[HN Gopher] Apple's ad business set to boom on the back of its o...
       ___________________________________________________________________
        
       Apple's ad business set to boom on the back of its own anti-
       tracking crackdown
        
       Author : elashri
       Score  : 581 points
       Date   : 2022-10-03 16:24 UTC (6 hours ago)
        
 (HTM) web link (adguard.com)
 (TXT) w3m dump (adguard.com)
        
       | drawingthesun wrote:
       | As a Mac and iPhone user I am annoyed as this means I'll have to
       | start migrating away from Apple over the next few years, paying
       | for premium product only for the os and native apps to start
       | getting adverts is atrocious and cannot be rewarded with my
       | continued support.
       | 
       | Edit: I just checked the stocks app on my MacBook M1 Max and
       | there are unrelated adverts alongside finance news items.
       | 
       | I am appalled and regretting my my m1 max (64gb ram, 4tb ssd)
       | purchase for the first time. Up till now its has been one my of
       | best tech purchases in my life. Not anymore.
       | 
       | This is a sign of pure greed. The most profitable company wants
       | even more profits and will damage its brand to do so.
        
         | bloggie wrote:
         | Yes this is exactly why I switched from Samsung to Apple after
         | they added ads to the Wallet app.
        
         | freeAgent wrote:
         | The problem is that there's now nowhere to go, unless you can
         | deal with using Linux as your daily driver desktop OS. I have
         | tried many times and have never succeeded, but if it gets bad
         | enough I may have to find a way eventually.
        
           | danielheath wrote:
           | It's definitely difficult at first - the loss of polish, and
           | the extra up-front setup to make it nice.
           | 
           | If you do try again, my advice is: Play to the strengths of
           | the new OS.
           | 
           | MacOS makes decisions for you (usually good ones), but you're
           | SOL if you don't like them. This culture affects native apps,
           | too.
           | 
           | For me, getting good results out of Linux has been a question
           | of putting in more up-front work to figure out what I
           | actually want the computer to do. The result is... very
           | comfy.
        
             | cheeze wrote:
             | The big problem for me is that there just... isn't a way to
             | do a lot of things on Linux without a looot of effort.
             | 
             | I use Linux as a daily, but I still have a windows computer
             | for all the things you can't do anywhere else. Random
             | executables that I (begrudgingly) need for work, life, etc.
             | 
             | It's definitely getting better, but it's still not quite
             | there. I still need my windows computer for various things
             | that have no alternative.
        
           | thaumaturgy wrote:
           | I have been daily-driving Plasma (KDE) for ... eesh, at least
           | 5 years now, maybe 7. I can't remember the last time I booted
           | a Windows or Mac OS (for my own use). Plasma just keeps
           | getting better too.
           | 
           | I use it as a generalist dev (so, interacting with lots of
           | different environments) as well as hobby & entertainment
           | (incl. photography).
           | 
           | The biggest pain point IMO is lack of a good email
           | application. They're all aggravating in different ways.
           | 
           | The initial getting-started process requires a bit of reading
           | to figure out hardware support and get a few things dialed
           | in. That's a little painful, but shouldn't be a deal-breaker
           | for dev types.
           | 
           | If you want to jump ship from the Windows/Mac dichotomy,
           | check out Plasma. Runs great on Debian. Debian's less "sexy"
           | than other distros, but it's a great solution for the "I just
           | wanna get my work done" crowd.
        
           | drawingthesun wrote:
           | I would rather go back to cheaper computers and phones and
           | deal with ads than pay for extremely premium products and get
           | ads.
           | 
           | I feel like an idiot buying a $7,000 aud computer to have the
           | native apps contain ads.
           | 
           | It's disgusting.
        
             | nomel wrote:
             | Is ad blocking on Apple products not possible? I naively
             | assume some hosts file changes could clean it up.
        
             | cma wrote:
             | The problem for Apple is people with $7000 to blow on a
             | ocmputer are worth way, way more to advertisers than people
             | that spend $500.
        
             | grapescheesee wrote:
             | For an addition $1,000 you can purchase a lifetime ad-free
             | option for this laptop. (Apple ID specific and
             | nontransferable).
             | 
             | Made in jest, but oddly nearing reality.
        
         | grecy wrote:
         | How do we go about blocking these ads?
         | 
         | Sounds like we'll need OS level uBO.
         | 
         | PS if you're serious, I'm interested in your m1
        
           | drawingthesun wrote:
           | What I mean by the next few years is instead of upgrading
           | eventually to the M3 Max version of my laptop I'll buy
           | something not Apple. If Apple continue down this path and
           | don't do a reversal on this move.
        
         | thr0wawayf00 wrote:
         | > This is a sign of pure greed. The most profitable company
         | wants even more profits and will damage its brand to do so.
         | 
         | This a feature of the system, not a bug. Companies have to keep
         | growing because analysts and the money people decide that's how
         | the system works.
        
       | DrBenCarson wrote:
       | To play devil's advocate...if you believe Apple really stands by
       | their privacy values, why wouldn't they start an ads business? If
       | they feel they can deliver ads and protect customer data, they
       | _should_ start an ad business. They owe it to shareholders and to
       | their customers.
       | 
       | If they don't do it, someone else will, and they ultimately don't
       | trust third parties with their customers' data (also being a
       | massive corporation, they don't like other companies generating
       | revenue off the backs of their customers).
       | 
       | If you believe Apple is genuine about their commitment to
       | privacy, this should be encouraging news. If you don't believe
       | that, then this does appear to be questionable at best (boxing
       | out third parties so they can profit off the data themselves)
        
         | amelius wrote:
         | > If they feel they can deliver ads and protect customer data,
         | they should start an ad business. They owe it to shareholders
         | and to their customers.
         | 
         | Collecting data about people is already an infringement of
         | privacy in itself.
         | 
         | It doesn't matter here if you keep that data out of the hands
         | of yet other people.
        
         | magic_hamster wrote:
         | Profiling the user based on their seemingly private usage of
         | the device is a breach of privacy. This is the big issue. It's
         | not okay to be all for privacy when it's other corporations'
         | tracking methods, but employ the same methods for yourself.
         | 
         | What Apple basically did was say "tracking users for ads is
         | great, and we realized we don't have to share this data with
         | other ad companies, so good for us."
         | 
         | Apple can collect device data for technical purposes, which is
         | borderline, but more acceptable.
        
         | xvector wrote:
         | Anticompetitive to deny others the ability to run ads on your
         | platform. Apple's gonna be hit big time with antitrust.
        
           | DrBenCarson wrote:
           | Yeah, that's not true.
           | 
           | Apple doesn't stop anyone from running ads. They stop
           | companies from collecting and aggregating data across
           | multiple apps without explicit user consent.
        
             | xvector wrote:
             | Yes, but it's almost certainly not legal for Apple to
             | aggregate across multiple apps while not allowing for other
             | advertisers to do the same.
        
             | m00x wrote:
             | Yet they do it themselves :)
             | 
             | It's a smart business decision. Basically "If you want to
             | have deep tracking on users using iPhones, you need to go
             | through us".
        
           | CharlesW wrote:
           | > _Anticompetitive to deny others the ability to run ads on
           | your platform._
           | 
           | Yeah, if that were true it'd be pretty bad. (It's not true.)
        
             | [deleted]
        
         | saiya-jin wrote:
        
           | DrBenCarson wrote:
           | How can a product be overpriced if more than 50% of the [US]
           | market buys and uses that product?
           | 
           | You might want to reconsider who's doing mental gymnastics
           | lol
           | 
           | source: https://9to5mac.com/2022/09/02/iphone-us-market-
           | share/
        
             | account-5 wrote:
             | Do they buy it outright of pay a fraction of the cost
             | upfront then overpay for it on expensive monthly contracts?
             | I very much doubt most of the 50% US market aren't tied
             | into 24 month contracts.
        
               | minhazm wrote:
               | Why does that matter? It's an interest free loan and they
               | eventually do pay for it. We don't criticize people for
               | buying cars with loans or even houses. When we purchased
               | my dads car we were going to buy it cash but we got a 6
               | yr loan at 0% interest so it was a no-brainer to do that.
               | Additionally most carriers now are offering incentives
               | when you're on their payment plans. If your argument is
               | that you should ditch your current carrier and use some
               | cheap MVNO service instead then that's something entirely
               | different.
        
               | pb7 wrote:
               | Does it matter? There is no such thing as "overpriced"
               | for products that fly off the shelves except only in
               | one's personal opinion.
        
             | novok wrote:
             | That is only a few markets, in one of the wealthiest
             | countries of the world. In the rest of the world android is
             | pretty much +%90 and iphones are luxury goods, like a
             | designer handbag or a porsche.
             | 
             | Apple is definitely the Porsche or Mercedes of computing.
        
               | DrBenCarson wrote:
               | Apple might be, but iOS is not.
               | 
               | I can assure you 50% of America doesn't have a Porsche or
               | Mercedes lol
               | 
               | iPhone is just that much better than its nearest
               | competitors.
        
               | pb7 wrote:
               | Neither of which are overpriced, they just target a
               | different segment of wealth with a different set of
               | features and build quality.
        
           | jdmdmdmdmd wrote:
           | I don't think it's gymnastics. The last part about being
           | "genuine" is a stretch, but the fundamental point they're
           | making is reasonable or at least worth discussing. It's
           | relevant to the discussions of gambling and the lottery, for
           | example. I don't appreciate Apple and their lock-in
           | (especially the "we're protecting you" marketing) but the
           | case for "the lesser evil" of advertising is worth
           | discussing. I actually want Apple to start pushing ads, not
           | because of the reason given by GP but because it will almost
           | definitely kill Apple. I think they know that and will go
           | only as far as they know they can without giving up their
           | brand which is ultimately their most valuable asset.
        
         | fullshark wrote:
         | I actually don't care that much about the privacy stuff, you
         | are insane if you don't think Apple tracks user metrics and
         | device data for at the very least business intelligence. I care
         | about the UX being worsened.
        
           | pbronez wrote:
           | They use some pretty sophisticated tech to do this in a way
           | that respects user privacy:
           | 
           | https://www.apple.com/privacy/docs/Differential_Privacy_Over.
           | ..
        
           | DrBenCarson wrote:
           | Oh 100% they collect and track user metrics, but I do think
           | they abide by the answer you give when any Apple device asks
           | you if you want to send metrics to the mothership at setup.
           | 
           | It's also a matter of how well the data is anonymized. Given
           | they've gone through the trouble of adding private email
           | proxy features, secure web proxy features, and lockdown mode,
           | I don't think it's lip service, but that's just my opinion.
        
       | bornfreddy wrote:
       | > Google's Manifest V3 -- Chrome's new extension-building
       | platform -- severely limits the functionality of ad blockers.
       | Though, ad blockers won't capitulate without a fight -- that is
       | as much as we can promise you. In a world's first, AdGuard has
       | recently published an ad-blocking extension built on Manifest 3.
       | 
       | That's... awful? Building an ad blocker on top of Mv3 is exactly
       | what Google is hoping for. If nobody built an ad blocker for it,
       | how much market share do you think Chrome would keep?
        
         | yladiz wrote:
         | Not as many people care about, or even really know of, ad
         | blockers as you might think.
        
         | smoldesu wrote:
         | That's funny, I remember people saying the same thing when
         | Safari limited support for browser extensions:
         | https://github.com/el1t/uBlock-Safari/issues/158
        
         | jdmdmdmdmd wrote:
         | >how much market share do you think Chrome would keep?
         | 
         | The entire share of users who don't use AdBlock. The other
         | users don't give them revenue anyway.
        
       | rebeccaskinner wrote:
       | I've seen this coming for a while, and I'm honestly not sure what
       | the next move to make is for those of us who have done as much as
       | we can to escape the hoards of advertisers. I have no particular
       | love for iOS, but I switched to an iPhone years ago to escape the
       | google ecosystem. There isn't really a plausible third option at
       | this point. Even if Linux phones had usable hardware, more of the
       | world is moving toward relying on apps that only run on DRMed
       | systems with signed software from the data collecting duopoly. I
       | can't deposit a check or order a taxi with a rooted phone, and
       | the trend is getting worse over time- not better.
       | 
       | I suppose the one up-side to the situation is that there's not
       | much point in even trying to spend the time figuring out how to
       | root a device, or dealing with egregiously under-performing open
       | smart phone hardware, and it might be possible to save some money
       | going back to a dumb phone.
        
         | saiya-jin wrote:
         | I recommended recently to my wife to buy Apple mini 13 as her
         | next phone, after both of us being forever on Android.
         | 
         | What a disappointment, she likes actually 1 feature - photos,
         | and the rest is subpar experience compared to her old galaxy
         | S10 (almost 4 year old phone). But then she likes my android
         | photos similarly, since I have 10x zoom which is great for kids
         | always running around or for hiking. Its not even first weeks
         | of her use of Apple, she has it few months. I can browse on my
         | samsung S22 ultra random internet without being swarmed with
         | ads and tracking (firefox and ublock origin, something Apple
         | phones will clearly _never_ have).
         | 
         | And all the rest. It has fingerprint sensor for unlocking,
         | instead of ridiculously shitty faceid which doesn't work with
         | masks (she is a doctor so does wear them often). It often
         | doesn't work even without masks, ie non-ideal light conditions
         | like right now (evening and dimmer lights). Comparable S22 is
         | much nicer phone to look at, to hold, to carry, to charge, and
         | to work with.
         | 
         | I regret recommending it to her at this point, I too was
         | convinced by Apple's effective PR. But quality is just not
         | there, the devices are worse, bigger in size with smaller
         | screen, uglier, heavier, software is meh, raw CPU power is
         | useless on its own when device is so limited. I don't believe a
         | zilch of Apple's PR about privacy, as I didn't for the ads and
         | various other PR talk, actions are the only thing that matter.
         | 
         | And after reading this topic, its clear I will continue
         | shopping in Android's non-chinese realm for a very long time. I
         | don't consider my device secure from state actors, and neither
         | is Apple, so we act accordingly. Thus, no added value in Apple
         | devices, just plenty of marketing, similar to say Hermes or
         | Louis Vuitton purses. Nobody believes those are worth 500$ or
         | 5,000$ to manufacture, yet rich people buy them.
        
           | hk__2 wrote:
           | > I can browse on my samsung S22 ultra random internet
           | without being swarmed with ads and tracking (firefox and
           | ublock origin, something Apple phones will clearly never
           | have).
           | 
           | If you are ok with using Safari instead of Firefox, that's
           | something that has been possible since 2015 on iOS [1].
           | 
           | > instead of ridiculously shitty faceid which doesn't work
           | with masks
           | 
           | It does since iOS 15.4 (March 2022 [2]); I use it every day.
           | 
           | > It often doesn't work even without masks, ie non-ideal
           | light conditions like right now (evening and dimmer lights)
           | 
           | Light has nothing to do with this because FaceID works with
           | infrared: I'm able to unlock my iPhone in the dark with no
           | issue at all. You're probably holding it wrong [3].
           | 
           | > But quality is just not there, the devices are worse,
           | bigger in size with smaller screen, [...] heavier
           | 
           | I fail to find an iPhone 13 that's bigger than your Samsung
           | S22 Ultra. The Pro Max is 0.2mm wider but 2.1mm less tall and
           | 1.2mm thiner (163.3 x 77.9 x 8.9 mm [4] vs. 160.8 x 78.1 x
           | 7.7 mm [5]). It does have a smaller screen-to-size ratio
           | (87.4% vs. 90.2%) and is slightly heavier (240g vs. 228g --
           | not sure how noticeable this is).
           | 
           | > the devices are worse, [...], uglier, [...], software is
           | meh
           | 
           | That part is highly subjective. I personally find the S22
           | Ultra very ugly but that's an opinion, not a fact.
           | 
           | [1]: https://www.bbc.com/news/technology-34173732
           | 
           | [2]: https://www.businessinsider.com/guides/tech/face-id-
           | with-mas...
           | 
           | [3]: https://www.macrumors.com/2017/09/13/how-iphone-x-face-
           | id-wo...
           | 
           | [4]: https://www.gsmarena.com/samsung_galaxy_s22_ultra_5g-112
           | 51.p...
           | 
           | [5]:
           | https://www.gsmarena.com/apple_iphone_13_pro_max-11089.php
        
         | pkulak wrote:
         | You can't deposit a check or order a cab with a dumb phone
         | either. Might as well put Calyx on something and at least have
         | Firefox and OpenStreetMap.
        
           | Tijdreiziger wrote:
           | I _want_ to be able to (among other things) order cabs and
           | deposit checks using my smartphone, though. (Well, maybe not
           | that last one, seeing as checks don't exist here in the
           | Netherlands anymore.)
           | 
           | Going back a decade in terms of functionality is hardly an
           | answer.
        
           | Grustaf wrote:
           | Why can't you call a cab with a dumb phone?
        
           | rebeccaskinner wrote:
           | I've thought about going down that path, and I still might,
           | but at the moment I'm very frustrated by the state of
           | hardware and general support for a lot of the user and
           | privacy respecting options to the point where it's hard to
           | believe it'll actually be worth my time to try to get
           | something like that set up.
        
         | cwkoss wrote:
         | We need to start a social movement to punish advertisers. Ads
         | are pernicious and pervasive thought manipulation which
         | systemically decrease the life satisfaction of nearly every
         | person in society. It is a cancer.
         | 
         | We should strive to make anyone who gets manipulated into
         | changing their behavior based on an ad they saw feel ashamed
         | and stupid for falling for their tricks, and angry at the
         | advertisers for manipulating them.
        
           | kibwen wrote:
           | Say it louder: ads are socially-acceptable, corporate-
           | sponsored brainwashing.
        
           | thr0wawayf00 wrote:
           | > We should strive to make anyone who gets manipulated into
           | changing their behavior based on an ad they saw feel ashamed
           | and stupid for falling for their tricks,
           | 
           | This sounds great, but:
           | 
           | A) how do you know/can you prove that you've been
           | manipulated?
           | 
           | B) How do we know that we haven't all been manipulated?
           | (After all, millions of people bought into this ecosystem to
           | get away from ads, I think every person who's angry has a
           | case that they've been manipulated)
           | 
           | and C) where is this social movement gonna take place? Social
           | media, the bastion of internet advertising?
           | 
           | The answer is make tech less important in our lives. There's
           | been a pattern going back decades that technology grows in
           | scale and utility and eventually becomes corporatized to that
           | point that it generates more income to work against its
           | users. The answer is to live a lower tech life. Less time on
           | phones and apps and more time in the real world.
        
           | kajaktum wrote:
           | >We need to start a social movement to punish advertisers.
           | Ads are pernicious and pervasive thought manipulation which
           | systemically decrease the life satisfaction of nearly every
           | person in society. It is a cancer.
           | 
           | Will never happen until we can dispel the notion that human
           | are free agents. People will never give up this believe about
           | themselves. Meanwhile, it's proven to be effective by virtue
           | of it being a trillion dollar industry or something. Same
           | thing with gambling.
        
         | kornhole wrote:
         | Linux laptops are lovely at this point. Linux phones are for
         | the more adventurous and tolerant hackers, and I love them for
         | working out the issues. Android without any Google is the best
         | handset option for most people. Degoogling can be accomplished
         | in many ways such as using the universal android debloater
         | found on github, or installing an Android fork such as
         | Graphene, Calyx, or Lineage. Nextcloud is the most
         | comprehensive replacement to many of the services and
         | synchronization such as contacts, calendar, photos, files,
         | bookmarks, passwords, phone location, news/RSS, podcasts,
         | music, tasks, and notes. It can also host E2E chats and video
         | calls.
        
         | fsflover wrote:
         | > Even if Linux phones had usable hardware, more of the world
         | is moving toward relying on apps that only run on DRMed systems
         | with signed software from the data collecting duopoly.
         | 
         | This is not a technical but a political problem. People owning
         | (GNU-)Linux-phones (or just caring about the future of mobile
         | computing) should demand from the companies that they do not
         | force everyone into monopolies.
        
           | amelius wrote:
           | you mean demand from governments.
        
       | seydor wrote:
       | So how much will you have to pay to view Apple Ads?
        
         | reaperducer wrote:
         | OK, that was actually funny.
        
       | gumby wrote:
       | Is there any way to block Apple's own ads today?
       | 
       | I wonder if Apple will also try to prevent that or will just
       | figure it's a small enough number that allowing it will help them
       | with the nerds. Informally, when I see something on someone
       | else's device, ad blocking doesn't appear to be popular. I can't
       | imagine using the web without it.
        
