[HN Gopher] EVGA terminates Nvidia partnership [video]
       ___________________________________________________________________
        
       EVGA terminates Nvidia partnership [video]
        
       Author : ribosometronome
       Score  : 316 points
       Date   : 2022-09-16 19:11 UTC (3 hours ago)
        
 (HTM) web link (www.youtube.com)
 (TXT) w3m dump (www.youtube.com)
        
       | fiat_fandango wrote:
       | Guess I might as well RMA my 3090 FTW 3 before the gig is up.
       | 
       | Very sad to see this announcement, some of my happiest nerd years
       | (not spend blowing stuff up with friends in my backyard) in
       | highschool were building PC's trading up EVGA GPU's.
       | 
       | RIP EVGA - I hope PNY picks up the slack, ASUS boards have only
       | really been trouble for me.
        
         | jacooper wrote:
         | They will continue supporting 30 series cards and will respect
         | warranties.
        
       | dcchambers wrote:
       | Wow. EVGA was always the gold standard for Nvidia cards IMO
       | (until Nvidia started producing and selling their own).
       | Unbeatable warranty. Cooler designs that weren't too offensive or
       | jarring. Decent software. What a shame.
        
         | moogly wrote:
         | Their 1080 launch was botched with improper RAM cooling and
         | ensuing RMAs/having to send out replacement memory thermal pad
         | kits. I went through 2 cards that died on day 1 myself.
         | 
         | I seem to recall their 3080 launch also being a bit bumpy...
        
         | KaoruAoiShiho wrote:
         | > EVGA was always the gold standard for Nvidia cards IMO (until
         | Nvidia started producing and selling their own).
         | 
         | Oof, this sentence just proves their point.
        
         | gambiting wrote:
         | >>Unbeatable warranty
         | 
         | They turned from god tier to trash tier after Brexit. Literally
         | the only company that didn't invest in a UK-based repair
         | centre, so when I recently had to send my broken EVGA Black
         | 2080Ti for repair, I was told to ship it to Germany, then got
         | charged PS200 in customs duties for replacement shipped back to
         | me. The thing is, there is a way to avoid customs on
         | replacement items following warranty claim - but EVGA doesn't
         | care to fill out the customs documents properly. I messaged
         | them telling them _exactly_ how to fill it out properly so it
         | will go through without charges(we do this kind of thing all
         | the time), they basically said yeah sorry not our problem, we
         | gave you a new GPU for free so why are you complaining. And I
         | 'm not the only one with this issue - quick look at their
         | forums shows loads of UK-based people getting charged customs
         | duties for parts sent by EVGA. They just advise to appeal to
         | HMRC for a refund(which is actually pretty difficult to do and
         | can take months), like it wasn't their bloody issue in the
         | first place.
         | 
         | Already made a vow to never buy anything from EVGA again after
         | that, so I'm pretty glad this won't even be a risk now.
        
           | headhasthoughts wrote:
           | That sounds like it's more a problem with your country's
           | ongoing deinternationalization than EVGA being bad. Would you
           | expect a company to open a Russia-based repair center right
           | now?
           | 
           | When a country is deliberately harming its international
           | trade ability, it's not on companies for not playing ball--
           | it's on the country not to pull the ground out from under its
           | citizens and companies doing commerce there.
           | 
           | EVGA did nothing wrong. Your country changed the deal, EVGA
           | chose to not humor it.
        
             | throwaway821909 wrote:
             | Ironically the EU warranty rules are still in place and it
             | feels to me like this would probably break them. EVGA can
             | say "Britain has become an bad place to do business post-
             | Brexit" and leave, plenty of people, especially young
             | people who buy graphics cards, would support it (but
             | probably wouldn't care enough to import their products from
             | elsewhere).
             | 
             | But to stay and then make your customers responsible for
             | unexpected charges when your own product turns out to be
             | faulty, seems like a bad sign.
        
               | buildbot wrote:
               | But that is how repairs and warranties work across
               | international borders? Unless there are trade agreements
               | that say otherwise. It sounds like this person got a new
               | GPU as a warranty replacement, and customs was like,
               | well, this is such and such tariff.
               | 
               | And typically, companies and people will just ignore you
               | if you ask them to do something they think is illegal,
               | like saying an item is gift when shipping
               | internationally. People try to get me to pull this when
               | shipping on eBay to save on the import costs all the
               | time.
        
             | gambiting wrote:
             | No, I'm sorry, but you are 10000% wrong about this. I hate
             | brexit and everything this country has become, but this is
             | absolutely one hundred percent on EVGA. There is a way to
             | send items internationally after warranty repairs so they
             | don't attract charges, there is a tariff code that you use
             | and declaration that you make, which is something that I
             | told EVGA explicitly, and they still decided to ignore.
             | That's shit customer service.
             | 
             | >>EVGA did nothing wrong.
             | 
             | Yes they did. You can't fill out customs documents
             | incorrectly and then just throw your hands in the air and
             | say "well it's your fault for brexit, what do you want us
             | to do? file official paperwork correctly? Fuck you for
             | buying a PS1200 GPU from us I guess".
             | 
             | I'd honestly much rather that they just said "look, we are
             | too lazy to read up how to fill out customs declarions, so
             | we are just going to stop providing warranty services to
             | our UK customers". Would have been more honest at least.
        
               | sbdncuvh wrote:
               | Your mistake was to pay the customs duties and receive
               | the goods.
               | 
               | What you should have done was taken them to tribunal for
               | the missing warranty item they owed you.
        
               | gambiting wrote:
               | Very true. Should have done that.
        
               | frognumber wrote:
               | We kind of can. England turned India into an impoverished
               | country, backstabbed Poland at the start of WWII, raped
               | half of Africa, broke the Middle East, killed most of the
               | Native Americans, not to mention the whole slavery bit.
               | It still has artifacts from all over the world. Oh, and
               | China+Opium. Irish potato famine.
               | 
               | I have nothing against England, mind you, but I do have a
               | problem with the English whining about tariffs, tourism,
               | or whatnot after Brexit. Seriously.
               | 
               | If EVGA were addicting your country to drugs, shipping
               | you off for slavery, and stealing your artifacts, you'd
               | have a case. Complaining about someone not filling out
               | your tariff form the way you'd like is sheer entitlement
               | and hypocrisy. Boohoo.
        
               | gambiting wrote:
               | >> but I do have a problem with the English whining about
               | tariffs, tourism, or whatnot after Brexit
               | 
               | Good thing I'm not British then.
               | 
               | >>. Complaining about someone not filling out your tariff
               | form the way you'd like is sheer entitlement and
               | hypocrisy.
               | 
               | Really? Not filling out customs documents correctly is
               | now anything other than lazy and incompetent? Wow.
        
               | frognumber wrote:
               | > Good thing I'm not British then.
               | 
               | I'm not quite sure what you are. Can you clarify?
               | 
               | Brexit only affects the British. Do you mean you're not
               | English?
               | 
               | For the general public: England is a country. Britain is
               | an island, which includes England, Scotland, and Wales.
               | The British Isles are a set of islands, which adds
               | principally Ireland and the Isle of Man. The UK is a
               | union of several countries, including Scotland, England,
               | and Northern Ireland. Most of the English have nearly as
               | poor a grasp of the differences here as they do of the
               | random former imperial belongings they screwed up. Most
               | assume Britain=England and call the English "Brits."
               | 
               | > Really? Not filling out customs documents correctly is
               | now anything other than lazy and incompetent? Wow.
               | 
               | You mean like randomly drawing maps on a line to divide
               | up the Middle East, without getting anyone local
               | involved? Yes! It is.
               | 
               | Fortunately, it only costs you a couple hundred bucks,
               | and not decades of war.
               | 
               | I have nothing against the "Brits," but each time they do
               | this, I have this image of a rich, spoiled brat yelling
               | at a minimum wage barista for 15 minutes about screwing
               | up an order. Yes, she should have made a DOUBLE soy
               | latte, but get over yourself. Sheesh.
        
       | andrewf wrote:
       | This is a pity. I called them once 1 week before the warranty
       | expired on a graphics card that had become glitchy. I think the
       | people I spoke to were in SoCal, they were knowledgable, took
       | their time, and happy to facilitate. I'll be favoring their other
       | components the next time I want a PC built.
        
