[HN Gopher] EVGA terminates Nvidia partnership [video] ___________________________________________________________________ EVGA terminates Nvidia partnership [video] Author : ribosometronome Score : 316 points Date : 2022-09-16 19:11 UTC (3 hours ago) (HTM) web link (www.youtube.com) (TXT) w3m dump (www.youtube.com) | fiat_fandango wrote: | Guess I might as well RMA my 3090 FTW 3 before the gig is up. | | Very sad to see this announcement, some of my happiest nerd years | (not spend blowing stuff up with friends in my backyard) in | highschool were building PC's trading up EVGA GPU's. | | RIP EVGA - I hope PNY picks up the slack, ASUS boards have only | really been trouble for me. | jacooper wrote: | They will continue supporting 30 series cards and will respect | warranties. | dcchambers wrote: | Wow. EVGA was always the gold standard for Nvidia cards IMO | (until Nvidia started producing and selling their own). | Unbeatable warranty. Cooler designs that weren't too offensive or | jarring. Decent software. What a shame. | moogly wrote: | Their 1080 launch was botched with improper RAM cooling and | ensuing RMAs/having to send out replacement memory thermal pad | kits. I went through 2 cards that died on day 1 myself. | | I seem to recall their 3080 launch also being a bit bumpy... | KaoruAoiShiho wrote: | > EVGA was always the gold standard for Nvidia cards IMO (until | Nvidia started producing and selling their own). | | Oof, this sentence just proves their point. | gambiting wrote: | >>Unbeatable warranty | | They turned from god tier to trash tier after Brexit. Literally | the only company that didn't invest in a UK-based repair | centre, so when I recently had to send my broken EVGA Black | 2080Ti for repair, I was told to ship it to Germany, then got | charged PS200 in customs duties for replacement shipped back to | me. The thing is, there is a way to avoid customs on | replacement items following warranty claim - but EVGA doesn't | care to fill out the customs documents properly. I messaged | them telling them _exactly_ how to fill it out properly so it | will go through without charges(we do this kind of thing all | the time), they basically said yeah sorry not our problem, we | gave you a new GPU for free so why are you complaining. And I | 'm not the only one with this issue - quick look at their | forums shows loads of UK-based people getting charged customs | duties for parts sent by EVGA. They just advise to appeal to | HMRC for a refund(which is actually pretty difficult to do and | can take months), like it wasn't their bloody issue in the | first place. | | Already made a vow to never buy anything from EVGA again after | that, so I'm pretty glad this won't even be a risk now. | headhasthoughts wrote: | That sounds like it's more a problem with your country's | ongoing deinternationalization than EVGA being bad. Would you | expect a company to open a Russia-based repair center right | now? | | When a country is deliberately harming its international | trade ability, it's not on companies for not playing ball-- | it's on the country not to pull the ground out from under its | citizens and companies doing commerce there. | | EVGA did nothing wrong. Your country changed the deal, EVGA | chose to not humor it. | throwaway821909 wrote: | Ironically the EU warranty rules are still in place and it | feels to me like this would probably break them. EVGA can | say "Britain has become an bad place to do business post- | Brexit" and leave, plenty of people, especially young | people who buy graphics cards, would support it (but | probably wouldn't care enough to import their products from | elsewhere). | | But to stay and then make your customers responsible for | unexpected charges when your own product turns out to be | faulty, seems like a bad sign. | buildbot wrote: | But that is how repairs and warranties work across | international borders? Unless there are trade agreements | that say otherwise. It sounds like this person got a new | GPU as a warranty replacement, and customs was like, | well, this is such and such tariff. | | And typically, companies and people will just ignore you | if you ask them to do something they think is illegal, | like saying an item is gift when shipping | internationally. People try to get me to pull this when | shipping on eBay to save on the import costs all the | time. | gambiting wrote: | No, I'm sorry, but you are 10000% wrong about this. I hate | brexit and everything this country has become, but this is | absolutely one hundred percent on EVGA. There is a way to | send items internationally after warranty repairs so they | don't attract charges, there is a tariff code that you use | and declaration that you make, which is something that I | told EVGA explicitly, and they still decided to ignore. | That's shit customer service. | | >>EVGA did nothing wrong. | | Yes they did. You can't fill out customs documents | incorrectly and then just throw your hands in the air and | say "well it's your fault for brexit, what do you want us | to do? file official paperwork correctly? Fuck you for | buying a PS1200 GPU from us I guess". | | I'd honestly much rather that they just said "look, we are | too lazy to read up how to fill out customs declarions, so | we are just going to stop providing warranty services to | our UK customers". Would have been more honest at least. | sbdncuvh wrote: | Your mistake was to pay the customs duties and receive | the goods. | | What you should have done was taken them to tribunal for | the missing warranty item they owed you. | gambiting wrote: | Very true. Should have done that. | frognumber wrote: | We kind of can. England turned India into an impoverished | country, backstabbed Poland at the start of WWII, raped | half of Africa, broke the Middle East, killed most of the | Native Americans, not to mention the whole slavery bit. | It still has artifacts from all over the world. Oh, and | China+Opium. Irish potato famine. | | I have nothing against England, mind you, but I do have a | problem with the English whining about tariffs, tourism, | or whatnot after Brexit. Seriously. | | If EVGA were addicting your country to drugs, shipping | you off for slavery, and stealing your artifacts, you'd | have a case. Complaining about someone not filling out | your tariff form the way you'd like is sheer entitlement | and hypocrisy. Boohoo. | gambiting wrote: | >> but I do have a problem with the English whining about | tariffs, tourism, or whatnot after Brexit | | Good thing I'm not British then. | | >>. Complaining about someone not filling out your tariff | form the way you'd like is sheer entitlement and | hypocrisy. | | Really? Not filling out customs documents correctly is | now anything other than lazy and incompetent? Wow. | frognumber wrote: | > Good thing I'm not British then. | | I'm not quite sure what you are. Can you clarify? | | Brexit only affects the British. Do you mean you're not | English? | | For the general public: England is a country. Britain is | an island, which includes England, Scotland, and Wales. | The British Isles are a set of islands, which adds | principally Ireland and the Isle of Man. The UK is a | union of several countries, including Scotland, England, | and Northern Ireland. Most of the English have nearly as | poor a grasp of the differences here as they do of the | random former imperial belongings they screwed up. Most | assume Britain=England and call the English "Brits." | | > Really? Not filling out customs documents correctly is | now anything other than lazy and incompetent? Wow. | | You mean like randomly drawing maps on a line to divide | up the Middle East, without getting anyone local | involved? Yes! It is. | | Fortunately, it only costs you a couple hundred bucks, | and not decades of war. | | I have nothing against the "Brits," but each time they do | this, I have this image of a rich, spoiled brat yelling | at a minimum wage barista for 15 minutes about screwing | up an order. Yes, she should have made a DOUBLE soy | latte, but get over yourself. Sheesh. | andrewf wrote: | This is a pity. I