       | rchaud wrote:
       | The lure of that sweet, sweet ad money finally takes down the
       | FAANG member that many said would be immune to its charms.
       | 
       | Apple didn't cut Facebook out of the picture for pro-privacy,
       | 'user-centric' reasons. This is the same playbook they used in
       | 2010 when they kneecapped Flash. It wasn't about battery life or
       | viruses then, it was to clear a path for the App Store to be the
       | focal point for app and game development.
        
         | [deleted]
        
       | bfrog wrote:
       | I mean the main differentiator of Apple was the lack of Ads and
       | tracking compared to google for me. If Apple starts hammering ads
       | and providing tracking data and selling spots like google does
       | with admob/android then is it really worth the premium anymore?
        
         | smoldesu wrote:
         | If the main difference between Apple and Google is selling your
         | data, are they really all that different in the first place?
         | Apple already collects plenty of telemetry from your devices
         | whether you opt-in or not. OCSP sends data back to Apple's
         | servers every time you tap an app, that's non-negotiable. They
         | go out of their way to limit your traffic filtering
         | capabilities solely so they can phone-home. The rabbit hole is
         | pretty deep, and doesn't favor _any_ of these FAANG faces.
        
       | alex_young wrote:
       | Apple has astutely observed that they don't need a bunch of
       | tracking cookies to track you across sites and services if they
       | already have your account on your phone and access to everything
       | directly.
       | 
       | Google has something like this moat within their search engine
       | dominance, likewise Facebook does for social, but both of them
       | are rather limited slices in comparison with the OS itself.
       | 
       | So, we arrive at this junction - Apple lobbies, for the consumer
       | of course, to prevent tracking across the web, and conveniently
       | limits their number of competitors to one, that being Microsoft
       | which seems rather inept at this advertising thing anyway.
       | 
       | It's hard to root for Google or Facebook here, but it's also
       | pretty obvious that our friends in Cupertino don't have our best
       | interests in mind.
        
         | servercobra wrote:
         | I'd say Google should be in a pretty good spot with Android +
         | search engine.
        
           | alex_young wrote:
           | That's a good observation, but Google really doesn't control
           | things the same way Apple does since they aren't directly
           | distributing Android for the most part. It would be hard to
           | pull off that kind of synchronization with the handset
           | ecosystem.
        
             | paulmd wrote:
             | Google has very direct control over Google Play internal
             | services which are effectively system-level services on
             | android, and collects at least as much data on those users
             | as Apple does on theirs.
             | 
             | The 1% of users running some custom Android build aren't
             | really relevant here, Google scrapes up plenty.
        
       | oneplane wrote:
       | While a bit weird, I can understand that you can do ads without
       | tracking (perhaps without profiling as well) and this doesn't
       | always mean that Apple becoming one with the capitalistic
       | singularity of advertising business requires them to also be
       | tracking people.
       | 
       | The same goes for plenty of forms of telemetry; it doesn't equal
       | individual tracking or tracking at all (before someone comes in
       | with a cohort theory).
       | 
       | Some things like predictive text entry (Microsoft did/does that?
       | And grammarly and Gboard) have an easy implementation where you
       | ignore privacy and simply dump all user entry onto a server and
       | do the heavy lifting there. Apple's version of that might be Siri
       | recordings when recognition fails to improve that, but I haven't
       | seen it with ads or text entry (yet?).
       | 
       | At some point no company should be doing any of this without
       | homomorphic encryption or a good level of sanitisation. All of
       | Apple's telemetry that you can inspect (either locally or simply
       | by adding a proxy) is well-anonymised. It doesn't hide what
       | specific binaries are causing errors as that would defeat the
       | point of measuring reliability, and when you connect to someone,
       | they will know what IP connected to them, but other than that,
       | it's not as bad as people tend to make it out to be.
        
       | innagadadavida wrote:
       | We saw what happened to Apple's Siri search initiative that was
       | started around 2014. If that is any indicator, don't have much
       | hopes for this one either.
       | 
       | Apple is being very hypocritical here. Privacy matters until they
       | tell you it's ok, don't worry about it. With Budd Trible moving
       | on, I guess this is the state of affairs. Sad.
        
       | mabbo wrote:
       | Apple will just wind up like Amazon: cannibalizing the customer
       | trust now that they have market power.
       | 
       | Consider: Amazon has the majority of e-commerce sales today in
       | the west. This is largely in part of decisions makes 20 years ago
       | to allow honest reviews by real customers, both good and bad,
       | earning strong customer trust. Now they're making money by
       | selling the top spot on their search results and calling it
       | "advertising". It's not. It's the sale of all that customer trust
       | they spent 20 years building up. And the money they make on
       | selling that trust is massive.
       | 
       | Consider: Apple is loved by its customers. They trust them. Apple
       | means quality, security, and all the other good things they want.
       | They're also at 30% of global mobile phone sales- massive market
       | power.
       | 
       | Now it's time to start selling off that customer trust for
       | profit.
       | 
       | Being Apple, the first move is to attack the entire online ad
       | industry via privacy improvements- I'm not saying it's a bad
       | thing that they did it, but I am suggesting they didn't do it for
       | anything other than profit motive. Next, join the industry with a
       | competitor in the space that takes advantage of all the things
       | Apple knows about their customers. Trade the trust they've built
       | up for a payout in cash.
       | 
       | It was either that or try to invent a new product. Since Steve
       | Jobs died that hasn't gone very well.
        
         | [deleted]
        
         | frazbin wrote:
         | err nope, now that they've got an Si lead and control teh whole
         | vertical, they can abuse us all the want; we literally have
         | nowhere to go.
        
         | hatuthecat wrote:
         | Apple Watch was probably the largest launch since Jobs died,
         | and now it's the dominant smart watch. Apple Silicon breathed
         | new life into the mac lineup. AirPods have become the standard
         | bluetooth earbuds. I think apple has been doing great with new
         | products recently (after struggling in the late 2010s, as shown
         | by their extreme emphasis on services instead of products then)
         | and I hope they keep that momentum instead of compromising on
         | ads.
        
           | [deleted]
        
           | moolcool wrote:
           | Speaking of Apple, Apple Watch, and data collection, how long
           | do you think it will be until an insurance company subpoenas
           | Apple for it's health data? "You said you didn't have a
           | preexisting condition on your application, but you knew you
           | had an arithmia, because your watch told you so. Therefore,
           | we have no choice but to deny your claim"
        
             | JimDabell wrote:
             | > how long do you think it will be until an insurance
             | company subpoenas Apple for it's health data?
             | 
             | If you have iOS 12 or later and you have 2FA set up, your
             | Apple Health data is E2E encrypted.
        
             | nominusllc wrote:
             | Are pre-existing conditions still grounds to deny coverage?
        
               | moolcool wrote:
               | I'm not an expert, but I think it's enough to change your
               | premium.
        
               | math-dev wrote:
               | In Australia, unfortunately yes (upto 12 months)
        
         | novok wrote:
         | IMO I don't really trust amazon reviews. I use amazon because
         | they have a very effective shipping and return network and
         | system, with a very broad set of items that pretty much nobody
         | else reproduces. It's their fulfillment network essentially.
         | Order from random retailers (even with shopify) and you're
         | reminded why amazon is in the lead, with gotchas in return
         | polices that get pretty irritating. Order from target / walmart
         | and you notice how much is missing.
         | 
         | Amazon wins because it's more like visa or a physical goods
         | internet than a specific store.
        
         | timmytokyo wrote:
         | Tim Cook was asked about advertising and privacy a couple weeks
         | ago. Here's his answer. Take from it what you will.
         | 
         | "Digital advertising is not a bad thing. We've never said
         | digital advertising is a bad thing. What is not good is
         | vacuuming up people's data when they're not doing so on an
         | informed basis. That's what is bad. And so we try to put the
         | user in the driver seat there to own the data."
         | 
         | https://youtu.be/sdvzYtgmIjs?t=3717
        
           | amelius wrote:
           | Driver seat as in: we'll show you an annoying popup asking
           | for consent every time you are least prepared for it.
        
       | apienx wrote:
       | "Privacy means people know what they're signing up for, in plain
       | language, and repeatedly." - Steve "Newspeak" Jobs
       | 
       | Apple doesn't care about what cyberlibertarians think about their
       | business practices. Baking in ads won't affect sales (might even
       | prop it up if used to subsidize devices).
        
       | resfirestar wrote:
       | After reading the article, I still don't understand the exception
       | Apple purportedly gets from its tracking rules. As I understand
       | it, Amazon is allowed to use activity in the Kindle app to show
       | personalized ads in the Amazon Shopping app without using the ATT
       | prompt. Isn't that the same thing as Apple using News app
       | activity to personalize ads in the App Store?
       | 
       | The part that is unfair is that no one but Apple gets to have an
       | App Store or process IAPs, which has always been the problem with
       | iOS. Trying to make it about ATT just seems like a red herring.
        
         | Spooky23 wrote:
         | It's Apple, so any critique draws attention.
         | 
         | Long game, a successful Apple ad business creates bad
         | incentives and is likely bad for customers. As evidenced by the
         | AppStore really being a front door for the worst kind of
         | skinner-box gaming, Apple will choose cash over any overriding
         | principle.
        
         | jahabrewer wrote:
         | > ... I still don't understand the exception Apple purportedly
         | gets from its tracking rules.
         | 
         | As Ben Thompson has been shouting, it's because Apple has a
         | very convenient definition of "tracking".
        
         | tehlike wrote:
         | Apple is blocking conversion tracking for third parties.
         | 
         | Think of this: 1.Fb shows an ad for angry birds 2. user
         | installs the app 3. user opens the app and makes a ping to fb
         | to tell user with idfa xyz opened the app.
         | 
         | The problem is not that only apple gets (2), but it is that
         | because it gets (2), it thinks it should be able to dictate how
         | (3) happens. Since apple is the only one doing (2), it puts
         | everyone else at a disadvantage.
         | 
         | And since apple doesn't have web ads business, it sees no
         | problem killing that altogether through att as well.
        
           | gardenhedge wrote:
           | Couldn't 3 just be done on the backend? User opens app, ping
           | to app's own service which pings FB. Then apple can't block
           | it
        
             | querulous wrote:
             | the mechanism isn't important. what apple restricts is
             | access to any kind of cross app identifier like the idfa
             | unless the user explicitly opts in. sketchier platforms use
             | device fingerprinting but apple also forbids that under
             | it's terms
             | 
             | the only way to do cross app tracking in ios without the
             | user opting in and without violating apple policy is via
             | explicitly associating accounts across apps either via
             | oauth or some kind of account linking
        
               | mvanbaak wrote:
               | And how is this a problem? As user i like the idea that i
               | can select where and when i want this tracking to take
               | place
        
               | tehlike wrote:
               | Apple also restricts what app developer can offer to
               | people who don't agree to tracking.
               | 
               | Imagine if you are less monetizable user, in theory, app
               | should be able to restrict what you can do in the app.
               | It's a business transaction after all
               | 
               | But apple gets a say in this too.
               | 
               | Also apple uses it's app store moat to restrict tracking
               | on websites too, similarly.
        
               | cma wrote:
               | Up the thread someone claims Apple calls it
               | "personalization" when they ask you to opt in to it from
               | them but "tracking" when an app asks you to opt in to the
               | same thing.
        
             | whimsicalism wrote:
             | The enforcement is mostly legal, not technical.
        
             | jmalicki wrote:
             | Meta is already doing this
             | https://developers.facebook.com/docs/marketing-
             | api/conversio...
             | 
             | Matching the ad to the user is just more difficult as it
             | requires more in the way of user signups, as opposed to
             | e.g. cookie-based tracking which is more ubiquitous and
             | requires less integration.
        
             | vorpalhex wrote:
             | How do you get the same ID from 1 to use in step 3? (You
             | don't.)
        
               | tehlike wrote:
               | Idfa. Which apple canned with att & skadnetwork.
        
               | closeparen wrote:
               | Just curious: I know developers can have deep links
               | preserved through the app store installation process, so
               | that e.g. after you install the app it takes you to the
               | article you were reading in Safari. What stops you from
               | putting an identifier in there?
        
               | tehlike wrote:
               | There are possible technical work arounds to technical
               | restrictions.
               | 
               | There are policy restrictions that you won't be able to
               | get around which is what att is.
        
               | johnthewise wrote:
               | Apple. If you try to get around the restrictions, you may
               | get banned, which means the end of your mobile business,
               | so you don't risk it.
        
           | ec109685 wrote:
           | Apple has SKAdNetwork to track app conversions in a privacy
           | centric way. E.g. Google Ad network is integrated with it:
           | https://developers.google.com/authorized-
           | buyers/rtb/skadnetw...
        
             | tehlike wrote:
             | It is workable, but apple still gets the secret sauce
             | that's personal data. Apple can personalize the ads better,
             | and measure performance better.
        
         | jchonphoenix wrote:
         | Apple has access to all data it blocks from other ad networks
         | by virtue of you owning an iPhone. It uses this data in its
         | DSP. One effect of Apple locking down privacy was to create a
         | unique monopoly on data for itself and its an advantage it
         | intends to capitalize on.
        
           | [deleted]
        
           | jshier wrote:
           | It could have access, but so far all of these articles
           | calling Apple out haven't cited a single shred of evidence
           | that Apple has replaced the previous invasive fingerprinting
           | by third parties with their own. If nothing else, the quality
           | of the ads you see from Apple would indicate they gather
           | less, not more, than most advertisers. I mean, I see ads for
           | Apple products I already own, or services I already subscribe
           | to.
        
             | htrp wrote:
             | That just says apple hasn't hired the ad guys from
             | facebook/google .... yet
        
             | novok wrote:
             | Apple doesn't need invasive statistical fingerprinting,
             | they already have your unique ID, unchangeable device
             | serial numbers and apple ID account. An iOS device cannot
             | install any app without an apple ID, and nowadays you need
             | a phone number to create an apple ID which is pretty much
             | _the_ supercookie identifier in most of the world.
             | 
             | You can see a lot of the tracking and correlating that
             | apple does within their own legal documents, which I
             | commend them for at least writing them out clearly :
             | https://www.apple.com/legal/privacy/data/en/apple-
             | advertisin...
             | 
             | Apple also uploads a lot of logs, etc from their devices to
             | their servers, and opting out of apple level tracking at
             | some basic level is often just not an option. Ex, they
             | upload battery behavior info and use it to improve the
             | battery perf of their devices, or upload people's locations
             | and other location adjacent data like wifi networks with
             | location services and so on.
             | 
             | Apple cares about privacy from third parties, _not_ privacy
             | from apple itself. Which is very apple of apple. Apple also
             | does not let you turn it off in some key parts. And they
             | know they work with security services  & authoritarian
             | governments that force them to hand over any data that they
             | have access to, in secret, which gets thousands of innocent
             | people killed, tortured and jailed every day at their
             | scale. Yet they still collect it.
             | 
             | Key parts of apple doesn't really like the existence of
             | third parties in many ways, and if they could, they would
             | rather have full locked down control, from what I can
             | observe from external actions over the decades.
             | 
             | Any large group of people will of course have different
             | actions and motives, and I do commend part of the company
             | for caring, and funding efforts like lockdown mode and
             | keeping %95 of the company thinking and caring about
             | privacy at some level. But that key %5 that does not
             | basically ruins it for many. The best we can hope for is to
             | slowly change that last %5, although with this Services &
             | Ads push, I feel like that bad part is only going to grow
             | worse.
        
           | mr_toad wrote:
           | What people care about is whether they track which websites
           | you visit and the contents of your email. And then selling it
           | to anyone and their dog.
        
       | Reason077 wrote:
       | > _"Apple is also reportedly taking steps to build its own
       | demand-side platform (DSP) ... If true, it would mean that Apple
       | is jumping on the ad tech bandwagon, something that it has so far
       | resisted doing."_
       | 
       | Not entirely true: Apple's iAd platform ran for a few years in
       | the 2010s before being canned in 2016.
        
         | [deleted]
        
         | FrenchTouch42 wrote:
         | > Not entirely true: Apple's iAd platform ran for a few years
         | in the 2010s before being canned in 2016
         | 
         | It still exists, was just renamed to Ad Platforms (worked
         | there).
        
         | lelandfe wrote:
         | Yeah, I found that to be a very narrow definition of "ad tech."
         | Apple already has campaign management for ads today:
         | https://searchads.apple.com/advanced
        
         | lupire wrote:
         | iAd lasted shorter than a Google chat app. It was DOA.
         | 
         | When people say "ad tech" now, they mean DSP -- selling their
         | party ads unrelated to the boat company. Apple Store ads are
         | Apple ripping off iOS devs for product placement in its own
         | store, not generic interest-based ads.
         | 
         | https://ksmmedia.com/intel/the-apple-dsp/
        
       | anizan wrote:
       | Brings back memories of a monty python sketch "You have got nice
       | ... here. It would be a shame if something happened"
       | https://montycasinos.com/montypython/scripts/armyprot.php.ht...
        
       | CharlesW wrote:
       | Keep in mind the source, and that AdGuard is effectively
       | competing with Apple to make your online life more private.
        
         | reaperducer wrote:
         | This is also about the ninth rehash on HN of the same newspaper
         | article that was written three months ago.
         | 
         | Every blogger with an axe to grind has been re-spinning this
         | same point with more and more hyperbole since because "Apple
         | bad" = _click click click click_.
         | 
         | Nothing new to see here.
        
         | amelius wrote:
         | I have a better idea: let's just stay with the facts.
        
       | jackconsidine wrote:
       | Marketing campaigns often convince people to think things,
       | however subconsciously, i.e. Lincoln is associated with Luxury or
       | X cereal is a wholesome breakfast.
       | 
       | What I hadn't seen until this was a marketing campaign that
       | actually proselytized so many into proclaiming the message for
       | free. On HackerNews, Reddit and in public places you're likely to
       | find someone vouching for Apple's privacy practices sometimes
       | with the same verbiage that's on the billboards! Maybe that's a
       | testament to Steve Jobs's lasting marketing impact.
       | 
       | I personally see the incentive structure which makes Apple more
       | privacy-friendly than say Google. But I'm deeply suspicious of
       | such a convenient message that the largest corporation in the
       | world puts its resources behind. Also, being more privacy-
       | friendly than Google and being privacy friendly are two different
       | things.
        
         | dilap wrote:
         | It was quite a thing to see Apple's huge "What Happens on
         | iPhone, Stays on iPhone" billboards up around town, at the
         | exact same time they were announcing the rollout of a new
         | content-side illegal-material scan-and-notify system.
         | 
         | (I think they've since delayed the rollout of that system
         | indefinitely, after public outcry.)
        
           | misnome wrote:
           | To be fair - wasn't that scanning on-device, and only
           | uploading metadata on things that you yourself were already
           | uploading to their cloud?
        
             | GekkePrutser wrote:
             | It was restricted to that for the time being yes. But still
             | a big step in the wrong direction. I don't want my own
             | phone spying on me. It's a bridge too far. Scanning _on_ a
             | cloud service is a very big difference.
             | 
             | Does it matter in practice? No. But it makes me feel very
             | different about it. That's important too.
        
               | smoldesu wrote:
               | Same way I feel about it. When the data is on _your_
               | servers, I fully expect it to be analyzed and checked to
               | ensure it 's compliant with the host's standards. That's
               | part of our agreement, as customer and service. When you
               | move that software onto the device I use, now I have to
               | be conscious of _everything_ I interact with. It 's a
               | horrible sinking feeling that isn't easily mitigated by
               | platitudes like "we promise not to abuse it!"
        
               | freedomben wrote:
               | The Apple philosophy though is to think of the phone as
               | an _appliance_ , not a general purpose computer. The
               | model of "ownership" is also a lot more gray with Apple
               | devices. The idea that Apple has more control over the
               | device than you do is the accepted norm. Given that, I
               | think they could easily argue that your data is on
               | _their_ device, so analyzing /checking is expected.
               | They've been slowly iterating more and more to this model
               | for years, likely because I think a lot of people will
               | not go along with it unless the heat turns up slowly.
        
               | Spooky23 wrote:
               | That's exactly what they proposed to do.
        
               | smoldesu wrote:
               | I guess we have different definitions of "Apple's
               | servers" then.
        