         | user68858788 wrote:
         | My 1070 was two years out of warranty when it started on fire
         | and they still replaced it. They're so helpful to their
         | customers. I'm sad to see them going.
        
           | overgard wrote:
           | Yikes how did it catch on fire?!?
        
             | giantrobot wrote:
             | Slowly and then very quickly.
        
             | Arrath wrote:
             | Presumably sometime after the magic smoke escaped.
        
             | steelframe wrote:
             | Presumably EVGA didn't do forensics, and if they did, they
             | may not have had incentive to publicize the defect.
             | 
             | Suffice it to say that most materials are flammable if they
             | get hot enough. And there are plenty of reasons why a
             | circuit board with many components hooked up to a power
             | supply might get really, really hot. I'm surprised
             | electronic components don't catch fire more frequently.
        
         | Arrath wrote:
         | My limited experience with their warranty/RMA folks has been
         | very positive, this is an unfortunate development. Watching the
         | GN video, I understand their motives though.
        
         | kevingadd wrote:
         | I've had bad enough luck with component failures that I've
         | probably cost them nearly as much in RMA costs as I've paid
         | them for products - but I've still always had a good experience
         | with their customer service and warranty processing for
         | motherboards, power supplies and GPUs. Definitely a shame to
         | have them step out of the GPU market.
        
         | sva_ wrote:
         | Well don't buy their PSUs, since they're just some random
         | Chinese PSUs with an EVGA logo slapped on it.
         | 
         | Source: I had one of their PSUs, it randomly died due to a
         | failing fan, and I had to wait 3-4 months for a replacement.
         | They only sent me one after I complained to them on their
         | customer satisfaction form which was also broken and directed
         | me to some US agents, while I'm in EU. I finally got a new PSU
         | with US cord, and some EU cord adapter thrown into the package.
         | Kinda bizarre.
         | 
         | Many people on the web report issues with their PSUs and
         | recommend against them.
         | 
         | PS: I had great experience with their RMA process. They
         | replaced a 4.5 year old GPU and even gave me a better one. So
         | I'm still pretty happy with them.
        
           | devrand wrote:
           | > Well don't buy their PSUs, since they're just some random
           | Chinese PSUs with an EVGA logo slapped on it.
           | 
           | That's basically every brand. Corsair/ASUS/EVGA/NZXT/Cooler
           | Master... none of them actually make PSUs.
           | 
           | The only "big" brand I know of that sells directly is
           | Seasonic.
        
           | ApolIllo wrote:
           | I have an evga PSU made by SeaSonic and they have others made
           | by FSP. I wouldn't say their PSU OEMs are "just some random
           | Chinese PSUs"
        
       | least wrote:
       | This is a shame. While I haven't bought a new GPU in some time,
       | I've been using EVGA since my 7800GT. They've _always_ had
       | excellent customer service and RMAs were painless and quite often
       | they 'd even send you an upgraded card. One of my 780 Tis broke
       | and I received a new GTX 980. I also had to RMA my 7800GT and
       | received an 8800GT. Their upgrade program is also quite generous,
       | though I personally have never taken advantage of it.
       | 
       | I'm not sure that it'll affect me as I don't know the next time
       | I'll consider building a gaming pc (if ever again) but it still
       | saddens me that one of the "good ones" is exiting the business. I
       | do hope they consider supporting AMD cards in the future, which I
       | find easier to support as a consumer than Nvidia.
        
       | sergiotapia wrote:
       | There was _ONE_ truth in PC gaming. EVGA is quality. Period. If
       | you had the cash, you bought EVGA for peace of mind, this is the
       | end of a dynasty wow!
       | 
       | What are they going to make to continue making money? Sell power
       | supplies alone?
        
       | wnevets wrote:
       | EVGA was probably the best Nvidia AIB, very shocking
        
       | iLoveOncall wrote:
       | Imagine working for a company and one day the CEO announces that
       | it will literally commit company suicide.
       | 
       | I can't understand why he wouldn't step down, this puts the
       | livelihood of 500+ people at extreme risk for what seems like a
       | selfish decision.
        
       | Night_Thastus wrote:
       | It's crazy to see them go, they've been a big name in the GPU
       | space since as long as I can remember. If they truly don't expand
       | into AMD GPUs or something else as they've said, I don't see them
       | sticking around in the long term. A bit sad, they have been a
       | good company to their customers.
       | 
       | I don't blame them though, it sounds like Nvidia is a PITA to
       | deal with, and the recent pains with GPU shortages and mining
       | have likely exacerbated it as well.
       | 
       | My best wishes to their employees, hope they all find good work
       | elsewhere.
        
         | frognumber wrote:
         | The problem is that AMD GPUs basically don't work. Intel also
         | has issues. ML is big, and that's NVidia's game.
         | 
         | Many years ago, Matrox had a nice niche. Their cards were
         | stable, reliable, and open-source. They weren't the fastest,
         | but they were widely used for CAD, workstation, and business
         | work. I'd like something like that today. I'm surprised Intel
         | can't pull it off.
        
           | Night_Thastus wrote:
           | Define "Basically don't work"? They've been competing at the
           | top end with Nvidia for at least the last couple generations.
           | It was a toss up between things like the 3080 and 6800XT for
           | the same price. They've been on a hell of a roll for awhile
           | now.
        
             | WaxProlix wrote:
             | Yeah, what? I've been pretty happy with my 6900xt. ML
             | workloads are not as good without Nvidia branded stuff, but
             | games run great and with lower power draw/heat than
             | competition.
        
           | westmeal wrote:
           | Dude what? Ok sure older and cards were hot garbage but not
           | nowadays
        
           | [deleted]
        
           | Jweb_Guru wrote:
           | Modern AMD GPUs are fantastic, and I would recommend them
           | over NVIDIA cards for most people. I'm not really sure where
           | you're getting this from.
        
         | flyinghamster wrote:
         | I have one of their GTX 960s, and it's been rock-solid even
         | when it has been continuously crunching on BOINC projects for
         | months on end.
         | 
         | I was hoping that the crash in crypto mining would bring some
         | sanity back to the GPU market, but (like all too many things)
         | it's really not a market after all, and sanity is too much to
         | ask for.
         | 
         | I'm sad to see them go as well, but if they can't make money
         | building graphics cards, then I don't blame them for getting
         | out.
        
         | _jal wrote:
         | I do hope it is a feint and they end up in AMD-land.
         | 
         | I would not be the least bit sad if I never put another dime in
         | Nvidia's pocket. They're not the ugliest scumbags out there,
         | but definitely in the bottom 20%.
        
         | matthewfcarlson wrote:
         | Right- I've been a loyal EVGA customer for 10+ years but only
         | for GPUs. I was planning an upgrade to the upcoming 4000 series
         | but now I'm questioning whether to upgrade at all. But I agree
         | with the sentiment expressed above, thanks for all the high
         | quality GPUs over the years and good luck with what's next.
        
       | ROTMetro wrote:
       | Strange, NVidia entered existence off of their great relationship
       | with SGI. Who would think they would have relationship issues?
        
       | gzer0 wrote:
       | Here's the reason WHY EVGA is no longer working with NVIDIA:
       | 
       | -----
       | 
       | > _EVGA and competing board partners have told us in nearly every
       | launch that they don 't find out basics about the very product
       | their partner to sell, like the MSRP until Nvidia CEO is on
       | stage. We're told this is true even for costs to buy the chip and
       | video apparently only give us placeholder costs for some GPUs
       | like flagships until the MSRP is revealed publicly._
       | 
       | > _It 's hard to run a business when you don't even know what the
       | cost of your product is that you're imminently launching, we've
       | learned that NVIDIA has both a floor and a ceiling for card
       | prices on some cards so only flagships for the ceiling, with
       | board partners restricted from selling flagship models above a
       | certain cost._
       | 
       | -----
       | 
       | TL;DR
       | 
       | EVGA and competing board partners said they don't know the MSRP
       | until Nvidia's CEO is on stage. Even processor and video expenses
       | are unknown until the MSRP is released.
       | 
       | When you don't know your product's price, it's challenging to
       | manage a business. NVIDIA has a price floor and cap for select
       | cards, and board partners can't sell flagship models above a
       | certain price.
        
