[HN Gopher] Build your fanbase using the K-pop method
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Build your fanbase using the K-pop method
Author : cjbest
Score : 40 points
Date : 2022-10-01 20:41 UTC (1 days ago)
(HTM) web link (lulu.substack.com)
(TXT) w3m dump (lulu.substack.com)
| nicbou wrote:
| If you ignore the whole K-Pop thing, this is a good article with
| good advice.
| carabiner wrote:
| Real reason for K-pop success: hire the best Swedish pop
| songwriters in the world and give them carte blanche to create
| any crazy songs they want. Same with Korean car companies and
| hiring the best German and Italian designers. Start with money,
| import talent, then cut them loose.
| thaumasiotes wrote:
| You know, the best Swedish pop songwriters in the world could
| probably do a really good job on the musical accompaniment to a
| K-pop song, but they're likely to be among the worst possible
| people to _write the song_. Any three-year-old Korean kid would
| be a better choice.
| andrekandre wrote:
| wow, i never heard that!
|
| any interesting articles/videos about that?
| PuppyTailWags wrote:
| Question about not getting involved with politics in your fandom:
| how does this apply to pop stars like Lizzo, Lady Gaga, Lil Nas
| X, Nicki Minaj? They all have huge, highly fervent fandoms too.
| And they're pretty darn political all the time.
| mikrl wrote:
| I've liked Azealia Banks for ages even through her politically
| incorrect meltdowns and her music just keeps getting better.
|
| A zoomer I was at a party with recently said "yaaa she's good
| but like sooo controversial" in a hushed and nervous way like
| we were in high school and about to go smoke a cigarette.
| zmgsabst wrote:
| Question: are those fandoms larger or smaller than without the
| politics?
|
| I don't know that I've seen good numbers on that.
| ziml77 wrote:
| Is any of this much different from pop boy bands of the 00's? You
| make generic, catchy songs that are hard to resist. Then have a
| group of four or five attractive teens perform the song. And then
| Highlight each individual so people form a parasocial
| relationship with the band members. The fanaticism follows quite
| easily from there.
| Timpy wrote:
| As I was reading the article I was thinking the same thing.
| This is just the most recently evolved version, now including
| things like social media and online communities. It was still
| an interesting analysis to read. I wonder how the numbers
| compare for the biggest boybands of 2002, 2012, and 2022.
| kevin_thibedeau wrote:
| The key with East Asian group bands is a revolving lineup of
| members so you always have a fresh product to sell to each
| years target demographic.
| oarsinsync wrote:
| > But activism on unrelated issues, even important ones, puts up
| barriers for no good reason.
|
| It's interesting framing. Some might view this as pure to your
| values, some might view this as lacking in values, but it
| certainly got my attention. Reducing this quote down, the claim
| is "activism on unrelated important issues has no value [to your
| business]."
| thaumasiotes wrote:
| > Reducing this quote down, the claim is "activism on unrelated
| important issues has no value [to your business]."
|
| Negative value, not no value.
| badrabbit wrote:
| I hate corporations being activists so much. That's
| individuals' role, if you don't vote you don't get to be an
| activist. In reality this means corporations have loud voices
| and fat wallets drowning out the small guy's voice and
| effectively changing democracy to corporocracy. Maybe companies
| should run for office too then since they are now persons.
|
| But that quote I think is just saying to pick and choose your
| battles wisely.
|
| You can't blame half of america feeling alienated in their own
| country when bigcorpo uses their might in every avenue possible
| to oppose their views (conservatives), despite what you may
| think of them you still have to share a country with the people
| you disagree with. People shouldn't have to fight or have
| political discourse against companies, it should be individuals
| that debate, discuss and influence political outcomes in a
| democracy.
|
| Perhaps we are now in a neo-feudalist society?
| citizenkeen wrote:
| And yet the post also suggests members of the company should
| talk as individuals, not as the company. Which is... a tough
| row to hoe.
| 0cVlTeIATBs wrote:
| In k-pop we've seen even minor references to the Japanese
| emperor or Taiwan result in severe backlash. Mainland china
| also banned the genre for a year in response to THAAD. [0]
| https://www.scmp.com/lifestyle/entertainment/article/3008531...
| [1] https://www.scmp.com/news/china/policies-
| politics/article/19... [2] https://www.vox.com/latest-
| news/2017/3/3/14795636/china-sout...
| [deleted]
| badrabbit wrote:
| No doubt the post is correct but I wish "make good products and
| show them off" was there. Quality of product should in an ideal
| world be what attracte people who support a company. In tech at
| least, that seems to be why people support products, you hear
| about a myriad of products for any vertical but which one is good
| and cheap?
| mattigames wrote:
| You missed use the most mentally ill teenagers you can find to
| work 24/7 into creating tweets with your hashtag so it reaches
| top 10 worldwide or at least in a few countries, K-pop bands do
| that, a lot: https://melmagazine.com/en-us/story/the-stans-who-
| post-so-mu...
| baybal2 wrote:
| metadat wrote:
| https://web.archive.org/web/20221002215004/https://lulu.subs...
|
| https://archive.ph/dEKil
|
| (For those not wishing to be smacked in the face with a wet fish
| pop-over registration modal dialog upon scrolling down the page;
| fku substk)
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