               | Spooky23 wrote:
               | When you sync or upload folder to iCloud, iCloud is
               | Apple's property. They were scanning content before it
               | landed on Apple's property to enable S2E crypto.
               | 
               | Sounds like you're taking exception with the explicit
               | parental notification, where a parent with a child
               | enrolled in their iCloud "family" can request to be
               | alerted when their minor child takes an action on the
               | phone owned by the parent.
               | 
               | The EFF wrote an awful blog that deliberately confused
               | the already confusing release from Apple. Your privacy is
               | almost certainly weaker as a result, as various entities
               | can use a subpoena or warrant to access your files.
        
               | falcolas wrote:
               | The problem is that the data wasn't on their servers, it
               | was just flagged to go to Apple's servers.
               | 
               | And once you're scanning files with one flag set, nothing
               | technologically prevents the scanning of files without
               | that flag being set. And to quote myself from the Google
               | Stadia brouhaha - "companies lie in PR statements" - so I
               | have no reason to trust Apple's statement that they would
               | never scan other files.
        
               | JimDabell wrote:
               | > And once you're scanning files with one flag set,
               | nothing technologically prevents the scanning of files
               | without that flag being set.
               | 
               | You need to read up on how the system worked, because
               | they picked a design that made absolutely no sense if
               | they wanted to do that. They'd have to redesign it to
               | work in a different way if they wanted to do that.
        
               | smoldesu wrote:
               | You can read up on it, if you want. I'm not going to use
               | iCloud if it scans my data before it hits Apple's
               | servers.
        
               | scarface74 wrote:
               | The phone was analyzing what you would be sending to the
               | cloud.
        
               | falcolas wrote:
               | True. What stops it from analyzing other files on your
               | phone? A policy block. It's simple to change policies (or
               | be forced to change policies).
        
               | JimDabell wrote:
               | > What stops it from analyzing other files on your phone?
               | A policy block.
               | 
               | The phone would be literally incapable of determining if
               | there were any matches. Please read up on how it was
               | designed to work.
        
               | scarface74 wrote:
               | What's stopping them from doing the same with your
               | unencrypted photos in iCloud?
               | 
               | From a technical standpoint, at least you are protected
               | from future policy changes if your files in the cloud are
               | encrypted.
               | 
               | Understand, I am playing the devils advocate role more
               | than anything else.
        
               | falcolas wrote:
               | Nothing. And since it's uploaded, I've agreed that it's
               | OK for them to scan and report on them.
               | 
               | The key point I'm trying to make is that where the data
               | is located matters for whether Apple (or Microsoft or
               | Redhat or whichever company) has the ability or right to
               | read and report on that data.
               | 
               | > at least you are protected from future policy changes
               | if your files in the cloud are encrypted.
               | 
               | If, and only if, that data is never synced back to your
               | phone (which Apples does currently).
        
             | NaturalPhallacy wrote:
             | Devil's advocate: "We kill people based on metadata."
             | -Snowden
        
               | handedness wrote:
               | That statement was made by General Michael Hayden[0],
               | former National Security Agency director, former Central
               | Intelligence Agency director[1].
               | 
               | [0] https://youtu.be/kV2HDM86XgI?t=1072
               | 
               | [1]
               | https://en.wikipedia.org/wiki/Michael_Hayden_(general)
        
               | NaturalPhallacy wrote:
               | Thanks for pointing that out! I'd heard it from Snowden,
               | but didn't realize he wasn't the original source:
               | https://twitter.com/theyesmen/status/652963715168534528
        
             | dilap wrote:
             | Yes, that's fair and true -- they promised the scanning
             | would self-limit to content being synched with iCloud.
             | 
             | But I think that's pretty thin gruel, since now you're just
             | a feature-flag (or even a bug) away from all content being
             | scanned. More broadly, the entire endeavor is very much at
             | odds w/ the sentiment expressed in their public
             | advertising.
        
               | JimDabell wrote:
               | > now you're just a feature-flag (or even a bug) away
               | from all content being scanned.
               | 
               | That's not true. The system didn't work the way you are
               | assuming. The device had no knowledge of any matches. The
               | "scanning" was a cooperation of client-side and server-
               | side code, each with an extremely limited knowledge of
               | the data involved.
        
               | Clent wrote:
               | The point the feature is lost here.
               | 
               | They want to scan on device so they do not have to scan
               | it in the cloud.
               | 
               | Because people are in full FUD mode on this, we're stuck
               | storing photos without full end-to-end encryption because
               | Apple has do the scanning on their side.
        
               | dilap wrote:
               | Well, there is another option: Apple could actually
               | respect your privacy, support end-to-end encryption, and
               | not scan your content at all.
        
               | lupire wrote:
               | They do, if you choose not to push your content into
               | their servers.
               | 
               | If you don't want them to check for unwanted content,
               | don't put your content on their machines.
        
               | Jcowell wrote:
               | How does this work in regards to a companies obligation
               | (if there is one) to scan for illegal illicit material (I
               | don't feel like typing that term out that we all know) ?
        
               | dilap wrote:
               | Sure, if the law requires it, then the company must do
               | it. At that point, you are living under a rather
               | intrusive government!
        
             | yakubin wrote:
             | I wouldn't trust a corporation of this size to make sure
             | there aren't recurring bugs which cause scanning of things
             | I have on my device, but do not upload to their servers. If
             | the code for scanning, flagging me and reporting to
             | authorities is on the device, then I expect bugs
             | (intentional or not) which will trigger it, even though I
             | don't use iCloud. Put the scanning in the cloud, then I'll
             | be fine with it - I don't use the cloud.
             | 
             | Also the scanning was calculating hashes based on content,
             | not just metadata.
        
               | JimDabell wrote:
               | > If the code for scanning, flagging me and reporting to
               | authorities is on the device
               | 
               | It's not. The device has no idea if there are any
               | matches. Everybody is assuming how it works without
               | actually reading how it works.
        
               | [deleted]
        
             | tablespoon wrote:
             | > To be fair - wasn't that scanning on-device, and only
             | uploading metadata on things that you yourself were already
             | uploading to their cloud?
             | 
             | On-device scanning like that would be pointless, though.
             | IIRC, stuff uploaded to their cloud is already accessible
             | to Apple for server-side scanning. The controversial thing
             | was the on-device scans would trigger some kind of upload
             | of _un-uploaded stuff_ to Apple for further investigation.
        
               | lupire wrote:
               | Please provide a source for that claim.
        
               | JimDabell wrote:
               | > The controversial thing was the on-device scans would
               | trigger some kind of upload of _un-uploaded stuff_ to
               | Apple for further investigation.
               | 
               | No, a load of people _assumed_ it would do that, but it's
               | not possible with the proposed scheme because the device
               | had no knowledge of any matches.
        
           | scarface74 wrote:
           | Actually that's perfectly in line with it "staying on your
           | iPhone" that they were proposing to do content scanning on
           | your phone. Not that I agree with it. But it is consistent.
        
             | dilap wrote:
             | But results about matches don't stay on the phone, which I
             | think is clearly a violation of the statement (unless you
             | are interpreting it in an _extremely_ literal way).
        
               | scarface74 wrote:
               | It only gets sent to Apple if you turned on iCloud photo
               | syncing to send the photos to Apple.
               | 
               | That means the alternative would be to send the photos to
               | Apple and Apple scans the photo. Either way you send the
               | photo to Apple and meta data gets generated about CSAM.
               | It's just a matter of where the data gets generated.
               | 
               | I'm also uneasy about it happening on the phone. But
               | honestly, by it being processed on the phone, that means
               | it can be encrypted before it gets to Apple's servers.
               | 
               | I'm basically working under the assumption that scanning
               | for CSAM is legally required.
        
               | matthewdgreen wrote:
               | > I'm basically working under the assumption that
               | scanning for CSAM is legally required.
               | 
               | It is explicitly _not_ legally required in the US [1].
               | Providers are required to report  "apparent CSAM" that
               | they find on their own, but they are not compelled to
               | search their servers or private devices for its presence.
               | 
               | And this is the case for a very good reason: if it was
               | _mandated_ by US law, then prosecutions would be subject
               | to much stronger 4th amendment review under the  "state
               | action doctrine" (i.e., the companies are searching your
               | files without probable cause as compelled representatives
               | of the government.) The current arrangement evades this
               | review under the very thin fig-leaf that US providers are
               | doing the searching on their own.
               | 
               | [1]
               | https://crsreports.congress.gov/product/pdf/LSB/LSB10713
        
               | lupire wrote:
               | FOSTA/SESTA and other law push back on that, wherein a
               | neutral host (website, hotel) can be held responsible for
               | crimes commited on their property if the government
               | decides they are generally aware. Apple doesn't want to
               | be an accessory. So even if they can't be required to
               | scan, they can be punished for not scanning if something
               | illegal turns up
        
               | matthewdgreen wrote:
               | IANAL and certainly don't want to defend those laws, but
               | I believe FOSTA/SESTA ban providers from operating
               | services _with the intent_ to promote or facilitate
               | various crimes. In other words, the provider has to
               | knowingly distribute the material. I 'm pretty sure that
               | Apple encrypting its photo backup service would not
               | satisfy these criteria, but _if it did_ and the only way
               | to comply with those laws was enforced CSAM scanning,
               | then many CSAM prosecutions based on it would probably be
               | tossed out.
        
               | dilap wrote:
               | As far as I know, it's not legally required, at least in
               | the US, though I wouldn't be surprised if suggestions
               | from gov behind the scenes were the inspiration for this.
               | I guess the EU is in the process of trying to mandate
               | something like this.
               | 
               | Which would be unfortunate. At that point, you won't be
               | able maintain digital privacy from the govt w/o de-facto
               | becoming a criminal.
               | 
               | CSAM is, I think, simply the initial justification for
               | these systems, since it's widely reviled. But the system
               | itself is not CSAM-specific, and the temptation to expand
               | its scope will likely be irresistible.
               | 
               | If your goal was to become an authoritarian tyrant, you
               | would be very happy to have this in place. :-)
        
               | JimDabell wrote:
               | > But results about matches don't stay on the phone
               | 
               | Results about matches aren't ever on the phone in the
               | first place. Only the server can determine if there are
               | any matches.
        
           | nonbirithm wrote:
           | I don't think it's possible to exist as a public-facing
           | corporate entity without some kind of content scanning
           | mechanism. If that were possible, then every child abuser
           | would simply move their data onto those platforms and they'd
           | become untouchable.
           | 
           | Even MEGA, which signals the virtues of privacy/security
           | through the prominence of decryption keys on its UI flows,
           | will still report illegal content to authorities and display
           | a message saying so if content was removed for that reason.
           | 
           | Any publicly traded company that touts perfect privacy cannot
           | deliver what they are claiming, or they'd become the service
           | of choice for every type of disenfranchised person -
           | including child abusers.
           | 
           | Apple has received much more flak than the average
           | corporation over this issue because this fundamental
           | impossibility of perfect privacy clashed with its own privacy
           | signaling in a loud way, and the flurry of debate over the
           | technical merits of the novel, widely shared on-device
           | scanning solution caused much more scrutiny than the boring
           | server-side scanning that has been ubiquitous for decades.
           | 
           | But the fact is that no matter how Apple tries to approach
           | the CSAM problem, it will ultimately have to weed out child
           | abusers from its servers or be publicly and legally
           | lambasted. That is what society has decided is best for the
           | welfare of children, and as a result we will have to live
           | with an imperfect level of privacy as provided by such
           | entities.
        
           | Spooky23 wrote:
           | Yup, and now your materials are in clear text on their
           | service getting scanned routinely I'm sure.
           | 
           | That particular issue was the privacy advocacy people run
           | amok.
        
         | ksec wrote:
         | I remember Tim Cook said they are not in the Ads Business.
         | Unfortunately I am too busy, Apple's PR has worked hard to
         | delete those tracks of what Tim Cook said, or Google's search
         | engine is longer showing what I am looking for.
         | 
         | And I remember that "Apple is not in the Ad Business" before
         | 2018 was the most cited defence and reason on HN. That was
         | before the war on tracking, the submarine articles on ads, and
         | the attack on Facebook.
         | 
         | Because you know what? Privacy is a _Fundamental Human Right_.
         | And because iPhone is the only smartphone that values your
         | privacy, banning iPhone sales in your country is also against
         | _Human Right_.
         | 
         | >But I'm deeply suspicious of such a convenient message.
         | 
         | I was probably the only few who was _deeply_ _deeply_
         | suspicious of the  "Dont be Evil" Google in the early 00s, in
         | an era of "Dont be Evil", when everyone in Tech thought they
         | were Saint. The self righteousness of Google, I thought nothing
         | could be worse than Google's hypocrisy. I mean how can
         | something be worse than "Dont be Evil"?
         | 
         | Well here we are. The era of "Fundamental Human Right". A
         | company that worked with CCP, invested $275B to build and
         | improve the whole CE supply chain in China. Helping those
         | companies to compete in area where CCP has a strategic
         | interest, Continue to invest and help those companies to set up
         | operation in India or Vietnam in the name of "Diversification
         | from China" as PR headlines.
        
           | dragonwriter wrote:
           | > I remember Tim Cook said they are not in the Ads Business.
           | 
           | Yes, he said that after Apple failed in the ads business,
           | just as it was focussing on leveraging its platform control
           | against the firms that had beat it to reshape the field for
           | the next try.
        
           | P5fRxh5kUvp2th wrote:
           | I degoogled long before it became popular to do so. And I was
           | on gmail early enough to have needed an invite.
           | 
           | But the writing was on the wall for anyone who knew what to
           | look for. And it's the same with the likes of Paypal. I
           | refuse to use these services because they're not banks and
           | are not beholden to the same rules (they're getting more
           | regulated, and my find themselves to be a bank equivalent
           | eventually).
        
           | kbenson wrote:
           | > The self righteousness of Google, I thought nothing could
           | be worse than Google's hypocrisy.
           | 
           | I wasn't very suspicious at the time, but learned to be. My
           | take on this is different though. I don't think it was a case
           | of self-righteousness as much as extreme naivete of some
           | postdocs that were just entering the business world. naivete
           | in thinking a statement such as that couldn't be twisted to
           | the point it meant less that it already does ("evil" is not
           | well defined), and naivete to think _they_ wouldn 't be the
           | ones twisting it, whether on purpose or subconsciously, as
           | business needs slowly changed and they had to justify keeping
           | their business afloat and profitable, and people in jobs, and
           | shareholders happy.
           | 
           | You either set up your business such that it's incentivized
           | to align with your morals, or your business (the market) will
           | incentivize you to change your morals to align with it.
           | 
           | If nothing else, we've learned that practices that seem
           | mostly benign one decade at low scale can become very
           | troubling the next decade when done at a much larger scale
           | and/or when additional consequences of the practice become
           | known. Choices made that align with your morals at one time
           | may have consequences that mean you were wrong, even if you
           | couldn't really have known it, but now your business relies
           | on this prior decision.
           | 
           | Running a business is hard, making overreaching statements
           | you can't live up to later is easy.
        
           | hn_throwaway_99 wrote:
           | > I was probably the only few who was deeply deeply
           | suspicious of the "Dont be Evil" Google in the early 00s, in
           | an era of "Dont be Evil", when everyone in Tech thought they
           | were Saint. The self righteousness of Google, I thought
           | nothing could be worse than Google's hypocrisy. I mean how
           | can something be worse than "Dont be Evil"?
           | 
           | I don't think that's accurate or fair, and I think (as I
           | often see) it misses a lot of context around where "Don't Be
           | Evil" came from, and what it really meant.
           | 
           | "Don't Be Evil" was basically to highlight and contrast
           | Google's desired culture from Microsoft's at the time of the
           | late 90s/early 00s. That is, at the time, and especially
           | _early_ in Microsoft 's existence, MS was pretty famous for
           | "dirty tricks". E.g look at the early history/origins of DOS,
           | anti-competitive tactics WRT DR-DOS [1], how they fought the
           | browser wars, the full history outlined in Microsoft v United
           | States, etc. The icon for MS in Slashdot at the time was
           | famously the Gates "borg" icon, and that is how a lot of
           | people viewed MS.
           | 
           | When it comes to Google, I think the whole idea behind "Don't
           | Be Evil" is that they believed that you could make money
           | withOUT dirty tricks, and up until 2010-2012 or so I think
           | this was largely true. People flocked to Google and their
           | products not because they were forced to, but because the
           | products were genuinely much better than the competition at
           | the time. Search, GMail, Maps, StreetView, Chrome - when all
           | of these came out I remember thinking "holy shit this is
           | amazing".
           | 
           | The problem, though, is that at some point all very
           | successful companies reach a size where I believe it's only
           | possible to respond to your economic incentives, which are to
           | grow at any cost. I mentioned 2010-2012 (maybe a little
           | later, 2012-2014) because that's when I feel like I really
           | saw Google's approach change to really squeeze the pennies
           | from their existing business, e.g. when they made ads more
           | and more indistinguishable from organic results, or when they
           | made it so that any remotely commercial search term has an
           | ENTIRE page of ads above the fold. Paying "the Google tax"
           | became a real thing, e.g. you'd have to pay Google for an add
           | JUST on your domain name because competitors might bid
           | higher.
           | 
           | Thus, if anything, I give Google props for "holding out" a
           | good ~12-15 years before their growth and economic incentives
           | made it "must increase revenue at all costs" and the
           | beancounters took over.
           | 
           | 1. https://en.wikipedia.org/wiki/AARD_code
        
             | moonchrome wrote:
             | >"dirty tricks"
             | 
             | You mean like colluding with other big companies to
             | suppress wages ? Your timelines don't check out since
             | there's evidence of this going back to 2007.
        
               | hero4hire wrote:
        
             | faeriechangling wrote:
             | I would argue Google turned evil quickly, pretty much the
             | moment they released the surplus behavioural data they
             | could glean off their users when they used their services
             | could be extracted for profit which begun even before
             | gmail, allowing them to "personalize" your services. And by
             | personalize, I mean Google built a profile on you to better
             | learn how they could poke and prod at your behaviour in
             | order to manipulate you into doing things for their
             | customers, the advertisers.
             | 
             | I think the doubleclick acquisition hopped this into
             | overdrive and also allowed Google to start screwing both
             | sides by extracting larger and larger rents from
             | advertisers with its near monopoly power and ad cartel with
             | Facebook. We saw the Google tracking cookie spread like a
             | plague shaking down users for data even if they did not use
             | a Google service, as sites effectively needed to install
             | googles tracking cookie on its customers computers to take
             | full advantage of the Google ad monopoly, obliterating the
             | pretence of consent you had with a service like gmail where
             | you were at least consciously agreeing to data scraping.
             | 
             | I honestly think it took them almost no time at all to go
             | from pagerank and spiders to leap towards building their
             | panopticon and the modern surveillance economy. I think the
             | reason people didn't consider them evil is that what they
             | were doing was so innovative and groundbreaking that people
             | didn't fully understand the implications. The way their
             | business operates shouldn't even be legal with them playing
             | both sides of the ad market and their relentless spying
             | being opt-out at best if you have sufficient technical
             | knowledge. The spying of Google and companies like that
             | it's undermining government privacy protections at this
             | point as the government can acquire spy data it couldn't
             | gather itself legally (for good reason) from private
             | companies.
        
           | pyuser583 wrote:
           | Wow ... it's insane how "Apple is not in the ad business" has
           | been scrubbed from the internet.
           | 
           | I've seen this happen before. But not with a big corporation.
        
             | nsxwolf wrote:
             | The modern internet gives me a strange sense of amnesia. I
             | swear everything is heavily censored and redacted now, but
             | how can I prove it when my primary view into this world is
             | the search engines themselves? It feels a bit like the
             | simulation hypothesis.
        
               | pyuser583 wrote:
        
           | carlineng wrote:
           | > I remember Tim Cook said they are not in the Ads Business.
           | Unfortunately I am too busy, Apple's PR has worked hard to
           | delete those tracks of what Tim Cook said, or Google's search
           | engine is longer showing what I am looking for.
           | 
           | The first sentence of the actual article links to when Tim
           | Cook said that.
        
           | helsinkiandrew wrote:
           | They're not in the search business because the potential is
           | much more limited compared with selling hardware and
           | services. People use YouTube and Facebook for many hours a
           | day and the amount of revenue compared with what Apple can
           | get from ads in app store, news, perhaps iPhone search and
           | other Apple apps are orders of magnitude higher (hundreds of
           | billions of dollars compared with single digit billions for
           | Apple).
           | 
           | Privacy is very different for most of the ads Apple are
           | currently showing too. Search ads work without the need for
           | tracking because when people are searching for something you
           | show them ads for things they are searching for now, not from
           | some model of their interests created from their tracked
           | internet history.
           | 
           | This is why Apple can have an ad business and also destroy
           | Facebooks (and others) ad business based on tracking - they
           | don't need to squeeze every dollar from targeted ads.
        