called them once 1 week before the warranty | expired on a graphics card that had become glitchy. I think the | people I spoke to were in SoCal, they were knowledgable, took | their time, and happy to facilitate. I'll be favoring their other | components the next time I want a PC built. | user68858788 wrote: | My 1070 was two years out of warranty when it started on fire | and they still replaced it. They're so helpful to their | customers. I'm sad to see them going. | overgard wrote: | Yikes how did it catch on fire?!? | giantrobot wrote: | Slowly and then very quickly. | Arrath wrote: | Presumably sometime after the magic smoke escaped. | steelframe wrote: | Presumably EVGA didn't do forensics, and if they did, they | may not have had incentive to publicize the defect. | | Suffice it to say that most materials are flammable if they | get hot enough. And there are plenty of reasons why a | circuit board with many components hooked up to a power | supply might get really, really hot. I'm surprised | electronic components don't catch fire more frequently. | Arrath wrote: | My limited experience with their warranty/RMA folks has been | very positive, this is an unfortunate development. Watching the | GN video, I understand their motives though. | kevingadd wrote: | I've had bad enough luck with component failures that I've | probably cost them nearly as much in RMA costs as I've paid | them for products - but I've still always had a good experience | with their customer service and warranty processing for | motherboards, power supplies and GPUs. Definitely a shame to | have them step out of the GPU market. | sva_ wrote: | Well don't buy their PSUs, since they're just some random | Chinese PSUs with an EVGA logo slapped on it. | | Source: I had one of their PSUs, it randomly died due to a | failing fan, and I had to wait 3-4 months for a replacement. | They only sent me one after I complained to them on their | customer satisfaction form which was also broken and directed | me to some US agents, while I'm in EU. I finally got a new PSU | with US cord, and some EU cord adapter thrown into the package. | Kinda bizarre. | | Many people on the web report issues with their PSUs and | recommend against them. | | PS: I had great experience with their RMA process. They | replaced a 4.5 year old GPU and even gave me a better one. So | I'm still pretty happy with them. | devrand wrote: | > Well don't buy their PSUs, since they're just some random | Chinese PSUs with an EVGA logo slapped on it. | | That's basically every brand. Corsair/ASUS/EVGA/NZXT/Cooler | Master... none of them actually make PSUs. | | The only "big" brand I know of that sells directly is | Seasonic. | ApolIllo wrote: | I have an evga PSU made by SeaSonic and they have others made | by FSP. I wouldn't say their PSU OEMs are "just some random | Chinese PSUs" | least wrote: | This is a shame. While I haven't bought a new GPU in some time, | I've been using EVGA since my 7800GT. They've _always_ had | excellent customer service and RMAs were painless and quite often | they 'd even send you an upgraded card. One of my 780 Tis broke | and I received a new GTX 980. I also had to RMA my 7800GT and | received an 8800GT. Their upgrade program is also quite generous, | though I personally have never taken advantage of it. | | I'm not sure that it'll affect me as I don't know the next time | I'll consider building a gaming pc (if ever again) but it still | saddens me that one of the "good ones" is exiting the business. I | do hope they consider supporting AMD cards in the future, which I | find easier to support as a consumer than Nvidia. | sergiotapia wrote: | There was _ONE_ truth in PC gaming. EVGA is quality. Period. If | you had the cash, you bought EVGA for peace of mind, this is the | end of a dynasty wow! | | What are they going to make to continue making money? Sell power | supplies alone? | wnevets wrote: | EVGA was probably the best Nvidia AIB, very shocking | iLoveOncall wrote: | Imagine working for a company and one day the CEO announces that | it will literally commit company suicide. | | I can't understand why he wouldn't step down, this puts the | livelihood of 500+ people at extreme risk for what seems like a | selfish decision. | Night_Thastus wrote: | It's crazy to see them go, they've been a big name in the GPU | space since as long as I can remember. If they truly don't expand | into AMD GPUs or something else as they've said, I don't see them | sticking around in the long term. A bit sad, they have been a | good company to their customers. | | I don't blame them though, it sounds like Nvidia is a PITA to | deal with, and the recent pains with GPU shortages and mining | have likely exacerbated it as well. | | My best wishes to their employees, hope they all find good work | elsewhere. | frognumber wrote: | The problem is that AMD GPUs basically don't work. Intel also | has issues. ML is big, and that's NVidia's game. | | Many years ago, Matrox had a nice niche. Their cards were | stable, reliable, and open-source. They weren't the fastest, | but they were widely used for CAD, workstation, and business | work. I'd like something like that today. I'm surprised Intel | can't pull it off. | Night_Thastus wrote: | Define "Basically don't work"? They've been competing at the | top end with Nvidia for at least the last couple generations. | It was a toss up between things like the 3080 and 6800XT for | the same price. They've been on a hell of a roll for awhile | now. | WaxProlix wrote: | Yeah, what? I've been pretty happy with my 6900xt. ML | workloads are not as good without Nvidia branded stuff, but | games run great and with lower power draw/heat than | competition. | westmeal wrote: | Dude what? Ok sure older and cards were hot garbage but not | nowadays | [deleted] | Jweb_Guru wrote: | Modern AMD GPUs are fantastic, and I would recommend them | over NVIDIA cards for most people. I'm not really sure where | you're getting this from. | flyinghamster wrote: | I have one of their GTX 960s, and it's been rock-solid even | when it has been continuously crunching on BOINC projects for | months on end. | | I was hoping that the crash in crypto mining would bring some | sanity back to the GPU market, but (like all too many things) | it's really not a market after all, and sanity is too much to | ask for. | | I'm sad to see them go as well, but if they can't make money | building graphics cards, then I don't blame them for getting | out. | _jal wrote: | I do hope it is a feint and they end up in AMD-land. | | I would not be the least bit sad if I never put another dime in | Nvidia's pocket. They're not the ugliest scumbags out there, | but definitely in the bottom 20%. | matthewfcarlson wrote: | Right- I've been a loyal EVGA customer for 10+ years but only | for GPUs. I was planning an upgrade to the upcoming 4000 series | but now I'm questioning whether to upgrade at all. But I agree | with the sentiment expressed above, thanks for all the high | quality GPUs over the years and good luck with what's next. | ROTMetro wrote: | Strange, NVidia entered existence off of their great relationship | with SGI. Who would think they would have relationship issues? | gzer0 wrote: | Here's the reason WHY EVGA is no longer working with NVIDIA: | | ----- | | > _EVGA and competing board partners have told us in nearly every | launch that they don 't find out basics about the very product | their partner to sell, like the MSRP until Nvidia CEO is on | stage. We're told this is true even for costs to buy the chip and | video apparently only give us placeholder costs for some GPUs | like flagships until the MSRP is revealed publicly._ | | > _It 's hard to run a business when you don't even know what the | cost of your product is that you're imminently launching, we've | learned that NVIDIA has both a floor and a ceiling for card | prices on some cards so only flagships for the ceiling, with | board partners restricted from selling flagship models above a | certain cost._ | | ----- | | TL;DR | | EVGA and competing board partners said they don't know the MSRP | until