[HN Gopher] Fake musicians: a million-dollar Instagram verificat...
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       Fake musicians: a million-dollar Instagram verification scheme
        
       Author : danso
       Score  : 168 points
       Date   : 2022-08-31 14:00 UTC (8 hours ago)
        
 (HTM) web link (www.propublica.org)
 (TXT) w3m dump (www.propublica.org)
        
       | jorpal wrote:
       | I thought propublica was for hard hitting investigations on big
       | issues of public importance? Who cares about fake badges on
       | social media?
        
         | yieldcrv wrote:
         | Hundreds of millions and billions of dollars of sales are
         | driven by the clout of badges on social media. That's where we
         | are now. Small one off ethical problems become social problems
         | when they aren't one-off and then become legal problems.
         | 
         | Of course it is up to consumer, investor, vendors to be more
         | discerning. Of course, they aren't. So it's not a legal
         | problem, _right now_ , it is a social problem and that is being
         | addressed by reporters and the platforms. That's where we are.
         | It is completely congruent for ProPublica to be involved at
         | this stage.
        
         | echelon wrote:
         | > In response to information provided by ProPublica and the
         | findings of its own investigation, Meta has so far removed
         | fraudulently applied verification badges from more than 300
         | Instagram profiles, and continues to review accounts. That
         | includes the accounts of Mike Vazquez and Lexie Salameh, two
         | stars of the MTV reality show "Siesta Key." Rather than get
         | verified for their TV work, they were falsely branded online as
         | musicians in order to receive verification. They lost their
         | badges approximately two weeks ago and did not respond to
         | requests for comment.
         | 
         | ProPublica "journalists" Craig Silverman and Bianca Fortis are
         | total douchebags for doing this and bragging about it.
         | 
         | For all intents and purposes, the MTV stars are public figures
         | and have visibility. This is such a lame move by ProPublica to
         | attack the brand of these folks, which is what they derive
         | their income from.
         | 
         | I feel like so much of this industry has turned to attention
         | and drama seeking. This isn't journalism. This is throwing
         | stones and complaining and trying to get clicks for it.
         | 
         | Shame on Craig, Bianca, and ProPublica.
        
           | Unknoob wrote:
           | They did participate in a fraudulent scheme to obtain the
           | badges. If they had been verified for their real
           | accomplishments they would still have it.
           | 
           | Consider the following lame analogy:
           | 
           | A man who has been working as a programmer for 30 years has
           | no diploma because he is self taught. He is having trouble
           | finding a new position because for some reason companies are
           | asking for a degree in a related field. He decides to buy one
           | from a sketchy random university. People find out about the
           | scheme and the diploma is invalidated. Should he be able to
           | keep it because he probably knows everything he would be
           | taught at university?
        
       | riffic wrote:
       | these are basically arbitrary labels bestowed upon an account.
       | let's not kid ourselves that "verification" goes anywhere beyond
       | that.
        
       | t0bia_s wrote:
       | Same companies apply similar practices for fact checking. Just
       | saying.
        
       | smm11 wrote:
       | Guy plays guitar outside my Trader Joe's, hat out for money, sad
       | sign on carboard.
       | 
       | I toss a water bottle his way, he catches, music still playing.
       | Funny, that.
        
       | dqpb wrote:
       | > The coveted blue tick can be difficult to obtain and is
       | supposed to assure that anyone who bears one is who they claim to
       | be...hopefully paving the way to lucrative endorsements and a
       | coveted social status.
       | 
       | Gross
        
       | coldtea wrote:
       | This article reads like reporting on a bunch of pick-pockets
       | stealing a few wallets with $20 in, as if it was the Great Train
       | Robbery.
        
       | Kaotique wrote:
       | What I don't understand is why Meta/Facebook thinks you are only
       | a real person if you are a musician. You cannot just upload a
       | picture of your passport and a couple of bank statements. You
       | know, the way any other company verifies the identity of a
       | person?
        