           | Dangeranger wrote:
           | There is a speech that was given at EPIC (Electronic Privacy
           | Information Center) in 2015 that is likely to have the quote
           | you are looking for.[0][1]
           | 
           | There is a short clip of his speech at the event which was
           | reported by NBC News, in which he states the boundaries of
           | their advertisement program at the time.[2]
           | 
           | EDIT: There is also this story from the Verge in 2014 which
           | includes a lengthy quote about the advertisement program.[3]
           | 
           | [0] https://archive.epic.org/2015/06/tim-cook-backs-privacy-
           | cryp...
           | 
           | [1] https://archive.epic.org/june1/
           | 
           | [2] https://www.nbcnews.com/tech/apple/its-wrong-apple-ceo-
           | tim-c...
           | 
           | [3] https://www.theverge.com/2014/9/17/6368669/tim-cook-
           | talks-up...
        
           | [deleted]
        
         | yazzku wrote:
         | 'Deeply suspicious' is an understatement. These corporations
         | don't have your back, and if something benefits the user, it's
         | only as a side effect. Sadly, many still buy into the
         | messaging, which must be hard to avoid when Apple's marketing
         | has always been around making you feel like the kool kid in the
         | block. Anybody who has ever believed Apple's pro-privacy scam
         | is living in a fairy tale.
        
           | lupire wrote:
           | No one has anyone's back, except if your mother loves you, so
           | what's the point of that complaint?
           | 
           | Alliances of mutual benefit are still good.
        
             | yazzku wrote:
             | Except that this isn't an alliance, and the point of the
             | complaint is that they market themselves as pro-privacy
             | when they are anything but.
        
         | lupire wrote:
         | It's called doing well by doing good, and earning a god
         | reputation.
         | 
         | If you do good, people will talk about it, and you get to talk
         | about it.
        
         | gigel82 wrote:
         | Not only that, in my experience, the support is fanatical in
         | nature. I often get downvoted and flagged for daring to state
         | the obvious, which is that Apple is positioning itself to
         | become one of the largest companies in the Ad space. It's
         | probably more than just great marketing / PR (at least - of the
         | usual kind).
        
         | ouid wrote:
         | apple uploads and modifies all photos you take on your device
         | with the explicit stated intent of referring you for
         | prosecution. That doesn't sound very private to me.
        
         | addicted wrote:
         | A huge part of Apple's positive incentive structure was the
         | fact that they didn't do ads.
         | 
         | But now that they are getting into the ad space that incentive
         | structure benefit pretty much crumbles away.
        
           | giobox wrote:
           | I have huge concerns about this, I think it's really hard for
           | any publicly traded company who gets into ad-tech not to end
           | up making some questionable choices. The incentive structure
           | in the ad business is such that no matter how strong a core
           | org you think you have, it likely corrupts over time. While
           | Apple's track record on privacy is commendable, Tim loves
           | (and needs to keep shareholders happy) a good Services growth
           | story.
           | 
           | It's also clear at this point, the most profitable ads in the
           | industry are the ones that most take advantage of personal
           | data - this isn't a secret. The difference in profitability
           | can be stark too, which is why I worry so much about the
           | incentive structure.
        
           | moreira wrote:
           | You might be surprised to know that Apple has been doing ads
           | for over a decade. [0] They've had ads for a long time, and
           | still do - App Store search ads[1] and Apple News ads, to my
           | knowledge.
           | 
           | [0]: https://en.m.wikipedia.org/wiki/IAd [1]:
           | https://searchads.apple.com/
        
             | indymike wrote:
             | Also: both the App Store and Apple News cannot be
             | uninstalled on MacOS.
        
             | yazzku wrote:
             | I don't get where people get that 'Apple didn't do ads'.
             | I'm not even an iOS user and I know that much. Must be
             | drinking unreal levels of kool-aid.
        
               | kmeisthax wrote:
               | Apple was and is so bad at advertising that people think
               | they didn't do it until recently.
               | 
               | Part of it just comes with the territory. Apple is a
               | computer company that prides itself on not only having a
               | sense of _taste_ , but being able to impose that sense of
               | taste on its business partners. This is contrary to the
               | goals of advertisers - tastelessness kind of comes with
               | the territory and advertising inherently messes with the
               | user experience.
        
             | nvrspyx wrote:
             | Let's not forget that App Store search ads replaced iAds,
             | which was an in-app ad network. I assume that it was shut
             | down because of too much competition in the space, but
             | perhaps we'll see it come full circle as Apple diminishes
             | the "effectiveness" of third-parties.
        
             | lancesells wrote:
             | And there was the Steve Jobs era ad network that has big,
             | interactive type flash ads that Apple had to approve as
             | being "good". I don't remember much except working on a
             | video component of a Geico ad that was mobile only in
             | ~2009.
        
           | fragmede wrote:
           | They were always a marketing company though. See this more as
           | the prodigal son returning to his roots.
        
             | pb7 wrote:
             | How is it a marketing company?
        
         | factorialboy wrote:
         | Few months ago when launching apps on Mac Os became sluggish
         | because their telemetry service had high latency -- that was
         | the moment I lost faith in all of Apple's privacy claims.
         | 
         | PS: Still use a MBP, iPhone and an Apple Watch. :(
        
           | Spooky23 wrote:
           | They didn't say what happens on MacOS stays on MacOS.
           | 
           | That type of capability is core to most general purpose OS's
           | today. Any significant company is running EDR, etc that's
           | even more intrusive
        
           | user3939382 wrote:
           | If you just put macOS on a proxy you can see the it basically
           | never stops phoning home. Privacy my ass.
        
             | jjtheblunt wrote:
             | On a laptop not on WiFi what happens?
        
           | gumby wrote:
           | That telemetry could easily -- more easily in fact -- have
           | been done in a privacy protecting way: have your machine ship
           | with a signature database and then have it randomly and
           | frequently download deltas. Then check the signature database
           | locally. It would be faster too. Especially on the mac we're
           | not talking about an enormous database.
           | 
           | Rather disappointed that Apple didn't take this route. They
           | do do something similar with their virus database (XProtect).
        
           | e40 wrote:
           | That "telemetry" (which is misleading in the current context)
           | was about checking for malware. I'm talking the specific case
           | of launching apps on macOS.
        
             | Zagill wrote:
             | Part of the issue IIRC is that application names were
             | exposed in the request, not encrypted in any way. So there
             | are legitimate privacy/security concerns in publicly
             | announcing every application that you open on your
             | computer.
        
             | sitzkrieg wrote:
             | that is still very much the same thing
        
         | clairity wrote:
         | > "Also, being more privacy-friendly than Google and being
         | privacy friendly are two different things."
         | 
         | in theory, that's ok, if we have healthy, functioning markets
         | that are free from undue influence of any individual
         | participant. the "invisible hand" of the market would drive it
         | iteratively toward more privacy (assuming this is valued by
         | more than minor segment, greater than ~15% of the market). the
         | market would (and should) be an ongoing conversation between
         | suppliers and consumers to reach all the profitable corners of
         | supply and demand, rather than a couple behemoths with
         | megaphones telling us how great they are, rather than showing
         | it through their products and practices.
         | 
         | p.s. - has anyone else noticed adguard doing port-scans on your
         | gateway from their dns service IPs? i haven't dug into it yet,
         | so i don't know whether it's spoofed or whatnot.
        
           | whimsicalism wrote:
           | > functioning markets that are free from undue influence of
           | any individual participant. the "invisible hand" of the
           | market would drive it iteratively toward more privacy
           | (assuming this is valued by more than minor segment, greater
           | than ~15% of the market)
           | 
           | The market is for advertisers, and advertisers - whether they
           | are small or large businesses - value tracking and
           | measurability of their advertising investments.
        
             | clairity wrote:
             | advertisers value a way of determining ROI, which doesn't
             | necessarily require pervasive tracking (see: nielsen
             | ratings of yore).
             | 
             | in any case, my point was about the consumer electronics
             | market, which is apple's core industry, and which, in a
             | healthy and well-functioning market, also has a key stake
             | in this conversation (driving it toward non-distorted,
             | optimally efficient outcomes).
        
               | whimsicalism wrote:
               | > doesn't necessarily require pervasive tracking
               | 
               | I disagree. Incrementality studies (which measure ROI) as
               | advertisers want them are basically impossible with ATT.
               | You need to be able to pass an ID between apps.
        
               | clairity wrote:
               | yes, but you haven't shown that that translates into more
               | precise and accurate ROI. marketers and advertisers
               | believe it should, but there's no solid proof. that's
               | because markets (and any human endeavor) is complicated
               | beyond our ability to model (and solve) it
               | deterministically. attribution models (such as
               | incrementality studies) can sometimes give you clues, but
               | can't really tell you why any given person bought
               | something with any certainty. it's the old adage of half
               | of advertising dollars are wasted, but you don't know
               | which half.
        
               | disgruntledphd2 wrote:
               | Before ATT happened, FB has a tool that would run
               | experiments to assess incrementality of your advertising.
               | It's possible, but there are a bunch of privacy trade-
               | offs..
        
               | clairity wrote:
               | right, but again, those are very likely probabalistic,
               | population-level models that make assumptions about how
               | to attribute credit--does it all go to the first
               | view/click? how likely is the first view/click really the
               | first view/click? do you instead apportion credit across
               | clicks/views? how? it's somewhat useful at a population
               | level, but not at all at an individual level, especially
               | not for the tradeoff in privacy, anonymity, and autonomy.
               | 
               | but the kicker is, is it better than just doing studies
               | without the more invasive attribution data, especially in
               | relation to the higher price and market consolidation?
               | very unlikely. ad monopolization means more of the value
               | in the value chain goes to the monopolist regardless of
               | the proportion of value they provide in the chain.
        
               | whimsicalism wrote:
               | > is it better than just doing studies without the more
               | invasive attribution data,
               | 
               | Absolutely, as the controlled incrementality study is
               | impossible without either attribution or some group-based
               | approximation of attribution (ie. federated cohorts,
               | etc.)
        
               | whimsicalism wrote:
               | > there's no solid proof
               | 
               | I think modern incrementality studies give solid proof of
               | the value of an ad on the basis of a good model of how
               | the world works. Of course, models can be wrong - it
               | could turn out that solipsism is true, physics is false,
               | and the world outside of your own mind is a figment of
               | your imagination!
               | 
               | That the world is complex and models are inherently wrong
               | does not mean that nothing of value to businesses was
               | lost with ATT.
        
           | lostlogin wrote:
           | > the market would (and should) be an ongoing conversation
           | between suppliers and consumers to reach all the profitable
           | corners of supply and demand, rather than a couple behemoths
           | with megaphones telling us how great they are
           | 
           | I agree but where do we see this? Everywhere I look it's mega
           | corps. Food, fuel, power, electronics, clothes. I can't think
           | of a good example of the ideal relationship.
        
             | clairity wrote:
             | mostly in commodities markets (almost by definition, ha).
             | if we had an anti-trust division with any teeth, we'd have
             | many more markets like this, as that's the whole point of
             | anti-trust enforcement--to un-distort markets to drive
             | greater efficiencies and maximize value across the economy
             | (not just in large corps and solely for the already
             | wealthy).
        
               | lupire wrote:
               | Monopolies are optimally efficient across the economy, as
               | long as the monopolist doesn't get too greedy.
               | Competition is wasteful -- competition is why the
               | deadweigh loss ad industry exists!
        
               | clairity wrote:
               | monopolies seeming to be efficient like that is only true
               | in a limited static analysis. in a dynamic and complex
               | economy, there's great value in the flexibility,
               | ingenuity, resilience, price discovery, and creative
               | restructuring provided by multiple competitors in a given
               | market.
        
         | [deleted]
        
           | [deleted]
        
         | cormacrelf wrote:
         | > On HackerNews, Reddit and in public places you're loath to
         | find someone vouching for Apple's privacy practices
         | 
         | FYI loath means "unwilling", so it doesn't make sense here.
         | "Loath to X" is like "I would loathe doing X". The word you're
         | looking for is "likely".
        
           | [deleted]
        
           | lbotos wrote:
           | Not op, but I wondered if this was a Britishism. My partner
           | recently introduced to me to "lousy with" meaning
           | "abundance"...
        
             | mgerdts wrote:
             | My mom who is not British and has spent almost no time
             | outside of the Great Plains uses this term. I think the
             | "lous" come from louse, the singular form of lice. A great
             | abundance of not a great thing.
        
               | lbotos wrote:
               | TIL! But my partner has heard it used in the UK like "I'm
               | lousy with options" as in, I'm overflowing with choice.
               | That was a fun convo as I was like ... What??
        
             | [deleted]
        
             | diputsmonro wrote:
             | "Lousy" also has a definition of being infested with lice
             | (the singular form of which is louse); according to the
             | Etymology Dictionary this may be the original meaning
             | (https://www.etymonline.com/word/lousy)
             | 
             | From there, it seems to have developed as an _American_
             | slang to describe  "infestations" of other kinds.
        
           | Xeronate wrote:
           | I see you were right, but I think both choices (loathe and
           | likely) are acceptable. I originally thought jack was saying
           | "its unfortunate to find" or "it's disgusting to find".
        
           | jackconsidine wrote:
           | Had my negatives flipped- thanks for pointing out!
        
         | tootie wrote:
         | I like to say that Apple is a marketing company that makes
         | decent tech products. They absolutely played this market like a
         | fiddle. They sat back and watched Google and FB absorb tons of
         | bad press and I'm sure they were feeding it behind the scenes.
         | It always felt to me like a ploy. As much as ads and the SEO
         | game had their problems, they were there to support the open
         | web. Apple kept tapping the breaks on improving their web
         | browsers and driving users to apps because that was their
         | walled garden. Owning an iPhone now is essentially a status
         | symbol, owning an Android means you're poor. The privacy rules
         | designed to kill ads was only ever designed to hurt Google, not
         | to protect users.
         | 
         | As a counter example of marketing gone wrong, Amazon has very
         | steadfastly never sold their customer data to anyone. No one
         | ever thought for a second that they did this because they were
         | interested in privacy.
        
           | Spooky23 wrote:
           | "Selling data" means nothing. Amazon trades in data services
           | all of the time. Facebook is serving up retargeted Amazon ads
           | in near real time.
           | 
           | Apple usually designs their experiences around things they
           | control end to end.
        
           | lupire wrote:
           | Google also has never sold customer data. Amazon has been in
           | level trouble several times for stealing customer (product
           | seller) data.
        
       | gjsman-1000 wrote:
       | I propose a law, that states that advertising is only permitted
       | in certain locations, in certain industries (phonebooks, highway
       | ads, TV stations), and that anywhere else, it is completely
       | illegal to advertise, full stop. Do not even think about
       | advertising there if it's not on the short list. If you want to
       | advertise on a product, no money must exchange hands, or Congress
       | must pass an amendment.
       | 
       | EDIT: Forgot when writing this down (been thinking about this for
       | a while), but this would only apply to Publicly traded companies.
        
         | andsoitis wrote:
         | Wouldn't it be better to enumerate what's prohibited rather
         | than what's allowed?
        
         | tzs wrote:
         | So if a publicly traded company wants to advertise on TV they
         | either have to find a TV station that will run their ad for
         | free or they have to buy a TV station, because of the
         | requirement that no money change hands for the ad?
        
         | mateo411 wrote:
         | I think we would have to change the 1st Amendment to make this
         | type of law constitutional.
        
         | ccouzens wrote:
         | How do you tell if something is advertising? Is a sportsperson
         | wearing a brand because they like it or because they're being
         | paid to wear it?
        
         | elicash wrote:
         | So you start a t-shirt business online, and you can only
         | advertise in those places instead of Instagram? Seems bad for
         | the business.
         | 
         | Would be very profitable for tv stations, though! And we'd see
         | a ton more billboards covering everything.
        
           | gjsman-1000 wrote:
           | Well, in that case, I would just say that my law only applies
           | to Publicly traded companies.
           | 
           | That would cover all the Apples, Samsungs, Rokus, and so
           | forth of the world which is what we care about most, I think.
        
             | candiddevmike wrote:
             | Since you're already making carve outs, here's $100,000 for
             | your reelection campaign if you exclude Apple, too.
             | 
             | Ethical marketing is a hard problem to solve, I don't think
             | the best solution is focusing on where it happens, instead
             | it should be focused on how it's happening (targeting) and
             | what the content is.
        
         | kjkjadksj wrote:
         | Highway ads are bad because they distract drivers. Some states
         | like AK and VT have banned billboard already.
        
         | amelius wrote:
         | Let's also ban professions in advertising.
         | 
         | I mean, we did it for prostitution, so it could work?
        
         | seydor wrote:
         | good. let's run some ads to pass that law
        
         | cwkoss wrote:
         | Highway ads are a public safety risk and should be banned, IMO
        
           | amelius wrote:
           | Also just about any type of advertisement stimulates
           | overconsumption.
           | 
           | Banning ads right now seems like a sensible thing to do if we
           | want to reach climate goals.
        
         | colejohnson66 wrote:
         | That'll never stand up to a First Amendment lawsuit
        
           | gjsman-1000 wrote:
           | I'm not so sure about that. In many states, if you sell a
           | product, the government can compel you to put speech on your
           | product (such as, for tobacco, giant warnings about
           | addiction.) In my home state, Minnesota, advertising certain
           | products (like adult-themed stores) is banned on highway
           | billboards. If that is legal, you could maybe _at least_
           | force a giant black-and-white text warning covering up half
           | the side of TV saying,  "Warning: Contains non-removable
           | built-in advertising and user behavior tracking features." If
           | you were really nasty, you could force a "sin tax" on the
           | manufacturer for doing so - just charging 10% per product
           | with built-in advertising would quickly end the practice.
           | Treat advertising like tobacco - even that would be a start.
        
             | Dracophoenix wrote:
             | Treating advertisements like tobacco would mean giving the
             | FDA control over what people and read. Definitely a First
             | Amendment problem.
        
               | anotherman554 wrote:
               | Well first of all tell us how we should read the first
               | amendment. Do we do it based on what the FOUNDING FATHERS
               | believed or what the language of the amendment says, or
               | some other doctrine?
               | 
               | Because if we do it based on what the FOUNDING FATHERS
               | believed, unless you can find a quote where they said the
               | first amendment would apply to advertisements, then we
               | can conclude that the first amendment doesn't apply at
               | all.
        
               | colejohnson66 wrote:
               | > Because if we do it based on what the FOUNDING FATHERS
               | believed, unless you can find a quote where they said the
               | first amendment would apply to advertisements, then we
               | can conclude that the first amendment doesn't apply at
               | all.
               | 
               | That's an unreasonable view. The First Amendment says
               | _nothing_ about text on computers or lyrics in music
               | being protected speech, yet we accept that they are and
               | the Supreme Court agrees.
        
               | [deleted]
        
               | anotherman554 wrote:
               | I think you mean "certain Supreme Courts in certain time
               | periods agree..." The 1942 Supreme Court said in
               | Valentine v. Chrestensen commercial speech isn't
               | protected by the first amendment at all.
        
               | Dracophoenix wrote:
               | > Because if we do it based on what the FOUNDING FATHERS
               | believed, unless you can find a quote where they said the
               | first amendment would apply to advertisements, then we
               | can conclude that the first amendment doesn't apply at
               | all.
               | 
               | A dangerous line of thinking. If we're just going to keep
               | what the Founding Fathers said as the only standard for
               | the First Amendment, then only the Federal government
               | would be bound by it. States could could still pass their
               | own laws that punish the exercise of individual rights,
               | free speech included.
               | 
               | https://wikipedia.org/wiki/Slaughter-House_Cases
        
               | anotherman554 wrote:
               | I agree that sticking to what the founding father's said
               | will greatly roll back civil rights, but this is what
               | conservatives frequently claim they want to do.
               | 
               | Curiously, conservatives say this is more democratic
               | since people will get to vote on anything they want
               | without judges getting in the way, even though there's no
               | right to vote in the constitution.
        
               | [deleted]
        
         | magic_hamster wrote:
         | This is a brilliant idea, however there are a few problems. The
         | first is that for better or worse, you could bring down a lot
         | of services, businesses, content creators (i.e. YouTube) and
         | most likely a great many people will lose their job.
         | 
         | The second problem is, this is probably not going to fly
         | against freedom of speech, because it's effectively censorship
         | of a certain kind. And if it does pass, what could be the next
         | flavor of communication to be outlawed? Maybe it's not
         | something you're going to like.
         | 
         | I much prefer blocking ads (which I've come to be incredibly
         | effective at), and still have the law allow people to
         | advertise. And I hate ads with a passion! But the alternative
         | could be worse.
        
