
           | Many moving parts. Many pinch zones, safety concerns etc. All
           | in all probably 100 drives and maybe double as many sensors.
           | They were hell bent on using an Arduino to "save money". I
           | ran as fast as I could.
        
         | the_biot wrote:
         | It's not obvious to work out what exactly the plan is, as the
         | press release has a fairly thick coat of corporate speak on it.
         | 
         | However I assume they'll want to take a chunk out of the
         | Raspberry Pi market -- whose hardware always was shit, but
         | whose execution has lately been terrible as well, what with the
         | years-long scarcity of boards.
         | 
         | The Pi's secret to its success is arguably its community
         | support, and I think only Arduino can match that.
        
       | Iv wrote:
       | If only that could make them support a bit more their
       | surprisingly cheap and good robot arm, the Braccio!
        
       | cercatrova wrote:
       | How will Arduino make multiples off $32MM? That's always the
       | question I have for VC-raising startups.
        
       | aresant wrote:
       | It is hard to think of a more transformative piece of hardware
       | for hackers than Arduino
       | 
       | I have observed hobbyists innovating in really cool ways in all
       | sorts of corners - musicians, athletes, retro computer
       | collectors, etc
       | 
       | Very glad to see they're being well funded and can continue
       | building
       | 
       | PS - I elect this as the greatest current Arduino contribution to
       | humanity - The Furby Organ -
       | https://www.youtube.com/watch?v=GYLBjScgb7o
        
         | jandrese wrote:
         | It's really impressive for a technology that started out as a
         | student project to bring cheaper microcontrollers to younger
         | students.
        
           | ignoramous wrote:
           | A student project where the student was booted out, no less:
           | https://news.ycombinator.com/item?id=11212021
        
         | kurupt213 wrote:
         | Another circle of hell missed by Dante
        
         | glouwbug wrote:
         | Now we need the FPGA equivalent. The FPGA industry is still
         | very much stuck in what was the pre-GNU era of software
        
           | IshKebab wrote:
           | I dunno, Vivaldi is quite good. Or did you mean open source?
           | In which case I 100% agree. Still full of tools that are only
           | usable by masochists and the people that wrote them.
        
             | DoingIsLearning wrote:
             | > Vivaldi is quite good
             | 
             | You mean Vivado?
        
               | IshKebab wrote:
               | Err yes oops!
        
           | sbierwagen wrote:
           | https://store-usa.arduino.cc/products/arduino-mkr-
           | vidor-4000...
        
             | flaviut wrote:
             | The magical part of Arduino isn't hardware with the Arduino
             | branding, but a great set of open source core libraries & a
             | easy to use toolchain.
             | 
             | This hardware unfortunately doesn't have either of that; it
             | requires Intel Quartus for design and synthesis.
        
           | kanwisher wrote:
           | Look at MisterFPGA they are doing a lot of cool stuff to make
           | fpga a bit more mainstream with emulating game consoles,
           | https://www.retrorgb.com/mister.html
        
           | wiml wrote:
           | There are! I've used the fomu and the tinyfpga, both with the
           | open source stack.
           | 
           | (In the past I've tried running the commercial products under
           | WINE, like most people did at the time, and it worked but was
           | definitely terrible.)
        
           | [deleted]
        
           | armatav wrote:
           | Yes - someone make something for macOS/linux that's actually
           | usable
        
         | back7co wrote:
         | It started with Arduino for me, which led me to Adafruit, who
         | has gone on to make their own Open Source Hardware and the
         | Circuit Python platform. The scene now is multi-vendor and very
         | healthy, but I'll admit I stopped using Arduino when it was
         | very hard to get a genuine one... which I think is a solved
         | problem by buying direct now.
        
           | suyash wrote:
           | Adafruit has done to Arduino what Arduino did to Wiring.
           | Adafruit is pushing it's own custom python called 'Circuit
           | Python' for it's new hardware so there is no Arduino code
           | examples to go with thier products anymore which is a big
           | disaster.
           | 
           | We should stick to standard Arduino code that should run on
           | all compatible Arduino devices.
        
             | OnionBlender wrote:
             | I lost respect for Adafruit after their data leak and they
             | announced they would not be emailing their customers to
             | notify them about the data leak. Although they later
             | changed their mind after people criticised their decision.
             | 
             | https://www.bleepingcomputer.com/news/security/adafruit-
             | disc...
        