         | abbusfoflouotne wrote:
         | Definitely not interested in giving ol Zuck my passport and
         | bank statements
        
           | winternett wrote:
           | Thats exactly the biggest concern. Private companies are
           | asking for government ID and most of the time they're not
           | handling it securely, and it is also stored with other very
           | personal information the application collects from you.
           | Totally sketchy in nature.
        
           | chrisseaton wrote:
           | What could he do with your passport?
        
         | jtbayly wrote:
         | Yes. But even assuming a desire to limit verification to
         | notable people, it seems very odd that minor musicians are
         | allowed but not minor actors.
        
           | danso wrote:
           | I would have to guess the infrastructure/digital bureaucracy
           | of Spotify provides a scalable verification method in a way
           | that doesn't exist for minor actors. Having a Spotify artist
           | account at least implies you have an identity with connected
           | financial credentials (i.e. to receive streaming revenues).
        
             | thewebcount wrote:
             | Anyone with $19.99 can sign up for DistroKid and get their
             | stuff distributed on all the major music apps and
             | websites.[0]
             | 
             | Plus, it's not like DJ Dr6ix wasn't actually the doctor in
             | question. He just wasn't a musician. He wasn't pretending
             | to be someone else, just something else.
             | 
             | [0] https://distrokid.com
        
         | wongarsu wrote:
         | Verification badges only makes sense for public figures. There
         | are about 125 people in the US named Serena Williams, but
         | giving anyone of those a verification badge for their account
         | real_serena_williams would be counterproductive, since everyone
         | would assume it's the account of the famous Tennis player.
        
       | colpabar wrote:
       | I struggle to understand why verification on social media
       | platforms involves anything more than taking a picture of
       | yourself touching your nose with your left hand or whatever. The
       | point should be to prove that the account is actually you, right?
       | How did it end up being some kind of badge of honor?
        
         | reidjs wrote:
         | Sort of like how there are only Wikipedia pages for "notable"
         | people, only people with some amount of fame get a blue check
         | mark on these platforms.
        
           | riffic wrote:
           | there are at least cut and dry criteria for what notability
           | means on wp.
        
         | danso wrote:
         | It's in a social media company's best interest for its user
         | base to easily find and distinguish between Matt Smith the
         | famous actor and the thousands of other Matt Smiths, especially
         | the ones who might try to fake being the famous Matt Smith for
         | shits and giggles and/or profit. "Verification" is definitely
         | the wrong term for it, but if companies could come up with a
         | different verb that didn't make even more obvious the divide
         | between "important" people and the rest, they would have by
         | now.
        
           | gilleain wrote:
           | However, doesn't this "IsFamous" label break down when
           | multiple famous people share a name. No obvious example
           | spring to mind, but it surely must happen...
           | 
           | Seems like it would be more useful to have some kind of more
           | general labelling system, where you could be 'verified' as
           | (say) a famous actor, and/or musician, or whatever. Then
           | people could distinguish not only the famous Matt Smith from
           | the unfamous, but also the painter Matt Smith, and so on.
        
             | pjc50 wrote:
             | The UK actor's union Equity effectively acts as a name
             | registrar to avoid this:
             | https://www.actorsequity.org/join/WhyJoin/name-protection/
             | 
             | That's why https://en.wikipedia.org/wiki/David_Walliams
             | spells his name with an A rather than the more normal I.
        
             | cruano wrote:
             | I mean, Michael B. Jordan is a good example of why you
             | don't have a good example. Even if you share the name, you
             | have to differentiate it somehow to be marketable.
        
               | InitialLastName wrote:
               | As a sibling of yours points out, it's not just for
               | marketing: the US actors' union does not allow active (or
               | potentially inactive) members to share a name.
               | 
               | Michael B. Jordan has the B because Michael Jordan has a
               | SAG card from his movie work.
        
         | TrackerFF wrote:
         | I'm guessing some of these websites will favor content from
         | "verified" users?
         | 
         | I mean, people will jump through flaming hoops for some stupid
         | clout / prestige, but I would think there's some financial
         | motive to all this. Could be that once you're verified on
         | various platforms, companies will start to call you down with
         | ad placement offers.
        