         | jimbob45 wrote:
         | _It 's hard to run a business when you don't even know what the
         | cost of your product is that you're imminently launching_
         | 
         | This strongly seems like a lie. They've been in business long
         | enough that the current relationship between them and Nvidia
         | appeared to be successful. If it truly wasn't successful, they
         | could have moved over to manufacturing AMD GPUs. Instead, they
         | just dropped the business entirely.
         | 
         | It seems much more likely that they recognize that the five-
         | year GPU boom is over with the ETH merge, didn't want to have
         | to weather the coming bust cycle, and are trumping up excuses
         | to exit the business so that their brand isn't damaged for
         | their other products.
        
           | xxs wrote:
           | If it is any help, their decision was made in April, 5 months
           | before the merge. They told they lost money on 3080+ cards as
           | well.
        
             | jasonlotito wrote:
             | It was June, not April. See the correction.
             | 
             | Regardless, they knew the merge was happening, and what
             | that would mean to the market, so it's fairly suspicious
             | nonetheless.
        
         | KaoruAoiShiho wrote:
         | Oh wow the price cap must be infuriating during the mining
         | boom.
        
       | sv123 wrote:
       | Not much information, wonder why?
        
         | driscoll42 wrote:
         | AS much as I hate video, Gamers Nexus did a video on it -
         | https://www.youtube.com/watch?v=cV9QES-FUAM
         | 
         | Seems like main reasons are that NVIDIA has been a very hard to
         | work with partner, by not disclosing MSRP to partners until
         | announcing to the public, along with the direct competition in
         | the form of Founder's Edition cards the compete with AIB cards.
        
       | dragontamer wrote:
       | EVGA is one of the most reputable board makers, so they will be
       | sorely missed in the market. It was always worth it to spend a
       | few extra bucks on EVGA, because you knew that they'd have good
       | warranties and service.
       | 
       | At least their PSUs will still be around?
        
       | drunner wrote:
       | Uhh, what does EVGA carry besides graphics cards? Are they going
       | to carry AMD cards now or just going to downsize and survive on
       | other minor component sales?
        
         | isatty wrote:
         | They were always a PSU company to me, and that is arguably more
         | important than the GPU. One can cause significant damage and
         | house fires.
        
           | kube-system wrote:
           | I mean, from the beginning their name was styled "eVGA" and
           | they sold VGA cards.
        
         | ollien wrote:
         | Motherboards, power supplies, a bunch of stuff. All visible on
         | their website :)
        
         | kmeisthax wrote:
         | The latter. They have no plans of building video cards, period.
         | 
         | My guess? They got so stressed out dealing with the chip
         | shortage that they're all burned-out internally.
        
           | favorited wrote:
           | They're being undercut by Nvidia as Nvidia rushes to clear
           | their remaining 30-series stock. EVGA claims to be losing
           | money on every 3080-and-higher card, and they can't compete
           | with Nvidia's margins.
        
         | smoldesu wrote:
         | I bought a ludicrously cheap 1200w power supply from them once.
         | No house fires yet!
        
           | deathanatos wrote:
           | ... I've been wanting one of their PSUs for a while now, but
           | every time I try to buy it, the site is down. (And the "buy"
           | site appears to be separate from the "marketing" site, so I
           | can see the page with the PSU, the "it's on sale!". It's just
           | the actual "shut up and take my money" part that apparently
           | doesn't function.)
           | 
           | So IDK, maybe their PSU dept. is doing great.
        
           | ch_123 wrote:
           | The last I checked, EVGA's PSUs have a very good reputation
        
             | vpunk wrote:
             | Yes, but EVGA does not exactly make PSU's, they are all
             | rebranded OEM's like Super Flower, FSP, etc.
        
               | hutzlibu wrote:
               | That works for me, if there is competent quality control.
        
             | [deleted]
        
             | ls612 wrote:
             | Well they only rebrand Seasonic and Super Flower so they
             | should be very good products. I currently run a G6 1000w
             | unit (rebadged seasonic) and hope to use it for the rest of
             | this decade or more.
        
             | babypuncher wrote:
             | The only PSU I've ever actually had fail on me was from
             | EVGA, but their customer service was incredible as usual
             | and replaced it quickly with no fuss.
             | 
             | I'm willing to chalk that up to just bad luck on my part,
             | because they certainly don't have a reputation for selling
             | bad PSUs, unlike Gigabyte.
        
       | rektide wrote:
       | EVGA is forever on my shitlist for selling me two cards with
       | unlimited warranties (geforce 4's?) them switching teams (red
       | amd) & telling me they wouldnt replace the card that up & died
       | like 2.5 years latter.
        
         | RandomBK wrote:
         | Can you elaborate? I don't recall EVGA ever making AMD GPUs
        
           | KaoruAoiShiho wrote:
           | He might've gotten them confused with xfx that switched from
           | nvidia to amd.
        
       | MuffinFlavored wrote:
       | As somebody who is out of the loop, why might this be?
        
         | kmeisthax wrote:
         | GamersNexus has a long video on it: https://youtu.be/cV9QES-
         | FUAM
        
           | zppln wrote:
           | Anyone care to summarize it?
        
             | [deleted]
        
             | K5EiS wrote:
             | "EVGA has terminated its relationship with NVIDIA. EVGA
             | will no longer be manufacturing video cards of any type,
             | citing a souring relationship with NVIDIA as the cause
             | (among other reasons that were minimized). EVGA will not be
             | exploring relationships with AMD or Intel at this time, and
             | the company will be downsizing imminently as it exits the
             | video card market. Customers will still be covered by EVGA
             | policies, but EVGA will no longer make RTX or other video
             | cards. "
        
             | taspeotis wrote:
             | GamersNexus has a tweet summarising it
             | 
             | https://mobile.twitter.com/GamersNexus/status/1570850305071
             | 5...
        
         | [deleted]
        
       | cypress66 wrote:
       | It would have been better if they spun off their gpu decision,
       | but that's fair.
        
         | NavinF wrote:
         | Maybe. The CEO told GN their margins were negative for high end
         | GPUs. I dunno if the GPU division is worth enough to make up
         | for losing control over the EVGA brand because it's shared by 2
         | companies.
        
           | cypress66 wrote:
           | Spun off with a new name was my idea
        
       | monkmartinez wrote:
       | Jensen Huang stated that Nvidia was going to make moves to move
       | cards before the upcoming launch of the 40 series in August's
       | earning call: " We implemented programs with our Gaming channel
       | partners to adjust pricing in the channel and to price-position
       | current high-end desktop GPUs as we prepare for a new
       | architecture launch." <- https://www.yahoo.com/video/edited-
       | transcript-nvda-oq-earnin...
       | 
       | Could this be a move in that direction? Will EVGA suddenly come
       | back once they sell out? Is this planned? Consipiracy?
        
         | KaoruAoiShiho wrote:
         | Basically NVIDIA can withstand the hit to margins by huge price
         | drops but AIBs cannot.
        
       | JohnBooty wrote:
       | Is this a nice way of saying they're winding down their business?
        
         | londons_explore wrote:
         | Sounds like a wind-down but still offering support for existing
         | products.
         | 
         | It's an expensive thing to do, but is very noble!
         | 
         | I guess the CEO will be taking the odd support call at 2am 10
         | years from now...
        
       | kipchak wrote:
       | I have a lot of respect to EVGA for honoring GPU waitlists over
       | the last few years.
        
       | jamespullar wrote:
       | There was an official statement released by a EVGA employee on
       | their company forum https://forums.evga.com/Official-Message-
       | from-EVGA-Managemen...
       | 
       | - EVGA will not carry the next generation graphics cards.
       | 
       | - EVGA will continue to support the existing current generation
       | products.
       | 
       | - EVGA will continue to provide the current generation products.
       | 
       | "EVGA is committed to our customers and will continue to offer
       | sales and support on the current lineup. Also, EVGA would like to
       | say thank you to our great community for the many years of
       | support and enthusiasm for EVGA graphics cards."
        
       | Temporary_31337 wrote:
       | Some of you may not realise that VGA stands for Video Graphics
       | Adapter so bit silly for EVGA to stop selling video cards and
       | keeping the name as is.
        
       | shmerl wrote:
       | I hope Sapphire will stick with AMD and it's not some bad trend
       | going on.
        
       | bawana wrote:
       | The gold mine of crypto mining has dried up. NVIDIA needs to
       | squeeze their partners so they can maintain profits, as does AMD.
       | They want to be like APPLE, the only ones to sell their cards.
       | And EVGA had something no other board partner or NVIDIA had-great
       | customer support.
        