Nvidia's CEO is on stage. Even processor and video expenses | are unknown until the MSRP is released. | | When you don't know your product's price, it's challenging to | manage a business. NVIDIA has a price floor and cap for select | cards, and board partners can't sell flagship models above a | certain price. | jimbob45 wrote: | _It 's hard to run a business when you don't even know what the | cost of your product is that you're imminently launching_ | | This strongly seems like a lie. They've been in business long | enough that the current relationship between them and Nvidia | appeared to be successful. If it truly wasn't successful, they | could have moved over to manufacturing AMD GPUs. Instead, they | just dropped the business entirely. | | It seems much more likely that they recognize that the five- | year GPU boom is over with the ETH merge, didn't want to have | to weather the coming bust cycle, and are trumping up excuses | to exit the business so that their brand isn't damaged for | their other products. | xxs wrote: | If it is any help, their decision was made in April, 5 months | before the merge. They told they lost money on 3080+ cards as | well. | jasonlotito wrote: | It was June, not April. See the correction. | | Regardless, they knew the merge was happening, and what | that would mean to the market, so it's fairly suspicious | nonetheless. | KaoruAoiShiho wrote: | Oh wow the price cap must be infuriating during the mining | boom. | sv123 wrote: | Not much information, wonder why? | driscoll42 wrote: | AS much as I hate video, Gamers Nexus did a video on it - | https://www.youtube.com/watch?v=cV9QES-FUAM | | Seems like main reasons are that NVIDIA has been a very hard to | work with partner, by not disclosing MSRP to partners until | announcing to the public, along with the direct competition in | the form of Founder's Edition cards the compete with AIB cards. | dragontamer wrote: | EVGA is one of the most reputable board makers, so they will be | sorely missed in the market. It was always worth it to spend a | few extra bucks on EVGA, because you knew that they'd have good | warranties and service. | | At least their PSUs will still be around? | drunner wrote: | Uhh, what does EVGA carry besides graphics cards? Are they going | to carry AMD cards now or just going to downsize and survive on | other minor component sales? | isatty wrote: | They were always a PSU company to me, and that is arguably more | important than the GPU. One can cause significant damage and | house fires. | kube-system wrote: | I mean, from the beginning their name was styled "eVGA" and | they sold VGA cards. | ollien wrote: | Motherboards, power supplies, a bunch of stuff. All visible on | their website :) | kmeisthax wrote: | The latter. They have no plans of building video cards, period. | | My guess? They got so stressed out dealing with the chip | shortage that they're all burned-out internally. | favorited wrote: | They're being undercut by Nvidia as Nvidia rushes to clear | their remaining 30-series stock. EVGA claims to be losing | money on every 3080-and-higher card, and they can't compete | with Nvidia's margins. | smoldesu wrote: | I bought a ludicrously cheap 1200w power supply from them once. | No house fires yet! | deathanatos wrote: | ... I've been wanting one of their PSUs for a while now, but | every time I try to buy it, the site is down. (And the "buy" | site appears to be separate from the "marketing" site, so I | can see the page with the PSU, the "it's on sale!". It's just | the actual "shut up and take my money" part that apparently | doesn't function.) | | So IDK, maybe their PSU dept. is doing great. | ch_123 wrote: | The last I checked, EVGA's PSUs have a very good reputation | vpunk wrote: | Yes, but EVGA does not exactly make PSU's, they are all | rebranded OEM's like Super Flower, FSP, etc. | hutzlibu wrote: | That works for me, if there is competent quality control. | [deleted] | ls612 wrote: | Well they only rebrand Seasonic and Super Flower so they | should be very good products. I currently run a G6 1000w | unit (rebadged seasonic) and hope to use it for the rest of | this decade or more. | babypuncher wrote: | The only PSU I've ever actually had fail on me was from | EVGA, but their customer service was incredible as usual | and replaced it quickly with no fuss. | | I'm willing to chalk that up to just bad luck on my part, | because they certainly don't have a reputation for selling | bad PSUs, unlike Gigabyte. | rektide wrote: | EVGA is forever on my shitlist for selling me two cards with | unlimited warranties (geforce 4's?) them switching teams (red | amd) & telling me they wouldnt replace the card that up & died | like 2.5 years latter. | RandomBK wrote: | Can you elaborate? I don't recall EVGA ever making AMD GPUs | KaoruAoiShiho wrote: | He might've gotten them confused with xfx that switched from | nvidia to amd. | MuffinFlavored wrote: | As somebody who is out of the loop, why might this be? | kmeisthax wrote: | GamersNexus has a long video on it: https://youtu.be/cV9QES- | FUAM | zppln wrote: | Anyone care to summarize it? | [deleted] | K5EiS wrote: | "EVGA has terminated its relationship with NVIDIA. EVGA | will no longer be manufacturing video cards of any type, | citing a souring relationship with NVIDIA as the cause | (among other reasons that were minimized). EVGA will not be | exploring relationships with AMD or Intel at this time, and | the company will be downsizing imminently as it exits the | video card market. Customers will still be covered by EVGA | policies, but EVGA will no longer make RTX or other video | cards. " | taspeotis wrote: | GamersNexus has a tweet summarising it | | https://mobile.twitter.com/GamersNexus/status/1570850305071 | 5... | [deleted] | cypress66 wrote: | It would have been better if they spun off their gpu decision, | but that's fair. | NavinF wrote: | Maybe. The CEO told GN their margins were negative for high end | GPUs. I dunno if the GPU division is worth enough to make up | for losing control over the EVGA brand because it's shared by 2 | companies. | cypress66 wrote: | Spun off with a new name was my idea | monkmartinez wrote: | Jensen Huang stated that Nvidia was going to make moves to move | cards before the upcoming launch of the 40 series in August's | earning call: " We implemented programs with our Gaming channel | partners to adjust pricing in the channel and to price-position | current high-end desktop GPUs as we prepare for a new | architecture launch." <- https://www.yahoo.com/video/edited- | transcript-nvda-oq-earnin... | | Could this be a move in that direction? Will EVGA suddenly come | back once they sell out? Is this planned? Consipiracy? | KaoruAoiShiho wrote: | Basically NVIDIA can withstand the hit to margins by huge price | drops but AIBs cannot. | JohnBooty wrote: | Is this a nice way of saying they're winding down their business? | londons_explore wrote: | Sounds like a wind-down but still offering support for existing | products. | | It's an expensive thing to do, but is very noble! | | I guess the CEO will be taking the odd support call at 2am 10 | years from now... | kipchak wrote: | I have a lot of respect to EVGA for honoring GPU waitlists over | the last few years. | jamespullar wrote: | There was an official statement released by a EVGA employee on | their company forum https://forums.evga.com/Official-Message- | from-EVGA-Managemen... | | - EVGA will not carry the next generation graphics cards. | | - EVGA will continue to support the existing current generation | products. | | - EVGA will continue to provide the current generation products. | | "EVGA is committed to our customers and will continue to offer | sales and support on the current lineup. Also, EVGA would like to | say thank you to our great community for the many years of | support and enthusiasm for EVGA graphics cards." | Temporary_31337 wrote: | Some of you may not realise that VGA stands for Video Graphics | Adapter so bit silly for EVGA to stop selling video cards and | keeping the name as is. | shmerl wrote: | I hope Sapphire