       | dncornholio wrote:
       | The verified tag is just ridiculous. It should be for everyone or
       | for nobody.
       | 
       | Man I was sigh-ing throughout this whole article..
       | 
       | They created a huge grave by adding the verified tag. People will
       | and should exploit this. Blame the social media platform for this
       | lousy, discriminating verified tag
        
         | ComodoHacker wrote:
         | I find it useful on Telegram. There's a lot of
         | scamming/phishing there too. It has helped a lot during
         | pandemic peak to filter out misinformation.
         | 
         | But if it's for everyone, it won't make much sense. You can
         | legally change your name to match anyone's, get that tag and
         | scam others.
        
       | _fat_santa wrote:
       | > Meta has so far removed fraudulently applied verification
       | badges from more than 300 Instagram profiles
       | 
       | It's not a "Verification Badge", it's a "Famous Person" badge. If
       | you verify someone's identity, John Doe indeed controls the
       | instagram account with his face and name, then I don't see how
       | there could be anything fraudulent about it if it's just a
       | "verification badge".
       | 
       | The verification badge is supposed to show whether the person
       | that operates an IG account is really that person, so why does a
       | persons public image have any bearing on that? The DMV isn't
       | going to issue you an License, then call you a month later saying
       | "hey we suspended your license, no one's heard of you".
       | 
       | But we all know that badge is just a "Famous" badge. If we think
       | of it that way then yeah, Meta was in the right because those
       | accounts were fraudulent, because the person did not actually
       | famous.
       | 
       | I realize these badges can lead to potentially lucrative brand
       | deals. But how sad does your life have to be if you're dumping
       | all this money and time to having a blue checkmark next to your
       | name.
        
         | tshaddox wrote:
         | I don't know, I think it makes sense to have highly-visible
         | verification UI on profiles that are using names, bios, and/or
         | profile pictures that are clearly claiming to be a well-known
         | public figure. Like, if you see a profile with the name "Jacob
         | Smith" and an unrecognizable photo, what does it even mean to
         | say that profile is verified? You don't have an existing human
         | referent for that profile information anyway, so what is being
         | verified? On the other hand, if you see a profile with the name
         | "Tim Cook" and a picture of the Apple CEO, you _do_ have an
         | existing referent, so it does make sense to be able to quickly
         | spot the checkmark to see that the social network has verified
         | that profile.
         | 
         | Of course, the social network could just attempt to verify
         | every single profile, perhaps by requiring the submission of an
         | approved government-issued photo ID and some human or automated
         | comparison of the ID in the photo and the uploaded profile
         | photo. But that has other obvious issues, namely around privacy
         | and the ability to implement the process reliably.
        
         | coastermug wrote:
         | My partner runs a small brand, which attracted a copycat page
         | clearly designed to scam users out of money for giveaways. She
         | attempted to "get verified" and was denied because there was
         | not enough news stories about the brand. We own the trademark
         | to the brand name, and the verbatim copying of the copycat
         | clearly infringes copyright. The only option we have is to file
         | a trademark dispute through Instagram, but that involves
         | handing over business information to the offending scammers,
         | which seems like it could have unintended consequences. My
         | whole strategy has been to tread lightly, as I've read so many
         | horror stories of people losing their accounts, or the wrong
         | account being banned. I genuinely don't understand why the
         | Instagram platform is so permissive to clear scammers.
        
           | heavyset_go wrote:
           | They have no incentives to care. You're no one to them, and
           | they have no legal obligation to do anything about it.
        
           | orangepurple wrote:
           | Generate several cleverly designed scam accounts yourself
           | using burner credentials which eventually redirect to the
           | official entity. Out-scam yourself and the scammers by
           | becoming the flood.
        
           | indymike wrote:
           | See a Trademark lawyer. Do so now.
        