       | yuan43 wrote:
       | How much of this has to do with the overnight evaporation of the
       | GPU mining market due to the Ethereum merge?
        
         | TheNorthman wrote:
         | In the video, they say they informed nVidia of this in April of
         | 2022, so probably nothing.
        
           | yuan43 wrote:
           | Beacon chain launched in late 2020. The writing was on the
           | wall by early 2022.
        
         | jasonlotito wrote:
         | This was my first thought. They were prepared to do this, and
         | once that market has dried up, they are ditching people and
         | trying to lay blame elsewhere, and it seems to be working.
        
           | ru552 wrote:
           | Announcing you aren't making the next gen product is not
           | ditching people. They specifically state that they will
           | continue to sell and service current gen gear.
        
       | moomoo11 wrote:
       | I got a 3080 thanks to their waitlist program. This sucks to hear
       | and hopefully they get back into the game in the future. Great
       | support as well.
       | 
       | Which brand is as good as EVGA now that they're out?
        
       | goldcd wrote:
       | The nVidia/Board-partners relationship seemed to go completely
       | sideways around the launch of the 3xxx series. If you remember
       | back to the launch, they just hurled chips at them with late
       | notice (so some glitchy 3rd party boards shipped) and pricing
       | they couldn't compete with nVidia's own boards on.
       | 
       | No idea when crypto took off and supply was constrained, who was
       | taking the profits - but I'd guess nVidia. Now the partners are
       | left holding huge numbers of boards as the prices crash. My guess
       | is to get allocation from nVidia they had to commit to volume and
       | price, but retailers can just return un-sold stock as sale or
       | return (or just demand to pay less, as they drop prices)
       | 
       | I can see why if you survived that, you might just want to step
       | aside from the market - as next time it might take you down.
       | Especially if you're EVGA and prided yourself on premium
       | products/support - and smell a race-to-the-bottom coming.
       | 
       | As majority of what you pay goes on the GPU itself (memory is at
       | least a commodity) - there's probably not a lot of meat left for
       | the partner that's taking the risks.
       | 
       | Does make you wonder what quality's going to be like on 4xxx.
        
       | jacooper wrote:
       | I think this announcement can be summarized as this from the
       | CEO/Owner's perspective(especially after watching GNs video)
       | 
       | - why am I dealing with this crap? Its taking from my time that I
       | could've spent on my family!
       | 
       | - And we aren't making much profit at all!
       | 
       | - I don't know people that make products and manage the company
       | like me
       | 
       | - Life is about people, and I wouldn't betray anyone, so I will
       | keep paying the people that kept my company running
       | 
       | - AMD and Intel probably do the same crap, I don't want to do it
       | again.
       | 
       | - PSUs are doing fine
        
         | frognumber wrote:
         | No, I think the problem is that AMD and Intel make
         | uncompetitive, unstable products. I think EVGA would jump ship
         | if their products worked.
        
       | whichdan wrote:
       | I know they don't have plans to work with AMD but I'd consider
       | switching to AMD for my next card if EVGA was manufacturing it.
       | They fixed an old card of mine way out of warranty so I have some
       | brand loyalty here.
        
       | ls612 wrote:
       | I got a FTW 3080ti for my new PC a few months ago so I am very
       | sad to see them exit the market. I worry about my current card's
       | warranty though, will they still have 3080tis in storage in 2-3
       | years if I get unlucky and my card dies...
        
         | TT-392 wrote:
         | They said they are planning to keep some stock for those
         | purposes
        
       | symlinkk wrote:
       | I never understood what value these third parties (EVGA, MSI,
       | etc) were providing over just getting the card straight from
       | NVIDIA / AMD.
        
       | keepquestioning wrote:
       | This must be one of the biggest dummy spits in the history of
       | computer hardware!
        
       | MangoCoffee wrote:
       | high sales != profit
       | 
       | even if EVGA GPU sales is high, the company can lose money.
       | 
       | EVGA probably make more money on their PSU consider the cost is
       | low and the markup can be high
        
       | jdprgm wrote:
       | I've never really understood why there are all these 3rd party
       | variants of GPU's in the first place and not just all from
       | Nvidia.
        
         | ThrowawayTestr wrote:
         | Same reason fast food places franchise instead of running every
         | store: all the benefits with none of the risk.
        
       | skellyclock wrote:
       | I watched the video. Seems like nvidia's CEO wants to go the
       | apple route and sell everything themselves.
       | 
       | I do wonder about EVGA's decision. Why call gamersnexus in for an
       | interview? It seems to me this is part of a strategy to get intel
       | and AMD tripping over their dicks to get EVGA working on their
       | GPUs - and get one/both of them to agree to conditions nvidia
       | wouldn't.
       | 
       | I think its a smart business move if nvidia has laid their cards
       | on the table so clearly. Reminds me of how valve went all-in on
       | linux development when microsoft threatened their whole business
       | with windows 10.
        
         | unicornmama wrote:
         | As a consumer I would prefer it. If all they did was narrow
         | selection it would be a win. An online search for 3080 RTX
         | yields more brand flavors than a toothpaste aisle. Except
         | consumers can understand toothpaste flavors. No idea why we
         | need dozens of otherwise indistinguishable video card
         | variations.
        
           | addaon wrote:
           | > Except consumers can understand toothpaste flavors.
           | 
           | Can we? Here's the currently available US flavors / varieties
           | of ONE brand, Colgate:                   Advanced White
           | Charcoal Toothpaste         Advanced White Toothpaste
           | Anti-Tartar + Whitening Toothpaste         Cavity Protection
           | Toothpaste         Charcoal Natural Extracts Charcoal
           | Toothpaste         Colgate Baby Toothpaste 0-2 years
           | Colgate Kids Magic Toothpaste 6-9 years         Colgate Kids
           | Toothpaste 3-5 years         Cool Stripe Toothpaste
           | Deep Clean With Baking Soda Toothpaste         Elixir Cool
           | Detox Toothpaste         Elixir Gum Booster Toothpaste
           | Elixir White Restore Toothpaste         Gum Invigorate Detox
           | Toothpaste         Gum Invigorate Toothpaste         Max
           | Fresh Cooling Crystals Toothpaste         Max White & Protect
           | Whitening Toothpaste         Max White Charcoal Whitening
           | Toothpaste         Max White Crystals Whitening Toothpaste
           | Max White Expert Anti-Stain Whitening Toothpaste         Max
           | White Expert Complete Whitening Toothpaste         Max White
           | Expert Original Whitening Toothpaste         Max White Expert
           | Shine Glossy Mint Whitening Toothpaste         Max White
           | Extra Care Enamel Protect Whitening Toothpaste         Max
           | White Extra Care Sensitive Protect Whitening Toothpaste
           | Max White Luminous Whitening Toothpaste         Max White One
           | Whitening Toothpaste         Max White Optic Whitening
           | Toothpaste         Max White Sparkle Diamonds Whitening
           | Toothpaste         Max White Ultimate Catalyst Whitening
           | Toothpaste         Max White Ultimate Renewal Whitening
           | Toothpaste         Max White Ultra Active Foam Toothpaste
           | Max White Ultra Freshness Pearls Toothpaste         Maximum
           | Cavity Protection 3+ Kids' Toothpaste         Maximum Cavity
           | Protection Fresh Mint Toothpaste         Maximum Cavity
           | Protection Toothpaste         Nature IQ Enamel Repair
           | Toothpaste         PerioGard Gum Protection + Sensitive
           | Toothpaste         PerioGard Gum Protection Toothpaste
           | Sensitive Instant Relief Enamel Repair         Sensitive
           | Instant Relief Enamel Repair Toothpaste         Sensitive
           | Instant Relief Multiprotection         Sensitive Instant
           | Relief Repair & Prevent         Sensitive Instant Relief
           | Whitening         Sensitive Sensifoam Multi Protection
           | Toothpaste         Sensitive With Sensifoam Toothpaste
           | Total Active Fresh Toothpaste         Total Advanced Clean
           | Gel Toothpaste         Total Advanced Deep Clean Toothpaste
           | Total Advanced Enamel Health Toothpaste         Total
           | Advanced Gum Care         Total Advanced Pure Breath
           | Toothpaste         Total Advanced Sensitive Care
           | Total Original Toothpaste         Total Plaque Protection
           | Toothpaste         Total Visible Proof Toothpaste
           | Total Whitening Toothpaste         Triple Action Original
           | Mint Toothpaste
           | 
           | I'm an adult male. My dentist has not informed me of any
           | particular concerns. I wouldn't mind my teeth being a bit
           | whiter. Which of these am I supposed to buy? Or am I supposed
           | to buy a product from one of the other brands of the same
           | manufacturer... Elmex, Meridol, several others, each of which
           | has their own outrageously long lineups. Or look at a
           | different manufacturer?
        