             | bri3d wrote:
             | > We should stick to standard Arduino code that should run
             | on all compatible Arduino devices.
             | 
             | Why should the entire hobbyist hardware space be an Arduino
             | monoculture?
             | 
             | IMO the Arduino proto-language and framework are quite
             | mediocre and it's time to move on. For beginners, embedded
             | hardware has gotten much more powerful and more familiar
             | languages can be employed. For more advanced users and
             | larger projects, using a real RTOS with a real task system
             | unlocks development velocity in a huge way.
             | 
             | I don't really love CircuitPython, but I don't see how this
             | is comparable to the Wiring/Arduino situation, nor do I
             | really see it as a step backwards.
        
             | nerfhammer wrote:
             | quasi-python is a lot easier for beginners than quasi-C imo
        
             | skybrian wrote:
             | Switching to PlatformIO is a nice way to go if you want a
             | more sane version of Arduino package management.
        
             | sokoloff wrote:
             | Adafruit appears to still be supporting the Arduino IDE and
             | ecosystem with their new boards.
             | 
             | https://blog.adafruit.com/2022/04/20/new-guide-adafruit-
             | esp3... "Circuit Playground Express is the newest and best
             | Circuit Playground board, with support for CircuitPython,
             | MakeCode, and Arduino."
        
           | NonNefarious wrote:
           | I have an Uno, but I've moved away from Arduino because an
           | Uno costs as much as a Raspberry Pi. Granted, they serve
           | different purposes, but now there's the Pi Pico for $5.
           | 
           | Nothing against the Arduino folks; they really opened up a
           | great avenue for exploration. But it doesn't seem cost-
           | competitive at the moment.
        
             | martin_a wrote:
             | Have a look to Arduino "inspired" other boards, then. The
             | ESP8266 comes to mind which brings onboard WIFI for around
             | $5 or less and is probably a great start into anything IOT-
             | like.
        
           | HeyLaughingBoy wrote:
           | Remember that Arduino is OSHW so clones & alternate
           | implementations are everywhere at far lower cost. You're
           | better off starting with a Black Pill or ESP32 based unit
           | these days anyway. The overall ecosystem and common framework
           | is far more valuable than any individual piece of hardware.
        
       | baybal2 wrote:
       | Arduino is to commercial embedded development as what Javascript
       | is to Java.
       | 
       | I had the first Arduino model with a COM port bought to me by my
       | late mother to spike my interest into computer stuff when I was
       | in high school.
       | 
       | I grew a bit over confident with what I can do, when on my first
       | job I went on to fix an MP3 player firmware so it don't crash
       | from Russian in ID3 tags.
       | 
       | I told the boss the fix is trivial, then it took me 3 month to
       | find out that whatever you knew of garden variety C++ is not
       | working in the world of hardcore C, and that hardware needs
       | control down to clock cycles, registers, and assembly
       | instructions. It was a sink, or swim experience.
        
       | inamberclad wrote:
       | Arduino positively transformed me. I thought code was cool, but
       | then getting an Arduino and being able to blink an LED from
       | software, control a motor, move dials and buttons... it's
       | amazingly empowering.
        
       | beckingz wrote:
       | This won't end well. Time to double down on the ESPs.
        
       | rasz wrote:
       | Which one? Because there was a huge drama with two incorported
       | Arduinos, one by a guy who has nothing to do with a project other
       | than running a PCB house making boards for them and then silently
       | filing trademarks all over Europe and suing original project.
        
       | 2xpress wrote:
       | I bet in a little bit they'll do yet another press release
       | regarding how "excited" they are to sell themselves to Microsoft
       | or Oracle or something similar to "transform" "enhance"
       | "integrate" and "optimize" "enterprise cloud services" with "new
       | AI capabilities" or similar.
        
       | qorrect wrote:
       | "Whether you're a Gen Z or a Millennial engineer..."
       | 
       | Seriously ?
        
         | contingencies wrote:
         | _Any piece of engineering design is a statement. By the
         | designer without the user._ - Michael Sean Mahoney
         | 
         | ... via https://github.com/globalcitizen/taoup
        
         | duxup wrote:
         | I wonder, how many people really identify with their "gen name"
         | type name?
         | 
         | Maybe folks do and it's just me that finds that weird.
        
           | Clubber wrote:
           | >I wonder, how many people really identify with their "gen
           | name" type name?
           | 
           | It about as useful as their astrological sign.
        
         | brink wrote:
         | "How do you do, fellow kids?"
        