       | armchairhacker wrote:
       | If Apple starts running invasive ads or other bad practices, it
       | will further the development of the PinePhone / LibrePhone. It
       | will also cause a lot (possibly even the majority) of developers
       | to switch from iOS / macOS to open-source OSs. In this sense,
       | invasive advertising would be a bad idea economically.
       | 
       | A lot of developers who value "open-source" still use iOS and
       | macOS. A big reason is because, despite being proprietary, this
       | software is _good_. The minor flaws (macOS harder to modify, iOS
       | being locked-down, both platforms being not open-source and less
       | compatible with open-source than Linux /BSD) don't outweigh the
       | work of creating a new OS which has the benefits (seamless user
       | experience, fast, good design, efficient for productivity). A big
       | reason PinePhone and LibrePhone are far behind iOS is simply
       | because there isn't enough motivation - the hardware is there,
       | it's the software (e.g. smooth gestures) which are lacking.
       | 
       | Apple would not lose much of their _userbase_ , as a minority of
       | "non-developer" people don't care about invasive ads. But a lot
       | of developers do, and having developers move away is still really
       | bad because it affects Apple's ecosystem. Devs don't just use iOS
       | and macOS, they make software for these platforms and even
       | directly contribute to open-source Apple code. If everyone is
       | making software and fixing bugs for Linux and LineageOS instead,
       | they will get better and cause more developers and eventually
       | ordinary users to migrate away.
        
         | pid_0 wrote:
        
       | frankfrank13 wrote:
       | I get why people are so suspicious of this, but I personally
       | still feel like Apple is going to handle this much better than
       | Google or Meta. Meta and Google are 1-trick ponies, and those
       | ponies feed off of transforming user data into ads. Apple doesn't
       | _need_ ads, and therefore can do them on their own terms.
        
       | SpectralTheory wrote:
       | Where are these ads being delivered? Just the App Store, or are
       | they expanding into somewhere else?
        
         | hankchinaski wrote:
         | App Store, News app, Stocks app, Maps app, Books app, Podcast
         | app it mentions in the article
        
           | Nextgrid wrote:
           | The only app of value here is maybe Maps. The rest is garbage
           | already so won't be a major difference.
        
       | jscipione wrote:
       | Better Apple make money off data than it being collected by
       | Facebook and sent to the FBI.
       | 
       | https://nypost.com/2022/09/14/facebook-spied-on-private-mess...
       | 
       | At least Apple has a record of keeping their users safe from
       | government.
       | 
       | https://www.cnbc.com/2020/01/14/apple-refuses-barr-request-t...
        
         | r00fus wrote:
         | What makes you think Apple isn't doing the same? They were
         | involved in PRISM as well. Honestly, I really doubt Apple could
         | continue to do business without being at least somewhat porous
         | to law enforcement and government snooping (maybe better than
         | others but definitely not stiff-arming them).
        
         | moolcool wrote:
         | Having the data exist on somebody's servers in an unencrypted
         | state at all is enough to make me uneasy.
        
       | mywacaday wrote:
       | I recently signed up for the duckduckgo anti tracking protection
       | beta. I guess I always suspected on some level the amount of
       | tracking but seeing the the blocking in real time of apps I
       | haven't used in weeks really brings it home.
        
       | simonh wrote:
       | To be clear, this is entirely about advertising within Apple's
       | App Store (that's what Apple Search Ads is). It has nothing to do
       | with ads on the internet or in Safari, or even within third party
       | apps.
        
         | amelius wrote:
        
         | pavlov wrote:
         | And Google ads used to be only unobtrusive text inlined with
         | search results until it wasn't.
         | 
         | If there's growth in a segment of business that's moving the
         | needle at a multi-trillion market cap corporation like Apple,
         | there are executives and product managers all over the place
         | hoping to get on board.
        
           | CobrastanJorji wrote:
           | I agree, I think you mean that they were NOT inline. They
           | were out of the line, in an entirely separate column. With a
           | different background color. With the words "sponsored links"
           | added to their box.
        
           | simonh wrote:
           | Maybe, I suppose we'll see, but people have been saying this
           | ever since the Google/Apple bust up over user data in Google
           | Maps back in 2009. If we condemned everyone for things they
           | might do one day we'd all be in jail for life.
        
           | kuratkull wrote:
           | Google search ads used to be in a separate box to the right
           | of the search results.
        
         | drawingthesun wrote:
         | Incorrect I just checked that the stocks app on Mac OS does
         | indeed have unrelated adverts.
        
         | jdgoesmarching wrote:
         | I feel like the real outrage here should be for developers who
         | already pay a fee for the privilege of being Apple developers,
         | give up 30% of their revenue for the privilege of being
         | inconsistently judged by app review, and now need to fork over
         | extra money just to have their exact app name appear when
         | searched.
         | 
         | It's insulting to the dev community who drove the success of
         | the app store and arguably iOS in general. No amount of "we
         | love our devs" PR can reconcile this.
        
           | thr0wawayf00 wrote:
           | > It's insulting to the dev community who drove the success
           | of the app store and arguably iOS in general. No amount of
           | "we love our devs" PR can reconcile this.
           | 
           | Apple built this market to control it completely, you could
           | see it coming from miles away. It seems like the big move
           | nowadays is build your market (i.e. "platform") and you get
           | to be judge, jury and executioner. How did you see something
           | like this playing out? I just don't understand how people
           | still aren't cynical enough to see this kind of thing coming.
        
             | datadata wrote:
             | People might be able to see it coming, but could still be
             | enticed by the riches to be made for a while by playing the
             | game even while knowing how it ends.
        
               | munificent wrote:
               | Or simply be making the rational economic choice given a
               | lack of better alternatives.
        
             | Dalewyn wrote:
             | >you get to be judge, jury and executioner.
             | 
             | This has been the case with every single instance of
             | software repositories (aka app stores). Remember the whole
             | ffmpeg and libav schism that was fueled in part by repo
             | maintainers imposing their dogmatic will? Or more recently
             | Debian and whether to include non-free code in its
             | installers (aka local repository)? I can't quite grasp why
             | this doesn't appear immediately obvious to anyone.
             | 
             | The only truly free ecosystem is something like Win32,
             | where developers are free to write whatever they want,
             | publishers are free to sell whatever they want where- and
             | however they want, and the operating system is dependent on
             | that free ecosystem for continued relevance.
        
       | skc wrote:
       | They're gonna print even more money. You literally don't get a
       | much more captive audience than macOS/iOS users.
        
       | bndr wrote:
       | I'm not sure how the anti-trust / anti-monopoly laws work, but
       | isn't it conflict of interest, if you limit others in how they
       | can use your platform, but allow yourself to do the same things
       | you're limiting others in? Or am I wrong?
        
         | perryizgr8 wrote:
         | They've been doing it for years now with Apple music, and other
         | stuff. Why do you think they will be stopped now?
        
         | NovemberWhiskey wrote:
         | You seem to be suggesting there isn't a level playing field:
         | can you explain why?
         | 
         | Apple doesn't limit anyone from advertising; they just limit
         | third-party tracking, no?
        
           | JimDabell wrote:
           | > Apple doesn't limit anyone from advertising; they just
           | limit third-party tracking, no?
           | 
           | They don't limit third-party tracking either. They limit
           | third-party tracking _without the user's consent_. The only
           | thing advertisers need to do is ask the user for permission
           | to track them.
        
             | fossuser wrote:
             | They're a little disingenuous about this.
             | 
             | You can compare the pop-up language Apple shows for an app
             | like FB and the one they show for their own personalized
             | ads to see what I'm talking about. They've also run
             | misleading ads and have made comments that confuse people
             | about what's actually going on.
             | 
             | I'm no apologist for ads, but Ben Thompson is right to
             | point out that this hurts small companies that rely on
             | these targeted ads in order to exist a lot more than it
             | hurts large players like FB.
             | 
             | For example - a grocery store doesn't want to manage 'first
             | party' user data to track what you purchase (and you
             | probably don't want them to), they're bad at that and more
             | likely to do it poorly. They'd rather rely on an ad company
             | they can use instead. This applies to most small businesses
             | that rely on targeted advertising to get their business in
             | front of users that would want it. In Apple's model Amazon
             | doesn't need to say they track you because all purchase
             | data happens on Amazon, but FB does because others use FB
             | to target third party ads. The data doesn't leave FB though
             | so a reasonable person could argue why is this worse?
             | 
             | My personal opinion is that we'd be better off in an
             | equilibrium where these ad driven models are not viable
             | because the models that would replace them would be better
             | on net with incentives more aligned between user and
             | product.
             | 
             | There is a problem here with how user data is handled in
             | some cases, but Apple is also being at best misleading
             | about the issue in a way that benefits themselves and
             | reasonable people could think they're doing the wrong
             | thing.
        
               | JimDabell wrote:
               | > The data doesn't leave FB though so a reasonable person
               | could argue why is this worse?
               | 
               | Because the user has a relationship with the grocery
               | store application and as far as they are aware, only
               | interacting with the grocery store application. They
               | aren't given the knowledge or opportunity to decide
               | whether to send their data to Facebook or not. All Apple
               | are requiring is that the user be given that knowledge
               | and opportunity.
        
               | [deleted]
        
             | onepointsixC wrote:
             | This is misleading.
             | 
             | Apple limits third party tracking without user's consent by
             | both calling it as third party tracking and having it opt
             | in, while Apple's tracking is "personalization" that is opt
             | out.
             | 
             | It's absolutely a dark pattern meant to destroy non apple
             | advertising while making the owners of the OS the only real
             | way to advertise on it. It should be clamped down hard.
        
               | malshe wrote:
               | > while Apple's tracking is "personalization" that is opt
               | out.
               | 
               | For about a year this is no longer true.
        
               | JimDabell wrote:
               | > Apple limits third party tracking without user's
               | consent by both calling it as third party tracking and
               | having it opt in, while Apple's tracking is
               | "personalization" that is opt out.
               | 
               | You just seem to be skipping over the fact that Apple is
               | not a third-party here. The user has a direct
               | relationship with them.
               | 
               | > the only real way to advertise on it.
               | 
               | The advertising industry has existed for over a hundred
               | years without pervasive third-party tracking. Pervasive
               | third-party tracking is _not_ "the only real way to
               | advertise on it".
        
           | onlyrealcuzzo wrote:
           | Rules for thee not for me (Apple Advertising).
        
             | colejohnson66 wrote:
             | You can enable and disable personalized adverts from Apple
             | in the settings
        
               | onlyrealcuzzo wrote:
               | But they're not set to disabled by default like 3rd party
               | tracking is.
               | 
               | Gee, I wonder why...
        
               | Nextgrid wrote:
               | On the other hand, third-party tracking is not silently
               | disabled either - instead, it prompts the user on first
               | run and the user is given the choice to opt in or out
               | _per-app_.
        
               | onepointsixC wrote:
               | It's:
               | 
               | Non Apple ads: Opt In for scary third party tracking
               | 
               | Apple Ads: Opt Out for a "less personalized" experience
        
               | JimDabell wrote:
               | If I use an Apple device then I am clearly using an Apple
               | product and I have a relationship with Apple.
               | 
               | If I use an application then I am clearly using their
               | product and I have a relationship with the application
               | developers.
               | 
               | If that application embeds third-party tracking, I am not
               | clearly doing anything with the third party and I don't
               | have a relationship with that third party. Therefore
               | Apple requires that the application developers ask for my
               | consent first.
               | 
               | Only one of these needs the user's consent, and it's
               | clear why. Apple can act fairly and still hold third-
               | party tracking to a different standard.
        
               | lovecg wrote:
               | But that argument is not limited to tracking, isn't it.
               | For example if I use an application that integrates with
               | Shopify or Stripe, by that logic Apple would also be in
               | the right to ask for consent (while the integration with
               | Apple Pay would be pop-up free). In fact I don't see any
               | reason why Apple shouldn't go after those businesses next
               | - there's a clear privacy angle they can play here too.
               | As much as I like Apple Pay as a consumer, I don't think
               | Apple should get a blanket pass on favoring its own
               | infrastructure over any third-party integrations just
               | because the user is less confused about their
               | relationship with Apple.
        
           | falcolas wrote:
           | They limit cross-application tracking.
           | 
           | Which I'm fine with.
           | 
           | Is there any evidence that Apple themselves are tracking
           | across 3rd party application advertisements (this is me
           | assuming that they do track across 1st party apps, which is
           | _not_ fair).
        
         | pier25 wrote:
         | You mean like Apple not allowing third party browser engines?
        
         | amelius wrote:
         | If you really wanted to rule out conflicts of interest, you
         | would have to break up the company in several hardware and
         | several software companies.
        
         | gamblor956 wrote:
         | No, you're not wrong. If Apple follows through with this it's
         | pretty much the textbook definition of an antitrust violation:
         | leveraging their market power in one market to circumvent
         | competition in the target market.
        
           | scarface74 wrote:
           | When I watch Netflix, I have no reason to be surprised or
           | shocked that Netflix is using that information to target
           | movies I want to watch. It's the same with Amazon and
           | Facebook.
           | 
           | What I don't expect is that when I shop on Amazon I get ads
           | showing me what I searched for and bought on Amazon to show
           | up on Facebook (which of course does happen).
           | 
           | What would be the consumer friendly thing for the government
           | to do? Allow more cross app data sharing? Refuse to let any
           | company use the history of what a consumer does _at that
           | company_ for targeting?
        
             | aierou wrote:
             | Regulators could kill several birds with one stone and
             | allow alternative app markets on iOS devices.
        
               | scarface74 wrote:
               | I can see the marketing aspect now "if you install this
               | third party App Store, the apps you can install can
               | ignore the privacy guards and advertise and track you
               | better!"
               | 
               | Or a company like Facebook can once again encourage users
               | to install a VPN that allows them to track all of the
               | traffic to and from your phone.
               | 
               | https://mashable.com/article/facebook-used-onavo-vpn-
               | data-to...
        
         | scarface74 wrote:
         | Yes, just like Facebook can't limit others from scheduling ads
         | and Google can't limit other search engines from just being
         | plugs in.
         | 
         | Also cable companies can't limit others from carrying channels.
         | 
         | Do you think advertisers on Facebook, Google or Amazon get
         | access to all of the data that the platform vendor has?
         | 
         | Do you also want everyone to get access to Google's search
         | algorithm?
         | 
         | If I had a dollar every time someone on HN yelled "anti trust"
         | about anything no matter how little legal sense it made, I
         | could be my own VC.
        
         | jannes wrote:
         | Par for the course in big tech. They love walled gardens.
        
         | imwillofficial wrote:
         | I don't deliver Apple is offering anything different that third
         | parties can't see.
         | 
         | Anyone confirm or deny?
        
           | loeg wrote:
           | My hearsay impression is that Apple can and do track in ways
           | they prevent 3rd parties from doing on their platform.
        
             | onlyrealcuzzo wrote:
             | They ABSOLUTELY do.
             | 
             | They track everything about the device - and the user has
             | almost no control over it.
             | 
             | Sure, they aren't tracking what you're doing INSIDE the FB
             | app. But they track every time you use it, where you use
             | it, the context that led to that usage, etc.
        
               | falcolas wrote:
               | > Sure, they aren't tracking what you're doing INSIDE the
               | FB app. But they track every time you use it, where you
               | use it, the context that led to that usage, etc.
               | 
               | So does Facebook (as much as they're able and allowed
               | to), being fair.
        
               | onlyrealcuzzo wrote:
               | FB can't track every time you open Pinterest on an
               | iPhone.
               | 
               | Apple can and does.
        
               | Nextgrid wrote:
               | FB absolutely can and does correlate events and various
               | metadata sent by the "Facebook SDK" spyware which litters
               | most mainstream apps. ATT does not prevent that because
               | the fingerprint it collects, combined with your IP
               | address is sufficient to link all the separate instances
               | of the SDK by correlating enough events.
        
               | falcolas wrote:
               | To be clear, I'm not disagreeing with that. I'm just
               | saying that individual applications can track those
               | metrics for their own properties.
               | 
               | And, to be fair, while I don't want Apple tracking that
               | data (however useful/useless it may be), I wouldn't want
               | Facebook tracking it either.
        
             | scarface74 wrote:
             | Every (smart) merchant uses information from its
             | interaction with its customers to target better. What
             | overall law do you want the government to pass?
        
         | bolt7469 wrote:
         | My understanding of a "conflict of interest" is that they
         | happen when a personal interest interferes with a duty. Ex: a
         | company executive receiving a gift from a potential supplier.
         | 
         | This situation would not be a conflict of interest because
         | Apple has no duty to third party advertisers
        
         | SoftTalker wrote:
         | Apple isn't the only online advertising platform, and they
         | don't have anything close to a monopoly there. They are free to
         | build their own ad tech and keep it to themselves, or give
         | themselves preferential access.
        
           | shrewduser wrote:
           | That's missing the point, Apple owns the platform and are
           | using that dominance to push people out while pushing
           | themselves in.
           | 
           | Using your dominance in one industry like that could fall
           | afoul of anti monopoly laws.
        
             | paulmd wrote:
             | > That's missing the point, Apple owns the platform
             | 
             | People make a lot of to-do about it, but, that's not really
             | an unusual thing in the market anymore. Sony has exclusive
             | control of their store, does not permit sideloading, and
             | no, the hardware isn't subsidized.
             | 
             | https://www.extremetech.com/gaming/325504-sony-finally-
             | turns...
             | 
             | Regardless of whether you feel that's _also_ bad, it goes
             | to establish that this is not unusual or particularly
             | noteworthy behavior.
        
         | pwinnski wrote:
         | Is there any evidence anywhere that Apple is doing, or is
         | intending to do, the same things they've blocked others from
         | doing?
         | 
         | Apple hasn't stopped anybody from advertising, they've only
         | stopped them from doing overly-intrusive cross-app personal
         | tracking. They don't seem to intend to do over-intrusive cross-
         | app personal tracking themselves, so it seems to be a level
         | playing field. So far, at least.
        
           | yazzku wrote:
           | You've pretty much defined the anti-trust case in your own
           | sentence.
           | 
           | Microsoft did not prevent other browsers from being
           | installed; it just shipped IE by default and made it annoying
           | af to uninstall.
        
           | dwaite wrote:
           | > ...they've only stopped them from doing overly-intrusive
           | cross-app personal tracking.
           | 
           | They've required consent for cross-organizational tracking.
           | For a single organization, they have only required disclosure
           | in apps (via the privacy nutrition labels).
           | 
           | For instance, Google can still push you to sign into a Google
           | account so they can add all your interactions across
           | services/devices to your profile. They also can still share
           | information between Google native apps for unauthenticated
           | users. This would include if they start to move over apps
           | from other acquired companies under the Google umbrella.
           | 
           | The difference is that I can make an opt-in choice (if
           | possibly a difficult one) on whether I want to interact with
           | Facebook services directly, but I couldn't make a such a
           | choice before on what information Facebook was gathering
           | about me without my consent or knowledge via tracking.
        
             | disgruntledphd2 wrote:
             | Let's be clear though, the information FB got was always a
             | subset of what Apple got, so it's a little invidious of
             | them to ban cross app tracking for everyone else except for
             | them.
        
           | badwolf wrote:
           | >they've only stopped them from doing overly-intrusive cross-
           | app personal tracking.
           | 
           | It's important to remember, they aren't stopping them from
           | doing the overly-intrusive cross-app tracking, they just make
           | you _actively consent_ to an app allowing that tracking.
        
             | hn92726819 wrote:
             | I'm not familiar -- do you have to actively consent to
             | Apple's tracking too? As in, do they give themselves some
             | advantage over other ad platforms?
        
               | novok wrote:
               | You do have to consent, but there are many parts where
               | they don't let you say no and continue using, while all
               | third parties are forced to make you say no and to
               | continue using.
               | 
               | Apple is doing the classic "we don't share with third
               | parties, we just collect a shit ton of data from
               | everywhere and then make people buy our data indirectly
               | via our ad sale services" like google and facebook do
               | today. So it's not shared with third parties, but because
               | of their scale it might as well be in effect size .
        
               | pkaler wrote:
               | > I'm not familiar -- do you have to actively consent to
               | Apple's tracking too?
               | 
               | It's called App Tracking Transparency and there is a
               | scary prompt when Facebook/others do it. It's called
               | Personalization and a friendly prompt when Apple does it.
        