             | antisthenes wrote:
             | You're obviously supposed to conduct a double-blind
             | longitudinal study over the course of many years, with at
             | least 30 participants in each group, for every single sub-
             | brand you listed.
             | 
             | Also, make sure there's no conflict of interest at any
             | point in the studies.
        
             | dmoy wrote:
             | > My dentist has not informed me of any particular concerns
             | 
             | So my dentist did actually explain stuff to me, and
             | generally you want something less abrasive.
             | 
             | Brush more frequently (every meal), but not for long, and
             | using a very soft brush, with the primary goal of raising
             | ph above acidic levels, and increasing gum blood flow.
             | 
             | CTx4, Sensodyne pronamel, something like that.
        
               | addaon wrote:
               | So if the main distinction I'm looking for is
               | abrasiveness... does that mean that the key
               | differentiator is completely undocumented to customers?
        
             | throwaway821909 wrote:
             | Professional cleaning at home! * by removing surface stains
             | 
             | Restore tooth enamel! * contains flouride which promotes
             | remineralisation
             | 
             | Appear universally on toothpaste ads in the UK
        
             | systemvoltage wrote:
             | Toothpaste was a bad example, OP's original point is still
             | good IMO. Sometimes analogies fail, that doesn't mean that
             | the main point isn't valid anymore.
             | 
             | There is a dizzying mix of GPU brands and offerings out
             | there. Some have better cooling than others. It is a giant
             | mixed bag just like the toothpaste example.
        
             | stusmall wrote:
             | It's made funnier by the fact that I've never had a dentist
             | who's cared. I asked a couple and each time got the line
             | that the physical act of brushing matters much more than
             | the type of toothpaste. I vaguely remember one saying "as
             | long as it has fluoride"
             | 
             | I think every toothpaste ad says "4 out of 5 dentists
             | recommend" their brand because 4 out of 5 dentists says
             | "Yeah sure. Okay, use that one. It doesn't matter. Just
             | brush and floss regularly and methodically"
        
             | roughly wrote:
             | One of my professors described Toothbrush buying as the
             | absolute most pathological case for the Paradox of Choice:
             | dozens of ostensibly differentiated products, all in
             | basically the same price range, all basically affordable,
             | with no real way as a consumer to discern their efficacy or
             | quality. You'll use the product for the next 6 months to a
             | year, and if you pick the wrong one, your breath will
             | stink, your teeth will fall out, and you'll need expensive
             | surgery.
        
               | sph wrote:
               | If your teeth fall out after 6 months of bad toothpaste,
               | perhaps you should stop eating sugar and drinking battery
               | acid :)
        
           | sebazzz wrote:
           | Customers also understand fan speed and cooling, which cards
           | can compete on. Less noise, or more overclocking ability.
           | Different additional software which may or may not have any
           | value for you.
        
           | UberFly wrote:
           | ONE source for all Nvidia GPUs is preferable? No thanks.
        
             | hellotomyrars wrote:
             | Hell, if only because the reference cards use those shitty
             | tiny loud blower fans, at least the ones in my price range.
             | 
             | I DGAF about the leds and bullshit but I want quiet fans.
        
         | lostmsu wrote:
         | That would work if their reference 3090s were not notoriously
         | hitting 110C on the memory junction with any significant memory
         | load, spinning fans to the volume of Concorde flying cruise
         | speed. Other manufacturers actually had that problem covered.
        
           | moffkalast wrote:
           | I do not understand how Nvidia thinks putting ONE tiny fan on
           | something that draws 200 watts is a sane decision. Back in
           | the day they were even using centrifugal fans just to add a
           | few extra decibels.
        
             | lostmsu wrote:
             | I wish they were that good! The card is actually 350W. I
             | run mine with power limit 250W. Fortunately the slowdown of
             | minGPT training is only ~3% with this setup.
        
               | xxs wrote:
               | >Fortunately the slowdown of minGPT training is only ~3%
               | with this setup.
               | 
               | The cards are run at a very unfavorable part of
               | Freq/Voltage curve. Increasing freq. (performance)
               | effectively scales the power in a cubic manner.
        
         | matthewfcarlson wrote:
         | I do feel like Nvidia is the only one with the right mix of
         | market muscle, knowhow, and patents/licenses to pull of an ARM
         | based competitor to Apple's products. AMD is doing some great
         | things but can you imagine an M1 level product that sips power
         | like a champ but has the graphical muscle of a proper 3070? The
         | M1 Ultra is decent, but just doesn't compare to a proper
         | dedicated GPU (on blender benchmark, the desktop M1 ultra seems
         | to perform slightly below a laptop 3050).
        
           | moffkalast wrote:
           | With all that, and they still can't make a cooling setup for
           | their cards worth a damn.
           | 
           | I'm still waiting for a Noctua GPU partnership.
        
           | AshamedCaptain wrote:
           | nvidia has already released the best arm chips they could
           | (tegra) years ago. They all were so crappy they were part of
           | the reason I never believed apple would go arm.
        
       | orliesaurus wrote:
       | I wonder if this has anything to do with Intel ARC release, what
       | if EVGA and Intel have a secret upcoming deal?!
        
         | 7speter wrote:
         | The ceo is on record pretty much saying AMD and Intel could go
         | to hell too
        
         | KaoruAoiShiho wrote:
         | They said at length they weren't doing GPUs from Intel or AMD.
        
           | orliesaurus wrote:
           | On their forums people don't seem so sure:
           | https://forums.evga.com/Will-evga-be-a-card-partner-for-
           | new-...
        
       | ribosometronome wrote:
       | Having watched most of the GamersNexus video, my takeaways were:
       | 
       | - Will maintain some stock for RMAs
       | 
       | - Made pre-production boards for 4xxx, will not manufacture
       | 
       | - 3080 and above are not profitable for EVGA
       | 
       | - NVIDIA is not transparent about pricing with board
       | manufacturers, they find out MRSP same time we do
       | 
       | - NVIDIA limits MSRP heavily on cards so they can't do things to
       | sell more profitable higher end cards
       | 
       | - It sounds like (this is my takeaway from GN's description, not
       | their words) EVGA's CEO is tired of dealing with NVIDIA, wants to
       | refocus on family, and there isn't a clear person to replace him
       | and hesitant to sell to people who would mistreat employees/cut
       | corners/damage brand.
       | 
       | - Will continue selling power supplies
       | 
       | - No plan to work with AMD or Intel making boards, CEO sounded
       | dismissive toward it
        
         | TheRealPomax wrote:
         | If their CEO wants to refocus on their family, there's a super
         | easy way to do that: you step down, either to a position that
         | lets you spend more time with your family, or by just leaving
         | the company.
         | 
         | A CEO doesn't run the company, the board does. If the CEO wants
         | to spend more time with their family, that's their call to
         | make, but then the board _will_ replace you because you are no
         | longer the best person for the job.
        
           | Beltalowda wrote:
           | It's privately owned and don't seem to have a board of
           | directors, and the owner(s) can do whatever they want.
        
             | 0x457 wrote:
             | It's a privately owned Stock Corporation registered in
             | California. California requires at least 3 directors unless
             | there are less than 3 shareholders.
        
         | [deleted]
        
         | thayne wrote:
         | From what I understand, MSRP is the _suggested_ retail price.
         | Is EVGA contractually obligated to list at that price? And if
         | so, how does that not violate antitrust laws?
        
           | henryfjordan wrote:
           | In the US, antitrust doctrine is largely based around
           | preventing dominant market players from causing direct harm
           | to the consumer and does not care much about health of the
           | markets. It is hard to argue that NVIDIA saying "use this
           | price that you think is too low" to EVGA would constitute an
           | antitrust violation when that means lower prices for
           | consumers.
        