will stick with AMD and it's not some bad trend | going on. | bawana wrote: | The gold mine of crypto mining has dried up. NVIDIA needs to | squeeze their partners so they can maintain profits, as does AMD. | They want to be like APPLE, the only ones to sell their cards. | And EVGA had something no other board partner or NVIDIA had-great | customer support. | yuan43 wrote: | How much of this has to do with the overnight evaporation of the | GPU mining market due to the Ethereum merge? | TheNorthman wrote: | In the video, they say they informed nVidia of this in April of | 2022, so probably nothing. | yuan43 wrote: | Beacon chain launched in late 2020. The writing was on the | wall by early 2022. | jasonlotito wrote: | This was my first thought. They were prepared to do this, and | once that market has dried up, they are ditching people and | trying to lay blame elsewhere, and it seems to be working. | ru552 wrote: | Announcing you aren't making the next gen product is not | ditching people. They specifically state that they will | continue to sell and service current gen gear. | moomoo11 wrote: | I got a 3080 thanks to their waitlist program. This sucks to hear | and hopefully they get back into the game in the future. Great | support as well. | | Which brand is as good as EVGA now that they're out? | goldcd wrote: | The nVidia/Board-partners relationship seemed to go completely | sideways around the launch of the 3xxx series. If you remember | back to the launch, they just hurled chips at them with late | notice (so some glitchy 3rd party boards shipped) and pricing | they couldn't compete with nVidia's own boards on. | | No idea when crypto took off and supply was constrained, who was | taking the profits - but I'd guess nVidia. Now the partners are | left holding huge numbers of boards as the prices crash. My guess | is to get allocation from nVidia they had to commit to volume and | price, but retailers can just return un-sold stock as sale or | return (or just demand to pay less, as they drop prices) | | I can see why if you survived that, you might just want to step | aside from the market - as next time it might take you down. | Especially if you're EVGA and prided yourself on premium | products/support - and smell a race-to-the-bottom coming. | | As majority of what you pay goes on the GPU itself (memory is at | least a commodity) - there's probably not a lot of meat left for | the partner that's taking the risks. | | Does make you wonder what quality's going to be like on 4xxx. | jacooper wrote: | I think this announcement can be summarized as this from the | CEO/Owner's perspective(especially after watching GNs video) | | - why am I dealing with this crap? Its taking from my time that I | could've spent on my family! | | - And we aren't making much profit at all! | | - I don't know people that make products and manage the company | like me | | - Life is about people, and I wouldn't betray anyone, so I will | keep paying the people that kept my company running | | - AMD and Intel probably do the same crap, I don't want to do it | again. | | - PSUs are doing fine | frognumber wrote: | No, I think the problem is that AMD and Intel make | uncompetitive, unstable products. I think EVGA would jump ship | if their products worked. | whichdan wrote: | I know they don't have plans to work with AMD but I'd consider | switching to AMD for my next card if EVGA was manufacturing it. | They fixed an old card of mine way out of warranty so I have some | brand loyalty here. | ls612 wrote: | I got a FTW 3080ti for my new PC a few months ago so I am very | sad to see them exit the market. I worry about my current card's | warranty though, will they still have 3080tis in storage in 2-3 | years if I get unlucky and my card dies... | TT-392 wrote: | They said they are planning to keep some stock for those | purposes | symlinkk wrote: | I never understood what value these third parties (EVGA, MSI, | etc) were providing over just getting the card straight from | NVIDIA / AMD. | keepquestioning wrote: | This must be one of the biggest dummy spits in the history of | computer hardware! | MangoCoffee wrote: | high sales != profit | | even if EVGA GPU sales is high, the company can lose money. | | EVGA probably make more money on their PSU consider the cost is | low and the markup can be high | jdprgm wrote: | I've never really understood why there are all these 3rd party | variants of GPU's in the first place and not just all from | Nvidia. | ThrowawayTestr wrote: | Same reason fast food places franchise instead of running every | store: all the benefits with none of the risk. | skellyclock wrote: | I watched the video. Seems like nvidia's CEO wants to go the | apple route and sell everything themselves. | | I do wonder about EVGA's decision. Why call gamersnexus in for an | interview? It seems to me this is part of a strategy to get intel | and AMD tripping over their dicks to get EVGA working on their | GPUs - and get one/both of them to agree to conditions nvidia | wouldn't. | | I think its a smart business move if nvidia has laid their cards | on the table so clearly. Reminds me of how valve went all-in on | linux development when microsoft threatened their whole business | with windows 10. | unicornmama wrote: | As a consumer I would prefer it. If all they did was narrow | selection it would be a win. An online search for 3080 RTX | yields more brand flavors than a toothpaste aisle. Except | consumers can understand toothpaste flavors. No idea why we | need dozens of otherwise indistinguishable video card | variations. | addaon wrote: | > Except consumers can understand toothpaste flavors. | | Can we? Here's the currently available US flavors / varieties | of ONE brand, Colgate: Advanced White | Charcoal Toothpaste Advanced White Toothpaste | Anti-Tartar + Whitening Toothpaste Cavity Protection | Toothpaste Charcoal Natural Extracts Charcoal | Toothpaste Colgate Baby Toothpaste 0-2 years | Colgate Kids Magic Toothpaste 6-9 years Colgate Kids | Toothpaste 3-5 years Cool Stripe Toothpaste | Deep Clean With Baking Soda Toothpaste Elixir Cool | Detox Toothpaste Elixir Gum Booster Toothpaste | Elixir White Restore Toothpaste Gum Invigorate Detox | Toothpaste Gum Invigorate Toothpaste Max | Fresh Cooling Crystals Toothpaste Max White & Protect | Whitening Toothpaste Max White Charcoal Whitening | Toothpaste Max White Crystals Whitening Toothpaste | Max White Expert Anti-Stain Whitening Toothpaste Max | White Expert Complete Whitening Toothpaste Max White | Expert Original Whitening Toothpaste Max White Expert | Shine Glossy Mint Whitening Toothpaste Max White | Extra Care Enamel Protect Whitening Toothpaste Max | White Extra Care Sensitive Protect Whitening Toothpaste | Max White Luminous Whitening Toothpaste Max White One | Whitening Toothpaste Max White Optic Whitening | Toothpaste Max White Sparkle Diamonds Whitening | Toothpaste Max White Ultimate Catalyst Whitening | Toothpaste Max White Ultimate Renewal Whitening | Toothpaste Max White Ultra Active Foam Toothpaste | Max White Ultra Freshness Pearls Toothpaste Maximum | Cavity Protection 3+ Kids' Toothpaste Maximum Cavity | Protection Fresh Mint Toothpaste Maximum Cavity | Protection Toothpaste Nature IQ Enamel Repair | Toothpaste PerioGard Gum Protection + Sensitive | Toothpaste PerioGard Gum Protection Toothpaste | Sensitive Instant Relief Enamel Repair Sensitive | Instant Relief Enamel Repair Toothpaste Sensitive | Instant Relief Multiprotection Sensitive Instant | Relief Repair & Prevent Sensitive Instant Relief | Whitening Sensitive Sensifoam Multi Protection | Toothpaste Sensitive With Sensifoam Toothpaste | Total Active Fresh Toothpaste Total Advanced Clean | Gel Toothpaste Total Advanced Deep Clean Toothpaste | Total Advanced Enamel Health Toothpaste Total | Advanced Gum Care Total Advanced Pure Breath | Toothpaste Total Advanced Sensitive Care | Total Original Toothpaste Total Plaque Protection | Toothpaste Total Visible Proof Toothpaste | Total Whitening Toothpaste Triple Action Original | Mint Toothpaste | | I'm an adult male. My dentist has not informed