               | selsta wrote:
               | These two are not the same thing. Every app is allowed to
               | serve you personalized ads, without asking. ATT is about
               | cross app/site tracking between other companies, which is
               | something Apple has never done.
        
           | whimsicalism wrote:
           | They can target you in app store based on your activity on
           | the Kindle app - is that not tracking?
        
             | WoodenChair wrote:
             | > They can target you in app store based on your activity
             | on the Kindle app - is that not tracking?
             | 
             | It doesn't say that in the article and that's patently
             | false. Apple does not have access to Amazon's data about
             | your activity in the Kindle app. Can they potentially track
             | you in the Apple Books app? Perhaps, but if you trust what
             | they're saying, you're presented first with an opt-out
             | dialog about ad personalization.
        
               | novok wrote:
               | Apple does have access to the amount of time you open
               | that kindle app although ;)
        
       | ec109685 wrote:
       | This part of the article is wrong:
       | 
       | "While Apple effectively tracks users on its own platform, the
       | pre-installed apps are exempted from displaying a message asking
       | permission to track users.
       | 
       | This is because Apple's Anti-Tracking Transparency only applies
       | to the apps that use third-party data to track users. Since
       | Apple's tracking stays within its own ecosystem, the company's
       | native apps are not subject to the policy. An exception Apple
       | made for itself drew backlash, with some comparing the
       | "nefarious"-sounding prompt third-party developers have to show
       | to a far less ominous "personalized ads" pop-up Apple has to show
       | itself."
       | 
       | Apps like Facebook can track the user any which way they please.
       | They can't track users in other apps without consent.
        
         | [deleted]
        
       | travisgriggs wrote:
       | I've been a big Apple fan over the years. They continue to grow
       | more tarnished for me.
       | 
       | But my big problem is... where do I go? It's not like Android
       | phones are better--I write native apps on both, I have 9 Android
       | phones sitting to the left of me right now, and 6 iDevices to my
       | right--they're worse to use. They're a night mare to code for
       | compared to iOS.
       | 
       | I write Linux, Windows, and Mac code from post Ives 16"MBP. The
       | OS is as good as any Linux I use (it's worse in some ways, but
       | better than others). The hardware is impressive. I have tried the
       | Linux on Windows stuff, Windows is the worst.
       | 
       | It's not like it was 20 years ago, when MacOSX was in its
       | infancy, and Linux was awesome, and you could reinstall Sawfish
       | WM on Linux running on the Windows laptop the company gave you.
       | Apple hardware/software has its warts, but overall it's pretty
       | good stuff all things averaged. So I'd love to escape their
       | growingly evil ecosystem of services, but it's not clear what the
       | development rig better and more free/enabling than this would be.
        
         | rtpg wrote:
         | It's so frustrating that Android isn't better. I ... think that
         | it's mostly due to app design not being so great.
         | 
         | But the super glib part of me is unable to escape from the idea
         | that there is an original sin with Android, with its
         | complications around activities and the like, and the JVM, that
         | make the weird jittery lagginess inevitable. I know that in
         | theory you should be able to have a high perf layer for
         | graphics and animations, but where is it?
         | 
         | It's just embarassing that somehow we've ended up in a
         | situation where there is so much money poured into an "open"
         | (yes I know it's not open but) system and yet it still feels so
         | bad compared to iOS on a... 4 year old device
        
           | laumars wrote:
           | It's been a few years since I've ran Android but I remember
           | it was possible to have silky smooth animations via custom
           | ROMs. The problem was a lot of OEMs slapped crap loads of
           | bloat on an underpowered handset.
           | 
           | This might not be the case any more, it's been years since
           | I've ran Android, but there once was a time when running
           | cyanagenmod (I think it was called) on a HTC handset gave you
           | a better experience than iOS on an iPhone.
        
         | [deleted]
        
         | lupire wrote:
         | Your 20 year old Linux still works. All you have to do is not
         | be greedy about wanting all the inventions that evil
         | corporations made in the past 20 years.
        
         | smoldesu wrote:
         | The goal shouldn't be to 'escape', but rather encourage our
         | businesses to do the right thing so people aren't hostages in
         | the first place. If Apple simply played fair, I don't think
         | anyone would feel the need to leave (or fear that they need
         | to). Perhaps this will be the ultimate test of Apple putting
         | their customers before profits...
         | 
         | In any case, I think Linux replaces MacOS without much protest.
         | I hated working around Mac-specific idiosyncrasies anyways, and
         | while a number of devs might protest, Apple hardware makes for
         | fine Linux machines these days. You're right to identify that
         | iOS is harder to replace, but it's hard to imagine a long-term
         | solution that doesn't involve Apple allowing sideloading. I
         | really hope they do the right thing here, but that's all we can
         | do.
        
         | andai wrote:
         | I'm often reminded of Stallman's message that Free Software
         | would be the right thing to use, for reasons of ethics and
         | preserving freedom for ourselves and others, even if it were a
         | worse experience. (He argues that it isn't worse, but that's a
         | different conversation.)
        
         | sylens wrote:
         | I see more and more people getting into this mindset. They want
         | a little more openness than what Apple provides, but they want
         | a little more structure and direction than Android.
         | 
         | I really do wonder what would happen if Microsoft made a fork
         | of Android with a replacement for Google Play Services (maybe
         | something that emulated many of the APIs, putting Google in an
         | ironic situation to say that its APIs are protected under
         | copyright law)
        
       | gerash wrote:
       | In terms of data protection I have friends who work at Google and
       | at Apple. The one working at Apple was able to check their
       | spouse's spending trend on App store (granted they were working
       | in a relevant department) while at Google reading your own data
       | is not even granted without justification let alone an external
       | user.
        
         | jiggawatts wrote:
         | To be honest I'm not that worried about individual employee
         | access. I'm much more concerned about systematic organisational
         | access.
         | 
         | Apple might have a handful of employees misuse data. Google
         | will do it on purpose, at scale.
        
         | throwaway__122 wrote:
        
         | cromka wrote:
         | Sounds like something worth whistleblowing to relevant
         | authorities. Depending on where are they located, they could
         | even be rewarded for it.
        
         | pyentropy wrote:
         | Sounds believable to me. Google is really good at data
         | warehouse & database tech (BigQuery, BigTable, Spanner) and
         | access management systems, as well as sturdy custom-built tools
         | for internal use by employees.
         | 
         | Even though it might not be intentional, Apple is lagging at
         | such tooling.
        
           | MisterPea wrote:
           | Yep. As another user pointed out, privacy tooling is a very
           | hard problem across a large company. When you have a cloud
           | platform, you're especially incentivized to build a robust
           | solution for this.
           | 
           | I would imagine AWS and Microsoft also have a thorough
           | tooling solution.
        
         | summerlight wrote:
         | Can't say for Apple, but can confirm that it's quite
         | challenging to access arbitrary user data in Google without
         | giving good justification and all the log accesses are subject
         | to audit. This is not just a mere possibility; also heard that
         | a few cases were actually escalated and resulted in termination
         | because of inappropriate access.
        
         | frankfrank13 wrote:
         | Idk if thats super relevant is it? Will Apple employees be
         | handcrafting ads for the users they can see?
        
           | friedman23 wrote:
           | It means that Apple's care of user data is surface level.
           | Google is under much more scrutiny than Apple and thus takes
           | better care of your data.
        
         | justapassenger wrote:
         | Talking from experience - having a real privacy program at a
         | big company is really hard. Like thousands for people and
         | billions of dollars hard.
         | 
         | And speculating - wouldn't surprise me too much that Apple is
         | actually weak there. Apple's approach to privacy seems to be
         | mainly "we just don't get your data on our servers", which
         | could be resulting them in ignoring how to build an actual
         | robust privacy program on their side for other things.
        
         | null_object wrote:
         | > The one working at Apple was able to check their spouse's
         | spending trend on App store
         | 
         | You obviously could back this hearsay up with actual evidence I
         | assume?
        
           | summerlight wrote:
           | How could they? They obviously don't want to face C-suite
           | level retaliation who can make their life miserable over the
           | next 10 years.
        
           | gerash wrote:
           | This was a few years ago and I actually don't want to get
           | anyone in trouble
        
             | novok wrote:
             | IMO this is just an indicator of a bunch of incomplete
             | policies, usually something you see in smaller immature
             | companies. I would think apple would've tightened that up
             | by now, not being allowed to look up info for people you
             | know or personal things is usually explicitly against the
             | rules and can get you fired at most places!
             | 
             | The only time these rules might be able to be 'broken' is
             | to get data to fix bugs with the person's consent.
        
           | Quarrel wrote:
           | "Sure, here's the screenshots I took of my wife violating her
           | NDA, while handing them to me to post to HN."
           | 
           | Like, sure it is hearsay, but what do you want from the guy?
           | Most of us are sharing anecdotes that we hope we be helpful
           | to other HNers, most of the time. If anything, I think a lot
           | of people look to the experience of other users here as the
           | advantage.
        
             | CharlesW wrote:
             | "Sure it's complete hearsay, but it plays well with HN
             | readers so..."
        
               | [deleted]
        
               | viridian wrote:
               | Most points of plot are hearsay, and Hacker News isn't a
               | court of law.
               | 
               | If I tell you that while working at unnamed multi-
               | national finance company we wrote software used for what
               | I would consider incredibly immoral, but not illegal (in
               | the US) purposes, I don't have any right to be believed,
               | but I also expect most people would believe me, because
               | they know how these things go in real life, oftentimes in
               | their own organizations.
        
               | CharlesW wrote:
               | The difference between "a friend who worked at Apple said
               | he could see his spouse's purchases" and "I worked at a
               | company which wrote software used for immoral purposes"
               | is that one is hearsay and one is not.
        
               | oliveshell wrote:
               | One is hearsay _to the speaker_. Unless proof is
               | provided, they're both hearsay all the same to the
               | receiving audience.
        
         | _joel wrote:
         | Sounds like they also breached laws, way to go.
        
         | [deleted]
        
       | verisimi wrote:
       | Apple = a big sandbox Google, Meta = also big sandbox Government
       | surveillance = Apple + google + meta = the biggest sandbox
       | 
       | Which sandbox do you like to play in? Does it even matter?
        
       | Calvin02 wrote:
       | Tech community's response summed up in two lines:
       | 
       | Targeted ads from Facebook, Google, Amazon (and soon Netflix):
       | fuck em! Targeted ads from Apple: well.. better Apple than
       | others.
       | 
       | Mean while it is the businesses (and, in the end, consumers) who
       | bear the brunt because as ad relevancy goes down, the cost of
       | acquisitions and sales go up.
        
         | moolcool wrote:
         | As a consumer, I do not want ad relevance. In fact, I hate
         | targeted ads. I do not feel served when mega-corporations
         | unscrupulously track literally everything about me so they can
         | try to sell me crap I don't need. I play the worlds smallest
         | violin for the businesses who have to "bear the brunt" of not
         | knowing how many steps I've taken today, or what times I went
         | the bathroom.
        
           | hownottowrite wrote:
           | What about small mom and pop businesses that leverage
           | targeted ads to compete against mega-corporations?
        
             | moolcool wrote:
             | I have seen the opposite happen way more often. I was on
             | the market for a new wallet, specifically one made by a
             | one-man operation in France. As soon as I started looking
             | for reviews, targeted ads from larger brands like Fossil
             | and Ridge started following me. The current ad landscape
             | isn't giving the little guy a kick at the can, it's just
             | letting them into the same extortion based ad markets the
             | big guys compete in.
        
           | Calvin02 wrote:
           | I think another way to look at it is: value exchange.
           | 
           | What do I get in exchange for what I share. To me, learning
           | about new products and services from companies that I don't
           | already have an existing relationship with is far more
           | valuable than the data shared. I want the inventor of a
           | better mouse trap to reach out to me and let me know of their
           | product.
        
             | moolcool wrote:
             | We're looking at asymmetrical warfare between incredibly
             | advanced targeting algorithms, and our monkey-brains. It's
             | all fun and games when you're selling moustraps, but what
             | about when the algorithm finds out you have a
             | predisposition towards addiction and realizes it can profit
             | from that by showing you ads for alcohol and
             | pharmaceuticals?
             | 
             | What happens when it learns that you have a gambling
             | problem?
             | 
             | What happens when it learns that you're a hypochondriac?
             | 
             | What happens when it learns that you have a retail
             | addiction?
             | 
             | What happens when your ad profile identifies you as
             | somebody who has had an abortion in one of the states where
             | it's illegal? Can the ad company be subpoenaed?
             | 
             | What happens when an insurance company goes to a data-
             | broker and finds out that you've been googling cancer
             | symptoms? Would their access to this information change
             | your premiums or eligibility?
        
               | Calvin02 wrote:
               | > What happens when it learns that you're a
               | hypochondriac? > What happens when an insurance company
               | goes to a data-broker and finds out that you've been
               | googling cancer symptoms?
               | 
               | 1) We cannot solely rely on Apple's selective definition
               | of privacy to resolve these. As an example, what if your
               | health insurance company offers an app and you use that
               | app to search for cancer? Should the insurance company be
               | able to use that data? We need very strong legal
               | protections as a more comprehensive solution that works
               | across all types of data companies can gather to make
               | medical decisions.
               | 
               | > What happens when it learns that you have a gambling
               | problem? > What happens when it learns that you have a
               | retail addiction?
               | 
               | 2) You need to consider that (1) advertisers don't need
               | to learn this! People willingly give them this data (e.g.
               | by signing up for a sports betting app), and (2) this
               | also opens the door to reach people to help them. No
               | targeted advertising does not mean that these societal
               | issues just disappear. These are still there but just
               | harder to see.
               | 
               | > What happens when your ad profile identifies you as
               | somebody who has had an abortion in one of the states
               | where it's illegal? Can the ad company be subpoenaed?
               | 
               | 3) While I abhor the decision on Roe vs Wade, let's flip
               | this to: what if the ad profile identifies you as a
               | seller of fentanyl? Would you want the ads data to be
               | eligible for use in prosecution? I would. Saying that
               | banning targeted ads protects women's privacy is security
               | through obfuscation. That is not a solution.
        
               | moolcool wrote:
               | 1) So from the jump, you're counting on legislation to
               | work against the interest of big insurance. You might be
               | waiting a while.
               | 
               | 2)This position presents a pretty messed up vision of the
               | world IMO. As if the ideal state of things is that
               | Google/Apple/Meta holds auctions where Draft Kings, Poker
               | Stars, and a gambling support line can bid on a gambling
               | addict's attention.
               | 
               | 3) Asserting that targeted ad sales are good because they
               | identify criminals is a big stretch imo
        
               | viridian wrote:
               | I think that we as a society decided that our solution to
               | people with addictive personalities is to let natural
               | selection take its course. There's way too much money to
               | to made in the misery to try to apply those brakes.
        
               | htrp wrote:
               | > What happens when an insurance company goes to a data-
               | broker and finds out that you've been googling cancer
               | symptoms? Would their access to this information change
               | your premiums or eligibility?
               | 
               | Gattaca happens
        
         | bee_rider wrote:
         | If you are a fan of Apple, this is pretty bad news I think,
         | they are getting deeper into a dirty market, and will probably
         | get hit by the ad curse as well. But, as someone who doesn't
         | particularly care about them, it will be pretty funny to see
         | them blatantly eat Facebook's lunch.
        
         | hownottowrite wrote:
         | Yup. The advertising apocalypse has been a complete horror show
         | for many small businesses. But super excited people have their
         | privacy so that only the bigoted of the big can afford to show
         | them ads.
        
       | api wrote:
       | I really hope Apple doesn't turn its products to shit chasing ad
       | revenue like almost everything else.
       | 
       | Advertising is cancer.
        
         | bumblebritches5 wrote:
        
         | subsubzero wrote:
         | This is by biggest concern and one of the reasons I use apple
         | products. absolutely ads, and now I heard that they are
         | injecting them into apple maps, I may have to switch to google
         | maps if this happens.
        
           | gjsman-1000 wrote:
           | Google Maps has had ads and "Sponsored Content" for quite a
           | while now.
        
             | Ensorceled wrote:
             | Yes, but if they are using a worse product because it
             | doesn't have ads, now that the worse product ALSO has ads,
             | they may as well switch back.
        
             | subsubzero wrote:
             | good to know, I haven't used google maps app in over 5+
             | years. Maybe I will have to go with a TomTom now s/
        
           | badwolf wrote:
           | You might check out Here WeGo (formerly Nokia Maps) I've
           | found their offline maps support is pretty great.
        
         | adra wrote:
         | They're reinvesting like 5-10% of profits on r&d? Something
         | tells me they're already living fat off their existing wins.
         | Ads would only further send apple into the realm of unicorn
         | money printing behemoths.
        
         | alphabetting wrote:
         | As much as advertising can suck, I highly prefer not having all
         | news sites hard paywalled and not needing premium subscriptions
         | for essential services like search, email and YouTube.
        
           | bee_rider wrote:
           | eMail pre-dates the ad ecosystem; search is actually pretty
           | nice but Google is slowly losing ground to SEO, a new
           | paradigm might be necessary; and YouTube is basically bad.
        
         | onlyrealcuzzo wrote:
         | They can't charge any more for their phones.
         | 
         | How are they supposed to make more money from phones if not
         | taking a cut of FB's advertising money?
        
         | jesuscript wrote:
         | This is a company that sells 2000 dollar monitor stands. They
         | are into a whole different game.
        
           | gjsman-1000 wrote:
           | It was $1000, and actually a brilliant move because actual
           | Pro users don't use fixed stands (and so aren't offended),
           | while wannabe-Pro rich people will buy it in droves. Thus
           | increasing the luxury branding without actually offending
           | actual Pro users. For those people, the $1000 stand price is
           | a conversation starter and a reason to buy in itself.
        
             | goosedragons wrote:
             | I mean the VESA mount itself is still $200...
             | 
             | I get that work is probably paying for most people's but
             | it's not really usable out of the box without a pricey add-
             | on. You can literally buy an entire monitor (with stand and
             | VESA mount) for $200.
        
           | api wrote:
           | I will happily buy into an ecosystem with stupidly priced
           | accessories if it has no ads and solid protection for
           | privacy. As soon as I see ads (in anything) it's shit. If
           | it's loaded with spyware and constantly invades privacy it's
           | shit. These are things I associate with low-end trash.
        
           | ProAm wrote:
           | This is also a company that stopped including chargers and
           | cables so they could make additional revenue from people
           | already buying $1000 phones. [1]
           | 
           | [1] https://hypebeast.com/2022/3/apple-made-6-5-billion-usd-
           | by-r...
        
         | falcolas wrote:
         | Apple's news app is unusable for me because of the ads. Their
         | app store is just this side of unusable because of ads.
         | 
         | To be clear: I have adhd. Ads are intentionally designed to
         | catch the attention of your average person with reasonable
         | control of their attention. I have no chance in hell of keeping
         | my attention on the article when I have to blast past 6-7
         | unblockable ads per article.
        
         | 0xbadcafebee wrote:
         | If it is cancer, it's very lucrative cancer. But actually it's
         | not cancer, because it powers a lot of things. 99% of all
         | interactions that people have on the internet today is due to
         | advertising. Email, chat, videos, search, games, apps, news...
         | all created, popularized, and funded by ads.
         | 
         | I would prefer it if we weren't a consumer society, if our
         | entire way of life wasn't powered by selling things, with
         | advertising being the biggest underlying aspect. If Apple is
         | smart they will retain their brand image of quality and elite
         | lifestyle, because that's how _they_ advertise their products.
         | But they certainly aren 't going to abandon ads.
        
         | MBCook wrote:
         | I'm scared they've started doing that and the customer
         | experience fall is just a matter of time.
        
       | stephc_int13 wrote:
       | This is bad news for Apple.
       | 
       | I think that relying on adtech is poisonous in the long run.
        
       | gloryjulio wrote:
       | Apple pretends iOS is not Android, and turns it into Android
       | eventually. The irony
        
         | progbits wrote:
         | Except without 3rd party browsers and system-wide adblockers.
        