           | 14 wrote:
           | Meta gives no fucks is why. I've reported many scammers and
           | fake profiles on Facebook and always get replies back about
           | that the profile does not violate community standards. That
           | is because the only standard Meta has is if the fake profile
           | keeps posting even if it is a scam even if it is fake news
           | that is fine by them. I had a friends account taken over by
           | some scammer and he changed the profile picture and location
           | and everything so tried to report it, you only get limited
           | options of what to report there is no "someone took over my
           | friends account" option, but nothing was done. So now my
           | friends fake account is out there doing whatever it wants.
           | Just realize Meta gives no fucks about you or your wife and
           | would rather a fake profile on their platform.
        
           | soco wrote:
           | "I genuinely don't understand why the Instagram platform is
           | so permissive to clear scammers" - more traffic, apes
           | together strong?
        
           | nullc wrote:
           | If they're actually infringing your copyright with the copied
           | content then a DMCA takedown should be a more reasonable
           | prospect. Most platforms have highly lubricated paths for
           | that, and you won't need to provide the scammer with more
           | than a contact information for your attorney.
           | 
           | Most likely they won't respond and will just be taken down.
           | They might file a false counternotice but if so you'll get
           | their contact information and shouldn't be worse off than if
           | you'd done nothing.
           | 
           | If you're on the fence because you are concerned that the
           | scammers might retaliate, keep in mind that if you knowingly
           | allow scammers to defraud people under your name when you
           | could do something to stop isn't the most moral choice-- even
           | if its the easiest one.
           | 
           | Then again, I'm currently targeted by a multibillion dollar
           | lawsuit because I called out a scammer in my former industry,
           | so maybe don't take my moralizing at you too seriously. :)
        
             | heavyset_go wrote:
             | I've had my personal photos stolen by Instagram spammers,
             | and using their DMCA takedown process, I was able to get
             | them removed within 24 hours.
             | 
             | A lot of these platforms will limit or ban accounts that
             | accrue DMCA takedowns. Sumbit a new takedown for each
             | instance of copyright infringement you find.
        
         | yieldcrv wrote:
         | That is the common perception but it is not accurate.
         | 
         | Its a "have you been impersonated before and is likely to occur
         | again" badge. This is merely correlated to fame, all while a
         | famous bucket does exist.
         | 
         | The corollary of this is get impersonated to get a badge (while
         | this article is about be a Fake musician to get a badge).
        
         | lozenge wrote:
         | One political party in the UK managed to change their username,
         | banner and description on Twitter to "fact check UK" and keep
         | their badge.
         | 
         | https://www.theguardian.com/politics/2019/nov/19/tories-twee...
        
         | withinboredom wrote:
         | > But we all know that badge is just a "Famous" badge.
         | 
         | Literally one of the bullet points to get verified[1]:
         | 
         | > Your account must represent a well-known, highly searched-for
         | person, brand or entity.
         | 
         | [1]:
         | https://about.instagram.com/blog/announcements/understanding...
        
         | jliptzin wrote:
         | They should either change the verification badge to say
         | "certified famous" or something, or just give out the
         | verification badge to anyone who wants it, provided they
         | successfully prove their identity. I don't see how verifying my
         | identity negatively affects Justin Bieber's verified status,
         | for example.
        
           | TheJoeMan wrote:
           | Perhaps there is a second person on earth named Justin
           | Bieber? Then they might try to trick people. The blue check
           | says "this is the one you probably meant"
        
             | iamcurious wrote:
             | You still have the problem of two famous persons named the
             | same. It would be better to have separate checks. Have a
             | check that means "this person showed us their passport" and
             | another that says "this account is owned by the famous
             | person mentioned in this news article".
        
         | dncornholio wrote:
         | The definition of famous is just too relative. The tag should
         | be considered harmful. Social media platforms should not
         | dictate who is famous or not.
        
           | [deleted]
        
         | Justsignedup wrote:
         | I assure you if I had a plan to monetize a social media
         | account, and needed 1M followers to do so, I will happily pay
         | 100k to make a few mil!
        