me of any | particular concerns. I wouldn't mind my teeth being a bit | whiter. Which of these am I supposed to buy? Or am I supposed | to buy a product from one of the other brands of the same | manufacturer... Elmex, Meridol, several others, each of which | has their own outrageously long lineups. Or look at a | different manufacturer? | antisthenes wrote: | You're obviously supposed to conduct a double-blind | longitudinal study over the course of many years, with at | least 30 participants in each group, for every single sub- | brand you listed. | | Also, make sure there's no conflict of interest at any | point in the studies. | dmoy wrote: | > My dentist has not informed me of any particular concerns | | So my dentist did actually explain stuff to me, and | generally you want something less abrasive. | | Brush more frequently (every meal), but not for long, and | using a very soft brush, with the primary goal of raising | ph above acidic levels, and increasing gum blood flow. | | CTx4, Sensodyne pronamel, something like that. | addaon wrote: | So if the main distinction I'm looking for is | abrasiveness... does that mean that the key | differentiator is completely undocumented to customers? | throwaway821909 wrote: | Professional cleaning at home! * by removing surface stains | | Restore tooth enamel! * contains flouride which promotes | remineralisation | | Appear universally on toothpaste ads in the UK | systemvoltage wrote: | Toothpaste was a bad example, OP's original point is still | good IMO. Sometimes analogies fail, that doesn't mean that | the main point isn't valid anymore. | | There is a dizzying mix of GPU brands and offerings out | there. Some have better cooling than others. It is a giant | mixed bag just like the toothpaste example. | stusmall wrote: | It's made funnier by the fact that I've never had a dentist | who's cared. I asked a couple and each time got the line | that the physical act of brushing matters much more than | the type of toothpaste. I vaguely remember one saying "as | long as it has fluoride" | | I think every toothpaste ad says "4 out of 5 dentists | recommend" their brand because 4 out of 5 dentists says | "Yeah sure. Okay, use that one. It doesn't matter. Just | brush and floss regularly and methodically" | roughly wrote: | One of my professors described Toothbrush buying as the | absolute most pathological case for the Paradox of Choice: | dozens of ostensibly differentiated products, all in | basically the same price range, all basically affordable, | with no real way as a consumer to discern their efficacy or | quality. You'll use the product for the next 6 months to a | year, and if you pick the wrong one, your breath will | stink, your teeth will fall out, and you'll need expensive | surgery. | sph wrote: | If your teeth fall out after 6 months of bad toothpaste, | perhaps you should stop eating sugar and drinking battery | acid :) | sebazzz wrote: | Customers also understand fan speed and cooling, which cards | can compete on. Less noise, or more overclocking ability. | Different additional software which may or may not have any | value for you. | UberFly wrote: | ONE source for all Nvidia GPUs is preferable? No thanks. | hellotomyrars wrote: | Hell, if only because the reference cards use those shitty | tiny loud blower fans, at least the ones in my price range. | | I DGAF about the leds and bullshit but I want quiet fans. | lostmsu wrote: | That would work if their reference 3090s were not notoriously | hitting 110C on the memory junction with any significant memory | load, spinning fans to the volume of Concorde flying cruise | speed. Other manufacturers actually had that problem covered. | moffkalast wrote: | I do not understand how Nvidia thinks putting ONE tiny fan on | something that draws 200 watts is a sane decision. Back in | the day they were even using centrifugal fans just to add a | few extra decibels. | lostmsu wrote: | I wish they were that good! The card is actually 350W. I | run mine with power limit 250W. Fortunately the slowdown of | minGPT training is only ~3% with this setup. | xxs wrote: | >Fortunately the slowdown of minGPT training is only ~3% | with this setup. | | The cards are run at a very unfavorable part of | Freq/Voltage curve. Increasing freq. (performance) | effectively scales the power in a cubic manner. | matthewfcarlson wrote: | I do feel like Nvidia is the only one with the right mix of | market muscle, knowhow, and patents/licenses to pull of an ARM | based competitor to Apple's products. AMD is doing some great | things but can you imagine an M1 level product that sips power | like a champ but has the graphical muscle of a proper 3070? The | M1 Ultra is decent, but just doesn't compare to a proper | dedicated GPU (on blender benchmark, the desktop M1 ultra seems | to perform slightly below a laptop 3050). | moffkalast wrote: | With all that, and they still can't make a cooling setup for | their cards worth a damn. | | I'm still waiting for a Noctua GPU partnership. | AshamedCaptain wrote: | nvidia has already released the best arm chips they could | (tegra) years ago. They all were so crappy they were part of | the reason I never believed apple would go arm. | orliesaurus wrote: | I wonder if this has anything to do with Intel ARC release, what | if EVGA and Intel have a secret upcoming deal?! | 7speter wrote: | The ceo is on record pretty much saying AMD and Intel could go | to hell too | KaoruAoiShiho wrote: | They said at length they weren't doing GPUs from Intel or AMD. | orliesaurus wrote: | On their forums people don't seem so sure: | https://forums.evga.com/Will-evga-be-a-card-partner-for- | new-... | ribosometronome wrote: | Having watched most of the GamersNexus video, my takeaways were: | | - Will maintain some stock for RMAs | | - Made pre-production boards for 4xxx, will not manufacture | | - 3080 and above are not profitable for EVGA | | - NVIDIA is not transparent about pricing with board | manufacturers, they find out MRSP same time we do | | - NVIDIA limits MSRP heavily on cards so they can't do things to | sell more profitable higher end cards | | - It sounds like (this is my takeaway from GN's description, not | their words) EVGA's CEO is tired of dealing with NVIDIA, wants to | refocus on family, and there isn't a clear person to replace him | and hesitant to sell to people who would mistreat employees/cut | corners/damage brand. | | - Will continue selling power supplies | | - No plan to work with AMD or Intel making boards, CEO sounded | dismissive toward it | TheRealPomax wrote: | If their CEO wants to refocus on their family, there's a super | easy way to do that: you step down, either to a position that | lets you spend more time with your family, or by just leaving | the company. | | A CEO doesn't run the company, the board does. If the CEO wants | to spend more time with their family, that's their call to | make, but then the board _will_ replace you because you are no | longer the best person for the job. | Beltalowda wrote: | It's privately owned and don't seem to have a board of | directors, and the owner(s) can do whatever they want. | 0x457 wrote: | It's a privately owned Stock Corporation registered in | California. California requires at least 3 directors unless | there are less than 3 shareholders. | [deleted] | thayne wrote: | From what I understand, MSRP is the _suggested_ retail price. | Is EVGA contractually obligated to list at that price? And if | so, how does that not violate antitrust laws? | henryfjordan wrote: | In the US, antitrust doctrine is largely based around | preventing dominant market players from causing direct harm | to the consumer and does not care much about health of the | markets. It is hard to argue that NVIDIA saying "use this | price that you think is too low" to EVGA would constitute an | antitrust violation when that means lower prices for | consumers. | thayne wrote: | Well, EVGA isn't just reselling Nvidia's product. They are | building a new product (a vidio card) that uses Nvidia's | product (the GPU itself). So by setting a price ceiling, | they