       | martingoodson wrote:
       | It's essential to read Hernando Barragan's perspective. His ideas
       | and work were stolen and turned into Arduino:
       | 
       | http://arduinohistory.github.io/
        
       | TheMagicHorsey wrote:
       | Is this the original team or the venture by the guy who bought
       | the rights to the name? Wasn't there some controversy about the
       | original developers and team being pushed out? Maybe someone else
       | remembers the whole story?
        
         | rvense wrote:
         | There was a rift between the founders that led to a new company
         | being formed, but it has been resolved and the companies have
         | merged.
        
         | HeyLaughingBoy wrote:
         | Yeah, but nobody cares. We're too busy building stuff :-)
        
       | duxup wrote:
       | I didn't even realize Arduino was a VC venture.
       | 
       | For some reason I was under the impression they were a non-profit
       | or some corporate supported education related thing.
       | 
       | Outside of selling a few boards that can be hard to get a hold of
       | how do they make all this money back? Just about as soon as I
       | started playing with one Arduino I found other third party
       | hardware better suited my needs. I don't really see any reason to
       | use Arduino's hardware over anyone else's compatible hardware
       | ....
        
         | qbasic_forever wrote:
         | They took investment from ARM a few years ago, they didn't
         | start out as a VC funded company IIRC:
         | https://hackaday.com/2017/10/05/who-owns-arduino/
        
       | fartcannon wrote:
       | Did the intellectual property stuff ever get ironed out?
       | https://lwn.net/Articles/637755/
       | 
       | arduino.org redirects to arduino.cc so maybe?
        
         | shakna wrote:
         | Yes. In 2017, BMCI acquired all of the Arduino trademarks. [0]
         | 
         | [0] https://techwombat.com/bcmi-acquires-arduino-ag-makers-
         | breat...
        
       | bmitc wrote:
       | I feel terrible for Hernando Barragan who invented Wiring, only
       | for it essentially to be stolen by his advisor Massimo Banzi and
       | renamed Arduino, leaving out the inventor. Given that Banzi and
       | the Arduino team never referred any credit to Wiring, I can only
       | assume it was due to ego reasons since they credited Banzi's
       | previous project as the source of Arduino.
       | 
       | https://arduinohistory.github.io/
       | 
       | Then the Arduino team had their own further battle about rights.
       | The Arduino folks don't seem to be the most honest of folks. I
       | have always avoided Arduino due to this history.
        
         | moralestapia wrote:
         | This kind of intellectual theft is extremely common in
         | academia, particularly between <an immigrant from a different
         | country> vs. <someone who is a national wherever this happens>.
         | 
         | Recommended movie, Dark Matter [1].
         | 
         | 1: https://www.imdb.com/title/tt0416675/
        
           | anaclet0 wrote:
           | Source?
        
         | mannanj wrote:
         | Ah this is sad, and makes me too want to avoid arduino. Wonder
         | if those below would consider similar if they knew.
        
           | sieabah wrote:
           | It's open source, you can't really steal open source software
           | unless it was never "free and open source" to begin with.
        
             | jazzyjackson wrote:
             | You can still be a jerk by making millions of dollars
             | without crediting the work of _your own grad student_
        
             | bmitc wrote:
             | Should we abide our lives by what lawyers say is right or
             | wrong?
        
               | iosjunkie wrote:
               | Assuming what lawyers say is a reflection of what the
               | governing law states or allows for, yes?
               | 
               | Want to reign in the lawyers? Start with your
               | governments.
        
           | gregsadetsky wrote:
           | I think that it's fair to consider Arduino's complicated
           | history (the legal battles, the Wiring history, etc.) while
           | also acknowledging how revolutionary it's been to hobbyist
           | electronics.
           | 
           | I'm not sure what would be improved by trying to avoid
           | Arduino at this point. Especially considering that it has
           | spawned a very large and versatile ecosystem: all of the open
           | source libraries that have been created for it (some random
           | amazing ones: [0], [1]), the compatible shields and
           | accessories [2], tutorials & courses, etc.
           | 
           | It remains an extremely important and useful platform, and
           | for good reason.
           | 
           | [0] https://github.com/Avamander/arduino-tvout
           | 
           | [1] https://github.com/sensorium/Mozzi
           | 
           | [2] https://www.adafruit.com/category/21
        
         | pilgrimfff wrote:
         | And suddenly that twinge of guilt I felt when buying knockoff
         | Arduino boards is... gone.
        
         | suyash wrote:
         | Thanks, did not know about this shady history.
        