       | olliej wrote:
       | Sigh, I don't believe Apple's ad network tracks people to the
       | same extent as Google, Facebook, etc.
       | 
       | But the mere _existence_ of it undercuts the privacy claims _and_
       | creates a giant moral hazard (if AppStore search is lousy then
       | people have to buy ads /sponsored keywords, and the clear desire
       | for ad businesses to start invading privacy).
       | 
       | I really wish it didn't exist :-/
        
       | [deleted]
        
       | secondcoming wrote:
       | I, for one, did not see this coming at all. I genuinely believed
       | that Apple's privacy strictness was for the greater good.
       | 
       | /s
        
       | idk1 wrote:
       | This is what the Stocks app on MacOS looks like if you scroll
       | down for the smallest time - https://i.imgur.com/1j7ykDw.png
       | 
       | So Stocks app in MacOS, no stocks when you open it, but the news
       | and ads is what you see.
       | 
       | I do hope we don't see ads in the Weather app at some point, that
       | would be a shame.
       | 
       | Edit - I was curious, if you select APPL on the side and scroll a
       | little, you get ads too, so they're on all side tabs -
       | https://i.imgur.com/2X3Et0l.png
        
         | [deleted]
        
         | rglover wrote:
         | If that's legitimately Apple, Steve Jobs is rolling over in his
         | grave. Good lord.
        
         | raz32dust wrote:
         | Wow, that's eye-opening as an Android user and helps to put the
         | anti-tracking initiative into strategic perspective. Apple is
         | leveraging user trust to claim that it's ok for them to track
         | users, not not ok for anyone else.
        
           | warning26 wrote:
           | What I find particularly egregious is that when Apple
           | requests to track users, they use the text "Allow Apple to
           | _personalize your experience_? ", while for 3rd parties they
           | use the much scarier "allow this app to _track you_? " prompt
        
             | PcChip wrote:
             | That's straight up shady / bad faith
        
         | wafriedemann wrote:
         | Is this exclusive to the US? Mine does not look like that.
        
           | idk1 wrote:
           | This is the Stocks app in the UK.
        
             | bpye wrote:
             | I see it in Canada too. Really quite disappointing.
        
         | magic_hamster wrote:
         | Imagine paying top dollar for a premium Apple product, only to
         | get a soup of ugly ads in the native applications of your
         | device.
         | 
         | As far as I know, this is the case for low end models from
         | vendors like Xiaomi. And even there you can turn it off. I
         | never dreamed of Apple doing something so detrimental to its
         | famed User Experience that feels so cheap and disrespectful.
        
           | cma wrote:
           | > And even there you can turn it off.
           | 
           | Does Apple's System Integrity Protection protect apps like
           | Stocks?
        
       | franczesko wrote:
       | What is worrying is that there is no true alternative. Full-
       | privacy might be a very lucrative business opportunity.
        
       | whywhywhydude wrote:
       | I know everone hates ads, but isn't targeted ads better than
       | wholesale bombardment? Did Apple's blocking of facebook's
       | targeted ads improve the consumer experience? Or did that just
       | make advertising more inefficient which then led to just more
       | irrelevant ads. A good example would be American tv. Everyone has
       | to suffer to through those stupid viagra and antidepressants ads
       | because there is no targeting.
        
         | addicted wrote:
         | I strongly disagree. Targeted ads are significantly worse than
         | generic ads.
         | 
         | The entire point of advertising is manipulating human beings.
         | Targeted advertising means you have even more data specific to
         | an individual making it easier to manipulate the individual.
         | More generic advertising (for example, TV ads) means all you
         | have is the general area they live in, or the general interest
         | of the individual (magazine ads). You cannot manipulate people
         | based on their personal traits anymore.
         | 
         | The focus of the advertising shifts immediately from the
         | consumer of the ad to the product and/or message of the ad,
         | because you simply do not have enough information about the
         | consumer.
        
           | adrr wrote:
           | Targeted ads is why we see an explosions in new companies.
           | With traditional marketing, new companies had no way to reach
           | an audience effectively. You could start a company but
           | couldn't build a customer base. With targeted advertising, it
           | gave us things like free trading with Robinhood that
           | leveraged targeted ads to buy installs. It gave us a bunch of
           | new banking options that offer zero fees. It gave us new
           | clothing brands, razors, workout equipment, cosmetics and
           | washable rugs.
           | 
           | Killing targeted ads will just mean the incumbents will
           | dominate and without competition, consumer prices will rise.
           | Gillette did their first price reduction because of dollar
           | shave club is an example.
        
             | pdntspa wrote:
             | You seem to say that as if it were the only way to build an
             | audience. There have been disruptors and innovators out
             | there long before targeted advertising became a thing.
             | 
             | Targeted ads gave us none of the things you mentioned, it
             | merely gave them highly-effective ad targeting. But a
             | company can still buy TV ad spots, they can still spread
             | via word-of-mouth or grassroots campaigns, they can still
             | hire people to canvas and pitch, nowadays they can still go
             | viral.
             | 
             | I agree with GP that ads are manipulation, and that we
             | cannot give ad people (or any people, really) tools that
             | are too good in this area.
             | 
             | Literally every big company in existence today started
             | small, disrupting or innovating or just effectively
             | competing at something. Yet somehow they managed to become
             | what they are without targeted advertising?
        
             | amelius wrote:
             | You can have targeted ads without user tracking. E.g. you
             | can show job openings on a website where hackers meet.
             | 
             | User tracking is absolutely despicable and must be killed.
        
           | whimsicalism wrote:
           | > The entire point of advertising is manipulating human
           | beings
           | 
           | The entire point of your comment is manipulating human
           | beings.
           | 
           | Advertising often just seeks to make a consumer aware of a
           | certain product. If that is manipulation, so is pretty much
           | any content that seeks to change what people know.
        
             | tines wrote:
             | I think the difference is in what the two are trying to
             | manipulate you to do.
             | 
             | His comment is trying to manipulate the reader into
             | believing something that he believes is better for mankind.
             | He doesn't materially benefit, and the reader doesn't lose
             | anything.
             | 
             | Ads and advertisers are not trying to manipulate the
             | viewers into buying a product. They are manipulating
             | viewers into _becoming_ the type of person that buys
             | products impulsively and with little research. The product
             | of the advertiser is not an ad; the product of the
             | advertiser is you. This is not to your benefit.
             | 
             | So, trying to reduce gp's comment and ads in general to
             | equivalence is misguided imo.
        
               | fragmede wrote:
               | What if an advertiser truly believes in their product and
               | thinks it will better mankind? What if they've done a
               | bunch of research into the product and theirs is actually
               | the best on the market? I think the two are closer than
               | you'd like to admit.
        
               | cwkoss wrote:
               | Most companies brainwash themselves into thinking they
               | are making the world a better place.
               | 
               | Selling snake oil becomes no more socially good when the
               | salesman deludes themself into believing the pitch.
        
               | bolt7469 wrote:
               | What is your definition of "a better place"?
               | 
               | The vast majority of products people buy help them solve
               | problems of all kinds. An economic transaction is a win-
               | win for both buyers and sellers. Look at products like
               | the computer, the car, the telephone, etc. I think the
               | world is becoming a better place as a result.
        
               | cwkoss wrote:
               | Silicon Valley had a great bit about this kind of
               | thinking:
               | 
               | https://www.youtube.com/watch?v=B8C5sjjhsso
        
               | pb7 wrote:
               | Most people brainwash themselves into thinking their
               | opinions are right and others' are wrong.
        
               | tines wrote:
               | That's not really how things work in a modern context.
               | Today we have to distinguish between the people making
               | the stuff, who really may "believe" in their product, and
               | the people advertising those same products, who don't
               | care, and who aren't the ones creating anything of value.
               | 
               | As a shoemaker, you might think your shoe is the best
               | shoe on the market. Google doesn't care which is the best
               | shoe. Google simply sells a product, namely, a credulous
               | audience, to the shoemakers, who want buyers. And their
               | ecosystem is bent toward improving that product. The
               | shoemakers' noble ends don't justify the evil means of
               | the advertisers.
               | 
               | This is kinda what I take the old adage to mean, "If
               | you're not paying for the product, you are the product."
               | You might think that Youtube, Facebook, Instagram,
               | TikTok, etc. are free services because they don't cost
               | you money. But that's like saying that a stay at the
               | butcher's is free for the cow. They're not free at all;
               | advertisers have to pay good money for access to their
               | product, which is you.
               | 
               | Or so my view goes :) I could be wrong though.
        
             | GekkePrutser wrote:
             | > Advertising often just seeks to make a consumer aware of
             | a certain product. If that is manipulation, so is pretty
             | much any content that seeks to change what people know.
             | 
             | That's what advertising used to do before tracking was a
             | thing. When this was introduced the industry realized that
             | targeting and manipulation is far more profitable and this
             | made ad campaigns that don't do this unviable. Because
             | nobody ever wants to go back to a lower profit margin.
        
               | GekkePrutser wrote:
               | PS Not sure why I get 0 points here :) I have it on good
               | authority from some webmasters that were trying to offer
               | non-tracked ads that advertisers simply don't want them
               | anymore.
               | 
               | They're so addicted to tracking, and 'retargeting'
               | (meaning repeat ads) that they're just not paying for
               | untracked anymore. Not nearly enough to make an ad-
               | supported website work anyway.
               | 
               | Due to GDPR and the cookie ban, things are turning in
               | Europe though. Because now they no longer have the
               | choice.
        
             | hutzlibu wrote:
             | "Advertising often just seeks to make a consumer aware of a
             | certain product."
             | 
             | And this is why _shiny new product_ is often placed along a
             | half naked beatiful women or alike? Sex sells?
             | 
             | Some marketing indeed exists, that just tries to make a
             | consumer aware of a product. But most marketing campaigns
             | try to associate a certain product with certain attractive
             | person/livestyle/object.
             | 
             | The Malboro Man, the Taste of freedom. Etc.
             | 
             | It is highly manipulative to its core. And with targeted
             | ads, you can play with the target persons fears and desires
             | in a automated way. So far this likely not happening (very
             | well), but the potential is very real and dark.
        
               | whimsicalism wrote:
               | > And this is why shiny new product is often placed along
               | a half naked beatiful women or alike? Sex sells?
               | 
               | If anything, this was more common in the pre-internet
               | advertising age. Can't remember the last time I saw an ad
               | like this.
        
               | hutzlibu wrote:
               | It is still totally a thing, it just takes effort to
               | notice it, since it is so common. Also there is still
               | nondigital advertisement.
        
             | airstrike wrote:
             | > The entire point of your comment is manipulating human
             | beings.
             | 
             | The difference is in the intention for said manipulation.
             | His comment isn't trying to get us to part with our hard-
             | earned income for ultimately frivolous goods.
        
               | PM_me_your_math wrote:
               | "frivolous goods"
               | 
               | Sure, if the good or service is actually frivolous, but
               | what about the case where the human is actively searching
               | for some good or service that offer some actual value?
        
               | whimsicalism wrote:
               | Is there no such thing as a win-win? If the business
               | makes money off of a sale and the consumer gets a product
               | they actually wanted?
               | 
               | Or is the default mode of operation always the consumer
               | losing and the business winning?
        
               | airstrike wrote:
               | If I actually wanted the product, I probably didn't need
               | the ad. I just needed to know about it in a very factual
               | manner
        
               | crakhamster01 wrote:
               | There's so much noise online now, ads are necessity for
               | me to eventually find something I like.
               | 
               | As an example, a couple of months ago I was searching for
               | some new summer outfits. Went through Google, Reddit,
               | various clothing blogs, catalogs, etc. but didn't find a
               | lot that I liked. After a week more of targeted ads on
               | Instagram, I was finally able to discover brands that fit
               | my tastes.
               | 
               | Unless I'm buying something well-defined like a TV or
               | Airpods, passive exposure via targeted ads has been one
               | of the best ways for me to find something worth
               | purchasing.
        
               | whimsicalism wrote:
               | Sometimes ads do that. I recently had a purchase that I
               | got a lot of value off of based on an Instagram ad to my
               | partner. I would not have known about the product
               | otherwise.
        
               | airstrike wrote:
               | The issue is "sometimes" probably amounts to ~1% of the
               | time, based on my made up anecdotal observations.
        
               | buttersbrian wrote:
               | Hard disagree.
               | 
               | You may want a THING, but you don't know about a
               | particular brand or style of said THING. Just by making
               | you aware of them can be a win win.
               | 
               | Say you've been researching "THINGS" for a couple weeks
               | and narrowed it down to 2 brands. An Ad pops for a brand
               | you'd never heard of. Naturally you check it out, only to
               | find out its better than either of the options you were
               | previously considering.
        
               | pb7 wrote:
               | What's frivolous about a wallet or a sweater? Ultimately,
               | all your hard-earned income is to make your life easier
               | via goods and services, some of which may be frivolous.
               | If you can't trust yourself not to make all frivolous
               | purchases, that's a problem you can try to solve on your
               | own.
        
               | airstrike wrote:
               | How many wallets or sweaters does one need? That is the
               | reason I included the word "ultimately" in my comment
               | 
               | I'm not arguing we don't need to buy anything ever. I'm
               | arguing most ads are either pushing stuff you don't
               | _really_ need 99% of the time or selling outright junk.
               | And let 's not get into how close some ads are to plainly
               | false advertising (I'm looking at you, wellness /
               | nutrition)
        
               | Brusco_RF wrote:
               | Sounds like you are experiencing poorly targeted ads if
               | 99% of yours aren't things you need :)
               | 
               | Question. If your ads were perfectly targeted in that
               | 100% of advertised products were something that you're
               | interested in, is that not ideal? Isn't that what
               | companies like Google and Facebook are trying to do?
               | Wouldn't you be happier if you didn't get the Wellness /
               | Nutrition / Viagra ads?
        
             | lostlogin wrote:
             | > Advertising often just seeks to make a consumer aware of
             | a certain product.
             | 
             | It wants to get me to buy. Any stated aim less than this is
             | a waste of their money.
        
               | freedomben wrote:
               | I studied and worked in marketing for a little while
               | before becoming disgusted by it and leaving. The vast,
               | vast majority of ads have a primary goal of raising
               | awareness, not triggering a purchase. It's extremely hard
               | (and often ineffective) to trigger a purchase, unless the
               | ad is seen while literally standing in front of the
               | product at the store. The best marketing technique is to
               | raise awareness of the product, so that when the user
               | thinks about their own need, your brand/product is the
               | one they think of as a solution.
        
               | whimsicalism wrote:
               | Perhaps a consumer who is aware of a product is more
               | likely to buy it?
        
           | buttersbrian wrote:
           | I disagree. Manipulate is not only loaded, but it is the
           | wrong word.
           | 
           | Ads attempt to persuade. They can be implemented in
           | manipulative ways, but ads aren't inherently that IMO.
        
           | Mikeb85 wrote:
           | > The entire point of advertising is manipulating human
           | beings.
           | 
           | That's quite cynical. No the point is to connect products to
           | interested consumers. Case in point: we recently had a baby
           | so I've been googling for baby stuff. Now I get some ads for
           | more baby stuff. It's relevant to my life far more than
           | Viagra ads or whatever other generic ads could be shown to
           | me. It's not exactly manipulation because I do need lots of
           | baby stuff.
        
             | amelius wrote:
             | The problem is that advertising never gives you balanced
             | information.
             | 
             | You would be better served by talking to other parents, by
             | reading information from consumer organizations, by reading
             | reviews, even by talking to shop personnel (where multiple
             | brands are sold).
        
             | jahewson wrote:
             | Counterpoint: what makes you think you need lots of baby
             | stuff?
        
               | Mikeb85 wrote:
               | Well, we have relatively little baby stuff compared to
               | some parents, it's still enough though. Some monitoring
               | tech, stroller, car seat, bassinet, diapers, clothing,
               | some early age books to help develop eyesight
               | (supposedly), plus bath stuff.
               | 
               | I guess we could raise him in a cardboard box, bathe him
               | in the sink and not have half this shit that's really for
               | our convenience, but it is all convenient. We're
               | definitely not going that crazy compared to the typical
               | American/Canadian parent...
        
               | hn92726819 wrote:
               | Wouldn't you prefer to realize you need something, and
               | then you actively go and get it? I don't want to be
               | manipulated into thinking I need something subconsciously
               | just because I've seen it a bunch of times.
        
               | a11r wrote:
               | It depends. Sometimes you don't know that a solution
               | exists for your problem.
        
               | amelius wrote:
               | I think it would be more healthy for your kid if you
               | talked to other parents (and not just for finding
               | solutions to problems).
        
             | Drakim wrote:
             | Deodorant became popular after advertisements started
             | emotionally negging people by implying that they were
             | stinky and everybody around them were laughing behind their
             | back.
             | 
             | Connecting products to interested customers often involve
             | manipulating the customer into being interested. Think
             | about sugary cereals targeted at kids with songs and
             | colors.
        
               | Brusco_RF wrote:
               | As usual with matters of opinion, there is a positive and
               | negative way to frame everything. You framed the
               | negative. Allow me to frame the positive:
               | 
               | The human condition has been improved now that we all
               | spend $3/mo on deodorant.
        
               | amelius wrote:
               | You highlighted an important point: ads only frame one
               | side of the story.
               | 
               | If you want the full story, look elsewhere.
        
             | lumb63 wrote:
             | I think an important part of your statement is "interested
             | consumers". A consumer who is not interested should not
             | have to be bombarded with advertisements. At this point
             | (making someone do something they do not want to), is where
             | it becomes manipulation.
             | 
             | For instance, I have no interest in receiving snail-mail
             | ads for credit cards. I am happy with the ones that I have
             | right now, and regularly research on my own via trusted
             | third parties to see if any are available which would be of
             | interest to me. Still, I am unable to stop receiving mail
             | advertising credit cards to me. There is not even recourse
             | I can take because states have fallen for the same
             | "connecting producers to consumers" argument as above, in
             | the most broad sense, where every human is a potentially
             | interested consumer for every single product.
             | 
             | The business is worse off (because they pay to advertise to
             | me, and I will not get one of their credit cards), I am
             | worse off (because I am upset I receive this mail), the
             | planet is worse off (deforestation), others are worse off
             | (perhaps the time spent by postal workers delivering me
             | junk mail could improve service to others or reduce costs).
             | 
             | So while I agree that advertising is not inherently
             | manipulative, when the audience is captive and
             | uninterested, it becomes manipulation.
        
               | invig wrote:
               | Captive? At what point does personal accountability
               | matter? Everyone's choosing to be there and look at this
               | stuff.
        
               | amelius wrote:
               | Psychological manipulation is a thing. People write
               | dissertations on this stuff. These people are then hired
               | by advertising companies. Often the people they target
               | are children or adolescents.
        
               | lumb63 wrote:
               | It matters at the point when an individual is accountable
               | for having seen the ad. There are countless situations
               | where you cannot possibly perform any normal function of
               | life (shy of sitting in the house and having someone else
               | do all interaction with the outside world):
               | 
               | - Billboards. You cannot possibly keep these out of your
               | peripheral (or center of) vision while driving without
               | endangering everyone else on the road. - Mailed
               | advertisements. You have to check your mail, for example,
               | for legal summons, that you are required by law to
               | respond to. - Public transit (lest I be auto-shamed). You
               | cannot, where I am, even look toward where a train
               | arrives, without seeing ads.
               | 
               | To remediate just these three advertising venues, you
               | have to drive and board public transit with your eyes
               | closed and not check your mail. These aren't even
               | activities I'd consider voluntary - people need to get to
               | work to support themselves, and check their mail for
               | legal purposes. Unless your argument is that we all make
               | choices to participate in our sovereign nation's legal
               | structure and to have jobs that require leaving the home
               | (not everyone can work in a cushy remote role).
        
               | bagacrap wrote:
               | "making someone do something"? what kind of ad does that
               | describe?
        
               | lumb63 wrote:
               | Any ad that is sent to a person does not want to see it,
               | in an intrusive way such that they cannot avoid it. The
               | "something" is "looking at it."
        
             | heavyset_go wrote:
             | Fun fact: the original word used for 'advertising' was
             | 'propaganda', and advertising uses several propaganda
             | techniques. There's nothing cynical about that, it's just a
             | fact.
        
             | Terretta wrote:
             | Imagine a world where, if interested in baby stuff, you
             | paid money for articles on baby stuff, and advertisers knew
             | to buy pages of ads among those articles; or if you watched
             | TV shows about people doing baby stuff, advertisers knew to
             | bookend those shows with baby stuff?
             | 
             | Research shows _contextual advertising_ (the way it was
             | done for ever before retargeting became a thing) beats
             | retargeting for both purchases per dollar of ad spend and
             | consumer appreciation  / satisfaction (versus annoyance).
        