prevent card makers for making higher end cards with | more features and/or higher quality. And I would argue that | preventing the existence of a product that consumers might | want hurts some consumers at least. | indymike wrote: | EVGA is not obligated to allow the retailer to sell using | EVGA's trademark, or give access to reseller pricing if the | retailer does not follow their terms and conditions on | advertised price. The retailer actually _can_ sell at lower | prices, so long as it is not advertised. This is why you see | weird "log in to see price" online or "call for pricing" in | print. | secabeen wrote: | While trademarks and pricing is an element, the main lever | the manufacturer has is mainly just future chip supplies. | If you get one thousand 3080 chips from NVIDIA and make | them into video cards that you sell well above the price | NVIDIA wants, they will simply just not renew your contract | when it expires. No chips, no cards. | ramesh31 wrote: | >It sounds like (this is my takeaway from GN's description, not | their words) EVGA's CEO is tired of dealing with NVIDIA, wants | to refocus on family, and there isn't a clear person to replace | him and hesitant to sell to people who would mistreat | employees/cut corners/damage brand. | | So they're voluntarily choosing to go out of business..? | | How does that work? | throwaway5959 wrote: | They're not publicly traded. That's how. They can do whatever | they want within the letter of the law and aren't beholden to | shareholders. | ribosometronome wrote: | From other comments, ditching 78% of their revenue but not | going out of business. They still make power supplies. I | think the CEO sees it as exiting a unpredictable market where | they have little control over what they sell. | [deleted] | 7speter wrote: | They also make top of the line priced motherboards, | seemingly for enthusiasts. | AlexandrB wrote: | > - NVIDIA limits MSRP heavily on cards so they can't do things | to sell more profitable higher end cards | | It's so weird to put a ceiling on card prices. Maybe this was a | measure due to the crypto-induced GPU demand? | foolfoolz wrote: | not weird at all. this is a huge reason for the rpi's success | | and look at the last 2 years of nvidia gpus. you mentally | associate $1,000+ with any gpu. even 5+ year old models. they | want to put an end to that, bad for the brand | acomjean wrote: | its happening in cars right now. The Manufacturers aren't too | happy that some dealerships gouge the customers. Its bad for | the brand, though profitable short-term | sn0wf1re wrote: | Car dealerships don't do significant product modifications | like GPU integrators. Unless you consider an undercoat or | bedliner to be significant modifications. | izacus wrote: | Most GPU integrators just resell reference boards with | RGB leds. | mbreese wrote: | Because they can't add anything else... (but I don't know | what else they'd want to add). | saltminer wrote: | These days, AIBs really don't do all that much. In the | past you had "enthusiast" cards with more RAM, dual GPUs | on a single card, etc. but Nvidia cracked down hard on | that stuff with (IIRC) the 10-series, which is also when | they introduced the FE line. | | Now, the AIBs differentiate themselves mostly on coolers, | aesthetics (cooler design, RGB, PCB colors, etc.), and | power delivery (though the latter is much less common). | qzw wrote: | I'm sure NVIDIA is a serious pain in the ass to deal with | (Linus_middle_finger.gif), but perhaps one of the unspoken | reasons is that, as suggested by the rumor mill, there's a | serious oversupply problem with next gen GPUs. NVIDIA and AMD | placed orders with the foundries based on the ridiculous demand | levels they were seeing in the last couple of years, but now | demand has cooled off from both crypto (Ethereum merge) and | gamers (waiting for new gen), so there's still plenty of | current gen stock sitting around. Supposedly they tried to | cancel some of the volume with the foundries, but were not | allowed to. So maybe EVGA is seeing the writing on the wall and | getting out ahead of the game. I'm sure putting up with all of | NVIDIA's crap is barely worth it even when making a decent | profit. But it's definitely not worth it to EVGA if their cards | will just to end up languishing in the bargain bin along with | everyone else's. | pas wrote: | can't they "easily" retool for "AI cards"? | wmf wrote: | I don't think AIBs like EVGA are allowed to make server | cards and the demand for those is not unlimited. | 0x457 wrote: | It's not like they are not allowed, it's that no one will | sell them actual chips to make them. | wmf wrote: | There are server cards that use GA102, GA104, etc. which | EVGA has a glut of. | mattigames wrote: | Who would have imagined that adjusting your production rates | over the most volatile and unstable asset AKA Cryptocoins | would be a bad idea. | KptMarchewa wrote: | And that's the second time they've done this, after 2018 | crypto crash. | marricks wrote: | That lines up with the impression I got. They lose money | CURRENTLY on the high end cards, it sure wasn't going to get | any better. | | Might as well get out while the getting is good. | wmf wrote: | Yeah, this is a case where money is inevitably going to be | lost and everyone is saying "not it". It's not clear that | there's any "fair" way to allocate the losses that will | result from massive GPU oversupply. | renewiltord wrote: | Summary strongly appreciated. Thank you very much. | VikingCoder wrote: | In case the CEO is reading this - | | Turn it into a employee-owned company! | thfuran wrote: | I don't think that's actually easy to do without causing all | current employees to incur significant taxes. | pessimizer wrote: | It's also difficult to win the lottery without incurring | significant taxes. | babypuncher wrote: | The difference is that lottery winnings are liquid, you | can just pay your tax burden out of the winnings. | Arainach wrote: | Not sure why I'm unable to respond to iepathos' reply to | this comment, but: | | >The employees would not be taxed just for receiving the | stock/ownership, only once they sold it and made it | liquid. | | This is incorrect; the initial grant is income and | anything after that is capital gains. This is also how | RSUs work. | macintux wrote: | If you click/tap on the relative timestamp next to the | comment, you'll be taken to a dedicated page where you | can reply. Same way I replied to yours. | steveklabnik wrote: | Hacker news does not display the reply button for a bit | after someone replies to you as a means of trying to | blunt quick back-and-forth discussion. | | My sibling commentor has the workaround. | iepathos wrote: | Similarly, taxes are applied to capital gains when stock | is sold, not when it is received or bought. The employees | would not be taxed just for receiving the | stock/ownership, only once they sold it and made it | liquid. | [deleted] | double_nan wrote: | Taxes are due at vesting. | davidlumley wrote: | To be clear: taxes are due when you _receive_ the shares. | For options, that 's when you execute/purchase your | options _not_ when they vest. | | edit: (in the US at least) | girvo wrote: | No, you can absolutely be taxed just for receiving the | stock/ownership. | ideamotor wrote: | If it's not worth much and it's spread across many | employees, we aren't talking about much. | [deleted] | googlryas wrote: | You're taxed for the value of the stock when you receive | it, and you are taxed on capital gains when you sell it, | if you're selling it for more than you received it. | ska wrote: | In that case by definition you have the cash to pay the | taxes. | Tuna-Fish wrote: | No, you don't. The issue is liquidity. If I gift you | something that is of substantial value, but cannot be | easily sold or used as a security, it can really fuck you | over. There are jurisdictions that allow deferring the | tax liability in such cases, but the USA doesn't do that. | xboxnolifes wrote: | Lottery winnings are liquid. | Tuna-Fish wrote: | Ah sorry, I misunderstood the post