         | nickpinkston wrote:
         | While it's regrettable if Massimo broke his trust, this is open
         | source software/hardware, and its ethos is about sharing and
         | forking the designs, so you can't really "steal" it. Also for
         | context, Wiring was a further development of the open source
         | Processing language, and Hernando is no more a "thief" for
         | doing that.
         | 
         | Also, the first inventor is only one part of any product, and
         | it's hard to argue that Massimo did wrong to the community by
         | popularizing Arduino, and people still know what Wiring is.
        
           | bmitc wrote:
           | The point is that there was no reason not to just contribute
           | to Wiring and take it from there. The nefarious thing is that
           | they took the project and rewrote its history to make it seem
           | as if it was their own work, meanwhile still taking new
           | Wiring development and incorporating it into Arduino, all
           | without credit. So it was about control and ego. I would
           | assume that even some open source licenses were broken.
           | 
           | Also, Banzi wrote this:
           | 
           | https://blog.arduino.cc/2013/07/10/send-in-the-clones/
           | 
           | lamenting this exact thing when it came to people doing it to
           | Arduino.
        
             | palmetieri2000 wrote:
             | Great link! Thanks.
             | 
             | Slightly off topic but in Banzi's article (subheading
             | Counterfeits) he mentions the now well known problem of
             | Amazon cohousing different manufacturers products and then
             | effectively sending a random one to the client. I think
             | this is interesting as it still seems to be a problem
             | nearly a decade later.
        
           | gspr wrote:
           | Something being open source typically doesn't mean you can
           | copy and use it without attribution.
        
           | _jal wrote:
           | I would say proper attribution and credit is even more
           | important in open source development than elsewhere.
           | 
           | My day job takes credit for my work, but compensates me in
           | money. Pretty much the only "pay" for the vast majority of
           | open source work is credit.
           | 
           | > it's hard to argue that Massimo did wrong to the community
           | by popularizing Arduino
           | 
           | So who made that argument? I haven't seen anyone claim his
           | marketing efforts were unethical.
           | 
           | But let's say you wrote a significant part of a book. I took
           | your work, completed it, and published it as solely my work.
           | It becomes wildly successful. Have I done anything wrong?
        
         | tpmx wrote:
         | I have zero qualms about buying cheap Arduino clone boards
         | because of this.
         | 
         | Although lately I've found myself requiring basic IP/wi-fi for
         | almost every usecase, so I've turned to ESP8266/ESP32 boards
         | instead of AVR boards.
         | 
         | Here's hoping for a low-cost wi-fi-enabled Raspberry Pi Pico. I
         | wonder what the wi-fi IP licensing cost is like for companies
         | that actually need to pay attention to things like that.
        
           | alar44 wrote:
           | Well yeah I mean "Arduino" is just a couple #defines to make
           | a sort of custom C++ version. After a couple months playing
           | with it, most people shouldn't need anything Arduino anymore.
        
           | farisjarrah wrote:
           | There are RP2040 based boards with wifi are starting to come
           | out. While they aren't horrendously expensive, they are
           | double or triple the cost of a regular base raspberry pi pico
           | model.
           | 
           | Here is one I have seen, but I haven't used or played with
           | it.
           | 
           | https://thepihut.com/products/challenger-rp2040-wifi-chip-
           | an...
        
             | tpmx wrote:
             | "The WiFi section on this board is based on the Espressif
             | ESP8285 chip which basically is an ESP8266 with 1MByte
             | FLASH memory integrated onto the chip".
             | 
             | I suppose I'm wishing for an Espressif-like approach. A
             | (low-power?) RPxxxx core fully assigned to running a Wi-Fi
             | software stack, in the same RPxxxx chip, along with having
             | the analogue RF aspects handled by the same chip/package.
        
           | duxup wrote:
           | I've found ESP8266 boards really suit my needs more than a
           | "full" Arduino boards, just a few wires and some built in wi-
           | fi is all I want for the most part so far with how I've been
           | using / playing them.
        
             | tgarv wrote:
             | I completely agree, with the exception of wanting easy
             | support for powering from a lipo battery and also charging
             | that battery without disconnecting it. This has led me to
             | use the Adafruit Feather RP2040 lately because it has a
             | builtin lipo charger and will automatically switch between
             | USB and battery power as needed, but of course it doesn't
             | work for projects that need WiFi. I'm hoping that we'll get
             | a board that easily combines the two soon.
        
         | [deleted]
        
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