         | gabereiser wrote:
         | That's the real heart of the issue. It was never a verification
         | badge. It was always a popularity badge. Social media is
         | garbage. We need to find a better way. Obviously having that
         | many eye-balls means business opportunities for the gig-worker
         | economy but this kind of restriction/status symbol is ripe for
         | corruption and fraud by design.
        
           | winternett wrote:
           | Posting anything authentically promotional on these platforms
           | is mostly a total waste of time... They steer views to
           | foreign countries where no one is likely to buy your music or
           | follow you. Everyone is deceiving everyone on these large
           | platforms now, that why music and many other scams dominate
           | the entire Internet.
           | 
           | These platforms have millions of active accounts, but what
           | they do is only let paid promoted posts trend, and randomly
           | mix in memes from shadow accounts, while artificially capping
           | visibility for everyone else (who doesn't pay for ads) at
           | under 100-400 (low-value views).
           | 
           | Whenever the news gets onto reporting platforms, they switch
           | their algorithm to make it look like things are operating
           | fairly/normally, and then switch back to manipulation after
           | the heat dies down. I'm pretty sure they have more
           | psychologists and marketing specialists on staff than actual
           | musicians and developers in management.
           | 
           | Suspending 300 accounts is like flicking a flea off an
           | infested dog's back.
        
       | winternett wrote:
       | The pipeline for musicians on social media is to pay an online
       | source to publish disingenuous articles and Wikipedia entries
       | about them as an artist, and then to use those (purchased)
       | sources for verification. Any artist can get official looking
       | press interviews done on them and then get verified if they are
       | willing to pay for it. Many artists also buy accounts on social
       | media that already come with thousands, and often millions of
       | followers already on them, and then simply change the name on the
       | account to their own artist name. You can also directly pay for
       | verification with any corrupt side-dealing marketer that has
       | access to Twitter, IG, or many other business platforms on those
       | very same social apps.
       | 
       | Thousands of artists do this, they also leverage bots to drive
       | their streaming numbers high to further boost their public
       | impression. The platforms do very little to counter or
       | authenticate this activity because people churning makes them
       | money, and keeps their platforms looking alive, when in truth,
       | it's all pretty much a pit of desperation for popularity with
       | very little realness to it.
       | 
       | Citing all this, there is little value in spending all that money
       | to fake success, most of the artists that engage in it lose money
       | every year, and can rarely perform live as headliners because
       | their audiences would be embarrassingly low (unless they perform
       | at a big festival lined up with many other artists of course).
       | Fakery is even less fulfilling for music artists when you look at
       | the fact that most popular artists are losing a lot of money and
       | time trying to look like they are successful... It also makes
       | having any success as an authentic musician a total washout, as
       | the industry is flooded with all the individuals that are
       | impersonating success, which keeps authentic musicians almost
       | totally out of view.
       | 
       | Until people wake up to how social media coddles the industry of
       | fake credibility, things will get a lot worse. Just imagine fake
       | credibility infiltrating the medical industry (for example),
       | there would be a lot more botched surgeries and diagnoses.
       | Private companies shouldn't serve as the grantor of credibility,
       | they always do it from the perspective of what generates profit,
       | not what generates authenticity.
        
         | dizzystar wrote:
         | There is a sinister underpinning to the pay-for-stream stuff.
         | The "influencer / musician" gets penalized hard for boosting
         | Spotify streams (*), then they go on social media and complain
         | that they only make $10 for 1M streams, and attempt to promote
         | other "more ethical" platforms.
         | 
         | In my own accounts, my Spotify streams pay just as much as any
         | other platform. The tricks used for standard influencer
         | accounts don't work for musicians, probably because you can't
         | trick people into believing you make good music when it is
         | clearly garbage.
         | 
         | (*) I should be more clear on what I mean. A stream in the US
         | would pay about 1/2c for each stream, while a stream from
         | Eastern Europe would pay far less. Of course, these streaming
         | farms are located in these areas.
        