I was replying to. I | was actually agreeing to it: Lottery winnings are | different from major gifts of illiquid assets, because | you can always just pay the taxes from the winnings. In | any case, you become liable for the tax immediately after | receiving the gift/winning. If you cannot do that without | selling the asset, and the asset is impossible to sell in | the short term, and you cannot take a loan against the | asset, your best option can be to refuse the gift. | | And yes, this is a little bit insane. | ska wrote: | I should have been clearer, but we were pointing out the | same difference. | [deleted] | kennend3 wrote: | Depends on your tax laws. Here (Canada) lottery winnings | are tax-free ;) | | https://www.canada.ca/en/revenue- | agency/services/tax/individ... | Havoc wrote: | Throw enough lawyers and structuring at it and you can | definitely make it work. Not make the tax go away | permanently...but phase it over time & ensure they get | dividends along with it to cover bill etc. | rch wrote: | Exactly. I've had enough theoretical conversations about | this to know there are organizations who would be happy | to help assess any particular situation. | | Different industry, but it might be worth looking into | how New Belgium went employee owned, with apparently | equitable results: | | https://www.forbes.com/sites/christophermarquis/2020/05/0 | 1/e... | VikingCoder wrote: | I know nothing... | | ...but give the current employees voting rights without | equity, proportional to their seniority... (Or just 1 vote | each.) | | And then start rolling out equity, maybe, depending. | vineyardmike wrote: | I've heard of companies doing something similar, but | instead it's a special class of stock (and the original one | gets phased out through buybacks etc). This new class | basically has a one time dividend that covers a chunk of | taxes. | | Not sure in EVGAs case what laws govern their business and | where employees are and what existing structure is... but | where there's a will, there's a lawyer to make a way. | moffkalast wrote: | Taxes? You mean the thing poor people pay? /s | spoils19 wrote: | All companies are employee owned. Vote with your feet. | mceachen wrote: | > All companies are employee owned | | False. Only a few are: | https://en.wikipedia.org/wiki/List_of_employee- | owned_compani... | notafraudster wrote: | The person you're responding to is not speaking | literally; they're using what's called a metaphor to make | a point that employees of any company exert walking | power. The point may or may not be useful, but you have | to finish reading the post before trying to reply with a | gotcha correction. | gnarbarian wrote: | OK, but they will still need a CEO. | black_puppydog wrote: | Yes but the CEO's role would be very different. | yieldcrv wrote: | if anyone needs any inspiration, in Germany the company's | employee labor union has a board seat or two, by law (for | share based companies above a certain size). | | I just never see anything remotely close to that in the | US discussions, by the people most interested in employee | activism or union formation. I get the impression people | don't even know its something to they could be putting | energy towards. | | first English google result I could find on the concept | | https://www.worker-participation.eu/National-Industrial- | Rela... | brnaftr361 wrote: | At every opportunity I drop Mondragon corporation. They | have a long and impressive history, BBC had a documentary | on it, which despite being filmed in the '80s, and | worthless to them is being withdrawn from Youtube due to | IP. Very interesting if you can find it, but most of | anything I've seen written about the topic is. | | Actually: | | The Mondragon Experiment: | | https://vimeo.com/161252994 | bhhaskin wrote: | How so? | makeworld wrote: | Not if they form a co-op! | halotrope wrote: | Thank you. One addition: | | - Video cards are 78% of revenue for EVGA. | liquidise wrote: | I think this was 78% of gross revenue. As OP stated, the GN | video makes it clear that the margin on this was, in many | cases, negative. | halotrope wrote: | Thank you for the clarification! | selimnairb wrote: | Is pulling out of video cards now related to Etherium | switching to POS? As in, downward pricing pressure for GPUs | means they'll never see positive margins in the foreseeable | future? That combined with NVIDIA being hard to deal with | makes it not worth it? | IncRnd wrote: | Not in the slightest. Even if there were no crypto | mining, videos cards would all still get purchased. | mbreese wrote: | Maybe... depends on how many they make. If there is an | oversupply, margins will still suffer. | geraldwhen wrote: | Prices are in free fall and cards sit. 3090 ti is down to | $1000 new. At the height of mining, a 3090 went for | $3400. | [deleted] | jacooper wrote: | But PSUs make 300% more profit. | biggc wrote: | Maybe so, but I wonder how much of their PSU sales come | from the excellent reputation of their GPUs. | kemotep wrote: | When I bought my power supply several years ago, I went | with the highest rated one from johnnyguru at the time | which was an EVGA one. It is only one anecdote but at the | time at least, the G3 EVGA power supply came highly | recommended from johnnyguru with comprehensive tests | completed. | SSLy wrote: | G2 was the only ever recommended, G3 had issues with some | protection circuits. | kemotep wrote: | I do not remember that and this is the first I have heard | of that issue. My G3 has had zero issues in 5 years of | operation. Do you happen to have a link to that? | | Seeing as johnnyguru is not available as far as I can | tell this is the only proof I have: https://www.reddit.co | m/r/buildapc/comments/5kl4v0/jonny_guru... | mastazi wrote: | The Internet Archive is your friend: https://web.archive. | org/web/20200702165629/http://www.jonnyg... | | It had a Total score of 9.8 out of 10 | magicalhippo wrote: | IIRC the EVGA G3 failed the ATX requirement of holding | voltage after mains goes down, dropping way too quickly. | It was the only one of several that they tested in a | group review. Not sure how much storage vendors relies on | those milliseconds, but I decided to get something else. | kemotep wrote: | I wish the site was still up because I swear the EVGA | SuperNova G3 was the highest rated power supply | johnnyguru ever reviewed. Their review from my memory | never covered that. I may have that all wrong seems | multiple people remember the issue. | fooey wrote: | What a bummer. My plan for this fall was to go all in on a new | high-end machine with all EVGA parts once the 4090 and 13900 are | available | | Now I'll have to spend a ton of time trying to figure out what | other brands to deal with instead. Makes me think I'll be better | off with a pre-built instead of buying components this cycle | ask_b123 wrote: | I'm in the same situation; I had withheld from purchasing a GPU | during the pandemic and had decided to buy an EVGA 4000 GPU | when they came out, because I've only heard good things from | them. | | Was going to be my 1st cycle in which I'd build it too. | babypuncher wrote: | You will still be able to buy EVGA motherboards and PSUs, they | aren't quitting the PC component space altogether. | | I think ASUS is probably the next best option if you still want | to stick with Nvidia. | mperham wrote: | Anyone want to provide a little context? | terafo wrote: | Does it have anything to do with huge stockpiles of Ampere GPUs | that were stuck with AIBs after prices crash and right before | Lovelace launch? | Drew_ wrote: | Likely. According to GamersNexus, EVGA is currently losing | hundreds of dollars on high end 3000 series GPUs right now. | babypuncher wrote: | Yes. Exactly the same thing actually happened in 2018 with the | launch of Ampere, right after the previous crypto bubble | collapse. | | I guess EVGA saw that Nvidia was making no effort to change how | they handle this situation and decided to quit rather than deal | with it again. | SkyMarshal wrote: | The title is slightly wrong. The actual announcement