             | thayne wrote:
             | Well, EVGA isn't just reselling Nvidia's product. They are
             | building a new product (a vidio card) that uses Nvidia's
             | product (the GPU itself). So by setting a price ceiling,
             | they prevent card makers for making higher end cards with
             | more features and/or higher quality. And I would argue that
             | preventing the existence of a product that consumers might
             | want hurts some consumers at least.
        
           | indymike wrote:
           | EVGA is not obligated to allow the retailer to sell using
           | EVGA's trademark, or give access to reseller pricing if the
           | retailer does not follow their terms and conditions on
           | advertised price. The retailer actually _can_ sell at lower
           | prices, so long as it is not advertised. This is why you see
           | weird  "log in to see price" online or "call for pricing" in
           | print.
        
             | secabeen wrote:
             | While trademarks and pricing is an element, the main lever
             | the manufacturer has is mainly just future chip supplies.
             | If you get one thousand 3080 chips from NVIDIA and make
             | them into video cards that you sell well above the price
             | NVIDIA wants, they will simply just not renew your contract
             | when it expires. No chips, no cards.
        
         | ramesh31 wrote:
         | >It sounds like (this is my takeaway from GN's description, not
         | their words) EVGA's CEO is tired of dealing with NVIDIA, wants
         | to refocus on family, and there isn't a clear person to replace
         | him and hesitant to sell to people who would mistreat
         | employees/cut corners/damage brand.
         | 
         | So they're voluntarily choosing to go out of business..?
         | 
         | How does that work?
        
           | throwaway5959 wrote:
           | They're not publicly traded. That's how. They can do whatever
           | they want within the letter of the law and aren't beholden to
           | shareholders.
        
           | ribosometronome wrote:
           | From other comments, ditching 78% of their revenue but not
           | going out of business. They still make power supplies. I
           | think the CEO sees it as exiting a unpredictable market where
           | they have little control over what they sell.
        
             | [deleted]
        
             | 7speter wrote:
             | They also make top of the line priced motherboards,
             | seemingly for enthusiasts.
        
         | AlexandrB wrote:
         | > - NVIDIA limits MSRP heavily on cards so they can't do things
         | to sell more profitable higher end cards
         | 
         | It's so weird to put a ceiling on card prices. Maybe this was a
         | measure due to the crypto-induced GPU demand?
        
           | foolfoolz wrote:
           | not weird at all. this is a huge reason for the rpi's success
           | 
           | and look at the last 2 years of nvidia gpus. you mentally
           | associate $1,000+ with any gpu. even 5+ year old models. they
           | want to put an end to that, bad for the brand
        
           | acomjean wrote:
           | its happening in cars right now. The Manufacturers aren't too
           | happy that some dealerships gouge the customers. Its bad for
           | the brand, though profitable short-term
        
             | sn0wf1re wrote:
             | Car dealerships don't do significant product modifications
             | like GPU integrators. Unless you consider an undercoat or
             | bedliner to be significant modifications.
        
               | izacus wrote:
               | Most GPU integrators just resell reference boards with
               | RGB leds.
        
               | mbreese wrote:
               | Because they can't add anything else... (but I don't know
               | what else they'd want to add).
        
               | saltminer wrote:
               | These days, AIBs really don't do all that much. In the
               | past you had "enthusiast" cards with more RAM, dual GPUs
               | on a single card, etc. but Nvidia cracked down hard on
               | that stuff with (IIRC) the 10-series, which is also when
               | they introduced the FE line.
               | 
               | Now, the AIBs differentiate themselves mostly on coolers,
               | aesthetics (cooler design, RGB, PCB colors, etc.), and
               | power delivery (though the latter is much less common).
        
         | qzw wrote:
         | I'm sure NVIDIA is a serious pain in the ass to deal with
         | (Linus_middle_finger.gif), but perhaps one of the unspoken
         | reasons is that, as suggested by the rumor mill, there's a
         | serious oversupply problem with next gen GPUs. NVIDIA and AMD
         | placed orders with the foundries based on the ridiculous demand
         | levels they were seeing in the last couple of years, but now
         | demand has cooled off from both crypto (Ethereum merge) and
         | gamers (waiting for new gen), so there's still plenty of
         | current gen stock sitting around. Supposedly they tried to
         | cancel some of the volume with the foundries, but were not
         | allowed to. So maybe EVGA is seeing the writing on the wall and
         | getting out ahead of the game. I'm sure putting up with all of
         | NVIDIA's crap is barely worth it even when making a decent
         | profit. But it's definitely not worth it to EVGA if their cards
         | will just to end up languishing in the bargain bin along with
         | everyone else's.
        
           | pas wrote:
           | can't they "easily" retool for "AI cards"?
        
             | wmf wrote:
             | I don't think AIBs like EVGA are allowed to make server
             | cards and the demand for those is not unlimited.
        
               | 0x457 wrote:
               | It's not like they are not allowed, it's that no one will
               | sell them actual chips to make them.
        
               | wmf wrote:
               | There are server cards that use GA102, GA104, etc. which
               | EVGA has a glut of.
        
           | mattigames wrote:
           | Who would have imagined that adjusting your production rates
           | over the most volatile and unstable asset AKA Cryptocoins
           | would be a bad idea.
        
             | KptMarchewa wrote:
             | And that's the second time they've done this, after 2018
             | crypto crash.
        
           | marricks wrote:
           | That lines up with the impression I got. They lose money
           | CURRENTLY on the high end cards, it sure wasn't going to get
           | any better.
           | 
           | Might as well get out while the getting is good.
        
           | wmf wrote:
           | Yeah, this is a case where money is inevitably going to be
           | lost and everyone is saying "not it". It's not clear that
           | there's any "fair" way to allocate the losses that will
           | result from massive GPU oversupply.
        
         | renewiltord wrote:
         | Summary strongly appreciated. Thank you very much.
        
         | VikingCoder wrote:
         | In case the CEO is reading this -
         | 
         | Turn it into a employee-owned company!
        
           | thfuran wrote:
           | I don't think that's actually easy to do without causing all
           | current employees to incur significant taxes.
        
             | pessimizer wrote:
             | It's also difficult to win the lottery without incurring
             | significant taxes.
        
               | babypuncher wrote:
               | The difference is that lottery winnings are liquid, you
               | can just pay your tax burden out of the winnings.
        
               | Arainach wrote:
               | Not sure why I'm unable to respond to iepathos' reply to
               | this comment, but:
               | 
               | >The employees would not be taxed just for receiving the
               | stock/ownership, only once they sold it and made it
               | liquid.
               | 
               | This is incorrect; the initial grant is income and
               | anything after that is capital gains. This is also how
               | RSUs work.
        
               | macintux wrote:
               | If you click/tap on the relative timestamp next to the
               | comment, you'll be taken to a dedicated page where you
               | can reply. Same way I replied to yours.
        
               | steveklabnik wrote:
               | Hacker news does not display the reply button for a bit
               | after someone replies to you as a means of trying to
               | blunt quick back-and-forth discussion.
               | 
               | My sibling commentor has the workaround.
        
               | iepathos wrote:
               | Similarly, taxes are applied to capital gains when stock
               | is sold, not when it is received or bought. The employees
               | would not be taxed just for receiving the
               | stock/ownership, only once they sold it and made it
               | liquid.
        
               | [deleted]
        
               | double_nan wrote:
               | Taxes are due at vesting.
        
               | davidlumley wrote:
               | To be clear: taxes are due when you _receive_ the shares.
               | For options, that 's when you execute/purchase your
               | options _not_ when they vest.
               | 
               | edit: (in the US at least)
        
               | girvo wrote:
               | No, you can absolutely be taxed just for receiving the
               | stock/ownership.
        
               | ideamotor wrote:
               | If it's not worth much and it's spread across many
               | employees, we aren't talking about much.
        
               | [deleted]
        
               | googlryas wrote:
               | You're taxed for the value of the stock when you receive
               | it, and you are taxed on capital gains when you sell it,
               | if you're selling it for more than you received it.
        
               | ska wrote:
               | In that case by definition you have the cash to pay the
               | taxes.
        
               | Tuna-Fish wrote:
               | No, you don't. The issue is liquidity. If I gift you
               | something that is of substantial value, but cannot be
               | easily sold or used as a security, it can really fuck you
               | over. There are jurisdictions that allow deferring the
               | tax liability in such cases, but the USA doesn't do that.
        
               | xboxnolifes wrote:
               | Lottery winnings are liquid.
        