       | boredemployee wrote:
       | That is so funny and in a nice timing: Tom Cormen just started to
       | beg Twitter to have a verified account:
       | https://twitter.com/thcormen/status/1564767028375945217
        
         | riffic wrote:
         | this happens so often and there's something about this (begging
         | Twitter to notice you exist) that rubs me the wrong way. I
         | previously said that Twitter verification is just an arbitrary
         | label that Twitter, Inc, bestows upon someone.
        
           | [deleted]
        
         | Nition wrote:
         | He says Twitter required five news articles mentioning him as a
         | political candidate and he was only able to send them one.
         | Seems pretty clear why he wasn't considered notable enough.
        
       | photochemsyn wrote:
       | This looks like a bit similar to various 'vanity publishing'
       | operations in the writing world. These varied quite a bit, there
       | was an era (pre-Internet) when it wasn't uncommon for the up-and-
       | coming corporate executive to hire a writer and publisher to
       | write a glamorous biography and print a few thousand copies, to
       | be handed out to whoever would take them. I suppose today that
       | approach could plausibly provide a 'source reference' to base a
       | Wikipedia page on (See! See! Someone wrote a Book about Me!). I
       | suppose this is relatively harmless, if a bit ridiculous.
       | 
       | However, another side of the vanity publishing world is pretty
       | scammy, basically promising writers and musicians and artists
       | (generally ones with little commercial promise) 'a chance at
       | success' by taking their money and doing things like this.
       | 
       | https://selfpublishingadvice.org/what-is-vanity-publishing/
       | 
       | > "A reputable company empowers clients with the information they
       | need to choose the right service for their needs. That's in stark
       | contrast to the deceitful and manipulative tactics used by vanity
       | presses, where the goal is to sell the authors as many services
       | as possible."
        
         | digitallyfree wrote:
         | I think there have also been cases where celebrities or
         | politicians have hired fake "fans" (basically actors) to show
         | up to their appearances and make them appear more famous then
         | they actually are.
        
           | willcipriano wrote:
           | Paparazzi are typically tipped off if not outright paid to
           | show up at the right time.
        
         | bombcar wrote:
         | A similar thing exists in the music industry outside of
         | Instagram, continually selling wannabe musicians "agent access"
         | and "recording sessions" for $5-10k a pop and never actually
         | doing anything.
        
         | aaaaaaaaaaab wrote:
         | >However, another side of the vanity publishing world is pretty
         | scammy, basically promising writers and musicians and artists
         | (generally ones with little commercial promise) 'a chance at
         | success' by taking their money and doing things like this.
         | 
         | My wife's mother is a lovely lady whose hobby is writing. I
         | won't say she's particularly good at it, but hey, let a 60 year
         | old lady do whatever makes her happy, right? Then one day she
         | announced that she won a "contest" with one of her novels, and
         | it's going to be printed by a publisher! She was super pumped
         | about the whole thing, but gradually it came to our knowledge
         | that she's gonna pay a substantial sum for this from her
         | pension, because the "prize" was actually just a 50% "discount"
         | on getting her book printed with this publisher...
         | 
         | Clearly, there was no real contest at all. This was just a
         | vanity publisher preying on less sophisticated aspiring writers
         | to part them from their money. It's a complicated situation,
         | because on one hand we didn't want to ruin her happiness; on
         | the other hand, she was clearly getting scammed badly... In the
         | end we managed to convince her to go with the smallest possible
         | quantity, which was of course then distributed mostly among
         | family and friends.
         | 
         | Very disgusting and sad practice.
        