               | amelius wrote:
               | I'm reminded of the time when I bought BYTE magazine, and
               | when holding it sideways a huge pile of ads fell out of
               | it.
               | 
               | But, yes, you are right. Even this was infinitely better
               | than the current situation with ads.
        
             | pb7 wrote:
             | I've purchased a handful of things that I have scoured the
             | internet for hours and couldn't find because they later
             | came up in an ad randomly. I am extremely satisfied with
             | the products. In fact, the only thing I'm not satisfied
             | about is how much time I've spent fruitlessly which shows
             | search is still an unsolved problem.
        
               | tomxor wrote:
               | That something has some positive utility does not justify
               | all negative consequences.
               | 
               | For instance installing publicly accessible cameras in
               | all rooms in all homes would help reduce domestic abuse,
               | however that obviously does not mean it's a net social
               | good. In the same vein helpful target ads do not make up
               | for all of the other shenanigans in manipulating people
               | politically.
        
               | amelius wrote:
               | You should opt-in then to the silo where we will put all
               | ads after we ban them from public view.
        
             | ohwellhere wrote:
             | > > The entire point of advertising is manipulating human
             | beings.
             | 
             | > No the point is to connect products to interested
             | consumers.
             | 
             | You're both right in identifying points of advertising, and
             | they're not in conflict.
             | 
             | Advertising has _two_ points, which I phrase as:
             | 
             | 1. Increasing consumer awareness
             | 
             | 2. Increasing consumer demand
             | 
             | Increasing consumer awareness generally feels useful:
             | that's finding out what baby products exist, or showing
             | people a new invention or service.
             | 
             | Increasing consumer demand generally feels manipulative:
             | that's showing sugary cereals and crap toys to children, or
             | associating vaping with success, etc.
             | 
             | The two goals usually are working together -- but I find it
             | useful to separate which parts of the advertisement are
             | doing what.
        
             | saiya-jin wrote:
             | It _is_ manipulation of you, towards specific product,
             | within domain you look for. So you and your
             | subconsciousness are outright attacked to buy product whose
             | manufacturer paid the most, regardless of actual quality.
             | 
             | (ie we also buy baby stuff but sure as hell the best
             | products are not ie 'pampers' which are in every freaking
             | ad block on TV I ever saw, probably... same for thousand
             | other household products, advertised ones are very rarely
             | proper high quality within their category, since so much is
             | spent on pushing them down everybody's throat).
             | 
             | I can't comprehend how otherwise smart folks can't grok
             | this basic principle of advertising, its pure logic and
             | simple follow-the-money principle. Its fight for your
             | wallet, and your brain controls the wallet. Maybe it
             | doesn't insult your intelligence to be manipulated like a
             | sheep, but it sure does mine.
        
               | lioeters wrote:
               | I think the field of advertising successfully whitewashes
               | its own public image as innocent and neutral, "connecting
               | products to interested consumers". It's the same as in
               | politics, religion, finance, insurance, and other kinds
               | of mass fraud and racketeering - hypnotizing people with
               | smoke and mirrors, make belief, a theatrical performance.
               | It's insidious and sneaky how it masquerades as normal,
               | how entire individual lived experiences are spent in
               | manufactured illusion, a system of exploiting human
               | beings through psychological manipulation, and extracting
               | value.
        
         | AlexandrB wrote:
         | > Everyone has to suffer to through those stupid viagra and
         | antidepressants ads because there is no targeting.
         | 
         | This is no worse than suffering through "Raid Shadow Legends"
         | ads because I have a "gamer" bit flipped somewhere in Google's
         | profile of me. 99% (or even 100%) of stuff advertised to me is
         | hot garbage, even if I'm in the right demographic for the
         | product.
         | 
         | The problem is that targeting is only part of the equation of
         | what you see. The other part is the advertiser's budget. And
         | companies that spend big on marketing are often either selling
         | digital crack (e.g. gacha games, scams, gambling) or simply
         | have the most capital investment (startup of the week,
         | manscaped, Nord VPN, etc.). Neither scenario is a good signal
         | of quality. As a result, the safest approach as a consumer is
         | to ignore _all_ ads.
        
         | spaetzleesser wrote:
         | when I am on a kiteboarding forum I prefer to see ads that are
         | relevant to kiteboarding and not ads for hand mixers just
         | because I looked at or bought one last week.
         | 
         | I also think targeted ads are really bad for society in
         | general. They have incentivized the building of companies that
         | have created massive surveillance and manipulation systems on a
         | scale nobody would have dreamt of some decades ago. Think about
         | Stalin or Hitler having the datasets Google or Facebook have
         | built up and how they could have used them. I can't see
         | anything good about targeted advertising unless you buy into
         | the vision that people's only purpose in life is to buy things.
        
         | buzzy_hacker wrote:
         | No. Because targeting means you've built a profile on me by
         | collecting data about my habits and interests without
         | permission and will sell/leak that to god knows who. Websites
         | can tailor their ads to the audience likely to visit them.
        
           | makestuff wrote:
           | I would be fine with paying for youtube premium, etc. if they
           | did not track and build profiles on paying customers. I get
           | mining my data in exchange for using it for free, but I do
           | not think it is fair to mine data on paying customers without
           | giving them some discount/opt out.
        
           | andsoitis wrote:
           | You can turn off personalized ads on iOS
           | https://support.apple.com/guide/iphone/control-how-apple-
           | del...
           | 
           | Turn personalized ads on or off Go to Settings > Privacy &
           | Security > Apple Advertising, then turn Personalized Ads on
           | or off. Note: Turning off personalized ads limits Apple's
           | ability to deliver relevant ads to you. It may not reduce the
           | number of ads you receive.
        
           | hurril wrote:
           | Plus: they're often even worse than the wholesale because
           | what they think they know about me is basically always pure
           | nonsense. (Other than offering me an ad to buy the book I
           | just fckn bought.)
        
         | [deleted]
        
         | enkrs wrote:
         | I live multiple lives. I'm a father, a businessman, have
         | multiple hobbies, do sports. Targeted ads mean this info can be
         | combined. I can be profiled and abused. Algorithm has
         | calculated what I might impulsively buy and shows me that
         | personalized ad everywhere.
         | 
         | Non-targeted ads do not mean viagra ads. Non-targeted ads still
         | have the context of the website/app I'm using.
         | 
         | Non-targeted ads mean that I can get ads about specific
         | hardware when I browse my hobby forums; I can get ads about
         | some interesting SaaS when I browse my work related news sites.
         | I don't get anything that's targeting some calculated
         | personality quirks of mine to the highest ad bidder.
        
         | malfist wrote:
         | I would argue no, but that is my opinion.
         | 
         | The reason for my no is that if there are ad agencies committed
         | to building a profile of you, that's far to easy for that
         | profile to get sold/stolen by bad actors. For example, if I was
         | a trans man, and I was buying feminine hygiene products, I
         | could be targeted for harassment by a leaked advertising
         | profile.
         | 
         | If there's no money in building profiles it makes it less
         | likely that one will be built, not that it can't. But that's a
         | reasonable tradeoff to me.
        
         | crazygringo wrote:
         | Seriously. I literally have gone to the page for my Google
         | advertising profile and updated my interests to be more
         | accurate.
         | 
         | Targeted ads usually aren't trying to trick me, they're telling
         | me about products and services I genuinely don't know about.
         | Maybe this will shock people, but I have actually bought things
         | linked straight from ads a handful of times. (Only a handful,
         | but that's more than zero.)
         | 
         | I infinitely prefer targeted advertising rather than the
         | horrible lowest-common-denominator generic non-targeted "grow
         | your dick" and "one weird trick" and "millionth website
         | visitor" garbage. (I just wish there were a button for "don't
         | show me ads for humidifiers anymore because I already bought
         | one after researching, I'm not gonna buy another". So that the
         | targeting worked even better.)
        
         | vehemenz wrote:
         | Sure, but it's not as if the data used to create the targeted
         | ad disappears after the ad is served, or that the data in a
         | single, secure location. It's shared with 100 other analytics
         | companies and could end up in the hands of your health insurer,
         | or God knows who else.
        
         | rebeccaskinner wrote:
         | I'm against all ads, but I'm particularly against targeted ads
         | because building and tuning systems that are designed to track
         | people and personalize messages to influence behavior have far
         | too many uses that are far worse that convincing someone to buy
         | some pants or whatever. It's highly tuned and personalized
         | psychological warfare at scale, that can be deployed for any
         | number of reasons.
        
         | bee_rider wrote:
         | I will add yet another voice to the heap saying "nope, targeted
         | is worse." The point of ads is to trick me into buying
         | something I don't need, I'd rather they were less efficient.
         | 
         | Further, lots of smart people are working on the project of
         | ads. Talented programmers and data scientists. Hopefully less
         | efficient ads will result in a less lucrative ad sector, and
         | more of these folks can be convinced to do something productive
         | with their talents.
        
           | scarface74 wrote:
           | Doesn't it say more about you than the advertiser that you
           | are allowing yourself to be tricked?
        
             | bee_rider wrote:
             | Sure -- ads are a billion dollar industry so apparently
             | they are getting some people to spend money they wouldn't
             | have otherwise, what is says about me is that I don't think
             | I'm somehow uniquely immune to them. Naturally, like most
             | technically inclined people, I've adjusted to this
             | vulnerability by using an ad blocker.
        
         | okamiueru wrote:
         | If you want a contrary opinion, I disagree. On the face of it,
         | I agree with your premise. However, targeted ads unfortunately
         | also means creating profiles which are sold to data brokers.
         | Targeted ads are I suppose ok. However, collecting data,
         | profiling and selling to whomever is paying has very
         | significant ramifications.
         | 
         | If advertisers figure out a way to target ads without
         | profiling, I'm all for it. In fact, it's not that uncommon for
         | me to watch "sponsors" on YouTube. It's targeted because people
         | who are watching a video on mechanical principles, might be
         | interested in.. Say "brilliant".
         | 
         | That said. VPN services and ear pods can gf themselves.
        
         | avianlyric wrote:
         | Apple blocked targeted ads based on track individuals, and
         | collecting personal data. There are plenty of ways of serving
         | targeted ads without the tracking.
         | 
         | The most obvious approach is content based targeting. If
         | someone is reading an article about baby names, put ads for
         | baby clothes next to it. If there're reading an article about
         | cloud infrastructure, put an AWS ad next to it.
         | 
         | People managed to make and sell perfectly good adverts long
         | before Facebook and Google came along. Have you never noticed
         | that every advert in a trade magazine targets people in that
         | trade?
        
           | robbyking wrote:
           | I understand your point, but there's a difference between ads
           | targeting specific audiences and ads targeting specific
           | individuals.
        
           | ec109685 wrote:
           | They didn't block targeted ads based on collecting data.
           | Facebook can collect all the personal data they want and use
           | it for advertising.
           | 
           | What they can't do w/o consent is collect data from third
           | party apps and use that to target users in other apps.
        
         | tomp wrote:
         | The more targeted an ad, the more it manipulates your mind.
        
         | dbtc wrote:
         | Maybe not so much for the individual user's experience, but
         | society as a whole.
         | 
         | We're seeing that targeted (political) ads are a powerful way
         | to hack a democracy.
         | 
         | If everyone is seeing the same shitty advertisement, at least
         | they have something to complain about together - even that much
         | common ground is better in my opinion than everyone with their
         | own version of reality.
        
         | wbsss4412 wrote:
         | I don't see how targeted ads are any less insufferable than a
         | viagra ad. I don't watch ads for fun.
         | 
         | No matter how "relevant" an ad may be, you're still breaking
         | context to insert yourself, and distract me from, the thing I'm
         | _actually_ interested in.
        
         | stormbrew wrote:
         | > Or did that just make advertising more inefficient which then
         | led to just more irrelevant ads.
         | 
         | Why should I care about the "efficiency" of the ads I'm being
         | served? It's not my job to help them exploit me.
        
         | rixthefox wrote:
         | I think that's the model everyone (eg: your average consumer)
         | likes and is most familiar with.
         | 
         | Advertisements on TV are tolerated because it's not targeted
         | and just a random broadcast to everyone who might be
         | interested.
         | 
         | Anxiety that certain things may be used against you in the form
         | of advertising is a very real problem people face. A teenager
         | who is researching transgender topics would be potentially
         | frightened if the TV station the family usually watches that
         | never shows any ads about transgender health suddenly started
         | pushing those kinds of ads and the parents disapproved.
         | 
         | The problem lies in the tracking technology. In order to make
         | informed decisions about what people might potentially be
         | looking to buy includes learning that individual's preferences
         | and the rather unfortunate part of everything being online is
         | that includes everything you could possibly imagine. Everything
         | from the type of job you have right down to your porn
         | preferences and other proclivities are potentially up for grabs
         | and I'm sure the vast majority of people would feel greatly
         | unnerved if Google, Facebook or whoever showed them just what
         | kind of person the algorithms have determined them to be just
         | by the data they've already collected.
        
         | MobiusHorizons wrote:
         | If they were any good I might agree. But in my experience ad
         | targeting just fixates on things you recently looked up, or
         | actually already purchased. I don't recall ever finding a
         | product through a targeted ad that I didn't already know about.
        
         | tomComb wrote:
         | Also, targeted ads can be very useful for small businesses
         | trying to reach their target market.
         | 
         | Untargetted ads tend to be big companies promoting their brand.
        
         | magic_hamster wrote:
         | First of all, yes I rather get irrelevant ads than being
         | targeted. If you worked in certain industries you know that
         | some advertisers are extremely cynical, and I simply don't want
         | to be in a constant state of mental warfare against these
         | people. This has a real effect on stress and in my opinion is
         | worse than seeing an irrelevant ad. At least I know this ad
         | isn't tracking and profiling me.
         | 
         | There is also the concept of identity, and specifically, who
         | owns your identity. If you are the owner of your own identity,
         | including interests, wants and needs, then no company should be
         | allowed to create a profile of your identity ("shadow profile")
         | without your permission. However, the big ad corporations like
         | Google and Facebook (and recently TikTok) all create shadow
         | profiles for you, like it or not, with or without your consent.
         | Why are they allowed to do this? Should I not be paid if my
         | unique identity is being used and monetized?
        
           | whimsicalism wrote:
           | This "ownership of identity" complaint makes no sense to me.
           | You are the owner of your identity, but I would still be free
           | to think you are an asshole if I so wanted (I don't, to be
           | clear, just an example :) )
           | 
           | Making inferences about you doesn't mean you "own" your
           | identity less.
        
             | magic_hamster wrote:
             | Of course you can think what you like of me, but how did
             | you obtain this opinion? In all likelihood, from a personal
             | interaction - perhaps you met me or replied to my misguided
             | comments. Now imagine a person constantly badgering you for
             | personal information that you don't want to share, and then
             | using whatever info they found to manipulate you. There's a
             | law against that, it's harassment, nobody wants this. But
             | when a machine does it, it's supposedly okay.
             | 
             | I would consider consenting to being tracked and offered
             | personalized ads if I got paid to see these ads. If I am
             | the owner of my identity, I should be the one monetizing
             | it. Why would I agree some corporation should make money
             | off of my very being? I resent that. Either don't profile
             | me (especially against my will) or compensate me.
             | 
             | Getting paid for your thoughts is not something new. People
             | are constantly being paid to take part in focus groups, AB
             | testing, polls and surveys. So why not pay you for the
             | right to use this information in advertising?
        
               | whimsicalism wrote:
               | > imagine a person constantly badgering you for personal
               | information that you don't want to share, and then using
               | whatever info they found to manipulate you. There's a law
               | against that, it's harassment, nobody wants this. But
               | when a machine does it, it's supposedly okay.
               | 
               | Badgering you for personal information? You are freely
               | choosing to go on their site and interact with it how you
               | want. The comparison with "harassment" seems extremely
               | hyperbolic.
               | 
               | > So why not pay you for the right to use this
               | information in advertising?
               | 
               | You're being compensated by using their free product,
               | which you are free to not use.
        
               | magic_hamster wrote:
               | > You are freely choosing to go on their site and
               | interact with it how you want.
               | 
               | Only that the entire effort of collecting your data and
               | profiling you happens without you being able to notice,
               | stop or interfere (unless using some extension or
               | sometimes a specific browser). It's more akin to you
               | visiting public places (the visible websites) while a
               | creepy stalker follows your every move and tries to
               | profile you. That might be a form of harassment, but even
               | if it isn't, I rather avoid this situation.
               | 
               | > You're being compensated by using their free product,
               | which you are free to not use.
               | 
               | You might not be awere of how some of this works then.
               | TikTok can seemingly track users visiting WebMD and
               | Weight Watchers [1]. You can visit the webpage of your
               | church, a clinic or even some municipal authorities and
               | still get shadow profiled. And TikTok is new to this.
               | Imagine the data collected by Google and Facebook.
               | 
               | We're not talking about visiting websites like YouTube
               | where you enjoy a "free product". We're talking about
               | virtually any website you visit including some essential
               | services.
               | 
               | [1] https://www.consumerreports.org/electronics-
               | computers/privac...
        
         | unionpivo wrote:
         | No targeted ads are worse in several ways.
         | 
         | 1.) It's one of the main reason why surveillance capitalism is
         | so widespread. Some of the worst things that came out of tech
         | in past 20 years are directly or indirectly connected to
         | "targeting ads".
         | 
         | 2. ) Better name for targeted adds would be Machine driven
         | adds. And with it comes the counter part of machine driven re-
         | posters re-blogers, ai generated spam content etc. If you
         | didn't have all those "targeted" machine driven networks there
         | would be a lot less reason to build such sites. Since most
         | advertisers would not want to advertise on such sites if they
         | had a choice in it.
         | 
         | 3.) With all the crap they bring, they still suck at targeting.
         | They either focus on one search you did a while ago to the
         | exclusion of everything else, they to sell you same expensive
         | stuff for months after you already bought it, or completely
         | irrelevant most of the time.
         | 
         | 4.) They make pages load slower, sometimes a lot slower.
        
         | cush wrote:
         | > but isn't targeted ads better than wholesale bombardment?
         | 
         | Better by what measure? Not at the expense of privacy. Where is
         | the data going? Who is it being sold to?
         | 
         | Sure, American TV ads are annoying, but they're predictable and
         | sometimes entertaining. American TV ads are so inefficient that
         | they need to work for your attention.
         | 
         | One issue with targeting is receiving antidepressant ads,
         | knowing the algorithm knows that you're depressed. Or receiving
         | baby ads when the algorithm knows you were expecting, but
         | doesn't know you had a miscarriage. There are countless
         | examples of targeting being a danger to the public as well,
         | being used for very effective misinformation campaigns.
        
         | JimDabell wrote:
         | > I know everone hates ads, but isn't targeted ads better than
         | wholesale bombardment?
         | 
         | There's a lot of people disagreeing with you, but it's missing
         | the point, I think.
         | 
         | Everybody can get the experience they want; both you and they
         | can. You can get targeted ads by accepting when an advertiser
         | asks to track you. They can get non-targeted ads by rejecting
         | when an advertiser asks to track them.
         | 
         | The key thing here is that everybody is given the choice. And
         | that's Apple's only requirement - they haven't banned tracking,
         | they have banned tracking without asking the user for their
         | consent first.
        
       | northerdome wrote:
       | I remember Steve Jobs explicitly forgoing ads for iCloud during
       | his last keynote in 2011. So sad to see where Apple is today.
       | https://youtu.be/KTrO2wUxh0Q?t=412
       | 
       | > We build products that we want for ourselves, too, and we just
       | don't want ads.
        
       | WoodenChair wrote:
       | One of the reasons I pay a premium to use Apple's products is to
       | not be part of an advertising ecosystem. I am disappointed that
       | this seems to be changing. Ads in the App Store are one thing--
       | ads in Maps, Books, and Podcasts as the article suggests may be
       | coming in the future--will drive me to use premium (even if
       | they're paid) alternatives. At a minimum, people who pay for an
       | Apple monthly iCloud subscription should be able to opt-out (not
       | just of tracking, which already exists, but seeing ads all
       | together).
        
         | htrp wrote:
         | > At a minimum, people who pay for an Apple monthly iCloud
         | subscription should be able to opt-out (not just of tracking,
         | which already exists, but seeing ads all together).
         | 
         | The premium is just an opt-out of the ads (on the specific app)
         | .... the tracking is where the value will be in the future
        
       | tomcam wrote:
       | I for one am shocked. Simply shocked.
        
       | pid_0 wrote:
        
       | twsted wrote:
       | I am really worried about this.
       | 
       | I would have hoped Apple stayed away from this business.
       | 
       | This is greed, imho.
        
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