               | Tuna-Fish wrote:
               | Ah sorry, I misunderstood the post I was replying to. I
               | was actually agreeing to it: Lottery winnings are
               | different from major gifts of illiquid assets, because
               | you can always just pay the taxes from the winnings. In
               | any case, you become liable for the tax immediately after
               | receiving the gift/winning. If you cannot do that without
               | selling the asset, and the asset is impossible to sell in
               | the short term, and you cannot take a loan against the
               | asset, your best option can be to refuse the gift.
               | 
               | And yes, this is a little bit insane.
        
               | ska wrote:
               | I should have been clearer, but we were pointing out the
               | same difference.
        
               | [deleted]
        
               | kennend3 wrote:
               | Depends on your tax laws. Here (Canada) lottery winnings
               | are tax-free ;)
               | 
               | https://www.canada.ca/en/revenue-
               | agency/services/tax/individ...
        
             | Havoc wrote:
             | Throw enough lawyers and structuring at it and you can
             | definitely make it work. Not make the tax go away
             | permanently...but phase it over time & ensure they get
             | dividends along with it to cover bill etc.
        
               | rch wrote:
               | Exactly. I've had enough theoretical conversations about
               | this to know there are organizations who would be happy
               | to help assess any particular situation.
               | 
               | Different industry, but it might be worth looking into
               | how New Belgium went employee owned, with apparently
               | equitable results:
               | 
               | https://www.forbes.com/sites/christophermarquis/2020/05/0
               | 1/e...
        
             | VikingCoder wrote:
             | I know nothing...
             | 
             | ...but give the current employees voting rights without
             | equity, proportional to their seniority... (Or just 1 vote
             | each.)
             | 
             | And then start rolling out equity, maybe, depending.
        
             | vineyardmike wrote:
             | I've heard of companies doing something similar, but
             | instead it's a special class of stock (and the original one
             | gets phased out through buybacks etc). This new class
             | basically has a one time dividend that covers a chunk of
             | taxes.
             | 
             | Not sure in EVGAs case what laws govern their business and
             | where employees are and what existing structure is... but
             | where there's a will, there's a lawyer to make a way.
        
             | moffkalast wrote:
             | Taxes? You mean the thing poor people pay? /s
        
           | spoils19 wrote:
           | All companies are employee owned. Vote with your feet.
        
             | mceachen wrote:
             | > All companies are employee owned
             | 
             | False. Only a few are:
             | https://en.wikipedia.org/wiki/List_of_employee-
             | owned_compani...
        
               | notafraudster wrote:
               | The person you're responding to is not speaking
               | literally; they're using what's called a metaphor to make
               | a point that employees of any company exert walking
               | power. The point may or may not be useful, but you have
               | to finish reading the post before trying to reply with a
               | gotcha correction.
        
           | gnarbarian wrote:
           | OK, but they will still need a CEO.
        
             | black_puppydog wrote:
             | Yes but the CEO's role would be very different.
        
               | yieldcrv wrote:
               | if anyone needs any inspiration, in Germany the company's
               | employee labor union has a board seat or two, by law (for
               | share based companies above a certain size).
               | 
               | I just never see anything remotely close to that in the
               | US discussions, by the people most interested in employee
               | activism or union formation. I get the impression people
               | don't even know its something to they could be putting
               | energy towards.
               | 
               | first English google result I could find on the concept
               | 
               | https://www.worker-participation.eu/National-Industrial-
               | Rela...
        
               | brnaftr361 wrote:
               | At every opportunity I drop Mondragon corporation. They
               | have a long and impressive history, BBC had a documentary
               | on it, which despite being filmed in the '80s, and
               | worthless to them is being withdrawn from Youtube due to
               | IP. Very interesting if you can find it, but most of
               | anything I've seen written about the topic is.
               | 
               | Actually:
               | 
               | The Mondragon Experiment:
               | 
               | https://vimeo.com/161252994
        
               | bhhaskin wrote:
               | How so?
        
             | makeworld wrote:
             | Not if they form a co-op!
        
         | halotrope wrote:
         | Thank you. One addition:
         | 
         | - Video cards are 78% of revenue for EVGA.
        
           | liquidise wrote:
           | I think this was 78% of gross revenue. As OP stated, the GN
           | video makes it clear that the margin on this was, in many
           | cases, negative.
        
             | halotrope wrote:
             | Thank you for the clarification!
        
             | selimnairb wrote:
             | Is pulling out of video cards now related to Etherium
             | switching to POS? As in, downward pricing pressure for GPUs
             | means they'll never see positive margins in the foreseeable
             | future? That combined with NVIDIA being hard to deal with
             | makes it not worth it?
        
               | IncRnd wrote:
               | Not in the slightest. Even if there were no crypto
               | mining, videos cards would all still get purchased.
        
               | mbreese wrote:
               | Maybe... depends on how many they make. If there is an
               | oversupply, margins will still suffer.
        
               | geraldwhen wrote:
               | Prices are in free fall and cards sit. 3090 ti is down to
               | $1000 new. At the height of mining, a 3090 went for
               | $3400.
        
           | [deleted]
        
           | jacooper wrote:
           | But PSUs make 300% more profit.
        
             | biggc wrote:
             | Maybe so, but I wonder how much of their PSU sales come
             | from the excellent reputation of their GPUs.
        
               | kemotep wrote:
               | When I bought my power supply several years ago, I went
               | with the highest rated one from johnnyguru at the time
               | which was an EVGA one. It is only one anecdote but at the
               | time at least, the G3 EVGA power supply came highly
               | recommended from johnnyguru with comprehensive tests
               | completed.
        
               | SSLy wrote:
               | G2 was the only ever recommended, G3 had issues with some
               | protection circuits.
        
               | kemotep wrote:
               | I do not remember that and this is the first I have heard
               | of that issue. My G3 has had zero issues in 5 years of
               | operation. Do you happen to have a link to that?
               | 
               | Seeing as johnnyguru is not available as far as I can
               | tell this is the only proof I have: https://www.reddit.co
               | m/r/buildapc/comments/5kl4v0/jonny_guru...
        
               | mastazi wrote:
               | The Internet Archive is your friend: https://web.archive.
               | org/web/20200702165629/http://www.jonnyg...
               | 
               | It had a Total score of 9.8 out of 10
        
               | magicalhippo wrote:
               | IIRC the EVGA G3 failed the ATX requirement of holding
               | voltage after mains goes down, dropping way too quickly.
               | It was the only one of several that they tested in a
               | group review. Not sure how much storage vendors relies on
               | those milliseconds, but I decided to get something else.
        
               | kemotep wrote:
               | I wish the site was still up because I swear the EVGA
               | SuperNova G3 was the highest rated power supply
               | johnnyguru ever reviewed. Their review from my memory
               | never covered that. I may have that all wrong seems
               | multiple people remember the issue.
        
       | fooey wrote:
       | What a bummer. My plan for this fall was to go all in on a new
       | high-end machine with all EVGA parts once the 4090 and 13900 are
       | available
       | 
       | Now I'll have to spend a ton of time trying to figure out what
       | other brands to deal with instead. Makes me think I'll be better
       | off with a pre-built instead of buying components this cycle
        
         | ask_b123 wrote:
         | I'm in the same situation; I had withheld from purchasing a GPU
         | during the pandemic and had decided to buy an EVGA 4000 GPU
         | when they came out, because I've only heard good things from
         | them.
         | 
         | Was going to be my 1st cycle in which I'd build it too.
        
         | babypuncher wrote:
         | You will still be able to buy EVGA motherboards and PSUs, they
         | aren't quitting the PC component space altogether.
         | 
         | I think ASUS is probably the next best option if you still want
         | to stick with Nvidia.
        
       | mperham wrote:
       | Anyone want to provide a little context?
        
       | terafo wrote:
       | Does it have anything to do with huge stockpiles of Ampere GPUs
       | that were stuck with AIBs after prices crash and right before
       | Lovelace launch?
        
         | Drew_ wrote:
         | Likely. According to GamersNexus, EVGA is currently losing
         | hundreds of dollars on high end 3000 series GPUs right now.
        
         | babypuncher wrote:
         | Yes. Exactly the same thing actually happened in 2018 with the
         | launch of Ampere, right after the previous crypto bubble
         | collapse.
         | 
         | I guess EVGA saw that Nvidia was making no effort to change how
         | they handle this situation and decided to quit rather than deal
         | with it again.
        