       | lifeisstillgood wrote:
       | A couple of thoughts
       | 
       | 1. We have seen a major period (past decade) of "wild west"
       | online where platforms could reap but not regulate.
       | 
       | From AirBNB renting out homes not legally entitled to, uber
       | validating people who assaulted passengers, to whatever this
       | verification thing is, this period is well and truly over.
       | 
       | 2. The problem is we don't actually know what regulation we
       | actually want. More and more we seem to find that regulation in
       | modern world is ... less than we expect. The SEC mostly regulated
       | by retroactive "no", professions similarly.
       | 
       | The problem is that's fine on a case by case basis, it's not how
       | you can code up something to discover at the scale we see.
       | 
       | Facebook could not cope with nursing mothers groups at their
       | beginnings and most professions are at the same level.
       | 
       | It's not bad but it certainly seems all the regulation we have is
       | retroactive and not codified.
       | 
       | Or is it just we had cosy situations between regulators and
       | regulated. And new entrants, sneaky or otherwise broke that
        
       | tough wrote:
       | A crypto bro scammer using a (from a friend) stolen verified
       | account tried to buy mine for 700 via Discord
       | 
       | Cringey stuff
        
       | kuramitropolis wrote:
       | Anyone seen using Instagram automatically becomes dead to me
       | until proven otherwise.
        
       | rewrewrewqf wrote:
       | I see some people are having trouble working out what this badge
       | means. It's pretty simple, really - they are for content-creators
       | that make Meta lots of money.
        
       | leonidasv wrote:
       | This bears much similarity with this scam discussed on HN some
       | days ago: https://news.ycombinator.com/item?id=32377063
       | 
       | > go to some platform with public credibility that allows you to
       | insert unverified but credible data (Spotify, IMDb, etc.)
       | 
       | > create entries for yourself
       | 
       | > pay PR sites with some good SEO to publish about it
       | 
       | > use this data to persuade bigger companies staff/algorithms to
       | think you deserve that badge/star/custom box on their products
       | 
       | Guess we'll see a lot of those scams being uncovered as the time
       | goes, a lot of people still think that Spotify/IMDb/etc. has some
       | strong background-check policy for user-submitted content.
        
         | Matt_Cutts wrote:
         | I came here to note the same connection. I forwarded both
         | articles to a spam person at Google.
        
         | duskwuff wrote:
         | Yep -- in fact, this might be another facet of the same scam.
         | From the ProPublica article:
         | 
         | > The source said they also worked to ensure a client's Google
         | search results would present them as a musician. Google itself
         | proved helpful in this regard. Once articles and music profiles
         | were indexed by Google's search engine, the site generated a
         | "knowledge panel" in search results for the person's name.
        
         | yashap wrote:
         | Worth noting that "fake it till you make it" is a very old/well
         | established strategy in the music world, it's just being
         | applied to social media. For example, read about some of the
         | things David Bowie's manager Tony DeFries did. Before Bowie was
         | remotely famous, DeFries hired body guards for Bowie just to
         | give him an aura of fame, had him drive around in stretch
         | limos, hosted lavish after-parties after shows even when he was
         | a nobody, leveraged curiosity about all of this into interviews
         | with reporters at fancy hotels, etc.
         | 
         | The strategy was to make him appear to be famous until he
         | actually became famous, and it worked. Exactly what people
         | confide to do today on social.
        
       | adamgordonbell wrote:
       | Wow, this article caused me to google myself and find that google
       | has labeled me a music artist as well. I should start my own
       | service since it seems maybe all you need to do is create a
       | podcast, then google says you are a musician and presumably the
       | verification process at Facebook follows google's lead.
        
         | bombcar wrote:
         | Is it you or a name-doppleganger?
         | 
         | The best is when you share a name with a famous criminal, and
         | they don't have a picture of the criminal but do find your
         | linked-in photo ...
        
           | InitialLastName wrote:
           | A (mid-20s) friend shares a name with a (70-year-old) ex-IRA
           | member, and has been pulled out of the line for extended
           | interrogation every time he's flown since he was a child
           | because his name triggers anti-terrorism flags.
           | 
           | Last I heard he even had to get a special insert for his
           | passport where the US State department affirms that he is
           | not, in fact, an elderly Irish paramilitant.
        
             | aaaaaaaaaaab wrote:
             | Buttle, I mean... Tuttle?
        