says EVGA | will not produce _any_ next-gen video cards, not just Nvidia's. | Implying they won't produce AMD or Intel ones either. | rrss wrote: | has EVGA ever sold AMD or Intel GPUs? | | AFAIK they haven't. | SketchySeaBeast wrote: | Yeah, I'm fairly certain they were 100% NVidia. | TT-392 wrote: | I am watching the GN video right now. And, while talking to | him, they mentioned to him that they aren't planning on | producing intel or amd cards | [deleted] | chiph wrote: | Seems extreme, but if you aren't making a profit, or enough | profit to fund future operations, and there isn't any sign of | that changing in the future - then yes you should close that part | of the business. | | Which is certainly rough on the employees. But the perplexing | part of the announcement is that they aren't going to be entering | other segments of the PC industry. Perhaps margins on | motherboards aren't healthy enough? High-end designer cases could | make money but I suspect the volume isn't there. | thfuran wrote: | Don't they already make motherboards? | aprdm wrote: | What is evga? Seems like a forum ? | barkingcat wrote: | favorited wrote: | A well-known graphics card manufacturer since the late 90s, | with a strong presence in the US market. | aprdm wrote: | So they manufacture gpus ? | favorited wrote: | tl;dr - they turn Nvidia's product (the GPU, memory | configuration, and chip design) into the thing that | consumers buy (the actual graphics card you slot into your | PC). | | They're what's called an AIB (stands for Add In Board). | They buy the actual GPU chips from Nvidia (or AMD, for | other companies) and manufacture their own graphics cards. | | For some cards, an AIB might design their own PCB, or they | might license the "reference" design from Nvidia. They'll | also engineer their own cooling solution. | | Often, an AIB will offer several different variants based | on the same GPU. For example, EVGA offers a few different | models of Nvidia's 3080 GPU - mainly their XC3 and FTW3 | models. The FTW version is a little more expensive, but has | a larger heatsink, better power delivery, etc. The XC | version will probably run hotter and louder, but can fit in | smaller cases. They're both "RTX 3080"s, but EVGA has built | 2 distinct products (actually way more than 2, in real | life) from the same Nvidia GPU. | 015a wrote: | This is, by far, the most confusing thing to happen in the | industry in quite a while. | | Per the video: Nvidia represents 80% of EVGA's revenue. EVGA | isn't planning to expand their product lines. They're | "financially sound", staying in business, and not planning to | sell the company. EVGA's view is that Nvidia has been | disrespectful as a board partner, making it "difficult if not | impossible" to be profitable. | | This is just incomprehensible through any lens except that most | of EVGA's statements are lies or half-lies and they're not | actually financially sound. | | They're a company that has tried, several times, to expand into | other market segments; motherboard & power supplies being the two | biggest ones. These never took off quite like graphics cards, but | a big reason feels like they never invested enough into those | areas. | | Really sounds like, hard financial straits, not enough R&D, and | an aging CEO who just wants to retire. I wonder if they ever | reached out to a company like Corsair as an acquisition? | metadaemon wrote: | Checking out EVGA's Glassdoor page, looks like employee | satisfaction is abysmal with little approval (23%) for the CEO. | bee_rider wrote: | Is the percentage of revenue from a given source really a | relevant metric? Hypothetically if 80% of their revenue comes | from selling GPUs, but the GPUs aren't profitable, then they | are just doing free work for NVIDIA. | ThrowawayTestr wrote: | >This is just incomprehensible through any lens | | What about the lens of "Nvidia only allows us to sell at a 1% | margin"? Revenue means nothing if you're not making profit. | lvl102 wrote: | Did it ever make sense to have partner cards? I never understood | the business model. You effectively let go of substantial control | over product. Understand EVGA had good/great reputation but this | might be another indication that Nvidia is preparing for the | coming down swing as crypto mining comes to a halt. That said, | Nvidia still has a monopoly. | dtx1 wrote: | Yes, depending on the class of GPU | | * at the lower end, partner cards can support special form | factors and lower power variations. | | * at the midrange, partner cards can, like motherboards do | aswell, design better power delivery and cooling solutions to | get more out of a specific chip than reference designs. | | * at the high end it's all about different cooling solutions | and better power delivery to squeak every last inch of | performance out of these chips. | | Adding to that, don't underestimate how much industry knowledge | is there at the partners. They often know better how to make a | board for a GPU than Nvidia and AMD themselves. There are lots | of optimizations that require years of knowledge and experience | to design. | verall wrote: | Midrange cards are low margin and are redesigned to be | cheaper than the reference, not to have better power | delivery. It's more like outsourcing because a Taiwanese OEM | is well positioned to have an army of labor design and | manufacture boards for cheaper than Nvidia or AMD can. | | > They often know better how to make a board for a GPU than | Nvidia and AMD themselves. | | Maybe a long time ago, but not for recent generations. AFAICT | almost all 3rd party AMD cards sold are reference design. | soylentcola wrote: | Damn. When I saw the headline and saw it was a Youtube link, I | could think of only one person I'd expect to explain this | properly. Was not disappointed (at least in that regard). | renewiltord wrote: | I thought they were principally a GPU company and Chinese. Wrong | for 2/2. They're Californian and apparently not going to be a GPU | company at all. What a fascinating discovery! | favorited wrote: | I believe their founder was born in China, but the company was | definitely established in California. | hedora wrote: | I'm surprised they're not pivoting to AMD cards. I'd have guessed | they were a top tier AMD card manufacturer, based on their brand, | and the fact that I have some of their old NVIDIA cards laying | around. | protomyth wrote: | Intel would seem to be the bigger opportunity since Intel is | trying to get established and has a lot of money. | steele wrote: | EVGA will sell you the new power supply and AIO cooler you'll | definitely need for the 4090 to reach it's advertised clock | speeds. | ThrowawayTestr wrote: | This is crazy, but I don't blame them. I've heard that Nvidia | really takes advantage of its partners. | bearjaws wrote: | Still rocking my EVGA 1080ti Hybrid SC2 from 4 years ago and its | rock solid, not a single issue. | | Even mined with it during the winter and obviously lots of gaming | over covid... | | Sad I won't be able to get a 4080 hybrid (so much quieter with | the AIO). | BuckRogers wrote: | This is a big blow for Nvidia. I currently own a Founders Edition | card, but all of my other NV cards were Evga. For me, I'd | exclusively buy Evga cards, the only reason I don't is because | 2-slot cards are hard to come by from 3rd party vendors. Evga is | the first NV brand I go to. It was my first card after I finally | moved from 3dfx. A Geforce 2 MX. I used the step-up program many | times over the years. They honored their RMAs, with advance RMA. | | If I'm NV, I'd give Evga privileged status over other vendors | (more profits). They've done a lot for Nvidia. | | The other brand I could see taking their place is Corsair, but no | one is going to take a bad deal with Nvidia. This may be the | beginning of the end of 3rd party cards. Just buy them all | direct, like CPUs. | [deleted] | thayne wrote: | There's a picture of Linus Torvalds thay seems appropriate here. ___________________________________________________________________ (page generated 2022-09-16 23:00 UTC)