       | SkyMarshal wrote:
       | The title is slightly wrong. The actual announcement says EVGA
       | will not produce _any_ next-gen video cards, not just Nvidia's.
       | Implying they won't produce AMD or Intel ones either.
        
         | rrss wrote:
         | has EVGA ever sold AMD or Intel GPUs?
         | 
         | AFAIK they haven't.
        
           | SketchySeaBeast wrote:
           | Yeah, I'm fairly certain they were 100% NVidia.
        
         | TT-392 wrote:
         | I am watching the GN video right now. And, while talking to
         | him, they mentioned to him that they aren't planning on
         | producing intel or amd cards
        
       | [deleted]
        
       | chiph wrote:
       | Seems extreme, but if you aren't making a profit, or enough
       | profit to fund future operations, and there isn't any sign of
       | that changing in the future - then yes you should close that part
       | of the business.
       | 
       | Which is certainly rough on the employees. But the perplexing
       | part of the announcement is that they aren't going to be entering
       | other segments of the PC industry. Perhaps margins on
       | motherboards aren't healthy enough? High-end designer cases could
       | make money but I suspect the volume isn't there.
        
         | thfuran wrote:
         | Don't they already make motherboards?
        
       | aprdm wrote:
       | What is evga? Seems like a forum ?
        
         | barkingcat wrote:
        
         | favorited wrote:
         | A well-known graphics card manufacturer since the late 90s,
         | with a strong presence in the US market.
        
           | aprdm wrote:
           | So they manufacture gpus ?
        
             | favorited wrote:
             | tl;dr - they turn Nvidia's product (the GPU, memory
             | configuration, and chip design) into the thing that
             | consumers buy (the actual graphics card you slot into your
             | PC).
             | 
             | They're what's called an AIB (stands for Add In Board).
             | They buy the actual GPU chips from Nvidia (or AMD, for
             | other companies) and manufacture their own graphics cards.
             | 
             | For some cards, an AIB might design their own PCB, or they
             | might license the "reference" design from Nvidia. They'll
             | also engineer their own cooling solution.
             | 
             | Often, an AIB will offer several different variants based
             | on the same GPU. For example, EVGA offers a few different
             | models of Nvidia's 3080 GPU - mainly their XC3 and FTW3
             | models. The FTW version is a little more expensive, but has
             | a larger heatsink, better power delivery, etc. The XC
             | version will probably run hotter and louder, but can fit in
             | smaller cases. They're both "RTX 3080"s, but EVGA has built
             | 2 distinct products (actually way more than 2, in real
             | life) from the same Nvidia GPU.
        
       | 015a wrote:
       | This is, by far, the most confusing thing to happen in the
       | industry in quite a while.
       | 
       | Per the video: Nvidia represents 80% of EVGA's revenue. EVGA
       | isn't planning to expand their product lines. They're
       | "financially sound", staying in business, and not planning to
       | sell the company. EVGA's view is that Nvidia has been
       | disrespectful as a board partner, making it "difficult if not
       | impossible" to be profitable.
       | 
       | This is just incomprehensible through any lens except that most
       | of EVGA's statements are lies or half-lies and they're not
       | actually financially sound.
       | 
       | They're a company that has tried, several times, to expand into
       | other market segments; motherboard & power supplies being the two
       | biggest ones. These never took off quite like graphics cards, but
       | a big reason feels like they never invested enough into those
       | areas.
       | 
       | Really sounds like, hard financial straits, not enough R&D, and
       | an aging CEO who just wants to retire. I wonder if they ever
       | reached out to a company like Corsair as an acquisition?
        
         | metadaemon wrote:
         | Checking out EVGA's Glassdoor page, looks like employee
         | satisfaction is abysmal with little approval (23%) for the CEO.
        
         | bee_rider wrote:
         | Is the percentage of revenue from a given source really a
         | relevant metric? Hypothetically if 80% of their revenue comes
         | from selling GPUs, but the GPUs aren't profitable, then they
         | are just doing free work for NVIDIA.
        
         | ThrowawayTestr wrote:
         | >This is just incomprehensible through any lens
         | 
         | What about the lens of "Nvidia only allows us to sell at a 1%
         | margin"? Revenue means nothing if you're not making profit.
        
       | lvl102 wrote:
       | Did it ever make sense to have partner cards? I never understood
       | the business model. You effectively let go of substantial control
       | over product. Understand EVGA had good/great reputation but this
       | might be another indication that Nvidia is preparing for the
       | coming down swing as crypto mining comes to a halt. That said,
       | Nvidia still has a monopoly.
        
         | dtx1 wrote:
         | Yes, depending on the class of GPU
         | 
         | * at the lower end, partner cards can support special form
         | factors and lower power variations.
         | 
         | * at the midrange, partner cards can, like motherboards do
         | aswell, design better power delivery and cooling solutions to
         | get more out of a specific chip than reference designs.
         | 
         | * at the high end it's all about different cooling solutions
         | and better power delivery to squeak every last inch of
         | performance out of these chips.
         | 
         | Adding to that, don't underestimate how much industry knowledge
         | is there at the partners. They often know better how to make a
         | board for a GPU than Nvidia and AMD themselves. There are lots
         | of optimizations that require years of knowledge and experience
         | to design.
        
           | verall wrote:
           | Midrange cards are low margin and are redesigned to be
           | cheaper than the reference, not to have better power
           | delivery. It's more like outsourcing because a Taiwanese OEM
           | is well positioned to have an army of labor design and
           | manufacture boards for cheaper than Nvidia or AMD can.
           | 
           | > They often know better how to make a board for a GPU than
           | Nvidia and AMD themselves.
           | 
           | Maybe a long time ago, but not for recent generations. AFAICT
           | almost all 3rd party AMD cards sold are reference design.
        
       | soylentcola wrote:
       | Damn. When I saw the headline and saw it was a Youtube link, I
       | could think of only one person I'd expect to explain this
       | properly. Was not disappointed (at least in that regard).
        
       | renewiltord wrote:
       | I thought they were principally a GPU company and Chinese. Wrong
       | for 2/2. They're Californian and apparently not going to be a GPU
       | company at all. What a fascinating discovery!
        
         | favorited wrote:
         | I believe their founder was born in China, but the company was
         | definitely established in California.
        
       | hedora wrote:
       | I'm surprised they're not pivoting to AMD cards. I'd have guessed
       | they were a top tier AMD card manufacturer, based on their brand,
       | and the fact that I have some of their old NVIDIA cards laying
       | around.
        
         | protomyth wrote:
         | Intel would seem to be the bigger opportunity since Intel is
         | trying to get established and has a lot of money.
        
       | steele wrote:
       | EVGA will sell you the new power supply and AIO cooler you'll
       | definitely need for the 4090 to reach it's advertised clock
       | speeds.
        
       | ThrowawayTestr wrote:
       | This is crazy, but I don't blame them. I've heard that Nvidia
       | really takes advantage of its partners.
        
       | bearjaws wrote:
       | Still rocking my EVGA 1080ti Hybrid SC2 from 4 years ago and its
       | rock solid, not a single issue.
       | 
       | Even mined with it during the winter and obviously lots of gaming
       | over covid...
       | 
       | Sad I won't be able to get a 4080 hybrid (so much quieter with
       | the AIO).
        
       | BuckRogers wrote:
       | This is a big blow for Nvidia. I currently own a Founders Edition
       | card, but all of my other NV cards were Evga. For me, I'd
       | exclusively buy Evga cards, the only reason I don't is because
       | 2-slot cards are hard to come by from 3rd party vendors. Evga is
       | the first NV brand I go to. It was my first card after I finally
       | moved from 3dfx. A Geforce 2 MX. I used the step-up program many
       | times over the years. They honored their RMAs, with advance RMA.
       | 
       | If I'm NV, I'd give Evga privileged status over other vendors
       | (more profits). They've done a lot for Nvidia.
       | 
       | The other brand I could see taking their place is Corsair, but no
       | one is going to take a bad deal with Nvidia. This may be the
       | beginning of the end of 3rd party cards. Just buy them all
       | direct, like CPUs.
        
       | [deleted]
        
       | thayne wrote:
       | There's a picture of Linus Torvalds thay seems appropriate here.
        
       ___________________________________________________________________
       (page generated 2022-09-16 23:00 UTC)