             | Unknoob wrote:
             | I wonder if airports would accept an Instagram verification
             | badge as proof that he's not a terrorist.
             | 
             | Hold on, no one dare steal my new business idea.
        
           | adamgordonbell wrote:
           | Ouch that hurts.
           | 
           | No it's me, its just they must label all podcasters as
           | musicians.
        
         | llacb47 wrote:
         | Your song LISP in space is a classic!
        
       | Nition wrote:
       | The fake articles are incredibly bad. I hope the future Internet
       | isn't made up of wading through mostly bot-generated nonsense
       | like this to find real content.
       | 
       | DJ Dr. 6ix:
       | 
       | > "Umbrella," DJ Dr. 6ix's most recent single, has taken his
       | listeners' breath away. It's only been a few months since the
       | song was released. The song, on the other hand, has developed a
       | large fan base in such a little time. Every day, the number of
       | individuals who follow you increases by a little proportion.
       | 
       | > 6ix was born and raised in the metropolis of Los Angeles. He
       | understands what the people of Los Angeles want from house music.
       | They're looking for something thrilling to start the celebration
       | and lift their spirits. People are looking for a song to liven up
       | the celebration. And 6ix, who is fully informed of the situation,
       | is capable of doing so.
       | 
       | > Thanks to Rumor Records, 6ix has been able to share music with
       | the world that he is proud of. He has been quite vocal during the
       | development process. Rumor Records was kind enough to listen to
       | his worries and requests. We are speechless when we hear the
       | ultimate decision.
       | 
       | No Limit Boss:
       | 
       | > "Despair," a new single by No Limit Boss, has been released.
       | The song became highly popular within a few days of its release.
       | It is currently quite popular on the internet, with thousands of
       | streams available. This song was created with a lot of effort by
       | No Limit Boss.
       | 
       | > No Limit Boss's knowledge of house music allows him to create
       | tracks that are tailored to the tastes of house music fans. As a
       | result, it has become plainly clear that he is the artist to
       | watch.
       | 
       | > "Despair," No Limit Boss's opus, is simply beautiful. It has
       | made it quite clear that he is not just another artist to be
       | compared to. No Limit Boss's record label, Whiteout Promotions,
       | has outdone themselves with the song's impeccable production and
       | mastering.
        
         | llacb47 wrote:
         | It already is..
        
           | Nition wrote:
           | There's certainly a lot of it, but I can still find and
           | identify the real content pretty easily for now. I'm thinking
           | of a future where it's really everywhere, and harder to tell
           | apart from the real thing.
        
       | paulpauper wrote:
       | Billionaires reading be like "at least they are not writing about
       | us again"
       | 
       | Too bad these fake musician pages are taken down. I am curious as
       | to what fake music sounds like.
       | 
       | Also, this is not about verifying identity but verifying fame or
       | being 'approved'. I have another idea: if meta requests account
       | verification for anti-spam purposes, does this mean they will
       | verify me too?
       | 
       | ProPublica only revealed how stupid or pointless account
       | verification is overall. Either let anyone verify or what is the
       | point of it.
        
       | pvillano wrote:
       | The business strategy for social media moderation seems to
       | universally be "offer the least support possible without breaking
       | people's addictions or losing advertisers."
       | 
       | In no particular order: misinformation, foreign influence on
       | elections, low quality content, unfair bans, report abuse,
       | content theft, scams, unresponsive support, cyber bullying,
       | harassment, spam, addiction, monetization instability, mental
       | health effects, impersonation, radicalization, grooming, etc.
       | aren't addressed because they usually don't affect ad sales
       | enough to motivate action.
       | 
       | When the perception of a site becomes too negative, the absolute
       | minimum is done as a response.
       | 
       | Porn and copyright infringement do affect ad sales, which is why
       | they are resolved instantly, even at the cost of these other
       | problems e.g. unfair bans.
        
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       (page generated 2022-08-31 23:00 UTC)